“How has your year been?”I can’t believe that it’s already the second half of October, but it is, and that means that we are well and truly into the final quarter of the year 2024!Now, if you cast your mind back to January of this year, in all probability, you had goals and ambitions for 2024…And regardless of whether you’ve had your best year ever [and some people have] or perhaps it’s been a year ‘business wise’ where you’ve been completely derailed.  Either way, as the saying goes, “It’s not over until the fat lady sings”, and so in this episode, we focus on the the importance of ‘finishing strong!’IN THIS EPISODE:[01:21] Reflecting on the year[02:14] Finishing the year strong[03:32] Learning from challenges[05:15] Owning your business outcomes[05:33] Learning from mistakes[05:55] Honest appraisal of your business[07:41] Creating a stop-start-continue list[09:08] Opportunities in the last quarter[09:40] Promotions and strategies for year-endWant MORE to help you GROW?📚 Check out our Bestselling GROW Bookshttps://growmysalonbusiness.com/books/🆘Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!AntonyRESOURCES MENTIONED IN THIS EPISODE:The Salon Management Course 👉 FOLLOW US!Instagram | Facebook | Website

If this era of hairdressing will be remembered for anything specific I believe it will be the rise of the self-employed.Regardless of where in the world you’re located, the self-employed business model in its various forms has made a huge impact on the industry and is continuing to do so. Today's guests are Ross and Jack Williams-Hirst, the co-founders of Williams & Hirst, a new co-working salon space in the heart of London’s Soho district. In today’s podcast, we discuss:✨The co-working salon business model and what’s driving the independent hairdressing movement.✨ How Williams & Hirst aims to elevate the freelance salon experience by offering a luxe environment alongside comprehensive support.✨ The importance of having rental packages that work for everyone…And lots more! IN THIS EPISODE: [00:53} Introducing Williams & Hirst: A new co-working salon in London’s Soho[02:20] Jack and Ross’s journey to freelance and co-working[04:49] Navigating the challenges of self-employment[08:03] Understanding VAT and its impact on freelance hairstylists and salon owners[11:29] Balancing business and personal life in a business partnership[16:49] The importance of clear business boundaries[24:57] Discussing legal definitions and independent contractor agreements[31:09] Navigating the grey areas of commission split models[33:04] Professional use inventory and supply store within Williams & Hirst[34:41] The importance of a staff lounge[37:01] Transparent pricing and business models[45:36] Understanding the financial viability for hairdressers when going freelance[53:19] Conclusion and final thoughts Want MORE to help you GROW? 📚 Check out our Bestselling GROW Bookshttps://growmysalonbusiness.com/books/ 🆘Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!Antony RESOURCES MENTIONED IN THIS EPISODE: Williams & HirstInstagram | Website Ross Williams-HurstInstagram Jack Williams-HurstInstagram   👉 FOLLOW US!Instagram | Facebook | Website

In today’s episode, I focus on ‘Salon Management Software’, and I’m talking with Lori Obiedzinski, originally a hairdresser she now works in the salon management software side of the industry.In this episode, we discuss how AI can streamline business operations and enhance client engagement, the importance of online booking, and the emerging trends impacting the future of salon management systems.    What to look for in a salon management system    The role of Artificial Intelligence in salon management software    How and why salon owners can and should get more out of their salon management software systemsAnd lots more!  IN THIS EPISODE: (02:29) Defining key terms and the competitive landscape of salon management software.(05:49) Choosing the right salon management software based on your needs.(08:00) Maximizing software utilisation and how most salons underutilise the available system functions.(12:19) The role of AI and automation in streamlining operations and enhancing client engagement.(17:39) Why it’s important to think of your salon software as an investment, not an expense(24:56) The rise of independent stylists and the impact of independent stylists on software development.(26:35) The importance of leveraging software for client communication(31:06) Debate: Removing the front desk and enhancing the client experience with mobile solutions.(38:08) Adapting to COVID and the innovations that stuck afterwards(47:17) Thoughts on the future trajectory of salon management systems  Want MORE to help you GROW? 📚 Check out our Bestselling GROW Bookshttps://growmysalonbusiness.com/books/ 🆘Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone,Click here- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!Antony  RESOURCES MENTIONED IN THIS EPISODE: ROSY SALON SOFTWAREInstagram |  Website AURA SALON SOFTWAREInstagram | Website  👉 FOLLOW US!Instagram | Facebook | Website

Whether it’s on social media or podcasts or articles that I read, It seems to me that the goal of salon owners everywhere is to leave the floor.I don’t think it’s inevitable, but there seems to be a point in the lives of many salon owners where they say that they want to step away from being behind the chair. But there’s a problem, and the problem is that often, the reason that they can’t step away from behind the chair is because they’re the salon's number one earner.So what’s the solution?Let’s begin by looking at how they ended up in this position in the first place. Tune in to learn how to redefine your role as a salon owner so that you set your business up for long-term success. IN THIS EPISODE: (00:00) Welcome to the Grow My Salon Business Podcast(01:49) The dilemma of stepping away from the chair(03:24) Understanding the root cause of the problem(05:47) Building a sustainable salon business(08:56) The role of a salon owner(09:56) Free management resources and upcoming masterclass(10:50) Conclusion and farewell  Want MORE to help you GROW? 📚 Check out our Bestselling GROW Bookshttps://growmysalonbusiness.com/books/ 🆘Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!Antony RESOURCES MENTIONED IN THIS EPISODE: The Salon Management Checklist - Download here4 Essential Lessons In Salon Management - Join the FREE Masterclass here  FOLLOW US! Instagram | Facebook | Website 

I often say that opening a business gives you a great education. Not just into the skills needed in management, finance, and marketing. But also the understanding and insights that come with the responsibility of employing people, training them and coaching them to become the best version possible of themselves. On today's episode, I’m talking with returning guest salon owner and now author Martha Lynn Kale of the Mirror Mirror salon in Austin, Texas, who has written a book about getting the most out of the early years of your career.In today’s podcast, we discuss:- Martha Lynn’s book “The Ambitious Stylist” Making the Most of Cosmetology School.- Why hand in hand with freedom, flexibility and autonomy comes personal responsibility, accountability and owning the outcome.- Advice on building a clientele and developing your own personal brand.And lots more!IN THIS EPISODE:(01:17) Introducing Martha Lynn Kale(02:30) Martha Lynn's journey and book inspiration(02:56) Martha Lynn’s Beauty School experience(08:40) Key messages from 'The Ambitious Stylist'(15:00) Talking about building a clientele and personal branding(15:53) Discussing Interview tips and professionalism(30:35) The role of mentorship and apprenticeships within the industry(34:36) Best advice for Beauty School students(38:24) Discussing the future of Beauty Schools(42:56) Where to connect and find the book Want MORE to help you GROW?📚 Check out our Bestselling GROW Bookshttps://growmysalonbusiness.com/books/🆘Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!AntonyRESOURCES MENTIONED IN THIS EPISODE:Episode 21: https://growmysalonbusiness.com/podcast/021/Episode 232: https://growmysalonbusiness.com/podcast/232/Instagram: The Ambitious Stylist: https://www.instagram.com/theambitiousstylist/  FOLLOW US!Instagram: https://www.instagram.com/growmysalonbusiness/Facebook: https://www.facebook.com/growmysalonbusinessWebsite: https://growmysalonbusiness.com/FOLLOW MARTHA LYNN KALE!Instagram: https://www.instagram.com/marthalynnkale/Website: https://mirrormirroraustin.com/

Getting to the top of this industry isn’t easy. Staying there is even harder.  Dublin-based, multi-award-winning hairdresser and salon owner Dylan Bradshaw has just been awarded Salon of the Year for the UK and Ireland. Dylan and his wife and business partner Charlotte have recently completed a total refit of what was already a great salon.  They’ve taken it to the next level and are pushing the boundaries by redefining what they see as the salon of the future. If you're a salon owner looking for inspiration and practical advice on growing and innovating your business, this episode is a must-listen. In today’s podcast, we will discuss:The importance of building a brand identity Why brands need to continually evolve if they are to remain relevantWhat it means to diversify the traditional salon offering…And lots more! IN THIS EPISODE: 00:41 Meet Dylan Bradshaw: Award-winning Dublin based hairdresser02:06 The evolution of salon awards and the impact of AI on Hairdressing awards06:23 The journey of Dylan's salon transformation 28:16 Dylan's creative vision and business partnership28:50 Discussing the design philosophy, sustainability and repurposing salon materials.34:56 Bringing homewares into the mix and having an online presence40:54 Financial management and planning for a refit46:14 Team culture and discussing different business models54:14 Lessons learned and final thoughts Want MORE to help you GROW? 📚 Check out our Bestselling GROW Bookshttps://growmysalonbusiness.com/books/ 🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ 🙏 Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!Antony  RESOURCES MENTIONED IN THIS EPISODE: Professor Anita Elberse’s Harvard case study, on which she and Sir Alex expanded in a packed classroom at London Business School, featured in a BBC1 documentary, titled Sir Alex Ferguson: Secrets of Success.  Harvard’s Ferguson Formula has eight lessons for leaders, including foundation-building, standard-setting, team renewal, readiness to win, control retention, media management, observation and continuous adaptation.  Sir Alex Ferguson Secrets of Success Documentary - https://www.youtube.com/watch?v=SbtZjIEs5r0 Ferguson’s Formula - Harvard Business Review https://hbr.org/2013/10/fergusons-formula    FOLLOW US!Instagram: https://www.instagram.com/growmysalonbusiness/Facebook: https://www.facebook.com/growmysalonbusinessWebsite: https://growmysalonbusiness.com/  FOLLOW DYLAN BRADSHAW!Salon Instagram: https://www.instagram.com/dylanbradshawdublin/Dylan Instagram: https://www.instagram.com/dylanbradshawdb/Website: https://www.dylanbradshaw.com/  

Every four years, the Olympics and the Paralympics come along. And even if you’re not someone who is usually that fussed by athletics, swimming, gymnastics, etc., you just can’t help but be exposed to it, whether it’s on Social media, the news or on TV, it’s everywhere! And if you’re like most people, you can’t help but be impressed with what those incredible athletes are capable of. But what we see is the ‘end results’ after years of commitment and dedication.So what's that got to do with hairdressing?  On the surface, it has nothing to do with hairdressing. But I can’t help thinking about the parallels that there are about ‘being the best’ at whatever it is that you do.In today’s episode, I talk about how being good at anything in life requires you to make finer distinctions about whatever it is that you want to master. It requires training, it requires huge levels of commitment and determination, and it requires sacrifice in other areas of your life in order to achieve the goal whatever it is. In this Episode:00:00 Introduction and explanation for last week's missing episode01:35 A moment of reflection02:46 The path to success: lessons from the Olympics04:54 Parallels between sport and hairdressing08:45 The importance of making distinctions12:08 Introducing the Super Stylist CourseThanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!And finally, don’t forget to subscribe to the show to get automatic updates.Until next time!AntonyLinks and Resources mentioned:Watch: “We’re the Super Humans” Rio Paralympics 2016 trailer. Grow My Salon Business Super Stylist Online Course | Website | Facebook | Instagram🙏 Our thoughts and prayers go out to Mikey Denton and his family.To reach out on Instagram @MikeyDenton and @Kendelle_pA GoFundMe campaign to help with funeral expenses and bereavement counselling has been set up to help support the family. You can Donate Here

 When you’ve been in this industry a long time, you not only see trends and businesses come and go, but you also see people come and go. But, longevity as a hairdresser and remaining relevant throughout your career is not only a skill in itself, but if you can remain passionate and keep evolving with the times, the result is that you build up a range of skills that leave you with a fantastic legacy to pass on to the generations that follow. My guest today is one such person; Ruth Roche has had many roles in the industry, and over a 40 year career, she has done all of them well and continues to inspire hairdressers at every stage of their career. In today’s episode, we discuss:●      Using humour to break down barriers and create engagement as an educator●      The value in working across different areas in the industry●      Defining beauty and suitabilityAnd lots more! In this Episode: 01:11 Introducing Ruth Roche: A diverse and passionate career in Hairdressing02:34 The role of humour in hairdressing06:21 Mastering communication skills as a hairdresser and presenter09:52 Discussing Ruth’s diverse career paths in hairdressing17:31 Defining beauty and suitability25:23 Reflecting on 40 years in hairdressing25:49 Opening a salon: The challenges and triumphs29:09 Transitioning to business ownership36:50 The Importance of versatility in hairdressing37:24 Global perspectives on the hair industry42:02 Embracing short haircuts and overcoming fears45:17 Where to connect with Ruth Roche Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!   They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!  Until next time!  Antony Links and Resources: Grow My Salon Business  Website | Facebook | Instagram Ruth RocheInstagram | YouTube |  FacebookThe Golden Goat Podcast      

We all have a money story. An event or series of events in our young lives that shape how we see money, how we value money and how either we learn to master money, or it masters you. Inevitably your ‘money story’ will largely be influenced by your parents and your exposure to their habits and thoughts around money.  But as a business owner the money story you have from your upbringing and the thoughts and habits you have developed may not serve you well in business.  In business, you need to learn to master money, or it will master you. That doesn’t mean that you have to become an accountant or bookkeeper.  But it does mean that you need to learn to manage the money that flows through your business so that you can build a profitable business and create the lifestyle that you want for yourself and your family. In today's episode we discuss: ● Why not everyone should be self-employed.● What your accountant’s job is.● Why financial management is your responsibility. For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/258 Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!And finally, don’t forget to subscribe to the show to get automatic updates.Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

Over the last 20 years, there has been a significant shift in the way the hairdressing industry works.  Driven by changes in technology combined with social media and generational changes with today’s hairdressers wanting more flexibility, more freedom and more control over when where and how they work has meant that new business models have emerged.  Particularly in the United States the salon suite or salon studio has radically changed how the industry operates, and there’s no going back.   As a result the traditional commission based or ‘employee employer’ based business model has been dramatically impacted and is continuing to evolve in order to meet the demands of a changing workforce. My guest on today's podcast is returning guest Eric Taylor, founder of the incredibly successful Salon Republic, which, in my opinion, has the best Salon Suite or Salon Studio business model in the industry.  In today’s podcast, we talk about● How the salon suite model continues to evolve and adapt● What you need to do to succeed as an independent business of one● The challenges that all suites and small businesses face today In this Episode: 01:38 Introducing Eric Taylor and Salon Republic03:41 The Impact of COVID-19 on Salon Republic04:00 The growth and expansion of Salon Republic06:11 Reflecting on the salon suite industry today19:27 Discussing the challenges and opportunities in the salon suite industry24:29 Building a strong client base26:03 The challenges faced by Independent Beauty Professionals27:24 Common mistakes of new suite owners30:04 Inflation and pricing strategies43:00 Discussing the success rates in the Salon Industry44:44 Conclusion and where you can connect with Eric  Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!Until next time!Antony Links and Resources: Grow My Salon Business Website | Facebook | InstagramEric TaylorInstagramSalon RepublicWebsite | Instagram

These days, we talk a lot about mental health and self-care and rightly so. The most simple aim in life is to be happy. And if we can leave everyone we come into contact with a little happier for the experience, then surely that's a day well spent.  My guest on today's podcast is Oscar Bond, not only is he one of the happiest people I know, but he's also a great hairdresser, a very accomplished educator, a great entertainer, and he has a stutter, and the most refreshing thing is he couldn't care less about it. Like most of us, Oscar admits to having all the daily challenges that we all face, and amongst the good times he has had some tough times in business.  But through it all, he's always smiling and makes those around him lighten up and laugh. In today's podcast, we will discuss: ●      Happiness●      Stuttering …and…●      Overcoming the challenges that life throws at you And lots more!  In this Episode: 00:51 Meet Oscar Bond: The king of happiness01:25 The secret to happiness07:11 Dealing with stuttering18:17 Oscar's journey: From Sassoon's UK to the USA20:56 Facing Adversity: The school fire and bankruptcy24:18 Appreciating life and work25:06 Facing bankruptcy and recovery26:18 The importance of having supportive people in your life.30:09 Challenges in the Salon Industry today32:23 The shift towards independent salons36:01 Leadership and excellence in salons37:51 The evolution of haircutting trends43:50 Connect with Oscar on social media45:29 Final thoughts and farewell  Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!  Until next time!  Antony Links and Resources: Grow My Salon Business  Website | Facebook | Instagram Oscar BondInstagram Podcasts mentioned on this episodeEpisode 136 with David WagnerEpisode 141 with Van CouncilEpisode 244 with Eric Fisher  

Should you mix salon ownership with coaching, teaching, podcasting, session work, course creating, etc?These are all things that I have done or are currently doing… And they all provide reward, both in terms of personal fulfillment and the potential for financial gain.And they are right for some people, and definitely not right for others. In this week’s episode we look at the numerous opportunities that salon owners might consider pursuing and ask the question: are they a distraction or a benefit to building a salon business?In this Episode:01:57 Exploring the side hustle of coaching and education etc for a second stream of income03:51 Antony’s career journey and how that led to growmysalonbusiness.com05:14 Balancing salon ownership and side hustles06:35 The realities of being a traveling educator13:30 The challenges of coaching and education in the hair and beauty industry15:00 The glamour and hard work of salon ownership20:41 Final thoughts and resourcesThanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Until next time!  Antony Links and Resources: Grow My Salon Business Website | Facebook | InstagramMoney Course

Today's episode is Part 2 which follows on from last week’s episode with Tracey Woodward. In today’s episode we delve into Tracey's career journey, starting from her transition into the hairdressing industry, her impactful time at Aveda and Urban Retreat, and the various roles she undertook.  Tracey opens up about overcoming personal challenges, imposter syndrome, and the transformative journey of taking control of her health.  The discussion touches on the importance of community, spirituality and resilience. In today’s show amongst other things we discuss… ●      The importance of authenticity and determination in personal and professional growth.●      Taking control of your health●      Giving backAnd lots moreFor full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/254 Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!   They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!  Until next time!  Antony

Our lives are a journey, and like every journey, where you start out and where you end up is what makes life so interesting.  My guest on this episode is Tracey Woodward, who, like many people, didn't have the easiest start in life. However, unlike many people, she didn't let her past define her future.  Tracey shares her life story, starting with being born prematurely to a teenage mother in the 1960s to her struggle with illiteracy and surviving in an environment marked by crime and neglect.  Despite these challenges, Tracey's perseverance and determination saw her rise to senior positions in renowned beauty companies such as Aveda, Urban Retreat, and Donna Karan.  Tracey's story is a story of resilience and the power of transformation. It's a story of grit, street smarts, personal reinvention and a living example of "Your past does not equal your future."  So, on today's podcast, we discuss: ●      The importance of looking like you belong.●      Why you shouldn't be afraid of asking for help …and…●      Not being afraid of getting it wrong.   And lots more! In this Episode: 01:24 Introducing Tracey Woodward03:24 Tracy's early life and struggles 09:12 Stories of survival and street smarts16:19 Learning to read and write22:25 Choosing a different path in life27:37 Discovering support and an introduction to the beauty world37:52 Career milestones and mentorship41:37 Overcoming challenges and achieving success45:30 Reflecting on personal growth  Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!Until next time! AntonyLinks and Resources: Grow My Salon Business Website | Facebook | Instagram Tracey Woodward  Instagram |

My guest today is Hellen Ward who as well as being a wife, mother, author, lecturer, educator, and managing director, is also the co-founder along with her husband Richard of the Richard Ward hair and Metro Spa located in the heart of London’s Chelsea. Hellen is highly regarded in the industry for not just having built a great business that is undoubtedly one of the country's leading salons but also for her passion, commitment and common sense insights when it comes to the UK hairdressing industry… So, in today’s podcast we will discuss:●     The meaning of Luxury in the salon industry●     Having Royalty as part of your clientele …and●     The challenges and opportunities that the industry is facingAnd lots more! In this Episode:01:13 Introducing Helen Ward: A multifaceted hair industry leader01:44 Defining luxury in the salon industry07:54 An overview of the Richard Ward Salon15:11 The unique services of Richard Ward Hair and Metro Spa17:53 The importance of customer experience24:38 Serving royalty: A peek into the royal clientele28:48 Challenges of scaling and outsourcing30:19 Advice for growing salon owners32:17 The importance of delegation35:45 Guest artists and diversifying services37:59 The rise of chair rental and its implications42:40 Team retention and leadership lessons48:38 Flexibility in the modern workplace53:50 Final thoughts and connecting with Helen Ward  Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!  Until next time!  Antony Links and Resources: Grow My Salon Business  Website | Facebook | Instagram Richard Ward Hair & MetrospaWebsite | Instagram Hellen WardInstagram

What does your salon and your country have in common? That’s not a trick question! This year, there are elections in many countries, and as always, politicians are making lots of promises about how they’re going to make our lives better by spending more money on the things that matter.  But here’s the problem: Your government, my government, or any government doesn’t make any money of their own. So, in order for them to spend more money, they need to raise more money, and just like your salon, there’s only four ways that they can do that.   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/251/  Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!   They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Until next time! Antony Links and Resources: Grow My Salon Business  Website | Facebook | Instagram

There are only a very small number of hairdressers who at any one time influence hairdressing all over the world. I have been fortunate to have had the opportunity to interview some of them on the podcast, and I always relish the chance to find out what it is that separates their ability from others. My guest on today’s Podcast is returning guest Eugene Souleiman, who is without doubt one of the very top session hairdressers in the world.  Eugene is that rare breed of hairstylist who really is an artist. His work inspires other editorial stylists and salon hairdressers alike the world over, and along with 2 or 3 other people he is at the top of the pile.   In today’s episode, we discuss:●      The creative process●      The importance of mentors●      The Wig AcademyAnd lots more! In this Episode:[01:42] How Eugene defines beauty.[07:32] The challenge of creating the impossible![10:05] The important lessons from Eugene's training with Trevor Sorbie, that have underpinned his career.[11:02] What makes someone a creative?[12:03] Growing up with dyslexia and dyspraxia and how that has had a part in how Eugene thinks.[15:39] Discussing the importance of rules and boundaries when starting a career in hair.[22:04] The importance of humility and vulnerability in the creative process.[27:10] Describing the attitude & energy of young people today and how to create a sense of curiosity and creativity. [31:39] What it looks like to lead, a team of people.[33:04] The importance of mentors in your career.[35:17] Working with designers and being pushed creatively.[41:04] Discussing the purpose and goal of the Wig Academy.[50:16] Will we see a return of the wig as a fashion accessory?[52:09] The wrap-up and where you can get in touch with Eugene.  Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!  Until next time!  Antony Links and Resources: Grow My Salon Business Website | Facebook | Instagram Eugene SouleimanInstagram The Wig AcademyInstagram | Website 

The role and opportunities for hairdressing education has changed dramatically over the last few years through social media and the various online learning platforms.  That has led to the rise of the independent educator. Today’s guest is DJ Muldoon, who has made a great name for himself both in the online world and face-to-face for being a fantastic educator. In this episode we discuss:●      What does the life of the independent educator look like?●      The impact of Social Media… and… ●      What is the key to becoming a great educator?And lots more!   In this Episode: [01:25] Introduction to DJ[04:06] Putting DJ to the test is he English or American?[06:38] DJ fills us in on his salon/school/workspace called ‘The factory.’[10:11] DJ talks about his life on the road as an educator[12:29] Discussing the backstory to Knowledge Destroys Fear DJs education company.[13:31] The key to being a great educator[15:24] Discussing Yojhi Yamamoto’s famous quote ‘The art of the minimum requires the maximum of discipline.”[17:08] The importance of simplicity and DJs favourite quote[21:16] How the lessons learnt at Paul Mitchell helped to teach the what, the why the how, and the when.[22:26] DJ talks to his experience with a generation of hairdressers who specialize.[26:41] The differences in education today when it comes to beauty colleges and apprenticeships.[30:27] How hard do you have to work to have 380,000 followers?[32:50] Where social media is heading in terms of salon education.[37:59] Staying relevant when you’re working on your own.[40:44]  What do you see are the biggest challenges for the industry everywhere?[45:43] The wrap up and how you can connect with DJ Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!   They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!  Until next time!  Antony Links and Resources: Grow My Salon Business  Website | Facebook | Instagram DJ MuldoonWebsite | The Factory Instagram | DJ Muldoon Instagram

One of the ways we learn in life is by making mistakes.  But the problem is that the mistakes you make in business have a financial impact. Sometimes, that impact is small, but other times, mistakes have a big impact on the profitability of your business.  So, as much as possible, although making the occasional mistake is inevitable, you need to learn from them quickly so that you reduce the chance it will happen again.  In today's episode, I'll discuss 9 'financial management' mistakes that many salon owners make every single day, and how they pay the price as a result.  For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/248/ Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/ Links and Resources: Grow My Salon Business Website | Facebook | InstagramMoney - The online course

When one door closes another door opens. Success and setback are two sides of the same coin but it takes a strong personality, self belief and determination to bounce back. A couple of years ago I was at 'Salon International’ in London and there was a young barber on stage who was not only doing great work but she also had an infectious personality, combined with an amazing level of energy and confidence that made her stand out from the crowd. So today, I'm really happy to have Hayden Cassidy as a guest on the show. In today’s podcast, we discuss:The attitude and belief that you need to have in life in order to overcome setbacks and succeed.The opportunities that a career in barbering can bring about, including being the first Dior Grooming Expert in the UKThe evolving business model of today’s barbershopAnd lots more!For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/247/ Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!And finally, don’t forget to subscribe to the show to get automatic updates.Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

Every salon owner I’ve ever met wants to know how to better manage their business expenses so that they can be more profitable. And so they should. Ultimately what that all comes down to is looking for ways to increase the income and reduce the outgoings which results in improved profit margins. Both of those topics are covered in depth in our online ‘Money course’. But amongst the many potential solutions to help manage costs and increase profit is to use a ‘Colour Management System’ which will help reduce waste and improve consistency. My guest on today’s episode is Janine Simons, another entrepreneurial salon owner who is also the founder of Colour Bar Manager.In today’s podcast we will discuss:The day Janine woke up and decided the world needed a new colour management app.How the colour bar manager works.What it does differently to its competition.And lots more!For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/246/ Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!And finally, don’t forget to subscribe to the show to get automatic updates.Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

What’s your number?There is one number that we don’t talk about enough in this industry and that is probably because although it sounds simple to understand, it isn’t always easy to work it out. So what’s the number I’m talking about?It’s the number that represents the amount of revenue you need to generate each week to keep the doors open and keep the lights on.And that number is referred to as your breakeven point… Or breakeven number.In this episode I discuss why knowing the breakeven number is essential for every salon owner to ensure that you’re running a profitable business. For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/245/ Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!And finally, don’t forget to subscribe to the show to get automatic updates.Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

Building a successful business isn’t easy, and sometimes at the beginning of our journey, we look at established businesses and wonder how we could possibly ever achieve that. The important thing to realise is that nobody starts with a big successful business. Every new salon owner has doubts and experiences setbacks and challenges along the way.  But through grit and determination and a never-ending thirst for knowledge, the skills and knowledge of the owner grow, and the business grows with it. Today I am talking with Eric Fisher from Wichita Kansas where he has 4 world class salons, a school, and a business education company.  In today’s podcast, we discuss:●      What it takes to build a successful salon business.●      What makes building a big salon business both harder and easier today than it was 30 years ago?●      Why where you are located shouldn’t be something that holds you backAnd lots more! In this Episode:[02:31] The three or four principles that Eric would give the 25-year-old version of himself to follow as he starts out in business.[05:40] Talking about the learning environment, the importance of culture,  making mistakes and learning from them.[06:48] Eric discusses his business in Wichita Kansas and why he decided to open up a school.[11:46] The business model that Eric has in his salons and why.[20:47] With all of the new technology available to salons now, what would make building a business like Erics harder/easier today than what it was 30 years ago? [26:57] Why you don’t have to live in a big city to have international reach.[31:52] What a successful stylist looks like today in Eric’s business.[37:14] The compromises that Eric has had to make to attract and keep good people in today’s workforce.[43:23] Discussing the profit margins of salons today.[46:18] Where you can connect with Eric Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Until next time!Antony Links and Resources: Grow My Salon Business Website | Facebook | InstagramEric FisherInstagram | Website | Eric Fisher Academy

I don’t believe that there has ever been a family in the world of hairdressing that has made the impact that the Mascolo family has. Whether it was the Toni & Guy salons and schools, the TIGI products, or the incredible shows, and stunning photography. Either way the Mascolo brothers, Toni, Guy, Bruno and Anthony were at the forefront of everything in hairdressing and created a hairdressing dynasty that will live on for many years to come.My guest on today’s episode is Anthony Mascolo who’s creativity and leadership was the force behind the creative direction of the brand.   In today’s podcast we discuss:The use of AI in hairdressingThe changing salon businessLeadership and team buildingAnd lots more!For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/243/ Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!And finally, don’t forget to subscribe to the show to get automatic updates.Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/    

Recently I was asked by a young hairdresser whether or not I thought he should go into partnership with a friend and open a salon together.  Partnerships are one of the many subjects we cover in the online management course that is currently open for enrolment, but I think it’s a great question and will make a good podcast topic as well. Unfortunately, partnerships in small businesses don’t have a high success rate. In today's episode, I will cover some of the key elements that need to be put in place to give a partnership the best possible chance of success. In this Episode:[00:01:13] Introducing the topic of partnerships in the salon business and the importance of setting them up correctly.[00:01:56] Addressing the Reality of Partnership Endings[00:04:20] The importance of partners discussing potential challenges preemptively.[00:05:57] A list of the twelve potential challenges partnerships may face.[00:12:43] Advice for fostering successful partnerships, including open communication and mutual respect.            Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!Until next time! Antony Links and Resources: Grow My Salon Business Website | Facebook | Instagram 

The entrepreneurial journey is an ever-evolving process and every stage brings with it unique challenges and opportunities.  The creative aspects of the salon industry are often what attract people to it, but if you’re going to make a success of yourself in a creative industry, it’s every bit as important to focus on the financial side too.  Today’s guest is Sean Hanna, a London-based hairdresser and multi-salon owner, property owner, business consultant, and entrepreneur in the real sense of the word! In this episode, we discuss:  ●      The phases that a business owner evolves through during a successful career●      The importance of managing the numbers●      Why you need an exit strategy… And lots more! In this Episode: [02:35] Sean provides an overview of the six phases of business ownership. [06:31] The question that Sean is most commonly asked by salon owners. [06:52] Why Sean wrote his ebook, The Entrepreneur’s Guide to the Galaxy, and where you can access it for free. [09:03] Finding the balance between the creative and financial elements of a salon business. [12:31] Sean’s educational background and his approach to managing money. [18:45] The motivation behind the founding of Sean and Skyler’s colour-only salon and the lessons they learned from it. [25:02] Why you need an exit strategy and when you should start developing one. [34:10] The evolution of Sean’s business and advice for growing your own. [37:11] The model that Sean uses to help salon owners exit their businesses. [40:36] Factors Sean takes into consideration when deciding whether to close a salon. [44:43] Where you can connect with Sean.  [45:23] Final inspirational words from Sean.  Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!Special thanks to Sean for sharing his insights with me for this week’s episode. Until next time! Antony Links and Resources: Grow My Salon Business Website | Facebook | Instagram | TikTok | YouTube |Episode 14 with Skyler Hanna Sean Hanna Website 

As a salon owner you will have many responsibilities, but they can all be summarised by saying that; “You are the person that is ultimately responsible for the success of your business".And that takes more than just being good at doing hair, having a great location, and a column of your own clients… Obviously, those things are important, and they will help you get ‘out of the gate’ so to speak, but in reality - they are just the beginning. In my experience, the 3 biggest challenges, that most salon owners face will be: 1. The business is dependent on them doing the majority of the work.2. There will be a degree of chaos, or a lack of organisation.3. ‘The culture’ that is developing within the business.For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/240/ Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!And finally, don’t forget to subscribe to the show to get automatic updates.Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/To Register for the Masterclass:Click here: 4 Essential Lessons in Salon Management MasterclassMonday 22nd April or Tuesday 23rd April

Success as a hairdresser comes in many forms. For some it's purely creative, for others it’s all about building a clientele, succeeding as an educator or building a business.  To have success in multiple areas isn't easy, which is why in many cases, when you see a successful business, there is a partnership between someone with a more business focus and another partner with a creative focus. When you get the balance right, you can create something very special.   My guest today is Richard Ashforth, hairdresser, educator, creative director and co-owner with Aldo Furfaro of 10 Saco Salons and Academies in several countries around the world.  Richard's wealth of knowledge and experience make for a fascinating conversation about the state of the salon industry and the mission that he is on to educate his fellow hairdressers.  In this episode, we will discuss:  -       Why you need to incorporate the local culture within the framework of your brand.-       Noise; the guerrilla event that Richard hosts in various locations-       How training in the salon space has evolved And lots more!  For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/239/ Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates.Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

Why is it that 80% of businesses that go to market never get an offer, meaning those business owners have to close the doors on all their hard work and walk away. If you’re a salon owner, the day will come when you are going to relinquish control of your business. This episode focuses on how you can increase your chances of being able to sell your business when that day comes rather than being forced to shut it down.My guest is Zach Dogar, a business broker and exit strategy specialist in the hair and beauty industry. In today’s podcast, we will discuss:Points for consideration when establishing the value of a salon businessThe biggest mistakes buyers and sellers makeHow to achieve the best sale price for your businessAnd lots more! For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/238/ Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!And finally, don’t forget to subscribe to the show to get automatic updates.Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

One of the biggest changes to take place in the hair and beauty industry during the course of my career has been the uptake of tech, especially in relation to the business side of running a salon. Today’s guest is Jo Burgess, a former hairdresser and the co-founder of Shortcuts Salon Management Software. Since the early ‘90s, Jo and her team have been at the forefront of developing tech-based solutions for the salon industry.  In today’s episode, we will discuss: ●      The impact that the last 3-4 years have had on salon software innovations●      The future role that salon management software has in developing client relationships and improving the client experience●      The uses for Artificial Intelligence (AI) in salons today… And lots more!  For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/237/ Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!And finally, don’t forget to subscribe to the show to get automatic updates.Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

Most businesses don’t last more than a few years, so if you reach your 10th birthday, congratulations because you’re already one of the lucky ones! However, as the years go by, it’s essential that you don’t become too stuck in your ways because continuous evolution is a foundational principle for any successful business.    Inspired by an email from a listener, in today’s episode, I discuss what a business rebrand might entail, how to determine whether you need one, and how to approach team members who are resistant to change.    Change isn’t a choice, it’s inevitable. So, for the sake of your business, make sure you’re changing with the times!    For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/236/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

As a salon owner, one of the biggest challenges affecting a salon's growth is that first-time clients are simply not returning, with numerous studies showing that after their first visit, 65% of clients are not going back to that same salon a second time.   My guest on today’s episode is Kati Whitledge, who has developed a piece of “matchmaking” marketing software, Mya, that not only assists salon owners in attracting new clients but matches them with the stylist who is most likely to connect with them and, as a result, increase client retention.    In today’s episode, we discuss:    Salon marketing Client recruitment and retention Mya the matchmaking software   And lots more!    For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/235/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

“He or she who makes no mistakes usually doesn’t make anything.”    Business, just like life, is never going to go entirely to plan. So, be prepared to make mistakes! One of the biggest (if not the biggest) mistakes that salon owners make is underestimating what it takes to manage a business. If this sounds like you, don’t worry; we’re here to help.    In this episode, I take you through an overview of the 7 core areas of salon management that underpin what it takes to build a stand-out salon business so you don’t have to make the same mistakes as so many others who have come before you.    For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/234/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

My guest on today’s episode is Mario Verrilli, owner of the Onaré Salon in Mississauga, Ontario, and author of a book titled, ‘The Fall of the Hair Salon and What to Do About It: A Step-by-Step Guide to the Future of the Beauty Salon Industry.’   The salon industry is under constant reinvention, and Mario has many years of first-hand experience with the changes that are taking place. This has led him to learn the invaluable skill of “getting comfortable with being uncomfortable.”    In today’s podcast, we will discuss:    Some of the challenges that the hair and beauty industry is facing The importance of creating clarity for your team’s career path The value of ongoing personal development…   And lots more!      For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/233/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

Owning a salon business will always come with a multitude of challenges, and when you’re in the midst of a struggle, it’s easy to focus on the negatives, which can very quickly lead you to overwhelm and burn out.    However, if you can change your mindset and start to see the positive side of things, you’re far more likely to overcome whatever hurdles you face.    My guest on today’s episode is Martha Lynn Kale, a salon owner who has grown her business from a 1000 square foot space with 5 chairs and 7 staff to a 4000 square foot space with 19 chairs and 42 staff (and counting!) despite a challenging economic climate.    In today’s podcast, we will discuss:    Knowing when it’s time to expand How to create a team of productive hairstylists  Hiring and creating a culture that no one wants to leave Developing a personal brand Tips for creating a level system    And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/232/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

“Find your why because it will get you through anything.” The majority of our listeners are salon owners, and many of you are also parents, both of which come with a whole host of challenges and rewards.  My guest today is salon owner and father CJ Morello, and for him and his wife, the work-life balance struggles have been exacerbated by the fact that their two young children are profoundly autistic.  As you will hear today, the journey hasn’t been an easy one, but his inner strength, combined with the depth of his love and commitment to his family, has resulted in something truly remarkable.   In today’s podcast, we will discuss: CJ’s personal and professional lives The importance of knowing your “why” Dealing with the challenges life throws at you… And lots more!  For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/231/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

“There is always a lesson if you look for it!”   Today’s episode was inspired by an email from a salon owner who is currently in the middle of dealing with the loss of 50% of his business after his ex-manager and a stylist left to open their own salon.   In this episode, I drive home the fact that in the world of business, people are bound to come and go, and there will be no shortage of obstacles. However, with every challenge comes an opportunity to learn and grow.    Tune in today to hear about the five steps that I recommend taking when your business hits a bump in the road.   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/230/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

In this episode, my guest is Annie Humphreys, a true icon in the world of hairdressing and an important part of the success of the Vidal Sassoon salons and schools.   Annie is quite simply the colourist who paved the way for those who followed into the world of modern hair colour.    Join us as Annie takes a trip down memory lane and shares her experiences in the ever-evolving salon industry from the 1950s to the 21st century.    Although this interview was recorded in 2015, the lessons that Annie shares are timeless.   In this episode, we discuss:    The Sassoon revolution What it takes to succeed in the salon industry Colour, colour, colour…   And lots more!    For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/229/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

2024 started off on a very sad note for the hairdressing world with the passing of Angus Mitchell.   Angus was the son of the late Paul Mitchell, who was the co-founder of John Paul Mitchell Systems.   As someone who had the privilege of having a close working relationship with the company, I was fortunate enough to ‘on occasion’ have spent a little time with Angus, and he was always full of life, love, and genuine kindness.     This week's podcast is a re-release of episode 46, which I originally recorded in 2020. I’m re-releasing it as a tribute and thank you to Mr Angus Mitchell.   He will long be missed and loved by many.   In this episode, we discuss   ●  Why Hawaii is the spiritual home for JPMS. ●  The importance of philanthropy and environmental issues. ●  Angus's love of cars.     For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/228/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

In today’s episode, we’re going to focus on one of the most misunderstood concepts among salon industry professionals: the ‘P’ word (i.e. PROFIT).   Reliable data in the salon industry is often hard to come by. But, what is usually agreed on is that when it comes to profit margins, the average salon has a net profit margin of somewhere between 0-8%. The good news is that with a little bit of education and thoughtful strategising, that is something we can change!    So, if you’re unsure what exactly gross, net, and operating profit are, why you need to make a profit, or how to make your business more profitable, you’ve come to the right place!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/227/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

What would your “best year ever” look like?   As a salon owner, perhaps it would involve attracting more new clients, an increase in revenue, increasing the profit margin, or even opening another salon. Setting these kinds of resolutions is important, but it’s the easy part. Turning them into reality is where the real challenge lies.   Tune into today’s episode to hear what it’s going to take to achieve your biggest goals, and let’s make 2024 the year of results!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/226/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

“Information given without emotion is very rarely remembered.”   So much has changed in the two years since Gianni Scumaci was last on the podcast, including the incredible growth his digital education platform has experienced, his new academy space outside of Rome, and the development of an exciting new app that is sure to enhance the salon experience for owners, hairdressers, and clients everywhere!   In today’s podcast, we will discuss:   -       Gianni’s “heart to hand” philosophy -       How digital education is evolving -       The soon-to-be-launched MeMo app…   And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/225/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

For our last episode of 2023, we’re joined by a guest who always brings a unique, highly informed perspective on the hair and beauty industry. There is nobody more fitting to share an overview of the business trends that have come to the forefront over the past year and what the future may hold.   Gordon Miller is the CEO and President of Beauty Cast Network, a platform that connects young people with potential employers, and the host of two podcasts, Mastering Beauty and Social Beauty Makers.   In today’s podcast, we will discuss:   -       The impact AI has had on the salon industry over the past year -       An overview of the various social media apps -       The problem of fake news…   And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/224/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

The end of the year is a time for reflection, gratitude, appreciation, and most of all, kindness. The single most important gift you can give yourself and others is the gift of kindness.   As we begin to wrap up 2023, we want to wish you all a joyful festive season; one in which you have the opportunity to celebrate your wins, forgive yourself for your mistakes (we’ve all made them, don’t worry!), and make a positive difference in the lives of those around you, whether it’s the clients in your chair, the people on your team, or even a stranger on the street.   We’ll be back next week with our final episode for the year but until then, have a safe and happy Christmas.   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/223/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

The last few years have seen a change in how hairdressers and salon owners access and present education.   Online learning platforms have become a well established option to complement live education and have the dual benefit of providing quality learning opportunities for people across the globe and expanding the skill sets of hairdressers themselves.   Over the past few months, I’ve interviewed several industry educators who have embraced the online space and today I’m going to be speaking with another; Johnny Othona, the co-founder of Ena, Allilon, and Allilon Plus.   In today’s podcast, we will discuss:   -       The philosophies that underpin everything Johnny does as an educator -       The concept of suitability and whether you can “teach feeling” -       How online education is evolving…   And lots more!     For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/222/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

The Sassoon brand will be celebrating its 70th birthday next year, and it is as relevant as ever before.    Like many businesses, the last couple of years forced the Sassoon leadership team to reevaluate the way forward because if a business is to stay relevant, it mustn't be afraid to reinvent.     The result is House of Sassoon, a concept that combines different salon models, hair education, ambassador programs, and more under one roof in arguably the coolest part of London.   On this week’s episode, I speak with Sassoon CEO Debbie Webster about the launch of House of Sassoon and how it has breathed new life into the business.    In today’s podcast, we discuss:    The relaunch of the brand as House of Sassoon How the company has evolved over the past few years Trends taking place in the hair education space…   And lots more!    For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/221/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

Talking, thinking, and weighing up the pros and cons are all important, but ultimately success comes from taking action, from implementing!   Of course, preparation is important, but the longer you spend trying to perfect something before taking action on it, the less time you have to learn invaluable lessons that can only come about when your vision has been turned into reality.    Or, in the words of Elon Musk, “Go quick, fail often, and learn fast.”   Failure is an inevitable part of life, but as I discuss in this episode, if you reframe your failures into learning opportunities, there is no limit to the success you can achieve!    For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/220/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

“If you lead an inspired life, it’s a lot easier not to get burnt out.”   The world we live in is overflowing with information, but what we really need more of is wisdom, and wisdom comes with experience.   Geno Stampora has a lifetime of experience in the salon industry, and he joins us on the podcast this week to share some of the most valuable lessons that he has learned along the way.   Among other things, Geno is a hairdresser, former salon owner, and motivational speaker, and in today’s podcast, we will discuss:    How you can’t solve today’s challenges with yesterday’s problems The impact that technological advancements are having on salons   Avoiding burnout by living out your purpose… And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/219/ Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

Alcohol and drug addiction are a fact of life for people from all walks of life. However, in the creative industries, it is perhaps a more prevalent struggle than in others.   For some people, having a drink two or three times a week does absolutely no harm at all, but for others, it’s the beginning of spiralling out of control.   My guest on today’s episode is salon owner Clive Allwright who, alongside Amie Morris, recently started the Straight Edge podcast, a weekly show dedicated to addiction and addictive behaviours.   In today’s podcast, we will discuss:   -       Dealing with addiction -       The path to sobriety -       How to help those who are struggling with addiction…   And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/218/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

The role of a hairdresser isn’t just to do great hair; it’s also to serve our clients in a way that makes them feel seen, heard, and valued. And that’s not just because it’s a good thing to do; it’s also because it’s good for your business!   Across industries, there has been a steady decline in customer service over the years. As a salon owner in the current climate, you have the opportunity to make your business really stand out by prioritising impeccable service!   On today's podcast, I talk about the value of going the extra mile.   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/217/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

Daniel Di Iorio had been in business for 11 years when he decided to relocate his salon, Diior10. In two prior episodes (episode 179 and episode 194), Daniel and I discussed the process he was going through to transition from one salon location to another.   Well, you’ll be happy to know that after many trials and tribulations, he has finally made it into his new space. And, as you’ll hear today, it was well worth pushing through all the challenges!   In today’s podcast, the final in this series with Daniel, we discuss:   ●      Some of the unexpected surprises that came with the relocation ●      What he loves about his new salon space ●      What he wishes he had done differently   And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/216/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

One of the things I enjoy most about hosting this podcast is connecting with salon owners who are still active behind the chair, dealing with the multitude of challenges and opportunities that come their way as they balance their roles as owners and stylists.   My guest today is Ashley Renee, a hairstylist and the owner of The Salon Venice in Venice Beach, California. Ashley has a small team, she works behind the chair, has a young son and a partner, and is representative of most of the people who listen to this podcast, no matter where in the world you are!   So, it’s great to have this opportunity to share our conversation with you today.     In today’s podcast, we will discuss:   -    The challenges being faced by small business owners everywhere -    Creating a salon culture -    Dealing with changing expectations of team members -    Finding work-life balance as an owner   And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/215/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

You may have heard the expression, “Where the rubber meets the road.”   I think that it’s used as a metaphor to say, “This is the moment of truth!”   In today's short episode, I talk about the moment of truth in the salon as being the time of engagement between the stylist and the client because that's where everything comes together.   That’s where the training, the salon marketing, the decor, the client experience, and the price point all come together to produce a measurable result.   That result is both an immediate financial impact and the opportunity to have turned someone into a long-term loyal client who continuously adds value to the salon or into someone you never see again.     For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/214/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

Being a business owner is a great education because it forces you to learn a range of new skills, from people management to financial management and marketing.    All these elements will push you out of your comfort zone, and as a result, you will grow both professionally and personally. I’ve spent a lot of time talking about the former, but in today’s episode, we focus on the latter: the invaluable life skills and aspects of humanity that being a business owner exposes you to.     My guest today is Alex Ioannou, a former Londoner who, for the last 30-plus years, has been a native of Chicago. He’s a hairdresser, former salon owner, coach, educator and one of the nicest and most genuine people you’ll ever meet.   Listen in today to hear about some of the most impactful life lessons Alex’s journey as a hairdresser has taught him!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/213/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

Most of us, myself included, will have someone in our lives who has been directly impacted by breast cancer.   Because October is Breast Cancer Awareness Month, I have devoted this episode to talking about the disease that one in seven women develop during the course of their lives.   The salon industry is predominantly female-led, and due to the nature of the work, hairdressers are often given access to the most personal details of their clients' lives.   Today’s guest is Nicky Elkington, who is both a hairdresser and a survivor of breast cancer. Today, she is here to talk about her experience of surviving breast cancer.   In today’s podcast, we will discuss:   -    How Nicky dealt with the initial impact of finding out she had breast cancer -    The treatments she underwent -    Dealing with hair loss…   And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/212/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

In a salon, your productivity is measured by your ‘output’, things like your total sales, total number of new clients, and total pre-booking percentages.   Your output is determined by your input, things like your total number of follow-up calls, number of social media posts, and number of training events hosted.   In this week’s short episode, I talk about how if you want to change the output, start by focusing on the input!   In this Episode:   [01:09] Factors that need to be taken into consideration during a colour consultation. [02:19] The importance of knowing your numbers as a salon owner. [03:36] Examples of output numbers. [03:57] Examples of input numbers. [05:16] How to improve your salon’s output numbers. [06:10] The approach I adopted to measure and enhance productivity in my salons. [07:06] Why it is essential to set expectations for your team. [08:08] My challenge to you for this week. [09:08] Courses that will help you take your business to the next level.   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Until next time! Antony   Links and Resources:   Grow My Salon Business  Website | Facebook | Instagram | TikTok | The Management Course | The Salon Management Checklist

Online education has grown exponentially over the last few years, and online education in the hairdressing space is no exception.   This is one episode in a series of podcasts that will focus on the various forms of online education in the world of hairdressing.   My guest on today's podcast is Dublin-based Paul Davey, a hairdresser, salon owner, and the founder of Hairdressing Live, one of the first online education platforms to make a real impact in the space.   In today’s podcast, we will discuss:   -    What exactly Hairdressing Live is -    What makes it different from other online platforms -    What Paul sees as the future of education…   And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/210/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

Hairdressing is often seen as a young person’s industry; my guess would be that the average person working in the industry is probably in their late 20s.   Although on the one hand, that’s a negative thing because it’s reflective of the high turnover rates of staff who choose to move into other industries, it also means that those who stay in the industry are constantly being exposed to new ideas, new ways of thinking, and new ways of looking at the world.   The secret to a successful long-term career in the hairdressing industry is having the ambition, foresight, and courage to continually evolve and reinvent oneself and one’s business.   My guest on today’s podcast is a person who epitomises these characteristics: Sam Brocato from the New York-based salon bearing his name.   In today’s podcast, we will discuss:   ●      The pros and cons of being in the salon industry today ●      How technology has impacted Sam’s ever-evolving business ●      The changes in salon business models and product distribution…   And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/209/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

Across the world, financial management is typically the single biggest area that salon owners struggle with.   When asked financial questions about their business, in many cases, their answer is a mixture of “I get my accountant or bookkeeper to look after that stuff,” or, “I get my wife or husband or partner to manage all that.”   And that's where the problem starts. The game of business is primarily a numbers game, and you can’t play the game if you don’t understand what the numbers are telling you! If you own a business, it’s your responsibility to get control of the numbers so that you can run it effectively. It’s not the responsibility of your accountant, bookkeeper, or anyone else to do that for you.   This episode was inspired by a question that was asked in the Grow My Salon Business Money Course, and it demonstrates how the depth of a seemingly simple financial concept can only be discovered when you know the right questions to ask!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/208/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

I’ve often talked about the endless opportunities available within the hairdressing industry for those who are ambitious and prepared to do the work.   For some people, it’s all about building up an excellent clientele behind the chair. For others, it might lead to opening a salon of their own. Then there are those who pursue the education route, and occasionally, you come across someone who does it all!   My guest on today's podcast is San Diego-based hairdresser Travis Parker, who has experience working in multiple areas of the industry, from being a behind-the-chair stylist to a salon owner to an educator and online course creator. Throughout his journey, he has always embraced technology and the progression that it facilitates.   In today’s podcast, we will discuss: ●      Technical and creative online education ●      Haircutting now and in the future ●      The importance of using technology to teach and learn…   And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/207/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

The fact that you are reading this means that you are probably working in the hairdressing industry, and in all likelihood, you are also a business owner or an aspiring business owner.   As a business owner, the financial health of your business is your biggest responsibility, and one of the most important business relationships you will have is the relationship with your accountant.   My guest on today's podcast is April McDaniel from accountancy firm Kopsa Otte based in the United States. April’s accounting niche is the hairdressing sector, and the information she shares today will be invaluable in helping you get on top of your finances!   Although about half of my regular listeners are based in the US, we regularly get listeners now in more than 80 countries every week, so today, we are very consciously going to cover all things relating to money and accountancy in a way that’s relevant no matter where in the world you are based.   In today’s podcast, we will discuss:   -    What salon owners should look for when finding an accountant. -    How involved salon owners should be in their business accounts. -   The single biggest mistake salon owners make when it comes to financial management.   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/206/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

“I have been in business now for ten years, and as a salon owner, I seem to work harder now than I ever have, but by the time I pay my team and the business overhead, there is never the profit left in the business that I had imagined!”   Does this sound familiar? Just because you are talented with a tint brush, a pair of scissors, and a blow dryer doesn’t mean you are automatically going to be able to run a successful salon business. But don’t despair; just like you learned how to be a brilliant hairdresser, you can learn to be a brilliant business owner too.   A lack of “business savvy” is one of the main reasons that so many salons don’t succeed, and so in today’s episode, I’m going to share with you the six most important elements to focus on to ensure that yours doesn’t become one of the unlucky ones.   From setting budgets to managing revenue projections and lots more, tune in today to get a better understanding of how you can achieve your financial goals as a salon owner!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/205/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!    They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!    Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!   And finally, don’t forget to subscribe to the show to get automatic updates.   Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

“The emotional response is what makes hairdressing so joyful.”   Artificial intelligence is changing the world we live in right in front of our eyes. The impact of it can’t be overestimated, and whether you like it or not, you can’t put the genie back in the bottle.   So we need to learn about it, understand it, and, more importantly, figure out how to use it to improve our lives and our businesses. Just as importantly, we need to hold onto and celebrate the human touch, soulful connections, and creativity that set us apart from AI. Because, after all, we are in the people business!   In today's episode, Vivienne Mackinder and I discuss the impacts that AI is having on the hairdressing industry and why inherently human characteristics are irreplaceable!     For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/204/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

At one end of the salon spectrum, you have budget or value salons. At the other end, you have premium or luxury brands. They all serve a purpose, and they all attract a clientele and a team that represents what the business offers.   In a city like London, the luxury end of the market is very competitive, and brands regularly come and go. But occasionally, you come across a business that stands the test of time. The Michael Van Clarke salon in Marylebone is an example of a luxury salon that, after 35 years in business, is going stronger than ever!   My guest on today's podcast is the founder of this iconic luxury brand, Michael Van Clarke.   In today’s podcast, we will discuss:   -    What it takes to create a luxury brand -    The Michael Van Clarke limited liability partnership model -    The importance of training your team…   And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/203/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

As every salon owner knows, the employee costs in any salon are always the single biggest overhead. Over the past few years, the cost of living has been consistently rising in all parts of the world, and this is putting pressure on salon owners to increase their wages.   Balancing combined employee costs so that your business can retain talent while still making a profit is a challenging task! In response to a listener's question, this episode focuses on how to determine what you should be paying your front-of-house staff.   All team members in a salon are important (and should be treated as such), but at the end of the day, a person’s salary should be directly correlated with the amount of value they are adding to the business!   In this Episode:   [01:21] The question that inspired today’s episode. [01:40] Every salon’s biggest overhead. [03:26] The challenge of balancing combined employee costs in your salon. [04:16] How value should influence wages. [05:55] Different titles that are given to front-of-house staff. [06:51] Varying degrees of responsibility given to front-of-house staff. [09:41] Why titles matter. [11:04] A key factor that should determine front-of-house staff wages. [12:48] Examples of how front-of-house staff value can be measured. [13:52] Different ways to financially reward front-of-house staff. [15:05] The risk you take by not increasing wages. [17:40] The decisions you need to make before deciding on your front-of-house staff wages. [18:28] Invaluable resources available on our website!    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Until next time! Antony   Links and Resources:   Grow My Salon Business   Website | Facebook | Instagram | TikTok | Grow 2: Management | Grow 3: Team

Despite the changes in the social media landscape, using Instagram effectively is still one of the most important tools to help you grow your salon business!   My guest on today's podcast is Vivienne Johns, a UK-based Instagram expert. At this point in time, being competent (at least) in using this social media channel (alongside the others) is a skill that you can’t afford to ignore.    On her own admission, Vivienne was late to embrace Instagram, but she has certainly made up for lost time and has established herself as a very relatable educator in a fast-moving space.     In today’s podcast, we will discuss:   -    The ever-changing social media landscape -    How people are consuming content today -    How to manage and set guidelines around your salon's social And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/201/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

The words' icon' and 'legend' are totally overused in the hairdressing industry, and the problem that it creates is that when you really do meet someone regarded as a genuine icon or legend in the hairdressing industry, there are no superlatives left to aptly describe their status.  Having said that, today's guest would never call himself an 'icon' or a 'legend,' and it's that humility combined with decades at the top creatively that has earned him the respect of hairdressers everywhere. My guest on today's podcast is Mr Trevor Sorbie MBE. Trevor started his career working in his father's barbershop in Paisley, Scotland. He went on to become one of the biggest names in the world of hairdressing, and along the way, won 4 British Hairdresser Of the Year Awards, was awarded a Doctorate from a Scottish University and was made a Member of the British Empire from her Majesty the Queen… In today's podcast, we will discuss:  -   The importance of nurturing creativity -   The art of being a great on-stage presenter -   The wisdom that comes with age… And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/200/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

Artificial Intelligence (AI) has been with us for a while, but this year it has exploded into the general consciousness. Regardless of country or industry, it seems like everyone is talking about all the ways that AI will revolutionise the hairdressing business.    But what impact will it have on the creative side of the industry? How will it change how we communicate, how we do consultations, and how we recommend home haircare?   My guest on today's Podcast is Richard Kavanagh, who, amongst other things, is the founder of piiq Digital. I've asked Richard onto the show because I want to talk about AI and creativity, and as he has a foot in both camps, I think he’ll bring a broad perspective to the conversation.   In today’s podcast, we will discuss: How AI can enhance creativity The impact of AI on salon retail The piiq smart mirror…   And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/199/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

I’ve always endeavoured to feature a wide range of guests from different countries, but more importantly I also try to cover a range of topics that reflect not just hairdressing and business, but life, and the highs and lows that come with being human because that is what makes us who we are. And who we are at a personal level impacts who we are at a professional level…   I know, that like me, a lot of people listen to a podcast while they are walking their dogs.   In fact, one of my favourite stories is of a coaching client of mine whose dog gets excited as soon as she hears the intro music of my podcast because the dog associates the music with ‘walk time’ and every dog loves their walk.   And so that brings me to the topic of today's podcast because, at the time of recording, it’s only a couple of days since we unexpectedly lost ‘Kingsley’ a much loved member of our family, and it’s made me reflect on the importance of finding balance and time for every part of your life…   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/198   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

Today is the third in a series of episodes where I am talking to hairstylists who are extraordinarily productive in the salon. The average American hairstylist probably generates between $80-$100k a year behind the chair in total sales, so when you meet someone doing three to five times that, they are obviously doing something special.   Brandon Darragh, who has worked at Van Michael Salon since the age of 19, generates in excess of $375,000 a year behind the chair and only works a 4-day week! I’m sure you’re as curious as I am about how he does it.   In today’s podcast, we’ll discuss:   -     The characteristics of a successful hairdresser -     How to retain talent in your salon -     How to make a 4-day week work for you…   And lots more! For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/197/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

This year will be remembered for many things, including as being the time when Artificial Intelligence (A.I.) exploded into the mainstream of society.     A.I. has been with us for a number of years in a supporting role through things like social media algorithms, dating apps, Siri, Alexa, Google Maps, and Netflix.    But it’s ChatGPT that has really got everyone talking, and people are experiencing excitement and terror in equal measures about what this really means for humanity…     My guest on today's podcast is my good friend Gordon Miller, and today we are going to have a conversation about the impact that ChatGPT is having (and is likely going to have in the future) on the hairdressing industry and beyond.    In today’s podcast, we will discuss:    How AI can be used in the hairdressing industry  Who or what might it make redundant  How to dip a toe in the water if you haven’t already…     And lots more!    For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/196/     Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! [Text Wrapping Break]  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! [Text Wrapping Break]  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support![Text Wrapping Break]  And finally, don’t forget to subscribe to the show to get automatic updates.[Text Wrapping Break]  Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/ 

The title of today's bonus episode is "Growing a Business Shouldn't be a Mystery." Yet, for many salon owners, it is, and they simply don't know where to start!   For the last 25 years, I've presented business seminars in over 50 countries and coached salon owners worldwide, so it would be impossible not to see the pattern of the same recurring challenges that salon owners absolutely everywhere experience.   As a salon owner, you probably remember the day you signed the lease for your first salon, filled with excitement and optimism. But the reality of running and managing a business can be challenging, especially if you lack the necessary knowledge and skills.   In this episode, I share my personal experience and shed light on the common challenges faced by salon owners everywhere, including working too hard for little reward, facing chaos in the business, and lacking effective systems and leadership.   Here's what we'll be discussing:   The seven main challenges faced by salon owners Strategies for overcoming challenges like working too hard and operating in chaos The importance of transforming yourself into a better leader and manager Key elements needed to build a thriving salon Unlocking the secrets to growing a successful salon business Bridging the gap between your current reality and your dream salon   By changing your perspective and investing in personal growth and development, you can bridge the gap between where you are now and where you want to be.   Join me as I guide you through the transformative journey of growing your salon business and achieving greater success and freedom.   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram To find out more about the Salon Management Course, visit GrowMySalonBusiness.com/Course/Management Free Download I have put together a freebie just for you! The Salon Management Checklist allows you to mark off what you currently have in place in your business so that you can identify where there are opportunities for you to improve. Click here to download the Salon Management Checklist.  

