In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer and frequent guest, Seth Godin. A renowned expert in marketing, entrepreneurship, and strategic philosophy, Seth shares his invaluable insights once again on our show. With over 30 years of experience and multiple bestselling books to his name, Seth and I dive into my favorite topic—STRATEGY. In this episode, we explore how both businesses and individuals can transform their strategic approach for greater success. In his latest book, This is Strategy: Make Better Plans, and a little anecdote about a chef, an electric car, and 30 years of veganism, he defines strategy as a philosophy of becoming and explains how understanding systems, the art of choosing customers, and competition can lead to long-term success. Seth Godin challenges conventional strategy ideas, emphasizing empathy and awareness of the systems influencing customers and competitors. His thoughts on building sustainable, intentional strategies are a must-have for agencies, entrepreneurs and business leaders looking to stop running around in circles and make a meaningful impact. More about Seth Godin: Seth Godin's Blog: https://seths.blog/ Add Seth on LinkedIn: https://www.linkedin.com/in/sethgodin/ Grab a copy of This Is Strategy: Make Better Plans: https://amzn.to/3Bwv31Z If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interview Steve Oriola, CEO of Unbounce. Steve Oriola is a tenured CEO with over two decades of experience scaling dynamic B2B SaaS platforms, including Act!, Constant Contact, Pipedrive, and Julius. He recently led Unbounce through the acquisition of Insightly CRM, in which the two companies effectively merged. We discuss the findings of a recent benchmark report on CONVERSION RATES. That’s right—we tried to get rid of email, but it looks like it has entered the chat again. Our conversation covers the importance of simplified copy, the enduring effectiveness of email marketing, the dynamics of mobile versus desktop conversions, and the rise of Instagram as a leading platform for conversions. We also cover the significance of writing at (if you can believe it) a lower grade level for better engagement, the nuances of industry-specific language, and the role of conversion-rate optimization in marketing strategies.

In this Duct Tape Marketing Podcast episode, I interviewed Micah Solomon, an expert on customer service, hospitality, and customer experience. He delves into the unique concept of anticipatory customer service and its powerful potential to enhance brand loyalty and drive business growth. He’s a bestselling author with a fresh perspective on how businesses can transform their customer service strategies to foster enduring loyalty. In his latest book, "Can Your Customer Service Do This?: Create an Anticipatory Customer Experience that Builds Loyalty Forever," Micah delves deep into the intricacies of customer service, making it an indispensable read for entrepreneurs eager to elevate their customer relations and propel business success. Key Takeaway: Anticipatory customer service is not just about reacting to a customer's needs but predicting them. By serving even the unexpressed wishes of customers, businesses can create an unparalleled customer experience that fosters brand loyalty and catalyzes growth. In an era where customers crave personalization and a touch of anticipation, this approach is a game-changer in the marketing and customer service sectors.   More About Micah Solomon: Discover the insights and strategies in Micah’s book, "Can Your Customer Service Do This, create an Anticipatory Customer Experience that builds Loyalty Forever" - https://amzn.to/46JtnfE Micah's website - https://micahsolomon.com/ Connect with Micah on LinkedIn - https://www.linkedin.com/in/customerguru/ This episode of the Duct Tape Marketing Podcast is brought to you by Oracle Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle. http://oracle.com/ducttape

In this episode of the Duct Tape Marketing Podcast, I interview Tiffany Slowinski, an entrepreneur and co-owner of three successful franchises. Tiffany shares her journey in the franchise industry, insights on using the Culture Index to improve team dynamics, and the importance of self-awareness in leadership. She discusses how data-driven information can transform business communication and productivity while addressing common misconceptions about leadership tools. Tiffany Slowinski emphasizes the need for buy-in from leadership and the role of self-awareness in effective team management. More About Tiffany Slowinski Check out Tiffany Slowinski's Website - https://www.teamsparkadvisors.com/ Follow Tiffany Slowinski on LinkedIn - https://www.linkedin.com/in/tiffanyslowinski/ Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts This episode of The Duct Tape Marketing Podcast is brought to you by: ActiveCampaignTry ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

Coming in at number four of your favorite episodes lately: In this episode of the Duct Tape Marketing Podcast, I interviewed Alyson Caffrey, the founder of Operations Agency and the co-creator of the operations simplified framework, which is aimed at streamlining the backend operations for digital and creative agencies. She also authorizes The Sabbatical Method: How to Leverage Rest and Grow Your Business. With a wealth of experience in helping agency owners find a balance between their work and rest, Alyson sheds light on how the Sabbatical Method can revolutionize how marketing systems are handled. Key Takeaway: Working less to achieve more is a paradigm shift in the traditional hustle culture, especially among agency owners in the marketing realm. Alyson Caffrey joins me in elucidating how the Sabbatical Method is transforming the marketing systems landscape. We delve into the concept of "systematic rest," an innovative approach to interspersing work with adequate rest to prevent burnout and enhance productivity and creativity significantly. By embracing the Sabbatical Method, agency owners are discovering a potent strategy to scale their business while reducing the hours they traditionally grind away, making the notion of working less to achieve more a reality. More About Alyson Caffrey Get Alyson's book -  The Sabbatical Method: How to Leverage Rest and Grow Your Business - https://amzn.to/3Q3inVd Find out more about the Operations Agency - https://www.operationsagency.com/ Connect with Alyson Caffrey on LinkedIn - https://www.operationsagency.com/ Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Week two of your favorite episodes, this time a solo show (surprising): In this episode of the Duct Tape Marketing Podcast, I talked about a topic on my mind for a while: the evolution of niche marketing. In the dynamic marketing world, strategies are ever-evolving, and staying ahead of the curve is crucial for success. Discover how adapting to the changing tides can lead to more tremendous success for businesses and marketing professionals; however, why might it not be for everyone? Key Takeaway: In marketing, focusing on a niche can be advantageous and limiting. While specialization can bring efficiencies and higher value to clients, it also leads to increased competition and the risk of being overshadowed by template-driven solutions. Learn how to transition from tacticians to orchestrators and leverage your strategic skills to serve your niche. Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts This episode of The Duct Tape Marketing Podcast is brought to you by: ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! https://www.activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo  

In this episode of the Duct Tape Marketing Podcast, I interview(ed) Angelo Ponzi. This week, we´re going to be re-gifting you your favorite episodes! Angelo Ponzi is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. His company, Craft, focuses on three strategic pillars for success: Insights, Brand, and Plan. These pillars are to develop effective and efficient programs for building enduring brands and sustainable business growth. Key Takeaway: Fractional CMOs, besides being a flexible and cost-effective solution for businesses, contribute to long-term growth through strategy development, messaging refinement, and navigating marketing challenges. Angelo highlights the importance of balancing new business endeavors with client service when operating one's agency. Staying actively engaged in networking and marketing efforts is essential to remain present in the fractional CMO arena and seize potential opportunities. More About Angelo Ponzi: Connect with Angelo on LinkedIn - https://www.linkedin.com/in/angeloponzi/ Angelo's website - https://www.craftmarketingandbranding.com/ Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interview(ed) Liz Elting. This week, we´re going to be re-gifting you your favorite episodes! Liz is the co-founder and CEO of the award-winning TransPerfect. TransPerfect is the world’s largest provider of language and business solutions, boasting over $1.1 billion in revenue and offices in over 100 cities around the globe. Additionally, she founded the Elizabeth Elting Foundation, a non-profit organization created to break down systemic barriers and foster systemic change for women and other underserved communities. She has been named one of Forbes’ Richest Self-Made Women every year since the list’s inception. She is the author of the upcoming book DREAM BIG AND WIN: Translating Passion into Purpose and Creating a Billion-Dollar Business and a contributor at Forbes and SWAAY. Relisten and Enjoy! Key Takeaway: Almost any dream can become a reality with the right mindset and strategies. Learn how setting goals with deadlines, embracing constant innovation, and empowering women can lead to billion-dollar success. Liz's journey from starting TransPerfect to her philanthropic endeavors is an inspiring roadmap for aspiring entrepreneurs and leaders. Dream big, take action, and win! More About Liz Elting: Liz's book: DREAM BIG AND WIN: Translating Passion Into Purpose and Creating a Billion-Dollar Business - https://lizelting.com/book More about the Elizabeth Elting Foundation - https://www.elizabetheltingfoundation.org/ Liz's website - https://lizelting.com/ Connect with Liz on LinkedIn - https://www.linkedin.com/in/lizelting Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Zach Kromkowski, co-founder of Sention, about the importance of cybersecurity for small businesses and marketing firms. Zach's cybersecurity journey began with a passion for problem-solving and a talent for turning ideas into reality. Blending intelligence, tenacity, and a love for community education, he simplifies cybersecurity through webinars, workshops, and consultations, helping MSPs and enterprises easily enhance their security. We discuss best practices for system hardening, managing security in a distributed workforce, and the significance of password management and compliance standards. The conversation also touches on the risks AI poses in cybersecurity and the necessity of implementing two-factor authentication and VPNs. Zach also emphasizes that adequate security doesn't require a large budget and offers practical steps businesses can take to enhance their security posture.   Key Takeaways Cybersecurity is crucial for marketing firms and small businesses. System hardening can be done without a large budget. Managing security in a distributed workforce requires clear policies. Google Workspace users should regularly review linked accounts. Password managers are essential for secure password storage. Two-factor authentication (2FA) is a must for all software. SOC 2 compliance is a common standard for businesses. AI poses unique risks in cybersecurity that need to be addressed. Adding layers of security can deter potential attacks. Educating employees about security risks builds trust.   More About Zach Kromkowski: Add Zach Kromkowski on LinkedIn - https://www.linkedin.com/in/securityzachkromkowski/ Check out his Website - http://senteon.co/ Subscribe to his YouTube channel - https://www.youtube.com/@senteonCISBenchmarks   This episode of The Duct Tape Marketing Podcast is brought to you by: Active Campaign. Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode, I discuss my framework for creating a one-page marketing strategy called the Duct Tape Marketing Snapshot. The framework is divided into 3 core elements: brand strategy, growth strategy, and customer strategy. Within each component, I ADRE, such as mission, vision, values, ideal client definition, unique value proposition, marketing channels, lead capture, lead nurture, trust-building, lead conversion, customer onboarding, customer experience, customer retention, customer expansion, customer referrals, and partner referrals.     Key Takeaways The Duct Tape Marketing Snapshot is a one-page framework for creating a marketing strategy. The framework is divided into three core elements: brand strategy, growth strategy, and customer strategy. Each element has several components that must be addressed to create a comprehensive marketing strategy. The framework helps businesses simplify and organize their marketing strategy.   Chapters [00:00] Introduction to the Duct Tape Marketing Snapshot [02:24] The Three Core Elements of a Marketing Strategy [03:15] Addressing the Key Components of Brand Strategy [05:36] Building a Growth Strategy: From Awareness to Lead Conversion [09:48] Mapping the Customer Journey in the Customer Strategy   This episode of The Duct Tape Marketing Podcast is brought to you by the following: Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle. Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Michael Mirau, a seasoned business coach and consultant specializing in family business coaching and business growth for middle-market companies and nonprofits. Michael Mirau shared insights from his newly released book, The Family Business Manifesto: A Roadmap to Peace in the Family and Prosperity in the Business. During this episode, Mirau dives deep into the critical challenges that family businesses face, such as balancing personal relationships with professional responsibilities. He offers actionable strategies to ensure leadership transitions are smooth and provide a roadmap for long-term business growth. Key Moments [00:00] Who is Michael Mirau and what are Family Business Dynamics [02:59] Challenges Unique to Family Businesses [05:57] The Importance of Healthy Relationships especially for family business [09:00] Navigating Leadership Transitions [ 12:01 ] Example of How to Compete as a Service Business [14:30] Intentional Succession Planning [18:50] How to connect with Mirau and resources for family businesses More about Michael Mirau GetThe Family Business Manifesto: A Roadmap to Peace in the Family and Prosperity in the Business: https://amzn.to/3TPJ2Gz Check out Mike's website: https://www.resultsimproved.com/michael-mirau Follow Mike on LinkedIn: https://www.linkedin.com/in/mikemirau/ and X https://x.com/resultsimproved This episode is sponsored by Active Campaign - https://www.activecampaign.com/ducttape Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Go here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review."

In this episode of the Duct Tape Marketing Podcast, I interviewed Debbie Howard. Howard is the co-founder and CEO of Senior Living SMART, a full-service marketing agency serving the senior housing industry. She and her partner, Andréa Catizone, have successfully grown the agency from a startup to a team of 40 employees over the past 12 years and recently celebrated by publishing her book Smarter(er) Marketing for Senior Living Communities.  During our conversation, we explored the essential strategies that senior living communities need to thrive in an increasingly competitive market. We discussed the importance of using smart marketing automation, effective strategies for attracting the right prospects, and why your website is the most important asset for lead conversion. Chapters [00:00] Introduction and the senior living marketing boom [02:42] Understanding the SMART Marketing Framework [05:16] The Role of Strategy in Senior Living Marketing [08:35] Differentiation in a Competitive Market [12:49] Aligning Marketing and Sales Strategies [16:59] The Critical Role of Websites in Sales [19:56] Introducing Smarter Marketing Certification More About Debbie Howard: Grab your copy of Smarter(er) Marketing for Senior Living Communities - https://amzn.to/3zryqq2 Check out Debbie’s website - https://seniorlivingsmart.com/ Follow Debbie on Linkedin - https://www.linkedin.com/in/deborah-howard-ab730b43/ This episode is sponsored by Oracle - http://oracle.com/ducttape Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Go here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

In this episode of the Duct Tape Marketing Podcast, I interviewed Brian Gottlieb, founder of Tundraland Home Improvements and author of 'Beyond the Hammer'. He transformed a $3,000 investment into a multi-state enterprise with nearly $1 billion in lifetime sales. An inspirational business leader and Harvard Business School executive education alumnus, Gottlieb champions a leadership philosophy centered on strategy, empowerment, and consistent execution while founding charitable initiatives like “Windows for a Cause” and “Baths for the Brave”. We discuss Brian’s journey in building a successful business from the ground up, emphasizing the importance of belief in leadership, creating a positive company culture, and the impact of community initiatives. Brian shares insights on effective feedback techniques, the significance of employee engagement, and how to align a team around a joint mission. The conversation highlights the role of training and development in fostering a motivated workforce and the importance of understanding employee perspectives through stay interviews.   Key Takeaways Starting a business with limited resources can lead to innovative solutions. Belief in people is crucial for leadership and team success. Aligning a team around a joint mission enhances performance. Creating a positive employee experience is essential for retention. Feedback should be constructive and encouraging to foster growth. Stay interviews provide valuable insights into employee satisfaction. Company culture is shaped by the behaviors tolerated within the organization. Community initiatives can enhance employee engagement and brand reputation. Recruitment should focus on finding individuals who align with the company's mission. Training and development are crucial to building a skilled workforce.   More About Brian Gottlieb: Check out Brian’s website - https://calendly.com/url?q=https%3A%2F%2Fbriangottlieb.com%2F Follow Brian on Linkedin - https://www.linkedin.com/in/brian-gottlieb-bb66094/ Grab a copy of Beyond the Hammer: A Fresh Approach to Leadership, Culture, and Building High Performance Teams - https://www.amazon.com/Beyond-Hammer-Approach-Leadership-Performance/dp/B0D53GL23L?crid Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Tim Grahl, CEO and publisher of Story Grid. He discusses the process of writing and publishing books, emphasizing the importance of developing writing skills and receiving expert feedback. He also highlights the power of storytelling and the impact that books can have on readers.  Tim Grahl dedicates himself to helping authors craft better narratives and bring their work to readers. His expertise lies in applying the Story Grid methodology to fiction and nonfiction, guiding writers through creating compelling, well-structured stories. Under Tim’s leadership, Story Grid has become a valuable resource for authors seeking to refine their craft and successfully navigate the publishing landscape. His book, “The Shithead: A Novel in Fifty Songs,” is set to be released on the 19th of September this year.   Key Takeaways Writing is a skill that requires deliberate practice and expert feedback. Start by writing short scenes before attempting to write an entire novel. Books have the power to leave a legacy and impact readers. Expert feedback is crucial for improving writing skills. More About Tim Grahl: Add Tim Grahl on LinkedIn Check out his Website Grab a copy of The Shithead: A Novel in Fifty Songs Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts   Like this show? Click on over and give us a review on iTunes, please! Connect with John Jantsch on LinkedIn  

In this episode of the Duct Tape Marketing Podcast, I interview Jay Schwedelson, a leading marketing expert in the US known for his research-backed approach. He’s the Founder of SubjectLine.com, a top-ranked free subject-line rating tool, and has tested over 15 million subject lines. Jay Schwedelson also founded GURU Media Hub, hosting the GURU conference, the world’s largest email marketing event, attracting over 50,000 attendees annually. His popular podcast, “Do This, Not That!: For Marketers,” is a top-rated marketing podcast in the U.S. Through Outcome Media, Jay’s team runs over 40,000 campaigns annually for top global brands. He’s been recognized as a top industry leader and inducted into the Hall of Fame at the University of Florida College of Journalism and Communications. We discuss the importance of subject lines in email marketing and share tips for improving open rates. We also cover The significance of call-to-action buttons The timing of email sends ESPs' (Email Sending Providers) role The relationship between email and landing pages List hygiene and the impact of AI and privacy on email marketing   Key Takeaways: Subject Lines: Your subject lines are crucial for getting emails opened. Starting the subject line with a number or fully capitalizing the FIRST WORD can increase open rates, and using an ellipsis or a question mark at the end of the subject line can also pique curiosity. Call-to-action buttons: CTAs should be written in the first person to increase click-through rates. The language should focus on what’s in it for your recipient rather than what you want. Timing: We all know the timing of your email depends on the type and target audience. Newsletters do well at the start of the week, while offer-based emails may perform better on weekdays or weekends. Or do they? ESPs: The selection of an ESP should be based on your business’s specific needs. Different ESPs specialize in various types of email marketing, such as B2C or B2B. When you’re tempted to blame your ESP, ask if you chose wisely. Landing Pages: Email and landing pages should be closely connected. Emails should direct recipients to specific landing pages that are optimized for conversion. Social proof, such as testimonials, can make your landing pages more compelling. List Hygiene: List hygiene is essential for maintaining email deliverability. Hard bounces should be immediately removed from the list, and soft bounces should be monitored and removed after multiple occurrences. AI: AI is expected to significantly impact email marketing in the future. Apple’s iOS 18 will introduce AI-driven email bucketing, which will affect how emails are categorized and displayed on mobile devices.   More About Jay Schwedelson: Check Out his Website - https://jayschwedelson.com/ Visit Guru Conference - http://www.guruconference.com/ Add him on LinkedIn - https://www.linkedin.com/in/schwedelson/ Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Joe Crisera, author of What Should We Do? How to Win Clients, Double Profit, and Grow Your Home Service Sales. He shares his journey from struggling home service contractor to helping thousands of contractors increase their revenue. The thoughtful and wholesome "don't worry about it" mentality almost bankrupted him once. In this episode, he shares how the key to profit isn’t cutting costs by cutting corners but by providing high-quality service and offering multiple options to customers. Joe Crisera introduces the concept of 'Pure Motive Service,' which involves providing solutions prioritizing: Quality Reliability Safety, and Health. He also discusses the significance of managing opportunities and anticipating future needs, offering practical advice for service professionals, and highlighting the role of marketing in delivering exceptional service.   Key Takeaways Providing high-quality service and multiple options can significantly increase revenue for home service contractors. The concept of 'pure motive service' involves providing solutions prioritizing quality, reliability, safety, and health. Managing opportunities and anticipating future needs are crucial for delivering exceptional service. Marketing plays a vital role in communicating the value of a service and building trust with customers. More About Joe Crisara: Add Service MVP on LinkedIn - https://www.linkedin.com/company/servicemvp/ Check out his Website - http://servicemvp.com/ Grab a copy of What Should We Do?: How to Win Clients, Double Profit & Grow Your Home Service Sales - https://amzn.to/3LwhNfD Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of The Duct Tape Marketing Podcast, I talk about the elusive: Content. What it is, What it’s been, and where it’s going. In other words, Air, King, and now AI-generated? I refer to content not as a tactic but as the voice of strategy. But how can AI be used effectively in content creation? With the approach of producing 'Pillar Content' and breaking it into subtopics. The best use of many AI tools is to 'produce good content in the easiest way possible', which to me is video—producing and repurposing it into various formats. I also discuss the ‘Content Sprint Methodology,’ which involves using AI to generate additional assets based on the original content.   Key Takeaways Content is essential for building trust and authority. AI can be a valuable tool for content creation, but it is best used to generate ideas and enhance original content. Producing pillar content and breaking it into subtopics is an effective strategy for creating valuable and relevant content. Using AI to create videos and repurpose content can save time and effort in content production. The content sprint methodology involves starting with original content and using AI to generate additional assets. Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts This episode was brought to you by: ActiveCampaign Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!  https://www.activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo Wix work in sync with your team all on one canvas, and reuse templates, widgets, and sections across sites. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites. https://www.wix.com/studio

In this episode of the Duct Tape Marketing Podcast, I aim to stir the pot in yet another solo show by sharing a distinct and uncommon point of view (or five) in marketing. I've never really understood the insane popularity of Simon Sinek’s 'Find your why notion.' I mean, it's been said before, right? Maybe even better. My why is: Why is that particular video so popular?! Regardless, Marketers often make marketing too complicated anyway. Fun fact: complexity in marketing is just disguised incompetence. Chasing trends is a recipe for failure, and you shouldn’t just repurpose your content but make it purposeful. I also draw special attention to the significance of customer experience as the true differentiator and the importance of measuring marketing effectiveness. Stick around for 10 minutes of me crossing the line between fact and opinion as I share all I learned in my experience in the industry in a few words of wisdom, all in one belief system that you can adopt to run your agency better.   Key Takeaways (Or What I Believe) Share a distinct and uncommon point of view about your business and its offerings to differentiate yourself in the market. Focus on solving your ideal client’s problems rather than just promoting your products or services. Create purposeful content and use marketing automation to personalize your interactions with customers. Build long-term relationships with customers and prioritize customer experience as the true differentiator. Measure the effectiveness of your marketing activities to avoid wasting time and money. Use data to gain insights and make informed decisions. Avoid unnecessary complexity in marketing and strive for simplicity and clarity.   Oracle Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at oracle.com/ducttape   Wix work in sync with your team all on one canvas, and reuse templates, widgets, and sections across sites. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites. https://www.wix.com/studio

In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. As businesses increasingly seek scalable marketing leadership, the demand for fractional CMOs has surged. But not so much the supply. Yes, there is some interest, but there’s a lot of noise and confusion surrounding this idea. People want to learn and are learning by doing but don’t feel quite there yet. If you’re one of those people reading this, Are you ready to put that title on your LinkedIn profile? More so; What does it mean to be a Fractional CMO? What are the skills required? How can this role significantly impact your agency’s growth strategy?   Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. This approach ensures that every tactic and channel contributes to the company’s long-term goals. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. A fractional CMO fills this gap by advocating for the customer and aligning marketing efforts with the broader business strategy. Technical Skills: Besides strategy, a fractional CMO must possess strong technical skills to advise on and implement marketing technologies that optimize operations and enhance efficiency. Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. Data-Driven Decisions: The ability to analyze data and set measurable KPIs is essential. A fractional CMO must demonstrate the impact of marketing initiatives on the company’s bottom line, proving their value through continuous improvement. Strategy First: Lastly, Strategy First! Every engagement should start with a well-defined marketing strategy that aligns with the business’s objectives. This strategy-first mindset allows Fractional CMOs to provide clear direction and measurable results, setting the stage for successful marketing initiatives. This episode of The Duct Tape Marketing Podcast is brought to you by: ActiveCampaign Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! https://www.activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo Wix work in sync with your team all on one canvas, reuse templates, widgets and sections across sites. Create a client kit for seamless handovers and leverage best in class SEO defaults across all your Wix sites. https://www.wix.com/studio Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew C. M. Cooper, author of 'The Ethical Imperative: Leading with Consciousness to Shape the Future of Business,'. We discuss the importance of ethical leadership and the impact of the pandemic on business practices. He emphasizes the need for companies to care about their employees and the issues that their employees care about. Andrew Cooper also explores turning in business and the cyclical nature of societal challenges. He suggests that companies should authentically align their actions with their values and navigate the balance between doing the right thing and the potential cost. Cooper also discusses the educational potential of virtual and mixed reality in understanding complex societal issues.   Key Takeaways Ethical leadership is crucial in shaping the future of business Companies need to care about their employees and the issues that their employees care about Authenticity is key in balancing the potential cost of doing the right thing Virtual reality and mixed reality have educational potential in understanding complex societal issues   Chapters [00:00] Introduction: Andrew C. M. Cooper and 'The Ethical Imperative' [02:32] Leading with Consciousness: The Ethical Imperative [05:17] The Impact of the Pandemic on Business Practices [10:12] Navigating the Balance: Doing the Right Thing vs. Cost [17:27] Exploring Complex Societal Issues through Virtual Reality [20:36] Conclusion: Connect with Andrew C. M. Cooper     More About Andrew C.M. Cooper: Add Andrew Cooper on LinkedIn - https://www.linkedin.com/in/accooper/ Check out his Website - https://www.andrew-cooper.com/ Grab a copy of The Ethical Imperative: Leading with Conscience to Shape the Future of Business - https://www.amazon.com/Ethical-Imperative-Leading-Conscience-Business/dp/1394274831? Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts This episode of The Duct Tape Marketing Podcast is brought to you by: Oracle: Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at oracle.com/ducttape   Wix: work in sync with your team all on one canvas, reusing templates, widgets, and sections across sites. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites.  

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry. Jeff Walker is best known for their groundbreaking strategies that have contributed to multiple successful launches, totaling over $1 billion in revenue. His deep understanding of market psychology and product positioning has made them a go-to authority for entrepreneurs and businesses looking to achieve lasting success. In this episode, He explains why his much-anticipated revision of his book: Launch needed a revision in the first place and what makes a product launch truly successful, from the initial idea to post-launch strategies. We discuss the importance of timing, customer engagement, and the psychological triggers that can make or break a product’s entry into the market. Whether you're a salesperson, a coach, launching a new product or looking to revamp your current strategy, this episode is packed with real world advice sure to stand the test of time.   Key Takeaways With advice relevant 30 years ago and will continue to 300 years from now, Jeff Walker shares critical insights into mastering product launches, emphasizing the importance of understanding your market, perfect timing, and pre-launch audience engagement. He discusses leveraging psychological triggers like scarcity and social proof (here's to you Apple) to drive sales and highlight the necessity of a solid post-launch strategy to sustain success and build customer loyalty.   More About Jeff Walker: Check out his Website - https://calendly.com/url?q=https%3A%2F%2Fjeffwalker.com%2F Follow him on X - https://x.com/jeffwalker Grab a copy of Launch: How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams - https://www.amazon.com/Launch-Updated-Expanded-Anything-Business/dp/1401974732 Check out the new launch of PFL and Join his Launch Masterclass to discover the 3 simple steps to launch an online course, membership class or coaching program https://productlaunchformula.com/masterclass24/ If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Sean Malone, a leading expert in the sales industry and a pioneer in leveraging direct messaging (DM) as a powerful tool for high-conversion sales. With the shift in consumer behavior and the increasing saturation of traditional sales channels, Sean Malone sheds light on why DMs are quickly becoming the new cold calls and how sales teams can harness this untapped powerhouse to drive better results. He explains that integrating DMs into your sales-management strategy could be the key to unlocking more personalized, efficient, and successful sales processes.   Key Takeaways We’ve all experienced the declining effectiveness of traditional cold calls, but have we explored the potential of DMs as a high-conversion sales tool? DMs might just be the final frontier for your business sales strategy. Sean Malone and I discuss DMs, which are emerging as a critical component of modern sales-management strategies. As DMs continue to be a sacred place for most people online, he emphasizes the importance of understanding the nuances of DM communication, including personalization, timing, and the art of crafting a compelling message that resonates with potential clients—not just anybody. You want a potential client, a lead, not just a dead end, so perhaps don’t pitch until the 5th DM. Incorporating DMs into your sales-management toolkit is a strategic approach that balances automation with a human touch. He explains the benefits of DMs in building stronger customer relationships, increasing engagement, and ultimately driving higher conversion rates. In this episode, you’ll learn how to optimize your sales-management practices with DMs, why they’re becoming an essential sales tool, and how to leverage this approach for your agency's success.   More About Sean Malone: Add Sean Malone on LinkedIn - https://www.linkedin.com/in/seanmalone028/ Check out his Website - https://flowchat.com/ Subscribe to Flow Chat's Youtube channel - https://www.youtube.com/c/flowchat If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I will talk about the marketing strategy pyramid and how it offers a comprehensive view of an integrated marketing approach that never ends. By refining and strengthening your strategy based on its core elements, you can effectively compete and dominate in your market. Key Takeaway: The marketing strategy pyramid provides a robust framework for developing a comprehensive strategy. The pyramid consists of three primary layers: brand strategy, growth strategy, and customer strategy, all built upon the foundation of your overarching business strategy. Brand Strategy: Focus on identifying your ideal customer, refining your messaging to solve their biggest problems, and ensuring your visual identity supports your brand promise. Growth Strategy: Employ tactics to attract, build trust, and convert prospects into customers. This includes content creation, advertising, and communication strategies that drive sales and create awareness. Customer Strategy: Develop an excellent post-sale experience to wow customers, retain them, and generate referrals. This involves creating a seamless onboarding process, maintaining ongoing communication, and ensuring customer satisfaction. Team Strategy: Ensure your team is aligned with your business, brand, growth, and customer strategies to deliver a consistent and high-quality experience.   If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with me on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Kevin Rains, an expert in the hospitality industry and founder of Dappled Light Adventures, a company specializing in creating unforgettable retreat experiences. Kevin Rains is renowned for his innovative approach to hospitality and ability to transform ordinary spaces into extraordinary destinations. His insights offer a comprehensive guide to building and managing successful business retreats. Kevin Rains' extensive experience with hospitality and retreat management provides listeners with practical tips and advanced techniques to enhance their retreat offerings. He explains the importance of understanding guest needs, the role of personalized experiences, and creating a welcoming environment that encourages relaxation and connection. This episode is a must-listen for anyone looking to elevate their business retreats and achieve outstanding results.   Key Takeaways We’ve all considered a business retreat to rejuvenate our teams, but have we considered what makes them truly successful? Kevin Rains and I discuss the rising popularity of business retreats and their unique advantage in fostering team cohesion and innovation. He stresses the importance of crafting personalized experiences and creating an environment that feels like a home away from home. Kevin Rains shares strategies for effective retreat planning and execution, emphasizing the need for clear goals and robust logistical support. He states that attention to detail, understanding guest preferences, and creating memorable moments are essential for driving satisfaction and repeat visits. In this episode, you’ll learn how to design impactful retreats, why personalization matters, and why all these strategies are crucial for long-term success in the hospitality industry. More About Kevin Rains: Check out his Website - dappledlightadventures.com/ Follow him on Instagram - instagram.com/kevin_rains/?hl=en   If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked, a company specializing in LinkedIn Ads account management. Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability to optimize ad campaigns for maximum ROI. His insights provide a comprehensive guide to transforming clicks into clients through effective LinkedIn Ads strategies. AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. He explains the nuances of LinkedIn’s advertising tools, the importance of targeting the right audience, and how to create compelling ad content that resonates with professionals. This episode is a must-listen for marketers leveraging LinkedIn Ads to drive business growth and achieve substantial results.   Key Takeaways I know we've all clicked on a Facebook ad or two before, but have we clicked on a LinkedIn ad? Though we see them every time. AJ Wilcox and I discuss LinkedIn ads’ rising popularity and unique advantage in B2B marketing. He stresses the importance of optimizing ad spend and creating high-impact content. He shares strategies for effective targeting and measuring success, ensuring every dollar spent contributes to achieving marketing goals. He states clear messaging, strong visuals, and robust targeting options are essential for driving engagement and conversions. In this episode, you'll learn how to hack LinkedIn Ads, why Meta struggles to compete, and why all these strategies are essential for long-term agency growth. More About AJ Wilcox: Check out his Website - b2linked.com/ Follow him on LinkedIn - linkedin.com/in/wilcoxaj

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Kelly Campbell, a trauma-informed leadership coach and the author of Heal to Lead: Revolutionizing Leadership Through Trauma Healing. Kelly Campbell specializes in guiding leaders to integrate trauma awareness into their leadership styles, fostering supportive and effective team environments. With a deep understanding of how unprocessed trauma can influence behavior and leadership dynamics, They offer an interesting perspective and a novel lens for transforming workplace culture.   Key Takeaways What is Trauma, and do we have enough (that’s right) enough of it? Kelly Campbell defines trauma as “unintegrated energy and information" that overwhelms the nervous system, affecting how leaders respond to stress and interact with their teams. We discuss the critical role of trauma-informed leadership in creating a supportive and innovative work environment. By acknowledging and addressing personal and collective trauma, leaders can enhance trust, collaboration, and psychological safety within their organizations. We probably won’t go as far as to call it a "safe space" as, according to them, only your employees can determine that. But a “supportive environment,” for sure. T - Trauma L - Leadership C - Consciousness Kelly Campbell emphasizes the importance of self-awareness in leadership. They explain that many leaders unconsciously exhibit people-pleasing or controlling behaviors, which can undermine team morale and productivity. Through self-reflection and trauma healing, leaders can shift from reactive to responsive behaviors, understand their internal biases, and foster a culture of openness and growth. Understanding and integrating trauma-informed leadership practices improves individual well-being and drives organizational success by enhancing employee engagement, innovation, and retention.   More About Kelly Campbell: Connect with Kelly Campbell on LinkedIn - linkedin.com/in/kellylcampbell/ Visit their Website - klcampbell.com/ Grab a Copy of Heal to Lead: Revolutionizing Leadership through Trauma Healing - amzn.to/4cE6j4X If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Jodi Wellman, an expert in positive psychology and author of You Only Die Once: How to Make it to the End with No Regrets. Wellman is known for her unique approach to living a life free from regrets by embracing our mortality and using it as a catalyst for meaningful change. Her insights offer a fresh perspective on how to live a life that is not only full but astonishingly alive. Jodi Wellman’s journey into existential exploration and positive psychology provides listeners practical tools and motivational strategies for making the most of every moment. She emphasizes that confronting our mortality can lead to a profound shift in prioritizing and approaching our lives. This episode is a must-listen for anyone seeking a more intentional and regret-free life.     Key Takeaways You're only young once, says John Craige, but I often wonder: How often are you old? Alluring, yet taboo. Compared to other cultures, On this side of the planet, we’re usually weird about the subject of Death. According to this episode’s guest, It all starts with our denial. In her Tibetan Book of Death but with humor, Jodi Wellman reveals how embracing our mortality can be a powerful motivator for living fully without regrets with You Only Die Once. She emphasizes balancing vitality with meaning, setting anticipatory goals, and the importance of community and accountability in achieving a fulfilling life. Stick with us and learn how we can transform our lives into an astonishingly vibrant journey by making bold choices and integrating pleasure and purpose into our routines.  

