This is the final episode of Making Money Online! Instead of the usual business topics I am using this episode to give you all a preview of my new podcast which is launching very soon - At Home with the Johnsons. Today I will be talking with none other than my husband and co-host of the new podcast - Sam. We touch on a few topical issues to give you a taste of what’s to come on At Home with The Johnsons. What we cover in this episode: - Why it’s important to have an opinion and share it with the world through healthy debate - How cancel culture and being offended seems to affect even the most seemingly innocent discussions and prevents us from expressing opinions and having conversions and debates - The importance of going to the original source and forming your own opinion about what other people have said rather than using 2nd or 3rd hand accounts - Lisa and Sam’s (slightly) differing opinions on smartphone free childhood and how they approach smartphone use within their family Resources:  - Listen to the new Podcast, At Home with The Johnsons - launching soon. There will also be a Facebook group where we will encourage discussion and healthy debate without fear of being cancelled! - Sponsor link: www.wellthebrand.com- Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/ - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

Dan Meredith is a serial entrepreneur and author who, like me, has a lot of fun in his business! Today he joins me to share how our values impact the way we run our businesses and some of the advice he provides on how to be happier and healthier in life and business. Dan also share his experience of pushing himself outside his comfort zone, and stories of the challenges he faced which resulted in him writing his first book "How to Be F*cking Awesome". What You’ll Learn In This Episode - How doing things which don’t make you any money can be some of the most important in your life and business. - The importance of human connection for mental health and happiness, and some of the ways you can ensure you add this to your life. - How reducing drama and stress in your life can give you more energy to use on more important things.  - Dan’s top tips for how to improve your levels of happiness. There are some there that you might not expect! Resources:  - Connect with Dan on Instagram, Facebook or email at [email protected] Sponsor link: www.wellthebrand.com- Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/ - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist  

Regardless of how other people’s lives look from the outside, everyone has their struggles and Niyc Pidgeon is no exception. Niyc is a Business Mentor who specialises in helping her clients overcome their challenges using positive psychology. Today Niyc and I share some of the struggles we have gone through over the years and how sharing these struggles, after they are over, and some reflection has been done, can help process what has happened, let others into our lives and help people who have faced similar challenges. What You’ll Learn In This Episode - Niyc’s approach to sharing her life on social media and why she shares the things that went wrong as well as those that went to plan. - How what you consume online directly impacts your well-being and some ways you can make positive changes to this. - Some actionable insights into positive psychology from Niyc and how she uses them in her own life as, well as to help her clients. - Why Niyc is passionate about suicide prevention and what she is doing to help prevent people taking their own lives. Resources:  - Find out more about Niyc on her website and pre-order her new book, One More Day here- Sponsor link: www.wellthebrand.com- Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/ - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist  

Today we are talking about partnerships! Partnerships can be an amazing way to play to your strengths and have someone who fills in your weaknesses - if you choose the right partner!  Jo and Zoe from 6 Figure Bookkeeper are with me today to share their experience of partnering together. They share how they found each other and built their partnership from being practically strangers and ended up building a successful business together. What You’ll Learn In This Episode - The key things to look for in a partner and how to assess if you’d be good working together. - How choosing a good partner in business could end up being the starting point for an amazing friendship as well. - The importance of effective communication in a partnership and how to make sure you both stay on the same page. Resources:  - Find out more about Jo and Zoe on their podcast The Bookkeepers Podcast and their Facebook community - The 6 Figure Bookkeepers Club- Sponsor link: www.wellthebrand.com- Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/- - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

Today’s guest is the co-founder of our new business The Business Success Company which offers the first fully online business franchising model! Karen is also the Operations Director of That Strategy Co. and she joins me today to tell you about our new business and the incredible value it offers franchisees to enable them to build their businesses using the amazing products which we have created. What You’ll Learn In This Episode - The types of products and services that The Business Success Company offers and who they are useful to. - How our new company will give back by raising funds for charity - Details of the equity fund which The Business Success Company will start which will help franchisees build long term wealth - The ways that our new company will train and support franchisees to enable them to maximise the success of their business Resources:  - Find out about our new business here: https://thebusinesssuccesscompany.com/become-a-franchisee - Link to the Business Success Company open day: https://go.lisajohnson.com/thebigreveal  - Sponsor link: www.wellthebrand.com- Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/- - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist  

Branding yourself as an expert in your industry is often taught as one of the most important ways to establish your reputation, and something that today’s guest, Jenna Farmer did by accident while sharing her personal experience with Chrone’s disease online.  Jenna talks about how her journey as a health influencer began, as well as how this evolved  What You’ll Learn In This Episode - The key differences between an expert and a thought leader and how to differentiate yourself. - How to leverage PR as you transition from expert to thought leader, and how to avoid some of the common pitfalls when doing so. - The importance of sharing your original thoughts and your values in order to build a strong relationship with your audience.  Resources:  - Find Jenna on Instagram @jennafarmerpr or on her website jennafarmerpr.co.uk. Jenna also has a Facebook group, to help you promote your business. - Sponsor link: https://www.thebusinessbox.co.uk - Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/- - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist  

The customer journey is an essential part of any business. Today we are talking about why this is and how it can be improved to maximise conversion of leads into paying customers. Today’s guest is Chris Dillon, whose business The Marketing Autopilots helps his customers make the most of every lead using WhatsApp automation. He shares his journey from professional DJ to entrepreneur, and gives some fantastic insights into the customer journey and how to improve it in your business. What You’ll Learn In This Episode - How to make the most of every lead by giving the customer natural next steps towards buying from you. - Why automating the customer journey results in a better experience for the customer as well as reducing the workload of the business owner. - What you can do to make automation fun and friendly to the customer without pretending they are speaking to a human when they aren’t. - The top 3 reasons that WhatsApp is Chris’s favorite platform to take his leads through the steps to become paying customers. Resources:  - Find Chris on Instagram @chris.dillon.official or TikTok @chris.dillon, and learn more about his services on his website chris-dillon.co.uk. Chris’s book, No one Gives a Sh*t About Your Business, comes out in September and the priority list for the book launch will be available on his socials in early July. - Sponsor link: https://www.thebusinessbox.co.uk - Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/- - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

Today we are talking about how to design your life so that you can do the things that matter most, to you! Our guest this week is Georgie Shears, who shares a deeply personal story about how she came to where she is now. Georgie is a Life Design Specialist who helps female business owners to find balance in their lives and prioritise the things that really matter to them. Her focus is on the unique individual that we all are and she tailors her work with her clients according to their needs. What You’ll Learn In This Episode - Georgie’s top tools for managing stress and anxiety and how to find what works for you. - How limiting beliefs might be holding you back, without you even realising it. - Why Georgie advises her clients not to follow the news. - The importance of identifying the things that we have been told are good for us, but that might not be good for YOU, as a unique individual. - The power of meditation and how to start, even if it’s something you have struggled with in the past. Resources:  - Take Georgie's free quiz at lifedesignquiz.com or connect with her on Instagram @georgieshearsstrategist where you can also book a 15 minute discovery call with her. - Sponsor link: https://www.thebusinessbox.co.uk - Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/- - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

Goal setting is an essential part of a successful business, after all if you haven’t set goals for your business how are you going to know if you’ve been successful or not! Despite this many business owners are not setting goals effectively so today we are going to cover some of the top ways of setting goals and why this is so important. Today’s guest is Laura Russ who is a goal setting expert and your right hand woman for business planning and goal setting. She shares some of her knowledge on the value of effective goal setting and some practical advice on how to do this. What You’ll Learn In This Episode - The importance of goal setting in your business and being specific about the reasons for setting them, and methods you will use to reach your goals. - How goal setting and visualisation are valuable for planning not only for success but also for overcoming challenges in your business. - The psychology behind effective goal setting and how to shift your mindset for success. - Where to start with goal setting, even if you are starting from a blank canvas. Resources:  - Find out more about Luara’s services on her website www.lauraruss.co.uk or connect with her on Instagram @laurarussstrategist - Sponsor link: https://www.thebusinessbox.co.uk - Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/- - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

Today we are talking about another super important part of any business and that’s sales. We talk about the traditional model of the sales process and how moving away from this can benefit the customer experience and sales success! Charlie Day is back on the podcast today, she is a sales expert who’s agency aims to be the most diverse sales team. Her enthusiasm for selling is clear and you are guaranteed to come away from this podcast wanting to sell, sell, sell! What You’ll Learn In This Episode - What qualities make a good sales person and how Charlie Day is setting her agency apart from the rest. - How values and integrity feed into the sales process and how these can be used to tailor the sales strategy to your business's values. - The value of collecting “nos” in the sales process and how these can help you find customers that truly fit with your business. - The value of learning to sell and when it may be time to get help with your sales process. - Why you should set sales targets and be selling EVERY DAY! Resources:  - Find all of Charlie on Instagram, check out her Facebook Group and Sales Made The Agency Instagram page- Find out about Charlie and my Sales and Strategy Day on 12th June - Sponsor link: https://www.salesmadetheagency.co.uk/the-agency - Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/- - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

Franchising is a model in business that sometimes gets negative press. Today we tackle some of the misunderstandings around franchising and discuss how this fantastic business model can be used to benefit both the franchisee and the franchisor to accelerate growth and maximise the impact of your business. Today’s guest is Franchise Strategist Stacey Cann, who started in corporate marketing but took her career in a different direction when she became a franchisee. This was just the start of her work in franchises and now she advises both franchisees and franchisors on how to be more profitable. What You’ll Learn In This Episode - What franchising is, some of the main advantages of franchising and how it can help to unlock your confidence and potential in business. - What you can expect to pay when buying into a franchise and how long it could take to make a return on your investment - The types of businesses that are suited to franchising and how it can scale your business quickly when done the right way. - Some of the ways that franchising can evolve into something completely different to how it started out. Resources:  - Find all of Stacey’s’s services at: www.staceycann.com/free and on Facebook and Instagram - Sponsor link: https://www.salesmadetheagency.co.uk/the-agency - Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/- - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist  

Today we are talking about taking leaps both in our personal lives, and in our businesses, as well as something which is perhaps unexpected and not talked about enough, and that is female pleasure. Our guest today is someone who is no stranger to taking these big leaps. Mangala Holland built her business coaching women towards their sensual awakening and unlocking the power of the female orgasm whilst travelling the world. Today she shares her story of personal discovery and business success, including her transition from corporate to entrepreneurial life, as well as her travels across the globe. What You’ll Learn In This Episode - How living for the weekend can be a symptom of low self-esteem and dissatisfaction with your current situation in life. - The ways that nervous system regulation can be foundational in your business success as well as when it comes to experiencing pleasure. - What sexual pleasure and success in the boardroom have in common, and how you can improve both by using some of the practices that Mangala teaches. Resources:  - Find all of Mangala’s services at: mangalaholland.com- Sponsor link: https://www.salesmadetheagency.co.uk/the-agency - Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/- - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist  

This week’s podcast focuses on selling. Confidence is essential to the sales process and today we talk a lot about having the confidence to sell whilst also remaining your authentic self and setting yourself apart by using your own unique personality and being real. Today’s guest is Anna Payne who shares her journey from a successful career working for an SME, into entrepreneurship, and how she remained true to herself while having the confidence to promote her business and herself as a sales expert. What You’ll Learn In This Episode - The power of gaining the confidence to own your personality and stop comparing yourself to others. - What changing your mindset can do for your business and your ability to perform at your best. - How having the courage to do difficult things can fuel your confidence increase. - That Having confidence in your product or service, and knowing that you can sell in the right way for you will allow you to build better connections with your prospects and sell more effectively. Resources:    - Find all of Anna’s services at: annapayne.online/everything, connect with her on Facebook, or Instagram at annapaynesales. - Visit the website https://thatstrategyco.com/ - Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/- - Subscribe to my You Tube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

Today we are shedding light on a topic that some people may be scared to ask about, and that is diversity and inclusion. Asking questions and encouraging openness around disabilities is really important and is good for both people with disabilities, but also for your business. Our guest is Elaine Hughes who is a Disability and Diversity Specialist. She gives her perspective on how businesses can be more inclusive and accessible to people with disabilities and the benefits that this can bring. What You’ll Learn In This Episode  - How to start the process of considering inclusivity in your business. - Some of the ways that including diversity and inclusivity can make your business more profitable and increase your audience. - Which questions to ask to broaden your network to be more inclusive and diverse. - The one most valuable thing that you can implement in your business to be more inclusive. - What a diversity and inclusivity audit is and how it could help your business. Resources:  - Find all of Elaine’s services at https://www.linkedin.com/in/hugheselainem/ or elainehughes.co - Find out more about Samantha Lubanzu https://samanthalubanzu.kartra.com/page/LinkedInBook-Waitlist - Find all of Claire’s services at https://www.claire-taylor.co.uk/ - Visit the website https://thatstrategyco.com/ - Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/ - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist  

Search Marketing, often referred to as SEO, can be tricky to use effectively in your business. However, with the right approach and persistence it can provide your business with leads for years to come.  Today’s guest, Claire Taylor, is a Digital marketing and SEO Strategist who has mastered the process of optimising her client’s website's to be found by their customers online. In today's episode she shares some examples of how effective SEO can be in generating leads for your business, as well as also sharing her personal health story about her autoimmune condition.  What You’ll Learn In This Episode  - How the role of SEO in business has changed in recent years and how this can be used to your advantage. - Strategies to improve your SEO strategy for your business by using niching and specific search terms. - Which tools can be used to start analysing your website traffic and optimising your website now. - The differences between using social media advertising and SEO in your business. - Real examples of the results that can be achieved by applying Search Marketing the right way.  Resources:  - Find all of Claire’s services at https://www.claire-taylor.co.uk/ - Visit the website https://thatstrategyco.com/ - Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/ - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist  

This week we are talking about something many people find challenging… tech! This is something I used to be put off by as well but working with tech experts has shown me that it’s not as difficult as it seems to get to grips with the tools that are out there for building a customer base online, and that these tools should be embraced to improve how we engage with customers. Today’s guest is a perfect example of a tech expert who is changing the way things are done in her specialism which is funnel building. Kerry Moorse talks about how her business, Funnel Sketchers, provides the services business owners need at prices they want, and with the level of customer service they deserve. What You’ll Learn In This Episode - How Kerry juggles family and business life whilst still doing the other things she wants such as travelling. - How to maximise satisfaction with your service by nurturing customers as individuals and tailoring their customer experience. - How to combine automated AI services with real human connection to connect with customers whilst streamlining your internal processes. Resources:  - Join That Strategy Club - Find out more about Kerry’s Business at funnelsketchers.com - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

In this podcast we are talking about the transition from corporate to business ownership, a change I am only too familiar with! We discuss how many people slip into doing the same role as their corporate job, even after leaving corporate, and how to use the skills developed through a corporate career to build a life you love running your own business. Our guest this week is Sarah Orchard, a former Marketting Manager, who used the skills she developed working for her previous employer to launch a successful business career of her own. She shares her journey from leaving her corporate role, travelling the world, building an incredible luxury treehouse business, and helping others in her industry build their businesses by using clever marketing strategies to save a fortune on booking fees for their accommodation. What You’ll Learn In This Episode - How it is possible to minimise fees paid to booking agencies by building online visibility using your own platform. - How brand positioning and effective SEO can help ensure your business generates all the leads it needs to thrive. - How expectations of a corporate job and “climbing the ladder” are not always what they seem. Resources:  - Join That Strategy Club - Find more about Sarah’s services at: https://www.instagram.com/getfullybooked - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel   

