Engaging customers that speak other languages is a smart strategy for brands to grow. But too often, marketers think that an effective multilingual content strategy is just about translating your existing content into various languages. The reality, doing that may not bring you the results you desire. In this episode of the inclusion and marketing podcast, I walk you through my framework for implementing an effective multilingual content strategy that enables you to convert more customers. Get the Inclusion & Marketing Newsletter Episode 127: How to create a multilingual content strategy with Selim Dahmani

Every time I see data about the changing demographics in the U.S., it seems like my jaw drops open. Population Growth: 70% of the U.S. population growth between 2022 and 2023 is attributed to Latinos, a trend that shows no signs of slowing. Economic Force: Latino youth are projected to contribute 78% of all net new U.S. workers by 2030, and Hispanic consumer spending is outpacing non-Hispanic spending in key areas like personal care, home electronics, and new cars. 25% of Gen Z and Gen Alpha are Latino 94% of Latinos under age 18 are born and raised in the U.S. Did you know all that, cause I sure didn’t. And when I think about this from a marketing standpoint, it’s clear that brands need to factor these changing demographics into their strategies. The data I mentioned came from the U.S. Latino Youth 2030 Report, conducted by Kantar in Collaboration with the Latino Donor Collective. I wanted to dive more into this data and the implications, so I sat down with Ana Valdez, President and CEO of the Latino Donor Collective. Get the Inclusion & Marketing Newsletter U.S. Latino Youth Report 2030: from Kantar and The LDC Latino Donor Collaborative

In the summer of 2023, the U.S. Supreme Court said that it was no longer lawful to use affirmative action as a way to diversify the number of students colleges and universities accepted each year. As a result, a decades-old policy meant to help universities do a better job of building a diverse and representative student body is no longer valid. As a result, many companies have been reevaluating their own recruitment and hiring policies to address how they could go about building a diverse team – in a way that is, of course, legal. From a marketing perspective, data shows that many marketing teams are quite homogenous. And that homogeneity – that isn’t representative of the actual consumers brands serve, often results in brands not doing the best job of being inclusive in their marketing. So, what’s a brand to do? Well, for this episode, I sat down with an expert, Leanne Elliott, a business psychologist who’s had years of experience with his. Leanne brings some guidance for you on how to build a diverse team in this environment. And I have a feeling if you follow Leanne’s advice, which is rooted in lots of hard-core data – you’ll do a better job of building a diverse and representative team that outperforms those that aren’t representative. Get the Inclusion & Marketing Newsletter Background on political climate impacting hiring --> Why brands have broken DEI promises Leanne's Company - Oblong HQ Leanne's podcast - Truth, Lies, and Work Episode 48: How to create an inclusive workplace culture with Al and Leanne Elliott

There’s a lot going on in the world these days, which often means there’s lots going on in the world of inclusive marketing. And sometimes – certain topics really just require a conversation – an opportunity to work through thoughts, feelings, and ideas – on the journey to forming opinions. So that’s what we’re doing on today’s episode. I sat down with a few folks from my inclusive marketing crew – some voices you’ve heard before on this show, and one new one, you’ll get introduced to. So after this short break, you’ll here the latest “inclusive marketers reaction” show – me and my colleagues do a deep dive to discuss important topics bubbling up in the world of inclusive marketing. Get the Inclusion & Marketing Newsletter Companies rolling back DE&I policies New York Times article re: Kamala Harris "combative" debate style LinkedIn post with discussion about New York Times article Microfeminism TikTok Inclusive Marketer's React: McDonald's, Sainsburys, Barbie Movie, and more Inclusive Marketer's React: Ralph Lauren and Zara debacle Matthew Tsang Episode (#76): Nothing about us without us, and working with an inclusive marketing agency Mariam Shahab Episode (#74): How to authentically engage Muslim consumers

When it comes to business events, particularly those where important and transformational relationships are formed, it's very common for them to not be inclusive -- particularly for people who, for whatever reason, don't engage in specific activities that are considered "norms" in these types of settings. A big part of inclusive marketing is challenging what is often considered to be "normal" in your quest to make more of the people you want to serve feel like they belong with you. In this episode, I sat down with Eman Ismail, an email marketing strategist and copywriter, and founder of Eman Copy Co, an email marketing microagency. We had a really insightful chat about her experiences feeling excluded by the norms at many events, and how it made her feel, as well as how it impacted her success. We also walk through practical examples for brands for how to create more inclusive events that enable more people to achieve success and feel like they belong with you. Get the Inclusion & Marketing Newsletter Let's work together Eman Copy Co Mistakes That Made Me podcast Eman Ismail on LinkedIn

Customer acquisition is one of three core components of any good and effective inclusive marketing strategy. In particular, brands must prioritize "inviting" consumers from underrepresented and underserved communities to be their customers. In this episode, I walk you through seven customer acquisition strategies smart brands use to win new customers from often ignored communities. Get the Inclusion & Marketing Newsletter Work with me Visuals, examples, and links mentioned in this episode

Being successful with inclusive marketing is about more than just the marketing. It requires building an inclusive brand that supports communities and thinks and behaves inclusively throughout the organization. That's what consumers say they want. In this episode, I walk you through why building an inclusive brand is essential to your success with inclusive marketing. I also show you how to build an inclusive brand with my 5C Inclusive Brand Framework. Get the Inclusion & Marketing Newsletter Let's work together

It is very likely that people who speak different languages also have the problem your brand solves. As such, a smart way to grow your brand and customer base is to intentionally engage with consumers who speak other languages with content that attracts, converts, and retains them. In this episode, I sat down with Selim Dahmani, a Senior Growth Manager at HubSpot, who is focused on growing the brand in the French market. Get the Inclusion & Marketing Newsletter Let's work together Selim on LinkedIn

A lot of brands have unnecessary friction in the customer experiences they deliver. That friction negatively impacts those brands’ conversions. That friction and impact on consumers is even more pronounced when it comes to people from underrepresented and underserved communities. This episode is all about how to identify and get rid of the friction in the customer experience your brand delivers specifically for consumers from marginalized communities. As a result, your conversions will increase. Get the Inclusion & Marketing Newsletter Visuals and examples mentioned in this episode

Most brands don’t know how much they could improve their conversions by optimizing their website and social media to also work for consumers from underrepresented and underserved communities. Conducting a website and social media audit can highlight opportunities to deliver better experiences for all the customers you want to serve while improving your conversions. In this episode, I walk you through how to get started with a website and social media audit for your brand. Get the Inclusion & Marketing Newsletter Visuals and examples mentioned in this episode 👇🏾 Work With Me Inclusive Marketing Audits: https://inclusionandmarketing.com/assessments/ Consulting & Custom Traning: https://inclusionandmarketing.com/consulting/

The experiences you deliver play an important role in how well you do at converting people who are considering your brand. Far too often, brands deliver customer experiences that do not hit the mark for people from underrepresented and underserved communities. As a result, conversion rates for people in those communities suffer, as they go off in search of another brand that does a better job at meeting their needs. In this episode, I walk you through 3 ways you can increase conversions for your brand overall, by doing a better job of serving people from underrepresented and underserved communities. Get the Inclusion & Marketing Newsletter Visuals and examples mentioned in this episode 👇🏾 Work With Me Inclusive Marketing Assessments: https://inclusionandmarketing.com/assessments/ Consulting & Custom Traning: https://inclusionandmarketing.com/consulting/

SEO is a common strategy marketers use to attract a broader customer base. However, most SEO strategies do not effectively serve the needs of consumers from underrepresented and underserved communities. And as a result, SEO doesn't often work so well as a customer acquisition strategy for diverse consumers. But with an inclusive SEO strategy, SEO can effectively serve as a smart customer acquistion strategy for people from underrepresented and underserved communities. In this episode, I walk you through my framework for an inclusive SEO strategy that will help you attract and retain a bigger, more diverse, and loyal customer base. Get the Inclusion & Marketing Newsletter Links and visuals mentioned in this episode 👇🏾 Work With Me Inclusive Marketing Assessments: https://inclusionandmarketing.com/assessments/ Consulting & Custom Traning: https://inclusionandmarketing.com/consulting/

It is increasingly becoming more important for brands to consider the physical needs of consumers. Sixteen percent of the world’s population has some form of disability. This often doesn’t include people who have temporary or situational disabilities. Another growing sector of the population where accessibility considerations are growing in prominence is the aging population. Baby Boomers make up 21% of the population in the U.S., with the youngest of this generation beginning to enter their sixties.  Recognizing the unmet need, Michael Graves Design, known as the most accessible design brand, has teamed up with furniture retailer to release the Michael Graves Design for Pottery Barn collection. In this episode, I sat down with Ben Wintner, CEO of Michael Graves Design to learn more about their approach to creating products that work for a broader group of consumers, as well as about the partnership with Pottery Barn. Get the Inclusion & Marketing Newsletter 👇🏾 Work With Me Inclusive Marketing Assessments Inclusive Marketing Consulting Michael Graves Design for Pottery Barn

AI has a lot of biases in it. We know this, simply by considering the sources of the training data used. But knowing that AI have bias doesn't mean you can't or shouldn't use them in your marketing. Rather, it just means it is important to know the types of prompts to give your AI tools, to help root out the bias to create something that would be beneficial for the diverse group of consumers you want to reach. In this episode, I sat down with Chi Odogwu, an AI Operations Strategist. Get the Inclusion & Marketing Newsletter Episode 95: Navigating the effective use of AI for inclusive marketing with Joyann Boyce Chi Odogwu on LinkedIn Chi's website

Customer experience is an integral part of ensuring that the people you serve feel like they belong with you. But knowing what actually creates a better customer experience can often feel like a guessing game. That's why using data as a marker to help you identify what works and what doesn't is a smart approach. In this episode, I sat down with Jess Cervellon, founder of Open Late Collective, a consultancy focused on brand strategy, retention and lifecycle marketing, and customer experience. Get the Inclusion & Marketing Newsletter 👇🏾 Work With Me Inclusive Marketing Assessments: https://inclusionandmarketing.com/assessments/ Consulting & Custom Training: https://inclusionandmarketing.com/consulting/ Open Late Collective Jess on LinkedIn