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Jesse Wroblewski, the founder and CEO of a New York-based marketing agency and the author of Marketing for Supervillains: Diabolical Tips on Differentiation, Decommoditization, and World Domination. He has close to 30 years of experience in the marketing industry and has been featured in prominent media outlets like Rolling Stone and Fangoria. Known for his offbeat yet practical approach, he shares proven differentiation strategies that help businesses stand out in any market.   Key Takeaways Jesse Wroblewski highlights the importance of adopting a supervillain mindset to differentiate your brand. He explains that smaller businesses should use creativity and wit to compete with more prominent, established brands rather than trying to outspend them. He emphasizes the value of polarization in marketing, stating that being loved by a few is better than being mediocre to many. He also introduces his “universe of differentiation” concept, outlining practical ways to stand out in a crowded market. Authenticity is crucial for successful differentiation, and brands should align their unique selling propositions with their core values and strengths.   More About Jesse Wroblewski: Connect with Jesse Wroblewski on LinkedIn - decommoditized.com/ Visit his Website - decommoditized.com/ Grab a Copy of Marketing For Supervillains - amazon.com/Marketing-SuperVillains-Diabolical-Differentiation-Decommoditization/dp/B0CLBNDVLF/?tag=mfsvwebsite Check out his Youtube - youtube.com/channel/UC5hCtafiRpMWtD6dUI4yYQw If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Darcy Luoma, an expert on leadership and personal development. Author of Thoughtfully Fit® and Certified Speaking Professional, Darcy Luoma is a highly sought-after coach and speaker who has worked with over five hundred organizations in forty-eight industries to create high-performing people and teams. The concept of "Thoughtfully Fit" is a framework designed to help individuals and teams enhance their performance and navigate challenges with greater agility. This episode is packed with rare insights on transforming any agency’s leadership approach by integrating thoughtful practices into your daily routines and organizational culture. Key Takeaways Darcy Luoma explains the “Thoughtfully Fit" framework, emphasizing self-awareness, agility, self-management, and building stronger interpersonal relationships.  Our conversation provides practical tips for integrating the "Thoughtfully Fit" principles into your daily leadership practices. These tips help leaders at all levels foster a more thoughtful and practical approach to managing teams. She also highlights the broader implications of adopting this mindset, including personal growth and a more fulfilling professional life. By focusing on thoughtful practices, leaders can achieve a balance that enhances their personal and organizational success. Leaders can improve decision-making, adaptability, and team dynamics by reflecting on their actions and fostering a collaborative environment. More about  Darcy Luoma Visit her Website - darcyluoma.com/ Check out her LinkedIn - linkedin.com/in/darcyluoma/ Grab a copy of Thoughtfully Fit: Your Training Plan for Life and Business Success - amzn.to/3RpeLNp

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Doug Davidoff, the founder and CEO of Lift Enablement and the author of The Revenue Acceleration Framework. Dough Davidoff brings over 20 years of experience advising small and mid-market companies focused on significant growth. Known for his no-nonsense approach, he combines real-world research with systems design to develop effective business and growth strategies. In our conversation, Doug Davidoff defined the concept of hypothesis-driven growth and explained how businesses can leverage this approach to turn data into revenue. Key Takeaways Dough Davidoff emphasizes the importance of hypothesis-driven growth, where businesses form hypotheses, test them, and learn from the outcomes to make data-driven decisions. He distinguishes between speed and velocity, highlighting that true progress comes from moving in the right direction. A strong Rev Ops function is crucial for optimizing revenue generation, enabling marketing, sales, and customer success teams to work cohesively. While embracing organizational silos, he stresses the need for proper context and communication. Companies can use well-designed frameworks to align strategies across departments, ensuring consistent and scalable business growth.   If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts More About Doug Davidoff: Connect with Doug Davidoff on LinkedIn - linkedin.com/in/doug-davidoff-76396b1/ Visit his Website - liftenablement.com/ Grab a Copy of The Revenue Acceleration Framework: A Proven Roadmap to Transform and Dynamically Grow Your Business - amzn.to/45BVkqJ  

In this episode of the Duct Tape Marketing Podcast, I interviewed Stephanie Sammons, a certified financial planner and accomplished singer-songwriter. Sammons shares her unique journey, from a successful career in financial advisory to embracing her passion for music. Her story exemplifies how following one's passion can lead to unexpected synergies and a more fulfilling professional life. Key Takeaways Stephanie Sammons shares her journey of embracing her “passion” (as most people in the industry detest calling it) for music alongside her financial planning career, highlighting the courage needed to pursue dreams at any age. She discusses balancing her dual careers, the transferable skills between financial planning and songwriting, and the importance of community support in both fields. She emphasizes creating space for creativity through daily routines, illustrating how integrating passion into professional life can lead to a more fulfilling and enriched career. More About Stephanie Sammons Check out her Professional Website - https://sammonswealth.com/ Listen to Time and Evolution - https://stephaniesammons.com/ Follow her on LinkedIn - https://www.linkedin.com/in/stephaniesammons/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this Duct Tape Marketing Podcast episode, I interviewed Shannon Susko, a strategic business coach and author renowned for her innovative Metronomics framework. Her expertise lies in transforming businesses through her unique growth operating system, helping leaders achieve sustainable growth and balance. Beginning with the Metronome effect, in our conversation, Shannon Susko reveals how the Metronomics framework can revolutionize the way CEOs and leadership teams approach growth, strategy, and execution.   Key Takeaways Like a Metronome, the CEO sets the speed of things. Shannon Susko’s "Metronomics Framework" transforms businesses by bridging the gap between strategy and execution, emphasizing the role of CEOs as consistent leaders and fostering cohesive, accountable leadership teams. This growth operating system focuses on setting long-term visions, breaking them into short-term goals, and utilizing a behavioral accountability platform to maintain team alignment and productivity. By navigating the three growth phases—foundation, momentum, and compounding—Metronomics ensures sustainable growth and a balanced, enjoyable work environment. More About Shannon Susko: Connect with Shannon Susko on LinkedIn -linkedin.com/in/shannonbyrnesusko/ Visit Shannon's Website - metronomics.com Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then let me know what you loved most about the episode.

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Matt Beane, an assistant professor in the Technology Management Department at the University of California, Santa Barbara, and a digital fellow with Stanford’s Digital Economy Lab and MIT’s Institute for Digital Economy. He conducts field research on the future of work involving robots and AI, exploring how these technologies reshape skill development and training in various industries. His latest book, “The Skill Code: How to Save Human Ability in an Age of Intelligent Machines," breaks down the significant shifts in how skills are acquired in the modern workforce.   Key Takeaways Matt Beane explains that traditional skill development is becoming obsolete due to advanced technologies, impacting hands-on experience across various industries. In fields like robotic surgery, policing, investment banking, and bomb disposal, intelligent systems enable experts to work independently, disrupting the apprenticeship model. Organizations must adapt training methods to ensure practical skill acquisition by creating structured learning environments where novices engage with new technologies. By asking better questions and fostering a culture of continuous improvement, businesses can effectively integrate AI and robotics into training programs while maintaining high professional standards.   More About Matt Beane: Connect with Matt Beane on LinkedIn - linkedin.com/in/mattbeane/ Visit his Website - mattbeane.com/ Read the first chapter of The Skill Code - ducttapemarketing.mattbeane.com/   If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Mikael Dia, a digital marketing expert and founder of Funnelytics. Through Funnelytics, Mikael Dia revolutionizes the way marketers optimize their strategies. He simplifies complex marketing concepts, making it easier for businesses to understand and enhance their customer journeys. In this episode, we unravel the evolution of marketing funnels as he offers practical techniques to increase conversions.   Key Takeaways Marketing Funnels or the Customer Journey? The concept of Marketing Funnels lies in viewing them as dynamic customer journeys rather than static paths. Mikael Dia explains that marketing funnels have evolved into orchestrated journeys that guide potential customers from awareness to conversion and beyond. He emphasizes the importance of continuously optimizing and testing your funnels, advising against the common misconception that a funnel is a one-time setup; you dust your palms, and that’s it. Regular analysis and adjustments are essential to improve performance and adapt to changing market conditions. Furthermore, Segmenting your audience is crucial for effective funnel optimization. Mikael Dia suggests that businesses collect and analyze data to identify their ideal customers, tailoring their approaches to meet specific needs and behaviors better. Utilizing the right tools, like Funnelytics, can significantly enhance this process by helping marketers visualize data, run experiments, and make data-driven decisions. Businesses can increase their conversion rates and create seamless, engaging customer journeys by focusing on continuous improvement and leveraging the right tools. More About Mikael Dia: Connect with Mikael Dia on LinkedIn - linkedin.com/in/mikaeldia/ Visit his Website - funnelytics.io/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Dr. Frederik Pferdt, the first Chief Innovation Evangelist at Google and a renowned expert on innovation and creativity. Frederik Pferdt helped shape one of the most fabled creative cultures in the world. He founded Google’s Innovation Lab, where he trained tens of thousands of Googlers to develop and experiment with cutting-edge ideas and taught ground-breaking classes on innovation and creativity at Stanford University for more than a decade. He has also worked with dozens of international government agencies, organizations, and businesses ranging from the United Nations to NASA to the NBA. His work has been highlighted in Fast Company, Harvard Business Manager, Der Spiegel, and BBC news, among many other media outlets. Dr. Pferdt shares his insights on how not just optimism but radical optimism can transform our relationship with the future, helping us create a world we want to live in.   Key Takeaways The key to thriving in an uncertain world lies in embracing radical optimism. He explains that radical optimism is about more than just seeing the glass as half full; it’s about looking for ways to fill the glass even further. By shifting our perspective (state of mind) to focus on possibilities and opportunities, we can transform challenges into chances for growth. Dr. Pferdt emphasizes the importance of changing our mindset to a "mind state" – a fluid, adaptable approach to thinking that can be adjusted based on immediate circumstances. This helps individuals become more resilient and proactive in the face of change, rather than being overwhelmed by it. He also highlights the role of compulsive curiosity in driving business innovation and personal growth. By continuously questioning and seeking to learn more about the world around us, we can stay ahead of changes and better prepare for the future. This curiosity, paired with unreserved openness to new ideas and experiences, can lead to unexpected and rewarding opportunities. In this episode, Dr. Pferdt offers practical advice on how to cultivate radical optimism and develop a future-ready mindset. He shares personal stories and examples from his work at Google and Stanford University, illustrating how these concepts can be applied in real-world scenarios to achieve remarkable results. Dr. Pferdt's insights provide valuable guidance for anyone looking to gain freedom from the fear of the future and thrive in an ever-changing world. By adopting a proactive approach to the future, we can create a future we desire, rather than waiting passively for it to unfold. More About Frederik Pferdt: Connect with Frederik Pferdt on LinkedIn - linkedin.com/in/fgpferdt/ Visit his Website  - linkedin.com/in/fgpferdt/ Grab a copy of What's Next Is Now: How to Live Future Ready -amzn.to/4bF8xRH Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Gina Bianchini, the CEO and founder of Mighty Networks, a community platform that leverages advanced technology and AI to connect people within community courses, events, and paid memberships. She shares her insights on how businesses can transform their approach by fostering engaging online communities, ultimately raising profits and enhancing member experiences. Key Takeaways According to Gina Bianchini, it all begins with "people magic" and how leveraging advanced software and AI can revolutionize online communities. She explains that the key to a thriving community is not the size but the quality of member connections. By focusing on building relationships between members, marketing agencies can create a self-sustaining network that becomes more valuable with each new member. She also emphasizes that an online community should help members achieve progress and build meaningful relationships. She shares that the most successful communities are those that address transitions in members' lives, such as starting a new job or moving to a new city, and provide support during these pivotal moments. This approach not only enhances member engagement but also boosts retention and revenue. In this episode, Gina Bianchini shares an enlightening case study for creating and maintaining vibrant online communities that drive growth and profitability. She also mentions the importance of having a clear purpose and using AI to facilitate introductions and interactions among members. This episode offers a unique solutions for businesses looking to harness the power of online communities to elevate their brand and achieve sustainable growth. More About Gina Bianchini: Connect with Gina Bianchini on LinkedIn - linkedin.com/in/ginabianchini/ Visit her Website  - mightynetworks.com/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Gumm, a marketing consultant and the Chief Marketing Officer (CMO) at Gilded Box, a luxury corporate gifting company. He has extensive experience in helping companies break open doors and build lasting relationships through personalized and thoughtful gifting strategies. Through his experience, he reveals the transformative potential of creative gifting in client acquisition, showcasing how agencies can stand out in a crowded market and foster strong, meaningful connections with their clients.   Key Takeaways Steve Gumm, CMO of Gilded Box, emphasizes the power of personalized gifting in marketing, demonstrating how businesses can effectively attract and retain clients through thoughtful and unique gift campaigns. The process involves understanding the client's needs and preferences, designing customized gifts that resonate on a personal level, and leveraging these gifts to build trust and open new opportunities. He explains that successful gifting campaigns are not about the monetary value of the gifts but the thought and personalization behind them. This approach creates memorable experiences that leave a lasting impact on clients, making them more likely to engage and maintain a long-term relationship with you: the business. This episode offers age-old wisdom for businesses looking to enhance their client acquisition efforts through the classic personalized gifting technique. More About Steve Gumm: Connect with Steve Gumm on LinkedIn - linkedin.com/company/gilded-box Visit his Website  -gildedbox.com/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Atiba de Souza, a celebrated marketer known for his expertise in video content and human connections. As the head of a video marketing agency for Doctors, Atiba de Souza combines his deep understanding of human relationships with cutting-edge marketing strategies. His entrepreneurial journey, which includes managing gyms, a bakery, and food service companies, provides him with a unique perspective on business and marketing. During our insightful conversation, we discussed the emerging concept of 'intelligent content splintering' and explored how repurposing video content can maximize your marketing efforts. Atiba de Souza shared his systematic approach to breaking down long-form videos into engaging short-form content that resonates with different audience segments. We also discussed the role of AI in enhancing the efficiency of content creation and repurposing, as well as the importance of authenticity in video marketing. Key Takeaways 'Splintering' is the new 'Repurposing'. Atiba de Souza emphasizes the transformative power of intelligent content splintering. He explains that understanding your audience's needs and preferences is crucial in identifying which parts of a long-form video will resonate with them. By focusing on these key segments, agencies can create impactful short-form content that drives engagement and builds trust. He also highlights the role of AI tools in streamlining the content repurposing process. These tools can assist in formatting and structuring content for various platforms, ensuring that the repurposed content maintains its relevance and appeal across different channels. However, he stresses that a deep understanding of content theory and strategy is essential for effectively utilizing AI. 'Authenticity' as he calls it. An overused but essential concept, is a central theme in his approach to video marketing. He believes that being genuine and relatable on camera is more important than striving for perfection. This authenticity helps build a strong connection with the audience, fostering trust and credibility. Finally, he underscores the importance of having a structured editorial calendar for content creation. By planning and batching video production, marketers can ensure a consistent flow of high-quality content that aligns with their overall marketing strategy. This approach not only simplifies the content creation process but also enhances its effectiveness in reaching and engaging the target audience. More About Atiba de Souza: Connect with Atiba de Souza on LinkedIn - linkedin.com/in/atibadesouza/ Visit his Website - clientattractionpros.com/

In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch, a leading global marketplace for business service providers. Think of it as Yelp for marketing agencies. Her extensive experience in marketing leadership at Clutch have provided innovative tricks into how verified reviews can transform agency success and drive growth. During our insightful conversation, we explored how Clutch connects buyers and sellers of business services and examined the importance of verified reviews in establishing trust and credibility in the B2B marketplace. In this episode, Katie Hollar shares compelling success stories and practical strategies for agencies to leverage reviews to attract ideal clients and enhance their reputation.   Key Takeaways Katie Hollar emphasizes the critical role of verified reviews in the B2B service sector. She notes that comprehensive and in-depth reviews help agencies differentiate themselves and build trust with potential clients. With an average review on Clutch stretching around 500 words long, every review reveals detailed insights into the client experience, project deliverables, and outcomes. She discusses the growing trend towards strategic marketing services and the increasing demand for agencies that offer more than just tactical solutions. Verified reviews play a crucial role in showcasing an agency’s ability to deliver strategic value, helping them move from being seen as mere vendors or trend-chasers to trusted advisors. Moreover, she points out that responding to both positive and negative reviews is vital for agencies. Engaging with reviews demonstrates transparency and a commitment to client satisfaction, which can significantly influence prospective clients' decision-making processes. Katie Hollar's insights underscore the power of verified reviews in shaping an agency's success, highlighting that authenticity and detailed feedback are key to building a strong and credible online presence. More About Katie Hollar Connect with Katie Hollar on LinkedIn - linkedin.com/in/katiehollar/ Visit her Website - clutch.co/   Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers' biggest pain points in distribution, reach, and audience engagement. Jonathan Gandolf's career has spanned craft beer to digital marketing, leading to his current venture which is often described as the "Spotify for B2B content." During our insightful conversation, we delved into the ever-evolving landscape of content marketing, focusing on the contentious debate between gated and ungated content. Gandolf shared valuable insights from his extensive experience, providing actionable strategies for how businesses can effectively use content to engage their audience and drive conversions. Key Takeaways Jonathan Gandolf emphasizes that content must educate and entertain to build trust and engagement, noting that ungated content is 26% more engaging than gated content. He highlights AI's role in enhancing content creation and distribution efficiencies, while also underscoring the irreplaceable value of human experience and wisdom. Although Gandolf sees strategic value in occasionally gating content to provide customized experiences, he advocates primarily for ungated content to attract genuine audience interaction. More About Jonathan Gandolf: Connect with Jonathan Gandolf on LinkedIn - linkedin.com/in/jonathan-gandolf/ Visit his Website - thejuicehq.com/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Josh Elledge, a U.S. Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. He also started SavingsAngel.com which has grossed more than $6 million in sales with zero paid ads. Josh Elledge is a keynote speaker, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country.  During our, dare I say Meta conversation, we uncovered the transformative power of podcasting for businesses, focusing on how it can be a game-changer for networking and lead generation. A long time of the duct tape marketing podcast and leader in the industry itself, Elledge loans his experience, providing actionable strategies for how small business owners can leverage podcasting to boost business growth and establish strong industry connections.   Key Takeaways Josh Elledge emphasizes how podcasting makes an age-old powerful tool for networking and lead generation, highlighting the importance of interviewing industry leaders to build valuable relationships. He advises creating valuable, audience-centric content to attract and convert listeners into potential leads, stressing consistency and authenticity. Josh Elledge also shares strategies for monetizing podcasts, including sponsorships and affiliate marketing, tailored to your audience/consumers' needs to ensure profitability while delivering value.   More About Josh Elledge: Connect with Josh Elledge on LinkedIn - linkedin.com/in/joshelledge/ Visit his Website - upmyinfluence.com/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Terri Sjodin, a seasoned expert in public speaking and sales presentations. As the principal and founder of Sjodin Communications, Sjodin has spent over 25 years coaching Fortune 500 companies, industry associations, and even members of Congress on how to refine their presentation skills. During our conversation, we broke down the top three points in her latest book, "Presentation Ready," which identifies and addresses the most common mistakes made in sales presentations. Sjodin’s research-backed insights aim to help professionals elevate their presentation game, ensuring they engage their audience and drive conversions effectively.   Key Takeaways "Deliver Presentations not Speeches...Polish comes from practice, but charisma comes from certainty". Terri Sjodin highlights several critical aspects for delivering successful sales presentations: structure your message persuasively with clear arguments and storytelling, avoid the pitfall of winging it by thoroughly preparing, engage your audience to prevent boredom, close with a strong call to action, and adapt your approach to different presentation platforms. Drawing examples like actress Merly Streep's effortless performances she nails on the necessity of practice, practice, practice! Don't just conclude, close, don't just be informed, learn to persuade and never wing it. By addressing these common pitfalls, professionals can significantly enhance their presentations, ensuring they are engaging and effective. More About Terri Sjodin: Connect with Terri Sjodin on LinkedIn -linkedin.com/in/terrisjodin/ Visit her Website - sjodincommunications.com/ Check out her book Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes  - amzn.to/3UKJqFU Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Chris Martinez, a dynamic entrepreneur who transformed his struggling startup into a thriving multimillion-dollar agency. Chris Martinez is the CEO and founder of DUDEAgency.io, a business he grew from scratch into a multimillion-dollar success, earning accolades such as the Stevie Award for Minority-Owned Business of the Year and a Silver Medal for Most Innovative Company Under 100 Employees. He oversees operations in the U.S. and Mexico and hosts the popular podcast Operation Agency Freedom, which focuses on marketing and entrepreneurship. His remarkable journey highlights the power of strategic pivots and the importance of embracing change to achieve business success.   Key Takeaways Chris Martinez's journey underscores the importance of strategic pivots, understanding customer needs, leveraging technology, building a strong team, and continuous learning. By pivoting to a specialized niche, he aligned his services with client demands, enhancing efficiency and scalability through technology. "We see agencies that are really good at lead generation, for example, they can make that phone ring, but if they're not good at managing the relationship with the customer is going to leave." According to him; a dedicated team and positive culture were pivotal, alongside staying adaptable and informed in a technologically driven world. More About Chris Martinez: Connect with Chris Martinez on LinkedIn -linkedin.com/company/dude-agency/ Visit his Website - dudeagency.io/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Caroline Crewe, an expert on pricing strategies for businesses. Crewe's extensive background includes earning an MBA, completing pricing courses at MIT, and nearly a decade of hands-on experience in the field. Her journey into pricing expertise began with her own business challenges, leading her to understand that pricing is a crucial lever for boosting revenue. In this episode, we uncover the common pricing mistakes businesses make and how to develop confidence in your pricing to stop undercutting competitors and start profiting.   Key Takeaways With years of experience in pricing strategy, Caroline Crewe shares her insights into overcoming common pricing obstacles. She emphasizes the importance of not blindly copying competitors' prices, as this can lead to underpricing and lost revenue. Crewe points out that many businesses fall into the trap of a one-size-fits-all pricing approach, which fails to capture the varying willingness to pay and perceived value among different customers. One of the critical strategies discussed is moving away from cost-plus pricing, which focuses on covering costs plus a desired profit margin. Crewe argues that this approach limits profitability and does not align with customer perceptions of value. Instead, she advocates for value-based pricing, which considers the benefits and outcomes the customer receives. By implementing these strategies, businesses can gain the confidence to set prices that reflect their true value, avoid the pitfalls of undercutting, and achieve greater profitability.  

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Patton Gleason, the founder and CEO of Relay Goods. With over 20 years of experience in the outdoor and run specialty industry, Gleason has deep expertise in physical retail, e-commerce, logistics, and operations. Relay Goods offers industry-leading solutions that help brands and retailers maximize the value of excess surplus and returned inventory. Through his insights and experience, Gleason reveals the transformative potential of re-commerce for retail businesses, turning what was once considered a loss into a significant revenue stream, while effectively preventing waste.   Key Takeaways Patton Gleason, CEO of Relay Goods, emphasizes the role of the concept that is: re-commerce in modern retail, highlighting how businesses can effectively manage and profit from returned inventory. The process entails implementing smart inventory solutions and leveraging a specialized marketplace for high-quality returns. Retailers can now transform potential losses into substantial gains, as Gleason's insights underscore the importance of adopting a zero-waste supply chain approach, therefore minimizing waste and maximizing profitability. This episode provides valuable strategies for retailers and partners in defending their revenue and enhancing sustainability. More About Patton Gleason: Connect with Patton Gleason on LinkedIn - linkedin.com/in/pattongleason/ Visit his Website - relaygoods.com If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts  

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Maisie Ganzler, the go-to expert on how companies can make positive change in supply chains and other entrenched systems. Ganzler has been featured in leading media outlets, including The New York Times, The Wall Street Journal, NPR, Fast Company, and Bloomberg. She is also the author of "You Can't Market Manure at Lunchtime and Other Lessons from the Food Industry for Creating a More Sustainable Company." Throughout this episode, we discuss the complexities of implementing sustainable business practices and how companies can authentically integrate these practices into their operations and marketing strategies. Key Takeaways With over 30 years of experience at Bon Appetit Management Company as Chief Strategy and Brand Officer, Maisie Ganzler shares her insights into the practicalities of sustainability. She emphasizes the importance of defining sustainability specific to one's industry, advocating for a tailored approach that resonates with both internal stakeholders and customers. Through real-world examples, such as the challenges faced by industrial hog operations, Ganzler highlights the significance of firsthand experiences in driving genuine change. Ganzler also discusses the critical role of authenticity and personal passion in sustainability efforts. She warns against superficial commitments driven solely by market trends, underscoring the need for sincere and strategic initiatives that align with a company's core values and operational capabilities. Additionally, Ganzler introduces the concept of the Circle of Responsibility Matrix, a tool used to track and manage sustainability commitments, ensuring continuous progress and adaptation in the face of changing circumstances. By integrating these insights, businesses can navigate the intersection of profitability and sustainability, making meaningful changes that benefit the environment, society, and their bottom line. Connect with Maisie Ganzler on LinkedIn - linkedin.com/in/maisie-ganzler/ Grab a copy of You Can't Market Manure at Lunchtime: And Other Lessons from the Food Industry for Creating a More Sustainable Company - amazon.com/You-Cant-Market-Manure-Lunchtime/dp/1647825679/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Larry Tim, founder and CEO of Customers.AI - a first party, website visitor identification and remarketing pixel. Also founder of WordStream - provider of Google and Facebook ad management software for tens of thousands of customers globally. Through his insights and experience, Larry reveals the future of ad targeting and the role of remarketing in the post third party data era.   Key Takeaways Larry Tim, CEO of Customers AI, emphasizes the evolving landscape of remarketing, highlighting the importance of leveraging first-party data and adapting to changes in privacy regulations. By embracing tools like Customers AI and prioritizing transparent data practices, businesses can navigate privacy concerns while driving effective remarketing campaigns. Larry's insights underscore the significance of staying proactive and leveraging innovative technologies like AI to connect with audiences in today's dynamic marketing environment.   More About Larry Kim: Connect with Larry Kim on LinkedIn - linkedin.com/in/larrykim/ Visit his Website  -customers.ai/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Christian Brim. Through his extensive experience as a certified public accountant and certified management accountant, Christian Brim has gained profound insights into the intersection of creativity and profitability for entrepreneurs. In this episode, we cover the unique challenges faced by creative entrepreneurs and explore tailored solutions to help them thrive in their businesses without having to sacrifice passion for financial success.   Key Takeaways With over 25 years of working with small businesses to grow their businesses profitably Christian Brim is experienced in the unique mindset of creative entrepreneurs, emphasizing the importance of embracing profitability as not just essential to creative endeavors but also, honorable. Through the Three-Pronged Decision concept, he highlights the necessity of aligning market needs, profitability, and personal passion for success. Christian guides creative minds in implementing the Profit First framework to prioritize profitability while ensuring financial stability. He also underscores the significance of value pricing as a strategy to maximize earnings. By integrating these insights, creative entrepreneurs can overcome financial challenges, unlock their full potential, and thrive in their unique ventures.   More About Christian Brim: Connect with Christian Brim on LinkedIn - linkedin.com/in/christianbrim/ Visit his Website  - christianbrim.com/profit-first-for-creatives/ For follow up questions and a special offer - coregroupus.com/dtm-podcast

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Young. Through his extensive research and exploration into the science of learning, Scott Young has uncovered fascinating insights into how individuals can master the art of acquiring new skills effectively. In this episode we cover the core principles of learning and how they can be applied in various contexts, from mastering video games like Tetris in navigating paths to mastery.   Key Takeaways Scott Young sheds light on the science of learning, emphasizing the importance of optimizing cognitive load, embracing the value of copying, leveraging teaching as a tool for deepening understanding, drawing parallels between retro gaming and the learning processes of today to access best practices, By incorporating these insights into your learning journey, you can unlock your full potential and achieve mastery in your business or any domain they choose to pursue.   If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Alan Dibb. Through his extensive experience as a rebellious marketer and serial entrepreneur, Alan Dibb has spearheaded a revolutionary approach to marketing known as Lean Marketing. In our conversation, Alan delves into the core principles of Lean Marketing and how it can transform the way businesses connect with their audience in today's saturated landscape. Key Takeaways Alan Dibb, an expert in Lean Marketing, emphasizes the importance of crafting a compelling message that resonates with audiences to cut through the clutter of today's saturated marketing landscape. By infusing personality and entertainment into marketing efforts, businesses can capture attention and foster genuine connections. Adapting to evolving consumer behaviors and leveraging tools like AI are crucial for staying ahead in the dynamic marketing landscape, where brand equity and delivering value play pivotal roles in driving business success. More About Allan Dib: Connect with Allan Dib on LinkedIn - linkedin.com/in/allandib/ Visit his Website  - leanmarketing.com/  

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Dale Bertrand, an SEO specialist with over two decades of experience working with Fortune 500 companies and startups globally. Dale has spoken at industry conferences, led corporate training events, and serves as an entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization. Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. From understanding the 'dark web' to proven strategies in repurposing content.   Key Takeaways In this episode you'll learn: 1. The Impact of AI on Search Engines: Discover how artificial intelligence is reshaping search engines and consumer search behavior. 2. Strategies for SEO Success: Learn actionable strategies to navigate the changing landscape of SEO and stay ahead of the competition. 3. Understanding Consumer Search Behavior: Gain insights into how consumer search behavior is evolving and what it means for your SEO efforts. 4. Crafting Destination Content: Explore the concept of destination content and how it can drive engagement and conversions in the age of AI-powered search. 5. Future-proofing Your SEO: Get tips on future-proofing your SEO strategies to ensure long-term success in the dynamic world of search engines. By implementing these strategies, businesses can effectively navigate the new era of SEO and capitalize on emerging opportunities to enhance their online presence and drive growth. More About Dale Bertrand: Connect with Dale Bertrand on LinkedIn - linkedin.com/in/dalebertrand/ Visit his Website  - fireandspark.com/ This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

In this episode of the Duct Tape Marketing Podcast, I interviewed Michele Lin. Michele is the founder of Mantis Research, where she helps marketers conduct and publish compelling original research. With her expertise in leveraging data to drive impactful narratives, Michelle shares valuable insights on how to craft compelling stories from original research. Key Takeaways Learn all about the the transformative power of original research in content marketing, with an emphasis on its role in establishing credibility and trust. I and Michele highlight the process of crafting data-driven stories, from defining research objectives to repurposing findings across various channels for maximum impact. By leveraging original research, marketers can optimize search engine visibility, attract backlinks, and position themselves as authoritative voices in their industries, driving deeper engagement and meaningful impact through their content. More About Michele Linn: Connect with Michele Linn on LinkedIn - linkedin.com/in/michelelinn/ Visit her Website  - mantisresearch.com/ This episode of The Duct Tape Marketing Podcast is brought to you by Porkbun. Go to http://porkbun.com/DuctTapeMarketing24 to get a .BIO domain name for your link in bio page for less than $3 at Porkbun today. If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Paul Cheek, a serial tech-preneur, educator, and software engineer. Paul is also a senior lecturer at the Massachusetts Institute of Technology in the MIT Sloan School of Management and the co-founder of Oceanworks. Our discussion covers the intricacies of entrepreneurship, focusing on the 15 tactics outlined in his latest book, "Disciplined Entrepreneurship Startup Tactics".   Key Takeaways In this episode you learn: The importance of structured goal setting a disciplined approach to business Market testing for product validation Effective marketing and sales tactics, and strategies for overcoming fear and uncertainty. By implementing these tactics, aspiring entrepreneurs can navigate the challenges of entrepreneurship with confidence and drive their ventures toward success.   More About Paul Cheek: Connect with Paul Cheek on LinkedIn Visit his Website   

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Wetzler. Jeff Wetzler, co-CEO of Transcend, is on a mission to transform learning opportunities by blending leadership experiences from business and education. With a quarter-century quest under his belt, he's pioneered innovative approaches to leadership. His latest endeavor revolves around tapping into the hidden wisdom of those around us, exploring unexpected breakthroughs in leadership and life. In this conversation, Jeff unpacks the ASK approach, a framework designed to elevate organizational communication for deeper insights. Key Takeaways Jeff Wetzler, co-CEO of Transcend, introduces the ASK approach, a framework aimed at elevating organizational communication, by fostering curiosity, creating safe spaces, posing quality questions, listening actively, and reflecting on learnings, individuals can unlock the power of curiosity for enhanced collaboration and growth.   More About Jeff Wetzler: Connect with Jeff Wetzler on LinkedIn - linkedin.com/in/jeff-wetzler-9ba3824/ Visit his Website  - askapproach.com/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Mandi Ellefson. Through her company “Hands-Off CEO”, she rescues agency owners from the daily grind, transforming million-dollar agencies into self-sustaining enterprises. With her expertise, she's boosted hundreds of agencies to millions in revenue, attracting premium clients willing to pay 50-600% fees. As a former business exit advisor, she crafts exit strategies, adding up to five figures to clients’ net profit monthly so they can focus on growth. She shares her wisdom as a published author of “The Hands-Off CEO: Triple Your Fees and Profitably Scale an Exceptional Consulting Agency that Grows Without You” and host of the Hands-Off CEO Podcast, helping consulting agencies triple fees and scale without less reliance on the CEO.   Key Takeaways Mandi Ellefson, founder of Hands-off CEO, shares her journey from overwhelming debt to multimillionaire status by transforming consulting agencies into self-sustaining enterprises. She stresses the importance of building systems that allow businesses to thrive without the constant presence of the CEO. Mandi distinguishes between growth and scale, highlighting the need to create capacity and systems for consistent results. She advocates for productizing services based on outcomes and emphasizes the mindset shift required to embrace delegation and empower teams. For actionable insights and Mandi's scalability checklist, visit hands off ceo.com.   More About Mandi Ellefson: Connect with Mandi on LinkedIn Visit her Website  This episode of The Duct Tape Marketing Podcast is brought to you by Porkbun. Go to http://porkbun.com/DuctTapeMarketing24 to get a .BIO domain name for your link in bio page for less than $3 at Porkbun today. If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Coyle, the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. We discuss the intricate balance between leveraging AI technology and harnessing human expertise to create authentic content in today's digital landscape.   Key Takeaways Jeff Coyle emphasizes the importance of blending AI capabilities with human expertise to create authentic content. While AI tools offer efficiency, they continue to lack the 'personal touch' and nuanced understanding that human expertise provides. By infusing personal anecdotes, brand tone, and subject matter expertise into AI-generated content, businesses can craft compelling narratives that resonate with their audience. Striking the right balance between AI magic and human creativity is crucial for achieving authenticity and differentiation in content creation. Ultimately, by leveraging both AI technology and human expertise, businesses can unlock new levels of creativity, efficiency, and effectiveness in their content strategies. More About Jeff Coyle: Connect with Jeff Coyle on LinkedIn - linkedin.com/in/jeffcoyle Visit his Website  - marketmuse.com/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Brendan Keegan, a seasoned executive with over three decades of experience in leadership and innovation. Brendan is also the author of the book "The FUD Factor: Overcoming Fear, Uncertainty, and Doubt to Achieve the Impossible." Our conversation delved into the profound impact of fear, uncertainty, and doubt (FUD) on leadership and how mastering these emotions can shape the trajectory of businesses and individuals alike.   Key Takeaways Brendan Keegan emphasizes the transformative power of addressing fear, uncertainty, and doubt (FUD) in leadership. By embracing failure as a learning opportunity, fostering a culture of fearless leadership, and developing emotional intelligence, leaders can overcome mindset barriers and drive growth. Strategies for overcoming FUD include encouraging open communication, setting clear goals, and celebrating successes, ultimately empowering individuals and organizations to achieve greater efficiency, effectiveness, and success. More About Brendan Keegan: Connect with Brendan on LinkedIn - linkedin.com/in/brendanpkeegan/ Visit his Website  - brendanpkeegan.com/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Dave Kerpen, a seasoned entrepreneur and New York Times bestselling author with a passion for effective leadership and delegation. Dave and I uncover the transformative power of delegation, shedding light on how mastering this skill can revolutionize both your business and personal life.   Key Takeaways Dave Kerpen emphasizes that delegation is a transformative skill that empowers individuals and organizations to achieve greater efficiency, effectiveness, and work-life balance. Overcoming mindset barriers such as fear and distrust is crucial, as is following a structured approach like the Five Cs of Delegation: Choose the right person, Communicate clearly, Coach for success, Check in regularly, and Celebrate achievements. By mastering delegation, individuals can unlock exponential growth opportunities for their businesses while prioritizing meaningful experiences in their personal lives.   More About Dave Kerpen: Connect with Dave on LinkedIn - linkedin.com/in/davekerpen/ Visit his Website  - davekerpen.com/ Grab a copy of Get Over Yourself - davekerpen.com/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Dr. Ruth Gotian, an esteemed expert in mentorship and leadership development. Dr. Gotian is the Chief Learning Officer and associate professor of education in anesthesiology at Weill Cornell Medicine. She is hailed by nature, Wall Street Journal, and Columbia University as a globally recognized expert in mentorship. Dr. Gotian sheds light on the transformative power of mentorship, emphasizing its significance in personal and professional growth, especially for women and systemically disadvantaged members of society. She shares invaluable insights into effective mentorship strategies and the difference between mentors and tor-mentors, drawing from her extensive experience in mentoring leaders across various industries.   Key Takeaways "In every profession, which is those who are mentored out earn and outperform those who are not". Dr. Gotian underscores the transformative power of mentorship, emphasizing its critical role in personal and professional growth for both Mentor and Mentee. Effective mentorship techniques, such as active listening and fostering strong relationships, form the foundation of successful mentorship dynamics. By creating a culture of mentorship at work and seeking diverse mentorship experiences, individuals and organizations can unlock their full potential, drive innovation, and thrive in today's competitive business landscape.   More About Dr. Ruth Gotian: Connect with Ruth on LinkedIn - linkedin.com/in/rgotian/ Visit her Website  - ruthgotian.com/ Grab a copy of Mentoring: A Complete Guide to Effective Mentoring - pearson.com/en-us/subject-catalog/p/mentoring/P200000010484/9781292726687?tab=table-of-contents If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Martin Gonzalez, a seasoned expert in startup dynamics and co-author of "The Bonfire Moment: Bring Your Team Together to Solve the Hardest Problems Startups Face." Martin Gonzalez is the creator of Google’s Effective Founders Project, a global research program that decodes the factors that enable startup founders to succeed. He also works closely with Google’s engineering and research leaders on org design, leadership and culture challenges. Martin is a frequent lecturer at Stanford, Wharton and INSEAD, and has advised leaders across the Americas, Europe, Africa and Asia. He studied organizational psychology and behavioral science at Columbia University and the London School of Economics. Martin shares invaluable insights into transforming startup challenges by revolutionizing team dynamics through a powerful workshop known as the Bonfire Moment.   Key Takeaways Martin Gonzalez highlights the critical need for startups to address people issues early on, citing the Bonfire Moment workshop as a powerful tool for transforming team dynamics. By fostering open communication, self-reflection, and conflict resolution, startups can establish a healthy culture conducive to sustained growth. Implementing the Bonfire Moment workshop proactively enables startups to mitigate risks, promote collaboration, and optimize team performance, ultimately positioning them for success in today's competitive landscape. If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Stratten. President of UnMarketing. Scott Stratten has Co-Authored 6 best-selling business books with his business partner and wife Alison and was formerly a music industry marketer, National Sales Training Manager, and a College Professor. They ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption. UnLeadership: Make Building Relationships Your Business.   Key Takeaways In this riveting episode Scott Stratten discusses the concept of Unleadership. A sequel to their practical and effective ideas on Unmarketing. Drawing from their four-page chapters book, Scott compares leadership to culture as it continues to be made of the unseen "everyday stuff", as opposed to what you can make a picture out of such as: a person addressing a team of individuals. Beginning with a dose of self-awareness and the fact that "you don't know what it's like to work for you". Scott challenges leaders to define what a 'job' really is and to question what they consider 'insurbordination' in the workplace, touching on the other side of the coin: the overused, misused phrase 'we are a family' when referring to the business, and many other overlooked yet relatable pointers in building professional and empathetic subordinate relationships required to achieve set company goals and build a culture that is understood even at the very top of the organisational structure.   More About Scott Stratten: Connect with Scott on LinkedIn - linkedin.com/in/unmarketing/ Visit their Website - unmarketing.com/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Dubé, a seasoned entrepreneur and co-founder of Image One. A visionary and CEO of The 10 Disciplines for Managing and Maximizing Your Energy, and cofounder and podcast host of Entrepreneurial Leap. He is also the author of donothing, host of the Do Nothing retreat, and host of the Leading with Genuine Care podcast. From selling Blow pops in high school to building successful businesses, through his work, Rob challenges business leaders and entrepreneurs to look inward with mindfulness and meditation by sharing his own mindful leadership journey. Co-authored with Gino Wickman “Shine: How Looking Inward Is the Key to Unlocking True Entrepreneurial Freedom”    Key Takeaways Join Rob Dubé as he shares insights into the profound impact of inner work on entrepreneurial success. Explore how personal growth and self-awareness can transform leadership effectiveness and organizational culture. Discover the importance of saying no often, embracing authenticity, and cultivating stillness in a fast-paced world. Rob's experiences highlight the significance of understanding oneself deeply to lead with clarity, purpose, and resilience. Unlock the silent power of entrepreneurial self-exploration and embark on a journey of growth, fulfillment, and sustainable success in both business and life.   If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts More About Rob Dubé: Connect with Rob on LinkedIn - linkedin.com/in/robdube/ Visit his Website - the10disciplines.com/ Grab a copy of Shine: How Looking Inward Is the Key to Unlocking True Entrepreneurial Freedom - amzn.to/47OxtU0

In this episode of the Duct Tape Marketing Podcast, I interviewed Tim Brown, founder of Hook Agency, a leading SEO and web design firm specializing in home service businesses such as roofing companies, HVAC, and plumbing services. Tim shares his expertise on the ever-evolving world of SEO, shedding light on the crucial components that contribute to successful online visibility and rankings. Key Takeaways Tim Brown underscores the pivotal role of quality content and strong backlinks in SEO success, emphasizing the importance of creating original, engaging content tailored to the audience's needs while acquiring reputable backlinks. Additionally, he highlights the power of persuasive messaging and consistent collaboration between teams to drive engagement and conversions. By leveraging technology while maintaining a human touch, businesses can optimize their SEO efforts and achieve sustained growth in today's competitive digital landscape. More About Tim Brown: Connect with Ian on LinkedIn - linkedin.com/in/tim-brown-%F0%9F%AA%9D-3160bb35/ Visit his Website - hookagency.com/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Mar 31,2024. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!  

