In this episode, Lucy Mowatt speaks to freelance writer and digital PR specialist Sabrina Cooper about writing technical content. Why jargon can put potential customers off The importance of asking questions Who creates technical content well. Listen now!

In this episode, Lucy speaks to Mandy Sinclair, a PR professional and podcaster based in Canada. They discuss how she got started with audio content, where she finds inspiration and why there's never been a better time to start a business podcast. 

Lucy Mowatt speaks to Joe Glover about the importance of empathy in marketing. They discuss personas, focus groups and how to create empathy at scale, alongside the challenge of being perceived as 'airy fairy'.