Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In the Choice Hacking podcast, we'll learn about these "predictably irrational" behaviors and how to use them to create incredible customer experiences.
Greatest Hits: The Halo Effect: Why beautiful design is more powerful than a perfect product
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking//SOURCES: Choice Hacking What is the Halo Effect?
4/13/2023 • 10 minutes, 34 seconds
Greatest Hits: How WALMART used psychology to become the world's biggest retailer
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: How Walmart used psychology to become the world’s largest retailerDisclaimer: Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)
4/6/2023 • 14 minutes, 43 seconds
How Costco used psychology to become the world's 3rd largest retailer
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking//SOURCES: Choice Hacking,
3/16/2023 • 10 minutes
Part Two: How Disney used psychology to become the happiest place on Earth
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking//SOURCES: Choice Hacking, 10 Ways Disneyland Used Psychology to Perfect Its Experience
3/9/2023 • 10 minutes, 16 seconds
Part One: How Disney used psychology to become the happiest place on Earth
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking//SOURCES: Choice Hacking, 10 Ways Disneyland Used Psychology to Perfect Its Experience
3/2/2023 • 13 minutes, 51 seconds
Greatest Hits: How IKEA used psychology to become the world's biggest furniture retailer
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you grow your business this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, How IKEA used psychology to become the world’s largest furniture retailer
2/23/2023 • 14 minutes
Idleness Aversion: Why we hate to wait (and what to do about it)
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my most popular Choice Hacking Academy course, "Behavioral Science & Psychology 101 for Marketers."Click here to learn more and join the course.✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you grow your business this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, What is Idleness Aversion?
2/16/2023 • 11 minutes, 26 seconds
The Endowment Effect: Creating emotional bonds your customers don't want to break
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you grow your business this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, What is the Endowment Effect?
2/9/2023 • 11 minutes, 47 seconds
Unskilled and Unaware: The Story of the Dunning-Kruger Effect
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you grow your business this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, Unskilled and Unaware: What is the Dunning-Kruger Effect?
2/2/2023 • 10 minutes, 43 seconds
Greatest Hits: How Netflix Used Psychology to Perfect Its Experience
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, Five Ways Netflix Used Psychology to Become the World’s Biggest Streaming Platform
1/26/2023 • 12 minutes, 34 seconds
Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too)
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, Why Steve Jobs Stole From a Hotel to Build the First Apple Store (And You Should Too)
1/19/2023 • 13 minutes, 12 seconds
The Cobra Effect: When Your Best Intentions Backfire
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, What is the Cobra Effect?
1/12/2023 • 7 minutes, 58 seconds
The Psychological Failure of New Coke
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, The Psychological Failure of New Coke
