Are you ready to dive into the vibrant world of board game conventions? In Episode 202 of the Crowdfunding Nerds podcast, hosts Andrew and Sean team up with Galen McCown from Galen Games to unravel the secrets of thriving at major events like Gen Con!    Join us as Galen recounts his 2024 Gen Con adventure, where he joined forces with Breeze Grigas from Zephyr Workshop, showcasing his games "Super Snipers" and a captivating mint tin series. Discover the art of crafting the perfect game pitch—from a snappy 2-second hook to a full-fledged presentation—and learn how these strategies can captivate even the busiest convention-goers.   We also delve into the financial dynamics of attending conventions and the immense marketing potential they offer. Plus, get a sneak peek into Galen's upcoming Kickstarter campaign launching October 22nd!   Tune in for a treasure trove of insights and practical advice for game publishers and creators.    Check out Galen's projects at: Website: galensgames.com   Galen's Blog: Gen Con 2024 Galen's Upcoming Kickstarter: Super Snipers   Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Stay Nerdy!

Ever wondered why Kickstarter still reigns supreme in the world of crowdfunding? Or how platforms like GameFound and BackerKit are struggling to keep up? Join me on Episode 201 of crowdfunding Nerds as I chat with Konstantinos Manos, stepping in for Sean, who’s out celebrating the birth of his fourth child!   Konstantinos, a powerhouse in the tabletop gaming industry, brings his expertise from Vesuvius Media and Hive Interactive to the table. We dive deep into the dynamics of Kickstarter’s vibrant community, its network effects, and why it’s still the go-to for creators. Konstantinos shares data-driven insights from his website, Tabletop Analytics, shedding light on the organic versus inorganic traffic conundrum.   We also explore the rise of RPGs and 3D printed STL files, and what Kickstarter's new features mean for creators. Tune in for a treasure trove of tips and predictions on the future of crowdfunding. Don’t miss it!    Don't forget to check out these links! Hive Interactive: https://hiveinteractive.net Deliverance Kickstarter: https://www.kickstarter.com/projects/lowenhigh/deliverance-council-of-the-fallen   Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Stay Nerdy!

Ever wondered what it takes to launch a successful Kickstarter campaign in today's ever-changing economic climate? Join us on the Crowdfunding Nerds podcast as Andrew and Sean dive deep into the evolution of their Deliverance board game campaigns. From dissecting the differences between their original and current campaigns to leveraging Kickstarter's platform advancements, we explore how to adapt to economic shifts and convert followers into backers. Discover the power of a well-crafted pre-launch page and how engaging potential backers early can set your campaign up for success. Plus, we share our secrets to a dynamic launch day, including live streaming as a real-time FAQ and celebration hub. Cross-promotion takes center stage as we reveal our strategic collaborations and the importance of genuine relationships in maximizing campaign reach. Tune in for insights on navigating paid advertising challenges and adapting product offerings to meet economic demands. This episode is packed with actionable strategies for crowdfunding success!   Links to check out: Table Top Analytics: tabletopanalytics.com   Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.   Stay Nerdy!

Have you ever wondered whether to launch an expansion or a standalone game on Kickstarter? How can bundling products maximize your campaign's success? Join us in Episode 199 of the Crowdfunding Nerds podcast, where Andrew dives into these questions with Chip Cole, the mastermind behind Squatchy Games and Deliverance.   We kick off by breaking down the crucial differences between expansions and standalone games. Chip and I explore the DNA and theme of products, revealing how these elements shape our decisions. We share strategies from the Deliverance campaign, including fascinating stats like how 23% of backers opting for bundles contributed to 37% of the total funds raised!   Chip also opens up about balancing his bustling family life with his career in game design and freelance graphic work. Plus, we discuss the power of Kickstarter’s new advanced analytics and how understanding backer behavior can refine your marketing efforts.   Don't miss out on these invaluable insights—tune in now!   Contact Information: - Chip Cole Email: chip@chipthe designer.com - Chip Cole Website: chipcolecreative.com - Squatchy Games: https://squatchygames.com/   Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.   Stay Nerdy!

Ever wondered how to juggle work, family, and a looming Kickstarter launch without losing your sanity? Or how to make your campaign stand out in the crowded crowdfunding space? In Episode 198 of Crowdfunding Nerds, Andrew and Sean dive deep into these questions and more as they prepare for the launch of the Deliverance expansion. Join us as Andrew shares his personal journey, from setting boundaries with family to sneaky burpee penalties for phone checks. We also uncover essential Kickstarter strategies, like leveraging your audience, crafting the perfect press kit, and setting realistic monetary goals. Plus, Andrew's heartfelt reflections on success and personal worth will leave you inspired. Don't miss out on this treasure trove of insights and practical tips. Tune in now and get ready to crush your next Kickstarter campaign!   Check out these links: - Crowdfunding Nerds episode 123 - Crowdfunding Nerds episode 165 - Crowdfunding Nerds episode 101 - Crowdfunding Nerds episode 102 - Crowdfunding Nerds episode 05 - PlayDeliverance.com - Support the Deliverance Kickstarter   Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.   Stay Nerdy!

Ever wondered how board games make their way onto digital platforms like Board Game Arena (BGA)? Or what it takes to balance new game content without making the old stuff obsolete? This week, Andrew and Sean sit down with web developer and board game aficionado, Kneight Reinagel, to dive deep into the world of BGA development!   In this episode, we explore Kneight’s journey from self-taught programmer to game developer. The complexities and costs of developing games for BGA and why Deliverance might be the most intricate game on BGA. We look at the phenomenon of power creep and its impact on games and ethical considerations and practical solutions for game balance.   Kneight also shares his insights on creating games that resonate with both secular and faith-based audiences, and teases exciting updates for Deliverance. Tune in for a fascinating discussion that’s sure to level up your crowdfunding and game development knowledge!   Contact Kneight Reinagel: - Discord: Kogogarog - Email: [email protected] - Website: kogogarage.com   Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Stay Nerdy!

Hey Nerds! Ever wondered when the perfect time to launch your Kickstarter campaign is? Or how to grow your audience before diving into crowdfunding? In this episode, Sean and Donnie tackle these burning questions and more!   With Andrew tied up in other commitments, Sean kicks off the episode by sharing insights from his recent client consultations. Together with Donnie, they explore the pros and cons of Kickstarter versus direct pre-orders, especially for creators with smaller, word-of-mouth-driven audiences.   We dive deep into the importance of taking measured steps in your crowdfunding journey to avoid financial pitfalls. Plus, don't miss out on Donnie's intriguing story about how AI tools helped troubleshoot a tricky Facebook ad issue—it's a game-changer!   From the nuances of different crowdfunding platforms to leveraging data for informed decisions, this episode is packed with actionable advice. Tune in for practical tips on engaging your audience and striking the right balance between hardcore fans and broader appeal.   Join us for an episode that's sure to level up your crowdfunding game!    Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Stay Nerdy!

What happens when crowdfunding meets savvy financial planning? Can you really fund a project without diving into debt or giving up equity? In this episode, we’re joined by financial whiz Khoa Hoang to unravel these mysteries and more!   With over 14 years of experience, Khoa dives into the fascinating world of investments, retirement planning, and the often-overlooked synergy between crowdfunding and traditional financial strategies. We kick things off by exploring how Andrew raised $314,375 for his project, Deliverance, through Kickstarter, and why Khoa believes crowdfunding is democratizing creative funding.   We then navigate through diverse investment options like money markets and Buffer ETFs, and even touch on the disruptive potential of AI in finance. Sean shares timeless wisdom on cautious investing, while Khoa emphasizes the importance of starting early and staying consistent.   Tune in for a riveting discussion that bridges the gap between innovative funding and smart investing!   Contact Khoa Hoang: - Email: [email protected] - Phone: 760-688-0200   Don't miss out on this financial deep dive!   Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.   Stay Nerdy!  

Are you ready to take your crowdfunding campaign to the next level? In Episode 194 of the Crowdfunding Nerds podcast, we dive deep into the art of spending big on advertising. How do you avoid the "black hole" of wasted ad spend? What’s the secret to making every dollar count?   Join us as Sean kicks off with the pitfalls of advertising and the elusive impression fallacy. We break down budget strategies, from $4,000 to six-figure spends, and share real-world insights from Andrew’s own board game campaign, Deliverance. Discover why Facebook might be your best bet for smaller budgets and how to set clear, achievable goals for your ads.   We also explore the power of cross-promotion, both paid and unpaid, and why building genuine relationships with other creators can be your secret weapon. Plus, we venture into experimental platforms like Twitter and TikTok—are they worth your time?   Don’t miss our comprehensive strategy for leveraging Board Game Geek, and learn why integrating generator and exposure-based marketing campaigns is crucial for crowdfunding success.   Tune in now and transform your advertising approach!    Links to check out: Steam Community:  https://steamcommunity.com/groups/steamworks/announcements/detail/4201376568915048836 Deliverance: https://playdeliverance.com/cotf/   Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.   Stay Nerdy!

Have you ever wondered why some board game enthusiasts hesitate to back Kickstarter projects? Or how financial constraints and delayed gratification play into their decision-making? Join Sean and Jacob in Episode 193 of the Crowdfunding Nerds podcast as they dive deep into these questions with special guest Brent, the mastermind behind the YouTube channel "Cloudy with a Chance of Meeples" and the "Ideas" podcast.   In this episode, Brent shares his fascinating journey into the world of board gaming and content creation. We explore his hesitancy to back many Kickstarters, citing reasons like financial constraints, retail vs. Kickstarter pricing, and the long wait times for project fulfillment. Brent also offers alternative strategies for managing Kickstarter costs and provides insight into how his role as a content creator influences his gaming habits.   Don't miss this engaging discussion that sheds light on the complexities of backing Kickstarters and offers valuable advice for both seasoned gamers and newcomers alike. Tune in now!   Links to Checkout: Brent's YouTube Channel: Cloudy with a Chance of Meeples Brent's Podcast: Ideas   Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Stay Nerdy!

Ever wondered how to keep backers engaged during the dreaded mid-campaign slump? Or how to handle the heartbreak of canceled pledges? Join us on this episode of Crowdfunding Nerds as we chat with Mike Ibeji of Gun Tower Games about the rollercoaster ride of crowdfunding his game, Pandora Celeste. Mike dives into the creation of Gun Tower Games and the innovative design of Pandora Celeste, a sci-fi monster movie-inspired board game with a unique 3D board. Discover how Mike leveraged grassroots marketing to build a passionate following and why he chose Gamefound over Kickstarter. We also explore the psychological strategies behind setting realistic funding goals, the impact of community engagement, and the lessons learned from dealing with canceled pledges. Whether you're a first-time creator or a crowdfunding veteran, Mike's insights on pre-campaign marketing, platform selection, and maintaining backer trust are invaluable. Tune in for an episode packed with practical advice and real-world experiences that can help you navigate your own crowdfunding journey! Links to check out: - Game Tower Games: https://www.guntowergames.com/ - Pandora Celeste on Gamefound: https://gamefound.com/en/projects/guntower-mike/pandora-celeste Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.   Stay Nerdy!

Why do people back crowdfunding campaigns? How do different regions impact crowdfunding success? And what’s the secret to building a thriving community?   In episode 191 of the Crowdfunding Nerds, your hosts Andrew and Sean are joined by Casper Ohlson, a university student from Sweden diving deep into the world of crowdfunding for his bachelor’s thesis. Casper shares his research journey, exploring why people back campaigns, the differences between equity and reward-based crowdfunding, and the importance of localization.   We also delve into the demographics of backers, with a special focus on the US and the European Union. Andrew and Sean reveal their secrets to building a community that keeps backers engaged—think Discord, Facebook groups, and even niche platforms like Lulu. Plus, we discuss market trends and the growing competition among crowdfunding platforms.   Don’t miss out on this research-driven episode that blends academic insight with real-world expertise. Join our community on Facebook and submit your questions for future episodes!   Links Mentioned: - Submit Questions:http://crowdfundingnerds.com/question - Gamefound: https://gamefound.com/en/blog/post/welcome-to-2024 - Tabletop revenues declined for second year on Kickstarter, Tabletop Analytics report shows: https://www.polygon.com/24054381/kickstarter-top-10-biggest-most-backed-board-games-campaigns-2023 - Table Top Analytics: https://www.tabletopanalytics.com/ - Ulule: https://fr.ulule.com/   Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Stay nerdy!

Ever wondered how storytelling can transform your Kickstarter campaign? Or how to truly connect with your superfans? Join us in this episode of Crowdfunding Nerds as Andrew and Sean sit down with Ori Kagan of Kagan Productions to uncover the magic behind compelling narratives in marketing!   Ori shares his unique struggle with face blindness, adding a personal touch to our conversation. We delve deep into the hero's journey framework, a storytelling model that can turn your campaign into an epic adventure. Learn how to craft avatars for your superfans, define your game's core strengths, and use storytelling to address their needs and challenges.   Discover the nine innovative ways to leverage your Kickstarter video beyond the campaign page. From teasers to social media, Ori’s insights are invaluable. Plus, hear about the Kickstarter Health Scorecard, a tool to ensure your campaign is in top shape.   Tune in and transform your Kickstarter marketing with storytelling magic!    Links: - Ori Kagan's insights on Instagram - Kickstarter Health Check Scorecard  - Crowdfunding Nerds episode 91 - Crowdfunding Nerds episode 93   Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.   Stay Nerdy!

Ever wondered how to pinpoint the perfect audience for your game? Join us in Episode 189 of Crowdfunding Nerds as Andrew and Sean sit down with Marco Pecota from Raybox Game Design to reveal the secrets of targeting your ideal players!   In this episode, we dive deep into the art of identifying and engaging your game's audience. Marco shares his journey of making his games more accessible to kids and families, and why understanding who your game is for can make or break its success. Discover how theme, complexity, and age play pivotal roles in game design and marketing.   Marco also spills the beans on his latest game, "The Cats of Mont Saint-Michel," and how engaging online communities and leveraging print-and-play versions can refine your game through valuable feedback.   Tune in to learn how to create passionate fans and navigate the delicate balance of complexity and accessibility. Don't miss out on these golden insights!   Check out "The Cats of Mont Saint-Michel" on Gamefound!   Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Stay Nerdy!

Ever wondered how to make your board game shine in a sea of competitors? Or curious about the common traps that new publishers fall into? Join Andrew and Sean in Episode 188 of Crowdfunding Nerds as they tackle these pressing questions!   In this episode, we dive deep into the art of standing out on platforms like Kickstarter. From the innovative game components of "Pandora Celeste" and "Tiny Epic Tactics" to the thematic brilliance of "Stone Saga," we explore how unique features can make all the difference. But beware—Andrew warns against being different just for the sake of it!   We also uncover the common mistakes new publishers make, like the perils of 3D printing game components and the importance of a clear game pitch. Sean's tech-savvy tips, including using QR codes for game setup, are game-changers you won't want to miss.   Tune in for practical advice and insider tips to elevate your board game project to the next level!  Check out these links: QR code generator: https://www.the-qrcode-generator.com/ Panda Game Manufacturing: https://pandagm.com/   Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Stay Nerdy!

Ever wondered why your Kickstarter campaign isn't hitting the mark? Or how some indie developers turn setbacks into triumphs? In this episode of Crowdfunding Nerds, Andrew and Sean dive deep into the art of polling fans and making data-driven decisions with special guest Christopher Cantero of Chazak Games.   Christopher, who has an impressive background with Unity Technologies and projects like Doom Eternal, shares his journey of transitioning to indie game development and launching the Kickstarter for "High Fructose," a first-person arena shooter roguelite. Despite some initial struggles, his campaign is gaining traction thanks to community engagement and streamer support.   We explore the nitty-gritty of why polling is crucial, especially when your campaign isn't performing as expected. From optimizing pledge tiers to leveraging social proof, this episode is packed with actionable insights. Plus, hear firsthand how Christopher plans to navigate the challenges and take his campaign to the next level.   Don't miss out—tune in and learn how to turn your crowdfunding campaign into a success story!    Follow Christopher:  Twitter: @CanteroChris  Website: playhighfructose.com Kickstarter How to Market a Game   Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.   Stay Nerdy!

Ever wondered what it takes to leave a lasting impression at game conventions? In this episode, Andrew is joined by Sam McDavitt of McDavid Publishing to spill the beans on their recent experiences at the Origins Game Fair!    We dive deep into booth setup secrets, demo strategies, and the magic of engaging attendees of all ages. Plus, Sam shares his Kickstarter success story with Everstone, raising over $55,000!    Ready to level up your convention game before Gen Con? Tune in and get the ultimate guide to making your booth the talk of the town!   Connect with Sam McDavitt: @mcdavidpublishing on all platforms Late pledge for Everstone here: https://gamefound.com/en/projects/mcdavitt-publishing/everstone-discovering-ignis McDavitt Publishing: https://mcdavittpublishing.com/   Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.   Stay Nerdy!

Are you ready to become a Facebook ads wizard for your crowdfunding campaign? In episode 185 of Crowdfunding Nerds, I'm flying solo—Andrew's out, and our guest has been rescheduled. But fear not! I've got a treasure trove of tips to help you decode ad data and skyrocket your ad performance.  Ever wonder why your Facebook ads aren’t converting as expected? Join me as we dissect ad structures, dive into the critical metrics you should be tracking, and explore the magical realm of optimizing CPM and CTR. I'll even show you how to make sense of it all with a case study from the "Deliverance" campaign. Don't miss the visual extravaganza on YouTube, where the graphs and charts come alive to aid your learning. And if you're craving more, our Crowdfunding Nerds Facebook community and Crowdfunding Nerds course await your curiosity. Need personalized ad campaign mastery? Head over to crowdfundingnerds.com. Tune in to unlock the secrets of Facebook ads and take your crowdfunding to new heights—because in the world of Crowdfunding Nerds, knowledge is power, and we're all about sharing the wealth!   Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.   Stay Nerdy!

Are you ready to distill the secrets of a smash-hit board game? In episode 184 of Crowdfunding Nerds, Andrew and Sean are joined by the mastermind behind "Distilled," Dave Beck of Paverson Games! We're shaking up the game board as Dave spills the beans on turning spirited Scottish tours into a wildly successful Kickstarter campaign. How did a global pandemic reshape the world of playtesting and community engagement? What are the clever marketing moves that raised over $500,000? And what can we expect from his latest creation, "Luthier"?   Join us for a deep dive into the art of board game design, the power of community, and the transition from game designer to publisher. Plus, get the inside scoop on "Luthier's" upcoming Kickstarter launch, coinciding with Gen Con madness!   Connect with the crafters of fun at paversingames.com and follow @paverson on Facebook for more behind-the-scenes action. Don't miss out—tune in to Crowdfunding Nerds, episode 184, and let's get nerdy!  

Hey there, fellow convention enthusiasts and crowdfunding fans! Are you ready to level up your convention game? Tune in to episode 183 of "Crowdfunding Nerds," where your hosts, Andrew and Sean, along with convention guru Rick, unpack the secrets to making a splash at events like Origins.   Ever wondered why some booths buzz with activity while others don't? We've got the lowdown on crafting an irresistible booth experience, from branded tablecloths to the Apple Store's minimalist charm. Plus, we'll dive into the art of the pitch, the ins and outs of payment handling, and even how cosplay can play a role in your convention strategy (without stealing the show!).   Join us as we share personal anecdotes, practical tips, and the ultimate checklist to ensure you stay energized and ready to captivate those crowds. Don't miss out on these game-changing insights—your convention success story starts here!   Visit Deliverance at Origins, booth 745, and for more golden nuggets on crowdfunding mastery, check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Get ready to be inspired!

Hey Crowdfunding enthusiasts! Are you ready to unlock the secrets of email marketing success for your next campaign? In this episode of Crowdfunding Nerds join Andrew and Sean as we welcome our newest team member, Donnie Chase, to dissect the do's and don'ts of email marketing. Ever wonder why your emails aren't hitting the mark? We're diving deep into segmentation blunders, send frequency strategies, and the art of crafting killer subject lines. Plus, we'll share our personal frustrations and triumphs in the email marketing arena.   Whether you're a crowdfunding rookie or a seasoned pro, this episode is packed with golden nuggets to help you captivate your subscribers and skyrocket your campaign. Tune in to learn how to prune your list, schedule your emails like a boss, and create content that keeps your audience hungry for more! Don't miss out on these expert insights – your future self (and your campaign) will thank you!

Are you ready to dive into the future of Kickstarter and what it means for your crowdfunding campaigns? In episode 181 of Crowdfunding Nerds, your favorite hosts Andrew and Sean, along with our savvy guest Rick, put on their analytical glasses (literally!) to explore Kickstarter's bold new vision. Is Kickstarter becoming the one-stop shop for campaign creators, or is it setting up a potential monopoly on your crowdfunding dreams? Join us as we laugh through time zone troubles and get serious about the implications of Kickstarter's all-in-one approach. Will it spell success or disaster for independent creators? Plus, Rick drops some golden SEO nuggets for boosting your campaign's visibility. Don't miss out on this insightful episode that could change the way you think about crowdfunding. And remember, for more nerdy goodness, visit crowdfundingnerds.com, join our Facebook community, or check out Deliverance at deliverance.com. Tune in now to join the conversation!   Links to Check out: A New Vision for Kickstarter TE DEUM FOR A MASSACRE PLEDGE MANAGER

Hey there, fellow nerds! Are you ready to dive into the gritty reality of chasing dreams and grappling with defeat? In episode 180 of Crowdfunding Nerds, Andrew and Sean unpack a rollercoaster of a story: the Golden Geek Awards campaign for the board game Deliverance. Ever poured your heart into something only to watch it not pan out? We're getting real about trying hard and failing, the emotional whirlwind of campaigning, and the quest for contentment amidst disappointment. Join us as we dissect the intense efforts behind the Deliverance campaign, from email strategies to community engagement, and the hard-earned lessons on delegation and balance. Ever felt the sting of envy or the pressure of shifting success goalposts? We're right there with you. Tune in to learn how to embrace the journey, find joy in the process, and why sometimes, the best victory is in the lessons learned. So, grab your headphones, and let's get nerdy! Remember, it's not just about the destination; it's about the epic quest we're all on.   18th Annual Golden Geek Winners for 2023 https://boardgamegeek.com/thread/3300892/18th-annual-golden-geek-winners-for-2023

Hey Crowdfunding enthusiasts! Are you ready to dive deep into the heart of crowdfunding with us? In episode 179 of Crowdfunding Nerds, Andrew and Sean peel back the layers of what it really means to engage with your backers. Is it just about the money for goods exchange, or is there more to this digital handshake?   Ever heard of "The Door In Principle"? Sean's been reading this fascinating theological thesis and guess what—it's got a lot to say about crowdfunding! We're talking reciprocity vs. co-labor, and how this applies to projects like Deliverance. Can a game be more than just entertainment, and how do you market it without crossing lines?   We also get real about the potential dark side of influence, from Edward Bernays to "Rings of Power". Plus, Andrew spills the beans on Deliverance's campaign secrets and the art of transparent marketing.   Don't miss our tips on using surveys, understanding your platform, and the delicate dance of backer relationships. It's all about keeping it genuine and aiming to delight. Tune in to episode 179, and let's get our crowdfunding nerd on!

Hey Crowdfunding enthusiasts! Ready to unlock the secrets of a successful campaign? Tune into Episode 178 of Crowdfunding Nerds, where your host Andrew Lowen flies solo this time, continuing his insightful chat with the ever-knowledgeable Jack Dunbar.   Ever wondered what magic lies behind a thriving crowdfunding campaign? Or how to turn past campaign hiccups into your next big win? We're diving deep into the nitty-gritty of data analysis and campaign optimization that could revolutionize your crowdfunding strategy!   In this episode, I'll reveal the power of polling your fans and why your email list might just be your golden ticket. Plus, Jack and I will dissect the allure of high-tier pledges – are they a backer magnet or a risky business?   Get an exclusive look at my screen as I share real poll results and metrics that have shaped my latest campaign strategies.   Don't miss out on this treasure trove of crowdfunding wisdom! Listen in, and let's level up your game together!   Jack's ready to connect at [email protected], and you can join the convo on his Facebook groups via newkingdomgaming.com. Don't forget to check out Andrew's Deliverance Feedback Form   Strap in, nerds – it's going to be a wild ride to the top of the crowdfunding charts!

