Learn what brand recognition is and 14 strategies to boost brand awareness for your business. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ You’ll know what brand recognition is and how to grow it with brand awareness techniques.  First, you’ll discover the 4 levels of brand memorability including brand awareness, brand recognition, brand recall, and brand salience.  Then we’ll dive into 14 effective strategi3es you can use to grow your brand awareness and ultimately make your brand more visible.  You also understand the difference between brand recognition vs brand recall, and brand awareness vs brand salience.  For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how to build strong brands using modern strategies and stories with the author of Building Strong Brands, Aaker on Branding and Brand Leadership, David Aaker.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/First David breaks down the difference between business strategy vs brand strategy before highlighting the evolution of branding from marketing. Next, you’ll discover what brand awareness actually is, how small businesses can create it and how important brand messaging is.Then David Aaker dives into stories and brand storytelling.He explains what brand storytelling is, what a signature story is and the process to create a signature story for your brand.Then you’ll learn what game changing sub-categories are, how to create one and David Aaker top tips for building strong brands in modern markets.For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how to create a competitive positioning strategy for your brand with this 7-step process framework  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know how to create a competitive positioning strategy for your brand with this 7-step process framework. First, we’ll answer the question “What is competitive positioning?” and why most business owners and entrepreneurs overlook it. Then you’ll discover why developing a competitive position in the market is so important in influencing whether or not your target audience buys. Next we’ll look at why decision making factors are so influential when it comes to and effective competitive positioning strategy and I’ll provide you with examples of high value buying decision factors.  Then we’ll dive into the brand strategy process steps to develop and effective positioning strategy for your own brand or a clients. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn 8 types of price segmentation with these price structure examples to increase appeal and market share. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll have 8 examples of price segmentation to use in your pricing strategy. First, you’ll learn what price segmentation is before understanding exactly how it works with a modern segmentation example. Next, you’ll discover the pros and cons of pricing segmentation and how the advantages and disadvantages of each strategy influences pricing structure decisions. Then we’ll dive into the different types of pricing segmentation so you can understand how to integrate an effective price segmentation strategy for your brand. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Discover how position as an expert with expert positioning for creative agencies and freelancers from author of “The Business Of Expertise”, David C. Baker.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/• How David C. Baker Became An Expert• How Expert Positioning Opens Doors• Positioning Factors For Creative Agencies• How To Build Your Expertise• Content vs Insights• Don’t Give Away Thinking For Free• How To Sell Your Thinking• How To Charge For Your Thinking• How To Gain Authority And Control The Conversation• Mistakes TO Avoid Selling Expertise• Question To Ask Clients To Sell Strategy• Top 3 Tips To Position As An ExpertFirst, we bust the myth that expert positioning or niching to specialize, closes the door to other business, with practical ways to navigate it.Next, we discuss the factors creative professionals and freelancers should consider before defining their positioning strategy.Then we analyse the difference between selling your thinking and selling execution services and how too many agencies give brand strategy away for free.Next you’ll discover how to gain authority and take control of the conversation in the discovery or prospecting stage and the questions to ask clients to lead them to strategy services.Finally, David C. Baker shares his top three tips establishing expert positioning in modern creative and branding markets. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how global branding agency Johnson Banks uses strategy and design to build brands for their clients with “Branding In Five And A Half Steps Author” Michael Johnson.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/How Global Agency Johnson Banks BeganWhy Brand Strategy Has Become So ImportantWhy Clients Are Demanding Strategic WorkHow To Find The Right Problems To FixThe Importance Of The Brand AuditThe Importance Of Client ExercisesThe Importance Of Unifying The Leadership TeamBrand Strategy WorkshopsPricing Creativity (Different Models)Top Three Tips To Build A Global Agency First you’ll discover how Michael Johnson started global agency Johnson Banks began in 1992 and how they found their first clients.Next, we discuss why brand strategy has become so important and how more clients understand it and demand it.Then you’ll discover how to find the right problems to fix using brand audits and client exercises.Next you’ll learn the importance of unifying the leadership team and the role of the brand strategy workshop. Finally, we’ll cover hpw to price creativity using different pricing structures and the top three tips from Michael Johnson to build a global agency from scratch.For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn what price segmentation is and how brands use it to appeal to different market segments. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know what price segmentation is how how to use it with a modern price segmentation example. First, we’ll answer the question “What is price segmentation?” so you can understand how brands charge different market segments different prices for the same or similar products or services. Next we’ll take a look at an example of price segmentation with Adobe and how the offer students discounted pricing as a stepping stone to their full pricing structure. We’ll also take a look at value based pricing typically used in the creative services industry where agencies charge clients based on the value of the work to specific clients. Next, you’ll discover how to develop a proce segmentation strategy for your own brand with this step-by-step process. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how to grow your design, creative, branding or digital marketing agency with tips, insights and stories from Chris Do from The Futur.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/First, we’ll cover how to get started with your agency and how to get your first clients.Next, you’ll discover the importance of networking and being nice to grow your referral base.Then, we’ll dive into how to grow your team, delegate tasks and scale with processes.Next we’ll explore marketing strategies for creative agencies and the importance of brand strategy to your clients.Finally Chris Do shares his top tips for creating and building an agency from scratch to success.For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn what differentiated marketing strategy is and how Nike use it to appeal to specified market segments.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/Next you’ll discover the advantages and disadvantages of the differentiated marketing strategy and how these pro and cons impact brands.Then we’ll quickly look at the difference of differentiated marketing vs undifferentiated marketing to understand their uniqueness before we dive into the nike differentiated marketing example.Next you’ll learn how to create a differentiated marketing strategy for your brand with this 4-step process.For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how to create a differentiation strategy for your brand with these easy-to-follow process steps and examples. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know how to create a differentiation strategy for your brand or your client’s by using this step-by-step process guide. First, you’ll learn the difference between broad differentiation vs focused differentiation strategy before looking at each in more detail. Then you’ll discover the broad differentiation strategy example from wholefoods before you learn how to develop a differentiation strategy for the brands you’re building. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have 6 highly effective sales tips you can use to convert prospects into clients and increase revenue for your business. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First we’ll discuss the elephant in the room that most people don’t like sales yet businesses simply don’t survive without them. Next, you’ll learn to shift your perspective away from selling to helping and where to find more confidence to do that. Next, we’ll look at sales tips and techniques that actually work for branding businesses and creative agencies so you can get more branding clients. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have 6 branding psychology and persuasion principles that you can use every day in marketing your brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ Influence: The Psychology of Persuasion has been one of the most influential books I have read in business and branding. In this podcast episode, I break down the principles taught by author Robert Chialdini and how they apply to audience buying behaviour and branding and marketing activities. If you want to understand the psychology of branding and marketing and the principles that will influence your target market to buy more of what you brand offers, then this video will show you how. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have a step-by-step process to create a brand activation strategy and campaign. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ Fist you’ll learn what brand activation is and why you would condsider creating an activation campaign for your brand. Then, using the brand activation process and methods, you’ll learn the steps you need to follow to create brand activation activities, events and campaigns for your brand. Whether you’re creating a digital brand activation campaign, defining your brand activation budget or simply developing your brand activation brief, these steps will get your brand activated. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know what differentiation strategy is in branding and marketing and how it provides a competitive advantage over your competition. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn that developing a brand has an overarching goal of offering up a competitive different to the audience to make the brand more appealing. Then we’ll break down what a brand differentiation strategy is and how it enabled brands to develop an effective positioning strategy. Next you’ll discover why brand differentiation is so important to achieve brand difference and how differentiation strategies and tectics influence the target market’s buying decision. Next we’ll look at how differentiation strategies offers a competitive advantage in business and how unique and defensible the difference is, influences the overall brand positioning strategy. Then we’ll look at the types of differentiation strategy which include price differentiation, product differentiation, channel differentiation, relationship differentiation, image differentiation and experiential differentiation. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand the brand strategies of some of the world’s top brands and agencies and the strategic elements they use for success. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what brand strategy is and the role it plays in the success of top brands. Next, we’ll cover the essential brand strategy elements which include brand purpose, brand vision, brand mission, brand values, brand positioning, brand personality, brand storytelling and brand identity. We’ll then discuss why brand strategy templates are less effective than processes before taking a look at some of the world’s best examples of brand strategy and strategic branding which include: Chipotle, Tesla, Zappos, Dollar Shave Club, Old Spice, Harley Davidson, Dove, AirBnB & Even Headphones. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know how to find more branding clients who value brand strategy services and have to budget for them. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn how offering brand strategy services for the first time is not without its challenges. Next, we’ll discuss clients who don’t “get strategy” and why these clients typically expect to pay much less for branding services. Next, you’ll learn how part of your role as a strategist is to shift the value perspective of what you do before we dive into a step by step process you can follow to do exactly that. You’ll learn how important a lead generation system is for generating new client leads and business. You’ll discover that keeping the conversation about business and away from design will shift their perspective of your value and you’ll also learn how their excitement for their vision increases their desire for a positive outcome. We’ll then explore how more advanced questions will force your clients to rethink their branding ideas and how a strategic roadmap might help before we picot the conversation to how we can help. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this episode of the brand master podcast I’m speaking with best-selling author of the brand gap, the brand flip, zag, scramble and metaskills, Mr Marty Neumeier about the future of branding and brand strategy. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn from the master, what brand strategy is with his unique definition and why it’s so important for modern creatives and brand builders.  Next, you learn the importance of specialisation, how to find your zag and what graphic designers can do to prepare for the future.  Later you’ll learn the difference between brand strategy vs marketing strategy and how to provide the ROI of branding.  Finally, you’ll learn the most effective questions brand strategists need to ask to develop an effective brand strategy. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In part 2 of this episode of the brand master podcast you’ll learn how to get bigger clients, how to grow your branding agency and the number one thing you should do to grow as a freelancer.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn when to ask your clients for their budget and how to ask for clients’ budgets. Next, you’ll learn two key strategies that will teach you how to get bigger clients with bigger budgets and projects you want to work on. Then, you’ll discover the importance of business systems and the secrets sauce to growth and scale. Finally, Miichael Janda shares the one thing he would do today as a solo freelancer to build and grow a successful branding agency. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this episode of the brand master podcast you’ll learn how to raise your rates, how to get bigger clients and how to grow your branding agency. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/First, you’ll discover how Michael Janda went from junior designer to art director at a multinational brand in just 4 years.  Next, we discuss the principles of pricing your branding work and how to charge more considering production, market value and clients budget.  Then you’ll learn the advantages and disadvantages of hourly pricing, fixed cost pricing and value based pricing.  Finally, you’ll learn how to upsell your clients to brand strategy services with this simple strategy. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know what audio branding (or sonic branding) is, how the audio branding process works. You’ll also learn about different audio branding assets and some of the most memorable sonic branding examples. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover what audio branding is before we explore the differences and similarities between audio branding vs sonic branding,   Next, we’ll discuss the evolution of audio branding, how voice search will impact it and where it’s going.   Then, you’ll discover the power of audio logo’s before we explore some of the most memorable sonic branding examples   Finally, you’ll learn about the sonic branding process, the audio branding assets you can leverage and how to offer sonic branding services to your clients. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know what brand activation is and why modern brands are using this strategy to create memorable engagements. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover exactly what brand activation is and how aims to pull customers from their everyday routine to generate real attention. Next, you’ll learn why brand activation is so important and how engaging interactions can remind customers that the brand is real as is their relationship with it. Next we’ll look at two very different brand activation and experiential marketing campaigns from two beverage brands in Red Bull and Lipton. Finally, you’ll learn about the overarching goal of brand activation, what it aims to achieve and the benefits from executing an effective activation campaign. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have a step-by-step process you can use to follow the path to become a brand manager. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First we’ll briefly cover what a brand manager brand manager is and what they do as well as how broad the brand manager role is. Next, we’ll dive into some of the most critical skills needed for brand management including advanced communication, outside the box thinking, savvy market interpretation, and adaptability. Then we’ll dive into the steps so you can learn how to become an account manager. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this episode, Learn how to get brand strategy experience so you can create a track record that will act as a hook to attract new clients who'll pay a premium. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ For more brand strategy resources and downloads visit https://brandmasteracademy.com/

