eCommerce Uncensored is a podcast run by Fast Forward, Inc, a digital marketing agency in New Jersey. We bring eCommerce business owners, entrepreneurs, and professionals actionable tips and techniques to grow their sales, email list, and traffic. As our company acquires clients, knowledge, and experience, we share the valuable expertise with our listeners to help them apply the same techniques to their own businesses. Topics covered in the podcast include Social Media Marketing, which includes Facebook Advertising, Google Ads, Instagram, Twitter, and other social media platforms. Everything from Influencers to Organic Traffic! We also teach marketers how to efficiently apply sales funnels, analytics, email marketing techniques, analytics, and search engine optimization. Let us help you build meaningful leads and drive real traffic to your business. We come to you raw and unfiltered, telling you how it is, without any fluff. Only the real facts and strategies without beating around the bush!
EU284:The New Facebook Ads Reality
Facebook advertising has always been an investment into your business, now things just work a little differently. Today the guys talk about how Facebook ads have changed and how you have to change with them. Don’t forget to text us to get your business set up with converting email flows! Text EMAIL to 8 […]
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11/17/2022 • 26 minutes, 31 seconds
EU283:The Biggest Black Friday-Cyber Monday Email Mistake
Today the guys talk about the biggest mistakes you can make with your email. They go through the importance of emails, the frequency you should be sending emails, and what you should be preparing your email for during Black Friday and Cyber Monday. Don’t forget to text us to get your business set up […]
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11/3/2022 • 22 minutes, 21 seconds
EU282: How To Create A Black Friday-Cyber Monday Offer that Sells
Today the guys dive into the importance of your Black Friday-Cyber Monday offers and how to determine an offer that will SELL. Your sales copy, your product, your ads…all of these things can be amazing, but if you’re not providing a great offer, none of that matters. Don’t forget to text us to […]
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10/27/2022 • 33 minutes, 50 seconds
EU281: How to Prepare Facebook and Paid Ads For Black Friday-Cyber Monday
Black Friday and Cyber Monday are right around the corner, are you ready? Preparation is KEY. Today the guys talk about what you should be doing to prepare your audience for your holiday offers, the variables involved with Facebook and paid ads, and the benefits of preparation. Don’t forget to text us […]
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10/20/2022 • 33 minutes, 9 seconds
EU280: Black Friday-Cyber Monday Early Access Strategy
October can tend to be a slow month as everyone ramps up for the holiday season. Today the guys talk about preparing for the holiday season, some of the things you can do to increase sales, and the benefits of early access. Don’t forget to text us to get your business set up […]
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10/13/2022 • 34 minutes, 40 seconds
EU279: Is AB Testing Important, Crucial, or Optional
Is AB testing important, crucial, or optional? Today the guys talk about what it means to AB test and some misconceptions surrounding AB testing. They talk about when it works, when it doesn’t, and when changes need made. Don’t forget to text us to get your business set up with converting email flows! […]
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9/29/2022 • 37 minutes, 30 seconds
EU278: How to Get the Most Out of Your Digital Marketing Agency
Every marketing agency does things a little differently. Today the guys talk about getting the most out of your digital marketing agency. They talk about the things you should be aware of when choosing an agency, the importance of trusting your agency, and what it takes to build that trust. Don’t forget to […]
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9/22/2022 • 34 minutes, 48 seconds
EU277: Are You Micromanaging or Hands On?
Today the guys talk about the difference between hands on managing and micromanaging within your business. The mindset behind your business can cause stress when there shouldn’t be if you are working in the business instead of working on the business. A good team is more productive and more engaged in the business […]
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9/15/2022 • 48 minutes, 40 seconds
EU276: How to be Profitable Today with Facebook Ads
Today the guys talk about how to make Facebook ads profitable. Making sure you have the RIGHT Facebook ads is all about attracting the right people, keeping costs down, and not focusing on sales. The more efficient you are, the more money you make! Don’t forget to text us to get your business […]
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9/8/2022 • 26 minutes, 45 seconds
EU275: Why You Should Optimize Your Business from 30,000 Feet
Today the guys talk about optimization. Your website’s speed can effect conversions, sales, upsells, email…your whole business! It’s important to analyze a customers journey, from start to finish. When you can analyze where people come from, where they go, and where they fall off you can see the areas you are missing! Don’t forget […]
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9/1/2022 • 27 minutes, 38 seconds
EU274: How to Increase Conversion Rate With Clarity
Today the guys talk about the importance of being clear with your offers. They discuss what you need in your initial ads and what you need on your landing pages to make it crystal clear what your offer is and what your audience has to do! Don’t forget to text us to get your […]
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8/25/2022 • 34 minutes, 51 seconds
EU273: Don’t Listen But Hear What Your Audience Has To Say
Feedback can be hard to hear, especially when it is negative. Today the guys talk about the anxiety behind collecting feedback. They discuss the difference of listening vs hearing feedback and how it should effect your business. Don’t forget to text us to get your business set up with converting email flows! Text EMAIL […]
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8/18/2022 • 28 minutes, 2 seconds
EU272: Simplifying Your Growth Strategy One Step at a Time
Today the guys talk about not getting overwhelmed by a project and the steps you can take to simplify your growth strategy one step at a time. They also talk about how your mindset can change how you approach your business’ growth. Don’t forget to text us to get your business set up with […]
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8/11/2022 • 28 minutes, 27 seconds
EU271: State of the Union with Ezra Firestone Part 2
Today the guys continue their talk with Ezra Firestone about the changing business landscape, and the importance of providing a good product. They dive into what is needed for a successful product launch, from the product development to the actual launch. Ezra also gives the guys advice on breaking the mindset of work/life […]
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8/4/2022 • 39 minutes, 37 seconds
EU270: State of the Union with Ezra Firestone Part 1
In today’s episode, the guys talk to Ezra Firestone about wealth creation and the mentality behind good marketing. They discuss the most efficient ways to create wealth and what goes into the business’ foundation like knowing the good partners from the bad and the difference between the big guys and the small guys. […]
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7/28/2022 • 31 minutes, 57 seconds
EU269: Stop Making Marketing Decisions with Your Feelings
In today’s episode, the guys talk about removing “feeling” from your marketing. Facebook Ads are just a mathematical equation. Without data, you’re flying blind. The guys discuss the importance of gathering data, the impact it has on how you acquire customers, and how to use it all to drive traffic and ultimately increase sales! […]
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7/21/2022 • 18 minutes, 43 seconds
EU268: Here’s What Your Customers Really Want to Know
In this episode, the guys talk about what your customers really want to know. They talk about the problems faced when selling a product, and the importance of the right sales copy. Don’t forget to text us to get your business set up with converting email flows! Text EMAIL to 8 4 4 […]
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7/15/2022 • 26 minutes, 8 seconds
EU267: The Most Important, yet Often Overlooked, Ingredient for Success
In this episode, the guys talk about the most important, yet often overlooked, ingredient for success. They talk about the problems most struggling businesses face when it comes to your audience, and the changes you can make to better sell your products! Don’t forget to text us to get your business set up with […]
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7/6/2022 • 33 minutes, 58 seconds
EU266: Building a Passion Business from Scratch with Jim Hackenberg
Today the guys talk with Jim Hackenberg about how he turned his passion for helping golfers into his business. They talk about the importance of knowing your audience, and how a slight change in your niche can make all the difference. Hear how Jim got started and what he has learned along the […]
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6/23/2022 • 59 minutes, 51 seconds
EU265: Using a Blog to Engage your Audience and Sell your Products
Paid traffic works great, but never underestimate organic traffic! In this episode, the guys go over how you can form quality SEO content with blog posts and repurpose that content into emails! This leads to higher conversion rates and longevity of a customer! Don’t forget to text us to get your business set […]
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6/16/2022 • 27 minutes, 47 seconds
EU264: The Math Equation That All Business Owners and Marketers Need to Know
Math?! Yep, we’re doing math today, get out your calculators because they guys are gonna be talking money numbers! In this episode, the guys share with you the math equation that all business owners and marketers need to know. This equation includes how much you should be spending to acquire a customer, how […]
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6/9/2022 • 23 minutes
EU263: Your Email List – Does Size Matter or Is It How You Use it?
