I want to share with you the authority website framework - how to map it out and what it looks like when plotted on the canvas. The whole purpose of a website layout and framework is to be very specific with where traffic flows after a user lands on your domain. As you develop this, it's going to build the effectiveness and authority of your website leading to better conversion.

I want to share the authority framework and three secrets to growing your audience and establishing your brand in an industry. This quote really resonates with the topic that we'll be talking about: “A small piece of wood creates a small fire, adequate enough to warm you up. Add just a few more pieces to blast an immense bonfire, large enough to one of your entire circle of friends.” My goal with this framework is to show you how to take that spark, turn it into a flame, and watch it grow into a bonfire.

I want to share with you a podcast funnel - the process and workflow of how to go about finding guests, creating content, publishing content, promoting content and ultimately how we can drive specific digital marketing. Depending on the metrics you want to track, you can position this. Most of my audience can be found through LinkedIn - this is where I began outreach and finding guests. You can also use Facebook groups, email outreach, finding people through other forums, or just doing research on Google.

I want to share a framework that I've been studying, learning and implementing over the past few years. The idea is termed as the “influencer method” of how to grow your own audience, grow your following and influence amongst a target audience and target market by leveraging other people's audience.

Using the Authority Funnel Framework, you can position yourself as an expert and an influential authority within your space and your target audience. The big problem right now is that with so many people creating content, there's a lot of noise. The markets are very saturated. How do you position yourself to sound like music in a noisy market? That's the mindset behind this framework. A common myth or misconception is that you have to be someone famous or already have a large following in order to be considered an authority or thought leader within your space.

In this episode, I talk with Kate Cordell and Ken Knecht are the Co-Founders of Opeeka, an AI-driven mental healthcare software company. Their cloud-based solution aggregates mental healthcare assessments from multiple providers into a single digital story map. In this interview, they explain how their solution uses success-focused AI to help solve the post-Covid-19 mental healthcare. Dr. Cordell is a nationwide thought leader for behavioral health technology, integrating data systems to support a whole- person approach to care. She has built models for federal, state, county, healthcare providers and community-based agencies to convert behavioral health and social program data into decisions and decisions into positive outcomes.

In this episode, I talk with Dr. Roxie, CEO of Legacy DNA, about the new trends of digital and content marketing in the healthcare industry. We cover the forms of content and platforms to adopt, refining your brand strategy and the power of Linkedin in generating sales leads. Dr. Roxie helps health tech innovators uncover their most profitable and viable market strategies, from early adoption strategies to pivoting. She transformed 20 years of business practice, 7 years of researching over 500+ peer-reviewed articles, and 160+ interviews with health innovators into a repeatable method to go from an idea to full-scale adoption. She advises startups and emerging healthcare brands and has been involved in three successful exits.

In this episode, I talk with John Kalix about his 20+ year journey in the healthcare industry and starting SOC Telemed to help provide tele support specifically to support acute healthcare and address the shortage of specialized clinicians across the US. He talks about his lessons and journey as a CEO and shares wisdom from launching multiple products and solutions focusing on clinicians and hospitals across the United States. John Kalix spearheads SOC Telemed’s efforts to be the leader in the field of acute telemedicine by bringing the highest quality of care, the best clinicians, and the patients who need them, together with using technology. He comes to SOC with more than 25 years of experience in healthcare.

In this episode, I talk with Jim Kean, VP - Infrastructure and Operations at Journi Health, about how health tech professionals and companies can transition and level up in the work that they are doing through working with larger companies, communicating effectively, and getting funding to scale your operations further. Jim Kean leads Journi Infrastructure and Operations which is focused on designing, testing and implementing digitally-driven intelligent operations and driving digital transformation for a large health insurance company. Jim’s innovative and entrepreneurial career emphasis has been developing disruptive consumer-oriented fitness, health, and wellness experiences. Prior to joining Cambia in November 2016, Jim was founder and CEO of WellnessFxTM, a digital health company focused on providing easy and affordable access to blood-based diagnostics bundled with telehealth consults. He was also founder and president of Sapient Health Network (SHN), which became the consumer-facing business of WebMD.

