Podcast Description: In this episode of Founder Talk, we dive deep with Ryan Cleaveland, Co-Founder of Spotter Staffing, a specialized staffing firm focusing on school-based therapy positions in Illinois and Texas. Ryan shares the fascinating story of how he transitioned from traditional staffing into the niche world of therapy staffing for schools, and why this purpose-driven pivot has allowed his company to thrive in a highly focused space. Ryan’s insights into leadership, scaling, and maintaining a purpose-driven business offer valuable lessons for any founder looking to grow sustainably. Highlight Stamps: 00:00 – Introduction to the episode and Ryan’s background. 01:30 – Ryan explains why he chose the niche of school-based therapy staffing after his time in traditional staffing. 06:00 – Ryan talks about the power of purpose and what led him to this unique space. 10:00 – The importance of working with people who are making a genuine impact in education and therapy. 12:30 – Discussing the challenges and rewards of niching down in a competitive market. 16:45 – How Spotter Staffing differentiates itself with exceptional service and a strong focus on values. 22:15 – Introducing Leo the Llama: How a company mascot became part of Spotter Staffing’s brand identity and culture. 28:00 – The importance of staying true to your niche and the benefits of focusing on a specific market. 36:00 – The journey to being listed on the Inc. 5000 list and achieving 504% growth. 41:20 – Ryan shares his top three strategies for scaling a company: hard work, continuous learning, and surrounding yourself with great people. 46:45 – Discussing work-life balance, the importance of being present, and taking time to recharge. 53:00 – Ryan opens up about the challenges of letting go of control and trusting others in leadership roles. 58:20 – What's next for Spotter Staffing and their plans for future growth. 1:02:00 – Closing thoughts and where to find Ryan Cochrane online. Where to Find Ryan Cochrane: LinkedIn: https://www.linkedin.com/in/ryan-cleaveland-2aa5a87/ Website: https://www.spotterstaffing.com/ Tune in to hear how Ryan’s dedication to purpose, focus, and growth can inspire founders to carve out their own niche and scale with intention!

In this episode of Founder Talk, I sit down with John, founder of Workbox, a rapidly growing flex office space company that’s redefining the commercial real estate industry. We dive deep into his journey of creating a business model that thrives in today's hybrid work environment, emphasizing asset-light strategies and long-term flexibility for businesses of all sizes. From navigating capital-intensive projects to leveraging differentiation and brand-building in a competitive market, John shares candid insights on the challenges and rewards of scaling a business from scratch. You'll also hear about how Workbox is not just another workspace provider but a hub for small businesses, offering a venture fund, accelerator programs, and a community-driven approach to help entrepreneurs thrive. Whether you’re curious about commercial real estate, intrigued by the future of work, or looking for inspiration on how to scale a business while minimizing risk, this conversation will provide invaluable insights for any founder. [00:45] - The Genesis of Workbox: John shares how he started Workbox and his insights on building a unique flex office space that feels like home but meets the evolving needs of businesses. [03:20] - Managing Capital-Intensive Projects: Learn how John handles the complexities of a capital-heavy business, managing overhead while maintaining a sustainable, asset-light model. [06:10] - The WeWork Differentiator: Hear how Workbox differs from WeWork, focusing on small businesses, community building, and integrating an in-house venture fund and accelerator. [12:50] - COVID-19’s Unexpected Impact: John reflects on how the pandemic accelerated flexible work trends and shaped Workbox’s growth, pushing them to innovate with remote services and virtual programming. [21:30] - Hybrid Work Models and Performance: We discuss the pros and cons of hybrid work environments versus 100% remote or in-office setups, and how different models affect team performance and company culture. [35:00] - Scaling Smart: Balancing Growth and Infrastructure: John reveals the strategies behind Workbox’s expansion, focusing on sustainable infrastructure, strategic locations, and long-term vision. [42:00] - Why Relationships, Fulfillment, and Growth Matter: We wrap up by discussing the personal motivations behind building a business, the importance of staying challenged, and what truly matters for a founder’s happiness and purpose. LinkedIn: https://www.linkedin.com/in/john-wallace-23114a5/ Website: www.workboxcompany.com WANT TO WORK WITH US?  We help 7-8 figure B2B companies win clients and build industry leading brands with in-house social media and video content. No need to outsource your content ever again!  Head over to our website now and check out our services, pricing, how we work with clients, and book a call! https://impaxs.com Join 1,500+ Founders and get my BEST content delivered weekly to your inbox! Every week I share exclusive, high value content that you can’t find anywhere else (Not even on my social pages)! It’s the type of content that I charge clients money to implement for them. All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content and social media. BONUS FOR SIGNING UP TODAY! Once you sign up, I'll send you an email (And video) where I show you how to create 3 videos guaranteed to help you drive more sales...instantly. And all you need to create them is a smartphone and wireless mic :) https://impaxs79863.activehosted.com/f/1

In this episode of Founder Talk, we sit down with John Tsourakis, a multi-business founder, to explore the delicate balance between staying focused on your current business and knowing when it’s time to jump into new ventures. With three businesses under his belt and more on the way, John offers invaluable insights for founders trying to navigate growth, partnerships, and scaling. From knowing when to niche down and maximize profit margins to understanding the power of healthy partnerships, John breaks down the lessons he's learned from both success and failure. We dive deep into what makes a business sellable, why niching down can save you years of trial and error, and the importance of building a solid outbound strategy. If you're a founder or entrepreneur looking for practical, no-nonsense advice on scaling, this episode is for you. Key Moments:  When to Stay Focused vs. When to Expand: John explains how knowing your personality and business stage can determine whether you should focus on your current venture or pursue new opportunities. The Importance of Experience Before Expanding: John reflects on why it took him nearly a decade before starting his next business, and how seasoned experience plays a key role in managing multiple ventures. Learning to Delegate What You Hate: John shares how partnering with others for tasks he dislikes, like hiring and payroll, allowed him to focus on what truly interests him—connecting customers with value. The Gamble of Entrepreneurship: The fun of taking risks and why failures are just as important as successes in business growth. Partnerships and Profit Margins: John breaks down why knowing your partners well and understanding profit margins are critical for scaling. Niching Down for Success: John talks about the value of niching down and how it can make your business more sellable, with examples of how focusing on one industry can create massive success. Founders’ Biggest Mistake: John dives into how founder-led sales and poor account management can prevent a business from scaling and what founders need to do to make their companies more sellable. The Power of Community and Perspective: How having a network of fellow entrepreneurs can provide clarity during slow seasons and help you stay motivated. Why LinkedIn is On Fire Right Now: John and Alex discuss LinkedIn’s massive organic reach with video content and why founders should jump on this opportunity now. Internal Content Teams vs. Outsourcing: John weighs in on why content created internally can outperform outsourced content in speed, authenticity, and effectiveness—plus the risks if companies don’t properly build out these internal teams. What’s It All For?: John reflects on his entrepreneurial journey, what keeps him driven, and how fun, fulfillment, and legacy fuel his pursuit of new ventures. Where to Find John Tsourakis LinkedIn: https://www.linkedin.com/in/jontsourakis/Website: OYOVA.com WANT TO WORK WITH US?  We help 7-8 figure B2B companies win clients and build industry leading brands with in-house social media and video content. No need to outsource your content ever again!  Head over to our website now and check out our services, pricing, how we work with clients, and book a call! https://impaxs.com GET MY BEST CONTENT HERE! If you thought this content was good, I wanna let you there’s a place where I share EXCLUSIVE, high value content that you can’t find anywhere else (Not even on social)!  It’s the type of content that I charge clients money to implement for them.  All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content.  And it’s all in my weekly newsletter.  Sign up now and you’ll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”!   https://impaxs79863.activehosted.com/f/1

In this episode of Founder Talk, we sit down with Amy Schuster, Founder and CEO of Bandwidth Strategy, to discuss the most pressing marketing challenges facing founders and CEOs today. Amy, with her decades of marketing experience as a VP, CMO, and business founder, shares her perspective on what’s broken in traditional marketing and what needs to change to succeed in today’s landscape. We explore topics such as the decline of email marketing as a volume game, why building a strong personal brand on LinkedIn is crucial, and how to develop a meaningful email list that actually converts. Amy also dives into why SEO is still a key marketing pillar, despite the rise of social media, and how founders can create educational content that drives long-term results. Whether you're a founder struggling to align sales and marketing or trying to figure out how to make your email marketing strategy more impactful, this episode is packed with actionable insights that will help you grow your business and stay ahead of the curve in 2024. @2:00 – What’s Broken in Marketing Today:Amy explains how marketing has shifted from the early 2000s and why email marketing is no longer the volume game it once was. @6:50 – How to Build a Valuable Email List:For founders struggling with email list-building, Amy breaks down key strategies to create a list that provides real value, not just vanity metrics. @10:40 – Personal Branding on LinkedIn:Alex and Amy discuss the importance of LinkedIn for founders and how building a personal brand can amplify your business. @15:20 – Why You Should Ditch Buying Email Lists:Amy shares why buying email lists is one of the biggest wastes of time and money, and what to do instead. @18:30 – Does Email Marketing Still Matter?:In the age of social media, is email marketing still relevant? Amy gives her take on why it’s still a valuable channel if done right. @22:15 – The Secrets to Writing a Good Email:What makes people open, read, and take action on your emails? Amy and Alex discuss key elements for crafting high-converting emails. @30:40 – How SEO Has Evolved in 2024:Amy dives into the latest trends in SEO, including how AI is changing the game and why content needs to be educational and user-focused. @37:15 – Using Video for SEO and Brand Building:Alex talks about how video content ranks on Google and why founders should be leveraging video for SEO. @45:00 – The Importance of Sales and Marketing Alignment:How can founders create better sales and marketing synergy? Amy outlines the pitfalls of misalignment and the power of communication between teams. @55:20 – Why Founders Should Be the Face of Their Brand:Amy explains why the most successful founders put themselves out there and become the voice of their company through content creation. LinkedIn: https://www.linkedin.com/in/aimeehschuster/ Website: https://bandwidthstrategy.com/ Say goodbye to marketing agencies forever and start building your own internal content team! It’s exactly what we’ve done here and it’s what we’ve helped dozens and dozens of our clients do!  Schedule a video chat with me today and let’s talk about what that looks like!  To book a call, check out our pricing/services, learn about how we work with clients, etc.hop on over to our website now!  https://impaxs.com I also want to let you know there’s a place where I share EXCLUSIVE, high value content that you can’t find anywhere else (Not even on social)!  It’s the type of content that I charge clients money to implement for them.  All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content.  And it’s all in my weekly newsletter.  Sign up now and you’ll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”!   https://impaxs79863.activehosted.com/f/1

In this episode of "Founder Talk," we're joined by branding expert Jason Vana for a deep dive into why businesses should focus on being different rather than simply being better. Jason shares powerful insights on how to position your brand to stand out in a crowded market, revealing the three key areas that determine true differentiation. We discuss why most companies get stuck in a "better" mindset, and how shifting to "different" can make all the difference. From understanding your unique value proposition to leveraging content that positions you as an expert, Jason offers actionable advice that every founder should hear. We also explore the psychology behind branding, the importance of being bold, and how to avoid common pitfalls in corporate versus personal branding. Whether you’re an established business or just starting out, this episode will equip you with the strategies you need to stand out and succeed. Highlight Stamps: 0:30 – The difference between "better" and "different" in branding. 3:15 – Why being different is essential for business success. 7:45 – The three key areas to identify your unique value. 10:30 – Corporate brand vs. business brand: Understanding the difference. 14:00 – The importance of being bold and taking risks in your branding. 19:45 – Live branding exercise: Evaluating Impaxs Marketing's unique value. 28:20 – Why teaching is the fastest way to be seen as an expert. 34:10 – How content creation ties into expert positioning and brand differentiation. 40:50 – Corporate brand vs. personal brand: Breaking down the confusion. 50:00 – The future of LinkedIn: Video content trends and predictions. Where to Find Jason Vana: LinkedIn: Jason Vana Website: https://shft.agency This episode is packed with valuable insights and practical advice, making it a must-listen for any founder looking to elevate their brand and business. Tune in and discover how to differentiate your brand in a way that truly resonates with your audience! Say goodbye to marketing agencies forever and start building your own internal content team! It’s exactly what we’ve done here and it’s what we’ve helped dozens and dozens of our clients do!  Schedule a video chat with me today and let’s talk about what that looks like!  To book a call, check out our pricing/services, learn about how we work with clients, etc.hop on over to our website now!  https://impaxs.com I also want to let you know there’s a place where I share EXCLUSIVE, high value content that you can’t find anywhere else (Not even on social)!  It’s the type of content that I charge clients money to implement for them.  All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content.  And it’s all in my weekly newsletter.  Sign up now and you’ll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”!   https://impaxs79863.activehosted.com/f/1

In this episode of Founder Talk, we're joined by Clay Stelzer, an exceptional CEO coach who shares his profound insights on leadership, business growth, and personal development. This conversation is packed with valuable takeaways that can transform the way you approach your role as a founder. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is a must-listen! Highlights: [00:02:15] - Introduction to Clay Stelzer and his work at 1560, helping business leaders and their teams wake up to patterns keeping them from achieving their goals. Explanation of "sleep working." [00:04:30] - The importance of conscious leadership and how business culture reflects a leader's perspective. [00:06:20] - Understanding above the line vs. below the line thinking and its impact on leadership and decision-making. [00:10:10] - Common problems CEOs face, such as feeling stuck in a cycle and blaming others. The importance of taking 100% responsibility for outcomes. [00:15:45] - Examples of below the line behaviors and the three reasons we go below the line: security, approval, and control. [00:20:50] - Strategies to recognize and address below the line thinking, including normalizing these patterns and self-awareness. [00:25:30] - Personal stories of overcoming below the line thinking and how past survival strategies may hinder current success. [00:30:45] - Building self-worth beyond performance and success. The importance of self-love and self-acceptance in personal and professional growth. [00:35:50] - Handling insecurities and fears by addressing them openly, creating connection and reducing their power. [00:40:15] - The role of vulnerability in leadership and the strength it brings to relationships and teams. [00:45:00] - Practical steps to embed conscious leadership principles into daily life, including accountability partners and regular reflection. [00:50:30] - The significance of a co-creative relationship in marriage and avoiding codependency by supporting each other's growth and taking responsibility for personal triggers. [00:55:00] - The thoughtful threes: Insights on misguiding professional advice, overcoming fears in business, and unconventional strategies for success. [01:00:45] - Where to find Clay Stelzer and the types of coaching and consulting services he offers. Where to Find Clay Stelzer: LinkedIn: Clay Stelzer Website: 1560 Want to start using video and social media content to drive revenue, build brand, and grow your business?  Schedule a video chat with me today and let’s talk about what that looks like!  To book a call, check out our pricing/services, learn about how we work with clients, etc.hop on over to our website now!  https://impaxs.com I also want to let you know there’s a place where I share EXCLUSIVE, high value content that you can’t find anywhere else (Not even on social)!  It’s the type of content that I charge clients money to implement for them.  All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content.  And it’s all in my weekly newsletter.  Sign up now and you’ll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”!   https://impaxs79863.activehosted.com/f/1