If you’re ambitious and hardworking, the salon industry is full of incredible career opportunities. For some people, opening an independent salon is the ultimate goal, while others may prefer the supportive structure that comes with being part of a bigger business and opt to go the franchise route.     Being part of a franchise business definitely offers many advantages that a smaller independent salon cannot. In today’s episode, Michael Tough, who owns three out of the 56 salons within the Headmasters salon group in the UK, joins us to discuss:    How the franchise business model works The opportunities that a franchise business presents Some of the keys to expansion…   And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/195/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

As Daniel Di Iorio has learned through the process of opening a new salon, life doesn’t always play out exactly the way we expect it to!    In my last conversation with Daniel, which took place in February 2023 (Episode 179), he shared his plans to relocate. In this episode, we do a deep dive into the aspects of the relocation that haven’t gone to plan and the valuable lessons that he has learned throughout the journey!    In the episode, we discuss: The importance of letting go of the things you can’t control Why we should always expect the unexpected The value in always being open to hiring… And more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/194/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review”, and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

Which of the five business stages are you and your salon business currently in? What is the vision that you have for your business? And what is currently holding you back from making it a reality?   Building and running a business is a journey, and like all journeys, it will be filled with challenges (and hopefully triumphs). Unfortunately, many businesses fail before they even really get going; don’t let yours be one of them!   There are five clear stages in the game of building a business, and in this episode, I run through what it takes to successfully get through each of them and make it to the next.   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/193/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

There is no doubt that the salon industry (and the world as a whole) has changed since the COVID-19 pandemic. Today’s guest, Virginia Meyer, has demonstrated that as scary as change can be, it can also be the best thing for your business!   Virginia is the co-founder, along with David Adams, of the Fourteen Jay salon in downtown New York. She has more than 40 years of experience in the product and education spheres of the salon industry and is passionate about helping hairdressers and salon owners reach their full potential.   Her business is an example of one that has thrived in the wake of the pandemic because of her willingness to embrace change, continuously work on her leadership skills, and adapt to the desires of her employees and her clients.   In this episode, we discuss:   How to make good business decisions The importance of developing a strong salon culture Keys to recruiting and retaining talent in a post-COVID world…   And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/192/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

Jen LeBlanc is the Operations Manager and Director of Marketing at Salon Rootz (a commission-based salon) and Endz Salon Studios (a salon suite space), both based in the same plaza in Medina, Ohio.   The ‘Rootz to Endz’ business model is proof that salon owners can embrace the salon suite trend while still holding onto more traditional ideas of what a salon is. Some people are going to always want to be part of a team, others will want to start in a team and then move into their own space, and some may bounce back and forth. The ‘Rootz to Endz’ business model caters to them all!   In today’s podcast, we discuss:   -    Combining both an employee business model and a salon suite business model -    The benefits of having your own e-commerce platform -    What successful marketing and operations look like…     And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/191/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

A universal challenge experienced by salon owners is recruiting and retaining talented team members. And because hiring great people is the most effective way to drive revenue, this is a challenge that deserves attention.    My guest on today's podcast is Stefanie Fox, hair colourist, MBA graduate, and the founder of Talent Match, a team-building agency focused specifically on helping beauty industry businesses recruit and retain talent! Her debut on the show is one of our most downloaded episodes, and today she is back in the hot seat to share more of her wisdom.    In today’s podcast, we will discuss:   Trends that have taken place in the salon industry in recent years What has been happening in the world of recruitment in this post-pandemic world  What salon owners everywhere need to be doing to attract, inspire and motivate today’s workforce   And lots more!    For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/190/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

As many of you may know, my hairdressing background started with a 10-year stint at the Vidal Sassoon salons and schools in London before I went off to do my own thing.   Whether you worked at Sassoon or not, most hairdressers are interested in how the brand has evolved during its 65-year journey (which is a major feat in itself!).   Vidal Sassoon changed the way the world looks at and works with hair. But every bit as important as that fact is that he showed that being open to adapting to change is essential if you want to survive, not just in hairdressing but in any business.   Over the last few years, the Sassoon brand has continued to evolve, and they recently announced that some big and exciting developments are going to be taking place in the company.   My guest on today’s podcast is my good friend and former colleague Mark Hayes, who is the International Creative Director at Sassoon, and he is going to tell us all about the next stage in the evolution of the Sassoon brand.   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/189/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

As a hairdresser, you will be familiar with the numbers on a tube of colour or a bottle of peroxide, but if you don’t understand key performance indicators or profit margin percentages, you are doing yourself and your business a major disservice!   Hairdressers are known to be good at building relationships and thinking creatively, but within the industry, there is recognition that when it comes to ‘financial management,’ it’s often our weak spot. This is a generalization, but unfortunately, there is no doubt that it is a big part of the reason why so many salons don’t survive.    This episode explains the importance of knowing your numbers if you want to create a thriving, sustainable salon business (and where you can go to get this financial education!)   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/188/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

Any career path has a beginning, a middle and an end. For some people, that entire journey is a brief couple of years, and for almost everyone, there is a peak and then a gradual decline in passion, creativity and relevance.    But every so often, someone comes along whose career continues to evolve on an upward trajectory that spans a lifetime and influences many generations of hairdressers. Today's guest is long hair expert Sharon Blain, and she is one such person.    For almost 60 years, Sharon's career has thrived, but 2023 is the year of her 'final world tour.' This year, for the last time, she will visit various cities across five continents to do what she does better than anyone: educate and inspire another generation of hairdressers in the art of dressing long hair!    So, if you haven't had the opportunity to attend one of Sharon's boot camps, now is probably your last chance. But whether you attend one or not, I hope you enjoy this very special episode I recorded eight years ago with a very special member of the hairdressing industry.    In this episode, we discuss:    The importance of continuous education. The success that Sharon has achieved through her digital-focused marketing approach. The value in setting goals for yourself and embracing change.    And lots more! For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/187/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/  

I am often asked how salons should go about removing the front desk and what the potential challenges are that might come with it. Without a doubt, the idea of a desk-less salon appeals to a lot of people and to varying degrees, they implement it.  Salons that remove the front desk are creating a different client experience. Removing the front desk automates and streamlines the salon operations, and any problems that it might create are easily solved with technology.  My guest on today's Podcast is the Operations Manager and Director of Marketing at Salon Rootz salon in Medina, Ohio, and she is a ‘desk-free evangelist!’   In this episode, we discuss: Reassessing salon operations in a post covid world Removing the front desk and the challenges and opportunities that come with it Virtual check-in for salons Creating a contactless salon experience Chairside checkout Closing on Fridays And lots more… For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/186   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

When you buy an existing salon business, there will inevitably be things you want to (and possibly need to) change.  Sometimes everything goes well, and the transition is a huge success for the new owner, the employees, and the clients. However, just because the salon business model is simple doesn’t mean a salon is a simple business to run, and taking over an existing salon can also end in tears, financial losses, and half of the team walking out.  Nobody wants the latter experience, so tune in to this episode to hear what you can do to limit the risks of buying a business and make the experience a positive one for everybody involved.    For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/185/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

When Nicole Kidman describes you as the best hairdresser in the world, it is safe to say you’ve mastered your craft! Kerry Warn is the man behind the iconic hairstyles seen in movies like Eyes Wide Shut, The Stepford Wives, The Great Gatsby, Bewitched, Mrs America, Grace of Monaco, and Bladerunner…(to name a few)   And you would have seen his work on the world's biggest fashion catwalks…    And on the cover of leading fashion magazines …   Today's podcast is an interview that was done in 2015, but Kerry is still very much active today. What stood out most when talking to him eight years ago was his humility, his charm, and his insights into fashion and hair and beauty. He has a depth of knowledge that is extremely rare.   Kerry's journey is one of commitment, dedication, and passion that I know you will be inspired by, so tune in to hear what it takes to become a true hairdressing master!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/184   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

It turns out that producing over half a million dollars behind the chair annually is not about being a celebrity stylist, a fashion week backstage superstar, or having a huge social media following.    Today is the first in a series of three episodes over the coming weeks where I will be talking to hairstylists who make extraordinarily high revenue figures behind the chair about what it does take!   My guest on today's podcast is Denise Deering from JUUT SalonSpa in Palo Alto. In her 28 years behind the chair, Denise has never needed to take a sick day, and she is still wholeheartedly passionate about what she does.   In today’s podcast, we will discuss:   The key to making extraordinary figures working behind the chair How long it takes to build up a column Avoiding burnout Finding balance   And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/183/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

Change is a theme that has been coming through strongly in the interviews that I have been having on the show.    Even though we are in the ‘business of change’ (i.e. we change the appearance of those who sit in our chairs), the salon industry is often slow to embrace things like changing attitudes, technology, or business models.   In business and life, I firmly believe that change is not only good for your business but also essential for keeping you inspired and motivated. But I am just as firm in my belief that some foundational elements don’t ever need to change.    So, tune in for an episode where I share my thoughts on implementing change while being careful not to throw out the good with the bad!    For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/182/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

My guest on today’s Podcast is Toronto-based hairdresser Kristin Rankin, a salon owner at Fox & Jane and the founder of the Dresscode Project.    The salon industry is traditionally very gendered, and the Dresscode Project aims to create gender-affirming spaces through training and educating people working in the industry to give people haircuts that make them look the way they feel!    In today’s podcast, we will discuss: What exactly the Dresscode Project does, and the impact it is having  The concept of suitability  Salon pricing…  And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/181/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

These days we hear a lot about the changing culture in salons and the changing needs and expectations of today's workforce. In order to stay relevant in the salon industry today, salon owners need to be open to cultural progression.    Tom White, the founder of Melbourne-based salon, Same Same But Different, is a salon owner with an interesting, new-age take on what creating a modern salon culture is all about. The four foundational pillars of Same Same But Different are diversity, community, creativity, and honesty, and Tom’s approach is all about simplifying the salon experience and creating something special not just for the guests but for the hairdressers too!    In today’s podcast, we discuss:   Brand pillars Flexible working hours Motivation Profit margins Salon retail   And lots more! For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/180/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews”, tap to rate with 5 stars and “Write a Review”, and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

Being in business is a journey, and like all journeys, no matter how prepared you think you are, there will always be unanticipated surprises along the way.    Sometimes the surprises are that good things happen, so things work out better than you expected. Other times, there are surprises that are less than ideal, and as a business owner, you have to deal with the fallout that comes with them. Either way, it’s important to be willing to compromise and accept that you may need to pivot more than once!    My guest on today’s episode is Australian Hairdresser Daniel Di Iorio, who has been in business for 11 years but is now relocating and opening a new salon.     This episode is part 1 of a series of episodes in which we will follow his journey, highs, lows, and all! In today’s podcast, we discuss:   ·       Budgets ·       Interior design ·       Rebranding ·       Staffing   And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/179/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

If you stopped ten hairdressers in the street and asked them what marketing is, you would probably get ten different answers.  I’m going to guess and say that a big percentage of them would say that marketing is advertising.   And a big percentage of people these days would talk about marketing as being social media.  The majority would also probably say that marketing is about getting ‘New Clients’ into the salon, and perhaps that’s where the problem starts. Because although they are not wrong, marketing is about so much more than that. In today’s podcast, I talk about what the purpose of marketing really is.   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/178   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

Many media representatives have multipurpose roles as both publishers of magazines and facilitators of awards and various industry events. This gives them interesting insights into what’s going on in the world of hair and beauty. This is the third and final episode in a series of podcasts in which I talk to people who represent the trade media. In the previous two episodes, my guests provided us with a north American and an Australian perspective. Today I am speaking with Jayne Lewis-Orr to get a UK perspective.  Jayne is the Executive Director of the Professional Beauty Group in the UK, which, amongst other things, publishes The Hairdressers Journal, facilitates Salon International, and hosts the British Hairdressing Awards.  In today’s podcast, we discuss: How the role of the hair and beauty media has evolved over the last few years The impact that the internet and social media have had on traditional print media How Jayne sees the future of industry events and awards… And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/177/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

I think it’s fair to say that in today’s workplace, there is a lot of talk about what exactly modern salon culture is. As a salon owner, how do you find the balance between offering more flexibility to your team, meeting clients’ expectations, and running a profitable business? I often talk about the theory of that, but there’s nothing better than talking to someone who is actually doing it. My guest on today’s podcast is Pedro Inchenko, who, along with his best friend and business partner Jonny Orthona, started the Ena Salon in London’s Covent Garden as well as the off-shoot education brand, Allilon Education. In today’s podcast, we will discuss: What it takes to create a modern salon culture  The importance of remaining curious  The need for flexibility in a modern salon environment And lots more!  For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/176/ Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

Many media representatives have multipurpose roles as publishers of magazines as well as facilitators of awards and various industry events. Therefore, they usually have interesting insights into what's going on in the world of hair and beauty.  This episode is the second in a series of podcasts in which I am talking to people representing the trade media. In the first episode of the series, I spoke with Stacey Soble from Salon Today to get a North American perspective. On today's episode, my guest is Linda Woodhead.  Linda is the founder and owner of the Mocha Group, a multi-layered media company and publisher of magazines in the Australian hair, beauty, and barbering space.   In today's podcast, we discuss:   How the role of the hair and beauty media has evolved over the last few years   The impact that the internet and social media have had on traditional print media   The trends around recruitment   The changes in industry events… And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/175/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness

Most salon owners want more! They want more team members. They want more productivity from the team.  They want more consistency in standards. They want more time for themselves away from the business. And they want more profit in their business. There is nothing wrong with salon owners wanting all of these things and more! And all of this is possible.  But it involves work, commitment, and an investment of your time and money.  Now isn't the time to cross your fingers and rely on 'hope' as a reliable business-building strategy. Now is the time to get proactive and transform your business by finally getting on top of the 'Management' side of creating a successful salon.  In today's podcast, I talk you through:  How to develop a vision for your business. Why you need to define a culture that reflects your values. How to build a business that is not a part of you but apart from you. How to develop yourself as a leader and manager. And lots more! Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram To find out more about the Salon Management Course, visit www.growmysalonbusiness.com/jan2023

There are many people with a vested interest in the hairdressing industry, the obvious ones being the clients, and the stylists and colourists that are behind the chair; then there are also the salon and school owners, the educators and all the people that are behind the product brands…  And then there are the ‘trade media’, and they are involved in many parts of the industry, with the obvious one traditionally being publishing magazines, but these days they are also heavily involved across all the digital platforms, as well as events, awards, trade shows and education as well as many other areas of the industry…     My guest on today's Podcast is Stacey Soble; she is the Director of Brand Content Strategy for Salon Today Magazine, where she has held numerous roles over the last 26 years. In today’s podcast, we discuss: How the role of the hair and beauty media has evolved over the last few years The impact that the internet and social media have had on traditional media The trends around recruitment, marketing and…the changes in industry events And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/173/     Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

I get an enormous amount of enjoyment from all of my guests on the podcast… And, I also learn a lot from them too… The best way to learn is to ask questions. …And to be prepared to question your own beliefs and attitudes. To be vulnerable, to listen, to be open, honest, tolerant, and to be prepared to broaden your own perspective… And above all, to be receptive to change.  This year, in particular, an area that I (and many others) have learnt more about, is the issues around race. And as hairdressers, the direct impact that has in terms of the training we get, the products we use, …and the services we offer, particularly around textured hair. On today’s podcast, my guest is the wonderful Mahogany Plautz, and amongst the many hats she wears is that of hairdresser, former suite owner, and a self-titled ‘Hair Historian and Activist’ and an educator for John Paul Mitchell Systems… This episode was originally done as part of a series of live video recordings for Paul Mitchell, but I decided to repurpose it for the podcast as it is a great conversation. Originally it went out on Facebook and Youtube and so if you’d rather watch the video, just head on over to my YouTube channel @ Grow My salon Business and watch it there.   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/172/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

A hairdressing career can take you to many places and enable you to meet many people from all walks of life.  Many of us are drawn into the industry because of the fashion and creative aspects that a hairdressing career presents.  But, there are some who use their skill with scissors and comb to give back to society in another way. My guest today is one such person.  Stewart Roberts is the founder of Haircuts 4 Homeless, a registered charity in the UK and Ireland that has grown into an army of over 600 volunteers working through 80 outlets. To date, they have given over 50,000 haircuts to the homeless. As Stewart says, “It’s not a job; it’s a calling.” Stewart was awarded an MBE [Member of the British Empire] from Princess Anne in recognition of his work with the homeless, and personally, I can't think of anyone more deserving.  If you want to learn more about what Stewart does and how you can support him, visit haircuts4Homeless.com.   In this Episode: [03:01] Stewart shares why losing his salon was a blessing in disguise.  [06:40] The personal journey that inspired Stewart to found Haircuts 4 Homeless and how the concept has evolved over time.    [11:39] Stewart shares the final straw that drove him to get help for his alcohol and drug addiction.  [16:49] How hairdressing has the power to break down barriers. [20:19] The mindset shift that is required when cutting the hair of homeless people. [23:21] Stories of people who have had their lives transformed through Haircuts 4 Homeless. [28:50] How the National Lottery changed the trajectory of Stewart’s life. [32:18] A look behind the scenes of the running of Haircuts 4 Homeless. [35:42] The process of creating the coffee table book, Hear Me, See Me.  [38:09] Examples of the stories you will hear on Stewart’s podcast, “Hear Me, See Me”.  [41:10] Stewart explains how his podcast came into being (and the episode that has had the biggest impact on him). [49:28] Stewart's biggest strength, what motivates him, and the biggest lesson he has learned in his life.    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews,” tap to rate with 5 stars, and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Stewart for sharing his insights with me for this week’s episode. Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram | TikTok   Haircuts 4 Homeless Website | Facebook | Twitter | Instagram   Hear Me, See Me Podcast | Twitter | Instagram | Facebook   Stewart Roberts Instagram | LinkedIn | Twitter | Facebook | Episode with Brother Kevin   Capuchin Day Centre for Homeless People Website

As I often say, “this industry is all about change.” In reality, every industry is about change, and the salon business is certainly not immune to the changing forces of technology, consumer trends, and generational changes.  Today's podcast is specifically focused on changes in the professional salon retail model. My guest on today's Podcast is Randy Cotten, the President and GM of SalonInteractive.  At the moment, SalonInteractive is only US based, but no matter where you live in the world, you will want to listen to this episode as I firmly believe that Salon Interactive will play a big role in the salon retail model of the future…   In this Episode: [03:38] Randy shares an overview of his educational and professional journey to date. [05:51] What Randy’s company, SalonInteractive, does and how it benefits hairdressers.  [09:02] How SalonInteractive differs from other affiliate-linking sites (like Amazon, for example).  [12:29] The founding story of SalonInteractive.  [14:50] A more in-depth explanation of what SalonInteractive does.  [17:25] The impact that the COVID-19 pandemic had on SalonInteractive.  [23:40] How consumer behavior patterns have changed over the past 10 years.   [25:25] How the SalonInteractive business model works.  [27:48] SalonInteractive from the perspective of the consumer.  [33:00] Some of the key features of SalonInteractive. [37:19] Different approaches that SalonInteractive clients use for their online stores. [40:18] Factors that drive success on the SalonInteractive platform.  [43:25] The overall goal of SalonInteractive, and the number of products they currently have on their site. [46:39] How SalonInteractive enriches the relationship between brands and manufacturers.  [53:00] Delving into the numbers.    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Randy for sharing his insights with me for this week’s episode. Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram | TikTok   SalonInteractive Website | LinkedIn | Instagram | Facebook | Pinterest | YouTube   Randy Cotten LinkedIn

Over the last few days, I’ve released three short videos (each less than 20 minutes) about creating a productive and profitable salon culture, and I’ve repurposed that video content for this podcast episode.  Working in the salon industry is an exciting journey that can be broken down into three broad stages, each of which comes with its own problems and its own solutions. Getting the doors of your business open is just the first step, and it’s so important to be prepared for what comes next!  Whether you are just starting out with your first salon or you’ve been in business for a while, this episode is full of insights from my experience in the salon industry that will be useful for any stage of your journey!    In this Episode: [03:17] Stage one: opening a business.   [04:11] My first experience of opening a salon.  [05:39] The day that signalled a turning point in my business.  [09:13] One of the most important roles of a business leader.  [10:38] Why the commonly held “build it and they will come” belief is false.  [12:57] Stage two: building a sustainable business [15:13] The key factor that separates successful people from unsuccessful ones. [15:37] A story that highlights the importance of paying attention to the finer details. [18:25] The four categories of hairstylists that can be found in most salons.  [20:32] What it takes to be a Super Stylist.  [22:55] Stage three: building a scalable business.   [25:11] The 6 Key Performance Indicators that you should be focusing on to maximize productivity in your salon. [27:57] An example of how you can transform your business by changing your mindset.   [29:40] The biggest challenge that salons across the world are facing today and advice for how to overcome it.   [36:26] How to make your next year better than the last!    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Until next time! Antony   Links and Resources: Grow My Salon Business  Free 3-part video series - www.growmysalonbusiness.com/threevideos An Invitation to Super Stylist - www.growmysalonbusiness.com/ssinvite Website | Facebook | Instagram | TikTok |  

We often hear about how much the hairdressing industry is changing as if it’s the only one. But the truth is that every industry is changing!  For example, just think of the impact that Spotify and other streaming services have had on the music industry. Or the impact that social media has had on advertising and magazines.  Or the impact that Airbnb has had on the hotel sector. Or the impact that Netflix has had on the TV and entertainment business.  Or the impact that Uber has had on the taxi industry.  Maybe the rate of change has sped up a little, but don’t go thinking that eventually things will get back to “normal.” Instead, we all need to embrace change and look for the opportunities in front of us.  My guest on today's podcast is Andrew Finkelstein, who has witnessed a lot of change in his lifetime. Andrew isn’t a hairdresser himself but comes from the famous Finkelstein hairdressing dynasty. He currently resides in New York and works as an author, speaker, and coach. In today’s podcast, we will discuss: Glemby International: the family businesses High-performance coaching The changes that the industry is undergoing, from new technology to new routes to market for retail and evolving business models… And more!    In this Episode: [03:07] Andrew shares an overview of his professional life. [06:21] The size and scope of Glemby International at its peak.  [07:18] Glemby International’s rise and fall.  [13:47] Why the majority of Glemby International’s many salons were situated in department stores.    [16:56] Andrew’s thoughts on what it takes to run a successful, sustainable family business.  [19:57] The influential role that Michael Gerber (author of The E Myth) has played in Andrew’s life. [23:26] Why Andrew focuses his coaching efforts on hairdressers and salon owners. [24:31] Andrew shares what he believes to be the main factor that prevents people from achieving their goals.  [28:31] What the high-performance approach to coaching looks like in practice.  [32:16] Three keys to thriving in the salon industry.  [37:55] Why, as a salon owner, you should be paying attention to the retail side of the industry.  [43:34] How Andrew feels about the evolution of salon business models.  [46:13] What it takes to be a good leader.  [49:27] Why the salon industry has and will continue to stand the test of time and all the changes that come with it.   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Andrew for sharing his insights with me for this week’s episode. Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram | TikTok   Andrew Finkelstein A-Game Mastery Coaching Website | Email   The EMyth Website | Book

Sometimes I find myself searching for words to aptly describe the achievements and status of someone who is way ahead of the pack.   My guest on today's episode is one such person, and I’m going to describe him as a ‘hairdressing genius.’ Sam McKnight is a session stylist with a list of eye-watering achievements, including having worked with every supermodel you can name, as well as celebrities, movie stars, royalty, photographers, magazines, and fashion designers, over the last 40 years. He has so many Vogue covers to his credit that he’s lost count (well over 250!) He’s won awards, had exhibitions, published his own book, and been a contributing editor to British Vogue. Sam is currently a judge on the UK reality TV show, ‘The Big Blow Out’ (which is sponsored by Paul Mitchell), and on top of all that, Sam is the founder of his own product range, simply called “Hair by Sam McKnight.” So, in today's podcast, we just talk about being Sam McKnight…   In this Episode: [04:04] The transition point in Sam’s life that is marked by his book, Hair By Sam McKnight. [09:47] Sam explains what motivated him to become a session stylist at a time when most hairdressers were focused on cutting hair.  [14:46] The person who influenced Sam in the early years of his career.  [16:33] Value that lies in building and maintaining good relationships with people in the industry.  [19:38] Characteristics and situations that Sam is repelled by. [23:06] The balance between intimacy and distance that is required of a hairdresser. [26:21] A trait that Sam believes has been key to his success.  [27:29] Some of the catalytic moments that signaled a step-up in Sam’s career.  [29:38] The combination of factors that turn a model into a worldwide phenomenon. [32:24] Dynamism that defines the modern hairdressing industry. [34:51] The genius of Karl Lagerfeld. [37:27] The power that lies in being a hairstylist.  [42:13] How Sam became involved in the reality TV show, The Big Blow Out, and an overview of the concept behind the show.  [46:53] Sam’s experience of creating his haircare brand, and the elements that make his products stand out.  [52:22] What Sam thinks hairdressers should do to stay relevant in the industry as it evolves.  [59:19] Sam’s biggest strength, the most important life lesson he has learned, and what he wishes he was better at.    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Sam for sharing his insights with me for this week’s episode. Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram | TikTok   Sam McKnight Website | Instagram | Instagram [Personal] | Facebook | Twitter | Book

My guest today, Nina Kovner, is someone who I have been wanting to speak with for the last couple of years. I think Nina has a valuable message to share with the world. So, I’m so glad we finally made it happen!  Amongst many things, Nina is a fellow podcaster and passionate advocate for mental health awareness as well as being a salon business coach and the context creator for Passion Squared.  Nina has a vast amount of experience in the hairdressing industry and brings an honesty and thought provoking authenticity to every conversation. In today’s podcast, we will discuss: The importance of taking care of your mental health Social media and mental health How Gen Z prioritize mental health  What leadership really is… And lots more!   In this Episode: [03:34] An overview of Nina’s life story and their greatest passion.  [06:06] Nina opens up about their own mental health struggles.  [07:34] The power of “being where your feet are” and practicing gratitude.  [14:53] Factors that led Nina to a catastrophic meltdown, how they recovered, and what they learned from this experience.  [22:23] Nina’s advice for protecting your mental health.  [27:03] Why Nina believes that balance is a myth (and what we should strive for instead).  [29:37] An example of what it looks like to put in healthy boundaries.  [31:51] Generational differences in the approach to mental health.  [36:33] Nina’s thoughts on the pros and cons of social media.  [43:57] Passion, purpose, promise, and people; the importance of developing a brand story.  [50:42] Nina’s thoughts on how to be a good leader.   [55:18] How Nina thinks Gen Z is changing the salon industry for the better.  [59:15] One of the most valuable lessons that Nina has learned throughout their life.    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Nina for sharing their insights with me for this week’s episode. Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram | TikTok   Nina Kovner Instagram | Twitter | LinkedIn | Facebook    Passion Squared Website | YouTube | Facebook | Podcast   The Meadows of Wickenburg, Arizona Website

If you want to build a business, you can’t do it alone.  You and your business don’t exist in isolation, and despite how talented, adaptable and hardworking you are, even you can only do so much. Every business owner needs the help and support of other people with other specialist skill sets. If business growth is important to you, then building the right external team is just as important as building the right internal team. Your internal team are those people who work in the salon providing hair and beauty services. Your external team includes financial experts, legal advisors, coaches, and the like. Tune in today to hear about what your external team should consist of, and the importance of carefully considering the people you choose to fill these positions!   In this Episode: [01:02] Why you can’t grow a business alone.  [01:55] Examples of the kinds of specialists who may make up a salon owner’s external team.  [05:37] The value of having an external team.  [07:55] Why you should have an accountant on your external team from day one. [09:07] The value in having an accountant with “the heart of a teacher.” [10:21] Why I recommend having a bookkeeper (although you could probably do your bookkeeping yourself). [11:30] Examples of times when it will benefit you to have a good relationship with a legal professional.  [12:21] The advantages of being a member of a professional organization.  [13:46] Why it’s important to have branding and marketing specialists on your external team. [15:39] How a dedicated administrator will positively impact your growing business.   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram | TikTok   Books Grow 2 Management | Grow 3 Team

“Show me the data; a person without data is just another person with an opinion.” - W. Edwards Deming In some areas of the hair and beauty sector, there is a lot of accurate data. But in other areas, there’s a lot of opinion and perception. And while I can be as guilty of that as anyone, it’s also important to separate fact from fiction.  My guest on today's podcast is Gordon Miller, who always has a good overview of what’s happening in the hairdressing industry from a business perspective.   Gordon has held many different roles throughout his career, and today he is the Chief Engagement Officer of Hairbrained (hairbrained.me). Although our conversation today is based primarily on trends and data from the United States, most of it has relevance no matter where in the world you are based. In today’s podcast, we will discuss: What the data says about how the industry is in a post covid world The current trends in evolving business models The changes happening to the professional retail model… And lots more!   In this Episode: [03:57] Gordon shares an overview of his career in the hairdressing industry.  [10:24] The problem of “fake beauty news.” [11:45] What the data tells us about the current state of the hairdressing industry (you may be pleasantly surprised by the answer!). [14:48] Examples of the various niches that exist within the salon industry, and the importance of acknowledging the differences between them.  [19:18] Staff turnover in the hairdressing industry, and how to deal with it better.   [23:41] Surprising findings from the Professional Beauty Association’s fall 2021 report.  [26:15] Data around the shift from salon to suite models in the post-COVID era.   [31:36] How the mindset of employees in the salon industry differs from employees in other industries.  [33:43] The approximate percentage of salons that reopened after the pandemic.  [33:59] Gordon’s thoughts on why the suite model has gained traction in recent years although it has been around for a long time.  [38:53] Trends that Gordon has noticed taking place in the blowdry bar and barber shop spaces.  [44:56] The future of the salon industry through Gordon’s eyes. [52:00] The percentage of hairdressers who work less than 30 hours a week.  [59:06] Comparing how different population groups have responded to changes that have taken place in the retail space since the pandemic, and what this likely means for salon retail.    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Gordon for sharing his insights with me for this week’s episode. Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram   Hairbrained Website | Instagram | Twitter | Facebook | Podcast (Apple) | Podcast (Spotify)

This week on the podcast, I am talking with Jennifer Akers from Hollywood Hair, a salon group that is located in three small towns across the United States. I love talking to Jennifer and her team at Hollywood hair because I always learn from them, and today is no exception! Often times it’s the really big, high-profile hairdressers with celebrity clientele who come up with innovative new ways of working and get acknowledged for being successful business-wise. But as the Hollywood Hair story illustrates, success can come in all shapes and sizes! Today we are going to talk about a whole range of topics that cover what makes a salon business successful, and whether you have a small salon with just 1 or 2 team members or a chain of salons, I will guarantee that you will learn something from this conversation. So, without further ado, welcome to Jennifer Akers from Hollywood Hair…   In this Episode: [02:34] How Hollywood Hair has grown since its opening in 1994.  [03:32] An overview of the employment model that is utilized at Hollywood Hair. [04:36] The sizes of the towns where the three Hollywood Hair salons are situated, and the target market of each salon.  [07:45] Jennifer shares some numbers highlighting the high productivity levels being achieved by Hollywood Hair. [10:55] The percentage of Hollywood Hair’s total sales that comes from retail. [12:05] Factors that are contributing to the growth of Hollywood Hair’s retail sector. [14:26] What the Trello app is and how it adds value to Hollywood Hair.  [19:25] Benefits of the online consultation forms that Hollywood Hair uses. [21:15] Where the idea for the Hollywood Hair treatment cart originated.  [24:03] The role of the Hollywood Hair concierge.  [25:49] Examples of the unusually wide range of beverages that are available at Hollywood Hair.  [27:32] What Hollywood Hair’s virtual assistant is responsible for.  [31:09] Benefits of the Hollywood Hair app.   [34:04] The different levels that make up the career path of a Hollywood Hair stylist.  [41:46] Jennifer explains how the Hollywood Hair partnership model works. [43:59] The intentions behind the morning huddles and evening celebrations that  take place at each of the Hollywood Hair salons.   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Jennifer for sharing her insights with me for this week’s episode. Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram   Hollywood Hair Salon Website | Instagram | Facebook | App   Trello Website   WePhone Website

There are many salon owners who decide to make the journey from one salon to two or more salons, only to then go back to one.  Obviously, there are many reasons why that might happen, but they do often have certain things in common.  My guest on today's podcast is a salon owner who has made that journey, and his story could be the story of many others. His name is Simon Matthews from The Simon John Salon in the UK, and in today's episode, Simon shares his journey and the lessons learned along the way. In today’s podcast, we discuss: Why bigger doesn’t mean better. How his salon has adopted a 4-day work week… and  The benefits of building one successful salon business rather than spreading yourself across multiple locations.   And lots more!   In this Episode: [00:40] Today’s guest is Simon Matthews.[01:57] Simon tells us about himself. [03:18] Simon’s vision when opening his first salon. [04:27] Why Simon opened a second salon. [05:51] Simon talks about his third salon. [08:42] Some of the challenges Simon faced. [13:33] Simon discusses atmosphere. [15:35] Atmosphere vs. culture. [17:09] The key to successful expansion. [19:59] The decision Simon made to not open a fourth salon. [22:26] Why Simon scaled back down to one salon. [25:20] How COVID affected Simon’s business. [27:47] Simon is profiting more now with only one salon! [29:44] What changes has Simon made to how he runs things? [32:27] How Simon assigns shifts. [35:38] Simon’s payment process. [39:08] What does Simon’s work schedule look like? [40:41] Where Simon can be reached.   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are beneficial and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews,” tap to rate with 5 stars, and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram | YouTube   Simon John Hair Limited Instagram | Facebook | TikTok

I often get questions like, “I get a lot of new clients, but we never seem to grow. Where are we going wrong?”  So today, I want to talk a little about the role of marketing and what marketing really is.  Many salon owners are focused on growth. So all their attention, time, money, and energy are focused on attracting new clients into the business. But the problem is that they are only addressing one component of marketing.  In today’s show we will discuss  Client Generation: Attracting new clients.  Client Conversion: Turning those new clients into regulars.  Client Retention: Keeping them as long as possible. And lots more!   In this Episode: [01:01] What role does marketing play?[01:44] Marketing has three components.[02:42] The three reasons clients don’t come back.[03:24] The most common reason clients don’t return.[05:50] Clients should feel wanted and not rushed.[09:00] Finding new clients is only the first step.[10:40] Being friendly and positive can make a huge difference.[13:08] A recap of what has been discussed so far.[14:10] Marketing is about making a promise.[15:50] Take a break![16:06] Next steps to take to grow your business.[17:10] Some helpful resources for you.   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram | YouTube

As many of you know, I've been in the salon industry a long time, and I’d like to think that I know a lot about hair and hairdressing. But one of the areas that I haven’t had a lot of exposure to is hair extensions. Extensions first came onto the hairdressing scene in the ’80s, and since then, they have become a significant part of the industry. My guest on today's Podcast is Emilly Hadrill. She is the leading provider of premium extensions in Australia and has 4 hair salons across Brisbane, Melbourne, Gold Coast & Sydney, generating 6 million dollars a year in sales! In today’s podcast, we discuss: How to work with extensions  How Emilly has grown and successfully expanded her business  Why and how you should start integrating extensions into your salon business… And lots more!   In this Episode: [02:54] Emilly’s early exposure to hairdressing and the personal experience that influenced her to pursue a career in the hair extension industry.  [07:17] What the hair extension field looked like when Emilly started her business.  [11:06] How Emilly’s career progressed after she completed the hair extension course.  [17:18] Exploring the variety of hair extension techniques that exist (and why Emilly uses a combination of tape and weft extension techniques in her own hair). [20:59] How long hair extensions last (if you look after them!).  [23:36] A breakdown of the price range of Emilly’s services.  [29:41] Reasons for the high level of repeat customers in the hair extension business. [33:13] The power of delegation: one of the biggest lessons that Emilly has learned as a business owner.  [33:42] What Emilly’s first few years in business looked like.  [38:34] Emilly explains the motivation behind the countrywide expansion of her business, and the pros and cons that have accompanied it. [42:10] The keys to successful salon business expansion, according to Emilly.   [43:33] How Emilly’s business is structured.  [47:22] Factors that have driven the growth of the hair extension industry worldwide.  [49:23] Advice for integrating hair extensions into the service offerings at your salon (and why you should!).  [54:03] What Emilly believes to be her biggest strengths and weaknesses. [54:58] The importance of maintaining balance; a lesson that Emilly learned the hard way.    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Emilly for sharing her insights with me for this week’s episode. Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram   Emilly Hadrill Hair Extensions Website | Instagram | Facebook | Pinterest | YouTube

I'm currently doing a monthly series of Facebook live interviews on behalf of John Paul Mitchell Systems. And both the guest and the content have been great, so I am also repurposing them as my weekly podcasts. The first one is today's episode where I spoke with Clinton Norris and Lucas Doney who, along with Clinton's wife Lauren, are salon and school owners in San Diego.  They are also extremely nice people who have some interesting insights into the salon of today! I know you will enjoy this episode where we discuss: Changing salon business models  Business in a post-Covid world Generational changes Life as an educator… And lots more!   In this Episode: [03:17] Origins of the name of Clinton, Lucas, and Lauren’s salon and creative space; Citizen.  [05:22] Unique elements that make Citizen more than just a regular salon. [07:29] Lucas, Clinton, and Lauren’s approach to curating their creative space.  [10:45] The very effective hybrid business model that is utilized at Citizen.  [15:23] How they have built a healthy team culture at Citizen.  [22:34] An explanation of the tiered rental system at Citizen.  [29:50] Desires and expectations of new generation hairdressers. [37:23] The core values of Citizen.  [40:58] Experimentation that has characterized Citizen’s first few years in business. [42:51] How Paul Mitchell has influenced the way Clinton and Lucas approach their work.  [47:09] Why the percentage of Citizen’s revenue that comes from retail is very high.   [51:40] Exploring the educational component of Lucas and Clinton’s working lives.  [56:22] Clinton and Lucas share their thoughts on how new generation hairdressers are changing the industry.    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Clinton and Lucas for sharing their insights with me for this week’s episode. Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram   Citizen Website | Instagram | Facebook | Book an Appointment   VARSITY Hair Education Instagram | Facebook   Clinton Norris Instagram   Lucas Doney Instagram

A career in hairdressing can take you on a journey in all sorts of directions that you couldn’t possibly have imagined! My guest on today's podcast is hairstylist Wendy Iles, the founder of her signature product line and a true ‘Celebrity Hairdresser’ in every sense of the word. In today’s episode, we will discuss: Finding the balance between a successful career and life as a mother and wife. What it takes to be a successful celebrity hairdresser. The importance of strong foundation skills. And lots more!   In this Episode: [05:29] How Wendy defines a Celebrity Hairdresser and how she came to hold this title.  [10:36] The difference between being a magazine session stylist and a celebrity hairdresser.  [13:33] Wendy shares the story of her journey of learning to dress hair. [19:06] How Wendy’s time spent living in France has influenced how she approaches her work. [20:55] Comparing vogue aesthetics across the world. [24:04] A big reason for the limited number of female hairdressers working as editorial and session stylists.  [28:52] The instrumental role of hairdressers in editorial shoots.  [32:01] Wendy shares the story of how she became president of a haircare company.  [38:29] Big changes taking place in the Iles Formula family business this year.  [40:48] What Wendy feels is her biggest achievement. [45:16] Wendy’s thoughts on the evolution of the salon industry.  [49:01] Inspiration to step out of your comfort zone!  [50:40] The importance of nurturing connections.  [52:49] The biggest lesson that Wendy has learned throughout her illustrious career.    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Wendy for sharing her insights with me for this week’s episode. Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram   Wendy Iles Website | Email | Instagram | Facebook | LinkedIn | Twitter |    Iles Formula Website | Instagram | Facebook | YouTube | Twitter | Pinterest

“It’s easier to prevent a problem from happening in the first place than to try and solve it once it’s happening.” Team culture is established whether you consciously create it or not, so to ensure that you and your team members are on the same page and thus avoid conflict down the line, the best time to establish a culture within your business is at the very beginning. Although this isn’t an easy task, it is certainly worth it! In this episode, we discuss: How to create a healthy team culture within your salon. The importance of consistency. Resources that will help you successfully establish a team culture.  And more! In this Episode: [01:09] How to leave a review for the podcast (which we would greatly appreciate!). [01:32] The email that inspired today’s episode.   [03:20] When a business culture should be established. [04:19] How to establish a culture within your business. [07:48] The importance of consistency in building a team culture (even though it’s hard!). [10:08] What you need to accept if you want to change the culture in an established business. [10:51] An overview of the four ways to prevent workplace conflict relating to culture. [15:47] The benefits of building a healthy business culture.  [16:20] Resources that can help you along your journey of establishing a culture within your salon!  Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Until next time! Antony Links and Resources: Grow My Salon Business  Website | Facebook | Instagram Grow Resources Grow 2: Management | Grow 3: Team | Grow Management: Online Course

As a former salon owner and business coach, I am very aware of the ever-evolving business models in the industry and the challenges that these create for some people.  I have often thought about why more salons haven’t tried to grow in the same ways that law firms, accountancy firms, and architecture firms do; by having a partnership model that not only creates a career path and profit sharing for the partners but also allows the company to keep growing.  My guest on today's episode is Blake Evans from Shear Art Salon in Tampa, Florida. Not only do they have a very impressive partnership model, but Blake is happy for me to dig in and ask exactly how it works. So, in today’s podcast, we will discuss: How do you decide who will be invited into the partnership program? How do they buy into the partnership? How is their shareholding valued? What happens when partners want to sell their shares? And lots more! In this Episode: [03:08] An overview of Blake’s transition from marketing student to hairdresser.  [06:02] Blake’s advice for finding the right salon for you, and why he chose Shear Art.  [08:36] The evolution of Blake’s career at Shear Art, from assistant to owner.  [11:21] Benefits of a partnership model.  [13:26] Factors that drove the founder of Shear Art to implement a partnership/shareholder model in the salon. [19:00] What Blake loves about the shareholder model at Shear Art.   [21:11] Blake explains how an employee can become a partner at Shear Art.  [25:53] The different investment options that incoming partners can choose between. [31:43] Examples of the different roles that are held by Shear Art shareholders. [34:30] How Blake’s marketing background has impacted the way he does business. [37:13] Blake explains how partners are paid.  [41:53] How Shear Art shares are valued.   [46:33] Some of the clauses in the Shear Art shareholder contract. [50:32] Blake shares some examples of how decisions are made in Shear Art’s partnership/shareholder model.  [54:34] The challenges of a partnership/shareholder model. [1:00:21] Final words of wisdom from Blake about living in an ever-evolving world! Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Blake for sharing his insights with me for this week’s episode. Until next time! Antony Links and Resources: Grow My Salon Business  Website | Facebook | Instagram Shear Art Salon Website | Facebook | Instagram Blake Reed Evans Instagram | Facebook | TikTok | Email

There are a lot of people that will talk about how tough the past couple of years have been, and rightly so in many cases.  But if there’s one thing I’ve learned in my 40 years in this industry it is that to succeed you have to continually evolve. You can’t stand still and dine out on yesterday’s glories and you can’t be afraid to continually reinvent and evolve your business…  My guest today very much shares those sentiments. Her name is Mia De Vries, and amongst other things, she is a salon owner, business coach, and founder of ‘The Secret Fox’ online education company. In today’s podcast, we will discuss: No longer working Saturdays and embracing a 4 day work week. The importance of finding life and business balance Motivation and people management And lots more! In this Episode: [02:27] Mia shares an overview of her business and personal life. [04:54] Business “meltdowns” that Mia has experienced and the biggest lesson that she learned from them. [09:11] Mia’s joy-seeking approach to business.  [10:44] Factors that influenced Mia’s decision to close her salon on Saturdays, and how she subsequently restructured her employee’s working hours.  [16:06] What Mia believes to be the secret to successfully stepping away from the chair without losing clients.  [18:43] Additional ways that Mia has cultivated a flexible culture in her salon.  [20:29] Reasons for the big renovation that Mia’s salon recently underwent, and the various other changes that have accompanied this.  [25:20] A story that epitomizes the special relationships that hairdressers can develop with their clients.   [30:38] The characteristics that Mia believes have been foundational to her success.  [31:36] Offerings that are available via Mia’s online education company, The Secret Fox (and the inspiration behind the founding of the company). [36:23] Mia’s thoughts about the influence of social media in the hairdressing and hair education space. [47:47] Mia’s approach to improving productivity and dealing with conflict in her salon.  [57:19] A discussion about all things financial in The Fox & The Hair Salon.  [1:01:00] Reasons why The Fox & The Hair hasn’t been affected by the shift away from traditional salon business models.  [1:03:27] What Mia wishes she was better at. [1:05:59] The value in asking for help.    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!Special thanks to Mia for sharing her insights with me for this week’s episode. Until next time!Antony Links and Resources: Grow My Salon Business  Website | Facebook | Instagram The Fox & The Hair Instagram | Facebook The Secret Fox Website | Instagram | Facebook

My guest on today's podcast is London-based hairdresser, salon owner, editorial stylist, product developer, and general hairdressing visionary John Vial.  As you are about to discover, John has been involved in many areas of the hair and beauty business and continues to inspire at many levels across the industry. In today’s podcast we will discuss: The TV make-over show ‘10 Years Younger in 10 Days’ John’s TED Talk  The challenges with salon ownership and the industry today Developing a product line with a difference…  And lots more! In this Episode: [02:37] John shares the origins of his salon industry career.  [06:23] The transformative power of hairdressing (in more than just the physical sense).  [08:51] 10 Years Younger in 10 Days; the enormous popularity of the TV makeover show that John is involved with.  [11:24] The evolution of John’s upcoming sustainable product range (the focus of his first TED talk). [14:11] A brief overview of how blockchain works, and its benefits.  [18:22] John shares what led him to become an editorial stylist.  [20:55] The role that John played in changing perceptions around men’s hairdressing. [24:16] John’s thoughts on trends.  [29:44] Examples of some hairdressing suitability rules that shouldn’t be broken.  [30:55] The ultimate goal of hairdressing. [33:51] What it takes to be successful, according to John. [38:25] Major insecurities that John struggled with, and the invaluable lesson that he has learned through (almost) 12 years of sobriety.  [41:47] Two reasons why the hairdressing industry is in freefall.  [49:01] How John keeps himself inspired.  [51:04] What John sees as his biggest strength, and what he wishes he was better at.  Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to John for sharing their insights with me for this week’s episode. Until next time! Antony Links and Resources: Grow My Salon Business  Website | Facebook | Instagram John Vial Website | Instagram 10 Years Younger Instagram Salon Sloane Instagram Tim Blanks Instagram

Think carefully about the titles that you use to refer to people because everything has a meaning attached to it. Some titles are empowering, while others could be considered demeaning.A listener recently ask me why I use the term “client” instead of “guest” and “hairdresser/stylist” instead of “artist.” So, in response to that question, today’s episode is dedicated to titles.  Whether they are for the people on your team or for those who frequent your business, titles really do matter! In this Episode: [00:45] The question that inspired today’s episode. [01:30] Examples of how terminology differs between countries. [02:05] The broadly accepted definition of customer.  [02:23] Percentage splits in the responses to my online survery about whether salon owners use the term client, guest, or customer.  [03:09] Factors that influence terminology used in salons.  [03:49] Why I use the term ‘client’ rather than ‘guest’ (or ‘customer’).  [05:08] Why I refer to hairdressers as ‘stylists’ rather than ‘artists.’  [06:45] My preference for the term ‘assistant’ over ‘junior’.  [08:11] Examples of how titles can be used to elevate a position within a salon.  [10:01] An overview of why titles are important.  [10:30] The winner of the Most Fun Title Award (if there was one!). Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Until next time!Antony Links and Resources: Grow My Salon Business  Website | Facebook | Instagram  

The sustainability of a business is dependent on profit, yet many businesses operate on a tiny profit margin. Ultimately, that is why only a very small percentage of small businesses reach their 10th birthday.  Most business failures can be attributed to a lack of financial awareness and understanding of how to manage finances. Too many salon owners operate on the basis of “work hard, pay my bills, and what's left over is profit.” However, that way of thinking is fundamentally flawed because, in case you haven’t noticed, there is usually very little left over! So instead of the traditional accounting method of ‘Sales minus expenses equals profit,’ we should be turning this on its head and running businesses on the ‘Profit First’ principle; ‘Sales minus profit equals expenses.’ If you’re confused, stick around because my guest on today's podcast is Ronit Enos, Author of the book ‘Profit First for Salons.’ In today’s podcast, we discuss: Profit margins in salons today The steps to increasing profitability The ‘Profit First for Salons’ book… And lots more! For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/152/  Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

Over the last 20 years, salon hair fashion has predominantly been focused on colour and styling, whereas the ’60s to the ’90s were the era of the haircut.  Many young hairdressers today are terrified about the thought of ‘cutting’ unless it's taking the ends off long hair and many salon owners say that they just can’t find stylists who have the technical and creative skills to cut hair well. My guest on today's Podcast is Ben Brown, who has built a very successful cutting education company and although based in the UK, works in many countries teaching the art and science of what makes a great haircut. In today’s podcast we discuss: Why opening a salon isn’t for everyone Starting an online education company Teaching technique and suitability And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/151/     Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/ boosts#toggleFormOnEscOrEnter" data-boosts-adding-class="boosts--adding" data-boosts-deleting-class="boost--deleting"> 

Regardless of what business you are in, the challenge every business owner faces is that of constantly adapting and evolving to the changes in the world we live in.   Whether it’s the demands for more flexibility from today's workforce, or the pressures of inflation and the rising costs of living and doing business, the fact remains that being in business isn’t easy, and to succeed you need to constantly evolve. And therein lies the challenge. How do you build in more freedom, flexibility, and autonomy for your team?  And how do you balance that with running a viable and profitable business? In this Episode: [00:54] Why I recommend watching WeCrashed. [01:14] The question that inspired today’s episode.  [02:13] Important realizations that many people have come to as a result of the COVID-19 pandemic.  [04:08] The tradeoff between income and freedom. [04:27] Changes that many stylists made to their way of working during the pandemic.  [05:22] A few different definitions of freedom in relation to the salon industry.  [08:04] Comparing the trajectory of the salon industry in relation to other industries. [09:13] The importance of treading cautiously when implementing change.  [10:27] Factors that make the salon industry ideal for disruption. [11:19] 30: the number of hours a week being worked by over 60% of hair and beauty professionals in the United States.  [12:26] The downsides of the proliferation of independent businesses.  [13:48] An overview of my thoughts on the increasing levels of flexibility and autonomy in the salon industry.  Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Until next time! Antony Links and Resources: Grow My Salon Business Website | Facebook | Instagram