In this episode, I talk with Blossom Onunekwu, CEO of Blossom Into Wellness. She talks about the power of content in the world today for driving business and helping them build their recognition and presence online. From the importance of adopting a content plan into your business, to the various forms of content out there, how to track it and the various platforms to build your online presence through, it is all covered in this episode. Blossom into Wellness is a health communications agency headquartered in Atlanta, Georgia. Blossom, the founder, specializes in organic social media marketing and content creation in the form of long-form web content. Blossom has serviced both local businesses, international businesses like the International Data Group, and governmental agencies like the CDC.

In this episode, I talk with Jerry Abiog about his experiences as CMO of Standard Solutions. He talks about the trends and developments of artificial intelligence across all industries today and how companies can leverage the data they have to understand consumer behavior and target their audience better, leading to top-line and bottom-line growth along with more repeat customers. Jerry Abiog has over 25 years of sales and marketing experience. He currently serves as a Co-Founder and CMO of Standard Insights, an AI as a Service growth marketing platform headquartered in Fort Myers, FL. Their mission is to be the global Standard on how successful businesses prioritize and execute their customer engagement from Insights gleaned from their data.

In this episode, I talk with Ryan Jones about his experiences starting Florence Healthcare, a software solutions provider in clinical research, focused on document and data management. He talks about his personal journeys well as the challenges faced when launching technology solutions among clinicians. Ryan Jones started his career at Boston Consulting Group before becoming Product Manager for Microsoft Sharepoint. From there, he became President of Pubget, where he helped the web's largest sites make information understandable and accessible with document management technology. Pubget had 600 medical centers and 6 of the 10 largest pharmacies as customers -- and he saw an opportunity to further serve customers like these. He co-founded Florence Healthcare in 2014, and is now the acting CEO, with a passion for leading the company to build intuitive software that accelerates clinical trials.

Have you ever felt that you are on top of the world and in your prime? This is exactly how Rodney felt when he was just starting out his professional life. He had everything he needed -- a stable career and a high-paying job. But what happens when adversities come your way? Rodney chose to use these setbacks to accelerate his ambition and dreams. Taking the learnings from these opportunities and navigate through adversities. In this episode, Rodney Hu shares with you his story when he was starting out in the business and how he found opportunities amidst the challenges. He is also excited to discuss how his show the HealthTech Hustle Podcast is shaping this 2021 for his listeners.

João Bocas is a professional digital influencer & keynote speaker and is a globally recognized business thought leader, mentor, advisor, and entrepreneur with +25 business acumen. He is helping brands to connect with multidisciplinary audiences online. His expertise and professionalism, work ethic, and client centricity approach make him one of a kind to work with. Now, more and more reputable technology brands trust João Bocas. In this episode of HealthTech Hustle, João talks about how wearable devices have innovated how it has affected the lives of the consumers of today. He will share his advice on how to maximize these devices and how social media can be a great help to grow a healthcare business.

Kenny Schumacher is the founder of Delesign. This is a flat rate graphic design productize service that has grown to a remote team of over 50 people. Kenny has also had experience selling business and investing experience in real estate. In this special episode of HealthTech Hustle, Kenny shares how delegation plays an important role in all kinds of business industries whether it be the healthcare field or designing.

Rachel Ford Hutman is the founder of Ford Hutman Media. A media company that provides communication for elite Science companies specializing in the development of health technologies. In this episode of the HealthTech Hustle, Rachel shares her motivation to delve deeper into the healthtech industry, which is a far cry from her background as a reporter. Now, she’s leveraging on her background to bring healthcare technology to greater heights. She’s a “global health industry connector” and a “problem solver” whose mission is to deliver accessible health stories to stakeholders that are easy to understand and relate with.

Joan Meléndez has over 25 years of experience in building and optimizing healthcare applications. She focuses and specializes in perioperative, anesthesia, and trauma workflows. On the other hand, Dawon Hawkins, is the man behind Xcelrate’s operational success, excellence and growth. In this episode of HealthTech Hustle, Joan shares her journey as to how she created Xcelrate UDI (Unique Device Identifier) which helps the healthcare industry improve medical compliance and reduce patient risk. As a bonus, Xcelrate UDI’s COO, Dawon Hawkins, is joining the show to share his stories too!