In this episode of the Duct Tape Marketing Podcast, I interviewed Andy Molinsky, a distinguished professor at Brandeis University's International Business School. With a Ph.D. in organizational behavior and a master's in psychology from Harvard University, Andy is renowned for his expertise in cross-cultural communication and global workplace dynamics. His research and writing has been featured in Harvard Business Review, Inc. Magazine, Psychology Today, the Financial Times, the New York Times, and the Wall Street Journal and his latest book Forging Bonds in a Global Workforce: Build Rapport, Camaraderie, and Optimal Performance No Matter the Time Zone. Key Takeaways Join Andy Molinsky as he navigates the complexities of global relationships, emphasizing the pivotal role of cultural understanding in fostering effective collaboration across time zones. Through genuine curiosity and respect for cultural differences, individuals can transcend barriers and cultivate authentic connections. Andy highlights the importance of making informed first impressions, navigating small talk nuances, and addressing hidden biases to foster mutual understanding. By integrating cultural awareness into business practices, particularly in distributed teams, organizations can promote inclusivity and harness the power of diverse perspectives for enhanced collaboration and resilience in today's globalized world. More About Andy Molinsky: Connect with Andy on LinkedIn - linkedin.com/in/andymolinsky/ Visit his Website - andymolinsky.com/ Grab a copy of Forging Bonds in a Global Workforce: Build Rapport, Camaraderie, and Optimal Performance No Matter the Time Zone - amzn.to/3Pl7xZX  

In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. This episode is a must-listen for business owners, marketing professionals, and consultants seeking a game-changing approach to business growth. Key Takeaways: I explore the game-changing concept of Fractional Chief Marketing Officers (CMOs), highlighting its cost-effectiveness compared to traditional hires. Emphasizing the importance of leading with strategy, I challenge the conventional project-based approach to marketing, advocating for a transformative focus on strategic direction. By intentionally evolving the customer journey, businesses can position themselves for sustained growth in 2024 and beyond. Tune in to discover how embracing Fractional CMOs and prioritizing strategy-first methodologies can revolutionize your marketing approach and drive long-term success. Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Cox. Scott brings a wealth of experience in the ever-evolving world of sales and marketing, with a career spanning over a decade. Scott is best known for founding Social Reach in 2017, which is a marketing agency that caters to small business owners in varying industries. Today, he provides business coaching, where he helps business owners grow and scale their businesses from 6 to 7 figures by implementing the right systems and processes, as well incorporating Virtual Assistants.  Key Takeaways Scott shares insights into leveraging remote work for sustainable growth. He highlights the importance of embracing virtual teams, navigating growth challenges, and balancing automation with human interaction. Scott also discusses the potential of integrating AI technologies to enhance productivity and creativity. By building resilient businesses through remote work and technology, entrepreneurs can thrive in today's fast-paced world.   More About Scott Cox: Connect with Scott on LinkedIn - linkedin.com/in/scottacox/ Visit his Website - stxconsulting.co/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Ian Altman, renowned sales expert and author of "Same Side Selling." Ian grew his prior businesses from zero to over one billion dollars in value. He has since built a reputation for helping others build a culture of growth achieving remarkable results. For 5 years in a row, he has been recognized as one of the world’s top 30 Experts on Sales, and his Same Side Selling Academy is repeatedly rated one of the top 5 Sales Development Programs globally. Ian hosts the popular Same Side Selling Podcast and you can read hundreds of his articles in Forbes and Inc. In this episode, Ian shares invaluable insights into the essential components of a winning sales process. Key Takeaways With an emphasis on consistency, alignment between sales and marketing, and the wise utilization of technology, Ian Altman underscores the importance of a well-defined sales process. By implementing a common process and language, businesses can navigate meetings effectively, overcome common obstacles, and shift the focus from price to value. Collaboration between sales and marketing teams ensure a cohesive approach that attracts and engages ideal clients, while leveraging technology enhances efficiency without sacrificing the personal touch. With these strategies in place, businesses can achieve remarkable sales results consistently, driving growth and success in today's competitive market. More About Ian Altman: Connect with Ian on LinkedIn - linkedin.com/in/ianaltman/ Visit his Website - ianaltman.com/ Grab a copy of Same Side Selling - amazon.com/Same-Side-Selling-Approach-Barriers-Integrity/dp/1940858895   Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Amy Edmondson, the Novartis professor of leadership and management at the Harvard Business School. Renowned for her research on psychological safety and author of several acclaimed books, including The Fearless Organization, and the Science of Failing Well - winner of the 2023 Financial Times Business Book of the Year. Amy shares her insights on the science of failing well in entrepreneurship. Key Takeaways Amy Edmondson challenges the conventional view of failure, advocating for a shift towards intelligent risk-taking in entrepreneurship. By emphasizing the importance of clear goals, informed hypotheses, and systematic risk assessment, she guides listeners towards embracing failure as a catalyst for growth and innovation. Amy underscores the role of organizational leaders in cultivating a culture where intelligent risk-taking is encouraged and celebrated, empowering teams to experiment, learn, and adapt. Through reframing failure as a natural part of the entrepreneurial journey, Amy inspires aspiring entrepreneurs to navigate challenges with resilience and optimism, unlocking their full potential in today's dynamic business landscape. Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Hortense le Gentil, a world-renowned executive leadership coach, speaker, and author. With over 30 years of experience across various industries, including media consulting and advertising, Hortense guides CEOs and senior executives on their journey from hero leaders to human leaders. Key Takeaways Join Hortense le Gentil on a transformative journey as she discusses the evolution of leadership in today's world. Learn to identify and overcome mental obstacles, embrace authenticity and vulnerability, and lead with empathy. Gain actionable insights into unlocking your true leadership potential and thriving in both your personal and professional life. Whether you're a seasoned executive or an aspiring leader, Hortense's expertise will empower you to inspire and connect with others on a deeper level, driving sustainable growth and success in today's rapidly changing landscape. More About Hortense le Gentil: Connect with Hortense on LinkedIn - hortenselegentil.com/ Visit her Website - hortenselegentil.com/ Grab a copy of The Unlocked Leader in the website above Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts Learn more about your ad choices. Visit megaphone.fm/adchoices

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Corey Quinn, former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Corey is also the author of 'Anyone, Not Everyone,' a comprehensive guide for agency founders looking to move beyond founder-led sales. He is currently on a mission to empower 1,000 agencies to become vertical-market specialists, leveraging his extensive experience and insights. In this episode Corey provides a comprehensive blueprint for agency founders looking to transition from being generalists to specialists in their field, paving the way for vertical market domination and sustained growth. Key Takeaways Corey Quinn underscores the significance of vertical market specialization in transitioning from founder-led sales to scalable growth for agencies. By honing in on a specific vertical, founders can position themselves as experts, differentiate their services, and attract ideal clients. Corey outlines actionable steps for identifying the right market, validating its potential, and building relationships with key influencers. With a focus on long-term success, agencies can leverage vertical market specialization to achieve sustainable growth and dominance within their niche. More About Corey Quinn: Connect with Corey on LinkedIn - linkedin.com/in/coreyquinn/ Visit his website - coreyquinn.com/ Check out his Youtube - youtube.com/@coreyquinninc Get notified for the book launch of Anyone, Not Everyone - coreyquinn.com/anyone-not-everyone-book This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Mar 31,2024. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I uncover the intricate world of pricing for professional services. Pricing in the realm of professional services can often feel like a nebulous task, as unlike tangible products, services are intangible and the value they provide can vary greatly from client to client. Join me as we explore the secrets to unlocking premium pricing in professional services by crafting messages that sell solutions, not services. In this episode, you'll learn: 1. The importance of messaging: Before even considering pricing, it's crucial to nail down your messaging. Communicating the problem your services solve and how you uniquely understand your clients' challenges is the first step towards charging a premium. 2. Differentiation is key: Standing out in a crowded market isn't just about being different; it's about showcasing how your unique approach directly addresses your clients' pain points. 3. Building trust through personalized interactions: In today's competitive landscape, automated solutions are no longer enough. Clients crave personalized experiences and a deep sense of trust before committing to premium pricing. 4. Productized packages for long-term relationships: Offering productized packages not only simplifies your offerings for clients but also lays the foundation for long-term relationships built on trust and value delivery. 5. Embracing monthly recurring revenue: By focusing on solving specific problems for specific clients in a consistent and reliable manner, you can shift towards a scalable business model centered around monthly recurring revenue. These key takeaways provide actionable insights into the nuances of pricing professional services, empowering businesses to navigate this tricky landscape with confidence and clarity. Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Jason, the CEO of ActiveCampaign, a leading platform for intelligent marketing automation. A lifelong entrepreneur, Jason has been named to Crain’s Chicago Business 40 Under 40 list and was named EY’s Entrepreneur of the Year Midwest. He is a member of the Young Presidents’ Organization (YPO) and The Economic Club of Chicago. Jason also serves on the board of the Future Founders Foundation, a Chicago-based organization that empowers the next generation of business leaders and entrepreneurs. He is also a regular contributor to Fast Company and Forbes. Having founded ActiveCampaign as a means to fund his education, Jason pursued a degree in fine arts until shifting his focus entirely to growing the company. He is a self-taught software engineer and technologist. Our conversation dives deep into the challenges that businesses face when scaling up, offering valuable insights and strategies for navigating this crucial phase of growth.   Key Takeaways Jason emphasizes the importance of maintaining customer focus, embracing change, learning from failure, building a strong team, and staying true to your values when scaling a business. By prioritizing direct interaction with customers, fostering a culture of innovation, viewing setbacks as learning opportunities, investing in employee development, and upholding integrity and ethical conduct, businesses can navigate the challenges of growth and achieve sustainable success.   More About Jason Vandeboom: Connect with Jason on LinkedIn Visit ActiveCampaign Check out the Active Campaign Leap Year Extravaganza   Like this show? Click on over and give us a review on iTunes, please! Connect with John Jantsch on LinkedIn   This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Mar 31,2024. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization. Stephan is also a bestselling author, serial entrepreneur, and host of two popular podcasts, "Get Yourself Optimized" and "Marketing Speak." With a wealth of experience in the field, In this episode Stephan and I uncover the evolving landscape of SEO in the age of AI, sharing invaluable insights and strategies for success.   Key Takeaways Embark on a transformative journey with Stephan Spencer as he discusses the intersection of SEO and artificial intelligence. Learn how to leverage AI to optimize your website for search engines and stay ahead of the competition. Discover the importance of adapting traditional SEO tactics to accommodate the advancements in AI technology, from content creation to technical optimization. Unlock the secrets to mastering SEO in the age of AI, and position your business for sustainable growth and success in the digital realm. Whether you're a seasoned SEO professional or a business owner looking to enhance your online presence, Stephan's expertise will guide you towards achieving your goals in the ever-evolving world of search engine optimization in 2024. More About Stephan Spencer: Connect with Rob on LinkedIn Visit his Website Grab a copy of The fourth edition of The Art of SEO Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Lisa Mayer, an entrepreneur, philanthropist, and co-founder and CEO of Boss Beauties, a media and entertainment brand with roots in digital collectibles that inspires women and girls to be everything they want to be through impact programs, content, and consumer products.  With a mission to inspire women and girls worldwide, Lisa shares insights into the power of women's empowerment and the strategies for fostering it in today's world.   Key Takeaways Lisa Mayer, CEO of Boss Beauties, shares actionable strategies for women's empowerment in this episode. Drawing from her book: Boss Beauty: Inspiration to Be Everything You Want, we uncover embracing the fearless pursuit to cultivating confidence and kindness. In this girl powered episode listeners gain insights into the Boss Beauty mindset. Through mentorship and taking proactive steps towards empowerment, women and men can make a meaningful impact in their lives and communities. Join us on this transformative journey towards a brighter, and equal future for all. More About Lisa Mayer: Connect with Lisa on LinkedIn Connect with Lisa on Instagram Visit Boss Beauties Grab a copy of Boss Beauty: Inspiration to Be Everything You Want   Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Tony Martignetti, a leadership advisor, coach, bestselling author, podcast host, and speaker. With over 25 years of business and leadership experience, Tony brings a wealth of knowledge to the table. Our conversation dives into the intricacies of crafting a compelling leadership story, drawing inspiration from the metaphor of traditional campfire stories.   Key Takeaways Key Takeaways: Embark on a transformative journey with Tony Martignetti as he emphasizes the power of storytelling in crafting compelling leadership narratives. By overcoming self-limiting beliefs, fostering a culture of continuous learning, and embracing remote work dynamics, leaders can navigate challenges, drive innovation, and build resilient organizations. Tony's insights empower leaders to unlock their true potential, unite teams, and thrive in today's ever-evolving business landscape. More About Tony Martignetti: Connect with Tony on LinkedIn - linkedin.com/in/tonymartignett1/ Check out Inspired Purpose Partners - ipurposepartners.com/ Grab a copy of Campfire Lessons For Leaders: How Uncovering our Past Can Propel Us Forward - amzn.to/3UquWfF   Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Levin, a seasoned entrepreneur and co-founder of WorkBetterNow, a company specializing in providing talent from Latin America & The Caribbean for US-based businesses. Prior to that he started and built a media company serving small businesses in the NY area. Rob has served as a CEO and CFO of several fast growing businesses and began his career as a CPA. He lives in NYC, plays guitar, has seen over 1000 concerts and even promoted big rock acts while in college. Our conversation delved into the future of remote work, addressing the challenges of the talent crisis, harnessing diversity, and the role of AI upskilling. Key Takeaways Embark on a transformative journey with Rob Levin in this Duct Tape Marketing Podcast episode as he unveils strategies for navigating the talent crisis, harnessing diversity, and implementing AI upskilling in remote work environments. Discover the importance of accessing a wider pool of talent, integrating remote team members into company culture, and investing in continuous learning initiatives. Whether you're a business owner seeking to optimize your remote team or exploring opportunities in the remote work sphere, Rob's insights will empower you to build a thriving business that stands the test of time.   More About Rob Levin: Connect with Rob on LinkedIn - linkedin.com/in/robertslevin/ Visit WorkBetterNow - workbetternow.com/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Kate Bradley Chernis, former rock and roll DJ turned founder and CEO of a revolutionary content AI tool, Lately AI. With over two decades of experience in media and marketing, Kate brings a unique perspective to the table and shares her insights on the evolution of content marketing and the intersection of aesthetic versus functional answers. Key Takeaways In this episode, Kate and I chat about useful strategies for cutting through the content clutter, leveraging AI to boost engagement, and understanding the symbiotic relationship between humans and machines in content creation. You'll learn how to harness the power of collaborative AI to enhance your marketing efforts, navigate the challenges of data privacy, and stay ahead of the curve in an ever-changing digital landscape. Kate's expertise provides a roadmap for marketers to adapt, evolve, and thrive in the dynamic world of content marketing. More About Kate Bradley Chernis: Connect with Kate on LinkedIn - linkedin.com/in/katebradley/ Visit Lately AI - lately.ai/ Subscribe to see Lately on Youtube - youtube.com/LatelyAI Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. Key Takeaways Our conversation covers the intriguing realm of digital marketing, exploring the shift from traditional Search Engine Optimization (SEO) to the evolving landscape of Recommendation Engine Optimization (REO). Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation and emerging media such as voice and AI platforms. Shama addresses the complexities of privacy concerns, artificial intelligence, and generational shifts in attitudes towards data sharing, providing valuable perspectives on navigating this evolving landscape. More About Shama Hyder: Connect with Shama on LinkedIn - linkedin.com/in/shamahyder Check out her Website - shamahyder.com Visit Zen Media - zenmedia.com Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Let's connect on LinkedIn - linkedin.com/in/ducttapemarketing Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Deiss, a serial entrepreneur, author, and the founder of digitalmarketer.com. Our discussion begins with his latest book, "Get Scalable: The Operating System Your Business Needs to Run and Scale Without You." and pivots to invaluable insights on breaking free from the Founder's Curse and unlocking business value beyond yourself. Key Takeaways Embark on a transformative journey with Ryan Deiss in this Duct Tape Marketing Podcast episode, where he unveils strategies unlock scalable business growth, gain insights into the power of value engines, strategic rhythms, and high-output teams. Learn the art of overcoming founder indispensability, mapping value creation flows, and implementing a meeting rhythm that actually works. Whether you're a seasoned entrepreneur or just starting, Ryan's actionable insights will empower you to build a thriving business that stands the test of time. More About Ryan Deiss: Connect with Ryan on LinkedIn - linkedin.com/in/ryandeiss/ Visit Scalable.co - scalable.co/ Get a copy of Get Scalable - amazon.com/Get-Scalable-Operating-Business-Without/dp/B0CC46VY9R Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed JT Beckham, a senior manager of deliverability at ActiveCampaign, leading the Deliverability team and collaborating with other teams across the organization. Prior to his current role, J.T. worked at Acoustic as a Global Manager, focusing on deliverability services and overseeing complex technical implementations. J.T. also worked at IBM for a significant period, holding various managerial positions. In this episode we discuss the intricacies of email deliverability and the essential changes required in 2024. As the leading expert in deliverability, JT provides insights and guidance on navigating the evolving landscape of email authentication and strategic practices. Key Takeaways Emphasizing the importance of email authentication, Beckham and I go into the technicalities of DKIM and DMARC, highlighting the need for proper configuration and SPF best practices. The episode underscores the significance of incorporating a visible one-click unsubscribe option within the header to enhance user experience and comply with RFC standards. Beckham also warns against ignoring these best practices, as it may lead to increased spam complaints and potential deliverability issues. The key takeaway is clear: businesses must proactively implement these crucial changes to safeguard their domain reputation and ensure successful email marketing campaigns. More About JT Beckham: Connect with JT on LinkedIn - linkedin.com/in/jt-beckham/ Connect Active Campaign on LinkedIn - linkedin.com/company/activecampaign   Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy at dtm.world/freeprompts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Rich Howarth, a renowned business strategist, and CEO, known for his groundbreaking work in strategic thinking and leadership. Rich Horwath is founder and CEO of the Strategic Thinking Institute He is the New York Times and Wall Street Journal bestselling author of eight books on strategic thinking, including his most recent work, STRATEGIC: The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence. Rich reveals his game-changing 3A Method to elevate your business acumen, resource allocation, and strategic action. Join us as we explore the intricacies of strategic fitness and how it can revolutionize your approach to business success. Key Takeaways In this episode, Rich and I discuss the transformative 3A Method, emphasizing the mastery of business acumen, strategic resource allocation, and purposeful strategic action. Learn the importance of consistently evolving your business acumen, reallocate resources strategically throughout the year, and prioritize actions aligned with your strategic goals. Rich introduces the concept of the Strategic Quotient (SQ) as a tool to measure and enhance strategic thinking skills. Whether you're a seasoned executive or an aspiring entrepreneur, these insights provide a roadmap to elevate your strategic fitness and navigate your business towards unparalleled success.   More About Rich Horwath: Connect with Rich on LinkedIn - linkedin.com/in/richhorwath/ Visit his The Strategic Thinking Institute - strategyskills.com/ Get a copy of Strategic - strategic-book.com/   Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/   This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Mar 31,2024. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed David A. Fields, a seasoned consultant and Co-founder of Ascendant Consulting. We explored the transformative impact of Artificial Intelligence on consulting, dived into the crucial role of building trust with the Trust Triangle, and uncovered the innovative Colorado Pricing strategy. From understanding the dynamic landscape reshaped by AI to gaining insights into client trust-building strategies and implementing unique pricing models, this episode provides a roadmap for future-proofing your consulting career. Join us for a deep dive into the intersection of AI, trust-building, and groundbreaking pricing models that are shaping the future of the consulting industry. More About David Fields: Connect with David on LinkedIn - linkedin.com/in/davidafields/ Visit his Website - davidafields.com/ Get a copy of The Irresistible Consultant’s Guide to Winning Clients - amzn.to/3tTCixD Connect with John Jantsch on LinkedIn Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew Guttormsen, the Co-Founder and CMO of Circle, the all-in-one community platform for professional creators and world-class brands. Formally the VP of Growth at Teachable, Andrew has a deep background in courses, online marketing, memberships and building growth marketing teams. Andrew and I discuss: How to create and manage a successful online community How to foster deeper connections within your community Key strategies that set top-performing communities apart Valuable lessons for anyone looking to cultivate a vibrant, engaged community online More About Andrew Guttormsen: Read the 2024 Community Benchmarks Report - https://circle.so/2024-creator-community-report Connect with Andy on LinkedIn - linkedin.com/in/andrewguttormsen/ Visit Circle the all-in-one community platform - https://circle.so/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Bonnie Wan, the Head of Brand Strategy at the renowned ad agency Goodby and Silverstein. With decades of experience in brand strategy, Bonnie introduces us to her transformative practice discussed in her latest book, Life Brief Method: How to Recenter Goals and Values in Your Life for Bettering Your Workplace. Dive into the conversation as we explore the essence of creative briefs and how they can be applied not only to businesses but to our personal lives for profound transformations. Key Takeaways A practice born from personal crisis, The Life Brief Method guides individuals through life's crossroads with clarity and intention. In this episode Bonnie emphasizes the importance of embracing the "get messy, get clear, get active" approach, advocating for small, intentional shifts over grand gestures for lasting change. Uncover the power of daily micro movements in challenging limiting beliefs that lead to meaningful transformations. Whether it's understanding the art of small shifts or recognizing that the key to transformation lies in openness to self-discovery, Bonnie Wan provides actionable insights to unlock your life's creative brief and embark on a journey towards intentional living. More About Bonnie Wan: Connect with Bonnie on LinkedIn - linkedin.com/in/bonniewan/ Connect with Bonnie on Instagram - instagram.com/bonniewanofficial/ Visit her Website - thelifebrief.com/ Get a copy of The Life Brief - amazon.com/Life-Brief-Playbook-No-Regrets-Living/dp/1982195509   Get Your Free AI Prompts To Build A Marketing Strategy: Download now - ducttapemarketing.com/dtmnews/?utm_source=dtm-podcast&utm_medium=audio&utm_campaign=free-prompts   Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Stockman, a seasoned producer, writer, and director with over 200 commercials under his belt. His expertise spans various mediums, including web series, films, music videos, and TV shows. The discussion revolves around his book, How to Shoot Video That Doesn't Suck, where he shares invaluable insights into creating compelling and effective marketing videos. Embark on a journey to master the art of video production with Steve Stockman as he shares insights on shooting videos that captivate your audience. Discover the crucial elements that contribute to the success of a video, from storytelling techniques to understanding your audience's needs. Key Takeaways Embark on a transformative journey into the world of video production with Steve Stockman in this episode of the Duct Tape Marketing Podcast. Gain insights into the power of intrigue, emphasizing authentic storytelling over sensational tactics to captivate your audience from the first few seconds. Steve highlights the importance of preparation, urging creators to consider their audience's needs and deliver value through thoughtful planning. Simplifying the technical aspects, he dispels the myth that expensive equipment is crucial, focusing on the storytelling element. Learn to storify your marketing videos, turning mundane showcases into engaging narratives that resonate with your audience. Steve also challenges the notion of ideal video length, stressing the importance of conveying your message effectively without wasting the audience's time. Elevate your video marketing game with Steve Stockman's actionable insights for creating compelling, engaging, and impactful content. More About Steve Stockman: Connect with Steve on LinkedIn - linkedin.com/in/customproductions/ Connect with Steve on Instagram - instagram.com/stevestockman/ Visit his website - stevestockman.com/ Get a copy of How to Shoot Video That Doesn't Suck - amazon.com/Shoot-Video-That-Doesnt-Suck/dp/0761163239 Get Your Free AI Prompts To Build A Marketing Strategy: Download now - ducttapemarketing.com/dtmnews/?utm_source=dtm-podcast&utm_medium=audio&utm_campaign=free-prompts   Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Phil Gerbyshak, a small business expert, author, and keynote speaker with over two decades of experience in sales and marketing. Phil shares valuable insights from his latest book; The Zero-Dollar Consultancy: How to Start Your Consulting Business with Little or No Money. Embark on a transformative journey as Phil unveils strategies for launching a consultancy with minimal financial investment. Learn how to navigate the challenges faced by those starting out in the consulting world and discover practical steps to initiate and grow your consulting business. Key Takeaways Phil Gerbyshak, a seasoned small business expert and author of The Zero-Dollar Consultancy shares invaluable insights on mastering the art of launching a consultancy with minimal financial investment. In this episode you'll learn actionable steps for beginners, the importance of finding a focused niche, practical pricing strategies, building strong client relationships through trust, and smart scaling strategies. Phil's expertise provides a roadmap for both aspiring and experienced consultants to navigate the complexities of starting and growing a consultancy successfully.   More About Phil Gerbyshak: Connect with Phil on LinkedIn - linkedin.com/in/philgerb/ Visit his website - philgerby.com/ Get a copy of Zero Dollar Consultancy: How to start your consulting business with little or no money - amazon.com/dp/B0C7F75Y8R?ref_=cm_sw_r_cp_ud_dp_30HCFA92A9BB2BZD1424_2   Get Your Free AI Prompts To Build A Marketing Strategy: Download now - ducttapemarketing.com/dtmnews/?utm_source=dtm-podcast&utm_medium=audio&utm_campaign=free-prompts   Like this show? Click on over and give us a review on iTunes, please! Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I'm going to talk about the profound impact of Trust in your business. This isn't just about a buzzword, I touch on the intricacies of building and maintaining trust with your clients and how it can significantly influence the success of your marketing efforts. Key Takeaways: Trust is not just a foundation but a driving force behind successful client relationships. As we explored in this episode, the dimensions of trust, its value, and practical steps for building and measuring it are pivotal in today's business landscape. In this episode, you'll learn: The Dimensions of Trust in Business The Value of Trust in Business: Building Trust with Clients Measuring Trust Levels Embrace trust as a strategic asset, and watch how it transforms your business in 2024 and beyond. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Jim Vaselopulos, a seasoned business advisor and the founder of Rafti Advisors, LLC. With a wealth of experience in guiding companies through various stages of growth, Jim shares profound insights from his latest book, "Clarity: Business Wisdom to Work Less and Achieve More." Embark on a journey of business transformation as Jim unveils strategies for achieving clarity in the ever-evolving business landscape. Learn how his approach helps early-stage companies kickstart their growth, assists growth-stage companies in overcoming plateaus, and guides mature organizations through strategic shifts and complex challenges. Key Takeaways Embark on a journey of business transformation with Jim Vaselopulos as he unveils strategies for achieving clarity in the ever-evolving business landscape. Discover the power of clarity and how it enables leaders to focus on essential aspects, achieve more with less effort, and overcome common challenges faced by businesses of all sizes. Gain insights into the significance of recognizing mentors and benefactors, expressing gratitude, and fostering a collaborative work environment. Explore the parallels between business symptoms and medical symptoms, emphasizing the importance of identifying root causes for lasting solutions. Learn Jim's strategies for making time an ally, including the power of focus, intentional decision-making, and mastering the art of timing, sequencing, and patience, and dive into the concept of conscious competence, understanding why you do things to increase efficiency and effectiveness. Jim's insights offer a fresh perspective on achieving clarity in a busy world, making this episode essential for those seeking to enhance their business acumen and effectiveness. More About Jim Vaselopulos: Connect with Jim on LinkedIn - linkedin.com/in/jimvaselopulos/ Visit his website - raftiadvisors.com/ Get a copy of Clarity: Business Wisdom to Work Less and Achieve More - amazon.com/Clarity-Business-Wisdom-Work-Achieve-ebook/dp/B0CK5CSF4T?ref_=ast_author_mpb Learn more about your ad choices. Visit megaphone.fm/adchoices