As I often say, we are in the ‘people business.’ This means that our primary product is the people who sit in our chairs and the services we offer to make our clients happy.  But from the salon owners' perspective, we are also in the ‘people business’ in that because our teams are also our product and our most important asset. The Human Resource (HR) regulation around employees varies from country to country but no matter where you are listening to this podcast there are almost definitely more complexities around managing your team today than there were 5 years ago.  And managing those complexities takes time, and time is money.  My guest on today's podcast is Ian Egerton, hairdresser, salon owner, and the founder of Loop HR Salon Software. Ian’s software solution makes the HR component not just much easier to manage, but also extremely professional.  In today’s podcast we will discuss: The role of ‘HR’ in a successful salon The benefits of getting more organised, systemised, and automated when it comes to HR…  And lots more! In this Episode: [02:39] An overview of Ian’s journey from “Saturday boy” in his local salon to the founder of Loop HR. [08:55] Ian’s approach to business development. [11:48] Origins of the name Loop HR.  [14:25] Experiences that motivated Ian to found Loop HR. [16:24] An explanation of how Loop HR works.  [24:01] The 4 pillars of business, and where Loop HR fits in amongst them. [24:52] Elements that make Loop HR unique. [25:30] Examples of Loop HR in action. [30:56] How to use Loop HR.  [32:33] The benefits that Loop HR provides to salon employees. [37:52] Ian explains how salon owners can integrate Loop HR into their systems (and the assistance that he offers). [41:15] The 3 subscription-based packages offered by Loop HR. [43:10] Ian’s greatest joy.   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Ian for sharing his insights with me for this week’s episode. Until next time! Antony Links and Resources: Grow My Salon Business  Website | Facebook | Instagram Loop HR Website

This week is ‘Part 2’ of the ‘Comeback Stories’ series, where I again talk to a salon owner couple about how they’ve bounced back after a tough couple of years.  With the challenges that the world is going through at the moment, it’s important to be focusing on the success stories and the opportunities that difficult times can sometimes present. The last two years have been a testing time for most of us, and my guests today are no exception. Their business and their personal lives have had numerous changes thrust upon them that were beyond their control.   But despite that, they have come out the other end in good shape we can all learn from their resilience, their willpower, their strength, and their courage in the face of adversity.  Today I am talking to Todd and Audra Wise from the Color Pop salon in Texas. In today’s episode we will discuss: Their business journey pre and post covid Dealing with significant personal health challenges Finding balance in both personal and business commitments And lots more! In this Episode: [02:32] A brief overview of what Todd and Audra’s career paths have consisted of to date. [05:08] Audra explains what motivated her to open her own salon and the shock that she and Todd received 8 months later. [07:18] Why Todd and Audra didn’t receive financial assistance for their salon, Color Pop, when the COVID-19 pandemic hit. [09:46]  The “lean” approach that Audra and Todd adopted to make it through the pandemic. [12:48] The mindset and support system that helped Audra deal with her breast cancer diagnosis and treatment. [19:44] Some of the most important lessons that Audra has learned through the challenges that life has presented her with over the past few years.  [24:25] The effort that was required on the business side to help Color Pop bounce back.   [26:22] Changes that Todd and Audra made to their pricing strategy post-COVID. [27:34] Why Audra and Todd decided not to increase their prices when they reopened after the shutdown. [28:38] Color Pop’s number one marketing tool.  [29:38] Some of the innovative marketing initiatives that Todd and Audra have implemented, and how they have helped Color Pop grow.  [34:04] The philosophy that is foundational to the way Todd lives his life. [35:59] What Audra sees as her biggest strengths, and the daily practices that help her feel at peace.  [37:16] Todd and Audra’s plans for the future.  Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Todd and Audra for sharing their insights with me for this week’s episode. Until next time! Antony Links and Resources: Grow My Salon Business  Website | Facebook | Instagram Color Pop Salons Website | Facebook | Instagram Todd Wise  Instagram  Audra Wise Instagram

No matter where you live in the world, if there is one phrase that I’m sure you’re as tired of hearing as I am, it’s: ‘Unprecedented times.’ But, without doubt, the last couple of years have been tough for most people. We have been tested physically, financially and emotionally in our businesses and in our personal lives as a result of the drastic changes that have been thrust upon us. Today is ‘Part 1’ of a two-part series focusing on what I am calling ‘comeback stories.’ I will be talking to two couples who have battled adversities and come out the other end in good shape! We can all learn from their resilience, willpower, strength, and courage.  Henry Monreal and Liz Salcedo from Salon Ink in San Diego are my guests today. I spoke to them at the beginning of COVID and now, two years on, they have had a great turnaround in their business. In today’s podcast we will discuss: Their business journey and how they have bounced back post COVID Dealing with major health challenges Finding balance in both personal and business commitments… And lots more! In this Episode: [04:17] The traumatic moment that took place in Liz and Henry lives in May 2019. [10:11] What the initial COVID period looked like for Henry and Liz’s business, Salon Ink.   [12:16] The philosophy that has kept Liz and Henry going through the tough times.  [13:46] How Henry and Liz have rebuilt Salon Ink. [18:36] Passion that Liz and Henry feel towards their work.  [20:30] Motivation behind Salon Ink’s large retail section, and the benefits it has brought to the business. [24:14] Why Henry and Liz have incorporated a large degree of flexibility into their business model. [25:09] An important lesson that Liz and Henry learned during the pandemic.  [21:21] 30: the number of weekly hours worked by 60% of US hairdressers.  [28:16] The mindset that Henry and Liz’s employees have towards their work.  [29:43] Potential that lies in the salon industry, using Liz and Henry’s life as an example.  [31:31] Henry shares what his experiences over the past few years have taught him. [33:08] Some of Liz’s key learnings, and what she believes to be her purpose in life.  Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Liz and Henry for sharing their story with me for this week’s episode. Until next time! Antony Links and Resources: Grow My Salon Business  Website | Facebook | Instagram Salon Ink Website | Instagram | Twitter | Facebook | TikTok

Good ideas can, and do, come from anywhere.  An easy trap to fall into is thinking that it’s only big salons with big budgets and celebrity owners that set the trends when it comes to new business-building ideas. But that’s simply not the case.  My guest today is a salon owner who is living proof that no matter how small your town is, you can do big things! Lisa Carr is the innovative and passionate owner of the Bad Hair Day (BHD) salon in Tecumseh, a town in Michigan in the United States with a population of 8,500! In today’s podcast we discuss: How the BHD salon has grown 37% since Covid  How Lisa has introduced greater flexibility for her team into her business model Her innovative approach to marketing and not being afraid to reinvent the way business is done. And lots more! In This Episode: [4:04] Why the changes that came about because of the Covid-19 pandemic were a blessing in disguise for Lisa’s salon business, Bad Hair Day (BHD). [8:52] Factors that Lisa attributes to the fact that her business grew by 37% in 2020. [13:16] The pivotal point that Lisa reached after her first 8 years as a salon owner. [17:34] Lisa explains the process she went through to systematize and grow her salon after she decided she was no longer going to work behind the chair. [22:33] Why Lisa opted for three salon directors rather than one salon manager. [24:02] How Lisa’s decision to stop working behind the chair affected the profitability of her salon. [26:49] The staff compliment at BHD, and the ideal number of money-producing staff members Lisa would like to have. [29:43] Words of wisdom from Lisa: You don’t have to be in debt to have a great business (and how she has managed to achieve this). [30:40] The valuable lesson Lisa learned when she took up position behind the chair again for a brief period. [32:06] Lisa explains the philosophy she lives by: Earn the Right (and the other two elements which she sees as essential to running a successful business). [34:50] Changes that Lisa incorporated into her salon after conducting an anonymous staff survey. [38:25] Examples of the personal development training that Lisa does with her staff. [43:25] Where Lisa’s drive to continuously reinvent her business comes from, and the advantages of having a salon business in a small town like Tecumseh. [46:58] Lisa’s approach to advertising. [52:07] The percentage of total revenue at BDH that comes from retail, the award that they won recently, and Lisa’s approach to motivating her team to sell retail products. Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Lisa for sharing her insights with me for this week’s episode. Until next time!Antony Links and Resources: Grow My Salon Business  Website | Facebook | Instagram Bad Hair Day Salon Website | Instagram  Lisa Carr LinkedIn | Instagram

“Whatever the question, the answer is always education.” Don’t be put off by the title of this episode: regardless of who you are, what age you are, or what stage of your career you are at, you are about to learn something important. Do not make the mistake of thinking that this is just for women, or just for women of a certain age, because it’s for everyone!  Over 80% of the salon industry is made up of women. So, if you’re a man, it’s highly likely that you will have female team members and/or female clientele, which makes this episode very relevant to you. My guest on today's Podcast is Catherine O’Keeffe. She has a business called ‘Wellness Warrior’ and she is Ireland's first menopause coach. In today’s podcast we will discuss: The difference between perimenopause and menopause Dealing with the symptoms of menopause The impact that menopause can have on morale, productivity and retention How menopause affects hair… And lots more! For full show notes, links and resources mentioned in this episode visit: https://growmysalonbusiness.com/podcast/145/ Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

I've had a few questions recently from listeners regarding inflation, the looming recession, how they are impacting the hairdressing industry, and what I believe salons should be doing to counteract it. In this episode, I dive in and explore what the implications are for the salon industry (and for small businesses in general) as many countries experience the worst inflation in over 40 years… To say it’s new territory for many business owners is an understatement! The 3 main topics that I cover in this podcast are: What are the lessons we have (hopefully) learned from Covid? The importance of understanding where you and your business are from a financial perspective at any point in time. How do we, as small business owners, navigate the financial road ahead? For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/144/ Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

My guest on today’s Podcast is London based hairdresser and owner of a 5 strong salon group and academy Gina Conway. Originally from California, she has been based in London for the last 20 plus years and has built up a great reputation as one of London's leading salons. Gina is passionate about delivering a five-star level of service and is widely known not just for doing great hair but also for her total commitment to sustainably and the ethical side of hairdressing. In the process, she has built up a considerable business and a reputation to match… and she’s just getting started. In today’s episode we discuss: Balancing the demands of life as an owner of 5 salons, a wife, mother and finding time for everything else. Sustainability in salons today. Creating a team and culture where people want to come to work. The customer service journey. Growing a team and successful expansion. And lot's more! In this Episode: [03:30] Gina also has a fashion degree and became interested in entrepreneurship.  [03:39] She moved to London 21 years ago and worked at John Frieda.  [04:04] Gina wanted to bring California sunshine to London and create a team and culture where people would want to come to work.  [05:08] Yes, it was love that brought Gina to London. One husband and three children later, and she's still here! [08:21] We talk about what the industry can learn from different areas.  [10:02] Gina accomplishes so much. She is constantly innovating. She is so passionate about what she does, it doesn't feel like work. [12:57] Being in your zone is like meditation. The mindful hairdresser allows hairdressers to be in the flow and create mindful haircuts. It's communication in a deep creative space for clients.  [15:27] Gina has three salons in London. She collaborated with a friend to consolidate marketing and now all of the salons are called Gina Conway. [16:47] They also have an apprenticeship program where they train about 20 hairdressing students.  [17:19] She has a staff of around 100 people. [19:17] Gina shares how John Frieda let her go when she talked about opening her own salon. Her new salon was empty, so she filled it with art.  [20:56] Gina built her customer service reputation in the industry by giving every customer the platinum treatment. [24:51] Gina and her partner want to franchise sustainable salons and help other entrepreneurs. [26:28] Look at your products. Are they using sustainable materials? Look at plastics and bottles. Look at energy and recycling. Consider everything that you purchase. Reuse and refuse, if you can. Think holistically about everything including water use.  [30:12] The green fee is included in the price of the haircuts. This is who we are and what we do. We also plant a tree for each client. [34:28] Gina talks about the importance of having a strong culture and teaching the team the why and the values from the start. [41:19] Generational changes include focusing on mental health and supporting students in making up for lost time. Stability, security, and finding a career path is also so important.  [49:34] A good salon should be generating between 12% and 15% with a goal of 20% in retail.  [56:42] Gina is constantly innovating and improving. She's all about momentum. Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Gina for sharing her insights with me for this week’s episode. Until next time! Antony Links and Resources: Grow My Salon Business Website | Facebook | Instagram Gina ConwayWebsite | Instagram | Twitter | Facebook | YouTube | Pinterest AvedaWebsite John Paul Mitchell SystemsWebsite | Instagram | Twitter | Facebook | YouTube | Pinterest Green Salon CollectiveWebsite

Today, the need to highlight environmental and social initiatives is more pertinent than ever. Unfortunately, those causes and everything they represent are often drowned out by the latest headline of the day.  However, the increased level of social and environmental awareness and urgency isn’t about to go away. In fact, these issues are only becoming more and more pressing. So, we all need to ‘own’ our contribution and stop waiting for someone else to fix our problems.    My guest on today's Podcast is Mara Gourdine, the Global Culture Ambassador at John Paul Mitchell Systems. Behind that impressive title, Mara is very much involved in the corporate side of directing and contributing to making change happen. In my conversation with Mara today my objective is to keep coming back to how salon owners and stylists can adapt what a big business does and integrate those ideas into their own businesses. In today’s podcast we will discuss: What Mara’s day-to-day job consists of The wider responsibilities of businesses today The importance of greater diversity and inclusivity in every business How salons can include the wider community in more local environmental and social initiatives… And lots more! In this Episode: [03:22] What it means to be a Global Culture Ambassador. [05:56] Mara shares the story of how she became the Global Culture Ambassador at John Paul Mitchell Systems, and what this role entails.  [14:48] The link between a company’s internal culture and its external impact.  [17:26] A Walk on Water; what this organization does and how John Paul Mitchell Systems became involved with them.  [25:05] Mara’s racial lineage, and the influence that this has had on her life.   [26:23] The global movement that was sparked by the death of George Floyd, and how John Paul Mitchell Systems responded to it.  [32:11] A valuable lesson that Mara learned from her mom about equity and inclusion.    [33:08] Perspectives to be gained from listening to the stories of people who are different from you. [34:22] The importance of imagery and education when it comes to enhancing the inclusivity of your salon.  [38:22] Mara’s approach to onboarding employees at John Paul Mitchell Systems, and how it differs from her own experience of joining the company.   [43:55] Encouragement from Mara to share your joys and passions with others and to look after your mental and physical health.  [47:47] The key to building a compassionate company culture, and examples of how John Paul Mitchell Studios has done this. [50:26] Why Mara doesn’t use social media. Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  Special thanks to Mara for sharing her insights with me for this week’s episode. Until next time! Antony Links and Resources: Grow My Salon Business  Website | Facebook | Instagram Mara Gourdine LinkedIn Angus Mitchell Instagram John Paul Mitchell Systems Website | Instagram | Twitter | Facebook | YouTube | Pinterest Paul Mitchell Schools Website

There are many qualities to take into consideration if you are going to refer to a salon business as being one of the very 'best in the world’ and we would each have our own criteria to consider.   When it comes to great leadership, a fantastic culture, excellent training, a real career path, great team retention, and consistently having 20% plus in retail and having a very profitable business, there are two salons that really stand out to me. The first one is JUUT Salons, whose owner, David Wagner, I interviewed on a previous episode. If you haven’t checked it out yet, go back and have a listen.  The second is Van Michael Salon, and today I’m going to be speaking to Van Council, the founder and co-owner of this incredible business which sets the bar at a level that very few salons can come close to!  In today’s podcast we will discuss: Adapting your business model to the times The importance of standards, training, systems and exceptional service Lessons in leadership…  And lots more! In this Episode: [04:36] What drew Van to hairdressing, and an overview of his +45 year career in the salon industry (and his experience working in construction). [13:01] Valuable lessons that Van learnt during the time he spent living in London. [16:37] Van explains what motivated him to open his own business, Van Michael Salon.  [20:44] Growth that Van Michael Salon has experienced over the years.  [25:05] What Van wishes he had known when he co-founded Van Michael Salon. [27:08] Key elements which have resulted in the very successful expansion of Van Michael Salon.  [34:48] Examples of the effort that Van puts in to make his salons stand out. [36:36] Unique features of the Van Michael Salon call centre. [41:24] Skills that Van drew on when he was working behind the chair, which he is now teaching to his staff.  [43:31] Van’s thoughts on why Atlanta has a particularly strong salon based business culture in comparison to other areas. [45:59] How Van branched his business out into Japan, and lessons from there that he has brought back to his American based salons.  [51:49] Changes that Van is working into his business model. [59:54] An overview of the two-year training program that Van takes new employees through, and the philosophy that he instils in them during this time. [1:10:32] The level system at Van Michael Salon. [1:13:48] Metrics that Van aims to maintain in his salons (and goals that he has for the future). [1:20:15] Van’s approach to creating a healthy company culture, his biggest strength as a leader, and advice for hiring employees.  Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Van for sharing their insights with me for this week’s episode. Until next time! Antony Links and Resources: Grow My Salon Business  Website | Facebook | Instagram Van Michael Salon Website | Instagram | Twitter | Facebook Van Michael Studio Instagram Van Council Instagram

“Build it and they will come” is a line from the 1989 movie ‘Field of Dreams’.  Unfortunately, it is a strategy that many salon owners use when opening up a new salon only to find that Hollywood movies don’t necessarily reflect business reality. In today's podcast episode, I am answering two questions from our listeners. In answering their questions I will be explaining why “build it and they will come” is not an effective strategy for starting and growing a business. The first question is from Sandy in Birmingham who asks… “I opened my salon 4 years ago and I am finding it hard to grow. It's a beautiful space to work in, I have 3 staff members, [two stylists and an assistant] I'm great at doing hair, I'm always fully booked and I generate most of the revenue myself working 5 ½  days a week behind the chair. But despite that the business just won't grow so what should I do?” The second question is from Steve in Florida who asks… “I heard you say on one of your YouTube videos that salon owners shouldn’t employ a manager. So, can you talk about why I shouldn’t employ a manager on your podcast? Because honestly I can’t do this by myself, so I need a manager to help me”.   Listen to this week's episode to hear my answers!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/140/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/     Free Management Masterclass On May 23rd I will be presenting a free online ‘Salon Management Masterclass’.   If you would like to register for this 1-hour online masterclass Click here for times in your area and to register.    Free Download I have put together another freebie just for you! The Salon Management Checklist allows you to mark off what you currently have in place in your business so that you can identify where there are opportunities for you to improve. Click here to download the Salon Management Checklist.      

All the changes that have taken place over the past two years have forced many of us to rethink our work/life balance, and have brought issues around mental health and burnout into greater focus. My guest today is Ashleigh Hodges, a young woman who has built up a well-deserved reputation in the UK hairdressing industry, not only for being very talented at doing hair but also for being an exceptionally nice person in the process.In today’s podcast we discuss:- The imbalance of representation of women in the industry - Mental health and dealing with burnout- The secret to being successful…And lots more!   In this Episode:   [03:03] The many professional hats that Ashleigh wears.  [05:38] An explanation of what the Fellowship for British Hairdressing is, and what Ashleigh’s role as its chancellor entails.  [09:24] How HAIRDOTCOM Art Team came into being, and what their offerings include. [14:36] The process Ashleigh went through to make her life more sustainable.  [19:54] Similarities and differences between the business models of the two salons she works at.  [21:54] Why Ashleigh believes the salon suite model has become so popular.   [27:18] Ashleigh shares her thoughts on the gender inequalities that are still prevalent in our society, and how they are shifting.  [32:17] Challenges that Ashleigh has faced as a woman in the hairdressing industry, and the work that she is doing to eliminate these hurdles.   [43:41] Burnout that Ashleigh experienced, and the mental health journey that this catalyzed for her.  [46:04] The choice that each of us have to make everyday with regard to our mental health.  [48:01] How Ashleigh has changed her life over the past few years.  [50:03] Factors that contributed to the mental breakdown that Ashleigh experienced. [53:37] Some of the biggest lessons that Ashleigh learned about herself since her breakdown.  [56:05] Ashleigh’s relationship with social media.  [1:00:45] Work hard and be nice; why Ashleigh sees these factors as the keys to success.    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Ashleigh for sharing her insights with me for this week’s episode. Until next time! Antony   Links and Resources:   Grow My Salon Business  Website | Facebook | Instagram Ashleigh Hodges LinkedIn | Instagram | Facebook Fellowship for British Hairdressing Website | Instagram HAIRDOTCOM Art Team Website | Instagram  

My guests on today's Podcast are returning guests to the show: Filipe Santos and David Brodsky, who are New Jersey based Salon owners.   In the previous conversation I had with them, we talked about their growing salon business and the success of their business model. If you didn’t catch that episode, it’s number 112, so you can go back and check it out. During the episode, Filipe and David spoke about how they first met in recovery, and on the back of that comment, we decided it would be a great idea to devote an episode to talk about their journey with addiction.  This episode is their story, it’s a very personal story full of laughs and honesty and a genuine love of life and of each other. Their journey is an inspiring example of what’s possible, and if it helps just one person, then we have achieved what we set out to.   In this episode we discuss: Their journey into drugs as teenagers Defining moments on their journey The turning points where they knew they had to change … The importance of the narcotics anonymous support  And lots more!   In this Episode: [04:20] Growth that David and Filipe’s business has experienced since our previous conversation.  [09:58] David explains why he and Filipe have chosen to tell their story of addiction on a public platform like this podcast. [11:54] What drove David and Filipe to the world of drugs, and how their problem with addiction escalated over the years.  [21:41] The disease of addiction; what this concept looks like in practice.   [24:31] Prevalence of drugs in the service industry, and some reasons why this could be the case.   [29:46] Circumstances under which Filipe’s son came into the world.     [35:08] The lowest point in David’s life, and why he and Filipe now have a zero-tolerance policy for all addictive substances.  [40:43] Why it is so important to have a support system and to stay away from temptations as a recovering drug addict. [42:29] How Filipe felt during the few years before he got clean, and how that contrasts with how he feels now. [51:53] David explains what the very difficult process of coming clean was like for him. [58:26] Why Filipe agrees with the legalisation or decriminalisation of weed.  [1:02:01] Discretion that David and Filipe exercise when it comes to hiring staff for their salons, and the support and resources that they provide to employees who are struggling with addiction..  [1:15:05] How the sharing of their story has had positive impacts on David and Filipe’s businesses. [1:17:48] The near jail experience Filipe had after getting clean. [1:24:17] Why David and Filipe wouldn’t change any part of their history.   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to David and Filipe for sharing their story with me for this week’s episode. Until next time! Antony   Links and Resources:   Grow My Salon Business  Website | Facebook | Instagram | Episode 112 Filipe Santos Instagram   David Brodsky Instagram | Website   Gang Gang EDU Website

Like many of you, I will sometimes spend time scrolling through Instagram and occasionally a salon design will stop me in my tracks…    This is the case with Salon Ruggeri based in NYC. Every time I see an image they have posted, it’s always of a beautifully put together and very stylish salon space that breaks the cookie-cutter salon design mould and gives you a peek into the world and the style of the salon owners.    It always makes me want to just go and hang out there because I know it will be a great experience and a luxury treat for the senses, as well as great hair!   So my guest on today's Podcast is Greg Ruggeri and his husband Craig Longhurst from Salon Ruggeri in New York.   In this episode we discuss: The client experience The importance of attention to detail The meaning of style   And so much more!       In this Episode:   [02:39] A brief overview of what Greg and Craig’s joint journey in the salon industry has looked like to date.   [04:05] Greg shares what motivated him to become a hairdresser while he was still in school.  [09:14] How Craig and Greg made their first salon, which was based in Sydney, stand out. [11:32] Factors which drove Greg and Craig to move from Sydney to New York in 2010.  [18:41] Creative methods that Craig and Greg used to build up their client base in New York.  [24:40] The award Greg received during his first year in New York, and the growth that Salon Ruggeri experienced over the months that followed.  [30:23] Why Greg chose to bring injectables into the salon.  [33:31] Craig’s approach to designing a salon. [39:42] Why everything in Greg and Craig’s third salon was for sale. [42:13] The look and feel of the current Salon Ruggeri space.  [45:12] Greg explains why he decided to further his trichology education when the COVID-19 pandemic began. [49:52] Emotional unloading that commonly occurs in a salon setting, and how Greg has gone the extra mile to provide his clients with support.  [53:22] Mixed feelings that Greg has towards social media.   [56:35] How Craig and Greg define style.  [59:08] Greg and Craig share their thoughts on the salon suite model.     Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Greg and Craig for sharing their story with me for this week’s episode. Until next time! Antony   Links and Resources:   Grow My Salon Business    Website | Facebook | Instagram   Salon Ruggeri   Website | Facebook | Instagram  

Many people open a salon with a dream to grow it into a big business. Unfortunately, only very few achieve that dream.  In today's hairdressing industry there has been a growth in the independent stylist. The salon suite, The booth renter. The freelancer. The business unit of 1. But that business model certainly isn’t for everyone. You can still build a brand, create a career path, and offer training and benefits and an amazing workplace culture that gives people a place to belong that is bigger than just them. My guest on today's podcast has done that and so much more. He is David Wagner; hair stylist, artist, entrepreneur, educator, author and founder and owner of JUUT Salons.   In today’s episode we discuss: What it takes to build a successful salon brand The meaning of being a ‘day maker’ Creating salon culture  The Covid impact …   And so much more!   In this Episode: [03:13] David shares an overview of his journey from one of the very first Horst Rechelbacher scholars to the founder and CEO of Juut Salonspa. [12:45] How David transformed a last-place salon into a first-place salon.  [15:02] The serendipitous moment that David decided to open his own salon, and the growth that his business experienced in its first 3 years. [17:05] Why David recommends either having one salon or more than two, and growing through acquisition rather than building from the ground up.  [23:34] The key to successfully running salons across multiple states.  [27:24] David shares the experiences which inspired Daymaker Movement, and his book, Life As a Daymaker. [36:36] What David has learned about the value that the hairdressing professional brings to people’s lives.  [41:22] How David created (and maintains) a thriving employee-based culture in his salons.   [55:03] Why David refers to his salons as a collection rather than a chain.  [57:14] The percentage of revenue that David considers to be a good profit (and why this has gone down over time). [1:01:11] David’s suggestion for measuring retail sales.  [1:04:10] An overview of the payment structure at Juut.  [1:06:05] David shares his thoughts on the evolution of the salon suite model.  [1:09:57] The impact that the Covid-19 pandemic has had on David’s business. [1:14:44] What David believes to be his greatest strengths, the lesson that he would like to pass onto future generations of hair stylists, and what he wishes he was better at. [1:21:43] Traits that David believes make for a good leader.   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to David for sharing his insights with me for this week’s episode. Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram Juut Salonspa Website | Instagram | Facebook David Wagner  LinkedIn | Instagram Daymaker Movement Website | Facebook | Twitter | Podcast Life As a Daymaker Book

Every relationship that you develop with a client starts with a consultation, and there are many different ways a consultation can be done.   I know hairdressers that take up to 30 minutes to do an in-depth thorough consultation, while others say something like, “So what are we doing today?” to a fully gowned-up client with dripping wet hair a split second before they start cutting.    The way you begin your consultations (with both new and returning clients) either opens up possibilities and opportunities, or it shuts them down.    Tune in today to hear my advice on how to conduct a very important part of your business!      In this Episode:   [03:32] Some of the many variables that are at play during a consultation. [05:42] How you should approach situations where you are running late, and how to approach situations where your client is running late. [06:45] Why your personal appearance matters during a consultation session. [07:25] The enormous power of a smile and good manners. [11:38] How you can use body language and eye contact to make clients feel more comfortable. [13:18] A general question to help you improve the question that you ask at the beginning of a consultation. [17:23] Examples of questions that I would and would not recommend asking a new client during a consultation. [22:10] The importance of listening to your clients, and being honest with them.   [25:14] Why I suggest avoiding technical jargon, and some approaches you can use to get your point across instead. [26:13] How to handle consultations with returning clients.   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/ Until next time! Antony   Links and Resources:   Grow My Salon Business  Website | Facebook | Instagram    Super Stylist Book  

My guest on today's Podcast is Jason Crozier, salon stylist, editorial stylist and the founder and Director of CrozNest Creative Agency in London.  CrozNest helps salon businesses gain traction by providing digital marketing services and curated content packages for social media. On this episode we discuss: The benefits of using some curated content on your Instagram feed The relevance of trend reports The ever-evolving role of social media in your business   And lots more!   In this Episode: [02:56] Jason shares where his journey as a creative professional began, and how his career has evolved over the years. [12:39] How Jason’s digital agency, CrozNest, has been bridging the gap between hairdressing and fashion for the past 11 years. [15:35] What CrozNest’s curated content packages consist of, and how they elevate the social media platforms of the salon and fashion businesses that utilize them.  [18:20] Jason explains how he and his team create their content packages. [27:55] The different package options that CrozNest offers to their clients, and the costs associated with each one. [31:53] Social media platforms that CrozNest’s packages are geared towards. [33:48] Changes to their business model that CrozNest is in the process of implementing. [35:19] How CrozNest makes sure that their content is relevant across the world. [37:41] Value that the CrozNest’s social media content planner (which can be downloaded for free from their website) provides to salon and fashion businesses. [39:24] What you can expect to learn from the trend reports (another free downloadable resource) that CrozNest releases seasonally.  [45:30] How to make your salon’s Instagram profile stand out from the rest.  [49:34] Jason’s recommendations for managing a business Instagram account.   [52:21] Advice on writing copy for Instagram, Facebook, LinkedIn and Twitter.     Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Jason for sharing his insights with me for this week’s episode. Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram   CrozNest Creative Agency Website | Instagram | Facebook | LinkedIn | Linktree   Jason Crozier Instagram | LinkedIn

I always think it’s important to dream. To want a better life for yourself and your family and importantly to have the courage and the grit to step into the unknown and see where it leads you. My guest on today's Podcast is one such person, her name is Sally Rogerson and her hairdressing journey started out in a small town in the north of England and after a fascinating and varied career 30 years later she is the proud owner of SR Academy which is a hairdressing education company based in Scottsdale Arizona. In today’s episode we discuss: Sally's hairdressing journey and the lessons she’s learnt along the way. Life-changing moments… and… How education is changing And lots more!   In this Episode: [00:55] Learn about my next guest, Sally Rogerson.  [02:11] Sally shares a bit about her backstory and how she got involved in hair.  [05:02] Does she miss anything about her younger years?  [05:53] Was she always focused on the education piece?  [07:03] What was the transition from London to L.A. like?  [08:29] Has she ever considered having a salon of her own?  [09:34] Was there one particular moment that pushed her to create her education business?  [14:20] Where does her comfort with change come from?  [17:55] Sally retells a story from her early days in the United States.  [21:37] Why Scottsdale?  [24:59] Learn about SR Academy.  [28:20] What is it that makes a good teacher in cosmetology?  [32:47] How can you tell if someone will be a good hairdresser?  [34:53] The ways her view of fashion and cosmetology has changed through the years.  [38:44] How social media has impacted her business and career.  [42:16] What influence has social media had on education overall? [44:51] In what ways will the switch toward freelancing change the education space?  [50:25] Sally’s insights on apprenticeship versus beauty school.  [55:55] One of the biggest struggles in the industry is that people finish school and then quit the work.  [56:46] Why Sally wishes she was better at the business part.  [58:42] Connect with Sally.  [59:56] Sally’s final words for everyone in the industry.    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Sally for sharing her insights with me for this week’s episode. Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram Sally Rogerson Website | Instagram | Facebook | Twitter | Email    SR Academy Website | Instagram   Thrive Sessions Hair Show

Many hairdressers aspire to be educators. And over the last few years, due to the rapid growth in social media, and more recently with a little help from Covid, there has been an explosion of people jumping online and getting into the educator space. Some of them are obviously a lot better than others. So, what is it that sets educators apart? And what are the skills and mindset that a salon stylist needs to develop if they want to succeed as an educator?    My guest on today's Podcast is Chris Moody; hairdresser and educators’ educator.     In today’s podcast we discuss: What makes a good teacher The biggest mistake that educators make How education is changing How we need to ‘learn to learn’ in the online space…   And lots more!     In this Episode:   [02:33] Chris’s two different roles within the salon industry.   [04:28] Reasons that Chris loves working behind the chair, which he has been doing since he was 16 years old.  [07:55] Where Chris’s interest in becoming an educator originated, and what his journey in this field has looked like to date.   [13:06] Chris’s thoughts on the evolution in online education that has taken place since the pandemic began. [16:38] How to determine whether a teacher has been successful in educating their students.  [18:08] An explanation of what ChrisCamp is, and what you can expect to learn as an attendee. [19:36] The biggest mistake that educators make, according to Chris.  [22:33] Some of the key characteristics that make a great teacher.   [26:51] Pros and cons of using social media for educational purposes.   [31:26] What Chris believes education is going to look like in the future.  [35:00] Strategies to make online sessions more immersive and enjoyable for participants.  [42:29] Chris’s biggest frustrations with his fellow educators.  [45:09] Examples of how to alter your teaching approach to suit different generations of students, and three things that you should make clear to your students before any lesson. [47:38] Impacts of social media on the education sector.  [49:18] A concern that Chris has about the increase of independent salons.  [51:27] What Chris wishes he was better at, and the self improvement work he is currently doing.    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Chris for sharing his insights with me for this week’s episode. Until next time! Antony   Links and Resources:   Grow My Salon Business  Website | Facebook | Instagram Chris Moody Website | Instagram | Facebook | Twitter | TikTok   ChrisCamp Website

In today’s episode I am going to be answering a question which was asked by a listener; “How can I get my team to talk about and recommend professional take-home products to their clients?”  I have a complete module on this very topic in my online Super Stylist course so I will be drawing from that content in this episode. The focus will be on highlighting the typical objections that hairdressers have about recommending retail products to clients, and how salon owners can deal with these.    In today’s podcast we will discuss: Whose job is it to recommend take-home products? What are the 14 main objections that hairstylists typically have? What are the biggest fears stylists have when recommending take home?   And lots more!   In this Episode: [01:34] The ineffective approach that many salon owners use when trying to get their hairdressers to recommend take-home products.  [03:28] Why a full hairdressing service offering should include product recommendations.   [05:52] Profitability of the retail side of a salon.  [10:14] Learning that is required in order for hairdressers to be able to confidently recommend take-home products. [11:47] Experiences which can deter hairdressers from recommending products, and advice for any hairdressers listening who have had these experiences.  [12:57] The number one reason (probably) that hairdressers don’t recommend retail products to customers. [13:51] How to enhance your product knowledge as a hairdresser.  [14:50] The mindset shift that is required for some hairdressers to begin recommending products.  [16:43] Being a helpful professional versus a pushy salesperson.  [19:33] How a salon’s culture influences a hairdressers’ level of comfort when it comes to recommending retail products.  [21:17] Why it should make no difference to you, as a hairdresser, whether you are paid a commission for take-home sales or not. [23:16] Reasons that the continuous growth of online sales shouldn’t prevent hairdressers from recommending take-home products to clients.  [25:36] Why, “I don’t have time,” is not a valid excuse for not recommending retail products. [26:58] A common fear that hairdressers have around recommending products, and suggestions for how to overcome it. [31:52] Why you shouldn’t make assumptions about how much your clients will be willing to pay for retail products.  Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram  

I am frequently asked questions about salon pricing and so I recently did a podcast episode where I spoke on the pricing of salon services (it was episode 127 if you haven’t already checked it out).   Today's episode is also about pricing, and I have not one but two guests on the show. They are husband and wife, Mick and Kylie Dwyer, who are former salon owners and educators. They have written a book, and developed an app and an online course all on the topic of pricing!     So in this episode, we are going to go much deeper into the pricing issue   In today’s episode we discuss: How to price your salon services The challenges that hairdressers have when it comes to raising prices Profit margins in salons today…   And lots more!       In this Episode:   [02:00] An overview of the careers of today’s husband and wife team, Kylie and Mick Dwyer. [04:07] Mick explains what inspired him to write his book, Pricing Your Services, what the writing process looked like, and what you can expect to learn from reading it.  [10:44] The app and online course that Kylie and Mick developed which focuses on helping people price their services.  [16:53] What Mick sees as the biggest mistake that people make when deciding on their prices (and some other, secondary mistakes).   [21:15] Why the size and shape of your business is irrelevant when it comes to pricing your services. [24:51] The average profit margin of the majority of salons. [26:51] Salon characteristics that Mick has recognized as being responsible for an above average profit margin.  [29:51] Why Mick thinks it’s a good idea to treat the retail side of your salon business as a separate entity.  [31:06] Mick explains the concept that he refers to as ‘seat time.’ [35:36] Pricing by gender; Mick’s opinion on this approach.  [38:40] The tiered pricing strategy that Kylie and Mick advocate for.  [43:23] Why Mick recommends that salon owners implement regular, small price increases.   [47:08] Advice for dealing with rising inflation as a salon owner. [54:01] Snipt; Kylie and Mick’s exciting new app which is going to launch in early May!     Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Kylie and Mick for sharing their insights with me for this week’s episode. Until next time! Antony   Links and Resources:   Grow My Salon Business  Website | Facebook | Instagram   Elite Hair Education Website | Instagram | Facebook   Pricing Your Services Website 

These are interesting and exciting times we are living in, and I’m not just talking about the last two years. The changes that are happening with consumer and employee expectations, lifestyle, technology and how people today want to live their lives today impacts on every area of what we do.  And in the hair and beauty business, I find that exciting as I see salon owners reinventing their business and questioning; what is the salon of the future? What role do salons have in the community today? And most importantly where are the opportunities? On today's podcast, we are talking to Benjamin Jay, co-owner of The Hair Loft salons and the With Love Collective in Chicago. In this episode we will discuss: The changing role of the hair salon in the community Creating a salon that also serves as an event space, a bar, a retail environment and a salon…  And lots more!   In this Episode:   [02:48] Ben shares a brief overview of his professional background, and what the past two years have looked like for him and his salons.  [05:40] An explanation of the With Love Collective concept which Ben has recently incorporated into his business.  [08:44] How the COVID-19 pandemic exposed the vulnerability of salon owners.  [10:38] Examples of the wide range of products that you can expect to find on the With Love Collective website, and Ben’s approach to curating this collection.   [14:18] Different retail relationships that the With Love Collective has with its stockists.  [18:23] How Ben creates a sense of community within and around his salons.   [20:53] Inspiration behind the name, With Love Collective. [22:56] What Ben has found beneficial about having two different salon brands i.e. With Love Collective and The Hair Loft.   [24:24] Ben’s experience as the second generation running The Hair Loft.   [26:26] How Ben’s social media-related goals have changed over time and the importance of this marketing method to his salons.   [28:36] Responses from clients that Ben has received regarding the changes he has made over the past few years.  [29:21] What Ben is going to emphasize during phase two of rolling out the brand changes he has made. [33:07] Ben’s thoughts on how to defend traditional salons.  [33:50] Trends that Ben has noticed are taking place in the salon industry (and many other industries) at the moment. [35:18] How Ben makes sure that his team are not negatively impacted by the changes that have been implemented.    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Ben for sharing his thoughts with me for this week’s episode. Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram The Hair Loft Website | Twitter | Instagram With Love Collective Website | Instagram Ben Jay Twitter | Instagram

My guests on this episode have been on the show before. In fact, they were the very first guests I had, way back in March 2018! They are Robert and Mary Cromeans who have a salon business based in San Diego. Aside from our conversation in 2018 they were also part of a group podcast interview I did with them when Covid first reared its ugly head about two years ago…  Two years is a long time in business, especially in today's world, and Robert and Mary have never been afraid to change their business, so it is interesting to see how their salons and their thinking has evolved since we last spoke… In this episode we discuss: How their salon business has changed What flexibility looks like for them and their team  Positive things have come out of Covid for them And lots more! In this Episode: [04:15] What Robert and Mary’s lives looked like prior to the Covid-19 pandemic, and how they have drastically changed since.  [12:20] Challenges that Robert and Mary have experienced recently with regard to staff turnover. [14:19] The training model which has been instituted at the Cromeans’ new salon, The Cutting Room, and how its first 6 weeks in business have been.  [21:41] Culture that is being cultivated at The Cutting Room. [24:13] How Mary has elevated her game as a hairdresser, and the hands-on role that Robert plays in The Cutting Room.  [27:44] Putting some numbers to the Great Resignation concept.  [28:42] Flexibility that hairdressers are looking for, and how the Cromeans’ are adapting their salons to respond to these desires.  [37:17] Why virtual consultations are so valuable (in and out of pandemic times).  [40:40] Examples of how client requests have changed since the pandemic.  [43:26] The deskless, cash free system that the Cromeans’ have adopted in their salons.  [47:33] What hairdressers often don’t realize when they transition from being an employee to a freelancer.   [48:57] “Fewer clients, more services;” why Mary and Robert have continued with this model, despite Covid restrictions being lifted.  [54:20] The “Trifecta of Success” that the Cromeans’ aim to achieve in their salons.  [56:00] Retail elements of Robert and Mary’s business.  [58:18] Mary and Robert’s thoughts on at-home hairdressing services.  [1:02:12] Salon Scale; how it works and why it’s a must-have!    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Robert and Mary for sharing their insights with me for this week’s episode. Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram Mary Cromeans  Instagram Robert Cromeans Instagram | Facebook Salons A Robert Cromeans Salon | The Cutting Room | Walk In Salon Scale Website

I’m really lucky to have the opportunity to be able to have deep and insightful discussions with salon owners, and other people who have a vested interest in the salon industry. This year on the Grow My Salon Business Podcast, in every fourth episode I will be addressing a question sent in by a listener.  For today’s podcast, I am answering a question posed by Louise (from Albuquerque), which was about how to price salon services. This question is relevant to all salon owners everywhere and I felt it would greatly benefit this audience, so tune in today to hear my thoughts on the topic! In this Episode: [01:38] A common strategy for pricing salon services, and the problem with this. [02:18] Why decisions around pricing need to be based on maths, not emotion.  [03:07] The importance of understanding the difference between your profit and the salary that you pay yourself.   [03:45] A hypothetical exercise where I run through how to cover a $500 000 overhead and make a 10% profit.  [08:10] Examples of the numerous variables which have an impact on your service price.    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram

My guest today is someone who I have had the pleasure of knowing for a very long time as we worked together for a number of years in the ‘80’s.  After over 40 years of working for big brand names in the industry, he has now decided to go out on his own as a freelance educator, focused on the creative side of the industry. His name is Stephen Moody and he is well known to hairdressers everywhere as one of the industry’s great educators. In today’s podcast we discuss: Making courageous decisions Lessons from the barbershop industry  Key factors that make for successful salons How Stephen empowers hairdressers…   And lots more!   In this Episode:   [02:20] A rundown of what Stephen’s career in the hairdressing industry has looked like up until today.  [04:56] The courageous decision Stephen made which shaped the rest of his life.  [07:58] Why Stephen didn’t choose to open his own salon.  [11:06] How Stephen felt about being a barber at first, and why he is so grateful for the experience.  [16:47] The key to running a successful salon.  [19:44] Stephen explains what drove him to transition from the management side to the creative side of the industry.  [26:10] Examples of people in the salon industry whom Stephen has the utmost respect for.   [30:15] Two key factors which, if implemented well, will create a thriving company culture.  [34:34] How Stephen hopes to make a difference to the salon industry going forward.  [44:15] Stephen’s strategy for educating hairdressers from afar.  [49:38] What Stephen sees as his biggest strength.  [50:27] How to stay relevant in the salon industry, according to Stephen.  [52:13] One of the most valuable life lessons that Stephen has learned. [55:45] Inspirational last words of advice from Stephen!    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Stephen for sharing his insights with me for this week’s episode. Until next time! Antony   Links and Resources:   Grow My Salon Business  Website | Facebook | Instagram   Stephen Moody Instagram | Facebook | Email

My guest on today's podcast is Susanne Post.   Susanne is a hairdresser, salon owner and co-founder of ‘Shear Haven,’ an organisation whose purpose is to educate stylists and beauty professionals about the signs of domestic violence.  Domestic violence is a pervasive issue across the world, and as a survivor of domestic violence herself, Susanne has made it her mission to ensure that other people don’t have to go through what she did. Domestic violence is often associated with shame, denial, and hopelessness, but by talking about it we can begin to destigmatize it, and that is exactly what we are going to do today.  In this episode we discuss: What exactly is domestic violence and who does it affect? How do you recognise the signs of domestic violence? The impact that Covid has had on domestic violence. The free training program that is now available to hairdressers globally to help them recognise the issues around domestic violence.  And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/125/   Thanks so much for joining me this week. If you have found this episode helpful, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

The fact that you are listening to this means that you are probably a salon owner and therefore could probably be loosely described as an entrepreneur.  And if you are a regular listener, you’ve probably gathered that I love nothing more than a good entrepreneurial story where we get an insight and an understanding into the highs and lows of what it takes each of us on our unique journey to turn the dream into reality.  Because when we share our dream and the journey we take, it gives others the inspiration and courage to pursue their dream too. My guest on this episode is Victoria Tarrant a hairdresser who has a dream to solve a problem that exists in every salon, and that is addressing the issue of colour wastage and everything surrounding that from the impact that has on salon profits to correct pricing of colour services, the environmental impact waste has and efficient inventory management.   In this episode we discuss: What exactly is ‘SmartMix’? How it differs from competing brands The journey Victoria has taken to get it to the point it's at … And lots more! In this Episode: [02:40] Victoria shares the origins of her hairdressing career and an overview of what her journey has looked like since. [05:07] The issue that inspired Victoria’s app, SmartMix, and how her idea evolved over time.  [09:00] Jerry Rihll; the influential role that he has played in the success of SmartMix.   [14:40] Competition in the colour mixing space, and what makes SmartMix stand out. [18:23] How Victoria funded SmartMix, and the process she went through to develop the app.  [23:36] Pushback that Victoria received from stylists when SmartMix was launched, and how the app won them over.  [27:34] A rundown of how to use the SmartMix app.  [34:15] The charitable element that Victoria hopes to link to SmartMix. [36:04] An experiment: the amount of colour waste that Victoria accumulated in the space of 38 weeks. [37:50] The reporting system that encourages stylists to use the SmartMix app, and what Victoria found to be the most powerful incentive.  [41:23] How stylists access the SmartMix app, and the other systems that it is linked to.  [45:41] Plans that Victoria has for the future of SmartMix.  [48:51] Characteristics that Victoria has which have helped her succeed.  [50:38] Two valuable pieces of advice from Victoria for any aspiring entrepreneurs.    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Victoria for sharing her insights with me for this week’s episode. Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram Precision Colour [SmartMix] Website | Facebook | Instagram Victoria’s Hair Design Website Victoria Tarrant  LinkedIn

Have you ever wondered what it takes to build a 15 strong luxury brand salon group?  My guest on today's Podcast has done exactly that. He is Oscar Cullinan founder of the Oscar Oscar salon group in Australia. Oscar has built up a very successful 15 strong luxury salon partnership group in Australia and more recently has started his own product line. Many people want to achieve what Oscar has but very few manage to. So, what does it take to go from one salon that was opened on a ‘whim’ to becoming a household name in the Australian Hairdressing Industry? The answer is ‘partnership’ and the Oscar Oscar group have created a successful partnership model that is a win for everyone.  In this episode we discuss: Knowing when it’s time to expand  The partnership business model What it takes to create and culture and build a brand The importance of leadership in the salon industry And lots more! In this Episode: [01:04] The Salon Management course you should be signing up for if you want to grow your salon business, and where you can do so.  [02:53] Oscar shares what the first few years of his ‘vagabond’ journey in the salon industry consisted of. [04:46] How Oscar Oscar Salons has grown over the past 32 years, and what inspired the company name. [08:41] Factors that Oscar sees as the key to the success of a salon.  [10:01] What motivated Oscar to expand his business and his advice for managing this process.  [14:08] Benefits of the partnership business model that Oscar has chosen for his salons, and an explanation of how the model works.  [20:26] Oscar shares his thoughts on how the salon industry is changing. [23:45] How to build a great team culture, from someone who is admired for having achieved that goal.  [27:57] The approach that Oscar utilizes in order to ensure he is financially stable.   [31:00] The size of the retail component of Oscar Oscar Salons.  [36:26] Why Oscar likes to have multiple salons in one state. [37:36] How COVID-19 lockdowns in Australia have impacted Oscar Oscar Salons.  [39:35] Oscar explains what his product line consists of, and what makes it stand out from the many others out there. [45:23] Lessons in leadership from Oscar.  [47:44] Some of the mentors who have played a role in Oscar’s journey in the salon industry.  [49:00] A rapid-fire round with Oscar: his greatest strength, what drives him, how he continually reinvents himself, the biggest life lesson he has learned, and what he wishes he was better at.    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Oscar for sharing his story with me for this week’s episode. Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram Oscar Oscar Salons Website | Facebook | Instagram | LinkedIn

I often reflect on how lucky I am to interview lots of great people on this podcast and to have in-depth conversations with such a diverse range of people that have a story to tell and often have a unique area of expertise to share.  I’ve always said that it’s a great privilege that I have to be able to ask the guests that I have on this show the questions that I do and to get them to open up so that you the listener - and me, the host - can understand and learn something that perhaps we didn’t yet know. Often, the guests on the podcast will also mention the people that have mentored them, trained and inspired them, and that have managed them on their journey. For our listeners on their own journeys, these stories can inspire them to look at taking the next step in their professional careers.  And for many, they may feel their next obvious step is to open a salon business of their own.  Regardless of the career path we choose to take, it is a journey. And like all journeys where and when it starts, and what direction it takes and the opportunities along the way are what makes life exciting. Some of you will be nearer the beginning of your professional journey and some of you may be nearer the end. But regardless of where you are, there are always opportunities to grow and get better at what you do. At the beginning of every year, many of us have time to reflect on the past year and plan for opportunities for the coming year. Sometimes those plans and the questions we ask ourselves revolve around getting better at what we do as owners and managers, for other people those questions might be, “Is now the time to open your own salon?” So, in this episode I talk about: Questions around the subject of salon ownership or management The myths of salon ownership What it takes to be a successful salon owner and manager And lots more! In this Episode:   [02:50] An introduction to today’s topic: questions we may ask ourselves about salon ownership or management. [04:10] Antony discusses the misconceptions many believe when becoming a salon owner. [05:20] This is the reality about opening a business as the inevitable next step. [06:35] Does salon ownership give more freedom and time off? [08:31] These are the hidden bosses when you become your own boss. [09:16] Antony reveals whether salon owners make more money. [10:40] Cutting and colouring hair require completely different skills than running a business. [12:18] Continuing education in all areas of the salon business is critical for success. [13:28] The difference between being a leader and being a manager, according to Antony. [15:30] People are not born to be great managers.  Management is a skill that is learned. [17:15] We learn how to be more successful with New Year’s Resolutions.  [19:10] How to get the clarity, structure, support, strategy, assistance, and community needed to become the best manager and salon business owner possible.   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!   Links and Resources: Grow My Salon Business Website | Facebook | Instagram

Gianni Scumaci was born into a hairdressing family, with a mother who was a hairdresser and a father who was a barber, the hairdressing 'gene' was in his blood right from the start. Living above the barbershop he was introduced into the world of hair as a young boy sweeping the floor and cutting hair from the age of ten. Today, Gianni is quite simply one of the very best haircutters there is. One of the things that make Gianni stand out is that not only is he good with his hands, he also has a great mind and is able to articulate and inspire hairdressers everywhere with his humility, enthusiasm and passion for the craft. In this episode we discuss: The importance of nurturing creativity The number 1 ingredient when it comes to suitability. Why it's important to have pride in being a hairdresser And lots more! In this Episode: [01:45] An introduction to today’s guest: Gianni Scumaci. [04:43] How Gianni defines creativity and suitability. [07:25] Gianni explains why aesthetic suitability is of little interest to him. [09:47] What it means to “read between the lines” and “listen to what’s not being said,” according to Gianni. [12:30] Gianni reviews his process for teaching hairdressers how to give more effective consultations.  [14:41] Learning to read someone while working with mannequin heads. [16:50] Teaching people with varying backgrounds and learning styles is like nurturing plants in a garden.  [18:40] Here are a couple of takeaways salon owners can use to nurture the talent on their own teams. [20:20] Ruling by fear is not how Gianni managed his salon. [22:15] Gianni tells a story about a soiree that had everyone in the salon put their names in a hat, draw names, and do haircuts in the style of the names that were drawn. [24:50] How working under pressure nurtures Gianni’s own creativity.  [27:35] Bringing out the best in a woman’s looks, in Gianni’s opinion.  [30:15] The way a woman walks with a haircut is so much more different than how she looks with it.  [31:41] We learn who inspires Gianni creatively.  [34:22] Gianni discusses how the Italian aesthetic influences his work in fashion and beauty. [37:40] This is what Gianni learned as a hairdresser working in the editorial realm of the beauty industry. [39:54] What Gianni learned during his first ten years as a professional versus his second and third decades. [41:10] Why Gianni believes he’s always belonged with photographers. [43:45] Gianni reveals how he developed “his eye” as it applies to hair styling. [45:48] The importance of collaboration.   [48:50] This is what it takes to be a good hairdresser, in Gianni’s perspective. [50:13] What Gianni learned out of the salon versus what he learned in the salon. [53:09] Gianni digs deep into how his technique evolved.   [55:30] Gravitating to the people whose influence Gianni wants is key. [56:43] Antony talks about Gianni’s work as being balanced, soft, and beautiful.  [57:54] Gianni touches on the importance of awards. [1:00:12] The importance of GS Online. [1:01:50] The origin of GS Online. [1:04:32] Gianni is passionate about the value of hairdressers in society.  Here’s why. [1:06:37] Hairdressers fulfill a social function on a par with everyone else.  [1:09:20] What it takes to be a successful hairdresser.  [1:10:21] Antony wraps up the conversation.   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Gianni Scamuci for sharing his insights with me for this week’s episode. Until next time! Antony   Links and Resources: Grow My Salon Business Website | Facebook | Instagram   Gianni Scumaci Website | Facebook | Instagram