In this special episode of Founder Talk, I sit down with the dynamic husband-and-wife duo behind Two Bostons, a beloved pet store chain in the Chicagoland area. We delve into the unique challenges and triumphs of running a business together, from their accidental start in the pet retail industry to their expansion to seven stores! This conversation is packed with valuable insights for any entrepreneur, especially those considering a brick-and-mortar business or working alongside a spouse. Highlights: [00:01:00] Introduction and Context: We kick off with the unique aspects of this episode – a husband and wife team and their brick-and-mortar business. [00:02:30] What is Two Bostons?: The founders explain their mission to provide fun and educational pet products, their support for rescue groups, and what sets them apart from big-box stores. [00:05:00] Starting Out: Learn how they transitioned from their original careers to retail, driven by a love for their Boston Terriers and the problems they encountered as pet owners. [00:09:45] Opening the First Store: From finding their first location to the whirlwind of opening without prior retail experience. [00:15:30] First Day Challenges: Their early struggles, like not knowing how to open a cash drawer and the importance of taking action despite uncertainty. [00:20:00] Balancing Work and Family: Juggling full-time jobs and a new business while starting a family. [00:24:30] Expansion to Second Store: The decision-making process behind opening a second store and the challenges of scaling. [00:29:00] Overcoming Operational Challenges: The importance of standard operating procedures (SOPs) and hiring a retail coach. [00:35:00] Maintaining High Standards: How their uncompromising standards and clear expectations contribute to their success. [00:40:00] Hiring and Retention: Strategies for attracting and retaining top talent in a competitive market. [00:45:00] Core Values in Hiring: The importance of core values in their hiring process and ensuring team alignment. [00:50:00] Marketing and Customer Experience: How they use surveys to understand customer expectations and the impact of organic social media. [00:55:00] Future Plans: Discussing their plans for opening new stores and the factors influencing their decisions. [01:00:00] Personal Reflections: Balancing business with family life, their dedication to core values, and what's next for Two Bostons. Where to Find the Founders: Website: https://twobostons.com Want to start using video and social media content to drive revenue, build brand, and grow your business?  Schedule a video chat with me today and let’s talk about what that looks like!  To book a call, check out our pricing/services, learn about how we work with clients, etc.hop on over to our website now!  https://impaxs.com I also want to let you know that there’s a place where I share EXCLUSIVE, high value content that you can’t find anywhere else (Not even on social)!  It’s the type of content that I charge clients money to implement for them.  All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content.  And it’s all in my weekly newsletter.  Sign up now and you’ll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”!   https://impaxs79863.activehosted.com/f/1

In this episode, we are thrilled to have Kristen Prinz, an influential business and employment lawyer from Chicago, join us. Kristen shares her journey of starting her own law firm, her insights into the evolving landscape of employment law, and how she balances her career with being a mom. Get ready for valuable insights and practical advice on handling legal challenges, building a supportive work culture, and achieving work-life balance. Here are the key highlights from our conversation: Timestamps: 00:00 - Introduction to Kristen Prinz and her accolades 01:45 - Kristen's motivation for starting her own firm 04:30 - The shift from law as a knowledge commodity to a service industry 06:00 - Key employment law considerations for founders 09:00 - The increasing importance of mental health in the workplace 12:45 - Challenges in trade secrets, confidentiality, and cybersecurity 15:30 - The impact of ADA accommodations and changing laws 18:00 - Addressing mental health issues and balancing empathy with business needs 21:45 - The evolving expectations of employees and employers 25:00 - Kristen's journey to starting her own law firm and lessons learned 30:00 - Gender biases and their impact on career progression 34:30 - Advice for ambitious women balancing career and family 39:00 - The role of community in parenting and work-life balance 42:30 - Importance of employment agreements and confidentiality 47:00 - The current state of non-competes and their enforceability 52:00 - The impact of AI on the legal industry 57:00 - The significance of conducting culture assessments in organizations 01:03:00 - The balance between strategy and culture in business 01:07:00 - Personal stories of balancing work and family life 01:13:00 - The importance of giving yourself grace as a working parent 01:17:30 - Kristen’s involvement in New Moms and supporting young mothers 01:23:00 - The role of sleep and being a board member of the National Sleep Foundation 01:26:30 - Thoughtful Threes segment: Misguided advice, taking business to the next level, and unconventional strategies 01:35:00 - Closing thoughts and where to find Kristen Prinz Where to Find Kristen Prinz: LinkedIn: https://www.linkedin.com/in/prinzlawfirm/ Website: The Prinz Law Firm Email: [email protected] WANT TO APPLY TO WORK WITH US?  We help 7-8 figure B2B companies win clients and build industry leading brands with in-house social media and video content. No need to outsource your content ever again!  Head over to our website now and check out our services, pricing, how we work with clients, and book a call! https://impaxs.com GET MY BEST CONTENT HERE! If you thought this content was good, I wanna let you there’s a place where I share EXCLUSIVE, high value content that you can’t find anywhere else (Not even on social)!  It’s the type of content that I charge clients money to implement for them.  All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content.  And it’s all in my weekly newsletter.  Sign up now and you’ll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”!   https://impaxs79863.activehosted.com/f/1

In this exciting episode of Founder Talk, we sit down with Mike Wallace, a seasoned entrepreneur who successfully built and sold his company for a whopping $50 million. Mike brings a wealth of insights and experiences to the table, making this a must-listen for any founder or aspiring entrepreneur. [0:01:30] – Introduction and Overview: We kick off the episode with Mike introducing himself and sharing a bit about his background in the freight brokerage industry. Mike talks about his humble beginnings and how he never initially aimed to become an entrepreneur. [0:08:45] – Early Career and Industry Insights: Mike shares his early career experiences at American Backhaulers, comparing the business environment of the late 90s to today. He provides a fascinating look into the freight brokerage industry and how technology has transformed it over the years. [0:18:10] – Starting His Own Company: Mike talks about the decision to leave his stable job and start his own business. He explains the initial challenges, the importance of having a vision, and the role his partner played in the early days. [0:29:50] – Overcoming Early Challenges: Mike delves into the near-death experiences his company faced in the early years, from financial struggles to managing credit risks. His stories of resilience and determination are packed with valuable lessons for any entrepreneur. [0:40:20] – Scaling the Business: Mike discusses how his company grew over 19 years, the inflection points that required him to step back and manage more than do, and the importance of building a capable team. He emphasizes that a company must be able to run without the founder for it to be truly valuable. [0:52:15] – Navigating Technological Changes: Reflecting on the technological shifts from email adoption in the early 2000s to the current importance of social media and video content, Mike provides insights into how businesses need to adapt to stay competitive. [1:05:45] – Key Strategies for Growth: Mike shares practical advice on what it takes to grow a company to $50 million in revenue, including building strong teams, maintaining consistent sales efforts, and having a plan for continuous improvement. [1:18:30] – The Big Sale and Beyond: Mike takes us through the process of selling his company, the partnership with Hudson Hill Capital, and the continued growth under new ownership. He also talks about his current involvement and future plans. [1:32:00] – Thoughtful Threes: In our signature segment, Mike answers three thought-provoking questions: What used to be important but no longer is? An unconventional business strategy that paid off. One piece of business advice he disagrees with or thinks is overrated. LinkedIn: https://www.linkedin.com/in/michael-wallace-1605991a/ Email: [email protected] Tune in to this episode to gain a treasure trove of insights from someone who has truly walked the walk in the entrepreneurial world. Whether you're in the early stages of building your business or looking to scale and eventually sell, Mike Wallace's story will leave you inspired and better prepared for your own journey. Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  LinkedIn: https://www.linkedin.com/in/alexbsheridan Youtube: ⁠https://youtube.com/c/AlexBSheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We help you leverage video content and the power of social media to attract your dream clients and build your brand!)

In this unique episode of Founder Talk, we sit down with Gary and Travis Miller, a dynamic father-son duo who own and run a successful staffing and recruiting firm. Join us as they share their personal and professional journey, offering revealing insight into the unique dynamics of family-run businesses, staffing/recruiting, and scaling. Highlight Stamps: [00:00] Introduction to the Guests and Their Business We introduce Gary and Travis Miller, highlighting the rarity of having a father and son duo in the same business and what listeners can expect from this episode. [03:45] Navigating Father-Son Dynamics Gary shares the deep bond and unique experience of working closely with his son, spending significant time together, and discussing various topics beyond business. [07:30] The Career Shift Travis recounts his initial career in journalism, the moment he realized it wasn't for him, and how he transitioned into the family business, marking a pivotal moment in his professional life. [12:15] Evolution of the Recruiting Industry Gary and Travis discuss the changes they've witnessed in the recruiting industry, the impact of technology, and the enduring need for a people-based approach despite advancements like AI. [18:40] Hiring the Right Fit The Millers delve into their philosophy of hiring, emphasizing the importance of finding candidates who align with a company's culture and vision, not just those with the right qualifications. [25:00] Building Trust and Credibility The discussion shifts to the importance of employer and employee branding, how content creation plays a role in building trust, and the benefits of a strong social media presence. [35:20] The Power of Storytelling Gary shares anecdotes about the early days of their podcast, the challenges and rewards of creating content, and the long-term impact of sharing their story with a wider audience. [45:15] Leadership and Letting Go Gary reflects on his 47-year career, the challenges of evolving leadership, and the importance of fresh perspectives and systems to take the business to the next level. [50:00] The Thoughtful Threes We wrap up with our signature segment, "The Thoughtful Threes," where Gary and Travis answer three thought-provoking questions, providing deeper insights into their personal and professional lives. Where to Find the Guests: LinkedIn:  Travis Miller: https://www.linkedin.com/in/travismillermri/ Gary Miller: https://www.linkedin.com/in/bestrecruitingfirm/ Website: Miller Resource Group Tune in to hear the Millers' compelling stories and practical advice, making this a must-listen for any entrepreneur looking to gain insights into family business dynamics and effective recruitment strategies. Don't miss out on this enlightening episode! Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We are a video content/social media strategy, training, and coaching company)

Description: In this engaging episode of Founder Talk, Alex sits down with Brian Ligon, a seasoned entrepreneur who helps businesses evaluate and procure superior telecom and cloud technology solutions. Brian shares his journey from corporate sales to founding his own company, offering valuable insights for founders at every stage of their business journey. Highlights: [00:00] Introduction: Alex introduces Brian and discusses the importance of evaluating and procuring telecom and cloud technology solutions for businesses. [02:00] Target Market: Brian explains how his company started with enterprise customers and expanded to help mid-market and smaller companies with limited IT resources. [05:00] Examples of Technology: Discussion on the types of technology businesses need, such as internet connections, data centers, and cybersecurity solutions. [08:30] Navigating the Noise: Brian talks about how his company cuts through the noise of numerous providers to find the best solutions for their clients. [12:00] Sales and Relationships: The importance of building long-term relationships with clients and maintaining an unbiased approach in recommending solutions. [15:00] Founding Journey: Brian shares his reasons for leaving corporate sales to start his own business, highlighting the desire for more control over his destiny and the challenges of corporate quotas. [18:00] Superpowers in Business: The significance of humor and understanding clients' needs in building successful business relationships. [22:00] Using Humor: Tips on incorporating humor into business interactions and content to create stronger connections. [25:00] Challenges of Founding a Business: The transition from corporate sales to selling for his own business and the unique challenges it presents. [30:00] Sales Evolution: How sales have changed over the past decade, especially with the rise of social selling and online interactions. [35:00] In-Person vs. Virtual Meetings: The value of in-person meetings and building relationships versus virtual interactions. [40:00] Thoughtful Threes: [41:00] Biggest Opportunity: Brian discusses the potential of video content for his business and the hesitation to dive into it fully. [44:00] Success Myths: How his perception of success has shifted from being money-focused to providing a fulfilling life for his family. [47:00] Productivity Tips: The importance of maintaining mental and physical health, including regular exercise and sobriety, for business success. [50:00] Closing Remarks: Brian shares his contact information and encourages listeners to connect with him on LinkedIn. Where to Find Brian Ligon: LinkedIn: https://www.linkedin./in/brianligon/ Website: https://voyancetech.net/ Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We are a video content/social media strategy, training, and coaching company)

In this episode, we sit down with Rob Kelly, founder of Achieve Talent Solutions, to uncover invaluable lessons from his extensive 15+ years in sales and executive recruiting. Timestamp Highlights: [00:00] Introduction Meet Rob Kelly, founder of Achieve Talent Solutions, and learn about his 15+ years of experience in sales and executive recruiting. [02:15] The Key to Human Behavior Rob shares the most important lesson he has learned about human behavior: "Talk less, listen more." He emphasizes the importance of understanding customer and client needs to build meaningful relationships. [06:45] The Evolution of Sales Approach Rob discusses his journey from following sales scripts to having more organic, client-focused interactions. [10:30] Hiring the First Employee Rob recounts his experience hiring his first full-time employee, the nervousness involved, and the importance of building relationships on LinkedIn. [15:00] The Power of LinkedIn Explore the evolution of LinkedIn in recruitment and how it has transformed from a job-seeking platform to a relationship-building tool. [21:00] Job Descriptions vs. Personal Connections Rob explains why traditional job postings are becoming dated and highlights the importance of personal connections and conversations in finding the right talent. [25:50] The Role of AI in Recruitment Rob and the host discuss the impact of AI on recruitment processes and how it can streamline tasks without replacing the human touch. [30:45] Overcoming Personal and Professional Challenges Rob shares his personal story of living in his car during a difficult period and how that experience shaped his resilience and empathy. [37:15] Mindset and Personal Belief The conversation shifts to the significance of mindset, self-esteem, and believing in oneself to overcome challenges and achieve success. [43:00] Generational Differences in the Workplace Rob's insights on generational differences, particularly with Gen Z, and how each generation's unique approach can contribute to the workforce. [49:30] The Thoughtful Threes Rob answers three thought-provoking questions, offering deep insights into what it takes to elevate a business, the shift in his values over time, and identifying activities that might seem unproductive but are actually beneficial. [01:05:00] Conclusion Final thoughts on the importance of human connections, personal growth, and maintaining a positive mindset in both personal and professional life. Where to Find Rob Kelly: LinkedIn: https://www.linkedin.com/in/rob-kelly-9a8a21220/ Website: https://www.achievetalentsolutions.com/ Email: [email protected] Tune in to this episode to gain actionable insights and inspiration from Rob Kelly's journey and expertise in building meaningful business relationships. Don't miss out on learning how to navigate the human side of business effectively!

