Daniel was an overworked UPS driver who turned his life around 360-degree after his daughter was born.Today he’s a Top Voice on LinkedIn running his own marketing agency called Ghostright.We dive deep into his best practices, mindset, networking strategies, and his experiences while he scales his voice into a multi-channel brand.Dan’s someone who’s been building for nearly half a decade, slowly growing his audience and his network.His insights are not only key for scaling a brand sustainably over the long-term, but also for things to look out for if you’re someone who’s in the early stages of building your own brand.We’ve been friends for a long time and his journey has been inspiring. I’m so grateful to be able to share this time & space with him and “talk shop.”Follow Daniel on LinkedIn for a daily digest of media & marketing here:https://www.linkedin./in/dankading/Stay in touch with our Founder & Host, Mel here:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

This guy is a LinkedIn video master. It’s none other than Alex Sheridan. I love Alex’s videos as they’re super creative and engaging.They stand out in a noisy feed so I was curious to find out how he does it.He was happy to share with me…How he shoots so much content and keeps it captivating.How he edits his creative videos? And the nuts and bolts of his content process.Seriously, this stuff is enough to have you shooting your own videos in no time. If you’ve been meaning to get into video posts, or you want to create more creative videos - listen to Alex’s process. And remember tofollow Alex Sheridan on LinkedInhttps://www.linkedin.com/in/alexbsheridan/follow ‘Mellonie Francis’ on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

Over the last four to six months, Rob has captivated my attention with his personal brand.Rob has positioned himself as a thought leader within the legal recruitment space.Very targeted niche.Legal content might sound like a snoozefest, but Robert makes you hit that follow button on his profile on LinkedIn.How?Because he knows how to position boring content into engaging content, it’s a skill.In this podcast episode, we talk aboutThe scarcity of content in the legal sector and how Rob is changing the game.How Robert creates engaging content.The unique twist that sets his content strategy apart.A fascinating exploration into the world of legal content and personal branding.If you are in the recruitment or legal space, Follow Robert Hanna on LinkedIn, He will inspire you 👇🏼https://www.linkedin.com/in/roberthanna/And remember to follow ‘Mellonie Francis’ on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

Dorian is a seasoned entrepreneur who previously scaled a company from scratch to a grand team of 130 and to 7 million ARR solely through cold calling.Whilst scaling companies, he saw how difficult it was for salespeople.Salespeople had to use so many solutions to extract data, perform outreach, calls & follow-ups.Doing so was costing sales teams time, and therefore money.That’s how ZELIQ was born - an AI-driven sales platform.In today's talk, we uncover:The transformation of the end-to-end sales process through AI and automation.Strategies to balance quantity with quality in sales prospecting.How AI is personalizing sales outreach to maximize closing rates.If you're curious about the cutting edge of sales tech, put this episode in your queue.Remember to:Follow Dorian on LinkedIn:https://www.linkedin.com/in/dorian-ciavarellaFollow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

This episode is a special one as I speak to self-proclaimed ‘nobody’ on LinkedIn, Joe McKay.He’s a LinkedIn ghost-writer who creates success for his clients whilst building a copy empire for himself.We dove into…How to craft impactful thought leadership content on LinkedinJoe’s top tip for ideation and creation The secret sauce for attention-grabbing hooksIf you want to get into the Linkedin content creation game, or you want to level up how you play, take a listen.Remember to:Follow Joe on LinkedIn:https://www.linkedin.com/in/jmckay89Follow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

I got the opportunity to sit down with the maestro of business exits, Mac Lackey.He’s a legend in the business world, successfully exiting six 7-8-fig businesses in his 25-year career (so far).With such an impressive track record, I was all ears for…How entrepreneurs should gear up for a successful exit The biggest misconceptions surrounding mergers and acquisitions And how to get the highest premiums Mac divulges his exit strategies, providing an impromptu masterclass on how to do it right.So, if you’re like me, and planning a successful exit is on your goal list - this one’s a must-listen. Hosted on Acast. See acast.com/privacy for more information.

I sat down with the super stylish serial entrepreneur, Lisa Teh.She’s a force to be reckoned with in the entrepreneurial world. With an impressive portfolio, including a cutting-edge marketing agency attuned to Web 3.0 and a unique toothpaste brand, Lisa shows us you can carve whatever path you want. I loved delving into:How she steers her entrepreneurial journey through the ups and downsHow she pivoted from fashion marketing to tech iconAnd the secret behind balancing multiple successful ventures.She is a TOTAL boss and one of the most authentic and down to earth entrepreneurs I’ve spoken with.If you’re hustling in the startup scene, or you’re toying with the idea of launching your own product - this one’s a must-listen. Remember to:Follow Lisa on LinkedIn:https://www.linkedin.com/in/lisateh Follow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

This sit down sesh was a refreshing deep dive into who we are behind the business. I’ve known Alex Kain for some time and we usually talk software. His company Human Pixel is a software development automation company.But, I got super intrigued when he suddenly shared his philosophy and I asked him to tell me more.We riffed on what the world would look life if:We treated strangers as if they were your family?We did good for others because it’s the right thing to do?We lived by the four pillars of ‘Universe, Self, Inner Circle, and Community’? And That the world needs a clean sweep.This is special episode about having greater respect for each other and how we can make the world a better place with some very simple daily actions. If what you read so far, is resonating with you, listen to Alex Kain’s philosophy.Follow Alex on LinkedIn:https://www.linkedin.com/in/mralexkain/ Follow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

Melanie Borden is a major Linkedin personal brand.I noticed her and just had to find out how this woman was on fire. In this episode, she shared her exceptional journey to 140,000 followers.How she started with no intention to be a major influencer, and no monetisation purpose. And that’s the secret of how she’s done so well. She tells all and her major tip is: when starting a personal brand, if you start with nothing to sell for first year, you can achieve way more success.I love it. Melanie also shared her secret content creation process which takes her only 1 hour a month to maintain her personal brand! Find out about the secret process within this week’s must listen sesh.Remember toFollow Melanie on LinkedIn:https://www.linkedin.com/in/melanieborden Follow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

I love getting into it with another marketing agency owner. This time it was Chris Roche, CEO at Catalyst Consulting.We got stuck into:Why the design of your website should be the last thing you focus on Facebook is not only for B2C, but also B2BWhy you should have a retargeting layer on Facebook and YouTubeHow to work with a small budgetHow to divide time between organic and paid adsWhy you need to turn ads off during the Christmas period And the mega-bonus…Chris' content creation process.This is vital insider info for anyone thinking of running Facebook or LinkedIn ads.Remember to:Follow Chris on LinkedIn:https://www.linkedin.com/in/thechrisrocheFollow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

Welcoming Will Wang to the podcast stage…He’s the Founder of Growth Labz and the god of using emails to land fortune 500 companies.I picked his brain, so you can all benefit from his stellar strategies.What I found in there:The best practices for email subject lines The best practices for writing a cold emailsThe optimal length for an emailAnd, the golden ticket…How to build the best converting lists for email lead generationRemember to:Follow Will on LinkedIn:https://www.linkedin.com/in/willwangliveshere Follow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