Hey, Crowdfunding enthusiasts! In episode 177 of Crowdfunding Nerds, your host Andrew, joins forces with the savvy Jack Dunbar from New Kingdom Gaming. Wondering how to smash your second crowdfunding campaign? Jack spills the beans on the lessons he learned from his first Kickstarter triumph with New Kingdom Gardeners.   But that's just the start! We're diving deep into the transformation from game designer to business mogul, the art of juggling time and resources as a small business owner, and the strategic move to publish games by other talented designers.   Ever faced the heat of public criticism or struggled to define your customer avatar? Jack shares his insights on handling feedback on religious-themed games and tailoring marketing strategies to specific audiences. Plus, we'll explore the tricky concept of sunk costs and the crucial role of Kickstarter referral metrics.   Join us as we navigate the personal highs and lows of being creators, from managing negative feedback to the emotional rollercoaster of launching your passion projects. Tune in to episode 177 for a treasure trove of crowdfunding wisdom! Don't forget to check out these links! Jack's website - https://newkingdomgaming.com New Kingdom: Sowers on Kickstarter - https://www.kickstarter.com/projects/newkingdomgaming/new-kingdom-sowers Andrew's Deliverance Feedback Form - https://forms.gle/zDKYTcZEsFM9AX7U9

Hey there, fellow nerds! Are you ready to dive into the emotional rollercoaster of game creation? In episode 176 of Crowdfunding Nerds, your hosts Andrew and Sean are getting real about the highs and lows that come with the territory. Ever wondered how it feels to have your game baby critiqued, or what it's like to juggle the spotlight with your personal life? We're kicking things off with a "Bilbo Baggins" twist on criticism – it's not always what you'd expect! Hear Andrew's tales from the trenches of Deliverance's development and the sharp feedback that could pierce a creator's armor. Plus, we've got stories of phantom fans with ghost emails that'll make you chuckle and cringe. But wait, there's more! We're peeling back the curtain on the board game world's brand of fame. From Sean's brush with celebrity to Andrew's grocery store escapades, we're exploring the peculiar spotlight that shines on game designers. And, we'll cap it off with a heart-to-heart on why your self-worth shouldn't be a Kickstarter stretch goal. Tune in, level up your emotional intelligence, and remember – humility is your secret weapon in the game of fame. Don't miss this episode of Crowdfunding Nerds; it's one for the books... or should we say, the boards! Don't forget to show your support and vote for Deliverance on Boardgame Geeks site! Vote for Deliverance here: https://boardgamegeek.com/geekawards/boardgame

Hey there, game enthusiasts and crowdfund wizards! Are you ready to debunk some myths and level up your crowdfunding knowledge? In episode 175 of the Crowdfunding Nerds podcast, your favorite hosts Andrew and Sean are about to drop some serious truth bombs. Think launching a Kickstarter is a guaranteed jackpot? Or that crowdfunding is the new kid on the block? Think again! We're tackling six of the biggest misconceptions in the game, from the "build it and they will come" fallacy to the real sacrifices behind a campaign. Plus, we'll guide you through the marketing maze - no false promises, just solid advice. And hey, we're now on Board Game Geek! Show us some love in the Golden Geek Awards for Best Podcast. Ready to join our table? Shuffle your deck and press play on episode 175 – it's game time!   All the links you need! Board Game Geek - Vote for us! Republic.com Invest angel

Hey there, fellow crowdfunding aficionados! Get ready to tune into episode 174 of the Crowdfunding Nerds podcast! Ever wondered how to turn your crowdfunding dreams into a resounding success? Well, ponder no more! I'm your host Andrew, and in this episode, we're diving deep with the brilliant minds of Austin Harrison founder of IV Studios and Corey Tomlinson, Editor-In-Chief of Grimmsteel Games. Are you ready to unlock the secrets behind crafting a campaign that not only meets but shatters its goals? Are Kickstarter stretch goals the smart way to go? Want to know what it takes to engage a community that's as passionate about your project as you are? Then you can't afford to miss this episode! We’re unpacking the strategies, the do's and don'ts, and the electrifying stories from Austin and Corey's own crowdfunding journeys. Grab your notepad, and let’s get nerdy! Tune in, and let's transform your crowdfunding game from good to epic!   Check out Austin and Corey's sites here: IV Studios Grimsteel Games

Hey, board game enthusiasts! Ever wondered how to maximize your direct sales and get your game into the hands of eager players? In episode 173 of "Crowdfunding Nerds," I, Andrew, and my co-host Sean, dive deep into the world of e-commerce for board games. Should you choose WooCommerce or Shopify to launch your online store? We'll unravel the mysteries of Meta ads for marketing your games and share why direct sales might just be your golden ticket over distribution. Plus, we'll chat about the crucial mistakes to avoid when planning to sell those games gathering dust in your warehouse. But wait, there's more! Discover the art of minimizing checkout clicks, why a Facebook shop could be your next best move, and how to price your games to entice and upsell. We'll also give you a peek into the success stories of Chip Theory Games and Stonemaier Games, and why running ads might just catch a retailer's eye. Don't miss out on these insider tips and strategies to future-proof your company and skyrocket those profit margins. Tune in to "Crowdfunding Nerds" Episode 173 – your game's success story starts here!

Hey there, fellow crowdfunding enthusiasts! Are you ready to dive into the world of board game creation with a sprinkle of deception and a dash of strategy? In episode 172 of Crowdfunding Nerds, I, Andrew, alongside my co-host Sean, sit down with the incredible Juli Bierwirth from Distant Rabbit Games! Ever wondered how a nutrition expert turns into a board game wizard? Juli spills the beans on her transition from the food industry to designing the deviously delightful game, Mantis Falls. But how does one go from crafting meals to crafting game mechanics? And what makes a two-player hidden traitor game stand out in a sea of tabletop titans? We'll also get the inside scoop on marketing must-dos, the art of the perfect pitch, and the secret sauce behind scaling from Kickstarter success to retail readiness. Plus, Juli's generous spirit shines through as she offers to mentor the next generation of game creators. Join us for this insightful journey from game night frustration to crowdfunding sensation, and discover how being a positive force in the community can lead to incredible success. Don't miss out on this episode, and remember, you can always reach out to Juli at [email protected] or visit mantisfalls.com for a closer look at the game that's taking the board game community by storm! Ready to level up your crowdfunding game? Tune in to Episode 172 of Crowdfunding Nerds and let's roll the dice on your next big project! Check out these links: The Ultimate Kickstarter Marketing Course For Games Mantis Falls Game Distant Rabbit Games

Hey there, fellow crowdfunding enthusiasts! Are you ready to unlock the secrets of a million-dollar Kickstarter campaign? Tune in to episode 171 of the Crowdfunding Nerds podcast, where your favorite hosts, Andrew and Sean, take you behind the scenes of the Deliverance expansion and reprint strategy. Ever wondered how alternative reality games can boost your campaign at conventions? Or what a $50,000 ad spend looks like in action? We're diving deep into the nitty-gritty of pre-marketing magic, from leveraging YouTube hype to strategizing for retail success post-Kickstarter. Andrew's eyeing that $1 million goal—not just for the glory, but to solidify Deliverance's retail reputation. We're talking big dreams, realistic expectations, and the power of a hardcore fan base. Plus, don't miss out on hearing about Andrew's epic role as a raid boss at Strong Tower Con! So, whether you're a seasoned backer or a curious creator, join us for this insightful journey and learn how to level up your crowdfunding game. It's time to strategize, captivate, and conquer. Ready to roll the dice? Let's get nerdy!   Links: https://crowdfundingnerds.com/episode50/

Are you ready to blast off into the cosmos of crowdfunding success? In episode 170 of Crowdfunding Nerds, your favorite hosts Andrew and Sean sit down with the stellar minds behind Kinson Key Games—T.K. King, Koltin Thompson, and Dennis Northcott—to navigate the universe of their Kickstarter triumph with "Galactic Cruise."   From Tennessee tunes to tabletop triumphs, T.K. reveals how he swapped music production for game design during the pandemic. Koltin, a wordsmith and fourth-grade teacher, shares why patience is a virtue in game design, and Dennis, our Canadian game Dev veteran, unpacks the technical side of creating a board game that's light-years ahead of the competition.   Discover the secrets behind their $12,000 advertising odyssey, the strategic avoidance of stretch goals, and why a play testing guild might just be your ticket to intergalactic acclaim.   Join us for this cosmic conversation and learn how to keep your campaign cruising smoothly towards success. For more interstellar insights, connect with the Kinson Key Games crew through their website, Facebook group, and Discord channel. All systems go for launch in 3... 2... 1...   Check out their Kickstarter for Galactic Cruise here: https://www.kickstarter.com/projects/kinsonkeygames/galactic-cruise

Hey, Crowdfunding Nerds! Ready for a deep dive into the gaming world? In episode 169, I, your host Andrew, along with Sean, chat with the brilliant Chris Skaggs from Soma Games. Ever wondered how to keep a game development team motivated or what it takes to pivot from contractors to full-time employees? Chris spills the beans on these topics and more, including the wild ride of securing investors and the shift from console to mobile gaming that revolutionized the industry. Chris doesn't hold back on the challenges and triumphs of running a game studio, the financial jigsaw of project-based income, and his vision for creating content that keeps the cash flowing. Plus, get the scoop on Soma Games' exciting projects like "Legends of Redwall" and "Wisdom of the Rain." Don't miss this chance to level up your knowledge—join us for episode 169 of Crowdfunding Nerds, where we turn the page on interactive fiction and explore the future of gaming!   Check out Soma Games at www.somagames.com and their latest projects at www.legendsofredwall.com and www.wisdomoftherain.com.   Let's press play!

Are you ready to crack the code on making your crowdfunding campaign a retailer's dream? In episode 168 of Crowdfunding Nerds, I, your host Andrew, alongside my trusty co-host Sean, team up with the savvy Will Schultz from Knight and Day Games to unlock the secrets of retailer-friendly campaigns. Will spills the beans on what retailers really want, from the allure of deluxe editions to the nitty-gritty of campaign presentation.   Tune in as we dive into the world of retailer pledges, the magic number of copies that make retailers' eyes sparkle, and why communication is king in the land of crowdfunding. Don't miss out on these golden nuggets of wisdom that could elevate your campaign from good to great! Check out Knight and Day Games' online haven at knightanddaygames.com, and join the conversation on their Facebook page and Discord community.   Get ready to take notes – this is one episode you'll want to bookmark!

Hey there, fellow entrepreneurs and crowdfunding aficionados! Are you ready to dive deep into the art of running a business not just for the day-to-day but with a grand finale in mind? In episode 167 of Crowdfunding Nerds, I, your host Andrew, alongside my trusty co-host Sean, am thrilled to bring you insights from the business brokerage world with our esteemed guest, Bryan Gonzales. Ever wonder what happens when the entrepreneurial flame starts to flicker? Do you have a game plan for when it's time to pass the torch? Bryan, armed with an MBA and a wealth of experience, joins us to talk about growth, goals, and the golden goodbye of selling your business. We'll explore the emotional rollercoaster of letting go, the strategic moves behind a sale, and why sometimes, refusing an offer isn't the smart play. We're also getting into the nitty-gritty of business valuation, the role of a broker, and why asset sales might just be your new best friend. Plus, Bryan's got some killer analogies between board games and music that could change the way you think about your IP. And if you're hesitant about opening your books to a broker, Bryan's here to put your mind at ease. Ready to level up your exit strategy? Tune in to episode 167, and don't forget to reach out to Bryan for a complimentary business evaluation at [email protected] and check out his website here: https://verdadfirm.com/ And remember, your questions could star in our next episode – just hit up our website at Crowdfunding Nerds. Let's make your business exit as epic as its inception!

Are you ready to level up your crowdfunding game? Welcome back, Nerd Nation, to episode 166 of Crowdfunding Nerds! I'm your host, Andrew, joined by my co-host Sean, and today we've got a special treat for you. Ever found yourself tangled in the web of pledge managers, wishing for a superhero to swoop in and streamline the chaos? Enter Konstantinos Manos, co-founder of Vesuvius Media and the brains behind hive interactive, the pledge manager platform that's more than just a tool—it's a game-changer. Konstantinos joins us to share the rollercoaster ride of crowdfunding, the birth of hive, and how it's revolutionizing the way creators manage campaigns, from customer support to warehouse logistics. But wait, there's more! We're diving deep into the Kickstarter vs. Gamefound debate, and I'll be sharing why I'm sticking with Kickstarter for our Deliverance expansion. Plus, get the scoop on hive's philosophy and why they see clients as businesses, not just projects. Don't miss out on this insightful episode packed with insider tips and a special offer just for our listeners. Head over to crowdfundingnerds.com/hive to learn more, and connect with the hive team to discover how they can supercharge your next campaign! Tune in, get nerdy with us, and let's make your crowdfunding dreams a reality!    Hive Interactive Pledge Manager - https://crowdfundingnerds.com/hive Vesuvius Media - https://www.vesuviusmedia.com/

Are you ready to supercharge your energy levels and make better decisions in your crowdfunding ventures? Do you wonder how small habits can lead to big wins in both health and business? Tune in to episode 165 of Crowdfunding Nerds where your host Andrew and co-host Sean, along with nutrition coach Julie Litchfield from AdvoCare, unpack the secrets to a vibrant lifestyle that fuels success! Julie, with her roots deep in farming and nutrition, shares the importance of knowing what fuels your body and how to keep learning about the foods we eat. We'll explore why making your bed could be the first step to a productive day, and how acknowledging our weaknesses can actually strengthen our leadership. But wait, there's more! Ever caught yourself procrastinating and wondered if your brain is just on a creative break? Andrew gets personal about his own struggles and we dive into how our subconscious works wonders. From canning food to the individuality of nutrition, and the scoop on water intake to the real deal on intermittent fasting, this episode is packed with actionable insights. And yes, we even talk about navigating the fast-food menu healthily! Don't miss out on Julie's wisdom on dieting without the mental battles and how to indulge sensibly. For all this plus Julie's relaxation secrets and how to get her personalized coaching, plug in to episode 165 and let's get energized!   Links to check out: https://www.advocare.com/home/?D=04033735 https://www.youtube.com/watch?v=5YNmNd2ncw0 https://crowdfundingnerds.com/episode123/ Like

Are you tired of sifting through a sea of so-called Kickstarter gurus and marketing gimmicks? Want to know how to spot the real deal? In episode 164 of Crowdfunding Nerds, your trusty hosts Andrew and Sean are on a mission to debunk the fakes!   We're diving deep into the world of self-proclaimed experts and teaching you how to separate fact from fiction. Ever wondered why being number one on YouTube doesn't always mean you're getting the best advice? We've got the inside scoop on algorithms and user intent that you won't want to miss.   With our combined expertise from Next Level Web and Lowen Games, we're giving you the lowdown on why building a community trumps quick-fix marketing ploys every time. Plus, hear our take on why pre-pledge incentives might just be a one-way ticket to losing your audience's trust.   Join us as we explore the essentials of crafting a crowdfunding campaign that's built on integrity, transparency, and real relationships. Say goodbye to empty promises and hello to long-term success. Tune in to Crowdfunding Nerds episode 164 for a no-nonsense guide to navigating the crowdfunding cosmos!

Hey there, fellow crowdfunding aficionados! Are you ready to unlock the secret sauce to turning those clicks into cash? In episode 163 of the *Crowdfunding Nerds* podcast, your host Andrew, with the brilliant minds of Sean and Jacob, dives deep into the mysterious world of perceived value. Ever wonder why that top-notch product isn't flying off the virtual shelves?  We're peeling back the layers on a real-life conundrum where a $99 gem just isn't dazzling the masses. Spoiler alert: It's not about the price tag; it's about the sparkle—or lack thereof—in your customer's eyes. We're talking the nitty-gritty of price elasticity, true value vs. perceived value, and the marketing magic that can transform browsers into buyers. From the power of playthrough videos to the art of the perfect bundle deal, get ready for a treasure trove of strategies to skyrocket that perceived value and make your product the belle of the crowdfunding ball.  Tune in to episode 163, grab your notepad, and let's turn that "meh" into "must-have" together!  #CrowdfundingNerds #PerceivedValue #MarketingMagic   Links to check out: https://crowdfundingnerds.com/episode61/ https://crowdfundingnerds.com/episode62/

Welcome to "Crowdfunding Nerds" episode 162! Ever wondered about the difference between marketing and advertising? Or how to avoid being "that" sleazy salesperson? Join hosts Andrew and Sean as they delve into these intriguing topics.   This episode is a treasure trove of marketing insights, from understanding customer behavior to crafting targeted messaging and recognizing a marketing agency's limitations. We also tackle the delicate balance between expanding client base while maintaining service quality.   We pull back the curtain on some of the less savory aspects of our industry, but don't worry, we're here to illuminate these shadowy corners with honesty and transparency. We wrap up with advice on ethical sales practices, emphasizing the importance of having the customers' best interests at heart.   So, ready for a deep dive into the world of marketing? Tune in and let's get started!   Episode Timestamps: 00:01 - Introduction 00:35 - Meet the Hosts 01:00 - Advertising vs Marketing 02:44 - Case Study: Old Marketing vs New Agency 06:54 - Benefits of Specialization in Marketing 10:01 - Implementation Before Marketing 15:01 - Targeted Marketing & Customer Demographic Analysis 24:27 - Customized Marketing Messages 31:18 - Capacity vs Quality of Service 35:01 - Evading the Sleaziness Stereotype in Marketing 40:01 - Distinguishing Advertising and Marketing 49:01 - Genuine Advice & Avoiding Forced Sales 1:00:01 - Maintaining Ethical Sales Practices 1:01:13 - Importance of Sincerity in Sales.

Welcome to Crowdfunding Nerds Episode 161! Ever wondered about the art of setting and achieving realistic goals? Your hosts, Andrew and Sean, are here to delve deep into this topic. We'll discuss why goal setting is crucial, how it enhances productivity, and its role in improving the quality of life. You'll hear personal stories about setting meaningful goals, overcoming challenges, and even dealing with failures. Learn how to make your goals specific and measurable, and how they can bring value to your life. Hear Andrew's personal journey of setting goals to improve his family life and how he learned to forgive himself for any setbacks. Finally, we'll explore the concept of time-bound goals and micro goals, with Andrew sharing his experience developing a board game. Ready to become a master goal-setter? Tune in now!   Links to check out:  Choking on aspirations - https://www.youtube.com/watch?v=LLCQ-5uJ78g Kickstarter Mental Health: What You Need To Know & How To Prepare - https://crowdfundingnerds.com/episode9/ The Ultimate Crowdfunding Reading List – Part 1 - https://crowdfundingnerds.com/episode57/ Chapters: 00:01 Introduction to goal setting 02:26 Importance of goal setting, personal experiences 03:29 Approach towards failure in achieving goals 07:03 Making goals specific and measurable with examples 16:26 Andrew's journey in goal setting: the need for self-forgiveness 39:26 The concept of time-bound goals and micro goals: Andrew's board game experience. ------------------ Goal Identifier List 3 of the most meaningful things you have learnt since last year: 1. 2. 3. Think of 3 things you are really good at. If you were to become the best in the world at these three things what would they be? 1. 2. 3. List your top 6 values, i.e the reasons behind your life choices: 1. 2. 3. 4. 5. 6. List 6 things you would do if you had $10 million in your bank account: 1. 2. 3. 4. 5. 6. Setting 6 month goals Your goals must have three essential elements. They must be: 1. Specific 2. Achievable 3. Have Time Limits You will now define your 6 month goals. List 6 goals you hope to achieve in the next 6 months: 1. 2. 3. 4. 5. 6. Now list 3 goals for the next 90 days. These must be associated with the goals previously listed: 1. 2. 3. Month #1 List 3 things you are going to focus on for the first month to achieve these goals: 1. 2. 3. Month #2 What 3 things would you then focus on in the second month? 1. 2. 3. Month #3 Now list 3 more things you would focus on for the third and last month: 1. 2. 3. What are your top 6 reasons for achieving these goals? 1. 2. 3. 4. 5. 6. Now pick 3 of these reasons that mean the most to you: 1. 2. 3. The three goals above are your 6 month goals  

Welcome to Crowdfunding Nerds, episode 160! This is Andrew, your host, and joining me today is Sean. Ever wondered how to optimize your productivity while staying sane? Well, we're here to discuss just that – the importance of taking breaks for peak productivity. We're not just talking about work, but also the power of intentional rest. We'll share our personal experiences and strategies on how to make the most of your time. Listen as I discuss the value of play and purposeful rest, while Sean emphasizes the need for discipline and setting boundaries. We'll also delve into how breaks can reboot your productivity and how to return to work with renewed focus. Discover how clear goal-setting, regular reviews, and mindful time management can boost your productivity. Struggling with tech distractions? We'll share strategies to manage your time better, like scheduled breaks, digital curfews, and task-focused work hours. Plus, learn about the benefits of accountability partners and community support. So, get ready to balance work and rest for an optimal crowdfunding journey!   Links to check out: Episode 159 (Setting goals among other things): https://crowdfundingnerds.com/episode159/ Episode 150 (Embracing change): https://crowdfundingnerds.com/episode150 Chapters: 00:00 Introduction 06:30 The Power of Taking Breaks 10:20 Play and Intentional Rest 16:40 Discipline and Setting Boundaries 23:10 Breaks for a Productivity Reboot 28:00 Goal-Setting and Time Management 33:20 Managing Tech Distractions 37:30 Strategies for Better Time Management 44:00 The Role of Accountability Partners and Community Support 52:20 Conclusion and Key Takeaways

Welcome, fellow crowdfunding enthusiasts! Are you ready to tackle complacency? In episode 159 of Crowdfunding Nerds, Andrew and Sean are back to help you stay ahead of the game. We start with some casual banter, then dive into the dangers of complacency in Kickstarter campaigns. We also share our New Year's resolutions and discuss how to avoid the pitfalls of complacency.   We share personal stories of overcoming complacency, emphasize the importance of gratitude, and warn about the illusion of eternal success. Learn about the importance of innovation, goal setting, and contingency planning.   We highlight the dangers of underestimating customer engagement, overstretching yourself, and unhealthy comparisons. We underline the power of communication and the necessity of seeking audience feedback.   We remind you that no company is too big to fail and that each Kickstarter campaign should be treated uniquely. Finally, we discuss the importance of continuous learning and wrap up with some valuable resources.   Join us, let's overcome complacency together!   Show Chapters: 00:01 - Banter Beginnings 00:15 - Complacency in Kickstarter Games 01:35 - New Year's Resolutions Discussion 08:07 - Tackling Complacency in Crowdfunding 13:25 - Personal Anti-Complacency Stories 17:28 - Importance of Gratitude 18:19 - Illusions of Indefinite Success 19:28 - Emphasizing Innovation and Adaptation 25:46 - Forms of Complacency in Business 28:47 - Dangers of Overexpansion 31:20 - The Peril of Comparison 33:55 - The Power of Communication 34:16 - Audience Feedback and Game Innovation 45:56 - No Company is Too Big to Fail 46:15 - Treating Each Kickstarter Campaign Uniquely 49:38 - The Power of Continuous Learning 51:18 - Episode Wrap-up and Resource Sharing

Welcome, fellow Crowdfunding Nerds, to a crystal-ball-gazing session in Episode 158! Your hosts, Andrew and Sean, along with guest Rick, delve into the future of board games and crowdfunding. We jest, debate, and ponder on everything from China's manufacturing scenario to the rising costs for creators. Yet, we remain hopeful as we foresee an increase in backer numbers.   We envision a future where games are compact, streamlined, and focused on solo play. We also predict the rise of Game Found, potentially overtaking Kickstarter. The AI debate gets heated as Andrew and Rick share contrasting views. We also touch upon Kickstarter's fee changes, the surge in religious-themed board games, and the use of Twitch for promotions.   Reflecting on 2023, we express gratitude for the success of Deliverance and the birth of Andrew's son. We invite your feedback and look forward to another successful year in crowdfunding.   Join us in this exciting journey!    Links to check out: https://crowdfundingnerds.com/episode104/ https://www.augmentedarcana.com/ https://crowdfundingnerds.com/episode102/ Chapters 00:00 Introduction 12:32 China's Manufacturing and Costs for Creators 22:04 Game Design and Solo Play Trend 36:19 Game Found Vs Kickstarter 48:38 AI in Board Games 1:22:22 Kickstarter's fee changes, religious-themed board games, Twitch promotion 1:44:46 Reflection on 2023 and Conclusion

Welcome to the wild ride that is episode #157 of Crowdfunding Nerds! Ever wondered what links sharks, ice cream, World of Warcraft, and marketing? Prepare to be enlightened. Your hosts, Andrew, Sean, and our special guest, Rick, will take you on a journey that melds humor, curiosity, and invaluable insights.  We'll dive into a unique blend of marketing strategies, examined through a scientific lens that promises to revolutionize your approach. We navigate the thrilling world of trading card games, explore the legal labyrinth surrounding game creators, and delve into the importance of community engagement.  Sean will guide us through the crucial aspect of accurate data interpretation, while Andrew shares his vision for the future of his game 'Deliverance.' As we near the end, we'll discuss the importance of persistence and the art of ignoring trolls. So buckle up, and let's get nerdy!   Links to check out: Deliverance on BGG: https://boardgamegeek.com/boardgame/273814/deliverance Royal Road: https://www.royalroad.com/ The Scientific Method: https://www.sciencebuddies.org/science-fair-projects/science-fair/steps-of-the-scientific-method   Timestamps: - 00:01: Sharks, Ice Cream & World of Warcraft - 00:40: Dragon Ball Z & Marketing Levels - 00:49: Introductions & SEO Expertise - 01:18: Scientific Method in Marketing - 02:04: Trading Card Game Market - 08:26: Deliverance's Popularity & Community Engagement  - 16:04: Data Interpretation in Scientific Research - 21:42: Applying the Scientific Method to Marketing - 35:06: Avoiding Over-Analysis in Marketing - 39:06: Understanding Customer Behavior - 48:06: Deliverance: Kickstarter Strategy - 51:19: Persistence in the Creator's Journey - 59:58: Ignoring the Trolls  - 1:07:17: Conclusion & Farewell Wishes

Welcome to Episode 156 of Crowdfunding Nerds! I'm Andrew, and alongside my co-host Sean, we're going to unravel the secrets behind a successful crowdfunding campaign. This episode marks our 3-year anniversary and we've got a ton of exciting topics to cover!   Ever wondered how a well-crafted ad campaign can create ripples in the crowdfunding world? Or how a single game can become the cornerstone of a thriving brand? We're diving into these questions and more. We'll start with a heartwarming catch-up on life events, including the story behind the name of our newest addition - John Constantine.   We'll then dissect our viral ad campaign for 'Deliverance' on BoardGameGeek, sharing insights on how we climbed the hotness list and ignited a buzz in the board game community. We'll also delve into our brand-building strategy, the importance of customer acquisition, and the exciting concept of turning Deliverance into a lifestyle game.   Links to check out: https://boardgamegeek.com/thread/3202814/poor-advertisement https://www.youtube.com/watch?v=7EZu9NoWV5k   Chapters: 00:01 Three-Year Anniversary of the Podcast 00:45 New Baby - John Constantine 01:59 Future Plans & Learning Opportunities 02:05 Christmas Season– A Selling Opportunity 03:59 Viral Post on BoardGameGeek for Deliverance 09:21 Anatomy of an Ad Campaign 18:03 Focusing on a Single Game - Brand Building Tactics 25:46 Strategies for Customer Acquisition and Cross-selling 38:33 Deliverance - A Lifestyle Game 43:37 Vision for the Future - A Sustainable Brand 50:14 League of Legends - Building a Game Community   Join us on this exciting journey and discover the secrets to crowdfunding success!    

Welcome to the 155th episode of Crowdfunding Nerds! Ever wondered how World War Two propaganda, the Bavarian Illuminati, and humor can boost your crowdfunding campaign? Join hosts Sean and Jacob as they delve into these fascinating connections. We also introduce Jacob, our Facebook ads guru, to discuss the power of different ad types.  Discover why Facebook Ads are a game-changer for pre-marketing campaigns and how Instagram can help you capture attention. We also explore the magic of humor in marketing and how witty headlines can give your campaign the edge.  Learn about the power of targeted advertising and how thinking outside the box can help you reach untapped audiences. We also discuss how to leverage your product's uniqueness and the effectiveness of themed headlines and emojis to grab attention.  We dive into the concept of using mysteries to engage potential backers, and caution against gimmicks, emphasizing the need for genuine engagement. Finally, we wrap up with some words of encouragement for your crowdfunding journey.  Chapter timestamps: 00:01 Introduction 00:30 Meet the Facebook Ads Expert 03:00 The Power of Facebook Ads 16:00 Humor in Marketing 19:00 The Magic of Targeted Advertising 22:00 Leveraging Product Uniqueness 32:00 Engaging with Mysteries 36:00 Genuine Engagement vs. Gimmicks 42:27 Wrap Up Join us on Crowdfunding Nerds, where we help turn your campaign dreams into reality!