In this episode we dive deep with Benny Mathew, founder of Orion 3, to explore his unique approach to business and life. Benny shuns the typical "networking" label, aiming instead to build genuine relationships and communities. He shares his journey of creating Orion 3, an organization that thrives on authenticity and human connections rather than transactional interactions. Join us as we uncover Benny's insights on staying true to oneself in the entrepreneurial world, the importance of mental and emotional health for founders, and the profound impact of genuine human connections on personal and professional success. Highlights: [0:01] Introduction: Benny explains his unconventional business model and why he dislikes the term "networking." [0:10] Building Relationships: The core focus of Orion Three and Benny's approach to creating value through relationships. [0:20] Entrepreneurship Challenges: Benny discusses the biases and struggles founders face, and the importance of internal validation. [0:30] Origin Story of Orion Three: Benny shares how he transitioned from corporate life to building Orion Three during the pandemic. [0:45] Personal Growth and Authenticity: The journey of self-discovery and the role of authenticity in business success. [0:55] Mental and Emotional Health: The critical role of mental health for founders and practical advice for maintaining balance. [1:10] Overcoming External Opinions: Strategies for dealing with the fear of others' opinions and staying focused on one's path. [1:20] Importance of Self-Awareness: The continuous journey of self-awareness and its impact on personal and professional life. [1:30] Creating a Supportive Community: The value of a supportive network and how Orion Three fosters meaningful connections. [1:40] Advice for Founders: Benny's top takeaways on building relationships and staying true to one's vision. [1:50] Closing Thoughts: Benny's perspective on success and the importance of self-reflection. Where to Find Benny Mathew: LinkedIn: Benny Mathew Website: https://www.orion3.com Email: [email protected] Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  LinkedIn: https://www.linkedin.com/in/alexbsheridan Youtube: ⁠https://youtube.com/c/AlexBSheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We help you leverage video content and the power of social media to attract your dream clients and build your brand!)

In this episode, we sit down with Henry Kaskov, a seasoned business valuation expert, to uncover the secrets to enhancing business value, personal branding, and finding fulfillment beyond the entrepreneurial grind. Highlights: 00:02:00 - 00:05:30 | Business Valuations Basics: Henry discusses the key elements that make a business valuable, emphasizing high profit margins, sustainability, and reducing owner dependency. 00:06:00 - 00:10:00 | Importance of Personal and Company Branding: We explore how personal and company branding can significantly impact a business's value and attractiveness to buyers. 00:10:30 - 00:15:00 | Retirement and Fulfillment: Henry shares wisdom on retiring or selling your business with purpose and finding fulfillment in the next chapter of life. 00:15:30 - 00:20:00 | Unique Attributes of Businesses: The diversity in business valuations - why every company, even within the same industry, can have different values based on their unique attributes. 00:20:30 - 00:25:00 | Future Profits and Buyer Comfort: Understanding what buyers are looking for, and how demonstrating low-risk, consistent earnings can boost your business's value. 00:25:30 - 00:30:00 | Annual Recurring Revenue (ARR): Why ARR is golden and highly attractive to buyers, especially in industries with subscription models. 00:30:30 - 00:35:00 | The Role of Teams in Business Valuation: The importance of having a strong, independent team in place to reduce buyer risk and increase business value. 00:35:30 - 00:40:00 | AI's Impact on Business Valuations: Henry's forward-looking take on how AI is transforming the business valuation industry and the importance of adapting to these changes. 00:40:30 - 00:45:00 | Work-Life Balance and Entrepreneurship: Henry's personal journey of maintaining a work-life balance while running a successful business, and his non-negotiables in life and work. 00:45:30 - 00:50:00 | Personal Fulfillment and Business Ownership: A candid discussion on the challenges and rewards of being a business owner, and the importance of personal fulfillment alongside professional success. 00:50:30 - 00:55:00 | Marriage and Partnership: The role of effective communication and partnership in marriage, especially when both partners are entrepreneurial. 00:55:30 - 01:00:00 | Evaluating Business and Personal Success: How Henry evaluates his success as a businessman, husband, and father, and the importance of aligning personal and professional goals. Where to Find Henry Kaskov: LinkedIn: Henry Kaskov Website: Kaskov Valuations Email: [email protected] Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  LinkedIn: https://www.linkedin.com/in/alexbsheridan Youtube: ⁠https://youtube.com/c/AlexBSheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We help you leverage video content and the power of social media to attract your dream clients and build your brand!)

Episode Description: Welcome to another episode of Founder Talk, the podcast where real Founders share their stories of building businesses while navigating the adventure of life. In this episode, we have the privilege of speaking with Andy Donaldson, a seasoned entrepreneur with a wealth of experience and insights to offer. Highlights: The Dream of Selling a Company Andy kicks off the conversation by discussing his experience with having his company, Rhino Tools, acquired. He shares the emotional rollercoaster and the unexpected reality of what many founders dream of—a big exit. Building Rhino Tools from Scratch Andy and his brother started Rhino Tools in 2005, literally out of their bedroom. He shares the challenges they faced, the sacrifices they made, and the hustle required to grow their business into a successful company. Surviving the 2008 Housing Crash Despite the 2008 economic downturn, Rhino Tools continued to thrive. Andy talks about their strategy, the importance of persistence, and how they managed double-digit growth even during tough times. The Realities of an Acquisition Andy provides a candid look into the acquisition process. He explains the misconceptions about the "payday" and shares his personal experience of what it was like to stay on with the acquiring company. Advice for Aspiring Entrepreneurs Andy offers invaluable advice for those looking to sell their businesses. He emphasizes the importance of building a business that can run without you, understanding your true worth, and negotiating terms that secure your future. Balancing Work and Family The conversation turns personal as Andy talks about the challenges of balancing professional commitments with family life. He shares his strategies for maintaining this balance and the importance of being present for his children. The Role of Communication in Relationships Andy reflects on the significance of communication in both personal and professional relationships. He shares how being open and honest can strengthen bonds and lead to a more fulfilling life. Lessons from Tough Times Andy and the host discuss the character-building nature of challenging times. They talk about the importance of resilience, grit, and the ability to get back up after being knocked down. Andy’s New Venture Towards the end of the episode, Andy introduces his new business, Concrete Slab Tech, and discusses the transition from his previous venture. He shares the lessons learned and the excitement of starting something new. Join us for this engaging conversation filled with practical insights, personal anecdotes, and inspirational stories that will resonate with every founder and aspiring entrepreneur. Tune in to listen to Andy Donaldson on Founder Talk and discover why prioritizing people and creativity can transform not just your business, but your entire life. 🚀 Where to Find Andy Donaldson: Where to Find Andy Donaldson: LinkedIn: https://www.linkedin.com/in/andrew-donaldson-61996712/ Website: https://www.concreteslabtechs.com/ Don't miss this episode packed with wisdom and real-life experiences that will inspire and motivate you to take your entrepreneurial journey to the next level.

Welcome to another episode of Founder Talk, where real Founders share their experiences of building businesses and navigating the adventure of life. In this episode, we have the pleasure of speaking with Simon Granner, an inspiring entrepreneur who emphasizes the philosophy of "people over profit." Highlights: People Over Profit Philosophy Simon delves into his philosophy of making decisions based on people first, then professional, and finally financial considerations. He explains how this approach can lead to long-term success and fulfillment in both business and life. Personal Transformation Simon shares his personal journey of feeling empty despite financial success and how the impending arrival of his first child catalyzed a shift in his priorities. He reflects on the importance of finding a partner who makes you a better version of yourself. Listening to Clients Simon stresses the significance of truly listening to clients to understand their needs and aspirations. He provides insights into how advisors can shift their focus from merely financial incentives to genuinely helping clients achieve their goals. Building a Business with Integrity Simon discusses the importance of establishing a business model that prioritizes client needs, sharing how his company, Personal CFO Network, helps advisors transition to a more holistic and client-centered approach. Balancing Family and Business Simon and I explore the challenges and rewards of balancing a family while building a business. Simon shares candidly about the difficulties and joys of raising children and leading a household while maintaining a successful business. Creative Entrepreneurship We dive into the value of creativity in entrepreneurship. Simon reflects on his passion for storytelling and how it has shaped his approach to business and content creation. Marriage and Partnership Simon offers heartfelt advice on building a strong marriage and finding a partner who complements and challenges you. He emphasizes the importance of underlying friendship and love in a relationship. Join us for this engaging conversation filled with valuable insights, personal anecdotes, and practical advice that will leave you inspired and motivated. Tune in to listen to Simon Granner on Founder Talk and discover why putting people first can transform not just your business, but your entire life. 🚀 Where to Find Simon Granner: LinkedIn: Simon Granner Website: Personal CFO Network Email: [email protected] Don't miss this episode filled with wisdom and real-life stories that will resonate with every founder and aspiring entrepreneur. Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  LinkedIn: https://www.linkedin.com/in/alexbsheridan Youtube: ⁠https://youtube.com/c/AlexBSheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We help you leverage video content and the power of social media to attract your dream clients and build your brand!)

In this episode, we have the pleasure of speaking with Kevin Kaye, Founder/CEO of Katalyst Group. Kevin has successfully exited a business, traveled the world, and now runs another thriving recruiting business while embracing conscious leadership. Join us as we dive into Kevin's journey and uncover the insights that will inspire you to take bold steps in your own entrepreneurial path. Introduction Welcome and introduction of Kevin Kaye. Overview of Kevin's background and experiences. Quitting a Full-Time Job and Traveling Kevin shares the story of selling everything in Portland and embarking on a three-month (Turned 3 years) trip to Europe. The realization of the fruitlessness of material attachments and the societal rhythm of buying on credit. Overcoming Comfort Zones Discussing the mental challenges of stepping out of comfort zones and making radical changes. Importance of Travel and Cultural Experiences The value of experiencing different cultures and incorporating their best aspects into life. The concept of owning your time and avoiding unnecessary spending. The Benefits of Taking a Break Addressing the importance of taking time off for personal and professional growth. The introduction of a sabbatical program at Katalyst Group. Redefining Success Kevin shares his evolved perspective on success, emphasizing peace of mind over societal expectations. Balancing Entrepreneurship and Personal Fulfillment The ongoing challenge of balancing business growth with personal enjoyment. The role of executive coaches in maintaining this balance. Inspiring and Mentoring Team Members The importance of inspiring team members and helping them reach their potential. The necessity of creating an environment for candid feedback and growth. Handling Personal and Professional Challenges Discussing the importance of addressing feelings of being stuck and encouraging curiosity about one’s situation. The significance of making informed decisions to foster personal and professional development. Life-Changing Moments and Forced Changes Kevin’s experiences with divorce and business pivots as catalysts for growth. The importance of embracing change and learning from challenging situations. Building a Business and Preparing for Exit Essential elements for growing a business and preparing for a successful exit. The importance of vision, leadership, and authentic communication. Conscious Leadership in Business Introduction to the concept of conscious leadership and its application in business. Operating above the line vs. below the line and its impact on team dynamics. Practical Steps for Implementing Conscious Leadership The importance of introspection and understanding personal reactions. Encouraging open and creative environments in the workplace. Overview of Katalyst Group Kevin explains the mission and services of Katalyst Group. The focus on building high-performance teams in accounting, finance, HR, and project management. Common Hiring Mistakes and Best Practices Highlighting the importance of hiring for aptitude rather than just hard skills. Creating realistic job previews and fostering transparent communication during the hiring process. The Role of Video in Recruitment Exploring the potential of video job descriptions and company culture showcases. The value of visual storytelling in attracting top talent. Join us on this journey with Kevin Kaye to explore the power of change, conscious leadership, and the pursuit of a fulfilling life and business. Tune in to gain valuable insights that will inspire you to take bold steps in your entrepreneurial journey. 🚀 Connect with Kevin on LinkedIn! https://www.linkedin.com/in/kevin-kaye/ Visit Kevin's website (Katalyst Group) https://www.letskatalyze.com/ Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  LinkedIn: https://www.linkedin.com/in/alexbsheridan Youtube: ⁠https://youtube.com/c/AlexBSheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We help you leverage video content and the power of social media to attract your dream clients and build brand!)