First you’ll learn what brand heritage and heritage branding is and how it give the target market a compelling & emotional reason to choose one brand over another.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/Next, we’ll look at why heritage branding is so effective in modern marketing and how humans are drawn to emotion and story through their DNA.Then, you’ll discover that heritage branding is not just for vintage or 100 year old brands and how you can leverage heritage and nostalgia through story.Next, we’ll get down to business and map out an easy to follow 5-step roadmap on how to build brand heritage through story and emotion.For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this episode of the Brand Master Podcast, I’m speaking with Brooklyn based professor Douglas Davis about the creative strategy framework & process taken from his highly popular book, creative strategy and the business of design.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/We speak about the importance of brand strategy for modern creatives and the role of the brand strategist in educating clients on strategy includingWhy Brand Strategy Is Important Modern CreativesThe Creative Strategy Framework & Process OverviewHow To Find Your Target Audience How To Translate Benefits Ands Value To Brand MessagingHow To Translate Brand Strategy To Marketing StrategyHow Do We Bridge The Clients Strategy Education GapThe Adobe Creative Mentor Series with Douglas DavisFor more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have a 5-step roadmap you can follow to build your expertise in the field of branding. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll discuss the importance and difficulty of positioning and why most fall at the first hurdle. Next, you’ll discover the importance of expertise and how learning your craft makes you better at what you do, more efficient and more in-demand. Then, we’ll discuss the benefits of acquiring deep expertise including becoming more relevant, trustworthy, knowledgeable, competitive and profitable. Next we’ll uncover why generalists outnumber experts including how easy it is to generalise and how difficult it is to pick a specialisation and acquire the required level of expertise. Then, you’ll learn how to become an expert in your niche with this simple 5-step process For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand what brand heritage, heritage branding and brand origin are and how nostalgia branding evokes emotions and makes connections. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you learn about the meaning of heritage and it’s links to history Next you’ll discover what brand heritage is and how the history and traditions of a brand creates character and tells us where it’s come from, what it believes and why generations of consumers have trusted the brand. Then, you’ll learn why brand heritage is so important as more new businesses enter the market and why it offers up such a competitive advantage when it comes to building relationships with the target market. Next, we’ll look at some heritage branding examples with Hermes and Penguin books; brands that have used nostalgia marketing to connect with their customers. In the end, you’ll understand the power of a compelling brand origin story and the impact of brand heritage in building trust. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have an easy-to-follow process to become a personal brand strategist or a personal branding consultant to meet the increased demand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll discuss what a personal brand strategist or a personal branding consultant is and what they do. Then, you’ll discover why the demand for these branding experts has increased dramatically in recent years before we dive into the 5-step process you can follow to become a personal branding strategist. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have the processes to define brand attributes for your brand in order to connect on a human level. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll cover the basics of what brand attributes are and how neural connections are made in our brains to provide us with a shortcut to meaning. Then, we’ll dive right into the step-by-step process you need to develop brand attributes for your own brand or a clients. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this episode, you’ll learn a step-by-step process you can use to find profitable niches from branding and creative professionals. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover that finding a profitable niche is about taking some logical steps to identify businesses that have the budget for your services. Then we’ll discuss why it’s so important to find and develop an effective positioning strategy for your branding & creative business. Next, we’ll just into the actionable steps you need to take to uncover profitable niches. Step 1: Identify Industries With High Profit Margins Step 2: Identify Sub_industries for more relevance Step 3: Analyse the industry branding level Step 4: Identify The Target Region Step 5: Calculate The Number Of Businesses In Your Market Step 6: Estimate A Conversion Rate Step 7: Estimate Your Average Invoice Step 8: Calculate Your Potential Revenue Step 9: Rinse Repeat & Review By the end of this video, you’ll have a 9-Step process you can use to uncover profitable niches to find high paying clients that have the budget to pay you for your specialist brand strategy services. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand the role brand attributes play in modern branding and connecting through human personality. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn how and why attributes are formed and how to provide humans with quick ease of understanding. Next we’ll look at what brand attributes are and how the primitive human brand analyses brands in the same way it analyses predators and survival mechanisms. Then you’ll discover why brand attributes are important and how they contribute to the buying decision process in crowded market places. Next you’ll learn the difference between brand attributes vs brand personality and how attributes are the foundation for personality. Finally, we’ll look at a brand attributes list and discover the brand attributes of Harley Davidson, one of the3 most iconic brands in the world For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know how to pick your niche as a branding specialist or strategist with a simple 3-step niching strategy. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll cover the topic of how difficult it is to find a profitable niche in the branding world and why most designers, creatives strategists and consultants put it in the “too hard basket” because they don’t have a niching strategy. You’ll also discover that niching down doesn’t mean losing business but being more relevant to a group of people making it a not brainer finding your niche. Then, I’ll show you just how easy it can be to find countless niching options for your branding business when I show you how to niche research. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand the difference between positioning vs differentiation vs distinctiveness and how to use these techniques in your own strategy process. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll discuss how some of the most decorated and well-renowned marketing minds have drastically differing opinions on the fundamentals of branding and marketing on why customers choose the brands they do. Next we’ll discover what brand positioning is and how it became the cornerstone concept of marketing in the early 80’s through the ground-breaking book “Positioning: The Battle For Your Mind” by Al Reiss and Jack Trout. Next we’ll look at the world of differentiation and what most professional branders and marketers believe as law. You’ll discover this theory from three perspectives, three authors and three books by Simon Sinek, Jim Stengel and Seth Godin. Then you’ll learn what brand distinctiveness is and learn professor Byron Sharp’s perspective on How Brands Grow and why differentiation is not possible. Finally, I’ll break down my own ideas and philosophy and how brand builders must use all tools at their disposal to connect. For more brand strategy resources and downloads visit brandmasteracademy.com

By the end of this episode, you’ll understand what lifestyle branding is and how to create a lifestyle brand strategy in 5 steps. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll cover what lifestyle branding is and the way lifestyle brands connect by painting a picture of their audience's desired life. Next, I’ll show you how to create a lifestyle brand with the following steps For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know what lifestyle branding is and how lifestyle brands appeal to their audience through their deep desires. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll answer the question “What is a lifestyle brand?” And how it promotes the audience’s desirable lifestyle as a primary method of resonating with who they are. Next, we’ll look at what a lifestyle branding strategy defines including Who the audience is The desirable lifestyle they want The method to communicate this lifestyle The associations it will align with The experiences it will provide How to help them achieve it Then we’ll look at some lifestyle brand examples including red bull and Patagonia and how they paint a picture of the audience’s desirable lifestyle to resonate with who they are. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll be armed with 6 of the best branding strategies for unique marketing and differentiation in 2021 and beyond. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover that brands use a variety of differentiation and positioning strategies from the innovative and disruptive to the simplistic and resounding. You’ll also learn how these strategies simply provide meaning for the target customers as to why they should choose one brand over another. Next, we’ll dive into all 6 unique branding strategies in marketing. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this episode, you’ll discover how an “Old Man’s” brand became the world’s #1 brand for men’s body wash from a simple repositioning strategy. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’’ learn about the history of the Old Spice brand, including their introduction to the market in 1937 with women’s products and a takeover from Proctor & Gamble in 1990 for $300 million. Next, you’ll learn how their original positioning aligned them with granddads and why that became a challenge the brand needed to overcome to survive. You’ll then discover how leading agency Weiden + Kennedy refocused the brand to appeal to a younger target market through bold personality and a campaign that went viral. Finally, we’ll look at the impact of communication adjustment and personality had on sales with a 125% increase. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand what brand association is and how it manifests into brand perception and reputation. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll discuss the relationship between brand assets and brand meanings and how they come together through associations. Then, we’ll answer the question “What is brand association” with an insight into how the human brain and neural connections work to form meanings. Next you’ll discover why brand associations are important and how they form the building blocks of the brand perception in the mind of the audience. Then we’ll dive into how brand associations are formed through brand experiences, which become memories. Next, you’ll learn some practical brand association examples before we cover the different types of brand associations and the impact of negative associations. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have a comprehensive list of 18 of the best brand strategy books and the best branding books to help you become a specialized brand strategist in 2021 and beyond. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll address the content issue and how you need to learn to separate low-value content from high-value content, and how this list of books will provide you with a foundational platform to build from. Then, we’ll dive into the list of 18 brand strategy books that cover the fields of brand consulting, brand positioning, brand purpose, brand storytelling, brand archetypes, differentiation, consumer behaviors, advertising, pricing, systems, facilitation, and more. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand what a brand persona is and the power it has in connecting a brand with its target market. You’ll also have a step-by-step template to create a brand persona for your business. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll explore how the ideas of “Standing out in the market”, “Finding your edge” and “Getting attention” all rely on having the right offer and the right message for the right person. You’ll also learn that there are important nuances to putting the right message in front of the right audience; which is down to the way you deliver that message. That’s where the brand persona comes in. Next, we’ll answer the question “what is a brand persona?” and how it’s constructed of personality traits, brand voice, language profile, attitudes, and opinions. Then we’ll explore why your brand needs a human persona, how people connect with brands on a primitive level, and what the difference is between a buyer persona vs brand persona. Finally, you’ll learn how to develop a brand persona to bring your brand to life with this 7-Step brand persona template For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have a comprehensive list of 26 branding elements you can include in your brand strategy development process. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn about the importance and individual function of strategic branding elements that are the foundations of a brand. Then, you’ll learn how different categories of the elements of a brand influence a variety of growth opportunities from brand positioning to personality. Then, we’ll dive into the comprehensive list of branding components that make up a strategic Brand. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have 14 ways to identify and avoid difficult clients so you can focus on attracting bigger and better clients. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, I’ll personally bust the myth that there are no bad clients through my own personal experiences. Next, we’ll cover some pretty obvious signs that you have difficult clients within your business and a piece of advice that will save you days, weeks, or months of pain. Then we’ll cover how to both identify and avoid difficult clients in order to focus your time, effort, and positivity on attracting bigger and better clients. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know how to build business systems for your brand, creating agency or branding business. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover how most businesses start and why the need for business systems arises. Next, you’ll discover how increased efficiency and growth expansion are the main reasons that answer the question “Why create business systems?”. Then, we’’ cover the three questions you need to ask when answering the question “When should I create” business systems?”. Next, we’ll look at the 5 key areas of your business where you should create systems to improve efficiency and productivity including marketing, sales, onboarding, delivery/fulfillment, and administration. Then, you’ll learn a three-step process to create business systems for your brand. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn an effective brand naming process from a leading pro brand naming specialist to create a great brand name.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/First, you’ll learn why the brand name is so important for business success and how language plays such an important role in connecting with the audience. Next you’ll learn how the brand naming process fits into brand strategy and some techniques to produce great brand name ideas. Then you’ll discover some of the biggest brand naming mistakes to avoid and some key attributes you should develop into the name of your brand and how to balance strategic, creative and technical considerations. Then we’ll dive into Rob Myerson’s seven step brand naming process that he uses in his agency to create memorable brand names. Finally Rob will provide some juicy insights from his new book Brand Naming: The Complete Guide To Creating A Name For Your Company Product Or Service For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know how to use email automation in your marketing strategy to get more clients for your business or agency. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll cover why email automation is such an effective tool for businesses and agencies to nurture clients and prospects on autopilot. Next, you’ll learn about the advantages of email automation which include #1) Emails on autopilot #2) Continue Customer Journey #3) Give Quality Value #4) Resonate With Personality #5) Develop Trust #6) Stay top of mind Next, you’ll learn how to use email automation in your branding and marketing and a 4-step process to develop your strategy. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand what an endorsed brand strategy is and how it fits into the world of brand architecture. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover what brand architecture is and how endorsed brands differ from other architecture strategies. Next, we’ll answer the question “What is an endorsed brand strategy?” and how it leverages both the freedom and safety of the endorser brand. Then, you’ll learn how and why the brand identity of endorsed brands is usually distinctly different from the parent brand before learning the advantages and disadvantages of the endorser brand strategy. Next, you’ll discover a world-class endorsed brand strategy example with Nestle and how Nestle is a hybrid (House of Brand and Endorser Brand), boasting a brand portfolio including Nespresso, Nescafe, Perrier, KitKat, Smarties, Milo, and Many more. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand what strategic brand management is and the 12 fundamental elements you need to manage your brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll dive straight into the question “What is strategic brand management?” and how a well-managed brand runs like a well-oiled machine. Next, we’ll take a look at the core responsibilities of the brand manager and why managing a brand strategically is so important. Then, we’ll compare brand strategy vs brand management before diving into the 12 process elements brand managers need to nurture. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have a system to develop solid employee branding processes that you can use to turn your brand employees into brand personifications. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll cover the basics of employee branding and refer to my previous video (What Is Employee Branding + Top Examples) and cover the advantages of this brand strategy. Then we’ll dive into the step-by-step process to develop your brand employee processes for your business. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand what employee branding is and how top brands use it to build their reputation and brand loyalty. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll answer the question “What is employee branding?” and also why and how it works to provide a sense of predictability and trust. Next, we’ll look at the distinct difference between employer branding v employee branding, how they appeal to a different groups and how they're interdependent. Then, you’ll discover the advantages of employee branding, how it leans on strong brand culture and how it can communicate a strong, healthy and aligned internal brand. Finally, we’ll look at one of the world-leading employee branding examples through Zappos and their internal processes to develop employees to represent the brand values and beliefs. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know what brand culture is and you’ll have 6 actionable steps you can use to build a strong culture for your brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll define the meaning of culture and then how that applies to brands before answering the question “What is brand culture?” through the way-of-life and custom of the brand. Next, you’ll discover the goal of brand culture and how it works to align the internal and external brand to increase belief and internal satisfaction, which is then transmitted through the external brand. Then you’ll learn why brand culture is so important and some of the major benefits including less turnover, higher loyalty, and higher productivity to name a few. Finally, you’ll learn a 6 step process you can use to create a strong brand culture within your organization. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know what brand salience is and how to grow it to influence the buying decision of your target market. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll distinguish brand salience from the other forms of brand consciousness including brand awareness, recall, and recognition. Next, you’ll discover what brand salience is and how it’s dependant on either memory or attention in the buying decision. Then you’ll learn why brand salience is so important, how it can lead to brand resonance and how it’s the key to growth. Next, we’ll dive into what drives brand salience referencing the work of Professor of marketing science, Byron Sharp, using the Dollar Shave Club as an example of quantity and quality of memory structures. Then you’ll learn the difference between brand salience vs brand awareness before we dive into the steps to grow brand salience. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand what Keller’s brand equity model is and how it’s used to achieve and measure brand resonance. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn the importance of brand resonance and how it’s used to connect with your audience and target market on a human level. Next, you learn exactly what Keller’s brand equity model or the customer-based brand equity (cbbe) model is and how it’s used as a framework to grow brands. Then you’ll learn how the brand equity model works and the individual steps of the pyramid used to grow brand equity including Identity, Salience, Meaning, Performance, Imagery, Response Judgements, Feelings, Relationships, and of course resonance. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know how multibranding works and when to use a multi branding strategy. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover how brand architecture contains many techniques and strategies such as umbrella branding, branded house, house of brands, and multibranding among others. Next, we’ll dive into the question “What is multibranding?” to discover how established brands use this strategy to introduce a new brand into a category where they already have an established brand. Then, you’ll learn why and when brands would use a multi-brand strategy and how they can leverage it to increase overall market share. Next, we’ll dive into a multi-brand strategy example from Procter and Gamble and how they used both the Tide and Cheer brands in the same detergent category to increase overall market share. Finally, we’ll uncover the advantages of this technique including increased brand equity, increased brand presence, and increased market share As well as the disadvantages such as brand cannibalization, brand management issues, and customer confusion. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know what a brand extension strategy is, and how to use it to expand and grow brands across multiple categories and sectors. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn that the brand reputation and brand equity that is achieved by established brands is the asset that’s leveraged within a brand extension strategy. Next, you’ll learn what a brand extension strategy is before we explain it with an example from one of the most successful brands to leverage it. The Nike Brand Extension is a great example. Then you’ll learn why and when you would use a brand extension strategy and how opportunity, relevance, and reputation play a big part in its success. Next, you’ll discover the advantages, disadvantages, and risks of using a brand extension strategy and with an example of what can go wrong with a brand extension fail from cosmopolitan magazine For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand the strategic role of core brand values and the steps required to develop them. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we explore how human psychology and DNA leads us to brands that feel familiar and how values are a signal for safety. Next, you’ll learn what brand values are, how they’re used, and the important role they play in how a brand is perceived by its target market. Then, you’ll learn the brand values mistakes to avoid and the traits of effective brand values. With Zappos, we’ll explore an excellent example of effective brand values before diving into the step-by-step guide on how to develop brand core values for your business. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have 7 branded house examples you can use for inspiration when developing your brand architecture and brand strategy. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll answer the question “What is a branded house” so you can see clearly how this strategy falls within the brand architecture framework. Next, you’ll discover why you might use a branded house strategy and the considerations for this structure. Then, you’ll learn what the advantages and benefits are of using the branded house strategy, which includes product differentiation and specified relevant communication. Next, we’ll jump into the 8 examples of a Branded House. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have 8 different types of branding used by professional brand strategists to provide clarity and structure to the brands they build. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn how branding is understood in different circles to mean both a logo and a method to provide clarity and structure to businesses and their offerings. Next, we’ll touch on the 8 different types of branding you can leverage in your brand strategy workshops and how strategies can be used concurrently depending on the brand and situational needs. Then, we’ll dive into each type of branding and uncover how different brands leverage these strategies with examples. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have the processes and frameworks to create a brand positioning strategy for your brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn how to identify brands with successful brand positioning strategies and how they use them to develop strong brand equity. Next, you’ll discover what brand positioning is and how this strategic process allows your audience to assign meaning and value to your brand. Then we’ll uncover why brand positioning is so important to a brand and how it gives your audience a reason to choose your brand over your competitors. Next, you’ll discover the brand-positioning map also known as the perpetual map and how perpetual mapping can help to identify gaps and opportunities in the market. Then, step-by-step, I’ll show you the process and framework used by professional brand strategists to develop an effective brand positioning strategy. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know how to write a brand mission statement for your business. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll cover the brand strategy fundamental statements including the purpose statement, vision statement, mission statement, and values statement, and how each of them plays a critical role in the strategic brand structure. Next, you’ll learn what a mission statement is and the specific role it plays in driving the decisions and actions of a brand. Then you’ll discover the anatomy of a brand mission statement and the key elements used to develop one. Finally, you’ll learn a simple formula and template to write a mission statement for your company and brand. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know what brand essence is, what it’s not, and how to instill essence in your brand to drive decisions and actions. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn how the game of branding is changing and how consumers are more selective with the brands they do business with. Next, you’ll learn what brand essence is and how it works on a deeper level to dictate the appearances, behaviors, and values of a brand. Then you’ll discover the human brand philosophy and how brands are evolving into living entities that consumers can feel connected to. Next, you’ll learn the definition of brand essence, how it compares to the DNA and soul of a person, and how it can be used to influence perceptions. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, know what corporate branding is and how top brands leverage this strategy to enhance the reputation of their brands. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover what corporate branding is and how it differs from product branding or service branding. Then you’ll learn why corporate branding is so important and how advertising and marketing spend on corporate branding can increase brand loyalty. Next, we’ll look at a corporate branding approach from Nike and how their corporate branding compares to the branding of their products. Then you’ll see another example of corporate branding through Apple and how they use corporate and product branding cohesively in their brand and marketing strategy. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know how to do lead generation for your business in 2021 and beyond. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ These 8 lead gen strategies will show you how to get more clients for your business so you can increase your revenue and grow your company. First, you’ll learn why lead generation or getting new clients can be a challenge for any business owner and how I found what worked for my creative agency through trial and error. Then, we’ll go through each and every technique and tactic one by one with these 8 lead generation strategies. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know how to write a positioning statement for your brand using a brand positioning statement formula used by top brands. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn the importance of the brand positioning strategy and how critical it is to construct a positioning statement for clarity of brand message. Next, you’ll learn what a positioning statement is and how it acts as an internal guide for strategic brand development and communication. Then, we’ll clear up the overarching strategic purpose of the brand positioning statement and cover the key elements to an effective positi9oning statement. Next, you’ll learn the steps used by top brand strategists to create a brand positioning statement. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know how to create a value proposition statement and you’ll have the template and example to show you how. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover what a value proposition is and how it articulates the value your brand offers to your target audience. Next, you’ll discover why the value proposition is so important in giving your audience a compelling reason to buy and standing out from your competitors. Then, you’ll learn how to write a value proposition statement using this simple 3-stem process and value prop template. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have 7 digital product ideas you can use to develop multiple revenue streams and increase your business profit. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover how modern businesses are selling digital products as a means to more effectively sell their products and services. Then you’ll learn what digital products are and how these intangible assets provide a low cost, profit-boosting income stream to help you grow your business. Next, you’ll learn about some of the other benefits of digital product selling including effective sales techniques, added value, low overhead costs, and higher profit margins. Then we’ll dive into the 7 digital product ideas you can take into your creative agency or business. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know how to create a buyer persona and customer avatar with this simple 6-step template and framework. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover the interchangeable terms used to describe a buyer persona including customer avatar, audience avatar, customer profile, and user profile. Then you’ll learn what a buyer persona is and how it acts as a tool to attract qualified leads and visitors who are most likely to buy whether you’re a b2b or b2c business. Next, you’ll find out why the buyer persona is so important in understanding your target market to tailor your brand messaging and connect with your audience. Then you’ll learn why the are not set types of buyer personas and how each customer avatar is different. Next, we’ll dive into the 6-step process and template that you can use to find your target audience. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know how to get clients into your branding or marketing agency by leveraging these 7 effective strategies I’m about to show you. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover that finding new clients for your agency, although sounds daunting, is not as difficult as you might think. Once you identify the right system to find clients for your creative agency, you can replicate it to bring in new clients on demand. Whether you’re looking for agency clients, design clients, strategy clients, marketing clients, or freelance clients, these strategies and techniques I’m about to show you will work for you. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand the key benefits of market research and how it can help you to find golden opportunities in your market. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover that although market research is not as exciting as brand identity design or brand storytelling, the results it can achieve certainly are. Then, we’ll answer the question “what is market research?” and how it can help brand managers and strategists to make more informed strategic branding decisions. Next, you’ll learn why market research is so important and how most businesses fail because when they don’t effectively understand their market landscape. Then you’ll discover the 7 key benefits of market research, which will help you to better understand your target market and analyze your competitors. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand how co-branding works and why it can be used as an effective brand strategy. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover what co-branding is and how brands use this strategy to leverage the brand equity and reputation of their partner brands. Next, you’ll learn why brands use a co-branding strategy and how shared audiences make for complimentary communication and activity. Then we’ll uncover the benefits of a co-branding strategy and the common types of approaches including component, joint venture, sponsorship, and tandem along with co-branding examples of each. Finally, we’ll take a closer look at two successful co-branding campaigns involving Red Bull, GoPro, BMW, and Louis Vuitton. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know how perceptual mapping works so you can make a perceptual map for your brand positioning strategy. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover that although brand strategy and positioning strategy have become increasingly understood by entrepreneurs and brand leaders, it still remains a challenging task for the brand strategist. Next, you’ll learn what perceptual mapping is and why brand strategists leverage this effective tool to identify gaps and opportunities in the market. Then we’ll take a look at perceptual map examples before you learn a perceptual mapping strategy you can use in your own market research. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know how to come up with an epic business name with these brand name ideas, examples, and techniques. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn why naming a business or brand is one of the most difficult tasks in branding and why entrepreneurs and business owners get it wrong. Next, you’ll discover the most common business naming mistakes and why designing a company name takes creativity and strategy. Then, we’ll uncover the characteristics of a great brand name and what the strategic goal of the brand name creation process is. Next, you’ll learn about the different types of brand names and brand name examples for your inspiration to get some unique brand name ideas. Finally, you’ll learn how to choose a brand name by using this brand name strategy to create a name for your business. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know how to price your branding services with 6 pricing strategies you can use to structure fees in your creative agency. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll touch on the difference between brand strategists and brand consultants and how they both sell their thinking as an advisory service. Then, you’ll learn how critical your pricing strategy is to the success of your business and agency before we jump into the 6 brand consulting pricing strategies. Regardless of the pricing strategy you use, it’s critical you take the time to define your fee structure in order to build a successful branding agency. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know what brand consulting is and how you can offer branding services as a consultant. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn about the different roles involved in developing a new brand and where the brand consultant comes into play. Next, you’ll discover the core role of the brand consultant and how consultancy revolves around strategic guidance. Then, we’ll cover the definition of brand consulting before comparing the roles of a brand consultant vs a brand strategist. Finally, you’ll learn why clients need consulting, how much consultancy costs and how to go about becoming a brand consultant or offering consultancy services. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know the 10 critical brand identity design elements you need to include in your strategic brand development. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll take a look at the significance of the logo and how it represents only a small part of the entire brand ecosystem. Next, you’ll see how the visual brand identity represents part of the overall brand experience which aims to shape the image of the brand in the mind of the audience. Then we’ll take a look at the 10 critical brand identity design elements to include in your brand development processes. When you know how to develop a brand strategy and strategic brand identity, your value in the market multiplies. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have the processes to grow and scale your branding agency and find better clients. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll look at how most successful agencies start off and the common denominators of business and agency success. Next, you’ll learn the processes and systems to scale and grow your branding or marketing agency. With this 15 step process, you’ll bring in more clients and better clients with bigger budgets for business growth. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand the brand management principles for successful business growth to manage your own brand effectively. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn about the variety of roles involved in building a strategic brand and the role of the brand manager once the brand is handed over. Next, you’ll discover the advantages of effective brand management including increased brand loyalty, brand awareness & recall and increased brand advocacy. Then, we’ll dive into the principles of brand management, specifically the tangible brand assets and the intangible brand elements. Finally, you’ll learn the key to brand management success and how brand managers benefit from looking beyond digital marketing metrics. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand why it’s so important to invest your budget in brand strategy before marketing and design to avoid wasting your funds. First, you’ll learn how I struggled for years to first understand then articulate the importance and value of brand strategy. Once I did, it changed everything for my branding business. Next, I’ll give you 7 reasons that you can use in conversations with clients, CEO’s, and stakeholders to illustrate the value of brand strategy BEFORE investing in design or marketing. For more brand strategy resources and downloads visit brandmasteracademy.com