Bigger isn’t always better! In this episode, the guys go over the best techniques to niche down your email list. The size of your email list and open rates don’t matter if those people aren’t buying! The guys go over on how to turn those open rates into conversion rates. Don’t forget to text […]
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6/2/2022 • 26 minutes, 15 seconds
EU262: How to Prepare Your Email List for Holiday Offers
Memorial Day can be a big sale weekend for many companies with a little preparation. In this episode, the guys go over the best techniques to prepare your email list for holiday offers. Your outcome is only as good as the prep work, so it’s important that you approach your offers and your audience […]
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5/19/2022 • 25 minutes, 56 seconds
EU261: How to Use Whitelisting to Get More Facebook Ads Sales
In this episode, the guys dive into their experience with whitelisting Facebook ads. Whitelisting in marketing means working with influencers to utilize their social accounts to promote your products. The guys talk about the benefit of having personalized ads, the power of an influencer’s video, and the benefit of promoting through their social pages. […]
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5/12/2022 • 22 minutes, 10 seconds
EU260: The State of Email Marketing with Jake Cohen from Klaviyo
In today’s episode, Jake Cohen, VP of content for Klaviyo, talks about the state of email marketing. Jake & the guys discuss the evolution of advertising and tracking your insights, building customer relationships, and how to optimize those relationships for better customer experiences. Mentioned resources: https://www.klaviyo.com/blog/taboo-brands-marketing https://showcase.klaviyo.com/sc/ https://www.klaviyo.com/marketing-resources/customer-first-marketing https://www.klaviyo.com/blog/marketing-attribution Don’t forget to text […]
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5/5/2022 • 58 minutes, 44 seconds
EU259: Why You Should Invest in Building an Email List
In today’s episode the guys talk about the long game of investing in your company. They dive into the importance of lead generation, what it takes to acquire an email, testing your email list, and the true investment cost of your email list. Developing a long term relationship with your customers brings more sales […]
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4/28/2022 • 26 minutes, 9 seconds
EU258: How to Get More Sales with Email
On today’s episode, the guys talk about how to get more sales by using your email list the RIGHT way. They break down how to specifically speak to your list, the importance of segmentation, and engaging your list to boost sales! Text us! Say hey, ask us a question, tell us your favorite episode, […]
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4/14/2022 • 32 minutes, 12 seconds
EU257: Secrets to Starting and Growing a New Business
When first starting a passion business, it comes along with huge expectations. Jason & Kevin dive into how they launched their passion business this month and what comes with it. Starting a business out of thin air is very unpredictable. Success will come along with the process, and you have to apply your situations […]
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4/7/2022 • 32 minutes, 41 seconds
EU256: Struggling to Make Sales? Move On or Keep Trying?
Sometimes no matter what you seem to do, no one is buying. What do you do? On todays episode, the guys talk about what to do when you are having trouble making sales. They talk about the struggles of making sales, the importance of learning your audience, and knowing when to switch sales […]
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3/31/2022 • 28 minutes, 56 seconds
EU255: Best Lead Generation Strategies for Growing Your Email List
Email has always proven to be the king of marketing. In this episode, the guys go over the best lead generation strategies for growing your email list. They go over how to attract people that are in your target audience, ways to create niche specific leads, and repurposing content for email. They also talk […]
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3/24/2022 • 24 minutes, 42 seconds
EU254: The Evolving Mindset of Marketing: Building Relationships with Facebook & Email
On today’s episode, we talk about the importance of building a relationship with your customer in 2022. The evolution of marketing trends, new IOS updates, and Facebook ad protection have shifted the mindset from front end sales to relationship building. The guys use their own golf brand to add perspective on how the marketing […]
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3/17/2022 • 23 minutes, 35 seconds
EU253: How to Get the Most Out of Your Emails
On today’s episode, we talk about how to get the most out of your email. Growing brand awareness and creating a connection with your email subscribers is key! All of that starts with email! Sending the right emails, to the right audience, sets your business up for success. Listen in as the guys talk […]
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3/3/2022 • 31 minutes, 48 seconds
EU252: SMS Marketing with PostScript Co-Founder, Alex Beller
On today’s episode we have the co-founder of Postscript, Alex Beller. The guys dive into the future of SMS marketing and optimizing customer communication through text messages. They talk about how SMS marketing can increase conversion and engagement rates and how the approach differs from email marketing. Alex even throws in some tactical tips […]
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2/17/2022 • 55 minutes, 29 seconds
EU251: The 3 KPI’s You Should be Focusing on to Scale Your Business
When managing your business, there are a lot of aspects that go into it. They guys discuss how to not get caught up in the secondary numbers and focus on the 3 KPIs that are CRUCIAL to your business long term. They guys discuss how to take these 3 KPIs, apply them to your […]
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2/10/2022 • 32 minutes, 50 seconds
EU250: How Amanda Wittenborn Turned Her Passion into a Multi 7-Figure Business
On this episode the guys talk with the ultimate momtrepreneur, Amanda Wittenbor, about turning passion into business. When Amanda would design her kid’s birthday party decorations herself, she found that a lot of other parents loved her ideas. She would soon find that her desire to make a couple extra bucks would turn into […]
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2/3/2022 • 1 hour, 7 minutes, 49 seconds
EU249: Psychology of Marketing and Going Viral on TikTok with Ryan McNeill
On this episode we have Ryan McNeill, former tv advertiser now marketing professional, who teaches the psychology of influence & persuasion. Ryan has grown his TikTok following to 230,000 followers where he goes over the tricks of marketing and how certain tactics & methods are used to further push people into buying. The guys […]
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1/27/2022 • 1 hour, 4 minutes, 53 seconds
EU248: 6 Questions You Should Answer on Your Product Pages to Boost Sales
In this episode, you are going to learn how to include key things into your copy for your sales page to make it optimized for conversion. Kevin & Jason go over their ultimate 6 points to make sales copy for their sales page, coming straight from experience. Text us! Legit … just text […]
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1/20/2022 • 31 minutes, 39 seconds
EU247: Our Favorite Software For Ecommerce Funnels
The guys discuss a tool they use for their business that has changed the game: CartFlows! CartFlows brings the functionality of ClickFunnels into WooCommerce for customized checkouts. This website plug-in has flexible ways to increase conversion rates, craft funnels, apply upsells, and even build split tests. Check out what the guys discussed: CartFlows, WooCommerce, […]
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1/13/2022 • 22 minutes, 21 seconds
EU246: Lessons Learned in 2021 and a Look Ahead at 2022
In this episode the guys reflect on an eye opening year, the work from home life navigation, and how adding employees to the team has benefited their business & lives. A goal for them for the upcoming year is how they are going to instill new processes in 2022 to make their lives & […]
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1/7/2022 • 46 minutes, 41 seconds
EU245: Replay: How to Craft an Irresistible Offer for Facebook Ads
In this replay, the guys talk about their experiences and the things to focus on when crafting your offer. The right offer attracts the right people and keeps customers coming back for more! Creating an irresistible offer should be the #1 priority of your Facebook ads. This is a direct transcript. Please forgive any […]
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12/30/2021 • 27 minutes, 53 seconds
EU244: A Simple Strategy to Quickly Recover Your Ad Costs
What do you do when you have a high-performing paid ad and all of a sudden it stops working? In this episode the guys talk about the importance of recovering Ad costs and the importance of knowing your product’s price point. They go through how to capture QUALITY emails through paid traffic in an […]
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12/23/2021 • 29 minutes, 12 seconds
EU243: Bootstrapping a Business on a Small Budget
Whether you’re just starting your business on a small budget or have the money to burn, you want to ensure you start the business out on the right foot. Starting with a small budget doesn’t have to be a barrier to making sales! The guys go through the process of creating a return on […]
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12/16/2021 • 27 minutes, 7 seconds
EU242: The $2 Million Black Friday / Cyber Monday Strategy Plus A Step by Step How to Guide
As a marketer, you can’t promise results. You have a baseline of what works and what doesn’t work but things may need changed along the way. The guys break down what went into their Black Friday Cyber Monday deal, the flexibility required when tweaks need made, and the steps they go through to access […]
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12/9/2021 • 40 minutes, 33 seconds
EU241: Replay: Building Customer Relationships and Product Consumption Campaigns
Black Friday & Cyber Monday are over, don’t let your relationship with your customers stop there! They guys break down a simple way to stay connected with your customers, bring your average order value up, improve your customers lifetime value, and make sure your customers are consuming your product the way it is intended […]
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12/2/2021 • 24 minutes, 4 seconds
EU240: Replay: Ezra Firestone – Work/Life Balance and Success
Ecommerce marketing master, Ezra Firestone is on the show! Ezra & the guys talk about everything and anything ecommerce, personal life and overall entrepreneur/lifestyle balance! This is a direct transcript. Please forgive any grammar or spelling errors. Kevin: Hey everyone. And thanks for joining us on another episode of Ecommerce Uncensored is episode […]
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11/26/2021 • 39 minutes, 47 seconds
EU239: The 15x ROAS Black Friday / Cyber Monday Facebook Ad Strategy
Black Friday & Cyber Monday are here! Kevin & Jason take you through the Black Friday deal they are running that got them a 15x ROAS with their Facebook Ads. Kevin goes into detail about how to bring customers through the hot, warm, & cold sales funnel. This is a direct transcript. Please forgive […]
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11/18/2021 • 33 minutes, 59 seconds
EU238: Black Friday/Cyber Monday Offers That Just Work
Black Friday & Cyber Monday are here! If you haven’t narrowed down your offer yet, Kevin & Jason have got you covered! They break down awesome offers that they found have never proved them wrong and work! This is a direct transcript. Please forgive any grammar or spelling errors. Jason: You know, people think […]
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11/11/2021 • 32 minutes, 54 seconds
EU237: Should You Reuse an Old Winning Offer or Just Try a New One?