In this inspiring episode of Founder Talk, we dive into the remarkable journey of Joey Sanfilippo, a former real estate mogul who lost everything in the 2008 crash, only to rise from the ashes and build a thriving seven-figure business. Joey shares invaluable lessons on resilience, the power of appreciation, and the strategies that have allowed his business to run independently. 🔹 Joey begins by sharing his unique approach to interpersonal relations, highlighting the importance of making others feel valued. His philosophy stems from early family influences and has been a cornerstone of his personal and professional success. 🔹 Learn about the stark contrasts in business approaches within his family and how these shaped his own business ethics. 🔹 Joey discusses the devastating impact of the 2008 financial crisis on his life, revealing personal struggles that tested his resilience and ultimately forged his path to recovery. 🔹 We explore the foundational years of Joey's current business, emphasizing the grind and hustle needed to overcome the odds. Joey's story is a powerful reminder of how personal values can influence business success. 🔹 Reflecting on the importance of customer relationships, Joey shares tactical advice for founders on client retention and creating a positive business environment that fosters loyalty and growth. 🔹 The conversation wraps up with Joey's insights on preparing for economic downturns, stressing the significance of adaptability and financial prudence. Listen to this episode to understand how enduring values like respect, appreciation, and resilience can not only rebuild a life but can also lay the foundation for a business that withstands the test of time. Joey's story is not just about business—it's about the human spirit's capacity to overcome and thrive. Connect with Joey on LinkedIn https://www.linkedin.com/in/jjsanfilippo/ Visit Joey's company website (JJS Global, a payment processor for growing businesses) https://jjsglobal.net/ Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  LinkedIn: https://www.linkedin.com/in/alexbsheridan Youtube: ⁠https://youtube.com/c/AlexBSheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We are a video content/social media strategy, training, and coaching company) 

In this episode of Founder Talk, we sit down with Kelly Poholarz, who transformed a startup distribution company into a thriving multi-seven-figure enterprise. Dive into Kelly’s decade of relentless perseverance and entrepreneurial insights that will embolden both budding and seasoned founders. From discussing the indispensable role of grit and the art of resilience in entrepreneurship to exploring personal growth and the definition of success, this conversation is packed with vulnerable and triumphant moments that every entrepreneur needs to hear. Highlights: Kelly reflects on the importance of grit in entrepreneurship and whether it's innate or developed over time. The pivotal role of risk tolerance and the misconception about initial paychecks in startups. Insights into the evolutionary journey of a business and the emotional investment it requires. Kelly shares how perpetual learning and adaptability have contributed to his business success. Discussion on the impact of setting realistic goals and visions for personal and business growth. Kelly recounts the moment his business first hit the million-dollar mark and how it shaped his future ambitions. Exploring the less-discussed aspects of entrepreneurial challenges and the resilience required to overcome them. Kelly and the Alex discuss the importance of a supportive personal relationship in navigating the entrepreneurial journey. Closing thoughts: Kelly imparts final wisdom for aspiring founders and discusses the potential future of his business and industry. This episode should be a treat for anyone passionate about building something meaningful and enduring despite the odds. Join us to gain invaluable lessons that could be the catalyst for your next big move. You don't want to miss this! Follow Kelly on LinkedIn https://www.linkedin.com/in/kelly-poholarz/ Kelly's website (Setko) https://setkofasteners.com/ Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We are a video content/social media strategy, training, and coaching company) 

Join us in this enlightening episode as we sit down with John Sabatino, a seasoned entrepreneur and dedicated solo parent. With over 20 years in the entrepreneurial space and a journey through the ups and downs of building a successful 7-figure business, John shares his profound insights and personal anecdotes that are sure to inspire every listener. The Foundation: Father First, Entrepreneur Second John talks about his priorities, placing fatherhood above entrepreneurship and how this shapes his personal and professional life. The Early Days and Transition into Entrepreneurship Discussion on John's transition from real estate to founding JJS Global, his payment processing company, amidst the economic downturn. Challenges of Entrepreneurship Insights into the early challenges, including financial struggles and the emotional toll of starting a business. Building and Scaling a Business How John moved past initial failures to successfully scale his business. Entrepreneurial Mindset vs. Passion A conversation on whether passion for the business is necessary for success or if a strong entrepreneurial mindset is sufficient. Solo Parenting as an Entrepreneur John opens up about the challenges and emotional experiences of being a solo parent while managing a business. Resilience Through Tough Times Strategies that helped John stay resilient during his toughest times, both in business and personal life. The Role of Community and Support The importance of having a support system, including friends and accountability partners, in navigating life's challenges. Advice to Aspiring Entrepreneurs John shares valuable advice for upcoming entrepreneurs on persistence, learning from failures, and the importance of community. Closing Thoughts Final thoughts and where to find John and his business online. John's LinkedIn Page https://www.linkedin.com/in/john-j-sabatino-13246017/ John's business website (JJS Global-Payment Processor) https://jjsglobal.net/ Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We are a video content/social media strategy, training, and coaching company) 

Join us in this episode of Founder Talk as we sit down with Jason Vana, the founder of SHFT Agency and a renowned branding expert. Dive into the world of branding with Jason as he explains why creating a well-loved brand is crucial in today's competitive market. Episode Highlights: Jason shares his philosophy on the importance of building a well-loved and profitable brand. Unpacking common branding mistakes through a live website analysis. A deep dive into the concept of 'Dark Social' and its impact on branding strategies with examples from B2B companies Jason explains the essence of a brand according to branding legends and his personal experiences. How to determine where your brand should be to effectively connect with your target audience. Jason recounts the pivotal day he decided to go full-time with SHFT, revealing the personal challenges and triumphs along his entrepreneurial journey. Discussing the highs and lows of entrepreneurship and how personal setbacks can lead to professional breakthroughs. Jason doesn't just share insights from his professional journey; he also gets personal, reflecting on his early days, the decision to go full-time with his business, and the personal sacrifices that have shaped his entrepreneurial path. Whether you're a newer entrepreneur or a seasoned business owner, this episode offers valuable insights into making your brand not just recognizable but beloved by your customers. Follow Jason on LinkedIn https://www.linkedin.com/in/jasonvana/ Check out Jason's (SHFT) website https://shft.agency/ Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We are a video content/social media strategy, training, and coaching company) 

In this thought-provoking episode, we delve into the seldom discussed challenges and pressures that come with entrepreneurship. Join me and Dee Nermal, my right-hand partner at Impaxs Marketing and an emerging entrepreneur herself, as we explore the "dark side" of entrepreneurship. While entrepreneurship is often glorified for the freedom and success it can bring (And it does do that!), we also discuss the hidden costs, including the immense personal sacrifices and the mental toll it can take. Whether you're a seasoned business owner or just starting out, this episode sheds light on the realities that can impact personal well-being, creativity, and life balance. Tune in to gain insights into managing these challenges while striving for success. Timestamps: [00:00:30] Introduction to the dark side of entrepreneurship [00:02:15] Dee's perspective as a newer entrepreneur [00:04:40] My journey and evolution over four years of business [00:06:50] The reality of 'controlling your own schedule' [00:09:25] The importance of addressing the less glamorous aspects of entrepreneurship [00:11:00] Personal challenges I'm facing and their impact on creativity [00:15:00] Dee’s experiences and challenges with integrating passion and profession [00:18:20] Balancing fatherhood with entrepreneurship [00:21:40] Strategies for rekindling passion for your work [00:24:55] The benefits of periodically stepping back to reassess and rejuvenate [00:27:10] Closing thoughts: Embracing all facets of entrepreneurship Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We are a video content/social media strategy, training, and coaching company) 

Join us in a riveting conversation with Adam Russo, founder of Edgewood Clinical Services, as he shares his journey from starting a small outpatient behavioral health service to scaling it into an eight-figure business listed twice on the Inc 5000. Now a seasoned business coach, Adam offers invaluable insights into the trials and triumphs of entrepreneurship, the decision-making that led to a successful exit, and his current mission to guide other CEOs and founders. Whether you're at the helm of a startup or steering a mature enterprise, this episode offers strategies, personal anecdotes, and hard-earned wisdom that illuminate the path to business success and personal fulfillment. Timestamps: [00:00:30] - Introduction to Adam Russo and the origins of Edgewood Clinical Services [00:05:12] - Transition from healthcare professional to entrepreneur and early challenges [00:15:45] - Strategies for managing risk and investment in business growth [00:22:30] - The role of a business coach in scaling beyond the $1M revenue mark [00:35:00] - Insights into preparing a business for sale and the intricacies of the exit process [00:45:20] - Adam's perspective on leadership, team building, and maintaining company culture during transitions [00:52:15] - Discussing the personal side of entrepreneurship: Work-life balance and family [01:04:00] - Lessons learned from the journey and advice for new entrepreneurs [01:15:25] - Adam Russo’s current role as a business coach and his approach to helping businesses succeed https://www.linkedin.com/in/adam-russo-5ab85112/ (Adam’s LinkedIn) https://www.reliablecoachingandstrategy.com/ (Adam’s website)  Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We are a video content/social media strategy, training, and coaching company) 

In this episode we talk about one of the most important things a Founder needs to know in order to grow your business now, and certainly in the future. And that is social media/video marketing! Building your personal brand. Without this, you basically don't exist anymore. Get ready for a deep dive into the evolution of social media marketing in this enlightening episode with hosts Alex and Dee. Starting from the early days of online marketing up to the present trends and future predictions, they explore the significant shifts in how content is consumed and created. From the "Wild Wild West" of early social media to the rise of video content and AI-driven platforms, this discussion offers a comprehensive look at the strategies that businesses need to adopt in the ever-changing digital/social media landscape. Whether you're a marketer, founder, or someone curious about the future of social media, this episode packs valuable insights and practical advice to help you stay ahead in the game. Timestamps: [00:00:24] - Introduction to the evolution of social media marketing [00:05:15] - Reflecting on the early stages: 2010-2017, the "Wild Wild West" [00:15:40] - Transition to the early adopter phase: 2018-2024, the rise of video and micro influencers [00:27:50] - Predictions for the majority adopter phase: 2024-2028, video dominance and the decline of traditional marketing agencies [00:40:30] - Impact of AI and technology on content creation [00:50:05] - Discussion on the importance of value-driven content and edutainment [01:05:10] - Closing thoughts and future episodes preview Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We are a video content/social media strategy, training, and coaching company) 

The future of video marketing is here. And no, it’s not AI doing all of your video for you 🙄 But AI is and will continue to disrupt the way we do video By now, you’ve likely seen Open AI’s new “Sora” program that is producing text to video. Meaning, you type whatever scenario you want and the AI creates it almost like you went out and shot the footage yourself So, here’s what is drastically changing, and then I’ll show you what’s NOT 👉  Fancy video equipment will continue to be replaced by smartphones, simple mics, and tripods  👉 Outsourcing all of your content will be replaced by B2B companies bringing this internally 👉 You’ll see LESS humans selling, and MORE video selling for your company as the 24-7 sales rep (Especially with buyers being 60-80% of the way through the buying process by time they reach out to sales 👉 AI will (And already is) replacing low level video editing/post production. Video editors will need to evolve into creative directors or they’ll be out of a job  👉 Founders/CEOs will continue to use video to  build their personal brand as a way to drive high quality, top of the funnel inbound leads for the business But here’s what WON’T change all that much ✓ You’ll still need to get on camera and build trust and credibility with your customers  ✓ You’ll still have to openly and honestly address your customers fears, questions, concerns & desires ✓ You’ll still need to leverage emotion, human pathology, and storytelling to influence and impact your audience  All of this and sooooo much more in this video!! Check it out now Thank you for watching and please subscribe if you’re not already :)   Check out our FREE VIDEO SERIES on how to turn your video content into a 24-7 sales rep for your business!!! https://impaxs79863.ac-page.com/video-sales-rep-series 📺BONUS CONTENT! If you’re in B2B, LinkedIn is a GOLD MINE for you! Watch our bonus videos here to learn how to leverage it to grow your business: What to post on LinkedIn to win clients there: https://youtu.be/8TrJu9GQRDY?si=TvRl7oSSMu3QXje3 If I Started On LinkedIn from 0, Here’s What I’d Do: https://youtu.be/U4VMThGSsys?si=1EeD9TYqn7ipIx7Y Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We our a video content/social media strategy, training, and coaching company) 

If you’re not doing video on LinkedIn you will get left behind. Being “Faceless” as a brand (Personal or company) has serious limitations There’s also this:  👉 LinkedIn videos get 5X the engagement as text posts 👉 Video is the fastest medium to quickly building trust and authority in your space  👉 Videos dominate almost all major social media platforms (LI now too)  👉 They flat out convert into sales/revenue better than text only Now the bigger question is…. HOW do you do video on LinkedIn effectively? As someone that’s been posting videos on LinkedIn since 2019 amd had alot of success here, (And made alot of mistakes too), I compiled a list of the most common questions I get asked about video every single week. 📲 What do you talk about in your videos (And what not to)? 📲 Do original or repurposed videos work better?  📲 What is a solid framework for creating the videos? 📲 What formats, lengths, and editing styles work best?  📲 What role (If any) does the copy/text play?  📲 How do you ensure the videos convert into actual sales?  All of this and sooo much more in this episode! Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We our a video content/social media strategy, training, and coaching company) 

In April 2023 I had 619 subscribers on YouTube (After years of being on it) My channel was a literal ghost town that produced 0 leads for my business But later that same year, (2023) I was adding over 1,000 new subscribers per month,  winning new clients (5 figure deals) directly from my YouTube channel, and my videos were gaining traction by the day. The transformation was so significant in such a short period of time it actually surprised me   This all came after looking in the mirror and realizing I needed to stop messing around and make some serious strategic shifts to my B2B YouTube strategy  I had already been winning new business from LinkedIn and TikTok for years now, but those are a daily grind (Especially LinkedIn)  The crazy part about my YouTube videos, is they're getting watched (And generating leads) MONTHS and even YEARS after I post them 🤯 (Without the daily grind of engaging with others content) In order to get here though (And the fun is just beginning) I had to learn a TON about how to win on YouTube as a B2B company without being a YouTuber.  Because that’s not what I set out to be, and am not that today (I’m a business owner)  (Even though YouTube now pays me to post videos there because I'm apart of the partner program 🤷‍♂️) After all this started happening I thought, “I gotta make a video about this and share the insights and knowledge with my community” Always thinking about YOU 🫵❤️ So I made this video and broke it down into actionable items that any B2B company could follow.  Here it is:  1.) Niche Down: The first step is defining your YouTube channel's purpose. Ask yourself, "My YouTube channel is the destination for all things _______." For me, it was video/social media marketing with a heavy focus on LinkedIn.  You can’t just dump your webinars or podcast episodes, or long form videos there and hope your channel magically grows. It ain’t gonna happen.  And I know because that's what I was doing prior to 2023! 2.) Do Your Research: The work actually starts BEFORE you make the video. Understand what your audience is searching for and what kind of content resonates with them. Utilize YouTube's search predictions and analytics, talk to your customers, and consider using tools like vidIQ for deeper insights. 3.) Craft Compelling Thumbnails and Titles: Your thumbnails and titles are your first points of contact with potential viewers. They need to be irresistible!  Aim for emotional thumbnails and logical yet concise titles. Remember, the goal is to make viewers feel compelled to click on your video. You don’t get this right, and it doesn’t matter how good your video is, no-one will ever see it! 4.) Deliver on Your Promise: Once a viewer clicks on your video, you gotta deliver on the promise made by your thumbnail and title. Engage them right from the start with a strong hook, keep them interested with well-structured content, and always aim to overdeliver. 5.) Repurpose and Distribute Your Content: Best way to grow your business while growing your channel is to repurpose it across platforms. From a single video, create micro clips for YouTube Shorts, TikTok, LinkedIn, etc. You can also create newsletters, blog posts, and picture posts from this one video as well. This approach amplifies your reach and feeds into your overall content strategy. 6.) Stay Consistent Without Burning Out: Find a posting rhythm that works for you and stick to it. Consistency is everything, but so is sustainability. Don't burn out by trying to do too much too quickly. QUALITY trumps quantity on YouTube. Some other really important questions I also answer in this video: 👉How to end your YouTube videos to drive more engagement and subscribers  👉How many videos you need to post (Long form and Shorts) to see real success 👉How to create YouTube videos that get watched months, and even years after you create them Thank you for watching and please follow/sub if you’re not already :) 📺BONUS CONTENT! If you’re in B2B, LinkedIn is a GOLD MINE for you! Watch our bonus videos here to learn how to leverage it to grow your business: What to post on LinkedIn to win clients there: https://youtu.be/8TrJu9GQRDY?si=TvRl7oSSMu3QXje3 If I Started On LinkedIn from 0, Here’s What I’d Do: https://youtu.be/U4VMThGSsys?si=1EeD9TYqn7ipIx7Y Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We our a video content/social media strategy, training, and coaching company) 