By the end of this episode, you’ll understand what brand dilution which will give you perspective on exactly who your audience exists for which can be used as a compass for strategic decisions. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll answer the question “What is brand dilution?”, so you can understand the possible implications of brand extension when expanding into other categories. Next, you’ll see an example of brand dilution when Microsoft aimed for brand expansion with their release of the Microsoft Smartphone. Then, you’ll learn about the impact brand dilution can have on brand equity and how it can contaminate the reparation of the brand name and the performance of other products and services. Finally, you’ll discover that relevancy is the key to successful brand extensions and why, above all, the brand manager needs to protect brand equity as a priority. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have a process to create a brand identity design from a brand strategy so you can design a strategic brand that captures a meaning. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn that aside from just “looking good”, the brand identity system has a very strategic role to play when working as part of a branding system. Then, you’ll discover the role that the visual identity plays in the overarching goal of the brand to evoke an emotional feeling in the mind of the target market to ultimately claim a position in their mind. Then you’ll learn a 4-step framework to create a brand identity design from a brand strategy. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you understand what umbrella branding is and how it works as a strategy within brand architecture. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn how brand strategy is far more than template style statements such as purpose, vision, mission, and values and how umbrella branding can pave the way for strategic growth. Next, we’ll answer the question “What is umbrella branding?” and how this branding tactic allows multiple brands to leverage the brand equity of the master brand. Then, you’ll learn the comparison of umbrella brands to family brands and discover the difference between the two. Next, we’ll look at how umbrella branding fits into the brand architecture strategy before taking a look at the apple brand architecture strategy in our umbrella branding example. Finally, you’ll learn umbrella branding advantages and disadvantages and how this strategy can be leveraged for both small business and corporate branding. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have 7 effective branding tips that you can use to influence the image of your brand in the mind of your audience and grow your brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll separate branding and marketing and uncover why these two terms cause so much confusion amongst business owners and entrepreneurs. Next, you’ll learn how branding can be simplified into the meaning and context you give your audience. Then, we’ll jump right into the 7 branding tips you can leverage to grow your business. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand what brand recall is, how it fits into brand awareness, and how to increase brand recall for your own business. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll tack the question “What is a brand recall?” and how the consumer uses it to remember specific brands in specific categories, before looking at an example of brand recall. Next, you’ll learn why brand recall is an important aspect of brand awareness and how the memories formed through the brand experience play a major role in the recall of a brand. Then you’ll discover how to measure brand awareness and why a brand manager or strategist might want to measure brand recall. Finally, we’ll look at how you can strategically increase brand recall through the experience your brand offers. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

