So part of building a business you’re proud of is giving yourself permission to take an authentic stance about your work and the path your dream clients walk down. Sometimes taking a firm stance feels easy and inspiring. Other times… it’s tricky.   What is it I really want to say? Will people even get it? And if they do, will they get it enough to want to hire me?   Those were the questions my guest, Angela Beeching, brought to the conversation today. Angela helps musicians get more of their best work out into the world so they can become the artists they are meant to be. She’s worked as a coach for many years and over that time, her confidence, her methodology, and her motivation has evolved. But Angela’s marketing message hasn’t completely kept up with that evolution. So we put our heads together today to help Angela lean into her stance and identify the message underneath Angela’s message. If you’d like to bring a little more bravery to your marketing, this episode is for you.   Key Takeaways  Align Your Marketing with Your Core Truth Narrate Your Journey Use the Awareness Ladder Use the Fourth Wall Technique Practice Truthful Conversations Timestamps & Key Topics[02:29] Angela shares her experience as a Hive member and the benefits of community calls[03:36] Dallas and Angela discuss the goals for today's coaching session[04:57] The disconnect in Angela's marketing and her desire to align it with her deeper purpose[06:57] Angela explains the spiritual aspect of her work with musicians and the challenges she faces[08:45] Dallas reflects on Angela's need to lean into her core message in her marketing[09:40] Identifying the gap in Angela's marketing and her struggle to fully express her truth[12:38] Practical ways for Angela to practice integrating her truth into her marketing[15:20] Angela shares an example highlighting her coaching philosophy[16:53] The challenge of distilling complex truths into a marketing message[19:27] Dallas explains the awareness ladder and its relevance to Angela's ideal client[22:22] The balance between concrete goals and deeper truths in marketing[24:22] The long journey of client readiness and the role of truthful messaging[25:25] Using the fourth wall technique to bridge practical advice and deeper truths[29:48] Dallas's suggestions for catchphrases and a truth audit for Angela's content[33:54] Attracting clients who are hiding from their work and addressing their readiness[35:18] Practicing truthful conversations with potential clients[37"03] Truthfulness audit and next steps for Angela  CONNECT WITH ANGELA:WEBSITE: angelabeeching.comFACEBOOK: facebook.com/angela.beeching   CONNECT WITH ME:INSTAGRAM: @dallastravers

I'm going to kick things off today shouting out today's guest. When I met Anastasia Edwards, she had a baby little business and a strong work ethic. Now, less than two years later she's got a waitlist for private clients, a full and thriving membership, and she just finished her first official course launch. Anastasia helps actors take charge of the business side of acting and start working professionally by defining their brand, building a strong team and booking their first high level project. And her course grew out of all the incredible work she's done with individual clients in the last 18 months plus her own experience as an actress. We sat down for a last minute session to brainstorm small actions Anastasia could take to double her sales at the end of her launch. The two of us developed a relatively simple plan of action to leverage the warmest leads in her community and get the most possible mileage out of all of her amazing webinar content. A webinar launch feels like a ton of work. In fact, it is a lot of work. But believe me when I tell you that your second webinar launch is half as challenging. The third one is even half as challenging as the second. And there is a day in your not too distant future where your webinar launch almost makes you nervous because it's so dialed in and simple. That's where I was in my last launch… but our friend Anastasia's in the excitement, overwhelm and thrill of her very first launch. So, we got down to business to help her run through the tape and set her very first course up for success. In this episode, you'll learn: Proven strategies to launch your course program successfully. How to Increase course sign-ups with effective and actionable tactics. How to personalize your sales emails to boost conversion rates and sales. How to create urgency in course enrollment to drive higher participation. How to overcome objections in course sales and boost your enrollment numbers. Key Takeaways Mastering the art of launching a successful course can be a game-changer in the life of a coach. Whether it's understanding the importance of taking action, learning through experiences, or reaching out to potential students, all these aspects play crucial roles in a course's success. Gaining mastery over these factors allows coaches to stay focused and calm during the launch as noticeably seen from the episode, boosting their chances of reaching or even surpassing their enrollment goals. The resources mentioned in this episode are: Check out the Client Surge system to boost your sales conversion rate and bring more clients to your business. Use BombBomb or VideoAsk to personalize your sales emails and engage with potential clients in a more meaningful way. Implement a countdown timer using motionmailapp.com to create urgency and encourage last-minute sign-ups for your course. CONNECT WITH ANASTASIA: INSTAGRAM: @actoranastasiaedwards WEBSITE: www.actingcareercoaching.com CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor

This episode dives into one of my favorite things to teach about. Course Launches. This might surprise you because we don’t talk about course launching very often on this show, but launching is actually one of my super powers.  But there’s a good reason why this show doesn’t over-emphasize course launches. And that’s because too many experts in the online space tout the myth that anybody can just use your life experience to create a course and once you do… it’ll somehow miraculously just sell and voila… you’ve got a six, seven, even eight figure business on your hands.  There are a lot of steps that must happen in order for your business to reap the benefits of a scaled offering, such as a course — which is why inside The Hive we practice The Ripple Effect System.  But… believe me when I tell you that a successful course launch is indeed in your future.  And that’s where today’s guest, Elizabeth Ruth has found herself.  Yet, Elizabeth came into our conversation with a lot of doubts and specific questions she needed addressed in order to give herself permission to finally launch her course.  Elizabeth is the proud owner of ER Marketing Services.  Her team helps entrepreneurs implement the systems they need to knock their marketing out of the park.  She has a proven system that can easily become a course and our goal during this episode was to turn her course into a reality.  If you want to design and launch a course — the right way — grab a pen and paper because you’ll want to take a bunch of notes.  And, now… let’s talk courses, shall we? CONNECT WITH ELIZABETH: WEBSITE: https://ermarketingservices.com  CONNECT WITH ME: INSTAGRAM:  http://instagram.com/dallastraversbizmentor FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

My guest today is Latesha Lynch and I must confess that after we wrapped up recording I blushed and asked her, “can we be friends?” Latesha is one of those “tell it like it is” entrepreneurs with a common sense approach to business decisions. Which is so refreshing because while there’s so much hype around charging your worth in the coaching world, Latesha’s case for premium pricing isn’t based on feelings. It’s just based on facts. So, a little about Latesha… Her core mission to help female entrepreneurs build and leverage their brand authority so they can confidently sell their services and coaching programs at a premium price point. She has been featured in Forbes, Atlanta Tech Edge, GPB Radio, and Authority Magazine to share her experience with technology, asking for more money, branding, and entrepreneurship. Latesha has a special handbook for you if you want to offer fewer services while making more money so you can avoid burnout and sleepless nights and still hit your ambitious monthly income goals. Go here to grab it: https://revolutionaryceo.co/handbook/ So, today, the two of us talk about the real reason to offer premium pricing and the value it brings to your business as well as your clients. Grab a pen and paper because you won’t want to miss a word Latesha says. Connect With Latesha: Instagram: @atelierlatesha Free Training: www.watchthecoachclass.com Facebook: www.facebook.com/atelierlatesha Free Handbook: www.revolutionaryceo.co/handbook Connect with Me: www.dallastravers.com Instagram: @DallasTravers