This week we are talking about ADHD, what it is and how it impacts so many people today. It seems like ADHD is everywhere these days, but I have learned that not everyone’s experience of ADHD is the same. In this episode we discuss some of the common challenges encountered, and how these can vary between individuals. Joining me is Kim Raine who is a Mind, Body and Confidence Coach, specialising in helping high performers with ADHD to turn things around so they are in control of their lives and businesses. She shares her journey, from her late diagnosis with ADHD, and stories and experiences from herself and others who live with ADHD. What You’ll Learn In This Episode - How mindset is key to overcoming ADHD as an obstacle in your life and business. - What it’s like to live with ADHD and how to tell if you may have it. - Some of the tools and coping mechanisms which ADHD sufferers use to function well, which some ADHD sufferers use without even realising they have the condition. - The pros and cons of medication and how it may not be the best long-term solution for ADHD sufferers. Resources:  - Join That Strategy Club - Find all of Kim’s services at https://kimrainecoaching.com/ - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

We’re talking about one of my favourite topics today, and that is numbers! Getting into the figures and finances of your business can seem scary but it’s so important to dig into the numbers and know what you’re looking at.  Joining me today is Accountant and Financial Educator, Liane Ranaboldo who helps business owners get confident with their finances. Lack of clarity around finances holds a lot of great businesses back so today we discuss how to understand what your numbers are telling you so you can stop playing it small. What You’ll Learn In This Episode  - How to be proactive, rather than reactive when it comes to your business finances and which numbers to start tracking regularly.  - Why some business owners don’t scale above the VAT threshold and why I’m sad to see so many people doing this.  - We all want to be tax efficient but are scared of getting it wrong. Liane shares how to be less fearful of HMRC and how to choose the right accountant for you.  - Why business decisions become easier when you can clearly see your profits and losses and how financial confidence will help you in many other areas of your business as well.  Resources:  - Join That Strategy Club - Find all of Liane’s services at www.tilleysaccountancy.co.uk - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

This week, we’re talking about business awards. It’s something I’ve been skeptical about in the past, but I’ve learned there are some really great business awards out there that have integrity behind them - and getting involved with award programmes (and maybe even winning an award!) can be an advantage as you grow your business. And Sophie Milliken, this week’s guest expert, is here to tell us all about how to use awards to leverage your business, and how to do it without being ripped off. As the founder and CEO of Moja Group, Sophie helps businesses to raise their profile online, going beyond the usual realm of PR and uses awards to help you build your visibility as part of a wider marketing strategy.   What You’ll Learn In This Episode:   - Sophie shares how business awards can be used by entrepreneurs to build their personal profiles, and how you can leverage an award win or shortlisting to elevate your business.   - What to look out for when considering whether to apply to an award, making sure you apply to the right kind of awards programmes that have integrity, so you can use it to get known as an authority and build your visibility.   - How there’s more to award programmes than just winning the award or getting marketing and exposure out of the experience. Resources:  - Join That Strategy Club - Connect with Sophie on LinkedIn and Instagram - Listen to Sophie's Podcast, Beyond the Bio - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel - Sign Up to the 5 Steps to Becoming an Award Winning Business Masterclass here: https://go.thatstrategyco.com/5steps 

Georgina Nestor is a Copywriter and Business Strategist who helps brands and business owners stand out by bringing their true identity to their copy. Integrity and authenticity are values we share in business so I’ve wanted to get Georgina on the podcast for so long. She also believes in calling out problematic behaviour online, even when it feels scary. We both passionately feel we’re doing a disservice to our industry by not calling out bad business ethics. So, in a space where we’re all trying to differentiate ourselves, Georgina is showing us how to do this without embellishment and instead leaning into who you truly are.  What You’ll Learn In This Episode  - Imperfection resonates, so why do we shy away from sharing our flaws on social media? Georgina shares how to bring your unique self to your copywriting to be relatable and authentic.  - Georgina’s tips for writing authentic sales pages that convert and understanding why we’re not writing for ourselves. -  How to write for different buyers and why we don’t all need an elaborate backstory, people also find the everyday fascinating.  - Georgina’s realisation that even as a people pleaser, you simply can’t please everyone, so you may as well be yourself and speak up for what you believe in.  Resources:  - Join That Strategy Club - Find all of Georgina’s services at www.fearlesswords.co.uk - Visit the website https://thatstrategyco.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

Today I have Yvonne Philip, the Success Stylist joining me, whose styling work goes beyond just what to wear. Yvonne’s work connects style, branding and confidence, which I just love.  How you feel about yourself impacts how you show up, your brand and the message you send. We know when you feel confident you’re more comfortable being visible, which will always benefit your business.  In this episode, Yvonne shares how to find your style so you can stand tall and boost your confidence. What You’ll Learn In This Episode  - Yvonne’s unconventional journey into styling, and how she found her purpose in supporting women to increase their visibility, confidence and business.  - How style can be used to communicate your message and why it’s as important as your branding.  - Discovering your style isn’t about spending a lot of money, Yvonne explains how to sustainably transition your wardrobe over time.  - How to find your style and why you’ll feel more confident when you embrace yourself just the way you are.  Resources: - Join One to Many - Find all of Yvonne’s services at www.yvonnephillip.com - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

In this solo episode, I want to talk about how you can create passive income using the knowledge you already have to create something with value and integrity.  You’ve probably noticed that my messaging around recurring revenue and passive income has changed in recent months. Today, I’ll share with you why I decided to make these changes and why I’m still so passionate about helping others create passive income, but in an ethical way. What You’ll Learn In This Episode  - How the integrity of course creation has been stretched over the last few years and how we can all work to improve this space. - I break down how pyramid schemes work, the allure of them and why many people feel embarrassed to openly admit to having been a part of one.  - The five steps to making passive income that I teach in One to Many to create value-driven programmes with integrity.  - Why creating a passive income revenue stream won’t happen overnight, it will take time and a lot of effort, but once established the benefits can be huge.  Resources: - Join One to Many - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

Joining me today is Lesley Thomas, founder of The Money Confidence Academy. Lesley helps both adults and children improve their financial literacy. Today we’re discussing how we can help children and young adults understand money and help shape their money mindset so they feel confident and empowered when it comes to finances. What You’ll Learn In This Episode - Lesley shares how to foster curiosity about money in children, how to get them interested in financial matters and give them the confidence to ask questions.  - How we can become confident as adults to speak about money, mortgages, and budgeting to set an example for our children to follow.  - We talk a lot about money in our house but both my boys have very different outlooks when it comes to their future finances. Lesley gives her top tips to help guide them in the right direction.  - The practical ways to build a positive money mindset in children and the messages to reinforce to help them believe they can achieve financial security.  Resources: - Join the Race to Recurring Revenue - Find all of Lesley’s services at www.themoneyconfidenceacademy.com - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

We talk so much about launches, new clients and leads but hardly ever speak about retention, even though it’s widely known that it’s easier and cheaper to sell again to the clients you already have.  Retention is so important when scaling your business, so I have a marketing and retention expert with me today, Clare Tebbet. Clare helps ambitious business owners scale their businesses with data-driven strategy and much like me, she loves metrics and marketing. What You’ll Learn In This Episode  - Why data is the pulse of your business and where to start if you’re overwhelmed with all the numbers and stats.  - How to deliver great customer service and all the elements that contribute to a high retention rate.  - What you need to have in place if you’re looking to boost your retention and why it will be easier if you’re client is at the heart of all you do.   - Some of the shocking statistics that will highlight why retention is as important as the acquisition of new clients.  Resources: - Join The High Ticket Success Sprint  - Connect with Clare on Instagram @ClareTebbettOnline - Visit the website  https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

I like to talk about health and wellness on this podcast as my own health has been so up and down it’s always at the forefront of what I do. I now truly understand how important health is and how much it aids your impact.  Joining me to discuss how to optimise your health for high performance is GP, Coach and Clinical Hypnotherapist, Dr Rosie Khan. Rosie specialises in helping women operate at a high level with a holistic approach to make improvements to their mental and physical health.  What You’ll Learn In This Episode  - What prompted Rosie to leave her GP surgery and start working with high-performance entrepreneurs.  - Why preventative measures are always a winner when it comes to health and the areas to concentrate on to help you achieve more.  - Rosie’s tips for dealing with stress, we discuss if stress can be contagious and how much sleep we really need.  - Why Rosie includes spirituality in her practice and the female system she uses with clients to help them be the best version of themselves. Resources:  - Join The High Ticket Success Sprint  - Connect with Dr Rosie on Instagram @DrRosieKhan.Wellness - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

Staying motivated can be challenging when you work for yourself, but knowing your purpose and having clear goals helps keep you moving forward.  My guest today has purpose and drive by the bag full which has seen her transform her career and personal life. Joining me is Strategist and health enthusiast, Natalie Potts, to discuss how to harness the drive to succeed in business. What You’ll Learn In This Episode  - The steps Natalie took to transform her life following a break-up, her goals, how she achieved them, and the challenges she faced along the way. - How to create a life and a business that plays into your natural strengths and why fear of judgement holds so many people back. - The parallels between launching a business and improving your fitness and how obsession (in the short term) can be useful to get you to where you want to be.  - If you want to get out of corporate and know in your heart you want to be a business owner Natalie shares her advice for getting started and finding your purpose.  Resources: - Join The High Ticket Success Sprint  - Connect with Natalie on Instagram @nataliepottsstrategist - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

I love speaking with entrepreneurs whose businesses have evolved over many years and span multiple industries. It’s a great reminder that we can all pivot, change and evolve with our business. Every move is a stepping stone, even if the path isn’t always clear and my guest today is a real testament to this. Katie Godfrey helps beauty business owners scale and grow, and like me, Katie was severely bullied which resulted in her leaving school at just 13. Still in her teens, Katie launched a modelling agency and has gone on to open and scale multiple beauty salons.  What You’ll Learn In This Episode  - How Katie rebuilt her confidence after leaving school, the first business she launched and how came to run multiple beauty salons, launch a product line and coach other salon owners. - The sacrifices Katie has made along the way and how she juggled being a single parent with scaling her business.   - We share our experiences of bullying and trolling and the systems Katie has put in place to manage this and not let it affect her wellbeing or business.  - Having started in business young Katie reflects on what she’s learnt, her advice to others and her goals for the future. Resources: - Stepping Onto Big Stages Masterclass  - Connect with Katie on Instagram @KG_KatieGodfrey - Download my FREE Launch Strategy Guide - Follow me on Instagram @lisajohnsonstrategist - Visit the website https://thatstrategyco.com/  - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

We often focus on our income goals for the year and making money now, but we also need to think about how to build long-term wealth for the future and create generational wealth.  My guest today is Niamh Eadie who saw property development as an opportunity to create long-term wealth and has successfully invested in many property projects.  There’s a lot of conflicting information online around property development, some people say you need a lot of money to get started and some people say you need no money but Niamh is someone who has been there and done it. Today she shares where to start if you want to add property development to your portfolio.  What You’ll Learn In This Episode  - How Niamh helps people leave the confines of corporate life and build a career in consultancy and property development. - The importance of considering the lifestyle you want in the future, whether that’s retirement or projects that you can work on as you get older that give you flexibility.  - The two schools of thought when it comes to property development and the range of opportunities out there from buy-to-let to investing in commercial properties.  - Niamh’s advice for getting started in property, how to get clear on your goals and why you always need an exit plan.   Resources: - Stepping Onto Big Stages Masterclass  - Connect with Niamh on Instagram @amostunlikelybuilder - Download my FREE Launch Strategy Guide - Visit the website  https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

Having a high-ticket product as part of your business is recommended but unfortunately, there are a lot of expensive services out there right now that simply don’t deliver in value. This week I want to discuss how to create and deliver high-end luxury products with strategist, Deep Bajwa. Deep has many years of experience working in luxury weddings and has now brought her knowledge of the market to the online business space.  Today we share how to add a truly VIP experience to your product suite.  What You’ll Learn In This Episode  - How to step up each stage of the customer journey to make a high-end offering that ensures a return on investment for your clients.  - Why off-boarding is as crucial as onboarding and why people will always remember how you made them feel above everything else. - The dangers of undercharging and how this scares away your ideal client.  - Adding a luxury VIP offering to your business is for everyone but there’s much more to it than increasing the price of your standard product.  Resources: - Stepping Onto Big Stages Masterclass  - Connect with Deep on Instagram @deepbajwastrategist - Download my FREE Launch Strategy Guide - Visit the website  https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

We all know how important visibility is in business, and I believe being visible can be split into two parts. The first is being vulnerable and sharing your real experiences, good or bad, and the second is showing up as yourself.  To talk about how to be authentically visible and comfortable sharing more of your personality online is photographer, Amanda Hutchinson. Amanda is more visible in her business now than ever before, today we discuss the benefits she experienced from sharing more of her true self.  What You’ll Learn In This Episode: - Why visibility includes sharing images of yourself, and how Amanda has helped clients feel comfortable and confident in front of the camera. - I talk a lot about secondary messaging, today we discuss why it’s so important to understand yours and how this connects you with your audience.  - What Emma learnt from sharing a very personal journey online and how she’s built a business that can be flexible and work around her family.  - The confidence you will gain from showing up authentically and how this will quickly start to compound to transform your business without compromising your integrity. Resources: - Stepping Onto Big Stages Masterclass  - Connect with Amanda on Instagram @akpbrandingstories - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

Happy New Year! I’m kicking off the year with a solo episode to walk you through how to create a marketing strategy that will set you up for success in 2024.  This is what I do with all my clients in a one-to-one session and this is where you want to focus if your goal this year is to scale your business and grow your revenue. So grab your notebook and let’s get started. What You’ll Learn In This Episode: - How to evaluate and reflect on the previous year and why failure is the best tool in finding the way forward.   - The mindset work that is essential in helping you reach your income goals and how to set your pricing accordingly.  -  How to build a sustainable ecosystem of products that serves your ideal client and how to plot your launches for the year, including when you want to take time off. - The power of having an ambitious goal for 2024 that isn’t linked to money at all so regardless of income you can finish the year feeling successful. Resources:  - Join me for a free 90 -minute Workshop to create your 2024 Marketing Strategy - Stepping Onto Big Stages Masterclass - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

Joining me today is Business and Mindset Transformation Coach, Emma Johnson. Emma and I share a passion for strategy so today we’re discussing how you can clear up confusion in your business and simplify your success. What You’ll Learn In This Episode: - Most of us would find getting married and emigrating in the same year incredibly stressful, but for Emma, it was a challenge she loved! She explains how her strategic mind helped her navigate this time.  - Emma’s thoughts on using AI in business and how you can stick to all the parts of running a business that you enjoy and utilise technology for the rest.  - How Emma helps clients combine mindset and strategy to stop self-sabotaging and silence their inner critic.  - Why having values in your business is crucial and why your revenue will grow when you focus on what brings you joy.  Resources:  - Find all of Emma’s services at www.emmajohnsonandco.com and get her free Automation Playbook here - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

Talking about mental health is really important to me because when we drop the stigma more people get the help they need. My guest today is Hayley Wheeler, who helps children and adults improve their mental health through her unique system of understanding, processing and releasing emotions.  What You’ll Learn In This Episode: - Hayley’s training and lived experience in this field and how she’s been able to help her children and clients process their emotions with outstanding results.  - How talking about emotions and processing them can positively impact our thoughts, our outlook and improve self-confidence.  - Mental health struggles are never about just one thing so Helen shares her holistic approach to helping her clients.  - How you can use your past to understand your present mindset, why sadness isn’t socially acceptable and the danger of suppressing our emotions.   Resources:  - Find all of Hayley’s Services at www.emotionminddynamic.co.uk and on Facebook - Download my FREE Launch Strategy Guide - Visit the website  https://thatstrategyco.com/  - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