First, you’ll learn how your personal brand already exists whether you decide to nurture it through a personal branding strategy or not.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/We’ll cover the difference between business branding and personal branding how most business brands attempt to be more human through their brand strategy.Next, we’ll dive into the 5 personal brand examples so you can see how personal brands can be normal everyday people or celebrities.For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand the rebranding strategy process, why over half of the world's brands need a rebrand, and signs that a business needs a rebrand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover the trail of pain most business owners and entrepreneurs follow when deciding to build a brand for their business and why so many fail. Then, we’ll dive into what rebranding is and how it goes way beyond the logo and brand identity to include elements such as positioning, brand personality, messaging, name, tagline website, and collateral. Later, we’ll dive into the question of the cost of rebranding and whether or not a rebrand is expensive before exploring what makes a successful rebrand. Next, you’ll learn how to identify a brand in need of a rebrand so you can have an informed discussion with the brand manager. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have a clear understanding of what experiential branding is, why it’s so effective, and how you can leverage these marketing tactics regardless of your budget size. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll start with an experiential branding definition to give you a foundational understanding of the term and how you can use it to put your brand on the map. Then we’ll dive into what experiential marketing actually is and how it drives brand awareness and brand loyalty. Next, you’ll discover why a brand would want to leverage experiential marketing and how an experience can be used to solidify a position in the mind of the audience and drive other exposure including word-of-mouth marketing and media coverage. Then we’ll explore what makes experiential marketing so effective and the difference between experiential marketing vs experiential branding. Finally, you’ll discover how to use experiential marketing for your small business or brand and look at an experiential marketing example from RedBull. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll learn 10 digital marketing mistakes that most businesses make and how to avoid them. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ Whether you’re an experienced entrepreneur or new to marketing, these mistakes and how to avoid them, learned through years of trial and error can save your brand wasted time, effort, and money and fast track your success. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand what a unique selling proposition is, why you need one and why your customers rely on it to make a decision. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll address some of the terms that the USP or unique selling proposition is commonly confused with including the differentiation strategy, value proposition, positioning strategy, positioning statement and elevator pitch. Next, we’ll look at the unique selling proposition definition and how this translates to the reason you give your audience to choose your brand. Then you’ll discover why you need a USP and how you can be unique without being disruptive or game-changing. Finally, you’ll learn the key to a successful USP and how to can lead to brand loyalty For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have 7 actionable content marketing tips you can use to build your brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn why content marketing is so effective and the fundamental differences between push and pull marketing. Next, you’ll discover what constitutes an effective content creation and content marketing and strategy and the disciplines it includes including guest posting, blogging, copywriting, SEO, and much more. Then we’ll uncover how creating content elevates your profile as a thought leader and industry specialist which grows your personal brand and authority in your market. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand what brand experience is, the role it plays in raising brand awareness, and converting prospects into clients. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll look at some of the terms that are often confused with brand experience and how they differ including experiential branding and brand activation. Next, you’ll discover what brand experience is and the ecosystem of touchpoints that contribute to it. Then we’ll uncover the misconceptions of what brand experience is not and understand why brand experience is so important in building modern brands. Finally, we’ll dive into what brand experience design is and take a look at a brand experience example in the form of Nespresso. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn 8 email marketing tips that you can use to grow your brand in 2021.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have 8 brand positioning principles that you can use in your brand strategy development processes to build and grow differentiated brands. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ Before we address what brand positioning is, we’ll look at the critical role of branding and brand strategy. Next, you’ll discover that most brands don’t actually have a defined position in the market or even a brand positioning statement and why it’s so important to provide our audience with meaning for segmentation and brand recall. Then we’ll take a look at each one of the brand positioning principles If you want to build brands that give your audience a reason to turn their heads, then take these 8 brand positioning principles into your brand strategy development processes and build effective and differentiated brands. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand the 4 Ps of the marketing mix and how they apply to modern branding and brand strategy. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll look at the traditional marketing approach, how it segments branding as a sub-set, and how modern brand building is evolving. Next, we’ll look at how and why branding and marketing are views differently in different segments and why it’s important to remember traditional marketing concepts. This overview will give you the tools to discuss the traditional marketing mix and how it applies to modern branding. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have 10 copywriting hacks that you can use in your brand messaging to influence the image of your brand in the mind of your audience. First, we’ll address why the word “Logo” is more associated with brand-building than “Copywriting”, but how well written and a strategic copy is arguably one of the most influential tools of any brand. Although there are more comprehensive copywriting tutorials and copywriting courses, simply using these 10 copywriting tips will dramatically enhance the effectiveness of your brand strategy, messaging, and marketing. For more brand strategy resources and downloads visit brandmasteracademy.com

