A weekly podcast for aspiring filmmakers looking for advice from working professionals and how their stories can inspire you to grow your business and craft.
EPISODE 167: Diminishing Returns
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https://create-compelling-stories.teachable.com/p/how-to-tell-compelling-stories
www.atdavidlee.com | Instagram @atdavidlee | YouTube www.youtube.com/atdavidlee
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9/19/2024 • 12 minutes, 26 seconds
EPISODE 166: Create Compelling Stories Course Is Out!
Link to the Course Fam!
https://create-compelling-stories.teachable.com/p/how-to-tell-compelling-stories
USE CODE SAVE50 to Save 50% for the first 24 hours only. The filmmaking course will be available to purchase from 9/08/2024 - 10/01/2024 only, so please don't wait.
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9/8/2024 • 9 minutes, 54 seconds
EPISODE 165: Retainers Revisited
And hereeee weeeee gooooooo! Talking about retainer clients and some ways you can negotiate the price and duration for your retainers.
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8/21/2024 • 19 minutes, 50 seconds
EPISODE 164: Passion Projects - Has Your Passion Died Out?
When we decided we wanted to become filmmakers I know all of us had dreams and goals of producing and writing original ideas that inspired us. At the same time we all had businesses to grow and maintain and along the way we put our passion projects to the sidelines only to be forgotten as time passed on. However, I still feel that as filmmakers we need to create at least one passion project every year in order to fuel our hearts but also to grow as creatives. What are your thoughts?
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7/31/2024 • 15 minutes
EPISODE 163: Do Clients Care About Quality???
An interesting question is it not? As creatives we all certainly care about quality but do our clients and the agencies we work with care just as much? If not, is there a world where we can utilize much more affordable equipment for those projects and still offer a competitive rate to do so? I think so, let's chat about it.
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7/19/2024 • 11 minutes, 22 seconds
EPISODE 162: Rates in 2024 - IATSE
Have you wondered what others are charging? How about the big boys under unions? Today we're talking just that, RATES. What are the actual rates for those who are under IATSE and working in the commercial space? There's a great breakdown of them all which you can find here https://www.mediaservices.com/showbiz-software/showbiz-labor-guide/#tab-which-union-rates-are-included - the PDF is free to download once you register some basic information about you. With that said, let's get into the episode!
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6/17/2024 • 13 minutes, 30 seconds
EPISODE 161: Pros & Cons - Working Direct to Client
When working directly with clients compared to being brought on by a production company or agency there are some pros to that path along with some cons. What are the pros and cons that can help better inform you of which path in your career you'd like to take? Let's chat about it!
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6/6/2024 • 14 minutes, 31 seconds
Episode 160: They Wanted A TVC...
Today we're breaking down a recent commercial project that was three-fold; part TVC, part testimonial and part 30 sec promo. Rather than making this episode an hour long i'll just breaking down one scene that is a day interior with the challenge of white walls and no direct window to light from. Make sure to check use the companion web page on my website for the visual breakdowns.
https://atdavidlee.com/episode-161-they-wanted-a-tvc/
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5/25/2024 • 13 minutes, 38 seconds
Episode 159: Camera to Cloud Experience
On a recent shoot for the First Omen Premiere in Santa Monica, CA the production company had a quick turn around time for the deliverable and chose to use a Atomos Shogun with Atomos Connect to get the footage uploaded ASAP to their remote editors. Did it work? What issues did we run into? Listen to this week's podcast episode to learn more!
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5/5/2024 • 12 minutes, 51 seconds
EPISODE 158: New Camera, Sort Of
On the cusp of NAB 2024 (I was working so I wasn't there) there were so many new release from cameras, lenses, AI integration with NLEs and more. Although I haven't made the purchase of any brand new release, yet, I did purchase a new camera package. Well the camera isn't new but listen to the rest of this episode to find out what I did end up buying for the business.
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4/28/2024 • 17 minutes, 59 seconds
EPISODE 157: Fake It Til You Make It
Imposter syndrome can be a real thing especially in our business. Perhaps you're asked to do a project that you've never done before, how do you respond to that? Should you "FAKE IT TIL YOU MAKE IT" in order to get the job? What impact will that have for your future career if you do it too much? Let's talk about the thing!
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4/7/2024 • 14 minutes, 8 seconds
Episode 156: Start Positioning Your Services
As we're already heading into the middle of 2024 have you asked yourself, "man I really need to start leveling up my business but i'm stuck..". Perhaps you feel you should be charging more as the cost of living has gone up and you've been charging the same rates for the last 5 years. For some of us the thought raising our rates brings anxiety through the fear of our clients and network not wanting to work with us anymore. That will happen with some clients but the vast majority of them will level up with you but that only happens when you take action to make the change first.
If you enjoyed this episode please rate it and let me know how i'm doing! Follow the podcast if you're loving the content and share it with your friends!
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3/17/2024 • 15 minutes, 6 seconds
EPISODE 155: I Made This Netflix Quality....
Did I or am I BSing you? Hard to tell especially when other content creators on YouTube are creating videos with click bait titles as well! Today's episode is more about perspective and honesty, virtues that apparently content creators still value less than the views they get on their videos but hey who am I to judge? I hope you enjoy this episode as always and if you do please rate the podcast on Apple podcast it would certainly help out!