I sat down with SEO guru Rand Fishkin, co-founder of MOZ and SparkToro.He’s legendary in the marketing and SEO world.Amassing 400,000 Twitter followers and 139,000 on LinkedIn, and growing.Now I had to know:What it took to kickstart MOZWhere his genius ideas come fromAnd how he navigates the tricky waters of bringing an idea to marketWe discuss his current business, SparkToro which was built with a single goal: to help marketers know their audiences inside out.So, if you’re in the trenches building marketing products, or you’re thinking of turning a product into a service - this one’s for you.Seriously, this guy’s practically a god in the SEO & marketing universe.So, I was glued. And you will be too. Remember to:Follow Rand on LinkedIn:https://www.linkedin.com/in/randfishkin Follow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

In a special edition of our podcast, I was interviewed by Dreamdata's Laura Erdem.We discussed the power of ChatGPT in marketing and I shared my secrets on how to use ChatGPT for LinkedIn.I hope you get huge value, and can use some of these secrets to build your brand on LinkedIn.Remember to:Follow Laura on LinkedIn:https://www.linkedin.com/in/lerdemFollow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis/And if you want to be notified when we drop another podcast like this one, hit follow.And I would very much appreciate you leaving a review so my podcast can help others crush it on LinkedIn and in business. Hosted on Acast. See acast.com/privacy for more information.

I caught up with Mark Stouse who is a GOD at using Linkedin polls.His polls attract A LOT of attention. His insights caught my attention.In this podcast we dive into Mark's Linkedin journey and how brand can make or break SaaS startups.The Ex-CMO of Honeywell's Aerospace arm is now the CEO of SaaS platform Proof Analytics. A marketing analytics company helping B2B companies to forecast, prove, and optimize ROI on marketing.Mark is one of the most influential analytics leaders in marketing and you'll see why in this episode.Follow Mark on LinkedIn:https://www.linkedin.com/in/markstouse/Follow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis/If you want to be notified when we drop another podcast like this one, hit follow.And I would very much appreciate you leaving a review so my podcast can help others crush it on LinkedIn and in business. Hosted on Acast. See acast.com/privacy for more information.

LinkedIn has changed.The algorithm has gotten a lot tougher.That's why I sat down with the God of LinkedIn Algorithm Richard Van Der Blom to find out "How to Drive Growth on LinkedIn in 2023".In this live event, we both share our content strategies, commenting strategies and thought leadership frameworks which will see you win on LinkedIn in 2023.This episode is jam packed with LinkedIn gold.Don’t miss listening to this episode if you want to crush LinkedIn in 2023.If you liked this event style podcast - let me know and I'll run more events like this with top LinkedIn gurus.Follow Richard on LinkedIn here:https://www.linkedin.com/in/richardvanderblom/Follow Mellonie Francis on LinkedIn here:https://www.linkedin.com/in/mellonie-francis/ Hosted on Acast. See acast.com/privacy for more information.

There are only 5 entrepreneurs in Australia who have hit the type of success Tony Nash, founder of Booktopia has. I mean the guy bootstrapped his company to a $100 million ARR!He is one of the most astute business entrepreneurs I have spoken to and I’m proud to share with you his story and his strategy on how he built a 300M ARR business (yes he is up to 300M ARR now) out of nothing. Follow Tony on LinkedIn:https://www.linkedin.com/in/nashtony/Follow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis/And if you want to be notified when we drop another podcast like this one, hit follow.And I would very much appreciate you leaving a review so my podcast can help others crush it on Linkedin and in business. Hosted on Acast. See acast.com/privacy for more information.

Dina Calakovic is a LinkedIn power writer.She's a master at authority marketing and has quickly grown her following to 64,000 followersIn this episode we get into:How she got into LinkedIn?How to write a great LinkedIn profile from top to bottom? Her content writing process?What she thinks of ChatGPT as a writer?The goddess of LinkedIn Profiles will have you rethinking your LinkedIn profile and personal branding.Follow Dina on LinkedIn:https://www.linkedin.com/in/dina-calakovic-authority-marketing/Follow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francisAnd if you want to be notified when we drop another podcast like this one, hit follow.And I would very much appreciate you leaving a review so my podcast can help others crush it on Linkedin and in business.And if you want to be notified when we drop another podcast like this one, hit follow.And I would very much appreciate you leaving a review so my podcast can help others crush it on Linkedin and in business. Hosted on Acast. See acast.com/privacy for more information.

Jasmin (Jay) Alić is one of the fastest growing LinkedIn Influencers.A teacher, a rapper and a Fortune 500 Copywriter who failed 3 times on LinkedIn, before gaining 70,000 followers in 18 months.His concise copy and beautiful carousels caught my eye and got me interested to find out:How he does what he does?How he got into LinkedIn?What's his secret to such rapid growth?What's his content process?How he designs such clean and beautiful Carousels?This episode with Jay will give you an insight on how to grow really quickly. And it isn't what you think.Follow Jasmin on LinkedIn:https://www.linkedin.com/in/alicjasmin/Follow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis/If you want to be notified when we drop another podcast like this one, hit follow.And I would very much appreciate you leaving a review so my podcast can help others crush it on LinkedIn and in business. Hosted on Acast. See acast.com/privacy for more information.

My guest Liam Darmody is a LinkedIn Influencer with 33,000 followers. A proud father, hot sauce aficionado who uses humour to great effect in LinkedIn.His authenticity really comes through and here is what we get into 👇🏼How he got into LinkedIn?What's his content process?How to add humour when creating content.How Liam uses personal branding as a employee?Liam has grown 33,000 followers big with his voice and I've crowned him the LinkedIn God of Humor.Follow Liam Darmody on LinkedIn:https://www.linkedin.com/in/liamdarmody1/And to keep up with more Linkedin Gods special news,Follow me ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis/Want more LinkedIn secrets, sign up for my LinkedIn secrets newsletter:https://www.areyoub2b.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

Want your content to convert? Want people to orbit around your content? Then this episode is for you. Richard Moore is a Linkedin conversion expert (for consultants and coaches)!Here is what we get into: How do you write content that gets your customers to orbit around you?How to convert profile views into $? [the secret recipe] What's Richards secret content strategy?Richard is a sales director turned founder of the LinkedIn Client Accelerator. A leading program for understanding the science and art of conversions from content on LinkedIn.He's a master copywriter and salesman who I know you'll find authentic and engaging.With 65,000 followers and his expertise in sales, I've crowned him the LinkedIn God of conversions. Follow Richard Moore on LinkedIn.And to keep up with more Linkedin Gods special news,Follow me, ‘Mellonie Francis' on LinkedInWant more conversion tips, sign up for my LinkedIn secrets newsletter Hosted on Acast. See acast.com/privacy for more information.