If you're here, you're probably aware that LinkedIn is an absolute goldmine for your business. Or at least it should be. Unfortunately, most B2B companies that post content on LinkedIn, still struggle to generate consistent inbound leads and new clients from their content. I’ve spent the last several years consistently winning clients on LinkedIn (Through content) and have helped dozens and dozens of companies do the same. I hold nothing back in this video and provide the exact blueprint on how to dominate LinkedIn in 2024 and beyond!  If you’re ready to start seeing real inbound leads and revenue through your LinkedIn content, get ready to start taking some notes here!  Here are just some of the key takeaways you’ll get from watching this video:  1.) How to Craft a Winning LinkedIn Content Strategy Understanding Your Audience: Your content needs to resonate deeply with your audience on multiple levels. Begin by categorizing your potential clients into two groups: those unaware of their problem and those seeking solutions. Tailor your content to address these specific stages of their journey. Content That Converts: Shift from promoting your products to focusing on what your dream clients need to see. What content would make them find you credible and trustworthy? What information would nudge them towards taking the next step with your business? Reverse Engineering Success: Study the content strategies of successful businesses. Often, they prioritize value and relevance over direct promotion. Emulate this approach to engage your target audience effectively. 2.) Learn the exact type of content to post in order to attract your dream clients Text Posts: While easy and quick to create, text posts have limitations. They're great for sharing quick insights but lack the depth required for building strong relationships. Use them wisely to share thought leadership and industry insights. Visual Storytelling: Images and graphics add an emotional layer to your content. Whether it's a story about your business journey or client success stories, visuals make your content more engaging and relatable.  Video Content: The most powerful tool in your LinkedIn arsenal. Videos allow you to showcase your expertise and personality. Keep them short, engaging, and packed with value right from the start. 3.) How to Master the LinkedIn Algorithm Engagement and Community: Unlike platforms with interest-based algorithms, LinkedIn prioritizes content based on your network and engagement. Actively engage with your connections to increase the visibility of your posts. Dwell Time and Interaction: The LinkedIn algorithm values the time spent on your content and the depth of interactions. Encourage meaningful conversations in your comments section to boost engagement. 4.) Generating Inbound Leads with Strategic Content Targeted Content Creation: Select content that directly speaks to the needs of your dream clients. Whether it's a story, a how-to guide, or an educational piece, make sure it's tailored to your target audience. Effective CTAs: Your call to action should be compelling and low-commitment but high in value. This could range from a free audit to an exclusive webinar. 5.) How to Measure Your Success on LinkedIn Qualitative vs. Quantitative Metrics: In the initial stages, focus on qualitative feedback like comments and DMs that show engagement. As your strategy matures, shift your focus to quantitative metrics like lead generation and revenue impact. 6.) Personal vs Company Pages (Which should you be leveraging most?) Leverage your personal page for greater reach and engagement, while using your company page for broader content distribution and brand reinforcement. Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We our a video content/social media strategy, training, and coaching company) 

The secret to STANDING OUT on social media Is actually simpler than you think  But you are gonna have to lean into these 3 things:  1️⃣Identify and leverage your unique point of view on the industry And that’s NOT this: ❌We specialize in the B2B SAAS space  ❌We are a boutique firm with superior service  ❌We have over 25 years experience in this industry 🙄 Instead, what we’re talking about here is your IDENTITY and VOICE (Which feeds right into your brand and positioning)  I get into specific examples and frameworks on how to do this for your business in the YouTube video 2️⃣Learn how to Edu-tain to create STAND OUT content  Edu-tainment = Educational message + some entertainment  It’s as simple as this: More engaging hook in the first couple of seconds = More eyeballs and engagement  More emotionally driven thumbnail than your competitors = More eyeballs and engagement  Better copy = More eyeballs and engagement  More eyeballs and engagement = More inbound leads and clients won (If done strategically)  (I did a whole video on “How to create edutainment content” if you’re curious, I’ll drop that a few sentence below in the “Bonus content section”) 3️⃣Obsess over your audience (Study them constantly)  This is timeless and tried and true Knowing your audience almost better than they know themselves and then consistently deliver content that speaks directly to them. And nowadays you can leverage tools like AI for analyzing feedback, comments, and your content. This approach gives you solid insights into your audience’s preferences and helps tailor your content strategy accordingly And hey, if you thought this was good, this is only the tip of the iceberg, the Youtube VIDEO goes into wayyyy more depth, check it out now! Thank you for watching and please subscribe if you’re not already :) 📺BONUS CONTENT! How to Create Edutainment Video Content: https://youtu.be/3NAFzUZeVjA?si=s4GliEVBicIimR1X If I Started On LinkedIn from 0, Here’s What I’d Do: https://youtu.be/U4VMThGSsys?si=1EeD9TYqn7ipIx7Y How to Grow Your Business on LinkedIn: https://youtu.be/-1c6Jh54TLs?si=eK_Q9kmRBhwjw0Rp Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

So you want to start creating video content that helps you build your brand and grow your business but you got a couple of questions like: 👇 📲What equipment do you need….and don't need? 📲What type of video content should you be creating and which ones should you maybe not be creating 📲How do you ensure this becomes a positive ROI for your business instead of a giant waste of time?  I answer all of these questions and so much in this video!  1.) THE EQUIPMENT: What you need….what you don’t need  Video The good news is, you don't need a studio filled with expensive gear to create impactful videos. In fact, the smartphone in your pocket is your secret weapon. Whether it's an iPhone 15 or an older model like the iPhone 13, these devices are more than capable of producing high-quality content. Smartphone quality videos are dominating the feeds right now (Both organically and in paid ads) When creating long-form content, such as YouTube videos, horizontal orientation is your go-to (16 x 9). However, for platforms like LinkedIn, TikTok, YT Shorts, or Instagram Reels, vertical videos reign supreme. Remember, if you record in horizontal, you can easily repurpose to vertical videos.  But if you start with vertical, it's VERY challenging to switch back to horizontal without losing a TON of quality. So, plan your shoots accordingly.  Audio Audio quality can make or break your video. While smartphones do an adequate job, dedicated mics like the Comica, Movo, or Rode can elevate your audio game. For mobility and the smartphones, wireless mics from Comica and Movo are both excellent choices, especially when you're on the move. I would start there!  Lighting Lighting is crucial, especially for indoor shoots. Aim for three core lights: a ring light for direct illumination and two side lights for balance. Adjustable lights in strength and tone are essential for creating the perfect mood. Links to all Video Equipment https://youtu.be/8TrJu9GQRDY?si=53Efjnha7yBs7nyR (Everything is listed in the description of this video!) 2.) WHAT TYPES OF VIDEOS SHOULD YOU BE CREATING AND FOR WHAT PLATFORMS?  Type of Videos  Identify your pillar content - the topics you'll repeatedly discuss to build authority. Differentiate between 'why' content that shifts perspectives and 'how' content that provides solutions and how-to education. Use storytelling, customer success stories, and edutainment to keep your audience engaged!  Platform Focus For B2B companies, LinkedIn and YouTube are invaluable platforms. TikTok being right up there too now! Spend the next 12 months honing your skills and growing your presence on these channels. While you're at it, don't neglect off-social media content like website videos, content libraries, newsletters and blog posts. 3.) HOW TO ENSURE VIDEO BECOMES A POSITIVE ROI INSTEAD OF GIANT WASTE OF TIME  Maximize Every Video The magic of video content lies in its versatility/repurposing. One video can transform into a blog post, newsletter, LinkedIn post, TikTok, and more. Repurposing not only maximizes your reach but also ensures you’re squeezing every bit of value from your content. Patience is a virtue, especially in content creation. Focus on qualitative feedback in the early stages and concentrate on building your skills. Remember, every video is a step towards improvement. If you want to know how to measure the success of your content strategy, head over to our website and watch the quick video under “FAQS” titled “How to measure the success of your content strategy. Simple and effective breakdown there! https://impaxs.com And to further maximize your video efforts, place strategically created videos at every stage of the buying process of your customer and create purely for your customer, not just for you!  Always obsess over them!

I guarantee after seeing these 5 video strategies, at least one of them will have you saying, “I am doing this!!!”  All of them are simple, actionable, and crazy effective!  Strategy 1: The Pro Live Strategy What you do is set up a live recurring event – it could be once a week or biweekly. Your event is usually virtual, for logistical reasons, but you can get creative with in-person sessions if that's feasible. Using platforms like Zoom, you talk for 15 to 20 minutes about a core, broad-topic that you break down into key points.  These topics should be relevant, engaging, and valuable to your target audience. At the end you do a  Q&A segment where you interact with your live audience. After the event, you've got a long-form video for YouTube, website content, or even a podcast episode. You can extract four to five short clips from the initial 15-20 minutes. Strategy 2: The Client Multiplication Video Strategy Schedule video meetings with five to ten clients – your best, newcomers, and even those who've gone stagnant. Record these meetings. Capture video testimonials that you can use on LinkedIn, your website, and other platforms. Discover what content they consume and what they want to consume to improve your content strategy. Create your own video content based on these client success stories. Share their transformations and make them the heroes in the story. The key is to turn these stories into engaging content. Don't just present reviews; narrate a compelling journey, highlighting the starting point, challenges faced, and the ultimate success.  Then….ASK FOR REFERRALS :) Strategy 3: The Edutainment Video Series Strategy Start by identifying the top three pain points, challenges, or questions your customers frequently ask. Then, create content that addresses these problems while keeping your audience entertained. There are various creative formats you can use, like real-life scenario skits, personification videos, or content inspired by pop culture. The key here is to ensure that each video stands on its own while contributing to the overall series. Test and try different themes to see what resonates best with your audience before diving in headfirst. Strategy 4: The Video Content Library Strategy Create one long-form video every week or biweekly, and then set up a content library section on your website. This video also becomes a YouTube upload, complete with a thumbnail. Use transcription tools like Descript to quickly generate the text (Transcription). This blog can accompany the video and thumbnail in your content library. The real beauty of this strategy is the micro content you can derive from it. Transform the video into short clips, text posts, and picture posts. Strategy 5: The Q&A Video Strategy The Q&A Video Strategy is your ticket to answering your audience's questions directly. If you're not receiving questions in your comments section, take a proactive approach by speaking to your customers and prospects to gather their questions and concerns. If that's not enough, check out the comment sections of other creators' content (in your industry) for inspiration. Engage with your audience by responding to their queries, offering solutions, and sharing valuable insights. Each video should revolve around one question, using it as the hook, and your answer becomes the core content. This structured approach ensures you're delivering concise, valuable content. This content can get posted in the feed but also on your website too :) And there you have it, five actionable video content strategies that can revolutionize your business.  Now, it's your turn to take action!  Send me a message and let me know which one you’ll be implementing!  Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

There's a sneaky lil tactic that the top video creators use to HOOK you into a video and steal your attention... And you don't even know it's happening 🤯 But I’m gonna expose it right now and show you exactly how to do it! 😎 Why is this so important to know how to do? Because 80-90% of a video's overall performance is highly dependent on your ability to capture your audiences attention in the first few seconds (Before they swipe to the next piece of content) Your first few seconds can literally make or break your video!! Now you’ve heard that you need a “Hook” in your videos in order to effectively grab attention (Duh) but most aren’t teaching you the psychology behind it AND also giving you real life examples of how to do it! Well I am, so here we go!  So the fundamental human psychology behind a great “Hook” is something we call the "Curiosity Gap." It's the space between the information you've revealed and what you're holding back. You give your audience a taste of something intriguing, but they know there's more to come. That's the gap that keeps them curious and hungry for more.  (By the way, I didn’t invent this it’s a legit term in marketing..shout out to Marcus Sheridan for first bringing this concept to my attention!) You've seen the curiosity gap play out everywhere: in headlines, books, TV shows, movies, and, of course, in social media videos. It's the art of making your audience think, "I need to know what's in that gap!" And guess what? We've also been using it in this email since the very beginning. 🤯 So, what do some of these “Hooks” and curiosity gaps look like?  Well, here are 11 examples of ones I’ve used, and my clients have used over the last few years, and they’ve performed VERY well!  Steal away! 1.) The Secret: I used it in THIS video and copy :) Go back and look 😎 2.) Problem/Solution: If you’ve been struggling to (Desired result) this is exactly what to do about it 3.) The Proposition: (Option 1) or (Option 2) Which one should you be focused on if you want to (Desired result) 4.) Personal Journey Story: In (Date) I was (Low point/pain). In (Future date) I’m (High point/desired state) 5.) Debunk a Myth: You don’t need to (Myth) to get (Desired result) 6.) Why Not?: Here’s why your (Action/pain point) isn’t converting into (Desired result) 7.) Customer Success Story: Here’s how you go from (Low point/pain) to (High point/desired state) in (Period of time) 8.) Here's How You.. Without: Here’s how you get (Desired result) without having to (Headache/pain) 9.) Show, Don't Tell: Here’s the behind the scenes of (Insert something that your customer struggles with and show them how it’s done) (Voice over while showing them works very well here!) 10.) Bold Opinion: (Take a common problem in your industry) and (Disagree with the typical approach/offer a unique POV/new solution) 11.) Edutainment Skit Video: Dive into a skit that combines humor, education, and entertainment (Ton of ways to do this one!) And remember, a hook is only the beginning. Be sure to watch this video because I also share tips on how to maintain your audience's interest throughout your video because retention is EXTREMELY important too! We also cover how to measure the success of your hooks and even using AI-powered help to create curiosity-gap, and next level hooks! Enjoy! (And please subscribe if you’re not already :) Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