What marketing comes down to is the final offer. Your offer is everything. One thing the guys have experienced is that the offer you used a year ago, may not work in today’s world. An offer that failed last year, may take off this year! They guys break down the how & why this […]
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11/4/2021 • 28 minutes, 39 seconds
EU236: The Not So Obvious Black Friday/Cyber Monday Checklist
Black Friday & Cyber Monday are right around the corner. After experiencing many Black Fridays & Cyber Mondays, the guys give out their not so obvious checklist so you can be confident when the time is here! This is a direct transcript. Please forgive any grammar or spelling errors. Kevin: With your creative […]
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10/28/2021 • 31 minutes, 30 seconds
EU235: The Importance of Using the Right Bait for Your eCommerce Marketing
As business owners, we all want traffic to our website. We put together a ton of ads in order to do that. In episode 235, the guys break down not only how to get traffic, but how to get the RIGHT traffic to your website! Getting the right traffic means higher conversion rates and […]
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10/22/2021 • 26 minutes, 36 seconds
EU234: Preparing for Black Friday – Cyber Monday
It’s that time of year! That’s right, Black Friday/Cyber Monday is right around the corner. This year is definitely different due to shipping delays, costs going up, and other issues. The guys break down how your business can set up your business now and how to do it successfully. This is a direct transcript. […]
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10/14/2021 • 33 minutes, 52 seconds
EU233: Facebook Went Down, Now What?
As you all probably know, Facebook was shut down for a few hours on Monday. This affected business and advertisement. In this episode, the guys are breaking down why Facebooks shut down should not stop your business from making sales! They share some personal tips & tricks on how to keep your business going, […]
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10/7/2021 • 30 minutes, 6 seconds
EU232: iOS 15 Update – How it Will Affect Your Email Marketing
The new 15 iOS update is here. As privacy regulations get more and more restricted, it is becoming harder to specifically track your customer’s behaviors. The guys dive into detail about how the new update is going to be affecting your email, Facebook ads, and other tools you use for your marketing. This […]
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9/30/2021 • 31 minutes, 42 seconds
EU231: Marriage and Entrepreneurship with Lee Baucom, Ph.D.
The guys have marriage counselor Dr. Lee Baucom on the show for some entrepreneurial marriage boot camp. With Dr. Baucom, the guys go through the difficulties of being an entrepreneur and having a spouse. Just being a typical entrepreneur, it can be a slippery slope to make your spouse feel that your business is […]
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9/23/2021 • 1 hour, 5 minutes, 45 seconds
EU230: Do Business Partnerships Really Work?
We all have things we are great at and not so great at. Those aspects reflect into your business’s success. Having a business partner may be beneficial to balance those things that you may not be so great at. In this episode, the guys talk about how their partnership in business works so well […]
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9/16/2021 • 37 minutes, 46 seconds
EU229: Should You Delete Unengaged Email Subscribers?
As your business grows a large email list looks impressive. As entrepreneurs, we are always told a larger list is better. That is not always true. In episode 229, the guys go over why you may want to delete some of those email subscribers from your list. This is a direct transcript. Please forgive […]
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9/9/2021 • 30 minutes, 4 seconds
EU228: The Delicate Balance Between Family and Entrepreneurship
As an entrepreneur, you are told to always be on the grind schedule. You think of flashy cars, lots of money, having the biggest house…That’s great and all, but at the end of the day, what do you truly want to get out of entrepreneurship? In this episode, the guys talk about what they […]
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9/2/2021 • 34 minutes, 17 seconds
EU227: The Secret to Unlocking the Power of Books
Join us as we talk about the importance of learning how to apply what you learn from reading. You can read all the information and helpful tips you want, but none of that means anything unless you take the steps to apply it. They guys even include some of their top recommended business books! […]
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8/26/2021 • 18 minutes, 43 seconds
EU226: 8 Steps to Making a Funny Sales Video with Joseph Wilkins
Joseph Wilkins is back on the show! Joseph was a guest on our show in episode 190. He is the founder of a video production agency, FunnySalesVideos.com, that creates funny, viral sales videos that have generated millions of views across social media platforms. In this episode we discuss Joseph’s eight steps on how […]
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8/19/2021 • 53 minutes, 59 seconds
EU225: The Copywriting Secret That Made us $40,000 in 2 Days
The best copywriting defines the problem, agitates the problem, then solves the problem. We applied the techniques from The Copywriting Secrets by Jim Edwards and made 40K in just two days. If you are struggling to persuade people to purchase your product, learn how good copywriting in one sales letter can change the whole game. […]
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8/12/2021 • 37 minutes, 37 seconds
EU224: How to Navigate the Highly Regulated CBD Industry with Brittany Carbone
Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at [email protected] or [email protected]. Sorry but we can only ship the shirt to US only. You can also […]
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7/29/2021 • 55 minutes, 16 seconds
EU223: 10 Tips to Writing Better Email Subject Lines
Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at [email protected] or [email protected]. Sorry but we can only ship the shirt to US only. You can also […]
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7/22/2021 • 33 minutes, 35 seconds
EU222: School Project to Multi-Million Dollar Business with Logan LaMance and Teddy Giard
Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at [email protected] or [email protected]. Sorry but we can only ship the shirt to US only. You can also […]
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7/8/2021 • 48 minutes, 33 seconds
EU221: Jen’s Top Email Marketing Tips
Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at [email protected] or [email protected]. Sorry but we can only ship the shirt to US only. You can also […]
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7/1/2021 • 21 minutes, 31 seconds
EU220: Are you Charging Enough for your Products? Here’s How to Price Them
Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at [email protected] or [email protected]. Sorry but we can only ship the shirt to US only. You can also […]
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6/24/2021 • 23 minutes, 34 seconds
EU219: The Importance of Focusing on your Hero Product
Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at [email protected] or [email protected]. Sorry but we can only ship the shirt to US only. You can also […]
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6/17/2021 • 23 minutes, 48 seconds
EU218: Manufacturing in the USA with Donny McCall from Invis-A-Rack
Check out Season 3, Episode 2 of ABC’s Shark Tank to see Donny’s appearance. Check out Invis-A-Rack: https://www.deezee.com/product/invis-a-rack-cargo-management-system/ Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us […]
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6/10/2021 • 1 hour, 8 minutes, 16 seconds
EU217: How Jake Sullivan Revived a Seasonal Passion Product
Jake Sullivan’s passion for snowboarding lead him to take over a product that he knew could be a huge success. He and his partner took over and grew Hand Out Gloves which is a solution to wearing winter gloves and having easy access to all 5 fingers quickly. In this episode we discuss his journey […]
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5/27/2021 • 44 minutes, 35 seconds
EU216: Guerrilla Marketing with Tom Burden Part 2
Tom Burden noticed a problem during his experience as a fighter jet mechanic and turn it into a multi 7-figure business. In this episode we discuss his very creative marketing strategies as well as how he built a business that allows him to fulfill his true mission in life. Check out Season 9, Episode 10 […]
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5/20/2021 • 1 hour, 4 minutes, 55 seconds
EU215: Guerrilla Marketing with Tom Burden Part 1
Tom Burden noticed a problem during his experience as a fighter jet mechanic and turn it into a multi 7-figure business. In this episode we discuss his very creative marketing strategies as well as how he built a business that allows him to fulfill his true mission in life. Check out Season 9, Episode 10 […]
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5/13/2021 • 56 minutes, 23 seconds
EU214: NASA Adhesive to Successful eCommerce Business with Akeem Shannon
Akeem Shannon learn about an adhesive that was being tested by NASA and turned that into a successful cell phone accessory company. In this episode we discuss his journal from retail and kiosk sales to ecommerce after his appearance on Shark Tank. Check out Season 12, Episode 4 of ABC’s Shark Tank to see Akeem’s […]
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4/29/2021 • 1 hour, 1 minute, 41 seconds
EU213: Turning Email Subscribers into Paying Customers
Email marketing is the key to any successful ecommerce business, but having people on your list is only the first step. In this episode we discuss how you have to do whatever you can to turn email subscribers into paying customers. Don’t forget to please leave a comment below or review us on iTunes or […]
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4/22/2021 • 22 minutes, 30 seconds
EU212: How Kim Lewis Grew CurlMix to a Multi-Million Dollar Business
Kim Lewis started out by selling a subscription box of DIY hair products. Now she has a mult-million dollar hair care line that is based on serving a community of people and building relationships with her customers. In this episode we discuss her journey and the strategies she uses to continue to grow. Check out […]
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4/15/2021 • 50 minutes, 5 seconds
EU211: Kyle Bergman’s Journey From Corporate Retail to Creator of Swoveralls
