It's time to bring the spark back to your content marketing on LinkedIn and maximise your impact. If you feel like your content is stuck in a rut or are looking for an extra boost to get more out of your small team this episode is for you. My guest this week is Jess Cook - Head of Content at Lasso.  Host Michelle J Raymond asks - ·       Quality or quantity content - which has more impact for small teams? ·       Best tips for working with sales teams to create content for impact ·       What are the benefits of thinking about content distribution before content creation ·       Has content marketing lost it's "confetti" moments eg surprise and delight as we focus on "giving value"? ·       The Magic of 3 to boost the impact of your content ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn Company Pages expert, LinkedIn B2B Strategist, Corporate Trainer, podcast host and two times author, teaching marketing teams and agencies to sell more on LinkedIn. Her mission is to do “Good Business with Good People.” Listen or watch The LinkedIn B2B Growth Podcast - https://podcast.goodtradingco.com.au/ Connect with Michelle - https://www.linkedin.com/in/michellejraymond/ Connect with Jess - https://www.linkedin.com/in/jesscook-contentmarketing/ #contentmarketing #contentcreator #contentstrategy  

Picture your typical networking event. As an introvert, it can be daunting even the thought of saying hello. Then come the sales pitches. You need to duck and weave. It's exactly why many introverts don't attend.  What if networking could be different? This week's guest and self-professed introvert, Joe Glover, set out to create a non-traditional, positively lovely community for marketers. The Marketing Meetup was born. From humble beginnings to global impact, this is a story of community you don't want to miss.  Host Michelle J Raymond asks - ·       LinkedIn Survival Guide for Introverts ·       The Marketing Meetup Back Story ·       Secret to building momentum in communities ·       What has been the biggest challenge in building the Marketing Meetup Community? ·       As an introvert, how has the community helped you grow? Learn more about The Marketing MeetUp - https://themarketingmeetup.com/   ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn Company Pages expert, LinkedIn B2B Strategist, Corporate Trainer, podcast host and two times author, teaching marketing teams and agencies to sell more on LinkedIn. Her mission is to do “Good Business with Good People.” Listen or watch The LinkedIn B2B Growth Podcast - https://podcast.goodtradingco.com.au/ Connect with Michelle - https://goodtradingco.com.au/quick-links/ #community #marketing #communitybuilding #communityengagement  

If you want to grow your business on LinkedIn, you have to reach the decision-makers. The problem is they aren't standing there with a sign saying "pick me." Most likely, they are hiding from the thousands of spam messages they get via DM. Add to this, budgets are tighter, and sales cycles are longer. LinkedIn Top Voice Niraj Kapur joins the show to discuss that despite these challenges, we can still use LinkedIn to fill our sales pipeline.  Host Michelle J Raymond asks - ·       Context is everything when it comes to sales. Mindset matters.  ·       How to use LinkedIn to reach decision-makers ·       Tips to spot opportunities in the home feed ·       How do we sell to the LinkedIn invisible? ·       LinkedIn sales trends in 2023 ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn Company Pages expert, LinkedIn B2B Strategist, Corporate Trainer, podcast host and two times author, teaching marketing teams and agencies to sell more on LinkedIn. Her mission is to do “Good Business with Good People.” Listen or watch The LinkedIn B2B Growth Podcast - https://podcast.goodtradingco.com.au/ Connect with Michelle - https://goodtradingco.com.au/quick-links/ #sales #socialselling #b2bsales #salesenablement  

A Group Program Expert, Kerry Dobson, shares her top tips and frameworks for creating and leading successful coaching programs. From deciding what to include to leading the actual session, Kerry helps coaches overcome the frustrations and overwhelm of creating group programs. Get ready to transform your client's lives and increase the community you impact. Host Michelle J Raymond asks - ·       When is the time right to consider a group coaching program? ·       What should and shouldn’t be included in a group coaching program? ·       Launch plan – realistic time frames to put the course together. ·       What is the most common mistake you see with new group leaders? ·       EASE framework (Engaging, Actionable, Supportive, & Effortless) ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn Company Pages expert, LinkedIn B2B Strategist, Corporate Trainer, podcast host and two times author, teaching marketing teams and agencies to sell more on LinkedIn. Her mission is to do “Good Business with Good People.” ABOUT KERRY DOBSON Kerry helps established Coaches, Authors & Creatives design & lead a signature group program that delivers real impact. Works with established coaches & authors to bring their revolutionary ideas and expertise to their clients through group programs. She helps you translate your wisdom so it’s accessible to the world.   Listen or watch The LinkedIn B2B Growth Podcast - https://podcast.goodtradingco.com.au/ https://goodtradingco.com.au/quick-links/   #groupcoaching #coaching #groups #scalingyourbusiness

Is your B2B LinkedIn content blending into the home feed? Injecting creativity and humour is a great way to build a brand that stands out. Chris Bogue, writer and video coach specialises in sales and sketch comedy. He has built his personal brand by blending them together perfectly to grab your attention and deliver important messages. Host Michelle J Raymond asks - 00:00 Welcome 04:46 How do you use video to increase sales? 05:05 Short video for outreach – personalised or generic? 12:44 Does your LinkedIn video fail the 3 second test? 18:44 Tips for getting over feeling awkward on video 22:45 Secret to humour on video – getting organised ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn Company Pages expert, LinkedIn B2B Strategist, Corporate Trainer, podcast host and two times author, teaching marketing teams and agencies to sell more on LinkedIn. Her mission is to do “Good Business with Good People.” Listen or watch The LinkedIn B2B Growth Podcast - https://podcast.goodtradingco.com.au/ Connect with Michelle - https://goodtradingco.com.au/quick-links/