Want to know how to go from Zero to 37,000 followers?My guest Rosie Chong has gone from 0 to 37,000 followers in 18 months.How does she do it?What's her strategy?What's her secret sauce?Is a good selfie stick all it takes?Most importantly what's her content process?I'll be digging to find out ALL her secrets.Incase you haven't come across Rosie Chong,, she is a Social Media Strategist during the day and a personal branding expert at night. Currently 37,000 followers on Linkedin, and is crowned a Linkedin Goddess by me.Follow Rosie ChongLinkedIn https://www.linkedin.com/in/rosielchong/ And to keep up, with Linkedin Gods special edition news,Follow me ‘Mellonie Francis on LinkedIn https://www.linkedin.com/in/mellonie-francis/Want more LinkedIn secrets, sign up for my LinkedIn secrets newsletterhttps://www.areyoub2b.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

Want to know the secret behind creating content that goes viral, again and again and again?My guest Tasleem Ahmad Fateh 👽 receives 5000 likes, 700 comments, 60 re-shares on average daily on linkedin.How does he do it?What's his story?What's his why?What's his content process?I'll be diving into it all.Incase you don't know Tasleem Ahmad Fateh 👽 is an Australian refugee who has gone from delivering pizzas to currently building one of the fastest growing personal brands on LinkedIn. Currently 50,000 followers on linkedin, and is crowned a Linkedin God by me.Listen in.Follow Tasleem Ahmad Fateh 👽LinkedIn https://www.linkedin.com/in/tasleemahmadfateh/And to keep up, with Linkedin Gods special edition news,Follow me ‘Mellonie Francis on LinkedIn https://www.linkedin.com/in/mellonie-francis/Want more LinkedIn secrets, sign up for my LinkedIn secrets newsletterhttps://www.areyoub2b.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

This episode is a bit meta: a podcast about podcasts!I caught up with Tom Hunt, founder of Fame. Tom has essentially perfected the art of podcasting - and his winning format powers successful podcasts in almost every vertical.If you think the podcast game is saturated - think again!Tom's view is that if you don't have a podcast as part of your marketing, you don't have a marketing plan.He shares some jaw-dropping growth stats on the potential of podcasting for your business.And together, we tease out the best ways to get started. The best ways to get an audience. And the best ways to get ahead!Listen in as we peel the onion on how to build a successful podcast and what it will take to make it a hit!Highlights:The market for podcasts is BOOMING 💥 (3:10 - 5:51)Podcasts attract new business like a magnet 🧲 (6:37 - 7:46)How to produce a podcast efficiently 🦾 (8:00 - 9:49)Get past podcast perfectionism! (9:49 - 10:50)How to get more VIEWS 👀 (11:13 - 13:41)Sneaky tips to promote your pod (13:41 - 21:28)How to podcast like a PRO 🏆 (21:55 - 24:05)How to establish yourself as a thought-leader using podcast 🧠 (24:46 - 26:58)Use your podcast to drive ads 🍟 (26:58 - 30:07)The sneakiest hack for your personal brand 🤫 (31:23 - 33:28)Use podcast follows to drive your funnel (40:09 - 44:16)Speed up conversions with podcast (48:04 - 49:45)How to find the best podcast segments for social (49:46 - 53:00) Hosted on Acast. See acast.com/privacy for more information.

Marketing Ad spend going nowhere?Maybe it's time to consider partnership marketing.If that sounds nebulous and/or complicated - fear not:My guests this week on Innovative Minds have not only solved the puzzle, they've built a live marketplace where you can start partnership marketing today.The solution they've built empowers businesses from any vertical to find the right partners - easily.Jamie Pitt and Ryan Elliot are co-founders of Partnar.ioTheir customer-centric, psychographically-driven segmentation strategy is elegant and ingenious.And their own journey to success reads like every startup founder's dream.Before they'd even built a product, they'd already landed a partnership with Hello Fresh. It took them just 10 weeks to go from 0 to post-revenue.If like me, you love new innovative ways of marketing, then this episode is a crucial listen.Highlights:Ramp up faster with partnerships 📈 (2:02 - 5:50)Inspo for thinking about partnerships (15:54 - 18:54)Give more to get more 🤯 (19:17 - 21:30)How long do STRONG partnerships take? 🕑 (22:19 - 25:45)Aim high and succeed - here's how! 💥 (25:50 - 29:07)B2B needs to catch up - here's how (29:44 - 33:46)What B2B businesses SHOULD be doing (35:39 - 39:10)Coming soon: Automated partnership campaigns! (39:27 - 41:05) Hosted on Acast. See acast.com/privacy for more information.

I know this might sound like an overstatement - but it's true:This week I caught up with someone who’s completely reinvented the selling process.Anil Menghani won LinkedIn’s first “Modern Sales Award”.Even better: His team is crushing it using these techniques!As Anil says: "The award recognises salespeople who are “LinkedIn savvy, who are really up there on their game of online engagement”Take note:Salespeople need to keep up with the changes or be left behind.And make no mistake:This is not the kind of sales I usually talk about - where you create content and people inbound to you.These changes have transformed traditional, outbound business development.Anil’s comments closely echo what Laura Erderm told me earlier:That salespeople who pass off LinkedIn marketing as “not my job” are not really doing their jobs!There’s a whole new playbook and it’s built around 3 C’s: content, community and commitment.And if you think that sounds more like “marketing” than “sales”, you’ve definitely missed the memo!Highlights:The 3 C's of getting sales (5:27 - 7:31)Turbocharge your Sales Navigator (7:40 - 13:25)Messaging that gets RESULTS (13:25 - 15:37)🤢 Check your LinkedIn personal hygiene! 🤮 (15:56 - 17:38)Use LinkedIn like Tinder ✅ (17:39 - 18:57)Slick automated outreach methods 😎 (19:04 - 23:05)Convert new connections to SALES (23:05 - 25:43)NEVER give up on leads (26:47 - 28:51)Attract more leads with multiple invites (28:52 - 29:56)EASILY reply to ALL new connections (30:24 - 34:27)How to build and manage audiences (34:44 - 37:00)5 Sales Nav searches you NEED (37:00 - 40:28)Zoom Info + Sales Nav = 🎯 (40:28 - 41:08)Use sales and content together (44:20 - 46:25)Create amazing content EASILY (46:37 - 48:05)Dear salespeople: Content is ESSENTIAL! (49:32 - 53:08)Stop censoring staff on LinkedIn! 🤬 (53:08 - 58:07) Hosted on Acast. See acast.com/privacy for more information.

I’ve proven it, over and over again:Personal branding does NOT take a lot of time.And considering the modest cost, it’s MASSIVELY profitable.Yet, CEOs are STILL sitting on the fence:Telling me, over and over again:❌ "I don’t have time"❌ "I'm waiting on funding" 🙄NO!That passive mentality is a road to NOWHERE!In this episode, I show you how iconic, successful brands achieved that success - by making SMART investments, at the RIGHT TIME!So no more excuses! Get you the success you deserve in 2023!Highlights:Why you need to MAKE time for content! (01:39 - 2:26)Why you can’t afford to wait for funding (02:28 - 04:06)How to multiply AND speed up your success (04:06 - 07:46)Why you must STOP obsessing over lead generation (07:47 - 11:00)How to 7x your conversions (11:28 - 12:56)Want more inspo and advice from the BEST marketing experts? 🎙️ areyouB2B.com/podcast 👈 check out our full podcast page. Hosted on Acast. See acast.com/privacy for more information.