Kyle Bergman took the typical route through college and into a corporate job. However, after learning the ropes he took matters into his own hands and created a clothing line that brought together sweatpants and overalls. In this episode we discuss his experience in corporate retail, to building his own brand Swoveralls, to now growing […]
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4/8/2021 • 54 minutes, 35 seconds
EU210: How Gina Davis Used Her Background in Fashion to Create a Dog Clothing Line
Scott and Gina Davis are founders of Dog Threads, a clothing line for dogs and their owners. In this episode, Gina tells us how she used her background in fashion to create a successful ecommerce brand that specialized in matching clothes for dog lovers. Listen to how she handles the designs, inventory, marketing and more. […]
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4/1/2021 • 55 minutes, 31 seconds
EU209: How Jason Woods Created a Watercraft Business from Scratch
Jason Woods wanted to give more people a realistic opportunity to enjoy high speed water sports. So he set out to build an innovative personal watercraft that the average person could afford and transport easier than the standard options available. In this episode we discuss his journey from invention to then being on Shark Tank […]
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3/25/2021 • 1 hour, 16 minutes, 2 seconds
EU208: How a Brother and Sister Built NightCap from a Dream to ABC’s Shark Tank
16-year-old Shirah Benarde had a dream after hearing a horrible story about her friend’s experience with drink spiking. That dream lead her and her brother to create a product that helps people avoid this dangerous situation. In this episode, we speak to her brother Michael Benarde about their experiences building this product from scratch. We […]
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3/18/2021 • 57 minutes, 12 seconds
EU207: How Airbedz Grew A Multimillion Dollar Brand Without Online Marketing
Jim Pittman invented Airbedz, an air mattress that conveniently fits in the bed of any pickup truck. His entrepreneurial journey, like many others, was full of ups and downs. Including a tough appearance on ABC’s Shark Tank (Season 3, Episode 13). Even though he was turned away he continued to push through and has created […]
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3/11/2021 • 39 minutes, 19 seconds
EU206: Connecting People to Your Brand and Building Relationships
The key to email marketing is to think of it as relationship building. When you get someone on your email list it’s important to create a connection with that person. Use your post sign-up flow to share your story and your core values. When you build that kind of bond with a person the sale […]
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3/4/2021 • 22 minutes, 2 seconds
EU205: How Ashley Drummonds Built a Business Around a Healthier Alternative to Pancakes
Personal trainer, Ashley Drummonds, was determined to create a delicious treat that wasn’t full of chemicals, toxins, and artificial ingredients. So she created ABS Pancakes, a healthier alternative to the standard pancakes we eat. Now ABS is a collection baked goods that you can enjoy while hitting your nutrition and weight loss goals! In this […]
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2/25/2021 • 1 hour, 12 minutes, 3 seconds
EU204: How Hardcore Adventurer, Christian Shauf, Grew a Survival Kit Business
Christian Schauf is a hardcore adventurer that realized there wasn’t a great survival pack available for him. He filled that hole in the market by building Uncharted Supply Co., an ecommerce store that sells premiere survival packs and tools. In this episode we discuss all the ups and downs he’s been through along the way […]
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2/18/2021 • 1 hour, 2 minutes, 31 seconds
EU203: How a Personal Chef, Allison Schaaf, Turned Her Passion into a Business
Allison Schaaf was a personal chef but struggled with ways to scale it to the next level. So she decided to use her knowledge of food and nutrition and she created an online meal plan service. In this episode we discuss her journey and even some new endeavors she’s pursuing. Check out prepdish.com for a […]
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2/11/2021 • 52 minutes, 47 seconds
EU202: How 3 Brothers Built an 8-Figure Beverage Company with Jimmy Decicco
After creating an alternative to coffee in a dorm room, Jimmy Decicco and his 2 brothers built Super Coffee. In this episode we discuss their journal to build Super Coffee to an 8-figure retail and ecommerce business. We also talk about his experience on the TV show Shark Tank. Check out Super Coffee: https://drinksupercoffee.com/ The […]
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2/4/2021 • 55 minutes, 38 seconds
EU201: How to Use YouTube and Webinars to Build a Million-Dollar Course with Jason Brown
When Jason Brown realized he could make some real money in the stock market he began teaching others his secrets to success. In the episode, we talk about his course and how he has used YouTube and webinars to build a million dollar business. The Brown Report: https://thebrownreport.com/ The Truth About Facebook Ads Course Giveaway: […]
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1/28/2021 • 1 hour, 25 minutes, 10 seconds
EU200: The Long Game of Content Marketing
It has been an amazing experience and we have changed a lot over the last 4+ years to get to this our 200th episode. In this podcast we talk about our journey from not knowing a damn thing about podcasting, to acquiring sponsorships, to building some wonderful relationships by consistently creating valuable content. The Truth […]
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1/21/2021 • 17 minutes, 48 seconds
EU199: Creating Million Dollar Courses with Jacques Hopkins
Jacques Hopkin has built a 7-figure business selling a piano course. Now he has a podcast where he interviews other online course creators and teaches the tips and techniques he has used to get him to over 1 million dollars in sales. In this episode we discuss what he has done over the last 7 […]
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1/14/2021 • 1 hour, 17 minutes, 32 seconds
EU198: Lessons Learned in 2020
Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at [email protected] or [email protected]. Sorry but we can only ship the shirt to US only. You can also […]
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12/31/2020 • 38 minutes, 52 seconds
EU197: Buying Email Lists, Cold Emails and Acquiring Customers
Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at [email protected] or [email protected]. Sorry but we can only ship the shirt to US only. You can also […]
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12/24/2020 • 28 minutes, 33 seconds
EU196: The Virtue That Will Make Your Business Succeed
There’s a virtue in all of us that is necessary to succeed in business. Without it failure is inevitable. In this episode we discuss times we’ve fell into the trap of impatience. You must trust the process of building a brand, do the right things over and over again and it will lead you to […]
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12/17/2020 • 21 minutes, 18 seconds
EU195: Our Biggest Money Making Strategy on Black Friday / Cyber Monday
This year Black Friday and Cyber Monday felt a little different than it ever has before. However, there’s always one consistent thing that never changes that can sometimes be overlooked. In this episode we discuss what almost slipped our minds and how we capitalized on a strategy that should never be forgotten. Don’t forget to […]
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12/10/2020 • 21 minutes, 31 seconds
EU194: Using Email to Cut Through the Noise
We’re starting a new business in a niche that is very crowded and has a lot of “noise” on social media. We’ve put a plan together that allows us to cut through all that noise and communicate to our audience directly. In this episode we discuss our new business and how we’re gonna use email […]
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11/19/2020 • 33 minutes, 10 seconds
EU193: Email Tips for Black Friday/Cyber Monday
Black Friday and Cyber Monday is right around the corner. While planning out our strategies for our clients and our own personal brand we’ve come up with these tips to help you get the most out of your email campaigns. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. […]
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11/12/2020 • 29 minutes, 47 seconds
EU192: Pre Black Friday Test plus Results
We always say that the key to a successful campaign is the offer. With Black Friday and Cyber Monday upon us you need to determine what that irresistible offer is going to be. In this episode we discuss how we use email to make that decision for us. Don’t forget to please leave a comment […]
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11/5/2020 • 23 minutes, 18 seconds
EU191: Building a Team and PR with Christina Nicholson
Christina Nicholson had a career in TV until she decided that she wanted a different life for herself. Since then she has built a successful PR agency called Media Maven (https://www.mediamavenandmore.com/). She’s has also created an app called Podcast Clout (https://podcastclout.com/) which helps you find the perfect podcast to be on to promote your product. […]
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10/29/2020 • 49 minutes, 35 seconds
EU190: Viral Sales Videos with Joseph Wilkins
Joseph Wilkins owns a video production agency that creates funny, viral sales videos that have generated over 50 million views across all social media platforms. In this episode we discuss the process he went through to create a video for one of our previous guests, Ryan Mckenzie, co-founder of Tru Earth. This video has generated […]
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10/22/2020 • 1 hour, 17 minutes, 12 seconds
EU189: What to do About Ad Cost Rising During the Election
Politicians are estimated to spend around 11 billion dollars on Facebook and other social media ad platforms this election season. This without a doubt will cause a rise in your social media ad costs. You may be thinking your offer isn’t working anymore, your messaging needs to change, no one wants your product anymore, etc. […]
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10/15/2020 • 19 minutes, 54 seconds
EU188: How to do SEO “The Right Way” for E-commerce
SEO is a hot topic throughout all online business. It’s certainly a way to grow traffic to your website but you have to make sure you have the right strategies in place to get the most out of it. In this episode we discuss the 3 types of traffic. The traffic you control, the traffic […]
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10/8/2020 • 25 minutes, 43 seconds
EU187: Should You be Buying Email Lists?