Search engine optimization (SEO) is a common strategy brands use to attract their ideal customers. But a lot of times when engaging in SEO, marketers don't take the time to think through the different identities of the people they want to reach. And as a result, the brand loses out on a lot of their would be customers, because they didn't take a more inclusive approach to their SEO strategy. In this episode, I sat down with Dale Bertrand, Founder and CEO of Fire & Spark, an SEO agency to chat more about smart ways brands can be more inclusive with their SEO strategies. Get the Inclusion & Marketing Newsletter Fire & Spark SEO agency Dale Bertrand on LinkedIn 👇🏾 Work With Me Inclusive Marketing Brand Audits: https://inclusionandmarketing.com/assessments/ Consulting & Custom Training: https://inclusionandmarketing.com/consulting/

Many brands use pop culture brands in their messaging and content. It is a way for brands to relate to consumers and connect to them at a more emotional level that goes beyond a product offering. But there are definitely times where brands should not be using pop culture references, because it has the opposite of the intended impact by pushing some of your ideal customers away from you. This episode walks through 3 reasons why you should reconsider using pop culture references for your brand, and how to ensure any references you do use draw more of the people you want to serve to you. Get the Inclusion & Marketing Newsletter Visuals mentioned in this episode 👇🏾 Work With Me Inclusive Marketing Brand Audits: https://inclusionandmarketing.com/assessments/ Consulting & Custom Training: https://inclusionandmarketing.com/consulting/

Brands hold a lot of power. The imagery brands choose to use communicates in ways that influence consumers more than they realize. Brand imagery not only plays a role in how people view others but also in how they view themselves. Multiple factors play into the subconscious messages brand imagery communicates to consumers, including power dynamics. This episode highlights for marketers the vital role they have in choosing visual imagery for their brand, and gives critical guidelines for how to represent people in a manner that produces positive outcomes. Get the Inclusion & Marketing Newsletter: www.inclusionandmarketing.com/newsletter Visuals mentioned in the episode Understanding Photojournalism Work With Me: Inclusive Marketing Brand Audits: https://inclusionandmarketing.com/assessments/ Consulting & Custom Training: https://inclusionandmarketing.com/consulting/

When you look at the ethnic group that is the largest in the U.S., by far, it is the Hispanic population. As of the 2020 Census, 18% of the population was of Hispanic/Latino descent. And this number is growing. Another analysis from the U.S. Census showed that 1 in 4 children in the U.S. are Latino. As a brand, particularly if you are marketing to consumers in the U.S., know that having a sound understanding of how to market to the Latino population is increasingly becoming more important. To help you navigate how to market to this growing customer base, I sat down with Federico Gagliardone, COO at MECENAS, a minority-owned publishing and full-stack media company that connects brands with U.S. Hispanic and multicultural communities. And if you’re not in the U.S. or not marketing to consumers in the U.S., this episode is still totally worth the listen, because many of the principles are applicable to underrepresented and underserved communities. Get the Inclusion & Marketing Newsletter MECENAS WeAreCocina.com StarPicks

I spend a lot of time talking about belonging and how important it is for you as a brand to ensure you’re making the people you serve feel like they belong with you. But how do you go about doing that exactly? My guest today, Lydia Michael, author of Brand Love, has ideas for you. Lydia has created a framework for you that will not only help more people love your brand, but feel like they belong with you in the process. Get the Inclusion & Marketing Newsletter Lydia's book - Brand Love Lydia's consulting agency - Blended Collective

People from underrepresented and underserved communities are often viewed as not being "normal" or very different from everyone else -- which is why the don't get the attention and support they should. But what does it mean to be "normal"? Who gets to decide what "normal" is? And is "normal" even a real thing, or is it a construct we should all reject? I cover all these important questions, and ways to think about it for your brand in today's episode. Get the Inclusion & Marketing Newsletter The Canary Code book Unilever ditches the world "normal" Inclusive marketing ethics Inclusive marketing spectrum

Recently, rankings for the Most Culturally Inclusive Brands were announced. The rankings come from the Association for National Advertisers’ (ANA) Alliance for Inclusive and Multicultural Marketing (AIMM), in partnership with the Cultural Inclusion Accelerator (CIA). For the second year in a row, the Lysol brand has been awarded “Best in Ad Effectiveness” by more than 80,000 consumers with a broad diversity of identities. I wanted to find more about Lysol's approach to inclusive marketing, and how they've gone about becoming so effective in their efforts. So I sat down with Gary Osifchin, Chief Marketing Officer (CMO) and General Manager at Reckitt U.S. Hygiene, the makers of Lysol. Gary had a TON to share, and there's a lot to learn from he and the team's approach. Get the Inclusion & Marketing Newsletter Lysol

Most business engage in email marketing to some degree. And because email marketing is such a commonly used tool that reaches a broad diversity of consumers, it is important to understand how to ensure the emails you send are inclusive, and make the people you serve feel like they belong with you, rather than pushing them away from you. So in this episode, I sat down with email conversion strategist Samar Owais, founder of Emails Done Right, to chat through the ins and outs of inclusive email marketing. Get the Inclusion & Marketing Newsletter Samar Owais

Brand messaging is a critical component of the marketing strategy for any brand. And when it comes to ensuring that your brand messaging speaks to all the people you want to serve, including those from underrepresented and underserved communities, it takes intentional effort to ensure your brand messaging will resonate. In today's episode, I sat down with Diane Wiredu, a brand messaging strategist and founder of Lion Words, to talk about how you can ensure you're delivering brand messaging that will clearly show the people you serve that you see them, get them, and that they belong with you. Get the Inclusion & Marketing Newsletter Lion Words Diane Wiredu on LinkedIn

It's reported that Nike will be signing a signature shoe deal with Caitlin Clark. While excitement for, viewership, and support of women's sports, including the WNBA are on the rise, there are some major disparities happening from a representation standpoint. Nike's shoe deal with Caitlin Clark amplifies the problem. In this episode, I walk you through what's happening, dive deeper into the root cause of the issue, and cover how all of this impacts your brand. Get the Inclusion & Marketing Newsletter LinkedIn post that inspired this episode Episode 45: Factors that influence your customers's success that you should be aware of

Cultural intelligence is essential for any brand that wants to be effective with their inclusive marketing efforts. It is the foundation for helping you engage in an authentic way to make people from underrepresented and underserved communities feel seen and like they belong with you. In this episode, I sat down with an expert who actually wrote a book on cultural intelligence for marketers -- to talk about that very topic. Dr. Anastasia Kārkliņa Gabriel is a cultural theorist, writer, social critic, and strategist specializing in inclusivity within marketing, media, and tech. She's currently a senior insights lead at Reddit, and has consulted for brands inclusing Nike, Samsung, Disney, Ulta Beauty, and Amex. Get the Inclusion & Marketing Newsletter Dr. Anastasia Gabriel on LinkedIn Cultural Intelligence for Marketers book

Communication is a core part of marketing. And yet it feels like so many brands struggle with communicating in a manner that is both inclusive and authentic. As a result, a lot of times brands struggle with communicating in a manner that doesn't turn people off or push people away that they would prefer to draw closer. In today's episode, I sat down with Dr. Suzanne Wertheim, a linguist, inclusive language expert, and author of The Inclusive Language Field Guide. During our chat, we cover a framework for using inclusive language that gives you the confidence you need to design your communications in a way that makes more people feel like they belong with you. Get the Inclusion & Marketing Newsletter The Inclusive Language Field Guide Dr. Suzanne Wertheim Episode 15: Getting started with inclusive language with Nailah King

Major changes are coming to the 2030 Census in the U.S. And even though we're a few years away from those changes taking effect, the implications for brands start now. In this episode, I walk you through the changes the U.S. government recently announced for the Census, why the changes were made, and how they impact your brand. Get the Inclusion & Marketing Newsletter U.S. Census Changes Just Approved Sample 2030 U.S. Census Questionnaire Suzanne Wertheim SightsSet Consulting - Renita Bryant

Inclusive marketing really is just doing marketing well. Even though we aren't there now, eventually, we'll get to a place where won't even need to call inclusive marketing inclusive marketing anymore -- it'll just be the way we do marketing. The good news -- we're not too far away from that being our reality. That's because that's the way some brands are already operating today. Zumba is one of those brands that has that approach. In today's episode, I sat down with Zumba's Chief Marketing Officer, Carolina Moreas, who gave a ton of insight into the way the brand operates, that has enabled them to build a global and fiercely loyal customer base in more than 180 countries. Get the Inclusion & Marketing Newsletter Zumba

The Home Depot was recently named "The Most Culturally Inclusive Brand" by the ANA’s Alliance for Inclusive & Multicultural Marketing (AIMM). I thought it would be great for you to learn about their approach to inclusive marketing, so I sat down with Chante LaGon, Sr. Manager of Multi-Cultural Marketing at The Home Depot to get insight into how they think about and execute inclusive marketing. There's lots to learn from this chat. Pull out your pen and dig in. Get the Inclusion & Marketing Newsletter The Home Depot

Inclusive marketing is a fairly new discipline. As a result, inclusive marketing consultants and strategists are newer areas of expertise for talent. Whenever I introduce myself and explain that I'm an inclusive marketing consultant, coach, and strategist, I always find that I need to explain what that means. That includes sharing the ways I support clients for people to get it. An inclusive marketing consultant isn't like a copywriter, sales person, or even market researcher where people tend to understand right away more or less what you do. Thankfully, more brands are focusing on building inclusive brands that attract and retain a bigger and more diverse customer base. As such, I thought it would be helpful to understand how an inclusive marketing consultant can support you in your efforts. This is especially relevant if inclusive marketing isn't firmly rooted into the DNA of the way your brand operates. Get the Inclusion & Marketing Newsletter Book a call with Sonia

Have you ever encountered someone different from you, and then fumbled your way through interacting with them? I know I have, and I included a few of those stories in this episode. From my observations -- it seems like too often, we struggle to build authentic connections with people who are different from us, and I wanted to explore why that was. So I sat down with Topsie VandeBosch, a mindset and emotional intelligence consultant for business leaders, and a licensed psychotherapist. Topsie helped me understand why we behave in this way and gave some super practical tools for how to do better so we can authentically build relationships with people who are different from us -- which is becoming critically important as demographics change in our society. Get the Inclusion & Marketing Newsletter Topsie VandenBosch website Topsie VandenBosch LinkedIn