This week, I spoke to Tracy Clark - the life-changing life-coach who unleashes the “multiplier mindset” onto the business world.I was actually a little nervous about this podcast.But I needn’t have been!Within 30 minutes, Tracy calmly walked me through the steps of finding my higher self as an entrepreneur.Her process is intuitive to follow, but packed with psychological and business insight. And that’s key to Tracy’s success:Unlike most life coaches who offer advice to founders, Tracy has walked the talk. She founded a successful business long before moving into coaching.Here’s the growth journey I took with Tracy:How to shift your mindset (05:47 - 10:16)Be the RIGHT kind of leader for YOUR business (14:37 - 18:40)How to reduce staff turnover through leadership (18:41 - 21:30)Do this to uncover your NEXT level goals (22:02 - 26:25)How to visualise and start achieving your next-level goals (26:26 - 30:55)Why you should unleash “multiplier effects” - and how to do it (30:56 - 34:15)How a life coach recommends using fear (34:16 - 36:41)The HEALTHY way to think about your own potential (36:41 - 41:47)Why you won’t succeed without an “identity shift” (52:12 - 56:35) Hosted on Acast. See acast.com/privacy for more information.

Most people fail with LinkedIn ads.If you want to be successful with LinkedIn ads, you need to make sure all the pieces are in place before you start running them.In this week's Aha Moment I walk you through everything you need to get right BEFORE placing an ad:First also need to understand the buyer's physiology.They hook them in with contentThat content must be enticing.And most importantly:You need to set a budget which adequately covers your total addressable market (TAM).Look, I get it - waiting for conversions to build up can be frustrating.It can be tempting to run ads prematurely, hoping to generate instant demand.But if you take the time to get everything set up first, your ads will be much more successful.Here are the steps I cover:Why you shouldn’t jump straight in (00:47 - 03:06)How to think about customer journeys (03:07 - 06:02)Where you should direct different types of prospects (06:03 - 09:09)How to increase ad effectiveness with content (09:10 - 12:00)Why you need a content production process (12:14 - 15:09)How to map your content process (15:29 - 16:21)The RIGHT way to set an ad budget (16:22 - 20:10) Hosted on Acast. See acast.com/privacy for more information.

Linkedin Marketing is tricky: Implementation is delicate. Execution is complex. And measurement is 😵‍Multichannel adds a whole new dimension of tricky, delicate and 😵‍.Our guest on Innovative Minds this week, @Laura Erdem is Accounts Executive at @DreamData - a revenue attribution solution for multichannel B2B marketing.She also utilises a highly effective LinkedIn social selling system which I believe is the future of both sales AND marketing on Linkedin.Her Linkedin content is punchy, positive and high-energy: Just like she is!Here’s what we discussed:What is this social selling?How to use social selling CORRECTLY on Linkedin (05:19 - 08:26)Why you should be cautious about Linkedin data (08:45 - 11:28)How to get results from Linkedin Live events (11:29 - 17:09)How to leverage content marketing for sales (21:00 - 25:07)How to double your connections in 12 months! (27:04 - 29:54)How do you create strong content hooks?How to produce LOTS of content as a salesperson?What you need to know about multi-channel attribution (31:58 - 41:15)Should you be using Google Analytics or is it dead? (42:17 - 46:08)How Laura creates content FAST? (46:29 - 48:37)How to convert more traffic with “teach, tailor, take control” (49:03 - 51:42)Which channels should you use? (51:43 - 53:02) Hosted on Acast. See acast.com/privacy for more information.

Too busy for #content #marketing?Do it in JUST 1 HOUR! 👇It's true:You can produce 20+ high-quality #LinkedIn pieces in LESS THAN an HOUR!That means:You can post high-impact stuff DAILY - in just an hour a week.But first - you'll need 2 VITAL ingredients:A great teamA strong processOn Aha Moments with @Mel Francis # 4, I give you a framework for building both.It's easier than you think - and less expensive.It'll take a couple of months to build to that, so in the meantime:I've also shared my 2 best POSTING tips, to help you 3x your views quickly!What you'll learn on this episode:Does great content cost a lot? (00:48 - 3:00)How to produce 20 pieces daily (03:20 - 4:28)How to build a bulletproof content process (5:15 - 7:00)When you should post and how often (8:50 - 11:02)Should you chase likes, comments or both? (11:05 - 13:01)Want it all done for you? ☎️ bit.ly/helpmewithmycontent 👈 Results guaranteed! Hosted on Acast. See acast.com/privacy for more information.

Want to conquer your industry - in just 4 years??Then you NEED to hear this 👇My guest this week on Innovative Minds with Mel Francis is someone who, frankly, I’m honoured to have even met, let alone worked with.Arjun Paliwal is the Founder and CEO of InvestorKit - and he’s one of the most inspirational founders you’ll ever meet.You might recognise Arjun from his regular spot on Sunrise, his articles in Property Investor magazine and his countless TV interviews.In just 4 years, Arjun has done what most would consider impossible - not just as a property analyst and investor, but also in the content marketing realm.Right from the start, I felt a personal rapport with Arjun on many levels:His immigrant background and the relentless hustle we learnt growing up that way.His passion for innovation.And his unstoppable self-belief.Arjun’s mindset is completely free of the attachments which hold most of us back - money, time and ego, for example. He sees life as a process of continually grinding yourself down, in order to build back stronger.I wanted to get to the crux of what makes Arjun the winner he’s become. And I asked some very personal questions in the process. True to form, Arjun provided honesty, grace and some really powerful insights, which every founder should hear.Here’s what we discussed:Why you need a growth mindset (2:37 - 5:13)How to act without fear (5:50 - 7:03)What to consider before growing your business (7:45 - 10:03)How to align your team with success (10:30 - 11:45)How specialising leads to SCALE (11:46 - 13:25)Why ego is death in professional services (13:25 - 14:57)Pay to play is the secret (15:21 - 19:00)How to get more from business coaches (19:01 - 21:49)Where to do your networking (22:00 - 24:00)How to adopt an abundance mindset (24:00 - 28:34)Why you need self-belief to be resilient (29:38 - 32:02)How to build your personal brand (32:34 - 35:12)How to experiment and grow with content (35:13 - 37:49) Hosted on Acast. See acast.com/privacy for more information.