3/11/2024 • 12 minutes, 52 seconds
EPISODE 154: Your Network Is WHERE You Work
Have you wondered how to branch into new industries? Perhaps you've been doing your regular bread and butter type shoots but have always dreamt of doing fashion videos? Your network is where 99% of your leads come from and if it's comprised of directors and producers within a very specific genre, well that's the type of work you'll get. In today's episode I talk about ways to reach out to producers/directors in order for you to start doing the type of projects you truly want to be involved with.
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3/4/2024 • 11 minutes, 18 seconds
EPISODE 153: Why Shooting Coverage Matters
When I first started my career it was a lot of verite/documentary style coverage. Which usually meant going hand held and running around grabbing what I felt were interesting shots. As my career progressed and working on larger sets with more demand for a structured approach, I soon realized that my approach was had too many faults. There was a lack of coverage that not only made my time on set longer than needed but in the edit there were a lot of gaps in where I could have told a more thoughtful story. Today i'd like to explore the concept of coverage and why it matters to you as a cinematographer.
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2/26/2024 • 15 minutes, 12 seconds
EPISODE 152: Is Everyone Leaving YouTube?
Question Mark ?!
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2/19/2024 • 11 minutes, 57 seconds
EPISODE 151: Awkward Moments On Set
Last year on a commercial production I was there was a very awkward moment on set that. One of those situations where you have to ask yourself, "if I were in that position what I would do?". I wanted to share that experience so that if you ever find yourself in a similar situation you'll be prepared to respond in the best way possible.
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2/12/2024 • 10 minutes, 30 seconds
EPISODE 150: A Case for Hard Light
The last few years we've seen a huge cross over from photography to cinematography, with many adopting the ultra soft light look. Nothing wrong with soft light at all, give me a 12x12 of magic cloth with a grid all day! However, there are instances where balancing between having both hard and soft light has created a new paradigm shift away from your traditional soft source lighting. Today I wanted to talk about how i've been incorporating both types of light and how you might find it beneficial as well.
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2/5/2024 • 11 minutes, 36 seconds
EPISODE 149: GEAR SESSIONS - CRD BAGS
Today I wanted to provide a brief review of the CRD Bags and if they're worth it. I own a few of them including the Medium and Large size CRD bags along with their velcro labels which I really love. So...are they worth it??? I think they are, but i'll let you decide after listening to this episode!
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1/22/2024 • 13 minutes, 31 seconds
EPISODE 148 - Time to Renegotiate Rates
A brand new year means the potential for new rates and budgets. In this episode I wanted to talk about some ways to communicate with your clients the increase of your rates whether that be your day rates, rentals or the entire budget itself.
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1/17/2024 • 17 minutes, 15 seconds
EPISODE 147: BUY, KEEP, SELL...
It's that time of the year friends, where all the pre NAB and Cinegear hype is coming in! New equipment to water our mouthes and to delete our bank accounts with. However, I believe the beginning of the year is the best time to start to look at the equipment you have right now in order to identify which you need keep, sell and what business purchases make sense for your in 2024. Let's chat!
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1/8/2024 • 12 minutes, 6 seconds
EPISODE 146: YOUR SOCIAL MEDIA PRESENCE IN 2024
Should you still be posting to Instagram these days? What about YouTube, is it still worthwhile creating video content on a very saturated platform? I believe it is, but you also should have a very specific goal in mind otherwise your time and effort might not be put towards the best areas in your life. In today's episode i'll be covering some of the reasons people shy away from posting more on social media and ways we all can get over the initial hump to growing our personal brands and thus our businesses.
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1/3/2024 • 13 minutes, 15 seconds
EPISODE 145: YEAR IN REVIEW 2023
HEREEEEE WEEEEEEE GOOOOOOOOOOOOO
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12/30/2023 • 47 minutes, 52 seconds
FIGHTING THE FLATNESS - NIGHT INTERIORS
Today we're breaking down a scene from the feature film I was on earlier this year. We'll take a look at one of the night interior scenes and the approach I took for fighting against what could otherwise be a very flat and dark image. Link to the breakdown images will be right here for you to follow along!
https://atdavidlee.com/breakdowns/
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12/19/2023 • 22 minutes, 1 second
EPISODE 143: TOOLS FOR SUCCESS, NOT GEAR RELATED
Is this a joke? What do you mean tools for success without gear?!?! Clickbait??? Nope, just real talk on how to set yourself up for success when it comes to the business aspect of being an owner/operator. Things like communication, team management, client expectations vs your own person needs are skillsets that will help you grow your business year in and year out.
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12/11/2023 • 23 minutes, 36 seconds
EPISODE 142: HOW AI WILL CHANGE THE INDUSTRY
With the recent strikes in the industry concerning mostly the use of AI, I felt it was time to make this episode as some crew members i've spoken to this year have been concerned around AI taking away jobs from practically every department of production. From working on virtual production sets to speaking with union members I can honestly say that you don't need to be worried about AI taking away jobs. At least for the foreseeable future...
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12/4/2023 • 25 minutes, 2 seconds
EPISODE 141: SELLING THE KOMODO
Yup, she's gone boys but she had a great run for the last two years. As 2024 is approaching i've already started my business purchase sheet for next year and the Komodo would have been sitting in a pelican probably for the rest of the new year. So let's have a little chat and why I decided to let the Komodo, go.
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