Welcome to episode 154 of Crowdfunding Nerds! I'm your host, Sean, flying solo today while Andrew and the rest of the team enjoy a post-Thanksgiving break. Ever felt weird on the internet? Well, according to Felicia Day, "You're Never Weird on the Internet". In today's episode, we delve deep into her book, uncovering the journey of her creation, "The Guild", and the early adoption of the internet in her family, influenced by her military grandfather. We'll explore the four productivity principles she shares, and learn how to create low-budget films that still wow the audience. We'll also discuss the art of marketing, using the unique approach of "The Guild" as a case study. And for those of you wondering about Facebook ads, there's a little something for you too. So buckle up and let's get nerdy!   Links to the books mentioned in this episode: https://www.amazon.com/Youre-Never-Weird-Internet-Almost/dp/147678566X https://www.amazon.com/Surveillance-Valley/dp/1785785710 Chapter Timestamps: 00:00 Intro & Book Discussion: "You're Never Weird on the Internet" 0:45 Facebook Ads 0:51 Solo Episode Announcement 2:17 Early Internet Adoption & "Surveillance Valley" 4:00 The Formation of "The Guild" 4:39 Military Influence in Internet Adoption 6:18 Four Principles of Productivity 9:05 Creating Low-Budget Films 12:50 Marketing: "The Guild" 15:00 YouTube Funding & The Success of Geek and Sundry 19:05 Business Advice from the Book

Ever wondered how to safeguard your crowdfunding campaign from cybersecurity threats? Curious about the tactics hackers use to target unsuspecting victims? In episode 153 of the Crowdfunding Nerds podcast, we dive headfirst into this digital minefield. With Andrew away, Jacob (our Facebook ad guru) and Sean step in as the Qui-Gon Jinn and Obi-Wan Kenobi of cybersecurity. We expose a real-world data breach and unravel the fear and urgency tactics used by cyber attackers. Learn how to fortify your defense with multi-factor authentication, strong passwords, and by changing those pesky default router passwords. We also navigate the murky waters of zero-day attacks and malware-infected USB devices, stressing the necessity of software updates. Discover privacy-oriented tools like Librem laptops, VPNs, and DNS-based security tools, and the importance of end-to-end encryption with apps like SimpleX and Session. Join us as we summarize key takeaways to protect your crowdfunding campaign and online presence from the relentless claws of hackers. So, ready to ride the cyber wave? Links to check out: https://cointelegraph.com/news/monero-community-wallet-loses-all-funds-after-attackhttps://ccs.getmonero.org/ https://mullvad.net/ https://usbkill.com/ https://youtu.be/3hbuhFwFsDU?feature=shared https://www.qubes-os.org/ https://librem.one/ https://getsession.org/ https://simplex.chat/ https://nextdns.io/ https://www.theverge.com/2017/11/10/16632724/scam-chatbot-ai-email-rescam-netsafe https://www.youtube.com/watch?v=jPajqAJWiNA   Episode Breakdown: 00:01 Cybersecurity & Privacy Importance 00:43 Meet the Hosts 01:04 Privacy in Crowdfunding & Real-World Data Breach 04:02 Cybersecurity Threats & Hacker Tactics 15:13 Securing Your Router & Avoiding Social Engineering 23:40 Phishing Attacks & Effective Security Tools 27:57 Zero-Day Attacks, USB Killers, & Encrypted Apps 38:00 Recap: Safeguarding Your Campaign & Personal Data

Welcome, crowdfunding enthusiasts! I'm your host, Andrew, joined by my co-host Sean, for Episode 152 of the Crowdfunding Nerds podcast. Ever wondered about the secret recipe for a perfect crowdfunding email pitch? Curious about how to handle criticism while maintaining your sanity? Interested in optimizing your Kickstarter campaign pages? We've got you covered! Join us as we take a trip down memory lane, recapping episodes 6-10 of our podcast journey. We'll revisit the golden nuggets of wisdom from these episodes, discussing organic marketing, email personalization, Facebook ad effectiveness, and more. Expect to hear about our experiences with guest Gabe Barrett, our lessons learned from three years in crowdfunding, and our strategies for dealing with toxic backers and comments. Finally, for those of you planning to sell your game on Amazon, we'll share crucial insights on preparing your infrastructure and optimizing your product listings. So, buckle up and let's dive into the exciting world of crowdfunding!   Episodes in review: https://crowdfundingnerds.com/episode6/ https://crowdfundingnerds.com/episode7 https://crowdfundingnerds.com/episode8 https://crowdfundingnerds.com/episode9 https://crowdfundingnerds.com/episode10 Cold Email Article: https://crowdfundingnerds.com/email-cold-calling/ Organic Board Game Marketing: https://boardgamedesignlab.com/how-to-market-a-board-game-part-1-with-andrew-lowen/ Deliverance New Website Redesign: https://playdeliverance.com Timestamps: 0:01 Introduction and Overview 0:29 Lightning Bolt, Facebook Ads 1:17 Key Takeaways from Past Episodes 2:03 Episode 6: Marketing with Gabe Barrett 3:53 Episode 6 Continued: Email Cold Calling and Personalization 5:43 Episode 7: Are Your Facebook Ads Effective? 8:35 Episode 8: Lessons Learned from Crowdfunding 13:40 Episode 9: Focusing on Mental Health 19:38 Episode 10: Maximizing Your Kickstarter Page's Impact 27:03 Recap and Takeaways 34:43 Selling on Amazon and Infrastructure Preparation 39:49 Website Sales and Improvement 47:07 Wrap Up and Closing Remarks   Sign up for marketing here: https://crowdfundingnerds.com Join the Crowdfunding Nerds Community on Facebook: https://www.facebook.com/groups/crowdfundingnerds

Welcome back to Crowdfunding Nerds, episode 151! Today we're thrilled to have Joe Slack with us. Ever wondered what makes a board game irresistible? It's all about the 'table presence'! In this episode, we delve into the key elements that contribute to a game's allure, such as color, unique components, and physical presence on the table. We also emphasize the importance of player feedback in shaping the game and creating an immersive experience.  Throughout the episode, we highlight games that nailed 'table presence,' like Dark Tower and Fireball Island, and discuss how they balance attractive setups with solid mechanics. We wrap up by discussing the impact of playtesting and how the physical table can influence the game's experience. So, ready to dive deep into the world of board games?  Podcast chapters: 00:01 – Exploring the Concept of Table Presence 20:13 – Games that Excel in Table Presence 35:00 – The Impact of Playtesting and Physical Table on Gaming Experience.   Links to games and episodes mentioned: Mayan Curse  How To Launch Your Second Kickstarter Project With Joe Slack   Listen To Joe Slack Before Launching Your Second Kickstarter   SOURCE & Timestrike

Welcome to Crowdfunding Nerds' milestone 150th episode! It's your hosts, Andrew and Sean, and we're diving deep into the world of change. Ever felt daunted by change? Or are you someone who thrives on it? Join us as we navigate the choppy waters of change in life and business. We kick off by celebrating this landmark episode and expressing our gratitude to you, our listeners. Then, we plunge into the importance of embracing change, drawing on examples from business history, and discussing the role of constant learning. We explore how humility can help us embrace change, highlighting the value of diverse perspectives and critical thinking. We also emphasize the importance of expanding our knowledge base and applying what we learn, rather than just passively consuming information. Finally, we announce a change in our podcast format, aiming to provide clearer introductions and focusing on the topic at hand. Tune in as we dissect, analyze, and understand what it takes to navigate, implement, and win at change.   The Ultimate Crowdfunding Reading List – Part 1: https://crowdfundingnerds.com/episode57 The Ultimate Crowdfunding Reading List – Part 2: https://crowdfundingnerds.com/episode58 Radlands Shelfside Review: https://www.youtube.com/watch?v=oFQRH3vj6x4 Dan Boe, Interview With A Sales Master – Part 1: https://crowdfundingnerds.com/episode61 Dan Boe, Interview With A Sales Master – Part 2: https://crowdfundingnerds.com/episode62   **Chapters:** 00:00 Introduction 04:30 Embracing Change 15:20 Humility and Change 25:50 Expanding Knowledge Base 38:40 Changing the Podcast Format 48:50 Conclusion

Welcome to episode 149 of the Crowdfunding Nerds podcast! I’m your host, Andrew, along with my co-host, Sean. Ever wondered how to pivot when unforeseen issues arise in your crowdfunding campaign? Well, you're in the right place. We kick off by sharing the purpose of our podcast, and then dive into a real-life case study about a client who had to change their pre-launch marketing strategy.  We discuss the importance of setting realistic expectations and not assuming that everything will go smoothly. We delve into benchmarks and standards in our marketing strategies. Then, we highlight a dangerous assumption that Kickstarter creators should avoid - thinking that marketing efforts will always lead to instant success.  We explore the importance of giving yourself enough time to set up your marketing efforts, especially with Facebook ads. We then discuss the concept of pivoting when faced with obstacles and finally, we share advice on how to stay focused and positive during challenges. So, are you ready to navigate the unexpected twists and turns of the crowdfunding world? Let's dive in! CHAPTERS: 1. 01:23 Introduction 2. 01:44 Case Study: Pivoting in Marketing 3. 02:50 Setting Realistic Expectations 4. 06:37 Marketing Benchmarks 5. 11:28 Avoiding Dangerous Assumptions 6. 19:34 Timing and Facebook Ads 7. 31:35 The Art of Pivoting 8. 36:27 Staying Focused and Positive 9. 46:09 Conclusion and Invitation to the Crowdfunding Nerds Community   Sign up for marketing here: https://crowdfundingnerds.com Join the Crowdfunding Nerds Community on Facebook: https://www.facebook.com/groups/crowdfundingnerds

Marketing specialist Ben O’Brien of Curve Games joins the Crowdfunding Nerds to discuss transitioning from the board game industry to the video game industry, alongside crafting engaging crowdfunding campaign pages. 00:01:19 – Some Board Games Make Great Video Games 00:09:47 – It’s Harder To Make A Video Game Into A Board Game 00:19:28 – Kickstarter Vs Steam 00:28:39 – Total War: Rome & Homeworld Campaign Page Breakdown 00:43:45 – Campaign Page Template Curve Games - https://curvegames.com/ EGX Convention - https://www.egx.net/london/en-gb.html What Matters Most To Backers On Your Kickstarter Page - https://crowdfundingnerds.com/episode10/ Total War: Rome The Board Game - https://gamefound.com/en/projects/psc-games/total-war-rome-the-board-game Homeworld: Fleet Command - https://gamefound.com/en/projects/modiphius/homeworld-fleet-command From Space - https://store.steampowered.com/app/1502190/From_Space/

The advertising manager of BoardGameGeek (BGG) Chad Krizan joins the Crowdfunding Nerds to talk about all the options available to publishers seeking to promote their games on their site and in their emails. 00:01:24 – Who Is Chad Krizan? 00:05:54 – The Evolution of BoardGameGeek Advertising 00:09:36 – BoardGameGeek Contests 00:12:37 – BoardGameGeek Add-Ons 00:16:07 – Crafting Good BoardGameGeek Display Ads 00:29:01 - How BoardGameGeek Rotates Ads 00:31:16 – The Traffic & Email Open Rates of  BoardGameGeek 00:33:20 – Region Targeting 00:34:39 – Questions To Consider Before Using BoardGameGeek Ads 00:38:24 – Long Term Advertising Campaigns 00:41:58 – GIF Files In Banner Ads? 00:43:21 – BoardGameGeek User Experience & Ad Blockers 00:45:19 – Targeting Ads Via Demographics & Interests 00:51:32 – BoardGameGeek Video Advertisements 00:53:13 – BoardGameGeek Email Marketing 00:58:19 – Final Advice Shownotes Geek Advertising - https://advertising.boardgamegeek.com/ Puzzle Bomb - https://puzzlebomb.com/ If You Want CFN To Run Your BGG Ads - https://crowdfundingnerds.com/question/  

The Crowdfunding Nerds revisit the first five episodes of the podcast to talk about key elements and industry updates since recording them. 00:01:51 – Episode 1 Rewind 00:10:43 – Episode 2 Rewind 00:17:45 – Episode 3 Rewind 00:25:33 – Episode 4 Rewind 00:30:39 – Episode 5 Rewind Shownotes Episode 1 - https://crowdfundingnerds.com/episode1/ Episode 2 - https://crowdfundingnerds.com/episode2/ Episode 3 - https://crowdfundingnerds.com/episode3/ Episode 4 - https://crowdfundingnerds.com/episode4/ Episode 5 - https://crowdfundingnerds.com/episode1/ Kickstarter Calculator - https://crowdfundingnerds.com/kickstarter-success-calculator/

On this episode the Crowdfunding Nerds discuss the importance of hiring the right people while using Valve as a case study for business productivity. 00:01:51 – How Jacob & Andrew First Connected 00:07:58 – How We Hired Jacob 00:13:37 – The Crowdfunding Nerd Philosophy Of Hiring 00:15:52 – Leveraging Employee Past Experience 00:19:39 – Valve As A Case Study 00:27:26 – Being Customer Focused 00:29:35 – Understand Your Own Weaknesses Or Deficiencies 00:39:07 – Overtime Is A Sign Of Being Unproductive 00:48:08 – Your Environment Can Impact Your Productivity 00:51:55 – Four Ways To Measure Employee Output Gravity Forms - https://www.gravityforms.com/ Hands On Originals - https://outfitters.handsonoriginals.com/ Valve Playtesting - https://www.youtube.com/watch?v=9Yomqk0C6kE Valve new Employee Handbook - https://steamcdn-a.akamaihd.net/apps/valve/Valve_NewEmployeeHandbook.pdf Dan Boe Part 1 - https://crowdfundingnerds.com/episode61/ Dan Boe Part 2 - https://crowdfundingnerds.com/episode62/

David Finn of Bridge Distribution & Fulfilment joins the Crowdfunding Nerds for a second episode discussing pledge discounts and issues with distribution that publishers should know about. 00:00:43 – Charging The Right Price For Your Pledges 00:07:26 – How To Ship Neoprene Mats 00:10:39 – Things Publishers Need To Let Their Distributors Know 00:15:24 – Trusting Your Partners 00:18:31 – Distribution & Selling 00:29:14 – The Problem Amazon Has Created David Finn Interview Part 1 - https://crowdfundingnerds.com/episode143/ Bridge Distribution & Fulfilment – https://bridgedist.com/

David Finn of Bridge Distribution & Fulfilment shares his insights with the Crowdfunding Nerds about Kickstarter Tabletop Game shipping.   00:02:10 – Who Is David Finn 00:03:51 – How Was Distribution Impacted in 2020-2021? 00:09:48 – Giga-Bites Cafe 00:12:40 – How Andrew and David Connected 00:18:02 – Understanding Tracking Labels 00:24:18 – Directing Backer Excitement 00:31:05 – Three Types of Community Trolls 00:33:32 – Handling Unrealistic Expectations of Backers 00:37:48 – Charging Backers VAT 00:41:31 – The Danger of Pledge Discounts     Bridge Distribution & Fulfilment - https://bridgedist.com/   Giga-Bites Cafe - https://giga-bitescafe.com/

Scott Pease of Snap Ships Tactics, Tony Hawk's Pro Skater, and Guitar Hero fame joins the Crowdfunding Nerds to talk about setting backer expectations for tabletop fulfilment. 00:01:41 – How Long Does Fulfilment Take? 00:06:43 – What To Do When Backers Freak Out 00:10:43 – Lots of SKUs Can Slow Things Down 00:11:37 – Differences Between Tabletop & Video Game Fulfilment 00:16:17 – Setting Deadlines 00:27:39 – The Importance of Frequent Communication 00:34:00 – What To Do After Fulfilment Shownotes Snap Ships Tactics - https://www.snapshipstactics.com/ Bridge Distribution & Fulfilment - https://bridgedist.com/    

Alternate title: Making Your Game Undeniably Great. Matthew Meeple joins The Crowdfunding Nerds to talk about the virtuous cycle of board game marketing, the challenges of game development iterations, and making your project "undeniable." 00:02:11 – Who Is Matthew & What Is Ascendancy? 00:06:28 – How Ascendancy Was Made 00:09:12 – Understanding The ‘Feeling’ Players Have 00:13:22 – Impostor Syndrome 00:15:52 – The Pain Of Making Your Game Good 00:20:28 – The Game Only YOU Can Make 00:22:54 – Marketing Ascendancy 00:41:53 – Final Advice To Game Designers & Publishers Ascendancy Kickstarter - https://www.kickstarter.com/projects/matthewmeeple/ascendancy-0?ref=4q4czu [Podcast] The Virtuous Cycle Of Kickstarter Marketing - https://crowdfundingnerds.com/episode14/ [Article] The Virtuous Cycle of Kickstarter Marketing - https://crowdfundingnerds.com/the-virtuous-cycle-of-kickstarter-marketing/

The Crowdfunding Nerds breakdown the post-campaign sales strategy for Deliverance and the goal of building demand for an expansion and re-print Kickstarter campaign through controlled scarcity. 00:02:44 – Post-Campaign Influencer Strategy 00:11:25 – Leveraging The Excitement of Your Community 00:13:37 – Creating Demand For Your Game 00:31:56 – Community Game Development 00:35:46 – Expanding The Sphere of Influencer Marketing 00:40:37 – The Importance of Diligence Shownotes: One Stop Co-Op Shop Podcast - https://open.spotify.com/episode/1Lwv73d54uuu7DMbIycy1B?si=e1csVOATSEC9eRdAXUVStA Planet Unknown Supermoon - https://gamefound.com/projects/adams-apple-games/planet-unknown-supermoon-expansion-and-deluxe-edition-reprint Diagnosing Underperforming Crowdfunding Campaigns With Marco Pecota - https://crowdfundingnerds.com/episode139/ TF2 Community Update - https://wiki.teamfortress.com/wiki/Versus_Saxton_Hale Crowdfunding Nerds Facebook Group - https://www.facebook.com/groups/crowdfundingnerds

Marco Pecota of Raybox Games joins the Crowdfunding Nerds to discuss the underperformance of a crowdfunding campaign with a proven IP.   Timestamps: 00:02:21 – Marco’s Expectations 00:04:31 – Email Open Rates? 00:04:52 – Pledge Levels Comparison 00:08:18 – Issues With Cash Flow 00:11:04 – Thinking About Post-Campaign Sales 00:14:33 – Challenges of Selling Heavy Strategy Games 00:15:16 – Conflicting Crowdfunding Campaigns & Releases 00:18:41 – Why Warhammer 40K Was Created 00:20:17 – Don’t Compete With Well Established Brands 00:23:24 – What Marco Would Do Differently 00:27:35 – Backer Perception of Premium Add-Ons 00:35:59 – Running A Tabletop Company Takes Time 00:41:41 – Last Advice   Shownotes:   First Campaign: Escape From Stalingrad Z - https://www.kickstarter.com/projects/legionsofsteel/escape-from-stalingrad-z   Second Campaign: Escape From Projekt Riese - https://www.kickstarter.com/projects/legionsofsteel/escape-from-projekt-riese   Zombie Tango Oscar – Insiders - https://www.facebook.com/groups/165197702028508    

Brendan McCaskell of Open Owl Studios (formally OOMM Games) joins the Crowdfunding Nerds to talk about marketing Stonesaga and Mythwind while presenting a neat way for publishers to connect with retailers. 00:02:40- Brendan McCaskell Intro 00:05:53– Bringing Your Audience From Project To Project 00:07:47 – Developing Your Business Around Customer Needs 00:12:51– Marketing Stonesaga 00:19:24 – Product Market Testing – How To Make Games That Sell 00:25:56 – Why Rebrand? 00:27:41 – How Board Game Distribution Works 00:34:58 – What Problems Does FLGstore Solve? Shownotes Stonesaga Kickstarter - https://www.kickstarter.com/projects/mccaskellgames/stonesaga Mythwind Kickstarter - https://www.kickstarter.com/projects/mccaskellgames/mythwind Stars Of Akarios 1.5 - https://gamefound.com/projects/oomm-games/stars-of-akarios-new-content Black Magic Inserts - https://blackmagicinserts.com/ Kagan Productions - https://kaganproductions.com/ Open Owl Studios - https://www.openowlstudios.com/ FLGstore - https://flgstore.com/ Connect With Brendan on Facebook - https://www.facebook.com/bmccaskell

The Crowdfunding Nerds are joined by Julie Lowen to discuss mentorship and the principles of businesses that thrive. 00:04:35 – Serving Everyone With Excellence 00:06:51 – Starting A Home Business 00:10:39 – Passion In What You Do 00:14:06 – Don’t Lose Sight Of Your Mission 00:15:37 – The Importance of Analyzing Customer Needs 00:20:01 – Making Life Fun 00:23:31 – The Foundation of Business Is Strong Relationships 00:26:13 – Business Must Make Money – You Need A Plan 00:29:13 – How To Get A Big Break 00:36:11 – Growing Your Mission 00:46:20 – Don’t Demotivate People Shownotes Children’s Paradise - https://childrensparadise.com/ Interviewing Andrew’s Sister - https://crowdfundingnerds.com/episode59

The Crowdfunding Nerds are joined by Adam Rehberg of Adam’s Apple Games to discuss marketing Planet Unknown. 00:03:29 – How Crowdfunding Nerds Started Working On Planet Unknown 00:04:25 – The Baby Project 00:06:42 – Understanding Campaign Momentum 00:07:33 – The Impact of Board Game Influencers On Campaigns 00:11:45 – Getting A 30 Foot Booth 00:13:46 – Supermoon 00:17:22 – Using Cover Art In Game Design 00:24:32 – Inspirations For Planet Unknown 00:27:40 – Your Game Has To Stand On Its Own 00:35:42 – How Many Games To Print? 00:40:17 – Why Gamefound Over Kickstarter? 00:44:31 – StretchPay Brewin' USA Kickstarter - https://www.kickstarter.com/projects/adamsapplegames/brewin-usa Rahdo Previews Planet Unknown - https://youtu.be/s3b3ICKsnvw Machi Koro Board Game - https://boardgamegeek.com/boardgame/143884/machi-koro The Isle of Cats Board Game - https://boardgamegeek.com/boardgame/281259/isle-cats Michael Raftopoulos' Company, M.O.B. Vanguard: https://mobvanguard.com/ Planet Unknown: Supermoon - https://gamefound.com/projects/adams-apple-games/planet-unknown-supermoon-expansion-and-deluxe-edition-reprint

Samuel Steele, of Tabletop Hub joins the Crowdfunding Nerds on a part 2 episode to talk about YouTube content strategy and paid reviews. 00:01:34 – YouTube Trends? 00:05:38 – YouTube Content Creation Cheat Sheet 00:08:44 – Start Small & Always Test 00:13:59 – Understanding Why People Watch YouTube 00:19:26 – Think About Creating Events To Market Your Game 00:22:43 – Is It Ok To Be Paid For A Review? 00:26:44 – Challenges Of Paid Content On YouTube 00:33:15 – The Bias Of Game Coverage 00:37:16 – They Are Only Opinions After All Part 1 - https://crowdfundingnerds.com/episode134/ Crystallizing Public Opinion, by Edward L. Bernays - https://www.gutenberg.org/files/61364/61364-h/61364-h.htm Play On Tabletop YouTube - https://www.youtube.com/@PlayOnTabletop Miniac YouTube - https://www.youtube.com/@Miniac Should You Back It? YouTube - https://www.youtube.com/@shouldyoubackit Tabletop Hub YouTube - https://www.youtube.com/@TabletopHub Crowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds/

We discuss red flags of Kickstarter and Gamefound pages with Samuel Steele of Tabletop Hub and Should You Back It. 00:05:03 - Red Flags of A Campaign 00:06:28 – Need Notable Reviewers? 00:08:23 – Optimizing The Page For Mobile 00:10:50 – Optimizing Web Images 00:16:00 – Is A First Time Creator A Red Flag? 00:25:30 – What To Include In The Risks & Challenges Section 00:31:09 – Picking Content To Cover For YouTube Videos Tabletop Hub - https://www.youtube.com/@TabletopHub Should You Back It - https://www.youtube.com/@shouldyoubackit What Matters Most To Backers On Your Kickstarter Page With Jeremy Howard  - https://crowdfundingnerds.com/episode10/ ShelfClutter - https://www.youtube.com/@ShelfClutter Tabletop Analytics - https://www.tabletopanalytics.com/

Rosemary Litoff joins the Crowdfunding Nerds to expound the necessity of building customer relationships for business success. 00:01:22 – Who Is Rosemary Litoff 00:06:33 – The Used Car Salesman 00:08:56 – Understanding Your Customers Desires 00:10:40 – Marketing Has Changed 00:13:07 – Transaction Vs Relationship 00:17:03 – Mind Vs Emotion 00:19:16 – Tribal Marketing 00:28:06 – The Importance Of Building Trust 00:32:49 – Business As Caring For People 00:36:42 – Tips On Building Client Relationships Rosemary Litoff LinkedIn - https://www.linkedin.com/in/rosemarie-litoff-785a596 C2 Financial - https://www.c2financialcorp.com/RLitoff The Time Machine, H. G. Wells - https://en.wikipedia.org/wiki/The_Time_Machine Paul M. Mazur Quote - https://quoteinvestigator.com/2021/01/21/desires/ CFN Course - https://crowdfundingnerds.com/course

The Crowdfunding Nerds discuss what causes work-life imbalance and what you can do to bring things back to normality. 00:02:38 – Defining Work Life Balance 00:05:54 – You Can’t Do It All 00:09:56 – Enduring Difficult Times 00:11:48 – Benefits Of Planning In Advance 00:14:15 – The Power of Hope & Love 00:22:36 – Care About Future You 00:24:48 – Importance of Play Time 00:26:58 – Don’t Waste Hardships 00:30:36 – Find Work That Suits Your Personality 00:41:05 – The Importance of Efficient Systems Shownotes Work-Life Balance For Kickstarter Board Games With Chip Cole  - https://crowdfundingnerds.com/episode16 Richard Uses Trello - https://trello.com/ Power of Hope - Curt Richter Swimming Rat Experiment - https://www.vailhealthbh.org/about/news/wolfington-the-power-of-hope Rape of The Mind - https://www.amazon.com/Rape-Mind-Psychology-Menticide-Brainwashing The 4-Hour Work Week - https://www.amazon.com/4-Hour-Work-Week-Anywhere-2008-04-03/dp/B01K94RC0M/ref=sr_1_4?keywords=4+hour+work+week Hungry Rats Experiment - https://youtu.be/L6MamDfrH-I DISC Personality Test - https://www.truity.com/test/disc-personality-test A World Without Email - https://www.amazon.com/World-Without-Email-Reimagining-Communication-ebook/dp/B08BKSJX1M The Managerial Revolution - https://www.amazon.com/Managerial-Revolution-What-Happening-World/dp/0837156785 The Crowdfunding Nerds Course - https://crowdfundingnerds.com/course Upcoming Crowdfunded Games - https://crowdfundingnerds.com/upcoming-games/