A career in hairdressing means different things to different people. Although most of us start in the same place meaning after beauty school or an apprenticeship the next step is to be a stylist in a salon.    For some people, they will then spend their entire career building up a loyal clientele and the great relationships and friendships that come with it. But for others, they move into different parts of the industry, whether it’s as an editorial stylist, or an educator or perhaps into the product side of the business… there are many opportunities should you wish to pursue them.    My guest on today's Podcast is Mike Karg and although Mike started out on a traditional path he has worked in multiple roles from salon based stylist to platform artist to photographic work to being an educator and product developer.     In today’s podcast we will discuss: The options that a hairdressing career gives you if you want to pursue them  Why working in more than one salon has become a thing What it takes to develop your own scissor line And lots more! In this Episode:   [03:15] An overview of today’s guest, Mike Karg. [06:00] How Mike managed to start a career with a move to Los Angeles in the early 90s. [08:10] Mike’s decision to start working with photographers to build his portfolio and clientele.  [10:30] How Mike hustled and grew his client base. [12:24] What made Mike leave Los Angeles to start again fresh in New York. [15:15] Balancing the pursuit of editorial photography in New York with independent work in salons. [17:47] Traveling between two places to support a career is becoming a thing today, but Mike was doing it years before the age of social media. [20:25] The practicalities of religiously traveling and living between two places, according to Mike. [22:38] The key to expanding work to six salons in the United States. [24:59] Scheduling appointments and proactive communications helped ensure clients knew when Mike was in town.  [26:30] Mike describes what ignited his passion for platform work. [28:36] Advantages of dry haircutting, in Mike’s opinion.   [30:20] What it takes to create a new line of scissors. [33:10] A brief history of the longevity of shears. [35:05] The innovative changes that Mike implemented in his shears to make them stand out from everything else on the market. [38:10] What are the biggest parts of Mike’s business? [39:15] The launch of PERFECT styling products. [41:46] Advice from Mike for anyone with ideas about inventing their own salon tools, methods, or products. [44:30] It’s not about coming in with a bang.  It’s about coming in with something that’s really good that you really use and makes your life easier. [47:11] Mike explains why he never opened his own salon. [49:26] Mike and Antony discuss the wrong reasons to open a salon. [51:15] How COVID-19 has impacted Mike’s businesses, and what Mike sees as the future of education post-COVID. [53:22] Digital education is valuable, but Mike believes it will never replace in-person education. [55:00] Mike shares his thoughts on the changing business models we see in the industry today. [57:55] Mike reveals what he believes is his biggest strength and what he wishes he could do better. [1:00:10] How can people connect with Mike?   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Mike for sharing his insights with me for this week’s episode. Until next time! Antony   Links and Resources:   Grow My Salon Business Website | Facebook | Instagram   Mike Karg Website | Facebook | Instagram

There is a well-trodden path of hairdressers who want to transition into being photographers, some of them succeed better than others, and you can see the obvious connection of wanting to capture the images on film and wanting to be in control of that.  My guest on today's Podcast is Desmond Murray, who is not only an award-winning hairdresser but also a great photographer in his own right. In this episode we discuss: Making the transition from hair into photography What photography has taught him about being a better hairstylist The importance of hairdressing awards… and The role that social media plays  And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/119/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

I was recently listening to a discussion about climate change and one of the presenters said something along the lines of “It is not possible to achieve the targets we have set in the time frame available.”  And the other presenter said, “In 10 to 20 years’ time we will have technology and solutions that haven’t even been imagined today. And that is why these targets are realistic”.  Now if you are wondering what that has to do with today’s podcast, the answer is absolutely nothing. Except that in 10-20 years’ time there will be jobs and career paths in our industry that haven’t even been imagined today.  If you don’t believe me, just think of the jobs such as social media managers or influencers or App designers or SEO specialists. They are all jobs that have been invented in the last 20 years and are now in high demand.  And that is the connection with my guests today.  They are Annie Lerwill and Erin Short from ‘The Hair Nerds’ and they describe their business as ‘an alternative media agency’ that specialises in the hair and beauty space.  I thoroughly enjoyed talking with them and I know you will enjoy the conversation too. In this episode we discuss: Creating career paths that didn’t exist before How to work with social media agencies The relevance of Facebook The importance of education…  And lots more!   In this Episode: [04:40] Inspiration behind Annie and Erin’s company, The Hair Nerds.  [09:24] How The Hair Nerds has evolved over the years.  [10:57] An explanation of the realm of alternative media, and how it can benefit creatives.  [16:36] The different levels of social media management offered by The Hair Nerds.  [19:35] Challenges that I have had with outsourcing my social media.    [20:56] The importance of keeping the client fully involved in the social media content creation process. [22:10] What you should be looking for in a social media manager.  [24:08] How social media platforms are evolving. [27:42] Why Annie decided to go back to school to get a graphic design degree.  [30:58] Erin and Annie’s commitment to continuous education.  [33:18] Value that the Facebook platform holds for professional beauty businesses.  [40:32] A brief rundown of the online courses offered by The Hair Nerds.  [42:46] Work being done by the charitable organizations that The Hair Nerds collaborate with.  [49:40] Why Annie and Erin feel disappointed about the direction their industry is heading.  [54:22] What it takes to master a craft. [57:02] Misperceptions about social media, and where the true power of these platforms lies.  [1:01:01] Things that Erin, Annie and I are feeling inspired by right now.    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Annie and Erin for sharing their insights with me for this week’s episode. Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram The Hair Nerds Website | Instagram | Facebook The Thirst Project Website Dresscode Project  Website Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

I had successful salons for 14 years, and like every business, they had their ups and downs …but definitely far more good times than bad.  The reality is that most businesses don’t last 14 years, so when you meet the owners of businesses that have survived and continue to grow and constantly reinvent for 56 years you know that there are some valuable lessons for the rest of us.    My guests on today's Podcast are Jason and Joshua Miller whose parents, Janet and Charlie Miller, started the Charlie Miller salons in Edinburgh, Scotland 56 years ago.  And those salons continue to flourish and reinvent to this day. In this episode we discuss: The key to business longevity Creating loyalty Embracing change The importance of giving back And lots more...   In this Episode: [02:35] Jason and Joshua share what each of their salon industry journey’s have looked like, and what their current roles entail.  [10:16] Two key ingredients that have kept the Charlie Miller salons going strong for 56 years.  [12:31] What drew Joshua and Jason to join their parents’ salon, and the paths their own children have taken.  [16:22] Culture and mindset that characterize the Charlie Miller salons. [19:57] The gift that Charlie Miller (Jason and Joshua’s dad) gave to the Dalai Lama.  [23:35] Joshua and Jason’s belief in, and commitment to, education and training for hairdressers. [27:48] The “tour” that Charlie Miller employees go on in their third year, and the value that this has brought to the salons.  [31:44] How Jason and Joshua have managed to successfully expand their business to five Edinburgh based salons.  [38:14] Recent changes that Joshua and Jason have seen taking place in the salon industry, and what they hope to preserve from the past.  [43:14] Differences between what motivated the older generation of hairdressers and what motivates the current one.  [47:23] How the COVID-19 pandemic has affected the Charlie Miller salons.   [52:25] Why Jason and Joshua don’t want to change their business model too much. [54:24] Charlie Miller salons’ long term collaboration with the Teenage Cancer Trust.  [59:20] Where to find Charlie Miller salons online.    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Jason and Joshua for sharing their insights with me for this week’s episode. Until next time! Antony   Links and Resources:   Grow My Salon Business    Website | Facebook | Instagram   Charlie Miller Website | Facebook | Twitter | Instagram | Instagram [Haircare] | Instagram [Artistic Team]

As we near the end of 2021, what are the questions that salon owners should be asking themselves? I am really lucky in that I get to interview lots of great people on the podcast and have in-depth conversations with salon owners and others who have a vested interest in the success of the hairdressing industry.  As a result, it gives me an insight into what’s happening, not just at a local level, but also from a wider perspective, and that gives me the opportunity to observe business and social trends unfolding as they happen, and then bring them directly to you. So, today I want to talk a little about some of the changes I am seeing in the industry and what that means [or could mean] as well as the opportunities it creates for all of us…  I think the best way to do that is for me to address 4 key questions.  So in this episode, I am going to talk about… What impact has the last couple of years had on salon owners? What impact has the last couple of years had on the traditional business model? What impact are these changes having on the client? What impact are these changes having on salon staff? Join me in today's episode as I share my observations and set you up to think differently in order to be prepared for 2022 and beyond For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/116/ Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

For some people, hairdressing is just a job. For others, it becomes a reflection of who they are and an avenue to channel their creativity, personality, and their passion.  In other words, “It’s not just a job, it’s a way of life”.  As a client when you meet someone who really loves their job you know that they bring something special with them. You might call it passion or pride but either way, it’s a deeper level of commitment to consistently give you their best. And as a hairdresser when you meet someone like that, it reminds you why you started in the first place. My guest on this episode is many times awarded hairdresser and salon owner Paul Stafford from ‘Stafford Hair’ in Belfast Northern Ireland. You will go a long way to find someone more open, honest and passionate, about his journey and the lessons he’s learned along the way.      In this episode we discuss:   How where you grow up influences your beauty aesthetic The meaning of style Dealing with bankruptcy The importance of salons   And lots more!    For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/115/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

We are living in turbulent times and as we come out of covid the issue that is staring us all in the face is how we all need to change the way we live and work in order to stop climate change.  My belief is that that is the biggest thing we will be dealing with during our lifetime. But I also believe that we can and will do it.  I think that Covid has shown us that when the world has to react and change and find different ways of working and inventing new technology in the form of vaccines etc that we can. But it’s down to all of us to do our part. My guest on today's Podcast is Karine Jackson from ‘Karine Jackson Sustainable Hair’ in Covent Garden London and she is a great example of a salon owner at the forefront of change. In this episode we discuss: What is a sustainable salon? Is there a compromise using organic colour? How being ‘sustainable’ is a marketing message that can help grow your business   And lots more! For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/114   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/    

I talk to salon owners in multiple countries every week, and no matter where they are in the world, they all have lots in common.    But if there’s one thing that unites them more than ever, it is the recruitment and retention of team members.    And I’ll bet that didn’t surprise you at all.    So that's what we are going to talk about today.    My guest on today's episode is Stefanie Fox from Talent Match which is a recruitment and team building agency that specialises in the hair and beauty business.    Stefanie brings a wealth of knowledge and insights into how salons can solve the recruitment issue and she does so in a really well informed and upbeat positive way.     You are going to really enjoy listening to her.   In today’s podcast we discuss: What the key things are that employees want from a job today. Why people change jobs. The importance of salon culture. Leadership. And lots more!     For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/113/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/  

With the array of guests that we feature on the podcast, I frequently speak about the fact that there is a lot of movement happening in the ever-evolving salon business model.  I think that it’s important to remember, that it’s not a case of there being only ‘one way’ of running a business that is right, and everything else is wrong.  But instead, to recognize that there are probably some business models and ways of working that are more suitable to you than others.  And what might be right for you today may not always be right in the future. So it’s always good to have an open mind and understand how other salon owners are adapting the way they work and run their businesses. Business models don’t constantly evolve for the sake of it. They change as a result of pressures on the existing way of doing things.  And if the existing way of doing things is no longer working, then you need to adapt what you are currently doing.    My guests today on the podcast are Filipe Santos and David Brodsky co-owners of a group of salons in New Jersey and they have a different take on how they run their business which they are going to share with us on this episode.   In this episode we discuss: The business model Filipe and David have The importance of flexibility in today's workplace…  Team-leaders and Managers … The value in giving team leaders a percentage of profit and the opportunity to buy into the business…   And lots more!   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/112/    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/  

Over the years I get asked a lot of questions from both salon owners and stylists who either jump into my DM’s, email me or hit me up at a live event.  So I thought I’d address some of them in this week’s episode… The salon owners often ask questions that are essentially about “How do you get team members to be more productive?” …The question is worded in many different ways, but essentially that is usually the essence of it. Whereas the stylists often ask questions like, “What do I need to do to become more in demand?”  Or “What's the fastest way to build your column and become a fully booked stylist?”  Or “What do I need to do to get busy? As you can see, they are very similar questions, but they just come at it from a different perspective. So, let's delve into that a bit… In this Episode: [00:54] A common theme that runs through the questions I am regularly asked by salon owners.  [01:58] How I got my very first client, and what I learned from this experience.  [04:10] The four books I have written and the impact that they have had on people in the salon industry.     [05:35] What my journey in the salon industry has consisted of.  [07:38] Factors that differentiate more successful salon owners from less successful ones. [10:03] Where I have received my business education from.  [10:54] The biggest challenge that salon owners are faced with, and how I dealt with this challenge as a salon owner myself.  [11:58] One of the big reasons that so many hairdressers don’t make money.  [14:30] Traits that make someone a “super stylist.”  [15:52] The online course I launched last year, and where you can find out more about it. Links and Resources: Register here for the webinar Grow My Salon Business Grow My Salon Business on Instagram Grow My Salon Business on Facebook Club House @antonywhitaker     

There is a business trend that I'm seeing more of lately. It was happening anyway, but it has been accelerated by Covid, and social distancing, and people looking for new ways of living and working to avoid burnout.  The trend that I am talking about is that more salons are looking at 'charging by time' instead of charging for the specific service.  My guests today on the podcast are two sisters who are also business partners, Vicki and Jane, from the award-winning salon 'Reed hair' in the UK.  I'm really pleased to have them on the podcast today to get the opportunity to dig in deep about everything to do with charging by the amount of time and not for the specific service.  Reed hair made that transition a few years back and haven't looked back since, and on this podcast episode, they are totally open about what was involved in making the change.    In today's podcast, we discuss: The reasons behind why they changed What the challenges are (if any) for owners, staff and clients How to work out your hourly rate… and The impact it has on profitability. And lots more!   In this Episode: [0:01:02] A current trend taking place in the salon industry, which was accelerated by the Covid-19 pandemic.  [0:05:45] What sparked Vicki and Jane’s decision to change their business model from charging for a specific service to charging by time.  [0:09:08] The vision that Jane and Vicki had for Reed Hair from the beginning.  [0:12:06] Impact that the change in business model had on costs and revenue for Reed Hair.  [0:14:13] Client education and marketing that Jane and Vicki did when they changed their business model.  [0:15:23] Why the daily volume of clients at Reed Hair dropped when they moved to the charge-by-time model.  [0:17:12] How Jane and Vicki communicated their business model change to their clients over a period of time.  [0:19:40] Other changes that took place at Reed Hair alongside the change in business model. [0:21:47] The biggest challenge that Vicki and Jane faced when they made these major changes to their salon, and how they dealt with it.  [0:23:12] A formula to work out what a stylist should be charging per hour.  [0:26:51] The drop in assistants that Reed Hair experienced prior to their big reopening, and the reasoning behind the decision to remove assistants altogether.  [0:30:31] How Reed Hair’s clients handled the transition to a charge-by-time model.  [0:33:30] Different price levels of the stylists at Reed Hair.  [0:34:34] Responses from staff to the changes that were put in place at the salon.  [0:35:39] Ways that the charge-by-time model benefits stylists and clients.  [0:37:38] What a typical conversation with a new client at Reed Hair will consist of.  [0:40:48] How the commission system at Reed Hair works.  [0:43:15] The answer Reed Hair gives their clients when they aren’t sure how long their session is going to take.   [0:47:01] How the hourly rate at Reed Hair is broken down.  [0:48:04] Why women’s sessions are usually booked for longer than men’s. [0:50:41] Transparency that Reed Hair practices with their clients.  [0:54:52] How Reed Hair’s hourly rate accounts for the cost of products.   [0:58:21] The lack of hierarchy and a price ceiling at Reed Hair.  [01:00:30] Criteria that determine the hourly rate that stylists at Reed Hair can charge.  [01:01:26] Factors that resulted in an increase in Reed Hair’s profitability when they changed their business model.  [01:02:02] Vicki and Jane’s commitment to looking after their staff. [01:03:12] Key steps to making a success of the charge-for-time business model.    Links and Resources: Grow My Salon Business Website | Facebook | Instagram Reed Hair Website | Facebook | Instagram Episode 098 - Toby Dicker and Amanda Faith - Charging by the service or charging for time?

We are all at different stages of our professional journey, some of us are nearer the beginning than the end, and some of us are nearer the end than the beginning.  But regardless of where you are, there is always value in your story and there are always people that will have inspired you along the way.  My guest on today's Podcast is Paul Huege de Serville owner of the Serville salons and school in Auckland New Zealand, and he is definitely someone who has had an influence on my career right from the beginning.  Paul’s hairdressing career has spanned over 50 years but his passion for the industry, combined with his ability to constantly reinvent is what lays behind his longevity and continued success.  He has always been a trailblazer and his business has never stopped evolving, he isn’t just keeping up with the times, but he and his team continue to set a path for others to follow…  In today’s podcast we discuss: The importance of embracing change and evolving as a business Partnerships in business Leadership …   In this Episode: [0:02:49] What Paul’s long, inspiring career in the salon industry has looked like. [0:06:16] The importance of developing your own unique story as a hairdresser. [0:08:31] When I first met Paul, and the impact he had on me.  [0:09:37] Paul’s mission to elevate the hairdressing industry. [0:12:35] How and why the meaning attributed to awards has changed over time.  [0:15:00] Why Paul decided to start teaching.  [0:17:30] The mantra that has defined Paul’s career.  [0:18:10] How Paul’s business has evolved over time.  [0:21:59] Paul’s thoughts on the new salon business models which are becoming popular.  [0:23:45] The business model that Paul uses in his salons.  [0:24:42] How Paul became the owner of his first and second salons.  [0:27:13] Keys to the successful expansion of a business, according to Paul.  [0:29:15] Paul explains how he created his company’s culture.  [0:32:13] A trait that I have always admired in Paul.  [0:33:10] Paul’s strategy of visualizing the outcome of something before he begins.  [0:34:54] What inspired Paul to open a hairdressing academy, and how its size and scope has broadened since its founding in 1993.  [0:37:56] The number of students who go through Servilles Academy each year.  [0:39:02] Amount of the total revenue that Paul think salons should ideally be receiving from retail.  [0:39:39] Paul’s systematic approach to client consultations.  [0:42:04] Characteristics that Paul sees as his biggest strengths.  [0:43:30] The strategy that Paul had utilized to stay relevant, even after 40 years in the industry.  [0:45:11] One of the most important learnings that Paul has had throughout this life. [0:46:09] How Paul works to constantly improve himself. [0:48:14] The importance of listening. [0:49:51] Why Paul deleted his personal social media accounts.    Links and Resources: Grow My Salon Business   Servilles Website

A question that I am often asked is, "Should I start a salon from scratch or buy an existing business?" This was the topic of a recent clubhouse event that I hosted, and I've recorded it for you as it's always a relevant topic that arouses a lot of interest. I know that you're going to enjoy it.Like most things, there is not a one-size-fits-all answer to cover all cases, and there are multiple things to factor in and some 'for and againsts' to consider before making a decision that is right for you. Sharing the mic with me today is Tina Black and Cindi Quinn-Ventura, both salon owners who, like myself, have either bought existing salons or started a business from scratch. We openly share our experiences of what worked and what didn't.For those who want more information, you should check out episode 63 on the Grow My Salon Business podcast that I did in 2020, where I discussed the same topic. In this Episode: [0:02:14] An introduction to my two guests, and the topic we are going to be co covering today. [0:03:11] My experience of starting a salon business from scratch compared to my experience of buying a salon.  [0:07:02] Why it’s so hard to answer the question of whether it’s better to build a salon from scratch or buy one.  [0:08:21] Major learnings that Tina had when she entered the salon industry.  [0:09:53] The business model that Tina has developed for her salons.  [0:13:10] Cindi’s educational and professional background, and how she made her way into the salon industry.  [0:16:16] Important lessons that Cindi learned when she transitioned from the corporate world to being the owner of a salon.  [0:19:52] Factors that indicate what a business is worth.  [0:25:00] The importance of culture in determining the success of a salon.  [0:27:53] A red flag to look out for when buying a salon business. [0:30:15] Challenges Cindi faced when bought her salon business.  [0:34:11] The gift that the COVID-19 pandemic gave to Cindi.  [0:36:15] Tina’s experience of buying a salon where the previous owner stayed on as part of the business.  [0:36:58] Advantages and disadvantages of having the previous owner stay on after the business has been sold.  [0:39:00] Why changing a culture as a new salon owner is so difficult.  [0:43:49] A for and against list comparing starting a business from scratch and buying an existing business:   Starting a business from scratch For: Create the culture you want from day one Employ people to fit the culture you want Create the salon design you want from scratch No negative history Against: Cost of fit-out No existing clients No existing staff No trading history Lacking salon systems and expertise Buying an existing business For: Existing infrastructure  Existing client base Existing staff Existing relationships with vendors and suppliers Existing systems Instant cash flow (in theory) Against: Possibly pay too much for the business Inherit a culture you may not like Inherit business relationships you may not like Existing staff often leave Staff and clients often resistant to change  [0:48:17] What Cindi would do differently if she could go back in time.  [0:49:10] The culture that Cindi is now trying to build.  [0:51:20] A panel member shares his successful experience with taking over existing salon businesses. [0:54:23] Final words of advice from Tina for anyone interested in buying an existing salon.   Links and Resources: Grow My Salon Business Club House @antonywhitaker  Instagram Grow My Salon Business Cindi Quinn-Ventura LinkedIn Instagram Tina Black Instagram

Believe it or not, there are some good things that have come from Covid. One of them is the increase in the amount of sharing and support that different individuals and groups offer. I imagine that other industries have found ways to connect and share information with each other too, but I think it’s something that the hairdressing industry excels at and should be proud of. My guest on this episode is James Alba who along with his wife Angela own ‘The B Hive’ salon in New Jersey. James isn’t a hairdresser but like others, he brings an entrepreneurial business brain to the salon industry as well as being the co-founder and host of the Beauty Business Reset. In this episode we discuss: Sustainable salons The good things that have come from Covid The changes that the industry is experiencing And lots more! In this Episode: [0:01:17] A good thing that has come from the COVID-19 pandemic, and an introduction to today’s guest, James Alba, and what our discussion today is going to consist of.  [0:02:51] Where James’s professional journey began.  [0:04:05] Learnings from the restaurant industry that James has transferred to the hairdressing world.  [0:06:25] The entertaining, unusual story about how James ended up in the hairdressing profession. [0:09:56] Inspiration for the concept behind The B Hive.    [0:12:26] Why it is crucial for the success of small businesses that they focus on sustainability, in both the social and environmental sense. [0:16:48] How the sentiment of the younger generations impacts the way that businesses are run.  [0:18:43] An example of the big commitment that The B Hive has made to being environmentally sustainable.  [0:20:51] Challenges that the hairdressing industry experienced as a result of the COVID-19 pandemic.  [0:21:33] Learnings that James and his team when they were forced, out of necessity, to change the types of towels they use in their salon.    [0:24:42] How the rhetoric around sustainability has changed over time.  [0:25:30] A story of one of my clients which highlights how the pandemic has made us reflect and rethink what matters to us.  [0:27:42] James shares what the Beauty Business Reset is about, and how it evolved over time.  [0:30:50] Why loneliness is a common emotion experienced in the salon industry.   [0:31:03] Realizations that James had during the first 30 days of running the Beauty Business Reset.   [0:33:42] How the Beauty Business Reset community members provide support to one another.  [0:35:40] One of the major discoveries that the salon industry made when it was hit by the pandemic.  [0:36:16] A positive change that has taken place in the salon industry since the pandemic.  [0:37:58] James’s initial role in the Beauty Business Reset.   [0:38:51] Some of the programs that are being run by the Beauty Business Reset and what James hopes the future of the organization is going to look like. [0:41:29] What I learned from the interview I did with Derek Hull, cofounder of the Beauty Business Reset (Episode 15 if you are interested). [0:44:11] Changes that James has seen take place in the salon industry.  [0:45:34] The importance of the way hairdressers interact with their clients.  [0:46:53] How The B Hive looks after the mental health of their team members.  [0:48:29] The B Hive’s approach to staff meetings. [0:50:37] Laws around salon suites in New Jersey. [0:51:20] James’s opinion on the salon suite model, and how it has changed over time. [0:54:00] Why the pandemic impacted the salon industry the way it did, and what James hopes we have learned from this experience. [0:56:29] Changes in the salon industry that the pandemic helped to accelerate. [0:59:13] Problems with the commission model.  [01:01:01] The value of community Facebook groups.  [01:02:04] How The B Hive handles bookings.   [01:03:49] Advice from James which may change the way you think about your business. [01:06:38] A story from a previous episode about charging for cancellations.  [01:09:28] Where you can get in touch with James.    Links and Resources: Grow My Salon Business James Alba Instagram  The B Hive Organic Salon Website Beauty Business Reset Facebook | Instagram

Here we are, at the time of recording it’s September 2021, the last 18 months have been a rollercoaster ride and whether I talk to salon owners in the US the UK or Australia the uncertainty of what the future holds for business is challenging and can be stressful.  But one thing that is really important to hang onto is ‘hope’. Because at the best of times, it’s easy to be overwhelmed with the pressures that being in business brings.  But with the added challenges that come with COVID, and lockdowns, and debts and loan repayments, and staff shortages, it’s only natural that there are times when you might feel overwhelmed.  One of the good things though, that has come out of COVID is the realisation that as an owner that you are not alone. There are numerous professional Facebook groups, Clubhouse events and podcasts where there is an avalanche of encouragement and support.  So, I encourage you to tap into all the resources available to keep you motivated and in a strong positive mindset, because your mindset is the thing that as a leader you have to ‘protect’ because that is what will get you through. That brings me perfectly to my guest on today's Podcast, she is Sue Arens from the Studio Be Salons in Denver Colorado and like everyone she has [and still is] experiencing all the challenges and frustrations of being in business, and on today's podcast Sue shares openly some of the things that she and the team at Studio Be are doing to keep positive.  In this episode we discuss: Dealing with COVID in today's environment The importance of protecting your culture The changing needs and expectations of team members   And lots more!   In this Episode: [0:02:01] The importance of mindset, and what you can expect from today’s episode. [0:03:21] A brief rundown of the previous conversation that I had with Sue on the podcast (episode 33).  [0:04:11] Sue shares what her career path has entailed. [0:05:13] Growth that Sue’s business has experienced since the start of the COVID-19 pandemic. [0:08:35] One of the biggest learnings that Sue had because of COVID.  [0:09:20] The length of time that Sue closed her salons for, and how she managed the reopening process.  [0:11:42] How Sue helped her staff understand the new business model they have adopted since the pandemic.   [0:13:06] What “double booking” means in the context of a salon business.  [0:14:42] Factors that contributed to the $50 average ticket price increase in Sue’s salons.  [0:17:06] Sue shares the importance of her “call centre” staff, especially during the pandemic.  [0:18:24] Evolution that has occurred in the retail arm of Sue’s business.  [0:20:17] How Sue feels about her relationship with her distributor.  [0:22:36] Ingenuity and resourcefulness that arose as a result of the pandemic.  [0:23:21] Why Sue chose not to send colour kits home with her clients while their salons were closed. [0:24:58] The biggest challenge that Sue experienced in her business during lockdown, and challenges that she has experienced since reopening.   [0:27:00] Studio Be’s Apprenticeship Program that all staff members have to go through.  [0:28:12] Why Sue recently increased her prices. [0:30:12] Changes that Sue saw take place within her client base post-lockdown. [0:33:38] What Sue has spent a lot of time focusing on this past year with her leadership team. [0:37:02] Why Sue chose to hold her company’s annual culture event two weeks ago, despite the decline in profit that her company has suffered since the pandemic. [0:40:51] Sue’s opinion on how to build a healthy company culture.  [0:43:25] The ten core values which underpin the culture at Studio Be.  [0:46:20] How Sue motivates her team.  [0:48:54] Sue shares her feelings about changes that have occurred in the salon industry because of the pandemic.  [0:50:40] Changes that Sue would like to see in the salon industry.  [0:53:40] Studio Be’s approach to social media.  [0:58:18] Advice from Sue for any leaders who are feeling despondent about the future. [01:01:24] Where you can get in touch with Sue.    Links and Resources: Grow My Salon Business   Sue Arens LinkedIn | Email | Instagram    Studio Be Website

Some hairdressers have a specific niche that they focus on, whether it’s education or colour or barbering, product development or photographic work, or entering competitions. And others are involved in everything the industry has to offer.  My guest on today's podcast is involved in everything he is Bruno Marc Giamattei of the multi-award-winning Marc Antoni Salons in the south of England and Bruno along with his family and a great team have created a fabulous business that excels in multiple areas of the industry.  Like, everyone, he’s been hit hard by COVID, but on today's podcast he openly shares everything that has made the business successful, and he also talks openly about the challenges that they continue to deal with along the way.  In today’s podcast we will discuss: Family businesses  Building team culture Hairdressing awards Dealing with no shows… Starting your own product line   In this Episode:   [0:02:57] Bruno shares how the hairdressing industry is inextricably linked to his family.  [0:05:15] How salon businesses worked when Bruno started his career, compared to how they work today.  [0:07:15] Changes that Bruno made to his father’s salon when he started working there.   [0:08:34] The first barbershop that Bruno owned, the prices he charged, and the number of clients he would see in a day.   [0:09:42] Why Bruno is much more interested in unisex hairdressing salons than barbershops.  [0:10:58] Roles that Bruno and his three brothers hold in the business (Marc Antoni Hair Salons).   [0:13:16] How Bruno and his brothers handle being in a family business.  [0:15:11] One of the elements of being part of a family business that Bruno is very grateful for.  [0:16:00] Negative impacts that the COVID-19 pandemic has had on Marc Antoni.   [0:18:38] Reasons that Bruno thinks young people aren’t choosing to become hairdressers. [0:20:45] The dynamics that hairdressers are having to navigate at the moment.  [0:22:42] Trends that Bruno has noticed are taking place in the hairdressing industry.  [0:25:06] Challenges that Bruno is facing as a result of social media.  [0:27:15] Realizations which sparked Bruno’s decision to openly vocalize his opinion about “no-shows.” [0:29:31] The strategy Bruno put in place to deal with “no-shows,” and how it is working out. [0:32:46] How people’s perceptions of awards in the hairdressing industry have changed.  [0:34:56] Why Bruno will continue to enter the British Hairdressing Awards.  [0:37:53] Bruno’s experience in the world of online education.  [0:39:56] Ways that Bruno likes to give back.  [0:42:06] The story of Bruno’s product line.  [0:44:24] Factors that Bruno didn’t take into consideration when he first started his product line.  [0:46:56] What Bruno would tell someone looking to start a product line now.  [0:49:01] Events which contribute to the creation of the team-oriented culture at Marc Antoni.  [0:51:17] How salon owners should be treating their new, young hairdressers.  [0:53:34] Guarantees that Marc Antoni makes to their new employees.  [0:56:59] An example of one of the young hairdressers who Bruno trained.  [01:00:28] What Bruno thinks is a realistic profit margin for a salon. [01:01:21] Bruno explains how some of the financials work at Marc Antoni.  [01:03:41] The employee structure at Marc Antoni, and the remuneration received within each tier.   [01:06:51] Bruno’s biggest strength, what he is driven by, how he keeps his work relevant, the most valuable lesson he has learned in life, and what he wishes he was better at. [01:09:30] Where you can get in touch with Bruno.     Links and Resources: Grow My Salon Business Club House @antonywhitaker    Bruno Marc Giamattei Instagram | Facebook   Marc Antoni Hair Salons Website | Instagram

In this episode, I talk about salons in a post covid world and the emotional, financial and business roller-coaster of the last 18 months and what that means to you. Depending on where you live in the world will determine whereabouts on the roller-coaster ride you currently are and why you need to stop and think about your options as you navigate your way through the next 6 -12 months. In this Episode: [0:00:44] The importance of continually assessing where we are in our lives and our businesses. [0:01:44] A Mike Tyson quote which reflects the experience of people across the world as a result of the COVID-19 pandemic.  [0:03:51] Navigating work in a post-lockdown United Kingdom.  [0:04:10] Vulnerabilities in the salon industry that were highlighted by the pandemic.   [0:05:17] Adaptive strategies which allowed some salons to thrive during lockdowns.  [0:07:12] The time of recovery that we are currently in, and the reality that salon owners are now facing.  [0:08:10] Business elements that salon owners should focus on reinventing.  [0:09:48] How the vision of salon owners needs to evolve.    [0:12:20] A major obstacle to achieving success as a salon owner.  [0:13:06] “If you want to grow, you need to plan for growth.” [0:13:30] How the world looked in the decade that followed the last global pandemic. [0:13:45] What we do and don’t know about the future.    Links and Resources: Grow My Salon Business    

The 3 P’s ‘Pricing, Productivity and Pay’ are always interlinked and hot topics of interest no matter what size salon or where you live. Last month I hosted a room on Clubhouse with my guest Michael Cole, and the topic of conversation centred around the ‘pricing of salon services’. I think that it’s an interesting episode that salon owners everywhere will enjoy. In this Episode: [0:00:43] An introduction to today’s topic, pricing, and guest, Michael Cole. [0:02:18] A quote from Michael which sums up the business side of hairdressing.  [0:03:04] Extremes on both ends of the salon pricing scale.  [0:05:05] Debunking the misconception that hairdressers who charge the most generate the most revenue.  [0:07:29] The model that Michael has developed to help hairdressers deal with the awkward issue of pricing. [0:09:08] Where you can access the chart that Michael created which will help you with your pricing issues.  [0:11:28] How hairdressing pricing systems have changed over the years. [0:12:30] Michael explains how his pricing chart works.    [0:15:00] The ease at which you can figure out average household income, and the algorithm that will tell you what hairdressers should charge in that area.  [0:16:35] Metrics that Michael looks at to determine if a salon is using the right pricing structure.  [0:18:38] Elements, other than the dollar value of your time, that are vital to take into account when structuring your prices. [0:20:22] The rapidly emerging salon trends being driven by Generation Z.    [0:22:41] Examples of the amounts of money that Gen Z hairdressers are bringing in.  [0:23:52] Why Michael loves Gen Z’s.   [0:26:44] A recap of the metrics that Michael thinks are most important for salons to track. [0:30:25] A phenomenon that Michael has noticed amongst Gen Z’s.  [0:32:42] Two of the major issues that older, more traditional salon owners are experiencing.  [0:32:20] How Gen Z’s interview their potential employers.    [0:35:07] Michael’s desire to help salon owners, and some of the feedback that he has received.  [0:36:44] Michael’s opinion of a peak demand system for salons.    [0:37:55] Why the internet is the most relevant business element in today’s world.  [0:40:36] What Michael feels about hairdressers separating the cost of the product and the cost of the labour. [0:42:53] One of the biggest challenges that hairdressers face when working out what to charge clients.   [0:45:51] Charging for time versus charging for service; Michael weighs in.  [0:48:32] Why hairdressers need to let go of the traditional ways of running a salon.   [0:49:08] Where you can hear more about the charging-for-time model.  [0:50:19] The shared opinion that Michael and I have on the best way to let clients know about price adjustments. [0:55:12] What Michael has learned from interviewing young salon owners.  [0:57:36] New consciousness that exists in the hairdressing industry.  [01:02:10] Final thoughts from Michael and I about the importance of keeping an open mind.   Links and Resources:   Grow My Salon Business Club House @antonywhitaker  Instagram | Facebook   Michael Cole Instagram | Facebook  

There has never been a brand in the hairdressing industry that has as much global recognition and heritage attached to it as the name Vidal Sassoon.    Brands have to change or they cease to exist. They have to continually evolve and that will always present challenges and opportunities - both creatively and business-wise.   So, what’s it like having the responsibility of being the Chief Executive Officer of this most iconic brand and guiding the Sassoon organisation as it continues to evolve.    My guest on today's podcast is going to tell us, she is Debbie Webster the CEO or Chief Executive Officer of Sassoon Global   In today’s podcast we discuss: What that responsibility is like! How COVID has impacted the Sassoon salons and schools business. How the brand is evolving.   And lots more   In This Episode: [00:01:12] Joining me today is the CEO of Sassoon Global, Debbie Webster. [00:02:57] Who is Debbie Webster and how did she find herself at the helm of one of the largest and most recognizable brands in the salon business? [00:06:21] Did she ever imagine having such a prestigious role? [00:07:23] Does she have any formal business training? [00:10:32] How does she handle the weight of the responsibility of this role? [00:12:28] Debbie shares her favourite personal story with Vidal. [00:14:33] What happened to Sassoon Global during the pandemic? [00:17:55] Learn more about the current owners of the different divisions of Sassoon Global. [00:20:13] How has Sassoon evolved but managed to stay true to their heritage and roots? [00:23:53] What direction does Debbie think the brand should evolve into? [00:27:30] They’re launching a new flagship salon inside one of the Club Monaco stores in New York. Learn more. [00:29:32] Why does it seem that diffusion brands work in the salon industry? [00:30:50] Does she find that she has to treat the brand differently in different countries? [00:32:09] Are they looking to collaborate with freelancers as a way to evolve? [00:34:51] Is the shift toward freelance work going to be detrimental to apprenticeships? [00:36:10] Why she doesn’t think it’s too late to draw hairdressers back into the Sassoon ethos. [00:37:27] Her thoughts on franchises for Sassoon. [00:39:12] How has online shopping impacted their retail strategy? [00:42:17] What are some of the inevitable changes we’ll see post-Covid? [00:44:48] Is there a preferred way to model paying people in different countries? [00:47:04] Are there any unique advantages in one country over another? [00:48:22] Has she seen any generational differences in the new hairdressers coming up? [00:52:23] Learn what they are doing with newer hairdressers and strengthening their ABCs of cutting. [00:53:58] What is Debbie’s biggest strength? [00:54:22] She shares the biggest hurdle that she has overcome. [00:55:49] What drives her day in and day out? [00:56:31] The biggest lesson she’s learned in life is to believe in herself. [00:58:06] What does she wish she was better at? [00:59:05] Her thoughts on what it takes to be a great leader. [01:00:51] Connect with Debbie.   Links and Resources Grow My Salon Business   Debbie Webster Sassoon Global Email: [email protected]

If you are a serious hairdresser, you will know the name ‘Eugene Souleiman’ and if you don’t, then you should! I talk to many of the biggest names in the hair industry and when it comes to the world of session work and creativity ‘Eugene’ consistently comes up as being a major creative force who always pushes the boundaries of what can be done with hair. We often marvel at the end result of the creative process, but I always think that the real magic is in what you don’t see, and that is how the hairdresser thinks about what they do. How they think about fashion, about art, about people, about creativity, about culture, about collaboration … and how they channel all of that into their work. Eugene is that rare breed of hairdresser who really is an artist [as much as he genuinely dislikes being called that]. His work inspires other editorial stylists and salon hairdressers the world over and along with a select few when it comes to creativity he is at the top of the pile. Today’s podcast is the second of a two-part series… In these two podcast episodes with Eugene we discuss: His journey into hair Transitioning from being a salon to editorial hairdresser The importance of humility and being open to new ideas How to nurture and develop creativity in others What it’s really like to be one of the most in-demand session hairdressers in the world… And lots more! In this Episode: [0:00:47] Welcome to the second half of our two-part interview with Eugene Souleiman [0:01:47] Where the idea for Eugene’s latest film venture originated. [0:03:07] The accessories that Eugene’s forest-like garden inspired him to create.  [0:04:47] How the pandemic has encouraged humans to connect more with nature.  [0:07:20] A visual description of the accessories that Eugene showed me during this episode. [0:08:08] What collaboration means to Eugene.  [0:09:28] How Eugene perceives the intersection between fashion and art.   [0:11:50] Wabi-sabi; the element that makes Eugene’s work identifiable as his own.   [0:13:53] Why Eugene doesn’t have a favourite campaign.  [0:15:09] The importance of confidence in Eugene’s line of work, and how Eugene has built his confidence over time.  [0:18:09] Being open-minded is the key to finding joy and magic in the creative world.  [0:19:03] Positive and negative aspects of social media, and Eugene’s personal relationship with it.  [0:22:50] The profound influence of youth culture on Eugene’s career.  [0:25:30] Eugene’s involvement in the movement towards a more diverse creative world.  [0:26:45] Important things that the COVID-19 pandemic has brought to the foreground in society.   [0:29:08] An interaction Eugene recently had with his daughter which epitomises one of the values that he holds highest.     [0:32:28] Eugene shares an example of an experience you can expect to have if you choose to do the work that he does. [0:35:29] What Eugene learns from the photographers he works with.  [0:38:35] Eugene’s biggest strength, why you shouldn’t try to stay relevant, and the most valuable life lesson Eugene has learned.   [0:41:54] How Eugene deals with adversity, and what he wishes he was better at.  [0:43:38] The way Eugene taught himself to read.   [0:45:59] Some of the things that Eugene would still love to do with his life.  [0:47:32] Where you can connect with Eugene, and watch his most recent film, The Folk Horror Tale.    Links and Resources: Grow My Salon Business   Eugene Souleiman Instagram A Folk Horror Tale Film

If you are a serious hairdresser, you will know the name ‘Eugene Souleiman’ and if you don’t, then you should! I talk to many of the biggest names in the hair industry and when it comes to the world of session work and creativity ‘Eugene’ consistently comes up as being a major creative force who always pushes the boundaries of what can be done with hair. We often marvel at the end result of the creative process, but I always think that the real magic is in what you don’t see, and that is how the hairdresser thinks about what they do. How they think about fashion, about art, about people, about creativity, about culture, about collaboration … and how they channel all of that into their work. Eugene is that rare breed of hairdresser who really is an artist [as much as he genuinely dislikes being called that]. His work inspires other editorial stylists and salon hairdressers the world over and along with a select few when it comes to creativity he is at the top of the pile. Today’s podcast is the first of a two-part series… In these two podcast episodes with Eugene we discuss: His journey into hair Transitioning from being a salon to editorial hairdresser The importance of humility and being open to new ideas How to nurture and develop creativity in others What it’s really like to be one of the most in-demand session hairdressers in the world… And lots more! [0:01:44] The inspirational work being done by Eugene Souleiman, and what you can expect to hear from the next two episodes with him. [0:03:23] Eugene’s school and tertiary education experiences. [0:05:23] When Eugene’s hairdressing journey began.   [0:07:11] The first job Eugene had as a hairdresser. [0:10:00] Eugene’s experience working for Trevor Sorbie. [0:12:43] Qualities that make Trevor Sorbie so special. [0:15:29] A hugely important lesson that Eugene learned from Trevor Sorbie.  [0:17:06] Why Eugene thinks barbering is a great starting point for hairdressers. [0:17:47] Factors that drove Eugene to leave the salon industry and focus on editorial work. [0:19:19] What Eugene didn’t like about working in a salon, although he does miss it.   [0:22:33] The skill which has been particularly valuable for Eugene throughout his career.      [0:25:03] Creativity is everywhere.  [0:26:19] Inspiration that Eugene draws from chef Heston Blumenthal and artist Mark Rothko. [0:28:48] Deeper meanings that lie behind what we see. [0:32:40] Eugene explains how humility enhances one’s ability to be creative. [0:34:10] Continuous learning and teaching that Eugene does in his line of work.  [0:37:13] Materials, other than hair, that Eugene works with.  [0:39:05] Eugene’s definition of an artist. [0:40:26] What living in New York taught Eugene.   [0:42:50] How Eugene feels about the time he spent in Australia.  [0:44:14] Eugene’s love for Paris.  [0:46:16] A tribute to Yohji Yamomoto. [0:49:35] How Eugene began to look at hair differently after working with Yohji.   [0:51:05] The influence that John Galliano had on Eugene.    [0:53:38] A Folk Horror Tale; the film that you need to watch. [0:57:18] Characteristics that Eugene admires in the people he works with.    Links and Resources: Grow My Salon Business   Eugene Souleiman Instagram A Folk Horror Tale Film

I always find that in someone else’s story there is inspiration and lessons for all of us about how their career has evolved, the choices they have made and the path they have taken along the way. This is definitely one of those stories. My guest on today's Podcast is Mark Woolley founder and creative director of ‘Electric’ a brand that encompasses award-winning salons, an ethical professional product line, an education academy, a photographic and film studio, and a farm in the English countryside. In today’s podcast we discuss: Knowing when it’s time to go out on your own… Creating a professional product brand, and… The ever-evolving salon business model. And lots more!   In this Episode:   [0:01:08] Welcoming today’s guest, Mark Woolley, founder of the Electric brand. [0:03:13] Where Mark grew up, and his first memorable salon experience which carved out his life path.  [0:05:34] Mark explains what his company does, and how they differentiate themselves. [0:07:40] How Mark divides his time between the different elements of his business. [0:09:50] A sentiment within the hairdressing field that Mark strongly disagrees with. [0:12:50] Why Mark’s salons are situated in more spread-out locations than most other salon brands. [0:14:00] Mark’s thoughts about the positives and negatives of franchising. [0:15:47] When Mark decided it was time to break out and start his own business.   [0:18:31] Negotiations that Mark had with his previous employers, and the state of their relationship today.   [0:21:08] Why Mark decided to call his business Electric.   [0:24:00] The progression towards more independent contracts in the hairdressing industry.    [0:25:28] Reasons that Mark is worried about the rise of independent operators.    [0:27:16] Trends that Mark has seen amongst the youth of today. [0:29:00] Why Mark doesn’t believe in the salon suite model.   [0:29:50] Mark explains the intention behind Electric Space, one of his most recent projects. [0:30:50] The tax system in the UK, and how that impacts self-employed salons.   [0:33:08] Different areas within Electric Space, and what they are used for.     [0:36:00] The experience that is provided to clients who visit Electric Space. [0:38:56] Why Mark decided to create a new product line. [0:41:44] Mark’s reaction when he was handed the IP ownership of his product.   [0:44:13] How people responded to Mark’s product initially. [0:45:30] Principles that are integral to Mark’s product line. [0:48:30] Where you can learn more about the farm where the ingredients for Mark’s products are grown.   [0:51:04] Mark shares his thoughts about why there is a lack of competitive haircare products being made in the UK.  [0:53:36] How Mark incorporates his love for all things British into his work. [0:55:41] The number of products that Mark has in his range, and why he doesn’t want to bring out too many more. [0:58:24] Technicalities that exist in the making of some haircare products. [1:00:38] People who Mark is inspired by.   [1:02:35] Openness to share knowledge within the hairdressing industry. [1:03:48] Factors that have been essential to Mark’s success.   [1:04:23] Mark shares a story which highlights the importance of trusting your intuition. [1:08:03] There is no right or wrong way to do things. [1:09:13] Where you can connect with Mark.   Links and Resources: Mark Woolley Instagram Electric Hair Website | Instagram | Facebook | LinkedIn | Twitter    

The world is full of salons! And oftentimes they all start to look and feel the same. But then occasionally you see something or talk to someone, and you realize that they have taken a different path, that they have different values and they have had the courage to pursue their own vision of what a salon should not only look and feel like, but also how it should operate as a business, and how it should integrate into the community and the lives of both the clients and the people who work there.  My guest on today's Podcast are Toby Dicker and Amanda Faith who are the co-founders and partners in The Chapel salon group based in and around London. In today’s podcast we discuss: The importance of nurturing the individual  The client experience… and how you make people feel and Charging for services based on time And lots more!   In this Episode: [0:01:18] An introduction to today’s guests, Amanda Faith and Toby Dicker, and what you can expect to learn from them in today’s episode. [0:03:03] Amanda shares where her love for hairdressing originated, and the passion she has for the industry. [0:05:05] The lightbulb moment that changed the course of Amanda’s career. [0:06:19] Skills Toby has which complement Amanda’s creativity, and the journey they are currently on together. [0:08:55] What Toby loves most about running his own business, despite the challenges.  [0:10:50] Why Amanda and Toby’s business, The Chapel Group, caught my eye.   [0:12:08] The inspirational goals that Amanda is trying to achieve through her salons. [0:15:05] Reasons that Toby and Amanda chose the locations where their 6 salons are situated. [0:16:40] Elements that differentiate Chapel salons from the numerous other salons that exist. [0:19:28] Care that Amanda and Toby took when deciding on the buildings in which they were going to open their salons. [0:21:48] Building community and individuality are key pieces of The Chapel’s model. [0:23:55] The process that Toby and Amanda have gone through in order to design salons that uphold the principles of The Chapel salon group.   [0:26:55] Everything in The Chapel salons has a purpose, even the colour of the walls. [0:29:44] Toby explains some of the expensive mistakes that he and Amanda have made along their journey. [0:32:04] Advice from Toby regarding buying versus renting properties. [0:33:13] The demanding nature of the work of a hair stylist, and the burnout that Amanda experienced as a result. [0:34:03] Amanda shares the process of recovery that she went on, and how she helps her team members to avoid the struggles she experienced.    [0:37:27] The importance of individualisation, and how price lists take away from this. [0:39:12] Impacts of the COVID-19 pandemic on The Chapel salons, and the factors that have contributed to their success through this difficult time.   [0:42:05] Responsibility that Amanda feels to help people be true to themselves. [0:43:47] Experiences with guests that chipped away at Amanda’s creativity. [0:45:23] Problems that Toby noticed with regular hairdressing price lists. [0:47:06] The decision Amanda and Toby made to charge by time, and the benefits that have come from this. [0:48:48] How the pricing system at The Chapel salons works. [0:50:43] The team dynamic that is the backbone of The Chapel salons.     [0:53:30] Exciting changes that Amanda expects to see in the hairdressing industry in the future. [0:54:37] Concerns that Toby has about the business models that many hairdressers are currently adopting.   [0:57:14] Toby shares more details about The Chapel’s pricing structure, and why they do not do online bookings.    [1:00:00] Almost everything is built into the hourly rate. [1:00:57] How Toby and Amanda manage prices for different markets, while maintaining consistency. [1:02:00] Relationship building with guests; a core pillar of The Chapel salons.     [1:03:54] Valuable advice from Amanda for anyone who wants to transition to a model like theirs. [1:06:50] Reasons that people choose to come to The Chapel salons over other salons. [1:08:34] Toby puts to rest the biggest hesitancies that people have around the charge-for-time model. [1:09:42] Ways that The Chapel offers an experience that is about so much more than cutting hair. [1:10:47] How the charge-for-time model benefits the hairdressers. [1:13:29] Why you won’t be able to find The Chapel on social media platforms, and ways that you can connect with Amanda and Toby.     Links and Resources:   Grow My Salon Business Club House @antonywhitaker    Amanda Faith Email: [email protected]   The Chapel Website | Instagram

Businesses are built by those who dare to dream and have the determination to turn the dream into reality.    Like everyone, the people who are successful in business don’t always have everything go their own way, they have plenty of challenges to overcome, they make mistakes, and they often go to the edge, but it’s the belief that they have in themselves, their vision and never give up attitude that gets them to where they want to go, and today's guest is a great example of that.   He is the founder and owner of the UNITE brand of hair products. And he just goes by the name Dale.   In today’s podcast we discuss: The origins and the ethos behind the Unite brand The changing product distribution models  The personal skills needed to succeed   In this Episode:   [0:02:18] When and where Anthony and Dale, today’s guest, first met, and Anthony’s first impression of Dale.   [0:04:07] Dale gives a brief rundown of who he is, and the journey he has taken to get to the point he is now at in his career. [0:06:19] The meaning behind the name of Dale’s brand, Unite.  [0:07:40] Reasons that Dale decided to leave the company he was working for and open his own. [0:09:13] Things Dale wish he had known when he founded Unite.   [0:11:19] Dale explains his strong belief in making retail part of a salon.   [0:12:40] Why having a strong team is key to successful expansion.   [0:15:30] How to find the right team members for you. [0:16:25] Dale shares the full story behind how the name Unite came about, and changes that he hopes to see in the hairdressing industry. [0:18:47] The original dream that Dale had for his career, and how that changed after he opened his first salon. [0:20:40] How Unite began, and the growth they saw in their first year and a half. [0:21:50] Unite’s biggest break.    [0:24:30] Benefits of Dale’s decision to keep Unite independent. [0:26:07] Inspiration that Dale draws from his father, and other people who he looks up to. [0:28:35] The formal and informal business training that Dale had. [0:30:56] Differing attitudes between the British and the Americans, and why Dale doesn’t think he would have been able to build Unite in England. [0:33:54] Where the future of distribution is heading.     [0:35:18] Making hairdressers lives easier is the goal of Unite; that is why they sell their products directly to Amazon. [0:38:34] How distribution works when it is going right, versus when it isn’t.   [0:40:38] An Amazon insider who you can expect to hear in an upcoming episode. [0:41:23] The relationship Unite has always maintained with studio salons.   [0:43:12] Why it is so important for salons to build specialized brands, and to know when to change. [0:46:08] Major brands which didn’t adapt, and the fate they succumbed to as a result. [0:47:16] Getting people motivated is one of the key skills that has contributed immensely to Dale’s success. [0:49:26] Factors that drive Dale.   [0:51:50] Valuable words of advice for any young hairdressers. [0:54:38] The belief Dale in himself and his company has which has helped him through every challenge he has been faced with. [0:55:54] Characteristics that Dale would like to improve within himself. [0:56:47] Where you can get in touch with Dale.   Links and Resources:   Grow My Salon Business Club House @antonywhitaker    Dale Instagram   Unite Website | Instagram

The world over the salon industry is a collection of small businesses, and in many cases, the owners of those businesses are often overwhelmed with issues around employment law, tax, health and safety updates, changing legislation, and a raft of other challenges as well as all the other fun stuff that comes with being a small business owner.  Luckily, in many countries, we are supported by industry associations that are there to offer information, support and guidance to help salon owners navigate their way through the maze as well offering solutions and a sense of community.   Today's podcast is the third in a series of ‘three’ episodes where we talk to the key representatives of associations in the United Kingdom, the United States and Australia to get an overview of the hairdressing industry in each of their respective countries, the challenges they face and the solutions they have.   My guest on Todays Podcast is Richard Lambert who is the Chief Executive of the National Hairdressing and Beauty Federation otherwise known as the N.H.B.F… and in today’s podcast, we will discuss the hairdressing industry in the United Kingdom.     In This Episode: [0:02:06] An introduction to today’s guest, Richard Lambert, and why Anthony is excited to have him on the show. [0:04:09] Richard’s role in the National Hair and Beauty Federation (NHBF), and a brief overview of his career path up to this point. [0:06:54] Impacts that the COVID-19 pandemic has had on the hairdressing industry. [0:09:21] Recommendations that the NHBF has recently made to the government with respect to the hairdressing industry. [0:10:28] Support that is provided to salons by the NHBF and other organizations like it. [0:12:03] How the NHBF is funded. [0:13:08] Growth that the NHBF has seen over the past year, and the challenge of retaining those members. [0:15:20] The number of salons who are currently signed up with the NHBF. [0:17:15] Average sizes of salons in the UK, pre-pandemic.    [0:20:00] Richard explains the factors which he thinks have driven the change in the dominant salon model over the years. [0:22:09] What Richard expects to see happen in the commercial property space in the future. [0:24:36] Home hairdressing; the rise in popularity that this industry has experienced since the COVID-19 pandemic began. [0:26:29] Concerns that exist around certain elements of home hairdressing. [0:29:11] The single biggest worry about the rise in self-employment in the hairdressing industry. [0:30:30] Richard explains what college means in the UK context, and why this type of education in the hairdressing field is not the most ideal. [0:31:50] Benefits which hairdressers working in the UK are entitled to. [0:34:55] The methods by which the majority of hairdressers in the UK are usually paid. [0:36:00] A recap of the biggest challenges being experienced by the hairdressing sector currently (and some new ones). [0:37:11] The importance of improving business education within the hairdressing sector. [0:38:41] How the NHBF is addressing the hairdressing skills gap, and the perception of hairdressing as a career path. [0:40:20] Various positive elements of the hairdressing industry that Richard has noticed. [0:41:15] Hairdressing is considered one of the happiest professions in the world! [0:42:48] Where you can find NHBF online, and how to get in touch with Richard.   Links and Resources:   Grow My Salon Business Club House @antonywhitaker    Richard Lambert LinkedIn   National Hair and Beauty Federation Website | YouTube | LinkedIn | Facebook  

