Hello everyone and welcome back to the show! It’s Doone here - your host and hype girl. A big shout out to everyone who’s been joining the FB group to share stories, ask questions and get to know each other. I love that vibe and it makes me so happy getting to know more of you so if you’re not already chiming in, come hang out with us on Facebook.Today we’re learning from Suzie Betts - she is the founder of a company called Boob Armour. Suzie started her company after finding lumps in her breast as a result of playing contact sports throughout her life. And now as a mum of two daughters who play contact sports she wanted to set out to create safety gear for women and girls. It’s a really interesting episode and we talk a lot about how she’s approaching partnerships with major clubs like the Matilda’s right through to retail and schools and everything in between.If you love this episode - remember the girl code by sharing it with a friend who would benefit from hearing Suzie’s story or shouting about it online. You know I love it when you do that!Let’s get into today’s episode, this is Suzie for Female Startup Club.LINK WE MENTION:Suzie's LinkedInBoob Armour's InstagramBoob Armour's TikTok Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok Hosted on Acast. See acast.com/privacy for more information.

This is Desiree Verdejo for Female Startup Club. If you’re new here! Hi! I’m Doone, your host and Hype girl in business. Every week we learn from 7, 8, and 9-figure female founders to understand their blueprint in business when it comes to money, marketing and mistakes. Women like Desiree Verdejo, the founder of Hyper. After leaving her career as an attorney, Desiree left the 9-5 to create the Sephora for Black Women which eventually led her to creating Hyper. We’re chatting through a bunch of insightful learnings from this business; like the power of PR and how to use grants to access capital… Desiree's key piece of advice when it comes to the funding piece of the business is to be really thoughtful about when you fundraise, how you fundraise, and why you're doing it. There are so many different types of capital available right now and each will have entirely different consequences for you and your business. And on that note! Remember that you can access our doc for every grant that’s currently live around the world for female founders. You can get the list at femalestartupclub.com/grants. Let’s jump into today’s episode, this is Desiree for Female Startup Club. LINKS WE MENTION: Hyper Skin's Instagram Desiree's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com  Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: [email protected]  Learn more about your ad choices. Visit megaphone.fm/adchoices

HYPE GIRLS MEETUP! Just a quick message to say that I’m going to be in London a couple of weeks and I’d love to meet you in person. I’m hosting an intimate - slash cute - coffee meetup on the 11th of August for 20 of our London Hype Girls! it’ll be first in best dressed so if you wanna come you just need to drop me an email with your name and what you’re up to to [email protected] and I’ll share the details with you there. I would love to meet you in person while I’m back in one of my favourite cities! Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

This is Jash Mehta for Female Startup Club Hello and welcome back to the show! It’s Doone here - your host and hype girl. Today on the show we’re learning from Josh Mehta, founder of Pop & Bottle. Pop & Bottle was inspired when Jash Mehta and her close friend Blair Hardy made the move from the London to California meeting for their daily ritual - the morning latte. As coffee lovers who also prioritized health, the two friends asked themselves why nothing on the grocery store shelves met their standards: clean label, dairy-free, no refined sugar, and organic. Jash co-founded Pop & Bottle from a genuine desire to create quality coffee and tea beverages she wanted in her own life — and make them available to the millions of people who share in her passion for clean, healthful, high-integrity products. We talk through her early blueprint which his still super relevant to today and how she expanded from 30 to 100 stores and then onto 10,000. If you’re in the food and Bev industry - grab your pen and paper and settle in for an episode packed with valuable insights. And today is your last chance to join us inside Majic before we close the doors to founding members and go back to our regular pricing. It’s inside Majic that you can meet women like Jash and ask direct questions in an intimate setting, connect with other founders who are pre-launch or in the early stages of building their brand and access tonnes of resources/sops and frameworks that you can implement into your life and business today. If you’ve been excited about joining us, go to femalestartupclub.com/majic - with a J and when you sign up you’ll be prompted to book your 1-1 call with me so I can get to know you better. Let’s get into this episode, this is Jash for Female Startup Club. LINKS WE MENTION: Pop & Bottle's Instagram Today’s episode is sponsored by the DONUT, a 100% FREE newsletter committed to making the news enjoyable, sign up today at thedonut.co/hype Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: [email protected]