Customer intimacy is one of my five pillars of building an inclusive brand. The most effective way to build customer intimacy is through actually talking to your customers. But a lot of brands don't do this -- and get nervous of even the thought of doing so, especially when it comes to people from underrepresented and underserved communities. So in today's episode we're going to fix that. I sat down with the brilliant Andi Jarvis, the founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in the UK and Ireland. Andi also hosts the Strategy Sessions podcast. Get the Inclusion & Marketing Newsletter Strategy Sessions podcast Andi Jarvis on LinkedIn Andi Jarvis on Instagram

Search engines connect interested consumers with willing brands. That's why smart brands optimize focus on SEO to make it easy for these curious customers to find them. But too often, brands forget about customers who have the problem their brand solves when it comes to consumers who speak other languages -- even when they are equipped to serve customers who speak other languages. In this episode I sat down with Sarah Moon, an SEO marketing and business strategy consultant, to cover practical ways you can do multilingual SEO to so you can attract and convert consumers who are looking for what your brand offers. Get the Inclusion & Marketing Newsletter Sarah Moon

More brands are acknowledging the many ways consumers are different, and adjusting their marketing approach accordingly to ensure they make all the people they serve feel like they belong with them. In this episode, I sat down with Santronya Smith, Director of Enterprise Sales at Suzy, a market research company, where we chatted about strategies some of the brands she's worked with have used to do a better job of connecting with and serving consumers from underrepresented and underserved communities. Get the Inclusion & Marketing Newsletter Santronya Smith on LinkedIn Suzy

One of my goals this year is to bring you more stories of marketers who've been out in the trenches using inclusive marketing to grow their brands. For this episode, I sat down with Bryan Alston, former CMO of Greater Than, who's also worked on brands such as Magic Spoon and GoClove.com. We chatted a lot about inclusive marketing strategies he's used with these eCommerce companies that helped them achieve a greater degree of growth. Get the Inclusion & Marketing Newsletter

People want authenticity in their food.  We need authenticity in our relationships. And we definitely crave authenticity in marketing. Today, we’re going to talk about authenticity in marketing. These days especially, more and more consumers want brands to be authentic. That is one of the things that makes inclusive marketing – and really, most marketing effective. Authenticity. Get the Inclusion & Marketing Newsletter Episode 97 - Inclusive marketing ethics Shaq Buick commercial Jimmy Kimmel - Basketball mean Tweets Fresh Prince of Bel Air cheesesteak episode Kendall Jenner Pepsi Ad Ben & Jerry's bans 2 scoops of same flavor

Marketing ethics, or more specifically, the ethics associated with inclusive marketing doesn’t get talked about nearly enough as it should. Of course, I’m a big proponent of brands engaging and serving people from underrepresented and underserved communities. But there are times when I wish brands wouldn’t focus on specific communities, and would just leave them alone. Why? Because in certain instances, brands do more harm than good when engaging with certain underrepresented and underserved communities. In this episode I walk you through 5 inclusive marketing ethical considerations, and the mindset you need to have to ensure you're not causing harm to the communities you want to serve. Get the Inclusion & Marketing Newsletter here Get the episode transcript here Find links to everything covered in this episode here

Representation matters. We know this. But all representation isn't created equal. In this episode, I walk you through how to do representation in marketing the right way, infused with insights from consumers. Get the transcript here Get the Inclusion & Marketing Newsletter 2021 State of Representation in Marketing Study Orange FIFA Women's World Cup ad Episode 51: How To Create Inclusive Content That Makes More People Feel Seen with Natasha Pierre Episode 53: The Inclusive Marketing Framework The Big Brands Use with Jerry Daykin Episode 45: Factors That Influence Your Customers' Success That You Should Be Aware Of

Everyone has been talking about artificial intelligence (AI) of late. And as more brands and marketers incorporate AI into their workflow, it is important to understand the implications of how AI impacts the inclusiveness of your marketing efforts. To help us navigate this, I sat down with Joyann Boyce, an inclusive marketing strategist, and founder of Inclued AI. Get the episode transcript here Get the Inclusion & Marketing Newsletter Inclued AI Previous episode with Joyann - #75: Inclusive marketers react to campaigns from Barbie, Sainsbury's, McDonald's, and more Marketing Made Inclusive podcast

Inclusive marketing is about more than just communications. The foundation of delivering experiences that enables you to attract and retain more consumers, including those from underrepresented and underserved communities, is an inclusive product. The products and services you deliver, need to be designed with the identities you've chosen to serve in mind. In this discussion with inclusive product design expert Sabrina Meherally, founder of Pause & Effect, we walk through the essentials of designing products that make it possible for more people to achieve success. Get the Inclusion & Marketing newsletter Pause & Effect Sabrina Meherally on LinkedIn

There's plenty of articles and other content that showcase inclusive marketing examples. The problem with many of those, is they don't really help you understand the different ways in which a brand can engage in inclusive marketing and the impact those various approaches have on the end consumer. It is important to recognize that not all forms of inclusive marketing are created equal. In this episode, I'll walk you through my Inclusive Marketing Spectrum, and will give you examples of what brands in each category on the spectrum looks like in practice. Get the Inclusion & Marketing Newsletter Get the episode transcript here Links to examples mentioned in this episode

There's no one right way to do inclusive marketing. However, there are some best practices and core principles that when applied will enable you to achieve success in your efforts, and make a positive impact not only in the lives of those you want to serve, but also on your bottom line. This episode includes 5 approaches for inclusive marketing success in 2024 and beyond. Get the Inclusion & Marketing Newsletter Get the episode transcript Articles mentioned in the episode: 2021 - 4 Inclusive marketing trends that will impact your brand 2022 - Embracing these 5 inclusive marketing principles to win more customers 2023 -5 Consumer expectations of brands engaging in inclusive marketing

There's lots of ways to reach out and find your ideal customer. A common way brands have always used is paid media. And as targeting improves, paid media is often a proven way to reach people from underrepresented and underserved communities. In this episode, Carlos Santiago, co-founder of AIMM, the Alliance for Inclusive and Multicultural Marketing, and I chat about the benefits for brands of engaging in paid media, and the impact is has on the communities. Get the Inclusion & Marketing Newsletter AIMM Research we chatted about Santiago Solutions Group

A lot has happened in the news with regard to inclusive marketing, and there's lots to talk about here. Today, Mariam Shahab and I chat about the new Ralph Lauren X Naiomi Glasses campaign, and all the backlash surrounding Zara, the now-removed campaign, and their, ahem, statement. Get the Inclusion & Marketing Newsletter Article covering best practices of Ralph Lauren X Naiomi Glasses campaign Episode 21: Cultural appropriation and inappropriate use of a culture not your own: Let's talk about it Mariam Shahab on LinkedIn

Inclusive marketing leads to sustained business growth. But for that to happen, it needs to be embedded into your strategic business planning process. In this episode, I sat down with Christina Griffin, a business planning consultant for billion dollar brands. We also walk through her framework that highlights how to infuse inclusion into the process. Get the Inclusion & Marketing Newsletter Christina's business planning framework

Change has to be managed well for it to be implemented effectively. As you work to build an inclusive brand -- especially if you haven't fully operated that way in the past, managing that change is essential, to ensure you get the sustained results you're after. We talk about ways to do that in this episode with Nancy Harris. Get the Inclusion & Marketing Newsletter Nancy Harris - Restart Consulting

Life is about belonging. And because of that, business is about belonging. On this week's episode, you'll hear from real consumers --- who also happen to be previous guests on this show, share their experiences of when brands showed them they belonged, and how they responded. Get the Inclusion & Marketing Newsletter

For many, belonging often feels like an elusive term that makes it hard to know for sure how to apply. In this episode, I sat down with an expert on belonging, Unni Turretini, who is also an author, speaker, and human connection expert. In our discussion, we chatted about practical ways to ensure more of the people you serve -- both on your team, and as customers, feel like they belong with you. Unni's website Get the Inclusion & Marketing Newsletter

Life is about belonging. And because of that, business is about belonging. While belonging can often feel like an elusive term, the truth is that belonging plays an essential role in earning fiercely loyal customers. This episode walks you through 5 lessons in belonging I picked up from attending Beyonce's Renaissance World tour in person. Get the Inclusion & Marketing Newsletter

Stories of customer experience (or lack thereof) has been in the news a lot lately. No one wants to have a bad customer experience. No one. And that of course includes people from underrepresented and underserved communities. Here are common ways brands deliver a less than stellar customer experience to those consumers, and what you can do instead. Get the Inclusion & Marketing Newsletter

If you want to do a better job of serving the customers you currently have, as well as attracting and retaining more customers from underrepresented and underserved communities, you have to have this kind of person on your team. Get the Inclusion & Marketing Newsletter Episode 22: Common ways brands treat diverse talent like unpaid consultants (and what to do instead) Episode 14: Are you taking more than you give?

