Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data.  In this episode, we discuss: Why data privacy is now a must for businesses Transparency as a key component for building trust and loyalty  How less data can be more relevant  Dive in: [06:50] Transparent data practices build customer trust and retention. [14:50] Maintaining accurate marketing lists is daily hassle. [19:18] Shift from hoarding to actionable data is crucial. [22:20] Data location matters as much as content. [24:02] Marketing teams are clueless about data management. [27:40] Data purpose, retention, awareness, and detailed mapping. [29:53] Insider Tips from Siobhan!  Find the notes here: https://keepopt.com/227Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. Which at the moment includes ME – yes Luke has spent the summer helping me with the eCommerceTech.io rebuild – making sure our SEO, analytics, and cookie stuff is bang on.  In this episode, we discuss: The complexity of attribution marketing Why focusing on single channels will no longer work  Using first-party data and tools to improve accuracy  Dive in: [05:53] Early warning system indicates analytics tracking issues. [09:10] Apple stricter on data-sharing; makes attribution complex. [10:58] Privacy changes, Google Analytics updates, economic shift impacts. [17:46] First user channel indicates initial site discovery. [21:02] Consider all attribution models in customer journey. [24:05] User ID helps unify multi-device user data. [27:11] Attribution report reveals complex, multi-touchpoint conversion process. [30:02] Insider Tips from Luke!  Find the notes here: https://keepopt.com/226Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies.  In this episode, we discuss: The importance of first-party data Data as the foundation for effective marketing Using tools to make first-party data implementation as easy as possible How first party cookie data can increase your advertising and email sales Dive in: [04:48] Left big tech to help small businesses. [08:50] Collect our own data for powerful marketing. [10:49] Enabling a domain-specific, non-shared cookie. [13:29] More data improves Facebook ads targeting algorithm. [19:13] Marketing fundamentally is about understanding your customers. [20:07] Collect customer information to optimize targeted marketing. [21:59] Insider Tips from Yiqi!  Find the notes here: https://keepopt.com/225 Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data.  In this episode, we discuss: Why you should think about measurement rather than attribution Three functions you should consider when building your tech stack Properly planning and executing your measurement strategy  Dive in: [06:44] Effective measurement improves strategy and efficiency consistently. [10:16] Data aggregation is essential for comprehensive performance reports. [15:22] Brands need simplified tech, visibility into individual outcomes. [16:56] Unified, accurate analytics are essential for business decisions. [19:44] Constant attention needed for evolving analytics strategy. [25:49] Insider Tips from JJ!  Find the notes here: https://keepopt.com/224 Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Welcome to this year’s Black Friday Top Tips episode!  Not only are my 10 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed. Here's who's sharing their top tip for Black Friday 2024: Amy Hind, Launch Gilbert Corrales, Leaf Yiqi Wu, Aimerce James Cowie, SHOPLINE Graham Murray, Genie Goals Gisela Benini, Genie Goals Becky Herbert, Launch Brad Houldsworth, Remarkable Commerce Jodie Guichard, Brightpearl by Sage And Noah Tucker, Social Snowball Dive in: [04:23] Optimize customer journey for effective Black Friday. [06:53] Fix conversion tracking and analytics for Q4. [09:54] Enhance data tracking to recover lost sales. [14:02] Ensure timely, warranted exposure for Black Friday. [16:50] Use giveaways to boost newsletter subscriptions efficiently. [20:18] Test creatives and audiences early for Black Friday. [25:42] Optimize marketing based on stock levels and trends.  Find the notes here: https://keepopt.com/223 Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON--- ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles.  In this episode, we discuss: The Google data leak and what it validated Google’s third-party cookie backtrack AI and its impact on SEO And Google’s monopoly on the web in general  Dive in: [09:00] SEO hasn't changed much, just more info. [10:37] GDPR regulations in Europe caused legal challenges. [16:14] Website ads frustration and conflicting views on helpful content. [18:36] The 4 types of search intent. [20:32] Update on Google’s monopoly and the Department of Justice. [25:49] Insider Tips from Alex!  Find the notes here: https://keepopt.com/222 Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON--- ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop.  In this episode, we discuss: How the secondhand market is growing, and growing rapidly Why owning your secondhand experience is important Using the Tern Eco software to start your secondhand market journey The importance of the data you get from your secondhand program  Dive in: [05:19] eCommerce experts launch sustainable retail consultancy in 2019. [08:26] Excitement about growing business in recommerce industry. [11:37] EU-driven legislation will impact trade and sustainability. [14:59] 60% of population willing to buy secondhand. [18:21] SME retailers agile, innovative, capable, and profitable. [20:22] Real-world product wear and tear data. Feedback for durable, repairable products. [24:33] Innovating business models for customer engagement. [25:49] Insider Tips from Zoe!  Find the notes here: https://keepopt.com/221Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON--- ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Hamish McKay is the founder of surprisingly ground breaking new eCommerce tool Order Editing. Now helping over 600 Shopify merchants to improve post-purchase customer experience.  In this episode, we discuss: Why you need to focus on the post-purchase customer experience Empowering the customer Upselling opportunities and increasing your brand’s revenue  Dive in: [03:36] Managed customer experience for popular YouTuber brands. [08:07] Mistakes after hitting buy button explained succinctly. [12:56] Optimised journey for order confirmation and edits. [14:15] Enhancing customer experience is a no-brainer. [18:22] Bad news for everyone, missed order potential. [22:22] Insider Tips from Hamish!  Find the notes here: https://keepopt.com/220 Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON--- ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Noah Tucker is the founder and CEO at Social Snowball, the word-of-mouth marketing platform for eCommerce. Social Snowball’s affiliate & referral programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Fanjoy. In this episode, we discuss: What “manufacturing virality” is How you can own TikTok customer data through 3rd party software Attribution for influencer marketing  Dive in: [03:09] Transitioned from brand side to tech, influencer marketing. [08:03] TikTok shop lacks customer data for marketing. [11:11] Creators create branded TikTok pages, affiliate program. [12:43] Curate viral content, boost revenue, and scale. [18:22] Influencers share unique, single-use codes via link. [20:40] Automatically generate affiliate accounts with Shopify data. [23:17] Insider Tips from Noah!  Find the notes here: https://keepopt.com/219 Discover Social Snowball >> https://keepopt.com/snowball ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Gisela Benini is a specialist in digital marketing, social media and eCommerce, and is one of the team at award-winning agency Genie Goals.  In this episode, we discuss: Gisela’s 3 Cs for TikTok success What you need to know about ad length Tracking performance with custom metrics  Dive in: [05:02] Focus on authentic, attention-grabbing TikTok creatives. [06:33] Grab attention, retain interest, end with action. [10:21] TikTok offers unique advertising and creative tools. [14:32] TikTok offers TTCX for ad creatives. [17:29] Understand audience, create community, advertise product effectively. [19:56] Ad length based on age range. [27:41] Insider Tips from Gisela!  Find the notes here: https://keepopt.com/218 Discover Social Snowball >> https://keepopt.com/snowball ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Dawn Chubai is a live stream product selling expert! She’s been working in TV and video for over two decades – originally as a TV presenter and journalist including as co-host of Canada’s number one breakfast show!! More recently she’s been a star of TV shopping, and is now helping 100s of influencers, experts, celebrities and of course brands to learn the skills of live shopping via her Live Selling School.  In this episode, we discuss: Understanding your audience and customers Why you need to master storytelling How engagement plays an important role in your live selling  Dive in: [05:31] Launch of Live Selling School lacked competition. [09:11] Consider TikTok shop, choose a fitting face for your brand. [15:36] Live streaming shopping boosts brand engagement, sales. [17:15] Creating sensory experiences in online shopping presentations. [21:16] Understand customer motivation, craft compelling pitch. [25:19] Respecting consumer differences, guiding with integrity, acknowledging uniqueness. [27:41] Insider Tips from Dawn!  Find the notes here: https://keepopt.com/217 Discover Social Snowball >> https://keepopt.com/snowball ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Ashley Wright’s been helping brands big and small drive results from social for nearly 10 years. Working brand side, and for agencies – he’s now the founder of his own business – Social Tale which is all about building growth on TikTok.  In this episode, we discuss: The 4 pillars of TikTok Strategic product selection and offers How to get to your first 100 sales Optimising affiliate partners  Dive in: [06:27] The pillars of TikTok. [09:17] Focus on 1-3 key products for promotion. [12:02] Create aggressive affiliate strategy with higher commissions. [15:01] Creating consistent content is crucial for success. [19:12] Reach out to brand owners for promotion. [21:25] TikTok focusing on live content for growth. [25:59] Insider Tips from Ashley!  Find the notes here: https://keepopt.com/216  Discover Social Snowball >> https://keepopt.com/snowball ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried and tested Revenue Growth Framework.  Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" In this episode, we discuss: How to expand your reach with TV ads Targeted advertising Budget requirements for testing TV ads Tracking and measurement Tips for making your ads successful Dive in: [04:21] TV advertising accessible to smaller brands, is beneficial. [07:21] Testing ads with free views, limited wastage. [12:46] Upgrade ad production after successful testing results. [14:32] Maintain consistency across platforms for effective content. [19:24] Digital channels provide some control for marketers. [23:50] Launching new TV campaign affects sales analysis. [25:31] Insider Tips from Danielle!  Find the notes here: https://keepopt.com/215  Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jo Young is the Managing Director at UniFida, a team of data-driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995! In this episode, we discuss: Breaking down the silos and integrating marketing channels The importance of cost and ROI Looking beyond last-touch attribution Sustainability integration Dive in: [04:29] Tracking marketing impact through direct and indirect means. [08:53] Traditional marketing measurement uses complex tracking mechanisms. [12:47] Measurement complexity, silo breakdown, techniques combination effectiveness. [13:58] Integrating all marketing activities for effective attribution. [19:27] Factor cost calculations into cross-channel marketing decisions. [22:03] Sustainability in marketing is gaining popularity. [23:43] Insider Tips from Jo!  Find the notes here: https://keepopt.com/214  Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Doug Franklin is the founder and CEO at Penny Black. Who are all about taking control of the unboxing experience to drive engagement and conversion rates through the roof. In this episode, we discuss: How the unboxing experience is a key to delighting the customer The power of personalization Why offline marketing still matters Dive in: [05:30] Focused on product development and warehouse integration. [09:33] Catalogues evolved to personalized, cost-effective flyers. [13:18] Data tracking for customer engagement and sales. [17:53] Merchants can scale and target specific cohorts. [20:32] Insider Tips from Doug!  Find the notes here: https://keepopt.com/213  Download Shopify's new industry report >> https://keepopt.com/shopify****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Anna Wilson has over 21 years experience optimising retention and acquisition strategies for growth for mail order retailers. Working both agency AND client side she has a wealth of experience to share gathered whilst working for brands like Orvis, Boden, The White Company, Able & Cole, Glasses Direct and many more. She’s now a senior member of the team at Go Direct Marketing where they manage 100s of catalogue mailing campaigns a year.  In this episode, we discuss: The seamless integration of online and offline marketing strategies The synergy between catalogues and email marketing How to leverage customer service and website alignment  Dive in: [07:02] Maintain brand consistency across social media platforms. [09:56] Consider email and mail for catalogue distribution. [13:33] Encourage catalogue use, seize warm customer interest. [16:20] Consistent website and catalogue branding is crucial. [19:51] Consider retail partnerships, online presence, and consistency. [22:40] Insider Tips from Anna!  Find the notes here: https://keepopt.com/212  Download Shopify's new industry report >> https://keepopt.com/shopify****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Nicky Lomax is an expert buyer of Offline Media – spending 10 years at marketing and data agency more2, including leading the Media and Acquisition Data Planning team driving offline acquisition strategy for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! Nicky and her team regularly bought over 15 million names, and over 30 million inserts a year! She now works brand side most recently running CRM projects at This Works and Ted Baker. In this episode, we discuss: The importance of negotiation in offline media buying  Testing and optimization are crucial Leveraging demographic data for targeted campaigns  Dive in: [05:27] Negotiating media buying rates for traditional media. [08:10] Buying into specific postal sectors for marketing. [11:25] Propensity modeling and ranking postal regions. [14:08] Offline marketing has time lag; online is instant. [18:17] Consider various model selections for better results. [23:07] Start with substantial investment, consider expert advice. [28:27] Insider Tips from Nicky!  Find the notes here: https://keepopt.com/211  Download Shopify's new industry report >> https://keepopt.com/shopify****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Wesley is Chief Revenue Office at Leaf. Where he (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click through to purchase.  In this episode, we discuss: The importance of technology and data science  How to balance budgets and metrics Why you need to look beyond the numbers Dive in: [05:23] Data smart brands win in evolving industry. [07:57] Brands struggle, need to understand profitability. [10:37] Maximizing margins requires dynamic budget and structure. [15:50] Understanding data attribution in a changing world. [19:08] Google Consent Mode v 2 affects retargeting heavily. [22:09] Control budget, creatives, and product collections effectively. [25:11] Insider Tips from Wesley!  Find the notes here: https://keepopt.com/210  Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probably the only newsletter I read religiously. In this episode, we discuss: Why podcast listeners are your ideal audience How to track your ad performance effectively The best types of podcast ads for your brand Crafting ads that resonate with listeners Dive in: [03:10] 30-year media research career transitioned to podcasting. [07:09] Podcasting offers targeted reach and audience engagement. [12:10] Podcast advertising offers incredible opportunities for brands. [13:55] Podcasting advertising: test, tiers, and programmatic market. [19:01] Content matches sensibility, tone, mood for audience. [20:40] Insider Tips from Tom!  Find the notes here: https://keepopt.com/209  Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both! Our favourite Google Ads experts from advertising agency Digital Gearbox. In this episode, we discuss:  What’s new in Google Ads  What’s currently working  And what’s still working well Dive in: [04:56] Google can use AI to track user data. [09:36] Google AI chat box creates ad content. [10:49] Search ads now have single shorter headlines. [14:29] AI, smart bidding crucial for best results. [17:42] Tip for using Performance Max. [22:30] Insider Tips from Becky and Jonny!  Find the notes here: https://keepopt.com/208  Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jon Loomer’s been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011! And he’s (in my opinion) a must-follow if you want to know what’s working right now on Facebook Ads. In this episode, we discuss:  Shifting the focus from targeting to better creatives  Making the most of Facebook’s automation tools  The importance of accurate data tracking and integration Dive in: [07:10] New advertisers have it easier now. [12:33] Expensive marketing shifts focus, avoiding treating customers statically. [15:40] Pixel code tracks website events for analysis. [16:36] API sends more complete first-party data. [21:58] Advanced machine learning AI automates streamlined campaigns. [23:04] Advantage Plus Shopping encourages more creative control. [24:30] Insider Tips from Jon!  Find the notes here: https://keepopt.com/207  Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base. In this episode, we discuss:  How to build a successful B2B eCommerce strategy  Understanding the needs of B2B customers  Tailoring the experience  The long-term benefits of B2B eCommerce Dive in: [04:51] B2B offers scalable, economical way to expand. [08:26] Selling to businesses requires different strategy. [09:45] Merchants must plan and market for success. [14:16] Biggest used features of the SparkLayer system. [17:06] 50-50 split between experienced and new B2B merchants. [20:34] Insider Tips from Alex!  Find the notes here: https://keepopt.com/206  Download Shopify's new industry report >> https://keepopt.com/shopify****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Ben Lang is the Head of Northern Europe and Dach at Shopify. Helping Shopify partners throughout these regions and beyond to help the retailers they work with build successful commerce strategies. In this episode, we discuss:  Transitioning from omnichannel to connected commerce  Enhancing customer experience with data integration  The importance of agile and scalable tech stack Dive in: [05:46] 54% browse online, maximize impact with both. [07:07] Technology affects physical retail experience, now crucial. [13:29] Key elements: tech stack, informed decisions, leveraging partners. [16:50] Partners play critical roles in business success. [19:35] Speed to market varies based on tech stack; for Shopify, it's quicker. [23:16] Insider Tips from Ben!  Find the notes here: https://keepopt.com/205  Download Shopify's new industry report >> https://keepopt.com/shopify****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jamie Lee is all about driving digital and omnichannel growth, and has over 14 years experience of helping renowned brands do just that–including household names like Nike, Walmart, Sony AND emerging DTC brands like Vital Proteins and Everlane. In this episode, we discuss:  Strategic selection of marketplaces  Understanding and leveraging customer demographics and behaviors  Balanced approach to metrics and feedback in new channels  The 5 facets to look at when deciding which marketplace to go with  Dive in: [03:54] Fell in love with eCommerce, driven to impact. [09:18] Using right resources, channels, and profitable growth. [11:51] Prioritize growth channel, assess demand, seek tools. [13:52] Business objectives, talent expertise, sustainable growth strategy. [16:49] Measuring sales targets, metrics, and audience goals. [20:28] Clear brand message, great customer experience. [23:19] Insider Tips from Jamie!  Full notes here: https://keepopt.com/204 Discover your new tech >> https://ecommercetech.io ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Paul is a cross-border growth specialist at Global-e, where he uses his experience to help brands grow their sales and profits through exporting. In this episode, we discuss: Diversification as a way to manage business risks Why you should consider selling overseasHow to make it a successWhy it’s important to localize customer experience Strategically using global expertise and solutions Dive in: [05:10] Diversify sales channels to reduce risk. [08:20] Optimise proposition based on customer country requirements. [12:42] Can we handle this in-house or outsource? [13:36] Maintaining local knowledge essential for international business. [17:14] Hiring experts leads to better outcomes in-house. [18:08] Insider Tips from Paul!  Find the notes here: https://keepopt.com/203 Discover your new tech >> https://ecommercetech.io ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Oliver Banks is the founder of retail consultancy OB&Co, host of The Retail Transformation Show podcast, Author of the brand new book “Driving Retail Transformation: How to Navigate Disruption and Change” already described by Boots UK’s Chief Digital officer as “Essential reading for any retail leader” AND (like me) one of LinkedIn’s top Retail Voices–yeah, the blue badge. In this episode, we discuss:  The synergy between online and physical retail stores  How different physical retail formats can help your business in different ways  The importance of a seamless omnichannel experience  How to get the most out of physical stores Dive in: [05:29] Omnichannel strategy boosts sales and customer engagement. [08:35] Pop ups take a lot of effort. [10:58] Importance of store network for customer engagement. [13:19] Omnichannel strategy: basics, pricing, click and collect. [17:09] Leveraging physical stores for brand engagement. [19:08] Exploring the “endless aisle” concept. [20:43] Insider Tips from Oliver!  Find the notes here: https://keepopt.com/202 Discover your new tech >> https://ecommercetech.io ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Rosa Mitchell is one of the team at connective3 a multi-award winning digital marketing agency who create market leaders. Working globally with brands such as AVON, Wren Kitchens, and Thortful, Rosa’s specialism is in Digital PR and SEO–with the hard-to-find combination of analytical brain and creative flair!  In this episode, we discuss:  The evolution of link building  The important role of creativity in digital PR campaigns  How to do well in digital PR  Rosa’s four key strategies for successful digital PR and link building  Dive in: [03:16] Transition from journalism to digital PR business director. [09:34] Creating effective digital PR campaigns without buying links. Using link reclamation for brand mentions. [12:58] Create specific, reactive PR for targeted campaigns. [15:24] Understand audience, build relationships, leverage email outreach. [19:14] Rapidly repurpose existing content to generate links. [22:54] Ways to improve digital PR and trends. [24:24] Seek fresh, trend-focused, and evolved ideas. Embrace collaboration and take calculated risks. [27:11] Insider Tips from Rosa!  Find the notes here: https://keepopt.com/201 Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Brad Houldsworth is sales and strategy director at Remarkable Commerce – home of the UK’s most customisable eCommerce platform.And Matt Henton is one of Brad’s happy clients– Head of eCommerce at fashion retailer Moss.In this episode, we discuss:Technical SEO’s important role in eCommerce SuccessThe big project over at MossHow choosing the right metrics can make a differenceDive in:[07:41] Prioritizing technical foundation for SEO success.[10:55] Focusing on technical SEO for big improvements.[14:17] Platform upgrade to address site performance challenges.[16:16] Retailers face challenges with complex system layers.[20:51] Focus on interaction and responsiveness within product pages.[24:39] Insider Tips from Matt and Brad!Find the notes here: https://keepopt.com/200Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor 