As business owners, we live really busy lives and I know how we can worry about the impact that has on our kids. So, I wanted to bring someone onto the podcast who can help you improve your relationship with your children or any children in your family.  Katie Pratley is an expert in helping parents have happier homes and stronger relationships with their teens and tweens.  What You’ll Learn In This Episode: - Why Katie wanted to work with parents combining her skills as a teacher and a life coach and the positive impact we can have on future generations by helping them break free from perfectionism. - Katie shares how to encourage teens to feel confident in trying something new, why we need to be OK with them failing and how we can be a role model for them.  - What we can learn from our teens about following our passions and interests and how to support their dreams without projecting our own fears. - Teenagers are still such a misunderstood group, Katie gives an insight into the teen mindset and how to help them become confident, resilient young adults.  Resources: - Katie's book is available now; Dream Big. Think Limitless.: Navigating your teenage years to confidence, self-esteem and the life of your dreams - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/  - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist

Facebook ads are a hotly debated topic amongst online business owners. When should you use them? Who should use them? Are they a magic bullet for business? Or just too complicated and a bit scary? There’s a lot of contradictory information out there when it comes to selling with ads so I’ve brought in Facebook ad strategist, Danny Young to help set the record straight. What You’ll Learn In This Episode: - Danny demystifies how Facebook ads work, we discuss what’s going on in the market right now and why you might have seen costs rise.  - How Facebook ads have evolved over the last few years and why we need to change the way we think about them because it’s not just about reaching new audiences. - Which metrics are most useful to understand if your ad is moving you closer to your sales goals and how to use that data to keep optimising your ads. - The best time to use Facebook ads and why infrastructure is the first thing you need to think about when preparing to run ads.  Resources -  Find all of Danny’s services at www.dannyyoungonline.com - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

I use intuition in my business all the time and it’s been such a powerful tool for me. Joining me to talk about how to tune into your intuition and start using it in your business is Victoria Dioh. I’m fascinated by Victoria’s life and career, she always has incredible stories of things that have happened to her from following her intuition and saying yes to opportunities.  What You’ll Learn In This Episode:  - Intuition might be something you’ve not yet explored, so today Victoria shares how you can learn to merge your intuition with your logical mind to make some magic.  - How Victoria moved away from a corporate career and became a healer after following a string of opportunities that took her around the world.  - Victoria’s method to help you fall in love with your life, and why manifesting is nothing without action.  - We discuss why logic isn’t always enough, but by following your inner wisdom you can reach your goals. Resources:  -  Connect with Victoria on Instagram @manifestationkitchen  - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

Joining me today is, Molly Winters - a multi-faceted entrepreneur who has previously worked as a professional organiser and now helps other professionals build strong relationships with copywriting that connects them to their dream clients.  Today Molly shares how you can build authentic relationships online without spamming people and how a cold pitch can still be successful.  What You’ll Learn In This Episode: - As an organised person myself I’m fascinated by professional organisers. In this episode, Molly gives me an insight into the world of an organiser and how her work has reduced stress and anxiety for her clients.  - Why taking the time to build a deeper connection with your audience will help you increase sales without feeling sleazy.  - The right way to approach a cold pitch, the importance of finding some common ground when reaching out and why DM-ing doesn't work.  - How to listen to the words and phrases your clients use and how this can help you create copy that resonates.  Resources:  -  Find all of Molly’s services at ww.mollyzwinters.com/  - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

In tough economic times having multiple revenue streams and a diverse business model really matters. Today I want to explore the opportunity to work with corporate companies, as this is often overlooked by small businesses.  Many entrepreneurs leave the corporate world because they dislike the culture and traditional structure, but working with them as a supplier is a very different relationship.  Joining me to share the many benefits of selling to corporations is Jessica Lorimer who helps small businesses create impactful relationships with large organisations.  What You’ll Learn In This Episode:  - How the corporate workplace has evolved over the last few years and why as a supplier you can contribute to a positive company culture.  - Jessica’s experience of pivoting from a successful business that no longer made her happy, to starting again to build this business that she’s so passionate about.     - How to pitch to corporates and start building those valuable relationships.  - The many services corporates are looking for, including traditional and more contemporary subjects that your business could be perfect for.  Resources:  -  Find all of Jessica’s services at https://sellingtocorporate.com  - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

We talk a lot about visibility and showing up, but today I want to discuss how you can be seen for who you truly are. Joining me is Jen Gottlieb, an International speaker, founder, Broadway actress and author.  Jen has had an amazing and varied career from working in TV to helping thousands of business owners discover their passion, gain confidence and to stand confidently in their own light.  What You’ll Learn In This Episode  - Jen’s path from actress to TV host, to now being a world-renowned keynote speaker and how being herself has been the key to success in each role.  - How to build the courage to see yourself for who you truly are and how transformative it will be.  - Jen’s experience of selling the business she co-founded with her husband and the happiness and growth it’s brought them.  - The actions you can take right now to find your voice and be seen as your true self, and how Jen’s book ‘Be Seen’ can provide a roadmap to the life you’re craving.  Resources  -  Find all of Jen’s work at www.jengottlieb.com  - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

Today I want to talk about patience, resilience and why success doesn’t happen overnight. Building a business takes time and a whole lot of courage. Joining me to discuss how to create and cultivate courage is Psychologist, Psychotherapist and coach, Nova Cobban.  What You’ll Learn In This Episode:  - Nova’s entrepreneurial journey, what each venture has taught her and why the first business you start is rarely the last.  - Courage is something you create, you can’t wait for it to come to you. Nova shares how to start building courage by taking small steps that soon add up and move you towards your goals. - How to start trusting yourself, listening to your intuition and learning from every no and every perceived failure. - The most common fears Nova hears working with founders and how she helps people face them by coming at them from a different angle. Resources:  - Find all of Nova's services at www.novacobban.com - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

We all know to be successful in business you have to show up. You have to be visible, get your message out there and build connections, but that can feel scary and exposing, especially when you've grown up being told not to be a “show off” or a ‘clever clogs”.  Joining me to discuss how you can step out of hiding, stop self-sabotaging and get visible is actress and coach Florence Andrews.  What You’ll Learn In This Episode:  - Florence’s own experience with self-sabotage, how she has overcome the fear of putting herself out there to follow her biggest dreams which has seen her secure roles in the West End and a Hollywood film.  - Our biggest fear when it comes to visibility is not being liked, Florence explains the impact that fear has and how it stops so many people going after what they really want.  - How to start listening to your inner voice, how to really understand what it is you desire and how to recognise when you’re holding yourself back.  - If you want to make an impact and an income, you’ll need to step outside your comfort zone. Today we talk about how you can start getting comfortable with that feeling.  Resources:  - Find all of Florence's services at www.florenceandrewscoaching.com  - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

You’ll have seen this week, after a year in the making, I have launched my new business, That Strategy Co. Today I’ll walk you through how and why we created the new company, our mission for it and the values behind That Strategy Co. What You’ll Learn In This Episode:  - That Strategy Co is an amalgamation of the existing business, but we’ve added 3 new parts to make a one-stop shop for building a sustainable online business.   - Why I wanted to create a complete ecosystem to support online entrepreneurs with accredited learning to positively change the landscape of the online industry.  - Why I’m so passionate about raising the standard of online education and showing people there are so many different and valuable careers you can have working online.  - How our values have played a central role in creating That Strategy Co and why this business isn’t a personal brand, but incorporates many talented people bringing their genius. Resources:  - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

I have my husband and Copywriter, Sam, joining me this week to bring you another update on some of the things that have been happening in our world recently. We’re actually not going to speak about the business today, but we'll give you an update on our lives as so many of you enjoyed our last episode together.  What You’ll Learn in this Episode; - We previously shared Sam’s cancer diagnosis, in this episode, we reflect on the mental and physical impact of Sam’s operation and how we both found the recovery process.   - The kids are at a new school after 6 months of homeschooling. Hear how we’re all adjusting to the change.    - Our thoughts on social media and how we deal with negative or argumentative comments. - And why I want to put the house on the market and relocate to a warmer climate.   Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

I have a brilliant topic for us to dive into today. Joined by Persuasion Strategist, Bushra Azhar, we’ll be sharing how you can use AI to amplify your business and your natural brilliance.  AI is a fantastic business tool when used correctly, so once you understand its capabilities and how to get the best out of it, you’ll no longer worry that it could replace you.  What You’ll Learn In This Episode;  - The best way to use AI in your business and the worst ways some business owners are using it right now. AI can be a time saver, but it still needs a human touch.  - Why the introduction of AI will make more people come to your business for your uniqueness more than ever.  - Bushra’s formula to know where AI can most help you, where to avoid using it and how it can take on the parts of your business you don't do well.  - AI won't replace you, but it can be a brilliant assistant when used the right way. In this episode, Bushra shares how AI can amplify your skills and talent.  Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Find all of Bushra’s services at www.thepersuasionrevolution.com 

Today I want to talk to you about how to expand your belief system, how to expand what you imagine for yourself, your business, and your impact.   Joining me is someone who does this all the time, Nicola Rowley. Nicola’s business has gone through a huge expansion in the last 12 months and the way she shows up online has also evolved. Today Nicola explains the role strategic storytelling has played in that growth.  What You’ll Learn In This Episode;  - How Nicola came to understand her impact and purpose by helping others utilise storytelling in their business.  - The importance of being able to imagine more for yourself, get clear on the outcomes you want from sharing your personal experiences and how to bring others along on the journey with you.  - We become what we surround ourselves with so Nicola shares how she has found a way to fit learning and expanding her horizons into her daily routine.  - We all have stories to share that will help connect us to our audience and they don’t always have to be elaborate rags-to-riches tales. Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Join the Get It Started 3-day Challenge https://authors.lisajohnson.com/challenge

My guest today is Author and autistic advocate, Heidi Mavir, whose first book ‘Your Child Is Not Broken. Parent Your Neurodivergent Child Without Losing Your Marbles’ became a Sunday Times Bestseller when she self-published partnering with Authours & Co.  I’ve spoken before about the pros and cons of working with a publisher versus self-publishing but Heidi has a unique insight of having done both as her book was later picked up by a traditional publisher. She really knows the best of both worlds!  So if you have an idea for a book but are unsure where to start you’re going to love this episode as Heidi takes us through her writing journey.  What You’ll Learn In This Episode;  - Why Heidi wanted to write a book for fellow parents of Neurodivergent children, the vast impact it’s had on other families and how she found the writing process. - How Heidi’s book became a Sunday Times Bestseller 8 weeks after its launch, why it attracted the interest of publishing houses and how Authors & Co supported her selection of a publisher.  - Some of the key differences between the two ways of publishing your work, what the profit split looks like for both routes and why you should evaluate it as a business decision.  - If you have an idea for a non-fiction book I have a 3-day challenge to get you started! Learn how to connect with your audience, find your niche and become the authority on your subject. Sign up for the Get It Started Challenge! Resources: - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel - Find more of Heidi’s work at www.heidimavir.com - Join the Get It Started Challenge https://authors.lisajohnson.com/challenge?r_done=1

I have a fascinating topic to explore with you today and that is, how does the attachment style we form in childhood go on to impact us as adults and further still, how does it affect how you run your business?  Joining me to explain more is Clinical Physiologist and relationship specialist, Dr. Clair Burley. Clair helps her clients transform their relationships with themselves and others to create lasting positive change.  So if you hold yourself back, suffer from imposter syndrome or struggle with visibility, understanding your attachment style could help you move through those feelings and boost your long-term success.  What You’ll Learn In This Episode;  - The four attachment styles we unknowingly adopt as infants, how they shape our view of the world and why they are so essential to understand as adults. - Being a business owner always pushes you out of your comfort zone and brings up a lot of emotions. Today we discuss the steps you can take to self-regulate and look after your emotions.  - How understanding your attachment style from childhood can help you build a business that works for you and how it might have slowed you down in the past.  - Why being on high alert all the time will impact your health, and how you can work towards feeling calmer, rested and more present.  Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Find all of Dr Clair’s services at www.drclair.com 

I genuinely believe you can be body confident whatever your size and shape, but I know how it can knock your confidence when you don’t identify with your body as it is.  Joining me to discuss how to get more body confident, without crash diets, is transformation specialist Emma McElhinney. Emma works with perimenopausal women to combine nutrition, movement and lifestyle coaching empowering them to feel fabulous and fearless while experiencing hormonal changes.   What You’ll Learn In This Episode;  - How to add more movement into your day-to-day life and what Emma wishes more people knew about nutrition and fitness.  - Food is a part of our culture and a key element to our hormone health. Emma shares how she works with clients to give them food freedom creating positive relationships rather than restricting foods.  - Why Emma niched down to work with female business owners and the passion she has to help women with a multi-targeted approach to make long-term lifestyle changes. - - Where to start if you want to improve your fitness and create positive habits from small changes that can be built up over time.  Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Find all of Emma’s services at www.teamemw.com

My guest today is Coach and Author Seonad Cook, who specialises in practical mindset and manifestation for business owners. I’m not the biggest believer in manifesting but I do believe in visualisation and getting clear on what you want, so I was interested to have this conversation with Seonad and learn how manifesting could help entrepreneurs reach their goals. What You’ll Learn In This Episode;  - Manifesting is not simply wishing and hoping, Seonad explains how to align with what you want to start attracting it to you. - Why Seonad decided against retirement in favour of launching a new business, and the passion she has for helping others overcome their limiting beliefs to reach their full potential.  - What are the different laws of attraction, how to start putting what we want out there and the role our subconscious plays in manifestation.   - How to discover patterns in what makes you happy so you can start prioritising those things and some of the positive outcomes Seonad has had from manifesting.  Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Find all of Seonad’s services at www.followtheformula.co.uk

I know you love a good money chat on this podcast, so today I’m talking all things money with financial behavioural specialist Jessamy Walker.  I talk a lot about money mindset and understanding your relationship with money, but what is often overlooked is the impact your personality type can have on the way you manage your money.  Jessamy has witnessed this over many years as a financial advisor enabling her to identify people’s main money archetypes.  What You’ll Learn In This Episode;  - How your personality type will influence your relationship with money and how gaining a  better understanding of yourself will also improve your financial well-being.  - If you’ve not had or made a lot of money before it can be overwhelming when you get it. Jessamy shares how she has helped clients overcome the fear of losing it all and invest for the long term.  - We discuss the profit-first method and how you can start implementing this in your business to ensure you are paying yourself a proper wage.  - Where to start when it comes to investing, how to understand the risk involved and why Jessamy wants every business owner to feel financially fearless. Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Find all of Jessamy’s services at www.barenakedmoney.co.uk 

If you’re looking for ways to diversify your revenue, building a tech platform can be a great way to bring money into your business. It’s an area where so many people have good ideas for apps and services, but don't know where to start when it comes to creating them.  My guest today is Tech Strategy Consultant, Charlotte Fuller, who helps female Founders build revenue-generating SaaS solutions so they can feel confident in bringing their ideas to life.  What You’ll Learn In This Episode: - What a SaaS platform is, what they entail and where to start if you have an idea for a piece of software you know your customers would love.  - The tech industry continues to be dominated by men, Charlotte shares how she is helping more women feel confident in building and selling software.   - Charlotte’s own relationship with confidence, the work she’s done to change her core beliefs and the tools we can all use to believe in ourselves.  - How Charlotte has built a sustainable, fulfilling business after burning out in the corporate workplace and how this time shaped her mission to help other women in the tech space.  Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Get Charlotte’s free guide 10 Things You Need To Know Before Launching Your Software  