This is a common question that more and more brands are pondering, about when brands should be requesting demographic data for their customers. There are many benefits to having data, but what is the impact on your customers? And how should you communicate about the use of that data? We get into all of it in this short episode. Get the Inclusion & Marketing Newsletter Episode 45 - Factors influencing your customers' success that you should be aware of

Many brands think that focusing on creating an environment where all feel welcome is enough to ensure that people from underrepresented and underserved communities feel like they belong with you. It's not. If you want to increase customer acquisition of people from these communities focus your efforts on what we cover in this episode. Get the episode transcript Get the Inclusion & Marketing Newsletter New York Times Article about the craft beer market Episode 54: Creating inclusive influencer marketing campaigns with Tinashe Chaponda

Friction in a customer experience is bad. It kills conversions. It diminishes customer success. And it really lowers customer retention. But the reality is, everyday brands deliver experiences with friction in them. And that friction is heightened for consumers from underrepresented and underserved communities. In this episode, I walk you through the friction (and delight), real customers experienced as we audited customer experiences real brands are delivering right now on their websites, social media, and other marketing channels. You can find the videos of all the customer reactions to the brands we reviewed here Get the Inclusion & Marketing newsletter Get the episode transcript

HBCUs, or Historically Black Colleges and Universities are a big part of Black culture in the U.S. Often times when brands want to engage the Black community as consumers or a source of talent --- partnerships and campaigns with HBCUs feels like low-hanging fruit. But the way most brands approach the work they do with HBCUs is quite superficial. It very much feels like they are checking a box or following some pre-determined playbook for how to reach the Black community. So their efforts don't always make the impact they are looking for. But there are some brands who are doing it right. In this episode, recorded live at the INBOUND conference, I sat down with Dr. Dana Williams-Johnson a marketing professor at Howard University, and Dr. Yuvay Ferguson, former dean at Howard University, and we chatted through smart ways brands are strategically partnering with HBCUs, and how you can get started as well. Get the Inclusion & Marketing Newsletter

How to be authentically inclusive is one of the most common questions I get from marketers and business leaders about inclusive marketing. The good news is a couple of weeks ago, I was part of a panel discussion at the INBOUND conference in Boston. Our topic - was authentic and inclusive brands. And my fellow panelists were Natasha Pierre of Shine with Natasha and the Shine Online podcast, and Sundas Khalid, a data scientist at Google and host of a popular YouTube channel on data science, tech, and related career topics. Conferences are great and all – but everyone can’t always attend. So I’m excited that there’s a way to bring a piece of the conference to you – wherever you are. Get the episode transcript here More about Nathasha Pierre of Shine With Natasha More about Sundas Khalid Get the Inclusion & Marketing Newsletter

With a growing number of consumers now expecting the brands they buy from to be inclusive, more brands than ever are making inclusive marketing a priority. But there’s still a number of companies standing on the sidelines when it comes to including people with identities that don’t so cleanly fit into what is considered to be ‘mainstream,’ and it’s costing them sales. Here are the 5 most common objections I hear from marketers about inclusive marketing, along with how to overcome those objections. Get the episode transcript here Get the Inclusion & Marketing Newsletter Episode 65 - The truth about 'woke' brands and companies getting political

Inclusive marketing isn't quite yet the standard way of engaging in marketing. Although it will soon be. As you work with your agency, here's when to think about bringing in an inclusive marketing agency to support you in engaging underrepresented and underserved communities authentically. We also cover the very important principal of 'nothing about us without us." Matthew Tsang (he/him) is the Co-Founder of AndHumanity, an integrated inclusive marketing and communications agency with the core purpose of serving people-first brands that want to leave a legacy of belonging. Matthew's agency AndHumanity Get the Inclusion & Marketing Newsletter Code Switching

One of the benefits of including others are the diverse perspectives you get when looking at a situation. In this episode, I invited my inclusive marketing colleagues Matthew Tsang and Joyann Boyce to the show, and together we reviewed, reacted, and gave our perspectives on several brand campaigns that were published around the world. Get the episode transcript Get the Inclusion & Marketing Newsletter Joyann Boyce at Arima & Co Matthew Tsang at AndHumanity Sainsbury's ad B&Q ad AI Barbie "Barbenheimer" controversy MacDonald's commercials side by side

Twenty-five percent of the world’s population identifies as Muslim. However representation in media and marketing for people of Muslim faith is nowhere near the population. And when Muslim representation does exist, it often isn't favorable and showcases people of Muslim faith in negative stereotypical ways. No bueno. In this episode, I chat with Marie Shahab, an inclusive marketer who is also of Muslim faith, to talk through ways brands can ensure the people they serve from this community feel seen, supported, and like they belong. You probably already have customers or people who've considered buying from you who are Muslim, so this is an important listen. Get the episode transcript here Study: Erased or extremists: The stereotypical view of Muslims in popular episodic series Episode 67: Evite CMO shares how the brand grew by including more customers KitKat Canada Ramadan commercial Get the Inclusion & Marketing Newsletter

Every brand needs to have brand guidelines. And those guidelines also need to incorporate your approach and style as it relates to inclusion. This episode we dive into how to make your brand guidelines more inclusive, specifically by focusing on language and visual imagery. Get the episode transcript here Get the Inclusion & Marketing Newsletter Inclusive Brand Academy Episode 15: Getting started with inclusive language with Nailah King

Responsible marketing, which is very closely related to inclusive marketing, is a term that I heard from the wonderful Lola Bakare. In this episode, we cover why smart brands engage in it. Lola, who is my guest today, is an Anthem Award-Winning CMO Advisor & Inclusive Marketing Strategist, and founder of be/co, a boutique consultancy that empowers brands and marketing leaders with strategic guidance, coaching, training, and workshops that unleash new levels of success. Get the episode transcript here Get the Inclusion & Marketing Newsletter Follow Lola on LinkedIn

There's a foundational principle of inclusive marketing that a lot of brands overlook, and that a lot of consumers don't realize. In each of these instances, people end up frustrated which is no good. In this episode, I cover this foundational principle and how to put it into action for your brand. Get the transcript of the episode here Get the Inclusion & Marketing Newsletter here Episode 29 - What inclusive brand type are you?

We are finishing up our growth series with this episode that is all about helping you and your brand communicate in a way that wins the hearts, minds, and loyalty of consumers who speak a different language. For this episode, I chatted with my Spanish translation team - Alicia and Andrea. Together, we help brands communicate and create love connections with Spanish speaking consumers. Spanish is the fourth most common language spoken in the world, behind English, Mandarin, and Hindi. And it is the second largest number of native speakers in the world – only behind Chinese. So if you want to reach more consumers - thinking about how you communicate and serve people who speak Spanish is a smart thing to do. Now if your goal isn’t to reach Spanish speakers, but for people who speak other languages, this episode is still for you – because many of the principles we cover are applicable no matter what language you’re looking to translate or localize to - we’re just using Spanish as the reference point. Specifically – we’re covering topics related to what marketers need to know and the decisions they need to make to ensure what they communicate, how they communicate, and the process to getting to communicating with excellence happens smoothly. Get the episode transcript here Get the Inclusion & Marketing newsletter Chat with Sonia about Spanish language translations for your brand

Globalization is a smart growth strategy. When you focus on serving people who have the problem your business solves who speak different languages and or live in different countries, growth is inevitable. With the technologies that exist today, this is easier and more cost effective to do than ever, no matter what type of business you have. So in today’s episode as we continue with our growth series, we’re going to cover how you can use globalization as a growth strategy in your business, with my guest, Hilary Atkisson Normanha, a globalization specialist. Get the episode transcript here Connect with Hilary on LinkedIn: https://www.linkedin.com/in/hilary-atkisson-normanha/ Get the Inclusion & Marketing newsletter Inclusive Brand Growth Assessment Belonging Accelerator

How you think about the people you serve matters. In this episode, I cover how to define more specifically who you are including, and how you think about, show up for, have empathy for, and fight for, using examples from the Oppenheimer cast, Rihanna, Johnson & Johnson and more. Get the episode transcript here What inclusive brand type are you? (episode) What inclusive brand type are you (quiz) Get the Inclusion & Marketing newsletter

In this episode you’re going to hear about how Evite, a company that touches over 100 million people in the US each year — has embraced expanding the way they thought about who had the problem their brand solves, particularly as it relates to the parenthood journey, and how that’s allowed them to serve more people. Get the Inclusion & Marketing newsletter

Inclusive marketing not only is a good thing to do, but when done right it helps brands grow on a number of fronts. Conversely, not engaging in inclusive marketing prevents many brands from growing. In this episode I cover common ways not being inclusive is preventing brands from growing. Join the Inclusion & Marketing Newsletter: https://trybusiness.lpages.co/inclusion-and-marketing-newsletter/ Episode 59: How to create an accessible brand for people with disabilities with Erin Perkins: https://inclusionandmarketing.com/ep-59-how-to-create-an-accessible-brand-for-people-with-disabilities-with-erin-perkins/ Episode 47: How to increase customer success for people who are not in the majority, with Natalya Sanyal: https://inclusionandmarketing.com/ep-47-how-to-increase-customer-success-for-people-who-are-not-in-the-majority-with-natalia-sanyal/

There's been an uptick in the number of brands that are being called out for being both 'woke' and 'political'. But what does it even mean for a brand to be 'woke'? This episode covers the true meaning of woke, what it means for brands, and why all brands are inherently political. Links mentioned in this episode: Top companies in the US who lobby the government: https://money.cnn.com/2014/10/01/investing/companies-lobbying-10-biggest-spenders/index.html Join the Inclusion & Marketing Newsletter: www.inclusionandmarketing.com/newsletter

There's a growing number of cases where brands are being sued because their websites are not ADA compliant with regard to accessibility. The goal isn't to make you fearful, it is to get you informed about what you need to know to make your website both compliant and inclusive from an accessibility standpoint. I'm joined by Mark Pound, CEO of CurbCutOS, a web accessibility consultancy. CurbCutOS Episode 63 - How Google makes their brand accessible Episode 59 - How to create an accessible brand with Erin Perkins Join the Inclusion & Marketing Newsletter

Disability impacts more of us than we think. And because of that – focusing on accessibility in your marketing will enable your brand to not only serve more people than you think - but allow you to make a positive impact on their lives. Accessibility is a big topic – and it can feel a bit overwhelming at times. So today, I’m going to give you practical ways to think about how to lean into accessibility in with your brand by walking you through how Google approaches accessibility. Links: Episode 29: What Inclusive Brand Type are You? - https://inclusivemarketing.co/ep-29-what-inclusive-brand-type-are-you/ Inclusive Brand Type Quiz - https://quiz.tryinteract.com/#/60de26a0b6597100170cfd57 Google All In - Disability Playbook - https://all-in.withgoogle.com/audiences/disabled-people/ Building for Everyone: https://bookshop.org/p/books/building-for-everyone-expand-your-market-with-design-practices-from-google-s-product-inclusion-team-annie-jean-baptiste/7391065?ean=9781119646228 Get the Inclusion & Marketing weekly newsletter: www.inclusionandmarketing.com