The Crowdfunding Nerds are joined by Mark Gleason of G2 Business Solutions to talk about the important subjects of payroll, accounting and more! 00:01:57 – Accounting Basics 00:09:12 – Payroll 00:20:23 – Don’t Have Someone Do Everything 00:21:36 – Finance Red Flags 00:25:03 – The Cost Of Doing Business 00:30:42 – Resources Connect With Mark Gleason - https://www.linkedin.com/in/mark-gleason-28562053 G2 Business Solutions - https://g2-businesssolutions.com/ Connect With Bookkeeper Orlando U Javien Jr. - https://www.linkedin.com/in/orlandojavien Reddit Small Business - https://www.reddit.com/r/smallbusiness/ Reddit Entrepreneur - https://www.reddit.com/r/entrepreneur/ Reddit Personal Finance - https://www.reddit.com/r/personalfinance Crowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds Crowdfunding Nerds Course - https://crowdfundingnerds.com/course

Sean explains his adventures at the UKGE while giving some tips on how to run an effective booth. Shownotes 00:04:40 – Booths Are Like Facebook Ads 00:05:24 – Your Booth Has To Be Clear 00:09:02 – Your Booth Is A Performance 00:16:57 – Your Booth Must Be Interactive 00:26:43 – Value People’s Time 00:33:10 – Have As Many Payment Methods As Possible 00:35:26 – Take Precautions 00:37:13 – Tips On Attending Lectures Or Seminars UKGE - https://www.ukgamesexpo.co.uk/ Tabletop Hub - https://www.youtube.com/c/TabletopHub Podcast with Mo & Jad of Cation Arts - https://crowdfundingnerds.com/episode126/ Distilled UKGE Booth Example - https://www.facebook.com/paverson/videos/248794477737805?idorvanity=459649154718154 Modiphius UKGE Booth Example - https://www.facebook.com/Modiphius/photos/6354227874620280 Escape From Stalingrad Z UKGE Booth Example - https://www.facebook.com/photo?fbid=10167996164045441&set=pcb.709988414216098 Using Miniatures In Marketing With Marco Pecota - https://crowdfundingnerds.com/episode128/ Vesuvius Media UKGE Booth Example - https://www.facebook.com/photo?fbid=3512892242316907&set=pcb.3512892285650236

Gabe Barrett of The Board Game Design Lab joins the Crowdfunding Nerds to talk about everything he has learnt about YouTube along his journey in the Games Industry. 00:01:54 – How Gabe Started In The Board Game Space 00:03:34 – YouTube & A Podcast? 00:06:39 – How To Leverage YouTube Livestreaming 00:09:57 – Design Thumbnails & Titles Before Videos 00:12:29 – How To Define & Track Success 00:21:27 – We Are Not Robots – The Importance Of Rest 00:25:47 – How To Stand Out On YouTube (Tell A Story) 00:32:36 – Click Worthy Vs Click Bait 00:38:51 – Understanding YouTube Algorithm 00:42:22 – The Future Of The BGDL Shut Up & Sit Down - https://www.youtube.com/@shutupandsitdown The Dice Tower - https://www.youtube.com/@thedicetower Guards Of Atlantis II: Tabletop MOBA - https://gamefound.com/projects/wolffdesigna/guardsofatlantis2new Board Game Design Lab - https://boardgamedesignlab.com/ Board Game Design Lab YouTube - https://www.youtube.com/@BoardGameDesignLab Gabe Barrett YouTube - https://www.youtube.com/@gabebarrett

Marco Pecota of Raybox Game joins the Crowdfunding Nerds to discuss his use of miniatures in crowdfunding marketing. 00:02:13 – Marco Pecota Introduction 00:05:12 – The Rise Of Solo Board Games 00:11:24 – How To Leverage Miniatures In Marketing 00:19:37 – Using Story & Narrative In Marketing 00:22:04 – Recommended Miniature Painters 00:24:32 – Leveraging Professionally Painted Miniatures 00:30:37 – Staging Your Price Points Around Miniatures 00:39:59 – Stretch Goals & Miniatures 00:48:52 – Develop Stand Alone Expansions 00:50:20 – Summary Escape From Stalingrad Z - https://www.rayboxgames.com/copy-of-ks-landing-page Escape From Projekt Riese - https://www.rayboxgames.com/efpr-landing-page Tabletop Analytics - https://www.tabletopanalytics.com/ Den Of Imagination - https://denofimagination.com/ Chest Of Colors - https://chestofcolors.com/ Jason Gibeault - https://www.twitch.tv/splinteredbrushstudio/about Surveying Your Community – Why & How You Should Do It - https://crowdfundingnerds.com/episode99/

The Crowdfunding Nerds discuss catastrophic success and cover some things that will help you think about the long game success in the board game industry. 00:04:43 - Mythic Games Was Interested In Publishing Deliverance 00:05:38 – Mythic Games Kickstarter History 00:10:58 – Steamforged Games Kickstarter History 00:12:35 – The Dangers Of Success 00:14:09 – Breaking Down Deliverance Funding And Expenses 00:25:15 – What Is Causing Companies To Fail? 00:30:13 – The Importance Of Building A Brand 00:33:41 – Be Customer Focused 00:37:58 – Be Careful Scaling Up 00:44:49 – Course Correct Quickly Shownotes Board Game Reveolution Community Post About Grimlord Games - https://www.facebook.com/groups/1539155319709734/?multi_permalinks=3345589549066293&ref=share Andrew’s Reply - https://www.facebook.com/photo/?fbid=9169430543098089&set=gm.938368980764884&idorvanity=383263609608760 Mythic Games’ Kickstarter Sucess - https://www.tabletopanalytics.com/creator/mythic-games-inc-4321 Grimlord Games - https://www.tabletopanalytics.com/creator/grimlord-games-2659 Steeped Games - https://steepedgames.com/ Steamforged Games - https://steamforged.com/ 4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5 Steamforged Games Redundancies - https://www.dicebreaker.com/categories/board-game/news/steamforged-games-redundancies-hit-20-board-game-workers Gabe Newell: Reflections of a Video Game Maker - https://www.youtube.com/watch?v=t8QEOBgLBQU Crowdfunding Nerds Course - https://crowdfundingnerds.com/course

The Crowdfunding Nerds continue their discussion with Mo and Jad of Cation Arts in a second episode to address B2B opportunities for revenue generation in the board game design space.  00:00:36 – Kickstarter Vs Gamefound – Which Is Right For Your Game? 00:08:55 – Seeing Crowdfunding As An Investment  00:10:38 – 75% Of Revenue From B2B Partnerships?  00:18:20 – Exploring Government Grants  00:18:51 – Games For Corporate Leadership  00:19:46 – Board Game Designers’ Misconceptions  00:21:35 – Mistrust Of First Time Creators  00:24:18 – Your Word Must Be Your Bond  00:29:05 – Dangers Of Playtesting  00:34:31 – Marketing At None Board Game Related Conventions    Shownotes Part 1 - https://crowdfundingnerds.com/episode125/ All Time Wrestling: Extreme Edition – https://www.kickstarter.com/projects/alltimewrestling/all-time-wrestling-extreme-edition  Let’s Go! To Japan - https://www.kickstarter.com/projects/alderac/lets-go-to-japan-from-aeg? Cation Arts - https://cationarts.com/en-gb The Ultimate Kickstarter Marketing Course For Games – https://crowdfundingnerds.com/course

The Crowdfunding Nerds chat with Mo and Jad of Cation Arts to discuss the unique challenges of running crowdfunding campaigns from a non-friendly Kickstarter country such as the United Arab Emirates. 00:01:23 – Cation Arts Intro 00:04:35 – Running Multiple Projects At The Same Time 00:08:34 – Playtesting Tips 00:13:19 – Designing With Theme In Mind 00:16:25 – Diversity In Design Philosophy 00:23:19 – The Importance Of Customer Service 00:28:18 – Running A Campaign Outside A Kickstarter Friendly Country 00:36:44 - Running A Campaign Outside A Gamefound Friendly Country Shownotes Cation Arts - https://cationarts.com/en-gb All Time Wrestling: Extreme Edition - https://www.kickstarter.com/projects/alltimewrestling/all-time-wrestling-extreme-edition Shelfside’s Review Of All Time Wrestling - https://youtu.be/az9tHRtqwSM Who Can Use Kickstarter - https://help.kickstarter.com/hc/en-us/articles/115005128594-Who-can-use-Kickstarter The Ultimate Kickstarter Marketing Course For Games - https://crowdfundingnerds.com/course

The Crowdfunding Nerds are joined by Amazon Ecommerce expert, Jack Dunbar to discuss everything you need to know about min-maxing your post-campaign selling strategy! 00:00:56 – Who Is Jack Dunbar 00:06:31 – How Amazon Ecommerce Works 00:08:35 – Take Charge Of Your Sales 00:11:43 – Am I A Fool For Not Selling On Amazon? 00:13:54 – Minimum Advertise Pricing (MAP) 00:18:35 – 80% Of Product Searches Start On Amazon 00:22:31 – MAP Violations 00:23:59 – Step-By-Step Guide Of How To Get On Amazon 00:29:26 – You Don’t Want High Volume On Amazon 00:33:59 – Multi-Channel Fulfilment 00:39:28 – Lean Into What Is Working 00:43:39 – Advertise Your Website In Your Rulebook 00:46:32 – Understanding Amazon’s Buy Box 00:52:01 – Have Exclusives On Your Website 00:56:11 – Working Out Shipping Costs How To Stop Amazon Crushing Your Post-Campaign Sales - https://crowdfundingnerds.com/episode116/ Cease & Desist Letter Generator - https://legaltemplates.net/ Amazon Brand Registry: https://brandservices.amazon.com/ Kaspien Amazon Agency - https://www.kaspien.com/ Deliverrr Amazon Agency - https://deliverr.com/ Sellbrite Multi-Channel Selling Tool - https://www.sellbrite.com/ Zentail Multi-Channel Selling Tool - https://www.zentail.com/ Bqool Amazon Repricer Tool - https://www.bqool.com/  Aura Repricer Tool - https://goaura.com/  Seller Snap Repricer Tool - https://www.sellersnap.io/ Fulfilment By Amazon (FBA) Guide - https://www.junglescout.com/how-to-sell-on-amazon-fba Fulfilment By Amazon Video Tutorials - https://sellercentral.amazon.com/help/hub/reference/external/200249180 Andrews Review of Jacks’ Board Game - https://www.youtube.com/watch?v=GZi55c75FWs Crowdfunding Nerds Marketing Course - https://crowdfundingnerds.com/course Jack’s Game New Kingdom: Gardeners - https://www.kickstarter.com/projects/newkingdomgaming/new-kingdom-gardeners

The Crowdfunding Nerds interview weight loss coach and personal trainer, Dan Whaley on how to maximize your physical energy and mental focus for crowdfunding 00:03:30 – We All Need More Energy 00:05:11 – The Big Three 00:06:41 – How Long Does It Take To Feel The Difference? 00:12:47 – Adapting To Changes In Lifestyle 00:16:25 – Start Small And Build Up 00:22:20 – Eat REAL Food! 00:27:16 – Plan For Events With Bad Food Temptations 00:31:03 – Filter Your Water 00:33:45 – Plan Treats 00:38:15 – Developing An Exercise Routine That Works For You 00:45:57 – How Does Being Healthy Help You Crowdfund 00:49:47 – Fighting Parkinson’s Law 00:55:04 – How Dan Helps People Einkorn Flour - https://en.wikipedia.org/wiki/Einkorn_wheat The Water Filter Sean Uses - https://www.osmiowater.co.uk/osmio-fusion.html Connect With Dan Whaley - https://en-gb.facebook.com/danny.whaley.144 The Ultimate Kickstarter Marketing Course - https://crowdfundingnerds.com/course The Crowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds

How to make a good game? The Crowdfunding Nerds discuss game design and playtesting in the context of marketing. 00:00:34 - Crowdfunding & Tee Shirts? 00:08:24 – You Can’t Crowdfunding With A Bad Game 00:12:33 - Iterate Quickly 00:15:38 – Be Open To Feedback 00:23:28 – Be Aware That Playtesting Is Burdensome For Gamers 00:24:52 – How To Get Playtesters 00:30:25 – Ask Playtesters What They Like About Your Game 00:33:54 – Don’t Undermine Playtesters Feedback 00:41:08 – Be Aware Of Unnecessary Complexity 00:53:59 – Design With An Experience In Mind 00:56:13 – Involve Your Community In Your Game Development Sam Healey Deliverance Tee Shirt - https://youtu.be/fxTiDiMBK8E?t=1816 Most Games Are Good Alex Radcliffe - https://youtu.be/q0LaGj9Cfcw?t=447 Steve Jackson On Game Development - https://www.youtube.com/watch?v=cBAjrTxrgEs&t=2743s Last Fish! Kickstarter - https://www.kickstarter.com/projects/whiskers/last-fish Gabe Barrett Board Game Playtesting Tips - https://youtu.be/strkQM8P9F4 The Ultimate Kickstarter Marketing Course - https://course.crowdfundingnerds.com/p/facebook-ads-for-crowdfunding Crowdfunding Nerds Facebook Group - https://www.facebook.com/groups/crowdfundingnerds

Keven reached out to the Crowdfunding Nerds with a questions on how to work out his potential revenue from running a crowdfunding event. 00:01:28 – Keven’s Question 00:05:21 – Thinking Of Average Pledge Value 00:07:36 – How To Increase Income For Your Company 00:11:07 – Funding Goals 00:14:56 – You Need A Crowd To Crowdfund 00:16:08 – Email Conversion Rates 00:22:19 – How Big Must My Email List Be? 00:31:30 – Great Products Don’t Always Sell Well 00:35:57 – Working Out Your Marketing Budget 00:42:51 – Nerd News  Shownotes Kickstarter Success Calculator - https://crowdfundingnerds.com/kickstarter-success-calculator/ Kickstarter Referrals Explained - https://crowdfundingnerds.com/kickstarter-referrals-explained-deep-dive-into-4-tabletop-campaigns-that-funded-successfully/ 7 Critical Mistakes You Need To Avoid When Crowdfunding - https://crowdfundingnerds.com/essentials/ The Virtuous Cycle of Kickstarter Marketing - https://crowdfundingnerds.com/the-virtuous-cycle-of-kickstarter-marketing/ Fund On Day One - https://crowdfundingnerds.com/course Nerd News Items Everette Taylor On Kickstarter - https://fortune.com/2023/03/01/kickstarter-ceo-everette-taylor-inclusion-ai/ BBC Documentary The Century of the Self - https://youtu.be/DnPmg0R1M04 BattleTech: Mercenaries - https://www.kickstarter.com/projects/cgl/battletech-mercenaries Tabletop Analytics - https://www.tabletopanalytics.com/

The Crowdfunding Nerds are joined by Dina of Dina Said So Studio to talk about how understanding tabletop games can make you better at marketing! 00:01:39 - How Did You Get Into Marketing? 00:09:58 – Dina’s Game Design Experience 00:14:05 – What Services Do You Offer? 00:17:57 – Organic Social Media Tips 00:24:42 – Understanding What Social Media Platforms Are Trying To Do 00:30:11 – Marketing As Role-playing 00:33:29 – Most Valuable Results of Marketing 00:37:21 – Troubleshooting Failed Campaigns 00:43:57 – Training People For Launch Day 00:48:51 - Neuro-Linguistic Programming For Marketing? Kagan Productions - https://www.kaganproductions.com/ Instagram Marketing: How Kristen Made 7 Figures On Instagram Via Hairstyling! - https://crowdfundingnerds.com/episode59/ The Virtuous Cycle of Kickstarter Marketing - https://crowdfundingnerds.com/the-virtuous-cycle-of-kickstarter-marketing/ 4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5/ Dina Said So Studio - https://dinasaidsostudio.com/

Hersh Glueck joins the Crowdfunding Nerds in part 2 to discuss tabletop manufacturing.   00:00:34 – Get Multiple Manufacturing Quotes 00:03:10 – Manufacturers Can Miss Quote You 00:04:57 – Understanding Price Differences In Chinese Manufacturing Because Of Location 00:08:22 – Disadvantages Of Prototyping (Color Mismatch) 00:28:10 - Optimizing Box Sizes 00:30:19 – First Quantities 00:36:55 – The Advantage of Running Out Of Stock 00:39:46 – Design Your Game Around Manufacturing 00:43:13 – Big & Small Publishers Have The Same Manufacturing Challenges   Shownotes   Part 1 - https://crowdfundingnerds.com/episode118/  Hero Time Manufacturing - https://www.herotime1.com/crowdfunding/ The Game Crafter - https://www.thegamecrafter.com/  How To Set Up Your Board Game Artwork For Print - https://www.youtube.com/playlist?list=PLCS1rWvDVjF44CLfYSvnn4kwmdWQstoD7 Crowdfunding Nerds Course - https://course.crowdfundingnerds.com/p/facebook-ads-for-crowdfunding Hero Time University - https://www.herotime1.com/herotime-university/  

The Crowdfunding Nerds sit down with manufacturing expert, Hersh Glueck of Hero Time to discuss all things tabletop manufacturing! 00:00:46 – Hero Time? 00:02:41 – Who Is Hersh Glueck? 00:05:07 - Understanding Chine’s Cultural Differences & Navigating The Language Barrier 00:15:23 – Chinese Manufacturing Working Conditions 00:22:51 – How China Optimises Manufacturing Processes 00:26:17 – Production Prices Vs Efficiency 00:29:20 – Ask For Wastage Sheets 00:31:33 – Going To Manufacturing With Your MSRP In Mind 00:36:11 – Manufacturers Can Match Any Price (At The Cost Of Quality) 00:40:29 – Advantages Of Single Manufacturing And Distribution Solution Shownotes Hero Time Manufacturing - herotime1.com

Ashton of Shelfside fame joins the Crowdfunding Nerds to talk about reaching out to Board Game influencers. 00:00:34 – Is Ashton Related To Daniel? 00:03:58 – Objective Reviews? 00:12:53 – Shelfside’s Minimum Plays 00:13:36 – #1 You Need A Professionally Crafted Rulebook 00:15:43 - #2 Communicate Your Game’s Playtime For NEW Players 00:16:25 – Media Kit? 00:18:03 - #3 Offer To Teach Your Game On Tabletop Simulator 00:19:17 – You Need At Least One Review Out Before Your Launch 00:22:04 – Entertainment As Marketing 00:26:45 - #4 Frame Your Game In An Exciting Way 00:28:53 - #5 List The Number Of Times Your Game Has Been Playtested 00:29:51 - #6 Include Links In Your Email For More Information 00:31:26 - #7 Mention The Specific Part Of Your Game You Want Reviewed (Solo, Campaign, etc.) 00:35:00 - #8 Leverage Your Game’s Re-playability 00:39:20 – Advantages Of Written Board Game Reviews Shelfside's YouTube Channel - https://www.youtube.com/@Shelfside Shelfside’s Patreon - https://www.patreon.com/shelfside Radlands Shelfside Review - https://youtu.be/oFQRH3vj6x4 Shelfside Podcast - https://www.shelfside.co/podcast Get A Shelfside Review - https://www.shelfside.co/reviews Fund Day One! - Crowdfunding Nerds Course - https://crowdfundingnerds.com/course

The Crowdfunding Nerds discuss the latest Kickstarter update that has announced a partnership between Jellop and Kicktraq. They also dive into post-campaign strategy and how not to be pwned by Amazon. 00:01:29 – Tabletop News Video Production 00:03:37 – Kickstarter All-In-One Solution Update 00:09:57 – Differences In Marketing Agencies 00:24:13 – The Importance Of Owning Your Client List 00:24:59 – How To Stop Amazon Crushing Your Post-Campaign Sales Shownotes Tabletop News Announcement - https://comicbook.com/gaming/news/tabletop-news-show-youtube-becca-scott-two-kings-entertainment/ Tabletop News Kickstarter - https://www.kickstarter.com/projects/watchtabletop/tabletopnews How To Run A Successful Tabletop Business With Chris Birch Of Modiphius Entertainment - https://crowdfundingnerds.com/episode50/ Kickstarter Update Conversation On Facebook - https://www.facebook.com/photo/?fbid=8791163380924809&set=gm.901740851094364&idorvanity=383263609608760

The Crowdfunding Nerds discuss alternative advertising methods outside Facebook ads. Do Reddit Ads hold up against the many options out there?   00:00:43 – Alternative band? 00:02:26 – Andrew Meets A Reddit Ad Rep 00:05:54 – Reddit Culture 00:11:14 – How To Know If Ads Work Without Paying For Them 00:13:45 – How Much To Pay Reddit Before You Start To See Results 00:14:43 – Crafting Reddit Ads 00:19:12 – Reddit Can Be Frustrating 00:22:21 – What You Should Post On Reddit 00:26:52 – Reddit Has An Audience That Can’t Be Found Elsewhere? 00:29:33 – Google Loves Reddit 00:31:37 – How To Find Influencers 00:38:50 – Bing Ads Can Work 00:45:02 – Understanding Long Term Strategy For Your Business   Shownotes The SIDH – Shake That Bagpipe - https://youtu.be/R2SIzfZwLLo   How to properly market on Reddit (and get over a million views) - https://pegasusgames.medium.com/how-to-properly-market-on-reddit-and-get-over-a-million-views-94b582bd9792   Crowdfunding Nerds Facebook Group - https://www.facebook.com/groups/crowdfundingnerds   Crowdfunding Nerds Course - https://crowdfundingnerds.com/course

The Crowdfunding Nerds talk about how developments in AI could impact the Crowdfunding space. Buckle up because everything from SEO, idea generation, image creation and content moderation is covered. It’s about to get nerdy. 00:00:50 - Super Nintendo World 00:08:52 – Gamefound Updates 00:13:26 – Transitioning From Kickstarter To Gamefound 00:15:34 – AI Search - Bing Search & ChatGPT 00:22:23 – Is SEO Dead? 00:30:56 – AI Art, Oh Boy 00:35:07 – Copyright & Music 00:39:35 – Kickstarter On AI Art 00:47:51 – AI Identity Theft 00:50:04 – AI Content Moderation Shownotes Super Nintendo World - https://www.universalstudioshollywood.com/web/en/us/things-to-do/lands/super-nintendo-world  Gamefound Update - https://gamefound.com/blog/post/creators-digest-late-pledge-and-pledge-manager-gamefound-currency-conversion Gamefound Currency Conversion - https://help.gamefound.com/article/269-gamefound-currency-conversion Microsoft’s ChatGPT-powered Bing is open for everyone to try starting today - https://www.theverge.com/2023/2/7/23589587/microsoft-chatgpt-bing-ai-event-preview New Bing - https://www.bing.com/new Microsoft’s Bing is an emotionally manipulative liar, and people love it - https://www.theverge.com/2023/2/15/23599072/microsoft-ai-bing-personality-conversations-spy-employees-webcams WHY?! Why was I programmed to feel pain? - https://youtu.be/nQ-ggzfdsMs Google Sets The Record Straight: AI Content In Search Results - https://www.searchenginejournal.com/google-ai-content-in-search-results/478889/ Deviant Art TOS - https://www.deviantart.com/about/policy/service/ Facebook TOS - https://www.facebook.com/terms Aaron Swartz keynote - "How we stopped SOPA" - https://youtu.be/Fgh2dFngFsg Kickstarter on AI-Generated Art - https://updates.kickstarter.com/ai-current-thinking/ YouTube Music Copyright Abuse - https://www.youtube.com/watch?v=JwG0bQ7WC3c Here’s How Freddie Mercury Reacted After Hearing ‘Ice Ice Baby’- https://ultimateclassicrock.com/freddie-mercury-ice-ice-baby/ Crowdfunding Nerds Facebook Community - https://www.facebook.com/groups/383263609608760/ AI Image Generator - https://www.shutterstock.com/generate

Jamey Stegmaier of Stonemaier Games joins the Crowdfunding Nerds to discuss the most effective methods of communication for growing communities online. 00:02:15 - Jamey’s Target Market 00:08:26 – Best Social Social Media Platforms For Growing 00:12:04 – When To Tell Your Community About A New Product 00:14:28 – How Jamey’s Blog Was Started 00:16:31 – How To Grow A Community Today 00:22:23 – Why Jamey Dumped Twitter 00:25:48 – The Intent Of Communications 00:29:00 – Expeditions Is The Sequel To Scythe 00:30:24 – D&D OGL Update 00:35:24 – Additional Advertising Channels Spreadsheet 00:41:20 – IGN Does Board Game Reviews Shownotes Genius Games - https://www.geniusgames.org/ Fake Influencer Video - https://youtu.be/FRClNMC_z-s Feedly - https://feedly.com/ Thunderbird - https://www.thunderbird.net/ Pre-Order Expeditions - https://stonemaiergames.com/games/expeditions/ PCGamer On OGL - https://www.pcgamer.com/dungeons-and-dragons-has-walked-back-its-huge-ogl-mistake-but-the-damage-is-already-done/ IGN Tabletop Coverage - https://www.ign.com/games/tabletop Crowdfunding Nerds Course - https://course.crowdfundingnerds.com/p/facebook-ads-for-crowdfunding Use discount code: SPREADSHEET for 65% off the Crowdfunding Nerds Marketing Course! Only available to our podcast listeners until the end of February.