We know women make outstanding leaders which has been proven time and time again with research and statistics, but despite this, there’s still a lack of females in senior positions.   Joining me to discuss why we need more women in leadership is Andrea Ryan, an accredited leadership and life coach, who helps women overcome their limiting beliefs to become leaders in their lives and careers.  What You’ll Learn In This Episode: - Why women are more prone to listening to their inner critic compared to their male counterparts and how to tune into more empowering thoughts over our automated negative thoughts.  - The tough times Andrea has endured in her career and personal life, what she learnt from these experiences and how they have shaped her values and outlook on life.  - The impact women have as leaders and how the trajectory of the world will change for the better when we have a balanced representation of genders in leadership roles.  - The first step we can all make to help make this change and why are values are, once again, at the heart of everything we do.  Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Find all of Andrea’s services at www.limitlesswomen.world

As training providers, we have a responsibility to make our programmes and courses as inclusive as possible, which means continuously learning and adjusting to do better.  Joining me to discuss how you can make your business more inclusive is Sara Kedge, who helps leaders create inclusive, productive workplaces that support both neurodiverse and neurotypical employees.  What You’ll Learn In This Episode: - Sara’s experience of being diagnosed later in life as neurodiverse and how she feels it has levelled the playing field for her.  - Small changes we can all make in our business to be more inclusive, how this will benefit both your clients and employees and even save your organisation money.  - Inclusion is a topic where there are always new things to learn and it’s OK to not know everything. Sara explains in this episode how you can commit to being a good ally through critical thinking and research.  - Many entrepreneurs are neurodivergent as it allows freedom to design their workplace and schedule. Today Sara shares how we can better support them. Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel - Find out more about Sara’s work at www.sarakedge.com

Building an authentic personal brand is a topic I love talking about and it’s an ethos I apply in my own business and encourage others to do too.  My guest today is Allison Walsh, a coach and consultant, who helps others build stand-out brands that get to the heart of what makes them unique while sharing their story and skills to connect with their ideal clients.  What You’ll Learn In This Episode: - What makes a great personal brand and why branding goes so much deeper than logos and fonts.  - Allison takes each of her clients on the path of self-discovery to uncover the critical points of their story and personality that are pivotal to their brand, and how this shapes their messaging.  - Why 'purpose' should always be your starting point when it comes to brand building and how to show up as your whole self, not a shiny version you think people want to see.  - How to responsibly share your highs and lows with your followers and how to embrace the vulnerability that comes with having a personal brand. Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Find all of Allison’s services and learn more about her work at www.allisonwalshconsulting.com 

Today I want to highlight a product I really like that will also help grow your business. Fear of tech, or a lack of understanding, can hold us back as business owners, but my guest Nora Ghalia has a real talent for spotting where people need help and creating that service.   Starting out as a VA to coaches and course creators Nora has created the Funnel Essentials Kit which offers business owners a template for every page they need to grow their audience and sell their services, without being tech genius. What You'll Learn In This Episode: - How Nora identified the need for this product in our industry and how she has created beautiful templates that are 100% customizable to fit your branding.  - Why funnels are still relevant and effective for online businesses and the time you can save yourself by using the Funnel Essentials Kit.  - We’ll cover everything that’s included in the Funnel Essentials Kit and extra bonuses like a private community and a full tech course on how to set up your funnels.   - I can’t wait to see people using the Funnel Essentials Kit as it really is the entire package so you can create high-functioning funnels without learning hundreds of different systems.  Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Get The Funnel Essentials Kit

As a national broadcaster with a career spanning 24 years, Andrea Mclean became a much-loved household name as the host of Loose Women interviewing some of the biggest names in showbiz.  Having made a pivot in her career post-pandemic Andrea is passionate about helping others to harness the skills of presenting to connect with their audience and raise their media game.  Over the last few months, we’ve been working together to develop a new programme where we’ll be bringing business owners together to learn how to present themselves and their message with confidence and clarity.  What You'll Learn In This Episode: - Andrea’s methods to present yourself calmly and coherently, how she has learnt to keep nerves under control and how you can start believing in your own competence. - Confidence isn’t about being the loudest person but showing up as your best self.   - How to recognise what went well when speaking to an audience, rather than focusing on what could have gone better and how to present with purpose.  - Why we wanted to put this programme together, what you can expect and how we can help you grow in confidence and present yourself with poise. Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com -Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Join us on 'Presenter'

Today I am talking to business coach, top charting podcast host and speaker, Ashley Meadahl.  Ashley is brilliant at building genuine relationships with her community, her peers and her clients which has seen her business go from strength to strength. In this episode, we discuss how automation services and AI are useful tools in business, but we have to also ensure we’re building genuine and personal connections for long-term success. What You'll Learn In This Episode: -How Ashley got started in business, built an audience and launched a sell-out conference hosting over 300 female entrepreneurs.  -Ashley’s approach to goal setting and how she has taken consistent action to move her business forward.  -The benefits of overdelivering for your repeat clients and why people saying they feel like they know you, even if you haven’t met IRL, is such a high compliment.  -How to build connections without sounding spammy, the importance of personal outreach and why you’ll have supporters for life when you make genuine relationships.  Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Find all of Ashley’s services at https://ashleymeadahl.com  - Connect with Ashley on Instagram @ashleymeadahl 

Organisation is so important in the first few years of business, but it’s often overlooked as we focus on launching our product or service. However, getting your systems in place, knowing your numbers and managing your clients contributes to success and sustainability.  Today I’m speaking to Caro Syson, creator of Pocket PA. Inspired by her daughter's ambition to be self-employed, Caro created an app that allows entrepreneurs to organise their businesses in one place without a single spreadsheet in sight.  What You'll Learn In This Episode: - How Caro developed Pocket PA despite having never written a line of code in her life, the highs and lows of building the platform, and the personal mission that spurred her on.  -Why it’s so important to have a quick, visual way to know what money is coming into your business and what’s going out. -Caro’s vision for the future of Pocket PA and the features that will help more small businesses and why she believes as mothers and women we can do anything! -No one starts a business to do more admin, so having the right systems in place frees up time so you can focus on the work you do best.  Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel - Find out more about Pocket PA at  www.pocketpa.com 

Joining me today is Julie Reisler, a life and wellness coach whose been helping high-energy, ambitious people achieve their goals for over a decade. As passionate entrepreneurs, we are always pushing for more but we know this leads to burnout. In this episode, Julie shares her knowledge of how we can achieve a more balanced approach and learn to unplug.  What You'll Learn In This Episode: - What we can learn when we stop, take time to really rest and listen to our bodies because they not only know what we need but also can hold the key to what we really want.  - Some of the deep inner work Julie has done to really know herself and how she now helps others to design a life that fulfils their biggest dreams with a sense of balance and flow at the core of her work.  - What is adrenal fatigue and what happens when our bodies get used to emitting adrenaline all the time.  - How you can feel more balanced, more peaceful and avoid burning yourself out which is so important when running your own business. Resources:    - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel - Find all of Julie’s services at www.juliereisler.com 

Kelly Cookson is a marketing strategist and certified Positive Psychology Coach who has grown her online business to a 6-figure annual turnover working just 20 hours a week. So if you’re feeling a bit stuck and can't seem to move the needle in your business even though you’re working all the hours you can, you’re going to love this episode as Kelly shares how she built a business that works for her.  What You'll Learn In This Episode: -Kelly’s business model that allows her to work fewer hours giving her more time with her family and the bold moves she took to make that happen, which included dropping 90% of her clients. -Tangible ways to work smarter, how to tap into your productivity, and the benefits of time blocking and removing distractions. -We discuss the importance of designing your life, getting really clear about what you want and why you should stop doing everything and focus on what you want to be doing. -Kelly’s inspirational story of witnessing her Mum redefine her path in life and why we both strongly believe with the right support network around you, you can achieve anything.  Resources: - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Subscribe to my YouTube channel - Find all of Kelly’s services at www.cheerupmarketing.com

As many of you enjoyed my recent episode with Sam, I have another more personal podcast for you today as my sister, Marie, joins me to chat about what it’s like working together.  Marie has always helped me in my business, from the early days of making my logos to now working as my Social Media Manager.   What You'll Learn In This Episode: - We had quite a different kind of childhood, so we’ll tell you more about what it was like growing up as Mormons and how we both view that time of our life.  - How we started working together, why it took Marie about 2 years to agree her job title was Social Media Manager and how we were always entrepreneurial without knowing it. - We answer some of your questions, like do we ever argue? And who gets in more trouble, me or Marie? - Why we love working together, how our personalities complement one another and our hopes for our own children. Resources: - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Subscribe to my YouTube channel 

All my spiritual listeners, this episode is for you! You know I'm not the most spiritual person out there, but I am open to different ideas and exploring different experiences on the podcast, so today I am joined by animal psychic and healer, Lizzy Adams.  As an animal medium, Lizzy brings peace and closure to those whose pets have passed away but also connects people with their animal spirit guides, which she is doing for me today.   What You'll Learn In This Episode: - The connection Lizzy has had with animals throughout her life and how she became a Reiki  practitioner and animal psychic. -Lizzy’s tips to help you reconnect with nature and animal spirits to feel more grounded and how to calm your mind, which ultimately helps us in life and business. - We discuss how positive energy can be healing and help to push us forward and Lizzy does a reading for me with fascinating results!  Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Find all of Lizzy’s services at www.lizzyadamsanimalpsychic.com   

Today we’re talking all things social media. Whether you love social media or loathe it, we can all agree it is a necessary tool for running an online business.  I’m joined by social media expert, Kayleigh Greenacre, who helps small businesses grow and scale using strategy and mindset to get the best from their social media presence.  What You'll Learn In This Episode: - How to position yourself as a leader in your field and why sharing your opinion is really important to show who you are and what you stand for.  - The three types of content you should be making that will help you stand out from the crowd and not take up all your time. - The advice Kayleigh gives to her clients when it comes to trolls and why outsourcing your social media isn’t always the answer. - The best way to convey your message, connect with your audience and the types of content that are currently performing well. Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Connect with Kayleigh on Instagram @actually1can 

I frequently see business owners, specifically women, lose confidence after a significant life event. It might be having children, illness, or divorce, but it changes their confidence and career, and I want to talk about why that is.  Joining me for this discussion is Fiona Fraser who is brilliant at what she does, and always has been. After 13 years in TV, Fiona found herself at a crossroads when she returned to work after having a baby. She has since launched her own PR business working with some of the biggest podcasts out there.  What You'll Learn In This Episode: - We discuss why we feel we have a point to prove when pregnant or as parents going back to work and the effect that has on our confidence.  - How Fiona has evolved from a mindset where she didn't believe she could make earn a lot of money, to reaching her financial and career goals. - After a big life event we often feel like we just want to get back to our old selves, but actually, not rushing back to where we were can be key to clearing the path to where you want to be.  - Fiona shares the power she’s found in surrounding herself with people who will cheer her on, and how she feels now living a life she never imagined for herself.  Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel - Find all of Fiona’s services at www.powpr.co.uk

Joining me today is Chartered Accountant and Entrepreneur, Melissa Houston. Melissa empowers business owners to be financially literate so they can make profitable decisions. Today we discuss why it’s so important to understand both the numbers in your business and your relationship with money.  What You'll Learn In This Episode: - How despite being a money expert Melissa found herself in debt when credit became an emotional crutch. - Spending can become a habit and even an addiction, today Melissa shares how you can become aware of your patterns to avoid emotional spending. - Once you understand the numbers in your business they can provide you feedback and can give you all the information you need to take things to the next level.  - Money is emotional so having a positive money mindset is so key to success. In this episode, Melissa shares some of the ways you can improve your relationship with your finances to get cash confident.  Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Melissa’s book, Cash Confident, is out now! 

It’s the 100th episode of Making Money Online! I love making these episodes for you and sharing more about my life and business. So to celebrate this milestone I asked you what you wanted to hear more about. Today, joined by my husband Sam, we’re going to answer some of your questions. What You'll Learn In This Episode: - Many of you asked about my health journey over the last year and Sam’s health after being diagnosed with Cancer, so we’ll update you on where we are both at. - How we met, became a couple, and started working together. As well as how we split looking after the kids and why we feel we met at the right time.  - It’s been a rollercoaster of a year so we’ll share some of our highs and lows and the importance we’ve found in practising gratitude.  - Having moved into our dream home, we’ll tell you more about what that process was like and some of the things we agree and disagree on when it comes to our home life. Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

Today I am joined by friend and fellow business owner, Inge Hunter. Inge and I have known each other for many years, but it’s only recently I’ve learnt more about her backstory and her lifelong passion for entrepreneurship. I talk a lot about how people who have faced adversity go on to do amazing things, and Inge is a prime example of that. In this episode, she shares her first ventures into business, how she graduated from university with a newborn and her goals for the future.  What You'll Learn In This Episode: - How Inge has transitioned from the wedding industry to becoming a social media expert launching 3 successful digital marketing companies.  - The role of resilience when you have limited choices and how Inge’s experiences with homelessness have shaped her mindset, work ethic and attitude to success.  - How Inge has built a multi-layered business model and how small businesses can be ready for the Metaverse.  -The importance of not fearing failure and believing you will figure things out fast when you really need to. Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - You can find all of Inge’s services at www.ingehunter.co.uk

Amanda Walker is a Certified Master Coach, working with service-based business owners she helps them not only make more money but work towards being the best version of themselves.  I’ve followed Amanda’s work for a while and what really makes her stand out is her holistic approach to coaching. Her coaching work goes beyond business and strategy but taps into how our health can contribute to our confidence and success.  What You'll Learn In This Episode: - How Amanda has built and grown her coaching business with no former sales or corporate experience but has leveraged her knowledge from being a high school teacher.  - Amanda is known as ‘the coaches coach”, in this episode we discuss what qualities make a great coach.  - Why living a life of comfort can be doing ourselves a disservice, and how coaching and challenging us to reach our full potential.  - As entrepreneurs, we don’t put our health first, but the mind follows the body so Amanda shares how we can start prioritising our well-being.  Resources:  - Join the Race to Recurring Revenue - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel - Find all of Amanda’s services at www.amanda-walker.com

I’m so passionate about sharing different ways you can expand your business and finding a model that works for you. So today I want to talk about franchising, which we don’t talk about a lot with online businesses, but it can be an excellent opportunity for growth.  Joining me is Nicolene Elhadad, an expert in business expansion with first-hand experience in franchising after opening her own chain of coffee shops.  What You'll Learn In This Episode: - What is a franchise, how it works and how it can be applied to an online business.  - The positive impact Nicolene has experienced from offering franchise opportunities, how she’s been able to mentor others and why that is more important to her than financial gain.   - We discuss how we both approach risk in business and the mindset changes we’ve had to make to not focus on “failing” but to turn that around and think about the success it could be.    - As entrepreneurs, we’re not unfamiliar with fear, but Nicolene has recently overcome a huge fear that was holding her back. In this episode, she shares the tools she’s learnt to be able to overcome a phobia.  Resources: - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Subscribe to my YouTube channel  - Connect with Nicolene on Facebook @nicoleneelhadadcoaching

Communicating to your audience who you are and what you do should be so simple, but as business owners, we know getting your messaging right is a real art and can take a long time to master.  My guest this week is Jaimie Sarah, who helps service-based experts nail their messaging and positioning to bring in the perfect clients for them.  What You'll Learn In This Episode: - How Jamie transitioned from working in Corporate Marketing to Entrepreneurship and the journey she’s been on to find the right fit for her own messaging.  - Why finding and knowing your niche can really help you nail your messaging.  - Where to start building your elevator pitch and how to make sure your messaging is in alignment with you and your ideal clients.  - Jamie and I are both passionate about running our businesses with integrity so we also discuss some of the current issues we see in the online space.  Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Connect with Jaimie at https://jaimiesarah.com