At the beginning of May, Amazon opened their first-ever salon. It certainly made a big noise in all the Clubhouse rooms, social media platforms, and news outlets across the world. Much of the commentary was based on assumptions of what the motives of Amazon were and how it would impact every area of the salon industry from product development, to new distribution channels, data collection as well as the use of augmented reality and virtual reality …and whether it would impact negatively or positively on the hairdressing industry and the salon revenue model. Today's guest on the podcast is Elena Lavagni, owner of Neville Hair and Beauty, an independent salon based in London, and Elena and her hand-picked team provide the hairdressing services in the Amazon Salon. Listen to the podcast and hear from Elena her perspective on how the Amazon Salon can change hairdressing for the positive. In today’s podcast we will discuss: What makes the Amazon salon different How they are using technology in the salon, and... How today's consumer could benefit from the technology that is changing how we do business… and lots more!   In This Episode: [0:47] – Welcome to the show, Elena! [1:35] – Elena gives a little bit of background information on who she is. [3:03] – Elena reveals whether or not the publicity surrounding Amazon Salon surprised her. [5:22] – Elena gives her opinion of Amazon Salon. [8:50] – People haven’t purchased as many products since the COVID-19 pandemic broke out. [10:30] – How did the Amazon Salon come about for Elena? [13:18] – Elena discusses the importance of providing clients with their individual needs. [15:56] – Elena reveals that Neville Hair and Beauty salon targets a very different audience than Amazon Salon does. [16:54] – Elena explains why Amazon wanted to open a salon. [18:37] – What about what Amazon Salon offers is new and innovative? [20:39] – Elena predicts whether or not Amazon will open more salons. [22:48] – Elena discusses who pays the employees of the salon. [24:50] – Selling products should not always be about money but should be about the service that you provide clients. [26:41] – Does Amazon plan to have its own product line eventually? [29:36] – Amazon Salon is open to the public, not just Amazon employees! [31:25] – It makes sense for some hairdressers to pair up with Amazon for distribution. [32:58] – Elena talks about the value of the data that Amazon collects. [35:32] – Elena shares whether or not technology negatively impacts the relationship between hairdressers and clients. [37:36] – Going to work is like going outside to play for Elena. [39:22] – Elena enthuses over the point-and-learn feature of Amazon Salon. [40:50] – What has Elena learned from Amazon Salon that she will integrate into Neville? [43:33] – Coming out of the pandemic, we have learned that health is the new beauty. [45:20] – Elena reveals what kind of POS (point of sale) system that they use at Amazon Salon. [48:25] – Is Amazon interested in the data around the productivity and revenue of stylists? [49:36] – A lot of smaller brands are partnering with Amazon, especially in the United States. [52:45] – Antony and Elena discuss Amazon's just walk out technology. [55:16] – Elena reflects on any further unexpected benefits that have come out of Amazon Salon. [56:36] – Elena explains what she was looking for when she hired her team. [59:15] – It's going to be interesting to witness what kind of impacts Amazon Salon has on the industry! [1:00:36] – Elena offers some closing remarks regarding Amazon Salon and how it should be embraced. [1:02:10] – Where can listeners find Elena and/or the Amazon Salon online? [1:04:59] – Thank you for being on the show, Elena!   Links and Resources Grow My Salon Business Clubhouse @antonywhitaker Elena Lavagni Neville Hair and Beauty Amazon Salon’s Instagram Page | Elena’s Instagram Page  

I like to say that all my guests have something special that they bring to the podcast.  Most of them are hairdressers, or started out as hairdressers and then maybe have gone off in another direction.  But sometimes there are people in our industry that have made a huge impact and contribution to hairdressing even though they have never stood behind the chair with a column of clients.  My guest today is one such person, his name is Winn Claybaugh and he has made and continues to make an extraordinary contribution to the hairdressing industry. Amongst many other things is a proud father, motivational speaker, podcaster, author or the book ‘Be Nice or Else’ and the Dean and Co-Founder of Paul Mitchell Schools.  In today’s podcast we discuss: What leadership is… Who is responsible for motivation The importance of consciously creating a culture …and we even briefly touch on ‘Gilligan's Island’  In this episode: [0:01:34] An introduction to today’s guest, Winn Claybaugh, and the focus of today’s show. [0:03:50] Winn’s childhood celebrity crush. [0:04:42] The love Winn has for his job, and the beauty industry in general. [0:06:10] How Winn ended up in the salon business, and what his first experience of owning a salon was like. [0:07:55] Growth that Paul Mitchell has experienced over the years, and the impetus behind Winn’s co-founding of them. [0:09:26] The culture of continuous learning that Winn believes is so important. [0:10:36] Desperation that motivated Winn to seek out mentors, and how the conversations he had with them led him to become a motivational speaker himself. [0:13:18] Conversation, and how our society has degraded this art form. [0:15:24] Why Winn’s chose Vidal Sassoon as the first guest on his podcast, and the valuable lessons he learned from him. [0:17:00] The dangers of ego. [0:17:43] Winn shares some of his favourite guests that he has interviewed. [0:19:25] A memorable moment from one of Winn’s podcast episodes, relating to mental health. [0:20:30] Stigma that surrounds mental illness. [0:21:56] Drug addiction issues that have impacts Winn’s life, and his first experience of sharing that information publicly. [0:25:00] Work that Winn has to constantly do in order to stay clean. [0:26:40] How being a dad has profoundly changed Winn’s life for the better. [0:28:18] Winn’s disciplined morning routine. [0:29:22] The type of leader that Winn is. [0:30:20] Magic Johnson’s opinion on motivating a team. [0:32:52] Examples of small things that, if done consistently, will lead to a successful salon and a happy life. [0:35:20] How Winn maintains the positivity that he projects into the world. [0:37:20] The importance of deciding what type of culture you want to create before it creates itself. [0:38:10] Three human needs which Winn has built his businesses on safety, belonging, and purpose. [0:40:50] How defining your purpose will help your salon stand out. [0:42:45] Why Winn is optimistic about this generation and excited about the changes that they are bringing about. [0:45:40] Connections and education that Winn would like to see more of in the future. [0:48:00] If you put in the work and love the industry, you’ll reap the rewards.   Links and Resources:   Grow My Salon Business Club House @antonywhitaker    Winn Claybaugh Website | Facebook | Twitter | Instagram | LinkedIn | Book | Podcast        

The world over the salon industry is a collection of small businesses, and in many cases, the owners of those businesses are often overwhelmed with issues around employment law, tax, health and safety updates, changing legislation, and a raft of other challenges as well as all the other fun stuff that comes with being a small business owner.  Luckily, in many countries, we are supported by industry associations that are there to offer information, support and guidance to help salon owners navigate their way through the maze as well as offering solutions and a sense of community.   Today's podcast is the second in a series of ‘three’ episodes where we talk to the key representatives of associations in the United Kingdom, the United States and Australia to get an overview of the hairdressing industry in each of their respective countries, the challenges they face and the solutions they have.   My guest today is Steve Sleeper, who is the Executive Director of the Professional Beauty Association, otherwise known as the P.B.A… and in today’s podcast we will discuss the hairdressing industry in the American market    In This Episode: [02:17] Welcome to the show, Steve! [03:52] Steve shares his background and how he ended up in the beauty industry. [05:17] What is the purpose of an association like P.B.A? [07:23] Steve discusses how the association is funded. [11:02] P.B.A is a national trade association with no individual state chapters. [13:33] Has COVID driven people to your door to become members? [16:42] Steve speaks about how the pandemic has affected the beauty industry. [19:20] What is the ballpark number of salons in the United States? [21:14] Steve believes the pandemic hit the independent salon business models harder than some other business models. [24:49] Steve talks about the state licensing you need in the U.S and the increase in people getting apprenticeships to learn more after cosmetology school. [27:20] What percentage of people go through beauty school and work in the industry for a long period? [30:46] Steve discusses how many independent salons versus employee-based salons there are in the United States. [34:18] Steve shares whether he believes independent salons are good for the beauty industry. [37:36] Steve believes that new stylists that have graduated from school need to go into a salon to learn before they take the step to becoming an independent salon owner. [38:47] In ten years, what do you think the hairdressing industry will look like? [41:45] Steve talks about the partnership business model and its work in the beauty industry. [45:08] Steve guesses that over 50% of salons now are doing the online booking and other software. [47:31] A certain percentage of clientele will stick with having their stylist come to them instead of going back to salons. [51:06] Does the P.B.A have the ability to impact the government level to help get changes through? [53:51] Steve speaks about what the P.B.A does to help elevate the industry. [55:34] What benefits do the hairdressers get from day one when working in a salon? [57:30] Steve shares what he believes is the best thing about the beauty industry in the United States. [58:41] Steve wants everyone to think about joining your association so you can stay abreast of what is going on in the industry. [1:00:11] Thank you for being on the show! Links and Resources Grow My Salon Business Club House @antonywhitaker    Steve Sleeper Professional Beauty Association Facebook | Twitter | LinkedIn | Instagram | YouTube

As I am recording this it’s coming up to the end of May and in case you don’t know May has been Mental Health awareness month.    Earlier this month I hosted a room on Clubhouse that we recorded and the topic was “Hairdressers and mental Health”.    Many people shy away from discussing mental health openly as there are often stigmas attached to doing so but I am fortunate enough to have two wonderful human beings join me on this Clubhouse recording to talk openly and honestly about the importance of establishing good mental health.    They are Nina Kovner from Passion squared in the United States and Neil Moodie a high profile London based editorial stylist and both of them have like many of us grappled with their own mental health issues and are sharing their experiences today to help create better awareness and understanding of issues around mental health.   It’s an important podcast so I hope you take the time to listen and I hope you enjoy it…    In This Episode: [03:55] Welcome to the show, Nina and Neil! [05:34] Nina shares her background and answers how you know the difference between feeling low and genuinely depressed? [09:27] Neil shares his background and his experience with mental health. [15:07] Are mental health issues hereditary? If your parents suffered from it, does it mean you will too? [19:15] Nina discusses being a workaholic and how burnout was a trigger for her depression. [23:17] Neil speaks about how his anxiety shows up in his life daily and how he deals with it. [27:48] Do you take medication to even out the chemical imbalance? [30:23] Nina adds her insights into what the medication does for her. [32:17] Nina believes that alcohol and illegal drugs are a way to mask the issues. [36:28] They discuss how marijuana has changed over the years and how strong it is now because it's being grown chemically instead of naturally. [38:21] They talk about the psychedelic drugs produced in the 60s and 70s to help people but then were criminalized. [41:35] Nina says that it is one day at a time that allows you to take the next step. [41:58] What role does diet and exercise play in good mental health? [46:36] Nina says there is no question that food and movement affect your chemistry. [48:58] Neil shares some things that might work for people who have a mental illness. [51:53] Nina discusses how social media can worsen mental health if you don't shut it down. [53:37] Social media is a tool, but it's not a 24/7 thing. [54:47] Neil says he has a love-hate relationship with social media and shares that sometimes it can trigger his anxiety. [58:15] Nina speaks about how a hairdresser can reach out and signs that can identify folks who need help. [1:01:43] Neil talks about how important it is to have a safe space for people to talk about their feelings. [1:06:38] Nina agrees with Neil that talking about things is helpful as long as you have healthy boundaries. [1:09:00] Thank you so much for talking about this with us. Links and Resources Grow My Salon Business Club House @antonywhitaker  Nina Kovner Passion Squared Facebook | Twitter | Instagram | YouTube Neil Moodie Neil Moodie Instagram | YouTube | Facebook | Twitter

The salon industry is predominately a collection of small businesses, and in many cases, the owners of those businesses are often overwhelmed with tax and legal issues, health and safety updates, and a raft of employment problems, as well as all the other fun stuff that comes with being a small business owner.  Luckily, in many countries, we are supported by industry associations that are there to help owners navigate their way through the maze and offer solutions and a sense of community.   This podcast is the first in a series of 'three' episodes where we talk to the key representatives of associations in the United Kingdom, the United States, and Australia to get an overview of the hairdressing industry in each of their respective countries, the challenges they face and the solutions they have.   My guest on today's podcast is Sandy Chong; she is the Chief Executive Officer of the Australian Hairdressing Council.  In this podcast, we discuss the hairdressing industry in the Australian market.  In This Episode: [02:51] Welcome to the show, Sandy! [03:24] Sandy shares her background and what she is doing now. [05:19] Sandy explains what the Australian Hairdressing Council (AHC} is and what they do. [07:38] What percentage of the salons in Australia are a part of the AHC. [10:14] Sandy says that Australia is trying desperately to find quality hairdressers because they have a shortage right now. [12:00] Is there a shortage of hairdressers, or are there too many salons fighting over the hairdressers that are available? [14:51] They talk about how many hairstylists and how many salons there are in Australia. [16:30] What is the average size in terms of staffing levels throughout the country? [18:05] Sandy discusses which model is more prevalent: the apprenticeship or the school-based. [21:15] Sandy believes all industries are changing, and work-life balance is the key thing people are looking for. [22:10] How is the salon business model changing in Australia?  [24:15] Sandy speaks about salon suites and how many stylists are gravitating toward them. [26:52] Are the rules governing stylists different from state to state in Australia? [29:01] Sandy shares the employee benefits available in Australia. [31:48] They get paid 17 and a half percent to take a holiday, which is more than they get paid when they work. [32:48] What is a ballpark on what stylists make per hour in Australia? [35:52] Making three times your weekly wage allows you to receive a commission. [38:19] Sandy discusses the impact that organizations like AHC make on the industry. [41:01] Are hairdressers respected in Australia, or do they get dismissed as frivolous? [43:16] Sandy speaks about how they are making hairdressing a career of choice with parents, schools, and students. [45:14] Sandy talks about the things that she likes about the hair industry in Australia. [47:15] Thank you for being on the show! Links and Resources Grow My Salon Business Club House @antonywhitaker    Sandy Chong SUKI The Australian Hairdressing Council Facebook | Instagram    

My guest on the show today is Ashley Toliver Williams. She is a salon owner, educator and entrepreneur from Houston Texas and she has a passion and commitment to the industry that is refreshing no matter where you are from.… so listen up, this is another great episode… In today’s podcast we discuss: Changing the reputation of the salon industry Where salon owners should be focusing their time The responsibility to train your team to be better humans as well as better hairdressers and… What is ‘salon culture’ and how do you create it And lots more!   In This Episode: [01:58] Welcome to the show, Ashley! [02:30] Ashley shares her background and her journey through the hair industry. [06:03] What do you do for fun? [08:30] Ashley discusses what she tells salon managers and owners about what they need to be focused on right now and tells a story around this. [14:22] Antony talks about the difference between the salon side of being a salon owner and the business side of the business.  [16:38] Ashley shares why she chose the words: Changing the world view of professional stylists and salons. [19:36] Ashley believes that the professional hairdresser can change the world, and she explains why. [22:43] What do you think are the biggest challenges that face salon owners today? [25:18] Ashley discusses what she thinks about the new business model of salon suites and the independent salons. [29:42] What type of business model do you have in your salon? [30:51] Ashley shares what she believes makes a successful salon with a commission-based business model. [34:32] Ashley believes that hairdressers have to be consistent to be successful. [35:56] “The successful people in this industry own their business behind the chair, regardless of how they’re paid or what their responsibility level is.”  [37:30] Ashley talks about working smarter, not harder, and how many people don’t understand it. [41:06] “People need to step up and own the space of leadership they are in.” [42:49] What does the apprenticeship in your salon look like? [45:35] Ashley shares what they do to train the human, not the stylist. [48:12] What are you looking for when you need to hire new stylists? [52:44] Ashley talks about how she defines culture and how she built the culture in her salon. [55:49] Ashley shares the top three key performance indicators that she looks at in her business with her team members. [1:00:43] Ashley explains what she means by their care factor matrix and what they are looking for. [1:03:24] Thank you so much for being on the show!   Links and Resources Register for my FREE masterclass 'The 5 Steps to Unlock your Salon's Potential'  Grow My Salon Business Club House @antonywhitaker    Ashley Toliver Williams Fringe Salon & Beauty Bar Fuse Republic @fuserepublic Facebook | Instagram @ashleytoliverwilliams Instagram

Today's podcast is a little different than usual, I thought we could mix it up a bit by not having my normal format of interviewing one guest on the show but instead sharing a recording of a Clubhouse event that I did a couple of weeks back. This episode features James Alba, a New Jersey-based salon owner of the Bhive Salon, Fry Taylor from the UK, a Co-Founder of Green Salon Collective, and Mark Budihas from Green Circle Salons. Listen in as we discuss how hairdressers can help save the planet by making decisions that reduce their environmental impact. by making small changes to how they think about not just the waste that we generate but also by supporting other businesses that have sound green credentials.   In This Episode: [01:31] Welcome to the room! [02:12] How Hairdressers Can Help Save the Planet is the topic of today’s conversation. [05:24] James, what are some simple things that salons can do to take some eco steps? [07:54] Mark discusses some things that salons need to change. [10:24] Fry speaks about some things that the Green Salon Collective is doing to recycle the waste streams in their salons. [14:21] Fry talks about some of the positive things they have seen in the UK. [16:26] Mark agrees with what Fry said and shares some things he has seen. [18:45] Mark, do you believe it is a more generational thing?  [21:21] James speaks about what going green looks like for a salon’s bottom line. [23:44] James talks about social media and how his posts have impacted his clients. [25:56] Fry shares the resistance points he has come across with salon owners in the UK. [27:48] Mark says the resistance he hears is about the space in the salon. [31:04] Mark talks about fees and the idea of charging more for services to make going green work. [34:26] Fry, do you like to include the fee in the price or keep it separate? [36:24] James says they use a hybrid of both, including the fee and keeping it separate. [38:59] Mark discusses two things that salons can do right now. [40:38] Fry speaks about checking out the people you do business with. [43:06] Fry talks about an oil spill they had where he lives in Ireland and how the Green Salon Collective helped contain the oil with hair booms. [46:00] What is the key to making going green sexy? How do you sell it? [51:50] Fry shares how important it is for salons to be affiliated with product brands that are eco-friendly and more sustainable. [54:17] Mark talks about product manufacturers helping to drive the movement. [57:05] James speaks about where he believes salons will look like ten years from now. [58:00] Fry shares what he thinks the salons of the future will look like. [58:57] Mark talks about what he believes salons will look like in ten years. [1:00:08] Thank you guys for being on the show!   Links and Resources Grow My Salon Business Club House @antonywhitaker Kiss the ground movie Seaspiracy Green Circle Salons Green Salon Collective James Alba  

Most people I interview on the podcast fit into a specific category, they are either an editorial or celebrity hairstylist, a colourist, a barber, the founder of some new industry technology, or perhaps they have founded a new business model, or are an educator, a product developer, a salon owner, or represent some other industry niche where they have achieved success. But my guests on today's podcast are Ted Gibson and his husband and partner Jason Backe who have pretty well ticked all those boxes successfully… And Ted also has this other accolade that follows him around of being the most expensive hairdresser…    In today’s podcast we discuss: The Ted Gibson salon business model. The decision to close the Manhattan salon. The Amazon Salon… and Salon design and the client experience. And so much more!   In This Episode: [01:44] Welcome to the show, Ted and Jason! [04:30] Jason shares his background and his journey to where he is now. [05:51] Ted shares his background and his journey to where he is today. [07:59] How do you divvy up responsibilities in the businesses you are partners in? [10:49] Ted talks about being a beauty instructor and who he could work closely with. [13:57] Ted, when did you transition into editorial work? [16:36] Jason worked for John English before moving to New York for an opportunity for Ted. [19:30] Jason was able to get a job in New York working with Aveda and soon became an instructor. [21:07] Ted discusses the transition from editorial work to becoming a celebrity stylist. [24:35] Ted speaks about becoming Angelina Jolie's hairdresser. [29:56] Whose idea was it to open your own salons? [32:32] Ted discusses why they closed the three salons that they opened in 2016. [35:18] The changing culture in the beauty industry was a catalyst for them closing their salons. [38:10] Jason shares when they told their employees they were closing the salon. [41:48] They talk about what they did after they closed the salon. [42:41] Jason speaks about their move to L.A. and why they moved. [45:24] Listen, as they discuss the new salon concept they opened in L.A. called Starring by Ted Gibson. [47:17] Jason shares about opening the first Amazon salon and the retail they sell online. [49:13] They don't answer the phone because they want people to book online; they rent chairs and only sell products by Q.R. code. [53:20] What technology does the new salon have that sets it apart from other salons? [56:24] They can change the light in the cloud by asking Alexa to do it. [57:06] Who came up with the design for the salon? [1:00:15] Ted shares how much he charges for haircuts across the board and why he charges that amount. [1:01:52] Jason says that Ted wants to give women the Angelina Jolie experience and give them the chance to experience something unique. [1:05:01] Most of the people who come to Ted are for special occasions. [1:07:02] Jason shares the new non-profit he and Ted have created called The Worth up Alliance. [1:10:27] During the pandemic, the beauty industry had very few resources, and it decimated many small businesses. [01:11:39] Any final words to leave with the listeners? [01:12:34] Jason shared his first thoughts when he walked into beauty school for the first time.   Links and Resources Grow My Salon Business  Find Ted Gibson and Jason Backe Ted Gibson The Worth Up Alliance Starring by Ted Gibson Ted’s Instagram  Jason’s Instagram

There are many things to love about this industry, but one thing that I really love is the potential that it has to take you on a journey and enable you to go off in all sorts of different directions, whether it's as an educator, a salon or school owner, an editorial hairdresser or to work in the product sales or corporate side of the industry.  My guest today is Jason Yates, who started out as an apprentice hairdresser in a salon in Stoke-on-Trent, which is a city in the North of England, and he now lives in California and is at 46 years of age the Global President of John Paul Mitchell Systems.  To put it simply, 'that is one heck of a journey!' And I don't know of anyone else who is now president of a global company that turns over in excess of a billion dollars that started out sweeping the floor and shampooing hair.  In today's podcast, we talk about Jason's journey to the top as well as… The importance of saying yes to every opportunity. Having mentors in your life. The future of product distribution in the professional salon business. Leadership.   And lots more!   In This Episode: [01:57] Welcome to the show, Jason! [03:40] Jason shares his background and his journey to John Paul Mitchell Systems. [05:07] Why did you decide at fifteen to become a hairdresser? [08:16] Jason talks about what came after his apprenticeship. [11:05] By his early 20s, he had a lot of responsibility and learned how to manage people. [11:27] Jason discusses a competition he entered that changed the path of his career. [14:38] He left Schwarzkopf and took one of the biggest opportunities of his life and never looked back. [16:29] Jason speaks about being involved with the marketing of the Farouk Systems brand. [19:22] Jason shares what pushed him to decide to come to the US and work with Farouk. [22:08] He thought he made a mistake the first few weeks he was in America, but in the end, it worked out. [23:31] What is the biggest difference between working in the UK versus the US? [24:37] After three years of doing non-stop hair shows, how was the transition to a corporate position? [26:52] Jason discusses talking to Farouk about selling products to distributors, and after a few years, he became VP of Sales for Farouk Systems. [29:14] Jason believes relationships have pushed his career to where it is today. [32:03] Listen as Jason talks about his transition to John Paul Mitchell Systems from Farouk. [35:22] Jason shares getting interviewed by the heads at JPMS to see if he was a good fit for their company. [37:44] In just over five years, JPMS made Jason the COO and in line for the CEO position. [39:57] Do you ever feel out of your depth while running this multi-billion dollar company? [41:57] Relationships are what Jason believes are his greatest strength. [42:40] What drives you? [43:44] Jason wishes he was better at updos. [44:20] Jason believes that it's vital for corporate leaders at JPMS to have a background in hairdressing because they know the culture. [45:41] How important is it to have mentors in your career? [47:00] Jason shares what he learned from John English at the beginning of his career. [48:30] Jason talks about what he learned from working with Farouk. [51:29] Trust but verify is something he has learned from Luke. [53:07] How has John Paul mentored or molded you? [55:24] Jason shares what the JPMS is focusing on in the future to make the world a better place. [58:58] Antony talks about some movies that John Paul is involved with or producing. [1:00:13] Jason says that JPMS is the best-kept secret in the industry. [1:01:27] What do you think about the change in new business models, and how will that affect product brands? [1:04:27] Jason believes some salons will still have shelves of retail products, but more will offer virtual retail products in their online stores. [1:07:33] Antony discusses the Amazon professional hair product model. [1:08:58] What type of hair products do you see in the future? [1:10:30] Thank you so much for being on the show!   Links and Resources Grow My Salon Business  Club House @antonywhitaker Kiss the ground movie Seaspiracy Find Jason: Jason Yates LinkedIn John Paul Mitchell Systems

With the podcast, I consciously strive to have a diverse range of guests, because if I were you, I’d want the full gamut of what the industry at large has to offer. Some guests are inspiring in their creativity, others are inspiring in their business acumen, others are inspiring in the technology that they bring to the industry and others are people who inspire me, and hopefully you, for their contribution they make through this industry to a higher purpose and ultimately to make the world a better place.  I think that today's guest comes under that category because he has selflessly taken on a cause that most of us don’t want to talk about, but it needs to be talked about.  Most people, at some point in their life, will say something like, ‘something needs to be done about it … or ‘someone needs to do something about it’… But today's guest has selflessly put his hand up to be that someone. His name is Tom Chapman, and amongst other things, he is a hairdresser, barber, educator and founder of “The Lions Barber Collective” which is an international collection of barbers who have come together to help raise awareness for the prevention of suicide. In today’s podcast we will discuss: The unique position that barbers are in when it comes to raising awareness about suicide and mental health. …We will talk about The Movie…titled ’The £1.7 million haircut’ …and How to ask someone if they are feeling okay, and what to do about it if they aren’t And lots more!     In This Episode: [02:30] Welcome to the show, Tom! [03:06] Tom shares his background and his interesting and exciting journey. [05:56] What happened in your life that caused you to take up the task of raising awareness for the prevention of suicide? [08:33] Tom speaks about being at a friend's funeral and seeing how many people loved him but didn't know he was contemplating his own life. [09:47] Listen as Tom discusses how The Lion Barber Collective for suicide awareness got started. [12:30 Antony speaks about the image that Tom invoked of the pain and anguish on the people's faces at the funeral. [14:48] Tom shares the training they give barbers in how to recognize symptoms of mental health. [17:11] Tom talks about asking the questions, How has your mental health been? Post pandemic versus pre-pandemic? [19:14] How have you maintained the rage, sold your business, and made this your life's crusade? [22:02] Tom says he has always believed this was the right path for him, and seeing the impact they've had on people is the reason he keeps doing it. [25:44] Is the children's book you are writing about mental health? [27:53] "Failure is an event, not a person."  [28:27] A pivotal moment for him in his career was when he was asked to do barbering education. [30:49] How did the movie come about, and why is it called' The £1.7 million haircut'? [32:04] Tom talks about the content of the film. [36:03] Antony discusses what he learned from the movie and the impact Tom had on the audience when he was doing hair and talking about suicide. [39:39] Tom shares the statistics that men are more likely to commit suicide and why. [43:03] Tom discusses The Lion Barber Collective charity he created. [45:54] Tom speaks about the training he developed around mental health. [49:21] The idea is to bridge the gap in the communities they serve and the available resources. [51:02] Does the way you look make it easier for people to talk to you about their mental health? [54:33] Tom believes that getting recognition from celebrities gives them credibility and allows them to get more funds and grants. [56:04] If you are a barber or hair professional, how do we get involved with your charity? [57:50] Tom talks about his charity being funded by donations and who donates. [59:19] Does the fact that you physically touch men while cutting their hair break down their walls and make it easier for them to talk to you? [1:03:53] Tom discusses how people who are in the throes of mental health issues don't think about the impact their death will have on their family and friends. [1:06:57] What should you say to a client in your chair that you feel might be thinking about suicide? [1:08:57] Tom shares how many countries The Lion Barber Collective is in. [1:09:47] Thank you for being on the show!   Links and Resources Grow My Salon Business  Club House @antonywhitaker   Find Tom Chapman The Lions Barber Collective The £1.7 Million Haircut Barber Talk podcast Barber Talk Lite Training TED talk Barber Talk: Taking Pride in Men's Mental Health Facebook | Twitter | Instagram | LinkedIn  

I often get emails from listeners asking me questions and suggesting topics or even potential guests for the podcast. I decided on the topic for this week's podcast because of an email I was sent from a salon owner who wrote to me … and I am going to read the essence of what she said… “How does a traditional Salon transition to dealing with an ever-growing trend of team members who have been employees and who now drift to working from home, renting chairs and other forms of autonomy? How do you maintain the branding of your business, any kind of order and good management when your employees want to set their own schedule, choose the hours they work, who they serve, choose the clients that they want, choose the brands they use, and wear what they want, etc.” So that was her question and I know that this is how many salon owners feel, so first understand that you are not alone, it’s a real issue, and COVID has made it even more of an issue as the traditional ways of doing business have been put under even more pressure.  In today’s podcast, I’m going to answer the question in two stages and then dig deeper into: The need to accept changes in business models. The need to look at the bigger picture and see how the industry is changing. Who is Gen Z? What are the needs and expectations of Gen Z?   And lots more!   In This Episode: [00:34] Welcome to the show! [02:29] Antony discusses the first stage of his answer to the listener's email. [05:23] The second stage is to look at the bigger picture and see how the industry is changing. [08:24] Who is Gen Z? [09:51] Antony talks about what makes Gen Z different from the generations that came before. [12:50] What are the typical character traits of Gen Z? What are their needs and expectations? [15:34] You need to think about it from the perspective of Gen Z employees and consumers that are Gen Z. [16:21] Gen Z values individual expression. [17:28] This generation values inclusivity and diversity. [20:08] The last of the five points is that Gen Z expects brands to take a stand. [22:45] People want to feel like they belong and are part of something bigger than themselves. [24:18] Thank you for listening!   Links and Resources Grow My Salon Business  Club House @antonywhitaker

It’s always interesting how people find their way into this industry and for some of them, it’s not a case of they found hairdressing as much as hairdressing found them…  Before I push the record button, I often prep my podcast guest by telling them that most of the times the listener is not that interested in their life story, but that what you want to know as a listener is “what can I learn from this that will help me in business” and I believe that to be true.  But sometimes their life story is compelling and how they think and the decisions they have made as they have navigated their career is really interesting and full of life lessons, especially for young hairdressers.  It’s like, there was a moment in their life, where they were at a crossroads… and they could have turned right but they turned left instead… and that puts them on a path that is perfect for them, but perhaps it's a path that they had probably never imagined… And then the rest is history.  Anyway, I think that today's guest is a bit like that. He had to leave home at 17 and to support himself he did numerous jobs from bartending and stacking shelves in a supermarket …  Then, one day, he spotted an advertisement in a local Toni & Guy salon for a hair assistant; he applied, and that was the beginning of an amazing career that has taken him to the top of the pile when it comes to being an editorial session stylist. His name is Anthony Turner, and he has gone on to build a reputation as one of the very best in the business working on the biggest fashion week shows, with the biggest magazines, models and designers… In today’s podcast we will discuss: Anthony's journey and the decisions he made along the way The need to have courage and take risks Where his creativity comes from And the lessons he’s learnt along the way And lots more! I hope you enjoy listening to Anthony as much as I do…   In This Episode: [02:50] Welcome to the show, Anthony! [03:30] Anthony shares a time when he had to make a decision and what happened once he made that decision. [06:12] Anthony says the decision he made changed his life. [07:53] Anthony speaks about his background. [09:57] Anthony talks about how tough the area he grew up in was and how poor they were. [13:10] He says that it only got tougher as he got older. [13:43] Listen as Anthony shares how he got into the beauty industry. [15:24] He was seventeen when he got kicked out of his home for being gay. [18:30] Anthony talks about what sparked his interest in fashion. [20:17] Anthony felt like he was the problem child of the salon he worked at, but the owner pointed him in the direction he needed to go. [21:57] What was the most important thing you learned about being a salon stylist? [24:29] Anthony says the most important thing was to know the rules so he could break the rules. [25:16] Anthony shares how he met Guido and went to work for him. [28:36] Anthony discusses moving to New York to work with Guido and how afraid he was to leap. [31:29] Anthony doesn’t believe that he actually started working in hairdressing until he went to work for Guido. [35:29] At what point did you decide to go out on your own and leave Guido’s employ? [38:46] Anthony speaks about staying in New York and how beneficial that was for him because he got into E-Commerce. [41:43] His grandfather got sick with cancer, so he moved back to England to be close to his family. [43:13] Anthony shares the differences between doing hair in New York and doing hair in London. [45:40] Anthony discusses what element is always in his work. [50:52] Anthony talks about his process and how he creates the look for the shows he does. [53:07] Anthony says you need to learn about everything to be an editorial hairdresser. [55:25] What part of being an editorial hairdresser do you love? [57:21] Anthony discusses his career highlight so far. [58:52] Anthony says that working with Raf Simons has changed how he works and the way he thinks. [1:00:10] Whose shows have you done? [1:01:34] Anthony speaks about doing a digital crop of Giselle’s hair and how he did it. [1:04:18] Anthony shares working as an illustrator and how much he loves art. [1:07:10] Does hair influence the illustrations, or do the illustrations influence how you do hair? [1:09:18] What makes a good editorial hairstylist? [1:10:48] What do young hairdressers do wrong that keeps them from being editorial hairstylists? [1:13:35] Anthony believes it takes courage because, in a shoot, you are creating a character. [1:15:30] Anthony shares some final words with the listeners. [1:17:23] Thank you for being on the show! Links and Resources Grow My Salon Business    Episode 40 Part 1 with Guido Episode 41 Part 2 with Guido   Anthony Turner: @anthonyturnerhair Instagram @anthonyturner_illustration Instagram

Oftentimes on the podcast, I talk about the changes that are happening in the industry and particularly the ever-evolving business models.  In the United States, the Salon Suite or Studio as some prefer to call it has had a massive impact on hairdressing and how hairdressers work and that model is influencing salons in many countries. The biggest operator of salon suites is Sola Salon Suites and their very first suite operator was Kim Bennet and so it’s a real pleasure to have Kim as my guest today and get a really good insight into how having a salon suite works from someone who has been doing it for 17 years.  In today’s podcast we discuss: The salon suite business model Who is and isn’t suited to opening a salon suite/studio of their own What are the advantages and disadvantages  And lots more!   In This Episode: [01:45] Welcome to the show, Kim! [02:25] Kim shares her background. [03:21] Kim speaks about how she got started with Sola Salon Studios. [05:18] Did the salon suite model exist when you first got started? [07:41] Kim discusses the founders of Sola Salon Studios. [10:04] Kim shares the Sola business model. [11:00] Antony talks about why the salon suite model isn't for him. [13:19] Kim shares why the salon suite works for her. [16:33] Kim discusses wanting to give her clients a better experience, and to do that, she wanted the studio model. [19:46] Kim speaks about evolving over the years and how her business evolved with her. [22:59] Were there any challenges that stood out to you since you were new to the salon suite model? [26:34] Kim shares how Sola stylists handle their guest's arrivals because they don't have receptionists. [29:18] Kim discusses the matrix on how many studio suite stylists decided they didn't like the business model. [31:16] In Kim's experience, when she saw people leave Sola, they were usually becoming salon owners. [34:03] Listen as Kim speaks about who might not be a great studio suite owner. [37:31] Kim says that competition between suites around pricing isn't something that happens at Sola. [39:57] Do you get walk-ins with the studio suite model? [41:10] Kim talks about what she misses about the traditional salon model. [43:38] Kim discusses what clients have told her about missing the traditional salon experience. [45:55] When it comes to retail, some don't want the hassle of it, and others see the benefits and profits from selling products. [48:03] What is the average cost of a studio suite? [53:07] The most important business model is the one that works best for you. [57:10] Kim says that social media is huge in the salon suite entrepreneurial mindset. [1:01:20] Kim discusses the age-old challenge of stylists taking their clients with them when they leave. [1:04:16] Who is training the new generation of hairstylists? [1:06:59] Thank you so much for being on the show!   Links and Resources Grow My Salon Business    Kim Bennett Kim Bennett Studios @kimi_kisses Instagram | Facebook

I am a great believer in using technology to help you succeed in business, unfortunately, though the hairdressing industry is sometimes slow in embracing technology to help them be more successful. From a salon owners point of view, it's important to maximise efficiency in every area of the business and to use technology to help your salon run more efficiently and ultimately be more profitable. My guest on today's Podcast is Tom Bentley-Taylor, who is VP of sales and partnerships at Vish, which is a colour management software app. As a former salon owner, if I had a salon today, I would definitely be using colour management software as not only will it save you money, but it will also make you a better colourist.  In today's podcast, we will discuss: What colour management software does and why salons should use it. How the Vish App works and The pricing of hair colour services And lots more!   In This Episode: [02:49] Welcome to the show, Tom! [03:15] Tom shares his background and his journey into the industry. [06:07] What is Vish, and what do they do? [08:34] Tom speaks about how he got involved with Vish. [12:50] Tom explains how Vish adjusts the amount of colour used on any given client. [14:57] Vish keeps colour incredibly consistent. [17:31] How do you get around the fact that you might need multiple bowls with multiple colours? [19:48] Tom discusses how Vish sets a threshold and then for every gram you go over gives an additional charge. [22:52] After you weigh the colour, what is the next step? [25:07] Vish is an iPad-based app with a Bluetooth rechargeable scale. [28:14] In the US, Vish connects to over 200 points of sale systems. [29:13] Where did the name Vish come from? [30:10] Tom talks about the analytics involved with Vish. [33:01] You've got waste in your bowl and waste on the head; extra training may be required. [35:26] Vish is changing the dialogue. It's the solution to colour waste. [37:28] Tom shares the financial savings he has seen Vish give back to the salons. [38:56] Vish can bring the percentage of waste down to about 5%. [40:39] What is the cost to salons to use Vish? [44:08] Tom sums up Vish's point of difference. [45:35] Tom discusses the challenges he finds when talking about the Vish program with salon owners. [48:33] There is some fear involved because stylists don't want to be held accountable for too much waste. [51:09] Tom speaks about pricing and how commissions should be paid. [53:12] Does Vish have a way of adjusting the price on a tube of colour? [55:40] This product is a game-changer when it comes to the product cost. [57:12] Thank you for being on the show! Links and Resources Grow My Salon Business    Tom Bentley-Taylor Vish Facebook | LinkedIn | Instagram 

I talk with many salon owners all over the world and one conversation that is constantly coming up these days is about the changing business models in the industry and that there is a shift towards more self-employed or individual contractors and that is happening in many countries.    There are lots of things driving these changes and I love seeing how some people see it as opportunities to start businesses that break the traditional mould.    My guest today on today's Podcast is one such person. Her name is Lacey Hunter Felton, she is co-founder of London based business ‘Hunter Collective’ and she is one of those entrepreneurs that is reinventing the traditional hairdressing business model.     In today’s podcast we will discuss: What the ‘Hunter Collective’ is the gap it fills in the industry The future of co-working spaces in the salon industry …and  Balancing business with raising a family And lots more!   In This Episode: [02:01] Welcome to the show, Lacey! [02:28] Lacey shares her background and what she is doing now. [03:20] What is Hunter Collective? [04:36] Lacey speaks about why she wanted to come up with a different business model. [07:05] Lacey discusses where she got the inspiration for Hunter Collective. [09:25] The digital design entrepreneurial working environment is what they looked at. [12:03] Lacey speaks about the definition of a team environment versus a working environment. [14:38] What’s the difference between renting a chair and what you have designed? [17:07] Lacey talks about the monthly fee they charge for their membership. [18:53] What is your target market? [20:33] Lacey shares some hurdles they had to overcome when building Hunter Collective. [25:09] Lacey explains how they justify the prices they charge. [26:58] Lacey has found that their model puts the freelancer at the center. [29:40] How important is the social media component to the freelancing culture that Hunter Collective represents? [34:04] Lacey discusses what she tells people who believe her model isn’t helping the hairdresser community. [37:43] Lacey speaks about how the pandemic has impacted her business. [41:35] How does it work when manufacturers use the building for education? [42:58] Hunter Collective is also an event space. [45:03] Lacey discusses their expansion plans and building their own online technology. [47:12] Where do you see the business model evolving in the industry? [50:00] Lacey speaks about balancing being a business owner and a mom to two young children. [51:52] Most of the people who work at Hunter Collective are parents, and it allows them to be successful but only works a couple of days. [54:31] Lacey shares the programs and structures she has in place that allows her to be home with her children, but the business still runs without her. [58:52] Lacey shares some final thoughts with the listeners. [1:00:12] Lacey, thank you so much for being on the show.   Links and Resources Grow My Salon Business    Lacey Hunter Felton Hunter Collective Instagram | Facebook | Twitter | Instagram

No matter where in the world you live, the last 12 months have been a challenging time to be in business, and the bigger your business, the bigger the overhead and the bigger the responsibility that goes with it.    But, it’s also at times like this, when people and business are stretched to the max, that the years of good business management practices, good financial management and leadership will get you through it.     My guest on today's Podcast is Candy Shaw who along with her family has built a great business that stretches from salon to school and product manufacturer.    Candy wears many hats in this industry, and she has inspired and continues to inspire hairdressers everywhere.    Her salon is ‘The Jamison Shaw salon’ in Atlanta Georgia which was started by her father Jamison Shaw and is now a third-generation business that has not just survived the last 60 years but continued to grow and evolve and pivot throughout the years.   In today’s podcast we discuss: Salon productivity levels Running a salon during covid  What it takes to start a product company  Balancing business and family life And lots more!   In This Episode: [02:35] Welcome to the show, Candy! [05:27] Candy shares working with her husband and how they balance life and business. [07:02] What do you do when you aren’t doing hair? [09:25] Candy discusses growing up in a hairstyling family and being around it all the time. [11:47] Candy is planning to revamp and amp up her salon’s apprenticeship program. [13:20] Why is the culture in Georgia different from other areas? [16:29] Candy shares what is different with their business model today versus last year. [18:50] Candy speaks about her staff members being paid during the shutdown and how the salon model has handled the pandemic. [21:06] Why did you go to France to train to be a hairdresser? [24:38] Candy talks about where she got her Balayage training. [26:15] Candy discusses her productivity and how she can do 36 clients a day. [29:12] Because she is now semi-retired, she only does 15 to 18 a day. [31:09] Candy says that her father was the godfather of the hair industry. [33:24] What is a good stylist in your salon doing as far as client count? [36:08] Candy shares where her nickname Balay Lama came from. [37:39] Candy speaks about how her family has handled COVID. [38:56] Candy talks about some things they did after reopening, what worked and what didn’t. [42:10] The Jamison Shaw Salon has gone cashless, which helped greatly during the pandemic. [44:34] Candy’s first client gave her a $1000 tip to share with her staff after she reopened. [45:55] Were you able to capitalize on retail during the shutdown? [49:51] Candy is also a manufacturer, so for them, they have had a leg up because they could ship products out daily. [51:27] Candy talks about why she manufactured her own products and what the catalyst was. [54:37] The production started in her garage, and she shipped it from her home. [57:12] Candy believes that organization is her biggest strength. [57:38] What drives you? [59:46] Candy shares what she wishes she was better at. [1:01:40] Candy gives some advice to young women who want it all, business owners, mother, and wife. [1:03:56] Candy shares some final thoughts. [1:04:54] Thank you for being on the show!   Links and Resources Grow My Salon Business    Candy Shaw The Jamison Shaw Salon Sunlight Balayage YouTube | Instagram

We all have a story, a story about how we started and where hairdressing has taken us, and what we have learned along the way.  For some people, it's an amazing journey of discovery and exploration, and if they look back at where they started and where they have ended up, they could never have predicted that would have been their journey.  Today, my guest is Jessica Kramm, a young lady who has had an amazing and courageous journey that has taken her to different countries, forced her to learn new languages and embrace new cultures.  I first came across Jessica through social media because of the beautiful work that she did, and when I dug in a little deeper, I could see what a varied and interesting life she has had through her hairdressing career. In this episode, we discuss: The opportunities that a hairdressing career presents. What it's like for a western hairdresser to work in China… and Why it's important to have the courage to explore the opportunities that life presents. And lots more! In This Episode: [02:20] Welcome to the show, Jessica! [03:05] Jessica shares her background and her journey to hairdressing. [04:42] Jessica speaks about growing up in Germany and the falling of the Berlin wall. [07:06] How did growing up in a communist country impact your life and career? [09:35] Jessica discusses going to the beauty shop with her mom and how excited she got. [10:42] Jessica speaks about becoming a hairstylist. [13:29] Jessica about the movement that influenced her style of hairdressing. [16:51] Jessica discusses moving to China to do hair without knowing the language. [19:49] How many languages are you fluent in? [20:39] Jessica speaks about the community she found in communist China, which was like growing up in East Berlin. [24:04] Jessica describes the fashion in China at the time and how she embraced it in the way she did hair. [27:36] Jessica speaks about Beijing and Shanghai as special cities, very modern compared to other cities. [28:48] Is it easy to get a job in China when you come from another country? [30:58] Jessica shares how long it took her to learn the language and how she got along before she learned. [34:34] What did you like most working as a hairdresser in China? [37:02] Jessica speaks about what she learned in China that she believes others would benefit from. [40:01] Jessica talks about staff loyalty in China and how important it is to have better opportunities. [43:30] Every salon in China is open 10 am to 10 pm every day. [45:37] Jessica discusses why she moved to the Philippines from China. [47:31] Did working for so many years in China make it easier for you to teach in other Asian countries? [50:13] Jessica believes that in the early day's China was more influenced by how it looked, but they have now transitioned into the technical side of hairdressing. [51:50] What is Jessica Kramm Hair Education? [54:37] Jessica shares advice for young hairdressers about taking the risk and having courage. [59:14] Thank you so much for being on the show!   Links and Resources Grow My Salon Business  Jessica Kramm @Jessica_Kramm LinkedIn | Facebook | Instagram

There are very few job titles in the hairdressing world that carry with them the responsibility of not just keeping a legacy alive, but also having the courage to evolve and reinvent it to maintain its relevance in a fast-changing world.    Perhaps the most significant job that carries that responsibility is being the International creative director of Sassoon, a title that has only ever been held by 4 people: Roger Thompson, Christopher Brooker, Tim Hartley and Mark Hayes.    The Sassoon brand started when Vidal Sassoon opened his first salon in Bond St London in 1954 and here we are 66 years later and the Sassoon brand is still arguably at the top of the tree in many ways and still very much a major force to be reckoned with.   My guest on Today's podcast is a good friend and the current International Creative Director of Sassoon Salons and Schools Mark Hayes   In today’s podcast we discuss: What is creativity and how to direct the creative process How we can all contribute to making hairdressing a more desirable career choice… and  How training is changing with new attitudes and technology And lots more!   In This Episode: [02:05] Welcome to the show, Mark! [02:45] Mark shares how he has been handling the pandemic both personally and professionally. [06:06] Antony talks about how important communication with your team is for small salon owners during this time. [06:48] Mark discusses how Sassoon is keeping in contact with their stylists, clients, and teams in general. [09:36] Mark believes that come spring, they will be back to work and wants to be ready to hit the ground running. [11:01] Mark describes his definition of creativity. [13:43] Mark speaks about the Ted Talk with Mihaly Csikszentmihalyi on Flow. [16:16] Mark talks about a hairdresser he used to watch that had huge hands. [18:28] Mark shares the cuts he used to do on stage. [19:27] Antony says that he was always good at cutting hair but wasn't that great at finishing hair. [23:29] Antony speaks about clients walking away from hairdressers, putting their hands in their hair and bringing it to life by making it more their style. [24:30] The most successful people are the ones who have a connection to the person they are working on. [26:45] Mark believes you have to be aware that it is a collaboration between the stylists and the client. [29:32] Antony discusses a stylist he used to watch that brought an element of beauty that he didn't believe he could achieve. [30:44] Mark believes that it's a confidence thing more than a femininity thing. [33:00] Mark speaks about his role at Sassoon. [36:56] What excites you about hair these days? [38:36] Mark shares what excites him about his salon after all these years. [41:48] Mark discusses talking with young hairdressers about Sassoon's legacy. [43:49] Is there anything in hindsight that you wanted to explore that you haven't done over the years of your career? [47:33] Mark speaks about the hairdressers of Sassoon over the years. [49:28] Mark discusses the responsibility of being the International Creative Director of Sassoon. [52:16] Mark talks about the people he learned from over the years. [53:59] Mark shares what the industry needs to do to make hairdressing a career for more individuals. [57:05] Once you get people in the industry, you have to be able to keep them. [58:56] What does the Sassoon brand represent to GenX? [1:01:36] Mark discusses how technology is affecting the industry both in education and internally at Sassoon. [1:05:28] Antony talks about launching his new course and the diversity of people that have signed up for it. [1:08:51] Mark speaks about changing traditional salons' operations and their business models. [1:11:49] Mark believes that Vidal Sassoon was one of the industry's biggest disruptions during his time. [1:13:48] What is your biggest strength? Humor. [1:14:00] What drives you? Responsibility. [1:14:16] How do you reinvent yourself? Be true to yourself. [1:15:28] What is the biggest lesson you've learned? Be empathic. [1:15:53] How do you overcome adversity? Don't obsess over it. [1:16:18] What do you wish you were better at? I wish I were less impatient. [1:17:19] If you could go back and give the sixteen-year-old you advice, what would it be? Don't worry; you are good enough to be there. [1:18:56] Mark shares some final words. [1:20:30] Thank you for being on the show! Links and Resources Grow My Salon Business  YouTube Ted Talk with Mihaly Csikszentmihalyi Bonus Episode - Re-release of an interview with Mark Hayes recorded in 2015. Mark Hayes Mark Hayes @markhsassoon Instagram | Twitter | Pinterest

We work in a creative industry, and many hairdressers have a real love and appreciation not just for hair and fashion but also for art, design, and architecture.    Good salon design needs to serve multiple purposes. It needs to express a brand's beauty aesthetic, personality, and brand values. But at the same time, it must also be functional, comfortable, considerate of the environmental impact, be legally compliant and appeal to the salon's target market.     The best design doesn't exist in isolation from the people that visit and work within it. But instead, good design creates a space where the people in it feel that they belong.    My guest today on today's Podcast is London based Architect Jonathan Lovett.    Amongst other things, Jonathan is the creative design force behind some of the most beautiful salon and school designs over the last 40 years in the hairdressing space both in the UK, Europe, Asia, and the US.    He is also a former Judge of the NAHA for salon design and is founder and owner of London Architectural and design business' Association of ideas'   In today's podcast, we will discuss: Salon design trends What the lasting impact might be of Covid on salon design How changing business models impact salon design and…  The need to incorporate sustainability into salon design…   And lots more!   In This Episode: [02:25] Welcome to the show, Jonathan! [03:33] Jonathan shares his approach to salon design. [05:15] His starting point is always looking at the space plan. [07:28] How do you approach education spaces differently? [10:28] Jonathan speaks about his approach to making salon's more feminine than the Unisex salons in the past. [13:20] He talks about the difference between the men's environment and the women's environment. [17:16] How do you think the pandemic will affect salon design as we advance? [19:52] Antony shares a story about going to a department and seeing a working salon from the 50s. [21:52] Jonathan discusses if he would use inspiration from salons of bygone years but bringing it forward with a modernized touch. [24:58] Jonathan shares his perspective on retail spaces around design and if he sees that changing. [27:30] What advice would you give a salon owner about the design of their retail space? [30:59] Jonathan speaks about sustainability and how he looks at it from a design perspective. [33:38] Jonathan says that salons today still have to use traditional air conditioning to cool them. [37:12] There are many behind-the-scenes regulations when designing salons. [37:43] What are the trends at the moment in salon design? [39:42] Jonathan talks about a salon he is designing in Germany. [41:34] He has done a lot of work with a brand about environmental or sustainable credentials. [43:15] Jonathan shares some ways to find a talented designer for a salon. [47:11] What did you mean by saying that the mirror reflected green? [49:34] Thank you so much for being on the show!   Links and Resources Grow My Salon Business    Jonathan Lovett Association of Ideas LinkedIn Optiwhite Mirrors

I think we’d all agree that the world we live in is an exciting and sometimes challenging place to be!  But even before COVID decided to unleash all manner of challenges for everyone on the planet, the last 10 years had seen massive changes in the hair and beauty industry from the huge inroads that social media has made to how we market ourselves and our businesses, to the ever-changing business models, and to the reinvention of the barbershop.  My guest today is John Mosley, also known as ‘Popular Nobody’. John is a very talented barber, an educator and an entrepreneur with a big heart and a smile to match and at 6 foot 6 and 300lbs he cuts an imposing presence!   In today’s podcast we will discuss: The importance of building a brand The attributes you need to succeed The lessons he’s learnt along the way The skills you need as an educator And lots more!   In This Episode: [01:46] Welcome to the show, John! [02:14] John shares his background and what he's doing now. [04:59] His whole family is in the beauty industry, and it was the last thing he wanted to do as a child. [06:04] John speaks about being known as The Popular Nobody. [08:01] John shares what is under his brand, The Popular Nobody, and how he came up with that brand. [10:20] Do you work behind a chair, or do other parts of the industry take your time? [13:12] John discusses who all make up The Popular Nobody Collective. [15:24] John talks about how he ended up with celebrity clients. [18:12] What's the most fulfilling part of being a barber for you? [20:50] Listen as John discusses the culture in an African American barbershop.  [24:02] John speaks about being told he can't do all hair; he can only do black hair. [26:01] John shares his role with John Paul Mitchell Systems as the Artistic Director. [28:12] John discusses the lessons he has learned from being behind a chair and transitioning to being an educator. [30:24] What was the biggest challenge for you when you became an educator? [33:08] John speaks about how social media and how it has affected his business and the industry in general. [36:46] John talks about his podcast called Apex. [40:26] What are the character traits that make someone successful in the beauty industry? [43:44] John discusses having a child at 22 and how that made him grow up faster. [45:10] John shares the most important advice they gave him as he was growing up. [47:00] What is your biggest strength? [49:05] John speaks about how he has reinvented himself over the years. [51:23] How do you handle adversity when things don't work out the way you envisioned? [53:17] John shares the advice he gives young people who want to be barbers. [56:04] John tells us how to get on his Thursday Zoom calls with people around the world. [58:26] Thank you for being on the show!   Links and Resources Grow My Salon Business    John Mosley John Mosley The Apex Podcast @popular_nobody Instagram | Twitter @johnmosley Instagram  

Hello and welcome to this episode of the Grow My Salon Business Podcast I’m your host Antony Whitaker and today I want to talk about the road that lies ahead of us.    Now, I know that varies depending on where in the world you live and it’s a constantly changing scenario so I’ll leave it to you to decide what’s relevant and what maybe needs to be adapted to your particular circumstances…   I love these words, Recovery, Reignite, Reboot, Reinvent, Reimagine because I think that this is where we are at…   The lock down experience has varied enormously from country to country and the support from governments has also varied enormously as they struggle to get things under control.   Inevitably, COVID and the subsequent lockdowns have destroyed many businesses and livelihoods in the process as salons everywhere struggle to survive financially.    I have consciously tried to feature success stories on the podcast not to be disrespectful of those that are really hurting but to give us something positive to focus on too. I suppose it’s all about finding the right balance.   So to wrap this episode, the key messages I want to leave you with are… Uncertainty breeds fear, so build some routine and certainty into your life.  Learning gives you and your team a sense of growth and purpose, and that is more important now than ever. Embrace technology, use ZOOM or Microsoft Teams or whatever platform to stay connected with people, it’s so important to engage and connect with others. Look after your mental health and reach out to others to make sure they are okay too. These are difficult times for everyone, so be extra nice.  Use this time of Recovery to Reignite, to Reboot, to Reinvent, to Reimagine what your business could be like on the other side …because as they say “this too shall pass”.  Until next time keep safe, look after each other and look for - and focus on the positive! In This Episode: [00:32] Welcome to the show! [00:40] Today I am talking to you about the road that is ahead of us. [02:00] The lockdown experience has varied from country to country and industry to industry. [04:42] Where we are now is hopefully the low point and we are gradually climbing out. [06:44] As a salon owner you are by default a leader, so take this time to organize group learning. [08:02] Are you using this time to prepare to be the best version of yourself? [09:45] Physical exercise is important for our mental health. [11:34] One thing I believe is critical is to look at other industries and see how they are doing things. [13:03] I want to leave you with a few key messages. [14:43] Thank you for listening!   Links and Resources Grow My Salon Business 