In today’s episode, I sat down with Gloria Chou, of Gloria Chou PR. I was super intrigued when Gloria told me that the majority of her clientele - I believe it was upwards of 90% are women of color. I wanted to learn about how she did it – what she did to build such a diverse and loyal customer base that get results over and over again. So I sat down with her, and got the goods – and I’m thrilled to share about what Gloria’s done, so you can think about how to apply it to your own brand. Gloria's Website: https://www.gloriachoupr.com/ Get the Inclusion & Marketing Newsletter: www.inclusionandmarketing.com

There is resistance to inclusion and inclusive marketing, and that resistance is causing some marketers to hesitate and rethink their approach. That’s a mistake. Resistance to inclusion isn't new. We've been here before as a society, and there's already been much written on the topic. In this episode I explore the resistance, and how to deal with it so you can continue to embrace the future of marketing: inclusive marketing. Links mentioned in this episode: Inclusion & Marketing - episode 56: Inclusive Marketing Lessons from Bud Light's Dylan Mulvaney Fumble - https://inclusivemarketing.co/ep-56-inclusive-marketing-lessons-from-bud-lights-dylan-mulvaney-fumble/ MLK's 'Letter from Birmingham Jail' - https://www.africa.upenn.edu/Articles_Gen/Letter_Birmingham.html Audio/Video version of MLK's 'Letter from Birmingham Jail' - https://www.youtube.com/watch?v=ATPSht6318o&t=79s The Five Heartbeats - "You Sure You Want to Hang with Old Eddie Kane?" - https://www.youtube.com/watch?v=4KPWPPxcBbA What Inclusive Brand Type Are You? - episode 29: https://inclusivemarketing.co/ep-29-what-inclusive-brand-type-are-you/ Inclusive Brand Type Quiz - https://quiz.tryinteract.com/#/60de26a0b6597100170cfd57 ---- Join the Inclusion & Marketing newsletter: www.inclusivemarketing.co

Data shows one in five people are neurodivergent. That means it is very likely that a number of your customers fall within that spectrum. As a result, it is important to understand more about this community and ways in which your brand can show them they belong with you. In this episode, I chat with neurodiversity experts Ludmila Praslova, Aviva Legatt, and Caroline Stokes -- who share their expertise as well as their own lived experience on this topic. Join the Inclusion & Marketing newsletter: www.inclusionandmarketing.com

Globally, 15 percent of the world's population has some form of disability. And as we think about building a business that includes more people, baking accessibility into what you offer is a smart way to do so. To help you with that, Erin Perkins, founder of MabelyQ is on the show today. She's an accessibility educator, and she's got very practical tips to help you start being more accessible with your brand today. Erin's Links: Successible Platform: https://mabelyq.thrivecart.com/successible Social media Accessibility Checklist: https://bit.ly/SMAccessibilityScorecard Instagram: http://instagram.com/mabely_q Website: https://www.mabelyq.com/ Get the Inclusion & Marketing newsletter: www.inclusionandmarketing.com

An LGBTQ+ inclusive brand is intentional about showing people from this community that they belong. That goes beyond just showing up during PRIDE month. In this episode I talk with Hank Paul, a Queer Inclusion Strategist, about practical ways you can build a brand that makes the LGBTQ+ community feel seen, safe, and supported. Links mentioned: THE BUSINESS ALLYSHIP ROADMAP: https://www.hankpaul.co/allyship-roadmap-opt-in FOLLOW HANK ON INSTAGRAM: https://www.instagram.com/hankpaul.co Join the Inclusion & Marketing Newsletter: www.inclusionandmarketing.com

Twenty percent of the world’s population is neurodivergent. That’s 1 in 5 people – who are diagnosed with dyslexia, dyspraxia, ADHD, and autism. It is very likely that we work with, have colleagues, and people in our networks who are neurodivergent – so it is important to understand more about it, so we know how to make them feel like they belong with us and our businesses. In this episode I chat with three experts on neurodiversity at work, so you can be equipped with how to better serve your team members who's brains work differently. Join the Inclusion & Marketing newsletter: www.inclusionandmarketing.com

Inclusive marketing can grow your bottom line. But inclusive marketing done right can’t just be about getting people from underrepresented and underserved communities to buy your stuff. That’s extraction marketing, and it can actually do more harm to communities. No good. Here are a few lessons every brand should take from Bud Light’s mistakes from an inclusive marketing standpoint. Join the Inclusion & Marketing newsletter: www.inclusionandmarketing.com

Engaging in conversion rate optimization is a smart way to ensure you're marketing works harder for you. But is there a way to do this with inclusion in mind? To answer this question, I immediately knew I needed to chat with Talia Wolf, founder of GetUplift, a conversion rate optimization agency trusted by high growth brands like Teamwork, Bitly, Sprout Social, Thinkific, Mercedes, and Dario. Talia's thoughts and recommendations on this topic may surprise you. Links: https://www.facebook.com/groups/767059716828225 https://twitter.com/taliagw https://getuplift.co/ What inclusive brand type are you? Take this quick quiz to find out how: www.inclusivemarketing.co/quiz

These days more brands are leaning into influencer marketing campaigns. The good news is that inclusion is starting to become a bigger part of the conversation in this area. However there are still a few challenges that exist that need to be tackled to do inclusive influencer marketing the right way. To help you navigate how to build inclusive influencer marketing campaigns the right way, I sat down with Tinashe Chaponda, an influencer marketing expert and Sosani Studios agency owner. Sosani Studios - https://sosaniagency.com/ Tinashe on LinkedIn - https://www.linkedin.com/in/tinashechaponda/ Tinashe on Instagram - https://www.instagram.com/tinashe.chaponda/ Join the Inclusion & Marketing newsletter - www.inclusionandmarketing.com

There's a lot of moving parts to inclusive marketing. Thankfully, increasingly there are more marketers in many industries and working with brands of all sizes that are coming together to give guidance on how others can engage in inclusive marketing. In this episode, I chatted with Jerry Daykin, a global marketing leader with senior roles at brands including Beam Suntory, GSK Consumer Healthcare, Diageo, and Mondelez, and author of the new book Inclusive Marketing. Based in London, UK, he is a WFA (World Federation of Advertisers) Diversity Ambassador and co-chair of its Diversity Task Force, where he created its framework for representation and inclusion. He also sits on the diversity and inclusion boards at the Advertising Association and ISBA and at the Conscious Advertising Network and Outvertising. A regular conference speaker, he has written for The Drum, AdWeek, Campaign, Marketing Week, and The Guardian. Get Jerry's book, Inclusive Marketing from the publisher Get Jerry's book Inclusive Marketing from Amazon Get the Inclusion & Marketing newsletter

Are you capturing and using your own diversity and inclusion data to help you reach your business goals? Many companies do not, and its one of the reasons why so many brands struggle to make real progress with diversity, equity, inclusion, and belonging. Data can help you build an inclusive culture where everyone on your team feels like they belong. And that inclusive culture with a diverse and representative team will enable you to attract and retain the a more diverse customer base that feels like they belong with you. This episode features my chat with Mandy Price, CEO and co-founder of Kanarys – a technology company focused on providing the tools organizations need to create long-term systemic change around challenges associated with diversity, equity, inclusion, and belonging. Kanarys: https://kanarys.com/ More about Mandy's story and Kanarys If you want to see more of Mandy's story, watch her episode of the HubSpot for Startups and LinkedIn documentary series "Spiraling Up: The Journey to Become a Unicorn." It's streaming now: https://www.hubspot.com/startups/docuseries/kanarys-mandy-price Inclusion & Marketing Newsletter: www.inclusionandmarketing.com

Publishing inclusive content is a smart way to make more of the people you serve feel like they belong with you. But far too many brands produce content that makes people feel "othered" or where they can't even see themselves or who they aspire to be. No bueno. In this episode, Natasha Pierre, video coach, strategist, and host of The Shine Online podcast covers how to make your content more inclusive so you can make more people feel seen and build a more diverse customer base. Key points: How video content has changed the way people buy How brands often make consumers feel "othered" which pushes them away How to build a diverse customer base How to create a customer experience that makes the people you serve feel seen How to be inclusive with your video content when you're the face of your brand Why how you talk about things in your content matters in whether or not people feel like they belong with you How to use video content to increase your authority and visibility Why we need more creators from underrepresented communities to show their faces in content Why it's the responsibility of marketers and creators to change the narrative Links: Shine With Natasha - https://shinewithnatasha.com/ Join the Inclusion & Marketing Newsletter Each week, get stories, Inclusion news, and additional insights to help you attract and retain a more diverse customer base. - www.inclusionandmarketing.com

Capturing consumer insights are an important part of any brand that wants to serve customers well. It's an important lever in developing a deep degree of customer intimacy that enables you to deliver products, services, and experiences that make the people you serve feel like they belong with you. But all consumer insights aren't created equal. And as you work engage consumers from underrepresented and underserved communities, having a deep degree of understanding of their experiences, their dreams, desires, fears, and frustrations, and how those all may be different from those in the masses is essential. But too often, brands don't adapt their approach to capturing insights to enable them to get both the depth of insights and understanding of them to make effective decisions. In this episode, I chat with Renita Bryant, CEO if Sights Set Consulting, a consumer-centric market research consultancy, about how to incorporate inclusion into your market research processes to ensure you get the insights you need. Key points discussed: The role insights play in building an inclusive brand Why representation matters throughout the entirety of the market research process Why brands need to move away from the general market approach when it comes to research How to ensure you're able to effectively act on the insights you gain in your campaigns with diverse communities Best practices for getting insights from underrepresented and underserved communities How biases negatively impact the insights you capture How to ensure you get a diverse cross-section of people in your research studies Links: Sights Set Consulting: http://www.sightsset.com/ Keep going: Go deeper with inclusion and marketing. Get the Inclusion & Marketing newsletter in your inbox each week. www.inclusionandmarketing.com

Unfortunately, in 2023 gender pay gaps exist. And worst yet, gender pay gaps exist even more so when you look at the data for women from underrepresented and underserved communities. These disparities in women's pay vs. their male counterparts negatively impact belonging for the people on your team, which of course in turn negatively impacts how well they make the customers you serve feel like they belong. In this episode, I walk you through practical ways you can work on closing the gender pay gap both within your company and within your industry. ---- Join the Inclusion & Marketing Newsletter at www.inclusionandmarketing.com

To build an inclusive brand you have to have an inclusive culture. It’s really hard to authentically attract and retain customers from underrepresented communities, if you do a poor job of attracting and retaining talent from underrepresented communities. Because workplace culture is such an imperative, I am thrilled to bring you this chat with today’s guests, Leanne and Al Elliott, hosts of the Truth, Lies, and Workplace Culture podcast, and co-founders of a workplace culture consultancy, OblongHQ . Leanne is a certified business psychologist and leadership coach, and Al is a serial entrepreneur - a great marriage of theory and practice. OblongHQ Rx7 Foundations of an Inclusive Culture Introducing the Rx7 Truth, Lies, and Workplace Culture podcast Dive deeper into with the Inclusion and Marketing newsletter.