On this episode of Aha Moments with Mel, I answer the number 1 question we get asked:How do I get more views on LinkedIn??There are a few things you can do, right now, to 3x your views.And if you play the long game, you can use these tips to 10x your views (or more)!I share tips on creating catchy content, building a support community, and using content partnerships effectively.You'll learn how to use LinkedIn's features to your advantage and how to create content that will get people talking.Plus, I've started a special group for LinkedIn users who want to connect and collaborate.So be sure to join us!Highlights:How to create catchy content [1:57 - 4:43]Why you should use iconic images in content [05:10 - 06:00]Why community on LinkedIn is important for content views [06:02 - 10:00]Why content partnerships WORK [10:07 - 11:50]How to never make another sales call! [13:04 - 15:40]You should join our LinkedIn secret community! [15:49 - 19:49]Request to join our LinkedIn secret community here?https://share.hsforms.com/1-Jlaxk6XRvCliY117SNf1Q39m3l?utm_source=Podcast 👈  Hosted on Acast. See acast.com/privacy for more information.

TOP SKILL NEEDED for big-wave surfing? 🏄🌊MINDSET 🧠On this week's episode, I had the pleasure of meeting a legendary big-wave surfer - and an iconic motivational speaker - @Mark Mathews.Mark always wanted to be a competitive surfer, but couldn't quite get there. It's not that he wasn't good - just that SO few are chosen.Just as he was about to quit professional surfing and learn a trade, the industry offered Mark a Faustian bargain:He could finally have the life he wanted - but only if he surfed a Tasmanian break so dangerous, literally every other pro in the country had refused to do it.He overcame his FEAT - and became an icon.But now, after decades of chasing 50-foot waves, Mark's found something incredibly powerful within himself that he learnt during his surfing career, that he's determined to share with the world.How to OVERCOME fear.And that outlier wisdom is the focus of the keynote speeches he now delivers to packed rooms - And I warn you: It's POWERFUL!If fear is holding you back from getting to the next level in your business or in your personal life - you NEED to hear this chat with Mark 🤙Here's what we got into:How to catch a break! [02:51]How to MASTER your fears and desires [09:23]Are you motivated by fear? That's OK! [17:54]How to use fear in business [22:43]Align your physical state with what you want [32:14]And I also give Mark some of my thoughts on:What you should learn from the analog marketing era [38:26]How to crush it on Linkedin [43:14]If you found this chat as inspirational as I did, please like it 👍 or love it ❤️Don't forget to leave a review!  Hosted on Acast. See acast.com/privacy for more information.

"Will I go viral?" 🦠When someone thinks about #content #marketing, that's generally their first question.And fair enough! That's the image of #contentmarketing we've all been sold!So Mel's Aha Moment #2 is all about the v-word: VIRALITY.We analyse 3 posts which (unexpectedly) went #viral for us in the same week.Was there an x-factor all of them shared?Can you even predict virality at all? Or is it a fluke? 🎲Maybe the mysterious "Thursday phenomenon" was in play! 🎃Whatever it was:Virality ISN'T really the point!Virality is just a sign you're doing everything else right.Learn how to think of virality more constructively - and what to do when it happens!Experience Aha! moments like:[00:59] How to pick a viral theme[04:21] How to make thought-leadership viral[05:24] What to do instead of chasing virality[07:05] How to glow up your content regularly[09:02] Where to focus instead of views[11:17] How to build a supportive "tribe"[14:08] Should you leverage the #ThursdayPhenomenon?If you found this chat as inspirational as I did, please like it 👍 or love it ❤️Don't forget to leave a review!  Hosted on Acast. See acast.com/privacy for more information.

Got a SH1T landing-page? Yeah, same here.It's not our fault: We just got SH1T ADVICE 👇🏽This week on Innovative Minds with Mel Frances, I speak to @Steven Lewis, Director of Copywriting at @Taleist Agency.Steven "writes copy that makes your phone ring" (his tagline).He's completely flipped the script on everything we've been told about #landingpages.He describes a landing page as basically a digital Gruen transfer:It's NOT there to sell anything. Ignore the flowers, look past the friendly greeter.Its ONLY job is to make your cold prospects feeling comfortable enough to enter your shop, free of any resistance to buying.It's all about disrupting the human need to protect the status quo - and turning cold traffic into hot traffic (FAST!)Like a #marketing microwave!After all the cold (but expensive) ad traffic I FAILED to convert in the past - this is EXACTLY what I needed!Take my advice as someone with sh1t landing pages until this NOW: This episode WILL increase your landing-page conversions!Here's what we (somehow) covered in 80 minutes:Why you need a great landing page [1:54]The ORDER of your Landing Page MATTERS [4:25]How to nail your landing page's "offer" [27:59]Is a "free strategy session"? a good offer [38:34]Key tips for writing effective copy [33:34]How to optimise email copy [49:14]Why PERSONAL & Authenticity wins [52:24]"Imagine they're your friends" when you’re writing [1:02:49]"Feedback" from ANYONE besides your customer is NOISE [1:10:58] Hosted on Acast. See acast.com/privacy for more information.

This week's episode of Innovative Minds with Mel Francis is a bit different:No guest, just me 🥰We've been running a lot of @Google ads this week - and we've gathered some really HOT insights to power-up your #digitalmarketing.This weeks podcast goal is 100% about sharing those lessons with you PLUS some more HOT insights.I dive into the stats around paid vs organic #content - focusing on the comparative sales-velocity of #Google vs @Linkedin.If you're weighing up which platform to use in your #marketing, you'll find this 26-minute episode SUPER valuable!Here's what I cover:Does Google bring in better leads than LinkedIn? [2:17]The conversion journey from Linkedin content is different [5:30]Why Gary Vee focuses on personal brand not company brand [8:32]Can paid traffic ever engage the way organic does? [10:27]Why are the leading influencers playing brand? [12:00]How we pick our podcast guests - and what it says about branding [15:02]What Hubspot recommends for driving inbound leads [18:37]Why you should create content based on customer-conversations [21:21] Hosted on Acast. See acast.com/privacy for more information.

Want better VIDEO content? 🎬This week's INNOVATIVE MINDS has you covered 👍🏽This week I caught up with @Cliff Coelho from storydriven.videoCliff is a video marketing genius - whose video #content is positioned to get SALES!I've been experimenting with a lot of different #video formats lately. So when Cliff accepted my invitation to join the podcast, I jumped at the chance to accelerate my own learning-curve.Cliff and I shared tips on video strategy, video production, targeting, scripting, stock footage or no stock footage and so many other key ingredients of good #video #marketing.It was a great cross-polination of ideas - and if you're trying to reach that next level of video content yourself, you'll probably get there much faster after listening to this chat!Here's what we dove into:Is it messaging or creative style that gets VIDEO views? [6:37]How to repurpose video content to text [11:16]How to optimise production value for LinkedIn [19:26]How to turn video content into a ever-green sales funnel [25:29]How to use video in your sales ad funnel [26:17]Writing effective copy for video [30:42]How to use your face to gain more video views [39:37]Video doesn't need complicated equipment [46:05]Optimal video ad-length [52:05]Want more money-making insights direct from the LinkedIn elite? 🎙️https://bit.ly/3RH4ZDR 👈🏽 check out the Innovative Minds podcast series 🔈 Hosted on Acast. See acast.com/privacy for more information.