Today I have Love, Sex & Relationship coach, Serena Novelli joining me to share some of her strategies for boosting your self-esteem and getting to know yourself better.  Self-worth and self-esteem is something many people struggle with, myself included, and it can be so debilitating, so today we discuss how to build confidence and get comfortable in our own skin.  What You'll Learn In This Episode: - How Serena has overcome low self-esteem and body dysmorphia to now help others build their self-worth and start loving themselves.  - Strategies and tools that can help calm our central nervous systems and work towards a better relationship with ourselves.  - Self-confidence isn’t a linear journey but something that fluctuates but we can learn to bring ourselves back to a place of confidence.  - The power of surrounding ourselves with people who are rooting for us to succeed.  Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Connect with Serena on Instagram @SerenaNovelli

Today we’re going to be talking about ‘high performance’ and what that actually means as we hear it in different contexts all the time. Joining me for this conversation is global high-performance coach, Charlotte Carter. I’ve been a client of Charlotte’s and her unique approach to being a high performer helped me so much that I couldn’t wait to have her on the podcast.  So what does it mean to be a high performer and how do you get there?  What You'll Learn In This Episode: - Why High Performance is not just about business, but a journey to link all elements of your life to feel content in yourself and your abilities.  - The inner work you need to do to feel aligned with your values, and the small actions you can take each day to work towards them.  - What High-performance identity is, and how to stop seeking external validation and start standing in your own playground.  - How to start understanding and celebrating your unique brilliance.  Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Connect with Charlotte on Instagram @charlotte_highperformancecoach

Over the Pandemic, I helped 2,000 people create passive income streams while in lockdown and what was meant to be a stop-gap has become a full-time business for many of them.  Changing your business model or starting something new is scary whatever the circumstances, but as the last few years have shown us, the rewards can be huge.  Joining me to share how he adapted his business, taking his work online and from ‘one to many’ is Alan Bradshaw, to discuss why this is a brilliant time to learn something new and start making passive income.  What You'll Learn In This Episode: - Alan’s experience of working in theatre during the pandemic when everything suddenly shut down, how he has taken his skills online and the joy he’s found working in a new way.  - Why starting again doesn't mean starting from scratch and how you can upskill to have more impact, more time and more freedom.  - How passive income can uncap your client capacity and your income.  - Why this is the time to add a passive income stream to your existing business or start something new and how I can help you do that with a fantastic network of like-minded people.  If you’re curious about passive income and how it can help you come and join my free challenge Race to Recurring Revenue. We start Mon 20th March, I can’t wait to see you there!  Resources: - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Subscribe to my YouTube channel  - You can find all of Alan’s services at www.thetheatrecoach.com - Join the Race to Recurring Revenue  

We’ve all had a negative experience with a salesperson that’s left us feeling annoyed, maybe angry, belittled and even shamed.  So as entrepreneurs, we’re determined not to make others feel like that but that’s creating a culture where we’re scared to sell, so how can we feel good about selling our services? My guest today is Charlie Day, who teaches business owners how to sell confidently, with no sleaze, and no gimmicks.  What You'll Learn In This Episode: - Having started her own business at 21 Charlie shares her first experiences of selling and how these became formative in mastering the art of sales without being icky.  - Some of the mindset challenges we face when it comes to selling and why we can and should be selling every day without fear of being ‘pushy’ or ‘too much’.  - How to find and hone a selling style that is comfortable and authentic to you without working off a script.  - And if you’re feeling scared to sell, Charlie gives you the steps to start feeling confident in sharing your skills with the people who are in need of your services.   Resources: - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Subscribe to my YouTube channel  - Connect with Charlie on Instagram @CharlieDaySales - Find all of Charlie’s services at https://charliedaysales.co.uk - Join the Race to Recurring Revenue

Welcome to this bonus episode of Making Money Online where I want to share a very frank and honest conversation about the problem with selling passive income and why the term ‘passive income’ is so triggering to some people. Joining me is my business partner, Abigail Horn, who when she first heard about me and saw the work I was doing actually didn't have a good reaction to my content and was a sceptical follower. And it’s not the first time I’ve heard this.  There are people who think I must be exaggerating about my launches or the success my clients have because how can you work less, but earn more?  So today I want to talk about what passive income is, what it’s not and how to take what you already know and make money from it without trading time for money. What You'll Learn In This Episode: - Why passive income doesn't mean passive effort, it’s just a different way of working.  - What I think a better name for passive income would be to move away from the misconception that passive income means you don’t have to work. - How you can leverage your skills or knowledge to help others without trading your time for money. - Why adding a recurring revenue stream to your business can help you have more time and more freedom.  Resources: - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Subscribe to my YouTube channel  - Join the Race to Recurring Revenue

I often hear people say it’s too late for them to start a new business, but I’m living proof that it’s never too late. I started this business at 40 and actually, my clients who are over 40 often make more than those who started younger.  Today I have Roz Chandler joining me on the podcast, who having just celebrated her 60th birthday has two brilliant, thriving businesses that are changing people’s lives - so here is why age simply isn’t a factor when it comes to starting a business or making money.  What You'll Learn In This Episode: - How age motivates Roz to keep pushing forward, her goals and mission for the next few years and why we shouldn’t keep putting off the things we want.  - Roz’s inspirational story of growing her business from a passion project to successfully moving online in the Pandemic and reaching thousands of people in a time of need.  - Having completed my One to Many programme in 2020 how Roz is now helping others implement change in their businesses with her no-nonsense action plans leveraging her previous experience as a Marketing Director. - We discuss why people struggle to apply what they’ve learned in courses and why we simply don’t have a week to waste when it comes to building the life we dream of.  Resources: - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Subscribe to my YouTube channel  - Connect with Roz on Instagram @fieldgateflowers - Join the waitlist for One To Many! 

Confidence plays a big part in running a business, so when it takes a knock it can be really hard to bounce back. Joining me today is membership expert Samantha Hill to chat about some of the steps you can take to reclaim your confidence and step into the next version of yourself.   What You'll Learn In This Episode: - How Samantha has gone from retreating due to low confidence that impacted her mental health and her business to realising she’s brilliant at what she does and is now helping others build bustling memberships. - The steps Samantha has taken and the work she has done to rebuild her confidence and why you can have the best business in the world but without the right mindset you won’t succeed.  - Why allowing external validation to decide who you are can leave you doubting yourself and how to break that pattern.  - As an expert in memberships, Samantha shares her insights and knowledge when it comes to retention, win-back campaigns and how to create thriving communities.  Resources: - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Subscribe to my YouTube channel  - Connect with Samantha on Facebook at The Membership Lounge 

Today I want to talk about a common misconception I see all the time when it comes to selling online. That is, all you need to do is build a funnel and your ideal clients will find you and you’ll make a lot of money quickly. Unfortunately, that doesn’t really work as there is so much more to it than that.  My guest today is Charlotte Wibberley, Launch and Funnels Strategist and founder of Funnel Architects to discuss why a funnel alone won't make you millions.  What You'll Learn In This Episode: - How to build an effective ecosystem in your business, why you can't copy and paste someone else’s funnel and the importance of creating something bespoke.  - The most common mistakes Charlotte see’s when people create funnels and an unexpected place on your website where you can improve your user experience.  - Charlotte’s journey as a serial entrepreneur and her experience assisting both online and offline businesses.  - What you need for successful launches and funnels resulting in more sales.   Resources: - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist- - Follow me on Facebook @lisajohnsonstrategist - Subscribe to my YouTube channel  - Find all of Chalotte’s services at www.funnelarchitects.co.uk 

Today I’m joined by parenting, sleep and nutritional expert, Hannah Love, to talk about how you can juggle running a business and having children.  It’s something I’m often asked about as a Mum of twins and a constant battle for many of us, so today, Hannah is going to share her best tips for working parents who want to follow their passion.  What You'll Learn In This Episode: - How Hannah found her niche after qualifying as a Pediatric Nurse, a Nutritional Therapist and working as a Nanny, to now helping working parents navigate the juggle of work and parenthood.  - Lack of sleep is one of the biggest shocks to the system with small children and a hot topic amongst most parents. In this episode, Hannah shares her advice to help babies and children sleep independently creating a more predictable day for you. - Hannah’s approach to gentle parenting and her own experience of screen time with her 3 kids.  - Guilt is a common feeling among working parents, we share what this has looked like for us both and how we can overcome it by knowing what’s important to us as parents.   Resources: - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Subscribe to my YouTube channel - Connect with Hannah on Facebook  

Today I’m joined by marketing expert and metrics enthusiast, Clare Tebbett. Having built a successful career in marketing Clare found herself in a situation so many parents do when returning to work, with inflexible working hours and expensive childcare driving her to leave employment and venture into entrepreneurship. Now she helps others scale their service-based businesses putting metrics at the core of their strategy.  What You'll Learn In This Episode: - Why so many people are turning to self-employment after having children, Clare’s own experience of this and the journey it has taken her on.  - How Clare utilised her marketing knowledge to set up her own business and break her plans down into actionable chunks.   - When I started my business, I didn't want to look at my numbers or analyse my metrics. It sounded too corporate, but as we’ll discuss in this episode, it’s one of the most powerful tools at your fingertips.  - Your metrics will tell you everything you need to know to improve your business, you just need to learn how to read them and how to dig deep for the gold waiting to be uncovered within them.   Resources:- Download my FREE Launch Strategy Guide- Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist- Subscribe to my YouTube channel  - Connect with Clare www.claretebbett.com 

Today I’m joined by Nicole Colwell to discuss how she helps executives leave the corporate world and start their own businesses. As many of us know it’s never as simple as deciding to quit, but with planning and the right mindset you can build the life you're dreaming of.  What You'll Learn In This Episode: - Why Nicole likens the move from corporate to entrepreneurship to being an ex-pat and the benefits of taking your time to transition. - Nicoles' opinion and insights on ‘The Great Resignation’ trend we’ve seen post-pandemic and the rise of ‘Boomerang Employees’.  - The mindset challenges that come with leaving a corporate career, and the power of designing your life and making conscious decisions.  - Why after 20 years Nicole decided to leave her corporate job and how she helps others now do the same as well as where to start if you’re dreaming of starting your own business.    Resources:- Download my FREE Launch Strategy Guide- Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist- Subscribe to my YouTube channel  - Connect with Nicole at ​​www.nicolecolwell.com

Today I’m joined by Emma Morby - a property expert who helps women reach financial independence by investing in property. This is an area that I’m really interested in myself and want to see more women using property to create a diverse income.  What You'll Learn In This Episode: - Emma hasn’t always been financially independent herself and has first-hand experience of rebuilding her life. Today she tells me the steps she is taking to create her dream life for herself and her family.  - The basic knowledge you need to get started in property, how much money you’ll need and the potential returns.  - The benefits of adding property investment to your income and we break down some of the common barriers that stop women from entering the market.  - Financial stability is consistently a reason why women stay in bad relationships so it’s really important more women can find ways to create an income that brings financial freedom.   Resources:- Download my FREE Launch Strategy Guide- Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist- Subscribe to my YouTube channel  - Connect with Emma @thefemalepropertyexpert

Last week I shared with you how to write a marketing strategy, and this week we’re going a step further to look at how to put a business strategy together. It’s a bit harder, and a bit more in-depth but this is the work that will really help you level up in 2023 and I’ll walk you through it, step by step.   What You'll Learn In This Episode: - The 7 components that make up a business strategy and why doing this work now will help you in the long term.  - How a solid business strategy benefits all businesses, regardless of size, online, offline,  small or corporate and it’s going to help you at every stage of your business.  - Why a business strategy will also elevate you to become the CEO of your business and help avoid plateauing in your business.  - How my past experience has taught me so much about developing effective business strategies and the key part I see most businesses miss out!  So, if you have a big goal for 2023 but haven’t got a detailed plan to get you there, come and join the Strategy Clarity Challenge starting Monday 23rd January. Find all the details at https://certifiedbusinessstrategist.co/   Resources:- Download my FREE Launch Strategy Guide- Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist- Subscribe to my YouTube channel  - Join the Strategy Clarity challenge to kick off your best year yet! 

One of the things I love about the new year is that it’s a clean slate and a fresh opportunity to review what you want to achieve in the next 12 months and where you want to be.  Over the next 2 weeks, I will help you sort out your strategy for 2023 so you can take charge of your future because a goal without a plan, is just a wish.   What You'll Learn In This Episode: - The difference between business and marketing strategy and why you need both of these to build a long-term sustainable business.  - How to get clear on your marketing strategy, where to start, what to include and how to spot any gaps.  - The benefits of having a strategy you can actually stick to and the all too common reason people don’t follow their own plan.  - How to stop winging it and make strategic decisions that will benefit your business, so grab your notebook and let’s get started! If you have a big goal for 2023 but haven’t got a detailed plan to get you there, come and join the Strategy Clarity Challenge starting Monday 23rd January. Find all the details at https://certifiedbusinessstrategist.co/   Resources:- Download my FREE Launch Strategy Guide- Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist- Subscribe to my YouTube channel  - Join the Strategy Clarity challenge to kick off your best year yet! 

14 years ago Amy Porterfield left her cushy corporate job to build a marketing business online, at a time there were so few women doing it it was coined ‘bro marketing’.  Fast forward to today and Amy has been named one of the Top 50 Social Media Power Influencers by Forbes, has a top-rated podcast, and has written a book, ‘Two Weeks Notice’’ to help other women who dream of living life on their own terms become a reality.  What You'll Learn In This Episode: - The most common mistake Amy sees people make in business and how she’s become renowned for her email marketing. - Being visible online can be tough and often comes with criticism, so I wanted to know how Amy navigates negativity in such a dignified way. - Our experiences of building and managing a team and the difference between running a business and being the CEO of your business. - Amy’s been in the industry for a long time and has achieved a lot, today she shares what ambitions are still on her to-do list.  Resources: - My book Making Money Online is available now for pre-order www.makingmoneyonlinebook.co  - Download my FREE Launch Strategy Guide- Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent- Subscribe to my YouTube channel  - Pre-order Amys’ book ‘Two Weeks Notice’ at www.twoweeksnoticebook.com 

Today I’m joined by two guests to discuss and compare our first five years in business. It feels like a significant milestone so I wanted to ask them about some of the challenges they’ve faced, how they’ve seen the online space change and their hopes for the future.  What You'll Learn In This Episode: - The inspiring events that prompted both Becky and Jenn to start their business, while under very different circumstances, they both made bold moves to be happier and more fulfilled in their work.  - The unexpected challenges we faced when starting our businesses and the freedom that comes with being right at the start of that journey.  - How we all came to find our own way of working, rather than doing what we thought we should be and defining our own versions of success.  - Some of the biggest changes we’ve seen in the online industry in the last 5 years and where we go from here.  Resources: - My book Making Money Online is available now for pre-order www.makingmoneyonlinebook.co  - Download my FREE Launch Strategy Guide- Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent- Subscribe to my YouTube channel  - Connect with Becky and see more of her work at www.storybydesign.co  - Connect with Jenn and see more of her work at www.jennfenwick.com 

As online business owners, we need a website, a social media presence, an email list, and so on, but what if you’re not very tech-savvy and have no clue where to start when building your website?  My guest today is Natalie Crowe, a WordPress expert for non-techy business owners helping them to build or improve their WordPress site without confusion or overwhelm. What You'll Learn In This Episode:  - How Natalie started her business 8 months pregnant and has built it up sustainably over the years and why no one is an overnight success.  - Technology can be a tool for every business owner and shouldn't be an obstacle. Today Natalie shares how she helps her clients work through what they need to do to achieve their tech goals step by step.  - The benefits of building your own WordPress site when you’re starting out and how to start simply and add what you need, as you need it.  - With 14 years + of experience, Natalie shares her one top tip to do today to protect your WordPress site.  Resources: - My book Making Money Online is available now for pre-order www.makingmoneyonlinebook.co  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Find all of Natalie’s services at www.ncdacademy.com.au 