  In this episode of the Duct Tape Marketing Podcast, I interviewed Mike Michalowicz, renowned author, speaker, and advocate for building unstoppable teams. With his extensive experience in the business world, Mike shares profound insights from his latest book, "All In: How Great Leaders Build Unstoppable Teams." Embark on a journey of leadership transformation as Mike discusses the innovative concept of camp recruiting and how it serves as the all-in approach to unleashing team potential. Gain valuable insights into redefining traditional recruiting methods and creating a culture that fosters team excellence. Key Takeaways Mike Michalowicz introduces the game-changing concept of camp recruiting, revolutionizing traditional hiring approaches. This all-in method engages potential team members through immersive experiences, fostering a community-driven environment and identifying individuals with the highest potential. The discussion emphasizes the importance of aligning personal goals with corporate achievements, creating a reciprocal dynamic that motivates team members to contribute their best. Financial transparency emerges as a crucial factor in building a strong team culture, offering insights into the company's financial health and instilling confidence. Striking a balance between supporting individual dreams and organizational goals becomes pivotal, with a focus on community values over a top-down culture. Despite challenges, the episode highlights the power of making an effort, genuine care, and support in creating a positive and thriving work environment. Mike Michalowicz empowers leaders to embrace the all-in approach, redefine team-building, and unlock the full potential of their organizations. More About Mike Michalowicz: Connect with Mike on LinkedIn - linkedin.com/in/mikemichalowicz/ Visit his website - mikemichalowicz.com/ Check out his Youtube - youtube.com/user/MikeMichalowicz Get a copy of All In: How Great Leaders Build Unstoppable Teams - amazon.com/All-Great-Leaders-Build-Unstoppable/dp/0593544501 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I go solo and explore into the world of Fractional Chief Marketing Officers or as I like to call it fCMOs. This episode is a must-listen for business owners, marketing professionals, and consultants seeking a new, different and more nimble approach to their business growth. Key Takeaways: Explore the game-changing concept of Fractional CMOs, highlighting the growing trend and its appeal to business owners seeking strategic marketing direction. In this episode I emphasize the cost-effectiveness of this model, comparing it to traditional Chief Marketing Officer hires. The importance of leading with strategy, challenging the conventional project-based approach. The episode encourages your business to evolve their customer journey intentionally, emphasizing the transformative impact of strategic marketing. By embracing Fractional CMOs and prioritizing strategy-first methodologies, businesses can navigate the evolving marketing landscape and position themselves for sustained growth in 2024 and beyond. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Russell Henneberry, a renowned digital marketing consultant, speaker, and the founder of The Clikk newsletter. Our deep dive into the world of email newsletters unveils tactical strategies for transforming subscribers into revenue-generating assets. Russell shares invaluable insights on the resurgence of email newsletters. As the founder of The Clikk, Russell has witnessed the evolving landscape of newsletters, recognizing them as a powerful intersection of content marketing and direct response promotion. In this eye-opening discussion, Russell mentions the significance of email newsletters as a prime platform for making direct calls to action. Highlighting the importance of engagement derived from content marketing, he guides us through the balance of providing valuable content while seamlessly integrating strategic calls to action.   Key Takeaways: Russell Henneberry provides the tactical strategies to transform subscribers into revenue. Discover the resurgence of email newsletters as a dynamic tool for content marketing and direct response promotion. Russell emphasizes the art of crafting engaging content with a purpose, seamlessly balancing information, inspiration, and entertainment. Dive into the approach of nurturing subscribers towards meaningful engagement and strategic calls to action. Uncover diversified monetization strategies, including advertising, consulting, and info products, ensuring a sustainable and profitable newsletter business. Learn crucial metrics for success, from open rates to the quality of subscribers. Russell Henneberry provides a roadmap for mastering newsletters, offering insights to elevate your digital marketing strategy and turn subscribers into a valuable revenue stream. More About Russell Henneberry: Connect with Russell on LinkedIn - linkedin.com/in/russhenneberry/ Visit TheClikk.com - theclikk.com/ Get a copy of Digital Marketing for Dummies - amazon.com/Digital-Marketing-Dummies-Business-Personal/dp/1119235596 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Amanda Holmes, CEO of Chet Holmes International, and a maestro in the realm of sales strategy. We dived into the fascinating world of unconventional marketing tactics and the transformative power of the Dream 100 strategy. In this eye-opening discussion, Amanda Holmes, a trailblazer in sales strategy, reveals the unconventional yet highly effective methods she employed to revolutionize the sales game. As the CEO of Chet Holmes International, Amanda inherited a multimillion-dollar enterprise and doubled its sales by 1176% in the first year. Holmes emphasizes the significance of the Dream 100 strategy, a potent approach that originated from her father's work with billionaire Charlie Munger. By targeting a select group of high-value prospects, Amanda explains how this strategy, rooted in old-school principles, became the fastest and least expensive way to double sales for numerous companies. Amanda's unorthodox approach at trade shows involves walking around with a four-foot billboard strapped to her back. Discover how this attention-grabbing tactic, combined with strategically placed QR codes, became a powerful offline-to-online conversion tool. Uncover the secrets behind Amanda's ability to create a buzz, capture attention, and convert leads seamlessly across different mediums. Key Takeaways: In this episode: Learn how in-person engagement, coupled with digital elements like QR codes, can significantly enhance your sales strategy. Explore the impact of unconventional marketing tactics, such as walking billboards, in creating brand awareness and generating leads. Understand the synergy between offline and online efforts, and how blending traditional and modern strategies can revolutionize your sales approach. Amanda Holmes takes you on a journey into the heart of revolutionary sales strategy. From the Dream 100 concept to walking billboards and QR codes, uncover the tactics that propelled her success in doubling sales and transforming businesses. Embrace the fusion of old-school principles with modern marketing techniques, and revolutionize your sales strategy for unparalleled success in the digital age. More About Amanda Holmes: Connect with Amanda on Instagram - instagram.com/amanditaholmes/?hl=en Visit Chet Holmes International - chetholmes.com/ Get a copy of The Ultimate Sales Machine? - amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Kenneth Wenger, an author, research scholar at Toronto Metropolitan University, and CTO of Squint AI Inc. We uncovered the intriguing world of artificial intelligence, exploring the complexities and ethical considerations associated with this rapidly evolving mainstream technology. Key Takeaways: In this insightful episode, Kenneth Wenger, author and CTO of Squint AI Inc, navigates the intricacies of our society's delimma with this rising technology: AI. Discussing its ethical considerations and societal impact as highlighted in his book: Is the Algorithm Plotting Against Us? A Layperson's Guide to the Concepts, Math, and Pitfalls of AI. Wenger discusses the current state of AI, emphasizing the exponential progress in models like the Transformer architecture. Unveiling the challenges and pitfalls, he stresses the need for responsible AI usage, exemplified by Squint AI's mission. Calling it Informed Automation, as opposed to Artificial Intelligence, our conversation covers the future of this technology, envisioning AI systems with a deeper understanding of context and autonomy. Wenger's thought-provoking insights provide a comprehensive guide for listeners, addressing the complexities of artificial intelligence and its potential impact on diverse industries.   More About Kenneth Wenger: Connect with Kenneth on LinkedIn - linkedin.com/in/kennethwenger/?originalSubdomain=ca Visit the Squint AI Inc - squint.ai/ Get a copy of Is The Algorithm Plotting Against Us? - amazon.com/Algorithm-Plotting-Against-Us-Laypersons-ebook/dp/B0BZWRB9GZ?ref_=ast_author_mpb Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Ash Ali and Hasan Kubba, award-winning authors, entrepreneurs, and advocates for unlocking your unfair advantage. With their extensive experience in the startup world, Ash and Hasan share profound insights from their book, "The Unfair Advantage: How You Already Have What It Takes to Succeed." Embark on a journey of self-discovery as Ash and Hasan discuss the concept of unfair advantages and how your unique story can be a powerful catalyst for entrepreneurial success. Gain valuable insights into the Miles framework, a strategic approach to identifying and leveraging your strengths.   Key Takeaways Behind every story of success is an unfair advantage. Your unfair advantage is the element that gives you an edge over your competition. In this episode, I talk with Ash Ali and Hasan Kubba about how to identify your own unfair advantages and apply them to any project in your life. We talk about how to look at yourself and find the ingredients you didn’t realize you already had, to succeed in the cut-throat world of business. More About Ash & Hasan: Connect with Ash Ali on LinkedIn - linkedin.com/in/ashali/?originalSubdomain=uk Connect with Hasan Kubba on LinkedIn - linkedin.com/in/startuphasan/?originalSubdomain=uk Visit the Unfair Academy - theunfairacademy.com/ Get a copy of The Unfair Advantage - amazon.com/Unfair-Advantage-Startup-Success-Starts/dp/1788163311   Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I'm going to talk about the top 5 marketing trends for 2024. We're cutting through the noise to focus on practical strategies that are actually making a difference. This isn't about chasing the next shiny object; it's about understanding the shifts that matter to small and mid-sized businesses. We'll dive into how these trends can help you connect more effectively with your audience and make a real impact in your marketing efforts and your business. Key Takeaways: Join me as we navigate what 2024 has in store, focusing on the implications of AI, video, and the future of consumer privacy just to name a few. In this episode, you'll learn:  Artificial Intelligence (AI) has transitioned from being a trend to an integral part of daily operations. The search engine paradigm shift How integration of AI tools with video content creation is expected to enhance efficiency How the decreasing availability of third-party data and the growing importance of building trust to acquire first-party data How businesses need to go beyond automated solutions and provide personalized interactions to stand out in the competitive landscape. These learning points offer insights into the evolving marketing landscape and provide a foundation for businesses to adapt and thrive in 2024 and beyond. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Anthony Iannarino, a renowned expert in B2B sales, bestselling author, and advocate for positivity. With decades of experience generating millions in revenue, Anthony shared insights from his latest book, "The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success." Embark on a transformative journey as Anthony breaks down practical strategies to eliminate negativity, increase positivity, and redefine success. Explore the surprising intersection of sales expertise and self-help wisdom as Anthony discusses his unique perspective on personal development.   Key Takeaways In this insightful episode, Anthony Iannarino, a luminary in B2B sales and bestselling author, unveils the transformative power of his Negativity Fast method. He explores the dynamic relationship between positivity and success, sharing a practical 30-day plan to detox from negativity. Anthony emphasizes the game-changing impact of gratitude, backed by science, on cognitive function and overall well-being. Delve into cognitive behavioral techniques and the A, B, C model for reshaping beliefs and cultivating a resilient mindset. Lastly, discover the profound effects of acts of kindness on personal well-being, as Anthony shares heartwarming stories from his own journey. This episode serves as a holistic guide for individuals seeking to break free from negativity, enhance their mindset, and achieve unparalleled success. More About Anthony Iannarino: Connect with Anthony on LinkedIn - linkedin.com/in/iannarino Connect with Jennifer on Facebook - facebook.com/thesalesblog Visit his Website - thesalesblog.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I unravel the intricacies of service marketing and dive into a groundbreaking approach that transforms expertise into scalable products. The discussion revolves around the revolutionary concept of productizing services and its profound impact on agency growth. Key Takeaways: Discover the game-changing strategy of productizing services, revolutionizing scalability, and enhancing profitability. From simplifying communication and shortening sales cycles to delivering a superior customer experience, learn how to navigate challenges and unlock unparalleled success in your service business.  In this episode, you'll learn: The evolution of service marketing How to scale with clarity How to achieve profitability beyond expectations The customer-centric approach How to overcome diverse challenges Join me in this episode as we embark on a journey to revolutionize service marketing, unlocking the potential to turn expertise into scalable products. Listen now to gain a competitive edge and elevate your service business to new heights. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I dive into the complexities of marketing strategy. I break down marketing strategy into five essential questions that you need to be able to answer if you want to be effective in your marketing efforts. This approach helps you focus on what's important, saving time and improving effectiveness. Key Takeaways: From understanding the need for a clear objective in guiding your marketing, to choosing the right platforms that resonate with your ideal client, this episode emphasizes the importance of focused efforts. An effective plan that aligns with your motivations and meets the needs of your ideal client is key. Developing the necessary capabilities is vital for successful execution, and measuring success with defined KPIs fosters continuous improvement. In this episode, you'll learn: The real essence of a marketing strategy. Five key questions to make your strategy more effective. Tips to align your marketing with your business goals. How to choose marketing actions that yield better results. Join me in this episode as we clear the confusion in marketing by answering five critical questions, setting the stage for unmatched success in your marketing strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Jennifer Watson, a healer, high-performance coach, and breakthrough speaker. As the founder of Jennifer Watson Leadership, she is on a mission to help leaders heal and accelerate their deeper purpose of impact through vital wellness, leadership genius, and potent speaking. Embark on a journey from stress to success as Jennifer shares groundbreaking strategies for optimal health and performance in leadership. Explore the transformative power of morning rituals, focusing on the vital connection between nature, breath, and movement. Key Takeaways In this illuminating episode, Jennifer Watson, a seasoned healer and high-performance coach, shares transformative insights to guide leaders from stress to success. Emphasizing the pivotal role of morning rituals, she unveils a 3-step formula for leadership mastery, emphasizing sunlight exposure and intentional breathwork. Watson explores the vital connection between nature, breath, and movement, advocating for the transformative power of outdoor exposure and mindful practices. Through a practical guide, listeners gain actionable strategies for morning transformation, delving into the science-backed rituals contributing to optimal health. Watson's morning routine serves as an alchemical blueprint, merging stress reduction, mindset mastery, and physical well-being for holistic leadership excellence. From stress reduction strategies to fostering a people-centric culture, Jennifer Watson's expertise provides a comprehensive roadmap for leaders seeking to navigate the complexities of work and creativity while achieving peak performance and optimal health. Jennifer Watson's expertise provides a comprehensive roadmap for leaders aspiring to thrive in both their personal and professional lives.   More About Jennifer Watson: Connect with Jennifer on LinkedIn - https://www.linkedin.com/in/jennifer-watson-6b08b9121/ Connect with Jennifer on Instagram - https://www.instagram.com/thejenniferwatson/   Get Your Free AI Prompts To Build A Marketing Strategy: Download now - https://ducttapemarketing.com/dtmnews/?utm_source=dtm-podcast&utm_medium=audio&utm_campaign=free-prompts   Like this show? Click on over and give us a review on iTunes, please! Connect with John Jantsch on LinkedIn - https://www.linkedin.com/in/ducttapemarketing/   Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Will Cady, Reddit's Global Brand Ambassador and founding Head of Karma Lab - a team of best-in-class creative and strategic minds, backed by media, marketing and ad industry experience that make them uniquely positioned to guide and collaborate with brands as they find their home on Reddit and around internet culture. Will's unique background combines mysticism, marketing, and making, creating a rich tapestry of insights for navigating the world of creativity. His latest book 'Which way is North?' outlines seven directions, which help professionals divide their inner world into different experiences through meditation to convert anxiety into action. Key Takeaways Embark on a transformative journey through the seven directions, strategically open-ended questions designed to unlock creativity at the intersection of mysticism, marketing, and making. Will Cady shares insights on turning anxiety into a catalyst for innovation, the power of divergent thinking in strategic questions, and the integration of head and heart in the creative process. The episode explores the normalization of meditation and its potential to unlock human potential, offering a comprehensive roadmap for navigating the dynamic landscape of creativity and self-discovery. Tune in for practical tips and valuable insights into building a people-centric culture in the ever-evolving dynamics of work and creativity. More About Will Cady: Get Will's new book Which Way Is North: A Creative Compass for Makers, Marketers, and Mystics - https://amzn.to/3Rka5Yb Connect with Will on LinkedIn - https://www.linkedin.com/in/willcady/   Get Your Free AI Prompts To Build A Marketing Strategy: Download now - https://ducttapemarketing.com/dtmnews/?utm_source=dtm-podcast&utm_medium=audio&utm_campaign=free-prompts   Like this show? Click on over and give us a review on iTunes, please! Connect with John Jantsch on LinkedIn - https://www.linkedin.com/in/ducttapemarketing/   This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I'm steering the ship solo, diving into the intricate world of marketing for professional services. Whether you're a consultant, agency, fractional CMO, or part of the legal and accounting landscape, this episode is tailored just for you. Join me as I unravel the unique challenges of marketing in the professional services industry and provide valuable insights to elevate your client-building strategies. Key Takeaways: Businesses often find themselves ensnared in seven deadly marketing mistakes, hindering growth and success in the professional services realm. Let's explore these pitfalls and uncover strategies to sidestep them: 1. Lack of Vision (01:25): Embark on a journey to success by establishing a clear vision for your business. Without a roadmap, you risk wandering aimlessly. I delve into the importance of having a strategic direction to guide your professional services endeavors. 2. Trying to Please Everyone (02:32): Discover why attempting to cater to a broad audience can be detrimental. I share insights on the power of narrowing your focus and tailoring your services to a specific target audience for more effective client connection. 3. Being Just Like the Competition (05:54): Stand out in the crowded professional services landscape by avoiding the pitfall of mirroring your competitors. I shed light on the significance of embracing your uniqueness to carve your niche and attract the right clients. 4. Wasting Marketing Resources (08:49): Every marketing resource is precious. I discuss the pitfalls of mismanagement and offer strategies for optimizing your marketing efforts to achieve maximum impact in the professional services industry. Stay tuned for the next episode, where I unravel the remaining three deadly marketing mistakes and provide actionable tips on steering clear of these traps. Get Your Free AI Prompts To Build A Marketing Strategy: Download now - ducttapemarketing.com/dtmnews/?utm_source=dtm-podcast&utm_medium=audio&utm_campaign=free-prompts Like this show? Click on over and give us a review on iTunes, please! Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/   This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo   Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Mercer. Kai has spent years guiding organizations throughout Europe. His book Digital Human (2017) championed the concept of prioritizing humans in the digital transformation. Amid the pandemic’s upheaval, Kai continued his mission, helping clients reimagine their work and navigate decisions in a time of immense pressure and uncertainty. Kai brings a wealth of experience, guiding organizations throughout Europe. Today, our discussion centers around his latest book, "Work, different: 10 Truths for Winning in The People Age." This podcast episode with Kai Anderson offers a deep dive into the transformative journey from employees to contributors, defining the people age, navigating the new rhythm of work, evolving leadership styles, and understanding the dynamics of the great resignation. Tune in for valuable insights on building a people-centric culture in the ever-evolving landscape of work. Key Takeaways Gain valuable insights into navigating the transformative shift from employees to contributors in the dynamic landscape of the people age. Kai illuminates the essence of this era, emphasizing the paradigm shift from command and control to a more balanced relationship between employers and contributors. Addressing the challenges of remote work, he introduces the concept of "The New Rhythm of Work" and advocates for finding synchronization in virtual environments. The discussion extends to the evolving role of leadership, with a focus on empathy as a crucial competency. Additionally, Kai delves into the great resignation phenomenon, shedding light on the quest for purpose and the changing preferences of individuals in the workforce. This episode offers a comprehensive exploration of building a people-centric culture in the context of the ever-evolving dynamics of work.   More About Kai Anderson: Connect with Kai on LinkedIn - linkedin.com/in/kai-anderson-920602/ Get Work Different: 10 Truths for Winning in The People Age - amzn.to/3GvX2Ox   Get Your Free AI Prompts To Build A Marketing Strategy: Download now - dtm.world/freeprompts Like this show? Click on over and give us a review on iTunes, please! Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/   This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign: Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Frank Cowell, the Chief Revenue Boss at Revenue Ranch. Frank Cowell is a speaker, best-selling author, and entrepreneur in the San Diego, California area. With over 20 years of sales, marketing, and leadership experience, Frank serves as Chief Revenue Boss at his latest venture, Revenue Ranch. He works regularly with business owners and executives who are looking to grow faster and smarter. Frank is author of Building Your Digital Utopia, which details a concept he pioneered to help brands create digital experiences that systematically accelerate growth. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to revenue operations, business strategy, and digital marketing. Renowned for his expertise in accelerating agency growth. Frank's insights into mastering growth momentum and unveiling your agency's True North are invaluable for those seeking to elevate their agency success. Key Takeaways Emphasizing the importance of a clear True North, Frank guides listeners in defining a razor-sharp strategic direction that informs every decision. He introduces the concept of identifying the number one blocker to growth, encouraging a systematic approach to chip away at obstacles in quarterly cycles. Frank underscores the power of intimate knowledge about your audience, advocating for the ownership of a specific niche to navigate technological shifts successfully. The journey to agency success is framed as a continuous process, with a focus on success stacking and the creation of a culture of momentum. Tactical adaptability is key, with Frank advising agencies to leverage their relationships to initiate collaborative discussions within their niche, navigating evolving landscapes with confidence and purpose. More About Frank Cowell: Visit his Website - revenueranch.com Watch his Pitch Video - revenueranch.com/agency-freedom-video-access Get his book - amazon.com/Building-Your-Digital-Utopia-Systematically/dp/1544506147/ref=sr_1_1?crid=1SM4CK62PJAW7&keywords=Building+Your+Digital+Utopia&qid This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies. Key Takeaway: Strategy is one of the most essential elements to running a successful business today. Whether you are a business owner or a consultant, who doesn’t understand why your marketing is not working the way it should, the Fractional CMO model could change your business.  Fractional CMOs help companies and business owners develop strategic marketing plans in a more cost-effective solution as they are not full-time employees, but they have the expertise of a seasoned marketing executive. They will develop the marketing activities through strategic planning that could improve the relationship companies have with their clients, as they are able to understand better how to guide the perfect customer journey. Topics I Cover: [01:15] Introduction to the trend of Fractional CMOs [04:34] Why hiring Fractional CMOs is an appealing idea? [05:28] The role of a CMO in an organization [05:50] Comparing the cost of hiring a full-time CMO and a fractional CMO [08:55] How fractional CMOs focus on developing strategy [10:41] The importance of the Customer Journey Like this show? Click on over and give us a review on iTunes, please! Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Tony DiSilvestro. Tony is a seasoned entrepreneur, business consultant, and author of the Business Scaling Blueprint. With a passion for helping businesses achieve exponential growth, Tony shared valuable insights into the challenges and misconceptions surrounding business scaling. Key Takeaways: Tony highlights the essential principles of scaling a business successfully by emphasizing the intrinsic nature of every business as a people business, underscoring the importance of human interaction and fostering a culture that prioritizes growth. The significance of meticulous systemization is highlighted, with a focus on defining brand pillars and implementing robust internal processes. Tony advocates for embracing technological advancements like AI while maintaining a balance with genuine human engagement for sustained relevance. The holistic approach to management involves continuous improvement, rigorous attention to Key Performance Indicators (KPIs), and recalibration for effective decision-making, laying the groundwork for unlocking exponential growth in any business.  More About Tony DiSilvestro: Tony’s Speaker Kit - drive.google.com/file/d/1e9HyZP5THntO5ugAsY4lBKCUZBioI5In/view Visit his website - tonydisilvestro.com/ Tony's book - The Business Scaling Blueprint - amzn.to/3uFpv1s   Get Your Free AI Prompts To Build A Marketing Strategy: Download now   Like this show? Click on over and give us a review on iTunes, please! Connect with John Jantsch on LinkedIn   This episode of the Duct Tape Marketing Podcast is brought to you by the DeskTeam360. Desk team 360 is the #1, flat-rate, digital marketing integration team, that helps small businesses and marketing agencies with graphic, web design, and on-page marketing services. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Phil Mershon. Phil Mershon is the director of experience for Social Media Examiner and author of Unforgettable: The Art and Science of Creating Memorable Experiences. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in creating customized events, Phil loves to create memorable moments and transformational experiences. Phil introduces the concept of the three M's—Memorable, Meaningful, and Momentous—as the foundation for crafting unforgettable experiences. He breaks down how events need to stand out, provide personal value, and create significant moments to become truly unforgettable.   Key Takeaways: Phil Mershon emphasizes the importance of understanding the customer journey, surprising and delighting attendees with unexpected elements, and transforming event audiences into a supportive community. Phil shares insights on measuring success through post-event surveys and a 30-day engagement plan, ensuring that the impact of the event extends well beyond its conclusion. Whether you're an event planner or looking to enhance your understanding of crafting exceptional experiences, Phil's expertise provides actionable strategies for hosting events that leave a lasting and meaningful impression.   Questions I ask Phil Mershon: [00:57] What makes an event unforgettable? [02:50] Describe the 3 M method? [05:22] How can you utilize social media marketing to convey the purpose of an event? [07:52] How can you serve both audience and community ? [09:45] What are some of the ways to make both customer and employee experiences unforgettable? [12:29] What are some of the best practices for virtual event planning? [15:17] How do you measure the success of an event? [17:54] What are some of the ways to get people engaged before, during and after an event? [20:39] Where can people connect with you and grab a copy of Unforgettable?   More About Phil Mershon: Phil’s book: Unforgettable: The Art and Science of Creating Memorable Experiences - amzn.to/3MGMTSw Visit his website - philmershon.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about 7 marketing mistakes that business owners usually make and I give you some tips on how to avoid them. Key Takeaway: Businesses often make seven deadly marketing mistakes: lacking a clear vision, trying to please everyone, being just like their competition, wasting marketing resources, competing solely on price, succumbing to the idea of the week, and lacking measurable success criteria. Overcoming these mistakes requires a focused marketing strategy aligned with business objectives for creating a roadmap for growth. Topics I Cover: [01:25] Introduction to the 7 deadly marketing mistakes. [02:32] Number 1: No vision of where your business is headed. [03:47] Number 2: Trying to be all things to all people. [05:54] Number 3: Being just like the competition. [08:49] Number 4: Wasting precious marketing resources. [09:37] Number 5: Competing on price. [11:11] Number 6: Getting overwhelmed with the idea of the week. [13:16] Number 7: Having no way to measure your success. Like this show? Click on over and give us a review on iTunes, please! Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/   Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Leanne Hughes, a renowned consultant, speaker, and facilitator who specializes in maximizing team potential through influential and contagious work experiences. Leanne shared insights from her expertise, focusing on her book, the "Two-Hour Workshop Blueprint." Discover how business-owners can design workshops that are fast, deliver strong results, and eliminate stress from the process. Key Takeaways: Leanne Hughes shares invaluable insights into the art of workshop facilitation, focusing on the strategic significance of the two-hour timeframe. The discussion delves into the transformative shift from traditional presentations to horizontal, engaging workshops, emphasizing the evolution of skillsets required for effective facilitation. Leanne guides listeners in identifying workshop opportunities by recognizing the telltale "how" questions in various contexts. Additionally, she provides practical tips for building rapport and connection with participants, highlighting the importance of pre-event communication and a thoughtful, engaging kickoff. Leanne's expertise shines through, offering a comprehensive guide for mastering workshops and delivering impactful, results-driven sessions that resonate with diverse audiences. Questions I ask Leanne Hughes: [00:49] Why did you choose a two-hour timeframe for your blueprint? [01:27] What's the difference between a workshop and a conference? [02:19] Do workshops require a different skillset? [04:40] How can businesses view workshops as products or lead generation tactics ? [06:20] What structure do you recommend for workshops to follow? [07:29] What are the best and most time-efficient workshop strategies? [10:22] How do you guarantee immense value for workshop attendees? [11:41] How do you build rapport and get people to contribute during workshops? [13:26] How does audience size effect a workshop? [14:32] What is power up? [16:08] Can you explain the value of metaphors in a workshop? [16:47] What are the best employee engagement activities? [20:06] Where can people connect with you and learn more? More About Leanne Hughes: Get the Two-hour Workshop Blueprint - https://2hourwork.shop/ Visit Leanne's website - https://www.leannehughes.com/ Connect with Leanne on LinkedIn - https://www.linkedin.com/in/leannehughes/ Subscribe to her Youtube channel - https://www.youtube.com/c/LeanneHughes Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Jeffrey Hayzlett, a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host of All Business with Jeffrey Hayzlett on C-Suite Radio. He is a global business celebrity, speaker, best-selling author, and Chairman and CEO of C-Suite Network, home of the world’s most trusted network of C-Suite leaders.  Key Takeaways: The Hero Factor—a leadership philosophy emphasizing the prioritization of values, employee well-being, and community impact. Highlighting the importance of transparently publishing and living by these values, Hayzlett draws lessons from companies like Chick-fil-A and Starbucks. He underscores the relevance of conveying values consistently in both physical and digital realms. For CEOs aiming to instill change, he advises starting with defining and embodying core values. Humility, a key trait of hero leaders, is stressed as crucial in fostering a servant mentality towards employees and customers, ultimately shaping successful and impactful businesses. Questions I ask Jeffrey Hayzlett: [00:57] How do you view the expanding fractional C-suite industry? [02:23] What is the Hero Factor? [04:35] How do you instill values of radical humility in an organization? [06:00] Is there a universal set of values every company should adhere to? [06:54] As a company, how do you authentically communicate hero values? [08:56] In a competitive market, how can values be communicated to attract like-minded individuals? [11:56] Can a company's actions conflicting with its stated values send a message of its own? [13:24] In our increasingly digital world, are there specific techniques for communicating the hero factor? [14:11] What suggestions do you have for demonstrating radical humility to employees? [17:11] As a leader transforming company culture, how do you introduce the hero concept? [19:18] What role does humility play in this scenario? [20:06] Where can people connect with you and get a copy of the Hero Factor? More About Jeffery Hayzlett: Visit his website - https://hayzlett.com/ Buy a copy of The Hero Factor and win a Business Transformation Kit - https://www.herofactorbook.com/hero-factor Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Todd Rammler, president and founder of Michigan CFO Associates. With his extensive experience in financial management, Todd is a leading expert in implementing strategies to protect small businesses from embezzlement while enhancing their profitability. Key Takeaways: Amidst the challenging landscape of small business finances, Todd Rammler sheds light on the critical issue of embezzlement. He emphasized the common ways small businesses fall victim to financial misconduct and highlighted the importance of preemptive measures to safeguard against such risks. During our conversation, Todd outlined the fundamental strategies businesses can employ to fortify their financial foundations. He stressed the significance of employee dishonesty insurance as a protective layer against potential embezzlement, a critical step often overlooked by many small businesses. Moreover, Todd underlined the necessity of maintaining strict internal controls, such as segregation of duties, even in small business settings. These measures, while challenging to implement in smaller organizations, are pivotal in minimizing vulnerabilities to financial misconduct. His insights on the proactive steps to prevent embezzlement and strengthen financial structures serve as a guide for businesses aiming to protect their bottom line. If you're seeking practical strategies to shield your small business from the risks of embezzlement while fortifying your profits, this episode is a must-listen. Todd Rammler's expertise promises to redefine your approach to safeguarding your finances as your business grows. Questions I ask Todd Rammler: [00:45] How do small businesses commonly fall victim to embezzlement? [01:49] Is it a common practice in small businesses to entrust all control to one individual? [02:18] What practices should and should not be employed to safeguard against embezzlement? [03:08] What is employee dishonesty insurance? [04:25] Do employees tend to feel distrusted when internal controls are implemented? [06:10] Can a stop gap measure like hiring an external CFO act as a deterrent to embezzlement? [08:29] Is investing in cybersecurity a proactive approach to protect against potential disasters? [11:45] What approach do you take in the initial 30 days as a fractional CFO for a small business? [13:24] How do you address the resistance of small businesses who are hesitant to adopt this financial strategy? [14:37] How do you effectively convey the importance of profitability to small businesses? [16:22]What guidelines do you have concerning labor and productivity costs? [17:55] Could you outline what a typical engagement entails when hiring a fractional CMO? [19:55] Where can individuals connect with you to explore more about your work? More About Todd Rammler: Make better financial decisions with Michigan CFO Associates - https://www.michigancfo.com/ Connect with Todd on LinkedIn - https://www.linkedin.com/in/toddrammler/ Free Worksheets - https://www.michigancfo.com/free-reports-whitepapers/ This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign.   Try ActiveCampaign free for 14 days with our special offer - https://www.activecampaign.com/promo/dtm Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Stewart, a prominent fractional marketing officer (CMO) and a seasoned expert in the world of marketing strategy. With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he's worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns.  Ryan has made it his mission to lead businesses towards unprecedented growth through this unique approach, and during our conversation, he generously shared the secrets behind his successful strategies. Key Takeaway: In today's complex marketing landscape, Ryan emphasized the vital role of a fractional CMO in steering your business towards success. He broke down the core elements of his 90-day approach that consistently delivers remarkable results. If you're ready to revolutionize your marketing strategy and unlock unprecedented growth for your business, this episode is a must-listen. Ryan Stewart's expertise and insights promise to redefine your approach to marketing in the digital age. Questions I ask Ryan Stewart: [00:47] How do you define fractional CMO? [03:18] What are the main challenges for those attempting the fractional CMO model? [07:17] What is you cross-channel acquisition strategy? [11:13] Why is video an important part of your content strategy? [14:00] Where does AI fit in the content and strategic realm? [17:30] How deep into financials and metrics do you get before taking a client on? [19:01] What makes your method so different from others? [20:58] Are there any overlooked channels or platforms worth exploring? [22:02] Where can people learn more about your work? More About Ryan Stewart: Work with Ryan at Ryan Stewart Consulting - https://rsc.llc/ Explore Ryan's training program, The Blueprint Training - https://theblueprint.training/ Connect with Ryan on Youtube - https://www.youtube.com/channel/UC0RQ0xqm3WHqa5ilpUe1FAg This episode of the Duct Tape Marketing Podcast is brought to you by;  DeskTeam360 - https://deskteam360.com/DTMOffer for 10% off and Shopify - Sign up for a $1/month trial period at shopify.com/dtm Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Duct Tape Marketing Podcast, I interviewed Julia McCoy, a leading expert in AI-optimized content creation. As the president of Content at Scale, Julia is spearheading major initiatives for what's quickly become one of the most sought-after AI content writing tools for SEO marketers globally. An eight-time author with a flair for building successful businesses, Julia grew her writing agency, Express Writers, to a remarkable $5 million in revenue with a team of over 100 staff members. Recognized as one of the top 10 content marketers to follow in 2023, she is acclaimed for her compelling content strategies that not only elevate business growth but also generate tangible revenue. And now, she's at the forefront of teaching marketers how to leverage AI to exponentially increase their blog's authority, volume, and traffic.  Key Takeaway: AI-driven content creation is not just a trend; it's a game-changer that's reshaping the content marketing landscape. In our conversation, we uncover how businesses can tap into their SEO marketing potential by harnessing AI to produce high-quality, optimized content efficiently. We discuss the critical skills necessary for content creators to stay competitive and provide insights on the strategic integration of AI for bolstering blog impact and search engine rankings. This episode is a must-listen for those looking to elevate their content strategy and capitalize on the transformative opportunities AI presents in the digital marketplace. Questions I ask Julia McCoy: [01:08] What sets this era of the content game apart for you? [01:32] You once said AI was evil, what triggered your shift in that perspective? [04:36] How does Content at Scale outshine other similar tools? [06:20] In what ways does AI excel in content writing that can challenge even human writers? [07:56] What guidance do you have for content writers looking to embrace AI? [09:50] How can we encourage individuals to view content as a central element of their business strategy? [10:56] How do you create content that generates results? [13:01] How does this AI tool optimize for SEO and what formats can it use?  [15:04] What's your advice for marketers looking to repurpose existing content effectively? [16:18] What's the best way to start exploring Content at Scale? [18:15] Where else can people connect with you and learn more about your work? More About Julia McCoy: Publish High Ranking Content Instantly with https://contentatscale.ai/?fpr=ducttape Connect with Julia on linkedin.com/in/juliaemccoy/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Duct Tape Marketing Podcast, we explored the art of customer recovery with Jon Picoult, a renowned customer experience expert and author of "From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans." Key Takeaway: In the world of customer experience, mishaps are inevitable. However, by approaching customer recovery with style, empathy, and exceptional ownership, businesses can turn these situations into opportunities to create raving fans. Remember, a well-handled recovery can often leave a more positive impression on customers than a problem-free experience. Questions I ask Jon Picoult: [01:01] How does somebody become a customer experience expert? [02:48] How do you unify decision-makers in an organization around a customer experience vision? [05:27] As the pandemic's impact led to relaxed customer service, are we now entering an era where customers have heightened expectations? [06:56] What role do you see speed playing in today's market? [09:06] Could you share a case where a company sought your assistance in transforming their customer experience? [13:13] Have you encountered instances where customers were willing to pay more for exceptional service?  [15:10 What are the best strategies for fixing a poor customer experience? [17:56] How can someone begin to identify and address gaps in their customer experience?  [19:52] What role will A.I. play in shaping the future of customer service and experience? [21:19] Where can our listeners connect with you and explore your work further? More About Jon Picoult: Learn more about Jon’s book, FROM IMPRESSED TO OBSESSED: 12 Principles For Turning Customers And Employees Into Lifelong Fans - http://www.impressed2obsessed.com/ Learn more about Jon and his company - https://watermarkconsult.net/jon-picoult/about/ Watch Jon’s story about The Best Service Recovery… Ever! - https://youtu.be/Z2iBxdF1lNg?si=6H2NycnhjXY5q-by   This episode of the Duct Tape Marketing Podcast is brought to you by DeskTeam360. GET 10% OFF when you sign up here deskteam360.com/DTMOffer Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics. With a focus on transforming raw data into actionable insights, Databox has carved out a niche for itself, offering unique solutions for businesses to visualize their metrics in a customized manner. Peter, with his rich background in data analytics and his leadership at Databox, brings a fresh perspective to the challenges and opportunities in the world of marketing analytics. Key Takeaway: Peter and I dove into the world of data measurement, emphasizing the transformative power of turning raw figures into actionable insights. Peter shared the significance of looking beyond just the present numbers and understanding historical patterns and the importance of harnessing the power of data tools for any size company. The rising importance of predictive AI-driven analytics became clear, hinting at a future where forecasts will shape decisions. Questions I ask Peter Caputa: [0:48] What exactly does Databox do? [02:06] Can you share your experience starting with an early-stage company (Hubspot) that eventually went public? [07:11] With so many tools claiming the same space, how does Databox differentiate itself? [08:43] Many tools only show real-time data, making historical comparisons challenging. What's your take on that? [09:55] At what company size does implementing a tool like Databox become beneficial? [12:46] As we move towards predictive analytics, how is Databox addressing this trend? [15:11] Attribution remains a challenge. How can businesses approach it more effectively? [17:41] Can you elaborate on benchmark groups and how someone can participate? [19:01] Is it possible for users to bring their own groups for benchmarking? [20:54] Where can listeners connect with you and learn more about Databox? More About Peter Caputa: Check out Databox - https://databox.com/ Connect with Peter on LinkedIn - https://www.linkedin.com/in/pc4media/ This episode of the Duct Tape Marketing Podcast is brought to you by the DeskTeam360 https://deskteam360.com/dtmoffer Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Ben Guttmann, a marketing and communications expert, professor, and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message.  Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Key Takeaway: From the design of his book cover to the clear title, Simply Put: Why Clear Messages Win―and How to Design Them, Ben highlights the importance of simplicity. He talks about concepts like fluency and discusses how the things we perceive as easy often bring about positive reactions. Ben and I explored the five key principles of simple messaging: being beneficial, focused, salient, empathetic, and minimal. Understanding these principles can significantly impact the way you market your business.   Questions I ask Ben Guttmann: [01:32] What was the thought process that went into trying to make the book cover as simple as possible? [04:56] Why do clear marketing messages win? [06:30] Do you find it is actually harder to be simple? [10:48] Is simplicity a technique that people can actually use in some ways to mislead? [12:05] What are some examples of great messages and why? [14:03] What are the five principles of how to create simple and effective marketing messages? [15:33] How do you show empathy in your marketing message? [19:10] How can people connect with you and where can they find your book? More About Ben Guttmann:  Get Ben's book - Simply Put: Why Clear Messages Win — and How to Design Them - https://amzn.to/3QaH9mn Connect with Ben on LinkedIn - https://www.linkedin.com/in/benguttmann/ Like this show? Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 -, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Julian Juenemann, the founder of JJAnalytics, a company that helps businesses adopt the data-driven way of Digital Marketing. In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. With over 150,000 subscribers, MeasureSchool has become the leading video source for many marketers to learn these data-driven methods. During this episode, we discuss the transition from Universal Google Analytics to Google Analytics G4 and its significant differences from the previous version. We also learned how privacy concerns and changing data retention practices have driven the need for this transition. Additionally, we talk about how businesses need to adapt and leverage data visualization tools for better insights since AI is playing an increasing role in data analysis. However, trust in the output of such tools remains a critical issue. Here's a glance at this episode: [00:54] What are the differences between Google Analytics and the new Google platform? [04:41] About this new platform, what does it do differently and what does it do better? [07:08] How does the data visualization work in this new platform? [09:11] What's the relationship between Google Analytics and Google Tag Manager? [14:12] Does this new tool have any enhancements for ad tracking? [16:30] Besides Google, what other analytics tools would you recommend? [18:46] What's the role of AI in analyzing Google Analytics data? You can view the show notes here -https://ducttapemarketing.com/navigating-google-analytics-landscape More About Julian Juenemann: -Connect with Julian on Linkedin - https://www.linkedin.com/in/julianjuenemann/?originalSubdomain=de -Find out more about The Measure School -https://measureschool.com/ Like this, show? Click here, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show! Wanna chat? Connect with me on LinkedIn -https://www.linkedin.com/in/ducttapemarketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I decided to go solo and talk about a topic that's been on my mind for a while: the importance of selecting the right tools for your business. In the constantly evolving landscape of marketing, strategies and tools are in a state of perpetual flux. Staying ahead of the game and making strategic tool choices is the key to achieving remarkable success. In today's world, it's easy to fall into the trap of constantly seeking new tools and technologies. We believe in the importance of establishing and mastering a core set of tools, and become proficient in their use, so you can achieve greater efficiency, productivity, and marketing success. Avoid tool leapfrog and the distraction it brings; instead, invest your time and energy into establishing your primary set of tools. Here's a glance at this episode: [01:08] The trap of constantly seeking new tools [01:54] The distraction of new technology [02:38]The Mantra: "Do with less, but do it brilliantly" [03:35] Duct Tape Marketing core tool set [04:22] Newsletter tool [05:06] Project management tool [06:37] Google workspace and its advantages [09:46] How to be more disciplined with your tools You can view the show notes here Like this how? click here, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show! Connect with John Jantsch on Linkedin Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Micah Solomon, an expert on customer service, hospitality, and the customer experience. He delves into the unique concept of anticipatory customer service and its powerful potential to enhance brand loyalty and drive business growth. He's a bestselling author with a fresh perspective on how businesses can transform their customer service strategies to foster enduring loyalty. Key Takeaway: Anticipatory customer service is not just about reacting to a customer's needs; it's about predicting them. By serving even the unexpressed wishes of customers, businesses can create an unparalleled customer experience that fosters brand loyalty and catalyzes growth. In an era where customers crave personalization and a touch of anticipation, this approach proves to be a game-changer in the marketing and customer service sectors. Questions I ask Micah Solomon: [00:50] Define anticipatory customer experience. [01:44] Some suggest that no matter how great your services, loyalty is dead. Can you comment on that? [02:33] Is providing a great customer experience a type of referral tactic? [02:48] What is the secret shopper role? [04:38] How did you decide to specialize in this particular aspect of customer experience? [08:35] How do you recommend handling both unhappy and unreasonable customers? [12:11] How do you view customer service as a competitive advantage or even a profit center? [14:13] How important is community feedback in enhancing the customer experience? [17:22] What impact do you see AI having on customer service and experience? [18:52] How can people reach out to you or get a copy of your book? More About Micah Solomon: Discover the insights and strategies in Micah’s newest book, "Can Your Customer Service Do This? Create an Anticipatory Customer Experience That Builds Loyalty Forever" -https://amzn.to/46JtnfE Micah's website - https://micahsolomon.com/ Connect with Micah on LinkedIn -https://www.linkedin.com/in/customerguru/ Like the show? Click here, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show! Connect with me on LinkedIn; I'd love to hear from you! -https://www.linkedin.com/in/ducttapemarketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Chris Guillebeau, an entrepreneur, writer, travel enthusiast, speaker, and podcaster. He has visited almost every country in the world, works independently, and motivates people to do the same, encouraging them to live a rewarding life by following their passion. His blog, The Art of Not Conforming, receives more than 300,000 views per month. Chris is also a longtime fan of Duct Tape Marketing. Recently, he published his latest book, "Gonzo Capitalism: How to Make Money in an Economy That Hates You." Key Takeaway: During this podcast episode, we delve into the changing landscape of the economy, the rise of unconventional careers, and the power of decentralization. Chris shares fascinating stories of individuals who have found success in unique ways, from naming Chinese babies to teaching outdoor survival skills. Throughout our discussion, he reminded us why, in this rapidly evolving world, individuals and businesses should adapt, embrace novelty, and explore alternative paths to thrive in this changing economic landscape. Questions I ask Chris: [00:55] Does the economy really hate you? [03:29] Does this happen only in America, or does it happen everywhere? [04:53] Does this mean that we should not be sending our kids to college? [06:36] Why did you call it gonzo capitalism? [08:53] What can people learn from your book? [13:43] What is the message, and what kind of clarity can you offer? [14:23] Where do you recommend people go to learn more about creativity? [15:44] How would businesses adapt to what you talk about in your book? More about Chris: Get Chris's book - Gonzo Capitalism: How to Make Money in an Economy that Hates You Chris’ website - here Connect with Chris Guillebeau on LinkedIn Like the show? Click here, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show! Connect with me on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Alyson Caffrey, the founder of Operations Agency and the co-creator of the operations simplified framework, which is aimed at streamlining backend operations for digital and creative agencies. She is also the author of The Sabbatical Method: How to Leverage Rest and Grow Your Business. With a wealth of experience in helping agency owners find a balance between their work and rest, Alyson sheds light on how the Sabbatical Method can revolutionize the way marketing systems are handled. Key Takeaway: Working less to achieve more is a paradigm shift in the traditional hustle culture, especially among agency owners in the marketing realm. Alyson Caffrey joins me to elucidate how the Sabbatical Method is transforming the marketing systems landscape. We delve into the concept of "systematic rest," an innovative approach to interspersing work with adequate rest to not only prevent burnout but to significantly enhance productivity and creativity. By embracing the Sabbatical Method, agency owners are discovering a potent strategy to scale their business while reducing the hours they traditionally grind away, making the notion of working less to achieve more a reality. Questions I ask Alyson Caffrey: [00:45] How does rest contribute to business growth? [02:31] Can you explain the framework you mentioned? [03:43] Is a long sabbatical the goal of your method? [05:44] How does your 90-day method alter established work habits? [08:28] Do founders grasp your concepts both logically and emotionally? Get the full show notes here. More About Alyson Caffrey Get Alyson's book -  The Sabbatical Method: How to Leverage Rest and Grow Your Business  Find out more about the Operations Agency Connect with Alyson Caffrey on LinkedIn Like this show? Click here, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show! Connect with John Jantsch on LinkedIn Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena. Currently serving as the VP of marketing at Thinkific, a platform that empowers entrepreneurs to craft, market, and deliver online courses, Christie delves into the booming Creator Economy and how it's reshaping the marketing landscape, especially in the B2B sector. The Creator Economy isn't just a playground for B2C marketers or influencers. It's a rich, untapped terrain for B2B marketing, offering a humanized and community-centric approach that can significantly contribute to business growth. By embracing the principles of the Creator Economy, B2B marketers can foster a deeper connection with their audience, enhance trust, and drive meaningful engagement. Here's a glance at this episode: [01:10] How are creators changing marketing, especially in B2B? [02:08] How do you define the "creator economy" compared to traditional economic models? [03:44] Some creators do quirky things for attention. What can B2B brands learn from this? [05:28] Brands are teaming up with influencers. What's good or bad about this approach? [07:02] Successful creators have personal branding. How can a brand adopt this idea? [09:39] B2B and B2C marketing are blending. How are authenticity and personal branding playing a role? You can view the show notes here More About Christie Horsman: -Read Christie's article in Entrepreneur magazine -Connect with Christie Horsman on LinkedIn -Check out Thinkific Like this show? Click here, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show! Connect with John Jantsch on LinkedIn Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Nicole Bernard, a seasoned marketing professional with an impressive legacy that includes stints at Microsoft and collaborations with big names like REMAX and Venus Williams. We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. With Nicole's first-hand experiences and insights, we explored how this Fractional CMO trend is not just a fleeting fad but a strategic maneuver that's reshaping the contours of business leadership in today's dynamic landscape. Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. Companies, by opting for a Fractional CMO, are not just seeking to cut costs but are keen on leveraging the diverse expertise and perspectives these professionals bring. Operating across varied industries, Fractional CMOs offer a fresh, tailored approach, helping businesses to be more agile, adaptive, and strategic in their planning Questions I ask Nicole Bernard: [00:46] What exactly is a fractional CMO? How would you briefly describe this role to someone unfamiliar with it? [01:28] In your opinion, what type of business is the ideal fit for a Fractional CMO? Specifically, what might be missing in such a company that you can fulfill? [02:36] Do you find that the market is starting to wake up to both the need for strategy? [03:42] Can you define the specific responsibilities and boundaries of a Fractional CMO? [04:40] In your role, how often do you find yourself involved in the actual implementation? [05:20] Could you shed some light on your business model? How do you handle tasks that might go beyond what you personally offer? Do you collaborate with a team or partners? [06:14] One challenge of the Fractional CMO model is essentially selling your time. How do you avoid this? [07:30] Is it challenging to define a clear scope for clients regarding what they can expect from a Fractional CMO? [09:25] What are some potential pitfalls associated with this model? [10:43] How has adopting the Fractional CMO title influenced your relationship with clients? [11:50] Have you noticed any changes in client relationships over time, perhaps in terms of duration or their reliance on you? [12:48] Upon starting with a new client, are there specific initial steps you consistently follow? [14:11] In terms of educating clients, how does this role differ from traditional agency models? [15:10] A traditional CMO often has the task of building a team. In your experience, do you often work with companies lacking strategic hires, and do you assist in team building? More About Nicole: See how you can work with Nicole - https://nb.marketing/ Listen to the Bubbles and Biz Podcast - https://nb.marketing/podcast Connect with Nicole Bernard on LinkedIn - https://www.linkedin.com/in/nicolesbernard/ Connect with John Jantsch on LinkedIn - https://www.linkedin.com/in/ducttapemarketing/ Get Your Free AI Prompts To Build A Marketing Strategy, Download now: dtm.world/freeprompts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation with Anne Janzer, we delve into the captivating world of writing, marketing, and the intriguing intersection of human behavior and cognitive science. Anne's latest book, "The Writer's Voice," is a treasure trove of insights, offering a comprehensive guide to mastering the art and science of writing voice. Through our discussion, we uncover the secrets behind crafting a distinct brand voice, explore the nuances of ghostwriting, and gain a deeper understanding of the multifaceted realm of marketing. Join us on this enlightening journey to enhance your writing and marketing prowess, armed with the wisdom Anne shares from her extensive experience as a nonfiction book coach and author. Get the special price of Anne's new book: The Writer’s Voice - https://annejanzer.com/book/the-writers-voice/ More about the book: The Writer’s Voice - https://annejanzer.com/book/the-writers-voice/ Anne's website - https://annejanzer.com/ Connect with Anne's on LinkedIn - https://www.linkedin.com/in/annehjanzer/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeremy Kenerson, is the founder of Desk Team 360. During this podcast, we discussed the importance of effective outsourcing and insourcing in marketing, emphasizing the value of communication and collaboration with remote teams to achieve successful outcomes. Additionally, we highlight the significance of strategic partnerships in expanding one's marketing reach without forgetting the need for quality, consistency, and professional expertise while outsourcing. Learn more about your ad choices. Visit megaphone.fm/adchoices