By the end of this episode, you’ll have a step-by-step process to create a digital marketing strategy to grow your business and brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll differentiation digital marketing and traditional marketing and dispel a common myth about marketing in the digital age. Then, you’ll discover the most common roadblock and challenge for entrepreneurs and business owners when they enter the world of digital marketing for the first time. Then, we’ll separate marketing tactics and techniques from marketing strategy before we break down a simple 5-step process you can use to build your digital marketing strategy. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have had an introduction to digital marketing and you’ll walk away with a high-level understanding of how to approach your marketing efforts to grow your brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll break down the basics of digital marketing to its purest form to give you clarity in direction. Next, we’ll differentiate marketing and advertising and how the important difference can impact your overall strategy and tactics including email marketing, content marketing SEO, and much more. Next, you’ll learn the difference between channels, platforms, tools, tactics and techniques that go into a digital marketing strategy and how to rise above the overwhelm which these 4 Questions Use this introduction and high-level overview to gain clarity on your digital marketing efforts so you can develop an effective marketing strategy to grow your business and brand. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have 7 steps you can take into your business to use emotional branding to connect with your audience through your marketing messages. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll explore what we’ve learned from neuroscience over the past 20 years to understand the human brain and how we make decisions. Then you’ll learn how to inject emotion into your branding, marketing, and messaging to make emotional human connections with your target market. With this process, you can design a brand experience that makes emotional connections at every touchpoint to ultimately grow your brand. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand the difference between a brand designer vs brand strategist vs entrepreneur roles in a branding business and how to decide where to focus your efforts. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll break down the major roles in a branding business when starting out as a freelancer or solopreneur. Next, you’ll discover the number one way you can excel at any role, specifically these major branding business roles, and how to decide where to prioritize your efforts if you want to grow your business or just want to be the best you can be. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have 6 neuromarketing techniques you can use in your brand messaging to make neural connections with your audience to build a brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover neuroscience, it’s advances in recent decades, and how it has helped us to understand the brain, why humans behave the way they do, and how they make decisions. Then, we’ll address the idea that neuromarketing and its practices can be seen as a form of manipulation and how you can ethically use it in your efforts. Next, we’ll dive into the 6 neuromarketing tactics you can leverage in your brand communication. Ultimately, by the end of this video, you’ll understand how you can ethically leverage neuroscience across your brand messaging to make connections. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have 6 digital marketing principles you can use in your business to grow your brand in 2020 and beyond. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn how marketing trends, specifically digital marketing trends come and go while fundamental principles will give you the tools to find marketing success across all channels. Then we’ll highlight how marketing platforms and tactics come to evolve or are reinvented regularly including email marketing and automation, Instagram marketing, Facebook marketing, SEO, content marketing, and many more. Next, we’ll dive into the fundamental guiding principles you can use in your business to grow your brand. Take these principles into your own business and use them to guide your marketing decision and marketing strategy to see consistent results and ultimately grow your brand. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know how to find your target market, so you can uncover exactly who your brand wants to attract, to connect with them on a human level. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’re going to define exactly what your brand building efforts aim to achieve and why that’s so important for your target market research and analysis. Next, we uncover who your brand exists for and where to find your target audience online through forums, social media, and other sources. Then, we’ll cover the 6 steps and tactics you can use to identify your target market. This process highlights the fact that psychographics and demographics are only the starting point and if you want to make a human connection with your audience to build your brand then you need to understand their goals, challenges, and emotions. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have a pricing strategy you can use to sell your branding and marketing services without trading your time for a paycheck. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn about the crippling employee mindset that most new freelancers take into their business that hampers any possible business growth. Next, we’ll look at how must service-based businesses charge for their services (hint, most don’t charge by the hour). Next, we’ll look at your most valuable asset, which is your time, and how many businesses that price by the project, still base their prices on time. Finally, we’ll look at how the pricing strategy of most successful serviced based business is based around the end result of what they provide and how critical it is to your branding or digital marketing business to adopt this approach for growth and success. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have the structure and framework to build a digital marketing funnel to generate leads and sales for your business. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll cover some of the common terms that are used interchangeably including sales funnels, marketing funnels, digital marketing funnels and lead generation funnels. Next, I’ll share how Russel Brunson and Ryan Deiss both helped me to understand marketing funnels and how it all just clicked for me. Then, you’ll learn the critical difference between tactics and strategy and how different your marketing strategy is from a single marketing tactic. Next, you’ll learn that your sales funnel is not just a marketing strategy but an entire system to help you develop leads and convert leads into sales and customers before I show you how to create a digital marketing funnel using a proven template. Finally, you’ll understand that all the marketing and sales tactics in the world won’t help you to build your brand and grow your business unless they’re part of a system that’s designed to guide your audience from a cold lead to a happy customer. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand the 5 core principles of branding strategy, which, if adopted, can act as the foundational guide for any brand strategist. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll explore the widely understood terms and ideas around branding and how they lack direction to execute or develop a brand strategy. Next, we’ll dive into the individual strategic principle of brand strategy one by one. These 5 fundamental brand strategy principles don’t change. They’re not based on trends and will remain relevant for generations. If you want to become a brand strategist and develop brand strategies for your client (or develop a strategy for your own brand), understand them, know them, learn them and use them as a guide for every strategic brand you build. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll be armed with 5 questions you can ask a client to shift the conversation from logo design to strategy in a way that will convince them they need your help. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll meet Bob, the logo shopper who always asks “how much for a logo” how you can turn this potential time-waster into a valued paying client. Next, you’ll discover the most effective way to get entrepreneurs and business owners to shift their perspective from the idea that they need a logo design and open up to a new way of thinking. Then, we’ll dive into the questions you need to ask that will help you to sell your brand strategy services. By asking all 5 of these questions you’ll achieve 3 things [1] You’ll Position Yourself As An Authority [2] They’ll Question Their Logic [3] They’ll value your response This strategy will result in you shifting the conversation from logo design to brand strategy in a way that will make them want to hear what you have to say. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have the most effective and efficient strategy to raise your brand awareness and grow your brand in 2021. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn that raising brand awareness is the task of taking a cold audience to a warm audience to put your brand in the mix in the buying decision. Next, we’ll cover the key to raising awareness and how Facebook ads brand awareness campaign does not necessarily equate to brand awareness in the market regardless of your marketing budget. Then, you’ll discover the #1 brand awareness strategy to raise your brand awareness and build your brand when we explore email automation. You’ll learn how email automation and the average consumer touchpoints required to achieve brand awareness tie in together and how an email is a marketing tool you can use to help your target market understand who you are, what you do, and why it matters. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand the fundamental difference between branding strategy vs. marketing strategy, so you can have high-level conversations with the leadership team, get everyone pulling in the same direction, and make the most of your budget. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll address the critical misconception of the role of marketing strategy and how everyone from small business entrepreneurs to big business CEOs get it wrong. Next, we’ll break down how the marketing strategy is formed from individual marketing tactics and techniques including Facebook ads, google ads, content marketing, SEO, social media marketing, PPC, email marketing and much more. Then, you’ll discover how brand strategy differs to marketing strategy in the way it defines who it wants to influence and how it will influence them. Finally, you'll learn that brand strategy is the who, what, why and how while the marketing strategy is the where and when. Branding without marketing lacks execution while marketing without branding lacks direction and both are needed for brand and business success. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll be able to identify 10 clear-cut signs that your client is not the right fit for your business and how to get rid of them. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn why it’s critically important for you to only work with clients who are aligned to the business you want to build and why how bad clients will sabotage your progress. If your clients show these signs, take the time to havbe a direct conversation with them. If the relationship doesn’t improve, let them go professionally and reinvest that time into your own business and brand in order to find the right clients who value what you do. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have 15 modern and actionable digital marketing techniques you can use to connect with your audience and grow your brand and business. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll look at the branding vs marketing relationship and why it’s critically important to consider both in your digital marketing strategy. Next, we’ll look at what digital marketing is and why there is no silver bullet despite what some digital marketing course or tutorial might tell you. Then we’ll jump into the strategies and tips that you can use to grow your brand and business. You’ll learn from this digital marketing video that there are many marketing strategist and tactics you can use but it’s important to be strategic in your approach. Ensure you have a solid brand strategy and marketing funnel and then focus on three other techniques and apply consistency. Stick with it and you’ll see results. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand the value of brand advocacy, why advocates make great sales representatives and how to create brand advocates from your existing customers. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn why paying for advertising and push marketing is much more expensive and more difficult than using brand advocates to generate sales. You’ll discover why social proof compels us to take action more than brands telling us why they’re the best. Then, we’ll look a 5 techniques that you can implement in your business today to start turning clients into advocates to grow your Brand. If you want a strategy that allows you to focus on satisfying your clients and growing your reputation to pave the way for clients knocking on your door, then implement these steps into your business then make your clients happy and get them talking. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have the most effective and efficient strategy to raise your brand awareness and grow your brand in 2021. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn that raising brand awareness is the task of taking a cold audience to a warm audience to put your brand in the mix in the buying decision. Next, we’ll cover the key to raising awareness and how Facebook ads brand awareness campaign does not necessarily equate to brand awareness in the market regardless of your marketing budget. Then, you’ll discover the #1 brand awareness strategy to raise your brand awareness and build your brand when we explore email automation. You’ll learn how email automation and the average consumer touchpoints required to achieve brand awareness tie in together and how an email is a marketing tool you can use to help your target market understand who you are, what you do, and why it matters. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have clarity on what brand voice is and how to go about developing a unique voice for your brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll take a look at the modern trend of human brands and why brands are becoming more distinctly human than ever before. Next you’ll discover why brand tone of voice and brand personality go hand in hand and how they’re both developed within the brand strategy. Then, we’ll dive into how to develop your brand voice with a simple 4 step framework If you want to make your brand stand out or grow your brand in 2020, 2021 and beyond, whether on social media, your website or in the marketplace, you need to create a unique brand voice that will turn the head of your target market and help you make connections. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have a solid understanding of what a brand manager is, what brand managers do and how to manage your brand more effectively. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover how expansive the brand manager’s role is and how it encompasses everything the brand does and communicates. Next, we’ll cover some critical questions brand managers need to ask to analyse and optimise the performance and management of their brand. Then, we’ll compare the brand management roles of brand managers from the big business world and the small business world and how they oversee brand-building roles such as content creators, designers, developers, copywriters, Facebook and Google ads experts and social media managers. Finally, you learn the key responsibilities of a brand manager, how to become a brand manager and how to build a brand in 2020. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand the five stages of customer awareness, so you can design a customer journey that guides your audience every step of the way. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn about Eugene Schwartz and his 1966 book breakthrough advertising where he introduced the concept of the 5 stages of consumer awareness. Then, one by one we’ll dive into the 5 stages and how each stage leads to the next in a cohesive journey. Finally, I’ll introduce you to a simple formula and communication technique that you can use in your brand strategy to communicate with relevance and resonate with your target market at every touchpoint. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand the fundamental difference between brand design and brand strategy, so you can make better decisions when building your brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll compare design and strategy to understand why both entrepreneurs and designers are comparing them more frequently. Next, we’ll look at the definition of each being… Brand Design = The Design Of The Visual Brand Brand Strategy = The Plan For Brand Expression Next, we’ll cover the idea that “A brand is not a logo” and why there is so much misunderstanding around this idea and how brand strategists do so much more than making a brand look good. Then we’ll look at the brand design and strategy deliverables including • Logo • Colour palette • Typography • Graphics Style • Positioning strategy • Audience personas • Brand personality • Tone of voice & Language • Messaging • Storytelling • And more Finally, we’ll close off with the concept that brands shape perceptions and influence decisions and to do that, every brand must have a strategy. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand the difference between the customer journey map and the customer story so you can design a better customer experience for your brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll break down the customer journey. We’ll look at how a series of steps represents your audience's journey to success and how customer journey mapping can help you design a better user experience. Next, you’ll discover the customer story and how it differs to the customer journey. You’ll learn about the before state and the after state and how this can influence the overall experience you design. Finally, we’ll break down an example of the difference between the customer journey vs the customer story when looking through the lens of an average entrepreneur’s story and how that can be used to design your brand experience. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll be armed with the most effective personal branding strategy which you can use to build your personal brand in 2021, 2030, 2040, 2050 and beyond. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn the difference between business branding and personal branding and how the personal brand has become an increasingly important asset for entrepreneurs and influencers. Next, we’ll cover the similarities between the two and most importantly, what the overarching goal of branding is. Then, we’ll take some perspective by looking at modern marketing strategies and how many businesses try to build a brand through push marketing strategies that repel their target audience. I’ll also cover a very impactful book by Gary Vaynerchuck, The Thank you economy and the impact it had on my personal branding strategy and overall approach to business. Finally, I’ll uncover the most effective personal branding strategy, which is simply being the most helpful person you can possibly be to your audience. When you provide help, ideas, processes, tip, tactics, processes and systems or any other way you can help them overcome their challenges, your success will take care of itself. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have a detailed overview of the touchpoints on your customer journey map so you can design and experience at every interaction. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll discuss the old way and new way of branding and the importance of brand strategy when it comes to appealing to your target market. Then, you’ll learn how every touchpoint represents another opportunity to hook your audience and influence how they perceive your brand. Then we’ll jump into all 21 touchpoints which include: [+] Advertisements [+] Social Posts [+] Video [+] Mobile [+] Website [+] Podcasts [+] Direct Mail [+] Email [+] Blog Posts [+] Workshops [+] Webinars [+] Support [+] and more… This video will leave you in no doubt that customer journey mapping requires a well thought out brand strategy which aims to shape the mind of the audience as every single touchpoint. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have 9 brand storytelling strategies that will help you to create a brand story to captivate your audience and draw them in. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll discuss how consumer’s tolerance for push marketing is diminishing and how modern marketing strategies are adapting to a pull marketing approach. Next, you’ll learn the scientific reason why storytelling is the most effective communication strategy available to brands. Then, you’ll learn the 9 brand storytelling strategies you can take into your own business and brand to make human connections with your target market. This video will show you that brand storytelling is not just for brands like Nike, Red Bull or Patagonia. If you apply these strategies, you can tell stories that will resonate with who your audience is and the journey they’re on. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have the fundamentals of personal branding and the understanding of personal brand strategy to build a personal brand in 2021 and beyond. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn how a personal brand is an asset you can build to open doors in your business and personal life and how your personal brand already exists whether you’ve taken the time to develop it or not. Then you’ll learn how to build a personal brand with a step-by-step process and modern personal branding techniques. With these personal branding tips, you’ll be able to increase your personal brand value and awareness and build an asset that will open doors for years to come. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have a clear understanding of how master brand storyteller red bull uses storytelling in their marketing strategy to captivate their audience. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have an 8-step template to map your customers' journey and design a user experience that will influence your audience to become customers. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what customer journey mapping is and how it impacts your brand strategy and the way you build your brand. Next, you’ll learn about the relationship between branding and marketing and how your customer journey map plays a strategic role in aligning these two important strategies. Next, I’ll give you a very relatable customer journey map example, which will provide clarity for how you can design your user experience. Then you’ll learn about the importance of the human brand persona before we jump into the 8-step customer journey map framework. And that is your 8-step customer journey map template. Use it to design a user and customer experience that will excite and impress them at every touchpoint on the customer journey. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have clarity on what customer journey mapping is and how you can use it in conjunction with design thinking to map a seamless and enjoyable user experience for your customers. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, I’ll use a customer journey experience example to illustrate the concept of the customer journey map. You’ll learn that customer journey mapping is all about stepping inside your customers' shoes and uncovering what they experience. The objective of mapping your customer journey is to understand [+] Where they want to go [+] Why they want to go there [+] What are their limitations? [+] What are their challenges? [+] How do they research? [+] What problems do they need to solve? [+] How do these problems affect them? [+] What do they want to avoid? [+] What do they want to achieve? Next, you’ll step into the shoes of your audience to understand the journey they’re on, how your brand fits into their lives and how to ask questions to uncover their needs and emotions. Finally, you’ll learn how customer journey mapping facilitates the design of the user experience in order to shape their perceptions about you, your brand and how you can impact their lives. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have a 7-step process that you can use within your brand strategy development processes to define brand personality traits and build a brand with character. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll explore the human brand philosophy and why it’s becoming increasingly important for branding and marketing strategies to communicate with empathy and human engagement. Next, we’ll go through the 7 Step process that will give you the tools and techniques to define brand personality traits for your brand. And that’s it. You now have the processes to define your brand personality traits and build brands to make human connections For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know how to use brand storytelling in your marketing strategy so you can connect with your audience through their innate instinct and weave your brand into their lives as you do it. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll cover a bit of brand storytelling 101 and define what a brand’s story should not be about.  Then we’ll begin to uncover the objective and end goal of a brand story so you can clearly understand what you should be aiming to achieve from storytelling. Then, step by step, I’ll run through a brand storytelling and development process that you can use so you know how to create a brand story for your brand. [1] Understand the audiences life [2] Step into their shoes [3] Understand their challenges [4] Uncover their emotional investment [5] Illuminate the two roads [6] Tell Their Story For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have a clear understanding of the brand strategy and rebrand of Mailchimp, which you can use as an example and case study when strategizing how to rebrand your business or a client’s. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ If you’re considering a rebrand, you want to understand the rebranding process or you just want an example of a successful rebrand then this video is for you. First, we’ll dive into the history of Mailchimp and how the founders grew the brand from a small startup to a $400 million dollar company before their rebranding strategy. Next, you’ll discover how the rebranding idea came from natural evolution and demand from their customers. You’ll see how Mailchimp repositioned themselves in the market with a repositioning strategy to appeal to a broader audience. Then you’ll discover how the founders made some critical and strategic decisions with a focus on their existing customers and loyalty to the brand personality that helped to build the brand. Finally, we’ll explore the bright and energetic brand identity system that went against the technology industry trend which has continued to set them apart. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have clarity on the difference between personal branding and business branding which will enable you to make confident strategic decisions for the brand you want to build. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll define the difference between a business brand such as Nike, Apple, or Red Bull and a personal brand such as Tony Robbins, Gary Vaynerchuck, Oprah Winfrey, and Chris Do. Then we’ll look at the structural difference and how modern business brands are evolving into human brand personas including brand personality, core values, purpose, and authenticity. Next, we’ll look at your options to build a brand in 2021 so you can define a personal brand strategy, a business brand strategy, or both. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have a list of 6 brand strategy workshop mistakes that brand strategists most commonly make in a strategy session. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ If you want to become a brand strategist and learn how to run a brand strategy workshop, then avoiding these mistakes is critical. First, we’ll cover off what a brand strategy workshop is and the objective of running a strategy session. Then we’ll cover the six most common mistakes you need to avoid. [1] Not Setting the mood [2] Not having a timed agenda [3] Over Talking [4] Not Managing Personalities [5] Shutting down ideas [6] Making Assumptions If you make any one of these critical errors, your strategy workshop could be derailed. Avoid them, and your halfway there to developing a brand strategy in collaboration with your brand leadership team. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have the how and why behind brand storytelling in marketing helping you to create a brand story that connects. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll understand the brand strategy process and have a roadmap to become a brand strategist. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, I’ll break down what branding, brand identity, and brand strategy is and why these specific definitions matter. Next, you’ll discover how the brand strategy aims to make the business and brand more appealing to the audience by being more relevant. Next, you’ll learn what is included in a brand strategy and how to develop a brand strategy from scratch. By the end of this tutorial, you’ll have a roadmap to go out and develop brand strategist for your own brand or your client. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this episode, I’m gonna talk a little personal branding 101, and more specifically, how to avoid the biggest mistake you could possibly make if you want to build a personal brand in 2020. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, I’ll share with you how terrible I was when I began to build my own personal brand but how important this period was in avoiding bigger mistakes. I also share how I’ve taken inspiration from some of the biggest names in the business including Marty Neuemeir, Chris Do, Al Reiss, Seth Godin and Gary Vaynerchuck. Next, you’ll discover how being genuine in building relationships can lead to other people and influencers in the industry getting behind you and defending your brand building and content creation efforts. Then, I’ll uncover the biggest personal branding mistake you could make and how someone in the branding industry is demonstrating exactly what not to do through the very actions they’re taking. I share with you how multiple branding influencers have reached out to me to highlight how this content “creator” has consistently copied the Brand Master Academy content word-for-word. Since then, we’ve hired an external company to document evidence and issue multiple takedown notices, yet still, the “word-for-word” plagiarism continues (and more people are beginning to take notice). All of this sets the tone for the overarching message of this video. YOUR BRAND AND YOUR PERSONAL BRAND IS YOUR REPURATION.  THE ONLY WAY TO BUILD A SUCCESSFUL PERSONAL BRAND IS TO FIND YOUR OWN VOICE. Regardless of where you are now in your personal brand building, take confidence in the fact that there is only one you.  Take inspiration from others, but put all your focus and effort into finding your own unique voice, opinions, ideas and content and build a brand that you can truly and honestly call your own… For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll be crystal clear on the difference between a brand strategy workshop and a brand discovery session and how they work within the brand strategy sales process. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you learn about the brand strategy sales process and the importance of having a structured funnel in place to generate leads you can sell your strategies to. Next, you’ll learn how the discovery session and the strategy session fits into the sales process and the decision you need to make about how you structure your fees. Then, we’ll dive into the details of the brand discovery session. We’ll cover what it is and what the end goal is so you can become crystal clear on the outcome you need to achieve. We’ll then uncover how the brand strategy workshop is structured and what you need to achieve as an objective from this collaborative meeting with the leadership team, which lead you to the deliverables of your strategy project. From this video, you’ll walk away with clarity on the difference between the brand strategy workshop and the brand discovery session and you’ll be armed with invaluable information about how you can sell brand strategy. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have 10 effective brand strategy workshop questions you can use to take control of your client meeting like a pro-brand strategist. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what a brand strategy workshop is and how professional brand strategists guide the business leadership team to develop the brand strategy collaboratively. Then, you’ll discover how to run and brand strategy workshop using these questions as a framework and how each question opens up multiple questions to expand the conversation and the session. Next, you’ll see how the target market takes center stage and how to leadership team can develop affection for the people they want to connect with. This collection of questions is not just another branding questionnaire; it is the foundation of the brand strategy workshop and if used effectively by the brand strategist, can provide a solid foundation for the brand strategy development. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this episode, you’ll learn a step-by-step process you can use to find profitable niches from branding and creative professionals. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover that finding a profitable niche is about taking some logical steps to identify businesses that have the budget for your services. Then we’ll discuss why it’s so important to find and develop an effective positioning strategy for your branding & creative business. Next, we’ll just into the actionable steps you need to take to uncover profitable niches. Step 1: Identify Industries With High Profit Margins Step 2: Identify Sub_industries for more relevance Step 3: Analyse the industry branding level Step 4: Identify The Target Region Step 5: Calculate The Number Of Businesses In Your Market Step 6: Estimate A Conversion Rate Step 7: Estimate Your Average Invoice Step 8: Calculate Your Potential Revenue Step 9: Rinse Repeat & Review By the end of this episode, you’ll have a 9-Step process you can use to uncover profitable niches to find high paying clients that have the budget to pay you for your specialist brand strategy services. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know how to take control of the branding R.O.I. vs marketing R.O.I. conversation with your clients to illustrate the value branding and increase their desire to invest in it. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn why business owners over-invest in marketing by chasing a return on interest (or return on investment) while under-investing in branding to their detriment and why measurement capability doesn’t mean success. Next, you’ll learn that lack of branding metrics doesn’t mean wasted money and how branding works in the background to influence brand equity and in turn marketing metrics. Then, we’ll uncover how building a brand and brand awareness goes beyond advertising and marketing spend and why consumers are drawn to pull branding not push marketing. By the end of this episode, you won’t just have a clear understanding of the difference between marketing ROI and branding ROI, you’ll have a conversation shifter that will convince clients and stakeholders they need to invest in their brand. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have a simple 7-step process you can use to strategically name your brand, company, business or product to land in the mind of your audience. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn the biggest brand naming mistakes that entrepreneurs and business owners make when naming their business and brand [and how to avoid them. Next, you’ll learn why the name is more than a sentimental tag and the critical role it plays in your overall brand strategy. Then, we’ll uncover the detail behind the simple 7-Step Strategic Brand Naming Process. Step 1: Know Your Audience Step 2: Know Your Positioning Strategy Step 3: Gather Positional Keywords Step 4: Merge, Morph & Make Believe Step 5: Quality Selection Step 6: Check Availability Step 7: Apply In The Real World Once you’ve completed each step in detail, you’ll be well on your way to uncovering the perfect brand name for your business [or your client's business]. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

So what is brand personality & brand authenticity? How do they work together and how can you develop personality & authenticity for your brand? 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, I’m going to show you why authenticity in personal branding and business branding are slightly different before breaking each down one at a time. I’ll show you how to extract the right level of personal brand authenticity using a specific technique and also highlight the dangers of misusing it. Then. I’ll uncover the scientific framework I use to first develop the business brand personality and then, how that personality needs to be aligned with a certain strategic branding element to be truly authentic. By the end of this episode, you’ll be crystal clear on the difference between business brand authenticity, personal brand authenticity and how to go about developing a personality for your business brand. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

So, you know the difference between brand promise vs tagline… or do you? You see, these are two of the most misrepresented brand strategy tools today but if you use them incorrectly, you’re sabotaging your brand strategy. In fact, this episode goes beyond just the breakdown of brand promise vs tagline and illustrates the impact your brand communication strategy has on your entire brand strategy. By the end of this episode, you’ll be able to articulate the difference between brand promise vs tagline, describe why and how the brand promise shapes the idea of your brand in the mind of your audience and how it does this at every touch point Want to dive deeper? Check out the full article below. https://brandmasteracademy.com/brand-... For more brand strategy resources and downloads visit brandmasteracademy.com