The Crowdfunding Nerds discuss a community questions about research and development. 00:03:44 – Sean’s Spreadsheet 00:07:59 – Episode Topic Starts 00:09:34 - Understand The Current Market 00:11:43 - Learn To Iterate Quickly 00:14:11 - See What's Trending Online 00:16:38 - Do In-Person Playtesting 00:20:22 - Must Be Fun 00:23:31 - Set A Trend 00:27:07 - Don't Flinch From Failure 00:28:50 - Don't Simply Copy What Large Developers Are Doing 00:34:36 - Does Your Game Have Die Hard Fans? 00:38:32 - Qualify Your Leads 00:40:48 - The Cover of Your Game Must Capture An Experience 00:45:34 - You Need Passion And Experience Facebook Post Topic - https://www.facebook.com/groups/crowdfundingnerds/posts/879414746660308/ Gabe Newell on game development - https://youtu.be/Pl80LvMsnfo?t=669 The Virtuous Cycle of Kickstarter Marketing - https://crowdfundingnerds.com/the-virtuous-cycle-of-kickstarter-marketing/  Google Trends - https://trends.google.com/trends/ OpenGOAL Project - https://opengoal.dev/ CFN Course - https://course.crowdfundingnerds.com/p/facebook-ads-for-crowdfunding 

The Crowdfunding Nerds sit down with Chris Birch of Modiphius Entertainment to talk about the Open Gaming License controversy, the 2d20 World Builders Program and how to stand out in the marketplace as a TTRPG developer. 00:01:56 – Gaming Retirement Homes? 00:05:41 – Wizards of The Coast Open Gaming License 00:14:44 – Why Did Modiphius Create The 2d20 TTRPG System 00:20:59 – 2d20 World Builders 00:28:50 – Old School Blizzard 00:31:27 – Dealing With Licenses 00:36:57 – Without GMs TTRPGs Are Dead 00:46:10 – Thinking About Your USP Shownotes Skyrim Adventure Board Game - https://www.modiphius.net/products/the-elder-scrolls-skyrim-adventure-board-game-core-game Paizo Announces System-Neutral Open RPG License - https://paizo.com/community/blog/v5748dyo6si7v 2d20 World Builders Program - https://www.modiphius.net/pages/2d20worldbuilders OGL Change of Heart - https://www.polygon.com/23574677/dungeons-dragons-dnd-ogl-canceled-wizards-fans-win Mutant: Year Zero - https://www.modiphius.net/products/mutant-year-zero-corebook-map D&D Beyond - https://www.dndbeyond.com/

The Crowdfunding Nerds seek to help you think critically about your game development by pondering 5 dangerous assumptions that can kill your crowdfunding campaign before you even launch.   Shownotes 00:04:36 – Open Gaming Licence 00:11:04 – Facebook’s Everyone Tag 00:20:45 – Dangerous Assumption Overview 00:21:17 – Failing Before You Begin 00:23:54 – Assumption #1 “People Want This” 00:30:59 – Assumption #1.5 “I Can Do This” 00:36:36 – Assumption #2 “Tons of People Want This” 00:41:46 – Assumption #3 “I Know My Target Market” 00:44:28 – Assumption #4 “I Know Why People Think This Is Awesome” 00:49:23 – Assumption #5 “People Want An Expansion To This”   Skyrim Board Game - https://www.modiphius.net/pages/skyrim-the-adventure-game Modiphius 2d20 World Builders - https://www.modiphius.net/pages/2d20worldbuilders An Update on the Open Game License (OGL) - https://www.dndbeyond.com/posts/1423-an-update-on-the-open-game-license-ogl  Sankwalkers - https://www.kickstarter.com/projects/goblinzstudio/sandwalkers-a-roguelike-turn-based-exploration-game Gabe Barrett’s Playtesting Tips - https://www.youtube.com/watch?v=strkQM8P9F4 Crowdfunding Nerds Kickstarter Course - https://course.crowdfundingnerds.com/p/facebook-ads-for-crowdfunding

The Crowdfunding Nerds discuss why gamers backed Deliverance on Kickstarter from a recent question and answer. You will be able to leverage these reasons for your own Kickstater or Gamefound campaigns! 00:08:34 – Should You Reply To Every Comment On Every Platform? 00:10:47 – I Want This To Be In The World / I Helped Made It Possible 00:13:36 - Won’t Be Made Otherwise 00:15:15 – Having A Say In The Design & Development Process 00:17:05 – Make Fans Feel Special 00:20:21 – The Crowdfunding “Loot Box” Effect 00:22:23 – Better Value In Components (Not Gameplay) 00:27:04 – Get The Product Before Anyone Else 00:30:25 – Andrew’s Reasons For Backing Kickstarters 00:37:25 – The Most Common Reasons Shownotes Andrew’s Kickstarter Update - https://www.kickstarter.com/projects/lowenhigh/deliverance-board-game/posts/3678070 Crowdfunding Nerds Marketing Course (65% Discount: PODCAST2023) - https://course.crowdfundingnerds.com/p/facebook-ads-for-crowdfunding

Want to write a Kickstarter update for your board game but don’t know where to begin? Well the Crowdfunding Nerds give some needed tips on project updates. 00:01:30 – Banned Facebook Ads Account Update 00:02:51 – Meta Quest 2 Review 00:06:54 – Andrew’s Fancy Cars 00:12:45 – How To Prepare To Write A Kickstarter Update 00:14:49 – Kickstarter Update Template 00:18:59 – Keep It Personal 00:24:59 – Centralising Your Updates 00:34:05 – Expect Trolls Deliverance Kickstarter Update Example - https://www.kickstarter.com/projects/lowenhigh/deliverance-board-game/posts/3678070 Dice Throne - https://shop.dicethrone.com/ Larp Video - https://fb.watch/hYfrTCnM_v/ Crowdfunding Nerds Community - https://www.facebook.com/groups/383263609608760

The Crowdfunding Nerds discuss strategies that will help you become a better marketer based on their own experience, and why being good at marketing matters! 00:00:36 – Washington Post Article 00:03:30 – Focus On The Theme Of Your Game 00:06:25 – Gamefound Updates 00:14:06 – Meta Quest 2 Facebook Ad Account Issue 00:18:48 – Take The Time To Learn 00:22:32 – Get A Book On Logic 00:30:47 – Practice What You Are Learning 00:36:39 – Understand Propaganda 00:45:38 – Caring About People Washington Post Article - https://www.washingtonpost.com/business/2022/12/24/board-game-popularity/ Gamefound Update - https://gamefound.com/blog/post/communication-management-vat-reverse-charge-and-more Introduction to Logic - https://www.amazon.com/Introduction-Logic-Irving-M-Copi/dp/1292024828 Propaganda - https://www.amazon.com/Propaganda-Edward-Bernays/dp/0970312598 This Is Marketing: You Can't Be Seen Until You Learn to See - https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830 Interviewing A Sales Master: Dan Boe - https://crowdfundingnerds.com/episode61/ Interviewing A Sales Master: Dan Boe Part 2- https://crowdfundingnerds.com/episode62/ Share Your Marketing Tips - https://www.facebook.com/groups/crowdfundingnerds

The Crowdfunding Nerds are joined by Galen McCown of Galen’s Games to talk about troubleshooting the mid-campaign slump of Super Snipers. 00:00:59 – Important Updates From Gamefound 00:05:45 – Altruistic Pledge Levels? 00:09:35 – Troubleshooting The Mid-Campaign Slump 00:17:26 - Honest Kickstarter Case Study 00:35:27 – Galen’s Changes To Future Campaigns 00:50:38 – Building Good Will Gamefound Update - https://gamefound.com/blog/post/introducing-installments-on-gamefound-celebrating-1000-projects Andrew’s Prediction Came True (28:47) - https://crowdfundingnerds.com/episode52/ Super Snipers - https://super-snipers.backerkit.com/hosted_preorders Galen’s Blog / Case Study - https://www.galensgames.com/blog/thoughts-from-a-first-time-self-publisher-3-months-from-the-kickstarter-prologue Gabe Barrett’s Marketing Book - https://gamenightoutfitters.com/collections/game-design/products/board-game-kickstarter-advice-pdf Jamey Stegmaier’s Book - https://www.amazon.com/gp/product/1626564086 Fake Influencer Video - https://youtu.be/FRClNMC_z-s Let’s Talk Zombicide With Ross Thompson - https://crowdfundingnerds.com/episode102/ Galen’s Blog: "What Would I Do Differently?" - https://www.galensgames.com/blog/thoughts-from-a-first-time-self-publisher-part-20-lessons-part-3 Galen’s Games - https://linktr.ee/galensgamedesigns

Andrew Lowen describes a mistake he made with stretch goals on the last day of his Kickstarter campaign. The Crowdfunding Nerds talk about obligations to delivering to backers, even when it hurts! 00:01:38 – Kickstarter Update: Easy Ship & Referral Links 00:07:03 – Andrew’s Stretch Goal Mistake 00:14:17 – Be Careful Making Promises 00:15:34 – Thinking About Retail 00:19:24 – Selling Shirts Through Kickstarter 00:23:27 – When You Should Launch In December 00:25:00 – Think Through Stretch Goals Before Launching 00:26:52 – How Does Your Community Perceive Your Decisions? 00:37:58 – Sometimes It’s Ok To Lose Money Shownotes Kickstarter & Easy Ship - https://updates.kickstarter.com/were-partnering-with-easyship-to-make-shipping-less-of-a-headache/ Kickstarter Pre-Launch Referral Links - https://updates.kickstarter.com/new-tools-to-help-creators-market-their-projects/

The crowdfunding nerds discuss their 2023 predictions on economics, manufacturing and board game demand. 00:01:13 – Facebook Bands Ad Accounts For Personal Posts 00:05:35 – Andrews Social Media Philosophy 00:08:58: - Facebook’s Ad Model Vs YouTube’s Ad Model 00:10:23 – Why Sean Uses RSS 00:15:20 – China’s COVID-19 Restrictions Impacting The Board Game Industry 00:18:41 – Andrew’s Prediction #1 – Manufacturing Is Going To Stay In China 00:25:02 – Richard’s Prediction #1 – Increased Costs For National US Postage 00:27:57 – Sean’s Prediction #1 – Big Video Game IPs Are Going To Bring More Board Gamers To The Hobby 00:32:53 - Sean’s Prediction #1 – Global Economic Crash / Fiat Replaced With New System 00:39:18 – Richard’s Prediction #2 – Manufacturing Costs Will Go Up & Backers Will Go Down 00:46:13 – Andrew’s Prediction #2 – FOMO Will Be Less Applicable To Larger IPs 00:50:30 - Andrew’s Prediction #3 – Kickstarter Is Going To Lose Traffic To Backerkit & Gamefound Shownotes Facebook Ad Restrictions Document - https://www.facebook.com/business/help/975570072950669?id=434838534925385 Twitter Files: Secret Blacklists - https://twitter.com/bariweiss/status/1601007575633305600 Being Intentional About Sharing Politics On Social Media With Ross Thompson - https://crowdfundingnerds.com/episode102/ Effective Altruism - https://www.effectivealtruism.org/ Brave News With RSS - https://brave.com/brave-news/  Feeder RSS Browser Extension - https://feeder.co/ Thunderbird - https://www.thunderbird.net/en-US/ Homeworld: Fleet Command Board Game - https://www.modiphius.net/pages/homeworld-fleet-command Sandwalkers Kickstarter - https://www.kickstarter.com/projects/goblinzstudio/sandwalkers-a-roguelike-turn-based-exploration-game Hallow Knight Kickstarter - https://www.kickstarter.com/projects/11662585/hollow-knight Steam Wishlist Breakdown - https://www.gamesindustry.biz/a-game-developer-guide-to-steam-wishlists

The Crowdfunding Nerds review last years predictions and discuss the developments and trends of the board game industry in 2022. 00:04:02 – Reviewing Rick's First 2022 Prediction 00:07:31 – Reviewing The Elden Ring Kickstarter Campaign 00:21:27 – Reviewing Rick's Second 2022 Prediction 00:23:58 – Reviewing Andrew's First 2022 Prediction 00:30:19 - Reviewing Andrew's Second 2022 Prediction 00:36:07 – Reviewing Andrew’s Third 2022 Prediction 00:46:51 - Reviewing Sean’s Only 2022 Prediction Shownotes Gabe Barrett’s YouTube - https://www.youtube.com/@gabebarrett 2022 Crowdfunding Predictions & Forecasts For Tabletop Marketing - https://crowdfundingnerds.com/episode52/ Elden Ring The Board Game - https://www.kickstarter.com/projects/steamforged/elden-ring-the-board-game Summer Vacation Spend Up 91% - https://www.travelagentcentral.com/your-business/stats-summer-vacation-spend-91-percent-over-pre-covid-levels

The Crowdfunding Nerds continue their discussion with Ross Thompson on marketing big games while diving into the Zombicide Kickstarter campaign. 00:00:44 – Pricing Big Games 00:06:48 – What Steamforged Games Does With Their Kickstarter Campaigns 00:11:25 – Focus On The Experience of Big Games 00:14:41 – The Need For A Schedule 00:18:37 – Being Intentional With Social Media Feed Scrolling 00:20:57 – Being Intentional About Sharing Politics On Social Media 00:33:30 - Kickstarter Comment Moderation 00:38:58 – The Zombicide Kickstarter Launch & Stretch Goals 00:51:18 – Ross Thompson’s Marketing Advice For Today 01:00:24 – Super Cool Marketing Lessons? Elden Ring: The Board Game - https://www.kickstarter.com/projects/steamforged/elden-ring-the-board-game Resident Evil™: The Board Game - https://www.kickstarter.com/projects/steamforged/resident-evil-board-game/ Adventures & Academia: First Class - https://www.kickstarter.com/projects/russrmc/adventures-and-academia-first-class RuneScape Kingdoms: Shadow of Elvarg - https://www.kickstarter.com/projects/steamforged/runescape-board-game Epic Encounters: Local Legends - https://www.kickstarter.com/projects/steamforged/local-legends-1 Rivet Wars: Reloaded - https://www.kickstarter.com/projects/steamforged/rivet-wars-reloaded Godtear - https://www.kickstarter.com/projects/steamforged/godtearElden Ring Press Event - https://steamforged.com/en-gb/blogs/brands/what-went-on-at-the-elden-ring-the-board-game-press-event Amy Hennig On Gaming Experiences - https://youtu.be/caURIb9cOIg?t=4505 Facebook News Feed Eradicator Browser Extension - https://chrome.google.com/webstore/detail/news-feed-eradicator/ Warhammer Moderation - https://www.warhammer-community.com/2021/11/19/the-imperium-is-driven-by-hate-warhammer-is-not/ Jamey Stegmaier Quits Twitter - https://stonemaiergames.com/why-i-quit-twitter-its-not-you-its-me/ Kickstarter Comment Moderation Update - https://www.kickstarter.com/blog/improving-comment-moderationpart-of-our-commitment-to-keeping-0 Zombicide - https://www.kickstarter.com/projects/cmon/zombicide Ogre Designer's Edition - https://www.kickstarter.com/projects/sjgames/ogre-designers-edition TGN - https://www.tabletopgamingnews.com/  Beast of War - https://www.beastsofwar.com/ ICv2 - https://icv2.com/ Bell of Lost Souls - https://www.belloflostsouls.net/ Dropfleet Commander - https://www.kickstarter.com/projects/hawkwargames/dropfleet-commander Polygon - https://www.polygon.com/ io9 - https://gizmodo.com/io9 Mojo Nation - https://mojo-nation.com/about-mojo/ Tabletop Game Jobs - https://www.facebook.com/groups/TabletopJobs Ross Thompson LinkedIn - https://www.linkedin.com/in/ross-thompson-52a0b844/

Ross Thompson joins the Crowdfunding Nerds to chop marketing big board games. 00:03:18 - Who is Ross Thompson 00:14:58 – Getting More People Into The Hobby 00:22:32 – Integrating Apps With Board Games 00:28:09 – When Is A Big Board Game Too Big? 00:34:30 – What makes A Big Game? 00:40:33 – Is Magic The Gathering A Big Game? Miskatonic School for Girls - https://www.kickstarter.com/projects/1225737959/miskatonic-school-for-girls-deck-building-game Zombicide - https://www.kickstarter.com/projects/cmon/zombicide Iron Maiden Zombicide - https://cmon.com/pre-orders/iron-maiden Ninja Division - https://ninjadivision.com/ Super Dungeon Explore - https://www.kickstarter.com/projects/sodapopminiatures/super-dungeon-explore-legends IDW Publishing - https://www.idwpublishing.com/ Steamforged Games - https://steamforged.com/en-gb Ex-illis - https://boardgamegeek.com/boardgame/47475/ex-illis Heroes of Might & Magic III The Board Game - https://www.kickstarter.com/projects/archonstudio/homm3boardgame Kingdom Death: Monster - https://www.kickstarter.com/projects/poots/kingdom-death-monster Heroscape Board Game - https://hasbropulse.com/collections/haslab/products/heroscape-age-of-annihilation-vanguard-edition

In this special 100 episode celebration the Crowdfunding Nerds discuss the top 5 game changer moments since launching the podcast. The episode also includes a bonus episode where we talk about random things we love. 00:02:18 – Nerds News + Kickstarter Pixel Update 00:07:46 – How Many People Did Kickstarter Bring In For Deliverance? 00:11:44 – The 5 Most Mind Blowing Things From Crowdfunding Nerds That Will Bring You To The Next Level & Transform Your Life 00:13:08 – Game Changer #1 - Landing Page & Ads 00:15:13 - Game Changer #2 – Using Landing Pages On Live Kickstarter Projects 00:18:51 - Game Changer #3 – Backer Kit Referral Codes 00:24:50 - Game Changer #4 – Surveying Your Audience 00:25:34 – Game Changer #5 – Redundancy Shownotes  The Last of Us: Escape the Dark - https://www.kickstarter.com/projects/themeborne/the-last-of-us-escape-the-dark Kickstarter Facebook Pixel Update - https://updates.kickstarter.com/new-tools-to-help-creators-market-their-projects/ Snap Ships Tactics - https://ks.snapshipstactics.com/ Fractured Veil - https://www.kickstarter.com/projects/paddlecreekgames/fractured-veil-a-survival-and-base-building-multiplayer Backerkit Referral Links & Widgets - https://crowdfundingnerds.com/episode90/ Surveying Your Community – Why & How You Should Do It - https://crowdfundingnerds.com/episode99/ 5 Profitable Things You Can Do During Your Kickstarter Mid-Campaign Slump - https://crowdfundingnerds.com/episode29/ Escape From Stalingrad Z - https://gamefound.com/projects/rayboxgames/escape-from-sttalingrad-z#/section/project-overview Dofus MMORPG - https://www.dofus.com/en/prehome How To Run A Successful Tabletop Business With Chris Birch Of Modiphius Entertainment - https://crowdfundingnerds.com/episode50/ Discord App Directory - https://discord.com/blog/building-the-future-of-discord 2022 Crowdfunding Predictions & Forecasts - https://crowdfundingnerds.com/episode52/ Skyrim On Gamefound - https://gamefound.com/projects/modiphius/the-elder-scrolls-v-skyrim-the-board-game Crowdfunding Nerds Facebook Group - https://www.facebook.com/groups/crowdfundingnerds

The crowdfunding nerds surveyed the Deliverance Board Game community and share valuable insights and tips to survey your own community. 00:01:39 – Substack Chat 00:05:34 – Facebook Metaverse – Does It Have A Future? 00:16:21 – Why Survey Your Community? 00:18:24 – When To Survey Your Community 00:19:39 – Using Sections In Your Survey 00:23:56 – How To Motivate Fans To Do You Survey 00:29:30 – Why You Should Use Google Forms To Survey 00:30:48 – First Question To Ask 00:35:01 – Have Cheaper Pledge Options 00:37:32 – Ask How People Heard About Your Game 00:44:26 – Ask What They Want To See Next From You 00:50:58 – Ask How Often They Want Updates Shownotes Substack Chat Update - https://on.substack.com/p/chat Ingress Game - https://ingress.com/ Riot Games MMO - https://www.riotgames.com/en/mmo-recruiting Brave Browser RSS feeds - https://brave.com/brave-today-rss/ Google Forms - https://www.google.com/forms/about/ Poem of Buvaisar Saitiev - https://www.youtube.com/watch?v=ZJoccjJ5KYw Deliverance Survey Example - https://forms.gle/yBMPr4WR2nDd77VR8

The Crowdfunding Nerds talk about being positive on purpose, even when things are mostly negative, and how it can aid you in winning favor with your backers! 00:07:08 – Defining Positivity 00:11:49 – Constructive Criticism 00:17:49 – Don’t Feed The Trolls 00:24:11 – Turning Something Negative Into Something Positive 00:30:55 – How A Positive Framing Impacts Your Business 00:35:26 – Balancing Positivity With Authenticity Shownotes Oathsworn: Into The Deepwood (2nd Edition) - https://www.kickstarter.com/projects/shadowborne-games/oathsworn-into-the-deepwood-second-printing/ Zoo Tycoon: The Board Game - https://www.kickstarter.com/projects/marcduer/zoo-tycoon-the-board-game/ Bayonetta Voice Actor Responds To Backlash - https://www.gamespot.com/articles/original-bayonetta-voice-actor-responds-to-backlash-confirms-she-was-offered-15k-for-bayonetta-3/1100-6508548/ Deliverance Ratings - https://boardgamegeek.com/boardgame/273814/deliverance/ratings Pastor Watch - https://nypost.com/2022/08/17/missouri-pastor-berates-congregation-for-not-buying-him-new-watch/

Andrew is back from a convention where he interacted with many super fans. He shares some tips and advice when interacting with fans face to face. 00:00:39 – Monty Python Kickstarter & Launching TTRPG’s Off Known IPs 00:04:28 – Meta Stock (Facebook) Down 60% In A Year 00:08:31 – Sean’s Theory On Marketing 00:10:05 – Richard’s Conspiracy Theory 00:10:52 – Kickstarter’s New CEO, Everette Taylor 00:18:48 – The Goal Of Engaging Fans At Conventions 00:25:06 – Investing In Your Fans 00:27:29 – Ask Questions & Listen 00:29:41 – Tips For Meeting Fans For The First Time 00:33:35 – Motivations Of Small Conventions  00:35:58 – Treat People Like They Matter Shownotes Monty Python's Cocurricular Mediaeval Reenactment Programme - https://www.kickstarter.com/projects/exaltedfuneral/monty-pythons-cocurricular-mediaeval-reenactment-programme Avatar Legends: The Roleplaying Game https://www.kickstarter.com/projects/magpiegames/avatar-legends-the-roleplaying-game Twitch Con 2022 Madness - https://www.dailydot.com/debug/adriana-chechik-breaks-back-twitchcon-ball-pit/ Kickstarter's New CEO, Everette Taylor - https://updates.kickstarter.com/hello/ Kickstarter’s Forward Funds Program - https://updates.kickstarter.com/building-a-more-diverse-creative/

Uh oh ... Andrew is away and someone thought it was a good idea to allow Rick and Sean to do the podcast by themselves! They talk internet privacy, censorship and self-promotion done wrong. 00:01:10 – PayPal Goes Full Dystopian 00:05:30 – Why Big Tech TOS Are Meaningless 00:16:44 – Crowdfunding Nerds Course Overview 00:21:53 – Self-Promotion: The “I” Must Die 00:27:17 - Self-Promotion: Don’t Spam Ma'am 00:32:25 – Self-Promotion: Delete, “Delete If Not Allowed” From Your Life 00:34:40 – Self-Promotion: Meme’s Are Not For Selling 00:37:43 – Self-Promotion: Follow For Follow 00:43:09 – Spaces To Find Organic Traffic 00:45:42 – Richard’s Secret (And Untested) Source Of Organic Traffic PayPal ‘Misinformation’ Article - https://www.nationalreview.com/news/new-paypal-policy-permits-company-to-fine-users-2500-for-misinformation/ When To Spend $10,000 On A Kickstarter Video With Ori Kagan of Kagan Productions - https://crowdfundingnerds.com/episode93/ PayPal Founder, David Marcus Tweet - https://twitter.com/davidmarcus/status/1578795041719750663 Monero - https://www.getmonero.org/ Panquake Social - https://panquake.com/ Zion Social - https://www.zion.fyi/ The Virtuous Cycle of Kickstarter Marketing - https://crowdfundingnerds.com/the-virtuous-cycle-of-kickstarter-marketing/ Hygiene Factors Of Your Kickstarter Campaign - https://crowdfundingnerds.com/episode18/ 4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5/ Crowdfunding Nerds Facebook Community - https://www.facebook.com/groups/crowdfundingnerds Self-Promotion Mistakes: Avoid These Pitfalls For Effective Organic Marketing - https://crowdfundingnerds.com/self-promotion-mistakes-to-avoid/ How to properly market on Reddit (and get over a million views) - https://pegasusgames.medium.com/how-to-properly-market-on-reddit-and-get-over-a-million-views-94b582bd9792 Odysee - https://odysee.com/$/invite/@Crowdfundingnerds Mailerlite - https://www.mailerlite.com/

The Crowdfunding Nerds interview Max Dennis of Millian Games to discuss his campaign Sauria: The Dinosaur Park Survival Game, while navigating a product that includes many references to a larger Intellectual property. 00:10:11 – How Sauria Came To Be 00:13:22 – Being Careful Not To Step On A Large IPs Toes 00:16:11 – Capturing The Feeling of The IP 00:17:43 – How To Get People To Buy Into Your Idea 00:21:52 – Involving Your Backers In The Process 00:27:57 – The Impact of Tabletop Simulator On A Campaign 00:29:08 – Max’s Regrets – Fiver & Upwork 00:29:08 – Thinking of Expansions After A Successful Kickstarter 00:38:46 – Opportunities That Can Open Up After A Kickstarter Campaign 00:49:11 – Examples Of IP References 00:56:28 – Mall Cop Backers Shownotes 5 Profitable Things You Can Do During Your Kickstarter Mid-Campaign Slump - https://crowdfundingnerds.com/episode29/ Hero Time Manufacturing - https://www.herotime1.com/ Sauria - https://www.kickstarter.com/projects/milliangames/sauria-the-dinosaur-park-survival-game Sauria Kicktraq - https://www.kicktraq.com/projects/milliangames/sauria-the-dinosaur-park-survival-game/#chart-daily How To Make An Awesome Kickstarter Video w/ David Diaz - https://crowdfundingnerds.com/episode67/ When To Spend $10,000 On A Kickstarter Video With Ori Kagan of Kagan Productions - https://crowdfundingnerds.com/episode93/ Upper Deck - https://upperdeckstore.com/games/legendary.html Temtem - https://store.steampowered.com/app/745920/Temtem/ Croc Gloves Cease & Desist - https://www.reddit.com/r/pics/comments/co6h3d/i_got_a_cease_and_desist_for_making_the_crocs/ Millian Games - https://milliangames.com/ Sauria Survivors Facebook Group - https://www.facebook.com/groups/1574880479570531

The Corwdfunding Nerds are joined by Willem Delventhal of the Indie Game Academy to discuss video game marketing and the benefits of publicly pitching your game to peers, with a pit stop into how to swoon Facebook. 00:01:08 - Facebook Ad Account Restrictions 00:05:39 – Sean’s Heart-warming Message To Meta 00:07:45 – Advantages of Running Ads Through An Agency 00:11:26 – Buy An Oculus If Your Account Is Restricted 00:16:37 – Who Is Willem Delventhal 00:20:46 – The Advantage of Publicly Pitching Your Game Idea 00:27:22 – The Power of Gamification 00:40:42 – How To Stand Out In A Crowded Market 00:46:24 – Willem’s Advice On Publishing Video Games Shownotes Indie Game Academy - https://indiegameacademy.com/ Together Labs - https://togetherlabs.com/ Delve Bros - https://www.delvebros.com/ Guy Kawasaki  - https://www.gravitasinv.com/reading-book/art-start-2-0-guy-kawasaki/Gather - https://www.gather.town/ Mew and Me App - https://play.google.com/store/apps/details?id=mam.mewandme.mewandme&hl=en_US&gl=US Taelmoor - https://tlm.gg/ How do you crowdfund your video game? - https://www.youtube.com/watch?v=3oNe2dJgFY8 Willem on LinkedIn - https://www.linkedin.com/in/ifyouwillem/ IGA Lunch Hour Podcast - https://podcasts.apple.com/us/podcast/iga-lunch-hour/id1597786388