Struggling to get your message across? Dive deep with the King of Clarity, Steve Woodruff, as he unravels the art of impactful communication. Discover why simplicity is key, and how the right words can leave a lasting impression. Plus, a sneak peek into his new book, "The Point: How to Win with Clarity-Fueled Communication." Make every conversation count—tune in now! Learn more about your ad choices. Visit megaphone.fm/adchoices

In the world of marketing, focusing on a niche can be both advantageous and limiting. While specialization can bring efficiencies and higher value to clients, it also leads to increased competition and the risk of being overshadowed by template-driven solutions. Learn how to transition from being tacticians to orchestrators, and leverage your strategic skills to serving your niche. This approach will provide a unique value proposition for your business in an increasingly competitive landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's business landscape, time and responsiveness are critical factors in customer experience and revenue generation. Customers increasingly value speed and quick solutions, especially after the pandemic. Learn how to prioritize responsiveness in your business to gain a competitive advantage for your company and your clients.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interview Liz Elting, the co-founder and CEO of award-winning TransPerfect, the world’s largest provider of language and business solutions with over $1.1 billion in revenue and offices in over 100 cities around the globe. Additionally, she is also the founder of the Elizabeth Elting Foundation, a non-profit created to break down systemic barriers and foster systemic change for women and other underserved communities. She has also been named one of Forbes’ Richest Self-Made Women every year since the list’s inception. Currently, she has an upcoming book and is a contributor at Forbes and SWAAY. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode of the Duct Tape Marketing Podcast, we're joined by Honorée Corder, an accomplished author, publishing consultant, and the founder of Indy Author University. With over 50 books to her name and a passion for turning aspiring nonfiction authors into best-selling and best-earning authors, Honoree brings an unparalleled perspective to the table. We discuss her recent book, Write Your First Nonfiction: A Primer for Aspiring Authors, and delve into the intricacies of authorship, focusing on the business benefits of publishing your own book. More About Honoree Corder: https://honoreecorder.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, we're joined by Lisa McCarthy, co-founder and CEO of the Fast Forward Group. Lisa has designed a groundbreaking system that's already changed the lives of over 100,000 professionals across industries, from tech giants like Google and Amazon to financial institutions like JP Morgan Chase. Her book, "Fast Forward: Five Principles to Create the Life You Want in Just One Year," lays out the actionable steps for transforming both your career and personal life within a year's time. Today, we dive deep into these power principles and discuss the urgency of a one-year timeline. More About Lisa McCarthy: Get your copy of Fast Forward: Five Principles to Create the Life You Want in Just One Year Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interview Eduardo Briceño. He is a global keynote speaker and facilitator who guides many of the world’s leading companies in developing cultures of learning and high performance. Earlier in his career, he was the co-founder and CEO of Mindset Works, the first company to offer growth mindset development services.  His new book, The Performance Paradox: Turning the Power of Mindset into Action, helps you discover how to balance learning and performing to bolster personal and team success. More About Eduardo Briceño: Get your copy of The Performance Paradox: Turning the Power of Mindset into Action Connect with Eduardo on LinkedIn Eduardo's website. Get Your Free AI Prompts To Build A Marketing Strategy: Download now Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interview Kirstin Ferguson. She is Australia’s most prominent leadership expert and a highly experienced business leader in her own right. Her upcoming best-seller book: HEAD & HEART: The Art of Modern Leadership is a practical guide for every modern leader. Kirstin explains how leadership is simply a series of moments and therefore, every moment offers us the opportunity to leave a positive impact on those we lead. More About Kirstin Ferguson: Get your copy of HEAD & HEART: The Art of Modern Leadership Head & Heart Leader Scale Kirstin's website. Get Your Free AI Prompts To Build A Marketing Strategy: Download now   Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interview Angelo Ponzi. He is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. He explains how Fractional CMOs besides being a flexible and cost-effective solution for businesses, contribute to long-term growth through strategy development, messaging refinement, and navigating marketing challenges.  More About Angelo Ponzi: Connect with Angelo on LinkedIn. Angelo's website.  Get Your Free AI Prompts To Build A Marketing Strategy: Download now Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Sabrina Starling. She is the Business Psychologist and is the international bestselling author of How to Hire the Best and The 4 Week Vacation: The Entrepreneur’s Ultimate Guide to Taking Your Life Back from Your Business. Founder of tapthepotential.com and host of the Profit by Design podcast, she and her team coach entrepreneurs to take their lives back from their businesses. They are on a mission to disrupt the hustle culture by sending 10,000 entrepreneurs on a 4-week vacation over the next 10 years. More About Dr. Sabrina Starling: Discover how to make your time worth $10,000 an hour Listen to the Profit By Design Podcast  Get your copy of The 4 Week Vacation: The Entrepreneur’s Ultimate Guide to Taking Your Life Back from Your Business. Get Your Free AI Prompts To Build A Marketing Strategy: Download now

In this episode of the Duct Tape Marketing Podcast, I interview Lloyed Lobo. He is an entrepreneur, podcast host, and community builder. He is the co-founder of Boast.ai, where he leveraged the Community-Led Growth model to bootstrap the company. He is also the co-founder of Traction, a community empowering over 100k innovators through connections, content, and capital. His book titled From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth. Lloyed explores the intricate art of harnessing the community's strength as your ultimate acquisition channel, brand differentiator, feedback source, retention lever, and catalyst for transformative change. More About Lloyed Lobo: Follow Lloyed on LinkedIn Listen to the Traction Podcast  Lloyed's website Pre-order From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth

In this episode of the Duct Tape Marketing Podcast, I interview Jennifer Wallace. She is a freelance print and television journalist who began her career at 60 Minutes. She's a frequent contributor to the WSJ and the Washington Post.  Her upcoming book Never Enough: When Achievement Culture Becomes Toxic-and What We Can Do About It, explores the deep roots of toxic achievement culture, and finds out what we must do to fight back. She explains the term "mattering" which is the idea of feeling valued for who we are at our core by our families, by our friends, by our community, and also being dependent on to add meaningful value back to parents, to friends, to the community. More About Jennifer Wallace: Jennifer's website Pre-order Never Enough: When Achievement Culture Becomes Toxic-and What We Can Do About It Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co

In this episode of the Duct Tape Marketing Podcast, Mike Volkin. He is a serial entrepreneur, speaker, marketing consultant, fractional Chief Marketing Officer, Army veteran, and author of 7 books. In addition, he has built and sold 6 of his own companies. As a marketing leader, he specializes in helping businesses scale, particularly ones that help people, animals, and the environment. The Fractional CMO model is a smart solution for companies that may not require a full-time CMO but still need strategic direction and are seeking tailored strategic insights. Mike highlights that it is important to consider a balanced approach to marketing channels based on the available resources and staff skills, focusing on a few channels that can provide significant ROI. More About Mike Volkin: Mike's website If you're a marketing agency, looking for a marketing strategy: Your Marketing Expert Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co

In this episode of the Duct Tape Marketing Podcast, I interview Carol Roth. She is a “recovering” investment banker; entrepreneur; speaker; economic, business, and financial commentator; content developer; and a New York Times bestselling author.  Her latest book You Will Own Nothing: Your War with a New Financial World Order, is a New York Times best seller that helps people navigate the shifting global financial order and create a plan to fight back and preserve their wealth creation opportunities. More About Carol Roth: Get your copy of: You Will Own Nothing: Your War with a New Financial World Order Follow Carol on Twitter Connect with Carol Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Hitendra Wadhwa. He is a professor at Columbia Business School and Founder of the Mentora Institute. He has coached dozens of Fortune 100 C-suite executives and taught 10,000+ MBAs and Executives.  His upcoming book: Inner Mastery, Outer Impact: How Your Five Core Energies Hold the Key to Success, explains the 5 Core Energies (Purpose, Wisdom, Growth, Love, and Self-Realization) and expressing them through actions that bring out the best in yourself and others. Dr. Hitendra shares the key principles for how to pursue success by letting your true self shine through in everything you do. More About Dr. Hitendra Wadhwa: Get your copy of: Inner Mastery, Outer Impact: How Your Five Core Energies Hold the Key to Success  Dr. Hitendra's website. Mentora Institute Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co

In this episode of the Duct Tape Marketing Podcast, I interview Russ Perry. Russ, the founder and CEO of Design Pickle, is a seasoned creative leader, entrepreneur, author, and thought leader. As a former agency owner, Perry intimately understands the challenges associated with all aspects of creative work and has transformed the creative process through Design Pickle. More About Russ Perry: Design Pickle Connect with Russ on LinkedIn   Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co  

In this episode of the Duct Tape Marketing Podcast, I interview JP Maroney. He is a seasoned business strategist and Fractional CMO with over three decades of entrepreneurial experience. He is known for his strategic prowess, serving powerhouse clients like Wells Fargo and Century21, as well as growing companies, often as a Fractional CMO, Chief Strategic Officer (CSO). JP explains how Fractional CMO can be a cost-effective solution for businesses to access top-level marketing expertise without the burden of hiring a full-time executive. JP highlights the importance of framing services in terms of results and outcomes, focusing on the value delivered rather than just the hours worked. More About JP Maroney: Follow JP on social media: @jpmaroney JP's website. Check out JP's Youtube Channel.   Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co

In this episode of the Duct Tape Marketing Podcast, I interview Ben Young. He is the founder of Nudge, an analytics company, that was a commercialized product from his agency. Nudge helps you measure the performance of your digital properties through the lens of what people are paying attention to. Ben explains why agency owners should consider investing a portion of their own capital into other businesses as a way of personal development and to gain valuable insights from different industries. By investing in other companies, they can learn from other founders, gain exposure to new sectors, and understand emerging trends. More About Ben Young: Follow Ben on Twitter. Nudge website. Check out Ben's blog. Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about a new tool that we've created, the marketing a gap analysis. This guide will help you understand the complex world of marketing and create a roadmap for success by improving your marketing strategies.  Get your Duct Tape Marketing Gap Analysis.   Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Isaac Watson. He is an event strategist and entrepreneur who founded Kickass Conferences in 2016 and has produced over 50 conferences and gatherings worldwide. Isaac is also the co-host of the Make It Kickass podcast. Isaac explains how events can serve as a powerful strategy for building a community around a business or brand. A comprehensive approach to event planning starts with developing a strategy that aligns with your business goals and creating impactful experiences for your community. More About Isaac Watson: Kickass Conferences website. Listen to the Make It Kickass Podcast. Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Sam Horn. She is the Founder and CEO of the Intrigue Agency. She's been a speaker for 3 TEDx talks and the author of 10 books. Her new book Talking on Eggshells: Soft Skills for Hard Conversations shows how to apply constructive communication strategies that shift from reactive and negative responses to proactive and compassionate ones; in order to create a positive ripple effect in people's personal and professional lives. More About Sam Horn: Download your words to lose, words to use template. Get your copy of Talking on Eggshells: Soft Skills for Hard Conversations Sam's website. Follow Sam on LinkedIn. Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Joe Rare. He shares his story as an “underground” serial entrepreneur, investor, and outsourcing expert. Joe focuses on helping small- to medium-sized businesses and currently owns and manages a number of digital companies that are fully run by virtual assistants. He shares how outsourcing tasks to VAs can help businesses grow and be more profitable. More About Joe Rare: More about Level 9 Virtual.  Joe's website. Reach out to Joe Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about 7 martketing mistakes that business owner usually make and I give you some tips on how to avoid them. Send me an email  if you want to talk about Strategy First.   Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.  

In this episode of the Duct Tape Marketing Podcast, I interview Becky Robinson. She is the Founder and CEO of Weaving Influence. This full-service marketing agency specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. Her first book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. This book provides a structured approach to creating a successful online presence that will generate a big impact on any message. Becky shares a framework to cultivate followers based on four commitments: value, consistency, endurance, and generosity.  More About Becky Robinson: Get your copy or audiobook of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. More about Becky and Weaving Influence. Connect with Becky.   Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Josh Bernoff. He is the bestselling author or ghostwriter of eight business books and contributed to 50 book projects that have generated over $20 million for their authors. Josh was formerly Senior Vice President, Idea Development at Forrester, where he spent 20 years analyzing technology and business.  ​​His most recent book: Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, is a guide for authors who want to create impact in their business books. More About Josh Bernoff: Get your copy of Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. Reach out to Josh.   Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Kenneth Wenger. He is an author, a research scholar at Toronto Metropolitan University, and CTO of Squint AI Inc. His research interests lie at the intersection of humans and machines, ensuring that we build a future based on the responsible use of technology. His newest book, Is the Algorithm Plotting Against Us?: A Layperson's Guide to the Concepts, Math, and Pitfalls of AI. Kenneth explains the complexity of AI, demonstrating its potential and exposing its shortfalls. More About Kenneth Wenger: Get your copy of Is the Algorithm Plotting Against Us?: A Layperson's Guide to the Concepts, Math, and Pitfalls of AI. Connect with Kenneth.   Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Alysia Silberg. She is a leading venture capitalist in Silicon Valley, where she mentors tech startups and helps them go public. She is the CEO & General Partner of the investment firm Street Global. Her first book, Unemployable: How I Hired Myself is a guide that helps to change your mindset from "I can't" to "I can"; and changes the narrative of being "unemployable" and relates it to entrepreneurship and finding one's superpower in business. She shares her personal journey of embracing her entrepreneurial spirit and encourages others to leverage AI to create new opportunities. More About Alysia Silberg: Get your copy of Unemployable: How I Hired Myself Connect with Alysia and follow her on Instagram Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Siri Lindley. She is a two-time world champion triathlete and winner of twelve ITU World Cup races. She’s the top female triathlon coach in the world, she’s guided Olympic medalists and Ironman champions to not only become better athletes but also better people. Siri is also a life coach, keynote speaker, and the Founder of two non-profit organizations. Her upcoming book Finding a Way: Taking the Impossible and Making it Possible, gives you the tools, inspiration, and strategies you need to find a way through the struggles in your life and leads you to triumph. She explains how failure becomes an opportunity for learning and growth, while gratitude, support, and living with purpose and love are essential in everyone's journey. More About Siri Lindley: Get your copy of Finding a Way: Taking the Impossible and Making it Possible. For every book sold, $2 is donated to Feeding America and the rest of the profits go to Siri's non-profit Believe Ranch and Rescue. Get a free chapter of Finding a Way by texting "GOFIRST" to 66866.   Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Rodney Zemmel. He is co-leader of the McKinsey Digital Practice, and a member of McKinsey’s Shareholders Council, the firm’s board of directors. He serves clients across a range of industries on growth strategy, performance improvement, and value creation by harnessing the power of data and analytics, digital culture and capabilities, and modernized core technology. He is the co-author of Rewired: the McKinsey’s Guide to Outcompeting in the Age of Digital and AI. This book shares the lessons McKinsey has learned helping companies deliver successful digital and AI transformations into a detailed “how to” manual explaining how organizations need to rewire their processes and operations, leveraging new technologies to achieve value. More About Rodney Zemmel: More about Rewired: the McKinsey’s Guide to Outcompeting in the Age of Digital and AI Get in contact with Rodney Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Joe Mull. He is the founder of the BossBetter Leadership Academy and hosts the popular BossBetter Now Podcast, which was named by SHRM as a "can’t miss show for leaders". He is the author of the newly released book Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work, a framework for creating an employee experience that leads people to join a company, stay long term, and do a great work.  More About Joe Mull: Get your copy of Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work Joe's website Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Dave Dodson. He is on the faculty of Stanford University’s Graduate School of Business, where he guides students in tactical execution. He was a McKinsey & Company consultant and left to become a serial entrepreneur operating several companies as CEO or Executive Chairman.  His newest book The Manager's Handbook: Five Simple Steps to Build a Team, Stay Focused, Make Better Decisions, and Crush Your Competition; will help managers, executives, and other business leaders interested in dramatically improving their ability to lead people and inspire loyalty. More About Dave Dodson: Pre-Order your copy of The Manager's Handbook: Five Simple Steps to Build a Team, Stay Focused, Make Better Decisions, and Crush Your Competition Reach out to Dave   Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, Tiffani Bova. She is the global customer growth and innovation evangelist at Salesforce and a Wall Street Journal bestselling author. Her new book The Experience Mindset: Changing the Way You Think About Growth, explores the relationship between employee experience (EX) and customer experience (CX) in businesses and how companies should adopt a mindset that strengthens both EX and CX simultaneously. More About Tiffani Bova: Get your copy of The Experience Mindset: Changing the Way You Think About Growth Connect with Tiffani Follow Tiffani   Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups. Mary is also the co-creator of a new course with Reforge and hosts the popular Women In Product Marketing podcast. Her new book The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win, is a quick-start guide to nailing your first product launch, whether you are a product marketer, product manager, or founder.  More About Mary Sheehan: Get your copy of The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win Listen to Women in Product Marketing Connect with Mary Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Kate Volman. She is the CEO of Floyd Coaching. With over twenty years of experience in developing and leading life-changing programs for entrepreneurs and leaders, she has a passion for helping people grow.  Her new book Do What You Love: A Guide to Living Your Creative Life Without Leaving Your Job shares the seven myths stopping people from exploring their passions and dreams. More About Kate Volman: Website: katevolman.com Get your copy of Do What You Love: A Guide to Living Your Creative Life Without Leaving Your Job Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Mike Lenox. He is the Tayloe Murphy Professor of Business at the University of Virginia’s Darden School of Business. He has served on the faculty at Duke and NYU and as a visiting professor at Harvard, Stanford, and Oxford.  His new book Strategy in the Digital Age: Mastering Digital Transformation, explains how digital technologies enable the creation of innovative services and products. More About Mike Lenox: Connect with Mike Get your copy of Strategy in the Digital Age: Mastering Digital Transformation Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform. He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. Andrew emphasizes how it's important for small businesses to invest in building a dedicated social media team that focuses on a select few platforms where their target audience is most active. Furthermore, building trust and establishing an organic presence is essential in social media marketing. More About Andrew Barlos: Start your free trial of Loomly Connect with Andrew Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Russell Heneberry. He is a renowned digital marketing expert, digital marketing consultant, speaker, and co-author of Digital Marketing for Dummies. He’s the Founder of theCLIKK, an email newsletter about digital marketing. Russel talks about how newsletters have made a comeback by combining email marketing with content marketing and direct response promotion. By building trust, providing education, and offering entertainment, newsletters have the power to nurture subscribers and connect with them by creating engaging content, and effective calls to action. More About Russell Henneberry: Subscribe to theCLIKK Connect with Russell Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Garrett Brown and Colin Coggins. They are longtime sales leaders, practitioners, and professors of Entrepreneurship at the University of Southern California’s Marshall School of Business. Their new bestselling book The Unsold Mindset: Redefining What It Means to Sell challenges common misconceptions about sales and explores a different approach to selling and life. The greatest salespeople are often the opposite of what people expect them to be;  They challenge societal expectations and prioritize their authenticity, vulnerability, and curiosity. By cultivating genuine care for their customers, asking impactful questions, and showing empathy, they are able to establish meaningful connections with them. More About Garrett & Colin: Website: www.colinandgarrett.com Connect with Garrett & Colin Follow Garrett & Colin Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Mark Shekter. He is a Best-Selling Author, Keynote Speaker, and original thinker. He pioneered a new system of creative thinking that empowers Start-Ups to Fortune 500 clients to build robust and sustainable enterprises while reshaping corporate cultures for unlimited innovation and growth.  In his new book: Think8: 8 Steps to Ignite Your Creative Genius in Business, Career, & Life, Mark shares his proven method previously only available to his global Think8 clients. Mark shares that when individuals focus on their purpose and passion, they can unlock their creative energy and achieve remarkable results in various domains of life. Creativity is not limited to artistic endeavors but can be applied in business contexts as well. The Think8 methodology has 8 steps: purpose, message, tone, character, content, structure, style, and impact, when followed in sequence, leads to optimal results. More About Mark Shekter: Think8 Global Institute Pre-order Think8 Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Diana Kander. She is a keynote speaker on curiosity and innovation and a New York Times bestselling author. A serial entrepreneur who entered the United States as a refugee at the age of eight, she has launched and sold millions of dollars of products and services.  Diana's new book with Tucker Trotter: Go Big or Go Home Book: 5 Ways to Create a Customer Experience That Will Close the Deal, teaches how to turn pitches into an emotional experience to attract your customer's attention and bring home the win. Innovating how we sell our products and services, using elements like surprise or unexpected physical objects is a perfect way to engage and create a memorable impact and a better connection with our customers. Diana highlights the need to prioritize understanding the customer's needs before talking about oneself or what our company does.  More About Diana Kander: Contact Diana to get a digital copy of her book for free! Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Mark Mears. He's a Best Selling author, keynote speaker, and consultant. Serves as Chief Growth Officer for LEAF Growth Ventures, LLC; a consulting firm inspiring individuals, teams, and organizations to find purposeful growth for business success while making a positive, lasting difference in the world. Mark's new book The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder, explains the importance of growing into one's purpose and fulfilling that purpose over time. Mark explains that a living legacy is someone who makes a difference in people’s lives and inspires them to want to do likewise. Meanwhile, purposeful growth can be aligned with profitability and philanthropy and should be the central focus for businesses as it leads to engaged and motivated team members, happier customers, and stronger communities.   Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m talking about how AI tools could be used as research assistants to enhance their work, generate ideas, and create more powerful marketing strategies for our clients. AI prompts cover topics like analyzing a client's online presence, identifying the ideal client, discovering trends that can become opportunities, and even analyzing their competition. By focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience.   Get Our Free AI Prompts For Developing A Marketing Strategy: AI Prompts  Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Steve McKee. He is the co-founder of McKee Wallwork, a nationally recognized marketing advisory firm that made the Inc. 500 list of the fastest-growing private companies in America in its first year of eligibility and has twice won the prestigious Effie Award for marketing effectiveness from the American Marketing Association. Steve's new book TURNS: Where Business Is Won and Lost talks about how every decision and turn made in business whether it is big or small, can change the direction of our business, and is crucial to reflect on past turns/decisions and learn from them. Steve emphasizes that recognizing and embracing the turns is essential for success in business.   More About Steve McKee: McKee Wallwork Get a copy of TURNS: Where Business Is Won and Lost   More About The Agency Certification Intensive Training: Learn more Take The Marketing Assessment: Marketingassessment.co  This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Laura Belgray.  She is the founder of Talking Shrimp and co-creator of The Copy Cure. Laura is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Her first upcoming book Tough Titties: On Living Your Best Life When You're the F-ing Worst is a collection of her growing-up stories and saying “tough titties” to the supposed to’s in life such as: driving a car, being on time, handing in your paperwork, learning to roast a chicken, and having kids.   More About Laura Belgray: Talking Shrimp Pre-order Though Titties Follow Laura on Instagram   More About The Agency Certification Intensive Training: Learn more   This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and The HOTH.

In this episode of the Duct Tape Marketing Podcast, I interview Charles Conn. He is co-founder of Monograph Capital, a life sciences venture firm in London and San Francisco, and was previously CEO of the Rhodes Trust in Oxford. He is the Board Chair of Patagonia and sits on The Nature Conservancy European Council. He co-authored the bestselling book Bulletproof Problem Solving: The One Skill That Changes Everything and The Imperfectionists: Strategic Mindsets for Uncertain Times.  Charles mentions how imperfection is a powerful tool for problem-solving in a rapidly changing world. Instead of striving for perfection and following traditional industry structures, it's important to be curious, gather diverse perspectives, and embrace uncertainty to find solutions from unexpected sources.   More About Charles Conn: The Imperfectionists Get a copy of The Imperfectionists: Strategic Mindsets for Uncertain Times    More About The Agency Certification Intensive Training: Learn more Take The Marketing Assessment: Marketingassessment.co  This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.  

In this episode of the Duct Tape Marketing Podcast, I interview Rob Levin. He is the co-founder and chairman of Work Better Now, a virtual assistant company providing talented remote professionals from Latin America for US and Canadian-based small and mid-sized businesses. He is also the managing member of the Oasis Strategy Group and CEO of RSL Media.  Rob mentions that having an assistant is important for all business owners because it allows them to focus on strategy and high-level work instead of admin work. Additionally, having a virtual assistant turns out to be an amazing return on investment for the company because it saves time and money since the business owner can delegate tasks they don't enjoy or aren't good at.    More About Rob Levin: Work Better Now Connect with Rob   More About The Agency Certification Intensive Training: Learn more   This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and The HOTH.

In this episode of the Duct Tape Marketing Podcast, I interview Amanda Holmes. Amanda is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. At age 24, she inherited her father’s multi-million dollar enterprise, which specializes in helping companies double their sales. Amanda shares more about her journey as CEO and the challenges of implementing change in a long-standing organization. She dives into the process her father developed years ago that has helped large companies quickly double their sales and how she has helped that process evolve over the years. She's the author of a book — Based on The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies.    More About Amanda Holmes: UltimateSalesMachine.com Get a copy of her book on Amazon — Based on The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. Connect with Amanda on Instagram — @amanditaholmes More About The Agency Certification Intensive Training: Learn more Take The Marketing Assessment: Marketingassessment.co  This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.    

In this episode of the Duct Tape Marketing Podcast, I interview Joe Polish. He is the Founder of Genius Network, one of the highest-level groups in the world for entrepreneurs. Joe has helped build thousands of businesses and generated hundreds of millions of dollars for his clients. He's the author of a book — 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want. Joe talks about the many challenges he has overcome in his life to get him to where he is today and how relationship-building and building a network play an essential role in achieving success. More About Joe Polish: WhatsInItForThem.com   More About The Agency Certification Intensive Training: Learn more This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and The HOTH.