We get this question a lot… “Should we buy an email list?”. Our answer has always been NO. Don’t get us wrong, it’s always best to grow your list organically but if you do it right and you put the right strategy in place, a vetted, purchased list can give you a good head start. […]
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9/17/2020 • 23 minutes, 43 seconds
EU186: Lessons Learned from COVID-19
COVID-19 has taught us a lot over the last 6 months. Not only about how customer behavior has changed but how the work life landscape has changed as well. In this episode we talk about how it has affected us and how these environmental/cultural changes have in-turn affected consumer behaviors. Don’t forget to please leave […]
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9/10/2020 • 25 minutes, 33 seconds
EU185: E-commerce Content Marketing with Amanda Bohorquez
Amanda is a social media hustler! She runs a real estate team while building her own ecommerce brand selling planners and education. In this episode we talk about how she started and how she uses content to build her ecommerce business. Don’t forget to please leave a comment below or review us on iTunes or […]
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9/3/2020 • 1 hour, 15 minutes, 24 seconds
EU184: Owned Growth Stories with Krystal Duhaney from Milky Mama
Company Background I started Milky Mama after struggling to breastfeed my first child. As a Black mother, the support and resources that were available to me were lacking. I was determined to succeed and began educating myself and was able to successfully breastfeed my son for over two years. When I became pregnant with my […]
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8/14/2020 • 1 hour, 9 minutes, 23 seconds
EU183: Owned Growth Stories with Emily Cunningham from True Moringa
Company Background I was born and raised in Accra, Ghana. Ever since I can remember, I was obsessed with things that flew and with taking things apart to see how they worked. I immigrated to the US at the age of 8 after winning the diversity visa lottery. I spent my middle and high school […]
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8/13/2020 • 37 minutes, 56 seconds
EU182: Owned Growth Stories with the Gill Family from Frères Branchiaux Candle Co
Company Background Frères Branchiaux Candle Co. is an award-winning artisanal candle company based in the Washington, DC Metro area. We three brothers, Collin (14), Ryan (12), and Austin Gill (9) created and manage our growing company. In October 2017, we wanted more allowance to purchase video games. Our mom told us that we had maxed […]
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8/12/2020 • 46 minutes, 48 seconds
EU181: Owned Growth Stories with Ranay Orton from Glow by Daye
Company background I started Glow by Daye because I needed a better option to help me maintain and protect my versatile hairstyles at night. For as long as I can remember, I bought my satin sleep caps from the local beauty supply store and they were always the cheapest and most flimsy options. Black women […]
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8/11/2020 • 1 hour, 5 minutes, 38 seconds
EU180: Owned Growth Stories with Lance Korhorn from Ladder 34
Company Background While working as a career firefighter/emt, my fire department was conducting our annual fire hose test to ensure each section met the performance standards. When several 50′ sections of fire hose failed their pressure test, they were placed by the dumpster to be sent to the landfill. These sections of fire hose served […]
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8/10/2020 • 40 minutes, 53 seconds
EU179: Ryan Mckenzie – How He Built a $2 Million a Month Subscription Business
Ryan McKenzie grew his laundry detergent subscription business to $2 million per month in just 15 months. He’s also built and scaled several other subscription boxes in his short career. In this episode we discuss his journey to where he is now with some dad jokes and puns mixed in. Check out Ryan’s business, Tru […]
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8/6/2020 • 59 minutes, 34 seconds
EU178: How to Own the Success of Your Online Business
Klaviyo recently reached out to us to interview the finalists in their Owned Growth Stories contest. During one of these interviews the topic of using Amazon vs your own ecommerce store came up. In this episode we discuss the importance of owning the success of your online business. Don’t forget to please leave a […]
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7/30/2020 • 21 minutes, 54 seconds
EU177: Los Silva – Growing Your Brand Using Influencers
Los Silva is an expert on using influencers to grow a brand. This is a topic that we’ve never really covered on our podcast because, to be honest, we don’t know a lot about it. This interview was a bit of a learning experience for us as well. In this episode we dive deep into […]
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7/23/2020 • 50 minutes, 58 seconds
EU176: Molly Pittman – Living the Life of a Digital Marketer
Over the last decade Molly Pittman has worked with some of the biggest names in the digital marketing space. From Ryan Diess at Digital Marketer to the Perpetual Traffic podcast and now has partnered up with e-commerce guru Ezra Firestone at Smart Marketer. Now she has a name for herself and stands along side those […]
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7/16/2020 • 1 hour, 9 minutes, 49 seconds
EU175: When to Scale a New Facebook Ad Campaign
We recently received a success story from one of our “Truth About Facebook Ads” course students. After watching the videos he was able to create his first profitable Facebook campaign. However, after one slow sales day he got concerned and was not sure where to go from there so turned the ads off. In this […]
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7/9/2020 • 23 minutes, 14 seconds
EU174: Replay – Beginners Guide to Facebook Ads
Last year we received a question about Facebook ads in our private Facebook Group. It was basically asking how to get started and was looking for recommendation on resources or courses available. At the time we didn’t have a course but now we do! We wanted to revisit these topics because our course goes further […]
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7/2/2020 • 19 minutes, 39 seconds
EU173: Mindset: How Keeping it Simple is the Fast Way to Success
How much is a person willing to spend on your product and how much are they worth in their customer relationship with you? Once you have that, you can figure out how to be profitable. Sell your product first, then work on making money later. All the processes, upsells, emails, etc don’t have to be […]
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6/25/2020 • 26 minutes, 46 seconds
EU172: Building Customer Relationships and Product Consumption Campaigns
After a person buys from you there’s an opportunity to create a relationship with them that will turn then into a loyal customer that will buy from you over and over again. Through post-purchase email flows you can educate and indoctrinate people not only on the product they purchased but also the company itself. In […]
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6/18/2020 • 20 minutes, 31 seconds
EU171: The Importance of Using Urgency in Your Marketing
Urgency can be a key part of any marketing campaign. Adding “last chance”, “ending soon”, “limited time” to your copy can motivate buyers to act right away. In this episode we discuss our experiences with non urgent campaigns and how when we switch the messaging to add urgency, sales increased. Don’t forget to please leave […]
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6/12/2020 • 28 minutes, 1 second
EU170: Intro to the New Facebook Shops
Facebook recently launched “Facebook Shops”. We had a few questions about it so we spoke to our facebook rep. In the episode we share what we learned and our initial thought on it. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please […]
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6/4/2020 • 36 minutes, 4 seconds
EU169: How to Make More Money Sending More Emails with Less Work and Less Pressure
Email is king and the key to making more money. However, sending more emails can seem overwhelming because you just don’t have the content to send. You also may feel like sending too much is going to frustrate your list. In this episode we discuss ways to make it less stressful and how you need […]
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5/21/2020 • 29 minutes, 40 seconds
EU168: Conversion Optimization Strategies with Jon MacDonald from The Good
Using data and testing is the key to website conversion optimization. In this episode we chat with Jon MacDonald founder of The Good. He is a trusted conversion rate optimization expert who turns browsers into buyers for some of the world’s largest brands. Don’t forget to please leave a comment below or review us on […]
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5/14/2020 • 1 hour, 1 minute, 7 seconds
EU167: How to Breathe Life Back into Fatigued Facebook Ads
As much as we’d all love to have that winning ad that we can just sit back and watch, we can’t because Facebook ad fatigue is real. In this episode we discuss how we tweak and adjust our ads to bring them back to life. Don’t forget to please leave a comment below or review […]
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5/7/2020 • 30 minutes, 55 seconds
EU166: Jared Lloyd – Building a 7-figure Info Product Using Facebook Ads and Email
Jared Lloyd is a world renowned wildlife photographer and writer who has created a 7-figure info product. In this episode we discuss our partnership with him and how we’ve made the Journal of Wildlife Photography successful using Facebook Ads and Email. Don’t forget to please leave a comment below or review us on iTunes or […]
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4/23/2020 • 1 hour, 8 minutes, 44 seconds
EU165: Ezra Firestone – Work/Life Balance and Success
Ecommerce aficionado, Ezra Firestone, joined us for this weeks episode. Ezra is founder of Smart Marketer, creator of Zipify apps and owner of Boom by Cindy Joseph. We discussed building an 8-figure ecommerce business, being able to enjoy success, and having a true work/life balance. Don’t forget to please leave a comment below or review […]
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4/16/2020 • 38 minutes, 50 seconds
EU164: How to be Profitable Growing Your Email List with Facebook Ads
Facebook ads and email marketing should work together. In this episode we discuss a strategy we’ve put in place to make our email profitable by using Facebook ads. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll […]
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4/9/2020 • 28 minutes, 43 seconds
EU163: Facebook, Email and Multi-Channel Attribution. Does it Really Matter?