These 3 AI content creation tools are so good! If you're a creator, you gotta know about them and more importantly, how to use them!  They’ll help you create better content, more efficiently, and in less time (Every creator’s dream)  Here they are:  1️⃣Tool #1: Descript 🎙️ Descript is a Swiss army knife for content creators. Beyond transcribing videos in seconds and eliminating those awkward "ums" and "ahs," it's a versatile ally. You can leverage it for: ✅Rapidly obtaining video transcripts to fuel your blog posts, newsletters, LinkedIn posts, and more. ✅As a user-friendly video editing tool, it’s perfect for beginners or non-professional editors. ✅Making edits in your transcript and seeing them automatically reflected in your video. A real time-saver! Just remember, it's not your go-to tool for next level transitions and intricate editing. (You’ll need a pro for that) 2️⃣Tool #2: Opus Clip 🎬 Opus Clip is your ticket to turning lengthy videos into bite-sized, shareable content. What sets it apart is that it not only pulls the clips but also provides basic editing and even auto captions. It's good for: ✅Social media managers handling loads of content without an editor on staff ✅Individuals who need a quick solution without intricate editing. ✅Those who are okay with some basic touch-ups but want to save time. Keep in mind that while Opus Clip gets the job done, you might need to fine-tune a few things for a polished finish. 3️⃣Tool #3: ChatGPT 🤖 Now, let's talk about ChatGPT, the tool that probably rings a bell. But do you know how to harness its full potential? Here are some strategies: ✅Transform your video transcripts into compelling YouTube descriptions and hashtags. Make it feel like you're talking directly to your audience. ✅Generate attention-grabbing video titles, and remember, brevity is key (5 words or less). ✅Create content calendars for an entire month around your chosen topics, and provide context to make it tailor-fit for your brand (Including hooks for each topic). The secret is to give ChatGPT the right context, adjust the tone, and fine-tune the output to match your unique style.  And remember, these AI tools are here to assist, not replace your creative flair. AI is rapidly advancing, and becoming proficient in using these tools will put you ahead of the curve. These tools are meant to enhance your efficiency, allowing you to focus on what truly matters—your creativity, your customers, and your growth. 📲Descript Sign up for Descript now and try it out!  https://www.descript.com/?lmref=ZM2lFw 📲Opus Sign up for Opus Clip now and try it out for free!  https://www.opus.pro/?via=6b9e1a 📺 Watch our bonus videos here: * How to Grow Your Business on LinkedIn: https://youtu.be/U4VMThGSsys?si=0u4KaS2TvGOiBqG1 * How to Create Engaging Social Media Videos: https://youtu.be/v8KqPVPQvkQ?si=9vN-RNWqGHzeUXLe Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

You ever wonder why certain social media videos reel you in and have you glued to the screen 👀  And other ones have you wanting to scroll to the next video less than 3 seconds in  You may think it’s random but I assure you that it’s not  There are proven frameworks and tactics that great creators use to hook you in, retain you, and inspire you to take action And once you know how to do that…your marketing and business will never be the same 🤑 I get into all of this and more in todays video, but here’s the run down!  The Framework To create videos that truly captivate your audience over and over again, you’ll need a straightforward yet highly effective framework known as the G.E.M.S. framework. This framework is designed to guide you through the process of making sure that your video hook, retain, and inspire action from your audience. And here's the best part – the GEMS framework is not a fleeting trend; it's a timeless approach that will serve you well now and in the future. Here it is: G - Get Clear on Your Audience and Message Before you even think about hitting that record button, take a step back and ask yourself: Who are you creating this video for? Why should they care? What's in it for them? These fundamental questions are often overlooked but are the building blocks of effective video content. E - Engage Your Audience with a Strong Hook & Earn Their Attention  Think of your hook as the bait that lures in your viewers. In a world where social media feeds are overflowing with content, you need to earn every second of your audience's attention. To do that, pique their curiosity right from the start. Share a compelling story, a unique/bold perspective, or a knowledge gap that keeps them wondering, "What's next?" Curiosity is your ally here. M - Map Out Your Key Points to Retain Your Audience  Once you've reeled in your audience with a captivating hook, it's important we retain them. And to do that you need to map out your key points. Don't leave this to chance; plan your content strategically. What are the essential messages you want to convey? What are the key takeaways for your audience? How will you keep them engaged throughout the entire video? By mapping out these key points, you ensure that your video remains focused and delivers value without wandering off course. S - Sum Up Your Message and Inspire Action Lastly, you’re going to sum up your message and inspire action. As your video draws to a close, you don't want to leave your audience hanging. Deliver on the promises made in your hook and throughout the video. Summarize your message, reiterate its importance, and most importantly, inspire action. Whether it's a call to visit your website, subscribe, or share the video, make it clear and easy for your viewers to take that next step. (Note: You do NOT need a direct CTA with every video) Here are some additional practical tips for creating engaging social media videos 1. Keep It Fresh and Unique While you may revisit similar topics, ensure your delivery is fresh and unique. Experiment with different video styles, locations, and perspectives to maintain audience interest. 2. Harness the Power of Editing Editing is essential, but remember, high production quality doesn't guarantee high performance. Focus on storytelling and message delivery. Editing should enhance your content, not overshadow it. 3. Front-Load Creativity In longer videos, front-load your creativity. The first few seconds are crucial for capturing your audience's attention. Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

If I lost all of my followers on LinkedIn Had 0 presence or brand there And was tasked with building it all back up again, as fast as I possibly could… This is EXACTLY what I would do! FIRST: I’d go into it with this mentality…. I’m going on LinkedIn to win customers or at minimum set up meetings in the first 30 to 60 days. I’m not waiting for my brand to build or for me to get traction with content, I’m going to start social selling and creating opportunities day one!  (I’ll show you how to do that later 😁) Now as I’m creating these short term wins, I’d also be focused on creating the type of content that builds brand and attracts my dream clients for months and years to come. That way I can slowly go from the hunter to the hunted 😎 And here’s the 4 step process I would use to accomplish all of this… Step 1: Decode the LinkedIn Algorithm Look, there’s no way you’re going to “Game the LinkedIn algorithm” but what you can do is understand the landscape, the people there, and yes, how the LinkedIn algorithm tends to distribute content. Picture LinkedIn as a marketplace, hosting a staggering 63+ million companies – it's a B2B hub teeming with potential connections and opportunities. To succeed here, you need to know the terrain and make the most of it. It's important to note that LinkedIn is a social-graph algo, as opposed to an interest-based algo like TikTok, Reels, etc.  Step 2: Create a Client Attracting Profile  Your LinkedIn profile isn't just a digital business card; it's your brand's face to the world. Craft a compelling headline, banner, and about section that speaks to your audience's needs. This isn't about listing your achievements; it's about showcasing how you can solve their problems, and how you’ve done it many times before (With social proof) Step 3: The Core Four Strategy – The secret to booking meetings on LinkedIn the first 30-60 days on the platform Here’s the gist of it: Search: Use sales navigator to drill down by job title, industry, location, activity on LinkedIn, etc.  Engage: Engage with target customers content daily  Connect: Connect with those same people now because you have context Message: Send them value-based personalized video DMs (Or audio/text) and start booking meetings! Step 4: Creating LinkedIn Content That Converts Your content is your voice on LinkedIn. It’s like you being on stage delivering that keynote. Share eye-catching image posts with stories or short, impactful videos. Address the challenges your audience faces, and offer insights that showcase how you can provide solutions. Edutainment content is still VERY underutilized and underrated on that platform. Capitalize on that!  📺 Watch our bonus videos here: How to Grow Your Business on LinkedIn: https://youtu.be/-1c6Jh54TLs The Ultimate Video Content Strategy: https://youtu.be/r6VE5qe5XiA Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

Looking for a proven video content strategy that you can implement TODAY?  You just found it! In this video, I've got less than 8 minutes to run you through my entire video content strategy, front to back. This same strategy has helped my clients and I generate millions of dollars in revenue, build world class brands, land paid speaking gigs, and transform our social media presence into revenue generating channels. Here we go!  🎯 Step 1: Define Your Purpose and Goals Contrary to popular belief, the goal of your video content is NOT to bring “Awareness” to your company. It’s not to “Schedule more calls”. It goes so much deeper than that. If you’re not sure what I’m talking about right now then I would say watching this video is not an option…it’s a MUST 🎯 Step 2: Dive into Audience/Customer Insights When you hear this chances are you’ll nod your head and say, “Yeah I know Alex, I need to know my customer.”  You’d agree this makes sense.  But yet you’re not talking to customers about WHY they buy from you.  HOW they buy. You’re not talking to prospects and getting curious around what their buyer journey was like by time they got to you.  This is not fancy marketing lingo that sounds good, this can make or break a video content strategy!  🎯 Step 3: Establish Pillar Content and Channels Simply put: What are you going to talk about and where will you talk about it. And if you want to become a top brand in your industry, pillar content is your secret weapon. Align it with your expertise and what your audience needs. Once you got that down, you’ve gotta make sure you’re building on the RIGHT channels, both on and off social media. Owned and rented land.  🎯 Step 4: Align Your Home Bases Now, it's time to guide your audience to action. Your home bases (website, social media profiles, content channels) need to be optimized for conversion. Show, don't tell! Share social proof, testimonials, and clear messaging that encourages them to engage, inquire, and ultimately, choose you. 🎯 Step 5: Create a Seamless Content Process, System, and Workflow Consistency is king, and a solid content process is how you do it. We're pulling back the curtain on what goes on behind the scenes to ensure your content production and distribution is streamlined and efficient. Having a process where raw video comes in one side, and ready to posted video content comes out the other side (With as little involvement from you as possible), that’s the game! :)  📺 Watch our bonus videos here: How to Repurpose Your Video Content Like a Pro: https://youtu.be/-mVIijFtnQc Building Your Content Library for Maximum Impact: https://youtu.be/-_-eh4wWRsI Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

Transforming your videos from amateur looking, to highly creative and engaging, requires a skilled video editor, but the question is:  -Where do you find one? -How do you screen for the right person? -And is it possible to have AI do the editing for you? I break down all of this and walk through my 5 steps to hiring an ELITE video editor!  Here they are! Step 1: Define Your Needs Before you start your search, clarify your expectations. Are you looking for someone to film, curate, and/or edit? Know your video editor's role, skills, and software proficiency. Step 2: Determine Work Arrangement Choose between in-house, offshore, or outsourced options. In-house offers seamless integration but comes at a higher cost typically. Freelancing can save money, but time zones, commitment issues, and communication barriers may arise.  And offshore can also be a legit option if you’re willing to do what it takes to hire the right person and train them.  Step 3: Source Talent Consider sources like LinkedIn, referrals, and job boards. Platforms like Upwork and Fiverr are good if you are going the freelancer route too. Step 4: Evaluate and Screen Engage in conversations to assess alignment with your goals and values. Gauge their technical skills, creativity, and mindset. Request sample reels and potentially a test video to verify their capabilities. Step 5: Onboarding and Development Support your video editor's success by providing clear playbooks, guides, and standard operating procedures (SOPs). Ensure they're equipped to excel in your team. Remember, AI tools are invaluable for efficiency, but human creativity and critical thinking can't be replaced. The synergy between AI and human editors will elevate your content to new heights. Drop your questions in the comments, and I'll be there to answer. Stay tuned for more insightful videos! 📹 🔗 Useful Links: Sign up for Opus Clip now and try it out for free!  https://www.opus.pro/?via=6b9e1a Sign up for Descript now and try it out!  https://www.descript.com/?lmref=ZM2lFw 📺 Watch our bonus videos here: How to Repurpose Your Video Content Like a Pro: https://youtu.be/-mVIijFtnQc Building Your Content Library for Maximum Impact: https://youtu.be/-_-eh4wWRsI And don’t forget to subscribe to my channel to stay updated on the latest video content/social media marketing tips and strategies! 📌 Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

If you’ve been struggling to stay consistent with your video content, or maybe you’re just getting started, this workflow will be a game changer for you! Having created video content for years now, on multiple different platforms, I can honestly say that having a solid content workflow and automation is the difference between being very consistent and wildly inconsistent! I break this down step by step, so let’s get into it! 🎥 Pre-Content Creation Setup: We're starting with the foundation: how to get from the decision to create videos to hitting the record button in as little time as possible. Efficient setup is key, and we've got tips on equipment and quick-start processes that'll minimize any unnecessary delays. (All in this video!) Not sure what equipment to get: Check this video out!https://youtu.be/8TrJu9GQRDY (Video Equipment 101) 📝 Planning and Content Ideation: Discover the three main sources for our content ideas: our customers, trends/news, and even fellow creators. Learn how to quickly capture ideas and organize them efficiently. Plus, we dive into research techniques to tap into industry trends and address what's relevant. 🎬 Creating the Actual Content: Building a content machine involves two critical components: repurposing and batch recording. We'll explain how these strategies allow us to create a week's worth of content in just a single session, ensuring we're always ahead of the curve. 🎞️ Post-Production Process: Ever wonder how to handle raw video files, curate content, and collaborate with editors? Our post-production process demystifies these steps and shows you how to use tools like Frame.io, and AI powered video tools like Opus Clip, and Descript for seamless content curation and editing. Sign up for Opus Clip here and try it out now! https://www.opus.pro/?via=6b9e1a Sign up for Descript now and try it out!https://www.descript.com/?lmref=ZM2lFw 📢 Content Distribution and Posting: This is where your content truly takes flight. Learn how to schedule posts and stay ahead of the game, ensuring consistent delivery across multiple platforms. And if you're curious about expanding your content's reach, check out our video on boosting distribution strategies. 👇 https://youtu.be/-gTJAGIultY (Content Distribution Strategy) 🔥 Get Involved! We're all about helping you create standout video content that resonates with your audience. Let us know in the comments what kind of content you're interested in seeing next. We're here to guide you toward becoming the number one brand in your industry! Thank you for joining us on this deep dive into our content workflow and automation. Like, share, and follow for more insider tips and strategies. Until next time, keep creating amazing content that captivates your audience! 🎉 Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