In this episode of the Duct Tape Marketing Podcast, I interview Joey Coleman. He is the Wall Street Journal bestselling author of Never Lose a Customer Again, an award-winning speaker, and works with organizations around the world ranging from small startups to major brands. His new book, Never Lose an Employee Again: The Simple Path to Remarkable Retention, offers a proven framework for increasing employees retention, engagement, and in the process, profits. Joey explains how companies should focus on the employee journey from the first day on the job. A new employee's first-day experience should be welcoming and inclusive, and companies should assign someone to be responsible for the entire journey from the first time the employee hears about the business until they're up and running a hundred days later. By doing so, retention numbers can significantly improve. It’s important to understand that we have humans who work at our company and celebrate them for their humanity, not only of their product.   More About Joey Coleman: Website: joeycoleman.com Get your copy of Never Lose an Employee Again More About The Agency Certification Intensive Training: Learn more Take The Marketing Assessment: Marketingassessment.co  This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Mike Rhodes. With over two decades in the digital marketing industry, he established his award-winning Melbourne-based digital agency WebSavvy back in 2006, to help small businesses grow. Mike also runs AgencySavvy, training hundreds of agency owners how to 'do' Google Ads better and scale their agencies. He co-authored The Ultimate Guide to Google Ads, now in its sixth edition, which is the world’s best-selling book on Google Ads, with over 130,000 copies sold.   More About Mike Rhodes: Website: websavvy.com.au Take one of Mike's courses: agencysavvy.com More About The Agency Certification Intensive Training: Learn more Take The Marketing Assessment: Marketingassessment.co  This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Kristi Herold. She is the founder and CEO of JAM a multi-million dollar global business that has connected millions of people through play since its inception as one of the largest adult recreational sports leagues in the world.    The JAM team has produced and delivered over 3500 playful corporate events, in over 30 countries since the summer of 2020. It has been awarded “Canada's Most Admired Culture Award “ in 2022,  certified as “Great Places to Work - Canada” and named the “Best Remote Startups to work for”.      Kristi is the author of the best-selling book It Pays to PLAY - How Play Improves Business Culture, a resource to implement play at work and improve the productivity and culture of companies.    More About Kristi Herold: Get a copy of Kristi's PLAYbook pdf with a top 10 list of ideas on how to integrate play at work and receive 25% off a JAM corporate team experience: here kristiherold.com JAM More About The Agency Certification Intensive Training: Learn more Take The Marketing Assessment: Marketingassessment.co  This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Gaia Bernstein. She is a law professor, Co-Director of the Institute for Privacy Protection, and Co-Director of the Gibbons Institute for Law Science and Technology at the Seton Hall University School of Law. She writes, teaches, and lectures at the intersection of law, technology, health, and privacy. Her forthcoming book, Unwired: Gaining Control Over Addictive Technologies shatters the illusion that we can control how much time we spend on our screens by resorting to self-help measures.    More About Gaia Bernstein: gaiabernstein.com Get your copy of Unwired  More About The Agency Certification Intensive Training: Learn more Take The Marketing Assessment: Marketingassessment.co  This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Henry Adaso. Henry Adaso is an award-winning marketing leader with over 15 years of experience. A former music journalist, he is a natural storyteller and an innovative marketer. He is currently head of marketing for CEMEX USA and the author of three books, including his latest The Art of Messaging: 7 Principles of Remarkable Messages (Or How to Stand out in a Noisy World): a practical guide that helps marketers and entrepreneurs clarify their message and captivate their audience.   More About Henry Adaso: henryadaso.com Connect on LinkedIn Follow Henry on Instagram More About The Agency Certification Intensive Training: Learn more Take The Marketing Assessment: Marketingassessment.co  This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Morra Aarons-Mele. She is the host of The Anxious Achiever, a top-10 management podcast that helps people rethink the relationship between their mental health and their leadership. Morra founded Women Online and The Mission List, an award-winning digital-consulting firm and influencer marketing company dedicated to social change in 2010. Her upcoming book is called The Anxious Achiever: Turn Your Biggest Fears into Your Leadership Superpower where the mission is to normalize anxiety and leadership in today’s workplace. Morra shows that anxiety, with the right tools, can turn into a strength instead of a weakness. More About Morra Aarons-Mele: https://morraam.com/ Listen to The Anxious Achiever Connect on LinkedIn   More About The Agency Certification Intensive Training: Learn more   Take The Marketing Assessment: Marketingassessment.co    This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Previously he founded and grew a marketing agency, and pivoted it into a SaaS company, growing it into one of the top three or four companies in its national market before a successful exit. The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority. He also has a side hustle as a ghostwriter of business and marketing books. His upcoming book is a second edition of Bullseye Marketing where he teaches how to develop, launch, and scale a successful marketing strategy for B2B companies.   More About Louis Gudema: https://louisgudema.com/ Connect on LinkedIn Follow on Twitter Contact Louis   More About The Agency Certification Intensive Training: Learn more   Take The Marketing Assessment: Marketingassessment.co    This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Christina Inge. She has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. Her book Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies, is a practical guide to creating efficient future-focused marketing strategies powered by data-driven techniques that can develop stronger brands and products.   More About Christina Inge: https://thoughtlight.net Get your copy: Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies   More About The Agency Certification Intensive Training: Learn more   Take The Marketing Assessment: Marketingassessment.co    This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview David Newman. He's the founder of the Do It! MBA mentoring program and the host of The Selling Show, a top-rated business podcast. He is the author of the business bestseller Do It! Marketing, and his new book, Do It! Selling, where David helps professional services sellers land better clients, bigger deals, and higher fees. More About David Newman: https://doitmarketing.com Pre-order: Do It! Selling More About The Agency Certification Intensive Training: Learn more Take The Marketing Assessment: Marketingassessment.co  This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He has a new book we're going to talk about — Magic Words: What to Say to Get Your Way. More About Jonah Berger: JonahBerger.com Magic Words: What to Say to Get Your Way Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co  This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Washington Post Best Selling Author and Motivational Keynote Speaker, Laura Gassner Otting. A frequent contributor to Good Morning America, the TODAY Show, Harvard Business Review, and Oprah Daily. Laura’s 30-year experience is defined by her entrepreneurial edge. She served as a Presidential Appointee in Bill Clinton’s White House, helping shape AmeriCorps. Her forthcoming book, Wonderhell, reimagines the stories we tell ourselves about success bringing you happiness, and shows how mixed emotions like fear, uncertainty, and stress accompany success. More About Laura Gassner Otting: lauragassnerotting.com Social Networks: @heylgo Pre-order Wonderhell: https://www.wonderhellbook.com More About The Agency Certification Intensive Training: Learn more Take The Marketing Assessment: Marketingassessment.co    This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies. Resources I mention: Duct Tape Marketing  Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. Nowadays, we look for tools that let us be more productive and help us save an immense amount of time. AI is a really hot trend now and accessible to make some of our tasks easier. The newest trend in AI is ChatGPT, a tool that will change the way we work and become smarter in how we collect useful information and data for our businesses in order to create smarter strategies. In this episode, I teach you how ChatGPT will be shaking up the way we work and gain knowledge. Resources I mention: Send John an email Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Stu Heinecke. Stu is a bestselling business author, marketer, and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. His latest release, How to Grow Your Business Like a Weed, lays out a complete model for explosive business growth, based on the strategies, attributes, and tools weeds use to grow, expand, dominate, and defend their turf. He is a twice-nominated hall of fame marketer, Nasdaq Entrepreneurial Center author-in-residence, and was named the “Father of Contact Marketing” by the American Marketing Association. He lives on a beautiful island in Puget Sound, Washington. More About Stu Heinecke: His book — How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth StuHeinecke.com Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He has a new book we're going to talk about — Magic Words: What to Say to Get Your Way. More About Jonah Berger: JonahBerger.com Magic Words: What to Say to Get Your Way Learn More About The Agency Intensive Certification: Learn more This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview David Barnett. David is an Author, Speaker, Educator, Consultant, and Business Buy/Sell Process Coach who works with people to help them prepare and sell their businesses privately or buy a business privately or via a business broker. More About David Barnett: DavidBarnett.com Subscribe to David's YouTube channel Learn More About The Agency Intensive Certification: Learn more This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Russ Perry. Russ, the founder and CEO of Design Pickle, is a seasoned creative leader, entrepreneur, author, and thought leader. As a former agency owner, Perry intimately understands the challenges associated with all aspects of creative work and has transformed the creative process through Design Pickle. More About Russ Perry: Design Pickle Connect with Russ on LinkedIn Learn More About The Agency Intensive Certification: Learn more This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Dan Martell. Dan is an entrepreneur, and angel investor and became a highly sought-after coach in the SaaS industry and founder of SaaS Academy after exiting three technology companies within a ten-year period. He’s also an Ironman athlete, philanthropist, husband, and father of two incredible boys. He's the author of the book – Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire. More About Dan Martell: Get a copy of his book — Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire. Check out: Saas Academy Learn More About The Agency Intensive Certification: Learn more This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Oscar Trimboli. Oscar is the author of How to Listen: Discover the Hidden Key to Better Communication - the most comprehensive book about listening in the workplace. More About Oscar Trimboli: Take the Listening Quiz Get a copy of the book – How to Listen: Discover the Hidden Key to Better Communication Learn More About The Agency Intensive Certification: Learn more This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Mark Schaefer. Mark is a globally-recognized keynote speaker, college educator, marketing consultant, and author of books such as Marketing Rebellion – Cumulative Advantage, and Belonging To The Brand: Why Community Is The Last Great Marketing Strategy. More About Mark Schaefer: BusinessesGrow.com Learn More About The Agency Intensive Certification: Learn more This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Camden Francis. Camden is the Founder and CEO of the Nonprofit Organization, Beyond the Crisis, the food-distribution charity, which has distributed over 100,000 dollars of food items to housing communities and homeless shelters across Massachusetts. More About Camden Francis: Beyondthecrisis.org Connect with Camden on LinkedIn Learn More About The Agency Intensive Certification: Learn more This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Russ Ruffino. Russ is the Founder of Clients on Demand, an Inc. 500 company that helps coaches, experts, and service providers attract the right clients at the right price, anytime they want. More About Russ Ruffino: Clients on Demand Russ Ruffino Learn More About The Agency Intensive Certification: Learn more This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Matt Briel. Matt is an entrepreneur and the Vice President of Marketing & Communications at Lulu.com, as well as a self-diagnosed collaboration junkie. After more than 15 years leading Sales and Marketing teams in the Media & Publishing spaces, he’s developed a unique passion for helping creators become more successful by leveraging books as a catalyst for opportunities and sustainable revenue. Learn More About Matt Briel and Lulu: Lulu.com Publishforgrowth.com Learn More About The Agency Intensive Certification: Learn more This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Lulu.  

In this episode of the Duct Tape Marketing Podcast, I interview Ash Ali and Hasan Kubba. They both are award-winning authors and entrepreneurs. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicorn startup – Just Eat). Hasan built a successful startup from his bedroom with nothing more than an online course and a yearning to escape the ‘rat race’. They are now international bestselling authors, coaches, and keynote speakers. Their latest book is – The Unfair Advantage: How You Already Have What It Takes to Succeed. More About Ash Ali and Hasan Kubba: Follow Hasan on Twitter: @startuphasan Follow Ash on Twitter: @ash_ali Learn more about the book: The Unfair Academy Learn More About The Agency Certification Intensive: Learn More Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview James Ellis. James is the principal of Employer Brand Labs in Chicago and is a born employer branding nerd whose mission is to create a million employer brand thinkers. He is an author, keynote speaker, practitioner, and podcaster with a wealth of experience across multiple industries for almost a decade. More About James Ellis: EmployerBrandLabs.com Subscribe to James's free newsletter – Employer Brand Headlines Learn More About The Agency Intensive Certification: Learn more This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Robert Glazer. Robert is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency, and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, the #1 Wall Street Journal, USA Today, and the internationally bestselling author of five books: Elevate and Friday Forward. His latest book is – Elevate Your Team: Empower Your Team To Reach Their Full Potential and Build A Business That Builds Leaders. More About Robert Glazer: RobertGlazer.com Learn More About The Agency Intensive Certification: Learn more This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Matt Higgins. Matt is a self-made entrepreneur who went from poverty to the top of five industries and now serves as a guest Shark on ABC’s hit series Shark Tank. He will soon star in a new spinoff Business Hunters also executive produced by Mark Burnett. Matt is also the author of Burn The Boat: Toss Plan B Overboard and Unleash Your Full Potential. More About Matt Higgins: His book – BurnTheBoatBook.com Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Marcel Petitpas. Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. Marcel is also the fractional COO at Gold Front and a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization. More About Marcel Petitpas: His business — Parakeeto His podcast — The Agency Profit Podcast Learn More About The Agency Certification Intensive: Learn more here This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Amanda Holmes. Amanda is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. At age 24, she inherited her father’s multi-million dollar enterprise, which specializes in helping companies double their sales. She's the author of a book — Based on The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. More About Amanda Holmes: UltimateSalesMachine.com Get a copy of her book on Amazon — Based on The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. Connect with Amanda on Instagram — @amanditaholmes More about the Agency Certification Intensive: Learn more about the Agency Certification Intensive

In this episode of the Duct Tape Marketing Podcast, I interview Andrew Warden. Andrew is the CMO of Semrush - an online visibility management SaaS platform that has been used by millions of marketers worldwide including this one. More About Andrew Warden: Semrush More About The Agency Certification Intensive Training: Learn more about the Agency Certification Intensive Training here Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network

n this episode of the Duct Tape Marketing Podcast, I'm doing a solo show and discussing something I've been talking about lately called the Customer Success Track. Resources I Mention: Get the Kindle version of The Ultimate Marketing Engine Learn more about my book The Ultimate Marketing Engine Take The Marketing Assessment: Marketingassessment.co More About The Agency Certification Intensive Training: Learn more about the Agency Certification Intensive Training here

In this episode of the Duct Tape Marketing Podcast, I interview Steve Miller. Meetings & Conventions Magazine calls Steve Miller the Idea Man for his unconventional, edgy, no-spin approach to marketing and branding. He is the author of the Amazon #1 bestseller, "UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition." Steve’s speaking and consulting clients have ranged from entrepreneurs to Fortune 100 corporations, including Proctor & Gamble, Greystar Real Estate, Caterpillar, Boeing Airplane, Starbucks, Philips Electronics, and the prestigious TED Conference. We're talking about his latest book — Stealing Genuis: The Seven Levels of Adaptive Innovation. More About Steve Miller: Get a copy of his book — Stealing Genuis: The Seven Levels of Adaptive Innovation Learn More About The Certification Intensive Training: Learn more about the Certification Intensive Training This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.  

In this episode of the Duct Tape Marketing Podcast, I interview Laura Nelson. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. She is currently VP of Marketing at Signpost, following roles with Broadly, Reputation.com, and Patch. Laura earned an MBA from the University of Michigan and a BFA at Carnegie Mellon University. More About Laura Nelson: Signpost.com More About The Certification Intensive Training: Learn more about the Certification Intensive Training here This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Laura Bull. Laura is a bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands. Her latest book is — From Individual to Empire: A Guide to Building an Authentic and Powerful Brand. More About Laura Bull: Her latest book is — From Individual to Empire: A Guide to Building an Authentic and Powerful Brand. Learn More About The Certification Intensive Training: Learn more about the certification training here This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Dan Franks. Dan is the Co-founder and president of Podcast Movement, the world's largest conference and trade show for the podcast industry. He is a CPA and was formerly the Business Manager and Director of Live Events for Midroll Media. More About Dan Franks: PodcastMovement.com More About Certification Intensive Training: Learn more about the training This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.  

In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Shaw. Jeffrey is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their businesses in what otherwise seems like uncontrollable circumstances. He’s also the author of a book called: The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success. More About Jeffrey Shaw: His book: The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success The Self-Employed Summit The Self-Employed Assessment More About Certification Intensive Training: Learn more about the training This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.    

In this Duct Tape Marketing Podcast episode, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner, the Head of Strategy Story Worldwide, and the current founder of BrandCrudo. More About Jacqueline Lieberman: Learn more about Jacqueline’s company: BrandCrudo Jacqueline’s podcast: Uncooked More About The Certification Intensive Training: Learn more about the training This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show. Nowadays, we have the ability now to start businesses without really adding much overhead. You don't need an office - all you really need is a computer. But in order to scale, there are a few things you have to get right, and we've created a system to do just that.  Resources I Mention: Send me an email More About Certification Intensive Training: Learn more about the training This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Jenn Herman. Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. She is the co-author of Instagram for Dummies 2.0 (2022) Edition. More About Jenn Herman: JennsTrends.com Follow Jenn on Instagram More About Certification Intensive Training: Learn more about the training Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Liz Lathan. Liz is the Co-founder of Community Factory, a community design strategist, a community enablement architect, and the Creator of Return on Emotion™. More About Liz Lathan: The Community Factory Connect with Liz on LinkedIn More About Strategy First: Find out how we can help you grow This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Mindy Weinstein. Mindy is a leading expert in digital marketing and has been named as one of the top women in the industry globally. She is the founder of the digital marketing firm Market MindShift. More About Dr. Mindy Weinstein: Powerofscarcity.com More About Strategy First: Find out how we can help you grow Take The Marketing Assessment: Marketing Assessment This episode is brought to you by the Hubspot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Tom Peters. Tom is coauthor of In Search of Excellence—the book that changed the way the world does business and is often tagged as the best business book ever. Twenty books and forty years later, Tom is still at the forefront of the “management guru industry” he single-handedly invented. He’s out with yet another co-authored book with Nancye Green called — Tom Peters' Compact Guide to Excellence. More About Tom Peters TomPeters.com More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment This episode is brought to you by the Hubspot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Melanie Deziel. Melanie is a keynote speaker, award-winning branded content creator, and the author of both “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust." Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. More About Melanie Deziel: Her books: Prove It: Exactly How Modern Marketers Earn Trust The Content Fuel Framework: How to Generate Unlimited Story Ideas Storyfuel.co TheConvoy.com More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.  

In this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. She's the Principal at MarketingProfs and the author of Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content 2nd Edition. More About Ann Handley: AnnHandley.com MarketingProfs.com More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment This episode is brought to you by the Hubspot Podcast Network.  

In this episode of the Duct Tape Marketing Podcast, I interview Martha McSally. Martha is a compelling example of overcoming adversity and fear to achieve extraordinary feats. Losing her dad at the age of 12 and surviving sexual abuse and assault, she persevered to become the 1st woman in U.S. history to fly a fighter jet in combat and command a fighter squadron in combat. Martha deployed six times to the Middle East and Afghanistan, flying 325 combat hours in the A-10 attack plane, earning the Bronze Star and six air medals. She's the author of the book — Dare to Fly: Simple Lessons in Never Giving Up. More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Nancy Harhut. Nancy is the co-founder and Chief Creative Officer at HBT Marketing. A frequent conference speaker and author of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses. More About Nancy Harhut: Connect with Nancy on LinkedIn Connect with Nancy on Twitter HBT Marketing Get a copy of her book — Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment

In this episode of the Duct Tape Marketing Podcast, I interview Jason Feifer. Jason is the editor-in-chief of Entrepreneur magazine and the author of the book — Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career. More About Jason Feifer: JasonFeifer.com Connect with Jason on LinkedIn Connect with Jason on Instagram More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment

In this episode of the Duct Tape Marketing Podcast, I interview Debbie Howard. Debbie is the co-founder and CEO of Senior Living SMART, a full-service marketing agency focused exclusively on the senior housing and care industry. Debbie is also a proud member of the DTM network for the last 3 years. More About Debbie Howard: SeniorLivingSMART.com Connect with Debbie on LinkedIn More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment This episode is brought to you by the Hubspot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Becky Blades. Becky is an entrepreneur, writer, artist, and philosopher of creative, adventurous living. Since selling her first company, an award-winning public relations firm, Becky has studied what she has coined “stARTistry,” the art of creative initiative. She's the author of the book — Start More Than You Can Finish: A Creative Permission Slip to Unleash Your Best Ideas. More About Becky Blades: BeckyBlades.com Get a copy of her book — Start More Than You Can Finish: A Creative Permission Slip to Unleash Your Best Ideas Learn More About Strategy First: DTM.world/grow Take The Marketing Assessment: Marketing Assessment

In this episode of the Duct Tape Marketing Podcast, I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businesses acquired by American Express. Prior to that, she was the Chief Marketing Officer at Legal Zoom. Laura has held leadership roles in product and operations with leading e-commerce companies, such as the NFL and Napster.  More About Laura Goldberg: Connect with Laura on LinkedIn ConstantContact.com Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.  

In this episode of the Duct Tape Marketing Podcast, I interview Clare Price. Clare is the President and CEO of Octain Growth Systems, the systems, process, and tools company that helps you take control of your marketing through smart execution. She's also the author of a book — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity. More About Clare Price: Download a free chapter of her new book Get a copy of the book on Amazon — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Carolyn Rodz. Carolyn serves as the co-founder and CEO of Hello Alice. Hello Alice is a free, data-driven, and multichannel platform helping small business owners on their entrepreneurial journey by providing access to relevant funding networks and technical assistance tools while increasing owner success rates. Elizabeth Gore and Carolyn launched Hello Alice with the goal of helping entrepreneurs thrive with access to funding, resources, mentorship, and more. More About Carolyn Rodz: HelloAlice.com Follow @HelloAlice on Twitter Follow Carolyn on Twitter Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Air.

In this episode of the Duct Tape Marketing Podcast, I interview Paul Magnone. Paul is Head of Global Strategic Alliances at Google where he is developing a growing ecosystem of partners that will unlock the next generation of business value via the cloud and related technologies. He's also the co-author of — Decisions Over Decimals: Striking the Balance between Intuition and Information. More About Paul Magnone: Dodthebook.com Connect with Paul on LinkedIn Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Carmine Gallo. Carmine is the bestselling author of Talk Like TED and The Presentation Secrets of Steve Jobs. He is a Harvard instructor, CEO communication coach, and keynote speaker known for transforming leaders. He's the author of a new book we're talking about called – The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman. More About Carmine Gallo: CarmineGallo.com Connect with Carmine on LinkedIn Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Ben Congleton. Ben is the Chief Executive Olarker (CEO) and co-founder of Olark Live Chat. For the last 13 years, he's helped thousands of organizations communicate with visitors on their websites, including many small businesses. More About Ben Congleton: Olark Connect with Ben on LinkedIn Follow Ben on Twitter: @jaminben Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Joe Polish. Joe is the Founder of Genius Network, one of the highest-level groups in the world for entrepreneurs. Joe has helped build thousands of businesses and generated hundreds of millions of dollars for his clients. He's the author of a book — 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want. More About Joe Polish: WhatsInItForThem.com Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Amanda Holmes. Amanda is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. At age 24, she inherited her father’s multi-million dollar enterprise, which specializes in helping companies double their sales. She's the author of a book — Based on The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. More About Amanda Holmes: UltimateSalesMachine.com Get a copy of her book on Amazon — Based on The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. Connect with Amanda on Instagram — @amanditaholmes Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Air.

In this episode of the Duct Tape Marketing Podcast, I interview Jean Hanson. Jean is a Certified Higher Guidance Life Coach, energy healer, and co-owner of Realign Your Life Wellness Center in Mesa, Arizona. Prior to this, Jean and her husband Steve owned two successful companies that helped thousands of business owners through the tools and guidance they provided for their online community. More About Jean Hanson: Higher Guidance Life Coaching JeanHanson.com Her book — Trust Your Higher Guidance: Align Your Life to Manifest the Joy and Success You Deserve Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.  

In this episode of the Duct Tape Marketing Podcast, I interview Jay Baer. Jay is a customer experience and digital marketing pioneer, expert, advisor, researcher, and analyst. Jay has written 6 best-selling books and founded 5, multi-million dollar companies. His very popular twice-monthly newsletter is at TheBaerFacts.com. More About Jay Baer: Sign up for his newsletter — The Baer Facts The Time To Win Research Study Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Brett Martin. Brett is cofounder of Kumospace, the virtual HQ for remote teams, and Charge Ventures, a pre/seed VC based in Brooklyn, NY. He also serves as Adjunct Professor at Columbia Business School, where he teaches data analytics. More About Brett Martin: Connect with Brett Martin on Twitter – @brett1211 Send Brett an email Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Paul J. Zak. Dr. Zak is a Professor at Claremont Graduate University. A four-time tech entrepreneur, his most recent company Immersion Neuroscience is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, advertising, and live events. He is also the author of Immersion: The Science of the Extraordinary and the Source of Happiness. More About Dr. Paul J. Zak: Getimmersion.com His book — Immersion: The Science of the Extraordinary and the Source of Happiness. Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Air.

In this episode of the Duct Tape Marketing Podcast, I interview Karrie Sanderson. Karrie is Chief Marketing Officer at Typeform, where she is leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. More About Karrie Sanderson: Typeform Connect with Karrie on LinkedIn Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I interview Mike Evans. Mike founded GrubHub in his spare bedroom and grew it into the multi-billion-dollar online food delivery colossus that is a household name. Since leaving GrubHub, he founded Fixer.com, an on-demand handyperson service focused on social impact. He lives in Chicago with his wife, daughter, dog, and bike. More About Mike Evans: Hangry: A Startup Journey Connect with Mike — MikeEvans.com Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I interview Andrew Warden. Andrew is the CMO of Semrush - an online visibility management SaaS platform that has been used by millions of marketers worldwide - including this one. More About Andrew Warden: Semrush Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.    

In this episode of the Duct Tape Marketing Podcast, I interview Chase Buckner. Chase is the Director of Marketing at HighLevel, the all-in-one, white-label sales & marketing platform for agencies. Prior to joining the team at HighLevel, Chase and a partner built a full-service agency from scratch that grew to over 7-figures in ARR. More About Chase Buckner: HighLevel.com – Get a 14-Day Free Trial Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I interview Sam Garg. Sam is the Founder and CEO at Writesonic - an AI writer that helps you write SEO-optimized, long-form (up to 1500 words) blog posts & articles in 15 seconds. More About Sam Garg: Writesonic Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I interview Todd Henry. Todd teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code, Daily Creative) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work. He's the author of a new book — The Daily Creative. More About Todd Henry: Grab a copy of his new book — The Daily Creative ToddHenry.com DailyCreative.net Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I interview Brad Feld. Brad has been an early-stage investor and entrepreneur since 1987. Prior to co-founding Foundry, he co-founded Mobius Venture Capital and is a co-founder of Techstars. Brad is also an author of a number of books including — Startup Boards: A Field Guide to Building and Leading an Effective Board of Directors. More About Brad Feld: His book – Startup Boards: A Field Guide to Building and Leading an Effective Board of Directors Feld.com Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I interview McKenna Sweazey. Mckenna's global marketing career has spanned the spectrum of start-ups to corporations. McKenna's own management experience and leading teams around the world have provided the foundation for her speaking and coaching around a structured approach to this new world of remote-first work. She's also the author of a new book — How to Win Friends and Manage Remotely. More About McKenna Sweazey: Her book – How to Win Friends and Manage Remotely Connect with her on LinkedIn Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I interview Jamie Jay. Jamie is the founder and managing director of Bottleneck Distant Assistants. Founded in 2016, Bottleneck is an outsourcing agency that helps businesses identify, hire, and cultivate their workforce through a carefully designed systematic approach to growth. He's the author of the book — Quit Repeating Yourself: How Today's Leaders Are Using Systems and Processes to Grow Their Business The Right Way. More About Jamie Jay: Learn more about his company — Bottleneck Distant Assistants Get a copy of his book — Quit Repeating Yourself: How Today's Leaders Are Using Systems and Processes to Grow Their Business The Right Way Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show. I'm talking about the many forms and channels of customer communication that exist and the strategies I believe is critical for small businesses to implement today. I share a little bit about a solution I'm working on to help small businesses with unifying their communication channels that way no customer opportunities are missed in the future. Resources I Mention: Send me a note: [email protected] Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I interview Brent Weaver. Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market. Brent is the founder and CEO of uGurus, a business training, and education company dedicated to this mission. He also hosts one of the leading podcasts in the business niche—The Digital Agency Show and is the author of Get Rich in the Deep End: Commit to Your Niche, Own Your Market, and Audaciously Scale Your Agency. More About Brent Weaver: Get a copy of his book – Get Rich in the Deep End: Commit to Your Niche, Own Your Market, and Audaciously Scale Your Agency Learn more about Brent's business – UGURUS Brent's Podcast – The Digital Agency Show Podcast Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about the topic of analytics — specifically tracking results, either for your own business or for clients that you may work with. Resources I Mention: The Marketing Assessment — Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.  

In this episode of the Duct Tape Marketing Podcast, I interview Whitney Johnson. Whitney is CEO of the tech-enabled talent development company Disruption Advisors. She is one of the top ten business thinkers in the world as named by Thinkers50. Whitney is an expert in smart growth leadership, and she co-founded the Disruptive Innovation Fund with Harvard Business School’s late Clayton Christensen. She's also the author of the book — Smart Growth: How to Grow Your People to Grow Your Company. More About Whitney Johnson: Her book – Smart Growth: How to Grow Your People to Grow Your Company Disrupt Yourself Podcast Take The Marketing Assessment Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I interview Dale Bertrand. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. He speaks at industry conferences, leads, corporate training events, and serves as entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization. More About Dale Bertrand: His agency — Fire & Spark Contact – [email protected] Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about something that I've been talking a lot about lately called the Customer Success Track. Key Takeaway: After working with tons of small businesses and clients for the last 30+ years, I've realized that there are five stages of marketing that many businesses go through. I've been able to identify the milestones that businesses need to move customers or clients through and consequently the tasks associated with each of those milestones. I've mapped this out in what I'm calling the Customer Success Track – a concept I talk about deeply in my latest book – The Ultimate Marketing Engine. In this episode, I'm diving into the five stages of the customer success track – Foundation, Level Up, Organize, Stabilize, and Scale – and how to advance a customer or client through all 5 stages over the course of a long-term business relationship. Resources I Mention: Get the Kindle version of The Ultimate Marketing Engine for just $2.99 (during the month of August 2022) Learn more about my book The Ultimate Marketing Engine Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.  

In this episode of the Duct Tape Marketing Podcast, I interview Matt Dixon. Matt is a Founding Partner of DCM Insights, the customer understanding lab. He's also a frequent contributor to Harvard Business Review with more than 20 print and online articles to his credit. His first book, The Challenger Sale, has sold more than a million copies worldwide and was a #1 Amazon and Wall Street Journal bestseller. He has a new book launching in September 2022 — The JOLT Effect: How High Performers Overcome Customer Indecision. More About Matt Dixon: Learn more about his book – The JOLT Effect: How High Performers Overcome Customer Indecision. Take The Marketing Assessment: Marketingassessment.co

In this episode of the Duct Tape Marketing Podcast, I interview Brooke Sellas. Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-led customer care. She teaches a Digital Marketing course (virtually) at the University of California in Irvine. She's also the author of a new book — Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care. More About Brooke Sellas: Her book — Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care BSquared.media Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show on the 10 essential website elements every homepage needs to have. Resources I Mention: The Website Essentials Workbook Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.  

In this episode of the Duct Tape Marketing Podcast, I interview Richie Norton. Richie is an award-winning author and serial entrepreneur. An executive coach to CEOs, he is featured in Forbes, Bloomberg Businessweek, Inc., Entrepreneur, and Huffington Post. Pacific Business News recognized Richie as one of the Top Forty Under 40 “best and brightest young businessmen” in Hawaii. He's the author of a new book that comes out in August 2022 —Anti-Time Management: Reclaim Your Time and Revolutionize Your Results with the Power of Time Tipping. More About Richie Norton: Connect with and learn more about Richie — RichieNorton.com Get Richie's 90-day action plan Pre-order a copy of his book — Anti-Time Management: Reclaim Your Time and Revolutionize Your Results with the Power of Time Tipping Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.  

In this episode of the Duct Tape Marketing Podcast, I interview Daniel Pink. Daniel is the author of five New York Times bestsellers, including his latest, The Power of Regret: How Looking Backward Moves Us Forward, published in February. His other books include the New York Times bestsellers When and A Whole New Mind — as well as the #1 New York Times bestsellers Drive and To Sell is Human. Dan’s books have won multiple awards, have been translated into 42 languages, and have sold millions of copies around the world. He lives in Washington, DC, with his family. More About Daniel Pink: Get a copy of his latest book — The Power of Regret: How Looking Backward Moves Us Forward Learn more about his work — DanPink.com Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Zapier.

In this episode of the Duct Tape Marketing Podcast, I interview Mike Blumenthal. Mike is the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. Mike provides local consulting to a range of businesses, big and small, across the SMB and SAAS marketplaces. He is also assisting Air.cam, an online professional photographic marketplace, with pivoting to the local marketing space and helping them bring the power of photography to every business located in the US and Canada. More About Mike Blumenthal: Nearmedia.co Send Mike an email – [email protected] Connect with Mike on Twitter Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I interview Mark Kilens. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing. More About Mark Kilens: Twitter LinkedIn Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I interview Melissa Kwan. Melissa is the CEO and Co-founder of Webinar. She has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019. As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm. More About Melissa Kwan: Connect with Melissa on LinkedIn eWebinar.com Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I interview Mike Michalowicz. Mike is the author of 'Get Different', 'Fix This Next', 'Clockwork', 'Profit First', 'The Pumpkin Plan' and 'The Toilet Paper Entrepreneur'. His books have been translated into 10 languages. Mike is also the founder of Profit First Professionals. The Profit First Professional organization is designed to support accountants, bookkeepers, and other financial professionals to substantially differentiate themselves in the market. More About Mike Michalowicz: His latest book — Clockwork, Revised and Expanded: Design Your Business to Run Itself Clockwork.life Mikemotorbike.com Take The Marketing Assessment: Marketingassessment.co This episode is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I interview Jeb Blount. Jeb is the CEO of Sales Gravy and the author of 14 books including Fanatical Prospecting, Sales EQ, Objections, Virtual Selling, and his brand new book — Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers. More About Jeb Blount: His brand new book — Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers. JebBlount.com Salesgravy.com Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. If you're a long-time listener, you know that my point of view is strategy before tactics. In this episode, we're going to focus on the 10 key areas that may be holding your business back. These aren't just 10 tactics — we're going to dive into on these key areas and how you can use them as pillars to help you build a systematic approach to marketing and growing your business. Resources I Mention: The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Drip.  

In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and the current founder of BrandCrudo. More About Jacqueline Lieberman: Learn more about Jacqueline's company: BrandCrudo Jacqueline's podcast: Uncooked Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Zapier.  

In this episode of the Duct Tape Marketing Podcast, I’m wrapping up the final part of a five-episode series where I’m covering one of my favorite topics: referrals. Here, you can listen to the first episode, second episode, third episode, and fourth episode of the Referral Generation series. Resources I mention: The full Referral Generation series: The first episode: 7 Appro aches To Help You Generate More Referrals The second episode: 3 Types Of Referral Offers Every Business Needs The third episode: Grow With Your Customers By Serving Their Ecosystem The fourth episode: How To Build A Strategic Partner Network The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth The Referral Engine: Teaching Your Business to Market Itself Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Drip.

In this episode of the Duct Tape Marketing Podcast, I interview Jenny Weigle. Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. She's worked with more than 100 brands on various aspects of their community strategy and implementations, including launch, migration, programming, and planning. More About Jenny Weigle: Her consulting practice — Jenny.community Take The Marketing Assessment: Marketingassessment.co   This episode is brought to you by the Hubspot Podcast Network.  

In this episode of the Duct Tape Marketing Podcast, I interview AJ Harper. Aj is an editor and publishing strategist who helps authors write foundational books that enable them to build readership, grow their brand and make a significant impact on the world. As ghostwriter and as developmental editor, she has worked with newbies to New York Times bestselling authors with millions of books sold. AJ is writing partner to business author, Mike Michalowicz. Together they’ve written nine books, including Profit First, The Pumpkin Plan, Fix This Next, and their latest, Get Different. She has her own book now called — Write a Must-Read: Craft a Book That Changes Lives—Including Your Own. More About AJ Harper: Her book — Write a Must-Read: Craft a Book That Changes Lives—Including Your Own Top 3 Book Workshop Use code DUCTTAPE to get 50% off her self-directed course called Test Drive Your Content on her website: AJHarper.com Take The Marketing Assessment: Marketingassessment.co   This episode is brought to you by Drip and the Hubspot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Stu Heinecke. Stu is a bestselling business author, marketer, and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. His latest release, How to Grow Your Business Like a Weed, lays out a complete model for explosive business growth, based on the strategies, attributes, and tools weeds use to grow, expand, dominate and defend their turf. He is a twice-nominated hall of fame marketer, Nasdaq Entrepreneurial Center author-in-residence, and was named the “Father of Contact Marketing” by the American Marketing Association. He lives on a beautiful island in Puget Sound, Washington. More About Stu Heinecke: His book — How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth StuHeinecke.com Take The Marketing Assessment: Marketingassessment.co This episode is brought to you by Zapier and the Hubspot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Todd Cochrane. Todd is the CEO of Blubrry Podcasting - a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. He is a podcast advertising specialist, and he founded the Tech Podcast Network in 2004. More About Todd Cochrane: Blubrry His podcast — Geek News Central Take The Marketing Assessment: Marketingassessment.co This episode is brought to you by Drip and the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Ash Ali and Hasan Kubba. They both are award-winning authors and entrepreneurs. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicorn startup – Just Eat). Hasan built a successful startup from his bedroom with nothing more than an online course and a yearning to escape the ‘rat race’. They are now international bestselling authors, coaches, and keynote speakers. Their latest book is – The Unfair Advantage: How You Already Have What It Takes to Succeed. More About Ash Ali and Hasan Kubba: Follow Hasan on Twitter: @startuphasan Follow Ash on Twitter: @ash_ali Learn more about the book: The Unfair Academy Take The Marketing Assessment: Marketingassessment.co

In this episode of the Duct Tape Marketing Podcast, I interview Tricia Sciortino. Tricia is the CEO and Board Member at BELAY, Co-Host of the One Next Step Podcast, and Author of Rise Up & Lead Well: How Leveraging An Assistant Will Change Your Life & Maximize Your Time. More About Tricia Sciortino: BELAY Take The Marketing Assessment: Marketingassessment.co This episode is brought to you by the Hubspot Podcast Network and BELAY. . 

In this episode of the Duct Tape Marketing Podcast, I interview Rich Cohen. Rich is the New York Times-bestselling author of several books of Tough Jews, Monsters, Sweet and Low. He is the co-creator of the HBO series Vinyl, and a contributing editor at Rolling Stone. Rich has a new book called – The Adventures of Herbie Cohen: World's Greatest Negotiator. More About Rich Cohen: His new book — The Adventures of Herbie Cohen: World's Greatest Negotiator Connect on Twitter Take The Marketing Assessment: Marketingassessment.co This episode is brought to you by the Hubspot Podcast Network and Drip.

In this episode of the Duct Tape Marketing Podcast, I interview Xenia Muntean. Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 years old she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated from Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She has also published a book – The Manifesto on Content Marketing Teams and has launched her own podcast – People of Marketing. More About Xenia Muntean: The People of Marketing Podcast Get 50% off two months of Planable using code 'DUCTTAPE50' at check out Take The Marketing Assessment: Marketingassessment.co This episode is brought to you Planable and the Hubspot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Steve Miller. Meetings & Conventions Magazine calls Steve Miller the Idea Man for his unconventional, edgy, no-spin approach to marketing and branding. He is the author of the Amazon #1 bestseller, "UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition." Steve’s speaking and consulting clients have ranged from entrepreneurs to Fortune 100 corporations, including Proctor & Gamble, Greystar Real Estate, Caterpillar, Boeing Airplane, Starbucks, Philips Electronics, and the prestigious TED Conference. We're talking about his latest book — Stealing Genuis: The Seven Levels of Adaptive Innovation. More About Jack McGuinness: Get a copy of his book — Stealing Genuis: The Seven Levels of Adaptive Innovation Take The Marketing Assessment: Marketingassessment.co

In this episode of the Duct Tape Marketing Podcast, I interview Paul Roetzer. Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. He's also the co-author of a new book launching in June 2022 — Marketing Artificial Intelligence: AI, Marketing, and the Future of Business. More About Paul Roetzer: Marketing AI Institute Connect on LinkedIn Connect on Twitter Take The Marketing Assessment: Marketingassessment.co This episode is sponsored by Drip and the Hubspot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Jack McGuinness. Jack is a management consultant with over 35 years of experience. After serving with the U.S. Army’s 10th Mountain Division, he helped build a successful boutique management consulting firm where he served as COO for 13 years. In 2009, he co-founded a new firm, Relationship Impact, a consulting firm focused on working with CEOs to unleash the potential of their leadership teams. He has a new book called — Building Great Leadership Teams: A Practical Approach to Unleashing the Full Potential of your Teams. More About Jack McGuinness: Relationship Impact More about his book — Building Great Leadership Teams Take The Marketing Assessment: Marketingassessment.co   This episode is brought to you by BELAY.

In this episode of the Duct Tape Marketing Podcast, I interview Edward Sullivan. Edward has been coaching and advising start-up founders, Fortune 10 executives, and heads of state for over 15 years. His clients include executives from Google, Salesforce, Slack, and dozens of other fast-growth companies. He holds an MBA from Wharton and an MPA from the Harvard Kennedy School. Edward is CEO & President of the renowned executive coaching consultancy Velocity. He also has a new book launching on June 21, 2022, called — Leading With Heart: 5 Conversations That Unlock Creativity, Purpose, and Results. Links to resources: Leadingwithheartbook.com Take the Marketing Assessment: Marketingassessment.co

In this episode of the Duct Tape Marketing Podcast, I interview Brennan Dunn. Brennan is the Co-founder of RightMessage, writes weekly at Create & Sell, and is wrapping up a new book on personalized marketing. Links to Resources: RightMessage Createandsell.co — Sign up for weekly, in-depth email marketing advice for creators

In this episode of the Duct Tape Marketing Podcast, I interview Todd and Laure Fisher. Husband and wife co-founders, Todd and Laure Fisher founded CallTrackingMetrics in 2011 in their basement and together have grown it into an Inc. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world. Links to Resources: Learn more about CallTrackingMetrics

In this episode of the Duct Tape Marketing Podcast, I interview Sara Nay. Sara is the COO at Duct Tape Marketing, Co-Founder at Spark Lab Consulting, and host of the Agency Spark Podcast. Resources Mentioned: The Spark Lab Assessment

In this episode of the Duct Tape Marketing Podcast, I interview Cameron Herold. Cameron is the founder of the COO Alliance, the World's Leading Network for Seconds in Command. He’s the host of the Second in Command: The Chief Behind the Chief podcast, where he interviews COOs and other seconds to share their insights with his listeners. He's also the author of 5 books, a top-rated international speaker, and has spoken on all 7 continents. More About Cameron Herold: The COO Alliance The Second in Command Podcast Take The Marketing Assessment: www.marketingassessment.co

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show where I'm covering a topic that is very high on a lot of business owners' minds and that's the idea of recruitment and retention of your internal customers — your employees. Links to resources:  Marketing Assessment

In this episode of the Duct Tape Marketing Podcast, I interview John Cantarella. John is the VP of Community & Impact Partnerships at Facebook. Prior to joining Facebook, he was the president of Digital, News, Business, and Sports Properties at Time Inc. where he oversaw TIME.com, CNNMoney.com, Fortune.com, SI.com, and Golf.com. John also spent several years at The New York Times Company at NYTimes.com running strategy, marketing, and operations.  He was part of the management team that was instrumental in launching NYTimes.com’s first digital paid product and the acquisition of About.com.