Joining me this week is life strategist, Elyssa Smith, to discuss a crucial topic: how to know when we’re feeling stressed and burned out, how to deal with it in the moment and what are some of the long-term changes we can make to break the cycle of stress.  What You'll Learn In This Episode: - We can't always recognise stress in ourselves, so we discuss how to spot if you’re near burnout and the first thing to do if you are totally overwhelmed right now.  - How procrastination can actually be our brains' way of keeping us safe from danger and why everyday tasks can become so hard to manage if you’re stressed. - As a trauma-informed strategist, Elyssa shares two types of the trauma she sees’ and how we can be happier and more successful by dealing with and healing from our past.  - How to break the cycle of repeatedly burning out and the impact stress has on our brains and our bodies.  Resources: - My book Making Money Online is available now for pre-order www.makingmoneyonlinebook.co  - Download my FREE Launch Strategy Guide- Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent- Subscribe to my YouTube channel  - Connect with Elyssa and find all her services at www.yourbestmoment.com 

My guest today is Laura Young, founder of the jewellery brand, Lexico. Laura was inspired to start her business while pregnant with her second baby, after realising how important creativity is in supporting her mental health. Fast forward to today and Laura has built a brilliant business from adversity all while juggling motherhood and entrepreneurship. Her jewellery supports others with their own mental wellness incorporating crystals and anxiety-alleviating features.  What You'll Learn In This Episode: - Laura’s inspirational story of starting her business after having Postnatal Depression and why it can be so hard to reach out when you’re struggling with mental health issues.  - How Laura has utilised social media and networking groups to grow her business by adopting the strategies that work best for her.  - Some of the biggest and best changes in our life can come from some of the hardest times and for Laura, this has meant building a business from her passion for creativity.  - How Laura’s past experiences influence the products she makes and how she uses crystals to promote healing, as well as the features she wants to bring into her designs to help manage anxiety.  Resources: - My book Making Money Online is available now for pre-order www.makingmoneyonlinebook.co  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent- Subscribe to my YouTube channel  - Shop Laura’s new collection at www.lexicolaura.co.uk 

In the last few weeks, we’ve been selling every single day, launching 8 different products and bringing £500,000 into the business.  We usually have one launch a quarter, but I had some financial goals I wanted to hit, so we decided to launch a few things at once and I thought it might be valuable for you to understand how we did it.  What You'll Learn In This Episode: - Why I wanted to do multiple launches in one quarter and how we’ve proved it is possible to sell every day.  - How we nailed our messaging and got straight to the point by listening to what our audience needed.  - Everything we launched has hit its financial target without a new audience or a huge investment in marketing, so I’ll tell you how we repurposed and refreshed our existing content.  - How I prepared myself and my team for this intense period and the mindset challenges I knew it would bring up for me.  Resources: - My book Making Money Online is available now for pre-order at www.makingmoneyonlinebook.co - Download my FREE Launch Strategy Guide- Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent- Subscribe to my YouTube channel 

In the UK an average family throws away approx £720 worth of food each year.  Not only is this a waste of money, but it wastes all the resources used to get that food into your home, so joining me to discuss how we can reduce waste and save money is Kate Hill.  Kate is the founder of The Full Freezer where she helps families, individuals and corporations to cook from scratch, and reduce their waste without the stress of batch cooking.  What You'll Learn In This Episode: - How Kate has grown a business from her passion for stress-free cooking to now educating others on the benefits of freezing food to save money, time and the planet.  - Kate’s tips for freezing food and her brilliant storage system that will transform your freezer. - How to ensure you have healthy ingredients ready to use without spending hours batch cooking, taking the stress out of dinner time.  - We simply can’t afford to be throwing food away, as someone who needs to be more aware of food waste, Kate’s method makes it easy and accessible to reduce the amount of food that ends up in the bin.  Resources:- Download my FREE Launch Strategy Guide- Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent- Subscribe to my YouTube channel  - My book Making Money Online is available now for pre-order www.makingmoneyonlinebook.co  - Find all of Kate’s services at https://www.thefullfreezer.com 

Today I want to talk about debt. I have first-hand experience of being in debt and I know many other people too, but there’s still a stigma around openly talking about it.  My guest today is Niki Matyjasik who found herself £50k in debt, but with planning, accountability and consistency she is not only debt-free today but has built a successful business helping small businesses take action towards their vision and goals.  What You'll Learn In This Episode: - Why not speaking out about our own experiences of debt only further alienates people who are going through the same thing.  - How small consistent action builds up over time and why reflection and evaluation are essential to see how far you’ve come.  - We’re all guilty of procrastination, so Niki shares her strategies for getting focused and overcoming distractions.  - Niki’s own journey of creating a strategy changed the course of her life and helped her build a business she loves.  Resources:- Download my FREE Launch Strategy Guide- Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent- Subscribe to my YouTube channel  - My book Making Money Online is available now for pre-order www.makingmoneyonlinebook.co  - Connect with Niki on Instagram @nikijmatyjasik 

Today I’m joined by Lucy Rennie to talk all things networking, marketing and utilising the network you already have, especially when you’re just starting out.  Having spent 25 years working in high-level corporate positions Lucy set up on her own in 2015 to  help entrepreneurs build businesses they love and quickly became an expert in building brands trusted brands.  What You'll Learn In This Episode: - How to recognise the people you already know that can help you market your business but are so often overlooked.  - Why Lucy believes word of mouth is still the most effective form of marketing and how to not lose sight of that in a digital world.  - We know people buy from people, so Lucy explains how to build trust amongst your audience.  - How Lucy has grown a 6 figure business through referrals and word of mouth by tapping into a network of people around her.  Resources:- Download my FREE Launch Strategy Guide- Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent- Subscribe to my YouTube channel  - My book Making Money Online is available now for pre-order www.makingmoneyonlinebook.co  - Find all of Lucy’s services at www.iamlucyrennie.com 

Confidence plays a huge part in growing a successful business. It affects our visibility, how comfortable we are speaking to clients or selling our products and it’s something we all wish we had more of.  Joining me to chat about how to grow in confidence is Lizi Jackson-Barett, a confidence expert who helps entrepreneurs get out of their own way and start growing their comfort zones to defeat self-doubt.  What You'll Learn In This Episode: - The journey Lizzi has been on to feel fully confident in herself and the freedom she has found in having Alopecia and no longer striving to conform. - Why Lizzi believes there is no such thing as a confident person, but instead there are areas where we feel confident in business and areas we don’t.  - Lizzi’s system for building confidence and the small things you can do every day to start expanding your comfort zone. - - The difference between being outgoing and feeling truly confident in yourself and why it just kills me to see so many business owners being held back by a lack of confidence.  Resources:- Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent- Subscribe to my YouTube channel  - My book Making Money Online is available now for pre-order www.makingmoneyonlinebook.co  - Find all of Lizi’s services at www.lizijacksonbarrett.com 

For this final part of The book series, I want to share with you my experience of getting a book deal and working with a traditional publisher.  I’ll take you through the process from start to finish because before I went through this myself, I had no idea how much was involved.  What You'll Learn In This Episode: - What I included in my book proposal, the help I got to make sure it was appealing to publishers and the feedback I got, which covered more than just my content ideas. - How I secured this book deal, what other offers were on the table and what made me choose the publisher I finally went with. - The feelings of self-doubt I felt when contacting publishers, how I overcame it and how I’ve made sure this book looks and sounds like me.  - The different stages of actually writing the book, how I found that process and how as a team we collaborated with the publishers on the book design and marketing plans.  Resources:- Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - My book, Make Money Online, is available now for pre-order https://makemoneyonlinebook.co  -  Start working on your book! Join our masterclass http://Authors.lisajohnson.com/masterclass

Welcome to part two of this three-part series to celebrate that my book, Make Money Online, is available now for pre-order and I want to help you write your book too! For two years I said no to writing a book because I couldn’t see how it would differ from all the business books out there, but then having spent time reading a lot of different books about business and money, I realised my book could be completely unique.  So today I want to talk to you about why I wrote this book and what you can expect from reading it.  What You'll Learn In This Episode: - The three issues that kept coming up for me when reading other business books and what I felt was missing from the market that could really help people.  - Why it’s so important to have women in this space showing us that you can have freedom over your time and why earning large amounts of money is about so much more than material possessions. - How I’ve formatted the book to be easy to follow giving as much value and impact to readers and why I decided to include some of my own life stories in there.  - Who this book is for and what you can take from it, as well as some of the prizes I’ve created if you pre-order a copy or copies! - And, I’ll tell you each of the chapter headings, which I haven’t shared anywhere else yet.  Resources:- Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - My book, Make Money Online, is available now to pre-order at www.makemoneyonlinebook.co  - Join our Masterclass http://Authors.lisajohnson.com/masterclass

My book, Make Money Online, is available now to pre-order!  To celebrate its launch, over the next 3 weeks, I'm going to take you behind the scenes to share why I wrote this book, the process of getting a book deal and explain some of the publishing routes out there, so if you’ve been sitting on a book idea but don't know where to start, this mini-series is for you!  Joining me for today’s episode is Abigail Horne - a publishing powerhouse and the best in business when it comes to writing, publishing and marketing non-fiction literature.  What You'll Learn In This Episode: - How the traditional route of getting a book published works, the pros and cons of publishing this way and some of the challenges Abigail and I have experienced in publishing our work. - Some of the legal intricacies that come with writing a book that you might not be aware of and how your audience size can impact the deal you make with a publisher.  - A breakdown of what self-publishing and hybrid publishing is, as well as the freedoms and restrictions of hybrid publishing compared to traditional publishing.  - How to identify your writing goals to know which publishing route is best for you and all the details of my free masterclass, so if you are thinking of writing a business book, we can get you working towards that dream!  Resources:- Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Join the Masterclass http://authors.lisajohnson.com/masterclass

Today, joined by Ange de Lumiere, we’re venturing into the subject of intuition and the part it can play in business.  I’ve always been interested in spirituality and believe as entrepreneurs we already have strong gut feelings so learning to trust our intuition can be really powerful when making decisions in life and business. What You’ll Learn In This Episode:  - The powerful experiences in Ange’s life leading her to leave her work as a business lawyer and start a new career after trying to suppress her own intuition for many years.  - The ways in which our intuition speaks to us, and why you’ll be happier in your business once you start listening. - How intelligence, logic and intuition can work together to supercharge us in making decisions with clarity and confidence.  - The role spirituality can play in running your business and Anges’ passion to help everyone trust themselves more.  Resources:- Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel - Connect with Ange www.theintuitiverevolution.co.uk -Test your intuition with Ange’s quiz!

My guest today is Matt Boyles, founder of Fitter Confident You and a real ray of sunshine - you can’t feel unmotivated with Matt around.  Matt’s mission is to help Gay, Bi and Trans men love who they see when they look in the mirror through his online fitness plans that build community, confidence and strength.  What You'll Learn In This Episode: - How Matt has grown his business from 1-2 -1 personal training to moving online allowing him to reach more people and love his work more than ever. - Matt shares his top tips to get yourself moving and build fitness habits for the long term so fitness won't feel like a chore.  - Why niching down has worked so well for Matt and the passion and purpose he’s found in supporting his community.  - Fitness can be fun and accessible and Matt is here to show us that the world is your oyster when it comes to bringing fitness into your life.    Resources:- Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel - Connect with Matt www.fitterconfidentyou.net  - Matt’s book Fitter Confident Youniverse

Joining me today is Jacky Walker, founder of The Informed Woman, a support service for forward-thinking female business owners with long-term health conditions. The Informed Woman helps rewire businesses so they can operate independently and provide peer-to-peer support when needed. I’m on my own health journey at the moment and it’s imperative to me that we see women with health conditions running amazing businesses and all consider how our business could operate without us present every day.  What You'll Learn In This Episode: - How Jacky supports women in building a toolkit that incorporates their business needs and prioritizes self-care.  - The power of collaboration when you have a long-term health condition and the importance of having a buddy and a manual for your business should someone else need to step in for you. - Why automation and outsourcing aren't just for large organisations and we can all benefit from our businesses being more independent from us. - How Jacky has built a community of positivity to smash stereotypes and rewrite business putting health at its heart Resources:- Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

About 6 months ago I started to think about how I can help people make money while also running a business that makes them happy in their daily lives. Happiness is so underrated amongst business owners with a lot of entrepreneurs chasing money, rather than chasing happiness.  I’ve built my business around the things that I enjoy doing as I truly believe that’s where the magic happens and I have a new set of workshops running in September to show you how you can also build a successful business that puts your happiness at the heart of it.  What You’ll Learn In This Episode: - How creating a business model that works with your personality and passion will amplify your happiness and your income. - I’ll take you through my own business model and explain why I have created something different to everyone else in the industry. - Why I’ve made it my personal mission to help my clients build recession-proof businesses that work for them. - An introduction to a new set of free workshops I am running in September 2022 that will help you discover how you can diversify your business prioritising your happiness.  Resources:- Join The Level Up Workshops - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

A lot of clients ask me about being an introvert and running a business as it’s assumed that introverts are less suited to entrepreneurship, but that’s simply not true.  My guest today is Kate Jordin, a confidence coach who grew up believing that being an introvert was something to overcome, but actually, in building her own business she discovered how powerful and enhancing it can be.  What You'll Learn In This Episode: - What makes you an introvert or an extrovert and how understanding the difference can help you build your business in the way that works for you.  - How Kate overcame her belief that she couldn't be as confident or successful as an extroverted person and the exhaustion she experienced trying to emulate an extrovert.  - By identifying what gives you energy and what drains your energy you can adapt to be more productive and attract like-minded people.  - The strategies Kate has implemented to protect her energy and harness her introverted qualities to excel in business.  Resources:- Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Find all of Kate’s services at: TheSweetCreative.com 

I often speak about how adversity can fuel success and my guest today is the perfect example of that. Having been through a divorce that impacted her confidence, self-esteem and career, Sarah Woodward followed her calling and retrained as a Positive Psychology and Divorce Coach to help other women move forward after a painful breakup.  Today Sarah shares her story with me as well as some of her tools & techniques to cope with the emotions that come with the end of a relationship.    What You'll Learn In This Episode: - Going through divorce as a business owner is really tough and can feel all-consuming, but as Sarah explains today with the right support you can come out the other side happier and stronger than ever - Why Sarah felt passionate about transitioning from her background in finance to coaching and how she took her existing skills and experience to carve out a new career. - How Sarah manages close working relationships while protecting her energy as an empath.  - Sarah gives her one top tip for anyone going through heartbreak and how you can use this time to reassess your life and build a future that excites you. Resources: - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Connect with Sarah @SarahWoodward_divorcecoach

Having legal protections in place for your business is a lot like doing your accounts - you can happily have your head in the sand until something goes wrong and it ends up costing you more to correct than it would have to deal with it in the first place.  Joining me to discuss why having legal protection is so important is lawyer Sarah Waldbuesser who provides affordable and user-friendly legal templates for online businesses so they can confidently crack on knowing they have protected their passion and their income.   What You'll Learn In This Episode: Sarah’s journey from corporate law to building an online business that has allowed her to create accessible legal products and a freedom-based lifestyle.  Why having legal protections should be part of the foundations of your business and some of the mindset challenges that stop many business owners from legally protecting their work. Sarah answers some of the questions my clients frequently ask about contracts, trademarks and terms and what to do if someone has copied your work.  Why your business and hard work deserve to be legally protected, and how you can do this without being overwhelmed or bogged down in legal jargon.   Resources:- Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Find all of Sarah’s services at www.destinationlegal.com 