So, what is brand awareness anyway and how do you go about building brand awareness for your brand?👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/I’m going to show you how you can go about defining your brand awareness campaign to raise awareness for your brand and what most and the secret the best marketers use to connect.Then, I’ll dive into the tools and techniques you can use to raise awareness for your brand before answering the question “how long does brand awareness take?”.In the end you’ll understand what brand awareness is, why it’s so important, the key ingredient for a successful campaign and how it’s possible to raise awareness with little budget.Want to dive deeper? Check out the full article below.https://brandmasteracademy.com/how-lo...For more brand strategy resources and downloads visit https://brandmasteracademy.com/

So, you’re building a brand and defining who it is you need to target. Is it a single large group of people? Is it multiple groups of people? And what is the deference between target groups vs target audience?👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/In fact, not knowing these critical audience distinctions or building a brand without strategically targeting your audience effectively, could be the difference between brand success and failure.With that, here’s what you’re going to learnI’m going to break down what your target audience is and how you can go about defining it.Then, I’ll compare this definition to your target group and highlight the defining difference between the two.Then, using your understanding of the difference, I’ll show you how you can strategically target your audience so you can build a hyper target communication strategy for your brand.In the end, you’ll understand the difference between target groups vs target audience and how these distinct differences support the brand strategy.Want to dive deeper? Check out the full article below.http://brandmasteracademy.com/target-...For more brand strategy resources and downloads visit https://brandmasteracademy.com/

So, you’re building a brand and defining who it is you need to target. Is it a single large group of people? Is it multiple groups of people? And what is the deference between target groups vs target audience?👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/In fact, not knowing these critical audience distinctions or building a brand without strategically targeting your audience effectively, could be the difference between brand success and failure.With that, here’s what you’re going to learnI’m going to break down what your target audience is and how you can go about defining it.Then, I’ll compare this definition to your target group and highlight the defining difference between the two.Then, using your understanding of the difference, I’ll show you how you can strategically target your audience so you can build a hyper target communication strategy for your brand.In the end, you’ll understand the difference between target groups vs target audience and how these distinct differences support the brand strategy.Want to dive deeper? Check out the full article below.http://brandmasteracademy.com/target-...For more brand strategy resources and downloads visit https://brandmasteracademy.com/

We’ve all seen double meaning tagline examples before, but why are they soeffective?👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/Brands that are able to make neural connections in the brain associatedwith the idea they want their audience to remember, have a significantly greaterchance own owning that position in their mind.With that, here’s what you’re going to learnFirst, Ill show you why the strategic role of the tagline plays an important part inpositioning a brand and how a double meaning tagline can help the brain toassociate a brand with a given position.Then I’ll show you some iconic examples of double meaning tagline beforebreaking down the meaning behind them.Finally, we’ll identify the individual neural connections and associations thatthese brands make through their tagline and how that solidifies their position.In the end you’ll understand the scientific reason behind why this type of taglineis one of the most potent tools in brand strategy and you’ll be inspired to developyour own for your brand.For more brand strategy resources and downloads visit https://brandmasteracademy.com/

What are the advantages of brand positioning and how can you leverage them todominate your market?👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/Building a brand without a strategy is branding for show and withoutstrategic advantages, it has little hope for success.With that, here’s what you’re going to learn in this videoFirst, I’m going to show you how different brand positioning approaches offerdifferent advantages in your branding and marketing efforts.Then, we’ll discover how some of the biggest and most popular brands in theworld gain significant advantages over their competitors through theirpositioning strategies.You’ll learn that there is no one-size-fits all approach to position and why that’san important edge in developing your position.Finally, you’’ find out how positioning is a creative game and there are infiniteways to position your brand apart from your competitors through creativestrategy.For more brand strategy resources and downloads visit https://brandmasteracademy.com/

When it comes to brand positioning, how do the best brands in the world do it? Do they use strategy? Do they use creativity? How do they find a unique position?👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/Before we motivate you to find a unique position for your brand with these exceptional brand positioning examples, let’s take a second take stock of this strategic task.When it comes to building a brand, no task in more critical than developing the brand positioning strategy.Think about it…The entire end goal of branding and marketing is to show your audience why your brand is the brand they should choose, rather than those pesky competitors.According to the “Father of Modern Marketing” Philip Kotler, brand positioning is:“The act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”In other words, your positioning strategy attempts to tell your audience (and have them remember), why they should pick your brand over your competitors.There are many ways to position a brand and many types of positioning strategies though its important to remember that brand positioning is a creative game.With the right position you can give your audience something new by simply existing.Bold brands that capture the attention and imagination of their audience are born in the strategy room from creative thinking and problem solving.Do you have a strategy room for your strategic thinking? Do you have any handy hacks for creative a strategic thinking environment?Let me know in the comments Right Now!For more brand strategy resources and downloads visit https://brandmasteracademy.com/

So, you’re putting a brand together, you’re doing it right and you’re looking for differentiation strategy examples to spark ideas right?👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/It’s no secret that developing a strategic brand needs a differentiation strategy to differentiate your brand from the swarms of other brands all offering similar products or services…But here's the thing.Everything about the brand speaks to their proud British heritage and they leverage the characteristics that come with this associationHow could this apply to the brand you’re building?Can you leverage heritage or origin to build trust?When it comes to developing a brand strategy, there is no element throughout the entire brand development process that is more critical than the differentiation strategy.Which of the above examples was the most inspirational and did any spark an idea?Let me know in the comments Right Now!For more brand strategy resources and downloads visit https://brandmasteracademy.com/

So, you’re building a brand and its time to come up with that tagline or slogan or catchphrase or motto that people will remember.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/But which do I need to help my brand grow?That’s your slogan, right?Or is it your tagline?Is there a difference?Are they one and the same?Or are they strategic tools for specific scenarios?In this article, we’re gonna dissect the two and put them side by side so you won’t need to ask any of the above questions again.In the world of branding and marketing, there’s no shortage of elements that cross over to the point that it can often be difficult to distinguish between them.It’s important to know when you’re building a brand, which tools to use and when.The tagline is a critical tool for establishing an initial position in the market by associating the brand with the difference and value they offer.The slogan is a useful and flexible tool for testing different approaches and can sometimes open the door to a broader idea based positioning.Are you building a brand using either of these tools?We’re you already using them correctly or will you change your approach going forward?What is your biggest takeaway here?For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this episode, you’ll learn how to create brand equity so you can increase the value and awareness of your brand, and the willingness of your audience to choose you. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First I’ll give you a quick brand equity explanation so you understand the meaning and importance of this branding term. Then, I’ll dive headfirst into this 10-step process that you can take into your branding and marketing efforts to ultimately grow your brand including these techniques. Building Visual Awareness Using Effective Positioning Communicating Your Brand Difference Engaging With Brand Personality Leveraging Brand Storytelling By the end of this episode, you’ll have an actionable plan to begin growing your brand equity and the value of your business. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this episode, you’re going to learn exactly what brand equity is and how you can leverage this model to grow your brand and demonstrate your branding expertise. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’re gonna learn how marketing gets you sales but it doesn’t build you an asset that investors look to for value in your business in the way that brand equity does. Next, you’ll discover how the willingness or a customer to choose your brand or to pay a premium for it can be quantified into an asset that increases the overall value of your business and brand. Finally, I’ll show you how leveraging this business term will raise your profile as an expert and earn trust from your prospective clients that you can help their business (and brand equity) to grow. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this episode, you’ll learn how the most loved brands in the world use brand storytelling in their content marketing and digital marketing with these brand storytelling examples. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll quickly cover what brand storytelling is and why the biggest brands in the world leverage this strategy to connect with their target market and build deep relationships. Then, using brand storytelling case studies we’ll dive into brand story examples from some of the most well-known brands in the world including Spotify, Dove, Airbnb, Warby Parker and Nike, By the end, you’ll have a fresh perspective on how creative and fluid brand storytelling can be and why it’s so effective in engaging audiences, building relationships and growing brands. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this episode, you’ll learn the two main brand strategy workshop approaches you can use in your branding agency and how to define the best approach for your business. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn the role and goal of a brand strategy workshop and how it forms the foundation of any effective brand strategy. Next, you’ll learn the formation and structure of each of these strategy session approaches and the shared goal across all formats. Then we’ll dive into the in-person workshop structure and how it leads to collaborative insights and effective relationship building as well as covering the pros and cons of this approach. Finally, we’ll explore the remote brand strategy workshop approach and why this approach is becoming increasingly popular with smaller branding agencies in this post-pandemic world. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this episode, I’m going to explain what brand architecture is so you can leverage this brand strategy to provide structure and support growth. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, I’ll break down what brand architecture means and how both big brands and small brands can leverage it. Then I’ll break down the technique that brand strategists use to develop sub-brands from products, services, divisions, and companies. Next, I’ll provide a practical example of why you might need or should consider brand architecture when planning for brand growth. Finally, you’ll discover the main brand architecture models including a branded house and a house of brands, and see some brand architecture examples in the Apple, FedEx, and Unilever brands. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know what brand strategy is, why it’s the most effective communication strategy known to man, and how you can leverage it to make connections with your customers. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what exactly brand strategy is and debunk the biggest myth and mistake that small businesses and brands make. Then, we’ll highlight exactly who the brand story should shine a light on and how the journey of your audience takes center stage. Then you’ll discover the end goal of storytelling and how to effectively weave your brand into the story of your audience as the route to their objectives. Finally, you’ll see a brand storytelling example from Nike and how they use brand storytelling to effectively make emotional connections with their audience. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have seen how 10 over the most charismatic and most loved brands in the world use brand personality and characteristics to connect with their audiences through human emotion. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ The brand personality examples include: Lego Alfa Romeo Dove Nike Lynx / Axe TOMS Shoes Mercedes Benz Coke Ikea Apple The examples outline how each brand leverages human characteristics and personality to engage and resonate with their audiences. We’ll uncover each brand's visual identity style, language, tone of voice and characteristics used throughout their brand communication. When you sit down to develop your brand strategy and personality for your brand, review this video and take inspiration from the most loved brands in the world. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know the #1 brand strategy mistake made by entrepreneurs, business owners, and professional brand builders so you can avoid it to position your brand effectively. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll discuss an idea put forward by an industry influencer that unless you plan to change your entire industry then you don’t have a strategy. Then I’ll debunk that myth to focus on what positioning and brand strategy is actually about and what professional brand strategists know to be true. Contrary to the belief that your brand needs to be revolutionary, industry-changing, innovative or disruptive, you’ll learn that an effective brand position strategy is about being more relevant and appealing to your audience. So stop making this #1 brand strategy mistake and start positioning your brand effectively. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know what a brand audit is, why it's an effective tool, and how you can use it to demonstrate your expertise and get more clients. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll break down exactly what a brand audit and what objectives and goals the audit aims to achieve. Then you’ll discover why an audit is beneficial to any business at any level whether they’re losing money on marketing or growing fast. Next, we’ll break down what a brand strategist covers within the brand audit including the brand strategy elements, the visual brand, and the brand’s marketing activities. Finally, you’ll learn exactly what clients get, how they can use it to grow their brand, and why strategists should be using brand audits as a tool to get in front of established businesses. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have a detailed 10 step technique you can use to sell your first brand strategy. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn how selling brand strategy becomes easier as you grow your brand strategist profile with experience and case studies. But to get to where you need to get your first clients and case studies you can use to generate new business. You’ll learn how to warm up your relationship with your existing brand design clients to land you back on their radar before offering them some exclusivity. Then, you’ll learn how to frame the value of your offering and get them to make an entry-level commitment to your discounted audit. Next, You’ll deliver their audit report with your discounted quote before getting to work on delivering the strategy. Finally, you’ll learn how to gather social proof from those happy clients that you can leverage to increase your brand strategy client base. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have a clear and complete understanding of what brand strategy is and why it’s becoming increasingly important for brands and business owners. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll dissect brand strategy and separate it from brand and visual identity design. Then we’ll look at a 10,000-foot view of branding and uncover the science and psychology behind how brands connect. Next, we’ll look at the deliverables of brand strategy including audience person’s, competitive research, positioning and differentiation strategy, brand personality and tone of voice and of course brand messaging and storytelling. Then, step by step you’ll discover how brand strategies are developed, the chronological order of events and the impact of brand strategy and brand management on brand awareness and the overall success of the brand. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have a set of 9 brand naming principals you can use in naming your brand, business, product or service to increase the chances of your audience remembering you. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn that the brand name is far more important than most business owners realise and the biggest mistake to avoid that most entrepreneurs make. Then, you’ll discover the individual and combined strategic role of the brand name and how an effective name can help to solidify a strategic brand position. Next, we’ll uncover the critical importance of both clarity and memorability and the facilitative role the name has played for the world’s biggest brands like Nike and Apple. Finally, I’ll cover some crucial tips you need before deciding on a brand name and some ideas and processes to give you the best chance of finding the perfect name for your brand. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll be crystal clear on what brand positioning is and how to articulate its value to clients and colleagues. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn where positioning has come from and why the concept which came from a book titled “Positioning: A battle for your mind”, is more effective than ever in modern branding. Then we’ll break down the psychological influence of positioning and how it aims to shape the perceptions of your audience. Next, we’ll cover the critical components of the positioning strategy including your audience and your competitors. Finally, we’ll discuss the key objectives of positioning and cover one of the best examples of effective brand positioning in modern history. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