Louise Knight is one of the team at Navigate Video, an award-winning YouTube Agency who are focused on helping brands grow on YouTube, including (of course!) YouTube SEO. In this episode, we discuss:  How YouTube SEO requires time and a strategic plan  Why optimisation goes beyond just the videos  Optimising your OLD videos as well as your new ones Engagement and quality as keys to algorithm favorability  Leveraging new features and community engagement Dive in: [05:03] Optimise YouTube videos for higher ranking and visibility. [07:28] Maximise video discoverability through algorithm and tactics. [12:04] Understand audience, prioritize content, improve gradually. [13:35] Channel representation crucial for brand visibility and experience. [16:57] Test, change, adapt, and trust in marketing. [20:21] Improve old video content by editing it. [22:30] Adding clickable descriptions helps index video content. [26:43] Insider Tips from Louise!  Find the notes here: https://keepopt.com/199 Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Carolyn Shelby has been in digital marketing since 1994 (yes, it was a thing even then) specialising in SEO since 1997. She’s now Principal SEO at Newfold Digital and Yoast, continuing to develop innovative SEO strategies, and focused on enhancing the online visibility and engagement for Newfold Digital's brands.    In this episode, we discuss:   Why unique and helpful content is more important than ever  The evolving relationship between SEO professionals and search engines   How AI plays a role in content creation and SEO   Dive in: [04:54] Search engines have matured in significant ways. [07:02] eCommerce brands find it easier to reuse content. [12:04] AI can't generate targeted copy without human input. [13:23] AI anticipates, needs creative prompting for variation. [17:49] AI's diverse role in content creation evolution. [19:28] Helpful content should be the focus and target. [20:47] Insider Tips from Carolyn!  Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp, joining us to explain what all the recent deliverablity updates mean for you. In this episode, we discuss: Data Hygiene The importance of a clean and segmented email list The technical aspects of email deliverability Why consistent engagement and respect for subscribers are key What KPIs you should monitorAnd of course... DMARC, SPF, and DKIM! Dive in: [05:24] Differentiating between delivery and deliverability is crucial. [07:42] Follow-up quickly with customers for engagement. [12:03] Setting up custom domain authentication is simple. [13:37] Security protocols for reducing spam and spoofing. [15:34] For effective email deliverability, cover these regulations now. [17:07] Insider Tips from Emilia and Ali!  Find the notes here: https://keepopt.com/197 -----WooCommerce Deal > Save 30% for 3 months and get a $1,000 migration package for free >>> https://keepopt.com/woo-----****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004. Including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. Wow! She now runs her own consultancy “Hannah Spicer Consulting” specializing in email marketing for an equally impressive list of luxury and fashion brands. In this episode, we discuss: Why you should prioritize quality over quantity in email lists How to optimise your website pop-ups for to grow your email list The importance of continuous testing and analysis  Dive in: [05:45] Encourage sign-ups with incentives and added value. [09:13] Constantly test and adapt messaging to change. [10:19] Standard email opt-in placements, promoting on social media. [14:03] Lead generation ad strategy depends on performance. [17:01] Ask for email address upfront, add later. [18:32] Hannah’s Insider Tips!  Find the notes here: https://keepopt.com/196  -----WooCommerce Deal > Save 30% for 3 months and get a $1,000 migration package for free >>> https://keepopt.com/woo----- ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands to improve their sales. He’s the CEO & Founder of Budai Media where they focus only on retention marketing – helping their clients both communicate better with their audience AND increasing retention of the best customers with laser-targeted segmentation and automation.In this episode, we discuss:Why you should use predictive analytics in email marketingThe importance of data-driven decision-makingHow to optimise email campaigns through smart segmentation and timingDive in:[03:50] Danie’s interesting eCommerce journey.[06:55] AI in predictive analytics recognizes patterns in data.[10:00] Three things you need for predictive analytics.[12:42] Setting up predictive analytics.[15:53] Identify profitable customers and manage churn risk.[17:41] Importance of churn risk, lifetime value, returning customers.[20:31] Daniel’s Insider Tips!Find the notes here: https://keepopt.com/195-----WooCommerce Deal > Save 30% for 3 months and get a $1,000 migration package for free >>> https://keepopt.com/woo----- ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. Where she creates human-first email marketing to keep your customers coming back, and finds untapped revenue within your email list.In this episode, we discuss:the untapped potential of email listswhy brands need to do ab testing, and how they should do itleveraging zero-party data to effectively personalize emailsDive in:[03:58] Transitioned from writing to holistic email marketing.[08:13] Brands should test campaigns multiple times.[10:35] Regular testing until Black Friday for email marketing.[13:50] Using first names for personalization is good, but collecting zero party data is now essential.[19:15] Organize tests in simple spreadsheet for tracking.[22:59] Testing subject lines and offers for flows.[24:40] Bridget’s Insider Tips!-----WooCommerce Deal > Save 30% for 3 months and get a $1,000 migration package for free >>> https://keepopt.com/woo----- ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Aimée López is a senior copywriter and strategist helping global brands get the most impact out of their copy. From in-store signage to SEO and whole cross channel brand campaigns. Aimée’s agency Copy Unleashed have delivered projects for Tate Modern, Top Drawer, GOBI Cashmere, and multiple global brands we’re just not allowed to name! AND in her pitch to be on the show, Aimée even offered to run around town with the URL on a sandwich board.In this episode, we discuss:Using the power of storytelling in product descriptionsThe strategic importance of SEO and unique contentWhy your copywriting should focus on the customerDive in:[03:38] Film background, prestigious school, scriptwriting, London journey.[06:32] SEO requires unique product descriptions, legal disclosures.[10:14] Google now values trustworthy, authoritative content for ranking.[13:01] Proper story framework vital for product pages.[16:55] Finding balance, aligning with customer sentiment.[22:35] Brands must read their customer reviews. [26:06] Hear Aimée’s Insider Tips!Find our notes here: https//keepopt.com/193Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency ***SURVEY TIME*** Let us know what you think here: https://keepopt.com/survey deadline = 29 Feb 2024****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried a tested Revenue Growth Framework – where storytelling is key.in this episode, we discuss:The integral role of storytelling in connecting with audiencesKnowing your audience and business well for effective top-of-funnel marketingThe power of video content and the necessity of iterative testingDive in:[06:17] Make strong impression on new audience for growth.[10:18] Algorithms target potential customers based on data.[11:30] Viewers make quick decisions, target content effectively.[16:55] Video is crucial for top of funnel.[18:27] Creativity is key for video content.[21:00] Get hands dirty, try, let ideas flow.[24:44] Test thoroughly and stick to best ideas. [26:09] Danielle’s Insider Tips!Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency ***SURVEY TIME*** Let us know what you think here: https://keepopt.com/survey deadline = 29 Feb 2024****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Ben Afia is a customer communications expert for the FTSE100.Using culture, branding, and (of course) story to improve customer experience whilst also lowering costs. With clients across many verticals including many in the retail and eCommerce space like Twinings, Morrisons, Ronseal, and Boots.In this episode, we discuss:Embedding storytelling in company cultureThe importance of selecting the right copywritersHow effective briefing can impact creative workDive in:[03:35] Ben shares his storytelling background.[06:18] Clear briefs crucial for effective copywriting.[10:34] Not all writers are versatile for all tasks.[12:54] Case study of mobile network client receiving new brand strategy.[18:54] Customer journey shapes brand perception at every touchpoint.[19:48] A case of complex customer journey purchasing varifocal sunglasses online.[23:02] The culture of everyone in the business bleeds into all processes and affects customer perception of the brand.[24:12] Ben’s Insider Tips!Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency ***SURVEY TIME*** Let us know what you think here: https://keepopt.com/survey deadline = 29 Feb 2024****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Andy Donaldson is the Founder of customer acquisition agency Revenue Growth Agency.For over 20 years he’s been helping eCommerce brands, especially in the luxury sector to grow their customer base. And with Revenue Growth Agency he’s turned all that knowledge into a tried and tested revenue growth framework powered by storytelling.In this episode, we discuss:How people are now moving from performance marketing to storytellingThe importance of having a central theme in brand storytellingWhat to do when implementing storytelling in your campaignsDive in:[04:40] Shift mindset from performance marketing to branding.[06:18] Disney uses a 7-stage process for storytelling.[08:23] Customers engage with the brand’s central theme.[11:03] Andy shares their three-stage process of Build, Storytell, and Sell.[15:14] Preparing multiple assets for cross-channel advertising is crucial.[16:44] Exclude previous website visitors, target new audience.[21:45] Starting is important, find your brand story.[23:45] Listen to hear Andy’s Insider Tips!Find our notes: https://keepopt.com/190Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency ***SURVEY TIME*** Let us know what you think here: https://keepopt.com/survey deadline = 29 Feb 2024****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Thomas McMahon is all about successful Affiliate Marketing – having spent eight years helping grow affiliate platform ClickBank – both on the publisher (affiliate) side and the merchant (advertiser) side. AND he’s also the co-host of ClickBank’s own “Affiliated” podcast.In this episode, we discuss:The importance of a targeted and evergreen affiliate offerHow paying commissions promptly positively affects your program and why reserves are key for handling refundsWhat competitive commission rates can mean for your business and your affiliatesDive in:[02:54] Thomas’ affiliate marketing journey.[06:30] Getting your affiliate offer right.[11:59] Focusing on targeted, high-converting affiliate marketing campaigns.[14:49] Send affiliates to targeted landing pages designed to convert.[17:37] Go evergreen on your offers.[19:04] How speed of payment can affect your affiliate program.[22:33] Affiliate success depends on business model, conversions.[26:06] Listen to hear Thomas’ Insider Tips!Find our notes here: https://keepopt.com/189Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Red Barrington provides on-demand digital marketing expertise via her agency, Red Star. Obsessed with customer journey and customer acquisition, they’ve been working with a number of luxury and premium brands to deliver effective affiliate marketing programs.In this episode, we discuss:The evolution of affiliate marketingHow luxury and premium brands can utilize affiliate marketing successfullyThe collaboration between PR and affiliate marketingDive in:[04:19] Affiliate marketing is still very much about relationships.[05:35] Affiliate marketing diversifies customer acquisition, cuts costs.[09:17] Control affiliate program, manage who participates.[12:02] Being in a network has its advantages.[14:41] Affiliates need dedicated manager for success.[16:18] Complementing the work of PR.[18:23] Clever technical solutions improve affiliate conversion rates.[20:49] Listen to Red’s Insider Tips!Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Rick Magennis is the President of Bearcat Media, an affiliate management agency he founded to create high-performing affiliate marketing campaigns for their clients, and is one of the founders of affiliate tracking platform PMX.In this episode, we discuss:The importance of diversifying your affiliate portfolioWhy building strong relationships with your affiliates is keyVideo content and the future of affiliate marketingDive in:[04:32] The different types of affiliates brands can incorporate in their strategy.[07:12] Why brands should diversify their affiliate portfolio.[08:20] Affiliate marketing comes down to building relationships.[12:27] Having the right messaging to get responses from cold outreach.[14:30] Identify conflicts of interest in affiliate partnerships.[16:00] Where to start with your affiliate marketing in 2024.[19:11] Listen to Rick’s Insider Tips!Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Rachel Said is head of Affiliate and Partner Marketing at Genie Goals–the award-winning, results-driven digital marketing agency for ambitious eCommerce brands.In this episode, we discuss:The importance of building relationships in affiliate marketingHow to strategically integrate affiliates into your marketing strategyChoosing the right technology for your affiliate programDive in:[02:19] Rachel’s affiliate marketing journey.[06:42] Affiliate activity needs clear targets and objectives.[10:51] Laying the right foundation in the beginning sets the tone for affiliate programs.[13:56] Affiliate sites are a business in their own right.[16:36] Have the right expectations from upper-funnel activities.[18:23] Choosing technology for affiliate partnership requires strategy.[21:48] The importance of providing the business KPIs and goals to your affiliate channel.[23:55] Hear Rachel’s Insider Tips!Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Chikay Lo spent 7 years running Growth, Partnerships, and Performance marketing at Cult Beauty, where she was named one of the Top 50 Industry Players in performance marketing by PerformanceIN. In 2022, she founded Lo Digital to support luxury and beauty brands to maximise growth in a sustainable and efficient way through affiliate performance marketing.In this episode, we discuss:Why affiliate marketing is a balance between relationship-building and analyticsThe opportunities presented by the collaboration between PR and affiliatesWhat’s working in affiliate marketing in 2024Dive in:[03:15] Chikay Lo’s start in performance marketing.[07:35] Relationships is a huge part of affiliate marketing success.[12:13] Increased competition leads to rising advertising costs.[16:12] Diversify partnerships to spread risk and innovate.[19:17] Editors and writers now tasked with affiliate targets.[21:59] Chikay’s Insider Tips!Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jameela Ghann is a fount of knowledge when it comes to UGC and content marketing for eCommerce stores. As marketing and partnership manager at Fera, she spends her time helping over 35,000 brands manage their reviews across all their review platforms.In this episode, we discuss:The power of user-generated contentWhy brands should bear in mind the ethical considerations and legal compliance for UGCHow video UGC can elevate your content marketing strategyDive in:[03:09] Why should brands care about UGC?[05:28] Video builds trust and showcases products effectively.[06:15] Create engaging unboxing experience, seek video reviews.[09:12] Seeking permission to use UGC.[11:32] Brands should comply with legal requirements for influencers.[13:53] Honesty and moderation required for posting reviews.[15:51] 1-star reviews can help![17:32] When to ask for reviews is also key.[19:05] Jameela’s Insider Tips!Get Fera FREE for 4 months on any plan >>> https://keepopt.com/fera Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Sophie Frères is the Co-Founder and CEO of LiSA Social Commerce, the all-in-one social commerce platform. Sophie also has 13 years of experience working in luxury and FMCG retail, and joins us fresh from the WebSummit stage!In this episode, we discuss:Why social commerce is more than social media sellingHow collaboration among teams is crucial for social commerce successWhy your success in social commerce depends on authenticityDive in:[02:00] Sophie’s journey into content marketing and social commerce.[04:41] How LiSA was founded.[05:51] What social commerce encompasses.[09:57] Working out how to start your social commerce strategy.[16:41] No major changes in consumer behavior. It’s the brands that need to make social commerce happen.[18:38] Sectors that are on social commerce.[22:05] Authenticity is key for brands to find success with social commerce.[23:49] Listen to Sophie’s Insider Tips!Get Fera FREE for 4 months on any plan >>> https://keepopt.com/fera Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Dr. Thilo Pfrang is the co-founder of Behamics and holds a PhD in Behavioural Science. Through his lectures and writing, he’s helping us leverage behavioural science to improve our relationships with our customers. And via Behamics, he’s providing a tool to help us use all of this (plus AI) to improve net revenue via reduced cart abandons and lowering returns rates.In this episode, we discuss:Dynamic and personalized nudgingBalancing push and pull strategiesUnderstanding and applying psychological mechanismsDive in:[03:57] Testing behavioral interventions.[08:28] How scarcity nudges and other psychological mechanisms affect returns.[10:48] Product pages should be better and more personalized using AI and tech.[14:06] Basic knowledge of behavioural science helps businesses.[18:52] Simplification is key for effective communication.[23:45] AI and behavioural science combine for insights.[29:37] Combining AI with behavioral science for influence.Get Fera FREE for 4 months on any plan >>> https://keepopt.com/fera Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Katrina McKinnon is the founder of CopySmiths.com, the content shop for eCommerce stores, where she and her team have produced over 8,000 blog articles and generated millions of views to drive brand awareness and customer engagement.In this episode you will learn:How Katrina helps her clients generate more traffic through content marketingWhat impact does visual content have on SEO?How to use Generative AI to speed up the creation process without sacrificing originalityThe team's writing process and a production line approachAdvice on outsourcing content creation to virtual assistants in different countriesHow does "fun drunk auntie content" stand out?[07:14] Blogging is more challenging, but still possible.[13:40] AI used for idea generation, and not just writing.[16:15] A team of experts to create articles efficiently.[23:04] Insider tips on content marketing.[27:37] Stolen content led to sharing decisions.[30:30] Using AI to improve SEO content creation.Get Fera FREE for 4 months on any plan >>> https://keepopt.com/fera Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Amelia Tranter is an account strategist at FordeBaker, helping beauty and fashion brands increase their sales on Amazon, Walmart, eBay and TikTok Shop. Managing over 12,000 products, and with annual sales revenue of $43 million, Amelia and the FordeBaker team know marketplace selling.In this episode we discuss:Use LinkedIn as a resource for learning more about TikTok strategiesWhy is SEO becoming more important on TikTok?Generating original content is necessary for successHow will the Shop tab on TikTok become more important for product search?Where to get started on the affiliate side of TikTok shopHow to layer your Affiliate offerings to maximise sales[03:06] TikTok addiction led to business opportunities.