So you’re creating all this content now, but the only problem is, it’s not getting seen by the right audience! Well, fear not, because I got you covered with today's video on content distribution! I’m gonna show you the 4 ways to guarantee your content gets seen by the right audience, your customers! Here they are… (In no particular order) 1.) Paid Ads: Yes, paid advertising is an option, but most of what I teach here are the organic methods, so hang tight. Still, paid ads can give you a quick boost in visibility by targeting specific audiences based on demographics and interests. Be cautious of this though, as it won’t build long term brand like a great organic strategy will. As soon as you turn off the paid ads, poof! You disappear. 2.) Quality Organic Content on the Right Channels: I’m talking NICHE content that’s well made, and makes your customer aware of the problem you solve for, and helps them understand how to solve it. And you’ve got to understand how each platform prioritizes and distributes content. Seems simple, but when this is done right, and consistently, this is the absolute best way to distribute content. -Learn the nuances of the platform -Understand what matters, what doesn’t -Create niche content daily/weekly -Use the right keywords and hashtags -And more! 3.) Repurpose Your Content: Why settle for one video when you can squeeze a ton more value out of it? Learning how to make 5-10 pieces of content from one is a great way to distribute your content to more of your people! 4.) Shareable Content: This is any type of content that you can proactively share with your target audience without relying on an algorithm. This includes things like: A newsletter, videos and guides your sales team shares, content to share at events, your own content library, etc. Start using this distribution strategy and watch your content spread like wild fire! 🔥 📺 Watch our bonus videos here: -How to Repurpose Your Video Content Like a Pro: https://youtu.be/-mVIijFtnQc -Building Your Content Library for Maximum Impact: https://youtu.be/-_-eh4wWRsI And don’t forget to subscribe to my channel to stay updated on the latest video content/social media marketing tips and strategies! 📌 Hope you enjoy, and don't forget to follow me on the other platforms for daily content! Youtube: https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

In 2016 I was embarrassed to make video content 🫣 (Most people don’t know this part of my story) At the time I was working in B2B sales and thought video could be a great way to educate and build trust with prospects/customers (And win clients 😊) I was so embarrassed to make videos I would come into the office on Saturdays to record them🤫 I posted them on youtube and would send them out via email to prospects/customers Some liked the videos Others said “Please take me off your list” lol One day we had an all office meeting and someone made a joke about “Alex making videos on YouTube” My face turned red and I wanted to hide under my desk.🫣 After seeing no results, having no real strategy, and catching some flack for it, I stopped making the videos.  Flash forward to late 2019/early 2020 and I started making videos again on LinkedIn, this time it was edu-tainment This time I stuck with it This time they converted to clients This time I did something with it I learned the ins and outs of LinkedIn and video and started a business teaching other companies how to do it.  A few months later I had built a brand and a business to the point where financially I was able to quit my six figure corporate sales job and run my business full time. 🤯 Most of you know how the rest is playing out currently 😎🚀 But what changed?  How was I able to overcome the fear of getting on camera and creating content?   How did I go from embarrassed to make videos, to one of LinkedIns top video creators?  That’s the real questions here. I tell the whole story in this video and share what really changed for me, so that you can learn from it too, and hopefully make that change.  If you’re struggling with getting past your fears/insecurities right now and are tired of hearing people say “who cares what people think” or “you just gotta get over it and post” this video will hit you in the soul and may even be the thing to get you past your fears.  Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  LinkedIn: https://www.linkedin.com/in/alexbsheridan YouTube: https://youtube.com/c/AlexBSheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

If you're solely relying on social media platforms to build your brand and distribute your content, you're vulnerable to the ever-changing nature of these platforms. You’ve seen it happen plenty of times too 📲The algorithms change 📲The organic reach fluctuates  📲Platforms come and go  And while you DO want to be posting on social media and taking advantage of the opportunities there, you also want to be building off of social media and on OWNED land.  Which is why today I am showing you the step by step process on how to build your own content library!  Why would you want to build a content library?  First and foremost, it provides you with a secure foundation on your own land. You're no longer at the mercy of social media platforms. Additionally, your content library becomes a hub for searchable content, SEO based content, attracting potential customers who are actively seeking valuable information and doing research. And here’s the best part…the content you create for your library can and will be repurposed for various feed-based platforms such as LinkedIn, TikTok, YouTube shorts, Instagram, etc.. This allows you to extend your reach and engage with audiences across different platforms.  By following my consistent blueprint, you'll have fresh content entering your library every week, providing you with endless opportunities for repurposing and distributing valuable content. Building a content library also establishes a routine and pattern for your content creation efforts. Consistency is key in content marketing, and having a rhythm in creating content helps you stay on track and deliver value to your audience consistently. Now, let's dive into the five-step process to build your content library: Step 1: Start with a long-form video that you create once/week. This video serves as the foundation of your library and will allow you to repurpose to multiple different types of content later (On and off social). Research the topic, titles, thumbnails, etc. and in many cases you’ll want to ensure it aligns with something your customer would be searching for.  Step 2: Take the video and transcribe it using Descript. Take the transcription and use Chat GPT to create both a well written blog and newsletter.   Step 3: Chop up the long form video into short form clips. These video clips will be edited and repurposed for platforms like LinkedIn, TikTok, YouTube shorts, etc.  Step 4: Create a dedicated section on your website called the "Content Library." This section provides easy access to all your valuable content, including videos, text, and opportunities for visitors to opt into your newsletter. Place your weekly long form video and blog post here (We use thumbnails too) Step 5: Offer your audience an option to subscribe to your newsletter (At the top of the content library) so they can have this content sent directly to their inbox when it’s live. Boom! You now gotta content library that feeds your entire content strategy, every single week, on and off social media 😁 Check out our content library here! 👇 https://impaxs.com/content-library.html LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://www.tiktok.com/@alex.b.sheridan Website: https://impaxs.com/

You ever wonder how all of the top creators and brands repurpose so much video content?  How they get millions of views, grow their followers, and win new clients by simply repurposing existing videos? I’ll tell you the secret… Because it’s not random. It’s not, “Hey let’s dig up some old long from videos and see if we can repurpose some of the content” 🙄 No. Instead, they’ve got a system, SOPs, automation, and potentially a small team to make it all work smoothly.  Let’s dive into it!  Understanding the Basics of Content Repurposing: Before we dive into the strategies, let's clarify what content repurposing entails. It involves taking your existing video content and transforming it into different formats or segments that can be shared across various platforms. Repurposing is NOT the same as reposting or remixing content; it's about extracting the most value from your original video by leveraging its core message and repackaging it in compelling ways. Key Principles for Successful Content Repurposing: To make the most of your video assets, consider the following principles: A. Planning and Recording: When creating your video content, it's important to think ahead and consider the entire lifecycle of the video content. This means capturing footage that can be repurposed for different platforms and formats (Horizontal and vertical for example). Think about embedding hooks and creating standout moments during recording that can be used as standalone teasers or valuable snippets later on. By planning for repurposing from the start, you'll save time and effort in the long run. B. Streamlining the Repurposing Process: To maintain an efficient workflow, centralize your content archive using platforms like Google Drive or Dropbox. This allows easy access and retrieval of video assets whenever needed. And then leverage project management tools like Trello or ClickUp to track raw content, content in progress, ready to review content, and ready to be posted content.  And be sure to automate repetitive tasks as much as you possibly can using tools like Zapier!  This will require some work on the front end, but will save you a TON of time, effort, and energy on the backend!  C. Building an Effective Team: Content repurposing is a collaborative effort. Now I am NOT saying you need some big team here, but at minimum you need someone who is going to manage all of the content and/or do the editing. If you have limited resources, consider outsourcing certain roles to professionals who specialize in content repurposing or utilizing AI tools and more automation to reduce time and friction in the process.  BONUS TIP: Start looking into AI video tools like Opus Clip, Descript, Runway, Frame.io and others to help save time and create efficiencies while you repurpose.   Content repurposing is a strategy that can revolutionize your video marketing efforts. By implementing these strategies and principles, you can unlock the power of your video assets and extend their lifespan far beyond their initial release. Don't let your videos gather dust – repurpose them, reach a wider audience, amplify your message, and win more of your dream clients over!  Check out our Youtube and other social media channels for content like this and more! Youtube: ⁠⁠https://youtube.com/c/AlexBSheridan⁠⁠ LinkedIn: ⁠https://www.linkedin.com/in/alexbsheridan⁠ TikTok: ⁠https://vm.tiktok.com/ZTdHkmbFb/⁠ Website: https://impaxs.com/

Some of the highest performing content right now is Edutainment. It's got all the buzz too. Why? Because it combines your two favorite types of content: Education and entertainment. You learn while you’re entertained.  Having done edutainment videos for years now, I get alot of questions about edutainment. Things like: -Can everyone do it? -Will I look unprofessional doing it? -What’s the right balance of education and entertainment? Which is why I decided to answer all of these questions and more….and then SHOW you how rio create edutainment video content.  Because literally NOONE on planet earth is teaching this stuff!  Until now 😁 Now one thing you have to understand about edutainment is that there’s levels to this, like anything.  Below is the breakdown of each level, but in the video, I go way more in depth and I actually give real life examples :)  💡 Level 1 Edutainment: Elevate Your Delivery At the entry level, we show you how to transform your content by changing up your delivery. You’ll learn how small adjustments in angles, gestures, and visuals can make a big impact on audience engagement. 💡 Level 1.5 Edutainment: The Sprinkle Method This is one of the most impactful and simplest edutainment moves you can make! And it’s just like it sounds: Sprinkling entertainment throughout your videos in small doses. Breaking up your content with moments of humor, surprises, or unexpected twists keep your viewers entertained and invested. 💡 Level 2 Edutainment: Advanced Storytelling Techniques Explore the possibilities of vlog-style videos and behind-the-scenes content that takes your audience on a journey. This is also the level where we get into skit videos and learn how to create engaging narratives using simple tools like your smartphone. We'll also emphasize the importance of aligning your message with your creative concept to ensure a meaningful impact. 💡 Level 3 Edutainment: Lights, Camera, Action! If you’re ready to take your edutainment to the next level….this is it. In Level 3, we discuss full-scale production techniques that involve scene changes, green screens, and scripted stories.  Whether you're a solopreneur, marketer, CEO, or business owner, edutainment can revolutionize your content strategy. Don't miss out on the opportunity to educate, inspire, and entertain your audience while driving real business results. Watch the video now and unleash the power of edutainment! 🤩 Check out our Youtube and other social media channels for content like this and more! Youtube: ⁠⁠https://youtube.com/c/AlexBSheridan⁠⁠ LinkedIn: ⁠https://www.linkedin.com/in/alexbsheridan⁠ TikTok: ⁠https://vm.tiktok.com/ZTdHkmbFb/⁠ Website: ⁠Impaxs.com⁠

Short-form video has become the fastest and most effective way to build a brand and business online. Think about it, it allows you to reach millions of potential customers, you’ve got “Viral” potential with every video, and it’s relatively easy to create and distribute across most major platforms. The challenge?  Most businesses haven’t figured out how to make it work for their business.  They either go too entertaining and meaningless. Or they go ultra business-y and boring and it flops.  Today, you learn how to make effective short form video content that drives business results!  Let’s get into it.  First of all, to create compelling short-form video content, you don't need fancy equipment. A smartphone with a good camera is sufficient, although a tripod and a quality microphone are recommended (Comica and MOVO are two of my favs). The length of the video should generally be between 20 seconds to 60 seconds, but longer videos can also perform well if they are engaging. It’s easier to START here though.  When it comes to the type of content, you can create educational, inspirational, entertaining, or edutainment videos. It's important to grab the viewers' attention within the first few seconds and provide value or entertainment throughout the video. Remember, these videos are going in feed based platforms like LinkedIn, TikTok, and Youtube Shorts so you can’t waste a single second. Original content is recommended when starting on a new platform, but repurposing clips from long-form videos or podcasts can also be effective. By original content, I mean you create a short form video from scratch using the G.E.M.S. framework below. Why? Because creating from scratch allows you to be much more intentional, you can add in creative hooks, and you’ve the ability to adjust your message and creativity as needed.  I do love repurposing though, because short-form videos can help bring viewers to your long-form content, creating a relationship between the two. :) In terms of editing, the message and delivery are more important than fancy editing techniques. However, changing something in the scene every few seconds can help keep the viewers engaged. Adding graphics, animations, or text that enhance the message or story can also be effective.  Ever notice what the elite short form video creators do?  They change something up every 2 to 3 to 4 seconds or so. Could be a zoom in, zoom out, animation, text popping up, scene change, b roll, etc.  This is done on purpose and keeps the audience engaged!  I mentioned the G.E.M.S framework earlier as a guide to helping you create high performing short form video content. In reality, this applies to long form too!  Here is it!  The GEMS framework: Get clear on your message and audience: Understand who you are trying to impact and how you can make the most impact. Engage your audience with a strong hook: Use bold opinions or statements, compelling stories, or value teases to hook the viewers in the first few seconds. Map out your key points: Scrap the script, and simply jot down your key points that you don’t want to miss while recording the video. This keeps it authentic but also focused.  Sum up your message: This could be the last sentence or two to drive home a key point, it could be a CTA, or it could be an ending to a compelling message Check out our Youtube and other social media channels for content like this and more! Youtube: ⁠⁠https://youtube.com/c/AlexBSheridan⁠⁠ LinkedIn: ⁠https://www.linkedin.com/in/alexbsheridan⁠ TikTok: ⁠https://vm.tiktok.com/ZTdHkmbFb/⁠ Website: ⁠Impaxs.com⁠