Customer success doesn't happen at the same rate for everyone. The customers you serve with differences, including those who are BIPOC, often have external factors that negatively impact their journey to success. The good news is, you have the power to implement products, services, and experiences that pave the way for a greater degree of success for your BIPOC customers and others with differences. In this episode, Natalia Sanyal, an anti-oppressive copywriter and brand strategist talk about an approach she's taken to make her BIPOC customers feel seen, cared for, and have a greater likelihood of both enjoyment and success with her programs. Her approach is one that can be replicated and adapted to fit your business needs and the consumers you serve. Links mentioned in this episode: Episode 45: Factors That Influence Your Customers' Success You Need to Be Aware Of Episode 38: [Listen to Them] Black Women Are Used to Being the Only Ones Like Them in a Room in Professional Settings. Here's What it's Like Natalia's website Want to go deeper on how to build an inclusive brand? Get the weekly Inclusion & Marketing Newsletter, where you'll get more insights, examples, and current events showcasing the power of inclusion and inclusive marketing in action. Go here to get signed up: www.inclusionandmarketing.com

Over the past few years more brands have started to lean harder into more inclusive campaigns. As we look at SuperBowl campaigns for 2021 and 2022, inclusion took a more prominent role. That wasn’t the case in SuperBowl LVII. The celebrity filled ads seemed to have different goals. While inclusion didn’t feel like it was actively considered in the majority of ad campaigns, there were still major wins throughout the event that are worth calling out, as well as one noteworthy ad from the NFL that did hit the mark from an inclusion standpoint. Want to go deeper? Join the Inclusion & Marketing email newsletter: www.inclusivemarketing.co

We all want the people we serve to be successful. However, there are other customer success factors that influence the outcomes of both your team and your customers -- that have nothing to do with the products, services, and experiences you deliver. And those factors have to do with their differences. Unfortunately, the differences of people on your team and the customers you serve, can cause them to get different results from those in "dominant" groups. I cover what the most common differences are that can have a negative impact on your customers' success, why, and how you can go about closing the gap to support everyone you serve, so they can thrive. I'm hosting a live workshop to help you identify and address these factors on Friday, February 24 at 12pm EST. It's called: How to Build Experiences That Make Underrepresented and Underserved Talent Consumers and Talent Feel Like They Belong. Get registered here at www.listentothem.co. I'll send you the replay even if you can't attend live. ----- Links mentioned in this episode: Racial Bias in Healthcare study: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4843483/ Sephora Racial Bias in Retail study: https://www.sephora.com/contentimages/belong/january2021/Sephora_RacialBias_eBook_DES_12-23-20_V12%20(1).pdf VC's investment in women and minority owned startups - Diversity VC Data - https://venturebeat.com/games/diversity-vc-reports-1-87-of-venture-capital-allocated-to-women-and-minority-owned-startups/ Jereshia Hawk IG reel - https://www.instagram.com/reel/CnpsW80D9cM/?utm_source=ig_web_copy_link Negative stereotypes re: Black people - scientific data - https://www.ferris.edu/HTMLS/news/jimcrow/links/essays/vcu.htm

Just because a brand decides to engage in inclusive marketing, doesn't mean the consumers they want to attract will automatically respond favorably. Trust needs to be earned before consumers from underrepresented and underserving communities will feel like give their attention, dollars, and loyalty. In this episode Black consumers share what brands have done and should do to earn their trust. Go to www.listentothem.co to listen to all the episodes in this series. There you'll also find details about the live workshops February 22-24 to help you develop action plans based upon the insights from this series

Representation matters. But not all representation is created equal. As more brands are starting to produce more representative imagery, consumers from underrepresented and underserved communities aren't necessarily jumping for joy. Some are actually turned off by it. In this episode, Black consumers share their responses to more diverse visual imagery, and what brands can do to engage in inclusive and representative imagery in a manner that draws them closer to to them. Go to www.listentothem.co to hear all the episodes in this series. There, you'll also find details about the live workshops February 22-24 to build action plans based upon the insights from this series.

Brands have a lot of power. Whether you are intentional about how you use it or not, your products, visuals, communications, and the experiences you deliver have an impact on the way consumers feel. Make sure that impact is one you desire to have. In this episode, consumers talk about the power brands have on influencing consumers, and what they can and should do to use that power for good. Go to www.listentothem.co to find all the episodes in this series, and to get details about the live workshops February 22-24 to develop action plans based upon the learnings from these episodes.

Soon enough, we'll all work with people who are different from us in some way. And while engaging with people who are different comes naturally for some, for others it isn't quite as smooth. In this episode, Black talent share their experiences and perspectives on working with people different from them, while offering advice on how to engage and interact in a way that is both respectful and effective. The more we know how to interact with others, especially those who are different from us, the easier it will be to make more people feel like they belong with you. You can find all the episodes in this series at www.listentothem.co. There you'll also find details about the live workshops happening February 22-24, where we'll develop action plans to help you apply the insights gleaned from these episodes.

There's plenty of research that shows diverse teams out-perform their non-diverse peers. Not only do they outperform them financially, but they also are more innovative. But just because you have a diverse team doesn't mean you'll automatically receive the benefits of having one. You have to be intentional about creating a team culture that enables everyone on the team to thrive, and be better together. In this episode, Black talent share their experiences working in high-performing diverse teams, and offer their perspectives on the environments that existed that enabled those teams to thrive. Go to www.listentothem.co for all the episodes in this series. There you'll also find details about the live workshops being held February 22-24 to help you build action plans based upon the insights from the episodes in this series.

Micro-aggressions are like little pinches, slaps, and punches people from marginalized communities all too often at work. Sometimes the people delivering the micro-aggresions are aware that they are committing them, and other times they are both completely oblivious they are delivering them, and of the impact it has on the recipient. Micro-aggressions prevent and ruin inclusive cultures. If you want everyone on your team to feel like they belong -- including your talent from underrepresented and underserved communities, you've got to stamp out micro-aggressions from your culture. A smart starting point is to be aware of common micro-aggressions people on your team could be experiencing. In this episode, Black talent share common micro-aggressions they've experienced, how they deal with them, and how it impacts their working relationships. Go to www.listentothem.co for all the episodes in this special series, and to get details about the live masterclasses happening February 22-24 to help you build action plans based upon the insights gleaned from this special series.

As a Black woman, I've grown accustomed to being the only one in the room on many occasions. But it's not just my experience. Ask any woman, person of color, or anyone else from a historically underrepresented group, and for most, being "the only" or "one of a few" in both personal or professional settings is nothing new. But we adapt. We find ways to push through the discomfort of those experiences in a manner that enables us to thrive. But there are costs that come with being "the only" or "one of a few." And when you know the experiences, the costs, and the burdens associated -- it equips you with the insight you need to make things better for Black team members and other people from marginalized communities who find themselves in this position far too often. As a result, you'll be able to make more of the people on your team feel like they belong, and create an environment that enables them to thrive. Listen to the entire "Listen to Them" series at www.listentothem.co. There, you'll also find details about the live workshops happening February 22-24 to build action plans based upon insights from this series.

This year, I wanted to take the opportunity to do a Black History Month campaign that both elevated voices and shined a light on experiences people within the community have, for the purpose of educating others not within the community on how they can make life better for both Black talent and Black consumers. The result, is a special podcast series I’m dropping for you, you can find right here in the feed. It’s called “Listen to Them: Black Talent and Consumers Share Their Real Life Stories and Perspectives on Working in Teams and Inclusive Marketing.” In it, you’ll hear directly from people I interviewed in a narrative format - about various topics related to working in teams and of course inclusive marketing. We cover micro-aggressions, what it’s like being the only one, or one of a few in the room in a professional setting, what high-performing teams look like, and how to work with people who are different from you. This is beneficial for you to hear for anyone who works with others in a team setting – including leaders and individual contributors – because everyone plays a role in making people feel like they belong. From a marketing standpoint, we covered topics such as representation, authenticity, and the power brands have in how people feel about themselves. Have a listen to the episodes, and then go to www.listentothem.co to register for the workshops being held February 22-24 to create an action plan based upon the insights from the episodes.

We're days away from Black History Month 2023 in the U.S. and Canada. It is a wonderful thing that more brands are celebrating the achievements and contributions of Black people to society, however, there are some missteps I've seen over the years by brands that have cause a bit of backlash from the very community they wish to celebrate. I don't want this to happen to you. So in this episode, I walk you through 7 principles you need to be aware of before going live with your next campaign. Find the examples and visuals referenced in this episode here: https://inclusivemarketing.co/black-history-month-campaigns/ ----- What inclusive brand type are you? Take this quick quiz to find out: www.inclusivemarketing.co/quiz Want to go deeper with building your inclusive brand? Check out Inclusive Brand Academy at www.inclusivebrandacademy.com and find out which option is right for you.