[07:19] Finding relevant videos and engaging creators.[12:53] Potential abuse of TikTok button and brand control.[14:57] Directly send invites to promote products.[19:45] TikTok offers opportunities for direct purchasing.[24:37] Platform changes and competitive brands.Book your TikTok call with Ben >> https://keepopt.com/unsociable Find your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Sam Thompsett is Head of Paid Social at Genie Goals, who does results-driven marketing for eCommerce brands. And Sam’s been leading their TikTok Ads work.In this episode we discuss:What makes TikTok's creative offering unique?Why TikTok is more of an awareness platform than a platform for direct salesHow can brands effectively test TikTok advertising?What percentage of ad spend do brands typically allocate to TikTok?Some potential ROI that brands could expect from TikTok advertising in the future[04:37] TikTok offers unique content that appeals to youth.[08:33] Test TikTok, but limit the budget.[10:27] Similarity between Meta and TikTok misunderstood.[15:47] TikTok demands valuable content and unique branding messages.[19:11] Paid social shifting and creative focus are now crucial.[20:32] TikTok shop competing with Google.Book your TikTok call with Ben >> https://keepopt.com/unsociable Find your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Caitlin Cotter is one of the team at Unsociable – and they are … “chronically online so you don’t have to be”. They’re a Premier TikTok Shop partner agency and have driven over 500,000 followers, and over 54 million views for the brands they work with, as well as an awful lot of sales.In this episode we discuss:How can businesses maximise their sales potential on TikTok Shop?What are the benefits of using live streams to drive sales?How to determine the success of influencer collaborationsStrategies for gaining initial followers and growing a brand's presence on TikTokWhat are the advantages of using the Affiliate Center on TikTok Shop for brand promotion?[05:06] Why getting followers on TikTok can be challenging.[08:59] Posting 5 times a day… now once.[12:43] Creators can request samples and earn commissions.[14:03] TikTok's algorithm matters more than followers. [18:27] Testing 2-hour live breaks creates suspense.[21:20] TikTok ads deliver crazy ROAS..[23:09] Ads and tips on TikTok.[29:17] Live streams drive sales and require moderator presence.[29:55] Delegate admin, build data for better ads.Book your TikTok call with Ben >> https://keepopt.com/unsociable Find your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Derric Haynie is on a mission to get eCommerce Ops Teams out of spreadsheets, with the team at Pipe17. They’re leading the charge on TikTok Shop in the US – where TikTok Shop has only been available since mid-September. By the end of September, Pipe17 had already helped over a dozen merchants launch on TikTok Shop including some of the biggest TikTok Shop sellers AND they’ve run a whole virtual summit about it too!!In this episode we discuss:How to set up fulfilment for TikTok ShopHow to drive sales on TikTok ShopWhat incentives does TikTok Shop offer?How to effectively track revenue and payouts from TikTokWhat are the benefits of incorporating live selling strategies?AI and automation tools that streamline eCommerce operations on TikTok Shop[04:05] Improved infrastructure integrates order data with ERP[09:35] Infrastructure, creativity, sales, live selling, omnichannel expansion.[12:04] Lack of a system creates uncertainty in payments.[14:39] Technology helps become a successful omnichannel retailer.[17:46] Beauty is a prominent category, including trying on products and discussing their qualities. [21:40] TikTok needs sellers and live content.[24:20] Understanding browser buyers and TikTok's audience.[28:20] Testing new products and offers for optimisation.[31:10] AI will handle customer service within a year.[34:15] Incentives and reduced barriers.Book your TikTok call with Ben >> https://keepopt.com/unsociable Find your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Thomas J Vosper, CEO and co-founder at trainers marketplace Aisle 3, where they’ve been focusing on TikTok ahead of any other channel during 2023 to fuel their growth. Going from zero to 33,000 followers in that time, with a low-cost strategy.In this episode we discuss:Selling via methods OTHER than TikTok ShopOrganic TikTokCreator TikTokStrategies to engage with influencers and ensure better outreach and engagementThe balance between perfection in content creation and the need for consistent outputWhere do you start with TikTok?How do posts on TikTok drive engagement, followers, and website traffic?[01:12] Thomas J Vosper shares their TikTok growth strategy.[05:06] TikTok helped build an audience quickly, unlike other channels.[09:14] TikTok offers a vast audience for content creators.[11:03] Marketplace strives for brand approval on TikTok.[19:19] Bypassed creator marketplace, and did targeted outreach instead.[24:35] Posts with high engagement drive sign-ups.[25:55] In-house team created majority of content.[30:51] Consistency is key for optimizing content.[33:56] The future of TikTok is uncertain with many alternatives.Book your TikTok call with Ben >> https://keepopt.com/unsociable Find your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Carolyn Zick has been helping brands use organic content marketing to get in front of their ideal customers since 2015! She’s the founder of Bad Axe Enterprises, helping small businesses and community groups get online and social with their ideal clients.And Carolyn's sharing her process for working out which social media platform you should be publishing content on. The 10 second Social Platform Check.In this episode we discuss:You need clear goals to develop a social media strategyHow can businesses leverage TikTok for organic social media success?The importance of long-form content for LinkedIn and YouTubeThe potential benefits and drawbacks of creating viral posts on LinkedInHow can businesses manage their social media presence across multiple platforms?[04:44] Demographics are not important for platform selection.[06:40] Disclaimers, goals, and audience are crucial.[10:34] TikTok and YouTube are important for content.[14:31] Meaningful conversations and organic marketing goals.[17:02] Management: Consider team bandwidth for new platform.[20:36] Know the audience intimately for effective organic marketing.[25:26] Social media giants redefine in community era. Find your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Susan Moeller has been working in content marketing and organic social for nearly 20 years. And right now she’s the Director of Marketing at social media management tool Tailwind, which is trusted by over 1 million brands worldwide!In this episode we discuss:What do you need in a content calendar?The different ways to visualise and organise a content calendarHow can organic social media exposure lead people to discover a brand on other channels?Having a consistent presence across multiple social media networksHow can a joint content calendar for Instagram, Pinterest, and Facebook be beneficial for brands?[04:24] Importance of content calendar for organic social.[07:03] Black Friday and Cyber Monday content calendar importance.[14:41] Understanding social post goals, and brand experience is crucial.[18:36] Cross-promote content on various social media platforms.[21:36] Reusing content can be beneficial, but not always.[25:56] Continuing creative growth on social networks is vital.[29:24] Hybrid approach to marketing with AI for businesses.[32:47] Content calendars essential for organic social media.Find your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Colin McIntosh is the Founder and CEO at eCommerce brand Sheets & Giggles, historically a brand who have done a LOT via organic social, but have been cutting back…In this episode we discuss:How does a retailer approach using organic social media?What role did TikTok play in Colin's social media strategy?Why X (Twitter) is Colin’s best sales channel for organic salesAI-generated content and its implicationsThe impact of niche platforms like Threads[06:11] Frustration with low engagement on social media.[07:41] Instagram and Facebook ad platforms are complex and expensive. [10:47] Podcast sponsor engages with targeted, fun audiences.[13:42] Tailored content engages audiences and boosts sales.[17:43] X (Twitter) sales in 6 figures.[24:15] Understanding user behaviour on social media platforms is crucial for success. [27:58] AI-driven social media nightmare: government, companies, profit-seekers.[29:13] AI interview training could lead to unusable content.Find your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Mark Yeramian is the co-founder and CEO at Moast, a tool that enables you to connect new shoppers with local product owners to provide honest, authentic and unique shopping experiences. AKA on- on-one social proof. In this episode we discuss:Participating in a community-building exercise to attract customersHow does the Moast help track interactions and experiences with a brand?Why one-to-one social proof and social commerce is crucial for brandsThe test with the Chat GPT AI bot versus real customer interactionsWhy is conversion rate optimization so often misunderstood?[04:07] How Moast connects undecided shoppers with local customers.[08:56] The Halo effect improves the shopping experience.[10:31] Marketing strategy requires work to find what works. [14:29] Interactive testimonials and customers becoming touch points.[19:01] Digital word of mouth[21:21] Obsess over product, and engage and create content.[25:10] Authentic social interactions are vital for eCommerce.[27:51] How to create interactive testimonials for business.Find your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Welcome to this year’s Black Friday Top Tips episode! Not only are my 9 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2023… there isn’t a key point on that list they’ve missed.Here's who's sharing their top tip for Black Friday:Mary Lister, Triple WhaleJodie Guichard, Inventory Planner by SageDavid Meakin, SHOPLINEImogen Collins, Genie GoalsEd Barter, HerdifyFiona Stevens, Loyalty LionDerric Haynie, Pipe17Jessica Totillo Coster, eCommerce BadasseryGreg Zakowicz, Omnisend In this episode we discuss:TikTok Shop’s impact on Black Friday strategiesWhy is it important to attract attention to your brand on Black Friday?Should you focus on existing customers? Or new customer acquisition? Launching a loyalty program before Black FridayHow can automation, specifically in email marketing, drive sales on Black Friday?What should your discount strategy look like?How to make sure your systems don't have a meltdown[07:22] Tech solutions streamline stock management and boost efficiency.[12:51] Consumers' buying behaviour driven by social cues.[16:18] Black Friday success relies on loyal customers.[20:20] TikTok shop gaining popularity, cost-effective for brands.[22:51] 2023 has been a weird year for businesses. [26:27] Email and SMS automation boost sales.[29:31] Don't neglect your strategy for Black Friday. And if you want more... you can find the replay of our Profitable Black Friday Webinar here https://web1.ecommerceexplored.comLearn about Herdify >> https://keepopt.com/herdify Find your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jon Ricketts is a serial SaaS founder with a focus in the field of artificial intelligence and business innovation, which led him to co-found Writerly – a generative AI SaaS platform you can use across your business to create content that’s on brand every time. And Writerly is the home of the brilliant eCommerce content AI system EKOM.  In this episode we discuss:How to use AI to create website copy effectively every timeHow to easily protect your brand from the errors of AIHow to win in an AI content tsunamiHow to identify legitimate information vs. misinformation in the field of AIHow can this help optimise customer acquisition channels? How to use this technology to improve peak performance[07:15] Exciting future for generative AI despite challenges.[10:31] Accelerating brands embrace automation, optimisation, and productivity.[15:24] Cohort targeting and cross-selling.[17:27] Hyper targeted content with granular messaging. [26:15] Advice for hesitant listeners to adopt AI.[29:46] An AI content tool that automates team efficiency.Learn about Herdify >> https://keepopt.com/herdify Find your next eCommerce tool >> https://keepopt.com/techGet all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Rosie Bailey is the CEO at Nibble, THE award-winning eCommerce AI negotiation bot. Which means she’s ALL about helping eCommerce brands and retailers to increase conversion at the same time as saving margin – thus ultimately increasing profits! In this episode we discuss:How do different customers engage with products through different channels?How to preserve brand values on DTC websitesTips for companies preparing for Black Friday promotionsHow can bundles be effectively used in promotions?Incorporating mystery boxes into promotions: the potential benefits and drawbacks [05:15] Academic research shows negotiation costs: time, face.[08:43] Customer lifetime value key to profit.[10:56] Different customers require different channels of sales.[17:35] Marketing message: big percentage vs. discounting[27:02] Optimise by looking at competitors and tools.[30:12] Ways to improve promotions and increase profitability.Learn about Herdify >> https://keepopt.com/herdify Find your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Manuel Montanari has over 23 years experience managing digital analytics projects for publishers, broadcasters and eCommerce brands, and has been Senior Digital Analytics Consultant at Mapp Digital for the last 3 years.  In this episode we discuss:Why do you need an Analytics Strategy?What is an Analytics Strategy?How does GA4 impact all this?Alternatives to GA4Why spending more time analysing data improves business performanceWhat is the difference between collected data and actionable insights?The key considerations in choosing the right analytics tool[05:57] Analytics strategy vital for making informed decisions.[09:15] Clear strategy simplifies workload and frees time.[12:22] The right analytics tool enables actionable insights.[20:03] Data analysis requires time, understanding, and action.[24:40] Data-driven insights improve performance.[32:07] Google Analytics is all you need for your analytics strategy.Learn about Herdify >> https://keepopt.com/herdify Find your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Rob is CEO at Source Nine, home to The Empathy Blueprint… which you may remember from a previous episode. Rob and the team at Source Nine help you take the guesswork out of your ad strategies and create a highly effective campaign that deeply resonates with your target audience. In this episode we discuss:The steps to create a competition beating ad strategyWhy it's crucial to start with customer researchThe importance of using both Qualitative AND Quantitative research methodsKey factors in creating successful brand strategiesTips for capturing the customer's voice to improve messaging[05:45] Directly engage with customers for advantage.[09:50] Quantitative data helps with segmentation.[13:36] Clear objectives, solve problems, and focused participants.[23:15] Quickly complete projects.[29:57] Change your thinking.[32:29] Gain customer insight for effective marketing strategy.Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearboxFind your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Izzy Morris has been running paid social for a wide range of consumer facing brands for nearly a decade, both in house and agency side. She’s now Head of Paid Social at Vodafone. In this episode we discuss:What is Reddit and why is it so unique?The different types of ads: from takeovers to self-serviceUsing Reddit to target specific subreddits and niche audiencesIs Reddit for everyone?Agency versus in-house work[03:26] How an accidental London agency experience led to passion.[09:39] Various ad types: takeovers, self-service, niche.[14:42] See results for any budget, but consider product value.[18:02] Lead time determines if it's too late for Black Friday.[24:23] Getting organised with Notion[26:08] Using Meta Blueprint as a free resource.Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearboxFind your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Helen Johnson is a digital advertising expert from Remix Marketing. We'll be diving into the realm of Pinterest ads and discussing the benefits of integrating both organic and paid content to maximise your results. As little bonus... we'll also explore how to leverage organic content alongside paid advertising to generate free sales.  In this episode we discuss:How to use Pinterest for SEOWho does Pinterest work best for?What is working right now?What is a safe budget to learn fromWhy it is very different to Facebook AdsDigital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearboxFind your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Helga Alvarez is the CTO, and Wesley Hartley is Chief Revenue Office at Leaf. They (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click to purchase. In this episode we discuss:What the recent iOS17 Apple update means for your Facebook Ads (and other ads!)Evolving into an agency catering to eCommerce brandsHow iOS 14 changed the industryTaking care of conversion tracking and signals – what you need to knowHow to keep your creative clear and targetedWhy privacy concerns are here to stayDigital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearboxFind your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Ben Muir is the Head of Marketing at sister agencies Grow Digital who help brands enter the UK market, and Unsociable where they’re all about harnessing the power of TikTok and other social channels to drive brand growth. In this episode we discuss:What is TikTok Shop and how can it help brands?Why you need to reallocate some of your 2023 budget to TikTok adsThe results you can expect in terms of speed and ROIStrategies for live sellingWhat’s the one thing to do with TikTok ads right now?Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearboxFind your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Not only is Lottie Unwin the Founder of ‘The Copy Club’ – a community for marketers with over 1,000 paying members, but she also helps eCommerce brands to build community and is CMO at luxury Fashion accessories brand Elizabeth Scarlett. Hear her take on what she has learnt over the last eight years.  In this episode we discuss:What is the difference between audience and community?Digging into the commercial context of communityWho is your “army of content creators”?Ideas of online experiencesWhy autonomy is the secret ingredient for any successful communityJoin our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Email marketing specialist and founder of the agency Little Green Duck, Katie Skelton, joins the show to delve into the value of a weekly newsletter. In fact one of her clients called her “a massive email weirdo” so she’s just our type of guest! In this episode we discuss:What you need to know about frequency and spam emailsDebunking the idea that email is a one-way communication toolMaster your short form contentThe metrics spreadsheet Katie usesWhy unsubscribers can still be fans of your businessJoin our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Janis Thomas is the eCommerce and Marketing Director at Look Fabulous Forever, the award-winning makeup brand for older women. She discusses the importance of setting clear business goals and customer benefits, how to guide group discussions, and using competitions for engagement.In this episode we discuss:The key considerations and challenges in choosing the right platformTreating all participants equally in a customer communityOvercoming the negative perception of FacebookHow to enhance your products and services from community feedbackHow to not be overly-commercial in your community messagingJoin our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Find everything Keep Optimising at KeepOptimising.com