Bryan Loomis is a board member, advisor and mentor to a lot of health tech startups. He is the Growth Expert and Mentor for the c company he started called Bryan Loomis LLC. He also runs a rapidly growing Slack community called Viral Health Founders. In this episode, Bryan Loomis shares his core values in mentoring and helping digital health startups to set themselves up for success. As a person who acquired his MBA in the healthcare industry, it helped him discover and innovate processes that will help the startup companies to grow rapidly in the industry of healthcare that is already ingrained.

Muthu Krishnan has more than 16+ years of experience in the healthcare industry. He is the CEO and President of Kencor Health, an AI-assisted patient engagement platform that brings compliance care content and communication together to deliver quality outcomes at reduced cost. In this episode of HealthTech Hustle, Muthu Krishnan talks about his 16+ years of interest and experience in the healthcare industry and how it led and helped him understand what the patients need to create the smartest and most engaging health ecosystem.

Brittany Hawkins is the author of the book, “Everything Egg Freezing”. She’s also the director and co-founder of the AI platform, ELANZA Wellness. ELANZA is established with a mission to create digital health tools helping fertility doctors to optimize their fertility treatment and deliver improved and better patient experience. In this episode of HealthTech Hustle, Brittany talks about her journey through fertility treatment, the challenges she encountered through the process and how she overcame her fears. As a fertility patient herself, she has first-hand experience and she used it as a launching pad to see the opportunities on the field and what can be done better to improve the patients’ fertility journey.

Liesel Vaidya and Madison Campbell are co-founders of Leda Health Company. Using their expertise in technology and epidemiology, they teamed up and innovated on a kit that can be used to collect evidence, gather data and report. In today’s episode of the HealthTech Hustle, Liesel and Madison will share their advocacy against sexual assault and show the steps they took to turn the skepticism into an opportunity and how you can launch into something bigger.

Irewole Akande is an engineer and an international entrepreneur from Nigeria who is committed to spearheading products that can prevent potential problems in the society. In this episode of the HealthTech Hustle, Irewole brings in a whiff of inspiration as he shares his journey of success as an entrepreneur in a place where he is considered to be a minority. He started off as an international student who had to juggle his studies with a full time job, while working on his ideas of creating products that can resolve major problems in the society, particularly in healthcare.

Ann Garnier is the founder and CEO of Lisa Health, a company that’s committed to the use of technology in empowering women and helping them navigate through mid-life with ease and confidence. In this episode of the HealthTech Hustle, Ann recounts her journey from being a woman who had to rely on herself to try and understand the changes happening in her body to being a woman who has most of the answers, credible ones at that, to all the woes every woman in the mid-life are encountering as they go through the menopause stage.

Robert Niichel is the CEO and Founder of SmartTab, the first ever wireless technology on drug delivery system. It’s a medical breakthrough in the form of an ingestible capsule that works primarily to deliver medication exactly when the patients need it, and where they need it. In this episode of the HealthTech Hustle, Bob shares how his company made a difference in the lives of patients by making innovation and technology work together. The company’s mission is to create better patient outcomes, so tune in and find out exactly how this mission is coming into fruition.

Suprit Patel is the healthcare principal at Ionic Security. This is a company that provides dynamic control and trust by consolidating data access policy in the healthcare space. Listen in to learn the importance of data security in the healthcare space especially in the digital age when patients are utilizing virtual health platforms. You will also know the role of companies like Ionic in securing data and ensuring that only those who need it can access and make the world a better place.

Ryan Whitham is the CEO and co-founder of Papercurve, a cloud-based company that simplifies professional reviews for regulated industries including pharmaceuticals and cannabis. In this episode of Health Tech Hustle Podcast, Ryan talks about his journey in design and product management and his eventual healthcare tech entrepreneurship journey. He shares how he and his partners identified a problem in the market and the step by step strategy they used to get it from just an idea to a working business. Listen in to learn how to create a consumer-friendly software product while bettering it based on customer feedback.