Today I want to talk to you about a subject that I’m so passionate about, and that is how to sell your services without using manipulative marketing techniques.  I recently launched a new programme, a completely new offering for my business and I ran a little experiment. I prioritised launching with integrity more than ever before to prove it’s possible to launch in an ethical way.  What You'll Learn In This Episode: - Some of the manipulative techniques used to encourage us to buy that have become so commonplace you might not even realise they’re happening. - Why I wanted to prove you can have a successful launch without manipulation and the results of our ethical launch (Spoiler; it was multi 6 figures) - How I intend to counterbalance any manipulative actions in my business going forward and some of the strategies I had to stop myself from using in this launch. - As an unregulated industry why it’s so important that we all feel empowered to call out dodgy tactics when we see them to stop our industry from imploding. Resources:- Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

Today I’m joined by Celinne Da Costa, a high-performance coach and brand story expert.  Celinne is the master in crafting captivating stories. Having worked together in the past, I know first-hand her talent for taking a story and making it powerful, consumable and relatable. What You'll Learn In This Episode: - As humans, storytelling is in our DNA and as Celinne explains stories can be more memorable than facts, so harnessing how to tell your story can be a powerful tool in growing your business. - How to rewrite your story to be the best version of yourself feeling truly aligned to who you are.  - Why casting yourself as the hero is a common mistake and how to flip this to ensure you're showing up for your audience. - We all have multiple stories in our lives, be it our money story, relationship story etc. Celinne shares the role our subconscious plays in these narratives and how to bring awareness to self-sabotage.  Resources:- Download my FREE Launch Strategy Guide- Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent- Subscribe to my YouTube channel  - Find all of Celinne’s services at www.celinnedacosta.com

Today I’m joined by Facebook strategist, Zoe Mckeown, an expert in growing engaged and profitable communities on Facebook. When building a community or an audience we often talk about the importance of sharing your story when trying to connect and resonate with others, but what if your business’s backstory just isn’t that elaborate or engaging?  Well, today Zoe shares how you can build a loyal and engaged group, even if you don't have a juicy backstory or rags-to-riches tale.  What You'll Learn In This Episode: - Success looks different to each of us so we don't all need to have the same backstory or goals to be successful, and why it’s OK to be satisfied with where you are right now and not crave a 6 figure business.  - Starting a Facebook group can feel like you’re talking to yourself, but as Zoe explains this is a great opportunity to get creative and play around to find what works best for you and connects with your audience.  - Why you can't blame the algorithm for the lack of traction in your Facebook group and what to do if your group feels flat.  - How to create engaging conversations that build a loyal following on Facebook and Zoe’s opinion on the future of Facebook groups.  Resources:- Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Connect with Zoe @Growing A Successful Facebook Group 

Feeling comfortable in front of a camera and hosting live videos is a great skill to hone when running an online business, but it doesn't come naturally to many of us and it can take time to feel confident speaking to the camera.  My guest today is Karen Sargent who empowers coaches, course creators & service providers to get confident on camera, ditching imposter syndrome and fear of failure so they can show up for their audience.  What You'll Learn In This Episode: - If you want to be going live but you’re terrified by the idea of it, Karen shares her top tips to structure what you want to say and how imagining yourself speaking to a friend can be a game-changer. - How the aim for perfection kills connection when it comes to video and how to get comfortable just being yourself on camera, even when it all goes a bit wrong. - Why speaking from memory is better than using a script and how to focus on connecting your audience rather than worrying about how you look or sound.  - Doing something new is always scary, but today Karen shows how you can start small and keep practising, recognising that the feeling of discomfort should be celebrated because it means you're growing. Resources: - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Find all of Karen’s services at https://calmoncamera.com/

Offering your services to corporate companies can be a great addition to your revenue stream, but as business owners, we often feel we don’t belong in the corporate world or don’t know where to start in approaching corporate clients.   Today I am joined by Carol Deveney who is brilliant at helping entrepreneurs pitch and sell to corporates while working on their own terms. What You'll Learn In This Episode: - How Carol has taken her 2 decades of experience working in the corporate world to now coach business owners to secure lucrative contracts with corporate companies. - Which businesses and skillsets should be pitching to corporates, how to get your foot in the door and how to start building key relationships. - How to find opportunities with corporates, the process of pitching and how to not leave any money on the table. Resources:- Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Join Carol’s Facebook Group @entrepreneurs.getting.into.corporate

Gamification is a subject that has fascinated me for years and having added it to my business with great results I want to share with you today how gamification can increase your revenue.  Joining me is gamification specialist, Kimba Cooper, the expert when it comes to using game-like elements to incentivise your audience.  What You'll Learn In This Episode: - What gamification is, how it’s integrated into our everyday lives, and how you can use it in your business to drive leads and revenue. - How to get clear on your strategy and objectives for adding gamification to your business and how to implement it in an ethical way that benefits your audience.  - Kimba shares the results she’s seen from using gamification in her own business and how some other organisations use similar strategies to motivate and reward their staff. - There’s so much you can do with gamification and it’s an area that will continue to grow, so this episode is bound to spark lots of ideas for how you can include it in your business.  Resources:- Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Connect with Kimba @KimbaDigital on Instagram & Facebook

A quick trigger warning before we start - This episode has conversations about trauma and upsetting incidents, so please skip this one if you need to.  Alison Smith is a trauma-informed coach and EMDR therapist who works with high-functioning entrepreneurs aiding them to re-frame trauma so they are no longer held back by past experiences.  We’ve all been through things that have a lasting impact on us, they can be big or small events, but if we can learn how to re-frame trauma we can break out of survival mode and move forward toward the life we deserve.  What You'll Learn In This Episode: - Alison’s personal story of PTSD and the events that led her into becoming a therapist after living in a state of high anxiety for years.  - How our body's nervous system works and why gaining an understanding of it can help to break cycles of fear and stress. - Why trauma isn't about what has happened to you, but how you feel internally both physically and mentally, so, Alison shares how to recognise trauma in yourself and its links to self-awareness. - The passion and drive Alison has found in helping others overcome their trauma and PTSD and how she’s built a successful purposeful business from adversity.  Resources:- Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Find all of Alison’s services at www.ali-smith.com 

In the last 5 years, my business has made $10 million in sales and I’m frequently asked what’s the one thing that has really moved the needle? How has this all happened?   Well, I believe what has truly helped me is visibility.  So today I want to talk to you about being visible and take you through what I’ve done year on year in my business to increase my visibility and build the crucial ‘know, like, and trust factor.' What You'll Learn In This Episode: - Why a multi-layered strategy towards being visible will help you make more money without it meaning you have to be ‘on’ all the time.  - Visibility is a numbers game that actually comes down to marketing. Here’s how you can get seen & heard by the right people because you can be the best at what you do, but if no one knows who you are, you won’t succeed.  - We live in an incredible time where you can build a successful business with a phone and free platforms. I’ll share with you all the ways and the different platforms I’ve used to connect with thousands of people with little to no cost.  - Visibility is one of the biggest hurdles I see with my clients, but if we put our egos aside and show up to serve other people and make it about them, not us, it all becomes a lot easier.  My free masterclass, Be Everywhere, is happening tonight at 8pm GMT!  Join now at https://www.lisajohnson.com/be-everywhere to learn how to build your own multi-layered strategy to be more visible.  Resources: - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

My guest today is the inspirational Jo Mitchellhill, a coach who works with individuals and families that have experienced childhood trauma.  Trauma from our childhood can stay with us as adults, stopping us from getting where we want to be in life. Today Jo shares some of the strategies she uses with her clients that allow them to begin healing from those experiences and helps them to feel heard, seen and connected.  What You'll Learn In This Episode:  - How Jo has combined her 20 years of teaching experience, training as a foster parent and her passion for horses to create her trauma coaching services with a focus on finding a calm space and building relationships. - Why Jo has always gravitated toward people who feel unseen and unheard and why she passionately believes in advocating for others. - If childhood trauma is stopping you from getting to where you want to be in life and business, Jo explains some of the first steps to take towards facing it and starting the healing process.  - Trauma is a feeling of disconnection so today we look at the role community can play in feeling connected to others and overcoming past trauma. Resources:- Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Email Jo [email protected] 

Today I’m joined by my husband and copywriter, Sam Johnson. When this episode is released we’ll be in Malta renewing our wedding vows which Sam has organized for us. This got us talking about how in relationships, be it business or life, it's essential to let people work within their zone of genius.  Starting out in business it’s easy to try and do everything yourself, but I’ve learnt over the years when you bring in people who are really good at the jobs you’re not great at, your business will become more joyful and successful. Sam & I have been together through it all, from being £30k in debt to now where our lives look very different, so join us for this conversation about what success and happiness mean to us, and how we allow one another to work in our own zone of genius. What You'll Learn In This Episode: - Why trying to be good at everything is a false economy and the freedom you can gain from relinquishing control and allowing people with the skills to excel at their job. - Success and happiness can be intertwined but they don’t always go hand in hand. For that reason, it’s important to define your own version of success and not be influenced by what we see on social media.  - How we’ve identified what success to means to us as a couple and a family, and the simple things that make us happiest.  - The power of knowing what happiness and success mean to you and once you know what that looks like - do that every single day.  Resources:- Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

Today we’re talking all things subscription boxes which have seen a huge boom in popularity over the last few years.   Joining me is subscription box expert, Lauren Prentice - a serial entrepreneur who was the first person I saw in the UK to create an outstanding subscription box service and has gone on to become a leader in this space and now teaches others how to launch a successful subscription service.  What You'll Learn In This Episode: - How Lauren identified subscription boxes as an area of growth during the lockdown and a business that could be pandemic proof, provide reoccurring revenue and become a passive income stream once established.   - Some of the common mistakes people make when launching a subscription service, why finding your niche is so important and why your product should always be solving a problem for your customer.  - Lauren shares her personal experience as a female business owner with ADHD and the impact it’s had on running her business and how she finds success in whatever she sets her mind to.  - Why growing your audience is vital in a subscription box business because as Lauren highlights in today's episode, if you look after your audience, they will look after you. Resources:  - Download my FREE Launch Strategy Guide- - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Today’s episode is sponsored by Nicola J Rowley PR. You can find all her services at www.njrpr.com  - The Business Box www.thebusinessbox.co.uk  - Join Laurens’ Facebook group So you want to start a subscription box? 

When it comes to making money online and running an online business, age really is no barrier and you’re never too old to start.  Just like me, Paula Shepherd made a transformational career change at 40 and now works with entrepreneurs who want to thrive in business, without being glued to social media 24/7.  I love this conversation and I love that there are people out there showing others that you can build a business that works for you whatever your age and stage of life.  What You'll Learn In This Episode: - Paula shares her career journey and why she wanted to make a change, transitioning from a high flying corporate career to starting her own business that aligns with her values. - While ego and facade can be beneficial in corporate life, Paula explains how vulnerability and honesty when starting your own business are key attributes and the importance of asking for what you need. - Paula’s tips for building a business that doesn’t solely rely on social media for leads and sales and how to build the 'know, trust and respect' factor with the right people. - How to get started if you want to make a career change and how you can build a successful business that supports the lifestyle you want and deserve. Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Today’s episode is sponsored by Nicola J Rowley PR. You can find all her services at www.njrpr.com  - Find more of Paula’s work at www.thecourageblueprint.com - Join Paula’s Facebook group I Am Becoming

Today I’m joined by Nina Macarie, a Podcast Outreach Manager who connects guests with podcasts giving them the platform to share their inspiring stories.  We all have valuable stories to tell that can help others feel less alone, which is something I certainly strive for on this podcast. I love to hear from people who have similar experiences, adversity or triumphs to me and my audience, and Nina’s job is to find those people, uncover those stories and get more voices heard.  What You'll Learn In This Episode: - How sharing your own story can be a powerful tool to boost your visibility even as an introvert, and how to overcome some of the common excuses we tell ourselves as to why we shouldn’t put ourselves out there.   - Nina’s top tips to build authentic connections with podcast hosts and successfully pitch to podcasts you’d love to be a guest on.  - How Nina has overcome her own fears around showing up and how she’s moved past feeling uncomfortable talking about herself to now embracing getting out of her comfort zone.  - Knowing and practising the core message of your business will always make for relatable inspiring storytelling, so we discuss how to retrain that voice in our head that tells us not to be outspoken, so we can all be not only seen but heard too. Resources: - Download my FREE Launch Strategy Guide - Nicola J Rowley PR sponsors today’s episode. You can find all her services at www.njrpr.com   - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Find out more about Nina’s work at www.oneluckystar.com  - Connect with Nina on Instagram @nina_macarie

TW: A quick warning, this episode contains conversations about family bereavement so if that’s hard for you right now, please do skip this one and I’ll see you again next week.  Today I am speaking to Camille Plews, the superstar of systems who helps entrepreneurs automate their businesses, giving them more time and freedom, but our conversation today is actually all about perspective.  I believe perspective in business is so important and I wanted to share how Camille has shaped her positive outlook and how loss has taught her how truly precious life is.  What You'll Learn In This Episode: - The life events that formed Camille’s unique outlook and how she’s been spurred on to build a life of freedom and happiness for her and her family. - How Camille navigates receiving negative comments and why she will always choose to follow her gut and keep moving forward over taking on opinions from people who don't know the full picture. - The life-changing power of shifting your perspective and how adversity can fuel success when you have the right mindset.  - Regardless if you’ve suffered a loss in your life, the message that life is short applies to everyone - today we’ll chat about how to build towards your dreams and not allow fear or judgement to keep you stuck where you are.  Resources:  - Download my FREE Launch Strategy Guide- - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Today's episode is sponsored by Nicola J Rowley PR. You can find all her services at www.njrpr.com - You can connect with Camille on Instagram @Camilleplews  - Find all of Camille's services at www.camilleplews.com 

This week I’m joined by PR expert, Nicola Rowley. Working with entrepreneurs and brands in the entertainment and leisure industry, Nicola helps them get visible through strategic storytelling.  Running a business is all about telling your story, telling people about you, and it’s through these relatable stories that you can really harness the power of PR.  What You'll Learn In This Episode: - What PR is, how it can benefit your business, how to pitch to journalists and why it’s worth putting yourself out there.  - The difference between PR that connects you to the right people and PR that is an external marker of success but doesn’t get you clients.  - PR has played a vital role in growing my business and I think it’s an important part of building credibility and connecting with ideal clients, but a lot of people think they don’t have a story to tell - which simply isn't true. Today Nicola shares how to shape relatable and strategic stories. - Nicola’s own story that led her to start her own business using her previous experience in broadcasting and in-house PR to offer a unique and insightful service for her clients.  Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Today's episode is sponsored by Nicola J Rowley PR. You can find all her services at www.njrpr.com  - Connect with Nicola on Instagram @nicolajrowleypr - Join her brilliant Facebook group The Communications Community 

My latest launch grossed $2.9 million in sales, but you might be surprised to hear we didn’t hit our targets and this launch didn’t work out in the way we thought it would, but it was by far the most interesting launch I’ve ever done.  I believe it’s so important to debrief and evaluate after a launch, to look at what worked, what didn’t and how to improve for next time because it’s all the little things that you implement that make all the difference.  What You'll Learn In This Episode: - Some of the common challenges that occur in every launch we do and how as a team we’ve learnt to navigate them.  - We saw a new pattern of sales in this launch with clients taking more time to commit to buy. Here are some of the consumer trends I noticed and why FOMO is no longer a strong driver for sales. - I’ll share with you what worked well partnering with affiliates and some best practices I’ve learned working with affiliates for successful launches. - How we have made our launches stress-free and fun despite the practical and mindset challenges they inevitably bring up.  Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percen - Subscribe to my YouTube channel 