Make Love Not Porn ❤️ ‍Like the idea? You're gonna LOVE the woman behind it 👇🏼This week, I podcasted with a very special guest: Cindy Gallop, Founder and CEO of Make Love Not Porn.As its name suggests, Make Love Not Porn is a #technology platform built to challenge mainstream concepts of sex - and showcase a more fully “human” side of sexuality.As you might expect, birthing this vision hasn’t been easy for Cindy: She’s battled censorship, discrimination and difficulty in fundraising from day one.But out of that struggle, she’s adapted smart and unique #digitalmarketing techniques - not just survive, but WIN!What she’s done with organic #personalbranding is absolutely incredible.I learnt a lot and I’m sure you will too!Here’s what we got into during our 46-minute conversation: Why Cindy decided to launch this venture [1:38]Her unique revenue-sharing model [7:41]The advertising blackout of human sexuality [12:33]Origins of sexual repression in the West [17:36]How big is the market for “real sex” content? [20:31]What to do when you can’t advertise [28:01]How women are revolutionising sex tech [35:46]The myth of money in porn [37:06]The revolution MIGHT be televised [40:04]Want more inspiration like this? Our podcast page has MUCH more: https://www.areyoub2b.com/podcast?hsLang=en 👈🏽🎙️💥 Hosted on Acast. See acast.com/privacy for more information.

Want to leverage LinkedIn for fundraising?Then you’ll enjoy my chat with @Håvard Lillebo, on this week’s Innovative Minds podcast.Håvard is a serial #entrepreneur: And a veteran of two mega-exits.He’s raised a whopping 140 million Euros for #startups - 6 million of it right here, on LinkedIn!Maybe that’s why, like me, he’s a @LinkedIn true-believer.Håvard and I actually met on LinkedIn - but we approach it from opposite corners:Having been part of so much disruptive business on this platform, I was especially interested in how Håvard now leverages LinkedIn to #disrupt investment.Along the way, he dropped some potent life-hacks - which I’ve already put to use.Highlights:Why should you use LinkedIn for fundraising? [1:29]How to create an investor following that actually invests! [6:51]The RIGHT way to think about RoI [11:02]Why laser-focused IPCs are key to your success [14:36]Inner Calm: The ideal founder mindset? [31:53]What the VC business taught Håvard [21:43]Why he spends over 2hrs per day on LinkedIn [47:53]The promise of 21st century robotics [49:45]Nanotech is back! [54:30]Developing your time-management superpowers [58:31]If you received as much value from this chat as I did, please like it 👍 or love it ❤️And don't forget to leave a review! Hosted on Acast. See acast.com/privacy for more information.

This week, I sat down with Belinda Agnew.Belinda is a huge advocate for women in STEM and has reached views up to 2 million Linkedin users with a single post!She is also the director of XEnabler: A developer of reliable apps, servicing multiple sectors, with over 2000 completed projects under its belt.Her personal brand is authentic, and when she comes up on the feed, you stop and read.After admiring Belinda's personal brand from afar, I got the opportunity to learn exactly how she creates cut-through memorable content.Here’s some of what Belinda and I got into:The art of personal branding [6:45]The importance of marketing [9:30]The 30-day Linkedin challenge [13:15]How to come up with winning content ideas [16:09]Turning the creative process into a product [18:51]The power of repurposing old posts [25:00]Which social channels get the best engagement [30:14]The best formats to use on Linkedin [33:10]If you found this chat as inspirational as I did, please like it 👍 or love it ❤️And don't forget to leave a review!  Hosted on Acast. See acast.com/privacy for more information.

This week’s episode was a real adrenaline rush - I caught up with Linkedin LEGEND Andy Foote!If you know what Andy charges, you’ll cash in by listening!! 🤑🤑🤑Now, I’ve been doing this Linkedin thing for a while. So I know who’s who in the Linkedin zoo.Suffice to say: Andy’s pretty high on the food chain! My staff didn’t think he’d accept our invitation.But you know me: I’m PERSISTENT!So when I realised Andy and I shared a connection to Richard Van Der Blom, I thought “This could actually happen!”Sure enough: I got him for an hour - and I feel richer already 💰(The power of Linkedin, amirite?)OK - enough fangirling! I think we’ve established that when Andy speaks, intelligent marketers listen!Here’s what we chatted about:The content-development and creative process [2:19]The best tools to use as a content creator [4:59]Why Andy uses empty pages! [8:14]Avoiding Linkedin FOMO [12:47]What is engagement, really? And what metrics are most important? [18:41]How to be proactive with your content [21:45]Should CEO’s build a personal brand? [27:44]What’s the ‘990 rule’? [35:17]Whether to use Pods [41:08]Why doesn’t Linkedin boost shared posts? [46:41]What can TikTok add to your content marketing? [52:02]You’ll enjoy listening to my new (and expensive) friend, Andy. Especially if you’re here to make money! ---------------------------------------------------------------------🙌 Like this episode? Let us know by leaving a review!Or better yet, connect with Mel on LinkedIn Here 👈 Hosted on Acast. See acast.com/privacy for more information.

This episode Jed Ng, the founder of Angel School and I dive into Angel Investing Syndicates.Jed has a fascinating journey. He built Rakuten RapidAPI - the world's largest API marketplace.Then turned into an angel investor where he invested in a unicorn within his first 2 years.He started an Angel Syndicate which has grown to 800+ investors.Now he's teaching other investors how to setup their own syndicates via Angel School. Revealing his secrets and empowering the next generation of investors.Learn more about Angel School here:https://www.angelschool.vc/Jed is a rigorous thinker and articulate speaker. You'll gain a wealth of knowledge from this episode.Here are the highlights:What were you doing when you first came across angel investing as a thing? [1:28]Why not build a company and turn it into a unicorn? Why invest? [3:25]When you're angel investing what kind of metrics are you looking at? [6:07]How much analysis is done to assess that future growth? [9:02]Why not invest into ETFs versus ANGEL syndication? [15:29]How much effort is there to set up an angel syndication? [18:13]What makes Angel school special? What does Jed teach at Angel School that's different to available resources online? [24:09]What's the most difficult part of angel syndication? [26:56]What is critical mass for an angel syndicate? [29:49]How high is the risk versus the reward? Who is it for? [31:02]In your course, do you reveal exactly how to build that network? Do you give away secrets that have worked for you? [36:13]What is the biggest misconception of angel investing? [38:44]---------------------------------------------------------------------🙌 Like this episode? Let us know by leaving a review!Or better yet, connect with Mel on LinkedIn Here 👈 Hosted on Acast. See acast.com/privacy for more information.