Ardy Arianpour is the CEO and co-founder of Seqster, an awarding winning SaaS healthcare platform that enables organizations to drive efficient healthcare via comprehensive medical records, individual genomic profiles, and personal device data. In this episode of Health Tech Hustle Podcast with Rodney Hu, Ardy shares his journey from an executive who helped startups grow into large enterprises to a business owner in the science and business field. He also shares the strategies that have seen him fail and rise again to become a successful entrepreneur. Listen in to learn what it takes to build and run a successful SaaS company in the healthcare tech industry.

Robert Longyear is the vice president of the digital health and innovations at Avenu and Wanderly. He is also the author of Innovating for Wellness. Wanderly is an online marketplace made for healthcare professionals to compare travel healthcare jobs from leading agencies. In this episode of the HealthTech Hustle, Robert shares details of how they saw the need to start Wanderly and later built Avenu to better provide healthcare services using technology. Listen in to hear how personal reasons drove Robert to write his book ‘Innovating for Wellness’ to better illustrate the need for technology in delivering healthcare.

Kris Ramadurai is the senior associate at Neue Fund, a multi-published author, a business and science thought leader, and a professional brainstormer. In this episode of Health Tech Hustle Podcast with Rodney Hu, Kris shares his background working as a scientist and his passion for combining the health and business sector. He defines his role as the senior associate at Neue and how he works towards making sure scientists use the correct language to get investments for their healthcare startups. Listen in to learn what would qualify you as a healthcare tech startup for an investment to grow your business.

Adam Turinas is the CEO of Healthlaunchpad, a new firm that helps technology companies grow their healthcare business. He is also a mentor towards two startups and the TMC innovations accelerator program as well as the capital factories accelerator program. In this episode of the HealthTech Hustle, Adam shares his journey in the healthcare tech industry which started back in 2012 and its ups and downs. Listen in to hear the lessons that Adam has learned while running a startup with limited finances in a highly saturated market.

Dr. Priyanka Mathur is the founder and CEO of Medipocket and a medical doctor with diverse medical experience. Medipocket app is a virtual health companion that includes the prescription discount card, appointment reminders, a symptom checker, and the ability to store and manage medical records. It is an all in one solution that fits in one pocket. In this episode of HealthTech Hustle, Dr. Priyanka shares how she saw a common problem in patients across different countries and decided to incorporate technology to bring a solution. Listen in to learn how she navigated the challenges that came her way as a woman entrepreneur to create a market sustainable program.

Maximilian Winter is a venture capital investor helping entrepreneurs launch exponential organizations in human health and breakthrough technology. He is also the founder and CEO of the Neue Fund. In this episode of the HealthTech Hustle, Maximilian shares how he got into health tech investing and the type of companies that his Fund works with. He also shares the processes they go through to ensure that a company qualifies for an investment.

Dr. Lyndsey Harper is a clinical assistant professor at Texas A&M and an attending physician at Baylor Scott and White Health. She is also the founder and CEO of Rosy, which is an app she’s been working on. In this episode of the HealthTech Hustle, Dr. Lyndsey shares how she left her full-time practising position as a doctor to manage an app that caters to women’s sexual health called Rosy. She also shares how the idea of Rosy was born and the journey of executing it and presenting it to the target market.

Kyle Spencer is the Director of Strategy for Dentist Advisors, a practice that helps dentists understand holistic financial health. In this episode of the HealthTech Hustle, Kyle shares how he fell in love with healthcare technology and the desire to help healthcare practitioners. He also shares his journey of being in the service industry, going back to school, and starting a program that teaches dentists how to take care of their finances as they excel in their practice.

Dr. Ismail Sayeed is a pediatrician, physician, a two-time amazon author, and the founder of ViOS. ViOS is a unique healthcare startup that aims to improve the skills and sustainability of private practitioners, who wish to communicate their values to their communities. In this episode of the HealthTech Hustle, Dr. Ismail shares about his journey from a pediatrician to an entrepreneur. He describes why he decided to create a product that caters to both doctors and patients and what he hopes to accomplish with it.

Jaden Risner is the CEO and co-founder of Family Proud, a software company that connects patients and companies with the resources necessary to effectively manage the burden of care. He’s also been in the US military for over 12 years. In this episode of the HealthTech Hustle, Jaden shares his journey transitioning from the military to the healthcare tech industry. He talks about the ups and downs of running a startup and the importance of having a team that resonates with you.