Community building expert Victoria Murden joins the show today to share what a community looks like for an eCommerce brand. She is currently the Chief Marketing Officer at Herdify – the world’s first offline brand tracking tool. Two-thirds of word-of-mouth influence happens offline and can't be tracked... until now. It targets offline word-of-mouth to amplify your sales. In this episode we discuss:Community: what is it and how can our brand benefit from it?Organic advocacy Partnering with suitable brands in your communitySocial listeningOptimising your creativeJoin our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Find everything Keep Optimising at KeepOptimising.com

Jessie Healy runs Facebook Ads agency Webtopia and a coaching program too. She has helped hundreds of DTC eCommerce businesses across the world to profitably scale their online sales to seven figures and beyond. From having spent $20 million on digital advertising throughout her career, she shares some powerful strategies for improving your Facebook Ads performance that are working right now.   In this episode we discuss:Optimising Facebook ads - what's working now‘Training’ the algorithm Allocating budget Using lookalikesTikTok and reel style videostext to follow Find everything Keep Optimising at KeepOptimising.com

Laura Hanlon is the founder and co-director at eCommerce Growth Acceleration Agency Pink Leopard. It is the UK’s number one Boutique Ad Agency for Women’s fashion, beauty and homeware! She shares how to improve sales and recruit better quality customers using her proven strategy that focuses on capturing emails rather than directly driving sales. In this episode we discuss:Sourcing email addresses Lead gen adsOptimising copy and creativeConverting leads… and how to stay creative in the wake of AItext to follow Find everything Keep Optimising at KeepOptimising.com

Jonny Hyams is the Head of Client Services at Digital Gearbox, the Pay Per Click agency that helps businesses generate more leads and sales with their PPC management services, across Facebook Ads and other channels. In this episode we discuss:Using AI tools to help with your Facebook ads management Chat GPT as a tool to generate copyAI image creationThe future of AI tools How to ‘train’ AI to deliver optimal resultstext to follow Find everything Keep Optimising at KeepOptimising.com

We are joined by Aggie Meroni, the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. She’s been super busy getting to grips with Advantage+ campaigns ever since they first started rolling out in October, and she shares some of her biggest lessons learnt along the way. In this episode we discuss:What is Advantage+ and how does it work?Utilising algorithms to target demographics Factoring annual sales peaks into your marketing Leaving targeting to AI and focusing on creative Getting the best results from algorithmic marketing text to follow Find everything Keep Optimising at KeepOptimising.com

This episode's Offline marketing expert is Dru Carpenter, the co-founder at Slippy.io – an amazing tool for creating personalised print inserts to put in your parcels. We talk about the power of print inserts and how their 100% open rate can have a huge impact on your customer retention. In this episode we discuss:Leveraging the high open rate with mail insertsReusing email marketing content in printAffiliate programs QR Codes and unique dealsThe personalisation potential of insertsClaim your exclusive 3 month free trial with Slippy >>> https://keepopt.com/slippy Find out your Paperplanes can you improve marketing ROI >>> https://keepopt.com/paperplanes Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Find everything Keep Optimising at KeepOptimising.com

Natalie Betts is the co-managing director at product sampling and brand partnerships agency Relish. Specialising in the beauty and FMCG industries AND guiding the business since its inception, Natalie is a master at getting your product into the hands of your future buyers the testing, optimising, and personalising the sampling experience. In this episode we discuss:The benefits of packaging inserts Postal product samplesChoosing the right sample size for your productUsing overstock to provide product samples The return of subscription servicesClaim your exclusive 3 month free trial with Slippy >>> https://keepopt.com/slippy Find out your Paperplanes can you improve marketing ROI >>> https://keepopt.com/paperplanes Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Find everything Keep Optimising at KeepOptimising.com

Packaging is a phenomenal customer retention tool – when done right. Find out more from our guest, Lindsay Quan, Creative Director and Founder of Looq Design.We're discussing how this can even be a customer acquisition channel. Lindsay has been helping brands with strategic design since 2001, and knows the powers of a true brand experience.In this episode, we discuss:Packaging-based marketing Why should we improve our product packaging?How it impacts your customer acquisition and retention QR codes: how to get the best resultsHow often should brands update their packaging?SMS: direct-to-customer communicationClaim your exclusive 3 month free trial with Slippy >>> https://keepopt.com/slippy Find out your Paperplanes can you improve marketing ROI >>> https://keepopt.com/paperplanes Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Find everything Keep Optimising at KeepOptimising.com

Since 1999, Dylan Jenkins has been helping mail order and eCommerce businesses to recruit new customers through direct mail. Having worked with hundreds of brands to perfect their cold recruitment campaigns, Dylan is now Vice President of Sales at Epsilon Abacus, the premier data cooperative for catalogue and multi-channel retailers.In this episode we discuss:Cold direct mail’s appealHow customer data can be used in smarter waysThe role of data co-operativesChanging your customer baseStrategies for A/B testingClaim your exclusive 3 month free trial with Slippy >>> https://keepopt.com/slippy Find out your Paperplanes can you improve marketing ROI >>> https://keepopt.com/paperplanes Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Find everything Keep Optimising at KeepOptimising.com

Long-time marketing enthusiast Dan Dunn founded Paperplanes back in 2017 to merge the latest digital marketing technology with the power of print. They’ve now helped hundreds of brands to create personalised direct mail campaigns triggered by what customers actually do on your website.In this episode we discuss:The benefits of direct mail marketing How to keep your messaging personal Ways to A/B testMachine learning as a means of customer profiling Abandoned basket follow-upsClaim your exclusive 3 month free trial with Slippy >>> https://keepopt.com/slippy Find out your Paperplanes can you improve marketing ROI >>> https://keepopt.com/paperplanes Find everything Keep Optimising at KeepOptimising.com

Silvia Martin is an independent SEO consultant, founder of Trebole and judge of both the European Search Awards AND the UK Search Awards. Silvia is all about helping businesses improve their online presence, findability, search traffic and (most importantly!) organic revenue.In this episode we discuss:Tools to perform a link audit Why and how to do a tech audit How often we should audit our SEOPowerful AI tools you need to useWhat to do with the data from your SEO auditsBook your free 1 hour consultant call now >> https://keepopt.com/spec Find everything Keep Optimising at KeepOptimising.com

We are joined by Rob Stanbury, Senior SEO Consultant at Spec Digital – a PPC and SEO consultancy that helps clients all over the world through coaching, consulting, strategising and delivering business growth through Google. He spends his days working on how best to improve their eCommerce client’s SEO traffic… and most importantly revenue. In this episode we discuss:Where to start with upgrading your SEOAI integration Steps to take around process driven tactics How to get started with SEOResources for keeping up to date with SEO trendsBook your free 1 hour consultant call now >> https://keepopt.com/spec Find everything Keep Optimising at KeepOptimising.com

I’m chatting with SEO expert Montserrat Cano. She is an International SEO and Digital Marketing consultant whose core skill set is Technical SEO – so an awesome guest to help you make sure your next site move doesn’t screw up any of your SEO power.In this episode we discuss:The pros and cons of performing a site migration Reusing and improving your current website assets Minimising risk when updating SEOIncluding alt text to optimise SEOIs a website migration the right move for your business? Book your free 1 hour consultant call now >> https://keepopt.com/spec Find everything Keep Optimising at KeepOptimising.com

Krissie is the CMO and founder at Kollectify, the zero waste digital marketing agency for Shopify Businesses. Today we explore SEO from a planet-first perspective, and how it can fit with better SEO performances. Enjoy this conversation with Krissie as she shares some fascinating insights into the carbon footprint of our content marketing.In this episode we discuss:Reducing our carbon footprint Optimising brand websites to deliver better SEOHow simplifying user experience can increase sustainability Effective keyword researchPractical steps to garner more conversions from online storesBook your free 1 hour consultant call now >> https://keepopt.com/spec Find everything Keep Optimising at KeepOptimising.com

Komal Helyer knows email marketing inside out from working to grow email marketing platforms for the last 15 years. She’s also a brand ambassador for the Women in Tech forum, and Chair of the Email Council at the DMA.In this episode we discuss:Being smarter and more transparent with consumer dataGetting the most out of our email campaigns Optimising website design for dark mode and mobile Practical applications for AI How and when to use automation Deliverability and security Get 30% off Omnisend for your first three months >> https://keepopt.com/omnisend Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club