When you’re working with Facebook Ads, Email and Search Ads it can be really difficult to understand where your sales are coming from. In this episode we discuss our own struggles and does it even really matter anyway? Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you […]
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4/2/2020 • 23 minutes, 8 seconds
EU162: Starting an eCommerce Clothing Brand with Ashley Merrill, Founder of Lunya
Ashley Merrill, founder of Lunya and Lahgo, joined us for this week’s episode. She shares how she got started and built a successful women’s and men’s, comfort dedicated clothing line. Ashley talks about her ups and downs as well as how she’s handling the current COVID-19 pandemic. Don’t forget to please leave a comment […]
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3/26/2020 • 44 minutes, 31 seconds
EU161: How to Save Your Facebook Ads During the Coronavirus Pandemic
The coronavirus (covid-19) has no doubt effected ecommerce sales from Facebook ads. We’ve found a way to save your ads in times like this and we discuss that strategy in this episode. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please […]
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3/19/2020 • 22 minutes, 7 seconds
EU160: The Coronavirus / World Events and the Effects on your Store
The coronavirus is the latest thing to turn our world upside down. In times like this the economy and people’s buying behaviors are affected. Relying on a single channel for your sales leaves you vulnerable and your revenue can drop. In this episode we discuss how important it is to diversify your marketing efforts and […]
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3/12/2020 • 26 minutes, 24 seconds
EU159: How to Make Your Facebook Ads Profitable
When running Facebook or any paid ads it’s extremely important to get the most out of your customer at the point of sale. This is what can determine whether or not your ads become profitable. In this episode we discuss some strategy that will help you get an ROI. Don’t forget to please leave […]
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3/5/2020 • 26 minutes, 15 seconds
EU158: Using Landing Pages For Your Facebook and Paid Ads
Landing pages give you the ability to test quickly and efficiently. When running Facebook or any paid ads it’s so important to be able to do this. In this episode we discuss, in detail, the strategies and techniques we use with landing pages to make our ads successful. Don’t forget to please leave a comment […]
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2/27/2020 • 22 minutes, 8 seconds
EU157: How We’re Generating $120K a Month with Facebook Ads
We’ve recently been able to grow the revenue of our own brand to over 120k in revenue in a month. In this episode we discuss the strategy we used to get there. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review […]
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2/21/2020 • 22 minutes, 2 seconds
EU156: How to Craft an Irresistible Offer for Facebook Ads
Creating an irresistible offer should be the #1 priority of your Facebook ads. Once you have that and you get people to buy, you can then optimize and make it better. In this episode we discuss our experiences and the things to focus on when crafting your offer. Don’t forget to please leave a comment […]
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2/14/2020 • 28 minutes, 10 seconds
EU155: How & Why You Should Keep Your Email Account Clean
This is definitely a topic that is often ignored, but is really important for making sure your emails end up in your subscribers inbox and not their spam folders. In addition to making sure your emails reach the inbox, we discuss the importance of list segmentation and how it can effect open rates and way […]
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2/11/2020 • 26 minutes, 29 seconds
EU154: Should You Use Dynamic Facebook Ads?
EU154 – Should You Use Dynamic Facebook Ads? We’re creating a Facebook course ! Keep updated on our social media pages and eCommerce Uncensored episodes for upcoming details ! Facebook has so many different options that they offer for your advertisement, you can use Facebook the way you need to use it ! No brand […]
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2/4/2020 • 23 minutes, 49 seconds
EU153: Facebook Campaign Budget vs Ad Set Budget Optimization and When To Use Them
Facebook Campaign Budget vs Ad Budget Optimization In episode 153, we talk about campaign budget optimization and ad set budget optimization. Facebook was contemplating on getting RID of ad budget and only staying with campaign budget. Facebook would handle what happens to the ad budget and how it is distributed. When it comes to campaign […]
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1/28/2020 • 25 minutes, 4 seconds
EU152: Lessons Learned Spending $1500 per Day on Facebook
Lessons Learned Spending $1,500 per Day on Facebook We spent $1,500 a day on Facebook ads and we found out a lot. When we spent $1,500 a day on Facebook ads and we learned that it is very important that you find the objective that you want your advertisement to have. This is because your […]
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1/21/2020 • 25 minutes, 30 seconds
EU151: Text vs Graphical Emails and How to Use Them
Text vs Graphical Emails and How to Use Them They’re different types of emails, text and graphical. It is important to know how and when to use each of them. Most people want to stick to graphical emails, meaning only image based. The con of using only image based emails is that they end up […]
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1/9/2020 • 20 minutes, 28 seconds
EU150: Lessons Learned from 2019
Lessons Learned from 2019 One major lesson we took from 2019 is that scaling Facebook is hard. Facebook does not have one method with advertisement that works the same every time. Instead of using the long term conversion on Facebook, use short term. Facebook has “how long does it take people to buy ” window […]
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1/7/2020 • 28 minutes, 5 seconds
EU149: How RevAir Used Customer Service and Influencers to Build a Multi-Million Dollar Business
How RevAir Used Customer Service and Influencers to Build a Multi-Million Dollar Business. We interview our now client, former listener, Kim Carrasco. She is the product development director at RevAir. This product was on the market for 18 months, starting at zero dollars, and they took it to a multi million dollar business. Kim points […]
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12/24/2019 • 55 minutes, 38 seconds
EU148: How A New Outdoor Game Went from $0 to $2 Million in 2 Years
How A New Outdoor Game Went from $0 to $2 Million in 2 Years We interview Greg Meade, CEO of CrossNet. Greg takes us through his steps from starting with his product idea, and getting it to where the product is today, which is a $2 million dollar company. The company started off as […]
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12/19/2019 • 39 minutes, 28 seconds
EU147: The Importance of Defining a Customer Persona
The Importance of Defining A Persona Know who you (and your product) are AND who you want to serve. What method works for one may not work for the other. You learn by trying. Learn to identify what you want and who you should go after. You need to know who your selling to in […]
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12/17/2019 • 26 minutes, 7 seconds
EU146: Tips for Selecting a 3PL with Jason Chan
Tips for Selecting a 3PL with Jason Chan Choosing a third party logistics company – represent the brand to fulfill the product – shelving, packing +shipping. Ex : Amazon. Q&A with Jason Chan of Rakuten Logistics Shipping Being scalable and cost efficient are key. You want to maximize your budget for your product. 3PL’S have […]
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12/11/2019 • 51 minutes, 21 seconds
EU145: Black Friday / Cyber Monday is Over… Now What?
Black Friday / Cyber Monday is Over… Now What? Pull back on blogging with email ? Most are offer based, and the more you email with value – the more consumers are engaged over time. You are looking to create longevity. Just because Black Friday/Cyber Monday are over, spending does not stop ! The best […]
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12/5/2019 • 19 minutes, 55 seconds
EU144: Scaling Facebook Ads
Scaling Facebook ads You spend more – you make more Most of the time, scale to the demand of the product. The more you scale, the less profitable you become. You have to find a medium with the ad sets that are working and scale them properly. You have to find different ways to get […]
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11/26/2019 • 35 minutes, 8 seconds
EU143: Our Black Friday and Cyber Monday Email Plan
Our Black Friday + Cyber Monday Email plan The key to email is frequency. Keep your customers engaged as much as possible. How to send email in frequency with out being annoying – send emails with VALUE ! email with blog add a block – force consumers to enter email to continue use of product […]
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11/21/2019 • 31 minutes, 7 seconds
EU142: Facebook Ad Checklist for Black Friday / Cyber Monday
Grow your Facebook Ad checklist for Black Friday + Cyber Monday Make sure the strategies that you put out into place WORK ! Schedule your ads in advance – Facebook has to pre-approve ! Make sure both your ads and landing page are inline with Facebook policy Deliverability – put out the way they should […]
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11/19/2019 • 28 minutes, 21 seconds
EU141: Preparing Your Facebook Ads for Black Friday / Cyber Monday
Getting your Facebook advertisements ready for Black Friday + Cyber Monday ! Get in front of your audience ! You want to fix up your email. Play with mixing up with text emails vs picture emails to avoid going to consumers spam folders ! How do you get ahead of everyone else ? Take a […]
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11/14/2019 • 41 minutes, 42 seconds
EU140: The Do’s and Don’ts of Growing An Audience – Part 2
In part 1 of the “The Dos and Don’ts of Growing An Audience”, we discuss all of the ways NOT to grow your email list and/or audience. In part 2, we talk about all of the ways that you can grow your audience and email list. We bring up how it is important to […]
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11/8/2019 • 40 minutes, 12 seconds
EU139: The Do’s and Don’ts of Growing An Audience – Part 1
Almost every client we have has asked us the same thing about growing an email list: “Why don’t we just buy a list already filled with emails?” BAD IDEA Let us save you money, time, and energy by telling you to not do it. The problem with that is you have no idea where these […]
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10/31/2019 • 33 minutes, 10 seconds
EU138: How To Warm Up Your Audience For Black Friday & Cyber Monday
Black Friday & Cyber Monday are right around the corner! In the past years and especially this season, we have noticed a lull when it comes to sales for the period right before Black Friday/Cyber Monday. Don’t get discouraged! Instead, use this as an opportunity to prime your customers for the upcoming deals. This is […]
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10/24/2019 • 28 minutes, 58 seconds
EU137: Interview with Andrew Bialecki & Jake Cohen of Klaviyo
By far one of the best interviews we had to date! It was a real pleasure sitting down with Klaviyo CEO, Andrew Bialecki, and Director of Product, Jake Cohen. Over the past year, we have really witnessed Klaviyo grow, regarding numbers of employees, number of clients, as well as the capabilities of their platform. We […]
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10/17/2019 • 33 minutes, 17 seconds