Today we’re learning from Nadya Okamoto, the founder of August, the lifestyle period brand that makes sustainable period care that actually works. Nadya is one of those women that is impossible not to be impressed by and excited about, she’s a Harvard grad, author, speaker, NGO founder, gen z marketing agency founder and now august as well as a Tiktoker that’s grown to 4.1 million followers. Crazy stuff. The gem in this episode is when she steps through her thoughts on Tiktok. It’s pretty crazy! We also touch on the importance of building a hyper-inclusive hyper-diverse community (all whilst maintaining a special sense of intimacy), growing slowly and thoughtfully and ensuring your cost of acquisition stays as low as possible.   I love Nadya’s key piece of mental health advice, centred all around taking time to really take care of yourself. You have to take care of yourself so you can really sustain your energy. Speaking of which, sleep is everything! And that’s something I can get behind. Being better about taking time to not think about your company is so important. Spending time with the people you love, that’s what will remind you: “this is what I feel so fulfilled doing.” Having that space to be re-ground yourself is so key because you’re able to come back to your work with a new refound trust in your instincts. That’s what you need in leadership. To trust your gut. You have to be making big decisions, but if you have trust in yourself and what your values are you feel much more empowered in making them.  LINKS WE MENTION: Nadya's Instagram August's Instagram August's Twitter Afterschool Newsletter Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: [email protected]

Today we’re learning from Helen Hall who is the founder of a biz called Blender Bombs. In this episode we cover: her journey from starting this business with just $300 in her kitchen, growing organically through consistent social media, the serious ups and downs of entrepreneurship and how she found mentors that changed the course of her business. Also, I don’t know about you but right now I am totally obsessed with TikTok so if you’re on the platform let’s be friends! You can find me at @dooneroisin - I’d love to see what you’re up to. LINKS WE MENTION: Helen's Instagram Blender Bombs' Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok Learn more about Dymo at Dymo.com Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: [email protected] Female Startup Club + Clearco: Clear.co/partner/female-star

Hi everyone! Doone here - your host and hype girl. Thanks for tuning in to my solo episode this week. I’m going to chat about something that’s been at the top of my mind all week, and that’s the workshop with Lisa Guerrera from Experiment Beauty hosted through the Hype Club last Wednesday. It was just so good and I wanted to get a chance to share all the best bits with you guys.  Roughly once a month we bring in an expert in the DTC space to teach us about their area of expertise, give us some tactical lessons, and provide strategies to level up in business. After Lisa was a guest on the show last month, I just knew she’d have so much to offer the Hype girls. There’s been a lot of chat about how to move forward with TikTok and organic marketing, and who better to learn from than the queen of Gen Z marketing herself? And my god, she went above and beyond. Covering virtual friends, creative collabs, fearless fundraising, and TikTok tactics, this is one for the savvy founders at any stage of their journey.  The first thing I took away from the workshop, is how common and even important it has become to make friends on the web. And the way to set yourself up for that is to dive into the content creation side of things. Being a content creator on your brand account, and being front and center to the biz, sets the tone to catch all the eyeballs. Truth be told, if you’re not prepared to make content and dive into social it’s going to be really hard for you to grow organically.  Content creation is all good and well, but where on earth do we get started? Especially when it comes to TikTok, it can be hard to know how to kick things off. And that’s one of the main reasons I so badly wanted Lisa to come and chat with the Hype girls. What Lisa said it comes down to, is a lot to do with what works for you. There’s no right or wrong way to curate your content, as long as it fits your brand essence. This reminds me of a chat I had with Youthforia’s Fiona Chan, who was adamant that you should always create content in a way that makes life easier for yourself. Choose something that’s easy for you to talk about, easy to fit into your day. Because you’re going to want to be churning out a lot of it. Don’t just whack any old thing up there, but the net can be cast (very) wide.  Lastly we chatted a bunch about fundraising. This was particularly interesting because Lisa was not originally such an advocate for it herself. During out workshop, she shared the two big things she took away from the experience. Number one: how to pitch. It’s so important to craft your message in a way it translates your story in the way you intend. And secondly, and I dare say more importantly, she networked her arse off. The 50-75 investors she spoke to the first time around might not have put in any capital, but they liked her. And we should never underestimate how powerful that is. In combination, Lisa broadening her fellow founder network. Hanging out at co-working spots and hitting up fellow founders in the space. With this behind you, putting yourself in the right room, and talking to the right people, you have yourself a pretty sweet recipe for success. And a whole new world of opportunities might just open.  Let’s get straight to it! This is me, for Female Startup Club. Lisa’s Instagram Experiment Beauty’s Instagram Female Startup Club's Instagram Learn more about Dymo at Dymo.com Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTube Female Startup Club’s Private Facebook Group Say hello to Doone: [email protected] Female Startup Club + Clearco: Clear.co/partner/female-star