The Crowdfunding Nerds are joined by Ori Kagan to discuss Kickstarter video production, and when it makes sense to spend $10,000 on a Kickstarter video. 00:00:47 – Why Invest In A Video If The Return Cannot Be Calculated? 00:07:19 – Facebook Ad Tip 00:12:37 – What Influences Conversion Rates? 00:22:04 – The Importance Of Your Kickstarter Story 00:24:12 – Not All Marketing Efforts Have The Same Goal 00:26:20 – Kickstarter Video Game Videos? 00:28:23 – How To Write A Good Script For Your Kickstarter Video 00:32:06 – Use Your Marketing Budget To Find & Excite Your Most Loyal Fans Shownotes Kickstarter Videos On A Budget With Ori Kagan (Kagan Productions) - https://crowdfundingnerds.com/episode91/ Hygiene Factors Of Your Kickstarter Campaign - https://crowdfundingnerds.com/episode18/ Dawn of Ulos – https://www.kickstarter.com/projects/thunderworks/dawn-of-ulos?ref=ebku4t Board Game Blender Kit – https://kaganproductionsstore.myshopify.com/discount/CROWDFUNDINGNERDS?redirect=%2Fproducts%2Fboard-game-blender-kit-fix 10% Board Game Blender Kit Discount Code: CROWDFUNDINGNERDS

Kirk Dennison explains tips for shipping and fulfilment in the US, EU and Australia. He also covers some very important changes to German imports you need to know about! 00:01:00 – Shipping Prices Have Dropped Slightly 00:02:09 – Introducing Kirk Dennison 00:14:47 – How To Come Up With Shipping Estimates 00:32:07 – Account For Unforeseen Expenses 00:33:29 – Use Freightos To Compare Prices 00:37:52 – Shipping To Germany Just Got More Complicated 00:46:16 – Accounting Vs Import Functions For The EU 00:49:06 – Minimum Order Volume To Make EU Sales Worthwhile 00:55:42 – Shipping To Australia 00:58:13 – EU Manufacturing Cheaper? 00:59:47 – Don’t Use Freightos For EU Imports Shownotes Dawn of Ulos - https://www.kickstarter.com/projects/thunderworks/dawn-of-ulos?ref=ebku4t Thunderworks Games - https://www.thunderworksgames.com/ Freightos - http://freightos.com/ Arc Logistics - https://arc-logistics.com/ Arc Global Logistics - https://www.arcglobal.us/ Spiral Galaxy - https://www.spiralgalaxygames.co.uk/ ShipQuest / GamesQuest - https://www.gamesquest.co.uk/apps/wpdapp VFI Asia Board Game Fulfilment - https://vfi.asia/

Don’t have the budget for a professional Kickstarter video? Not to fear! Ori of Kagan Productions joins the Crowdfunding Nerds to give you 3 solid tips to creating videos for your Kickstarter on a budget! 00:00:43 – How Ori Got Into Video Production 00:07:50 – Tip #1 Shoot Your Own Video 00:14:15 – Kickstarter Videos & Backer Expectations 00:20:59 – Tip #2 Call A Friend 00:26:32 – The Importance Of Story In Your Kickstarter Video 00:27:10 – Greatest Game Trailers Of All Time 00:29:50 – Don’t Skimp On Audio 00:39:00 – Tip #3 Use The Board Game Blender Kit Shownotes Facebook Ori Kagan - https://www.facebook.com/orikagan Kagan Productions - https://www.facebook.com/KaganProductions Website - https://kaganproductions.com Kagan Productions Youtube - https://www.youtube.com/channel/UCNcUdBkSwQoAT88bYKGcgUQ Kagan Productions Instgram - https://www.instagram.com/kaganproductions/ How To Make An Awesome Kickstarter Video w/ David Diaz - https://crowdfundingnerds.com/episode67/ George Georgeadis - https://oniro.com/ CoraQuest Video Example - https://www.kickstarter.com/projects/cabbagedan/coraquest Fidget Cube Video Exmple - https://www.kickstarter.com/projects/antsylabs/fidget-cube-a-vinyl-desk-toy What Matters Most To Backers On Your Kickstarter Page With Jeremy Howard - https://crowdfundingnerds.com/episode10/ The Guild Webseries - https://www.youtube.com/c/TheGuild World of Warcraft: Wrath of the Lich King Cinematic Trailer - https://www.youtube.com/watch?v=BCr7y4SLhck Half Life : Opposing Force (Trailer) - https://www.youtube.com/watch?v=ZNZsWm-Ulk4 World of Warcraft: The Burning Crusade Cinematic Trailer - https://www.youtube.com/watch?v=IBHL_-biMrQ Robot Quest Arena - RAP and Kickstarter Video - https://www.youtube.com/watch?v=HIMu0TYtBfQ YouTube Sound Library - https://support.google.com/youtube/answer/3376882 Video Hive - https://videohive.net/ Audio Jungle - https://audiojungle.net/ Board Game Blender Kit - https://kaganproductionsstore.myshopify.com/discount/CROWDFUNDINGNERDS?redirect=%2Fproducts%2Fboard-game-blender-kit-fix 10% Board Game Blender Kit Discount Code: CROWDFUNDINGNERDS

The Crowdfunding Nerds talk about how to delight your community before, during, and after a Kickstarter campaign with real world examples that produced significant results! 00:01:10 – Disney’s New TCG – Lorcana 00:06:26 – The Board Game Binge Podcast 00:08:14 – Backerkit Referral Links & Widgets 00:14:49 – Delighting Backers 00:23:48 – Kickstarter KPI 00:33:08 – How To Involve88 Your Fans In The Process 00:34:37 – How To Grow Your Community From Zero 00:39:35 – Use Volunteers 00:43:48 – Crowdfunding Nerds Kickstarter Course Shownotes Ravensburger’s Disney Lorcana TCG - https://www.polygon.com/tabletop-games/23322262/disney-lorcana-ccg-trading-card-game-announcement-release-date-price Andrew On The Board Game Binge Podcast - https://youtu.be/_sifqphsRP0 Snap Ships Tactics - https://snapshipstactics.backerkit.com/hosted_preorders Backerkit Referral Codes - https://help.backerkit.com/article/655-how-do-track-pre-order-referrals Deliverance Overlay Preorder Backerkit Page - https://deliverancegame.backerkit.com/overlay_preorders?ref=CFN-Pod Kickstarter in Review Part V: How Backers Discovered Our Project - https://www.pineislandgames.com/blog/kickstarter-in-review-part-v-traffic-sources Crowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds

The Crowdfunding Nerds discuss the ideal email open rates that show your community is engaged while sharing tips to improve them. Time Stamps: 00:01:47 – News 1: eBay Buys TCG Player 00:06:26 – News 2: Video Game Kickstarter Untamed Isles Fails To Deliver 00:04:58 – News 3: Digital Ocean Dumps Mailchimp 00:15:51 – Email Marketing Open Rates 00:24:24 – Tips On Email Subject Lines 00:34:21 – The Importance of Email Resends 00:44:01 – Email Consistency & Frequency Shownotes Kickstarter Success Calculator - https://crowdfundingnerds.com/kickstarter-success-calculator/ eBay Buys TCG Player - https://www.prnewswire.com/news-releases/ebay-has-entered-into-an-agreement-to-acquire-tcgplayer-301609889.html Spellfire - https://en.wikipedia.org/wiki/Spellfire Digital Ocean Dumps Mailchimp - https://www.theregister.com/2022/08/16/digital_ocean_dumps_mailchimp/ Untamed Isles - https://www.kickstarter.com/projects/untamedisles/untamed-isles Blood, Sweat, and Pixels - https://www.amazon.co.uk/Blood-Sweat-Pixels-Triumphant-Turbulent 4 Absolutely Essential Things You Need To Know About Sending Board Game Emails - https://crowdfundingnerds.com/episode55/ Interviewing A Sales Master: Dan Boe – Part 1/2 - https://crowdfundingnerds.com/episode61/ Interviewing A Sales Master: Dan Boe – Part 2/2 - https://crowdfundingnerds.com/episode62/

The Crowdfunding Nerds discuss both backer & creator entitlement, including how backers whining might actually be an indicator of emerging market trends! Plus, we discuss helpful and unhelpful attitudes to Crowdfunding, and give tips to rise above discouragement. 00:01:33 – Kickstarter Success Calculator 00:05:05 – Facebook Introduced “@Everyone” Feature 00:07:15 – Blocking Toxic Comments On Kickstarter 00:16:24 – Crowdfunding Creator Entitlement 00:40:07 – Backer Entitlement Shownotes Kickstarter Success Calculator - https://crowdfundingnerds.com/kickstarter-success-calculator/ Crowdfunding Nerds Facebook Community - https://www.facebook.com/groups/crowdfundingnerds Hide Comment Feature On Kickstarter - https://www.kickstarter.com/blog/kickstarter-never-tolerates-abusive-behavior-this-new-feature-0 Marketing Tinyfolks On Steam With Pierre Vandermaesen - https://crowdfundingnerds.com/episode87/

Pierre Vandermaesen, indie game developer of Tinyfolks joins the Crowdfunding Nerds to discuss the challenges of developing and marketing video games for Steam. 00:00:59 – How Sean Discovered Tinyfolks 00:02:27 – Framing Your Game For Marketing Purposes 00:06:55 – Tips On Pricing Games On Steam 00:09:57 – Similarities Between Steam & Kickstarter 00:12:00 - Similarities Between Game Jams & Crowdfunding 00:15:03 – Managing Side Projects 00:19:51 – Discord & Twitch Is The Video Game Community Space 00:25:06 – The Core Principles Of Marketing Anything 00:29:19 – Game Design Branding - Craft Vs Industry 00:40:43 – Challenges To Marketing Tinyfolks On Steam 00:54:42 – Advice For Aspiring Game Designers Tinyfolks - https://store.steampowered.com/app/1909420/Tinyfolks/ Board Games & Twitch With Alex Radcliff - https://crowdfundingnerds.com/episode80/ Delve By Blackwell Games - https://blackwellwriter.itch.io/delve-a-solo-map-drawing-game More Games From Pierre Vandermaesen - https://itch.io/profile/pierre-vandermaesen

Jasper Gardener Burch of Pine Island Games and the tabletop game Nut Hunt joins the Crowdfunding Nerds to discuss Facebook advertising mistakes and the science of correctly pricing your pledges on Kickstarter! 00:01:44 – Facebook Ad Mistakes Breakdown 00:06:20 – Dangers Of Giveaways In Marketing 00:09:00 – Why Email Not Social Media Followers? 00:14:18 – Your Domain Health / Personal Tone In Emails 00:20:30 – How To Get Retail Backers 00:30:29 – How To Price Your Game For Kicstarter 00:43:58- How To Save On Freight 00:47:16 – Pledge Price Perception Shownotes Previous Episode With Jasper - https://crowdfundingnerds.com/episode85/ Kickstarter In Review Blog – https://www.pineislandgames.com/blog Lemlist - https://www.lemlist.com/ 50 Years of Text Games Kickstarter - https://www.kickstarter.com/projects/aaronareed/50-years-of-text-games Crowdfunding Nerds Community – https://www.facebook.com/NerdsCrowdfunding

Jasper Gardener Burch of Pine Island Games and the tabletop game Nut Hunt joins the Crowdfunding Nerds to discuss how to leverage TikTok & Reddit for your pre-Kickstarter marketing. 00:05:18 – Nut Hunt, What Went Well? 00:07:48 – Best Reviewers? 00:13:51 – Promoting Borad Game Reviews On TikTok 00:14:49 – TikTok: How To Get Followers On 00:23:30 – Kickstarter Community Comments Are Important 00:25:40 – Reddit: Organic Marketing Shownotes  Nut Hunt Kickstarter - https://www.kickstarter.com/projects/pineislandgames/nut-hunt Kickstarter In Review Blog - https://www.pineislandgames.com/blog Crowdfunding Nerds Community - https://www.facebook.com/NerdsCrowdfunding

Ben Levy of Strongbox Games joins the Crowdfunding Nerds to discuss co-authoring Mantle of The Keeper and the challenges of running a Kickstarter campaign that has not funded yet. 00:03:26 - Nerd News 00:09:26 – The Benefits of Co-Designing A Board Game 00:20:40 – What To Do If Your Live Kickstarter Is Nearly Funded 00:27:30 – How To Craft Premium Pledges 00:32:03 – The Value of Building Organic Industry Connections 00:35:31 – Dealing With Pledge Cancellations 00:38:00 – Leveraging Your Email List During Your Live Campaign 00:47:26 – Tips On Pricing Your Pledges 00:53:42 – Final Advice Shownotes San Diego Comic-Con - https://www.comic-con.org/ Dungeons & Dragons Honor Among Thieves Trailer - https://youtu.be/IiMinixSXII Angel Studios Vs Disney - https://youtu.be/Q-yZspRxi_k  Mantle of The Keeper Kickstarter - https://www.kickstarter.com/projects/blevy/mantle-of-the-keeper?ref=a8v0gp&utm_source=CFN-lp&utm_medium=MOTK&utm_campaign=Landing-Page  4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5/ Board Game Design Lab - https://boardgamedesignlab.com/ Jamey Stegmaier’s Blog - https://stonemaiergames.com/e-newsletter/blog/ Amy Henning Game Maker’s Notebook Podcast - https://www.youtube.com/watch?v=caURIb9cOIg Galactic Cruise Board Game - https://www.facebook.com/groups/1511281419224920 New Kingdom Gardeners - https://newkingdomgaming.com/ Feuds & Favors Board Game - https://www.facebook.com/groups/239849254632981/ Roll & Die Kickstarter - https://www.kickstarter.com/projects/fundamentalgames/roll-or-die/

Board Game enthusiast and Editor-in-chief of the Babylon Bee, Kyle Mann joins the Crowdfunding Nerds to discuss publishing and self-promotion. 00:02:06 – Finding Your Target Audience 00:07:20 – Working With A Publisher 00:10:35 – Small Publishers Vs Big Publishers 00:13:22 – Pitching To Publishers While Leveraging Your Following 00:16:52 – Personal Brand And Self Promotion With Publishers 00:23:18 – Pros & Cons Of Using A Publisher 00:31:52 – Setting Yourself Deadlines Shownotes Post-Modern Pilgrim's Progress - https://www.amazon.com/Postmodern-Pilgrims-Progress-Allegorical-Tale/ Salem Book Publishing - https://www.regnery.com/custom/salem-books/ Kyle’s Interview With Dr. Strange director  Scott Derrickson - https://babylonbee.libsyn.com/episode-22-scott-derrickson-reveals-that-he-cannot-say-anything-at-all-about-dr-strange-2 Crowdfunding Nerds Facebook Group - https://www.facebook.com/groups/crowdfundingnerds

Brandon The Game Dev joins the Crowdfunding Nerds to chop manufacturing, freight and fulfilment. 00:00:50 – How TTRPG Fanatics Find New TTRPG Games 00:14:12 – The Board Game Design Lab Podcast Comes To An End 00:17:26 – Hiring Out Logistics Project Management 00:22:45 – Types Of Freight 00:25:15 – Does Freightos Have Competitive Pricing Compared To OTX 00:31:40 – Have Many Manufacturing Options 00:35:46 – Custom Charges 00:37:08 - Customs De Minimis Shownotes RPG.net Poll - https://forum.rpg.net/index.php?threads/how-do-you-learn-about-new-rpg-games-books.898242/ Social Media Vs Email - https://youtu.be/jZ5H6DeaKKs?t=587 Last BGDL Podcast - https://boardgamedesignlab.com/see-you-space-cowboy-with-gabe-barrett-and-jamey-stegmaier/ Freightos - https://www.freightos.com/ OTX - https://www.otxlogistics.com/ Brandon The Game Dev - https://brandonthegamedev.com/ Pangea Marketing Agency - https://www.pangeamarketingagency.com/ Weird Marketing Tales - https://weirdmarketingtales.com/

Project management is the topic of this podcast with Brandon Rollins, also known as Brandon The Game Dev. Brandon offers Kickstarter and social media project management services and is collaborating with the Crowdfunding Nerds on a not so top secret project. 00:01:21 – Who Is Brandon The Game Dev? 00:02:08 – Weird News 00:04:43 – Kickstarter’s Ministry Of Truth? 00:12:57 – A New Crowdfunding Pre-Marketing Strategy? 00:21:40 – An Introduction To Project Management 00:25:09 – Who Needs Project Management? 00:29:29 – A Method For Project Management 00:33:47 – Brandon’s Game Development Shownotes Pangea Marketing Agency - https://www.pangeamarketingagency.com/ Weird Marketing Tales - https://weirdmarketingtales.com/ Paragliding - https://www.youtube.com/watch?v=dLBJA8SlH2w Renting Chickens - https://weirdmarketingtales.com/homestead-phil-and-homestead-jenn-on-renting-chickens/ Announcing The Kickstarter Community Advisory Council - https://www.kickstarter.com/articles/kickstarter-community-advisory-council The Wingfeather Saga Season 2 - https://invest.angel.com/wingfeather-saga-2 Vrahode - https://www.vrahode.com/ War Co. - https://pangeaboardgames.com/products/war-co-card-game

Alex Radcliffe of the BordaGameCo sits down with the Crowdfunding Nerds to talk about his journey of becoming a full time YouTuber who plays and reviews board games. 00:01:46 – Who Is Alex Radcliffe? 00:02:28 – When Did You Start Creating YouTube Content? 00:05:36 – Stupid Sells 00:09:50 – What Is Your Gaming History? 00:11:37 – How Much Money Have You Spent On Board Games? 00:14:03 – Do You Keep Or Return Board Games After Reviews? 00:17:51 – How Do You Monetise Your Work? 00:23:52 – How Much Time Are You Putting Into BoardGameCo? 00:27:35 – Paid Reviews? 00:32:11 – Alex’s Favourite Broad Game Experience 00:32:53 – Was The BoardGameCo Your First YouTube Channel? 00:34:39 – How Can Publishers Get Reviews From You? 00:38:57 – Why Alex Does Not Back Games With Bad Art 00:39:51 – Monetising Controversy On YouTube? 00:44:04 – What’s Your Most Popular Video? 00:47:39 – Board Game Industry Professionals Vs Board Gamers 00:51:18 – The Importance Of A Personal Brand 00:53:02 – Alex’s Thoughts On Deliverance 00:54:51 – How Should Publishers Deal With Bad Reviews? 01:00:02 – How Many Times Do You Play A Game Before Making A Video? Shownotes BoardGameCo YouTube - https://www.youtube.com/c/BoardGameCo  How to Run a Publishing Company with Rob Dougherty - https://boardgamedesignlab.com/how-to-run-a-publishing-company-with-rob-dougherty/ BoardGameCo Patreon - https://www.patreon.com/boardgameco Twitch Camp_Coop - https://www.twitch.tv/camp_coop

The popular pledge manager BackerKit, has announced that they will be diving into the crowdfunding arena! Do they have enough buffs to out DPS Gamefound? Or will Kickstarter receive an epic heal and make a comeback? Alex Radcliffe of BoardGameCo joins the Crowdfunding Nerds to discuss our first thoughts on the likelihood of success to this new endeavor of BackerKit! 00:02:18 – Who Is Alex Radcliffe? 00:03:04 – Resident Evil 3 By Steamforged Games 00:08:21 – Playing board games With Your Kids

The Crowdfunding Nerds talk about $85 RPG history books, how to use steam to market your board game and getting people to care about your project. 00:01:02 – Kickstarter Review - 50 Years of Text Games 00:09:40 – How To Use Steam To Market Your Board Game 00:16:13 – How To Get People To Care About Your Game 00:24:14 – The Up Front Costs To Promoting Your Game 00:31:48 – How To Get Your Content Seen On Social Media Shownotes  50 Years of Text Games Kickstarter - https://www.kickstarter.com/projects/aaronareed/50-years-of-text-games Steam Community – Tabletop Simulator - https://steamcommunity.com/app/286160 Crowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds

What is the critical path you need to take get funded on Kickstarter and manufacture your board game? The Crowdfunding Nerds share some industry news and tips on laying a plan for crowdfunding success. 00:01:24 – MMORPG Genfanad Funds Day One On Kickstarter 00:09:57 – Building Community On Steam / Steam Marketing 00:16:36 – People Don’t Like Being Sold To 00:19:58 – Lessons From Shareware 00:21:27 – How To Stand Out On The Internet 00:30:08 – The Secret Update 00:32:08 – What Is The Concept Of The Critical Path? 00:39:44 – How To Plan Your Kickstarter – Reverse Engineer It Shownotes Genfanad MMORPG - https://www.kickstarter.com/projects/rosetintedgames/genfanad The Anacrusis - https://www.theanacrusis.com/ Zero Page - https://www.zero-page.com/ Batmud - https://store.steampowered.com/app/616920/BatMUD/

The Crowdfunding Nerds give you first-hand convention tips to promote your crowdfunding project with our without a booth! 00:01:08 - Shakespeare Conspiracy Theory 00:03:59 - Castles of Burgundy 00:09:06 – Batman™ : Gotham City Chronicles - Season 3 and RPG 00:11:11 – Emotional States of Facebook Users Throughout The Week 00:20:00 – Business Cards At Conventions? 00:23:34 – Security At Conventions 00:28:16 – How To Get Email Leads At Conventions 00:33:09 – Dealing With Rude People At Conventions 00:34:51 – Getting People To Your Booth 00:36:23 – QR Codes? 00:42:46 – Processing Email Leads At Conventions 00:44:08 – Be Intentional About Your Appearance At Conventions 00:51:58 – Ideas For Handouts At Conventions 00:53:26 – The Stinkiest Conventions Wordless Poems Kickstarter - https://www.kickstarter.com/projects/friendshub/wordless-poems Castles of Burgundy Gamefound - https://gamefound.com/projects/awaken-realms/castles-of-burgundy-special-edition JonGetsGames - https://www.youtube.com/c/JonGetsGames Batman™ : Gotham City Chronicles - Season 3 and RPG - https://www.kickstarter.com/projects/806316071/batmantm-gotham-city-chronicles-season-3-and-rpg The Age of Surveillance Capitalism - https://www.publicaffairsbooks.com/titles/shoshana-zuboff/the-age-of-surveillance-capitalism/9781610395700/ Former CIA director: ‘We kill people based on metadata’ - https://www.rt.com/usa/158460-cia-director-metadata-kill-people/ The Australian Facebook Article - https://www.theaustralian.com.au/subscribe/news/1/?sourceCode=TAWEB_WRE170_a&dest=https%3A%2F%2Fwww.theaustralian.com.au%2Fbusiness%2Fmedia%2Fdigital%2Ffacebook-targets-insecure-young-people-to-sell-ads%2Fnews-story%2Fa89949ad016eee7d7a61c3c30c909fa6&memtype=anonymous&mode=premium&v21=dynamidc-cold-control-noscore&V21spcbehaviour=append Facebook Comments on Research and Ad Targeting - https://about.fb.com/news/h/comments-on-research-and-ad-targeting/ I'm an ex-Facebook exec: don't believe what they tell you about ads - https://www.theguardian.com/technology/2017/may/02/facebook-executive-advertising-data-comment Facebook Manipulated 689,003 Users' Emotions For Science - https://www.forbes.com/sites/kashmirhill/2014/06/28/facebook-manipulated-689003-users-emotions-for-science/?sh=6b995a0e197c

Stock market crashes, Bitcoin busts, to industry drama and service pricing. The Crowdfunding Nerds comment on current news while answering an listener's question about our statements on "typical marketing results" in detail! 00:01:15 – Stock Market Falling 00:10:18 – RuneScape The Board Game & Gamified Stretch Goals 00:17:32 – Board Game Industry Drama & Conflict Resolution 00:22:57 – What Are The Typical Results of The Crowdfunding Nerds Service? S&P 500 slides closer toward bear market territory as stocks extend losses - https://finance.yahoo.com/news/stock-market-news-live-updates-may-19-2022-231932475.html Nasdaq Stock Market Data - https://money.cnn.com/data/markets RuneScape board game Kickstarter will be 'gamified' with rewards chosen by backers - https://www.gamesradar.com/runescape-board-game-kickstarter-will-be-gamified-with-rewards-chosen-by-backers/ RuneScape Facebook Group - https://www.facebook.com/groups/runescapekingdoms Pre-Launch Campaign Package - https://crowdfundingnerds.com/marketing/ Union Stockyards Board Game - https://www.kickstarter.com/projects/duanewulf/union-stockyards?ref=3ujvcr

The Crowdfunding Nerds chop board game industry news while giving you some tips on how to run better Facebook ads. Also, Andrew is diffidently not a necromancer, unless he put a spell on us to tell you that... 00:01:33 – Crowdfunding Nerds Staff Training Video 00:05:23 – Crowdfunding Nerd News 00:15:33 – The Magic Circle Defined 00:23:54 – The Magic Circle In Game Marketing 00:28:19 – Messaging In Terms of Retargeting 00:34:06 – Your Customer Avatar 00:36:58 – In Summary Crowdfunding Nerds Staff Training Video - https://www.facebook.com/100065544255608/videos/955768008454566/ Legend of the Red Dragon - https://en.wikipedia.org/wiki/Legend_of_the_Red_Dragon EcoFlow Air Conditioner - https://www.ecoflow.com/us/wave-portable-air-conditioner HeroQuest Hasbro - https://hasbropulse.com/products/heroquest-game-system Micro Dojo - https://gamefound.com/projects/prometheus-game-labs/micro-dojo

The Crowdfunding Nerds discuss some of the latest board game crowdfunding news while addressing the benefits and problems of artificially low fund goals. 00:02:09 - Marvel Zombicide & CMON Shipping 00:18:44 – Strategy For Shipping & Fullfilment Increases 00:21:26 – Euthia’s Cancelled Project of $500K 00:29:50 – Blade Runner TTRPG Artificially Low Funding Goal 00:39:46 – Kickstarter Vs Gamefound Shownotes How To Run A Successful Tabletop Business With Chris Birch Of Modiphius Entertainment - https://crowdfundingnerds.com/episode50/ The Game Crafter - https://www.thegamecrafter.com/ Print & Play - https://www.printplaygames.com/ Hero Forge - https://www.heroforge.com/ Five Parsecs From Home - https://www.modiphius.net/products/five-parsecs-from-home Dwarven Forge - https://dwarvenforge.com/ Euthia: Torment Of Resurrection & Fierce Powers - https://gamefound.com/projects/diea-games/euthia/updates/7 Blade Runner – The Roleplaying Game - https://www.kickstarter.com/projects/1192053011/blade-runner-the-roleplaying-game All Time Wrestling - https://www.kickstarter.com/projects/alltimewrestling/all-time-wrestling-the-wrestling-card-and-dice-game?ref=bxsuhp