Stacy Kirk is the CEO of Posture & QualityWorks. Quality Works is a top-rated software consultancy firm while Posture is a HIPAA security and privacy officer for hire. In this episode of the Health tech side hustle, Stacy shares her passion for technology and what drove her to start a security and privacy technology in the healthcare sector.

Meet Oryna Schiffman, a content marketing strategist who specializes in the healthtech field. She decided to do writing and marketing content in healthtech after years of ghostwriting and working with startups that proved successful. In this episode of HealthTech Hustle Podcast with Rodney Hu, Oryna shares the challenges she sees with health tech startups when it comes to reaching out to the market and how she helps. She describes her research strategy that has proven success in writing medical content even though she doesn’t have a background in the field. Listen in to learn the type of content that communicates when marketing to both businesses and consumers.

Meet Ryan Sadlo, an early HealthTech commercialization expert, the founder of Accelerate Health, and the current Head of Business Development at Lazarus Enterprises. In this episode of Health Tech Hustle Podcast, Rodney Hu speaks with Ryan as he shares his vast knowledge in the HealthTech industry. He explains the process in which a new technology goes through before it is ready to be released to the market. Listen in to learn how the COVID-19 pandemic might change the healthcare dynamics for good. You will also learn how Ryan manages his time as a professional who is involved with many ventures. “Investors are willing to fund something that’s not completely finished from a technology perspective or even clinically validated if by completing it, you’re addressing some major market need that is acute.”- Ryan Sadlo [6:31] Top Takeaways:  The process of bringing new healthcare technology into the market through a startup.  The strategy that Ryan uses to build startups from the bottom up.  How COVID-19 is reshaping the healthcare scene?  The power of having a reliable and efficient team in a healthcare tech startup.  Understanding the process of approving a new technology and the time it takes before becoming ready for the market.  Learn how to set all your priorities right when working towards success. Key Moments: [1:10] How Ryan transitioned from naval architecture to healthcare. [2:20] Is Boston placed in a better position with life sciences and investing in healthcare? [3:57] How is new healthcare technology brought into the market through a startup? [5:44] Why taking both clinical and technology risks is important for startups. [7:12] Ryan describes the strategy of building something from the ground up that he uses when working with startups. [8:53] What challenges are healthcare tech startups facing with the current COVID-19 pandemic? How is it shaping the healthcare industry? [13:13] The importance of knowing where your capabilities are and where they’re lacking when working with a team. [15:25] How does the process of approving a new technology work? [16:38] Ryan explains the time and process a new technology takes before getting approved for the market. [19:34] How does Ryan manage his time when he’s involved with so many ventures? [21:38] Ryan answers the rapid-fire round of questions. Relevant Links: Website: http://acceleratehealthtech.com/ LinkedIn: https://www.linkedin.com/in/ryan-sadlo-61291242/

Meet Sathya Elumalai, the founder and CEO of Aidar Health. He is also a healthcare executive with over 15 years of experience in working with the payers, providers, pharmaceuticals, and patients. In this episode of Health Tech Hustle Podcast with Rodney Hu, Sathya shares how his company Aidar is working towards the most important solution for the current COVID-19 pandemic. He describes how he came up with a noninvasive rapid medical assessment device after witnessing firsthand, fragments in healthcare procedures. Listen in to learn how MouthLab™ device was created, how it operates and sends patient data. You will also learn the ups and downs of running a healthcare tech startup company as well as introducing a new device into the market. “Today we are faced with a much bigger challenge where we are not prepared for the pandemic even though the best health systems are based in the US- we are the most affected.”- Sathya Elumalai [3:07] Top Takeaways:  Finding a solution for COVID-19 and healthcare problems.  The ups and downs of running a startup.  Fulfilling a passion by working towards finding the right solutions.  Understanding a problem and finding an efficient team to work on the solutions.  How to reach the right audience for a healthcare tech device. Key Moments: [1:20] What does Aidar Health do and what are they working towards now? [2:15] Why we need to rethink how we are addressing our current healthcare needs. [3:39] The challenges Aidar Health is facing during the COVID-19 pandemic from a business perspective and the brighter side of things as a research centre. [5:45] Sathya explains how their device works and sends data. [8:03] How he transitioned from healthcare to tech. [9:00] How he was inspired by his mother’s chronic illness to create a solution that caters to chronic patient’s data collection. [11:51] Why understanding the need for a solution helped with the process of creating the devices [13:28] The team he worked with to develop the device. [15:51] Sathya’s process of acquiring a skilled and efficient team. [18:01] He explains how they’re working with partners and organizations to reach their audience. [20:29] How do they secure their partnerships? [22:38] What are some of the challenges he has experienced in growing a startup and introducing a new device into the market. [25:32] What advice does he have for anyone wanting to get into healthcare tech. [27:33] Sathya answers the rapid-fire round of questions. Relevant Links: Website: https://aidar.com/alhome/ LinkedIn: https://www.linkedin.com/in/sathyaelumalai/