We are joined by Emil Kristensen, who is CMO at eCommerce CRM system Drip. Before that he was CMO and co-founder at Sleeknote – so he’s been helping us all improve our email marketing for a decade! He talks about the current problem with email newsletters and an alternative plan that you can try today.In this episode we discuss:The benefits of doing away with weekly newslettersBe hyper specific with your targeted messagingIdentifying customers’ pain pointsPractical tips for drafting genuine and engaging newsletters Making marketing materials more funGet 30% off Omnisend for your first three months >> https://keepopt.com/omnisend Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Find everything Keep Optimising at KeepOptimising.com

Kerri McDonald co-founded her agency The Greenhouse in 2020 to help eCommerce brands improve their email and SMS channels. They’ve already helped over 30 brands to generate over $50m via email and SMS alone. Prior to founding The Greenhouse, she was Director of Marketing for a beauty brand where she grew eCommerce sales from $2m to $25m in just 3 years.In this episode we discuss:Implementing SMS into your marketing campaigns The right time to start expanding your reachThe various uses for SMS… and which approach has the most benefit for your brandWhere to source your addresses How best to communicate with your customers via SMSGet 30% off Omnisend for your first three months >> https://keepopt.com/omnisend Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Find everything Keep Optimising at KeepOptimising.com

For the second time on the show, we are joined by Gabe Gabe Macaluso, the Director of Customer Success at Omnisend. Prior to that he was on the Bronto team at Netsuite – so Gabe’s got some serious eCommerce email pedigree! It was a refreshing conversation to hear Gabe unpack  how to optimise your existing email content.In this episode we discuss:Improving the marketing methods you’re already using Updating your email content to achieve low-effort, high-performance results Repurposing already existing content How to create fun, authentic content Understanding your audience’s communication stylesGet 30% off Omnisend for your first three months >> https://keepopt.com/omnisend Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Find everything Keep Optimising at KeepOptimising.com

Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004, including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. She now runs her own consultancy, Hannah Spicer Consulting, specialising in email marketing for an equally impressive list of luxury and fashion brands.In this episode we discuss:How to overcome some of the challenges with email marketing for luxury and premium brandsWhat you can do with abandoned cart and abandoned browse through emailMapping out our your customer’s post-purchase flows and following, so you don’t have one-time customersThe power of SMS and what we can learn from the US marketSegmentation for your VIP customers (hint: it’s not about discounts)Get 30% off Omnisend for your first three months >> https://keepopt.com/omnisend Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Find everything Keep Optimising at KeepOptimising.com

In this episode, we continue our exploration into marketing attribution and delve into the work of AI Media Buying. We are joined by a self-confessed Meta Ads junkie, Rabah Rahill, who is the CMO at Triple Whale. The eCommerce Operating System manages analytics, attribution, and creative for your Shopify store in one place, and currently sits across 7,000 stores. In this episode we discuss:The foundations of economics 101: those with the best margins will always winThe top 3 things that the best brands are doingWhere are we with Next-Gen AI Media-Buying?Why the next biggest skill is being able to understand how to augment AI workflowsAnd why attribution will always be flawed – and how to embrace thatCheck out Triple Whale now >> https://keepopt.com/triplewhale Find everything Keep Optimising at KeepOptimising.com

Jo is the COO at Sweet Analytics, an analytics suite where you can bring all your data together to get a single customer view, and benchmark against the industry. Prior to joining Sweet Analytics Jo spent 18 years working at big name retailers in the UK across the fashion and furniture sectors.In this episode we discuss:The basics that you need in place before you even start thinking about attributionWhy it's important to get the numbers rightHow to avoid the common pitfalls Jo has seenThe danger of making assumptions and decisions made on errorsThe power of incremental testingCheck out Triple Whale now >> https://keepopt.com/triplewhale Find everything Keep Optimising at KeepOptimising.com

Jill Quick is an analytics consultant and trainer at The Coloring In Department. Originally a client-side marketer, she’s been helping brands of all sizes to get to grips with their measurement strategy since 2011. We’re all starting to get to grips with GA4 – but is it all we need?In this episode we discuss:Why attribution doesn’t need to be so complicated Being clear on who you are presenting the data toWhy User Acquisition and Traffic Acquisition are key reports to monitorHaving the right analytics in place to ensure that the data coming through is correctGetting ready for BigQuery and the future of your raw dataCheck out Triple Whale now >> https://keepopt.com/triplewhale Find everything Keep Optimising at KeepOptimising.com

We are joined by Marketing Attribution Expert Jo Young. Jo is the Managing Director at UniFida, a team of data driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995!In this episode we dive into why marketing attribution shouldn’t be scary – it tells you how everything is working. We discuss getting your first-party data in order, how attribution helps you understand the customer behaviour and journey, and how to do marketing sustainably by tracking your carbon cost of traffic sources.Check out Triple Whale now >> https://keepopt.com/triplewhale Find everything Keep Optimising at KeepOptimising.com

Jonny Hyams is the head of client services at Digital Gearbox, driving sales and great ROAS for their clients across Google Ads and other channels. This is a bonus episode because we have so much to cover in Google Ads at the moment. In this special episode, we explore what affects everything on this topic… bidding strategies.Jonny talks about the different types of strategies, including Manual, Maximise Impressions, Maximise Clicks, Maximise Conversion and Maximise Conversion Value. We also discuss setting up your own Google Ads native tracking, learning from the Reddit community, what to do if you’re hitting a ‘doom spiral’ – and why you need to prepare more for automation.Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearboxFind everything Keep Optimising at KeepOptimising.com

Imogen Collins is Head of Delivery at Genie Goals, an award-winning agency driving results for ambitious eCommerce brands like mamas and papas, Smythson, Karl Lagerfeld, and Biscuiteers. Imogen has been helping brands improve their search engine marketing since 2013!Imogen talks about the key changes to Google Keywords ads in 2023. We unpack how Ad formats have changed greatly, the new goal-based campaign type Performance Max (aka PMax)keeping an eye on ROAS (Return on Ad Spend), responsive text ads – and the power of the full-stop.Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearboxFind everything Keep Optimising at KeepOptimising.com

Nicki Eggie leads the Paid Advertising team at Reload Digital, Europe’s number 1 rated digital marketing agency for eComm and retail brands! Go team Reload!!Since 2009 the clients they’ve helped include everyone from Wrangler and L’Occitane to Emma Bridgewater and Harper Collins!Nicki is sharing 3 ways to use Audiences to increase the performance of your Google Ads Keywords Campaigns.Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearboxFind everything Keep Optimising at KeepOptimising.com

Charlotte Sheridan is the founder of The Small Biz Expert a digital marketing agency based in London handling both Google and Facebook Ads.We're discussing why you should be considering YouTube ads as part of your top of funnel marketing this year. And Charlotte's giving us the 101 on what you need to know before you get stuck in. including ad formats, placements, targeting and more.Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearboxFind everything Keep Optimising at KeepOptimising.com

Nick Trueman is the founder of Spec Digital, and host of the Winning with Shopify Podcast. He's also a true Google Ads geek!Nick is sharing exactly what's happening on Google Shopping Campaigns - and what you need to know to make them work for you this year. Including Performance Max, Standard Shopping Campaigns, SmartShopping and much more.Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearboxFind everything Keep Optimising at KeepOptimising.com

Sarah Falcon is the VP of marketing at Object Edge where she leads marketing strategy and execution – including driving high performing content marketing. Sarah gets to work across a number of industries including both B2B and B2C eCommerce.We'll be discussingWhy is blog content important on an eCommerce site?Why do we need a system to drive our blog content?How to build your blogging checklistHow to find the people to deliver your blogging checklistHow to optimise your blogging once you’ve got your blog creation checklistEpisode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

Noémi Beres AND Gabor Kazai are the founders and owners of Podcast Connections, a podcast booking agency who specialise in helping their clients get on the right podcasts to grow their brand awareness, generate engagement, and (of course) acquire more customers.We're discussing how you can leverage this powerful channel for your eCommerce brand.Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

Ian Leslie is the Editor in Chief at Bank Notes, the media arm of creator marketing platform #paid.With deep experience in both eCommerce AND Content marketing - we're exploring the big strategic shifts to identify what's working now.Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

Omar Zenhom has helped over 120,000 listeners to start, grow and scale their businesses with his “The $100 MBA Show” podcast. One of his first businesses was an eCommerce brand, AND he’s the co-founder and CEO of successful webinar platform Webinar Ninja.Content marketing has been a key part of both what he teaches and how he's grown each of his businesses. In this episode he's sharing tips around increasing content interaction, partnering to make content production really easy, webinars (yes, you should be doing live online events!), and community.Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

Ty Givens is a CX expert and advisor to companies that want to improve and scale customer experience. With the team she’s built at CX Collective they tackle everything from workforce management and training, to process improvement, and CRM implementation. As she describes it – they’re rebuilding the plane whilst in flight! Achieving ROI upwards of 60% for their clients – now that’s worth the investment.We're exploring just how to attack the process of massively improving your customer services performance to improve ALL your marketing results.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Adam Pearce is the host of the Shopify Across the Pond Podcast, co-founder of the eCom Collab Club, AND Co-founder at Shopify Agency Blend Commerce – who describe themselves as the Customer Experience Agency – a perfect fit for this episode!We are exploring how to improve the experience on your product pages to give the customer the information they need in the right place on the page. including tweaks to your templates, and how to improve the pages of your bestsellers - no stone unturned!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Alice Brown is chief fish tickler at Alice Writes Copy – yes she’s a copywriter specialising in balancing the rational with the emotional to fix the holes in your customer journey. AND a nominee for this year’s Entrepreneur of the Year in the Women’s Awards.We're discussing how to massively improve the customer experience on your website by getting the copy right. Starting with HOW to work out what you should be saying, and moving into where to make the tweaks for the maximum impact.Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

Ian Kerr is the founder and host of the Postal Hub Podcast and somewhat obsessed with delivery.We're continuing our exploration of the different facets of improving customer experience - this time diving into delivery that all important step of getting the parcel into your customers hands.Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

Greg Zakowicz is the eCommerce Expert at email and SMS marketing platform Omnisend. AND host of the Cart Insiders Podcast.We're exploring how you can increase the customer experience levels of your automated email marketing to improve sales and retention.Including tips for abandoned baskets, welcome campaigns, and your post purchase sequence.Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

Cal Devine is the Managing Director at social media agency cbsocial where they run paid and organic social media activity for eCommerce brands around the world.Chloe and Cal discuss everything you need to know to set up and grow the visibilty of your brand's TikTok profile - including Tools, Post Frequency, Content Ideas, how to engage, building your followers, AND what's working right now.Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

Sven Muchow is a TikTok Advertising specialist helping eCommerce brands scale their performance on this exciting new channel.Chloe asks Sven all the questions you want answers to about this new platform - budget, timescales, optimisation tips, likely performance, what's working? what isn't? and lots, lots more.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Kristen Wiley is the founder and CEO at Statusphere, a matchmaking platform to help you scale, track and optimise your micro-influencer campaigns. She's been running Influencer Marketing campaigns for over 10 years and if giving us all the ins and outs of how to run your first successful influencer marketing campaign on TikTok.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Danny Desatnik is the Creator Initiatives Manager at #paid and host of the Creator Culture Podcast.This month we’re all about TIKTOKYes, I think it’s time for us to go deep into the newest of social media platforms, the one that’s been changing how we consume content and which has Meta’s knickers in a twist.Why now?Well, I think marketing on TikTok has reached a level of maturity that it’s worth you considering for your business.And by maturity I mean there are tried and tested strategies that are working for brands right now, and that the ecosystem to help you deploy those strategies exists too.Essentially – whilst still new and exciting, there’s a road map for getting stuck in.Warning time – for many TikTok is still going to be a bright shiny object, so my aim this month is to… give you the insight you need to:- Decide if it’s for you this year or notAnd if it is…- Reach a point of success faster because we’ve given you the insight you need to save you having to learn it the hard wayWe’re starting by exploring the “Creator” phenomenon.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

In this episode, we have everything you need to know to make this year's Black Friday (and the whole holiday season!) super successful for your business. Our 7 eCommerce experts share powerful advice that is going to help you end this year on a high for your business, despite all the crazy stuff that's going on right now. Our experts are...Burc Tanir, PrisyncJordan Owen, MollieJessica Totillo Coster, eCommerce BadasseryArnaud Betourne, Nest CommerceChaya Oosterbroek, YoastMark Hook, BrightpearlMonica Sharma-Patnekar, Business with MonicaExpect to listen to this one twice!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Tom Baker is the founder of FordeBaker Amazon Marketing Agency, who help launch brands on Amazon, and make them profitable. He's taking us through how to craft the perfect Amazon product page, to maximise your sales by improving your Amazon conversion rate.The 5 are:1. Know what makes your audience tick 2. Demo not a catalogue 3. Mobile first 4. Advantages beats benefits and features5. BUT don’t forget the features!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Martin Heubel spent 4 years at Amazon managing various FMCG product categories, including working with vendors to expand the range and increase sales. On leaving Amazon in 2021 he founded his consultancy Consulterce to help B2C Household and CPG brands like Adidas, Hero Group, and AG Barr reliably increase their profits with Amazon. So who better to give us the latest tips for upping our Amazon profits!Martin's taking us through the THREE key tactics and strategies you need to deploy to grow your Amazon Profits, and maximise the impact of your Amazon sales.AND he's sharing some killer Insider Tips - so make sure you listen to the end!1. Be selective with your product portfolio2. The Two Ways you MUST Optimise your listings3. How manage your wholesalers who sell on AmazonGet all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Jesse Wragg lives deep in product data for marketplaces! As co-founder and Managing Director at eCommeleon he’s busy making the process of getting your product data ready much more automated. So you can distribute to multiple marketplaces globally much more easily.He's joining us to discuss how to launch successfully on niche marketplaces with the aim of increasing your customer base (and of course... your sales!)Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Kunle Campbell is the host of the 2x eCommerce podcast, and an outsourced eCommerce CMO for a number of DTC businesses. And for just over a year he’s been co-founder of the super exciting investment business Octillion Capital Partners.The 5 tips we'll be discussing are:Trim the Fat in your P&LSegment your customersSurvey your customer segmentsCreate bundles to offer valueInvest in top of funnel content[Originally part of our 'Q4 Updates' Month with episodes 110-114]Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

Ian Hammersley is one of the Hammersley Brothers, Author of the brilliant and bestselling book “Ultimate Guide to eCommerce Growth”, CEO of Smartebusiness, and dabbler in running eCommerce stores too!In this episode Chloe and Ian are sharing how to structure your marketing plans to survive and thrive in these challenging economic times.[Originally part of our 'Q4 Updates' Month with episodes 110-114]Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

Burc Tanir is the CEO of Prisync, the competitor price tracking & dynamic pricing software. Aka The eCommerce Pricing guy! Burc and his company help 100s of eCommerce companies improve their profits with bulletproof pricing strategies that can be applied by any eCommerce company regardless of its size.[Originally part of our 'Q4 Updates' Month with episodes 110-114]Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