In this episode of the Duct Tape Marketing Podcast, I interview Laura Nelson. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. She is currently VP of Marketing at Signpost, following roles with Broadly, Reputation.com, and Patch. Laura earned an MBA from the University of Michigan and a BFA at Carnegie Mellon University.

In this episode of the Duct Tape Marketing Podcast, I interview Donna Cutting. Donna is the Founder and CEO of Red-Carpet Learning Worldwide and works with mission-driven leaders to help them create cultures of happy, engaged people who deliver exceptional customer service. She’s the author of three books including: The Celebrity Experience: Insider Secrets to Delivering Red-Carpet Customer Service and her new book Employees First! Inspire, Engage, and Focus on the HEART of Your Organization.  

In this episode of the Duct Tape Marketing Podcast, I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. He is also the Co-founder and Chairman of BrandCycle. He has a new book out called — Moving to Outcomes: Why Partnerships are the Future of Marketing.

In this episode of the Duct Tape Marketing Podcast, I interview Vanessa Edwards. Vanessa is the Lead Investigator at Science of People. She is the bestselling author of Captivate: The Science of Succeeding with People, translated into 16 languages. More than 50 million people watch her engaging YouTube tutorials and TEDx Talk. She also has a new book — Cues: Master the Secret Language of Charismatic Communication.

In this episode of the Duct Tape Marketing Podcast, I interview Marcel Petitpas. Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. Marcel is also the fractional COO at Gold Front and a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization.

In this episode of the Duct Tape Marketing Podcast, I interview Steve Hoffman, also known as Captain Hoff. Steve is the CEO of Founders Space, one of the world’s leading startup accelerators with over 50 partners in 22 countries. Founders Space was ranked the #1 incubator for overseas startups by Forbes and Entrepreneur Magazines. Steve is also the author of Surviving a Startup: Practical Strategies for Starting a Business, Overcoming Obstacles, and Coming Out on Top.

In this episode of the Duct Tape Marketing Podcast, I interview Alex Sanfilippo. Alex is the host of the top-rated podcast called Podcasting Made Simple. He is also the founder of PodPros.com, a software company focused specifically on the podcasting industry. Alex and his team have created popular services like PodMatch, a service that matches podcast guests and hosts together for interviews, and PodcastSOP, a project management tool that helps podcasters keep up with their episode releases.

In this episode of the Duct Tape Marketing Podcast, I interview Dale Bertrand. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. He speaks at industry conferences, leads, corporate training events, and serves as entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization.

In this episode of the Duct Tape Marketing Podcast, I interview Whitney Johnson. Whitney is CEO of the tech-enabled talent development company Disruption Advisors. She is one of the top ten business thinkers in the world as named by Thinkers50. Whitney is an expert at smart growth leadership, and she co-founded the Disruptive Innovation Fund with Harvard Business School’s late Clayton Christensen. She's also the author of a book — Smart Growth: How to Grow Your People to Grow Your Company.

In this episode of the Duct Tape Marketing Podcast, I interview David Novak. David is the Founder and CEO of David Novak Leadership, the parent organization to five nonprofits dedicated to developing leaders at every stage of life, from ages 5 to 65. He's the host of the top-ranked business podcast: How Leaders Lead with David Novak. David is also the co-author of a new book: Take Charge of You: How Self Coaching Can Transform Your Life and Career. And lastly, he was a co-founder, chairman, and CEO of one of the world's largest restaurant companies: Yum! Brands.

In this episode of the Duct Tape Marketing Podcast, I interview Laura Bull. Laura is a bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands. Her latest book is — From Individual to Empire: A Guide to Building an Authentic and Powerful Brand.

In this episode of the Duct Tape Marketing Podcast, I interview Rune Hauge. Rune is the co-founder and CEO of Mentorcam, a marketplace where people can access high-profile mentors for 1:1 advice.

In this episode of the Duct Tape Marketing Podcast, I interview Terri Broussard Williams. Terri is an executive with 20 years of experience specializing in government relations, social impact strategy, corporate social responsibility, public affairs, and innovative business operations to further the organizational mission. She's also the author of a book: Find Your Fire: Stories and Strategies to Inspire the Changemaker in You.

In this episode of the Duct Tape Marketing Podcast, I interview Michael Liebowitz. Michael is the CEO of Magnetic Mind Studio. Magnetic Mind Studio is a laboratory for clear messaging and deeply felt value articulation founded from Michael’s passion for understanding how the human mind works to drive our decisions.

In this episode of the Duct Tape Marketing Podcast, I interview Jhana Li. Jhana has over 4 years of experience as a COO and Operations Consultant for digital entrepreneurs. She specializes in executing scalable teams, systems infrastructure, and harnessing the true power of operations as a lever for compound growth.

In this episode of the Duct Tape Marketing Podcast, I interview Jonathan Brill. Jonathan is a speaker and advisor managing director of Resilient Growth Partners and a board member at Frost & Sullivan. He's also the author of Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change.

In this episode of the Duct Tape Marketing Podcast, I interview Michael DeLon. Michael is a Credibility Marketing Expert who helps business owners publish a book that positions them as an expert in their field. He's also the author of On Marketing: The Definitive Guide for Small Business Owners.

In this episode of the Duct Tape Marketing Podcast, I interview Dan Franks. Dan is the Co-founder and president of Podcast Movement, the world's largest conference and trade show for the podcast industry. He's a CPA and was formerly the Business Manager and Director of Live Events for Midroll Media.

In this episode of the Duct Tape Marketing Podcast, I interview Brent Weaver. Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market. Brent is the founder and CEO of UGURUS, a business training, and education company dedicated to this mission. He also hosts one of the leading podcasts in the business niche—The Digital Agency Show and is the author of Get Rich in the Deep End: Commit to Your Niche, Own Your Market, and Audaciously Scale Your Agency.

In this episode of the Duct Tape Marketing Podcast, I interview Marc Mawhinney. Marc is a lifelong entrepreneur who helps coaches get more clients without paid advertising. He achieves this with his coaching programs, his podcast Natural Born Coaches, his Facebook group The Coaching Jungle, and his exclusive print newsletter – Secret Coach Club.

In this episode of the Duct Tape Marketing Podcast, I interview Jason Blumer. Jason is a Co-founder of Thriveal, a firm that helps entrepreneurial CPA firms connect, learn and grow. He's also the CEO of Blumer CPAs where they serve as an advisory firm for the design, marketing, and creative agency services niches.

In this episode of the Duct Tape Marketing Podcast, I interview Adam Markel. Adam is a best-selling author, keynote speaker, and resilience researcher. He inspires leaders to master the challenges of massive disruption in his upcoming book, Change Proof: Leveraging the Power of Uncertainty to Build Long-Term Resilience.

In this episode of the Duct Tape Marketing Podcast, I interview Amanda Dixon. Amanda is the Co-founder at Barney – an M & A firm that specializes in the digital marketing space. She's also a Forbes 40 Under 40 award recipient. 

In this episode of the Duct Tape Marketing Podcast, I interview Rob Meyerson. Rob is a namer, brand consultant, and principal and founder of Heirloom, an independent brand strategy, and identity firm. He also has a new book called: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service.

In this episode of the Duct Tape Marketing Podcast, I interview Kimberly Brown. Kimberly is a career and leadership development expert a speaker and podcast host whose mission is to empower women and people of color in the workplace. Her personal and professional development company, Manifest Yourself, provides in-person and virtual workshops, training, and coaching to professionals looking to lead a dynamic career and life.

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show on creating your core messaging, and I walk through how to create your core story script. 

In this episode of the Duct Tape Marketing Podcast, I interview Mike Michalowicz. Mike is a speaker and bestselling author, the creator of Profit First – which is used by hundreds of thousands of companies across the globe to drive profit. And we're talking about his latest book called – Get Different: Marketing That Can't Be Ignored!

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show where I'm going to introduce one of my favorite strategy topics around content. Strategy is the most important element when it comes to building a long-term, sustainable marketing system – and content is the voice of your marketing strategy.

In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Shaw. Jeffrey is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their business in what otherwise seems like uncontrollable circumstances. He's also the author of a book called: The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success.

In this episode of the Duct Tape Marketing Podcast, I interview Kindra Hall. Kindra is President and Chief Storytelling Officer at Steller Collective, a consulting firm focused on the strategic application of storytelling to today’s communication challenges. Her Wall Street Journal best-selling book, Stories That Stick, was released by Harper Leadership in the fall of 2019, which Forbes said: “may be the most valuable business book you read”. Today, we're talking about her most recent book: Choose Your Story, Change Your Life: Silence Your Inner Critic and Rewrite Your Life from the Inside Out.

I chatted with some incredible guests in 2021. In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show on the top podcast episodes from this past year. 

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show to start the year off. I'm talking about small business marketing trends to look out for 2022.

In this episode of the Duct Tape Marketing Podcast, I interview Sophia Godkin. She's a Health Psychologist, Happyologist, and Happiness, Relationship & Transformational Coach. She's also the author of The 5-Minute Gratitude Journal: Give Thanks, Practice Positivity, Find Joy.

In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and current founder of BrandCrudo.

In this episode of the Duct Tape Marketing Podcast, I interview Ryan Englin. Ryan is the CEO of Core Fit Hiring which helps blue-collar companies fill frontlines with quality technicians and craftworkers.

In this episode of the Duct Tape Marketing Podcast, I interview Oliver Burkeman. Oliver is the author of The Antidote: Happiness for People Who Can't Stand Positive Thinking. For many years, he wrote a popular column on psychology for the Guardian newspaper. He also has a new book called Four Thousand Weeks: Time Management for Mortals.

In this episode of the Duct Tape Marketing Podcast, I interview Tripp Lanier. Tripp is a professional coach, author of This Book Will Make You Dangerous, and host of The New Man Podcast: Beyond the Macho Jerk and the New Age Wimp which — for over a decade — has been downloaded millions of times. We're discussing his book called This Book Will Make You Dangerous – a guide for the rare, few men who refuse to sleepwalk through life.

In this episode of the Duct Tape Marketing Podcast, I interview Clare Kumar. Clare helps busy professionals optimize their performance. She's a media contributor on productivity, organization, and work-life integration.

In this episode of the Duct Tape Marketing Podcast, I'm doing the final part of a five-episode solo show series where I'm covering one of my favorite topics: referrals. You can catch the first episode, second episode, third episode, and fourth episode of the Referral Generation series here.

In this episode of the Duct Tape Marketing Podcast, I'm doing part four of a solo show series where I'm covering one of my favorite topics: referrals. You can catch the first episode, second episode, and third episode of the Referral Generation series here.

In this episode of the Duct Tape Marketing Podcast, I interview Roland Frasier. Roland is an investor, business mentor, Co-founder, and/or Principal of five different Inc. Magazine's fastest-growing companies, and names like DigitalMarketer, Traffic and Conversion, Scribe Publishing, and Real Estate World.

In this episode of the Duct Tape Marketing Podcast, I interview Ivan Estrada. Ivan is a business leader and real estate broker with extensive experience in the industries of real estate and finance. He is a sought-after public speaker on topics of branding and marketing, personal development, and real estate. He's also the author of Brand With Purpose: Find Your Passion, Stay True to Your Story, and Accelerate Your Career.

In this episode of the Duct Tape Marketing Podcast, I interview Dr. James Richardson. James is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with their strategic planning. He is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve. He also hosts his podcast – Startup Confidential and routinely appears in trade magazines serving the CPG industry.

In this episode of the Duct Tape Marketing Podcast, I interview Gino Wickman. Gino is the founder of EOS Worldwide, an organization that helps tens of thousands of businesses implement EOS – the entrepreneurial operating system with the aid of an international team of professionals and certified EOS implementers. He's also the author of the award-winning best-selling book – Traction: Get a Grip on Your Business which has sold now over a million copies. He has a new book we're talking about called The EOS Life: How to Live Your Ideal Entrepreneurial Life.

In this episode of the Duct Tape Marketing Podcast, I interview April Rinne. April is a World Economic Forum Young Global Leader and ranked one of the “50 Leading Female Futurists” in the world by Forbes. She helps individuals and organizations rethink and reshape their relationship with change, uncertainty, and a world in flux. She released a new book this year called – Flux: 8 Superpowers for Thriving in Constant Change.

In this episode of the Duct Tape Marketing Podcast, I'm doing part three of a solo show series on where I'm covering one of my favorite topics: referrals. You can catch the first episode and second episode of the Referral Generation series here.

In this episode of the Duct Tape Marketing Podcast, I'm doing part two of a solo show series on where I'm going to be covering one of my favorite topics: referrals. You can catch the first episode of the referral generation series here.  

In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Davis. Jeffrey is an author, team culture consultant, educator, and CEO of Tracking Wonder Consultancy. For over 25 years, he's inspired thousands of change-makers, leaders, and creatives to unlock their best ideas through the pursuit of curiosity, innovation, and wonder. He's also the author of a new book launching Nov. 16, 2021 – Tracking Wonder: Reclaiming a Life of Meaning and Possibility in a World Obsessed with Productivity.

In this episode of the Duct Tape Marketing Podcast, I'm doing part one of a solo show series on where I'm going to be covering one of my favorite topics: referrals. In a recent Texas Tech Survey, out of 2000 consumers, 89% of them claimed they had a business that they loved enough that they would gladly recommend — only 29% of them actually did it. Why is there such a gap? One of the main reasons is that they just aren't being asked to. In this series, I'm presenting what I'm calling the seven grades of referral fuel. I'm unpacking the first of seven specific tactics or approaches that are sure to help you generate more referrals for your business.

In this episode of the Duct Tape Marketing Podcast, I interview Barry McCarthy. Barry was named President and CEO of Deluxe Corporation in November 2018 and is a member of its board of directors. He's also the author of Small Business Revolution: How Owners and Entrepreneurs Can Succeed.

In this episode of the Duct Tape Marketing Podcast, I interview Dan Gingiss. Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. His 20-year professional career included leadership positions at McDonald’s, Discover, and Humana. He's also the author of – The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share.

In this episode of the Duct Tape Marketing Podcast, I interview Tom Stanfill. Tom is CEO and co-founder of ASLAN Training, a global sales enablement company appearing nine consecutive years in the Selling Power Top 20. Since 1996, ASLAN has worked with many Fortune 500 companies, training more than 100,000 sellers and leaders in over 35 countries. Tom is also the author of a book called unReceptive: A Better Way to Lead, Sell & Influence – launching in November 2021.

In this episode of the Duct Tape Marketing Podcast, I interview Tim Brown. Tim owns Hook Agency, a boutique digital agency out of Minneapolis. He specializes in combining visual design and SEO for construction companies.

In this episode of the Duct Tape Marketing Podcast, I interview Jess Ekstrom. Jess is on a mission to help women tell and sell stories through writing and speaking. She's the creator of an organization called Headbands of Hope. Jess has also written a book called — Chasing the Bright Side: Embrace Optimism, Activate Your Purpose, and Write Your Own Story.

In this episode of the Duct Tape Marketing Podcast, I interview Pamela Slim. Pam is an author, community builder, consultant, and former corporate director of training and development at Barclays Global Investors. Pam is best known for her book Escape from Cubicle Nation, and she recently wrote a new book called – The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You – launching in November 2021.

In this episode of the Duct Tape Marketing Podcast, I interview Brian Clark. Brian is a writer, traveler, and serial digital entrepreneur. He’s the founder of the pioneering content marketing website Copyblogger, the midlife personal growth newsletter Further, and Unemployable, an educational community that provides smart strategies for freelancers and entrepreneurs. He’s also co-founder of Digital Commerce Partners, a content marketing and SEO agency for digital business owners.

In this episode of the Duct Tape Marketing Podcast, I interview Jon Ferrara. Jon is a serial entrepreneur and noted speaker about social, sales, and marketing. He's the Founder of Nimble - The Simple CRM for Microsoft 365 & Google Workspace. Jon is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in Customer Relationship Management (CRM) for Small to Medium-sized Businesses (SMBs). He has been recognized by Forbes as one of the Top 10 Social CEOs, Top 10 Social Salespeople In The World, and Top 100 Marketing Influencers.

In this episode of the Duct Tape Marketing Podcast, I interview Mike Michalowicz. Mike is a speaker and bestselling author, the creator of Profit First – which is used by hundreds of thousands of companies across the globe to drive profit. And he has a new book called – Get Different: Marketing That Can't Be Ignored!

In this episode of the Duct Tape Marketing Podcast, I interview Aaron Weiche. Aaron is the CEO and Co-founder of Leadferno, a business and text messaging platform to close more leads faster. Aaron is a digital marketing veteran of over 20 years founding and growing both digital marketing agencies and marketing software products.

In this episode of the Duct Tape Marketing Podcast, I'm doing part three of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I’m diving into step three – narrowing your focus and identifying your ideal customer.

In this episode of the Duct Tape Marketing Podcast, I'm doing part two of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I’m diving into step two – finding the real problem your business solves.

In this episode of the Duct Tape Marketing Podcast, I'm doing part one of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I'm diving into step one – taking your customers where they want to go.

In this episode of the Duct Tape Marketing Podcast, we're doing things a little differently. Douglas Burdett takes on the role of guest host and interviews me about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. Douglas is the host of the Marketing Book Podcast where each week he interviews authors of best-selling marketing and sales books.

In this episode of the Duct Tape Marketing Podcast, I interview Michael Port and Andrew Davis. Andrew Davis is a best-selling author and keynote speaker. He's also worked with the Muppets. I'm also joined by Michael Port his co-author of a book called Referable Speaker: Your Guide to Building a Sustainable Speaking Career—No Fame Required, and founder of Heroic Public Speaking.

In this episode of the Duct Tape Marketing Podcast, I interview Michael Port and Andrew Davis. Andrew Davis is a best-selling author and keynote speaker. He's also worked with the Muppets. I'm also joined by Michael Port his co-author of a book called Referable Speaker: Your Guide to Building a Sustainable Speaking Career—No Fame Required, and founder of Heroic Public Speaking.

In this episode of the Duct Tape Marketing Podcast, I interview Kate Cooper. Kate is the content strategist at Homeward, a new kind of home finance company. She is a plain language advocate who believes in a less-is-almost-always more approach to content. She started writing for a living in college and joined Homeward in 2020. In the space between, she was a magazine editor, a content consultant for a tech consultancy, and started her own content agency, Language Arts.

In this episode of the Duct Tape Marketing Podcast, I interview Jen Limm. Jen is the CEO of Delivering Happiness (DH), a company she and Tony Hsieh (the late CEO of Zappos.com) co-founded to create happier company cultures for a more profitable and sustainable approach to business. She's also the author of Beyond Happiness: How Authentic Leaders Prioritize Purpose and People for Growth and Impact.  

In this episode of the Duct Tape Marketing Podcast, I interview Dorie Clark. Dorie is a Duke & Columbia University Business Professor, and she's ranked one of the top 50 business thinkers in the world by Thinkers 50. She's also the author of Reinventing You, Stand Out, and a new book called The Long Game.

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show. I'm talking about a topic from my upcoming book, The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. The fifth step in the book is all about referral generation — and that's what I'm talking about today.

In this episode of the Duct Tape Marketing Podcast, I interview Tim Washer. Tim spent 20 years at IBM, Cisco, and Accenture, mostly feigning interest on conference calls. Moonlighting as a comedy writer/actor on SNL, Conan and The Late Show equipped him to use humor to humanize some of the world’s most boring brands. He uses laughter to help corporations capture attention, show empathy, build rapport and make a persuasive case with B2B technology audiences on topics such as the Internet of Things and mainframe computers, where the comedy writes itself.

In this episode of the Duct Tape Marketing Podcast, I interview Jonathan Fields. Jonathan is an award-winning author, executive producer, and host of one of the top-ranked podcasts in the world, Good Life Project®. He's also the author of a new book – Sparked: Discover Your Unique Imprint for Work that Makes You Come Alive.

In this episode of the Duct Tape Marketing Podcast, I interview Shep Hyken. Shep is ais a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal best-selling author. He recently wrote a book called I’ll Be Back – How to Get Customers to Come Back Again & Again.

In this episode of the Duct Tape Marketing Podcast, I interview Oliver Burkeman. Oliver is the author of The Antidote: Happiness for People Who Can't Stand Positive Thinking. For many years, he wrote a popular column on psychology for the Guardian newspaper. He also has a new book called Four Thousand Weeks: Time Management for Mortals.

In this episode of the Duct Tape Marketing Podcast, I interview Augie Johnston. Augie is a 35-year-old ex-YouTuber, former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry with a start-up called Vidchops.

In this episode of the Duct Tape Marketing Podcast, I interview Raúl Galera. Raúl is the Chief Advocate at ReferralCandy – an app that allows ecommerce brands to set up and run customer referral programs.

In this episode of the Duct Tape Marketing Podcast, I interview Emeric Ernoult. Emeric is the Founder and CEO of AgoraPulse – an easy-to-use all-in-one social media management software.

In this episode of the Duct Tape Marketing Podcast, I interview Brandi Starr. Brandi is the Chief Operating Officer at Tegrita, a marketing consultancy specializing in marketing automation and strategy, and co-author of CMO to CRO: The Revenue Takeover by the Next Generation Executive.

In this episode of the Duct Tape Marketing Podcast, I interview Sarah Stein Greenberg. Sarah is the Executive Director of Stanford’s d.School & Author of Creative Acts for Curious People: How to Think, Create, and Lead in Unconventional Ways.

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show where I'm talking about some of the concepts in my newest book, The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth.

In this episode of the Duct Tape Marketing Podcast, I interview Janine Kurnoff. Janine is the co-founder of The Presentation Co and co-author of Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience 1st Edition.

In this episode of the Duct Tape Marketing Podcast, I interview Itai Sadan. Itai Sadan is the Co-founder and CEO of Duda – a website development platform used by thousands of agencies around the world to build sites for their customers.

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show covering some ideas that are from my upcoming book, The Ultimate Marketing Engine.

In this episode of the Duct Tape Marketing Podcast, I interview Michael Clinton. Michael Clinton is the former president and publishing director of Hearst Magazines and currently serves as special media advisor to the CEO of the Hearst Corporation. He's also the author of a new book: ROAR into the Second Half of Your Life - Before It’s Too Late.

In this episode of the Duct Tape Marketing Podcast, I interview Catie Harris. Catie Harris, Ph.D., MBA, and Registered Nurse is the NursePreneur Mentor who has empowered thousands of nurses to monetize their knowledge and skills in business while inspiring them to change the way healthcare is perceived and delivered. 

In this episode of the Duct Tape Marketing Podcast, I interview Josh Neimark. Josh is the Founder and Creative Director at Fix8 Media. Fix8 Media is a full-service branding, web design, SEO, and digital marketing agency that helps build your businesses.

In this episode of the Duct Tape Marketing Podcast, I interview Kelly Lewis. Kelly is the founder of Damesly, a boutique women’s tour company, and creator of Go! GirlGuides, the world’s first series of travel guidebooks designed specifically for women. She's also the author of a book called Tell Her She Can't: Inspiring Stories of Unstoppable Women.  

In this episode of the Duct Tape Marketing Podcast, I interview Ryan Englin. Ryan is the CEO of Core Fit Hiring which helps blue-collar companies fill frontlines with quality technicians and craftworkers.

In this episode of the Duct Tape Marketing Podcast, I interview David Wood. David is a former consulting actuary to Fortune 100 companies. He built the world’s largest coaching business, becoming #1 on Google for life coaching and coaching thousands of hours in 12 countries around the globe.

In this episode of the Duct Tape Marketing Podcast, I interview Zach Lezberg. Zach is the Founder & CEO of The Show Producers, Small Business Expo, eComCon, ShowBiz Expo, and Small Business University.

In this episode of the Duct Tape Marketing Podcast, I'm going to be talking about the final part of a three-part solo show Marketing Hourglass series I'm doing I'm doing. In part one, I talked about the customer journey and the marketing hourglass. In part two, I discussed creating content that powers each stage of the customer journey. Then in part three, I'm wrapping up the series with what I'm calling a content planning workshop.

In this episode of the Duct Tape Marketing Podcast, I'm going to be talking about part two of a three-part solo show series I'm on the Marketing Hourglass. In part one, I talked about guiding the perfect customer journey and the marketing hourglass. In part two, I'm going to be talking about planning your content by the customer journey stage. Then in part three, I'm going to wrap up the series with what I'm calling a content planning workshop.

In this episode of the Duct Tape Marketing Podcast, I'm going to be talking about part one of a three-part solo show series I'm doing. In part one, I'm talking about the customer journey and the marketing hourglass. In part two, I'm going to be talking about planning your content by the customer journey stage. Then in part three, I'm going to wrap up the series with what I'm calling a content planning workshop.

In this episode of the Duct Tape Marketing Podcast, I interview James Chapman. James is the Founder & CEO of Plain Sight, a localized, social networking platform that connects people with the type of people you’re looking for both online and in physical spaces. 

In this episode of the Duct Tape Marketing Podcast, I interview Carla Johnson. Carla is a world-renowned storyteller, speaker, and author of a new book called RE:Think Innovation: How the World’s Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes.

In this episode of the Duct Tape Marketing Podcast, I interview Viveka Von Rosen. Viveka is the cofounder and CVO (Chief Visibility Officer) of Vengreso. She is known internationally as the “LinkedIn Expert” and is the author of the best-selling LinkedIn Marketing: An Hour a Day and LinkedIn: 101 Ways to Rock Your Personal Brand.

In this episode of the Duct Tape Marketing Podcast, I interview Tamsen Webster. Tamsen is a message strategist storyteller who helps people find and build stories, partners, investors, clients, and customers will tell themselves. She's also the author of a new book called: Find Your Red Thread: Make Your Big Ideas Irresistible.

In this episode of the Duct Tape Marketing Podcast, I interview John Ruhlin. John is the founder of The Ruhlin Group, a gift logistics company. He's also the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention.

In this episode of the Duct Tape Marketing Podcast, I interview Patrick Samy. Patrick is the CEO and Co-Founder of Span Health, a platform and coaching program for data-driven health.

In this episode of the Duct Tape Marketing Podcast, I interview Agnes Kozera. Agnes is the Co-Founder of Podcorn (Acquired by Audacy) and the previously Co-Founder of FameBit (Acquired by Google).

In this episode of the Duct Tape Marketing Podcast, I interview Kathryn and Michael K. Redman. They're the co-founders of Half a Bubble Out, a marketing and business consulting firm. They're also the co-authors of a book called: Fulfilled: The Passion & Provision Strategy for Building a Business with Profit, Purpose & Legacy.

In this episode of the Duct Tape Marketing Podcast, I interview Erica Dhawan. Erica is a globally recognized leadership expert and keynote speaker who helps organizations and leaders innovate faster and further together. She's also the author of a new book: Digital Body Language: How to Build Trust and Connection, No Matter the Distance.

In this episode of the Duct Tape Marketing Podcast, I interview Leslie Ehm. Leslie Ehm has spent decades traveling the globe with her award-winning company Combustion, working with executives and teams from top organizations like Google, Disney, Pepsico, TD Bank, Uber, and more. Fuelled by her unrelenting passion to unleash human potential, Leslie is now a speaker and author of a new book — Swagger: Unleash Everything You Are and Become Everything You Want.

In this episode of the Duct Tape Marketing Podcast, I interview Ryan Deiss. Ryan is an entrepreneur, author, and investor. His company, DigitalMarketer, is the leading provider of digital marketing training and certifications. Its community has over 15,000 paid members and over half a million subscribers. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America. Ryan is also a best-selling author and a sought-after speaker.  

In this episode of the Duct Tape Marketing Podcast, I interview Chandler Bolt. Chandler Bolt is an investor, advisor, the CEO of Self-Publishing School & SelfPublishing.com, and the author of 6 bestselling books. Self Publishing School is an INC 5000 company for the last 3 years in a row as one of the 5,000 fastest-growing private companies in the US. Chandler is also the host of the 7 Figure Principles Podcast and the Self Publishing School Podcast. 

In this episode of the Duct Tape Marketing Podcast, I interview Mark Schaefer. Mark is a globally recognized speaker, educator, business consultant, and author of books such as KNOWN, Marketing Rebellion, and his newest book — Cumulative Advantage: How to Build Momentum for your Ideas, Business, and Life Against All Odds.

In this episode of the Duct Tape Marketing Podcast, I interview Amy Rosenberg. Amy learned PR in the trenches — working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity.

In this episode of the Duct Tape Marketing Podcast, I interview Robb Hiller. Robb is the CEO of Performance SolutionsMN. He is nationally known for his expertise in talent selection, executive coaching, team development, sales, and leadership building.

In this episode of the Duct Tape Marketing Podcast, I interview Margaret Jones. She's a former journalist and currently head of content at Airable, an organization that builds itself as a low code work management platform.

In this episode of the Duct Tape Marketing Podcast, I interview Chris Dreyer. Chris is the CEO of Rankings.io which is an SEO agency that helps elite personal injury law firms dominate first page rankings. 

In this episode of the Duct Tape Marketing Podcast, I interview Josh Linkner. Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million, and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. 

In this episode of the Duct Tape Marketing Podcast, I interview Erica Maurer. Erica is an Event Producer, Event Coach, and partner at EMRG Media. She also owns a couple of events and puts on a few events around the Event Planner Expo, the Women's Insider Network.

In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Shaw. Jeffrey is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their business in what otherwise seems like uncontrollable circumstances. 

In this episode of the Duct Tape Marketing Podcast, I interview Dre Baldwin. Dre  (or "Dre all day" as he's referred to as) for the past 15 years has changed the lives of over 75 million entrepreneurs, athletes, and business professionals.

In this episode of the Duct Tape Marketing Podcast, I interview Phil Simon. Phil is a keynote speaker and technology authority • An award-winning author of eleven business books and counting, most recently Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work.

In this episode of the Duct Tape Marketing Podcast, I interview Marc A. Pitman. Marc is the founder of Concord Leadership Group, where he's been leading organizations and teams for decades. He holds a master's in organizational leadership and is a certified FranklinCovey coach and the author of a book we're talking about called The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be.

In this episode of the Duct Tape Marketing Podcast, I interview John Lee Dumas. John is the founder and host of the award-winning podcast Entrepreneurs on Fire. He's the creator of The Freedom Journal: Accomplish Your #1 Goal in 100 Days, and he has his first upcoming book launching called The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment.

In this episode of the Duct Tape Marketing Podcast, I interview Jordan Babineaux. Jordan transitioned from nearly a decade playing in the NFL to become a sports broadcaster, serial entrepreneur, and business executive. He's also the author of Pivot to Win: Make The Big Plays In Life, Sports & Business.

In this episode of the Duct Tape Marketing Podcast, I interview Shani Godwin. Shani is the founder of Communique USA. She has created a new program called JOY Economics which is a coaching program that teaches entrepreneurs how to turn their personal stories into powerful brand content.

In this episode of the  Duct Tape Marketing Podcast, I interview Andrew Davis. Andrew is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC, and worked for The Muppets.

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Sophia Godkin. She's a Health Psychologist, Happyologist, and Happiness, Relationship & Transformational Coach. She's also the author of The 5-Minute Gratitude Journal: Give Thanks, Practice Positivity, Find Joy.

In this episode of the Duct Tape Marketing Podcast, I interview Erica Keswin. Erica is an expert in the business of working human. She helps top-of-the-class businesses, organizations, and individuals improve their performance by honoring relationships in every context.

In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and current founder of BrandCrudo.

In this episode of the Duct Tape Marketing Podcast, I interview Sherry Bonelli. Sherry is the owner of Early Bird Digital Marketing – she writes on all things SEO for Search Engine Land, MOZ, Search Engine Journal, SEMrush, BrightLocal, SCORE, and others. 

In this episode of the Duct Tape Marketing Podcast, I interview Ben Oliver. Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina.

In this episode of the Duct Tape Marketing Podcast, I interview Jen Marr. Jen is the Founder of Inspiring Comfort, LLC. She is passionate about furthering the science of human care through the skill of comfort. She's also the author of a book called Paws to Comfort: An Everyday Guide to Learning How You Can Help Mend Our Disconnected World.

In this episode of the Duct Tape Marketing Podcast, I interview Lisa Manyon. Lisa is the President of Write On ~ Creative Writing Services, LLC. She's known as “The Business Marketing Architect”, and she’s a content and copywriting strategist for mission-driven entrepreneurs.

In this episode of the Duct Tape Marketing Podcast, I interview Jeff Coyle. He's a co-founder and chief product officer at market muse, which is tool that uses AI to accelerate content planning and creation and optimization.

n this episode of the Duct Tape Marketing Podcast, I interview Martin Lindstrom. He's the founder and chairman of Lindstrom company. The world's leading brand and culture transformation group operating across five continents and more than 30 countries. He's also the author of a new book we're going to talk about today, called the The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit.

In this episode of the Duct Tape Marketing Podcast, I interview Matthew Pollard. He's a consultant speaker blogger and serial entrepreneur. He's currently the founder and CEO of Rapid Growth LLC. He's also the author of a book we're going to talk about today, called: The Introvert's Edge to Networking: Work the room. Leverage social media. Develop powerful connections.

In this episode of the Duct Tape Marketing Podcast, I interview Sarah Santacroce. She's setting out to change the marketing paradigm. For 12 years, she was running a successful LinkedIn consulting business, which inspired a great deal of the work that goes then into the gentle marketing revolution. We're talking about her new book: The Gentle Marketing Revolution.

In this episode of the Duct Tape Marketing Podcast, I interview Bryan Clayton. He’s the CEO and co-founder of GreenPal. An online marketplace that connects homeowners with local lawn care professionals.

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Jason Selk. He's a performance coach who works with business executives and athletes as a director of mental training for the St. Louis Cardinals. He played an important role in the team's first world series victory in more than 20 years in 2006 in their second, in 2011. He holds a doctorate in counseling and sports psychology. He's the author of a book called Executive Toughness, but we're going to talk today about his new book called Relentless Solution Focus: Train Your Mind to Conquer Stress, Pressure, and Underperformance.

In this episode of the Duct Tape Marketing Podcast, I interview Tripp Lanier. Tripp is a professional coach, author of This Book Will Make You Dangerous, and host of The New Man Podcast: Beyond the Macho Jerk and the New Age Wimp which — for over a decade — has been downloaded millions of times.

In this episode of the Duct Tape Marketing Podcast, I interview Tripp Lanier. Tripp is a professional coach, author of This Book Will Make You Dangerous, and host of The New Man Podcast: Beyond the Macho Jerk and the New Age Wimp which — for over a decade — has been downloaded millions of times.

I interview John Warrillow, Founder of the Value Builder System which is a simple software for improving the value of company. He's also the author of: Built to Sell and The Automatic Customer.

I interview David Burkus in this episode. He's the best selling author of five books about business and leadership. We talk about his latest book called Leading From Anywhere: The Essential Guide to Managing Remote Teams.

In this episode of the Duct Tape Marketing Podcast, I interview Clare Kumar, she helps busy professionals optimize their performance.

In this episode of the Duct Tape Marketing Podcast, I interview Brandon Miller, CEO of 34 Strong, an organization that helps leaders and leadership teams build stronger workplaces.

In this episode of the Duct Tape Marketing Podcast, I interview Park Howell a 30+ year veteran of the advertising industry who has guided hundreds of purpose-driven brands and thousands of people who support them to substantial growth.

In this episode of the Duct Tape Marketing Podcast, I do my annual wrap up of 2020 in a way that predicts what is coming next year for marketing consultants.

In this episode of the Duct Tape Marketing Podcast, I interview Fred Dust the former senior partner for the design firm IDEO founder of Making Conversation, a designer, author, educator, consultant, trustee, and advisor to social and business leaders.

In this episode of the Duct Tape Marketing Podcast, I do my annual wrap up of 2020 in a way that predicts what is coming next year!

In this episode of the Duct Tape Marketing Podcast, I interview Michael F Schein the founder and president of MicroFame Media

In this episode of the Duct Tape Marketing Podcast, I interview Nate Guggia, content creator and brand marketer at Job Portraits.

In this episode of the Duct Tape Marketing Podcast, I interview Stephen Denny, author, speaker and consultant helping emerging and well-established brands define (or re-define) their competitive positioning.

In this episode of the Duct Tape Marketing Podcast, I interview Tate Stock who is the founder and CEO of Chirp and Ship Stud.

In this episode of the Duct Tape Marketing Podcast, I interview Jonathan Goldhill, adviser, coach, consultant, trainer, facilitator, and business therapist with 30 years of experience in his craft.

In this episode of the Duct Tape Marketing Podcast, I interview David Jay, who is the founder and CEO behind Warm Welcome.