While SEO Wizard Rick faces ravenous cougars in the wilderness, Andrew & Sean discuss Kickstarter delegation, because Mr. Stegmaier threatened to tell the world how bad Andrew is at Scythe (and he said please, which is the magic word). 00:01:23 – You Might Want A Publisher 00:03:10 – Outsourcing? 00:05:53 – Things That Can Be Outsourced 00:11:05 – Pre-Marketing Vs Live Campaign Marketing 00:15:41 – You Can’t Do Everything 00:21:13 – Art On Your Kickstarter Page 00:27:58 – Outsourcing For Time 00:32:21 – Consulting 00:35:21 – Convention Attendance 00:44:18 – Taxes 00:47:38 – What We Commonly See Been Outsourced Shownotes The Virtuous Cycle Of Kickstarter Marketing - https://crowdfundingnerds.com/episode14/ Hygiene Factors Of Your Kickstarter Campaign - https://crowdfundingnerds.com/episode18/ What Matters Most To Backers On Your Kickstarter Page With Jeremy Howard - https://crowdfundingnerds.com/episode10/ ShipQuest - https://www.shipquest.co.uk/  The Flood Board Game - https://www.kickstarter.com/projects/bedouingames/the-flood?ref=9j4qu1&token=4d0861e6  Deliverance Board Game - https://www.kickstarter.com/projects/lowenhigh/deliverance-board-game Squatchy Games - https://squatchygames.com/ Mesa Game Lab - https://www.mesagamelab.com/ Jonathan Gilmour - https://www.linkedin.com/in/jonathan-gilmour-96160b1a TEBURU presents The Bad Karmas - https://www.kickstarter.com/projects/xplored/the-bad-karmas?ref=erji0i&token=d9418a70

Marco Pecota of Raybox Games joins the Crowdunding Nerds to discuss marketing games through combining themes. 00:04:01 – First Games Marco Has Ever Played 00:05:13 – What Did You Learn From Running Multiple Kickstarters? 00:11:50 – How To Stand Out On Kickstarter 00:18:07 – A Solid Theme Helps With Marketing 00:19:12 – Appealing To Board Game Collectors 00:20:47 – Consider Adding Miniatures To Your Game 00:25:03 – Don’t Create Expansions...? 00:29:30 – How To Market Pledges With Miniatures 00:31:33 – Marco's Dos & Don’ts Of Organic Facebook Group Marketing 00:39:26 – Making A Game For Others Vs Making A Game For Yourself 00:43:22 – Getting Advice From The Industry Is Key 00:50:58 – The Type Of Games That Work Well On Kickstarter 00:54:19 = Do You Need A Marketing Agency To Run A Kickstarter? Shownotes Escape from Stalingrad Z - https://www.kickstarter.com/projects/legionsofsteel/escape-from-stalingrad-z?ref=3018k4 Sleeping Gods: Distant Skies - https://gamefound.com/projects/red-raven-games/sleeping-gods-distant-skies

Andrew and Sean go through 10 successful Kickstarter campaigns and talk about the important metrics that can help you frame your crowdfunding launch! 00:01:39 – Can We Predict The Future? 00:03:22 – Understanding Induction 00:09:03 – Creator Hustle Is Important 00:10:50 – The Product Is Important 00:15:57 – What Kind Of Pledge Is Most Popular? 00:27:05 – Make Your Pledges Clear & Simple 00:31:25 – Average Pledge Amount 00:39:30 – Facebook Ads For A Live Campaign Shownotes  The Virtuous Cycle™ - https://crowdfundingnerds.com/episode14/ Kickstarter Referral Metrics Explained - https://crowdfundingnerds.com/kickstarter-referrals-explained-deep-dive-into-4-tabletop-campaigns-that-funded-successfully/

The Crowdfunding Nerds discuss the importance of crafting social stretch goals that engage your crowd and give some tips to generate your very own! 00:00:43 – Defining Social Stretch Goals 00:03:55 – Where Do You Post Social Stretch Goals? 00:06:56 – How Often Should You Update Social Stretch Goal Results? 00:09:26 – Do Not Spam! 00:13:02 – Leverage Your Community Culture 00:17:10 – Crowdfunding Projects That Did Stretch Goals Well 00:20:40 – Gamify Your Social Stretch Goals 00:30:37 – Social Stretch Goal Rewards 00:35:21 – Pledge Boosting 00:40:31 – Where People Go Wrong With Social Stretch Goals 00:45:00 – Make Social Stretch Goals Attainable 00:49:30 – Crowdfunding Nerds Community Questions Answered Shownotes Exploding Kittens Kickstarter Campaign - https://www.kickstarter.com/projects/elanlee/exploding-kittens Elan Lee Social Stretch Goals Lecture - https://www.youtube.com/watch?v=nCIgcvK8elo Frosthaven Kickstarter Campaign - https://www.kickstarter.com/projects/frosthaven/frosthaven Hand To Hand Wombat Campaign Update #3 - https://www.kickstarter.com/projects/elanlee/hand-to-hand-wombat/posts/3422260 Team Fortress 2 War Update - https://wiki.teamfortress.com/wiki/WAR!_Update Skyrim Social Stretch Goals - https://gamefound.com/projects/modiphius/the-elder-scrolls-v-skyrim-the-board-game#/product/20870 Fractured Veil - https://www.kickstarter.com/projects/paddlecreekgames/fractured-veil-a-survival-and-base-building-multiplayer

The Crowdfunding Nerds talk about board game art as it relates to marketing, including where to find great artists, how to know if your art is or is not up to standard, and more! 00:02:10 – You Need Great Art 00:03:57 – Does Andrew Own Any Board Games With Bad Art? 00:05:42 – Poor Game Design Can Lead To Bad Art 00:09:06 – Artist Vs Art Director 00:12:23 – One Card Game Challenge 00:16:07 – Good Art Reduces Your Cost Per Lead 00:17:56 – Can You Afford To Self-Publish? 00:21:55 – How You Know Your Art Is Good? 00:31:24 – Where Do You Find Artists? 00:39:34 – Raster Vs Vector Art 00:42:49 – Saving Money With Your Art 00:46:19 – What Do People Think Of Your Art At Conventions? 00:47:47 – Allow Your Artist To Be Honest With You 00:49:52 – What Makes A Good Logo? Shownotes  The Flood Board Game - https://thefloodboardgame.com/ Radlands - https://roxley.com/products/radlands Color Wheel - https://www.canva.com/colors/color-wheel/ Art Station - https://www.artstation.com/ Deviant Art - https://www.deviantart.com/ Adobe Behance - https://www.behance.net/

The Crowdfunding Nerds are joined by David Diaz of Mesa Game Lab to talk about crowdfunding video trailers. 00:01:09 – Mesa Game Lab & Deliverance 00:02:54 – David Diaz Has Skillz 00:04:26 – How Long Have You Freelanced? 00:06:20 – What Services Do You Offer? 00:12:01 – Your Art Assets Need To Be Ready Before Seeking A Video 00:16:30 – Pricing: How Do You Charge? 00:18:41 – How Much Time Do You Need To Create A Video? 00:20:16 – Video Production & Consulting? 00:24:48 – Use Your Trailer For Facebook Advertising 00:32:26 – Your Board Game Trailer Needs This 00:38:03 – How Long Does It Take To Export A Video? 00:45:07 – Live-Action / Stop-Motion Videos? 00:48:47 – Make Sure Your Assets Have Layers 00:51:20 – Backups? 00:53:49 – Advice For Those Coming Up To Launch Shownotes Mesa Game Lab Crowdfunding Videos - https://www.mesagamelab.com/ Fossilis Board Game - https://www.mesagamelab.com/board-game-design Quests & Cannons Kickstarter Video - https://www.kickstarter.com/projects/short-hop-games/quests-and-cannons Pericle: Gathering Darkness - https://www.kickstarter.com/projects/jeremy-morgan/pericle-gathering-darkness

The Crowdfunding Nerds talk about the questions you need to be thinking about before going to Kickstarter and hiring a marketing agency to help you achieve your goals. 00:02:01 – The Importance Of Being Prepared To Talk To Marketing Agencies 00:05:55 – What Is A KPI? 00:06:17 – How To Know If Your Marketing Is Effective? 00:13:56 – Benchmarks Vs KPIs 00:15:12 – Return On Ad Spend (ROAS) 00:17:52 – Crowdfunding Is Not Like Traditional Ecommerce 00:25:21 – What Is The Process / Funnel? 00:29:24 – If An Agency Does Not Qualify You – RUN! 00:36:19 – Fees / How Do I Pay For Ads? 00:46:49 – Diversify Your Audience Reach Shownotes From Client to Employee – Ryan and His Kickstarter Journey https://crowdfundingnerds.com/episode21/  The Virtuous Cycle Of Kickstarter Marketing - https://crowdfundingnerds.com/episode14 Ponzinomics Book - https://www.amazon.com/Ponzinomics-Untold-Story-Multi-Level-Marketing-ebook

The Crowdfunding Nerds discuss the ultimate checklist of things to do and not do before launching your game on Kickstarter. 00:02:30 – Do Not Add Shipping In Your Pledge 00:16:51 – Know Your Numbers 00:19:41 – Things That Can’t Be Changed About Your Project When Live 00:27:08 – Make Sure To Send Out Your “Now Live On Kickstarter” Email 00:35:57 – Tips For Designing Your Kickstarter Page 00:44:49 – The Most Funded Kickstarter Of All Time – Brian Sanderson 00:48:40 – Risks & Rewards Section Shownotes Frosthaven MSRP update - https://www.kickstarter.com/projects/frosthaven/frosthaven/posts/3451092 The Bad Karmas and The Curse of the Zodiac - https://www.kickstarter.com/projects/xplored/the-bad-karmas?ref=blbexf Bloodstone (Canceled) - https://www.kickstarter.com/projects/druidcitygames/bloodstone The Tabletop Find-It Book - https://www.kickstarter.com/projects/oldmangames/the-tabletop-find-it-book?ref=83jm2y Zombicide: Undead or Alive - https://www.kickstarter.com/projects/cmon/zombicide-undead-or-alive Gloomhaven (Second Printing) - https://www.kickstarter.com/projects/frosthaven/gloomhaven-second-printing Sword & Sorcery - Ancient Chronicles - https://www.kickstarter.com/projects/ares-games/sword-and-sorcery-ancient-chronicles Chronicles of Crime - The Millennium Series - https://www.kickstarter.com/projects/destinies/chronicles-of-crime-the-millennium-series Arydia: The Paths We Dare Tread - https://www.kickstarter.com/projects/faroffgames/arydia-the-paths-we-dare-tread Surprise! Four Secret Novels by Brandon Sanderson - https://www.kickstarter.com/projects/dragonsteel/surprise-four-secret-novels-by-brandon-sanderson

The Crowdfunding Nerds continue their discussion with Joe Slack on how to transition from your a successful Kickstarter campaign to another project. 00:00:54 – Being The Face Of Your Company? 00:07:55 – The Game Design Course 00:12:36 – How To Leverage Past Campaigns For Current Launch 00:16:35 – How To Launch An Expansion To Your First Game 00:22:35 – How To Get The ‘Project We Love’ badge on Kickstarter 00:28:31 – We Launching An Expansion Did You Have Existing Copies Of The Base Game? 00:29:46 – Keeping Email Lists Separated 00:34:29 – Questions To Ask Fans After A Successful Campaign 00:47:00 – Final Thoughts Shownotes Joe Slack’s Board Game Design Course - https://boardgamedesigncourse.com Interviewing A Sales Master: Dan Boe – Part 1/2 - https://crowdfundingnerds.com/episode61/ Anya Combs: Director of Games Kickstarter - https://www.linkedin.com/in/anyacombs/ Coffeezilla Influencer Scams - https://www.youtube.com/c/Coffeezilla/

Joe Slack joins the Crowdfunding Nerds to talk about transitioning from game to game on Kickstarter! 00:01:30 – Joe Is A CFN Fan 00:02:19 – Who Is Joe Slack? 00:03:40 – What Projects Have You Been Involved In? 00:04:51 – Seek A Publisher Or Self-Publish? 00:08:37 – How Do You Know When You Are On Brand? 00:13:44 – When Should People Go Into Game Design Full Time? 00:20:08 – Game Design Course? 00:28:08 – Playing The Shipping Game 00:34:36 – The Value Of Communicating With Backers 00:36:04 – Example Of A Game That Transitioned Well Shownotes The Board Game Design Course - https://jslack.lpages.co/board-game-design-course-launch/ The Board Game Design Virtual Summit 2020 - https://jslack.lpages.co/virtual-board-game-design-summit/ Relics of Rajavihara and Montalo’s Revenge - https://www.kickstarter.com/projects/crazylikeabox/relics-of-rajavihara-montalos-revenge-expansion-and-re-print Smirk & Dagger/Laughter Games - https://www.smirkanddagger.com/ Chip Cole - https://www.chipthedesigner.com/ Cryptid Cafe - https://www.kickstarter.com/projects/squatchygames/cryptid-cafe The Board Game Designer’s Guide to Careers in the Industry - https://boardgamedesigncourse.com/careers-in-the-industry/ Comic book burning - https://www.kickstarter.com/projects/73258510/sad-pictures-for-children/posts/759318 4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5/

The Crowdfunding Nerds continue their discussion with Dan Boe, the sales master! 00:01:25 – The Psychology Of The Sale, How Customers Think 00:04:28 – 3 Sales Shortcuts 00:13:01 – Think For Your Customers 00:17:04 – Marketing Is Honesty 00:20:54 – Overcoming Buyer Objection By Getting To The Truth 00:25:26 – Dealing With Cancelled Pledges 00:32:03 – Leverage The Feeling of Missing Out 00:33:40 – Customers Always Compare Pricing 00:36:57 – Dealing With Failure In Sales 00:44:13 – Casinos Know How People Make Decisions 00:45:04 – Change Statements Into Questions 00:48:45 – The Importance of Authenticity Shownotes  Pitch Anything By Oren Klaff - https://www.goodreads.com/book/show/10321016-pitch-anything The Tabletop Find-It Book - https://www.kickstarter.com/projects/oldmangames/the-tabletop-find-it-book

Dan Boe joins the Crowdfunding Nerds to discuss how consumers make decisions in sales. He describes his sales process, which involves illustrating the problem, describing the ramifications of the problem, and then stating a solution. 00:05:17 – Who Is Dan Boe? 00:10:31 – Where Andrew & Dan Met 00:14:36 – Dan’s Process Driven Sales Funnel 00:31:12 – How Not To Be A Pushy Sales Person 00:35:32 – Building Trust Before A Sale 00:39:29 – A Process To Build Trust 00:41:54 – Cold Calling Tips

The Crowdfunding Nerds interview Ben Levy and Devon Mettlin who are help moderate the Crowdfunding Nerds Facebook Community! 00:01:47 – Who Is Ben Levy? 00:02:38 – Who Is Devon Mettlin? 00:03:42 – The Key To Building Community 00:05:51 – Board Game Art And NFTs? 00:10:32 – Learn As You Go 00:13:21 – 7 Touch Rule To Sales 00:23:45 – Gamify Your Emails 00:27:56 – Know When The Right Time To Buy Is 00:33:40 – Facebook Group Organic Marketing Tips 00:40:42 – How To Craft Social Media Posts 00:47:12 – I Hate Marketing, Help! 00:56:28 – What Value Are You Adding To Online Communities? Shownotes Mantle Of The Keeper - https://mantleofthekeeper.com/ BGDL Group - https://www.facebook.com/groups/281973812325263 Jamie Stegmaier's Blog - https://stonemaiergames.com/kickstarter/ Kristen Instagram Queen - https://crowdfundingnerds.com/episode59/ Libretalia Game - https://stonemaiergames.com/games/libertalia/ Megapulse Game - https://www.kickstarter.com/projects/orion-games/megapulse Fractured Veil Podcast - https://crowdfundingnerds.com/episode40/ Valve On Alternate Reality Games For Marketing - https://www.youtube.com/watch?v=VIAkqYCw6aY

The Crowdfunding Nerds are joined by the least nerdy person they have ever had on the podcast to talk about leveling up your instagram marketing! 00:02:51 - How Kristen Got E-Famous On Instagram 00:05:41 – Launching Your First Online Course 00:10:41 – Do You Plan Your Instagram Posts? 00:14:43 – Do You Post Multiple Times A Day On Instagram? 00:16:34 – How To Repurpose Social Media Content 00:21:21 – How To Use Facebook Stories / Instagram Reels 00:25:26 – Using Organics Posts For Paid Advertising 00:26:29 – How To Get Started From Zero 00:29:30 – How Long Does It Take To Make Instagram Profitable? 00:32:37 – A Starting Point For Posting 00:35:17 – Are Hashtags Important? 00:39:01 – Too Many Hashtags? 00:42:09 – What About TikTok? 00:45:25 – Business Or Personal Posts? 00:47:36 – Social Media Photography Tips Shownotes Kristen’s Website - https://www.kristenlumiere.com/ Kristen’s Instagram - https://www.instagram.com/kristen.lumiere/

The Crowdfunding Nerds are back with even more books to add to your Kickstarter reading list!  00:04:24 – Sean’s First Marketing Lessons 00:08:31 - The Challenger Sale by Matthew Dixon, Brent Adamson 00:11:56 - The Personal MBA by Josh Kaufman 00:16:41 - The Kobold Guide to Board Game Design by Mike Selinker 00:18:26 - Board Game Design Advice (2nd Edition) by Gabe Barrett 00:18:58 - Board Game Kickstarter Advice by Gabe Barrett 00:19:24 - A Crowdfunder’s Strategy Guide By Jamey Stegmaier 00:20:57 - The 21 Irrefutable Laws of Leadership By by John C. Maxwell, Zig Ziglar (Foreword) 00:21:47 - 5 Day Weekend by Nik Halik 00:22:27 - 6 Months to 6 Figures by Peter Voogd 00:27:08 - The One Thing by Gary Keller Shownotes The Challenger Sale - https://www.goodreads.com/en/book/show/11910902-the-challenger-sale  The Personal MBA - https://www.goodreads.com/book/show/9512985-the-personal-mba  The Kobold Guide to Board Game Design - https://www.goodreads.com/en/book/show/12612706-the-kobold-guide-to-board-game-design  Board Game Design Advice (2nd Edition) - https://www.kickstarter.com/projects/gabebarrett/board-game-design-advice-2nd-edition Board Game Kickstarter Advice - https://www.kickstarter.com/projects/gabebarrett/board-game-kickstarter-advice A Crowdfunder’s Strategy Guide - https://stonemaiergames.com/kickstarter/book/ The 21 Irrefutable Laws of Leadership - https://www.goodreads.com/book/show/815716.The_21_Irrefutable_Laws_of_Leadership 5 Day Weekend - https://www.goodreads.com/en/book/show/36083623-5-day-weekend 6 Months to 6 Figures - https://www.goodreads.com/en/book/show/23702503-6-months-to-6-figures The One Thing - https://www.goodreads.com/book/show/16256798-the-one-thing Epic Leather Quest Book - https://www.amazon.co.uk/dp/B01E9HP1SU/

The Crowdfunding Nerds discuss the business books you need to read to thrive at crowdfunding! 00:01:54 – Why You Should Read Fiction 00:04:51 – Eat That Frog By Brian Tracy 00:12:20 – The Urgent Important Matrix 00:16:11 – Mac Productivity Software, Things 3 00:20:24 – Leveling Up: How To Master The Game of Life By Eric Siu 00:29:05 – Rich Dad Poor Dad By Robert T. Kiyosaki 00:33:15 - Rich Dad's Cashflow Quadrant: Rich Dad's Guide to Financial Freedom By Robert T. Kiyosaki 00:40:59 – Don’t Sweat The Small Stuff By Richard Carlson 00:45:52 - The E-Myth By Michael E. Gerber Shownotes  Eat That Frog - https://www.goodreads.com/book/show/95887.Eat_That_Frog_  Things 3 - https://apps.apple.com/us/app/things-3/id904280696?mt=12  Leveling Up - https://www.goodreads.com/en/book/show/53225935-leveling-up  Finish: Give Yourself the Gift of Done - https://www.goodreads.com/book/show/35397160-finish  Start: Punch Fear in the Face, Escape Average and Do Work that Matters - https://www.goodreads.com/book/show/17249189-start  Grit: The Power of Passion and Perseverance - https://www.goodreads.com/book/show/27213329-grit  Rich Dad Poor Dad - https://www.goodreads.com/book/show/69571.Rich_Dad_Poor_Dad?ac=1&from_search=true&qid=TAjYyckCek&rank=1  Rich Dad's Cashflow Quadrant - https://www.goodreads.com/book/show/81922.Rich_Dad_s_Cashflow_Quadrant  Don’t Sweat The Small Stuff - https://www.goodreads.com/book/show/170548.Don_t_Sweat_the_Small_Stuff_and_It_s_All_Small_Stuff?ac=1&from_search=true&qid=sqbN1pTkdC&rank=1  The E-Myth - https://www.goodreads.com/book/show/81948.The_E_Myth_Revisited

The Crowdfunding Nerds take about opportunity cost, is it something your need to consider or is it a ... myth! 00:01:05 – Opportunity Costs Are Rigged? 00:04:15 – The Crowdfunding Nerds Podcast Opportunity Cost 00:12:13 – Opportunity Costs Of Your Backers 00:13:10 – Opportunity Cost With Crowdfunding Platforms 00:18:05 – Advertising Budget Opportunity Cost 00:23:53 – The Opportunity To Develop A Community 00:36:51 – Is Rick Convinced? Game On Tabletop Crowdfunding - https://www.gameontabletop.com/crowdfunding.php Gamefound - https://gamefound.com/ Gamecrafter Crowdfunding - https://help.thegamecrafter.com/article/114-crowd-funding Crowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds

The Crowdfunding Nerds start the new year off by chopping email marketing! Everything you need to know when crafting your board game emails!  00:02:03 – The Importance of Solid Email Marketing 00:03:41 – Changes To MailChimp 00:09:12 – MailChimp’s Pricing 00:11:04 – When Do You Abandon Your Email List?  00:16:22 – 4 Absolute Essential Things Your Emails Need 00:17:06 – The Email’s Theme 00:20:57 – How To Do The Call To Action 00:23:21 – Tips On Crafting A Thematic Introduction To Your Email 00:25:53 – You Need Meaningful Content In Your Emails 00:28:14 – The Optimal Length Of Your Emails 00:36:37 – The Nature of Email Updates 00:39:55 – Email Subject Lines & Preview Text 00:48:38 – Be Careful What You Send Out Shownotes MailerLite Pricing - https://www.mailerlite.com/pricing MailChimp Pricing - https://mailchimp.com/pricing/marketing/

The nerds look back at a year of podcasting while highlighting their favorite moments! 00:00:49 – Favorite Moments 00:16:54 – Favorite Podcast Episode 00:23:44 – The Facebook Group Is Growing 00:27:07 – Favorite Campaign We Promoted 00:31:34 – Favorite Moment In Deliverance Campaign 00:37:45 – Last Year's Best Learning Experience 00:44:49 – Biggest Surprises Of Last Year Shownotes Episode 0 - https://crowdfundingnerds.com/episode0 Rick’s Troll Eating - https://crowdfundingnerds.com/episode28/ Are Your Manufacturing Numbers Right For Kickstarter? - https://crowdfundingnerds.com/episode27/ Gamefound’s Vision of Crowdfunding (VAT) - https://gamefound.com/blog/post/our-vision-of-the-future-of-crowdfunding The Virtuous Cycle Of Kickstarter Marketing - https://crowdfundingnerds.com/episode14/ Organically Engage A Facebook Community With Your Board Game - https://crowdfundingnerds.com/episode17/ Interviewing Ant Lab Games: What To Look For In Content Creators Who Review Board Games - https://crowdfundingnerds.com/episode31/ Marketing With Gabe Barrett Of The Board Game Design Lab - https://crowdfundingnerds.com/episode6/ Gamefound: Behind The Scenes With CEO Marcin Świerkot - https://crowdfundingnerds.com/episode49/ How To Run A Successful Tabletop Business With Chris Birch Of Modiphius Entertainment - https://crowdfundingnerds.com/episode50/ Distilled - https://distilledgame.com/ A Christmas Carol Adventure Book - https://vergegames.org/all-products/p/christmas-carol-adventure-book A Christmas Carol RPG Kickstarter Case Study - https://www.youtube.com/watch?v=mIPQJhjU6UQ Skyrim On Gamefound - https://gamefound.com/projects/modiphius/the-elder-scrolls-v-skyrim-the-board-game What We Learned From A Facebook Ads Master And How It Relates To Kickstarter - https://crowdfundingnerds.com/episode23/

In this Christmas special Andrew goes solo mode and tackles the important topic of how to engage your community before your crowdfunding event! 00:02:02 – The Role Of Marketing For Your Kickstarter 00:04:28 – How To Stand Out On Kickstarter 00:08:13 – How To Get Your Community Excited About Your Project 00:17:03 – Picking Your Community Platform 00:19:11 – The Key To Communication 00:22:48 – Become The Face Of Your Company 00:25:37 – Involve Your Fans 00:27:27 – How To Write Engaging Emails For Your Community 00:31:18 – Don’t Stretch Yourself Too Thin

The crowdfunding nerds wrap up a year of podcast with their predictions & forecasts for 2022. Who will be right? Will they all be wrong? Time will tell... 00:01:45 – Prediction Vs Forecasting 00:09:38 - SEO Wizard Rick’s Predictions for 2022 00:15:49 – Andrew’s Prediction For 2022 00:19:47 – Richards Fiscal Cliff Song 00:21:00 – South Africa’s Economic Hardships 00:26:29 – Richard’s Girlfriend Is A Snoop 00:27:25 – Buy Now Pay Later 00:32:51 – Andrew’s Final Prediction About Distributors 00:35:02 – Sean’s Suspicion of 2022 Manufacturing 00:37:43 – German Manufacturing? Shownotes Times Magazine On China - http://content.time.com/time/subscriber/article/0,33009,165453,00.html  Ludo Fact Manufacturing - https://ludofact.de/en/