I am an optimist, I believe it’s the only way to be. But, I also believe that it is really important to always be learning, and that means learning from what worked and also learning from what maybe didn’t turn out exactly the way you planned. Many people are terrified to deviate from 'their lane' and as a result, miss all sorts of potential opportunities in business. Whereas other people see or create numerous opportunities and are flexible in their approach throughout their career. Some people will try something and if it doesn't work out exactly the way they first envisaged they see it as a failure and give up. Other people learn from everything, they pivot and constantly adapt to changing scenarios. My guest on today's podcast is a very good friend of mine and someone who has definitely influenced my career. He is a hairdresser, serial entrepreneur and London based salon owner Andrew Jose. Andrew has always been someone who explores every opportunity that comes his way, and like all of us sometimes those opportunities lead to success and other times they may not always work out the way you first imagined. But regardless of whether it's one of his many successes or something that perhaps didn't turn out how he first envisaged he always learns from it and moves on. In today’s podcast we discuss: What are the important things to look for when going into a business partnership? Knowing when it’s time to expand your business. The value of being a brand ambassador and The lessons involved in developing your own hair product line. And lots more!   In This Episode: [01:42] Welcome to the show, Andrew! [02:00] Andrew shares his background and career. [03:48] Andrew discusses what he learned about being in a partnership, the good and the bad. [05:41] What do you wish you had known before opening a business? [07:47] Andrew speaks about the first client he had when he opened his salon. [09:45] Andrew believes you can change your world with a good haircut. [11:38] Listen as Andrew shares when he knew it was time to expand his business. [14:45] What is the key to a successful expansion? [16:02] Andrew discusses what he learned from expanding into Prague. [18:50] Andrew speaks about his experience with a franchise model in Japan. [22:18] Andrew shares about being a retail brand ambassador for Pantene. [25:49] What impact did it have on your salon when you took those years away? [27:44] Andrew discusses how to become a professional brand ambassador. [31:14] Andrew talks about the retail and professional products he launched. [33:38] Formulating the products took time, but they got picked up by national retailers quickly. [35:25] Andrew speaks about what destroyed the brand and why it isn’t around anymore. [37:43] A logistics issue with Boots was one reason. The second thing was a cap that didn’t fit the shampoo bottle, which caused leaks. [40:31] JLife, the professional brand, did really well in the U.S. until a marketplace change caused distribution issues. [44:24] Andrew took over a school in London, he shares why and where it is now. [49:30] Andrew discusses the business model shift to independent salon suites. [51:54] The repurposing of malls and shopping centres is happening all over the world. [54:00] Andrew believes that it’s all about experience now. [55:58] How do you keep yourself relevant? [57:17] Andrew speaks about how he handles it when things don’t work out as expected. [59:29] Thank you so much for being on the show!   Links and Resources Grow My Salon Business    Find Andrew Jose Andrew Jose Email @andrewjosesalon Facebook  @andrewjose Twitter  @andrewjwjose Instagram

Success Doesn’t Happen Overnight If You Want To Follow Your Entrepreneurial Dream Then You Need To Be Able To Adapt, Be Flexible And Passionate About Your Goal! The life of an Entrepreneur is a journey and it’s full of ups and downs and being flexible and able to adapt and pivot is an essential skill as you navigate your way through the world of business startups.  My guests on today's Podcast are husband and wife team Jen and Matt Martinelli and this is a revisit as they were on Episode 9 in June 2019 but I wanted to get back in touch and look at where their business journey has taken them. In today’s podcast we discuss: How their business which is primarily a recruitment website has evolved. The lessons they have learnt along the way. How technology plays a more important role than ever in recruitment. And lots more!   In This Episode: [01:54] Welcome back to the show, Jen and Matt! [03:15] Matt shares the changes and updates their app Canvas Recruit, which is now Canvas Me has had. [05:46] Jen discusses what Canvas Me is and how to get started on the website. [08:47] Jen speaks about their website syncing to Instagram, and Matt describes the website as LinkedIn meets Match.com. [10:47] Matt shares moving from New Jersey to California and now back to New Jersey. [13:31] Matt discusses why they did what they did for the business. [16:47] Matt believes that their website works with both business models for hairstylists, whether it's suite rental or working in a salon. [20:04] How many people now have Canvas Me portfolios? [20:56] Matt shares the different ways recruiters can filter information on the website. [22:09] Matt discusses what has worked and what hasn't worked from the start of this concept until now. [23:02] Jen speaks about what the market can handle and how they had to get the industry used to this concept. [24:30] How do you address hairstylists that believe that their Instagram portfolio is all they need? [26:40] Matt shares where their website is monetized and what is free to the hairdresser. [28:32] Matt speaks about who is engaging most with the platform. [31:38] They discuss how the recruitment space changed over the last eighteen months. [34:52] What impact has COVID had on your business and recruitment in general? [38:06] Matt and Jen share the obstacles and challenges they faced when realizing their dream. [41:21] Matt believes the mindset is the most important thing through your journey to your goal. [42:29] How do you balance out your lives when you live together and work together? [44:57] When you're an entrepreneur, it's very important to have designated roles. [46:48] They share some final words for the listeners. [47:52] Thank you both for being on the show!   Links and Resources Grow My Salon Business    Find Jen and Matt Martinelli Episode 09 on Grow My Salon Business Canvas Me Instagram

We are not sponsored as a podcast, so everyone I interview I do so because of what I feel they can add to the knowledge pool for the benefit of hairdressers, salon owners, and the salon industry at large.  One of my favourite things is success stories. I love talking to someone who has an idea and then moved heaven and earth to make it happen despite all the naysayers and challenges that are inevitably going to happen.  In 2019 I interviewed a Canadian hairdresser by the name of Alicia Soulier about what was then her new start-up technology company SalonScale.com.  Salon scale is a blue tooth hair colour app that, amongst other things, ensures that you know the exact cost of a product in every colour service leaving the salon - Which means that you can therefore price your colour services accordingly.  A year and a bit later, I wanted to catch up again with Alicia to see how this gutsy former salon owner turned tech entrepreneur was growing her business.  Amongst other things, we discuss The problems that SalonScale solves for you, the salon owner. The salon industry's uptake on new technology!  Her entrepreneurial journey And… Knowing what she knows now, what would she change if she was still running her own salon?   And lots more…   In This Episode: [02:06] Welcome back to the show, Alicia! [03:25] Alicia shares her background and what she does. [04:47] Alicia speaks about the growth her company has had in the last year or so. [05:26] Alicia discusses how COVID has been an enormous boost for her company. [08:20] Antony shares how color services were not being priced properly, which is what Alicia's app is all about. [09:40] Alicia details what her app does and why salons and stylists need it. [12:00] Everyone has a different density of hair and a different length, so color needs to be priced per customer. [14:40] Alicia talks about the new features the app now has. [16:25] Alicia speaks about Just In Time. [18:26] Is the reception of the product based primarily on the generation of the stylists? [21:05] Alicia believes you have to focus on the upside of the app when talking to stylists. [22:33] Alicia speaks to the security of a client's details with the app. [25:06] What is the biggest fear a salon owner has around the SalonScale app? [27:37] With SalonScale, there will be a higher cost to clients for the color used. [29:40] Alicia shares some advice for anyone with an idea that they want to explore. [35:05] Listen as Alicia speaks about where she got financing and how she went about it. [38:00] Alicia says that this journey has had some of the most empowering moments of her life. [40:28] How much involvement do you want a partner to have or an investor to have? [43:06] Alicia discusses the biggest thing she has learned over the last few years. [44:09] How would you run your salon differently if you knew then what you know now? [47:20] Alicia talks about the tech opportunities she is seeing in the industry today. [49:57] Alicia shares some final thoughts. [50:31] Thank you for being on the show!   Links and Resources Grow My Salon Business    Find Alicia: SalonScale Instagram | Twitter | Facebook

There are lots of things to love about hairdressers and the hairdressing industry, but let’s be honest, sometimes we have more than our fair share of emotion, gossip, drama and even misinformation. In times of great change, and that means 2020 for sure, we need to be plugged into people who have an informed, objective and well-balanced perspective and that's why I am excited to talk to my guest today - my friend, fellow podcaster and CEO of hairbrained Gordon Miller.  Gordon is one of those people that although he has been in the industry in numerous roles for the last 40 years to some degree he isn’t emotionally invested in that he doesn’t have a salon, school or product so he manages to remain objective and have an overview which can be both calming, reassuring, insightful and refreshing.  Although he is based in the United States, I think that most of what Gordon and I talk about on the podcast is totally relevant no matter where you live in the world.  In today’s podcast we discuss: The impact of COVID on the various different business models What might the long-term psychological impact be on people and how that impacts hairdressers …and  How will in-salon retail and colour be affected by the online world?    And lots more! In This Episode: [02:26] Welcome to the show, Gordon! [03:00] Gordon speaks about his podcast. [06:28] Gordon shares his insight into how the pandemic will affect the future hair industry. [09:48] Gordon discusses how he believes this past year will affect hairstylists and future hairstylists. [12:28] Gordon speaks about online learning and the challenges the industry faces. [15:32] Gordon believes the new generation is one of great empathy and not so money-focused. [17:43] Gordon says many thought leaders are shifting away from having just one big brand and aligning more with the seller instead of the name. [20:08] Do you know people who have trouble learning virtually? [22:44] Antony shares a story about having a Zoom training with someone who forgot that people could see her. [23:33] Gordon speaks about what he has heard about salon closures because of the pandemic. [26:31] Gordon says that big salons are more challenged because of the pandemic, and small is maybe the new big post COVID. [27:31] Big commissioned salons are who he believes have been most affected. [29:21] Gordon believes that the suite model has gained the most during the pandemic. [30:28] He believes that post-COVID things will return mostly to what they were before with salon models. [32:38] How do you think the last twelve months will affect the retail sales in salons? [35:22] Gordon shares that he has heard that retail sales have blown up online, but the savvy salons have had great retail sales as well. [38:15] Antony shares a story about his latest haircut at a barbershop. [40:50] Gordon shares his thoughts around why people want to be someone else on camera. [45:22] What are your thoughts on e-commerce platforms for salons? [47:11] Gordon talks about what he sees changing in the social media and salon space. [51:09] Gordon discusses how online hair color will change how clients view salon color. [54:06] Gordon says the ultimate factor will be if the clients miss the atmosphere and treatment they get at salons versus doing it at home. [57:55] What are your thoughts on online education? Do you see it becoming the primary way to get continuing education? [1:00:15] Gordon believes that in the next 15 months or so, we won’t recognize the changes in online education. [1:02:44] Gordon shares what he believes consumers want in the salon they go to. [1:04:56] Consumer behavior has forever been changed, and safety will continue to be important to everyone. [1:08:16] Thank you so much for being on the show!   Links and Resources Grow My Salon Business    Find Gordon: Gordon Miller Hairbrained Conversations Podcast LinkedIn | Instagram

There is a quote I believe is originally from Woody Allen, who said: “If you want to make God laugh, tell him your plans”.  Well, if that's the case then whoever your god is then ‘he, she or they’ must have been bent over double with laughter during 2020. So here we are at the end of another year… and what a year it was! This is the final podcast for the year and first thing I want to say is a huge ‘Thank you!’  Amongst other things in this podcast I talk about:  The importance of reflecting on the year that's passed, the lessons we have learnt and the things we are thankful for. The value of planning  Preparing for the roaring ’20s To wrap up this year, thank you for being part of the Grow My Salon Business Podcast community.  We hope that despite everything the world has thrown at us in 2020 that you have come through it wiser and stronger for it.  We know it’s been a hard year, and we have tried to serve you by finding a balance between acknowledging the hardship that this year has presented and being optimistic about a brighter future that I believe is just around the corner.   Enjoy the holiday season, be safe and be kind.  In This Episode: [00:31] Welcome to the show! [00:40] Antony is launching Super Stylist, a new online learning course, on January 11. [02:42] Antony talks about what a year it has been. [03:06] Are you anxious but excited about what 2021 has in store for you? [03:45] Antony shares what his family does around the table on Christmas day. [04:45] What are the lessons you learned this year? What were you reminded of? [06:37] This time of year, there is always a focus on planning for the year ahead. [07:00] Your job isn't to predict what will happen; it is to create what will happen. [08:39] We don't know what 2021 has in store for us, but do you have goals? [09:28] Thank you for 2020, and let's make 2021 the year of the comeback like never before!   Links and Resources Grow My Salon Business   

There are two very different aspects of the hairdressing industry. First, there’s the business element of running a salon and all that goes with it and secondly there is the creative and emotional side of hairdressing and that is what draws most of us to hairdressing in the first place.  I believe that there are only a few hairdressers that are truly creative and that genuinely push at the boundaries of what creates fashion and defines beauty, and they indirectly influence all of us. I feel really privileged to be able to delve into what makes them tick on the podcast.     My guest today is Nick Irwin, who is quite simply one of the best editorial hairstylists in the business and is always pushing at the boundaries of beauty and fashion.   In today’s podcast we will discuss: The transition from being a ‘hairdressers hairdresser’ to becoming a successful editorial hairdresser. What it takes to get into the world of editorial hair. What drives the creative process? The future fashion trends and… The life lessons he's learnt along the way. And lots more!   In This Episode: [01:42] Welcome to the show, Nick! [02:26] Nick shares working for Antony in early 1993. [05:01] Nick discusses his background and how he got into hairstyling. [09:15] Nick speaks about the transition he made from a salon hairstylist to an editorial stylist. [11:43] Antony chats about some past icons in the world of photography. [13:22] What is the difference between editorial work and salon work? [16:37] Nick discusses what hairdressers need to do to get their minds around doing editorial work. [19:43] Nick shares what a stylist needs to do if they want to become an editorial stylist. [23:26] How has working with Rankin changed your eye for beauty and fashion? [26:37] It’s not about what to do; it’s about knowing what not to do. [28:46] Nick speaks about how the photographer gets him to understand what it is he wants. [32:25] What sets one photographer apart from the others? [34:37] Nick shares that Rankin has an extensive business, and everyone has a job to do, and trust is mutual. [36:19] Nick discusses what sets one editorial stylist apart from the others. [38:58] Nick speaks about what drives trends and how important they are today. [42:15] Antony chats about where the hairstyles are going. [43:07] Nick shares where he sees the salon hair industry is heading. [46:00] Nick discusses why he believes the product companies need to come out with something new. [48:15] As a session editorial stylist, how has the pandemic impacted you? [51:02] Nick speaks about being part owner and Global Creative Director of ANTI [54:26] Nick talks about meeting the owner of the ANTI styling products. [56:41] Nick shares that he is very involved with the next generation of hairstylists and how he can help bring them in. [58:33] Nick discusses how the collective works and what it’s about. [59:24] What lessons have you learned over the years of your career? [1:01:56] Nick shares some advice for young hairstylists today. [1:04:01] Nick speaks about why he is so involved in teaching and nurturing young stylists. [1:06:34] Thank you for being on the show!   Links and Resources Grow My Salon Business    Find Nick Irwin Email @nickirwinhair Instagram | Twitter | Facebook

As a hairdresser, I specialised in cutting and I never actually coloured hair. I always knew good colour work when I saw it, but for a long time I never really understood the many subtle distinctions that made a particular colour suitable. I could recommend the idea of colour to a client but then I would pass them over to a colour specialist. These days I often hear hairdressers talking about sharing their formulations as if that is where the magic is, but it isn’t! The real magic when it comes to colour is in understanding why you do what you do.  My guest on today's Podcast is Lia Mei, a hair colourist and educator and years ago when I heard her breaking down the process of what makes colour choices work, it was for me a defining moment in my understanding of hair colour and suitability.   So, in today’s podcast we will discuss: The Munsell Color System  Colour consultations Sustainability And lots more!   In This Episode: 02:12] Welcome to the show, Lia! [02:52] Lia shares her backstory and what she is doing today. [05:03] Listen as Lia discusses the Munsell Color System. [08:06] Lia talks about the six categories she uses during her consultations. [10:36] The magic isn't the formula; it is understanding what a client needs. [13:12] Every woman can fit into one of 6 categories that Albert Munsell came up with. [16:41] What are some right questions to ask in colour consultation? [18:04] How much time should you take for a colour consultation? [21:26] Lia talks about how she charges clients for colour. [23:47] Lia discusses plex products and how much difference they have made for a client's hair. [26:35] Listen as Lia details what is included in her hourly rate and what is considered an upsell. [29:58] Lia shares where she would like to see a technological improvement in colour. [32:03] Lia speaks about sustainability in chemical and products in salons. [32:51] Are you seeing more salons that are specializing in colour? [34:25] Lia believes that extensive training in colour is important for young stylists. [38:17] Lia discusses the home colour market and what salons need to do to combat it. [40:26] Ongoing colour education is very important, not just the clinical but also why it's done the way it is. [42:33] Lia shares her insights into colour tables and whether she uses them. [45:23] Lia speaks about the colour classes she teaches and what she shares with them. [46:33] Lia has built a lot of her business off of social media. [49:22] Lia gives some advice for a young stylist who is thinking of specializing in colour. [51:17] Thank you so much for being on the show! Links and Resources Grow My Salon Business  Albert Munsell Books   Find Lia Mei Instagram | Twitter

One of the many things I love about Instagram is the ability it gives us to connect and showcase our work and to be inspired by what other salon owners are doing all over the world.   But, let's face it... there's a lot of 'backs of heads' and 'beachy waves with balayage' out there…   But then occasionally, you come across interesting hair, beautiful haircuts, and a modern approach to all things business, from sustainability to inclusivity, diversity, and everything in between, and it's so refreshing!        My guest on today's Podcast is Raven Camacho, hair stylist, and owner of Raven Row Salon in Austin, Texas.   In today's podcast, we discuss: Salon marketing Building a team culture Sustainability And just generally, what makes Raven tick…   In This Episode: [01:44] Welcome to the show, Raven! [02:40] Raven shares her background and journey into salon ownership. [04:34] Listen as Raven discusses how COVID has affected her business. [06:44] Raven shares how she found and bought the salon she owns now. [08:30] Raven speaks about the challenges she had taken the business from chair rental to a total commission salon. [10:55] Antony shares his experiences in buying an existing salon. [13:11] At what point did you know it was time to open a salon? [15:45] Raven shares what she wished she would have known before opening the salon. [16:43] Raven says they have 17 on their team right now. [18:29] Raven speaks about always wanting to stay fresh and how she feels about posting on social media. [21:08] Antony shares what stands out on Raven's Instagram feed about how they cut hair. [24:05] Raven discusses her love affair with plants and how gardening allows her to shut her mind off. [26:16] Raven speaks about the Cut-A-Thon they did to help Australia during the bush fires. [27:55] What are three things a salon owner should do to create a good team culture? [29:41] Raven shares the number one value her team has. [30:44] Listen as Raven discusses the product lines they use that align with their values. [32:44] Raven speaks about the importance of awards to her team and why. [35:35] Raven shares how she balances her team's schedules and pricing so they can work less. [38:33] Raven discusses the girl power vibe her salon has, but she is open to working with men if they are like-minded. [41:20] Raven shares why inclusion and equality are so important to her and the salon's culture. [43:46] How has social media affected the growth of your salon? [46:09] Raven says they don't set guidelines around the team's social media accounts. [48:24] Raven speaks about their staff retention. [49:25] Listen as Raven shares how she navigates the changes happening in the industry. [52:15] What's your biggest strength? [52:55] Listen to her intuition is the chief thing she has learned over the years. [55:09] Raven gives some advice for the new hairdresser when navigating the industry. [58:32] Thank you so much for being on the show!   Links and Resources Grow My Salon Business  Find Raven Camacho Raven Row Salon @ravenrowsalon Facebook | Instagram @soraverly Instagram

I love stories about people who come up with seemingly crazy ideas and despite all the odds being stacked against them, eventually, they still manage to come out the other end of it as a success.  And then people say that they “were lucky” or “right place right time”, but it’s not about ‘luck or right place right time’. It’s about courage, grit, determination and self-belief… and maybe with a sprinkling of being a little bit crazy in the nicest possible way! People like this always have great stories about how they got there, whether it’s about what they had to sacrifice in life to make it happen, or how they put everything on the line and could have lost it all more than once.  These are the stories of real entrepreneurs, they don’t listen when people say “you should give up” or  “it will never work", or “it’s not possible” or “you’re being unrealistic”… they just blindly carry on and do whatever it takes until they succeed.   My guest on today's Podcast is one of those people her name is Jose Bryce Smith and she is the CEO and Co-Founder of Original & Mineral or abbreviated to O&M, a hair color product line that she co-founded in Australia 10 years ago and now has a rapidly expanding product portfolio and global presence.  I really enjoyed talking with her as she is so open, vulnerable, humble and honest about what it takes to succeed. In today’s podcast we will discuss: Why she thought the world needed another color line The financial risks that she has taken Partnerships… and  The challenges of being a woman in business.   And lots more! In This Episode: [02:24] Welcome to the show, Jose! [03:09] Jose shares her background and what her company is about. [05:00] What brought you to Australia? [08:01] Jose discusses creating a hair color line because she didn’t like the fumes of color products. [10:50] Jose speaks about people wanting PPD free color and the journey to making this happen. [12:43] Jose talks about the five-year journey in creating her color line. [15:43] Could you have done this had you still be living in the U.K? [19:02] Jose discusses the mentors that have helped her along the way. [22:07] Jose shares her father died of cancer, and it was the catalyst for developing a chemical-free color. [24:11] How involved are you in the research around different dyes and formulation products? [28:33] Jose believes that her background in sales in marketing has helped her grow and market her company. [32:28] Listen as Jose talks about how she got the exposure and credibility she wanted the product to have. [35:16] In their first year of business, their salon did over a million dollars and was noted as Sydney’s First Organic Salon. [37:49] The business quadrupled between 2017 to 2019, and the order was so big she had to re-mortgage her house to pay for the manufacturing. [39:10] Jose shares a story of someone backing her when she had a cash flow issue. [43:13] What were some challenges you had to make personally to get this company going? [44:15] Jose talks about renting her house out on Airbnb to get the money she needed to keep her company going. [47:53] If you have a dream and you want it bad enough, you will find a way! [48:44] Jose believes that there is no such thing as luck; it is about timing and being ready when the time comes. [49:42] Jose shares that they have over 200 products now. [51:15] Jose speaks about having their own factory in Australia for hair care and how that came about. [54:27] How many countries are you in now? [55:29] Jose discusses their direct to the consumer online store for hair care products. [58:14] Jose talks about the direct to consumer color trend and whether she would ever consider putting her color products out for home use. [1:00:39] Did you buy out all of your partners, so you own the company completely? [1:01:46] Jose talks about the risk that entrepreneurs take when it comes to financing their startups. [1:03:55] Jose discusses how her company has been funded over the years. [1:06:29] Her life changed completely last year when the deal closed with a new global investment firm. [1:09:19] Jose shares the challenges she had building her company, especially trying to be taken seriously because she was a woman. [1:12:30] How do you balance running this empire as the mom of two children? [1:14:20] Jose shares the story behind the phrase, well done, Jose. [1:16:51] Jose talks about why she has the nickname of Queenie. [1:18:07] Thank you so much for being on the show!   Links and Resources Grow My Salon Business  Find Jose Bryce Smith O&M Instagram | LinkedIn | Twitter

Often I feature world-renowned hairdressers on the podcast, and at other times, I like to feature lesser-known people from the industry that have great success stories that are not only relatable but every bit as inspiring.   Some guests on the podcast have lavish salons and high-profile clients in high-profile locations that charge big money for their services. But the problem is that often I find that that actually isolates some listeners, and they say or think to themselves, "I can't do that in my small town - that's just not possible!"    Or they will have all sorts of excuses to justify their shortcoming ranging from 'Amazon has destroyed retail for salons' to blaming the current 'economic situation' that the world is in. And while I am not discounting any of that, I also meet salons that, despite everything, are doing well!   And so as part of the 'comeback series' of podcasts, my guests today's are Sonya Gettinger and Ally Deering, who are two of the partners in 'Hollywood Hair' which is a group of 3 salons based in Centralia which is a town of 12,000 people in Illinois, and in two of the salons they are each producing well over a million dollars year …and close to 20% of that is in retail sales.    And when it comes to profit, they aim for a 20% profit margin, and that's after the owners have been paid!    So, in other words, they have a very successful business, even though their main salon is in a town of 12,000.     In today's podcast, we will discuss: The impact that COVID has had on them The upside and downside with social media The key to a successful expansion  Building team culture…    And lots more! In This Episode: [02:24] Welcome to the show, Sonya and Ally! [02:52] Sonya and Ally speak about their salon Hollywood Hair and where they see it going in the future. [05:55] Listen as they discuss their concierge service and the benefits it has afforded them on the retail side. [08:55] Did you lose any staff during the lockdown? [10:44] They share how they are marketing the safety precautions. [12:47] Ally discusses the impact that social media has had on their business. [15:00] Retail has remained steady at 20% during the pandemic, even with the shutdown. [17:48] Antony speaks about customer service's need to keep the clients buying products from your salon. [19:24] How do you manage and set guidelines around social media? [21:32] Sonya shares the ups and downs of using social media. [23:40] Sonya speaks about putting her team on lockdown with social media because of two stylists bashing the salon. [26:02] Sonya discusses working behind the chair, even though they now have three salons.  [28:42] Listen as Sonya shares learning to manage the staff and how to protect the salons. [31:10] At what point do you know it's time to open another salon? [32:26] Ally shares what they wish they had known before they opened the second salon. [35:47] Sonya discusses opening other salons with current staff and deciding which employees they want to make leaders in the new salons. [37:40] Do you finance them into the salons, or do you require them to get the loans? [38:45] Ally shares the three things she believes you need to create a team culture. [40:32] Sonya speaks about the difference between young hairdressers now and how she has had to change their procedures to meet them. [44:35] What percentage do you aim for after the owners have been paid? [47:44] Ally discusses apps they use at the salon. [48:47] Sonya shares her insights on the best way to expand. [50:43] What total sales do you expect your stylists to do each week? [53:27] Thank you so much for being an open book about your business. [54:25] Sonya shares some final thoughts for the listeners. [55:38] Thank you, Ally and Sonya, for being on the show! Links and Resources Grow My Salon Business    Grow My Salon Business Episode 18 with Alicia Soulier Find Ally and Sonya Hollywood Hair Salon & Spa @hollywoodhair Facebook  @hollywoodhair&spa Facebook | LinkedIn  

I get the privilege every week to talk with salon owners all over the world, and some of them are doing it really tough, and believe it or not, others are doing better than ever!  Now I know there are many reasons as to why some salons are doing well, and others have been decimated, and it’s not always in your control, and so I don’t want to belittle the very real struggles that some salons are facing because of COVID and lockdowns, etc.  But over the next few weeks, I want to focus on what I am calling ‘Comeback stories’ because we all need some good news to focus on and always to be looking for how we can tweak our approach as salon owners.  So on that note, my guest today on the Podcast is Tony Walmsley. Tony is the owner of the Anthony John salon in England, and even though England has gone back into lockdown at least until the 2nd of December, Tony’s business has consistently been growing over the last 12 months. So if you are like me, you will want to know what are the things he’s doing that might help your business…    So, in today’s podcast, we will discuss: The role that leadership plays. Tony talks about his marketing strategy…and  The importance of building a team culture And lots more!   In This Episode: [02:40] Welcome to the show, Tony! [03:19] Tony shares his background and his journey into the beauty industry. [05:41] Listen, as Tony discusses how his salon has continued to grow throughout the pandemic. [08:40] Have you lost any team members because of COVID? [10:06] Tony speaks about the new team members he has hired. [12:59] Tony discusses what leadership looks like in his salon from day to day. [15:32] Tony says they start each day with a team brief to begin the day on track. [18:04] The most important thing Tony has learned as a salon owner is having conversations as quickly as you can and being proactive. [20:27] As a leader, how do you overcome adversity? [23:23] Tony speaks about what he wishes he was better at. [24:52] Tony shares what he believes his biggest strengths are. [27:38] What did you learn from the first lockdown to help you prepare for this second lockdown? [30:02] Tony says that he reaches out to one of his team members every day to make sure they are ok and in the right frame of mind to return. [34:00] Listen as Tony shares how they have been keeping in contact with their clients. [38:09] Tony speaks about the social media platforms he uses to connect with his clients. [39:14] Tony shares his marketing strategy and marketing approach through COVID. [41:20] They are sharing their safety protocols with their clients through social media. [43:55] Did you get any push back on the safety tax you are charging clients? [44:57] Tony talks about how they changed their scheduling to accommodate social distancing. [47:55] Tony speaks about where his inspiration comes from. [52:13] Tony shares that he doesn’t follow the industry because he wants to do things differently than everyone else. [54:55] Tony details his steps to create a positive and nurturing culture. [56:12] Antony speaks about the filters he used when he was hiring team members. [58:34] Tony, thank you for being on the show!   Links and Resources Grow My Salon Business    Find Tony Walmsley Anthony John Salons @anthony_John_Salons Instagram @anthony_John_Walmsley Instagram

Today I'm going to talk about a question I am often asked, should you buy an existing business or build a business from the beginning? There is no one size fits all answer, so let's talk about the pros and cons of both options.  I have done both. There are good and bad with both options, and they vary dramatically depending on the business you are buying and the situation you are in as a potential buyer. Some red flags to look for are: most businesses are built around the person who owns it; when they leave, the business's value often leaves with them. The second challenge is that you need to be cautious about what the person selling the business will do. Probably the most important challenges are you are inheriting the culture of that business, and the existing team might not be willing to make the changes you want to make. When ownership changes, it's an unsettling time for both the staff and the clients, and you might end up with no staff or clients. Now let's look at the advantages of buying an existing business. If you buy an existing business, that means it's already functioning with staff, clients, and relationships with vendors. You also start with the staff, clients, and an immediate cash flow, which is a huge advantage over building a new business. It also comes with structure and systems in place and has already established itself in the community. Is it a get rich quick scheme? Should you do it? There is no cut and dry answer to that, it's up to you, but buyer beware, as the saying goes. We cover many points in this podcast that show you some things you need to be aware of if it's something you are thinking of doing.   In This Episode: [00:33] Welcome to the show! [02:01] Be careful about the type of salon you are buying; the value might leave with the owner. [03:22] You need to be cautious about what the person selling it is going to do. [04:58] When you buy an existing business, you are inheriting the culture of that business. [06:27] With the business comes the people, the existing team might not be willing to make the changes you want to make. [09:09] If you allow the owner to stay on, be careful that they aren't working behind your back. [11:14] You might end up paying too much for an existing business. [14:15] Don't forget to think about the fixtures, furniture, and inventory's worth. [16:46] Find out the real reason they are selling. [19:04] Antony discusses the advantages of buying an existing business. [20:40] An existing will have systems and structures already in place. [22:31] The risk element is less. [23:39] Antony shares some questions that you need to ask yourself. [26:11] Have you got what it takes to run a business? [29:14] Another thing to think about is whether all the money has to be paid upfront? [31:07] Do you already have another salon? Where will you work? [33:47] Are you a leader because it's a people business that you are buying? [35:51] Antony says it can be hard work, and there is a risk element involved. [37:31] Thank you for listening!   Links and Resources Grow My Salon Business 

My guest today is Paul Dare, hair stylist, salon owner, an amazing educator and inventor of the ‘Chisel’ …more about that in a minute…     Paul is a friend of mine that I have known for a long time and not only is he a great haircutter, but he has an immense amount of experience in the industry so it’s great to have this opportunity to share his wisdom and insights and down to earth approach.    In today’s podcast we will discuss: The key to staying motivated during a long career Why it’s important to continually reinvent yourself What it takes to build a strong salon culture… Closing his salon every alternate Saturday… And The Chisel …   And lots more!     In This Episode: [02:14] Welcome to the show, Paul! [02:58] Paul shares his backstory and his journey to where he is today. [05:49] Paul speaks about cutting hair with a wood chisel. [09:27] Listen, as Paul discusses why he still enjoys being behind a chair after over 30 years in the business. [12:16] Paul talks about the importance of a good consultation. [14:07] What keeps you motivated after all these years in the industry? [18:24] Paul discusses what is different today in the hair industry than when he started, what is better and worse. [22:24] When Paul teaches a class, he takes them on a journey, and in the end, he wants them to analyze themselves and see where they are lacking. [26:24] Paul speaks about having training one day a week to make his staff strong. [29:07] It's a salon owner's responsibility to have training available for their staff. [32:01] Listen, as Paul describes the difference in hair texture when using a chisel instead of a razor. [35:01] Paul speaks about clients returning and saying they loved the way their hair felt after being cut in this manner. [37:52] Paul believes that it's better to give young hairdressers the chisel when they start so they can see what happens. [39:46] Even if they make a mess of it, they can be taught how to correct it, which is invaluable. [43:36] What do you wish you would have known before you opened your first salon? [47:10] Paul discusses the key things you need to create a good team culture. [51:46] What do your young GenZ hairdressers want in a salon versus what you wanted when you started? [54:09] Do you feel like young people today are motivated to work as hard as they did in your generation? [55:10] Paul shares how he reacts when someone on his team leaves. [57:00] Paul speaks about how flexible he is with his team's days and hours of work. [1:00:54] Paul shares some final thoughts with the listeners. [1:02:13] Thank you so much for being on the show. Links and Resources Grow My Salon Business    Find Paul Dare Hair Cut-Like-A-Master Workshop @thepauldare Instagram  @pauladare Facebook

Today I am talking about sustainability, carbon footprints, being green, recycling, looking after the planet, etc… And sometimes I think that because that’s the very unsexy side of hairdressing that people might tune out …But I Really, Really want you to listen to this because as the posters say “There is no planet B’ and we are all in this together.” And the more educated, informed and aware we are the better for our collective wellbeing and the wellbeing of humanity.   My guest on today's Podcast is Fry Taylor Co-founder of greensaloncollective.com    Green Salon Collective was founded by environmental experts, hairdressers & eco campaigners, GREEN SALON COLLECTIVE is the original authority on salon sustainability throughout the UK and Ireland.   Their vision is to facilitate salon sustainability by recycling the unrecyclable. The profits raised from the sale of all commodities get redistributed and recycled too by supporting charities & local communities, as well as aiding all salons on their own journey towards a greener future.   Now I know that about 30% of my audience is in the UK and Ireland the rest of you are American, Australian, Canadian, New Zealand, or scattered around another 50 countries.    Green Salon Collective is a similar business to Green Circles in North America and Sustainable Salons in Australia, and I am sure there are more out there in other countries too. But, no matter where you are from, I encourage you to listen in to this podcast as there are some great initiatives being spoken about.    In today’s podcast we discuss: How participating in Green Salon Collective brings in new clients Some amazing things that can be done with recycled salon materials that would normally end up in landfill How profits are reinvested back into local communities And lots more!   In This Episode: [03:26] Welcome to the show, Fry! [03:52] Fry shares an overview of what Green Salon Collective does. [04:49] Why did you start this company? [07:17] Fry speaks about GenZ and how they embrace recycling. [09:09] Fry discusses how salon owners can benefit from a system like this. [13:02] Listen as Fry shares how to justify the green fee to clients when they ask. [16:53] Many salons across the world are charging PPE fees, so why not add on a green fee? [19:00] Fry speaks about what the process looks like from a salon owner's perspective. [21:38] They supply Salons with containers to help them separate the items to be recycled. [25:08] Fry discusses how often the recycling is picked up and how much room they need for the boxes. [26:45] Fry speaks about how hair is recycled. [28:10] Fry shares a story about how hair is being used to absorb oil. [30:10] He discusses how hair is used to make mats that can filter the trash from water in drainage systems. [32:43] Fry speaks about other uses for recycled hair. [35:09] Listen as Fry discusses what metals in a salon we can recycle. [38:01] Fry gives some rough numbers on the amount of foil a salon can recycle. [40:01] He shares the plastics they recycle and what they do with it. [43:24] Gloves are tricky because they are contaminated; they use a special company to recycle them.  [46:29] Is plastic wrap a recyclable commodity? [47:28] Fry speaks about paper and cardboard recycling and how it is done. [50:05] Listen as Fry discusses recycling salon chemicals. [53:15] How does your company handle PPE? [54:33] Fry talks about the charities they can support. [56:23] He speaks about Paul Mitchell being the first product company to reach out to them. [58:00] Fry discusses what he believes salons of the future will look like and how sustainable they will be. [1:03:05] Thank you so much for being on the show today.   Links and Resources Grow My Salon Business    Matter of trust - Who recycle hair and then create oil spill mats Oil spill hair booms Precious Plastics  Haircuts4homeless Hair and Beauty Charity Green Circle Salons Sustainable Salons Green Salon Collective @greensaloncollective Instagram | LinkedIn  

One thing about podcasts that I really love is that you get to ask people questions that in a social situation would maybe be a little too intense, whereas on a podcast they recognise that that's the intention. My guest today is Michaeline DeJoria, not only is Michaeline the daughter of John Paul DeJoria, the co-founder of John Paul Mitchell Systems but amongst other things, she is also Vice Chairman of the company. I loved having this opportunity to talk with Michaeline and to ask her questions about her life growing up with JP as your dad, the different roles she has had in the company, the values that the company is built on, the importance of the company culture, how she raises her 3 children, the impact of COVID on the business and the responsibilities that come with her position. We jumped all over the place and she is every bit as charming, and open and down to earth and intelligent as you might imagine her to be. In This Episode: [01:41] Welcome to the show, Michaeline! [02:37] Michaeline shares her background and her job with John Paul Mitchell Systems. [04:45] She talks about working in every aspect of the company, every department starting in the warehouse. [06:49] How has working in every aspect of the company affected where you are today? [08:22] Michaeline discusses having imposter syndrome because she was the boss's kid. [09:35] Listen as Michaeline shares why she works in the company's beauty division instead of one of the others. [11:40] Michaeline speaks about the story behind the iconic photo of her with her dad as a child. [14:27] Was there ever a moment as a child, you realized that your life was different than other kids? [18:06] Michaeline discusses how she keeps her kids grounded and confident in their abilities. [21:07] Why has JP never sold the company? [23:07] Michaeline shares the culture they cultivate in the company and how it is just part of the DNA. [25:22] Listen as Michaeline shares how the culture evolves over the years with the different generations. [27:57] "It's finding a way to have the current situation better amplify your principles."  [31:32] How are you adapting to working from home? [33:07] Michaeline discusses working with Millennials and GenZ versus working with the older generations. [36:59] Michaeline shares the company's approach for working through the pandemic. [39:56] Listen, as Michaeline discusses how JPMS handles the social unrest that is happening now. [41:18] She speaks about  Black Lives Matter and the opportunities to change some aspects, even though they have always been inclusive. [43:36] Why is it so important for JPMS to give back to so many organizations? [46:18] Michaeline shares a story about her dad, helping some strangers in a restaurant. [48:38] They discuss the movie Good Fortune, a movie about John Paul's life. [51:22] What are some leadership hurdles you have had to overcome? [53:04] What is the most important thing you have learned from your dad? [56:57] Michaeline talks about the trust that JP put his company in to protect his people. [58:08] Michaeline answers some rapid-fire questions from Antony. [1:01:09] Thank you so much for being on the show! Links and Resources Grow My Salon Business    Find JPMS John Paul Mitchell Systems   Find Michaeline Michaeline DeJoria   Watch the trailer to Good Fortune the inspiring life story of John Paul DeJoria below https://youtu.be/vRDmM2lCK1k 

You may not realise it, but I always record this introduction after I have recorded the interview and then edit them together.    I have just finished today's interview with an old friend and NYC salon and school owner Nick Arrojo, and I don’t mind saying it’s had a profound impact on me.    I’ve known Nick since the early 80s when we both worked at Sassoon in the UK and since then he has been one of those success stories building an incredible business in New York, one of the toughest cities in the world. I love success stories and at times like these; I think we need them more than ever.    But, successful people are not successful because they don’t have challenges to overcome, they are successful because they have challenges but they overcome them.    Nick is a salon owner like most of the audience listening to this and like everyone he is also having challenges due to the impact of COVID and the honesty and humility of this interview rams home more than ever what this is really doing to two people's livelihoods and the future of this industry.    In today’s podcast we will discuss: The impact COVID is having on his business Changing business models and the future of hairdressing What leadership, courage and optimism looks like And lots more!   In This Episode: [02:12] Welcome to the show, Nick! [02:55] Nick shares his backstory and his journey to where he is today. [06:13] Listen as Nick discusses what has happened in 2019 and 2020 before, during, and after the pandemic. [09:10] Nick speaks about the unknown zone we have all been in this year with COVID. [12:30] He discusses a salon he had to close in 2020, an emotional and financial hit. [14:11] Nick shares the perfect storm that hit his salons in 2020. [17:11] He speaks about opening one of his salons during reopening, fully booked with clients, and no staff because they all left. [20:01] Nick discusses his other salons and school and the challenges of making them work for the social distance world. [23:02] Every day that his salons are open, he is losing money even today. [26:06] When your employees left, was it because they wanted to go independent or because the government was paying them more to stay home? [30:25] Nick shares the risks he is facing when he closes one of his salons. [33:00] He discusses negotiating with his landlords. [35:32] Nick walked away from his Tribeca location and shared how much he has to pay the landlord. [38:14] You go from victim to survivor daily, and he has decided to be a survivor. [40:51] 50% of his clients have moved out of the area. [44:05] Nick talks about the percentage of salons being independent businesses of one. [46:14] What do you believe is the new business model for salons as we advance? [48:32] Nick shares the membership model idea that he believes will be the hair industry's future. [51:13] Nick describes all the tools you will get once you are part of his membership model. [54:52] When you become an owner, people think you are stealing their money. [56:24] Antony speaks about his idea of a cooperative business model. [59:20] Nick believes that today the asset is the brand, not the brick and mortar. [1:03:38] Nick shares a story from his past, explaining his very optimistic attitude, even though his businesses are falling apart because of the pandemic. [1:06:30] Nick talks about selling his property, which will keep him in business until the tide turns. [1:08:56] Nick believes that better days are ahead. [1:11:45] Thank you for being so optimistic and being open and honest with our listeners. [1:13:40] Thank you for being on the show!   Links and Resources Grow My Salon Business  Find Nick Nick Arrojo Instagram | Facebook | Pinterest

I always strive to bring a range of guests to the show that can help you grow as a professional, and we need that now more than ever!   When I opened my first salon, like many salon owners I was full of enthusiasm, a strong work ethic and a dream to make a difference.    I believe that most salon owners start off like that.    Perhaps when they start most of them don’t have much in the way of business savvy but they understand that the key to growth is to develop and keep their team and so they make decisions and changes to their business with a view to everyone benefitting.    But many a salon owner have found that their team doesn’t always see the changes and direction that the business is going in as a fit for them - and so they leave.    Now don’t get me wrong, a certain amount of staff turnover is healthy for a business, and there will come a time where it’s inevitable that people will leave if the business is moving in a direction they don’t like, and so if a stylist leaves it's often best for everyone.    But having a ‘walkout’ where a whole bunch of team members leave at the same time is a special kind of pain that many salon owners experience and sometimes more than once!    My guest on Today's Podcast is Tracy Ftacek, Chicago based owner and founder of the ‘Pretty Convenient App’ and as a salon owner, she once experienced a total staff walkout.    In today’s podcast we will discuss: What causes staff walkouts How to bounce back from a staff walkout…and How a walkout is an opportunity for both personal and professional growth  And lots more! In This Episode: [02:54] Welcome to the show, Tracy! [03:21] Tracy shares her backstory and how she got started in the industry. [05:32] When did your employees walk out on you? [06:31] Tracy says the communication and consistency are two strong reasons her team members walked out. [08:04] Listen, as Tracy speaks about the day, this all culminated. [11:33] Tracy shares that her team members had been planning their walkout. [13:06] Antony speaks about this happening to him also, so he understands what she went through. [14:03] What changes made the team members uneasy? [17:27] Listen, as Tracy discusses that her team members didn’t trust her, and she didn’t communicate how the changes would help them. [20:55] Tracy shares the three top things she learned from the walkout. [22:18] Tracy speaks about what communication with her team looks like now. [25:20] The conversation now is what we are currently doing, how do we make it better? [27:40] How did this change the way you approached recruiting a new team of people? [31:23] Everyone is going to leave one day, and that’s ok. [32:28] Listen, as Tracy discusses why you shouldn’t treat your employees like family because they aren’t, and they will leave, eventually. [35:47] Tracy shares how this all changed her relationship with her new team members. [37:51] Tracy speaks about how she revamped her salon systems and guidelines for new employees. [40:43] How did you grow as an individual going through that experience? [43:51] Tracy shares some advice for new salon owners and what they need to expect. [46:48] Tracy shares some final thoughts for the listeners. [47:09] Thank you for being on the show! Links and Resources Grow My Salon Business    Find Tracy Pretty Convenient Email Instagram | Twitter | LinkedIn

There are many ways to look at the salon industry and judge its viability or effectiveness, but sometimes a couple of simple numbers tell you a lot about it.   For a business to grow, you need two things to happen, first; you need to attract new clients, and second, you need to keep them. The more you keep, the more you will grow.    In last weeks podcast episode 56 with John Harms from Millennium software we discussed the statistics he’s gathered that say that if you get ten new clients today, only 40% of those will come back for a 2nd visit, and only 25% of those will come back for a 3rd visit.    And that after 6 visits only 1 of the original 10 remain. Is it just me, or is that ridiculous!   Salons should spend as much time, energy, and money trying to convert and retain a higher percentage of their new clients than always trying to attract new ones.    That’s leads us to the obvious question which is, why do clients leave?   On this episode, we learn:    Why marketing to just new clients doesn’t grow your business. The three things you should focus on in your marketing. The five reasons consumers change who they do business with.   And lots more!   In This Episode: [00:32] Welcome to the show! [02:22] Antony shares some statistics, a former guest of his mentioned. [04:04] If all your marketing is getting new clients through the door, how do you retain them? [04:27] Antony speaks about the three things marketing is about Client Generation, Client Conversion, and Client Retention. [06:45] Can you imagine having five new clients a day, and you keep all of them? You would have over 1.5 million dollars a year. [09:03] Antony shares some numbers when you have six fully booked stylists all day every day. [11:08] Antony discusses a statistic he saw that covers not just salons but all small businesses about why consumers change who they do business with. [14:01] Antony defines a commodity and why 17% of people change who they are doing business with because they consider it a commodity. [15:25] 48% of the time, we change who we do business with because of the experience. [16:44] How do you fix it? [19:35] Antony talks about making sure the client has the best experience they can have. [20:23] We need to focus on Conversion and Retention, not just on Generating new clients. [21:01] Antony speaks about a free webinar he is hosting called The Five Steps To Unlocking Your Salon’s Potential. Register at www.growbusinessschool.com/register. [21:58] Have a great week and thank you for listening.   Links and Resources Grow My Salon Business    Episode 056 with John Harms - Your front desk point of sale software system should be your best friend and silent business partner.