In this episode of the Duct Tape Marketing Podcast, I interview Allan Dib serial entrepreneur, rebellious marketer and #1 bestselling author.

In this episode of the Duct Tape Marketing Podcast, I discuss page speed or website speed. How long does it take your site to load?

In this episode of the Duct Tape Marketing Podcast, I interview Rory Vaden, a New York Times bestselling author.

In this episode of the Duct Tape Marketing Podcast, I'm talking about a new book I'm working on.

In this episode of the Duct Tape Marketing Podcast, I interview Seth Godin, an entrepreneur, best-selling author, and speaker.

In this episode of the Duct Tape Marketing Podcast, I interview Kara Goldin, the founder, and CEO of Hint Water, a flavored water brand founded in 2005.

In this episode of the Duct Tape Marketing Podcast, I interview Reeves Wiedeman, contributing editor at New York magazine, who has written for the New Yorker,  the New York Times Magazine, Rolling Stone, Harper's, and other publications. 

In this episode of the Duct Tape Marketing Podcast, I interview Shaina Weisinger, CEO of Repurpose House.

In this episode of the Duct Tape Marketing Podcast, I interview Jon Schram, founder of The Purple Guys Stress Free IT for small business. 

In this episode of the Duct Tape Marketing Podcast, I interview Clem Huffman, owner at South City Print and Alexa Arciero, marketing manager at South City Print.

In this episode of the Duct Tape Marketing Podcast, I interview Jon Hall, former founder of Grade.us and current founder and CEO of Switchbird. 

In this episode of the Duct Tape Marketing Podcast, I interview Brant Menswar, one of the country's top motivational speakers, a critically acclaimed author, award-winning musician, podcast host, and the CEO.

In this episode of the Duct Tape Marketing Podcast, I interview Farzad Rashidi Co-founder of Respona, the all-in-one digital PR and link building software that combines personalization with productivity.

In this episode of the Duct Tape Marketing Podcast, I interview Todd Henry, author, international speaker, consultant, and advisor.

In this episode of the Duct Tape Marketing Podcast, I interview Jason Dorsey a generational expert, consultant, and co-author of Zconomy.

In this episode of the Duct Tape Marketing Podcast, I interview Robert Rosenburg an American businessman, professor, and author. He was the chief executive officer of Dunkin' Donuts for thirty-five years from 1963 to 1998 and also served on the board of directors of Sonic Corp and Domino's Pizza. 

In this episode of the Duct Tape Marketing Podcast, I interview Robert Rosenburg an American businessman, professor, and author. He was the chief executive officer of Dunkin' Donuts for thirty-five years from 1963 to 1998 and also served on the board of directors of Sonic Corp and Domino's Pizza. 

In this episode of the Duct Tape Marketing Podcast, I interview Ricky Kalmon an American stage hypnotist, motivational speaker, TV personality and author of self-improvement audio programs.

In this episode of the Duct Tape Marketing Podcast, I interview Tommy Mello, the founder of A1 Garage Doors, a $50M home service business.

In this episode of the Duct Tape Marketing Podcast, I interview Donata Kalnenaite, the President of Termageddon.

In this episode of the Duct Tape Marketing Podcast, I interview Sharon Vinderine the founder of Parent Tested Parent Approved.

Interview with Gloria Chou about how to use PR in your business today. 

Online reviews are more than just stars. Use the actual words in reviews to find ideal clients and update your marketing messages. 

An interview with Alison Levine leadership expert, polar explorer and mountaineer who is no stranger to extreme environments. 

An interview with Michael Reynolds, President and CEO of Zephyr CMS. 

An interview with Nils De Moor, CTO of Woorank about page speed and other elements that improve user experience on your site. 

Laura Schmidt started notes to self, llc to put her belief in the power of positive thinking into action (and on people’s feet!). Listen in on this podcast to see how she markets this business successfully. 

Duct Tape Marketing Podcast with Sarah J. Bray

John Talks about using Google Analytics for your small business and certain things he feels should be used and focused on.

Sydni Craig-Hart joins John to talk about her business, Smart Simple Marketing, and she shares what its like being a 4th generation entrepreneur who works side-by-side with her husband. Listen to here more about client challenges and what she's telling people who reach out asking, "What should I be doing?"

Gino Wickman is the creator of Entrepreneurial Operating System (EOS) and is here to share his new book, Entrepreneurial Leap. hear about tools to use and what other things can help you succeed in being an entrepreneur.

Nathan Hirsch is the cofounder of OutSourceSchool and he shares how outsourcing can really help you get things off your plate.

John Jantsch interviews Ramon Ray, founder and CEO of Smart Hustle Media and author of The Celebrity CEO.

Kim Beasley shares her book, Creative Introverted Entrepreneur, with Duct Tape Marketing. 

Join John as he talks with Jake Thompson about Compete Every Day, the business and the book. 

Spencer Sheinin joins us on Duct Tape Marketing Podcast to talk about his book Entreprenumbers: The Surprisingly Simple Path to Financial Clarity.

Join John as he talks to David Walter about his new book, The Million Dollar Rebuttal: Cold Calling is Not a Numbers Game! 

Today we have Matt McWilliams on the Duct Tape Marketing Podcast to share his expertise on affiliates and strategic partners. 

Last week John shared 7 Reasons Why a Podcast Can Help You Grow Your Business. Today is part two, learn about guest podcasting and ways to be successful with it.

The CEO of Consulting Success, Michael Zipursky, shares his new book, Act Now: How Successful Consultants Thrive During Chaos and Uncertainty. 

John interviews Laura Gassner Otting as we continue to talk about growth in your entrepreneurship journey. 

John Jantsch talks about 7 reasons your business can and should do podcasting.

John talks to Ivan Misner about networking on the Duct Tape Marketing Podcast.

Mike Fraidenburg comes to talk with us about his new book that came out in the new year, Mastering Online Meetings.

Simon Severino joins us on the Duct Tape Marketing Podcast.

John wants to share with you the benefits of doing referrals for your business and ways to make it work for you.

Today on Duct Tape Marketing Podcast John interviews Dr. Nancy Trimboli who has a new book coming out, Stealth Health. 

John Jantsch talks about treating your customers or clients as members. 

Today's podcast on Duct Tape Marketing is with Liam Austin, cofounder of Entrepreneurs HQ and Virtual Summit Academy.

In today's podcast John interviews Emily Heyward who has a new book coming out June 9th, Obsessed: Building a Brand People Love from Day One.

In this episode of the Duct Tape Marketing Podcast, I interview Danny Iny, founder, and CEO of Mirasee and author of his latest book Teach Your Gift: How Coaches, Consultants, Authors, Speakers, and Experts Create Online Courses Business Success in 2020 and Beyond.   

In this episode of the Duct Tape Marketing Podcast, John Jantsch Discusses the art of serving your best clients better.

John Jantsch interviews Steve Blank on the Duct Tape Marketing Podcast. 

John Jantsch interviews Minter Dial on the Duct Tape Marketing Podcast about his book Heartifical Empathy: Putting heart into Business and Artificial Intelligence.

On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Payman Taei, founder of Hindsight Interactive and Visme. 

John Jantsch interviews Mark Sanborn on the Duct Tape Marketing Podcast about his book The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into Extrordinary.  

Duct Tape Marketing's John Jantsch interviews Keith Ferrazzi and discusses his book, Leading without Authority: How the New Power of Co-Elevation can Breakdown Silos, Transform Teams, and Reinvent Collaboration.

Alex Kantrowitz joins us on the Duct Tape Marketing Podcast to discuss his new book 'Day One'. At Amazon, 'Day One' is code for inventing like a startup with little regard for legacy. Day Two is, in Jeff Bezos's own words, is 'stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death.' Most companies today are set up for Day Two. They build advantages and defend them fiercely rather than invent the future. But Amazon and fellow tech titans Facebook, Google, and Microsoft are operating in Day One: they prioritize reinvention over tradition and collaboration over ownership.    

Entrepreneur Steve Bousquet took his college job mowing lawns and transformed it into a successful business with thousands of customers. He stops by to talk about the learning curve that comes with founding your own company. As he shifted from technician to owner, he learned a lot of lessons about leadership, finance, culture-building, and more. He shares some of these lessons and talks about the importance of investing in you and your team's growth in order to build a company your customers love.

Business theorist, author, and speaker Alex Osterwalder discusses his two newest books, Testing Business Ideas and the upcoming The Invincible Company. Both books are part of a series focused on helping leaders undertake business modeling and testing within their organizations. Great business testing leads to true innovation, but most leaders don't understand how to apply the scientific method in their businesses. Osterwalder shares what any owner or entrepreneur can do to build their innovation muscle.

Ben Shapiro is a marketing strategy consultant and the producer of several popular podcasts. Marketing is always changing, but with change comes possibility. Ben discusses his own career journey and provides advice for others who are trying to navigate and discover opportunities in today's marketing world.

Entrepreneur, speaker, and author Mike Michalowicz sits down to discuss his latest book Fix This Next: Make the Vital Change that Will Level Up Your Business. All too often, Michalowicz sees businesses that are putting out fires or taking on the wrong challenges. He's developed a system for assessing a business's real needs that can help leaders and entrepreneurs hone in on the most pressing issues that, once fixed, free you up to create growth in your company.

Michael Bungay Stanier returns to the Duct Tape Marketing Podcast to discuss his latest book The Advice Trap: Be Humble, Stay Curious & Change the Way You Lead Forever. So many leaders feel great pressure to have all the answers. But in reality, when leaders embrace curiosity and pause before giving advice, they build much happier, healthier, more effective teams. Bungay Stanier shares why that is, and what leaders can do to cultivate their curiosity.

Mathew Sweezey, Principal of Marketing Insights at Salesforce, stops by the show to talk about the concept of context marketing. Mathew contends that the old, messaged-focused way of marketing has gone the way of the dodo. We've now entered the era of context marketing. He explains what exactly that means and provides tips to help small business owners and marketers succeed in this new environment.

Mark Graham and Bobby Lehew of commonsku, a company that creates software for the promotional products industry, are today's guests on the Duct Tape Marketing Podcast. Promotional products are sometimes brushed aside as frivolous, but Graham and Lehew contend that when products are designed with intent and creativity, they can add tremendous value for a brand. Tune in to learn more about the power of a great promotional product and to hear stories of some great products in action.

Leadership expert, speaker, and author Mike Robbins has spent his career studying company culture and what goes in to building a successful organization. Robbins has identified the pillars that allow any team to grow trust and work together, and he shares them in his latest book We're All in This Together. On this episode, Robbins walks us through these pillars and shares some simple steps any leader can take to begin to craft a stronger company culture.

Rock Thomas is a motivational speaker, best-selling author, and podcaster. After achieving his own financial success, he looked around and noticed that many others who did well in business struggled in their personal lives. Realizing that financial success was only part of the picture, Thomas set out to motivate people to uncover ways to access their whole-life wealth - financial, physical, emotional, and spiritual. He stops by the podcast to share some inspiration for those of us who are looking to reframe the way we think about ourselves in order to achieve new levels of success.

Virtual tools to help facilitate remote work have suddenly become a major focus for many business owners. I've been using some great work-from-home-friendly tools for years, and I wanted to share my go-tos for everything from video recording to collaboration to file sharing. These tools can help you stay in touch in the immediate future, and you may find that you like them so much, you decide to keep them around even when business returns to normal.

Many small business owners struggle with copywriting. How do you create a message that resonates with your audience but doesn't come off as too salesy? Author, speaker, and marketing expert Anik Singal has helped hundreds of thousands of entrepreneurs to grow their businesses. Today on the podcast, he shares his foolproof, 5-step process for writing copy that builds connection and gets you to the sale.

Stephen M. R. Covey, Global Practice Leader at the Global Speed of Trust Practice, visits the podcast to discuss his father's timeless book The 7 Habits of Highly Effective People. The book was published decades ago but remains an incredible guide for individuals of all ages and backgrounds who want to learn how to achieve their goals by building connection and becoming more compassionate, thoughtful members of society.

Jayne Warrilow, global speaker and founder of two businesses, stops by the podcast to discuss her latest venture: Sacred Changemakers. Last year, Warrilow realized she had a higher calling and purpose beyond the bounds of her previous work. She founded Sacred Changemakers to help other leaders to find their purpose and use their platforms to serve a greater societal good. 

Are you curious about partner marketing and how to make it work? Robert Glazer, founder and CEO of Acceleration Partners, stops by the podcast to talk about the ins and outs of partner marketing. From what it is to how to make it work to the latest technology that's shaping the landscape, Glazer tells you all you need to know to create and run your own partner marketing program.

Grant Baldwin made a name for himself as a successful keynote speaker before deciding to share his tips and tricks with others. He now runs The Speaker Lab, where he teaches business leaders and entrepreneurs who are looking to make speaking a part of their business - or their full-time gig - how to find and book clients and create speeches that resonate with audiences. He stops by to discuss his latest book The Successful Speaker, and impart some of his vast knowledge about the world of public speaking to listeners.

Justin Brady is a communications and PR expert, writer, and podcast host. He stops by the podcast for what John Jantsch terms a " smorgasbord show" - where they talk about PR, communications, and related topics. If you're looking for tips to help get your business's name out there and win favorable press mentions, Brady has great advice.

There are a lot of reasons you might want to change someone's mind in business. Maybe you're a salesperson trying to convince someone to buy your product. Perhaps you're a boss, trying to persuade your team to accept your new business strategy. Jonah Berger, marketing professor at the Wharton School at the University of Pennsylvania, has spent time studying the science behind changing people's minds. He visits the podcast to talk about his latest book The Catalyst: How to Change Anyone's Mind and to share actionable advice for marketers, salespeople, and business leaders looking to convince others to change their minds about something.

Karen Kerrigan is the president and CEO of the Small Business & Entrepreneurship Council. She also chairs the newly-formed Small Business Roundtable, a coalition of leading small business and entrepreneurship organizations dedicated to advancing policy. She stops by to talk about all of the work her organizations are doing to advocate for small businesses in the political sphere. They work to shape policy in order to remove the barriers that often come along with starting and scaling a business, so that our vibrant community of American entrepreneurs can continue to grow and thrive.

Micah Solomon is a best-selling author and keynote speaker on the topic of bottom-line growth through customer service. The good news is, more brands today are offering better customer service than ever before. The bad news is, customer's expectations are higher than ever, too. How can your brand create an experience that helps you keep customers around? Solomon shares how to hire the right customer service team, how to train them once they're on board, and talks about even more from his latest book, Ignore Your Customers (and They'll Go Away).

Bryan Wish, founder of BW Missions, visits the Duct Tape Marketing Podcast to talk about building community. Wish's business helps entrepreneurs, authors, and thought leaders to develop their voice and point of view as a way to create a global community around what they believe in. Wish shares tips for anyone looking to build an authentic, engaged community centered on their brand and mission.

Lance Cummins, President of the growth content company Nectafy, visits the podcast to talk about content. It's a word we hear all the time in marketing circles, but do we really know what great content looks like? Cummins outlines the steps business owners must take to identify the kind of content that will resonate best with their audience. Plus, he shares how to craft content that's meaningful to your audience and produces real, measurable results for your business.

Justin Ferriman is co-founder and CEO of the learning management system LearnDash. Lots of businesses today are creating courses online. Whether they're using them as a lead generation tool or are selling the course to generate revenue, businesses are eager to get into the online learning space. As the space has become more crowded, though, it takes more effort to create courses that stand out. Ferriman shares how to build courses that provide real value to learners and generate positive results for the businesses who create them.

Chris Schembra is a keynote speaker, Broadway producer, dinner host, and entrepreneurial advisor whose passion is to facilitate human connection in an increasingly disconnected world. After experiencing a difficult time in his own life, Schembra began hosting dinner parties for friends. As the dinners grew, he realized that bringing people together over food and asking them to reflect on things they're grateful for is actually a powerful way to build connections and community. He's developed a foolproof method for hosting your own networking dinner parties, which he shares in his upcoming book, Gratitude and Pasta, and on this episode of the podcast.

Michael Margolis is the founder and CEO of Storied and author of Story 10X. While lots of people are talking about storytelling in a business and marketing context, Margolis has decided to focus in on storytelling as it relates specifically to disruption and innovation. How do you tell stories about change without causing your audience to panic, feel judged, or grow distrustful? Telling stories about change is a tricky balancing act, but Margolis shares practical tips for helping leaders to craft stories about disruption that inspire rather than intimidate.

Jack McGuinness is a co-founder and managing partner of Relationship Impact, a consulting firm focused on helping great leaders build great leadership teams. On this episode, McGuinness discusses his entrepreneurial journey, and he shares what he's learned about entrepreneurship and leadership, both from his personal experiences and his years helping other business leaders succeed.

Melanie Deziel, founder of StoryFuel and author of The Content Fuel Framework stops by the podcast to talk about storytelling. It's one of the hottest terms out there in marketing today, but so many brands struggle to create content that speaks to their audience in a way that's engaging and shareable. Deziel has crafted a framework to help you find the right focus and format for your content, and she shares that with us on this episode.

Steve Gordon, founder and CEO of The Unstoppable CEO, is a firm believer in the power of podcasting as an incredible prospecting tool. He's taught countless business owners how to create their own podcast as a way to generate leads, start conversations with ideal customers, and build a reputation as a thought leader in an industry. Today on our podcast, Gordon shares his tips for podcasting as prospecting with our audience.

Rita McGrath is a globally-recognized expert on business strategy, innovation, and growth. She stops by the podcast to discuss her book Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. Disruption is a tricky thing; if you're not ready for it, it can ruin you. But if you see it coming, you can get ahead of the curve and push innovative strategies to thrive in this new reality. McGrath shares stories of businesses who have successfully identified inflection points, and provides advice for leaders looking to spot potential disruption in their own industries.

Bruce Daisley, author and podcaster, stops by to talk about his upcoming book Eat Sleep Work Repeat. While serving as a senior executive at Twitter and Google, Daisley became fascinated with how we create happiness at work. He noticed there was a lot of science around it, but that the research wasn't making its way down to the people who commuted into offices each and every day. So he left the corporate world and started his podcast (which later inspired the book) as a way to help workers discover the ingredients that go into building a happy, fulfilling work environment.

Jamie Lieberman left her corporate law job to found Hashtag Legal, where she and her team help influencers, solopreneurs, and small business owners maneuver their way through the sometimes-complicated legal waters of the digital age. From how to craft an appropriate contract as a freelancer or service provider to maintaining compliance with privacy laws, Lieberman covers some of the biggest legal questions that small business owners face.

Dr. John Demartini is a world-renowned specialist in human behavior, researcher, author, and global educator. He stops by the Duct Tape Marketing Podcast to discuss his book The Values Factor. How do we determine our true values? And how does doing so change the way we approach work and life? Dr. Demartini answers these questions and more in this episode.

Author, speaker, vlogger, and entrepreneur Amy Landino stops by the podcast to talk about her latest book Good Morning, Good Life. Her passion is helping everyone find a way to go after the life they want, and a morning routine is a great place to start. She shares five simple habits from her book that can help you get your day off on the right foot, so you can achieve everything that matters to you throughout the rest of your day.

Today's guest on the Duct Tape Marketing Podcast is Greg Meade, co-founder of the business and new sport called Crossnet. Meade, his brother, and their childhood friend decided that rather than follow a traditional career path, they wanted to branch out and build something new. They put their heads together and created Crossnet, a brand new sport that's a cross between four square and volleyball. Meade walks us through the process of building a new business and growing a following for a new game on this episode.

Today's guest is speaker, author, podcaster, and leadership expert Ryan Hawk. With a background in both professional sports and sales, Hawk realized that to learn more about becoming a great leader, he wanted to go straight to the source and talk to those people whose leadership skills he most admired. That's what set him on the path to creating The Learning Leader Show and writing his book, Welcome to Management, both of which he discusses on this episode.

Guy Kawasaki, author, speaker, podcaster, and Chief Evangelist for Canva, stops by the Duct Tape Marketing Podcast. He and host John Jantsch cover a lot of ground in their chat, from how Canva managed to outpace the competition and become a leader in online graphic design tools to why Guy started his own podcast, what he thinks about the podcasting landscape, and how he believes the channel can be harnessed to become a powerful marketing tool.

Ethan Beute, Chief Evangelist of BombBomb and co-author of the book Rehumanize Your Business, stops by the podcast to chat about the power of video marketing. BombBomb believes that we are all better in person, and they enable you to build a deeper connection with your prospects and customers by putting a face to your name over digital communications with the use of personalized video. Beute talks about why he's passionate about personalized video, shares use cases for the technology, and talks about how he sees personalized video changing the landscape of sales and marketing.

Dr. Melanie Katzman is a clinical psychologist and business consultant, and over the years she's noticed a lot of overlap between the hurdles her clients face in both areas of focus. People feel devalued and dispirited in their work, and a lot of that comes from issues in communication. She's brought all her advice together in a new book, Connect First, to help people everywhere find meaning and a sense of accomplishment in the work that they do. On this episode, she shares some of the 52 action steps from her book.

Today's guest on the podcast is Mike Stelzner, founder and CEO of Social Media Examiner and the producer of the Social Media Marketing World conference. Stelzner has been immersed in the world of social media for years, so he has his finger on the pulse of the biggest trends that small business owners need to be paying attention to. If your business is on social media, you don't want to miss these insights!

Joel Goldberg, public speaker on leadership and culture and longtime Kansas City Royals broadcaster, stops by the podcast to discuss the intersection of sports and business. Sure, you've heard people draw parallels between sports and business before, but when, like Goldberg, you've had a front-row seat to the world of professional sports for over 25 years, you gain some deep insights that others might miss.

Kate Bradley Chernis is the co-founder and CEO of Lately, an AI-powered social media writing tool. In today's marketing landscape, you can't stand out without creating a lot of content. But the trick is that it can't be junky content; it still needs to provide value for your followers. That's where a tool like Lately comes in. By using AI to analyze your existing long-form content, Lately is able to craft tons of high-quality short-form social media posts. Bradley Chernis shares more about how the tool works, why it's effective, and how you can start creating more meaningful content for your business.

John Livesay is a sales keynote speaker and author - he's also known as the Pitch Whisperer. He's here on the show to talk about his book Better Selling Through Storytelling, where he shares tips for applying the four essential elements of great storytelling to the art of selling. Today's businesses can't simply rely on a list of past accomplishments to sell to prospects; instead, they need to craft a compelling story to win business. Livesay demonstrates how to do just that.

Rohit Bhargava is an innovation and marketing expert and the founder of the Non-Obvious Company. The company has spawned a series of books under the Non-Obvious banner, including his latest Non-Obvious Megatrends. Bhargava discusses his process for identifying the biggest trends shaping business, shares what disruptive trends business owners need to be on the lookout for, and provides insight into how anyone can learn to spot megatrends in their industry.

How do you create content that stands out online and inspires folks to share your message with their friends? On this episode, John sits down with Tim Staples, CEO of Shareability and author of "Break Through the Noise." Staples' firm is behind the creation of numerous viral campaigns and videos, so he knows what it takes to capture attention online. In this episode he discusses how small business owners can create highly shareable content.

John sits down with Drew McLellan, who owns and runs Agency Management Institute (AMI). Most agency owners feel like they're on an island, doing the hard work of running a business without someone to guide them. AMI serves as a resource for these entrepreneurs, and in this episode, McLellan shares tons of advice for owners - from his insights on the latest marketing trends to how to manage hiring within your agency.

When it comes to marketing your business, it's not really about the tactics, like social media or email marketing. At the end of the day, it's building a fandom that helps you win the day. Marketing expert and author David Meerman Scott stops by to discuss his latest book, "Fanocracy," and shares how any business can build a fanocracy that will keep customers coming back again and again.

John Jantsch closes out the year by sharing his insights on where to focus your attention with your 2020 marketing strategy. What approaches will actually move the needle and win you new customers (or help you keep old ones) in the new year? John's got answers for you.

Lukas Haensch, former Google UX manager and founder of Pathmonk, stops by the podcast to discuss the importance of page speed. A slow-loading website might not be at the top of your list of issues to address, but it should be. Haensch discusses the potential damage a slow site can cause, and he shares how to quickly evaluate your website and eliminate any issues with load time.

Early Twitter employee and digital media expert Claire Diaz-Ortiz stops by the podcast to discuss her latest book, Social Media Success for Every Brand. Diaz-Ortiz dives into the StoryBrand pillars and the complementary SHARE model to help business owners craft social media plans that actually boost engagement (and, ultimately, sales). 

Mike Yan, CEO of chat marketing platform ManyChat, sits down with John to discuss all things chat. Yan sees chat becoming an even more integral part of every business's marketing efforts in  the next handful of years, so he has helpful tips to help anyone get started with a chat marketing program.

Deanna Singh is a speaker, author, and the founder and Chief Change Agent at Flying Elephant. Singh defines her purpose in life as shifting power to marginalized communities, and she's dedicated to doing that through all of her work, including her latest book, Purposeful Hustle. In this episode, she shares why it's important to discover your purpose, how you can find yours, and what to do once you've uncovered it.

Alisa Meredith, visual marketing expert, content marketing manager at Tailwind, and self-proclaimed "Pinterest nerd," stops by the podcast to talk about social media in general and Pinterest in particular. Pinterest is often overlooked by content marketers, but Meredith contends that, if you know how to use it, Pinterest can become an integral part in helping you meet business objectives.

Tom Cronin, the co-creator of The Portal movie and the leader of a global movement to get one billion people to meditate daily, stopped by the Duct Tape Marketing Podcast. Cronin began meditating more than two decades ago, when the stresses of a job in the fast-paced world of finance started causing problems in his life. Now, he's a passionate advocate for the powerful good that can come from meditation, and he shares with us why it can not only transform your life, but humanity at large.

John sits down with Yaniv Masjedi, chief marketing officer at Nextiva. Masjedi has been with the company since its founding, and has played a part in its expansion from a cloud phone service to a unified and integrated platform for communications. He talks about the journey the company's taken over the years, and what the team has done to stay true to the essence of their core business as they grow their teams and provide new products and services.

Ron Tite, founder and CEO of the advertising agency Church + State and author of Think Do Say, sits down with John Jantsch to discuss the secrets to standing out in a crowded marketing world. Hint: it's not about leaning into the latest gimmick, it's about being authentic in what you think, do, and say.

Dr. Sabrina Starling, author of How to Hire the Best and the founder of Tap the Potential, stops by the podcast to share the secrets to effective hiring for small businesses. When you can attract top-level talent, you're able to build a happy team that enjoys work/life balance while still growing a great company.

John chats with Chad Peterson, business broker and founder of Peterson Acquisitions. Peterson walks small business owners through everything they need to consider when thinking about selling their business - from reviewing financials and assessing value through to closing the deal.

John sits down with Amanda Brinkman, Chief Brand and Communications Officer at Deluxe, and the co-host and producer of Small Business Revolution. Brinkman discusses the importance of investing in local businesses, and shares tips for small business owners who may be struggling with their marketing or finances.

Speaker, author, and diversity and inclusion expert Jennifer Brown stops by the podcast to discuss her latest book, How to Be an Inclusive Leader. She shares why inclusiveness has become a focus for many businesses, and provides leaders with a step-by-step guide to creating a workplace that embraces differences and empowers all of your employees to feel safe and do their best work.

John's guest on the podcast today is business coach, speaker, and author Bill Cates. Cates stops by to discuss his latest book, Radical Relevance, and he shares what organizations can do to personalize their messaging and reach more of their ideal clients.

John Jantsch sits down with Josh Slone, product marketer for Gist. Gist is an all-in-one marketing software platform that helps you manage everything from marketing automation to live chat to event tracking - everything you need to run a modern marketing operation. Slone shares why things like automation are important for today's small businesses and provides advice to those who are just beginning to integrate these tools into their existing marketing efforts.

Nir Eyal, expert on the intersection of technology, psychology, and business, sits down to discuss his latest book, Indistractable. We often blame technology - with its dings, pings, and rings - for our distracted modern lives, but is that really the root cause? Eyal asks us to look at the true cause of distraction, and shows how finding that can help us create more focused and meaningful lives.

Kim Spalding, product leader and general manager of Ads for Small Business and Emerging Markets at Google, stops by the podcast to share her many insights into the Google Ads universe. As a former entrepreneur herself, Spalding knows how difficult it can be to find the time to master the many pieces of small business marketing. That's why she and the team at Google aim to make it as simple as possible to get your business's name out there. Here, she shares some of the best tips for getting the most out of the Google Ads platform.

Marketer, author, and cartoonist Stu Heinecke stops by to discuss his latest book, Get the Meeting! An Illustrative Contact Marketing Playbook. Heinecke has written the book (well, two books, actually!) on contact marketing, and in this episode he details what it is, why it works, and how you can start your own contact marketing campaign.

Jill Soley, author and product and marketing executive, stops by to discuss her book, Beyond Product. Soley has launched and grown software products for nearly 20 years, and she's sharing all of the lessons she's learned throughout her career in this book. On this episode, she and John discuss what product-focused entrepreneurs need to know about marketing to ensure that their companies succeed.

John Jantsch shares an excerpt from his newly-released book, The Self-Reliant Entrepreneur. Organized as 366 daily meditations, the book is designed to help entrepreneurs build a better self in order to build a better business. Today's reading is from the October 24 entry.

John Jantsch interviews author, speaker, and marketing expert Scott McKain. McKain shares lessons from his book Iconic: How Organizations and Leaders Attain, Sustain, and Regain The Ultimate Level of Distinction. Whether yours is a small, local business or a nationally-known brand, there are steps any business can take to build a brand with loyal customers who become fans, refer you to others, and return again and again.

John Jantsch sits down with real estate expert, author, and speaker Michael J. Maher. Maher discusses his book, The Seven Levels of Communication: Go From Relationships to Referrals, where he shares how any business can thrive by focusing their efforts on referrals rather than the traditional sales cycle.

John Jantsch reads a selection from his upcoming book, The Self-Reliant Entrepreneur, due out on October 22, 2019. This selection features a quote from Ralph Waldo Emerson and reflections on how to create your business's history as part of your entrepreneurial journey.

John interviews Chris Martinez, co-founder and CEO of DUDEagency.io, an outsourced web development firm. Martinez knows all the ins and outs of website design, from site layout and development to how to integrate tactical and strategic elements like landing pages, funnels, and SEO. Martinez shares his expertise and gives advice that's useful to all business owners, no matter what field or industry you're in.

John speaks with author, speaker, and business coach Steve Farber. Farber is the founder and CEO of the Extreme Leadership Institute and the author of several books, including Love is Just Damn Good Business: Do What You Love in the Service of People Who Love What You Do. In this episode, Farber talks about why making love a discipline and practice in your business matters and shares how to do it.

John Jantsch reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, structured as a daily devotional with 366 meditations to help entrepreneurs reach their full potential.

John interviews business coach and bestselling author David Finkel. Finkel discusses his latest book, The Freedom Formula, in which he advocates for a move away from the time and effort economy and towards the value economy.

John sits down with Ryan Holiday, writer, media strategist, and leading expert on the ancient philosophy of Stoicism. Holiday talks about his latest book, Stillness is the Key, and shares how applying lessons from this ancient philosophy can help improve our modern lives.

John Jantsch shares another excerpt from his upcoming book, The Self-Reliant Entrepreneur. Today's reading is from the October 2 entry, featuring a letter from Herman Melville to Nathaniel Hawthorne.

John chats with Jeremy Miller, founder of Sticky Branding and author of Brand New Name. He is a brand strategist, and here he shares why selecting the right brand name matters, plus the step-by-step process for finding the name that fits best with your business, product, or service.

Dan Gershenson and Ian Cantle are marketing experts and part of the Duct Tape Marketing Consultant Network. On this episode, they discuss the book that they've co-authored with three other marketing consultants, Content Marketing for Local Search. In the book, they share what business owners can do to create content that captures the attention of prospects and customers throughout their journey, while also ranking well on Google.

John Jantsch shares another excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. Each page contains a reading from a Transcendentalist author and John's thoughts on the reading as it relates to leading a purposeful entrepreneurial life.

Photographer, director, entrepreneur, and author Chase Jarvis stops by the podcast to discuss his book, Creative Calling. He believes that everyone is inherently creative, and when we develop a practice to nurture those creative impulses, we can tap into a whole new side of ourselves.

John reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. The book is organized into 366 daily meditations for entrepreneurs; today's reading is from the September 18 entry.

John sits down with Jason Harris, CEO of creative agency Mekanism and author of The Soulful Art of Persuasion. They discuss the 11 habits Harris outlines in the book that can help anyone to become a master influencer.

John Jantsch reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. Following the passage, he shares additional thoughts and comments on the reading.

John Warrillow, founder of The Value Builder System and author of Built to Sell shares what business owners must do to create a company that is appealing to investors and has the potential to thrive without them at the helm.

Community and collaboration strategy consultant Jono Bacon discusses his upcoming book, People Powered. He talks about the role of communities in building your business, and shares advice for starting a community around your brand.

John Jantsch reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. He shares a passage from the book, then provides his commentary on the reading.

Keynote speaker, musician, and author Brant Menswar stops by to discuss how to choose your purpose. His strategy for identifying your core values helps individuals and organizations hone in on their non-negotiables and begin to engage with the world in a purpose-driven way.

John Jantsch does a solo show on the importance of content in marketing. It's more than just a tactic, it's risen to the strategic level. And you need a solid content foundation before you can begin amassing content like blogs and podcasts. He walks you through how to create a core message and strong website that serve as the base of it all.

John speaks with Matt Cooper, CEO of the online learning community Skillshare. They discuss how online learning has changed over the years and why it's so important for everyone--whether they're employees or entrepreneurs--to continue to grow and learn new skills.

Jeff Fromm, partner at Barkley ad agency and president of FutureCast, stops by to discuss his new book, The Purpose Advantage. He shares why purpose matters for companies, and how to truly become a purpose-driven brand.

Lindsay Pedersen, brand strategist, leadership coach, and author of Forging an Ironclad Brand: A Leader's Guide, shares the nine criteria that define a successful brand and some tips for creating one.

Tania Katan, author of Creative Trespassing, talks about the beauty of welcoming the messiness of creativity into your professional and personal life. She also shares exercises for tapping into your creativity. 

Melissa Smith, founder and CEO of the Association of Virtual Assistants, discusses all of the value that a VA can provide for an entrepreneur or business owner. She also walks us through the process of searching for, screening, and hiring a VA.

Scott Ayres of AgoraPulse's Social Media Lab stops by to talk about the work he does in challenging social media marketing conventions.

Jeanne Bliss, who pioneered the role of Chief Customer Officer and authored Would You Do That to Your Mother?, shares why business leaders should make every customer service decision with compassion and care (and how to do it).

Scott Young discusses his book, Ultralearning, and shares the principles that empower anyone to learn any skill via aggressive, self-directed learning.

John Jantsch shares five SEO techniques that go beyond the basics. For consultants or marketing agencies who are looking to get results for their clients, these approaches can take their SEO to the next level.

Jeb Blount, sales acceleration specialist and author of 10 books on sales and leadership, stops by to discuss how to move past objections and get to a yes in sales discussions.

John interviews Aaron Weiche, CEO of GatherUp, a review and customer feedback platform. Weiche shares everything small business owners need to know about reviews, customer experience, and managing their online reputation.

John Jantsch discusses the concept of finding a niche for your business. While some advocate for settling on a niche right away, John suggests a different approach.

Rand Fishkin, founder and former CEO of Moz and current CEO of SparkToro, stops by to share what he's learned along his entrepreneurial journey with others who may be starting their own businesses.

John Jantsch walks small business owners through the value of claiming their Google My Business profile. Plus, he shares the latest updates to the tool that users can and should take advantage of.

John chats with Laura Vanderkam, author of several time-management and productivity books, including her latest, Juliet's School of Possibilities. Here, she shares learnings and takeaways from the book. 

John sits down with Rachel Parker, CEO of Resonance Content Marketing and author of The Content Marketing Coach. They discuss best strategies and tactics involved in producing high-quality content.

John speaks with Grant Baldwin: speaker, author, blogger, podcaster, and founder of The Speaker Lab. Grant shares his in-depth knowledge about all that it takes to get into speaking and how to turn it into a source of revenue (or even a full-time career).

Andrew Warner stops by the podcast to chat with John about his latest initiative, Bot Academy, and to share why he's so excited about what chat bot technology can do for your business.

John sits down with Jeanna Pool, marketing expert and creator of the coaching program Clients in BULK. They discuss the offline marketing approaches that can help you win new business in droves.

John shares his three step system for establishing a consistent flow of leads, developing a repeatable process for serving your clients, and engaging trusted partners - all to keep clients coming back year after year.

John speaks with Jim Kukral, marketing expert and the author of Your Journey to Becoming Unskippable. They discuss what it means to be unskippable, how it can help you win customers for life, and what you must do to become unskippable.

John sits down with Zvi Band, co-founder and CEO of the CRM platform Contactually and author of Success Is in Your Sphere. Band shares all he's learned about relationship building and networking.

John chats with Jason Vandeboom, founder and CEO of ActiveCampaign, about how CRM, relationship building, email marketing, and marketing automation have changed for the better.

Rich Brooks, founder and creator of The Agents of Change digital marketing conference, stops by the podcast to talk about the elements that go into building a business event that establishes you as an industry leader.

John sits down with Diana Kander, keynote speaker, innovation coach, and co-author of The Curiosity Muscle. They discuss the four questions any leader should ask to get curious about their business and improve their bottom line.

John interviews best-selling author Mark Manson about his latest book, Everything is F*cked: A Book About Hope. They discuss how to cultivate happiness and optimism in today's world.