Cassandra Hoermann, Talent Consultant, Advisor and Partner, delves into the complexities of building a strong employer brand during times of growth, maintaining authenticity while evolving, and the significance of feedback and reviews on a company’s reputation.

Neil Daly, Global Head of Employer Brand & HR Communications at RWE, talks about the benefit of linking with HR comms, measuring success, and centralising an EVP across multiple operational companies.

Rich Sheridan, CEO and Chief Storyteller at Menlo Innovations (and author of Joy Inc. and Chief Joy Officer) joins us for a meandering chat. We talk about building a culture free from fear, the power of storytelling in the office, and the benefits of making two people share one computer.

Marcus McNeilly, Global Employer Brand & Attraction Lead at Primark, talks about being an internal journalist, empowering local teams to flex messaging to markets, and the desire to create colleague influencers.

Georgia Pickles, Employer Brand Manager at Cleo, talks about competing with tech companies with a larger budget, getting inspiring stories from busy people, the power of speedy blogs and much more.

Erik Rivas, Head of Employer Branding & Recruitment Marketing at Police, talks about fronting up to difficult news, getting the board on side, and how to measure success.