Dan Coleman is a Google Analytics specialist and eCommerce Wizard and he's sharing the common sense guide to GA4 upgrades.If you only pay attention to one GA4 resource - make it this one.Since the start of 2022 Dan's been implementing GA4 for eCommerce websites, and joins us to share exactly what you need to know. PLUS he shares some resources that will make implementing it and benefiting from it so much easier.Dan is accredited by both the Chartered Institute of Marketing AND the Institute of the Data & Marketing Association! And via his consultancy Coleman Marketing he’s worked with many household names and startups over the last 20 years including Phase 8, Virgin, Hotel Chocolat, and Cath Kidston. Wow that is some broad experience![Originally part of our 'Q4 Updates' Month with episodes 110-114]Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

Chase Clymer is the co-founder of Shopify agency Electric Eye, AND host of the Honest eCommerce Podcast.He's joining us to discuss the ins and outs of the latest set of Shopify Editions updates - including giving you much needed clarity on how it can benefit you, and how you can avoid the bright shiny objects within the list.[Originally part of our 'Q4 Updates' Month with episodes 110-114]Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

Magda Houalla is the Director of Marketing Strategy at Aspire, the influencer marketing platform for high-growth eCommerce brands that’s used by over 700 brands to manage their influencer marketing. Magda has been deep in the world of creating influencer marketing partnerships that drive sales since 2015 – so it’s really awesome to have someone with her depth of experience here. We're discussing why you should be doing Influencer Marketing in 2022, how to get started, AND the top strategies that are driving results right now.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Rick Magennis is back on the podcast again to take us through how to get started with Affiliate Marketing (Plus what's working in 2022).Rick has been in eCommerce marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder at BearCat Media, an affiliate marketing agency. Platform agnostic they’re all about driving the right results for each client. And he’s also recently founded Partnership Discovery to help brands find new affiliates more efficiently.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

We're exploring how you can get new customers at a great price, who are a great fit for your business by partnering with your own customers.Our guest is Jason Bell, Director of Partnerships at LoyaltyLion – one of the leading customer loyalty and engagement platforms. So who better to discuss how you can partner with your own customers to increase sales?And, yes, we'll also be asking for the latest and best loyalty marketng tips too.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

We're exploring how you can get new customers at a great price, who are a great fit for your business by partnering with other brands, retailers, and eCommerce stores.Plus our guest will reveal the new service he's built to make it really easy for you to do just this.Simon Rigby has run his own eCommerce store, spent 30 years running an office supply business, and now mainly spends his time coaching other business owners… but he’s also the founder of My Flyer Inserts – built to help eCommerce businesses swap parcel inserts with each.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Becky Hopkin runs my favourite Ads agency – Digital Gearbox. As well as doing great work for a number of eCommerce brands they also run our ads across Google, Facebook, and Reddit.She's back on the show to take us all through the various Facebook Ad formats we can use, and when and how to use each one for the best results.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, and right now – a lot of that is based on User Generated Content –aka UGC. We're discussing what the FOUR types of UGC ad should be using are, where to put them in the sales funnel, how to create them, tips for great video and optimisation and a fair bit more Facebook Ad insight on top of all that as well!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Everything you need to know to improve your videos and graphics this year. (and save time!)Ben Ryder is Head of Creative at Nest, and previously Content Specialist at Lululemon. Ben’s helped make Nest one of only a handful of agencies awarded top tier Facebook partner status – awarded because they’re that good at managing your ads. With a client list including Huel, Papier, ME+EM and Ted Baker.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Colby Flood is the founder of Facebook Ads agency Brighter Click, who regularly 2x or 3x their client’s Facebook Ad revenues. They’re managing over 20 million in ad spend, and have managed over 75 happy clients! He’s also recently been invited to join the Forbes Business Council! AND become an Entrepreneur.com Leadership Network Advisor.He's joining Chloe in this episode to dive deep into one Facebook Ad strategy - the founders story ad. We'll talk about how to create it, what sort of story works best at different stages of the sales funnel, different approaches, and how to scale the results. Be scared of the founders story ad no more!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

If you listen to our sister show eCommerce MasterPlan, you’ll have recently heard me chatting with Rob about his phenomenally successful new eCommerce venture where they achieved sales of £200k in just the first 8 weeks of trading.Well, Rob’s here to explain the detail of how he created the Facebook Ads that achieved that, which is a service he’s now offering other eCommerce brands through his marketing agency TIME.Listen to the end to find out how to get his free 'Empathy Blueprint' which will make everything we discuss super straightforward.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

For our 100th episode our host, Chloe Thomas, will be answering YOUR questions.She's picked the 9 biggest questions we've been sent in to give you the answers you need to succeed this year. If there's a question you've been meaning to ask... we bet it's covered in this epic episode.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. He's back AGAIN on the show to share his insight on why you should get your CRO fixed before your SEO. AND sharing LOTS of great new tips to improve your SEO and CRO performance. PLUS we're talking GA4, Google Analytics 4 as well.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Justin Seibert is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world.. Justin and his team have been helping clients with their SEO marketing for well over a decade.In this episode we’re exploring… an under discussed part of SEO – using SEO to manage your online reputation and maximise your marketing impact.Yes we’re talking about taking control of the search results page. Both removing any negative things from your brand search page, AND how to take over the page completely!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Brandon Leibowitz got his first SEO job WAY BACK in 2007! Building the SEO power for a new eCommerce site with over 10,000 skus. Soon after that he founded his agency “SEO Optimizers” where they are all about… Getting More Sales From Google Using SEO so you can Stop Spending Money On Ads.In this episode he's chatting with podcast host Chloe Thomas about the latest and best linkbuilding strategy for your eCommerce store - and it's something everyone can do!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

In this episode, we’re going to be getting into how Customer-First Data and Zero Party data can be used to improve customer retention – upping those all-important CLV stats, and stopping your competition from stealing your customers!This episode is a simulcast (of sorts!) with our brand new eCommerce MasterPlan Virtual Summit that goes live today! 10 hand-picked experts are sharing the key tactics you need to grow your business in this challenging year – 5 sessions on acquisition, and 5 on retention.If you want access to the whole event for FREE– just head to eCMP.info/summit where you might be in time to catch some live sessions, but where you’ll DEFINITELY be in time to catch the replays. And it's ALL free.Gemma Banks is the Senior Marketing Director for the EMEA and APAC at Klaviyo, and she’s been helping brands like you improve their eCommerce marketing since 2013! She really knows her email marketing eCommerce stuff! We're so pleased she could spare the time to join us to cover this essential topic.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Komal Helyer really knows her email marketing! She is the VP of Marketing at Email marketing platform Pure360, AND Chair of the DMA Email Marketing Council. She’s been in marketing for even longer than me – always focused on helping clients find the best strategy and drive the best possible results.AND she’s just been named one of "20 Email marketing experts you need to follow” by Mailcon.We're sharing tips on.... UGC, Content automisation, Interactive content, Hyper personalisation, AI optimisation... which all includes post purchase campaigns, welcome campaigns and a few more bits and bobs too!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Laura’s been helping business owners and marketers improve their Pinterest performance for over a decade! Sharing the best strategies, and how to make those strategies work time and time again for you. One of the latest areas she’s seeing success in is using Pinterest to grow your email list – and that’s what she’s here to tell us all about in this episode.Not only will you learn EXACTLY how to use organic Pinterest Posts to to grow your email list, you'll also find out how to accelerate that with Pinterest Ads AND learn the key tips for any kind of success on Pinterest. Laura really knows her stuff!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

My guest Gen Furukawa is the co-founder of Prehook, and host of the Cart Overflow podcast. He created Prehook to help Shopify merchants create amazing experiences through quizzes and product recommendations and in the process has become an expert in using quizzes to grow your email list.We're discussing WHY you should be building quizzes into your email sign up strategy, HOW to set that up, and HOW to use the data you collect to grow your sales.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

My guest Becky Hopkin runs my favourite Google Ads agency – Digital Gearbox. As well as doing great work for a number of eCommerce brands they also run our ads across Google, Facebook, and Reddit. We're chatting about all things you should be doing to improve the performance of your Google Shopping Campaigns - PLUS what you need to know about the new "Performance Max" Campaign type.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Guest Alex Hogan is head of marketing for PushON a full service eCommerce agency specialising in Magento, SEO and Paid Media, so he gets to work across a range of eCommerce brands every day. And he has over 10 years experience driving eCommerce sales with Google Ads. We're discussing all the latest tips and ideas for improving your keyword ad performance, including changes to match types (broad match modifiers, phrase match etc), keyword scultping (yes negatives!), responsive text ads, AND why goals and automation are essential to get set up right.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

This bonus episode is our response to what’s happening in Ukraine.It’s VERY low-fi – no jingles, no ads, and edited by Chloe!!! Because I wanted to get it out fast (this is hitting the airwaves a mere 2 hours after we recorded it), because we’re putting it out on multiple podcasts AND because it just feels totally wrong to put ads in an episode like this.So what’s this episode about?Earlier this week Matteo reached out to see if I’d be up for sharing what he and his team are doing to help in Ukraine – in his words “to help the professional network to fight this war”.So we’re going to talk about how those eCommerce skills are being leveraged to helpAnd we’re also going to share how you can help Matteo and his team, AND I’ll share a couple of other clever ways to help that I’ve come across recently.Yes, we are doing an episode on a war. BUT if you’re a regular listener you’ll know my way of coping with big scary things is to get practical – so this is not going to be a ‘guilt-trip you into donating’ infomercial – more a celebration of some of the amazing people and things that are happening in response to the awfulness.My aim is for this to be an inspiring and hopeful episode, not one that will make you sad. None of us needs more sadness.In fact - I felt more positive after recording this than I did before!My guest Matteo Grassi is ex-ShopifyPlus, the CEO and Co-Founder of Popup, a no-code eCommerce platform, AND co-founder and advisor to Viceroy Group a “humble and happy umbrella company of DTC brands” (great description from their LinkedIn profile!).Between the two companies, they have team members from all over the world, including… Ukraine. So Matteo and the team have been quick to work out how they can help their own team members, AND leverage their skill sets to help the Ukrainian people cope with the day to day challenges of this war.Here are the links to how you can help:- Support Matteo’s work via Commerce4good at chloelink.com/commerce4good- Get your Ukrainian designed Tshirt (and add a helpful tip!) at www.artists4good.store- Hire Ukrainian talent at https://remoteukraine.org/- Find real ways to help Ukraine from wherever you are in the world - chloelink.com/ukrainehelp- What to do as a business guide – chloelink.com/ukrainebusiness - And one last one… Simon Wharton is running 100k this month for the Disasters Emergency Committee so you could just sponsor him on his just giving page – chloelink.com/simonThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

Andy Splichal is the author of the Make Each Click Count book series, host of the Make Each Click Count Podcast, founder of Make Each Click Count University, AND founder of True Online Presence. An online marketing strategist with over two decades of experience helping companies increase their online presence and profitable revenues.Andy’s just re-released his bestselling book – “Make Each Click Count the T.O.P. guide to success using Google Ads”In this episode we're dipping into Andy's knoweldge to find out what you should be doing with your Google Ads account right now, AND how to get started succesfully. PLUS get some top advice on the further dead of cookies on the Google platforms.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Zeze Peters is a ROCKET SCIENTIST – no really he is. But he’s spent most of his career working in digital and in 2017 founded Beam.City to simplify advertising, and help businesses stop wasting money on un-optimised adverts, and save the time it takes to manage and optimise ad accounts. So if you’ve ever thought that running a successful Google Ads account was rocket science… Zeze’s here to explain how it can be a LOT easier than that.It's time to save time, and money, and stress - we're exploring all the ways you should be considering automating you ad activity - and we'll be straying beyond Google Ads into Facebook Ads and more too.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Laura comes highly recommended for her Google Ads skills by the CEO of one the UK’s leading Shopify agencies Blend Commerce – thanks for the tip Adam! Laura is the owner of Sweet Digital a fully remote digital marketing agency, and has over a decade of Google Ads experience.We have a blast chatting through how to use multiple parts of Google Ads to maximise your ROI by targeting multiple stages of the customer journey funnel.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Paul Hendrick is the owner of DJH Advertising and Catalogues. He has nearly 40 years award-winning experience helping mail order brands (both startups and established distance selling power houses!) drive sales with catalogues and off the page advertising.Discover everything you need to know about Off The Page advertising including, exactly what it is, what ads work best, how much it costs, potential return - and how to get started. These are basically offline Facebook Ads - but with higher profitability.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Sue Monhait is the host of the Gift Biz Unwrapped Podcast, where she helps handmade product businesses to grow. And she’s also the owner and CEO of The Ribbon Print Company, a B2B eCommerce business selling customised on-site ribbon printing hardware, software and supplies. So for both her own business, and in helping her audience – Sue really knows how offline selling events can benefit your whole business.This month we’re all about OFFLINE MARKETING and so far we’ve exploring sending marketing through the post – from small highly personalised direct mail pieces to highly scientific, highly profitable catalogue mailings.In today’s episode we’re exploring something TOTALLY different – how can you use short term face to face selling events to grow your business. Yes, we’re talking selling at markets, gift fairs, events and even running your own pop up.How do you make these events a success? And maximise their positive impact on your business?Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

David Lockwood has been involved with the direct mailing and marketing of impressive UK retailers throughout his career. After 20 years driving growth for top UK online brands like Boden and Direct Wines he co-founded the Tapestry Agency to help multi-channel retailers grow faster and more profitably. Chloe and David are discussing the opportunities that mail order catalogues give you for both customer acqusition and customer retention. Revealing lots of things you probably didn't know were possible catalogues, and providing clear insight on how to get started, and make sure your campaigns are successful from day 1. If you're looking for an alternative to Facebook Ads - this is an episode for you.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Charlotte Pearce is on a mission to help brands be more human. She’s a Forbes 30 under 30, and founder of Inkpact, where her and her team help brands like Gymshark, John Lewis, and Tiffany to increase sales in the most offline, scalable, personalised way possible! She's on the podcast today to outline how using personalised direct mail can increase Average Order Values by over 30%, AND make your customers 50%+ more likely to buy. It's email marketing automation in the real world.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Josh Chin is the CEO of Chronos Agency, and host of the eCommerce Profits Podcast. He’s all about scaling DTC brands with lifecycle marketing – across the email, SMS, and push marketing channels. Using lifecycle marketing Josh and his team drive an average revenue lift for their clients of 23%, and are generating 8-figures in monthly trackable revenue across email, SMS and push marketing. With performance like that – who better to talk about exactly how to make your lifecycle marketing work for you.We discussthe role of each of the lifecycle marketing channels (email, SMS, apps, push), how to set yourself up to do it well, a few tips on what's working now - AND why you might want to add an App into your channel mix...[Originally part of our 'Post-Cookie Marketing' Month with episodes 80-83]Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, so Antoine is perfectly placed to explain all about what’s working on Facebook Ads right now.Antoine outlines the 2 campaigns that are working REALLY well in eCommerce right now, how to deal with the conversion tracking issues, AND why creative is now king.[Originally part of our 'Post-Cookie Marketing' Month with episodes 80-83]Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

Elena Kostova has spent the last few years helping retailers and brands leverage the power of SMS in their marketing and customer communications plans.She's sharing all the latest tips for launching and growing SMS marketing campaigns for your brand. Including growing your list, triggered/automated campaigns, and the blast sends that work.[Originally part of our 'Post-Cookie Marketing' Month with episodes 80-83]Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

Ben is President and co-founder of Octane AI, the zero-party data marketing platform for eCommerce. He’s also a best-selling author, a member of Forbes 30 under 30, and used to be editor-at-large for Mashable.Zero Party Data – what is it? How do you get it? Why do you need it? How do you use it?I met today’s guest at an eCommerce conference run by the Shopify agency swanky– and he was so great at explaining all this – I had to get him on the show so you all could benefit too.[Originally part of our 'Post-Cookie Marketing' Month with episodes 80-83]Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