EU136: Own Your Marketing
The main theme of Klaviyo Boston this year was “Own It.” Although we want to give you a little break from Klaviyo this week, we still want to go over this important concept. Kev, Jason, and Paul talk about some of the amazing key-note speakers, especially the owner of BeardBrand, Eric Bandholz. One of the […]
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10/10/2019 • 22 minutes, 7 seconds
EU135: Interview with Alicia Thomas from Klaviyo
What a amazing Day One at Klaviyo Boston 2019! We had the incredible opportunity to interview Alicia Thomas, Senior Marketing Manager at Klaviyo and host of their “Ready, Set, Grow” series. It’s exciting to get real insight on the inner workings of Klaviyo and their culture. Alicia shared her experiences on her “Ready, Set, Gow” […]
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10/3/2019 • 33 minutes, 33 seconds
EU134: Building Brand Awareness Offline For Your Online Business
Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at [email protected] or [email protected]. Sorry but we can only ship the shirt to US only. You can also […]
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9/27/2019 • 29 minutes, 36 seconds
EU133: Take Your Customers On A Journey With Email Flows
Okay so you’ve collected this big list of emails. What do you do now? Start selling your product right? WRONG! How do you expect someone to buy your product when they don’t even trust you yet? Email is one of the best tools to build meaningful relationships with your customers. You have to offer them […]
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9/20/2019 • 29 minutes, 22 seconds
EU132: Facebook Ad Strategies For Q4
Q4 is coming up quick and it’s big for eCommerce! As you can imagine, a lot of businesses will be looking towards Facebook to try to grow their marketing efforts as much as possible during this time. There are a few things we want you to remember before you jump into creating Facebook Ads. First […]
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9/13/2019 • 23 minutes, 48 seconds
EU131: The Key To Facebook Ads: The Right Offer At The Right Time
There’s no sugarcoating it, Facebook Ads are harder than they look. Luckily for us, we have been having some serious success running Facebook Ads for a number of our clients recently. And we just wanted to share some of the success with you, our listeners. When it comes down to it, having a successful campaign […]
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9/6/2019 • 33 minutes, 11 seconds
EU130: How The Digital Journey Differs From Retail
Some of our clients have had great success in the traditional retail industry. Now they want to bring their brand to the digital market. Here’s one lesson they had to learn the hard way… IT DOESN’T WORK THE SAME The digital market is COMPLETELY different than the traditional retail market. When people enter a retail […]
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8/23/2019 • 18 minutes, 40 seconds
EU129: How To Build Brand Loyalty For Your eCommerce Store
Welcome to the final episode of the series that describes the process we use right here at our own agency for our clients! This week we’re talking…. LOYALTY!! WOOP WOOP Having a customer buy for you is great, but having them come back to your store time and time again is amazing! These customers are […]
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8/16/2019 • 19 minutes, 27 seconds
EU128: Selling with Facebook Retargeting & Email Marketing
On recent episodes we have been going through our process that we take most of our clients through. Step one was “Awareness”. Step two was “Building your list” or capturing emails. Now we’re on to everyone’s favorite step, SELLING! Many think you just put your product in front of me and they will automatically start […]
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8/9/2019 • 28 minutes, 32 seconds
EU127: The Process of Using Content To Grow Your Email List
The last two episodes were all about creating content. But what do you do once you have all this content to work with? Use it to grow your email list! No matter how many times people yell “Email is dead!”, it seems to rise up and prove them wrong time and time again. According to […]
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8/1/2019 • 26 minutes, 40 seconds
EU126: A Guide to Content Creation Part 2
This week we’re continuing the topic from our last episode of content creation. You don’t need flashy gear or an intricate studio to create amazing content. Paul brings a perfect example of that with the Instagram account Kihmberlie . She is a photographer that creates studio quality content with just the resources around her. On […]
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7/25/2019 • 18 minutes, 17 seconds
EU125: A Guide to Content Creation Part 1
Creating content for your marketing strategies can be a bit daunting at times. Many designers and marketers can be constantly bogged down with trying to make their content absolutely perfect in their eyes. We are here to remind you it doesn’t have to be perfect! This is one of the few times where we push […]
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7/18/2019 • 24 minutes, 45 seconds
EU124: Struggling With Your Message? Here’s Why
Most people think that they have a pretty clear understanding of who their customer is. What we learned is that may not always be the case. We have been guilty of this in the past as well, even with the podcast. We thought we knew exactly who our listeners were, but upon getting in […]
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7/3/2019 • 24 minutes, 55 seconds
EU123: Creative Design From A Marketing Standpoint
We have been having this debate in the studio for a long time now. How important is creative when it comes to gaining conversions? On one side we have Jason, who believes that the speed of getting content out is the number one priority. One the other side we have our Senior Designer, Paul, who […]
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6/27/2019 • 31 minutes, 26 seconds
EU122: Shopify vs Magento vs WooCommerce
When starting an online eCommerce business, the platform you choose for your store is a big decision. We have experience with a lot of clients over the years and have seen disasters as well as some incredible success regarding different platforms. A recent client of ours has recently been experiencing issues with Magento and has […]
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6/13/2019 • 27 minutes
EU121: SEO: What Role Should It Play In Your Business
SEO has been a buzzword going around for years. Many businesses know they should be using it, but not many know exactly how. If you haven’t already heard, Klaviyo (our favorite email marketing and relationship building platform) released a new videos “Ready, Set, Grow”. Some of our clients, as well as members of our Facebook […]
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6/6/2019 • 22 minutes, 53 seconds
EU120: Our Top Four Email Automations for eCommerce Businesses
Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at [email protected] or [email protected]. Sorry but we can only ship the shirt to US only. You can also […]
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5/23/2019 • 25 minutes, 52 seconds
EU119: Clarifying Your Message to Connect With Your Audience
Clarifying your message to connect with your audience is the topic covered on this week’s episode of eCommerce Uncensored. Recently, we have built a relationship with a new client that has some revolutionary technology. While the product itself is amazing, the messaging on the marketing end should be focused on solving a problem rather than […]
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5/16/2019 • 19 minutes, 28 seconds
EU118: How To Scale Inexpensive Products In A Small Niche
Scaling your business in a small niche is the topic of this week’s episode of eCommerce Uncensored. We received a question from one of our listeners who sells inexpensive products to a very small, specific market. The question was how to scale a business that does not necessarily have expensive products to sell or a […]
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5/9/2019 • 20 minutes, 36 seconds
EU117: Multi-Touch Marketing & Sales Funnels
Sales Funnels and Multi-Touch Marketing are the topics covered on this week’s episode of eCommerce Uncensored. We implement funnels for most of our clients and we’ve been seeing some incredible results. As always, we highly recommend you take a look at our favorite Email Marketing and Relationship Building Platform, Klaviyo. Back to the main topic, […]
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4/25/2019 • 21 minutes, 45 seconds
EU116: You Can’t Teach Experience
You just can’t teach experience. Don’t get us wrong, that does not mean someone lacks knowledge because they haven’t gained much experience, but there are some things that can only be learned through experience. This goes beyond one’s personal life, but can be applied to eCommerce businesses as well. But before we get into the […]
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4/18/2019 • 24 minutes, 20 seconds
EU115: Facebook Ad Objectives Walkthrough
This week’s episode of eCommerce Uncensored is a Facebook Ad Objectives Walkthrough We want to start off by thanking all of our listeners. Our downloads have been sky rocketing lately and we’re extremely grateful for all the love we’ve been receiving from the eCommerce community. Every week, we think about topics to cover for the […]
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4/11/2019 • 29 minutes, 52 seconds
EU114: Email Frequency: The Key To Generating More Sales
In this week’s episode of eCommerce Uncensored, we discuss why you should use email frequency to generate more sales. Jason has recently experienced some push back from one of our clients regarding sending plain text emails. Not everyone initially understands the value of plain text emails, but the proof of success is there. If […]
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4/4/2019 • 26 minutes, 42 seconds
EU113: How eCommerce Businesses Leverage Facebook To Generate Leads
How eCommerce Businesses leverage Facebook to generate leads is the topic covered in this week’s episode of eCommerce Uncensored. The guys start off by taking some time to talk about Klaviyo and some of the new features they’ve been rolling out lately. Kevin talks about how he is finally getting more into the program and […]
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3/28/2019 • 22 minutes, 57 seconds
EU112: Google Ads vs Social Ads When & How To Use Them
Google Ads vs Social Ads is the topic covered in today’s episode of eCommerce Uncensored. The guys start off by mentioning the online course that we are planning to roll out soon. Make sure you sign up for the early bird special for a significantly reduced price and be part of our pilot group with […]
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3/22/2019 • 31 minutes, 38 seconds
EU111: How To Pick Products That Will Give You The Best Chance To Succeed
How to pick products that will give you the best chance of succeeding is the topic covered in this week’s episode of eCommerce Uncensored. The guys start off by having a little intervention with Jason about him constantly arguing with everybody. Jason then takes some time to talk about Klaviyo a little bit and Kevin […]
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3/14/2019 • 23 minutes, 20 seconds
EU110: Starting An eCommerce Business From A to Z
Starting an eCommerce Business from A to Z is the topic covered in this week’s episode of eCommerce Uncensored. We have a new face on our podcast today, Brianna, who is our recent hire and web designer. Brianna has her own eCommerce business and has a friend who is thinking about starting her own online […]