This interview was very important and special to me.I had the privilege to have my friend, mentor, advisor, and someone that I’ve gotten to know very well over the years, David Kenney, to share his invaluable insights on business & start-ups.David is respected as one of Australia’s most reputable and capable strategic business advisors! He is also known as a highly regarded mentor within the start-up ecosystem, for his ability to provide advice on all things business, and finance because he's done this for so many years!You really don’t want to miss out on learning from one of the best.Here are the tough questions I had to ask David:What should be the priority for founders with allocating funding & resources? [3:54]What should CEOs be thinking about after first round funding? [14:31]What are options & how do they work? [23:17]Should you hire advisors or teach yourself? [32:58]What are the ingredients in becoming a unicorn? [37:25]Why David is so passionate about the startup ecosystem? [48:41]This conversation filled me with so many educational insights and new inspirations that I’m sure that you will gain something from it as well!---------------------------------------------------------------------🙌 Like this episode? Let us know by leaving a review!Or better yet, connect with Mel on LinkedIn Here 👈 Hosted on Acast. See acast.com/privacy for more information.

I had the absolute pleasure of talking with the CEO of MediaTech Ventures, Paul O’Brien and oh boy this conversation was an absolute gem!Paul didn’t just just answer with his own views, he made me question my own understanding of social, videos, advertising and how everything is evolving.If you’ve never heard of MediaTech Ventures, they work at the heart of the entire media industry! I just couldn’t wait to talk with Paul about what's happening in the media world and how rapidly it’s changing.And discuss we did!We talked about everything to do with:What is MediaTech? [0:56]How much has media changed? [4:30]The current state of media censorship [8:51]Is everything on the internet social? [18:59]The future of social in 5 years [29:50]Is video still going to be the next big thing? [36:30]Do ads wreck social platforms? [50:53]How start-ups can prepare for future social [1:00:22]---------------------------------------------------------------------🙌 Like this episode? Let us know by leaving a review!Or better yet, connect with Mel on LinkedIn Here 👈 Hosted on Acast. See acast.com/privacy for more information.

This week, I got to interview someone very special to me, Mridula Amin.Her work has been featured by The New York Times, National Geographic, ABC, The Washington Post, The Wall Street Journal, The Guardian (just to name a few). And she's my little sister, Mridula Amin.I wanted to bring her on to dissect *how you actually tell a story that gets picked up by such big media streams*, like the New York Times like National Geographic, you know, what is the crux of it?Here is what we got into:What’s the formula of crafting a great story?How do you ensure your story really cuts through and get picked up?What was your biggest learns when you worked in social media at ABC? [She drops some amazing tips here]How can companies consistently produce QUALITY stories on social media? Quantity vs Quality.Why influencer marketing on social media works? And how can B2B businesses can use executive influencer marketing to WIN like Kylie Jenner?What are BEST questions to ask, if you are trying to get craft a VIRAL story out? Or win a Walkley?How CEO stories can be used to humanise brand & create connection? [*Beware, this strategy doesn't always work, listen to find out why*]--------------------------------------------------------------------------🙌 Like this episode? Hit subscribe to get notified when next episode is releasedOr better yet, connect with Mel on LinkedIn Here 👈 Hosted on Acast. See acast.com/privacy for more information.

My friend Justin Rowe & I sat down to reveal all our LinkedIn ad strategies.We discussed1. Ad objective: Engagement vs website conversion? What's best?2. Creative choice Image vs video ads vs text?3. How to select Audiences? Very ImportantI love custom lists, Justin also endorsed company page views as a list to embed in.4 What budget should companies set aside to get started? 5.How to divide organic vs LinkedIn paid budgets? If you are spending $$ on LinkedIn, or thinking about it. Don't miss listening to this podcast, it's riveting 👇🏼 Hosted on Acast. See acast.com/privacy for more information.

This week I had the pleasure of sitting down with Andy Mowat, CEO of Gated.Gated is a free tool, which reduces the noise in your email by forcing unknown senders to donate to charity. In other words, it is here to disrupt email marketing BIG time.In this episode I delve into:Andy's inspiration for creating Gated and product decisions made along the way.His philosophy around email marketingThe parallels between email spam and unwanted Linkedin messages and connections.The dynamics of Linkedin content, connections, messagingKey parts of the podcast you'll love:What was Andy's journey that inspired him to create a product like Gated? [1:38]What is Andy's perspective on email marketing? Does he see a place within the marketing mix for emails? [13:17]What do he think makes a unicorn? [7:10]How does Gated actually end up making money? [17:39]How do you become a non-profit organisation on Gated? [17:57]Where does he see the place of influencer marketing and employee advocacy in the marketing mix? [35:25] Hosted on Acast. See acast.com/privacy for more information.

This week was special.I brought in my sales and marketing leaders, Paul Niblett & Tharun Sonti to discuss should CEO's be LinkedIn influencers?As we build out the CEO Influencer product here at areyoub2b, these are questions we battle with constantly.So I thought why not bring the conversation to the forefront?Listen to the full conversation and gain perspective on:Does it actually make sense to invest into the CEO brand or is there a better way a company can spend their money? - 1:04Whether CEO influencer marketing works for everyone? Or does it only work for 80% of CEOs? - 10:35Whether CEO influencer marketing should form part of a company's marketing budget? If so, how much? - 11:01When to grow from CEO influencer marketing to Executive influencer marketing? - 13:47How much of a $1million marketing budget would you put into CEO influencer marketing? - 25:16Happy influencing. Hosted on Acast. See acast.com/privacy for more information.

I had the privilege to sit down with David Chevalier, Co-Founder & CEO of Leadjet - One of my favourite LinkedIn tools of ALL-TIME.For those that haven't checked out Leadjet, it's a secret weapon for sales teams who use linkedin for lead generation. The tool helps you to extract information like name, job title, company, linkedin profile url and add it straight into your CRM in seconds. In just one click.What I love about the tool is the user experience. You can do everything without leaving the linkedin platform.Here are some of the highlights of our convo :How did the Leadjet story start? [2:50]What does the future hold for Leadjet? [18:40]How often does Leadjet prioritize feature requests? [26:37]Where is the future of data privacy going on platforms like LinkedIn [31:20]Does David fear someone stealing Leadjet’s idea? [43:06]What is the craziest idea for marketing David has had? [45:19]Every salesperson & every marketing person needs to hear this inspiring and informative podcast with David. And download the tool!!!! Hosted on Acast. See acast.com/privacy for more information.

So many founders screw up their CAP table.Often diluting themselves too early. Giving away equity should be a piece of cake. But it’s not. That’s why Kim Hansen, CEO & Co-founder created Cake. A SAAS company which helps founders set up options, set up cap tables & transparently show the equity mix. I guess they are like computershare but for startups. My goal is to help disruptive brands scale, and a key part of that is funding. Hence why I sat down with Kim to understand:What are key mistakes founders make with raising? [10:15]When should you give away equity to employees? [18:12]How much should a founder dilute at each round? [21:26]What are the best practices for vesting periods? [25:24]What is going on with valuations at the moment? [28:27]Why he chooses Facebook over LinkedIn for his marketing? [42:29]Like this episode? Let us know by leaving a review!Or better yet, connect with Mel on LinkedIn Here  Like this episode? Let us know by leaving a review!Or better yet, connect with Mel on LinkedIn Here Hosted on Acast. See acast.com/privacy for more information.