I once heard it said that every business is now a technology business, and I believe that to be true today more than ever before.  As a generalisation, the hairdressing industry has not always been what would be called ‘early adopters’ when it comes to embracing new technology, and that is often to our detriment.  But, having relevant information constantly accessible is what is needed to run businesses efficiently, and for salons having state-of-the-art Point of Sales Software is the starting point. Like everything, there are a lot of POS systems on the market, and like everything, there is a lot of variation not just in the technology but also the innovation and the support and the customer service, etc   My guest today on today's Podcast is a friend of mine John Harms who is the Founder, owner and CEO of Salon Software Millennium and Meevo 2.  I always love talking to John because he has a great insight into the salon industry and some facts around it because of the unique insights that he has into the back end reporting systems in salons. In today’s podcast we will discuss: The 6 most important growth indicators  The importance of Client Retention The changing salon business models  Online bookings The impact of COVID  And lots more!   In This Episode: [02:49] Welcome to the show, John! [04:15] John shares his background and how he got pulled into the beauty industry. [07:00] John describes the difference between his Millenium and Meevo software. [09:20] Listen as John speaks about what sets Meevo 2 apart from other industry software. [12:33] John’s favorite part of Meevo 2 is that it takes appointment booking from three minutes to 30 seconds. [13:18] What device are salons using the software on most? [17:22] John discusses the security that is built into the software for salon owners. [19:58] John shares that stylists can still book appointments on their phones when the power goes out. [21:44] John’s software is in over 15,000 salons. [24:00] Listen as John discusses how his software can track new client retention after six visits. [26:26] John believes that rebooking might be the issue with retention and maybe not treating them as well on the third visit as you did on the first. [29:39] What are the top five KPIs that salon owners should pay attention to? [33:28] John speaks about what he sees differently in KPIs in different countries. [35:26] John shares that small salons still need his software to keep the operating proficiently. [37:26] Listen as John talks about how some salon’s look at online booking. [40:13] John shares some controls they have with their online booking software. [41:35] John talks about the smart center dashboards that can be personalized. [43:50] He speaks about the self-pay capability on Meevo 2. [45:05] The idea’s portal allows the community to offer some ideas on what they need or would like to see differently. [47:46] Do you have a particular issue with the industry that you would like to eradicate? [50:09] John shares what he thinks the beauty industry will look like in the next three to five years. [52:58] Thank you so much for being on the show! [53:17] John shares some final thoughts for the listeners.   Links and Resources To sign up for free Masterclass with Antony - use the link below. https://www.growbusinessschool.com/register Find John: John Harms Meevo 2 Millenniumsi Twitter | Facebook | Instagram

My journey in hairdressing has been incredibly rewarding at lots of levels. But one thing I never take for granted is the people I have come to know and the friendships I have made in this industry along the way.  We are living through challenging times, and I think it's at times like this that the importance of people, of community, of friendships, of bonding, and engaging with each other is more important than ever.  My guest today is 'Duffy', one of the world's leading editorial hairstylists. Currently based in New York Duffy works with many of the biggest fashion brands in the world creating cutting edge hair. He's also a good friend of mine that I have had the pleasure of knowing for the last 20 years and witnessing his work ethic, his professional growth and achievements have been amazing to watch.  But all that aside, the thing that really stands out for me is that he is one of the nicest, most grounded, and genuine people you will ever meet. And for me, that trumps everything. In today's podcast, we will discuss: Duffy's journey into the world of editorial hairdressing The advice he'd give to young hairdressers who wants to walk in his shoes What drives his creativity Social media and the impact it's had on fashion… And…  What influence Coronavirus might have on fashion? And lots more!   In This Episode: [01:56] Welcome to the show, Duffy! [03:12] Duffy shares his background and his journey to where he is today. [05:35] Duffy talks about working in a salon behind the chair when he first started. [08:18] What was the appeal of editorial hairdressing for you? [11:40] Duffy discusses how his training didn't prepare him for editorial work. [13:27] Duffy speaks about his first experience in fashion hairstyling. [17:46] Listen, as Duffy shares what a young hairstylist needs to do if they want to have a career in editorial styling. [21:15] Duffy says that young hairdressers need to find their own flavor and not copy anyone, try to do it differently. [23:58] What are some things that young hairdressers do wrong when they are working with you? [27:01] Always remember you are part of a team that is trying to produce a product that is finished and polished. [30:15] Duffy shares that when you first start out, you don't make any money. You have to work for it. [33:45] You don't find an agent, an agent finds you.   [36:18] Duffy's favorite work is editorial. He shares all the different aspects of his career and the work he does in movies. [39:25] On the red carpet, you are taking on a well-known person, and it's your job to enhance their persona. [40:41] Is there a go-to Duffy look? [44:01] Duffy speaks about a painting he saw years ago that was opposite of the others he had seen. [45:48] What is your creative process, and references do you fall back on? [47:55] Duffy talks about the difference between technique and taste. [49:43] Duffy discusses what he gets back from all the countries he travels to for work. [52:55] Listen, as Duffy shares how he thinks the pandemic will impact the fashion industry. [55:21] He discusses how, in editorial work, they have had to rethink how they are producing imagery. [56:27] What kind of impact has social media had on your career? [59:15] Duffy speaks about the energy and excitement that young hairdressers bring to the industry. [1:01:11] How do you stay relevant and keep reinventing yourself? [1:02:15] Duffy wishes he was better at all of it because that pushes him. [1:04:54] Thank you so much for being on the show!   Links and Resources Grow My Salon Business  Find Duffy: @duffy_duffy Instagram

There are only a handful of hairdressers that truly deserve the title 'Iconic.' But my guest today is Mr Tim Hartley, and he is certainly one of them.  Tim is the former International Creative Director of the Sassoon Organization. And over a long career, he has influenced a generation of 'haircutters' with not just how he 'cuts hair' but also with his thoughts about hair and fashion and his understanding of all the references that the wider fashion world draws on. That's one reason I love talking to him because whether it's from art or architecture or music and popular culture, he is a wealth of inspiration.  Since leaving Sassoon 16 years ago, Tim has continued to shake things up under his own brand. And still, to this day, he has a lot of wisdom, passion, and a genuine love for the craft that is not only rare to find but also very inspiring! So, in today's podcast, we talk about: The process of creativity…  How hair fashions evolve and Tim's new project 'Tim Hartley Hair world' and How COVID might impact on hair fashions… And lots more! In This Episode: [02:03] Welcome to the show, Tim! [02:40] Listen as Tim shares what keeps his passion for the industry alive. [06:30] Tim discusses how he handles hair and the unique opportunity you have to change someone's life with scissors. [09:07] Tim speaks about engaging the head and hands to create something beautiful for the client. [13:18] How do you think the pandemic will influence fashion and trends going forward? [15:49] Tim believes that hairdressers need to relearn shampoo's art and how to take care of hair again. [17:59] Tim believes now is the time to revisit all the amazing above the shoulder haircuts. [20:26] Tim says that the ponytail goes with hoodies, and the fashion cycle has turned, and we are starting all over again with haircuts. [23:23] Antony speaks about how refreshing it is to see a short haircut after all the long hair that's been popular. [25:25] It's time to bring the hair up above the shoulder so it can move. [28:02] Tim shares about a project he is working on. [31:00] Listen as Tim discusses a magazine he was featured in. [33:59] What is Tim Hartley Hairworld? [36:15] Tim talks about his education and training system designed for today's trends. [38:52] Tim says he is trying to create looks that can be done easily and quickly. [42:02] When will Tim Hartley Hairworld launch? [45:41] Tim discusses how being Creative Director of Sassoon came with a restriction to create hair in the Sassoon way. [49:12] Beauty and glamour are the common thread that runs through everything he does with hair. [52:09] How has Instagram influenced fashion and education? [54:24] Tim speaks about a hairstylists environment and finding things you like to cultivate what you do. [58:21] Tim shares some last words. [58:33] Thank you so much for being on the show!   Links and Resources Grow My Salon Business  Find Tim: Tim Hartley Tim Hartley Hairworld @THHairworld Facebook | Pinterest | Instagram  

Hairdressing is a career that starts for most of us behind the chair, building a column of clients, and for some people, they only ever want to work behind the chair, and there is absolutely nothing wrong with that, and it can be very rewarding at every level.  But for others, their career branches off in different directions, and they seek other opportunities but still within the industry.  My guest on today's podcast is Sophie Hill, who is a former salon hairdresser who transitioned through various areas of the industry and eventually formed her own successful P.R. company and has now morphed once again into the head of marketing with London based salon group Headmasters… In today's podcast, Sophie and I talk about:   The opportunities there are in a hairdressing career How the skills you learn as a hairdresser can help enormously if you choose to transition into other career paths  We also talk about the changing role of P.R. and Marketing and how Social media is impacting on that And we also talk about what salons should be focusing on as far as marketing and P.R. goes as we come out of lockdown …   In This Episode: [02:41] Welcome to the show, Sophie! [03:05] Sophie shares her background and journey to where she is today. [04:40] Sophie speaks about what has driven her to reinvent herself over and over. [07:32] She was a technical consultant for two years with L'Oréal. [10:50] Listen, as Sophie discusses the different roles with P.R. marketing and social media. [14:08] Sophie believes that social media hasn't replaced P.R or marketing. [15:57] Do fewer salons have a P.R company now than they did ten years ago? [18:42] Sophie says to try a social media platform and see which one works best for your clients. [20:48] Sophie speaks about her company's email marketing campaigns. [23:08] What three things would you suggest a salon owner focus on when it comes to P.R.? [25:14] She shares a survey her company did, asking why people visited a certain salon and the results. [27:54] Listen as Sophie speaks about where salons should focus their marketing during this pandemic. [31:33] Sophie says that if you are an independent salon owner, stay in touch with your clients during the pandemic closures. [33:32] What are the top three things that Headmasters have done consistently to grow to 56 salons? [37:23] Antony believes that loyalty is a major part of being able to grow your company. [41:00] Sophie speaks about the guidelines that Headmasters uses with their salon staff around social media. [44:40] How do you see the retail model changing in the future? [46:07] Sophie shares what her company is doing to cultivate e-commerce for selling products. [47:24] Sophie discusses what she thinks will permanently change in the salon industry once the pandemic is over. [50:25] Thank you so much for being on the show!   Links and Resources Grow My Salon Business  Find Sophie Headmasters LinkedIn

All over the world in the last 10 years, there has been a huge renaissance of the barbershop. Quite simply barbering has become ‘cool again’ and there has been a return to the ‘Barbershop’... that uniquely ‘male space’.  I don’t for one minute think that it’s a trend that will return back to the ‘unisex model’ that existed since the ’70s. But like everything, there are inevitably some people that have done it far better than others. My guest on today's Podcast is Matty Conrad who amongst other things is a barber and founder of ‘Victory Barber & Brand’ based in Victoria the capital of British Columbia in Canada… which if you haven’t been there is a stunningly beautiful part of the world.   In today’s podcast we talk about: The heart and the passion that sits behind the Victory brand What is it that makes a successful barbershop and why it’s essential to control your culture Matty talks about how he has overcome the hurdles that exist in growing any business… When is the right time to expand  What it really takes to start a product line And lots more!  Matty Conrad is one of those people that is well worth listening to and I’m sure you won't be disappointed there is an authenticity and humility about him that is hard to find and I think that is one of the things that make him the success he has become and rightly deserves…    In This Episode: [02:03] Welcome to the show, Matty! [02:46] Antony, where he first met Matty. [05:33] Matty speaks about sitting in the front row during a talk that Antony was giving. [07:50] Matty discusses going from owning a salon to opening a barbershop and making the transition. [10:21] Matty speaks about being obsessed with old school barbershops. [13:27] Antony shares a story about Matty carrying a moose head into his brand new shop. [14:56] Do you recognize consciously that you are the brand? [17:07] Matty speaks about becoming himself wholeheartedly without reservation and how that drew people to him. [18:48] Matty shares why he put the moose head into his new barbershop. [21:00] Matty discusses his ballooning debt when he opened his first barbershop. [23:33] A week before he opened, he had no barbers and wondered how he would handle all six chairs by himself. [25:24] Matty speaks about selling his salon and the person he sold it too. [29:15] Matty discusses what he learned from Antony's books about people leaving your salon. [32:09] Matty shares about opening a bar that had a barbershop in the back that clients can wait in for their haircut. [34:35] Someone tried to duplicate his shop, failed, and then asked Matty if he wanted to buy it. [36:32] Matty speaks about moving to Vancouver to grow the shop. [38:54] What's the key to successful expansion? [41:33] Matty discusses trying to rehabilitate his employees and realize that it's not his job. [43:38] "It's easier to employ people who share your values than try to change the values of people you've got." [45:24] Matty speaks about fear, and who is holding the bag. [48:33] Matty discusses his product development and the stories he tells about the products. [50:20] He shares the challenges he faced trying to get his products manufactured. [53:19] His products have never made him money, even though he owns the brand. [56:23] Matty thinks barbershops are a trend, but momentum will keep them going. [59:31] Matty shares some final thoughts with Antony. [1:00:10] Thank you for being on the show! Links and Resources Grow My Salon Business    Find Matty: Matty Conrad @mattyconrad Instagram | Facebook Victory Brand Products Podcast

In last weeks podcast, I interviewed two young hairdressers, one from the US and one from Australia with the aim of finding out what makes Millennials and Gen Z 'tick'. We had a great response and so this week I’d like to wrap up with Deanna and James both from the UK talking about their goals and ambitions and what a career in hairdressing means to them. Amongst other things, they recognise that they have the technology available to them in the form of the internet and social media etc that generations before didn’t have and obviously that impacts on the marketing of themselves and how they learn. But, the thing that stood out to me is that none of them used money as the reason why they left a job or what they looked for in a job. Instead, they all spoke about the importance of family and being part of something bigger than themselves. They spoke about wanting to belong to a community… not just in the local sense but also in the professional sense. They spoke about wanting to grow as professionals and wanting career opportunities… and you could just tell that they all loved and I mean loved doing hair! So if we want to keep people like this in our industry and in your salon, what are the opportunities that you are creating in your salon? What are the things that you do to make your team feel recognised and acknowledged? What are the things that you could do to make them feel like they're part of a bigger community and to give them a greater sense of purpose? Sure they might be a few years younger than you and I, but are their needs and expectations really that different? In This Episode: [01:57] Welcome to the show, Deanna! [02:19] Deanna shares her background in hairdressing. [03:51] Listen as Deanna discusses why she has changed salons. [04:42] What four things do you think stylists in your generation are looking for when picking a salon? [06:48] Deanna speaks about how important it is to work in a salon that allows her to grow. [08:59] Deanna shares her insights into cutting hair when styles change. [10:17] If you owned a salon, what things would you do to motivate your team? [11:24] Deanne speaks about how she likes best to learn new things. [14:00] Deanne shares what her favorite social media is for promoting herself. [14:48] What percentage of clients have you gotten from social media? [17:59] Deanna shares where she hopes to be and what she wants to accomplish in the next five years. [19:47] Deanna discusses why she thinks her generation is moving toward working independently versus working in a salon. [21:43] Thank you for being on the show! [21:58] Welcome to the show, James! [22:15] James shares his backstory and why he became a barber. [24:04] What do you look for when looking for a barbershop to work in? [28:26] James discusses how important it is to him to have the opportunity to grow in the barbershop he is working with. [29:20] What things do you think a salon or barbershop owner should do to motivate their team? [31:33] James speaks about how having a product target or service target motivates him. [32:48] James discusses the role that Instagram does to help build his client base. [34:34] How much time do you spend on Instagram each day. [35:55] James, thank you for being on the show! [36:20] Antony shares what he saw in the young hairdressers he interviewed in these two episodes. [39:18] Thank you for listening to the show! Links and Resources Grow My Salon Business Find Deanna @hairby_deanna.x  Instagram Find James @jamesoliverhayes Instagram

I often have salon owners venting their opinions about young employees, their work ethic, their loyalty, their level of commitment, etc. As an industry that is very youth-focused as far as employees go, salon owners (who are typically older) must understand the needs and motivations of young Millennials and Gen Z employees. Now for those of you who are not sure what the difference is between Millennials and Gen Z; according to a quick search on google, Millennials were born between 1981-1996, so they are in the 24-39 age bracket at this point. Whereas Generation Z as those born between 1997 - 2012, so currently between 8-23 years of age. So in today's podcast, I am interviewing two young hairdressers, Scarlett Denzel, a 20-year-old from Sydney, Australia, and Ariel Harris, a 29-year-old from San Diego, CA and we talk about… What makes them tick. What are the most important things they look for in a career? How they learn best. How they use social media. And where they see the future. In This Episode: [02:02] Welcome to the show, Scarlett! [02:32] Scarlett shares a little about herself. [03:20] Scarlett speaks about her journey to being a hairdresser. [04:21] What is the perception of a hairdressing career today? [05:16] Scarlett discusses why she left one salon to move to another. [07:48] She didn't see growth or opportunity for growth in the salon she left. [09:37] Scarlett believes that young hairdressers are looking for education in salons. [11:47] Scarlett shares what she is striving for in her career. [12:25] If you were a salon owner, how would you motivate your team? [13:43] She speaks about where she goes to get an education, be it social media or in-person classes. [14:45] Scarlett shares how she uses social media to build her clientele. [16:37] Scarlett gets most of her clients through Instagram. [18:34] On your Instagram page, are these clients you worked on or models? [21:01] Scarlett discusses why she doesn't use Facebook to connect with her clients. [22:19] Scarlett speaks about the top 3 things a salon owner needs to do to keep a young team inspired. [23:35] Where do you see yourself in five years? [24:15] Scarlett shares what it would take to leave the salon she is currently at. [26:00] Scarlett believes that the studio model or chair rental model isn't for her. [28:23] Scarlett says that the world is changing and people are changing, it's not a generational thing. [30:02] Is three years of apprenticeship too much? [31:45] Scarlett, thank you for being on the show! [32:08] Welcome to the show, Ariel! [32:38] Ariel shares a little about herself. [33:08] What did you do before you became a hairdresser? [36:05] Ariel believes that people want to work with and for environmentally responsible companies. [37:23] What are you looking for in a hairdressing career? [39:40] Ariel says that it is very important for the salon to supply education. [41:12] She speaks about what would make her leave the salon she is at now. [42:49] Ariel shares that 90% of what she learns is on social media. [45:22] Ariel discusses how important awards are to hairdressers today. [46:28] What motivates you as a young hairdresser? [47:26] Ariel speaks about the three things salon owners need to do to keep their teams from leaving. [48:36] How do you use social media in your professional career? [52:04] Ariels believes that Instagram is easier than Facebook to build clientele. [53:53] Where do you see yourself in five years' time? [55:52] Listen as Ariel shares, where she believes that salons will be in the future. [59:48] Ariel, thank you for being on the show!   Links and Resources Grow My Salon Business    Find Scarlett @scarlettrose.salonkiin Instagram   Find Ariel Ariel Harris @ariels.hair Instagram  

Are there any questions you have wanted to ask me, or anything you wanted to know about how I got started in hairdressing? You get your wish today because I am being interviewed by Vivienne MacKinder on this episode of the Grow My Salon Business podcast. My good friend Vivienne reached out to me recently and suggested that she do a podcast takeover. She wanted to be the host and have me on the other side of the microphone being grilled. So now I get to find out how my guests feel when they are on the other side of the mic. It should be entertaining, and I hope you enjoy it. We will discuss: What are some things that all of my podcast guests have in common? Personal reinvention and finding your niche in this industry. The importance of understanding your brand. What are the myths around salon ownership? What might be the successful business models of the future?   In This Episode: [00:30] Welcome to the show, Antony! [00:59] Antony shares the impact that the guests he has had on the show have had on him. [02:29] Antony speaks about everyone falls down, but the successful people get back up and start again. [05:45] Antony says we all have our genius, we all have our gift, and we should never put ourselves down or feel lesser if someone can do something better. [08:48] Vivienne appreciates the authenticity that this podcast brings to the industry. [09:53] Antony, what did you want to be when you were a kid? [12:25] Antony shares that he fell into hairdressing. [14:59] Antony reveals that a high school counsellor suggested that he be a hairdresser. [16:07] He speaks about a friend of his brother opening a salon and asked Antony if he wanted to be an apprentice. [18:30] What do you owe to your parents? [20:03] Antony discusses whether he would have done anything differently. [22:07] Antony speaks about the price you pay when you move away from home. [24:42] He shares that he would have liked to have a more rounded skill set. [26:09] What is the worst job you've ever done as a hairdresser? [29:31] Antony shares a story of doing a celebrity's hair and not knowing what he was doing. [33:12] Antony advises anyone to try to figure out what they want to do. [35:03] You will always learn on the job, but you have to have the fundamentals down before you can learn anything else. [37:08] What was your greatest victory? [38:10] Antony shares his online learning platform. [38:52] Antony speaks about what drives him crazy. [40:26] Antony describes his coaching process with a salon that is failing. [43:03] A mentor is someone who's been there done that, a coach is someone who gets you to identify what you need to do to get where you want to go. [44:19] Antony feels like he is a cross between a mentor and a coach. [45:31] How do you mentor or coach someone who has lost their direction? [47:10] Antony shares how he visualized what he wanted to do and then followed through. [50:16] Vivienne speaks about years ago being asked what her brand was and not knowing how to answer. [52:46] Hunger for something more or doing more is what always drove Antony. [53:52] Antony speaks about his daughter and her idea of fun on a Friday night. [55:51] Who would play you in a film of your life? [57:53] Vivienne shares what she is taking away from her conversation with Antony. [59:08] What are the common myths about being a salon owner? [1:01:11] Antony discusses what he believes you need to own a successful salon. [1:03:20] The most creative art form is business. [1:05:58] Leadership is acknowledging what you are good at and knowing what you aren't good at. [1:07:24] Where do you see the beauty industry going in the future?  [1:09:26] Antony's favourite business model is building a team, but the salon suite model thrives during the pandemic. [1:11:40] Antony discusses a business model that he has been looking at. [1:14:15] Antony thinks employee-owned business models would work well with salons. [1:16:37] Thank you for listening to the show!   Links and Resources Grow My Salon Business  My daughter Scout's favourite piece of art in the Louvre – Canova's ‘Psyche Revived by Cupid's Kiss'  Al Pacino Inspirational Speech – Any Given Sunday Inch by Inch The Business of Fashion Podcast – Fabien Baron Interview

With all the uncertainty in the world as a result of the COVID-19 pandemic, most salons have been able to reopen, but there is no way to determine if they will still be open in a month or where they will be at the end of the year. When you look at how most people have adapted to the changes, it's impressive, but it hasn't been easy, and it's not over yet. In some countries, states and cities, salons that have just reopened are now being forced to close down again because of a second spike in the coronavirus infection rates. I think the most predictable thing at the moment is that everything is unpredictable. And that's how it is with my guest on today's podcast, Los Angeles salon owner Paula Peralta. Paula is a hairstylist, a brand ambassador, a passionate advocate for social change and an entrepreneur. In today's podcast, we will discuss: The advantages of being a late starter in the beauty industry. The importance of letting your career evolve. The four energies needed to succeed in business. The 'Black Lives Matter' movement and the momentum behind it.   In This Episode: [02:39] Welcome to the show! [04:03] Paula shares her journey into hairdressing at 29. [06:45] She fixed other people's hair while in high school for parties and enjoyed it. [09:00] Listen as Paula shares the benefits of getting into the industry late starter in the industry. [11:50] Paula speaks about her first few years in the industry as an editorial stylist. [13:05] How did you know it was the right time to open a salon? [16:04] Paula said she didn't fear failure because she'd already failed at her first job. [18:01] Paula discusses closing her salon and where she is going in her career. [21:02] She shares that she just opened a salon suite in Hollywood. [23:06] Paula explains the four energies that you need to succeed in business. [26:36] "When you allow those different energies to show up in your business, that's what allows you to create greater."  [28:31] Is most of your focus going to be on the coaching and educational stuff, or are you still going to work behind the chair? [30:13] Paula built her business on Instagram and built her client base in six months. [32:06] How do you think the 'Black Lives Matter' movement has affected change? [35:34] Paula discusses what is happening with the movement now that the pandemic is taking all the air space. [38:17] If you are engaged in the movement, you can see where the conversations are happening. [40:32] Paula shares how racism manifests itself every day. [43:05] Paula speaks about having awareness about what's happening and also being willing to do something about it. [44:21] Paula talks about the difference between racism and antiracism. [46:40] What does the hairdressing industry need to do to be more inclusive? [49:17] What do manufacturers need to do? [51:03] Paula shares what Paul Mitchell is doing to help with inclusion now and in the future. [53:20] Paula speaks about what the average salon owner can do to add diversity in their salons. [55:40] What milestones need to happen to keep this movement going forward? [1:01:09] Paula shares some final thoughts. [1:01:45] Thank you for being on the show!    Links and Resources Grow My Salon Business    Find Paula Paula Peralta @hairbypaulaperalta Instagram @naeemahlafond Instagram

For today's podcast, I wanted to stop and look at the salon business environment that we are currently in and think of how I might best be able to serve my listeners as we are all subject to ever-changing situations. In some parts of the world, salons are reopening for the first time in many weeks, generating cash flow and getting their business moving. In other places, they have been ordered to close again. Even if we went back a month or two there was more predictability about what the future looked like! COVID-19 hasn’t gone away and even though many of us are reopening; it is not over until we have a vaccine, and no one knows how long it will be before that might happen. We are opening in this new world, and having to adapt our businesses and how we treat our clients, how we treat our team and how we treat ourselves and in some cases reassess the very viability of our businesses. In an ever-changing business environment it is easy to feel not in control but having a sense of clarity is essential if you are to move forward and make smart business decisions. I find that doing a simple S.W.O.T. analysis allows you to get better clarity with your thoughts. S.W.O.T. is an acronym for strength, weaknesses, opportunities, and threats. In today's podcast, I guide you through the process of doing a S.W.O.T. analysis of your business. Just by giving things a name and grouping them under each of those headings starts to give you a sense of control and predictability about the next steps and where to focus your attention and decision making. I know that running a business at the moment is not easy; I know that none of us have ever been through something like this before. I know that these are the most challenging times that any of us have ever lived through, but I also know that it will end, and I know that most of you will survive these times and come out the other end stronger and better than you were before. In This Episode: [00:32] Welcome to the show! [02:43] Antony discusses how the pandemic has thrown the world into a state of uncertainty. [04:01] Antony speaks about businesses opening into a brave new world. [05:03] Control the controllable. [06:12] Antony says that writing things down helps him get centred. [06:36] Antony speaks about the SWOT analysis and what it stands for. [08:30] Get a few pieces of paper out and write the words, strengths, weaknesses, opportunities, and threats at the top of the paper. [11:19] Is it easy for you to accommodate social distancing in your salon? That would be a strength. [14:23] Having a cash flow buffer is another strength. [16:10] Now write your weaknesses like clients being afraid to come into the salon. [19:01] Is your business a lifestyle business? Does it generate a profit? That would be a weakness. [21:30] Our third piece of paper is titled opportunities, what are some opportunities that will come out of this pandemic? [24:06] Antony speaks about this being an opportunity to reinvent your business model. [27:25] On the fourth page, you need to put your threats like the threat to your health. [30:01] Antony says it’s essential to get your head out of the sand and face the new normal. [33:28] Antony describes the three types of businesses he sees. [36:14] Thank you for listening to the show! Links and Resources Grow My Salon Business

I'm very excited to be interviewing my guest today, Mr. Angus Mitchell. Son of the late Paul Mitchell, who was the co-founder of the Paul Mitchell product range. Angus is not only a very talented hairdresser in his own right, but he's also co-owner of John Paul Mitchell Systems and a proud father of his young son Dylan. In today's podcast, we will discuss: The challenges with living up to the reputation of a famous father. Why Hawaii is a spiritual home for JPMS. The importance of philanthropy and environmental issues. Angus's love for cars. And that's just to start. So it's an absolute pleasure to be able to interview Angus Mitchell for this episode of the Grow My Salon Business podcast... In This Episode: [01:14] Welcome to the show, Angus! [01:47] Angus shares memories of his father and why Hawaii is so spiritual to him. [04:33] He speaks about his father having a strict diet and meditating and doing yoga. [05:35] Do you remember your father's first studios in New York? [07:35] Angus speaks about the first sculpting lotion product and how it was the company's first significant success. [10:00] He discusses the hair trends of the 80s and how excited his father was to see the new shorter hairstyles. [11:28] Angus shares a memory of talking with his father. [12:17] Did you have any hair conversations with your father before he passed? [14:35] Angus felt that when his father passed when he was out of high school, he honoured his father's memory by becoming a hairdresser. [17:23] Angus speaks about some great hairdressers he was on stage with and how nervous he was during his first show. [19:51] Did you enjoy doing hair?  [20:44] Angus shares his career path as an educator. [22:56] Angus speaks about opening a salon where he hired people straight out of beauty school. [25:42] How did you handle owning a salon while being a co-owner of John Paul Mitchell Systems? [27:55] Angus shares about being environmentally savvy in Hawaii and how his father lived. [32:57] What did you learn from John Paul DeJoria?  [35:28] Angus discusses that John Paul's daughter is now running the company and is just as talented in the business. [36:49] Angus speaks about the school side of JPMS and what they are about. [38:56] Angus shares that they are looking for a location for an advanced school for JPMS. [40:05] How many automobiles do you have now? [41:18] "Anyone can buy a car, but not everyone can build them." [44:56] Angus is building his father's dream car in his garage even though he doesn't put on overalls and do the work; it's his vision that they are following. [50:22] Angus, thank you much for being on the show!! [50:55] Do you have any final thoughts for the listeners today?   Links and Resources Grow My Salon Business  Find Angus Angus Mitchell Gearbox @angusmitchell Instagram | Twitter

I love the expression, “Success leaves clues!” Meaning that you don’t have to reinvent the wheel. Instead, find someone else who has already succeeded at what you want to do and emulate what they did! Learn to think how they think. Copy how hard they work. Put the hours in that they put in. Understand the sacrifices they have made along the way. The rejections and disappointments they have had along the way. And if you do all of that, there is a good chance that you will succeed too! Success in any form doesn’t come easy, but often we see someone who has succeeded and we want to be them. We want their knowledge; we want the respect they have and the lifestyle that goes with it. But what we don’t see are the years of hard work, the learning, and sacrifices that have gone into making them who they are. My guest on today’s show is Lesley Jennison. I have known Lesley since she was 16 and fast forward to today she has become one of the most respected hair colourists and educators in the world. In today’s podcast we will discuss: Training and the importance of discipline and mastering the fundamentals. Pricing of salon services by time. Using social media effectively. In This Episode: [01:54] Lesley, welcome to the show! [02:22] Lesley shares her background in the hairdressing industry. [03:42] She speaks about the mentors that have impacted her career. [05:36] Did you always want to specialize in colour? [08:34] Lesley discusses what makes a good colourist. [09:41] What part of the training that you had set you up for the career you have today? [12:28] Lesley shares why learning the fundamentals and having discipline are the building blocks of being a great colourist. [16:24] Taking the time to master the fundamentals can make all the difference. [20:27] What do you think the future of education looks like? [23:14] Lesley speaks about what she wishes she could do better. [26:17] Antony believes that COVID-19 has made it imperative for people to grasp technology and embrace how it can help their businesses. [29:30] How has social media affected your business? [32:14] Lesley shares how much time she spends on social media each day. [33:51] Lesley speaks about the pricing per half hour model for colour she had in her previous salon. [37:38] What do hairstylists need to do to compete with the home hair colour movement that is happening now? [40:20] Lesley discusses how she stays relevant in the industry after all these years. [42:30] Lesley shares how blown away she was when she went to Saudi Arabia and saw how they run their salons. [44:12] After 33 years in the industry, how do you overcome obstacles that stand in your way? [47:13] Lesley shares some final thoughts for the listeners. [47:29] Thank you so much for being on the show! Links and Resources Grow My Salon Business  Find Lesley Lesley Jennison Billi Currie Forty Seven Chiltern St @lesliejennison Instagram | Facebook | Pinterest @thehairhistorian Instagram

Who could possibly have imagined that 2020 would present the world with the challenges that it has? I know that many of the listeners to this podcast will have been reflecting on the social unrest that started with the killing of George Floyd in Minneapolis and the subsequent protests about police brutality and racial inequality that have dominated the global media over the last few weeks all over the world. But, this isn't just an American issue. As the protesters have shown racism exists everywhere and this has dominated the global media over the last few weeks. Maybe instead of thinking about these events as huge problems, we should be looking at them as huge opportunities for change? A chance to reset the agenda and address the inequalities that exist! I know that many of the listeners to this podcast will have been reflecting on the racial inequalities that have long existed in the world. So, like many of you, I have been reflecting on my actions and inactions and asking myself “What can I do better?” I think that when you put yourself in a position that I have where I talk about industry issues you can’t just pick and choose the non-confronting ones, you have to talk about the challenging ones as well. So for today's podcast, I have reached out to Errol Douglas who I have interviewed before in my “Unplugged” audio series. But this is the first time I have had him on this Podcast and it’s certainly overdue. Errol is a very successful hairdresser with a wealth of knowledge and experience so we will also use this opportunity to discuss a range of issues including. Errol's MBE and the different roles he has in the industry. The importance of hairdressing awards. Social media… and Racism, and the ‘Black Lives Matter’ movement and in that regard how the industry needs to evolve. In This Episode: [02:08] Errol, welcome to the show! [02:53] Errol shares a little about his background in east London and the diversity of his salon and who he works with. [05:32] Fusion and integration are what Errol stands for in hairdressing. [07:13] What was it like for a young black man to grow up in England in the 60s, 70s, and 80s? [08:33] Errol speaks about how hairdressing is in his DNA. [11:45] Errol says that back in those days, a young black man never walked alone if he didn't want to get beat up. [12:11] At 16, he went into an apprenticeship in east London. [15:08] Errol said he started working with Paul Edmonds and how lucky he was to have him as a mentor. [17:26] The program called 'The Clothes Show' catapulted him and others into the spotlight. [18:17] Errol shares the definition of an MBE, a distinction that he was the youngest person ever to receive. [21:14] He went to Buckingham Palace to receive his. [23:40] Did receiving the MBE impact the growth of your salon? [24:54] Errol speaks about shampooing the queen's hair and blow-drying Princess Diana's hair. [26:12] Errol has been nominated 24 times for the British Hairdressing Awards. [28:11] What keeps you going back when you have never won? [30:28] Errol speaks about his salon and how it runs. [33:07] How much does it cost to get an appointment with Errol Douglas? [37:00] Errol believes that the death of George Floyd is a turning point in racism. [38:55] What are some racist things you experience every day that a white person might take for granted? [42:47] Errol speaks about what he thinks the industry needs to do differently to combat racism. [47:12] 'I didn't know I was black until I went to the United States' is something a person told Errol. [48:26] What does the average hairdresser need to do better? [49:25] What should manufacturers do differently? [51:10] What does the media section of hairdressing need to do better? [52:49] Errol shares what advice he would give a young person who wanted to get into the industry. [54:06] Errol speaks about what he sees in his future. [56:10] Thank you so much for being on the show! Links and Resources Grow My Salon Business  Find Errol Errol Douglas @erroldouglas1 Instagram | Twitter

I think that one of the great things about this industry is that there are many different roles that you can grow into.   Most people will start off as a salon stylist, and there is absolutely nothing wrong with being a salon stylist for your entire career, as it can be very rewarding both creatively and financially. But being a salon stylist can (if you want it too) also open up other doors for you to step through.   Whether that’s becoming an educator or a session stylist or to work in film and theatre or to work in the product side of the industry, there is a lot of opportunity for those with the desire, the ambition and the courage to pursue it.   My guest on today’s podcast is Tom Connell, Hair Art Director for Davines.   In today’s podcast, we will discuss:   The importance of being relevant and connecting with hairdressers no matter where they are on their journey. Creativity and where inspiration comes from...and  Believing in yourself   In This Episode: [01:30] Tom, welcome to the show! [01:50] Tom shares his background and how he got started as a hairstylist. [04:07] Tom speaks about how his parents being hair stylists influenced his career today. [07:40] What was it about going to your first hair show that made such a big impression on him? [11:25] Tom shares his journey from a salon hairstylist to a runway educator influencing other stylists. [13:42] He speaks about why he didn’t want to do session work. [18:12] What is your creative process? What is your inspiration? [21:08] Tom says you keep pushing and pushing until something feels right. [24:34] Tom shares how music influences the designs he is creating. [27:53] What is it about the Trevor Sorbie culture that produces hairstylists like you? [30:23] Tom advises salon owners, stylists, and educators on how to nurture the talent they see in young stylists. [33:38] Do you ever want to own a salon someday? [34:55] Tom shares some conversations he has with his dad about the styles he does. [37:55] Tom chats about self-discipline and how that is important in how he designs. [39:43] Listeners, please like us on Apple Podcasts. [40:45] Tom gives some final thoughts for our listeners. [43:55] Tom, thank you so much for being on the show!   Links and Resources Grow My Salon Business  Find Tom Tom Connell @tommconnell Instagram 

The majority of hairdressers I meet find their way into this industry for reasons like the social interaction or creativity aspects that a hairdressing career can offer.   Most of us don’t initially get into hairdressing with a business focus, and there is nothing wrong with that. The reality is that most of us open salons ill-equipped for the skills of what running a business really involves.   We have to learn the language of business and learn fast...and many of us do.   We often hear about these successful and profitable businesses, and I have interviewed some of those salon owners on previous podcasts. Still, I am aware that those success stories don’t represent the industry as a whole.   Most salons run on minimal profit margins, and as has been laid bare in the coronavirus shutdown, most salons have no savings or cash flow buffer to survive more than a week or two without going into further debt or relying on government intervention.   As unsexy as it might sound, a lot of the success of business all comes down to understanding the numbers that go on in business and being able to make the right decisions about your business accordingly.   My guest today is Tom Kuhn, accountant, former salon owner, and founder of a US-based business called Qnity.   In today’s podcast we will discuss:   The importance of visual learning to understand the numbers. What are the key metrics to focus on? What are the lessons for small businesses that we should take away from the current situation?   In This Episode: [02:12] Welcome to the show, Tom! [02:45] Tom shares his background and the three chapters of his career. [06:11] Tom speaks about some ah-ha moments over the years and why visual thinking is so essential in the beauty industry. [08:19] Antony chats about how numbers made little sense to him until he saw things in a graph format. [11:00] Tom shares about being President and COO of a salon group. [12:18] Tom discusses when he learned the importance of visual communication and design, which was the content for Qnity. [14:58] He describes a simple chart he used to talk to the salon group leaders when he couldn’t get their attention with numbers. [16:17] What was the catalyst that made you launch Qnity? [17:47] Qnity’s mission statement is to help people prosper. [20:18] Tom shares some golden rules that he thinks salon owners all over the world should follow. [23:02] Do you have financial literacy? [24:38] Tom describes key things that the small business community should implement moving forward from the coronavirus. [28:26] What is a realistic profit margin that a well-run salon should be able to achieve? [30:08] Tom speaks about the data he received from his 2 to 10 project. [33:15] Antony believes that salons should be able to make a 10% profit. [34:27] Tom shares what he finds is a good number for labor costs. [37:17] Do you believe that to have a high-profit margin, you must have strong retail sales? [38:55] Tom discusses the five top metrics that salons should look at daily and monthly. [41:20] The top things to look at for profitability. [42:51] How do I find out my revenue per square foot? [45:28] Tom speaks about what he tells salon owners they need to be doing when they get reopened. [47:45] Tom wants to help 10,000 small businesses level up their financials to help them survive. [49:26] Tom, thank you so much for being on the show today!   Links and Resources Grow My Salon Business  Find Tom Tom Kuhn @qnityinc Instagram | Facebook | YouTube @qnity-inc LinkedIn

One reason I like podcasts is that you get the chance to get into people's minds and understand how they think, and to me, that's often where the real magic is! I love to understand the story behind what makes a person do what they do, how they think, and the thought processes behind it. This episode is a follow on from last week's episode with 'Guido,' probably the most creatively influential hairdresser in the world today. I don't use the word 'genius' very readily, but when it comes to hair, 'Guido is an absolute genius!' He is a visionary and a true artist in the fullest sense of the word and has worked with everybody, and I mean 'everybody' of any notoriety in the industry. His work often pushes at the boundaries of beauty, it's always flawless in its execution, and understandably his influence and the direction he takes have reached far beyond hairdressing as well as having an impact on all of today's great hairdressers the world over. On today's podcast, we will discuss: Social media and the impact it's had on fashion magazines. What influence might Coronavirus have on fashion? In This Episode: [00:54] Guido speaks about social media and how it affects the fashion industry. [03:44] Has Instagram replaced magazines in any way? [05:52] Guido discusses what he does well and what he doesn't have the patience for anymore. [08:20] He shares how his team size differs from show to show. [11:00] How important are collaborations to what you do and learn? [13:52] Guido chats about working with Alexander McQueen and how he influenced his work. [15:43] Do you ever do stuff that fails? What have you left on the cutting room floor? [19:39] Guido speaks about feeling intimidated when he is rubbing shoulders with the elite in the fashion industry. [22:54] Guido shares that the greats in any industry are the ones that still have the drive to succeed. [25:09] Do you speak the truth of beauty? Are you true to yourself? [27:12] Guido shares the advice that he gives people on his team that aren’t lucky enough to know where they want to be in their career. [29:51] Guido speaks about how much dedication it takes to be where he is in his career and what he has had to give up. [32:40] Guido says that he was lazy when he was young, but once he found his calling, he has given it everything. [34:01] Guido discusses the collaboration he had with Redken for fifteen years. [35:38] How do you feel the coronavirus pandemic will affect the beauty and fashion industries? [38:22] Guido says it will be harder in the fashion industry because the very nature of fashion is being around many people. [40:18] Guido speaks about this pandemic feeling like a dream to him. He couldn't have imagined what has happened. [44:37] Guido, thank you so much for being on the show!   Links and Resources Grow My Salon Business    Find Guido Guido Palau @guidopalau Instagram | Facebook | Twitter

There are very few people anywhere, let alone hairdressers, that are known by ‘one name.’ But if you are in this industry, you will almost definitely have heard of the name ‘GUIDO’... And if by some remote chance you haven’t heard the name, you would have definitely seen his work.   I don’t use the word ‘genius’ very readily, but when it comes to hair, ‘Guido is an absolute genius!’   I first met Guido in the early eighties, we both worked at Vidal Sassoon in London, and I remember him as being someone who stood out. There was always something special about him, and [aside from a great personality], it just wasn’t obvious exactly what that ‘something special’ was.   He certainly wasn’t arrogant, but he had an opinion, and he wasn’t intimidated by anyone. He always seemed ‘confident in who he was’ and he was forging his own path…   He has since become an absolute visionary and a true artist in the fullest sense of the word and has worked with everybody. I mean ‘everybody’ of any notoriety in the fashion business.   His work often pushes at the boundaries of beauty, it’s always flawless in its execution, and understandably his influence and the direction he takes have reached far beyond hairdressing.   But he has also impacted all of today’s great hairdressers the world over.   One reason I like podcasts is that you get the chance to get into people’s minds and understand how they think, and to me, that’s often where the actual magic is…   I love to understand the story behind what makes a person do what they do...How they think about it.   And the more you do that, the more inspiring, but unfortunately sometimes the less obtainable it is...because you can’t always teach it.   In today’s podcast, we will discuss: Guido’s journey to the top The importance of collaborations What drives his creativity Social media and the impact it’s had on fashion magazines What influence the coronavirus might have on fashion   In This Episode: [02:56] Guido, it’s great to have you on the show! [03:51] Guido speaks about working at Vidal Sassoon back in the eighties and being fired. [06:42] The structure he learned and the people he worked with at Vidal Sassoon have stayed with him all along his journey. [10:00] What attracted you to hairdressing? [11:32] Guido speaks about what he did after leaving Sassoon and how he got into editorial work. [15:21] Guido shares how he learned on the job; he never apprenticed with anyone. [17:01] He discusses the subcultures that were happening during the eighties and how he would study them and their styles. [20:47] Were you disciplined enough to go home and practice what you saw? [22:23] Guido shares some hairstyles he has done for fashion shows. [25:45] Guido speaks about when it all changed for him working with David Sims. [27:52] David Sims guided Guido to look at what was around him and the styles he could see on the streets. [31:12] Was there a time when you were working with David that you felt like you had credibility? [36:04] Guido discusses being true to himself and adapting as he was working to the top as a hairdresser. [37:38] What is your definition of beauty? Is it style? [40:32] Guido says he likes to dress hair, so it is subversive and makes you wonder. [41:52] Guido shares that he doesn’t have a favorite period in time; the inspiration is everywhere. [43:24] What is exciting about being a hairdresser is that with hands and a vision, you can create so many amazing things on somebody. [45:21] Part 2 with Guido will be out on May 26th, don’t miss it. Links and Resources Grow My Salon Business    Find Guido Guido Palau @guidopalau Instagram | Facebook | Twitter

We live in a world where, to varying degrees, everyone is connected by technology. I heard a statement recently that was "Every business is now a technology business!" and I believe that statement to be true. The hub of technology in the salon industry is the salon website and social media platforms, and all things reach out from that. So, having an effective website and marketing strategy that incorporates social media is essential if you want to be in business today. When I had salons, my frustration was finding a website designer who didn't just make something look good but also made it work from a technology, and most of all marketing point of view, because they are 3 very different skills. My guest on today's Podcast is Phil Evans Founder of Salon Guru, a website design and digital marketing company with a global client base. In today's episode, we will discuss: Website design Digital Marketing SEO And lots more! In This Episode: [01:37] Welcome to the show, Phil! [02:07] Phil shares his background, what Salon Guru is all about. [04:44] What are the biggest mistakes you see with salon websites? [08:01] Salon websites are a tool and should be all about the functionality. [09:37] Phil shares his five top functions; a salon website must have to bring in customers. [11:07] Phil believes that SEO is the most important thing you need to be seen. [13:48] Why do salons need a website? Why can't they use social media? [16:24] Phil says that if you are a salon of one, a website is necessary if you want to grow. [18:17] How important is it to have an online booking function on their website? [21:40] Phil speaks about how he works with salons and how they decide what they want on their website. [23:03] Phil shares that they do not use templates for websites because the content is different for each one. [25:23] When you build a website, is it possible for the salon owner to make changes? [29:07] Phil discusses online stores for salons and whether they make money for the salon. [31:24] Phil speaks about how he has advised salons to keep in communication with their clients on their websites. [33:46] How often do you suggest salon websites be updated? [36:01] Phil shares what he thinks websites will look like in five years. [38:35] Phil speaks about social media integration on the websites. [40:44] Do you have a favourite site that you have designed? [42:49] Phil discusses the most effective campaign he has ever done. [46:10] Thank you so much for being on the show today. Links and Resources Grow My Salon Business  Find Phil Phil Evans @salonguru Facebook  @philip-evans LinkedIn

No matter where in the world you live, there are many changes happening that will impact the way we run our businesses forever. Some of those changes have suddenly been thrust upon us due to Covid-19. Others have been gradually changing right under our noses and have maybe been highlighted by the situation the world is currently in. One of those areas that are changing is the hair colour business. So, in today’s podcast, we are going to talk about all things ‘hair colour’ with Master Colourist David Adams, Co-Found of Red Chocolate, and The FourteenJay salon in New York. David’s years of experience in this industry have included many different roles from salon colourist, educator, salon owner, trichologist, author, celebrity colourist, consultant and he has been heavily involved in the development of various products including a major colour line. And as if all of that is not enough. Since David and his partner Virginia Meyer opened FourteenJay as well as servicing a regular clientele he has also been colouring hair for movies and editorials and has looked after the likes of Jennifer Lawrence, Kate Bosworth, Claudia Schiffer, Phoebe Waller-Bridge, to name a few. In today’s podcast, we will discuss: What are the changes happening in the hair colour business? What impact is that having on the salon business? Changes in product technology. Salon sustainability.   And lots more!   In This Episode: [02:04] Welcome to the show, David! [02:46] David shares the journey through his career and the greats he has worked around. [05:20] David speaks about forming his company Red Chocolate with Virginia Meyer. [06:28] How active is the education business Red Chocolate? [07:59] David discusses why he opened a new salon in New York. [09:22] He speaks about it being a culture shock to get back into owning a salon, but it keeps him busy. [10:21] Why did you study to become a trichologist? [13:01] Has it been great for business? Do you need a network of doctors? [17:22] David chats about clients taking him seriously as a trichologist. [21:18] David discusses the online companies that are selling colour, what he thinks about them and how much of the salon colour market they will take. [25:45] How different is the online product from what you get at a salon? [27:13] David's two passions around hair colour are consultation and customer service. [30:42] David shares that the online colour isn't as good as professional, but they have a great consultation. [33:34] Do you charge for consultations at your salon? [37:42] David discusses what he believes that salons should do to become sustainable. [41:58] David speaks about cancer in hair dyes and what he tells his guests that ask about it. [44:22] Do you do a patch test before you apply colour to a client's hair? [46:31] David chats about the Plex type products. [49:44] David believes that Plex products allow colourists to push the envelope of colour and hair further than it needs to be. [51:14] David shares what he thinks about colour specialist salons, ones that the only colour. [52:54] What are your thoughts on colour tables? Do you like them? [55:05] David speaks about the business model of FourteenJay and the fact that they are in a commission-based salon. [55:45] David shares some unique things they do at his salon for the guests. [57:30] What long-term practices are you going to put into place once everything reopens? [59:53] David, thank you so much for being on the podcast! [1:01:01] If you like today's show, please write a review.   Links and Resources Grow My Salon Business    Find David  David Adams @fourteenjay Instagram | Facebook | Twitter | Pinterest @redchoc Facebook | Twitter

This episode is a continuation from last week’s podcast about preparing for the recovery phase. Things are starting to change very quickly with salons in some countries or states reopening or at least having a date in the diary and actively planning for that day. And what is very apparent is that salon owners and clients are all expecting changes in the salon experience which will impact on the client, the team, and the business. On today’s podcast, we will be talking to two industry leaders, Tina Black who is a multi salon and school owner in Michigan and Florida, and Liz Salcedo and Henry Monreal owners of Salon Ink in San Diego to see what they are planning as they get ready to reopen. In This Episode: [01:33] Welcome to the show, Tina! [02:56] Tina discusses if the states, where her salons and schools are located, have set up any guidelines for salon owners to follow once they reopen them. [05:01] Tina speaks about the salon owners groups she founded in both Michigan and Florida. [05:40] What are some key things you believe every salon owner should have in place when they reopen? [08:44] Tina chats about how they will continue social distancing and other things she will keep in place. [11:27] Are you keeping the appointment times the same? [14:26] Tina speaks about putting dishwashers in her salons, but they will use disposable cups at first. [16:08] Tina shares about having a small desk at the front and having one person in charge of the book, plus they will have clients check out at the station. [18:11] She is talking about having a limited menu for the first 60 to 90 days. [20:13] If we walk into one of your salons, will all of your stylists be wearing masks? [21:56] Tina shares what she has in place for her team to keep them motivated when the salon reopens. [23:56] Tina speaks about what they have set up for sanitizing the stations and tools. [25:21] Are you planning any celebration with your team? [26:26] Tina says that they do not have a uniform, and her staff will wear what they have always done. [29:10] Tina, thank you so much for being on the show today! [29:33] Welcome to the show, Henry and Liz! [30:23] Has your state put in any guidelines or rules that you will have to follow once you reopen? [31:28] Liz shares some things they have put in place to make clients feel safe at Salon Ink. [33:21] Liz speaks about some biodegradable plastic bags they have that will fit over the chairs that can be changed out after each client. [34:54] Are the changes you are making going to be permanent or temporary? [36:42] Liz chats about how they will sanitize the tools once they reopen. [39:29] Henry says that they already use one time use cups for coffee and water. [42:21] Are there any other changes that the client will notice? Appointments? No-touch payment methods? [44:36] Henry shares that they have two types of business models in their salon; upstairs are salon suites, and downstairs the stylists are employees. [48:18] When you bring your team in once they allow you to reopen, are you going to run the new protocols by your team before guests start coming? [50:04] Henry speaks about not having uniforms and not changing that. [51:24] Since your salon was closed for three months in 2019 for things out of your control, what should lessons have you learned that you want to give to other salon owners? [55:11] Henry says he believes this will be an excellent time for the industry worldwide to add the value that has been lacking from a lot of other industries. [56:26] Thank you both for being on the show today! [56:50] Please share this podcast so we can get some positive information out to the world.   Links and Resources Grow My Salon Business    Find Tina Black Tina Black LinkedIn | Facebook | Twitter   Liz Salcedo and Henry Monreal Salon Ink @salonink Instagram | Twitter | Facebook

Some of us have been on lockdown now for 4-5 weeks, and many of us have no date for when we will be able to reopen. Whereas other countries or states either didn’t have a compulsory close order from the government or if they did close, they are now getting ready to reopen. Regardless of what your current situation is I believe that it’s essential that you plan for the day that you do reopen because if you are going to get through this and come out the other end stronger and even better prepared, then you need to make sure you adopt a positive mindset and look for the new opportunities for when we do reopen. Obviously, It’s important that you also understand your legal obligations in the event that there are changes that you have to make and rules that you have to follow. But aside from that, it’s important that we look at the opportunities to re-invent our redefine, the client salon experience, and the team experience. On today’s podcast, I have chosen to interview two leaders in the industry to see how they are dealing with the situation as it stands. First up is Clive Allwright from the ‘Our Place Salon’ in Sydney. Second is Heath Lavingdale from the ‘FEEL Soho Salon’ in London. I’m asking both of them questions about how they are dealing with the recovery phase as they start to plan for opening day and what the new norm will look like in their respective salons and countries. In This Episode: [01:56] Welcome to the show, Clive! [02:48] Clive discusses that some salons closed and others stayed open and how that affected the salons in Australia. [04:42] Clive shares what impact it has had on his salon. [07:31] Antony chats that only 60 people total have died from COVID-19 in Australia. [08:35] Has the government put any laws in place for salons as they open back up? [09:45] Clive speaks about how he has restructured their business and the packs they are going to be giving each customer. [11:45] Are the changes you are making just for now or for the long term? [13:59] Clive shares whether they are going to change their pricing to accommodate the cost of the packets and what their government is doing to help salons. [16:03] He chats about leaving 30 mins between clients to do deep sanitizing cleaning of the stations. [18:15] How are you taking care of your staff? Are they getting any subsidies from the government? [21:01] Clive discusses the practical changes they are making to keep their staff and clients safe, like not serving beverages, and no kids allowed in the salon. [23:42] Are you going to do any training with your staff about what the new norm for the salon is? [26:00] Clive shares that his team has been involved with every aspect of the changes and brought their ideas. [27:40] Clive chats about the main reason they closed the salon. [30:24] The situation in Sydney differs significantly from the situation in rural areas. [31:23] Clive, thank you so much for sharing your ideas. [32:30] Welcome to the show, Heath! [34:37] Has London brought in any legal guidelines or laws that you must adhere to? [37:28] Heath speaks about the changes his salon will put into place to keep his team and clients safe. [41:44] Heath discusses taking this time to sit back and see what the clients want and make any late-night changes the new normal. [43:11] What are some obvious things the clients will notice in the salon when it reopens. [45:42] Is there anything you are going to differ when it comes to combs and brushes and other styling tools. [47:02] Heath speaks about what is going to happen with the reception desk to keep people from congregating. [48:51] Are you going to bring your team in and talk to them about the new standard before you open? [51:21] Heath shares how they will handle team members that don’t feel safe coming back to work. [52:24] Are you going to have masks available for staff and clients? [55:18] Heath believes there needs to be clear guidelines when it comes to sick clients. [56:25] Heath, thank you so much for sharing your wisdom with us today. [56:52] Please share this podcast on your social media so we can get some positive information out there.   Links and Resources Grow My Salon Business    Find Clive Allwright Our Place Salon @cliveallwright Instagram | Facebook    Heath Lavingdale FEEL Soho Salon @heath-lavingdale LinkedIn | Facebook

The only part of these podcasts that I script is the introduction. Sometimes they are easy to write; other times, you don’t know where to start, and that’s what it is like with my guest today. I think that the expression “wears his heart on his sleeve” was invented for this man. He is passionate and driven about everything he does. He leads with an open heart, a sense of honesty, and generosity, and humility that you don’t often come across. I have known him for the best part of thirty years through good times and bad, and I always enjoy talking with him. His name is Emiliano Vitale from e’Salon in Sydney, and I spoke with him briefly on an earlier podcast where we discussed the Coronavirus, but today I really want to get him to talk about his business and the journey he’s had and the lessons he’s learned along the way. I know you will enjoy his passion and enthusiasm for life, but there is also an awful lot of hard-earned business experience to benefit from as well. In today’s podcast, we will discuss: The importance of building your business around your values. Managing salon finances. The importance of community and… Some of the life lessons he has learned along the way. The ‘thank you’ project. In This Episode: [02:40] Welcome to the show, Emiliano! [03:52] Emiliano shares a little about his background. [07:47] Emiliano tells us a story about buying flowers for all the businesses in his village. [11:20] He says what he wanted to happen was to bring a little joy into their lives with the beginning of the Coronavirus in Australia. [13:06] Emiliano says that the generosity that the people in his village showed was astounding. [16:05] Antony speaks about values and how important it is for your values to define your culture. [18:19] Emiliano chats about taking his team away for a weekend to define their values fourteen years ago. [20:36] He speaks about knowing the values of Emiliano and how that reflects in the salon. [22:29] Emiliano believes that with salons closed, people need to take this time to reimagine what they want their salons to be. [25:49] How have your values changed over the years? [27:20] Emiliano shares how everything shifted with the birth of his first daughter. [30:03] He speaks about being a workaholic when he was younger, running from the man in the mirror. [32:36] Emiliano says what is important to him is to know that he could have his salon closed for six months and still pay his staff a full salary and come back stronger. [36:40] Emiliano shares the lessons he learned from closing a salon with a huge debt. [38:22] Emiliano says you can only have a plan A and put all of your eggs in that basket. [42:24] What are a few vital financial lessons that you tell people? [45:15] Antony shares that salons need a financial buffer of three months, don’t live week to week. [48:00] Emiliano says that the first 15% gets put away, and he runs his business on 85% of what he brings in. [50:24] Emiliano speaks about what the ‘thank you’ project is. [54:06] The attention of the ‘thank you’ project is connection. [56:23] Emiliano has 140 plus individuals from 32 countries holding up signs that say thank you. [59:04] If you want to participate, write thank you on a piece of paper and send a picture via Facebook message to Emiliano Vitale. [1:00:54] If you liked this episode, please share and write a review. [1:01:39] Thank you so much for being on the podcast today.   Links and Resources Grow My Salon Business  Find Emiliano e’ Salon Instagram | Facebook | LinkedIn

What does it really take to have a celebrity client base? My guest on today's Podcast is Nicola Clarke who is a salon partner and the creative colour director at John Frieda salons in London as well as being a major celebrity colourist. Nicola's success is not only due to her talent as a colourist but her personal qualities of grit, determination and persistence which are lessons that we all need to take on board as we work through the coming weeks. For many hairdressers, the opportunity to work 1-1 with some of the worlds top models, musicians, actors and celebrities is their dream job and definition of success. But obviously, it’s a definition of success that only a few can achieve and even less can maintain. It takes more than just technical and creative skills. You also have to be a certain type of person to be able to deal with celebrity clients, because it can be demanding, unpredictable and stressful to the extreme… But the upside is also pretty cool as well! Nicola has a client list that includes the likes of Kate Moss, Madonna, Kate Winslet, Cate Blanchette, Carey Mulligan, Margot Robbie, Sienna Miller, Leonardo Dicaprio, Jake Gyllenhall, Brad Pitt, Claudia Schiffer, Tilda Swinton, Gwyneth Paltrow, Dua Lipa… I am sure you are getting the idea. Quite simply Nicola is the colourist behind some of the worlds most photographed faces as well as being called upon to create characters in the world of film. Nicola runs the gauntlet from film locations and magazine shoots to red carpet but is always back to the salon, which she describes as ‘the best part’ of the job. So if you are expecting some prima donna princess, you will be disappointed because Nicola is one of the most down to earth, loyal and normal people that you will ever meet and I suggest that that is one of her secret weapons!​ In This Episode: [02:36] Nicola, welcome to the show! [03:21] Nicola shares how she got into the business when she was thirteen. [04:35] When did you start working full time in a salon situation? [07:52] Nicola speaks about being interested in session hairdressing and wanting to be a part of that world. [10:12] She chats about working at a place called Hyper Salon. [12:35] Nicola shares that she took her holiday’s during fashion week with the hope that she could assist Sam McKnight. [14:35] Were you working in the salon as a colorist or an all-around hairdresser? [17:09] Nicola speaks about the transition from working at a salon to becoming a session stylist and colorist for celebrities. [19:31] She chats about an article in Vogue about her being Sam’s assistant. [20:27] Nicola shares being asked to fix Gwyneth Paltrow’s hair on set. [22:50] Antony believes that part of Nicola’s success is because she is not intimidated by anyone. [25:35] Nicola sees celebrities as regular clients, not as someone famous. [26:52] Have you had any push back from stars wanting something done that you weren’t comfortable doing? [29:06] Nicola says she loves doing red carpet work the most. [31:48] She shares a story about getting on a helicopter with Madonna. [33:55] Nicola speaks about working in John Frieda’s salon in London, where she has a salon named the Nicola Clarke Salon. [36:40] Opening the salon was one of the scariest things she has ever done. [38:50] Do you personally manage the salon? Do you still stand behind the chair? [42:00] Nicola shares about what she wished she had known before she opened the business. [45:21] Are awards and competitions vital to you as a salon owner? [48:43] Nicola gives young stylists advice about having a career as enjoyable as hers. [51:23] Don’t listen to anyone who says you can’t do it. [52:51] Thank you so much, Nicola, for sharing your story!   Links and Resources Grow My Salon Business  Find Nicola Nicola Clarke at John Frieda @nicolaclarkecolour Instagram | Pinterest

The beginning of the new normal! I think that we all agree that the last couple of weeks have been like an out of control rollercoaster ride, or perhaps like a being in a tumble dryer on full speed. There has been a lot of uncertainty, and we are all living in a state of constant change literally by the day, and in some cases by the hour … In times like this, we need leadership, and we need a sense of calm as we try and work through this. It affects pretty much the population of the entire planet and salon owners and hairdressers, in general, are as vulnerable and as exposed as anybody is… And I don’t just mean our own physical health but the health of our businesses… In today's podcast, I am interviewing salon owners Robert and Mary Cromeans and Sue Arens. All of whom are successful salon owners to see how they are dealing with the current situation and to start looking at what the future will be like, and how we can prepare for when we come out the other end of this… In This Episode: [01:31] Robert and Mary, thank you so much for being on the show. [02:02] They discuss having to close their salon on March 17th and not knowing when they can reopen. [02:48] How are you communicating with your team, and how are they handling it? [05:11] Robert and Mary share how they are meeting with their team on Zoom. [06:59] Mary believes that her team worries about their paychecks more than anything, and since the laws changed in CA, they are employees and can get unemployment. [08:58] What kind of strategy do you have in place to communicate with your clients? [11:58] Robert shares that they will have a grand opening party when they reopen and have a fresh start. [14:19] They discuss the loans the government is offering and how you have to pay it back, so be careful. [17:59] What is your take on the take-home kits that are being offered through the big-name distributors? [21:02] Robert shares his insight into his clients getting a box color at the supermarket, but he believes they can’t get the same results as they can in the salon. [24:10] Robert speaks about getting the listeners to start calling their clients and get them excited about what can be done once this is all over. [27:08] Robert shares that Mary is going to grow her roots out and put it on Instagram and show people the creative ways they can camouflage it, just have fun with it. [30:22] What can salons do to get creative and to make changes that will help their business now and when this is over? [33:02] Mary shares how she stays positive during this crazy time. [33:53] Robert chats about hanging out with visionaries to stay positive because they are always looking forward. [35:50] Robert and Mary, thank you so much for being on this episode. [36:13] Welcome to the show, Sue! [36:43] What is the current situation in your salon group? [37:24] Sue shares how her team took the news that they were closing down. [39:23] Sue speaks about keeping the lines of communication open with her team. [41:42] What do you find is your team’s daily worries, and how are you dealing with them? [46:04] Sue shares how they are staying in communication with their clients and preparing them for when the salon reopens. [47:52] Sue chats about the online store they implemented until the government shut them down. [49:33] What do you think the long-term impact will be on salons in general? [51:40] Sue shares what they are going to do once the salon reopens and how the opportunities are evolving. [53:43] Sue gives some advice to salon owners and hairdressers listening to the podcast. [56:28] What are you doing as a leader to stay positive? [57:51] Sue, thank you so much for being on the show today! Robert Cromeans Salon Facebook | Instagram Sue Arens Studio B Salon Facebook | Instagram

Handling COVID-19 with Sean, Virginia, and Emiliano As salon owners, it is a challenging moment for many, and inevitably with the uncertainty comes fear and panic is near to the surface. So if we are going to get through this and come out the other end more robust and even better prepared, then we need to make sure we adopt a positive mindset not buy into the fear and the panic. Unfortunately, many small businesses survive on daily cash flow, and they have no fallback position as a buffer for difficult times like this. If salons remain closed for weeks, it will be an insurmountable problem for many of them. Governments are reacting in different ways with grants and loans to ensure that businesses do survive. Managing your money and finances will be the Achilles heel for many salon owners. But equally, getting control of the financial situation and hopefully being able to take advantage of the various government-backed initiatives will see you through the next few weeks or maybe even months. Your marketing and communication with your team members and clients are more important now than ever; this is a scary time that we are living through. It’s time to get proactive and reassess our businesses; now is the time to be a leader and a role model. On today’s podcast, I’ve chosen to interview three leaders in the industry to see how they are dealing with the situation as it stands. First off is Sean Dawson, CEO of the Adam Reed Salon, in London. Virginia Meyer, Co-Founder, and partner in the Fourteen Jay Salon in New York and Emiliano Vitale, owner of the e’ Salon in Sydney, Australia. In This Episode: [00:31] Hey everyone and welcome to today’s podcast. [00:39] Antony addresses the current coronavirus situation and how it is affecting salon owners and their teams. [03:42] Antony shares five points on his list of ten that he believes needs to be our focus. [05:34] He shares the last five points on the list of ten points. [06:55] Antony names his three guests and their salons and their countries of residence. [07:35] Sean, welcome to the show! [08:34] Is your salon still open, or have you been forced to close? [09:15] Sean shares what they are doing in his salon to keep his clients and employees safe. [11:45] What safety precautions are you taking with your staff to make sure they don’t bring the virus into the salon? [13:32] Sean chats about the ways they are letting their clients know that they are open for business. [18:32] Sean and Adam check with their staff every night to make sure they are all right and getting the correct information. [21:21] What marketing plans are you putting in place so that when we get through this, the salon will be stronger than before? [24:11] Sean shares how he is leading his team, staying positive, and advice he has for other salons. [28:35] Sean says to make sure you are ready to work from home in case your salon does get shut down. [30:02] Thank you very much, Sean, for joining us on the podcast! [30:24] Welcome to the show, Virginia! [31:17] Is your salon open, or have you closed it? [34:43] Virginia shares why they closed the salon and how they broke the news to their employees. [36:41] She speaks about how they are taking care of their team and the resources available to them. [38:59] How are you communicating with your team and keeping them informed? [41:31] Virginia shares how they are keeping in touch with their clients. [45:58] Virginia speaks about what she is doing to stay positive and how she is leading in this challenging time. [48:38] She chats about being involved in some leadership forums. [51:39] What one piece of advice would you give salon owners today? [52:01] Thank you very much, Virginia, for being a guest on the show. [52:37] Welcome to the show, Emiliano! [53:35] What is your strategy right now in your salon, and how are you keeping your staff and clients safe? [56:24] Emiliano shares how they are staying in communication with their clients. [58:36] He speaks about taking the magazines and food away and going to single-use cups for water. [1:00:45] Emiliano chats about what his staff is scared of and how he reassures them. [1:06:36] Have you thought about what you are going to do with your time if you end up closed down? [1:09:32] Emiliano shares advice to salon owners on how to offset the financial issues that could happen in the future. [1:12:54] Thank you so much, Emiliano, for contributing to this podcast. [1:13:20] Antony shares final thoughts. Links and Resources Grow My Salon Business Sean Dawson Adam Reed Salon Instagram | Facebook Virginia Meyer Fourteen Jay Salon Emiliano Vitale e’ Salon Instagram | Facebook

There is a big change afoot, and none of us can afford to ignore it. It is being driven by generational changes, different values, and new way of thinking and working.    But most importantly, it is being driven by a sense of urgency about taking better care of our planet and the people in it.   Buzz words and phrases like, “Socially and environmentally responsible. Sustainable ingredients. Environmental performance. Balancing purpose and profit. And creating inclusive economies”. Are no longer just the language of a few, they are becoming the language of many.   My guest on today's Podcast is Fallene Wells owner of the “Let em have it” Salon which is situated in Denver Colorado and is one of only three B Corp salons in the world.   In today’s podcast we will discuss: What is a B Corp Business? ‘Sustainability’ and hairdressing salons. The impact that all of this has on salon business. From the salon culture and business model to the impact that it has on the local community and beyond.  