We're ending the year with a marketing heavy hitter.... Marcus Foley is co-founder at Tommy who work with global brands and movie studios to deliver some of the most innovative marketing campaigns of this digital era – all designed to grab the consumers attention. Their clients include… (wait for it!) Netflix, Amazon Prime, TikTok, Reb Bull, Coty (the group that includes brands such as Burberry, Adidas, and Gucci), and Disney. That means that Marcus and his team are constantly pushing the boundaries of what digital PR, content marketing, and events look like, and he's come on the podcast to give us the insight on how we can create the marketing that's going to make the difference in 2022.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Tomasz Sadowski is CEO at Opinew, a Shopify review app, recently a Shopify Staff Pick! Tomasz founded Opinew 6 years ago to make it easier to BOTH collect reviews, AND use them to improve conversion rates, and create more customer-focused marketing. He's sharing brilliant tips based on all he and his team learn from looking across what's working for their customers. Prepare for a full on masterclass as we learn the latest tips on Collecting Reviews, Using Reviews to improve conversion rates, AND Using Reviews to improve your marketing performance.UGC is super important for 2022 and beyond - so you really need to be deploying all Tomasz's advice.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Maria Soleil is an award-winning marketing consultant who helps purpose-driven businesses achieve growth and revenue with better marketing strategies and impactful content. She has almost 10 years of experience in marketing and communications roles across a variety of sectors including media, non-profit, B2B multinational, and travel. Maria is passionate about working with brands that value people and the planet as equally as profit.We're discussing two BIG topics (1) how to give yourself the confidence to shout about the great things your business is doing with confidence (including the UK's new Green Claims Code legislation) and (2) what does it mean to be an ethical marketer.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Jon started his career directing award-winning TV at the BBC, and since 2005 has been helping brands leverage the power of video marketing via his agency Hurricane. He’s also the bestselling author of “Video Marketing” which is all about Creating Engaging Video Campaigns to Drive Brand Growth and Sales”, now in it’s second edition, and translated into 5 different languages!!We're discussing how to create the video that will increase your sales, including what works at different stages of the funnel, where to start, how to set yourself up for success, AND why you shouldn't be investing in a big brand video.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Emma Schermer Tamir has been crafting the copy that turns browsers into buyers since 2014. At her agency ‘Marketing by Emma’ they help eCommerce brands by creating the perfect copy at every (and any point) that copy is required. With a particularly impressive track record in product pages. Listen to find out exactly how to make your product pages convert like crazy!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Rick Magennis has been in eCommerce marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder at BearCat Media an affiliate and influencer marketing agency. Like me over the last few years, he’s seen the worlds of influencer marketing and affiliate marketing collide – often with fantastic consequences.What can we learn from Affiliate Marketing to make our Influencer Marketing better - LOADS.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

6 years ago Jenny left the world of media and publishing to create the influencer marketing insights platform that the brilliant, big, fashion brands she was working with needed. Wearisma is now a key part of the influencer marketing activity of brands as diverse as New Look, Ann Summers, Made.com, Michael Kors, Clarins and Hermes. Working with such a variety of brands means Jenny and her team are at the cutting edge of how Influencer Marketing is evolving.We're discussing the key criteria to consider when looking for new influencers, we also get into:starting with your own customer base, avoiding tokenistic marketing, and the influencer pyramid.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Yes - podcast advertising IS a form of Influencer Marketing and it is a lot easier to get into than you think. Heather’s been in marketing for a couple of decades – and for the last five years has been specialising in podcast advertising at True Native Media. There she and her team connect brands with independent podcasters to create great stories and ultimately drive sales. Frankly, I can’t think of anyone better to give us the 101 on podcast advertising!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Cody started his Influencer Marketing journey brand-side at QALO (the creators of the silicone wedding ring) spending 3 years growing it from nothing to work with a wide range of influencers – both in size, and interest niche. He then took everything he learnt there to co-found influencer marketing agency Kynship – who focus on building a community of influencers for their clients – not just the transactions. We discuss what tactics are working for Cody's clients right now including - seeding, dark posts, white listings, UGC content, relationship building and much much more.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Angeley has had a fascinating career including time working for Amazon, Intuit Quickbooks, and GoDaddy! Throughout she’s been focused on helping companies and markets grow – especially through using research and customer insights. In fact, the company she now works for (Latana) are all about helping brands like all of you make better marketing decisions through the insights they deliver. We discuss what brand tracking is, how it's central to loyalty, where it fits into the customer journey too.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Michael is a Professor of Marketing in Haub School of Business at Saint Joseph’s University in Philadelphia, Marketing Consultant and Author of multiple excellent books on consumer behaviour including his latest bestseller “The New Chameleons: How to Connect with Consumers Who Defy Categorization”. We're exploring how to create 'true' loyalty with your customers.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Raul’s spent the last five years at ReferralCandy helping eCommerce brands turn the loyalty they’ve built with their existing customers into a new customer acquisition channel!Loyalty marketing isn’t just about customer retention – there’s also a LOT to be gained from encouraging your loyal customers to bring in new customers… so in this episode, we’re getting into referrals. What a good referral program looks like when you should set one up, and what incentives to use - plus a few more bits and pieces too!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

As head of marketing at LoyaltyLion, there’s not much Fiona Stevens doesn’t know about how brands are creating successful loyalty programs! So, quite frankly, we couldn’t run our first month on loyalty without getting Fiona on board! Hit play to find out WHY you need a loyalty program, WHAT it can do for you, WHEN you should add it to your marketing mix - and lots of clever ways to make it deliver what you need it to.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

In this episode, we have everything you need to know to make this year's Black Friday (and whole holiday season!) super successful for your business. Our 7 eCommerce experts share powerful advice that's going to help you make this year end on a high for your business, despite all the crazy stuff that's going on right now. Our experts include: Jessica Totillo Coster from the eCommerce Badassery Podcast10,000 Customers' Lucy BloomfieldDigital Gearbox's Becky HopkinJon Tucker from HelpflowMatt Edmundson from the eCommerce PodcastHost of the Honest eCommerce Podcast Chase ClymerAND our host Chloe Thomas shares her advice tooExpect to listen to this episode twice!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Susan has been helping improve social media marketing for nearly 10 years, with experience across both B2B and B2C channels she’s got plenty of tips to share with us. Not least because right now Susan works at Tailwind – and Tailwind is ALL about making social media marketing easier AND bringing you more results. We get into content repurposing from all sorts of angles! Why? Because it's a technique that will help you improve your social media content AND save your time and energy.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Katie Wight is the founder of KW Content, a global content and social media marketing agency where for the last 4 years, she’s been focused on supporting purpose-driven brands. Before that she spent 5 years as Content Marketing Manager at various retailers. We're discussing a fool proof process for increasing your organic social media engagement levels (on any social media platform) - it all starts with a killer strategy, and then (of course) there's some optimisation! Lots of tips and practical advice in this episode.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Allison Scholes is an Instagram Coach who helps her clients build their Instagram presence through organic methods, focusing on making it both fun and easy! In this episode she's sharing her 3Cs and 3Vs approach to Instagram growth - it's super clever, and super easy to implement.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Miruna Dragomir’s been in marketing since 2015 and for the last 3 years been in charge of Marketing at Planable – a platform that simplifies running social media campaigns. In that time she’s talked with hundreds of social media teams learning about how they manage their resources to produce excellent campaigns. We're discussing the risks of not having the right social media processes in place, and how to put those processes inplace so that your team don't spend all their time chasing sign offs!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Shash Singh is the founder of paid traffic agency Linx Digital. Via Linx he and his team have spent the last six years helping eCommerce brands find high ROI ad strategies. Pivoting from platform to platform, and strategy to strategy to find the best results. We're talking through everything about YouTube Ads - who do they work for? What's the recipe for success? How can you run them in house?Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

Robert is the founder of live stream commerce platform Korkuma, and a Forbes 30 under 30 to watch this year. For the last 7 years, he’s been fascinated with how humans and technology interact with each other, looking for innovative ways to make the experience better for both the user and the company behind the tech. Robert and his team are at the cutting edge of this new (to the west, it's already driving huge revenue in Asia) marketing method. Hit play to find out all about it, and how to make it work for your business.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

In this episode host, Chloe Thomas is catching up with Ian Leslie to talk payment systems - and it's much more exciting than you might think....Up until recently, Ian’s been the Chief Marketing Officer at US furniture retailer Industry West (and been a regular guest discussing the cool new marketing and platform developments he’s been doing there, on our sister podcast eCommerce MasterPlan.). He’s now working at Bolt as the Senior Director of Retail Advocacy, helping Bolt to make their products ever more awesome, AND retailers to get the best out of Bolt. We're discussing what's happening in the checkout space, and how you can use these new tools to improve your conversion rates, and thus the performance of ALL your marketing.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

In this episode host, Chloe Thomas is chatting with TikTok experts… Kris Sugatan and Holly Rae.Kris is the founder and CEO of Sugatan, where she and her team focus on growing eCommerce brands to 8 figure revenue using sophisticated and super creative social media ad strategies. She’s also the host of the Sugatan Effect Podcast.Holly is an eCommerce video ads strategist and Sugatan’s TikTok specialist.We're discussing what the opportunity is on Tik Tok, and how to take advantage of it.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Lorna Leaver is the Marketplaces Engagement Manager at GS1 UK where she helps marketplaces and retailers to work well together. Previously, she has worked in house at big UK retailers Boohoo, Dune, and Mothercare running their marketplace sales. For the last 10 years, Lorna’s been working with and selling on many, many different marketplaces. She's taking us through the 5 things it's essential to get set up right before you launch on ANY marketplace. Get them right and selling and growing will be straightforward. Get them wrong and you will have big problems later on. Think of this episode as your essential pre-launch checklist.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Jon Tilley is the co-founder and CEO at Zonguru, an all in one tool set for amazon sellers. He’s been in online advertising and eCommerce for over 15 years. And for the last 6 years he’s been focused on helping brands sell more product on Amazon, by getting deep into the data. We're chatting about how you can successfully launch a product on Amazon, grow your Amazon sales AND use that to leverage growth of your own store sales too.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Thomas has been in the marketplaces world since he started with Amazon in 2007. For the last four years he’s been getting deep into the world of product and price comparison, first at Pricesearcher, and now with his hugely successful startup aisle3 – where he and his team are creating “an online shopping time machine”. We're discussing the reasons you might want to NOT sell on marketplaces - and the questions you should be asking yourself to work out if it is or isn't the right way to go for your business.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Chris started out as an eBay seller, then founded the UK & Europe’s premier resource for marketplace news, tips, and advice – Tamebay. We're discussing WHY should you be considering selliing your products on the marketplaces, the different strategies you can follow, how to protect your brands and a lot more!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Nick’s been improving search performance, and driving sales for over 600 clients, including many retailers (big and small) for over a decade. We’ve been friends for a few years now and I love how Nick always comes at SEO from a non-SEO perspective! AND he's the host of the Winning with Shopify Podcast.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Adam is an eCommerce specialist who has been involved in all sorts of eCommerce over the last 10 years – from running his own Etsy store, to being the marketing-person at a series of eCommerce brands. He now focusing in on SEO and helping Shopify and WooCommerce retailers to hit their first £1m.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Dixon’s career as an SEO specialist stretches right back to 1999 when he founded one of the UK’s first SEO agencies (still going strong today). Many in the SEO world know him best as Marketing Director at the awesome SEO tool Majestic… but for the last 12 months, his primary focus is on inLinks.net, where he and his team are building a new way to build your marketing presence.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

My guest is the brilliant Luke Carthy. SEO consultant, CRO expert, and new eCommerce startup founder! And we're discussing how to leverage your faceted navigation (your product filters) to maximise SEO performance, AND improve conversion rates.Get all the links and resources we mention at KeepOptimising.comRegister now for the FREE eCommerce MasterPlan Virtual Summit 2021 at keepopt.com/summitEpisode sponsored by Klaviyo

Diana is the Social Media and Community Manager for the SEO Unit at SEMRush – which means she spends every day helping site owners improve their SEO performance. She’s been both helping others and doing digital marketing herself – including managing SEO - since 2006! We're getting into how you can learn from your competitor's SEO efforts to improve your SEO performance saving you time, and improving your results.Get all the links and resources we mention at KeepOptimising.comRegister now for the FREE eCommerce MasterPlan Virtual Summit 2021 at keepopt.com/summitEpisode sponsored by Klaviyo

Justin is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world. Justin’s been named on the Hanapin Marketing “Top 25 Most Influential Pay Per Click Advertising Expert” list three years running, so we’re very lucky to have him here sharing the latest tips and tricks for your keyword search campaigns. We'll also be talking about Google's increasingly powerful automation tools, Dynamic Search and Discovery Ads.Get all the links and resources we mention at KeepOptimising.comRegister now for the FREE eCommerce MasterPlan Virtual Summit 2021 at keepopt.com/summitEpisode sponsored by Klaviyo

In one way or another Richard’s been in digital marketing and eCommerce since 1999, working in a range of sectors, and helping retailers in a wide variety of ways. He’s now best known in the eCommerce space as the CEO & Founder of the eCommerce Marketing Agency eComOne. Richard and Chloe are getting into the best ways to optimise your Google Shopping Campaigns to increase GSC performance. With tips for both beginners, experts, and those managing it all via an agency.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Becky is the Owner & Managing Director of Digital Gearbox, a specialist pay per click agency originally founded and set up by none other than me! So yes, I know just how brilliant Becky is at Google Ads. Becky’s been in digital marketing and eCommerce for over a decade, and has spent the last 8 of those years helping businesses make the most of the latest Google Ads techniques.Get all the links and resources we mention at KeepOptimising.comRegister now for the FREE eCommerce MasterPlan Virtual Summit 2021 at keepopt.com/summitEpisode sponsored by Klaviyo

Mike is the co-author of the world’s best-selling Google Ads book – “The Ultimate Guide to Google Ads”, now in it’s 6th edition, and which if you don’t have it on the bookshelf, or on your kindle – you can’t really call yourself a Google Ads expert in my opinion... He’s also the CEO and founder of one of Australia’s largest independent Google agencies – the award-wining WebSavvy, and normally speaks at events around the world including Traffic and Conversion Summit.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Arlen is the COO and Co-founder of OSI Affiliate Software, and he’s been in the affiliate marketing world for over 20 years. PLUS he’s the host of the eCommerce Marketing Podcast who have recently gone past 200 episodes. We're talking about how to get started wtih affiliate marketing. including whether to use a network, or your own software, how to grow affiliate sales with influencers and much much more.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Chris is the CMO of Publisher Discovery, and has been in the affiliate industry for over 20 years, including being part of the team that launched the buy.at network. He’s also on the PMA Board of directors, and is a highly respected voice in the industry – always trying to find ways to help retailers improve their affiliate marketing performance. It’s a pleasure to have him here on the show.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Ami is the Chief Operations Officer at Webgains the hi-performance affiliate marketing network. She’s been at Webgains for over 4 years helping their international growth by connecting the right publishers and advertisers. Before that, she spent 5 years at Vouchercloud so it would be fair to say Ami REALLY knows her Affiliate marketing!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Rick has been in affiliate marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder at BearCatMedia an affiliate marketing agency. Platform agnostic they’re all about driving the right results for each client. AND he’s recently run a whole event sharing affiliate marketing best practices called Affiliate Management Expo.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Corinne is the senior content marketing manager at Postscript, and a deep-thinker about all things eCommerce! She gave some amazing advice over on eCommerce MasterPlan for our expert shows earlier this year – so when I decided we should bring SMS into our email marketing month there was only one person to call on.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Kunle is an eCommerce obsessive, an ‘outsourced CMO’ and advisor to a range of D2C product businesses. He’s been involved in eCommerce and online marketing since the early 2000s, and is now best known at the host of the 2x eCommerce Podcast. It's always great to catch up with him, and this time we're talking about the best ways to segment your email data AND how to then use those same segmentations to improve your social media advertising.Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