Today on the show we’re learning from Lizanne Falsetto, the founder of thinkThin® and betterland foods™. Lizanne began her entrepreneurial journey at her kitchen table, inspired both by a family recipe and a strong desire to solve a personal problem. On that table, the original thinkThin® bar was created: a revolutionary product that would become one of the most sought-after health foods on the market. Her original instinct for a clear market opportunity in health food evolved into a 20-year tenure as founder and CEO of one of the fastest-growing health food brands in history and was eventually acquired for $217 m in 2015. In 2020, as the pandemic disrupted life the world over, she was intrigued by the influx of food scientists creating cleaner, alternative proteins without the direct use of animals. These discoveries rekindled her entrepreneurial verve and led her to establish betterland foods™, a new venture committed to creating crave-able, delicious foods that are better for people – and better for the planet. There are so many learnings and lessons woven into this episode and I’m just so excited to be able to share this inspiring conversation with you. We chat about the early days of building the brand when Lizanne was still modeling and would bring her home-creations to shoots to get feedback. How this natural desire led her to walk straight into the path of entrepreneurship, and how she learned what she was doing along the way. Setting up "Harvard for a day" chats with consultants, and just getting her product into as many hands as possible. How important it is to keep your messaging consistent. Especially when you have limited ways to get your voice out there, to stay consistent with your messaging. And my favorite tip of all, how important it is to have your own personal financial situation in check when you get into building a business and possibly raising capital. It's so important to understand this, in order to understand the ramifications down the line. We round off by chatting about her incredible exit selling thinkThin® for $217 million. And how important it is to be ready spiritually, mentally, and emotionally before selling your business. Now, let's get straight into it.  If you love it as much as I did and you learn something, please do share it on Instagram tagging us or by leaving a review to help other ears find us. LINKS WE MENTION: Lizanne Falsetto Betterland Foods' Website Betterland Milk Woobars Young Presidents Organisation (YPO) Female Startup Club's Instagram Doone's Instagram Doone's TikTok In sponsorship with Zyro, easiest to use website builder and eCommerce platform Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTube Female Startup Club’s Private Facebook Group Say hello to Doone: [email protected] Female Startup Club + Clearco: Clear.co/partner/female-star

Today I’m chatting with the founder of Canadian skincare brand Indeed Labs. Founded in 2010 Indeed labs has grown into an 8 figure business under the helm of Dimitra Davidson. We chat through the importance of finding your unique value proposition and why it’s critical to find a point of difference in today’s saturated market, current trends and opportunities in the beauty industry and how to create luxury products without the price tag.  Indeed Labs is the champion of great skin for real people, most known for their hero cult product Nanoblur. She’s also going to be joining us in Hype Club as a Mentor in the coming months so if you want to learn more directly from her and get her brain power, come join us.  LINKS WE MENTION: Dimitra's Instagram Indeed Labs' Instagram Female Startup Club's Instagram Doone's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTube Female Startup Club’s Private Facebook Group Say hello to Doone: [email protected]