I have the pleasure of working with many salon owners all over the world. As a result, I am very fortunate to have inspiring and insightful conversations about the changes that are happening in the salon industry.   But, perhaps, more importantly, I get an insight into how forward-thinking salon owners are evolving their business approach to accommodate the never-ending changes to succeed in the salon business today.   Today’s guest on the podcast is Ben Jay co-owner of ‘The Hair Loft’ salons, a successful family business in Chicago that started in 1980 and continues to evolve with the times.   In today’s podcast, amongst many other things, we will discuss:   What are some of the changes that are impacting the traditional salon business model? The never-ending impact of new technologies. The increase in specialty salons. How the big product brand is evolving and what that means for the salon business.   In This Episode: [01:31] Welcome to the show, Ben! [01:56] Ben shares his background and how he ended up in the salon business. [02:57] How many salons do you have now? How many employees do you have? [04:04] Ben speaks about some of the challenges he faces in his salon today. [06:05] Ben shares his business model and his insight on the new models he sees today. [08:52] Ben believes that the employee-based model dominates in Chicago, but the salon suites model is popping up everywhere. [11:07] With the technology, lifestyle, and business model, it’s almost like the perfect storm for the increase of salon suites. [13:08] How do you keep stylists in your salon and prevent them from leaving to work for themselves? [15:00] Ben gives examples of how he makes his stylists feel like they are getting a more significant share of the commission than they are by adding value. [17:43] Giving his employees by giving them continuing education, scheduling help, and other things to support them daily. [18:35] What do you do at The Hair Loft that bonds people to your brand and keeps them with you long term? [20:07] How do you factor flexibility in schedules into your business model? [23:43] Ben believes that you have to scale hairdressers’ pay so that they can make a good living and break the belief that they can make more on their own. [26:34] Have you ever leased a suite and then wished you had stayed with your salon? [27:47] Ben speaks about the advantages of having a team behind you. [28:55] Ben chats about two new stylists he just brought in and their individuality. [31:56] Ben gives examples of different types of specialty salons. [33:21] Is your salon a full-service salon? Do you have a blow-dry menu? [35:11] Ben describes the color room in his salon and who works there. [38:55] Ben shares about professional product brands and their attempts to cut out the distributors. [44:24] What do you do as a salon owner to protect the retail side of your business? [47:00] Ben speaks about the salons online retail store that allows their clients to purchase products and have them delivered or shipped. [49:08] Antony recommends that everyone go to www.thehairloftltd.com and look at their website. [50:04] Ben shares about the unique products they have in their retail store that are made by local Chicago residents. [54:56] Ben speaks about getting their alcohol and liquor license so they can sell wine and beer in their salons. [56:15] How do you promote beverages? Do you have a menu? [57:25] Ben shares about the app they have in their salon. [58:50] Do you have any final words or thoughts for the listeners? [59:46] If you are listening to this podcast and have enjoyed it, please take a screenshot on your phone and share it on your Instagram stories. [1:00:06] Ben, thank you so much for being a guest on the podcast! Links and Resources Grow My Salon Business  Find Ben Benjamin Jay @bnjmnjy Instagram The Hair Loft @thehairloftltd Instagram | Facebook | Twitter

One of the things I love about this industry is the opportunities that there are for people to evolve into different areas of hairdressing if they wish to. Don’t get me wrong; there is absolutely nothing wrong with being 100% focused behind the chair as a stylist or a colourist and building up a salon clientele. Or maybe even opening up your own salon. But for some people, their journey takes them in other directions as an educator, or to various other opportunities within product companies. My guest today is one of those people. His name is Colin Caruso, and he is the owner of Caru Salon in New Jersey and is now also Artistic Director of Professional Hair Color for John Paul Mitchell Systems. In today’s podcast, we will discuss: Color Consultations Sustainability Social Media ‘Style Trip’ and the importance of storytelling   In This Episode: [01:26] Welcome to the show, Colin! [01:48] Colin discusses his family, background, and what his priorities are. [02:49] Colin describes his job at John Paul Mitchell Systems and what it involves. [04:45] How do you balance owning a salon, being an educator, traveling, and your family? [07:26] Colin believes that balance is all about asking yourself what you are looking for and what is essential. [09:34] What advice would you give someone who wants to own a salon, be an educator, and how to balance it all? [11:50] Colin speaks about being in his salon a couple of days a week and the fact that he still has a few clients. [14:42] Antony and Colin discuss client consultations and how important they are to get to know what your client wants. [17:59] What is your definition of a client consultation? [20:50] Colin shares the questions he asks during a consultation so that he can see hair the way the guest does. [24:48] Colin speaks about the way he prices services in his salon and what he sees in the industry. [27:16] Colin says that it costs more to charge more, he loves doing hair, and he would do it for free. [29:43] What are your thoughts on online color companies? The home hair color industry? [32:08] Colin shares an exercise he did at his salon recently and believes every salon should ask the questions. [33:47] Colin speaks about the different generations that are working together under one roof and how different each generation communicates. [37:16] How has social media impacted your business? Have you embraced it? [40:26] Colin believes that social media is an honest way to communicate and gives choices to individuals. [44:00] From a salon owner’s perspective, how do you manage the social media usage of your team? [46:28] Colin shares about ‘Style Trip,’ a passion project he started years ago that focuses on hairdressers in different parts of the U.S. [49:22] When you go somewhere, do you sit in your hotel room instead of exploring and experiencing the fantastic local places? [51:18] Colin says that ‘Style Trip’ is about community, art, and inspiration. [54:57] Colin shares a story about Guy Fieri at a location where they were both shooting their shows. [58:30] Thank you, Antony, for coaching my team and me. [59:19] If you have enjoyed this episode, please share it. [59:47] Colin, thank you so much for being on the show!   Links and Resources Grow My Salon Business  Find Colin Colin Caruso Salon Caru @colin.caruso1 Facebook @colincaruso Instagram  @colin-caruso LinkedIn John Paul Mitchell Systems Youtube

I consciously go out of my way to interview a diverse range of people for the podcast. But, the one thing I know that they all have in common is that they are building successful, profitable businesses, regardless of where in the world they are.   My goal is to interview a range of people at all stages of their careers in various areas of the salon industry to bring you a mixture of inspiration, entertainment, and practical ideas and advice to help you grow your salon.   Today’s guest on the podcast is Maria Unali, a salon owner from Sydney Australia who opened Salon Kiin 4 years ago.   In today’s podcast we will discuss:   The challenge of juggling multiple roles in life from being a wife, mother, stylist, and business owner with all of the demands that come with it. How to attract, nurture, and build a salon team. And how to set guidelines around salon social media.   In This Episode: [01:35] Welcome to the show, Maria! [01:59] Maria shares her background, why she became a stylist and salon owner. [04:20] Her salon has been open for four years and now has fifteen stylists. [05:17] What are the advantages of having a salon on the outskirts of Sydney? [07:01] Maria speaks about taking over her dad’s salon when he retired. [09:35] Antony chats about the upside of being in the suburbs with keeping staff and clients. [11:13] Can you tell us a little bit about your sustainable program? How do you pay for the program? [14:51] Maria speaks about creating and cultivating her team culture and the acronym she built it on. [17:20] Maria explains the one on ones she does consistently every month and the yearly retreat she treats her team too. [19:15] A good team culture isn’t built overnight, and it evolves as people leave, and new people come in. [22:00] Antony speaks about bringing in young people as trainees and the expectations they have. [24:11] What are some practical everyday things you do to motivate your team? [26:58] Maria shares her staff retention and how she keeps them motivated to stay. [28:49] Maria discusses what young twenty-something employees want from an employer today. [31:48] Maria shares a time when she almost lost her salon and how she turned it around. [33:55] They discuss how doing shows can be seductive, but there is very little money to be made. [35:16] At what profit margin are you currently running your salon? What hurdles have you had to overcome? [37:29] Maria describes the color table in her salon and shares how it works with clients. [40:01] How did you come up with the name Salon Kiin? [40:23] Maria explains how she reacts when someone from her team leaves. [42:35] They chat about some good leadership books that Maria likes. [44:11] Maria speaks about fashion weeks and their importance to salons and stylists. [46:34] What social media platforms do you use and how do you use it to market your business? [48:00] Maria shares that her stylists all have personal social media accounts, but they have guidelines they have to use. [50:56] What other technology do you use today to run your business? [52:36] Maria speaks about the manager that helps her run parts of the company so that she has time away. [54:34] Maria shares how she balances being a wife, mom, stylist, and business owner. [56:17] How do you reinvent yourself creatively? How do you stay relevant? [58:25] What advice do you have for someone who is going through what you have for the last four years? [1:00:47] If you have enjoyed this podcast please take a screenshot and share it on your Instagram stories and tag us. [1:01:19] Thank you, Maria, for being on the show today! Links and Resources Grow My Salon Business  Raising Girls by Sissy Goff Dare to Lead by Brene Brown How to Talk So Kids Will Listen and Listen So Kids Will Talk by Adele Faber   Find Maria Maria Unali @maria_unali Instagram | Twitter  Salon Kiin @salonkiin Instagram | Facebook | Pinterest

I’m sure that like me, you get inspired by people for lots of different reasons. Sometimes it might be because of what they have achieved. Other times it may be the journey they have had to get there, or maybe how they’ve handled adversity and overcome challenges. Or maybe you get inspired by how they think. How they think about people, how they think about life, and how they think about hairdressing. My guest on today’s podcast is Traci Sakosits, North American Creative Director of the Sassoon Salons and Academies.  Traci has a passion and curiosity about people and the craft of hairdressing. She is someone who inspires me, not only by what she does with hair but with how ‘she thinks’ about hair and hairdressing and her commitment to the craft. So, on today’s podcast, amongst other things we are going to talk about: How people and businesses evolve. What do you need to do to lead a team effectively? What young people expect today, and how do you lead and motivate them. How you balance life as a leader, teacher, mom, and wife, etc. In This Episode: [01:47] Welcome to the show, Traci! [02:43] Traci, can you give us an overview of your life and who inspired you to become a hairdresser? [04:12] Traci discusses her early years in the business, her love of cutting hair, and why she went to Sassoon. [07:07] She speaks about interviewing with Sassoon in New York City and getting a position in the salon as a hairdresser. [09:15] Traci chats about her two years of apprenticeship she did with Sassoon. [10:03] Antony speaks about his journey with Sassoon and the company itself. [11:41] Traci believes that Sassoon not only shows you the techniques to succeed; they also give hairdressers a strong foundation and teach them professionalism. [13:38] Traci shares about an instructor she had that inspired her to teach others. [17:09] They chat about how long Sassoon has been around and the changes they have had to embrace. [18:12] How has Sassoon changed today, and what does the future hold? [21:21] Traci speaks about the Sassoon business model and how the salon suites shift has affected them. [24:22] Traci shares that Sassoon has become much more flexible with the hours the hairdressers work. [26:11] They chat about the different generations and how styles Traci has seen over her years in the business. [27:45] What are the attributes of a strong leader? What should you look for in a potential leader? [29:46] Traci describes what cosmetology is for the listeners that are not in the United States. [31:38] Traci shares what she believes Sassoon means to young hairdressers today. [34:20] Traci believes that all hairdressers should be able to handle whatever requests come in the door.  [37:24] Do you think that there are a lot of preconceived notions surrounding Sassoon? [39:57] Traci discusses how Sassoon had evolved around the changing technology and social media. [42:09] Do you have any guidelines for your team when it comes to Instagram and other social media platforms? [45:15] Traci says they do not have an online tool at this time, but they are working on one called Sassoon Online. [48:11] What advice would you give a young twenty-something that is looking to hone their craft? [49:51] Traci shares the ways she reinvents herself and how she changes her mindset to be more flexible. [51:30] How do you balance your time and mindset between your family and work? [55:25] Traci, do you have any final thoughts for our listeners? [57:05] Traci, thank you so much for sharing your time with the listeners.   Links and Resources Grow My Salon Business    Find Traci Traci Sakosits @tracisak_hair Instagram | Facebook | Pinterest 

Over the last few years, there have been many changes in the hairdressing industry. One of those changes has been the continual evolvement of ‘all things hair colour’, and inevitably hand in hand with that has been the rise of the ‘Hair Colourist'!  I would never say that colourists were the poor cousin to stylists, but stylists were more likely to be the rockstars of hairdressing. However these days there’s definitely a feeling that ‘Colourists’ have really come into a league of their own.   One such person is my guest today, Mr Jack Howard who is definitely one of the very best colourists out there. Jack has built a reputation around balayage and is often acknowledged as someone who is responsible for bringing balayage to the UK after returning from a number of years in the US. Jack works out of the prestigious Paul Edmonds salon in Londons Knightsbridge servicing a high profile clientele as well as spending a lot of time as an educator.   Amongst other things in today's podcast we will discuss: What's been driving the changes in the hair colour market Competing against the home colour market Pricing of salon services The importance of professional consultations In This Episode: [01:46] Welcome to the show, Jack! [02:17] Jack shared with us your background and how you got started in the color industry. [03:38] Jack speaks about why he created his color tools line. [06:11] Why did Balayage never take off in the U.K.? Why is it taking root now? [09:00] Antony believes that the economic condition of the Uk is what pushed Balayage because it was less expensive. [11:38] Jack states that the French don’t do foils they do Balayage. [13:39] What do the American colorists do better than anyone else? [14:53] Jack shares why he doesn’t have his own salon, why he prefers to work for someone else. [17:00] What is the drive for stylists being independent contractors? What are the financial benefits and downfalls? [18:56] Jack speaks about what taxes and fees the independent contractors have to pay in the U.K. [20:05] What do you think about the whole salon suites drive that is happening in the U.S. and Australia? [22:36] Jack chats about specialists color salons and what he likes about them. [24:31] What are your thoughts about the salon membership model? [26:49] Jack shares what his favorite social media platform is now. [29:41] Jack chats that most of his new business now comes through Instagram. [32:31] How much time do you allocate for social media? [33:47] Jack shares how he comes up with content for his social media accounts. [36:57] Do you believe that awards in the industry lack the recognition they used to have? [39:00] Jack speaks about consumer recognition and hairdressing awards and which ones might attract more stylists. [40:09] Jack believes that Olaplex products have their uses but you still can’t use it on really damaged hair. [42:22] In ten years, where do you see products going? Will it be more about sustainability? [43:57] Jack says that any technology that can make a stylist’s life better is the right technology. [45:47] Do you believe patch tests are necessary? What do you think about the lax standards in the U.S. and other countries about these tests? [48:02] Jack speaks about charging for his consultations, why he does, and what the charge covers. [50:47] People are much more aware of the allergic reactions associated with hair color and are asking for an organic pigment. [52:35] What type of recycling program do you have in your salon products and containers?  [55:24] Jack speaks about women coloring their hair at home and the quality of the home products. [59:12] Jack believes that the new online salons that are popping up might affect the home colorists but not the ones that come into the salon to have their hair done. [1:01:54] How do you stay relevant? How do you reinvent yourself? How important is education? [1:03:24] Jack shares what his hope and dreams are for the next five to ten years. [1:06:08] Thank you so much, Jack, for being on the show!   Links and Resources Grow My Salon Business  Skyler London Hunter Collective Episode 018 with Alicia Soulier   Find Jack Jack Howard Education @jackhowardcolor Instagram | Facebook | Linktree | Pinterest Podcast

Over the years I have seen many big-name salons in capital cities with high profile locations, expensive fit-outs and celebrity stylists. But sometimes those businesses don’t actually make any profit! They might generate a lot of revenue but the high overheads and often transient populations of both clients and staff create problems of their own.    Then I see other salons, all over the world, that are maybe not in the capital cities, and maybe don’t quite get the prestige of being in such high profile locations. But despite that, they are very successful profitable businesses and can compete with ‘any salon anywhere’, no matter where they are.    One such salon group in the UK is the Barrie Stephen salons in Leicester, which is a city with just over 300,000 people about 2½ hours north of London.    Today's guest on the Podcast is Barrie Stephen part-owner of the salon group who with his partner Joachim has created a great business.    In today's podcast we will discuss: What does it take to build a great team today?  How to create a team culture? How do you motivate and lead a team… The importance of being part of the community What are the keys to successful expansion? In This Episode: [02:02] Welcome to the show, Barrie! [02:29] Barrie shares with us a little about his background and why he decided to be a hairdresser. [04:06] Barrie always had a dream of opening his own salon, even when he didn’t know how that could happen. [06:04] Barrie speaks about buying a salon in Leicester and letting everyone know they were there with a massive launch. [07:51] Barrie chats about his partner Joachim and when he came on board.  [10:06] Is owning the building your salon is better than leasing? [10:42] Barrie is still behind the chair on Saturdays so that he can engage with the clients. [12:08] Is your mom a part of your business? Is she a stylist? [12:50] Barrie added a Barber Shop in his salon, which increased profits exponentially. [14:28] They are adding a whole floor in the King Street salon dedicated to men where they can get their shoes shined as well as a wet shave. [16:09] Barrie speaks about being one of the first salons that added a blow-dry styling bar. [17:18] Barrie says that having a sound business model is one of the keys to successfully expanding a business. [19:45] How do you create an influential culture within a company? How do you take care of your team? [21:22] Barrie details what he calls his 100K Club and how the incentives to his team. [22:33] Barrie believes that young people today tend to want things yesterday and not work to get there. He shares how he tries to motivate them so that they can be successful. [23:52] Can you share with us some of the practical things around health and fitness that you implemented in your salons? [27:35] Barrie speaks about the charities they support and how engaging with the community can boost morale. [30:10] Barries stylists are working with chemotherapy patients in local hospitals. [31:35] What system do you have in place for paying your stylists? Basic wages? Bonuses? Commissions? [34:50] Barrie is the creative, front of the house, and marketing person while his partner  takes care of the business side. Separating the roles is essential to run a successful business. [36:43] With your experience, what would you say is a realistic profit margin for salons today? What is your profit margin? [38:35] Barrie shares the good and the bad when it comes to social media and how it has affected his business. [40:52] Where is your key focus? Instagram? Facebook? [41:47] Barrie speaks about the apps they have launched for the salons and the for phone calls that they use to enhance the customer experience. [45:23] What is your stand on stylists being self-employed or contract labour? Are your team members employees? [47:35] Barrie shares what drives him and makes him want to come to work. [48:30] How do you stay relevant and reinvent yourself year after year? [49:58] Barrie always looks for the positives, so when adversity presents itself, he focuses on how to make it positive. [51:44] What lessons have you learned over the years, in business or personal? [53:24] Any final words or bits of advice you have for our listeners before we wrap up? [54:15] Barrie believes that awards are still relevant because bringing an award back to your team is a great motivator, but they are overdone. [56:12] Thank you, Barrie, for taking time out of your day to share your passion and knowledge of the industry. Links and Resources Grow My Salon Business  Find Barrie Barrie Stephen @barriestephen Instagram | Twitter | Facebook

“Can you imagine expanding your brand beyond your wildest dreams?” If that is something you think about, listen as Antony and his guest, Denis McFadden, founder of the Just Cuts group, chat about how he did just that. Denis shares with us how he went from having only a full-service salon to also opening up four Just Cuts salons in a matter of years, and the growth after that has been astounding.    Listen in as we discuss: The story behind the Just Cuts brand. The important steps in building a franchise for both the franchisee and the franchisor Some of the challenges involved in expansion on that scale. How do you find and keep good people?   Denis tells us about the early days as a salon owner and how that evolved to become the owner of 231 franchises. He shares why they don’t have chemical services, the cost of a haircut, and the fact that their clientele is about half and half women and men. Denis discusses training new stylists, the technology that allows them to manage salons from different countries, and whether franchisees are hairstylists or if they looking to invest.   Listening to Denis talk about a business that he is passionate about makes you ask, ‘why haven’t I done that’? He shares the steps to building a franchise, the challenges involved, and how to find and keep great people. When you love what you do, you don’t work a day in your life, and when you are listening to Denis, you can sense the truth in that statement.  In This Episode: [01:48] Welcome to the show, Denis! [02:25] Listen, as Denis speaks about his journey from a hairdresser to founding a franchised brand. [06:23] Denis talks about how he started the Just Cuts brand without really knowing he was building a franchise prototype. [07:45] He chats about one of his stylists wanting to have a Just Cuts salon, which was his first franchisee. [10:26] Denis speaks about the early days being more about sponsoring people than actual franchise fees. [11:41] He details how he used to collect franchise fees, not through haircuts per week instead of percentages. [14:10] His salons only do haircuts, and the price is the same for men and women. [14:55] Why don’t you do chemical treatments like color or perms? [19:00] The clientele in his salons is split down the middle, 50% women and 50% men. [20:30] There are no receptionists, clients check themselves in through an IPad, and they have the option of adding ala carte items like a shampoo or a blow-dry. [25:21] Denis tells us the salons have about a 7% growth each week. [26:04] What is the number of haircuts each stylist does per day? Is there a benchmark? [28:28] Business is growing; they now have 231 salons. [29:11] Denis speaks about embracing technology so they can run salons from different countries. [30:30] How do you train your staff? Online or in-person? [32:18] A lot of the franchise owners are not hairstylists, and they get reports from managers that run their salons. [34:10] Denis says that some owners are more dedicated, but others don’t do as well because they are managing remotely. [34:48] Are they all franchised, or are there any company-owned salons? [36:12] Denis explains how they train franchisees, especially if they are not stylists. [38:27] What apps do you use? Are they for the owners, stylists, or both? [40:09] He shares that all salons have a POS system with the ability to keep track of all transactions. [42:46] Denis that the total yearly sales in his salons are approximately 90 million dollars and his goal is to have is retail products “Justice” be 20% of that total. [43:25] He encourages his franchisees to embrace local charities; he describes some of the charities they support. [45:45] Denis chats about some of his stylists that have saved a client’s life because they noticed issues on their scalps. [46:42] Denis, what drives you? What keeps you going? What challenges do you face? [48:01] He shares about the Olympic games and how many athletes his stylists gave free haircuts too because another company pulled out at the last moment. [50:27] What are some of the biggest lessons you have learned while growing your business? What advice would you give new business owners? [52:22] Denis discusses how he retains his 3500 stylists and how they recruit. [56:29] There are no appointments, and you can’t request a particular stylist at Just Cuts. [57:15] Denis, thank you so much for being on the show today! Links and Resources Grow My Salon Business  Find Denis Denis McFadden LinkedIn | Facebook

“What is marketing?” If that question makes you stop a second and think you need to listen as Antony discusses all things marketing on this episode of the Grow My Salon Business podcast. There are three significant areas he will focus on with many other ideas surfacing along the way.  Listen in as we discuss: What is marketing meant to do? Why it is essential to understand who your target market or client is. What is the concept of your salon business? Marketing is communication by connecting and engaging with people. Marketing used to be about advertising, but today if you advertise who you are and what you do, it isn’t enough. It is about making a promise to your clients and potential clients and then delivering on that promise. What message are you and your team communicating 24/7?  Antony discusses and explains the functions of marketing, the first being defining your vision, the second is the positioning of the brand, the third cohesive image, setting the experience, and advertising finishes it up. Building a business is like putting together a jigsaw puzzle; each piece comes together to make a whole. Who is your ideal client? Antony says that is the first thing you need to know and market to that type of client. He asks, ‘if my salon was a magazine which one would it be?’ Be clear on what your salon concept is what you are offering. The key to successful marketing is reaching people who already want to buy what you sell.  Antony gives a set of questions that you should ask yourself when deciding what kind of salon you want to have. He said to think about the questions and answers and see if you have the salon you wish to have. Antony chats about business models and that no matter which one you chose, there is money to be made if you do it correctly. Listen to this excellent marketing information and see if there are some areas you could change or market better. In This Episode: [00:30] Welcome to today’s episode with Antony. [01:07] What is marketing? [01:37] Marketing used to be about advertising, but today it is about engaging people. [02:24] Effective marketing must be authentic to connect and engage people. [04:07] Antony discusses the functions of marketing, the first being vision [04:45] The second being positioning the brand. [06:15] The third is developing a cohesive image. [06:40] Defining the experience is the fourth. [06:55] Then there would be advertising. [07:50] Marketing is also about social media, but one alone will not help, but collectively they can help you achieve what you are striving for. [08:35] Building a business is like putting together a jigsaw puzzle. [10:28] The role of marketing is about growth, and the purpose of marketing is communication. [11:22] Five new clients a week is a healthy rate of growth. [12:17] The problem is turning the new clients into regulars and keeping them. [13:11] It starts with understanding who your target market is or who your ideal client is. [16:00] If your salon was a magazine, which magazine which one would it be? [18:08] Be clear on who you are and what your salon is offering. [19:13] What is the concept for your salon? Why will a client come to you over all of the other salons? [20:58] Antony describes the different types of salons and where they fall on the price scale. [25:19] A successful business model today is not necessarily the one that will be successful tomorrow. [26:08] How do you decide where you should put your focus? Where is your ambition? [28:48] Where are the opportunities in your market might be a question you want to ask yourself. [29:45] Where is the money to be made is another question to ask yourself. [31:26] One type of business is not better or worse than another; there is money to be made in all of them. [32:26] Another question to ask is, how well do you communicate your point of difference? [33:07] Make sure that everything you are communicating speaks to the same message so that everything is cohesive. [34:07] Pause this podcast, ponder each of these questions, and see what answer you come up with. [35:02] My salon concept is? [35:41] My ideal client is? [36:25] The perfect size and location of my salon is? [37:21] I have aligned myself with the XYZ product company because? [38:14] To our clients, we are known for? [39:05] The top three things that will attract and keep our team? [39:27] What sets us apart from the competition is? [40:38] If you liked today’s episode, please share and write a review.   Links and Resources Grow My Salon Business 

On today’s episode of the Grow My Salon Business podcast, Antony speaks with Sam Villa. Sam is known in the industry for his passion, authenticity, humility, and for being a great educator because teaching is his passion.  Listen in as we discuss: The changes that are happening in education. The role of social media in continuing education. The personal skills of success. Sam talks about his background, why he never wanted to be a barber, and why he chose to be a stylist. He speaks about being in his dad’s barbershop shining shoes for customers when he was a young boy. His father took him to a hair show in 1976 put on by Vidal Sassoon, and that was the catalyst that made him decide to be a hairdresser. He worked at a salon for three years after beauty school and then opened his own salon.  After owning the salon for 20 years, he was offered a great opportunity with Redkin to be an educator. He closed his salon to pursue this new direction. He felt that in the salon, he could only help a handful of people, but being an educator at live shows, he could reach thousands of people.  Listen in as Sam speaks about what customers want, that price is what they pay, and value is what they get. He believes that we all need to be teachers behind the chair and be able to create an experience. Sam talks about continuing education on the internet versus face to face and why he thinks that online is a convenience, but a live event is an experience. Sam shares his knowledge and insight into the industry and what he sees happening in 2020. He talks about the ergonomic tool’s company he launched, his advice for hairdressers, and salon professionals that are thinking about opening a salon. This is one of those conversations you don’t want to miss, so sit back, relax, and plugin. In This Episode: [01:18] Welcome to the show, Sam! [02:12] Sam gives us a backstory on who he is and what he has accomplished in his 43 years in this industry. [03:05] Did you start as a barber? [03:52] He chats about shining shoes at his dad’s barbershop. [04:29] Sam talks about going to a hair show in 1976 that Vidal Sassoon was putting on. [06:34] After beauty school, he went to work at a salon for about three years before opening his own salon in California. [07:45] He got a great opportunity with Redkin and decided to close one chapter and open another. [10:52] Do you think you need to close the salon side to be a runway artist? [13:01] Do you ever miss owning the salon? [14:06] They talk about the changes happening in the industry with education and the need to be at live events. [16:12] Sam tells us why his ego doesn’t get in the way of being humble. [19:55] He discusses why ongoing education is so crucial for all hairstylists. [24:58] What do you think about the two different systems of learning between beauty school and apprenticeships? [28:24] Sam believes that learning from social media is fine as long as you marry it with face to face education. [31:10] What is the difference between the social media channels you use? [33:30] Sam gives us his thoughts on the changes in the industry with technology and advertising. [37:37] He speaks about what he sees globally in salons, the retail model, and the changes to come. [42:11] What still drives you? What keeps you going after all these years? [44:46] Sam talks about how he reinvents himself and how he keeps himself relevant. [46:47] He tells us that when diversity hits, as long as he can pick himself back up and learn from it it’s not a mistake. [48:19] What’s the biggest lesson that you have learned in life in general? [49:41] Sam gives us his advice for someone going through each stage of their career as a hairdresser. [53:15] What information would you give someone thinking of opening a salon? [55:47] They talk about when it’s the right time to close a salon for whatever reason and have an exit plan. [57:53] Sam speaks about what he thinks 2020 holds for the industry and his goal for the year. [59:31] They discuss what has been televised about the risk with permanent hair color. [1:02:30] Sam speaks about the ergonomic tool company that he says is his exit plan. [1:05:27] Sam gives us his final words. Links and Resources Grow My Salon Business  Find Sam Villa Sam Villa @samvillahair YouTube | Instagram | Pinterest @samvillapros Facebook |

Welcome to the Grow My Salon Business podcast with host Antony Whitaker. In today’s episode, Antony is speaking with Martha Lynn Kale. Martha Lynn is the owner of the award-winning salon Mirror Mirror based in Austin, Texas.  Listen in as we discuss: The importance of finding balance in your life. What it takes to succeed as a woman in business today, especially while balancing a young family. The importance of blogging and social media. What exactly is a safer salon? What do the staff want today? Martha Lynn tells us about wanting to launch her own business and quitting her job in advertising and marketing to go to Cosmetology School at age 27. She started building her clientele in beauty school, took them with her to a small salon, then a larger salon, and two years later launched her salon Mirror Mirror.  They discuss how her salon has evolved over the last few years, how she balances her personal life with her work and the fact that Instagram is the number one way they bring new clients into the salon. Martha Lynn talks about the incentive program they have for stylists to be highlighted on the Instagram feed, and her blog on hair that helps get the salon on other social media sites. Martha Lynn talks about delegating what she can so that she is able to concentrate on her children, having a manager in the salon that she can trust, what products she allows to be sold in the salon, and why she is so focused on a safe salon model. She also chats about what she is not prepared to compromise on in the salon and how she keeps her employees motivated and happy so that they keep the turnover rate down. Are you willing to push up your sleeves and get busy? Martha Lynn did and she says, anyone can as long as they are eager to put in the work. Listen in to learn where she started and how she got where she is. This is a very informative conversation with an amazing woman who will not be stopped.   In This Episode: [01:38] Welcome to the show, Martha Lynn! [02:13] Martha Lynn starts out telling us a little about her background. [03:46] Why did you choose to become a stylist? [05:04] She tells us that while she was in school, she started building her clientele. [06:10] She was nominated as the best hairstylist in Austin ten months out of school. [09:26] How did your background in advertising, marketing, and branding help you when you opened your salon? [11:10] Martha Lynn speaks about how her salon evolved into what it is today. [13:32] They expanded the business in the last few years and now have about 17 employees. [16:18] How do you find balance with work, children, and being a wife? [17:53] Martha Lynn talks about Instagram and how instrumental it has been for the growth of her salon. [20:48] She has an eCommerce site to sell beauty products. [22:38] Martha Lynn says that Instagram gets them new clients, and they have about 20% new clients each month. [24:14] The stylists have key performance indicators to get highlighted on the salon’s Instagram page. [25:32] They discuss her blog that feeds into the salon. [28:15] Martha Lynn speaks about the products they carry and why she chose them. [31:08] What roles have you delegated in the salon that keep it running like clockwork? [33:25] She has a salon manager that is the sauce of the business even though when she hired him, it wasn’t in the budget. [36:08] What is the biggest challenge that you’ve had in the salon? [38:43] What aren’t you prepared to compromise in your business? [39:58] They discuss the programs they use to keep the salon running smoothly. [44:46] What are some of the things you do to keep your team motivated and retain your staff? [46:00] Martha Lynn tells us that one of their core values is innovation. [47:26] Mirror Mirror has a specific dollar per day amount that they have to hit to have a level of flexibility with their days. [50:05] Is the whole salon commission-based now? Is there a sliding scale for commissions? What is the percentage the stylists are paid? [51:42] If she could go back and give herself advice at the beginning, she would say pay yourself and be confident. [53:36] Success to her means creating something that is its own living breathing thing, to be able to step back and see that what she created can run on its own. [57:29] Martha Lynn, how can people find you? [58:14] She says anyone can do this as long as they are not afraid of hard work. Links and Resources Grow My Salon Business  Find Martha Lynn Mirror Mirror Salon @marthalynnkale Instagram | Twitter | Facebook | Pinterest @mirrormirroratx Instagram | Twitter | Facebook

In this episode of Grow My Salon Business with host Antony Whitaker, Antony is talking with Eric Taylor. Eric is the founder of the Salon Republic, salon suite business in California. Salon Republic is booming with 21 locations and a total of over 2000 individual suites. On top of that, Eric is also a fantastic podcaster and has a podcast called The Hair Game.  Listen in as we discuss: Why the salon studio model started. Who started it and where.  What is driving the growth?  Things to consider when looking at leasing a suite. Who is a fit for the suite atmosphere? They compare the differences between a commission-based salon and the salon suite model. The pros and cons of both, and what that looks like from both an industry and a client perspective. Eric also talks about the average cost of having a salon suite, what that cost covers, and the new beauty supply store they have in house. Eric believes that what is driving the salon suite business model is the flexibility it offers,  you set the hours, you set the prices and you set the days of the week you want to work. It is the ability to own your own business without all of the overhead of actually owning a stand-alone salon. But as Antony points out, “it’s not for everybody!”  If you are a stylist and are thinking wow I want to do that! Listen as Eric fills us in on why it is an excellent option for the right person. He is so knowledgeable about the industry, has grown his business exponentially and is looking to expand further. Whether or not you like the salon suite model this is a conversation that you need to hear in order to understand the changes impacting on the industry and what is driving those changes.   In This Episode: [01:32] Welcome to the show, Eric! [02:15] Eric discusses what the salon studio model concept is, why, and where it started. [06:50] Antony talks about the scale of suite models and how many can fit in a 20,000sq ft warehouse. [09:27] Each studio is an individual business with four walls and a door, and the stylist is in charge of everything from services to rates. [10:10] What is the most prominent reason stylists like the studio model? [12:37] This is more for stylists with a good client base; there are not enough walk-ins to build a business. [15:40] Antony plays devils advocate and askes Eric why commissioned salon owners should take new stylists out of school, help them build a clientele for them to leave, and open up their own suite? [17:53] Eric says the reality is that each salon model has its pros and cons. [22:27] What is the mindset that has allowed this model to explode in Texas and California? [28:51] They speak about clients wanting to be in a bustling salon and not in one chair, one mirror kind of environment, and who likes it. [31:46] What was the response from traditional salon owners when you first started this suite model? [34:27] What does an average suite cost, and what does the cost cover? [37:04] Eric discusses what the expense of a suite covers at Salon Republic and about the beauty supply store they have available. [42:17] The industry average of people who leave salons, in general, is 30%, but at Salon Republic, the turnover is about 15%. [44:53] How important is social media for marketing what stylists have to offer? [46:46] Eric believes that the studio model doesn’t necessarily rely on social media; word of mouth is the best marketing tool. [48:48] How many studio stylists use it as a stepping stone to open up their own salon? [52:33] Eric says that his studio stylists do bring on assistants and are training the next generations. [53:20] How long are the leases at Salon Republic studios? [54:29] What is a typical suite owner? [57:24] Eric says that in the next five years, there will be more studio offerings nationwide and will continue to grow. [01:00:15] Any plans on international expansion for Salon Republic? [01:02:03] Thank you, Eric, for giving us your time on a Friday night! Find Eric @loveerictaylor Instagram @salonrepublic Instagram | LinkedIn | Facebook Thanks for listening! Thanks so much for joining me this week. If you enjoyed this episode, please share it using the social media buttons at the side or bottom of this post. Also, I’d love it if you’d leave an honest review for The Grow My Salon Business Podcast. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and help other people find my podcast, I also love to hear what’s been helpful! And finally, don’t forget to subscribe to the show on iTunes or Google to get automatic updates  Special thanks to Eric for sharing his words of wisdom with me for this week’s episode. Until next time!

Welcome to this episode of Grow My Salon Business with host Antony Whitaker. Antony’s guest today is Vivienne Mackinder, she is a hairdresser, educator, innovator and industry leader. She talks to us about training, leadership, awards, and succeeding as a woman in business. Vivienne says she is still a student and still learning after all of these years, and she finds it delicious. Her most prominent teacher right now is her website, HairDesignerTV. It is regularly teaching her something new from things like communication skills, telling stories, and how to be more efficient.  Vivienne started the website to share the knowledge of hairdressers from different places. It’s a training platform with over 900 videos on cutting, dressing hair, color, leadership, and motivational videos. She had the vision years before it was technically possible, but that didn’t stop her from planning and waiting for the right time. Vivienne says that timing is everything in business, and if you are too far ahead, it is as dangerous as being too far behind. Listen in as Vivienne and Antony discuss salons, the lack of client consultations and the reason they are so important. They talk about the fact that you are a leader when you are behind your chair and the need for your clients to trust that you understand what they want. The confidence to customize a cut to fit your client’s bone structure and angles, the knowledge to get the color just right, and how these are some of the things you can learn from HairDesignTV plus so much more. You won’t want to miss this fantastic conversation with a hugely successful businesswoman but more than that, an exceptional person. She gives us insight into her thoughts and shares her knowledge about hair design, running a business, leadership, and life choices. Grab a pen and paper, sit back, put your feet up, and get ready to be schooled on how to be the best at what you do.   In This Episode: [01:35] Welcome to the show, Vivienne! [02:04] Vivienne talks about where she is in her career today. [04:31] Confidence comes from knowledge, so at the beginning and don’t be afraid to be the dumbest one in the room. [06:12] When was the inception of hairdesignertv? What was the inspiration to start it? [10:17] They speak about the website, what it includes, and how to it. [12:50] She tells us a story about going to a high-end salon in London and being surprised that there was no consultation. [18:39] Vivienne talks about the course she built around the consultation and how it has increased the stylist business. [21:29] To be a person of influence behind your chair means that you are a leader because you are leading someone. Don’t abuse it; listen to your clients. [24:10] Do you know how to interpret what a client wants, to make it work for their face and their hair texture? [26:13] Vivienne speaks about being confident about customizing hair cuts, knowing angles, and cutting to bone structure. [28:30] Doing hair cuts can be a money issue because customizing a cut can take more time than doing a basic generic cut. [30:33] Hairdesigntv can be used as a training tool to get stylists up to the level you need them to be for your salon. [31:32] Vivienne tells us about what she saw on a YouTube video where someone was cutting a fringe, they used seven techniques, but why? [34:57] Are awards as relevant today as they were in the last 30 to 40 years? [38:13] She speaks to us about her documentary called ‘Not Just a Hairdresser.’ [42:31] Have you ever wanted to own a salon?  [43:55] Vivienne believes that leadership is the most important thing of all, surrounding yourself with people who are extraordinary and lead by example. [49:44] Being from England, how has living in America changed you as a hairdresser and as a businesswoman? [51:36] Vivienne’s advice to young women today is, design your lifestyle first then back your career into it. What’s most important to you? Career? Family? [57:11] Vivienne, thank you so much for sharing all of your beautiful thoughts.   Links and Resources Grow My Salon Business  Sadh Guru Find Vivienne HairDesignerTV @viviennemackinger Instagram | Facebook | LinkedIn | YouTube

This year I've spent a lot of time in the United States with John Paul Mitchell Systems presenting one of my favourite seminars that I call ‘GROW MY COLOR BUSINESS' which is something we should all be focused on.   As hairdressers, it’s essential that we know how to consult and design and apply a colour. But it’s equally important that we know how to make money from it.   I'm currently sitting in a Hotel room in Las Vegas and for today's podcast, I'm online talking with Alicia Soulier in Saskatchewan Canada. Aleisha is a hairdresser, salon owner and founder of tech company SalonScale.com which is a hair colour app that amongst other things ensures that you know the exact cost of product in every colour service leaving the salon - Which means that you can, therefore, price your colour services accordingly.   I think that there are two stories here, one is the Salon Scale story and how the app can help salon owners and hairdressers. And the other is about a young woman who is a hairdresser who starts a tech company and succeeds against all odds…   Amongst other things, we will discuss The problems that SalonScale solves How to maximise the profitability of your colour services How should you price salon colour services What is the typical percentage of a colour service that should be product cost? Thanks for listening! Thanks so much for joining me this week. If you enjoyed this episode, please share it using the social media buttons at the side or bottom of this post. Also, I’d love it if you’d leave an honest review for The Grow My Salon Business Podcast. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast, I also love to hear what’s been helpful! And finally, don’t forget to subscribe to the show on iTunes or Google to get automatic updates  Special thanks to Alicia for sharing her inspiring story with me for this week’s episode. Until next time!

I love it anytime I meet someone successful, and especially so, ‘when they are successful hairdressers’. I travel a lot and I meet many hairdressers who complain about the industry, the millennials, gen Z, the competition, Amazon and whatever else they can use as an excuse to blame and justify their lack of success. But then occasionally you meet someone who defies all the reasons as to why you can’t do something and they get on and do it anyway… and that is my guest today.   Her name is Jyl Craven from Jyl Craven Hair Design in Canton Georgia. Jyl is on track to achieve personal sales this year of 600,000 US dollars which many salons with half a dozen staff never achieve and what makes it all the more remarkable is that Canton is a small city with a population of 30,000.   In today's podcast we discuss:   What it takes to be a productive hairdresser How she achieves a personal retail result of around $3000 per week How to pay your team What motivates people today Why developing culture takes time but is worth the wait And loads more. There is a lot of wisdom here, so get a pen and paper and a cup of coffee it’s note-taking time…

The Hairdressing industry means different things to different people, but when all's said and done ‘it’s a business’ and yes businesses are about people and creativity and creating opportunity… But businesses are also about numbers!   And although in many ways as an industry we are often slow to embrace technology, it is technology that gives us easy access to the numbers and information that allow us to build better businesses.   In todays Podcast I am talking with Ronan Perceval CEO of an Irish hairdressing industry success story ‘Phorest salon software’. Amongst other things we will discuss…   How Phorest continues to evolve as a company What the main KPI’s are that salon owners should focus on. What are some of the differences in salon performance depending on the country you live in… and The ‘Phorest’ ownership model… and that’s just to start

In today's Podcast I am talking with Derek Hull who has a wealth of knowledge in many areas of the hairdressing industry.   Amongst other things, we will discuss The salon memberships business model The changing employee business models The legal definitions that determine whether someone is an employee or an independent contractor The laws around employee ’deductions’, service charges or ‘product charges’ The changing professional retail model   Although today's guest is from the United States most of what we discuss is relevant no matter where your business is based.   So without further ado lets get into today's show…

On today's Podcast we are talking about hair colour, my guest is Skyler Hanna owner of ‘Skyler London’ a specialist ‘colour only salon’. She is a passionate hair colourist and savvy business woman who has some groundbreaking approaches to running a colour salon. So let’s get into it!   On today's podcast amongst other things we talk about; The concept behind a ‘colour only salon’ Some of the unique marketing and client experiences that the business offers. The menu and pricing system at Skyler London The home hairdressing colour market

For an industry that is probably 80% female and 20% male there is often a disparity between the recognition and high profile that the male hairdressers get against what the leading female hairdressers achieve. One notable exception is today's guest on the Grow My Salon Business Podcast, London based Hairdresser Sally Brooks.   On today's podcast we will discuss: The hairdressing documentary by Sally Brooks and Gabriel Maciuca Hairdressing awards and The challenges and opportunities’ the industry presents today

On today's Podcast, I am talking with a young lady by the name of Natalie Anne who is amongst other things is an Australian social media superstar! Her business is growing exponentially and includes ‘being a digital creator, a salon owner, her own hair products, online education, seminar work and I get the feeling she is just getting started. On this podcast amongst other things we discuss Whether or not you should outsource your social media Whether you should have a ‘social media policy’ to protect your business when team members leave The value in looking after ‘social influencers’ And the pro’s and cons of some of the social platforms And that's just the beginning…

Hairdressers everywhere often speak about the ‘role of the councillor’ that many hairdressers have with their clients. Mental health is a subject that has risen up the list of things that are not only acceptable but essential to talk openly about.   Unfortunately though, for a range of reasons many people today suffer from poor mental health. As a result suicide rates in many countries - particularly amongst young men - are higher than ever.   On todays Podcast I speak with Australian hairdresser Stevie English, who is creating an online hairdressing education platform with the aim of raising ‘awareness and support’ for the issues surrounding mental health and suicide prevention.   Regardless of where you are in the world this is well worth listening to.

My guest today is Geno Stampora a hairdresser, author, speaker, business guru, consultant, entertainer and general all-round industry expert and nice guy. Geno has a passion and a level of enthusiasm for learning and sharing information that is infectious and rare to find. I think it’s fair to say that he has devoted most of his professional life to helping hairdressers ‘grow’. Very few people love hairdressers and the hair and beauty business quite like Geno.

One of the biggest challenges that the salon industry faces everywhere is ‘Recruitment’. So why isn’t there an online recruitment platform that specialises in the hairdressing industry, a sort of linked-in for hairdressers? Well now there is.   In today's Podcast, I have the pleasure of speaking with Jen and Matt Martinelli who are the founders of a new startup website recruitment platform called Canvas Recruit and it specialises in the hair and beauty space.   On this podcast we discuss: How salons today can market themselves to potential team members How team members can market themselves to potential salons What’s driving change in the employee - employer model of the future The fluid nature of employment today

On todays podcast I talk with Chris Nedza founder of ZeeZor which is a hairdressing Productivity App. Although not a hairdresser Chris is a serial Entrepreneur and creative thinker and he developed ZeeZor as a real time mobile reporting tool so that his wife could better manage her chain of 43 salons. Although ZeeZor is currently only available in the US the thinking behind the technology is universally applicable. What you will learn about in this podcast is: The importance of using numbers and data to drive productivity and employee engagement. The need to give real time feedback. Using technology and data to increase employee engagement. The need for ‘real time’ mobile reporting. Using data to inspire and motivate. Using ’gamification’ to inspire and motivate. How to use competitions to drive productivity.

My guest today is Taelor Pleas hairdresser, presenter, salon industry coach and director of recruitment, hiring and training at the Cutting Loose Salon Group in Florida. In todays PODCAST we will cover: How much you want to earn isn’t a percentage, it’s a $ value. Finding balance in a family run business. Making 6 figures in a 4 day week.

On todays Podcast I am talking with Linton Husbands. Who although not a hairdresser has spent a life time in the hairdressing industry, primarily working with product companies. Now days he's very much on the salon side of things managing a group of 22 salons for Group Momentum which is the brand name for a collection of hairdressing salon chains in the South East of England. On this podcast we will cover… How do you value a salon business? The challenges with buying an existing business The secret to managing multiple salons? The importance of having exit strategies. When is the best time to sell a business.

My guest today is Meagan McCormack who has amongst other titles Chief Operating Officer of the Visible Changes salon group based in Houston Texas. Visible changes was started by Meagan's parents John and Maryanne McCormack but today is run by Meagan and her brother Johnny. I promise that you are going to love this podcast, Visible Changes is an incredibly inspiring salon business that everyone can learn something from. On this podcast we will cover the following key areas: The importance of recognition, celebration and reward in building a sustainable salon culture. The importance of giving back. What a family business really means.

In todays episode I’ll be talking with Clive Allwright an Australian Salon Owner who is also front man and founder of a start up website that addressees ‘two challenges' the industry has everywhere. The first being affordable and customised salon education, and the second being finding staff, specifically assistants. The first being affordable and customised salon education The second is finding staff, specifically assistants. Clive and his team have come up with a technology based solution that embraces the GIG economy… it’s a great example of an expression I once heard, “You won’t solve todays challenges with yesterdays thinking” We need new thinking for new age challenges and new solutions, and that’s what Clive and his team have done.

My guest today is Gordon Miller C.E.O of Hairbrained. Gordon brings a wealth of knowledge and experience to us today acquired over the last 40 odd years working primarily in the education and media side of the hair and beauty industry, he is a passionate advocate and embracer of all things digital and today that is where we will focus. In todays podcast the focus is on digital disruption and the four key areas we discuss are: 1. The new Chanel for professional product distribution being Amazon (primarily at this point in time mainly in the United States) 2. What is the impact and future impact on the salon industry? 3. How some manufacturers are approaching the Amazon model in a positive way for both clients and salons. 4. What are 3 things a salon owner should do to capitalise on the in-salon take home opportunity.  

My Guests today are Robert and Mary Cromeans from the Robert Cromeans Salons in San Diego, Las Vegas and Oklahoma. Robert is also Creative and Business Director at John Paul Mitchell Systems. In todays Podcast Robert and Mary give their thoughts on 4 key areas 1. Selling time and charging for salon services by the time taken instead of the more  traditional fixed service prices. 2. The trend towards removing the front desk from salons to make them more mobile and arguably a more efficient client experience. 3. When it comes to in-salon take home product the importance and benefits of staging product placement as part of the client in-salon experience. 4. How numbers influence behaviours and different ways of paying your team.

Welcome to the ‘Grow My Salon Business Podcast.'  We live in amazing times and we are in a great industry, and arguably one that’s evolving faster than at anytime in the past, so keeping informed, being inspired and open to change is now more important than ever before.  This podcast series is primarily aimed at salon owners and managers, and the focus is clearly aimed at providing practical help, ideas and advice. But I also want to challenge your thinking and inspire you to ‘step up’ and get out of your comfort zone so that you can build the salon business that you have always dreamed of. I am going to be speaking with what could loosely be described as ‘thought leaders’ in the industry across many different countries. Some of them you will know others you may never have heard of, but I promise you that they will all bring something insightful to the table, something that can help you to grow your salon business. Someone once said to me, “Whatever the question is, the answer is ‘Education’.” Well, my goal is that this podcast series will help in your education, on your journey to build the successful salon business that you dreamt about.