Gabe is the Director of Customer Success at Omnisend, and prior to that he was on the Bronto team at Netsuite – so Gabe’s got some serious eCommerce email pedigree! We get into the latest tips and tricks around email sign ups - including Wheels of Fortune, Quizzes, to discount or not to discount?, and pop up testing.Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

Val is the founder and Chief Email Optimizer at Fix My Churn. AND an email obsessive. Val’s been obsessed with helping eCommerce businesses improve their email marketing performance for over a decade. In this episode she shares her 'Dinner Party Strategy' an easy to follow template for structuring the perfect 6-part Email Welcome Campaign. It's possible to build and put live within just 24 hours of learning about it - so if you've been struggling to create a Welcome Campaign that turns your email sign ups into buyers - you really need to listen to this one!Between recording and releasing this episode Val's become a Customer Evangelist at Klaviyo - how cool is that!?Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

Jessica’s been in eCommerce for even longer than me! (that’s over 20 years) She’s owned and run her own multi-6 figure bricks and mortar boutique, spent 6 years running a 7-figure online store, and now she’s ‘the Klaviyo girl’ building out clever, effective, game-changing sequences for her happy clients. In this episode, we get deep into WHY you need a great post purchase campaign, and how to get it set up right. Lots of clear guidance in this one!Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

Neil’s career kicked off when he created the SFN Expo and used just online marketing to bring 1,000s of consumers through the door every year. In 2016 he took all he learnt building that business and turned it into an agency that over the last four years has helped 1,000s of entrepreneurs worldwide create crazy-converting Facebook Ads that create game-changing sales. In this episode we're getting into THREE key parts of a successful Facebook Ads strategy. The 3 Audiences you should be targeting, how to construct the right offer to get them buying, AND 8 steps to perfecting your ad copy. SOOOO many great tips in this episode you'd be crazy not to listen.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

John was recently head of growth at Purelei (just named fastest growing Shopify store in Germany in 2020) and is also co-founder at Volt, a Facebook Ads agency that specialises in Dark Posting. Dark Posting is one of the most exciting Facebook and Instagram ad strategies. Listen to find out what it is, how to do it, and the various angles John's found that work really well. By the end your brand will be BUZZING with ideas for your own marketing.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Lauren has been in graphic design since 2006, and over the years has got increasingly involved in what it takes to makes ad campaigns successful. In 2014 she consolidated her love for eCommerce sales growth and great ad design when she founded The Loft325. Working with many fast growth DTC brands she’s here to give us the latest tips on how to make our ad videos spot on.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

RJ has spent the last 15 years creating and selling marketing software to make our lives easier and our results better. In 2016 he founded Pattern89, an AI simulation tool that predicts which creative is going to work best – before you spend a single dime on ads. Handy eh!? In this episode he lets us in on what images are working best right now -AND how to work out the perfect image 'rules' for your brand. We also get into AI image assessment, AB testing and whole lot more. Oh, and a little bit around the IOS14 changes too...Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

In this episode our host Chloe Thomas is taking over to take you through how to work storytelling into your marketing in order to speed up time to purchase, increase likelihood of purchase, and increase repeat purchases and referrals. You'll learn about how to create your story, the types of stories that work, AND how to use your story in your marketing. This episode is PACKED with examples.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Luke started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. In order to do that he’s often getting into the details of analytics set ups to make sure what we’re seeing in our reports is (a) useful and (b) an accurate representation of what actually happened!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Shauna spend 4 years working in partnership for eCommerce site platforms Shopify and Kooomo before founding her own business Operate Remote in 2018 to help businesses create remote working environments that create highly engaged and productive teams. Although the Operate Remote business is only a couple of years old it has already been named one of the Top 10 Leadership Development Coaching Companies in Europe! We talk through the top 3 challenges of working remotely and how you can solve them to get your inhouse team, freelancers and agencies working in efficient, successful harmony.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Derric is the Chief eCommerce Technologist at eCommerce Tech, Since 2014 he’s worked across the eCommerce world – he’s been a marketing agency CEO, and been in house running the marketing for a beauty box subscription box called BoxyCharm (recently sold for $500m to Ipsy) AND helpdesk service Gorgias (recently closed a series A funding for $14m). Derric is all about getting the right tech stack in place for your business. In this episode we discuss just what that means - and Derric shares lots of tips on what you need and how to get it.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Joanna Steele is The UGC Queen, what Joanna doesn’t know about getting customer reviews and using them to increase sales is very little! Until Feb 2020 she was the Senior Reviews and Customer Generated Content Manager at Argos (one of the UK’s leading high street retailers and the 3rd most visited website in the UK after Amazon and eBay). She’s now an award-winning Digital marketing and eCommerce Strategist. We're discussing what to do to make the best use of your User Generated Content AND how to get it.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Shayne is Head of Marketing at 99designs. Shayne’s been in marketing for over 15 years, and has the perfect marketing aptitude list – a touch of nerd, a sprinkling of creativity, and a dusting of mathematician! So as well as knowing how the numbers need to stack up – he’s also VERY well versed in how the right design can totally change the results of a content strategy.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Mark is the Global Director of PR and Communications at digital operations solutions supplier Brightpearl. He’s been in PR for over 10 years working for content sites, hospitals, at a PR agency AND as Global PR Lead at eCommerce retailer Lovehoney. It’s fair to say that Mark knows PR inside out!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Back in 2003 Rand co-founded what has become one of the pillars of SEO knowledge sharing, and an awesome software tool set – yes Moz. Now he’s busy with a new software tool, SparkToro a market research and audience intelligence tool – that means it shows you what publications and people influence your target audience – aka the publications and blogs you should be including in your off-site content marketing activity.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Since 2011 Fynn has been helping business to tell their story. Most recently that’s led to him founding Matcha – a blog system developed specifically for DTC and eCommerce businesses. We chat about how to blog, what to blog about, why should should consider blogging, when you shouldn't blog and much more.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Chloe Bubert is an influencer and affiliate manager at Tailwind – which is an Instagram and Pinterest Scheduling and Analytics tool. As well helping lots of businesses make the most of their Instagram profiles, Chloe is also a fashion influencer and blogger in her own right.In the epsidoes we discuss what you should be posting on Instagran, how to use your Stories, using Hashtag optimisation to grow your followers, getting traffic to your site, and much more.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Dan is the author of the bestselling book “Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media”, AND co-host of “The Experience This! Show” podcast.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

For over 10 years Neal’s been deep in the world of social media running an agency (PDCA Social), teaching at 3 universities around the world, speaking at conferences around the world AND hosting the Maximize your Social Influence Podcast. Neal is also the author of the brand new bestselling book “The Age of influence: The power of Influencers to Elevate your Brand”.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Matt’s been in eCommerce since 2002, running his own eCommerce business – Jersey Company which since 2006 has global sales in excess of $75m. In recent years he’s branched out to help others and now hosts the eCommerce Podcast, and coaches many eCommerce businesses via his masterclasses and masterminds. We discuss how an eCommerce business should approach social media - what platforms to use, how to track performance, and what to say. Plus, quite a bit more!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Elle has been helping eCommerce stores grow for over 10 years at her business Curious Themes, both building over 150 Shopify stores AND as the host of the Curious Themes YouTube channel where she has over 30,000 subscribers for her Shopify training videos. Well, Elle’s not just awesome at Shopify – she’s also a dab hand at online advertising, and this year she’s turned her attention to mastering Pinterest Ads both for her business and the many eCommerce stores she helps.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Kevin owns several successful eCommerce Stores, hosts the Digital marketing Fastlane podcast AND runs the #1 Facebook Ads agency Voy Media. In the last episode we got deep in to securing your Facebook Ads success by getting your account structure and audience targeting right. In today’s episode…we’re covering the other part you need to get right – your Facebook and Instagram Ad creative. We’re talking about what to do with your images and your videos, we’re talking ad formats, AND we’re talking about the copy that goes into them as well.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Sarah is the head of delivery at Nest Performance. For the last 4 years Sarah’s been deep in the world of PPC running ads across Adwords, Facebook, Instagram and more. Over the summer Nest did a HUGE research project to identify the key trends we’re likely to see this Q4 in the Facebook / Instagram ad space. That culminated in the report “CHRISTMAS 2020: CRUNCH TIME FOR THE OVERCROWDED ECOMMERCE MARKET”. Sarah joins us on the show to share the key findings AND cover the key strategies you still have time to implement to make sure your Q4 achieves your target ROAS or CPA.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Mark is one half of the awesome Hammersley Brothers, CMO of the award winning eCommerce growth specialists smartebusiness AND author of the excellent book ‘The Business Owner’s Guide to Google Shopping’. Which is exactly what he’s here to talk about today. We covered everything Google Shopping Campaigns - from the basic 'how to make your SmartShopping campaign work better' right through to some super clever advanced campaign structure set ups you can use to maximise the sales and minimise the costs. We also get into ad formats, how Google keyword search ads can help you improve your GSC results AND much much more.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

In this episode we have everything you need to know to make this year's Black Friday / Cyber Monday super successful for your business.Our 9 eCommerce experts share powerful advice that's going to help you make this year end on a high for your business. Our experts include:Shopify's Kristen LaFranceVoy Media's Kevin UrrutiaOmnisend's Rytis LaurisJessica Totillo Coster from the eCommerce Badassery PodcastYouTube star Elle McCann from Curious ThemeseCommerce Tech's Derric Haynie10,000 customers' Lucy Bloomfieldhost of the 2x eCommerce Podcast Kunle Campbell.Expect to listen to this one twice!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Lucas has been involved with online marketing and selling for over a decade, including running this own eCommerce store for 5 years. In recent years he’s focused in on the world of turning customer support from a cost centre to a revenue and conversion driving activity as part of his role at leading eCommerce helpdesk provider Gorgias. We’ve lots of tips to use your live chat (and other customer service channels) to give your customers the support, answers and pushes towards buying they need to place those orders and thus improving your conversion rates. That includes who should be manning your live chat, automations, optimising it, where and when to deploy it and a whole host more! We even get into using customer service to improve the performance of your Facebook ads!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Mogens Møller is the CEO and co-founder at Sleeknote where they help us turn visitors into subscribers. He’s been in eCommerce for over 10 years and is just a little bit obsessed by user experience and conversion optimisation. In fact he’s just spent 3 months conducting more than 240 usability tests on the world’s biggest online stores, across both mobile and desktop. And he's on the show to share what he's learnt.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Lucy Bloomfield grew her eCommerce business to over 10,000 customers in just 18 months, and now she helps other retailers replicate her success. When we caught up over the summer she mentioned she’s currently seeing some amazing results by focusing on customer personas – I know how many of you struggle with these and how powerful they can be so it was a no brainer to add that into our ‘Increase your Conversion rates’ focus.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Ian has been involved in the world of site search since 2013, helping retailers throughout the UK and beyond to leverage ever cleverer algorithms to improve the experience of searchers on their website, and therefore (of course!) the sales achieved on a website.When we decided to spend a month covering improving onsite conversion rates, Onsite Search was a topic we had to cover, and Ian was at the top of my list to come on and talk about it.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

We couldn’t talk SEO in 2020 without talking about Google’s decision to make the listings on the ‘Shopping’ Tab free.In this episode…that’s exactly what we’re getting in to. Where you can do it, how do it, how to optimise it, and what it could do for you…Justin is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world. Justin’s been named on the Hanapin Marketing “Top 25 Most Influential Pay Per Click Advertising Expert” list three years running, so he knows plenty about the paid side of Google Shopping – and he been busy helping retailers make the most of the ‘free’ side ever since Google announced it earlier this year.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Not yet heard about Dynamic Rendering? Me neither! That's why I've got Geoff on the show to tell us everything we need to know. Listen to find out what it is, how it can make a BIG difference to your SEO performance, who it works well for - and lots more. Geoff is the ex retailer behind the SEO success of Overstock, and the founder and CEO of Huckabuy.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

We talk about why you should care about long tail keywords, and why they represent a great opportunity for increasing sales. Then we get into why your category pages are a GREAT place to optimise for long tail keywords.Then Kristina shares her 8 Step Framework for taking the workload out of targeting long tail keywords with your category pages. It's a VERY clever framework, and one that helped one of her clients increase sales by $100,000s in just a few months. Have a listen to find out more.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Technical SEO 101 - how to make sure you're letting the search engines in, and giving them a good impression of your site. We chat through how to identify how good (or bad) your technical SEO currently is, and how to fix some of the common issues.Luke Carthy started his SEO career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. One of the areas he regularly sees making big changes to performance is getting technical SEO right – so it was a no-brainer to get him on the show to help all you improve your SEO performance.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

It's always a pleasure to catch up with Kurt Elster, host of the Unofficial Shopify Podcast. Especially when we get to chat about a topic close to both our hearts - email marketing automation.Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

Earlier this year Kate Barrett from e-Focus Marketing published a FASCINATING report looking at how retailers in the UK and US are gathering email data. The results aren't pretty! In this episode we explore what we can learn from the results to increase the growth of our email lists.Plus, Kate will be sharing her email marketing insider tips.Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

A surprising number of DTC brands have yet to embrace email marketing - so it's great to be chatting to Louise Read from Klaviyo about how DTC brands are using email marketing to build a stronger customer relationship and sales growth.Plus, Louise shares her Email Marketing Insider Tips.Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

We've covering a more advanced email marketing tactic with dotdigital's Gavin Laugenie. Find out how you can use preference centres to take your segmentation and email marketing performance to the next level.Plus, Gavin will be sharing his email marketing insider tips.Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

Very exciting to open our show with Chad S White the best selling author of 'Email Marketing Rules: Checklists, Frameworks, and 150 best Practices for Business Success'.We get into:metrics, goals, benchmarkingmanaging inactive email addressesemail list growthPlus he shares his email marketing insider tips!Episode sponsored by KlaviyoFind everything Keep Optimising at KeepOptimising.com

Episode 000: Welcome to the Keep Optimising Marketing Podcast - in this episode host Chloe Thomas explains what the show is all about and how you can get the most from it.Don't forget to subscribe so you don't miss a single episode.Full details of the show can be found on our website https://keepoptimising.com[updated November 2021]

The Keep Optimising Podcast is the marketing focused show from the makers of the mullti-award-winning eCommerce MasterPlan Podcast.A weekly audio-only podcast that focuses on a different marketing method (think email, SEO, Google Ads etc) each month. Each guest has been hand-picked by host Chloe Thomas because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.You can hear a new episode for free every Wednesday.Each episode is audio only and lasts about 45 minutes.AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.To get all of this for free – look us up right now on Apple Podcast, Spotify or your podcast app of choice by searching “Keep Optimising” (with an s not a z) and hit subscribe.Find out more KeepOptimising.com