I sat down with Garrett Mehrguth, CEO of Directive Consulting to understand how he went from doing $5 Fiverr gigs to $30million ARR within 7 years. Based out of the USA, Garett has decided to expand into Australia, Canada & UK, which also caught my attention. I wanted to understand why he needed to expand when the USA is such a large market. Whilst I was expecting to tell a CEO story, I ended up finding out all his marketing tactics that every CMO or CEO needs to know. Here are some of what we get into:Does a company need to hire a different talent force as they scale into a $30million ARR? You will be surprised to learn he answered, No.What tactic was used to acquire talent which enabled him to grow to $30million ARR? [Garett explained he hired talent, not experience] How to calculate customer acquisition costs & set appropriate marketing budgets?Why Google ads & SEO not sufficient to scale & social media is needed? What Garett learnt from experimenting with $1million in LinkedIn ads last yearHow Garett uses LinkedIn conversational ads to win What advertising strategy took him to $30million ARR His mantra: everything should be shockingly memorable [which I absolutely agree with when it comes to ads] I know anyone listening to this will explode with ideas & walk away with strategies that will take their ad game to the next level. Enjoy.    Hosted on Acast. See acast.com/privacy for more information.

In this fascinating podcast, I talk with David Cyrus, head of marketing at Faethm by Pearson. Faethm is the only SaaS platform trained on billions of data points to make AI-powered job predictions of the future.So Of Course David & I discuss how marketing jobs will be impacted by artificial intelligence in the future.But we also went into David’s journey, how he came in as a first marketing hire, and had to build a team quickly from ground up. He shares what he would’ve done differently, his wins and what he has learnt. Summary of the best parts: His thoughts on the current marketing landscape [29:19]Why David chose LinkedIn as a marketing strategy [16:26]How CMOs KPIs should be set [23:06]Will Google penalise people for using AI [48:02]Will AI takeaway jobs from copywriters [49:46]Will Video editing be impacted by AI [55:54]Is Tik Tok a serious contender for marketing [60:02]I loved how authentic and transparently David shared his journey, and I hope you enjoy the conversation as much as I did.  Hosted on Acast. See acast.com/privacy for more information.

This week, I'm super excited about talking to CEO Phillip Weinman. Philip is a serial entrepreneur with more than 30 years of experience leading businesses from infancy to public listings and acquisitions.Recently, his company Packform had a pre IPO valuation of 150 million and has been growing strength by strength.I'll be going in and picking his brain about how he has got to where he is, why he built a platform to help businesses find packaging, and how he got the business to a $40 million ARR. Here’s what we got into:How and where he beganThe fundamentals to creating a successful startupHow to build loyalty & trust in businessBootstrapping vs Raising fundsCreating the right work cultureAdapting in a covid worldHis biggest failuresDon’t miss out on the chance to learn from a seasoned entrepreneur! Hosted on Acast. See acast.com/privacy for more information.

When I started creating podcasts, I couldn’t wait to bring YouTube marketing expert Kan Huang onto the show.Coming from a Google background, he really knows what's happening on YouTube and how best to utilise its algorithm. If you’re really thinking about adding YouTube to your marketing strategy, you can’t miss this.Here are some of the hot points you should listen to:What’s the difference between LinkedIn & YouTube titles? - 34:34How do meta tags work with YouTube videos? - 46:03Should you repurpose videos into a blog on your website? - 48:00Do you see an amalgamation of platforms like Spotify & Apple happening? - 51:46I hope you love the YouTube insights and LinkedIn comparisons we get into together, as much as I did. Hosted on Acast. See acast.com/privacy for more information.

Chris Jankulovski is an inspiration.He's lucky to have lived long enough to tell his story,Chris' life was turned upside down at 19 on learning he'd inherited Von Hippel-Lindau Syndrome - a rare genetic condition where tumors and cysts grow in different parts of the body.He was told he'd only live to 30. He defied the odds and is still going stronger than ever at 49.With his new lease on life, Chris runs a successful outsourcing business - Remote Staff - which enables you to hire top talented Filipino staff for startups and enterprises to accelerate business growth.They've created meaningful work opportunities for 8,000+ Filipino remote workers working across 3,000 companies.He and his team embody the spirit of making everyday count!Chris has defied the odds and is now living the dream. With a successful business, a beautiful home in Sydney that he shares with his wonderful wife and son.Here, I ask Chris all about:His mindsetA great attitude for lifeSpiritualityWhat is it that it took him this far?What he learnt on his journey from being told he won't live long to now becoming a multi-millionaireChris' inspirational story will give you perspective on life. Learn how he found the hope, courage and stamina to keep going and build an empire. And you can too!No matter what life throws at you.Just keep going. Hosted on Acast. See acast.com/privacy for more information.

In this very special episode, I get to talk with someone I really admire and whom I believe every CMO, marketer & CEO needs to listen to. Chris Walker - One of the top demand gen and dark social voices on social. Regularly receiving more than 80,000 views on his videos on LinkedIn. Chris is an expert on everything that’s happening right now in the demand generation & dark social space.  What’s covered + more:How to get good attribution data from social media platforms? [46:24]How do you stay on top of the game on LinkedIn? [17:09]What realistic Time-Frames should CMOs have for results? [32:58]How does Chris get the time to reply to everyone on LinkedIn and build such a strong community? [6:57]This guy is a genius, and once you hear him talk you will get what I mean.  Hosted on Acast. See acast.com/privacy for more information.

In this Innovative minds episode, I sit down with fellow expert marketer and LinkedIn Guru; Richard van der Blom, to discuss all things LinkedIn.We discuss the LinkedIn algorithm, changes, challenges and opportunities.LinkedIn’s algorithm can be a maze, and in this conversation we try unlock some of the questions.If your business is exploring LinkedIn and wants to use it as it's secret weapon to scale, don’t miss out on this opportunity to learn from 1 of the world's most knowledgeable LinkedIn Experts. Hosted on Acast. See acast.com/privacy for more information.

In our very first episode, we’re going to take a dive into the brain of podcasting expert, Tommy Jacket, an authority on videos, podcasts, and content production for over 10 years. He’s the inspiration for starting my own journey into podcasting and understanding its impact on growth. Podcasts give you the ability to conveniently connect with audiences, educate yourself more about your target audience, stand out from your competition, convert potential customers, and build trust. Not to mention, their listenership is only increasing.Since we're currently experiencing a listening boom with no indication of it slowing down, it's necessary for brands to understand how they can use podcasts as part of their content marketing strategy.So tune in, and find out why podcast should be part of your marketing strategy. If you want a list of all the equipment Mellonie Francis and Tommy Jacket are using in the podcast session: https://www.areyoub2b.com/podcast/why-podcasts-should-be-part-of-your-marketing-strategy Hosted on Acast. See acast.com/privacy for more information.