More brands than ever are engaging in inclusive marketing. And increasingly, consumers are starting to take notice. And while it is a good thing that marketers are making more of an effort to serve a broader range of people, consumers from underrepresented and underserved communities aren’t just automatically flocking to those brands. Marginalized consumers want brands to prove they are worthy of their attention and dollars. They have higher expectations of the brands that are working to win their attention and get them to swipe their credit cards. In this episode, I cover five expectations diverse consumers have of brands that want to earn their loyalty. ----- Podcast mentioned in this episode: How Consumers Want You to Celebrate Heritage Months with Arturo Gutierrez (Inclusion & Marketing podcast, episode 23) What inclusive brand type are you? Take this quick quiz to find out: www.inclusivemarketing.co/quiz Want to go deeper with building your inclusive brand? Check out Inclusive Brand Academy at www.inclusivebrandacademy.com and find out which option is right for you.

In this episode – Sarah-Chen Spellings and I and cover a lot of topics ranging from what makes marketing truly inclusive, how to focus your efforts by going narrow to reach a wider audience, as well as best practices for building a high-performing diverse team. About Sarah-Chen Spellings: Sarah is the co-founder and managing partner of Beyond the Billion (BTB), launched as The Billion Dollar Fund for Women, the world's first and largest global consortium of 100+ venture capital funds and limited partner investors that have now pledged to and are actively deploying beyond US$1BN to be invested into women-founded companies. She also hosts the Billion Dollar Moves podcast. Here's what we covered in this session: Why leaning into diversity can be a growth pillar for brands How diversity can be a foundational starting point for building a high-performing team What to focus on when working to build a high-performing team that is representative of the people Why many leaders struggle to find diverse talent How to build a culture that is conducive for team members to share their opinions and experiences Why unconscious bias training isn't what moves the dial in building an inclusive culture (and what actually does) How to ensure you set yourself up for success in reaching your goals as it relates to your diversity and inclusion goals What inclusive brand type are you? Take the quiz to find out. www.inclusivemarketing.co/quiz Want to go deeper on how to attract and retain diverse customers and talent? Check out my program Inclusive Brand Academy and see which option works best for you. www.inclusivebrandacademy.com

Life is about belonging. And because of that business is about belonging. That's why the businesses that take the time to serve consumers from underrepresented and underserved communities are winning their attention, adoration, and loyalty. In this episode, I chatted with Jacqueline Snyder and Minna Khounlo-Sithep about how product-based businesses are winning more customers by leaning into inclusion in a manner that fits for both their business and their customers. Here are some key points covered in the discussion: The 3 areas product-based business owners infuse inclusion into their businesses Why it doesn't matter where your brand starts in terms of the types of consumers you're able to reach Why representation matters beyond just brand and product photography Why there's no one right way to build an inclusive brand Why feedback (or complaints) are a great opportunity to identify how to become more inclusive in your brand How to be resourceful in choosing how to be more inclusive in your business Why more doesn't equal more About Jacqueline and Minna Jacqueline Snyder and Minna Khounlo-Sithep are the combined force behind The Product Boss Podcast. They have grown a community of high-achieving product-based small business owners and have helped them scale their physical product businesses through masterminds, group coaching and digital courses designed specifically for product-based business owners ranging from start-up conception to multi-million dollar companies. Together their goal is to change the landscape of product entrepreneurship by connecting women around the world through a blend of real-life business tactics, creative strategy and modern leadership. Join Jacqueline and Minna in The Product Boss Best Year Yet workshop series Which inclusive brand type are you? Take the quiz: www.inclusivemarketing.co/quiz Want to go deeper in how to build an inclusive brand? Check out Inclusive Brand Academy: www.inclusivebrandacademy.com

As we arrive at 40 years of celebrating Martin Luther King, Jr.’s life and work as an official holiday, many will revisit some of Dr. King’s most famous speeches, and reflect on how far we’ve come. Others will dedicate their time engaging in acts of service. If you are looking for additional ways you and your team can honor Dr. King and his legacy, consider going beyond just taking a pause on a day meant to commemorate him and his message. Honor him by focusing on continuing the work he started, but wasn’t able to finish. This episode covers how. www.inclusivemarketing.co/quiz

As more leaders focus on building diverse teams, they often resort to a common practice of focusing on the percentage of diverse candidates you interview. While this may feel like you're making progress, it actually doesn't often work to significantly move the needle to build a diverse team. In fact, it really is just a vanity metric. In this episode, I cover what you should focus on instead to actually hire the diverse team your customers need you to have. Episode 19: The Critical Link Between Equity and Customer Success with Deborah Pickett Episode 22: Common Ways Brands Treat Diverse Talent Like Unpaid Consultants (And What To Do Instead) What Inclusive Brand Type are You? Find out by taking this short quiz: www.inclusivemarketing.co/quiz Want to dive deeper, check out www.inclusivebrandacademy.com to see if the program is right for you

Visual imagery, and making it more representative is the on-ramp for many brands into inclusive marketing. And while in recent years, a broader range of stock photography and videos has come available showcasing more diverse faces, body types, and families – simply changing up your imagery to include more diverse people isn't automatic in terms of making them feel like they belong. So to help you know how to ensure the stock photography you use is inclusive, I chatted with Deyra Jaye Fontaine, an inclusive marketing strategist and certified diversity, equity, and inclusion practitioner who has done a lot of work in the area of inclusive stock photography, and has even created a handy guide on it. We cover lots of important topics in this discussion, so you definitely don't want to miss it. Key Points: The power visual imagery has on shaping perceptions Why marketers play a role in influencing society with the visual imagery they produce How inclusive stock photography is different from traditional stock photography Common negative stereotypes that are perpetuated with stock photography used in marketing campaigns The biggest mistake brands make with trying to diversify their visual imagery Best practices for choosing inclusive stock photography How to avoid tokenism in your visual imagery Here's a free guide on resources for sourcing inclusive stock photography: More on how to make your visuals more inclusive in my program Inclusive Brand Academy. Get more details at www.inclusivebrandacademy.com.

Every inclusive brand doesn't have to look and sound the same. They don't have to speak on the same issues, serve the same customers, or show up in the same way. That'd be pretty boring -- and would seem kind of odd with the lack of diversity of approaches. So just because Rihanna's brands serve everyone, that doesn't mean that you have to as well. Just because Ben & Jerry's is deep in the trenches from a social justice standpoint, that doesn't mean that you have to too. Do you Boo. Inclusive marketing is all about being intentional about choosing who you will serve, and how you will show up. That means you also get to choose which type of inclusive brand you will be. Not sure how to do that? Take this quick quiz to discover what inclusive brand type you are: www.inclusivemarketing.co/quiz

Building an inclusive brand is a lot like tending a garden. For both, having the right mindset is essential to enable you to not only weather any challenges, but to also get the results you're looking for. Here are a few key lessons to embrace to give you the mindset you need to build an inclusive brand. www.inclusivemarketing.co/quiz

When it comes to cultural events and celebrations, particularly those honoring underrepresented and underserved communities, your brand’s participation is a great way to make these communities feel seen by you, and a way for you to demonstrate that they do indeed belong with you.  Now, I'm not saying that you have to celebrate these events to communicate and send signals of belonging to the people you want to serve. But this is one way that you can do that.  Creating an inclusive marketing calendar is a smart way for you to be intentional about figuring out which celebrations your brand will take part in, and which ones you won’t. www.inclusivemarketing.co

Key points covered in this episode: The role of inclusion in performance marketing Where many performance marketing campaigns fall short with regard to inclusion Why so many people are often excluded from performance marketing campaigns Why inclusive marketing is a solution to ad fatigue The key question you should ask to enable you to include more people in your ad campaigns The data you need to build more inclusive campaigns and the caution you should use when analyzing it How to ensure your partners in performance marketing have an inclusive mindset Links and resources mentioned in this episode: www.apiarydigital.com Algorithms of Oppression The End of the Majority, and What it Means for Your Brand with Julye Williams - Inclusion & Marketing podcast episode 11 About Karen Amundsen: I'm a white lady named Karen, passionate about racial equity. As the Founder and Chair of Apiary Digital, the area I'm able to have the biggest impact is in business and marketing. Apiary Digital is a full-service performance marketing collective headquartered in the cloud. We believe that humans are greater than business, and that inclusive performance marketing is one and the same as succeeding in our client's customer acquisition goals. What inclusive brand type are you? Take this quick quiz to find out: www.inclusivemarketing.co/quiz

Representation matters. It isn’t enough to just have representation of the talent in front of the camera. It is just as important to have representation and or expertise behind the camera that is poised to capture diverse talent in the proper light (pun intended). Remember, the people you serve need to see themselves or who they aspire to be reflected in the visual imagery your brand puts forth. If your brand regularly publishes imagery of diverse communities that they don’t think is flattering, then they will get the message that they don’t belong with you. The effort you put into securing representative talent won’t yield the results you like if people are disappointed with the imagery. The next time you and your team start preparing for a photo, video, or content shoot that features and includes diverse talent, it is imperative that you take the time to give proper thought to these roles behind the camera to ensure you get a final product all can be pleased with. ElleUK Wakanda Forever Cover: https://twitter.com/ELLEUK/status/1575763902121803776/photo/1 Elle Brasil Viola Davis Cover: https://twitter.com/ellebrasil/status/1570475582160240640/photo/1 Vogue Simone Biles Cover: https://twitter.com/BritniDWrites/status/1281713398963564544/ ------ What inclusive brand type are you? Take the quiz here to find out. www.inclusivemarketing.co/quiz

A big barrier to effectively engaging with diverse consumers and communities is the way we think. In many instances, we default to our own frame of reference, perspectives, and ways of doing things. However that limits your ability to practice empathy and to give consumers who are different from you exactly what they need from you. In this episode, I walk you through the essential practice of decentering yourself, they key areas you need to focus on doing it, and of course, I offer up practical ways to do it as well. www.inclusivemarketing.co

Some brands do really well when it comes to celebrating communities during their heritage months, like Black History Month, Women’s History Month, PRIDE, Hispanic Heritage Month, Asian-American and Pacific-Islander Month. However, there are plenty others that struggle. And there’s also a large group of brands that stay on the sidelines, because they aren’t sure how to engage, or even if they should. So as we get closer to a new year, and it’s time to decide about what your brand will celebrate and what you won’t - I thought it’d be helpful for you to bring in some reinforcements to help guide you. That’s why I chatted with Arturo Gutierrez, the SVP of Strategy at Codeword, an integrated marketing agency.  Arturo and his team at Codeword did a survey to find out what consumers want with regard to these types of celebrations – and the insights, and the discussion we have around them is relevant and applicable for you – no matter your size, your budget, or your experience engaging with communities in this manner. Key Points: Why brands should consider celebrating heritage months for diverse communities How you should be thinking about the people who are buying your product Why so many diverse communities are indifferent to heritage month campaigns, and what to do about it What you should and shouldn’t be measuring as it relates to heritage month celebrations How brands should think about the objective of heritage month campaigns How to ensure your heritage month celebrations leave a lasting impact What diverse communities want from brands during heritage months and beyond About Arturo Gutierrez Arturo Gutierrez is the SVP of Strategy at Codeword, an integrated marketing agency that develops smart marketing strategies, manages editorial and social channels, and drives news coverage for tech clients both big and small. A former management consultant having advised Fortune 500 clients across The Americas, Europe and the Middle East, Arturo’s expertise include leadership, marketing strategy, and organizational growth. Links https://twitter.com/Art_Gutierrez  https://www.codewordagency.com/ 

"Hire a diverse team" is often the advice and cry people tout when brands struggle with being inclusive with their marketing. So common practice, is to tap into diverse talent to get them to provide their feedback and expertise on various topics related to campaigns and internal initiatives. But this isn't always the right thing to do, and can impede your efforts to make your diverse talent feel like they belong with you. No bueno. In this episode, I walk you through common challenges with this approach, and what you should do instead to get the feedback you need, tap into the power of having a diverse team, while also making them feel like they belong.