For this Podcast episode, an extensive discussion on Health tech was made with Kyle Puckhaber. Kyle has over eight years of experience in product management, and he’s working in various capacities in health tech companies. He has worked as a product manager for health tech in the long-term care industry, and currently working in the fitness industry with his brothers, helping people achieve and maintain their fitness goals. Kyle started his career as a life insurance representative for six months and then decided to focus on Health care domain, by being an account manager for a Health care firm. His enthusiasm for health care software made him become the product manager. This position made him dig into thorough research about the product they were giving to medical practitioners. Key Takeaways · Incorporation of technology in Health-care bolsters productivity. · Price of services rendered to body-fitness customers must worth the value added to them. · Understanding the dynamics of target groups within health and fitness niche aids substantial growth. Key Moments 1:23 - Kyle talked about the early stage of his career. 2:43 - Activities that stimulated Kyle’s Career as a product Manager. 3:58 - Developing software to support Medicare and Medic-aid system. 5:00 - Drafting Health-tech software from drawing-board to production. 5:30 - Solving problems by understanding government regulations, and challenges in the industry. 8:30 - Current challenges in Health-care industry. 11:27 - Coping with health and fitness industry amidst COVID-19. 15:23 - Kyle elucidated how to leverage online technologies for health benefit. 17:03 - Effect of cost on health and nutrition services. 23:00 - The means of reaching out to the target group in fitness industry. 24:55 - How to use technology to add value to business. 28:48 - Obstacles in business growth. 36:16 - Germane pillars for a business foundational growth.

In this episode of Health Tech Hustle Podcast, the host Rodney Hu talks with Josh as he shares his journey from a technology career to the healthcare industry. He explains in detail how Cortex came about, their mission, the work they have put in place to grow the company, and the industry challenges they face.

In this episode of Health Tech Hustle Podcast, Rodney Hu speaks with Jay as he shares his health journey that led him to believe in the power of medical cannabis. He describes how his passion for seeing the cannabis being adopted as a mode of treatment is the genesis of holding educational events. Listen in to understand why Jay swears by medical cannabis and creates campaigns/ events to see his vision succeed. You will also hear the fear of the COVID-19 that Jay has for both his business and his health as well as that of his father’s.

In this episode, I talk with Bill Reisacher about his experiences as a medical professional and serial entrepreneur. He shares his journey on how his most recent entrepreneurial venture, NovoPlexus, started as an idea over drinks.

In this episode, I talk with Nithin Krishna about identifying problems and providing solutions. Nithin shares his journey within the field of psychiatry and connecting patients to healthcare providers.

In this episode, Rodney talks about his experience as an MRI Technologist, and why he started Health-Tech Hustle Podcast. He shares his experience as both the professional in the health-tech field and his experience as the patient. Technology is advancing at an increasing rate, but the healthcare field is slow to adopt new technology. Rodney talks about the benefits of technology, the problems in the health industry, and the goal of HealthTech Hustle Podcast. HealthTech Hustle Podcast is the place for innovators seeking to create a better environment, professionals looking to provide a service, and persons in the health-tech space, to share insights into their industry. Rodney Hu is the Founder of 209Digital and host of HealthTech Hustle Podcast.