As a brand builder, your job is to bring the business and the group of people who need it closer together but before you do, you need to know everything you can about that target market. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll have the tools to uncover exactly who your audience is so you can craft a branding message that resonates with their wants and needs. First, you’ll learn about finding clarity in the problems you solve before Identifying the group of people that most want or need that solution. Then, you’ll learn how to craft an audience persona by starting broad, then defining the detail through demographics and psychographics. Next, you’ll learn how to uncover their wants, worries, fears and desires so you know what drives them before you uncover the journey they’re on. Finally, you’ll extract the emotions they have linked to that journey so you can resonate with them on an emotional level. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have a 14-step brand strategy process you can take into your business right now to build a strategic brand from scratch. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn the importance of the discovery session and how this influences the relationships you have with your client and the strategic brand you build. Then, step-by-step, you’ll begin developing a strategy for your brand starting with a solid foundation. Next, you’ll learn about positioning and differentiation to set your brand apart from the competition and make your business the obvious choice for your audience. Then you’ll discover the importance of infusing characteristics and personality into your brand messaging, storytelling, and brand identity. Finally, you’ll learn about brand collateral, expression, and marketing to deliver your brand to the world, raise your brand awareness, and manage your brand like a pro. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have a complete understanding of what a target market is so you can identify your audience and craft a brand message that resonates. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what a target market is not and how broad categorisations can work against your brand clarity and messaging. Then you’ll learn how brands spend millions in wasted advertising because their audience is not refined. Next, you’ll discover the levels of control and influence you have over how your brand is perceived and how you can leverage them. Finally, you’ll uncover the value of a refined target market when crafting a message so it resonates and raises your level of brand awareness. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Most freelancers spin their wheels selling their labour for hire and their time for dollars without ever growing. In this episode, you’ll learn 6 creative ways to offer your clients more, generate more revenue and help them to manage their brands. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn about separating your execution services from your thinking and how you can potentially add more execution services to what you already provide. Then you’ll learn how to take part of your existing process and add to it to create an entirely new income stream to indoctrinate them into your philosophy and increasing your chances of ongoing consulting. Finally, you’ll learn how to package some of your services up into digital products you can upsell later and help your client with their ongoing brand management for a monthly fee. By the end of this episode, you’ll have 6 effective and immediately actionable income streams you can take into business to increase your revenue, better serve your clients and grow your branding business. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Speaking about client budgets is not something they teach you in design school and most freelance designers struggle with it, but if you learn how, you can dramatically increase your conversions and revenue. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ In this episode, you’ll learn how to raise the issue of price and budget in a way that frames your value for increased conversions. First, you’ll learn about the value-based approach and the cost-based approach and how to select what works for you. Then, you’ll learn about the importance of an integrated sales process to frame your value before introducing price. Finally, you’ll discover the effective technique of price anchoring and bracketing to introduce your price to align with value before learning the simple verbal commitment that dramatically increases your conversions from your proposal. By the end of this episode, you’ll have a step-by-step process to speak to your client about pricing to convert more prospects into clients and grow your branding business. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll be armed with a 3-step process to effectively price your branding services to illustrate your true value by using the contrast principal and anchoring technique. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ Pricing branding services has never been more challenging in a world of low-cost design and DIY software. In this video, you’re going to learn how to navigate your clients’ expectations and frame your services to demonstrate your value using the contrast principal. First, you’ll learn what the contrast principal is, how it influences how we see things and the benefits of using it in your pricing strategy. Then, you’ll discover how the value ladder can be leveraged in your sales process and how leading with your high-ticket offer utilises the anchoring technique. Finally, you’ll see how the effects of contrast, frames your core offer so your client can see the true value in your branding services. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Grab your free brand archetypes cheat sheet at the link below https://brandmasteracademy.com/brand-... In this episode, you’ll learn about the 12 archetypes developed by renowned psychiatrist Carl Jung are taking on increasing significance in modern branding and brand strategy. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn about the science behind the framework and how we all instinctively recognize certain collections of behaviors through our collective unconscious, and how this applies to brands. Then, one by one, we’ll cover each archetype, breaking down their common traits and characteristics and where you may have experienced these characters in your life. We’ll explore: Brand Archetypes Introduction The Outlaw Archetype – Displays rebellion The Magician Archetype – Displays mystique The Hero Archetype – Displays determination The Lover Archetype – Displays sensuality The Jester Archetype –Displays humor The Everyman Archetype – Displays humility The Caregiver Archetype – Displays kindness The Ruler Archetype – Displays Authority The Creator Archetype – Displays innovation The Innocent Archetype  – Displays wholesomeness The Sage Archetype – Displays wisdom The Explorer Archetype – Displays adventure You’ll learn the scientific reason these archetype personalities and their characteristics enable brands to connect with their audiences on a human and personable level. By the end of this episode, you’ll understand all 12 archetypes, their traits, characteristics, and core desires. You’ll also understand the power and potential of using archetypes and why they’re playing an increasingly important role in strategic branding. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

The more you explore brand strategy, the more you realize that branding is about the science and psychology of people and not about logos, typography or colors. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ In this episode, you’ll learn why brand archetypes have become such an important element of brand strategy and how to use them effectively with this 5 step framework. First, you’ll learn how going beyond demographics and psychographics allow you to identify the personality of your audience and the archetype they’re most aligned to. Then, you’ll discover how to combine desires, characteristics, and your audience’s needs to understand the emotional landscape of your audience. Finally, you’ll learn how to identify the most appropriate archetype mix for your brand to use as the foundation for your brand personality. By the end of this episode, you’ll have a 5 step framework you’ll be able to take into your brand strategy process, to develop brand personalities that will connect with the audience. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this episode, you’ll learn about the 12 archetypes developed by renowned psychiatrist Carl Jung are taking on increasing significance in modern branding and brand strategy. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn about the science behind the framework and how we all instinctively recognize certain collections of behaviors through our collective unconscious, and how this applies to brands. Then, one by one, we’ll cover each archetype, breaking down their common traits and characteristics and where you may have experienced these characters in your life. You’ll learn the scientific reason these archetype personalities and their characteristics enable brands to connect with their audiences on a human and personable level. By the end of this episode, you’ll understand all 12 archetypes, their traits, characteristics, and core desires. You’ll also understand the power and potential in using archetypes and why they’re playing an increasingly important role in strategic branding. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this chat on the Brand Master Podcast, I have the highly influential highly innovative Ms. Sunny Bonnell from Motto agency in New York.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/In our chat, we dive into Motto’s groundbreaking approach to branding which has taken them from providing creative work, to advising brands on diversity inclusion and big picture meaning.Sunny gives us a sneak peek into her book “Rare Breed” and how the traits and vices of leaders can act as a spearhead to the brands they lead.|We also discuss the evolution of the branding industry and how brand strategists must educate their clients and how to build a branding agency from scratchFor more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this episode, you'll learn how to run a discovery session in a way that positions you as an expert, gathers the critical information and helps your clients to realise just how valuable you can be for their business. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn about the primary and secondary goals of the discovery session so you going in knowing what you need to get out. Then, you’ll learn about the discovery session approaches so you can choose the right approach that works for you, your clients and your business. Finally, we’ll uncover an effective 2 phase approach that structures your sessions through information categories and ensures that you extract the critical data while demonstrating expertise and authority. By the end of this episode, you’ll have the tools you need to run an effective brand discovery session in a way that will build your client base and set you up for success. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Most people can’t distinguish between Costs vs Price vs Value but there is a distinct difference that you need to understand, so you can influence how your prospects see your business and how much they’ll pay for your services. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First I’ll break down the most critical pricing mistake freelancers make and how to fix it so you stop undercharging and losing money. Then I’ll break apart what you NEED charge in your quotes so you’re effectively covering your outgoings. You’ll discover how to include profit in what you charge so you can grow your business and how to determine profit margins that suit you, your business and your clients. Finally, you’ll learn the most influential factor on whether or not your prospect will become a client and how you can influence their decision with this highly effective technique. By the end of this episode, you’ll not only be able to articulate the difference between cost vs price vs value, but you’ll also be able to use your understanding to confidently structure your pricing and influence your prospect’s buying decision with conviction. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

When you transition from providing logo design services to brand strategyservices, deciding how much to charge and what way to charge takes some work.In this video, I’ll save you months of trial and error by showing you how you cango about charging for your brand strategy services, so you feel confident andyour clients feel comfortable.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/First, we’ll break down the two most common pricing structure approaches forboth creative and strategic branding services.You’ll discover the benefits of each approach including how you can structurepayments in proportion to the goals your work help to achieve or usingstandardized flat fee approach.Finally, you’ll learn why it’s important to choose the structure that suits you soyou can deliver your pricing with conviction to ultimately influence yourprospects decision.For more brand strategy resources and downloads visit https://brandmasteracademy.com/

When it comes to selling brand strategy, you need to understand how you can charge for it and the fee structure you should use. In this episode, you’ll learn the different ways you can generate revenue from selling brand strategy services so you can get paid more for the branding work you do. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ Before we cover how to get paid for strategy, we’ll cover the psychological shift you need to undertake before so you can confidently position yourself to charge premium fees. You’ll learn how to save hours of unpaid time by charging for the upfront work you do along with a marketing hack to execute it. Then, you’ll discover where the bulk of your revenue as a strategist is made and how you can create additional revenue streams in this phase. Finally, we’ll separate your executions services, ongoing recurring revenue streams, and a high-ticket service for you to supercharge the profitability of your branding business. By the end of this episode, you’ll have techniques to create 5 separate income streams from the brand strategies you create and how you can move towards a high paying advisory role. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

One of the most asked questions I get is “How do I get more clients?”, but the better question is “How can I charge more for my services?”. In this video, you’ll learn 5 techniques you can take into your branding business today to change your client conversations and charge more for your work. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn the key to distancing yourself from the cheap design market through differentiation. Then, you’ll learn how to earn trust by directing your conversations through strategically placed questions, intent listening and empathy. Finally, you’ll discover the impact of displaying you expertise and educating your prospect on the possibilities for their brand. By the end of this episode, you’ll have a set of actionable tips and techniques you can bring into your business right now to start charging more for your branding services to transform your earnings. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

The #1 question I get asked when it comes to building a branding business is “how do I get more clients?” because every business needs revenue to survive. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ In this episode, I’ll show you 10 actionable techniques you can use to convert leads into sales. First, you’ll learn about the value of speaking business, asking strategic questions and listening actively. Then, you’ll discover the power of empathy and how your prospect will see you as an expert without you saying much. Finally, I’ll show you how your clients own aspirations and ambitions can unlock their desire to do business with you. By the end of this episode, you’ll have a set of actionable techniques you can take into your branding business to boost your revenue and grow your business. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

When I first became a freelance brand builder, I was naïve. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ I had no idea how to build an actual business with processes that attracted leads and systems to convert them into paying clients. In this episode, I want to give you the tips and techniques it took me years to figure out so you can build a profitable branding business in minimal time. First, I’ll show you the most important brand strategy for your own business so can attract the right type of client with the right budget. Then you’ll discover the impact of tailored messaging and the dos and don’ts of price positioning. After that, you’ll learn about the importance of funnel marketing to your branding business and including lead magnets, email marketing, an offer, a sales process and a marketing strategy. By the end of this episode, you’ll have the tips, techniques and steps it took me years to figure out which you can take into your business right now. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Freelancers and graphics designers might know their brand design craft, but having a documented process is what builds design businesses. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ If you’re still winging it with your processes and designing off the cuff, you’re not building a business,. You’re selling your skills. In this video, you’ll learn an 11-step brand design process to build strategic brands from a brand strategy. This should also set the wheels in motion for you to begin documenting every process within your business so you can start moving the needle. From strategy review to ideation, word mapping to thumbnailing, illustration to art direction, we’ll break down the agency process step-by-step. By the end of this episode, not only will you have a proven brand identity design process to bring into your business, you’ll have a valuable perspective on the importance of business processes. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

So many entrepreneurs, solopreneurs, freelancers and designers struggle with managing their time effectively which ultimately sabotages their business.. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ Those that don’t control it go nowhere. Those that do, open up endless possibilities to move their business forward. In this episode, you’re going to learn 15 actionable time management tips & techniques to conquer time-sapping obstacles to become a productivity machine. First, you’ll learn about the power of combining the time blocking technique and productivity software and the biggest killer of your attention and concentration. Then, you’ll discover what I found to be my biggest breakthrough and the book that helped me find my discipline. You’ll find out what tasks are critical to a productive day and what you need to put a strict timer on to avoid getting derailed. Finally, you’ll learn how the hustle culture can work against you and why downtime is so important. By the end of this episode, you’ll be armed with 15 actionable techniques you can use to get more done, manage your time effectively and start moving your business forward. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Building a business is a lonely job and there are plenty of obstacles that lead to self-doubt. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ The power of the mind plays a critical role in the success or failure of your business. Learn to control it to build your self-esteem and it becomes the driver of your success. In this episode, you’ll learn 7 realistic and actionable ways to take control of self-doubt and insecurity to boost your confidence and build your self-esteem, so you can become the business leader you were meant to be. First, you learn to use the power of visualization so you can begin to believe what you can achieve. Then, you’ll learn about the zone to help you grow and a technique to silence the biggest critic in your life. You’ll discover the important role failure plays in your success and how to turn it into an advantage and how to use your mirror as a source of inspiration to become your own influencer. Finally, you’ll learn how to use perspective to see the positives and realize you’re a lot further down the path to success than you might think. By the end of this episode, you’ll have a set of practice and actionable techniques you can use straight away, to banish your self-doubt and insecurity and begin to build up your self-esteem and confidence piece by piece. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

As the old adage goes, in the design world, it’s either feast or famine. But most businesses don’t have the reserves to withstand a wave of famine for long. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ If you need revenue to get you through, then there are plenty of ways to use your design skills to bring it in. In this episode, I’ll show you that there’s more to earning money from your graphic design skills than freelance client work. In fact, I’m, going to show you 10 specific and creative ways that you can leverage your skills in different ways, to not just earn revenue, but to potentially build a profitable and successful side business during quiet times. By the end of this episode, you’ll be armed with a tonne of ideas, you can go out and put into action strength away to boost your design revenue and earn consistently throughout the year. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