Cultural appropriation happens more often than in should. And inappropriate use of a culture not your own happens even more often. Both of these practices are harmful, and in this episode I'm walking you through clear examples of both, and giving you practical guidance on how not to engage in them. In addition, you'll walk away with practical guidance on how you as an individual and consumer can play a role in shutting down these practices as well. Here are the links mentioned in the episode: Hailey Beiber make trend rant - Shantal Smith The cultural appropriation of yoga - Blair Imani The Maasai People Take Back Their Brand Dia de los Muertos Barbie Walks a Fine Line Between Cultural Appropriation and Appreciation Kim Kardashian West's Kimono underwear meets Japanese backlash How Disney redeemed itself with 'Coco' after the Dia de Muertos trademark fiasco Full show transcript available at www.inclusivemarketing.co

All over the world, but specifically in the United States, there has been a lot going on in the past few years. From the Black Lives Matter movement that gained momentum in the wake of George Floyd's murder just two years ago, to the surge of Asian hate during the pandemic, and now another hate crime in Buffalo. And to be frank, I am disappointed in the responses to this event, or lack thereof from many businesses. With this uptick in interest in social justice matters, it is more important than ever for businesses to stand for what they believe in. In the season finale of the Inclusion and Marketing Podcast, I share: The importance of brands expressing their beliefs and taking action around important social and political issues affecting the current climate How to get started on brand advocacy How to be authentic when shaping your brand advocacy Thank you so much for listening to Season 1 of the Inclusion and Marketing Podcast! I hope you have been able to use this podcast as a tool to win the attention, adoration and the loyalty of more consumers. Interested in building your inclusive brand with me? My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. Join my mailing list for updates Want to know when they launch and get other insider benefits? Follow this podcast Follow me on Instagram: @soniaethompson Or find more information on my website: inclusivemarketing.co Stay tuned for Season 2!

Today we’re going to explore the critical link between equity and customer success with a very special guest! My sister Deborah Pickett, a middle school math instructional trainer and coach, will share her valuable words of wisdom for those who are ready to embark on the lifelong process of being dedicated to equity. Our conversation will cover: What is the difference between equity and equality? From a business standpoint, what happens when equity isn’t prioritized? How to start using data to analyze potential equity issues in your business? What is the link between equity and access? What do equitable practices look like? What does it mean to say that justice is in the details? What is the relationship between equity, empathy, and compassion? What is the water vs the fish principle, and what are some real world examples of this way of thinking? Interested in building your inclusive brand with me? My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. Join my mailing list for updates Want to know when they launch and get other insider benefits? Follow this podcast Follow me on Instagram: @soniaethompson Or find more information on my website: inclusivemarketing.co

Why should business leaders consider text communication as part of their digital marketing strategy? In this episode, we’ll have an enlightening discussion with Bianca Blake, co-founder of Klickrr, about best practices for text marketing, and how text messaging can help brands develop a deeper degree of intimacy with the people they want to serve. We also cover: What are the advantages of text marketing? The relationship between inclusive marketing and customer experience The importance of taking your audience’s preferences into account when developing brand communication strategies Realizing that inclusion isn't always about demographics--sometimes it's about giving people the option to engage with your brand according to their personal preferences Interested in building your inclusive brand with me? My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. Join my mailing list for updates Want to know when they launch and get other insider benefits? Follow this podcast Follow me on Instagram: @soniaethompson Or find more information on my website: inclusivemarketing.co

What does it mean to be antiracist? Today we’re going to cover what antiracism is, what it looks like in business, and how you can work to embody antiracist principles on a daily basis. To help us with this, I brought in an expert on the topic, Dr. Nicole Charles. Nicole is a wellness entrepreneur as well as an intersectional feminist and antiracist educator, author, researcher and professor of women and gender studies. We’ll talk about: The concept of antiracism as a whole, and specifically in the business world Examples of racist practices that permeate business that are more common than you might think The importance of investing in and learning from Black, Indigenous People of Color After making the commitment to antiracism, where do people commonly get tripped up? The challenges that arise when society and businesses lean towards centering only the most privileged identities Recommended resources for further reading and learning Nicole’s delicious recipes at healmedelicious.com (Check out the pumpkin spice cake donuts!) Nicole's Embodying Equity Course It’s important to really think about your values and how they can guide your business decisions. As you work on applying what Nicole and I covered today in your own life and business, take the time to think about a specific scenario in your life where you could decenter the predominant narrative. Interested in building your inclusive brand with me? My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. Join my mailing list for updates Want to know when they launch and get other insider benefits? Follow this podcast Follow me on Instagram: @soniaethompson Or find more information on my website: inclusivemarketing.co

Business is about belonging, and identity is a critical aspect of belonging. As you work to build an inclusive brand, it’s essential to think carefully about identity and what types of categorizations are necessary. As we dive into this complex topic, I’ll go over challenges, real-world examples and strategies to help you approach your customer’s various identities. Identity matters. Don't take shortcuts with it! The people you serve will reward you when you take the time to get it right. This episode will also cover: Common questions including the difference between ethnicity and race The various challenges that can arise when categorizing groups of consumers How categorizations and the data associated with them can help companies identify equity concerns and gaps Interested in building your inclusive brand with me? My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. Join my mailing list for updates Want to know when they launch and get other insider benefits? Follow this podcast Follow me on Instagram: @soniaethompson Or find more information on my website: inclusivemarketing.co

Words matter! They have the power to uplift and include, as well as tear down and exclude. In your quest to make your audience feel like they belong with you, it’s essential to use inclusive language. But how do you start creating written content that creates a culture of belonging? Nailah King, founder of The Content Witches, shares insights into how conscious business leaders can learn to craft messaging that helps foster transformative change and create a sense belonging within their communities. My conversation with Nailah also covers: What is inclusive language and what is its connection to belonging? Idioms, binaries, appropriation and other examples of language that can be harmful How can you determine if your content isn’t inclusive or needs an update? How can you maintain transparency throughout the process? How to use tools like etymonline.com Essential forms of content governance including inclusive language policies and brand style guides Interested in building your inclusive brand with me? My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. Join my mailing list for updates Want to know when they launch and get other insider benefits? Follow this podcast Follow me on Instagram: @soniaethompson Or find more information on my website: inclusivemarketing.co

Today we're going to talk about a common type of toxic relationship between brands and underrepresented communities: Extraction. True inclusive marketing is about sharing power and creating belonging. Belonging cannot exist when one party is constantly extracting value from the other. As we dive deeper into the concept of extraction, I will share examples from today’s business world with the hope that by bringing these harmful practices to light, we can all start to do better. This episode will also cover: The concept of co-creation and the different forms it can take Best practices for engaging with communities you want to learn from and the dangers of traditional market research Lessons learned from a popular Disney film How to start adding value instead of extracting it, so everyone wins Interested in building your inclusive brand with me? My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. Join my mailing list for updates Want to know when they launch and get other insider benefits? Follow this podcast Follow me on Instagram: @soniaethompson Or find more information on my website: inclusivemarketing.co

We know that inclusive marketing is the future of marketing. As we move towards this future, more and more cutting-edge tools are becoming available to help brands assess their progress. How inclusive is your brand’s visual communication? In this episode, I had the pleasure of speaking with Raquelle Zuzarte, Founder and CMO of Equity Project for All, and Frederico Salvitti, Tech & AI Specialist. Their AI platform, Gradient, shows brands where they stand on diversity and inclusion through comprehensive data-driven analysis of their visual imagery. Our conversation will cover: What is the current state of representation and marketing from a diversity and inclusion standpoint? What are examples of major brands or industries that have been making strides in these categories? How to build customer intimacy through listening and observation The importance of authentically and sincerely expressing your brand’s core purpose How brands can start building stories around people who have traditionally been underrepresented and underserved How the Implicit Association Test can help you recognize and address your blind spots Interested in building your inclusive brand with me? My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. Join my mailing list for updates Want to know when they launch and get other insider benefits? Follow this podcast Follow me on Instagram: @soniaethompson Or find more information on my website: inclusivemarketing.co

Equality is essential in certain aspects of society. But in some situations, unapologetically treating people differently will help you win the attention, adoration and loyalty of more consumers, especially people that brands often ignore. As a business leader, how can you decide when it's appropriate to treat everyone equally, and when you should treat certain groups of people differently? In this episode, I will go through my 3-step process for identifying these situations, so you can do a better job of consistently making life better for the people you serve while also making them feel like they belong with you and your brand. Interested in building your inclusive brand with me? My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. Join my mailing list for updates Want to know when they launch and get other insider benefits? Follow this podcast Follow me on Instagram: @soniaethompson Or find more information on my website: inclusivemarketing.co