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3/7/2019 • 25 minutes, 31 seconds
EU109: Leveraging Your Resources To Alleviate Stress and Be More Productive
Leveraging your resources is the topic covered in this week’s episode of eCommerce Uncensored. The guys first take some time to talk about Klaviyo and all the new cool stuff they’re coming out with, especially the predictive behavior. The guys then get into the main topic of using the resources around them to make their […]
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2/28/2019 • 23 minutes, 16 seconds
EU108: When & How To Use Influencers
Influencers are discussed on this week’s episode of eCommerce Uncensored. The topic was brought up by one of our new hires, Brianna, who has her own eCommerce store on the side. Brianna had some questions regarding when to use influencers and how to chose which influencers would be best for your business. Before they got […]
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2/21/2019 • 28 minutes
EU107: The Debate Between Organic & Paid Social Engagement
Paid vs Organic Social Media Engagement is the topic covered in this week’s episode of eCommerce Uncensored. The guys get into a pretty passionate debate, with Kevin & Paul being on the side of organic social engagement while Jason is on the side of paid social engagement. But first Jason talked about some of the […]
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2/14/2019 • 24 minutes, 18 seconds
EU106: Why You Should Send Plain Text Emails To Your eCommerce List
Facebook Ads Targeting is the topic covered on this week’s episode of eCommerce Uncensored. Plain text emails are discussed in this week’s episode of eCommerce Uncensored. This episode is a follow-up of Episode 104: How to Make Money With Email. Episode 104 is where we answered a question from our Facebook Group regarding timing and […]
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2/7/2019 • 11 minutes, 28 seconds
EU105: Simplifying Facebook Ads Targeting
Facebook Ads Targeting is the topic covered on this week’s episode of eCommerce Uncensored. Kevin and Jason start off by discussing the email they received from Klaviyo recently updating them on the impressive new technology and features that is available on the platform. The new technology includes predictability of when a consumer will purchase next […]
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1/31/2019 • 19 minutes, 14 seconds
EU104: How To Make Money With Email
Email Marketing strategies are discussed on this week’s episode of eCommerce Uncensored. We received another question in our eCommerce Uncensored Facebook Group and decided to expand on the the topic during this episode. The question asked was about when to and when not to send emails and also about how the content of the email […]
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1/24/2019 • 23 minutes, 17 seconds
EU103: How & Why to Build Facebooks Audiences For Your Store
This week’s episode expands on last week’s topic of Facebook Ads and dives a little deeper into Audiences. Jason starts off by describing the experiences we have been having with a client of ours and some of the email and marketing processes we are implementing for them. The guys take a moment to talk about […]
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1/17/2019 • 19 minutes, 44 seconds
EU102: Beginners Guide to Facebook Ads Targeting, Testing, and Budgeting
Facebook Ads is the main topic covered in today’s episode of eCommerce Uncensored. Jason starts off by giving some background on the changes we are going through as an agency especially regarding growth. The reason we decided to chose this topic for our episode is because we have been getting questions recently in our […]
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1/10/2019 • 24 minutes, 25 seconds
EU101: Staying True To Your Message and Goals in 2019
Staying true to your vision and your messaging is the topic covered in today’s podcast with Kevin, Jason, and Paul. The guys start out by discussing the previous Episode 100 and the podcast in general. It has been a long journey and we even almost quit at times but we stuck with it and could […]
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12/27/2018 • 28 minutes, 31 seconds
EU100: How a Listener Went From Zero to Six Figures
This is our 100th Episode of eCommerce Uncensored! On today’s episode, Jason and Kevin interview Josh Avila, a long-time listener of ours who has had recent success using the strategies we recommend in our podcast as well as the Klaviyo platform. We have been doing this podcast for over two years and its been one […]
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12/20/2018 • 42 minutes, 9 seconds
EU099: How To Measure ROI In 2019 With Multiple Sales Channels
Using your message to build customer relationships is the topic covered in Episode 98 with Kevin, Jason, and Paul. Measuring your Return on Investment with multiple sales channels is the topic discussed on Episode 99 with Kevin, Jason, and Paul. The guys start off by discussing the upcoming 100th Episode of eCommerce Uncensored, so exciting! […]
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12/13/2018 • 27 minutes, 52 seconds
EU098: Building Customer Relationships With Your Messaging
Using your message to build customer relationships is the topic covered in Episode 98 with Kevin, Jason, and Paul. The guys start by discussing the trip they took to California to speak with a new client who was acquired through a listener. The company had difficulties defining a clear message that represents them and how […]
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12/6/2018 • 31 minutes, 7 seconds
EU097: How To Generate More Revenue Using Your Black Friday Cyber Monday Sales
Statistics from this year’s Black Friday & Cyber Monday are covered in this week’s episode with Kevin, Jason, and Albert. The conversation starts off with Jason suggesting everyone watches the new Creed movie. Jason describes how he used the amazing tools Klaviyo provides in order to maximize profits for our clients. Albert gives some statistics […]
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11/29/2018 • 38 minutes, 42 seconds
EU096: Last Minute Black Friday & Cyber Monday Tips
Last minute Black Friday & Cyber Monday marketing strategies are covered in Episode 96. Jason states that this week is an excuse for you to annoy your customers. The consumers are in a buying mood and there are many ways to take advantage of that mentality. The guys mention how the event has turned into […]
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11/21/2018 • 22 minutes, 59 seconds
EU095: Optimizing Your Black Friday Cyber Monday Marketing Strategies
Black Friday and Cyber Monday are the topics covered on this week’s episode with Kevin, Paul, and Jason. The guys discuss how this time of the year puts people in the mindset to purchase more. Even though the same deals may be available the entire year, more people are more willing than usual to buy […]
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11/15/2018 • 24 minutes, 51 seconds
EU094: How Companies Like Apple Secretly Inspire You To Buy Their Products
Brand Identity and how it shapes the way your business markets its products is discussed by Jason, Kevin, and Paul in today’s episode of eCommerce Uncensored. The conversation starts by Jason mentioning a potential client and the proposal that is being written for them. Jason also takes the time to talk about Klaviyo and how […]
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11/8/2018 • 28 minutes, 35 seconds
EU093: Predictive Behavioral Data with Eric and Ezra
On the final installment of the Klaviyo Boston Series, Jason and Kevin interview Ezra and Eric. Ezra Freedman and Eric Silberstein are both Vice Presidents of Data Science at Klaviyo. The guys mention our Facebook group and the wonderful communication and support the group provides among listeners. Eric and Ezra discuss their background and […]
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11/1/2018 • 33 minutes, 26 seconds
EU092: Aligning Your Marketing and Paid Advertising Expectations
Aligning your expectations from paid advertising is a major topic covered by Jason, Kevin, and Paul on this episode. The guys start to discuss the advertising and data analysis strategies regarding Facebook Advertising. Jason mentions how it can be confusing to track certain data via Facebook and how Klaviyo solves these issues through simplifying […]
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10/25/2018 • 28 minutes, 59 seconds
EU091: The Future of Email Marketing Tools with Jake Cohen
Jake Cohen, Director of Product at Klaviyo, joins Kevin and Jason on today’s installment of the Klaviyo Boston Series. The guys discuss Jake’s presentation that was previously attended and the insight that was gained. The topic moves towards form targeting and some of the upcoming features that will be available on Klaviyo. Jason brings […]
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10/18/2018 • 28 minutes, 35 seconds
EU090: Email Marketing… Are You Sending Enough?
Email marketing strategies and frequency techniques are discussed by Kevin, Jason, and Paul. They talk about how to determine when to send emails and at what consistency in order to be the most effective. Kevin starts off by mentioning how important patience is in not only their podcast but in business in general. It […]
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10/11/2018 • 25 minutes, 36 seconds
EU089: Email Automation and Flows with Alex Edelstein
The Boston Klaviyo Experience is expanded on by Kevin and Jason. They are joined by Alexandra Edelstein, Senior Product Manager at Klaviyo, dealing primarily with flows, or automations that can help grow your business. Alexandra focuses on finding ways that the program can better assist their customers, as well as find solutions for their various […]
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10/4/2018 • 41 minutes, 26 seconds
EU088: Quality Over Quantity
The importance of quality over quantity in regards to traffic to your site and digital marketing is discussed. The guys bring in examples from a client they are taking on that are facing similar challenges to those that the listeners may be having. Mentioned is how a previous agency the client was associated with heavily […]
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9/27/2018 • 29 minutes, 23 seconds
EU087: Growing Your Email List with Brian Whalley
Kevin and Jason discuss their experience of attending a conference at Klaviyo in Boston and the amazing insight they gained. They are joined by Brian Whalley, Director of Product at Klaviyo. The guys start the episode by praising the corporate culture at Klaviyo, the friendliness of its employees, and their dedication to their work. They […]
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9/20/2018 • 41 minutes, 50 seconds
EU086: Selling Doesn’t Stop When You Make a Sale
The guys are joined by special guest Josh Pasternak, also know as Chazz Rockwell. Josh is a professional DJ who also happens to be Kevin’s brother in law. This episode starts off by paying homage to September 11th and reminiscing where they were, what they were doing, and their reactions to the tragedy. The guys […]
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9/13/2018 • 42 minutes, 20 seconds
EU085: The Magical Disney Funnel – Part 2
Recent trips with their families to Disney are discussed by Jason, Kevin, and Paul on this episode of eCommerce Uncensored. They expand on the funnel concept and some of the strategies Disney uses to gain consumers. The conversation moves towards the sponsorship with Klaviyo and the benefits, as well as advantages of their program. […]
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