Joining me on the show today is Sophie Bakalar, co-founder of FABLE.  FABLE is a direct-to-consumer product innovation studio that solves real problems for pets and their humans through thoughtful, functional designs. The brand leverages the latest research in pet wellness, designing the most convenient, versatile, secure, and durable gear to help you appreciate every moment with your pet –inside and outside the home.  In this episode we’re chatting through lessons learned after spending time working in VC, what to do and what not to do when you’re pitching your startup idea, how she built a 5,000 person waiting list through thoughtful design and why you shouldn’t keep your idea a secret. LINKS WE MENTION: FABLE's Instagram Female Startup Club's Instagram Doone's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTube Female Startup Club’s Private Facebook Group Say hello to Doone: [email protected]

Joining me today is Gwen Lane, Founder of The Spark School. Usually I’m chatting to women in ecommerce but today we’re mixing things up! I was recently a guest on Gwen’s popular podcast, The Spark Show and today she’s joining us here to share her insights and learnings from along the way. Gwen Lane is a seven figure entrepreneur and business coach who helps impact-driven content creators grow their influence and revenue through brand sponsorships and digital products. Since launching the Spark School in 2018, she's helped 5,000+ students worldwide through her online programs. In this conversation we’re chatting about how to successfully build an online community and how entrepreneurs and small business owners should approach influencer marketing. LINKS WE MENTION: Gwen's Instagram The Spark School's Instagram Female Startup Club's Instagram Doone's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTube Female Startup Club’s Private Facebook Group Say hello to Doone: [email protected] Community: We Should All Be Millionaires: The Club Book: We Should All Be Millionaires by Rachel Rodgers

Today I’m joined by Kendra Kolb Butler, the Founder of Alpyn Beauty.  Alpyn Beauty® is the first and only skin care line to sustainably harvest wildcrafted ingredients straight from the mountains of Jackson Hole, Wyoming. The plants they harvest are some of the hardest-working and most resilient botanicals that are conditioned to survive in an unforgiving climate (high altitude, low humidity, little oxygen, intense sun, harsh wind and heavy snowfall). When applied to skin, these plants perform just like they do in the wild—preserving, protecting and strengthening your skin for increased resiliency, which results in skin that looks, feels and behaves more youthfully. We’re chatting about creating a unique offering and how you can approach the retail piece before you even place an order and how to get your brand stocked in the likes of Sephora.  LINKS WE MENTION: Kendra's Instagram Alpyn Beauty's Instagram Female Startup Club's Instagram Doone's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTube Female Startup Club’s Private Facebook Group Say hello to Doone: [email protected] Alpyn Beauty on the Today’s Show Podcast: Female Start Up Club by Doone Roisin Community: Clubhouse Promo code: FEMALE20 - 20% off End of May 5/31

Today I’m joined by the Founder and inventor of the world’s first flushable pregnancy test, Bethany Edwards.  Lia is an earth-friendly healthcare company on a mission to revolutionize reproductive health through the development of innovative products. The company's first product, which came to market just a couple of months ago, is the FDA cleared Lia pregnancy test – which is changing the historically wasteful product into a plastic-free, flushable, biodegradable form. We’re covering some key insights into the timeline it takes to develop an idea like this that doesn’t exist in the world, spoiler alert: it’s a 6-9 year journey and the kind of money you actually need to fund the research and development piece. LINKS WE MENTION: Lia's Instagram Lia Website Female Startup Club's Instagram Doone's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTube Female Startup Club’s Private Facebook Group Say hello to Doone: [email protected] Community: Industrial Designers Society of America