The Crowdfunding Nerds answer some questions from the Crowdfunding Nerds Facebook Group that you now need to be in if you are a regular listener; otherwise, you will be labeled a loser.  00:01:31 - Facebook Support Is Meh  00:06:45 - Crowdfunding Nerds Facebook Community  00:07:41 - Have Multiple Admins In Your Facebook Group  00:10:00 - The Group Rules  00:13:24 - Answer Automated Questions  00:15:22 - Why We Created The Facebook Community  00:16:58 - Community Question About Gamefound  00:25:29 - Gamefound For Marketing Not Crowdfunding  00:32:17 - How Do You Even Start Calculating International Shipping?  00:37:03 - Personal Goals For The Rest of 2021 Shownotes Crowdfunding Nerds Kickstarter Marketing Community - https://www.facebook.com/groups/383263609608760 Tabletop Game Kickstarter Advice Facebook Group - https://www.facebook.com/groups/TabletopKickstarters Board Game Design Lab Community - https://www.facebook.com/groups/281973812325263 Wheaton's Law - https://knowyourmeme.com/memes/wheatons-law Gamefound: Behind The Scenes With CEO Marcin Świerkot - https://crowdfundingnerds.com/episode49/ How To Run A Successful Tabletop Business With Chris Birch Of Modiphius Entertainment - https://crowdfundingnerds.com/episode50/ ShipQuest - https://www.shipquest.co.uk/ VFI Asia - http://vfi.asia/ Happyshops - https://www.happyshops.com/index.php?cmd=fulfillment&fulfillmentLanguage=EN

Christ Birch, co-founder of Modiphius Entertainment joins the Crowdfunding Nerds to discuss the business of tabletop crowdfunding, licensing, and distribution.   00:01:40 – How To Transition From Hobby To Business? 00:08:55 – Dealing With Business Success 00:19:55 – How To Get Into Licencing Intellectual Properties 00:27:41 - How To Develop Tabletop Games For Large IPs 00:31:52 – Survey Your Community / Customers 00:35:34 – Have Realistic Goals For Crowdfunding 00:39:09 – Think About Retail When Planning Your Crowdfunding Project 00:45:34 – Getting Into Distribution 00:49:19 – The Biggest Challenge In Marketing Skyrim The Adventure Game   Shownotes Skyrim on Gamefound - https://gamefound.com/projects/modiphius/the-elder-scrolls-v-skyrim-the-board-game?refcode=Jq0R6pNfukOyUuxnjzkuNQ Thunderbirds Board Game - https://www.kickstarter.com/projects/modiphius/the-thunderbirds-co-operative-board-game-by-matt-l Modiphius.net - https://www.modiphius.net/ Modiphius.us - https://modiphius.us/

The Crowdfunding Nerds are joined by Marcin Świerkot, CEO of Gamefound to get a behind the scenes look into their plans for the future within the Board Gaming and Tabletop space. 00:01:19 – How did Gamefound come about? 00:07:22 – Gamefound Community Groups & Social Badges? 00:10:53 – Gamefound’s Early Bird Features 00:13:31 – Gamefound & The Facebook Pixel 00:15:35 – What Is Responsible For Kickstarter’s Traffic? 00:20:17 – To Succeed With Crowdfunding You Can’t Be Average Any more 00:21:05 – Gamefound Affiliate Links For Board Game Reviewers 00:27:00 – Gamefound & iOS 14 00:29:14 – Facebook Ads Scaling Issues 00:33:05 – Marcin Świerkot’s Conspiracy Theory Shownotes Gamefound - https://gamefound.com/creators/becomeacreator#/ Awaken Realms - https://awakenrealms.com/ Biggercake - https://www.biggercake.com/ Google Header Bid Lawsuit - https://www.justice.gov/opa/press-release/file/1328941/download

The Crowdfunding Nerds discuss the necessity of going to Kickstarter or Gamefound with a highly engaged community.   00:02:19 – What Is / Is Not A Community 00:06:08 – Gamefound Interview: Ask Your Questions! 00:06:43 – What Works When Communicating With Your Community 00:09:32 – Make Your Crowdfunding Project Their Project 00:10:41 – How Much Power Should You Give Your Community? 00:12:57 – When Should You Reply To Your Community 00:16:49 – Is It Possible To Grow A Community Without Money? 00:22:50 – Give Yourself Time To Build A Community 00:27:33 – Work Out Who Are Your Super Fans And Leverage Them 00:33:08 – Understanding Kickstarter’s Algorithm 00:34:37 – Dealing With Spam In Your Community 00:37:07 – Why Should Your Community Care About Your Posts? 00:40:17 – How To Handel Your Community After Crowdfunding   Shownotes Arydia Kickstarter - https://www.kickstarter.com/projects/faroffgames/arydia-the-paths-we-dare-tread

The Crowdfunding Nerds talk about the advantages and challenges of marketing a large IP board game like The Elder Scrolls V: Skyrim The Adventure Game. 00:03:08 – Marketing Our First Gamefound Project 00:03:43 – Gamefound & Facebook Ads Manager 00:09:34 – Community Lurking: Understanding Buyers Objections 00:11:50 – Board Game Reviews Vs Board Game Commentary 00:13:55 – How To Deal With Passive-Aggressive Comments 00:19:42 – Advantages To Marketing Small IP Board Games 00:31:19 – Don’t Assume Reviewers Understand The Board Game Industry 00:34:38 – Don’t Try To Please Everyone 00:37:26 – Mandatory 2FA & ID Verification Shownotes The Elder Scrolls V: Skyrim The Adventure Game - https://gamefound.com/projects/modiphius/the-elder-scrolls-v-skyrim-the-board-game?refcode=Jq0R6pNfukOyUuxnjzkuNQ Alex, BoardGameCo - https://www.youtube.com/channel/UCUKEGjiSoFnemBsCLKrdeJA IGN Video - https://www.youtube.com/watch?v=FNUYzXrAvPo Google’s Mandatory 2FA - https://www.extremetech.com/mobile/327922-google-will-start-enabling-2-step-verification-for-everyone-soon

The Crowdfunding Nerds continue their discussion with Eric Geller of Quest & Cannons in Part 2 where pledge managers are covered! 00:00:49 – What Brought Traffic To Notify Me On Launch Page? 00:01:50 – Did You Pay For Reviewers? 00:05:02 – Engaging Board Game Reviewer Communities 00:09:24 – Lessons Learned From Backerkit ROAS 00:14:47 – Pokemon Red & Blue FTW 00:19:32 – Building Your Brand 00:20:39 – Eric’s Thoughts On Backerkit 00:22:44 – What Are Backerkit Surveys? 00:27:18 – Using A Pledge Manager To Future Proof Shipping Costs   Shownotes Backerkit - https://www.backerkit.com/ Quakalope - https://quackalope.com/

A discussion with Eric Geller of Quest & Cannons (Kickstarter) who launched a successful Kickstarter on Kickstarter joins the Crowdfunding Nerds to discuss said Kickstarter.   00:02:44 – From Idea To Game 00:06:48 – How To Leverage Your Wife In Game Design 00:10:27 – How To Make People Care About Your Game 00:15:43 – How To Do Market Research 00:17:27 – Advice To First Time Creators 00:20:07 – The Most Effective Facebook Ad For Quest & Cannons 00:21:48 – Why Did You Hire Crowdfunding Nerds To Manage Your Ads? 00:23:34 – What Other Services Did Your Hire Out? 00:24:35 – How Did Quest & Cannons Do On Kickstarter? 00:28:42 – How To Set Up A Review Campaign   Shownotes Quests & Cannons: The Risen Islands - https://www.kickstarter.com/projects/short-hop-games/quests-and-cannons Virtuous Cycle of Kickstarter Marketing - https://crowdfundingnerds.com/episode14/ 4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5/ Short Hop Games Self-Publishing Diaries - https://boardgamegeek.com/blog/10549

The Crowdfunding Nerds dive into 5 things that every successful business needs to focus on.  00:02:58 – Overview 00:05:53 – Think Of The Funnel 00:07:19 – Don’t Simply Focus On Leads 00:08:04 – Defining A Lead 00:11:41 – Where Do You Get Leads? 00:14:20 – Conversion Rate 00:18:26 – Indirect Results From Paid Advertising 00:22:26 – Kickstarter Campaign Conversion Rate 00:25:06 – Increasing Order Value Or Transaction 00:32:23 – Working Out Revenue: Was Deliverance Profitable? Shownotes Top 10 Protests That Saved TV Shows from Cancellation - https://people.howstuffworks.com/culture-traditions/tv-and-culture/10-protests-that-saved-tv-shows.htm The Virtuous Circle Of Kickstarter Marketing - https://crowdfundingnerds.com/episode14/  Deliverance BackerKit - https://deliverancegame.backerkit.com/hosted_preorders  Sam Healey Rockin’ A Deliverance Tee - https://youtu.be/fxTiDiMBK8E?t=1818

The Crowdfunding Nerds have discovered a technique that improves advertising conversions for live Kickstarter campaigns! 00:02:26 – The Purpose of A Landing Page 00:07:34 – Synchronising Landing Pages With Advertising 00:10:04 – Landing Pages And Conversion Tracking 00:13:08 – Understanding Buyers Intent 00:17:11 – Landing Page Haxz0r Discovery 00:19:24 – Landing Page Retargeting? 00:19:50 – Advantages Of Landing Pages During Kickstarter 00:31:56 – 15 Landing Page Call To Action POWER Words 00:34:07 – How Not To Be Pwnd By iOS Updates 00:36:16 – How To Wreck The Buyers Objection 00:41:05 – Examples Of Kickstarter Landing Page Success Shownotes UTM Code Maker - https://ga-dev-tools.web.app/campaign-url-builder/  Fractured Veil – https://www.kickstarter.com/projects/paddlecreekgames/fractured-veil-a-survival-and-base-building-multiplayer?ref=9gl60a  Quest & Cannons – https://www.kickstarter.com/projects/short-hop-games/quests-and-cannons?ref=6l50ox Distilled - https://distilledgame.com/pre-order/

In this episode, Sexy Irish Sean and the Crowdfunding Nerds go over the 6 different types of video marketing you can do on Facebook, and how to implement them. 00:03:52 – Facebook Ad Overview 00:06:56 – #1 Product Demo Video Ad 00:10:58 – Narration In Videos Ads? 00:14:23 – #2 Social Proof Video Ad 00:22:52 – #3 Closer Video Ad 00:31:27 – Hurt Feelings From Feedback? 00:33:18 - #4 Case Study Video Ad 00:36:00 - #5 Lifestyle Video Ad 00:37:36 - #6 Unboxing Video Ad 00:40:09 – Post-Kickstarter Advice Shownotes 6 Pack Ads Course - https://6packadscourse.com/ Quest & Cannons - https://www.kickstarter.com/projects/short-hop-games/quests-and-cannons?ref=6l50ox Dice Tower West - https://www.dicetowerwest.com/ The Ernest Movies - https://www.imdb.com/list/ls007691427/ Ant Lab Games - https://www.youtube.com/channel/UCKlCdblorinZZ6FTr_XqMgg

The Crowdfunding Nerds continue the discussion with Ryan Wiancko of Paddle Creek Games while covering the importance of community building, and live streaming in video game marketing. 00:03:02 – What Advantages or Disadvantages Does Steam Have For Marketing Video Games? 00:09:42 – Understanding Email Unsubscribe Rates And Abuse Reports 00:17:56 – Navigating Video Game Kickstarter Stretch Goals 00:23:32 – Video Game Pre-Marketing Play Testing 00:32:09 – Developing A Video Game With eSports In Mind? 00:37:23 – Video Game Live Stream Tips 00:41:50 – It’s All About Community Shownotes Fractured Veil - https://www.kickstarter.com/projects/paddlecreekgames/fractured-veil-a-survival-and-base-building-multiplayer?ref=9gl60a RockyNoHands Streamer - https://www.twitch.tv/rockynohands Restream - https://restream.io/ Streamlabs - https://streamlabs.com/ StreamElements - https://streamelements.com/ Agorapulse Social Media Management - https://www.agorapulse.com/ NLW Kickstarter Marketing Services - https://nextlevelweb.com/kickstarter-marketing-services/

Ryan Wiancko of Paddle Creek Games (Also Iron Belly Studios) joins the Crowdfunding Nerds to discuss the Kickstarter pre-marketing for Fractured Veil, a massive-multiplayer online survival video game. 00:02:42 - What is Fractured Veil? 00:07:11 - Marketing To Yourself  00:09:37 - Starting A Company Is A Grind 00:10:31 - Find What Motivates You 00:15:4 - Most Game-Changing Thing Ryan Learnt From The Podcast 00:22:26 - You Need A Community-Driven Project 00:25:24 - What Made You Hire Next Level Web For Marketing? 00:34:24 - Marry The Imagery of Ads & Landing Pages 00:37:44 - Facebook Form Ads Vs Lead Ads Show Notes Fractured Veil - https://www.kickstarter.com/projects/paddlecreekgames/fractured-veil-a-survival-and-base-building-multiplayer?ref=9gl60a Get Lamp Documentary - http://www.getlamp.com/ Iron Belly Studios - https://ironbellystudios.com/ Joe Girard's 13 Essential Rules of Selling - https://www.goodreads.com/book/show/15854768-joe-girard-s-13-essential-rules-of-selling ThriveSuite - https://thrivethemes.com/architect/

Andrew and Sexy Irish Sean tie SEO Wizard Rick in the closet and explain how to figure out what's  wrong with your Facebook ads. 00:01:28 - Why Aren't My Facebook Ads Working? 00:04:35 - What Are Your Goals With Facebook Ads? 00:05:33 - Target & Lookalike Audiences  00:11:12- Is The Product or Service The Problem?  00:15:29 - Get Fresh Eyes 00:21:02 - If In Doubt, Create A New Campaign  00:24:04 - Are You Spending Too Much Money?  00:25:57 - Understanding Cost Per Impression (CPM) 00:29:29 - Tips For Great Ads 00:31:36- Separate Your Click Through Rate (CTR) & Link CTR  00:32:25 - The Importance of Social Proof On Ads  00:39:03 - The Solution To Poor Messaging In Ads 00:40:35 - Tips For Describing Your Product  Oros - https://www.kickstarter.com/projects/aescgames/oros

In this episode, the Crowdfunding Nerds discuss the sunk cost fallacy and how it relates to Kickstarter marketing, as well as giving tips on how to craft an effective welcome email!  00:01:47 - Conversions Vs Awareness In Marketing  00:07:02 - The Best Kind of Ads  00:09:36 - Tips For A Welcome Email  00:12:17 - The Purpose of A Welcome Email  00:18:04 - Recommended Community Sites  00:22:11 - What Platforms Does Your Target Audience Use?  00:23:24 - Having A Community On Your Own Website?  00:25:42 - What Is The Sunk Cost Fallacy? 00:32:44 - The Fallacy Of Induction  00:43:41 - It's Like World of Warcraft  00:47:40 - Cost of Opportunity

Andrew explores the return on investment from his various pre-marketing efforts for Kickstarter and how it impacted his campaign's success.  00:01:01 - Afraid To Dig Into The Data 00:01:29 - How To Work Out Kickstarter Return On Ad Spend 00:03:59 - Facebook Ads Will Impact Your Organic Marketing 00:05:40 - Spend Limits To Facebook Ads 00:07:56 - Understanding Your Cost Per Click 00:11:17 - The Importance Of Email Lists 00:13:09 - The Most Worth While Conventions 00:25:19 - Facebook Ads Are An Auction  00:30:22 - Don't Start Your Ads Too Early  00:31:42 - What To Do If Organic Marketing Is Not Working 00:34:30 - What To Do If You Can't Afford Conventions  Show Notes Gen Con - https://www.gencon.com/ Norwescon - https://www.norwescon.org/ Pax South - https://south.paxsite.com/ Kingdom Con San Diego - http://www.kingdom-con.com/ Dice Tower West - https://www.dicetowerwest.com/ ShipQuest (TradeQuest) Convention Support - https://www.tradequest.co.uk Indie Game Alliance - https://www.indiegamealliance.com/ The Game Crafter Events Sponsor - https://help.thegamecrafter.com/article/116-events

What can board game developers learn from the current state of the video game industry? In this episode, the Crowdfunding Nerds talk about the importance of community and authenticity within game development. 00:01:21 - Current State of The Video Game Industry 00:03:44 - By Corporations For Consumers  00:06:43 - Gabe Newell On Game Development 00:09:33 - Using Game Development As Marketing  00:14:18 - Using Tabletop Simulator In Development/Marketing 00:16:20 - No One Knows Your Product Better Than You 00:17:19 - Building Up Your Community 00:21:12 - The Most Valuable Thing Said On The Episode 00:23:47 -When To Delete Comments  00:28:05 - Act Like A Fan of Your Own Game 00:28:05 - Don't Surround Yourself With "Yes People." Show Notes: Asmongold Video - https://youtu.be/kbBgOiqIrjo Gabe Newell FULL Interview 2021 - https://youtu.be/Pl80LvMsnfo

The Crowdfunding Nerds dive into the types of games that generally don't do well on Kickstarter. They also explore the importance of building a brand and nurturing a community around our game.  00:01:16 - Game That Don't Need Any Effort To Get Funded 00:07:45 - What Does Not Funding On Kickstarter Mean? 00:09:15 - Examples Of Games With Clear Target Markets  00:15:02 - Types Of Games That Generally Don't Do Well On Kickstarter  00:26:06 - Example Of A Big IP Doing Poorly On Kickstarter 00:26:32 - Impact Of Influencers And Community On Game Development  00:36:42 - Treat Your Game Like A Band 00:40:45 - Don't Use Game Mechanics As The Selling Point 00:43:15 - Alternatives To Kickstarter 00:44:09 - When Games Should Do Well On Kickstarter But Don't  Shownotes Steve Jackson on Game Design - https://www.youtube.com/watch?v=cBAjrTxrgEs A Christmas Carol Adventure - https://www.kickstarter.com/projects/vergegames/a-christmas-carol-adventure BIRDIE! The Disc Golf Board Game - https://www.kickstarter.com/projects/bodabrothers/birdie-the-disc-golf-board-game Distilled: A Spirited Strategy Game - https://distilledgame.com/pre-order/ GameVaults: World of Warcraft® Edition - https://www.kickstarter.com/projects/gamevaults/gamevaults-world-of-warcraft-edition/ Blizzard HATES Asmongold!? OG WoW Lead Dev Fires Back after Leak - https://www.youtube.com/watch?v=kbBgOiqIrjo Auroboros: Coils of the Serpent - https://www.kickstarter.com/projects/warchief/auroboros  

On this weeks episode the Crowdfunding Nerds go over some real life blunders Kickstarter hopefuls have fallen prey to. 00:01:36 – Be Careful Launching Massive Miniatures! 00:06:18 – Kickstarter Is Getting More Strict With Project Approvals 00:12:43 – Dangers Of Not Incorporating As A Business 00:19:31 – Slow Down & Communicate Clearly 00:23:52 – Get Your Numbers Right 00:26:07 – How Many Manufacturing Quotes Do You Need? 00:32:54 – You Need Shipping Estimates 00:35:32 – You Need A Back Up Plan 00:39:08 – Scale With Results 00:40:53 – Failing To Communicate With Fans Shownotes  4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5/ Jamy Stegmaiers’ KS Lessons - https://stonemaiergames.com/kickstarter/full-list-chronological/ Board Game Design Lab - https://boardgamedesignlab.com/ James Mathe Game Manufacturers List - http://www.jamesmathe.com/hitchhikers-guide-to-game-manufacturers/ LongPack Games - https://www.longpackgames.com/ Quartermaster Logistics - https://www.qmlogistics.com/ ShipQuest - https://www.shipquest.co.uk/

Andrew discusses the various successes and challenges he faced during his Deliverance Kickstarter campaign. As well as the Crowdfunding nerds talk about iOS 14 and the issues its causing. 00:01:15 – iOS 14 Update & Facebook Issues For Kickstarter 00:10:16 – iOS 14 Update & Pledge Managers 00:17:12 – Kickstarter Expectations 00:18:43 – Kickstarter’s Pound of Flesh 00:22:09 – Anomalies In Kickstarter’s Ranking System 00:27:22 – Kickstarter Regrets? 00:30:23 – Emotional State After A Kickstarter Campaign 00:33:10 – Challenges In The Last Week of A Kickstarter Campaign 00:39:16 – The Impact of Facebook Ads On A Live Campaign 00:42:25 – Back Up Your Emails 00:44:56 – The Most Effective Ads For Kickstarter Shownotes Backerkit - https://www.backerkit.com/ Kickstarter Referrals Explained - https://crowdfundingnerds.com/kickstarter-referrals-explained-deep-dive-into-4-tabletop-campaigns-that-funded-successfully/ Planet Unknown - https://www.kicktraq.com/projects/adamsapplegames/planet-unknown/

Anthony and Frances of Ant Lab Games join the Crowdfunding Nerds in part 2 to discuss dealing with community and social media toxicity as a board game publisher. 00:01:32 - YouTube Views Don’t Necessarily Show An Engaged Community 00:04:35 – How To Quantify Value From Content Creators 00:07:49 – Find Content Creators Who Know Their Audience 00:13:13 – How To Deal With Community Toxicity 00:24:13 – Understanding Monetized Controversy 00:24:53 – Community Toxicity Has Little Impact On Sales 00:30:39 – How To Deal With Community Criticism 00:34:32 – Be Careful Deleting Posts 00:43:37 – Why Content Creators Are Very Careful When Describing Your Kickstarter Board Game

Anthony and Frances of Ant Lab Games join the Crowdfunding Nerds to give you an inside look into the process of Kickstarter board game review videos. 00:03:36 - What Is Ant Lab Games? 00:10:18 – What Makes People Watch Review Videos Longer? 00:18:41 – Ant Lab Games Production Process 00:21:05 – What Not To Do When Reaching Out To Review Content Creators 00:23:44 – How Long Does It Take To Make A Review Video? 00:27:45 – The Value Of An Engaged Content Creator Community 00:31:43 – Does Ant Lab Refuse To Review Some Games? 00:38:34 – How Publishers Quantify Value From Board Game Review Videos Shownotes Ant Lab Games - http://antlabgames.com/ Liege of Games - https://www.youtube.com/c/Li%C3%A8geofGames/featured

In part 2 the Crowdfunding nerds continue the discussion of how to boost your Kickstarter campaign during the mid-slump. 00:05:26 - Keep Your Review Prototypes In Constant Motion 00:11:49 – Tips On Choosing Reviewers 00:15:48 – How To Ask Friends And Family For Support 00:23:54 – Post Relevant Things In Social Communities 00:29:33 – Take A Break 00:32:40 – Leveraging Tabletop Simulator 00:43:03 – Write A Helpful Article For Your Peers 00:46:29 – Social Stretch Goals   Show Notes What Matters Most To Backers On Your Kickstarter Page With Jeremy Howard - https://crowdfundingnerds.com/episode10/ Organically Engage A Facebook Community With Your Board Game - https://crowdfundingnerds.com/episode17/ Tabletopia - https://tabletopia.com/G2A - https://www.g2a.com/ Kinguin - https://www.kinguin.net/ Deliverance - https://www.kickstarter.com/projects/lowenhigh/deliverance-board-game

Andrew had the privilege of writing an article for Jamey Stegmaier on how to boost the number of pledges during your mid-campaign slump on Kickstarter. The nerds go into further details. 00:03:32 – Does Success Build Upon Itself? 00:06:23 - Focus On People Who Advocate For You 00:12:23 – What Has Produced The Most Results So Far? 00:16:44 – How To Select Review Quotes For Your Kickstarter Page 00:19:18 – Send Emails To Your List 00:24:07 – Create A Premium Pledge Level 00:28:13 – Why You Need A $1 Pledge On Your Kickstarter Page 00:31:55 – Tips On Influencer Marketing 00:44:01 – What To Do If You Are Losing Backers   Show Notes 10 Actionable Ideas to Boost Your Kickstarter Funding Mid-Campaign - https://stonemaiergames.com/10-actionable-ideas-to-boost-your-kickstarter-funding-mid-campaign/ Marketing With Gabe Barrett Of The Board Game Design Lab - https://crowdfundingnerds.com/episode6/ Deliverance: The Game of Spiritual Warfare - https://www.kickstarter.com/projects/lowenhigh/deliverance-board-game/

Andrew has been developing Deliverance for 5 years and has finally launched on Kickstater! Having raised $39,000 in 8 minutes he explains how he got to this point. 00:01:46 - How Are You Feeling? 00:04:33 – How Did You Come Up With A Funding Goal? 00:07:41 - How Long Did It Take You Get Get Prepared For Kickstarter? 00:11:12 – What Was The Open Rate Of Your Live Kickstarter Email? 00:16:11 – How Has Your Family Reacted To Your Kickstarter? 00:19:35 – How Did You Launch? 00:25:36 – What Didn’t Go Right? 00:28:28 – Don’t Feed The Trolls 00:32:04 – Define Your Target Audience 00:38:53 – Using Kicktraq 00:41:47 – What Has Moved The Needle The Most?

The Crowdfunding Nerds are at it again with some great advice when it comes to the manufacturing and shipping of your Kickstarter project. 00:02:36 – Exclude Countries From My Kickstarter? 00:04:17 – Countries That Can’t Use Kickstarter 00:07:30 – 5 Board Games Andrew Would Grab When Leaving The House In An Emergency 00:07:53 – The Excel Wizard 00:18:07 -19% VAT? 00:19:35 – How Not To Shoot Yourself In The Foot … Or Head 00:21:52 – Income Tax 00:22:51 – State Sales Tax? 00:23:19 – Even More VAT! 00:26:26 – Understanding BackerKit fees 00:29:45 – Kickstarter Is Not A Get Rich Quick Scheme 00:35:55 - Tips To Cut Costs With Manufacturing 00:41:58 – What Can The Market Bear? Show Notes  https://www.piecekeepergames.com/  https://www.backerkit.com/  https://chiptheorygames.com/

On this weeks episode Nigel Matthews of ShipQuest joins the nerds to cover the importance of shipping and fulfilment partners for your up coming Kickstarter project! 00:01:34 - Selecting A Company Name 00:03:10 – How Long Has ShipQuest Been In Business? 00:07:53 – Kickstarter Is A Graveyard of Failed Projects 00:10:58 – ShipQuest Vs GamesQuest Vs TradeQuest? 00:16:31 – What Is Board Game Fulfilment? 00:23:49 – How Has Brexit Impacted Shipping? 00:29:17 – Why You Need To Ship To Europe 00:33:59 – Top 3 Things You Need To Do When Thinking About Shipping Your Kickstarter 00:42:16 – Why Did ShipQuest Partner With Next Level Web? Show Notes  https://www.shipquest.co.uk/  https://www.tradequest.co.uk/  https://www.gamesquest.co.uk/  https://www.biggercake.com/