Today I want to talk to you about retreats and how attending business retreats has helped me grow and get ahead in my own business.  It’s easy to think a retreat is just a fun trip, but there’s so much more to it than hanging out in hot tubs, drinking and eating nice food. So how can you make sure you’re getting the most out of every retreat? What You'll Learn In This Episode: - How to be strategic about the retreats you attend, who you want to meet, what you can take from a retreat that you can’t get in group courses or 1:1 coaching and why you need to commit to implementing what you learn. - Why business retreats are an invaluable opportunity to network, build connections, and surround yourself with aspirational like-minded business owners that inspire you.  - How to ensure you don’t waste the opportunity to learn, ask for help and observe the challenges other business owners are facing. You might just be the perfect person to help them solve that problem!  - Being open, vulnerable and friendly at retreats has helped me grow my business and improve my mindset, so whichever retreats you’re booked on this year this is how to make sure you get everything you can from that experience. I’ll be hosting Destination Motivation a 3-day retreat in New York this June, spaces are really limited but if you want to check it out and see if it’s the right fit for you the link is below.  Resources:  - Destination Motivation - The Retreat New York City 2022 - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

Today I have business coach and entrepreneur, Lesley Thomas joining me. Lesley not only runs a successful ski real-estate business with her husband but also helps serviced based entrepreneurs improve their relationship with money, so today I wanted to speak to her about the mindset you need to adopt to work with high net worth individuals.  There are a lot of assumptions that come with working with wealthy clients and these can be rooted in our own relationship with money so it’s important we know and understand where our money beliefs come from.  What You'll Learn In This Episode: The 8 different money archetypes, the strengths and challenges that yours can bring and how this self-awareness can improve your mindset and relationship with money.  How Lesley started working with high net worth clients, and how they treat every client the same regardless of their wealth.  We discuss the direct correlation between your relationship with money & your sense of self-worth. Why you'll make more money when you change your relationship to it, and how to stop getting in your own way when it comes to earning more. Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategis - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - See more of Lesley’s services  www.lesleyathomas.com  - Connect with her on Instagram @lesleythomascoaching

My guest today is the inspirational Emma Butler. Emma is passionate about helping others discover the connection between the body and the mind and how transformational it can be when the two work together.  Having been a yoyo dieter Emma began a journey to learn how to accept and ultimately love herself by ditching diet culture and working on her mindset which in turn helped improve her physical health.  What You'll Learn In This Episode: Emma’s powerful personal story of changing her life despite adversity and how accepting herself has enabled her to live authentically.  Why working on your physical and mental health in tandem is so powerful to make long term lifestyle changes and can be pivotal steps toward self-acceptance and self-love.  Emma shares some mind-blowing information on gut health and how interlinked it is to our overall well being.   It’s not realistic to think we’ll never doubt ourselves or have negative thoughts but we can learn to manage the thoughts that lead to bad habits and Emma has some tips to start practising today! Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Find all of Emma’s services at www.emmabutlercoaching.co.uk 

Collectively the last 2 years have been a lot for everyone to process and there continues to be a lot going on in the world. For that reason I think it’s important we talk about resilience and how to bring some calm in chaotic times.   Joining me for this conversation is Bev Cripps, a resilience expert, a criminal barrister and hypnotherapist - who having gone through a really tough time has put in place small daily rituals that help her feel grounded and build her resilience by taking positive steps to boost her growth and wellbeing.  What You'll Learn In This Episode: - Inner resilience comes down to strategy and a few fundamental pillars which Bev shares with us in this episode. - It’s possible to ground yourself when the ground beneath you is moving and here’s how you can carve out a bit of calm for yourself even when you think you don't have time. - We are all survivors with inner strength and the power to grow. Today Bev tells us some easy practical ways we can keep building on that.  - Resilience can be a key attribute in life and in business, and while many things are out of our control, we always have control over our own actions.  Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Find more information about Bev’s work at www.mybcconnection.com  - Join Bev’s Facebook group Get Conscious with the Connection 

We don't do this very often but we have a little bonus episode for you today because I really wanted you to hear from the amazing Caroline Strawson. Caroline was part of my One To Many programme a few years ago and the amount of people she has gone on to positively impact in the years that followed is just insane.  As a Trauma Therapist Caroline is so passionate about helping others, so I wanted to have a chat with her to understand how One To Many has helped her work with more clients and what she’s learnt along the way because it's really important that we recognise the ripple effect helping others has.  It really is what life is all about!  What You'll Learn In This Episode: - When Caroline joined One To Many she was fully booked with 1-2-1 clients but felt burnt out. Today she shares how she’s been able to work with more people and provide financial security for herself and her children without hustling day in, day out and working round the clock.  - To this day Caroline implements the blueprint and strategies she learned in One To Many and in this episode she tells me how these have transformed her business. - Caroline is an expert in trauma-informed therapy and has incredible insights into healing from trauma which allow her clients to find a safe space in their bodies, get unstuck and thrive. - I’ve worked with Caroline myself which helped me so much in running my business and enjoying life so I know you’ll take so much value from this conversation! Resources:  - Join One To Many Today! - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Connect with Caroline and see more of her work at www.carolinestrawson.com and @carolinestrawson on Instagram

Joining me today is J. Nichole Smith, an expert in helping founders find their purpose and amplifying their profitability and their positive impact.   Nic spoke at my recent LA Mastermind retreat and really blew everyone away so I wanted to have her on the podcast because the way she speaks about purpose is something everyone needs to know, at every level.  What You'll Learn In This Episode: - Nic’s unique perspective on purpose and the power of rooting your marketing and branding in meaning.  - Where to start in finding your purpose and how being able to put this into words will convert to powerful messaging.  - The importance of knowing your “why” and how to uncover it - this is something I used to struggle with but as the “whyfinder” Nic has some great exercises to help draw yours out. - Why you’ll have a stronger business once you know your purpose and you’ll become a force to be reckoned with by getting clear on why you do what you do.  Resources:  - Join the 5 Ways to Make Money Online Masterclass  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com  - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Connect with Nic and see more of her work at www.jnicholesmith.com

We’re doing something a bit different today as the brilliant Dani Wallace and Tom Stanhope take over the podcast.  I’ve worked with both Dani and Tom for around 3 years, so today I wanted them to sit in for me and share their business journeys detailing how they moved away from trading time for money to building the successful businesses they always dreamed of.  What You'll Learn In This Episode: As One to Many alumni, Tom & Dani share their experience of being a part of the programme and how it has transformed their life and work.  How Dani & Tom met and struck up a friendship out of their joint passion for personal development and the satisfaction they find in seeing one another thrive.  Growing their businesses has not always been easy so Tom & Dani discuss some of the challenges they’ve both faced and how their attitude towards growth has changed over the years. And in their own words, the extra benefits and value they found in being a part of One to Many and their advice to anyone who is considering joining the programme.  Resources:  - Join One To Many® - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - You can find all of Dani’s work at www.iamthequeenbee.co.uk & @thequeenbeedani - Join Tom’s Facebook group & connect with him @growyourbusinesswithvideo

Today I want to talk to you about some of the different business models out there for selling your services and why it’s so beneficial to have a multi-layered approach.  I know it can get noisy online with everyone having an opinion on the best way to sell and how one method becomes a trend and then it disappears and something else becomes “the thing you must do to be successful.” But here's the truth - there are a million ways to make a million pounds and no one way is better than the other.  However, when you apply a multi-layered business model and build an eco-system where one offering feeds off another, you can stop hustling day-in and day-out and actually wake up in the morning with more money in your bank account than you went to sleep with.  So let me tell you why you need a multi-approach business model and how to start building it.  What You'll Learn In This Episode: How to structure an automated business model that takes clients from a free or low ticket price point all the way through to high ticket offerings. The importance of building a sustainable business that builds an ecosystem and moves you away from relying on stressful launches to turn a profit.  Why having all your eggs in one basket won’t help you reach your business goals, but building multi-layered models can.  And why adding more income streams doesn't have to mean working longer hours and you can still maintain a connection with your clients while automating elements of your business. Resources:  - Join the Race to Recurring Revenue - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

Welcome back to the podcast, today is a solo episode and it’s an episode I really wanted to share this week because I’ve just finished the launch of my membership You Can Sit With Us.  It’s really important to me that as a team we evaluate how a launch has gone straight away because that analysis allows us to identify what went right and what went wrong, and once you have that information you can put all those findings into practice and that’s how you can improve on your launches time and time again.  When it comes to teaching others I think it’s key to be fully transparent, so we don't only shout about the good stuff, but share where we can improve as well, and I learned a lot from this launch because we actually didn't hit our targets and it didn't all go to plan.  So join me on this review of my latest launch!  What You'll Learn In This Episode: The gaps we identified in our messaging and how we didn’t shout loud enough that the membership is now open to male and female business owners.  My evaluation of a festival launch, what I learned and what I would do differently the next time we launch this way.  The challenges we faced with third party software, how we utilised our email list and the role it played in our sales. Why I believe there really is no such thing as failure when it comes to launches, and why we must always be evolving our launch strategies. Resources:  - Join the Race to Recurring Revenue - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

Joining me today is Mariella Franker, an expert in helping introverts thrive in business allowing them to be themselves and teaching them how to best direct their energy.  The western world is very much held to extroverted standards and it can be hard as an introverted person to show up online to promote yourself and your work, but we know that having an online presence is so key to a successful business.  This is something I often see clients struggle with so in this episode, we explore how you can thrive in business as an introvert.  What You'll Learn In This Episode: - How to uncover the ways you work best and how to set boundaries that allow you to protect your energy.  - Social media can be exhausting for introverts, so we share some tools to manage your energy online, and how I changed my approach to social media in 2022 so that it wasn’t draining me.  - Some of the common misconceptions about being an introvert and the challenges it can bring in business. - Why I’m a better leader for having space and time to recharge and why it’s so important to me to show others that you can be successful and take time away from work.  Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Connect with Mariella www.thefrankermessage.com 

My guest today is life coach, Sarah-Jane Lewis, who helps women overcome adversity so they can live the life they are meant to be leading.  It's so important to have these conversations around adversity and intentionally building the life you want because so many people are living a life they have simply fallen into and I’ve been there, that was me until I decided to re-write my story. If you’re thinking “how does this help me make money online?” well, once you have an idea of what you want your life to look like, where you want to go, how you want your days and weeks to be, once you have this clarity, that’s when you’ll start making money.  What You'll Learn In This Episode: - Sarah-Jane bravely shares her own story of how she left a controlling relationship, re-built her confidence and started putting herself first. - It takes courage to leave one life and start another so Sarah-Jane shares her advice for anyone wanting to change direction and start living a life they love.  - Fear and success are not compatible, so we discuss how to not allow fear to become the loudest voice in your head. - Everybody has the power to have an extraordinary life and it starts with small, consistent steps that add up over time. Here's how to start! Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Connect with Sarah-Jane www.sj-lewis.com 

I have a great conversation for you today, as I’m joined by Emma Clayton who helps entrepreneurs scale their businesses, and in this episode, we’re going to explore the real cost of being a female entrepreneur.  In recent years more and more women have been leaving employment in favour of self-employment for the flexibility and autonomy it can offer, but as we know, starting a business is not easy.  The digital age has opened up so many opportunities, but we’ve not seen the same growth in support for female start-ups, and we deserve better.  What You'll Learn In This Episode: - The true financial and emotional cost of being a female entrepreneur and how this compares to our male counterparts.  - How the system is failing women with the gender pay gap and inflexibility for primary caregivers.  - Emma’s mission to see female founders better looked after enabling them to thrive and build successful businesses.  - How to raise your prices in line with your worth, your goals and not sell yourself short.   - What to do when you want to scale your business.   Resources:- Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Connect with Emma @emmaclaytonstrategist - Pricing calculator www.raiseyourpricing.com

Today I want to talk about why we need to stop misleading potential clients online. I know that sounds controversial and I’m not here to shame anyone, but the truth is, if no one talks about these things, then nothing changes, and I frequently see misleading endorsements being used online to attract people to a business or service.   I’m not talking about outright lying, because we know that’s morally wrong, but I see a lot of subtle ways clients are repeatedly misled that have never felt right to me, so I want to shine some light on them today.  What You'll Learn In This Episode: - What the ‘pay-to-play’ model is, how common pay-to-play offers are in the online industry and how they contribute to misleading potential clients.  - The process behind some business awards and why I’m proudly not an ‘award-winning business coach. - Marketing strategies to reach number one in the book or podcast charts can make for a great strapline, but on closer inspection, if these claims aren’t legitimate it diminishes clients trust. - My experience of being asked to financially contribute to be a part of a TV show, and why it wasn’t the right decision for me, despite its appeal. - That it’s possible to make money and have a successful business whilst putting morals first.  Resources:- Download my FREE Launch Strategy Guide- Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Subscribe to my YouTube channel 

Hello! I’m back for a bonus episode as the doors are now open for our rebranded, relaunched membership, You Can Sit With Us and I want to tell you a bit more about what’s new, what’s changed and why.  I launched this membership 5 years ago because as a business owner working for and by myself, I was lonely and I knew I wasn't the only one who felt that way.  I had an audience who wanted to build connections and learn from each other to elevate their business, so everyone paid a small amount and I got experts to come in and teach us - and this group really became my inner circle.  We celebrated the wins together and supported each other in hard times, but over time I saw that the membership wasn't as inclusive as I wanted it to be. I wanted it to be a space where everyone felt welcome, comfortable, and no one felt like they didn't fit in.  So, despite the membership working well, and selling out, I made changes so that it aligned more with my values.  As I’ve evolved as a business owner, the membership has evolved and today You Can Sit With Us is a membership that includes, inspires and innovates.  Not only is this membership great for the inclusive community, but you can also build your client base there, learn from expert coaches, take part in Q&A sessions, attend annual parties and take part in quarterly challenges.  Doors are open until Friday, so do come in!  This is somewhere you will belong. Resources: - Join You Can Sit With Us  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Subscribe to my YouTube channel 

Joining me today is serial entrepreneur and founder of the incredible platform, Women In Business, Raimonda Jan.  Raimonda helps female entrepreneurs and business owners get established, get noticed and get visible online. We’ve been friends for a few years now and I quickly recognised we share a lot of the same values when it comes to running a business, especially around showing up authentically online.  The last 2 years have been challenging for all business owners, so today I wanted to speak with Raimonda about a period of adversity in her life, and the positive impact she found from being open with her audience about what she was experiencing.  What You'll Learn In This Episode: - Having taken 6 months off work Raimonda tells me what she learned about herself in this time and why your business won’t fail if you take time out. - When we aren’t being ourselves or living in alignment with what we want, that can be felt by our clients, customers and audience, so Raimonda shares how to reconnect to yourself and get your flow back.  - Despite this being a challenging time, Raimonda was ​​encouraged to share knowing her actions would inspire others, and this period in her life changed her outlook and mindset, making her work feel effortless.  - Shame and fear can really hold us back from showing up as ourselves, but if you can learn to let that go, you’ll truly be unstoppable.  Resources:- Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Subscribe to my YouTube channel  - Learn more about Women in Business Club, Magazine and Summit at www.womeninbusiness.club  - Connect with Raimonda on Instagram @womeninbusinessclub 

Today we’re talking about the one thing people don’t like to talk about. Money, and specifically, pricing and profit, because while making sales is great, you need to make a profit for your business to succeed.   Joining me for this conversation is Accountant and pricing expert, Leanne Gunns, whose passionate about helping more people make more profit.  So if you know you’re not charging enough and you’re struggling with your pricing, Leanne is going to tell you how to get to grips with your costs.   What You'll Learn In This Episode: - What happens if we don't look at our full costs when we set out pricing and how to be sure you’re not operating at a loss.  - Some of the mindset challenges that come with pricing your work and how to overcome them. - Why you’ll never win in a battle to be the cheapest and why you don’t want to be in a race to the bottom.  - How to position yourself to attract your ideal clients and build the business you desire.  Resources: - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Subscribe to my YouTube channel  - Connect with Leanne on Instagram @excelaccountancynorwich - Find all Leanne’s services on her website www.excelaccountancynorwich.co.uk