So you’re a freelance designer who’s ready to level up an build a profitable branding business for growth and scale right? 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ Well, you’re in luck, because in this video, you’re going to learn the 4 key strategies you need to increase your revenue, get more clients, and grow your branding business. First, you’ll learn about the key business strategies you need to consider in order to implement scalable processes and develop a compelling offer. Then, you’ll learn about developing an effective brand strategy for your own branding business before we jump into how to get leads through your marketing strategy. Finally, you’ll learn why your sales process is such an integral part of growing your business and how you can sell without selling. By the end of this episode, you’ll have a clear roadmap to develop a branding business that’s positioned for growth and scale. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how to market and sell brand strategy services and the brand strategist skillsets you need to develop.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/In this chat on the Brand Master Podcast, I have a well-known brand strategist and co-host with Chris Do on The Futur, Ms Melinda Livesey.In our chat Melinda uncovers a little about her journey to become a brand strategist though we quickly move on to marketing and sales tactics that have helped her to grow her personal brand, reparation as a brand strategist and of course her strategy agency.Melinda reveals some nuggets of gold and invaluable guerrilla marketing tactics she used (that any budding brand strategist can replicate) to get her first brand strategy clients.We also dive into the brand strategy discovery session and brand strategy workshop process, selling consultancy services and the benefit of providing stand-alone strategy services to branding and creative agencies.Finally, we discuss the graphic design skillsets that transfer seamlessly into the brand strategist role and the skillsets you need to develop to become a successful brand strategist.For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this episode, I’m going to break down a brand strategy session into the three phases so you can effectively structure and plan a brand strategy session with your clients.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/First, I’ll show you the different types of brand strategy sessions including the brand strategy workshop and the remote strategy session and how to choose an approach that works for your clients and your branding business.Then we’ll cover the overarching goals of the brand strategy session so you stay on point to get the information you need.Finally, I’ll break down the three phases of the brand strategy session which include the discovery session, the market research session and the brand strategy development session.By the end of this episode, you’ll be crystal clear on what a brand strategy session is, how they’re structured and what you need to do to plan a successful session with your clients.Want to dive deeper? Check out the full article below.https://brandmasteracademy.com/what-is-a-brand-strategy-session/For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this episode, I’m going to show you the three levels of brand deliverables and the23 individual elements you need to consider.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/With that, here’s what you’re going to learn:First, I’m going to show you how planning deliverables and executiondeliverables differ and why you need to decide your position.I’ll highlight your customer journey and why it’s critical for you to decide the roleyou’ll play in that journey.Then, section by section, element by elements, I’ll go through the 23 brandingdeliverables you need to consider if you are providing brand strategy to yourclients.From poisoning to personality, messaging to brand Identity, marketing strategyto content execution, I’ll cover everything your audience will be thinking about,and things they won’t.By the end of this episode, you’ll have a clear understanding of where you’reaudience is going, what they’ll need and what role you’ll play in thosedeliverables.Want to dive deeper? Check out the full article below.http://brandmasteracademy.com/brand-strategy-deliverables/For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this episode, I’m going to dissect a proven 6-step framework you can use to take control of the conversation and lead your prospect to your offer.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/With that, here’s what you’re going to learn.First, I’ll show you the importance of how your prospect see’s you and how you can influence their perceptions through your position.Then, I’ll show you how to use science and emotional intelligence to build rapport, trust and professional status.Finally, I’ll show you a technique that will help your prospect see a different perspective and increase their desire to hear the advice you have to offer.By the end of this episode, you’ll know not just how to sell brand strategy, but how to lay the foundations for a long-term profitable client relationship.Want to dive deeper? Check out the full article below.http://brandmasteracademy.com/how-to-sell-brand-strategy/For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this episode, I’ll define branding, then I’ll define marketing but you’ll only get a glimpse of the difference from those definitions.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/It’s not until we understand what comes first, where they fit into the big picture and exactly how and when they are different, can we see clearly.From here we’ll separate the individual goals of each and how they’re used to achieve those goals. Finally, this analogy will instantly solidify the difference for you so you’ll never confuse them again.By the end of this episode, you won’t just have a crystal clear picture of the difference between branding and marketing, you’ll be able to use the analogy I give you to help colleagues and clients understand instantly.Trust me. They’ll thank you for it.Want to dive deeper? Check out the full article below.http://brandmasteracademy.com/branding-vs-marketing/For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this chat on the Brand Master Podcast, Experienced brand strategist and consultant Matt Davies shares his lessons from his extensive branding career. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, Matt shares his journey from building a successful agency and working with brands such as U.K. based Boots and Specsavers, to selling his agency and becoming a creative director. He then shares how he moved away from brand and branding execution services to charging exclusively for his thinking through his consultancy agency. Later on in the episode, we dive into how Matt runs his high-level brand strategy workshops with c suite and leadership teams around the globe from big established brands to plucky startups. If you have an interest in brand strategy, brand consulting, running or selling a creative agency or running discovery sessions and brand strategy workshops then this episode is not to be missed.For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Want to know how to develop a brand personality with a proven 6-Step framework?In this episode, I’m going to show you the steps to develop a realistic and relatable brand personality you can use to resonate with your audience.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/First, you’ll learn how audience research provides the groundwork for aligning your audience to an archetype, making it easier to resonate with them.Then, you’ll discover how the audience archetype helps to define the brand archetype best suited to attract them through relevant characteristics.Finally, you’ll bring your archetype to life before infusing your brand messaging with believable and relatable personality. In the end, you’ll have the processes to develop a brand personality for your brand, using a scientific personality framework as the basis.Want to dive deeper? Check out the full article below.http://brandmasteracademy.com/how-to-develop-brand-personality/For more brand strategy resources and downloads visit https://brandmasteracademy.com/

What is brand personality and why is it so effective in 2020?In this episode, I’m going to break down the increasingly important role of brand personality within a modern brand strategy.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/In fact, you’re going to learn not just why it’s so effective but why it’s an absolute necessity of any modern branding that wants to connect with their audience on a human level.With that, here’s what you’re going to learn.First, we’ll dissect the main goal brand personality aims to achieve and how the importance of this goal has multiplied due to consumer demands.Then, I’ll dive into the science behind why personality is so effective and the science behind why our brains put so much emphasis on it.Finally, I’ll discuss how the brand archetype framework is the most effective tool to developing a brand personality and how they can help to shape the perceptions of your audience.In the end, you’ll be left in no doubt about the importance of brand personality and what tools to use to develop yours.Want to dive deeper? Check out the full article below.http://brandmasteracademy.com/how-to-develop-brand-personality/For more brand strategy resources and downloads visit https://brandmasteracademy.com/

So what is a brand messaging strategy anyway, and how do you go about nailing one?👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/In this episode, I’m going to show you 6 principles to follow when developing your brand messaging strategy.In fact, I’m going to uncover the biggest misconception about brand messaging and what pro brand strategists do instead.With that, here’s what you’re going to learnFirst, I’ll break down the importance of your brand messaging strategy in comparison to your visual brand.Then, We’ll jump into the 6 principals you need to follow to develop an effective messaging strategy.You’ll find out about the brand messaging myth, what a brand messaging framework is, hierarchy in messaging, the role of brand voice and brand personality, what your message sells and the tool you need to develop.Want to dive deeper? Check out the full article below.http://brandmasteracademy.com/importance-of-brand-messaging/For more brand strategy resources and downloads visit https://brandmasteracademy.com/

So you need to position your brand, and there are many brand positioningapproaches… But what’s the best brand positioning approach for your brandstrategy?👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/In this episode, we’re going to take a look at some for the most well positionedbrands defined their positions.When it comes time to position your brand, there are many brandpositioning approaches you might leverage.The positioning of your brand requires an intimate understanding of the marketlandscape.If you want to dive deeper, check out the full article below:https://brandmasteracademy.com/brand-positioning-approaches/For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have a 7-step process you can use to become a brand strategist.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/First, you’re going to learn why brand strategy has become such a significant and in-demand topic in branding in recent years.You’ll learn why entrepreneurs and business owners are going in search of brand strategy services and how graphic designers and copywriters are stepping up to meet demand.Then you’ll discover why brand strategy is mission control for branding and why it's important to get some branding experience under your belt.Next, you’ll learn the importance of understanding marketing and leveling up your communications skills and why visualisation of the brand identity is important.Finally, you’ll learn the importance of psychology and neuroscience when developing a strategic brand and why having a brand strategy development process is critical.For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll know the 16 most common brand strategy mistakes and what to do instead to grow your brand and business.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/First, you’ll learn why so many businesses go to market without a brand strategy and how the majority that do, fail on brand strategy execution.Then, step by step we’ll run through each and every one of the most common brand strategy mistakes includingRevenue Tunnel VisionMeaningless Strategy StatementsUndefined Target AudiencesWeak positions and differentiation strategiesInconsistency and InauthenticityDisconnected CopyMisaligned IdentityAnd Many Many moreBeing aware of these common mistakes will help you avoid them and highlight the value of a well-defined brand strategy.For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn what a brand discovery session is, what the goal is and why discovery sessions are the key to developing a brand strategy.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/What are the goals of the discovery session, why is it so important and where does it fit into the brand development process?In this episode, you’ll learn the answer to all of these questions, which can help you to structure effective discovery sessions for your clients and their businesses.First, you’ll get some context of the discovery session, which will help you influence how your prospects see your services and value.Then, you’ll discover how little the session is about logos fonts and colours and the bigger picture information it works to uncover.Then you’ll learn about the different session styles based on the business your helping.Finally, you’ll understand the primary goals and secondary goals of the session, which set the tone for the brand strategy you’ll build and converts prospects into clients.By the end of this episode, you’ll have a clear understanding of what a brand discovery session is, its importance and what you need to consider to run an effective one.For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how to find your branding niche and position yourself so your prospects think they need you to do your thing for their business.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/Most branding service providers overlook a fundamental principal of branding which is effective positioning and end up competing on price in a sea of “Me too” competitors.By the end of this episode, you’ll have an 8-step process you can use to find a profitable niche to position your branding business so you can stand apart from the rest as a branding specialist.First, you’ll learn to shift your mindset to allow you to be more relevant and resonate more with your specific audience.You’ll discover how passions, strengths and goals must all align in the sweet spot for you to create the branding business you envision.Finally, you’ll identify your audience; confirm your niche market viability and position yourself effectively.For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Want to become a successful brand strategist? These are the 12 core skills and traits you need to develop.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/When I began to build brand strategies for my clients, some of my skills and traits translated perfectly but there were others I needed to take the time to develop.In this episode, you’re going to learn the core skills and traits that you need to either have or develop if you want to become a successful brand strategist.You’ll learn about the core skills you need to build clients relationships and establish yourself in the market as an expert including, verbal communication, empathy, humility and authority.Then you’ll learn the skills you need to build your brand strategy business including Copywriting, Marketing, Sales and People Skills.By the end of this episode, you’ll have a clear understanding of some of the core skills and traits you need to become a successful brand strategist.For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this episode, we pull back the curtains on an iconic brand with this brand strategy case study of Southwest Airlines so you can use the strategies and techniques that have made them a success into your own brand.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/First, we’ll look at how and why southwest was started and the gap in the market exploited by the founders.We’ll uncover how their strategic decision-making and focus on their differentiation strategy disrupted the exclusive airline industry in the early ’70s.We’ll then dive into the simple approach to the brand experience that grew a loyal following and how any brand with any budget can adopt the same approach.Next, we’ll discover how Southwest’s target market differed from their competitors and how the human messaging and marketing strategy provided a much-needed breath of fresh air in their industry and beyond.Finally, we’ll uncover Shoutwest’s secret sauce that has been a cornerstone to their strategy and how modern brands are taking the lead from this iconic brand pioneer.For more brand strategy resources and downloads visit https://brandmasteracademy.com/

So you’re building a brand, you want to do it right, so you want to know how to create a brand strategy right?👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/In this episode, I’m going to show you a 14-Step brand strategy framework used by some of the biggest and most loved brands in the world to build their strategic brands.In fact, this framework will show you the exact steps that you need to take to build a strategic brand to connect and resonate with your audience on a human level so they choose your brand over your competitors.Each and every step represents a critical phase of the brand strategy development process and brands built in this way have a huge advantage in the market.By the end of this episode, you’ll have a proven formula for success that you’ll be able to use to build strategic brands for yourself or for your clients.For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll hopefully have a few psychological shifts that will help you to overcome brand strategist imposter syndrome and help you realise your value and worth.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/First we’ll break down the impact of the imposter phenomenon and highlight that you’re not on your own with this.Then, one by one, we’ll cover six psychological shifts I had through experience that made me realise where this feeling of being a fraud, an imposter or a fake was coming from and how to overcome itYou’ll discover that most brand strategists working for the biggest brands in the world don’t come from a traditional brand strategist education and found their way over time.Next you’ll learn to realise that your client are the beneficiaries of your skills and they don’t see an imposter.Then we’ll uncover tell-tale signs that you are growing and how to realise the value you are offering your clients.Finally you’ll learn how to focus on the visualisation of the person you are becoming and find the confidence that you are on a process of growth.For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this episode of the Brand Master Podcast, you'll learn the 10 critical elements every brand strategy MUST have. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/These are the elements I use when developing a brand strategy and I won’t build a strategic brand without them. If you’re skipping any of these strategic branding elements then you’ll be missing one of the fundamental pillars that all successful strategic brands have in place.Whether you’re a brand builder building your own brand from scratch, or a creative building brands for your clients then this episode will give you the key elements you need to focus your efforts on.You’ll learn how the internal brand is a fundamental driver that dictates the behaviour of the external brand and why 95%+ of brand-builder overlook its importance.I’ll discuss how traditional customer avatars, demographics and psychographics fail to give you what you need to get into your customer's head with emotional connection.You’ll learn how competitive research is useless unless you understand the market from your customer's shoes based on who is already helping them.We’ll look at the cornerstone of all effective brands, positioning and how a unique differentiator is easier to develop than you think.We’ll look at some great examples of differentiation strategy including Avis and The Dollar Shave Club.We’ll explore how brands have become human entities and why a human brand persona has never been more important.You’ll learn why traditional techniques to develop a core message don’t offer a brand any communication guidance and what to do instead.We’ll look at the fascinating world of storytelling and why most brands are getting it wrong.Finally, we’ll look at the brand identity system as a strategic tool that goes way beyond the logo.For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Hi, I'm Stephen Houraghan from Brand Master Academy.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/In this episode, I share what you can expect from the Brand Master Podcast in upcoming episodes.I explain a little of who I am, what my background is and the value you'll get from the Brand Master PodcastThen, I jump into the format of the podcast and the content we'll be covering including:Brand StrategyPositioningBrand PersonalityArchetypesThe Human Brand PersonaPersonality & VoiceMessaging & CommunicationStorytelling FrameworksStrategy WorkshopsPsychologyHuman BehaviorsEmotional BrandingWhy we do what we doHuman Decision MakingNeuroscience & NeuromarketingMarketing & SalesFunnelsEmail Marketing & AutomationLead GenerationDiscovery SessionsFor more brand strategy resources and downloads visit https://brandmasteracademy.com/