LinkedIn has quietly become the most powerful social media platform for businesses. The organic reach is through the roof, the clients are there, the talent is there, and it’s the largest business community on planet earth! However, most companies are still struggling with how to get results there. Which is why I created the Ultimate LinkedIn Strategy. It’s one you’ve never seen before either. Whether you’re new to the platform, or you’ve been on LinkedIn for years and want to take things to the next level, this video is for you! In order to win on LinkedIn, you have to start viewing it as not just as a social media platform, but as an ongoing, engaging conference for business professionals. By drawing a parallel between LinkedIn and a live event, we can simplify the platform and develop effective strategies for building your business. I call this the 4 C’s of LinkedIn…. 1.) Your CONTENT is your keynote speech Creating compelling content is akin to delivering a keynote speech on the LinkedIn stage. We explore different types of content that work well on LinkedIn, including vertical videos, picture posts with captivating stories, text posts, polls, and carousels. Additionally, we emphasize the importance of well-crafted copy that hooks the audience and complements your videos. 2.) Your COMMENTS are the public conversations you have Engaging with the LinkedIn community through comments is comparable to participating in conversations at a live event. We delve into the significance of commenting on your own content to encourage engagement, generate leads, and gather insights for future content creation. Furthermore, we discuss the importance of commenting on other people's content, both from regular content creators and potential customers, to expand your reach and establish meaningful connections. 3.) CONNECTING and MESSAGING are the private conversations LinkedIn offers the opportunity to connect and message individuals, fostering private and intimate conversations similar to those at an in-person event. We outline the "Core Four" strategy, which involves identifying ideal clients, engaging with their content, sending personalized connection requests, and initiating conversations through video or audio messages, or traditional text. The emphasis is on building relationships rather than spamming prospects with sales pitches. 4.) A COMPELLING Profile is like your modern day business card Your LinkedIn profile serves as a modern-day business card, providing prospects with a snapshot of your professional identity. We offer three key tips for optimizing your profile: clarify your expertise, clearly define your target audience, and highlight your unique value proposition. By effectively communicating who you are, whom you serve, and why you stand out, you can transform your profile into a magnet for potential clients. Remember, it's not just about posting content, but also engaging in meaningful conversations, connecting with the right people, and presenting a compelling profile. Embrace this LinkedIn strategy, and unlock the power of this thriving platform for your business. Check out our Youtube and other social media channels for content like this and more! Youtube: ⁠⁠https://youtube.com/c/AlexBSheridan⁠⁠ LinkedIn: ⁠https://www.linkedin.com/in/alexbsheridan⁠ TikTok: ⁠https://vm.tiktok.com/ZTdHkmbFb/⁠ Website: ⁠Impaxs.com⁠

The Million Dollar Content Strategy is here! This same strategy has helped companies generate 6 to 7 figure deals, it's helped companies get aquired in multi-million dollar deals, and it's helped startups raise millions of dollars in funding. It's 7 simple steps... Understand the customer buyer journey: Before creating content, it's essential to understand how your customers make buying decisions and what drives those decisions. This knowledge ensures that the content you create will resonate with your target audience. Define your role in the customer journey: Determine the role you want to play in your customers' journey. Do you want to be a trusted guide or advisor, helping them make informed decisions? Clarify your impact and the type of brand you want to become. Align your home bases: Your website, LinkedIn page, YouTube channel, and other platforms should be aligned with your content strategy. Clearly articulate what you do on your website, be transparent about pricing, answer common customer questions, and provide proof of your expertise through testimonials and success stories. Create shareable sales content: Develop valuable sales content, such as videos and downloadable guides, that can be used by your sales team. This content can help push stalled deals forward and attract potential customers who may not have considered your offerings. Implement your social media and content strategy: Choose the right platforms for your target audience based on their buyer journey and organic reach. Consider LinkedIn, YouTube, TikTok, and other channels. Don't limit your content strategy to social media alone; explore other formats like podcasts, newsletters, blogs, and events. Build a content system and operation: Establish a system and process to ensure consistency in creating and managing content. This includes having the necessary equipment, a file storage system, project management tools, and automation. Consider the people involved in content creation and decide whether you need to hire additional resources. Track performance and continuously improve: Monitor and analyze your content's performance by tracking inbound leads, engagement, website analytics, social media analytics, and qualitative data. Use this information to make improvements and refine your content strategy over time. Remember to put this content strategy into action and stay consistent! Check out our Youtube and other social media channels for content like this and more! Hope you enjoy! Youtube: ⁠https://youtube.com/c/AlexBSheridan⁠ LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: Impaxs.com

You probably know that you should be posting video content right now but there's something holding you back... And let's keep it real It's not the tech It's not that you don't have the right microphone It's not that "You don't have time"  🙄 9 times out of 10 these are simply excuses that mask some type of insecurity.  You might be thinking things like: -What if I look silly? -What will my colleagues say if they see me on video? -What if the video doesn't perform?  -What people don't like it and I get negative comments? -Who am I to start making videos anyways?  Now the good news for you is that every creator on earth has already been through this.  And to some extent, we still go through it, just in different ways.  Take for example Rem Ortega. She lives in the Philippines and went through the exact same thing before starting to post video, which led to her starting her own business, finding her voice, and winning customers through her content.  That is the power of video IF you don't get in your own way. I sat down with Rem while I was in the Philippines visiting my team and she blew me away with her story and how she overcame these challenges.  She lives in a third world country with not as many opportunties as there are here in the US.  Yet she found a way to make it happen.  She's an inspiration to us all.  https://www.instagram.com/rem_ortega_/ Check out the video/podcast now and I guarantee it fires you up to go take action!  🔥 LinkedIn http://linkedin.com/in/alexbsheridan TikTok https://vm.tiktok.com/ZTdHkmbFb/ Website Impaxs.com

If you haven’t automated your content process yet, you are literally throwing your valuable time out the window. By the end of reading this, I’m going to show you exactly how to automate your content, and calculate how much time/money it really saves you Let’s use this simple workflow to illustrate how this works… Step 1.) You set up a Trello or project management tool to manage all of your content between you and your team Step 2.) The automation begins. Every time you drop a new “Raw video” file into your Gdrive or Dropbox, it automatically creates a new task inside of your project management tool (Via the tool itself or using something like Zapier) Step 3.) Once the video is completed it is moved into a “Completed and Archived Content” folder in your project management tool (Simply slide the card over it’s easy). Once this this happens, it triggers another automation that places that completed content into an archive folder and organizes it by topic, created date, etc. Step 4.) Now at any point in time you can go back and easily search for content you’ve already created (The video and the copy). Not sure what to post about or have no new content ready? No worries, easily go through your archive list and snatch something up to post! Step 5.) Imagine by doing all of this you get back an additional hour per week. That’s time with family, time with your team, time doing whatever you want to do! But imagine your hourly rate is 500/hr. That’s $26,000 you just got back in your year but simply working SMARTER! Step 6.) Watch/listen to the full podcast/YouTube episode where Irit Levi breaks down ALL of this and much much more! She is a WIZARD at systems, processes and automation and she delivered! Check out the show below and go connect with her on LinkedIn now! https://www.linkedin.com/in/irit-levi/ Connect with us here too! LinkedIn: https://www.linkedin.com/in/alexbsheridan Youtube: https://youtube.com/c/AlexBSheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: Impaxs.com

LinkedIn ads: Worth the spend or a waste of money? I’m not gonna lie, I was a little skeptical of performance based marketing such as LinkedIn ads. I’ve seen and heard about a lot of companies spending ALOT of money on their LinkedIn ads and then getting absolutely 0 in return To be fair, a lot of this is because they don’t have the right campaign, audience, and/or creative I had the pleasure of speaking to Justin Rowe, the founder and CMO of Impactable (One of the premier LinkedIn ad agencies) and as you can imagine I had a TON of questions for him! Things like: -Who are LinkedIn ads for? -How do you set up a successful campaign? -How long should it take to see an ROI on your investment? -What is the biggest reasons LinkedIn ads fail? -Is it more about the creative (Content) or the way the campaign and audience are set up? And Justin answered ALL of them and went a couple layers deeper! If you are even remotely curious about LinkedIn ads, or are using them currently, this is a must watch/listen! Check out Justin and his company too: https://www.linkedin.com/in/justin-rowe-4043339b/ LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://youtube.com/c/AlexBSheridan Website: Impaxs.com

Here’s how brand actually works… The other day my computer (Macbook pro) wouldn’t turn on. I googled, I YouTubed, and no solution. (Notice the first thing I did was turn to content for answers?) So, after trying a few things myself, I took it to the place I bought it (Best Buy) and they said they would have to ship it out for 2-4 weeks to get it repaired since it wouldn’t even turn on. I am traveling and have a ton of events coming up in the next few weeks so that wouldn’t work. Plus, the repairs would likely be hundreds of dollars and at this point, so it made more sense to just buy a new one. There was no hesitation to what brand I would buy from. I considered only one….Apple. Why? BRAND I see them as innovative, customer focused, and they make me feel like I’ve got the best tech in the room when I’m operating them. They also have a ridiculously good operating system and integrate with other devices. They have done a MASTERFUL job at building brand. So, you could imagine how excited I was to have Jason Vana (Brand Expert) on our most recent episode of the Brand in Demand Show! In case your curious, here’s the definition he used to define brand: “The gut feeling someone has about you, your product/service, and your company” In this episode, Jason lays out the exact framework to BUILD your brand as well, so check it out now! Hope you enjoy! LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://youtube.com/c/AlexBSheridan Website: Impaxs.com

In todays episode, I show you the step by step video strategy that my clients and I use to turn video views and engagement into paid customers! I call it the V4 video content strategy and here is the breakdown! V: Vision and Alignment 1.) Customer Insights/Ideation 2.) Content Channels and Mediums 3.) Creation and Distribution Process/Team 4.) Collect Data and Optimize Performance Vision/Alignment: This is where it all begins. If you are not clear here, good luck trying to turn your content into customers/revenue Here’s a quick test to see if you really have this….. Ask yourself this question: WHO do you want to become in your industry? (What do you want to be known for?) Example for us: We want to be the most trusted and innovative video content brand in our industry. Our unique point of view is that we believe companies can educate and build trust, WHILE they entertain (Edutainment). We show people that B2B content can be deep, creative, educational, and FUN! This is our WHY, this is our purpose, and by helping people see this and execute on it, we drive business and results 1.) Customer Insights/Ideation: Every topic or subject we come up with ultimately originates from our customers and/or our unique point of view I mentioned above 2.) Content Channels and Mediums: We chose LinkedIn, TikTok, and added Youtube/Podcast to be the dominant channels. Long form + short form = Unstoppable combo 3.) Creation and Distribution Process/Team: We use Trello to manage our content process and it makes creating content consistently, look easy. I have team members that handle all of my editing needs so I can focus my time creating the content, and running the biz 😎 4.) Collect Data and Optimize Performance: We track where inbound leads come from, evaluate performance, create series from high performing videos (See Mondays video) and ALWAYS look to improve and innovate Hope you enjoy! And make sure you're following me for all my short form content and edutainment videos here! LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://youtube.com/c/AlexBSheridan Website: Impaxs.com

So….you’re content is not working and you don’t know why 😩 You were told it would help you build brand and attract your customers, but it’s not It’s one of the worst feelings, especially when you’ve been putting a lot of time and effort into it Luckily for you, Todd Clauser and I just laid out the blueprint to creating content that converts. And exactly where to look and what to do if it’s not working Here is just part of the framework we covered in this week's episode of Brand in Demand 1.) Be able to clearly articulate the PURPOSE of your content. If you can’t do this, chances are, you’re not going to get the results you want. Hint: It’s not just to get “Attention” or “Generate a lead”. It goes much deeper than that. 2.) Pay close attention to the indicators of content success. In the first 60 days you want to look for positive feedback from your target audience (Customer). This is the qualitative data that will lead to the quantitative data and business results later on 3.) If your content is not working, identify whether it is a strategic issue or a tactical issue and make the right adjustments This, and soooooo much more in the full episode below WARNING: There is a blooper scene about half way in that will probably have you laughing🤣 We kept it in there for some edutainment. 😉 Be sure to follow Todd here!  https://www.linkedin.com/in/toddclouser/ Check out more of our content here! LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://youtube.com/c/AlexBSheridan Website: Impaxs.com

You ever wondered what it really "Costs" to post video content daily like you see a lot of creators do? You're about to find out!  "Organic content" doesn't mean it's free content.  Sure, they don't charge you to post on the social channels but it still costs time and/or money to create and distribute it.     Now, we, like many companies who have used video content to grow their business, would refer to it as an investment not a cost. But whatever you call it, here is what we cover in this episode 1.) Your time and how much you need to dedicate to it 2.) Video Editing/Post Production.  I lay out pretty much every option you can think of from self-editing and using software/tools, to freelancing on Upwork/Fiverr, to agencies, to hiring internally.   3.) The distribution and posting of the content (Content/Social Media Management)  For more daily/weekly content, check us out here! 👇 LinkedIn: http://linkedin.com/in/alexbsheridan  Tiktok: https://vm.tiktok.com/ZTdHkmbFb/  Youtube: https://youtube.com/c/AlexBSheridan Website:  www.impaxs.com

A few seconds ago I just posted a video on LinkedIn that no one else has attempted before…. An AI vs Human Rap Battle 😁 vs 🤖 You’ll have to watch to see who wins but as I made this “Edu-tainment” video, I documented the entire (Behind the scenes) process, which is something I’ve never done in the past.  I went through all of the following and more in this video… -The concept -The script -The equipment I use -The filming process -The post production And I put it all out there for you to see and learn from. If you’re considering upping your video content game, or creating edu-tainment videos in the future, this is a must watch! Hope you enjoy! LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://youtube.com/c/AlexBSheridan Website: Impaxs.com

The top three reasons that companies fail with their content... 1.) They lack a clear content strategy or purpose. Get alignment with leadership and make sure what you are putting out there supports your objectives and goals (Winging it will not work) 2.) They put themselves in a creative box. Sure, you need a structure, you need a strategy, but you also need creativity and the ability to test and try new things to figure out what's going to work best. That new content idea that kinda scares you a little bit because noone else would dare do it....DO IT!  (Assuming it aligns with your strategy/goals :) 3.) Due to 1 and 2, they fail to build a team and or a workflow or process around it so they can't stay consistent with their content.  The key to winning customers, building brand, and going viral is NOT some magical hack. It's being able to put out quality content (That serves your customers) daily/weekly. THAT is the real "Secret"  I go into all of the tactical stuff in this episode so what are you waiting for, dive in! :)  Hope you enjoy! LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://youtube.com/c/AlexBSheridan Website: Impaxs.com

Creating and distributing content is one of the BEST ways to grow your business in 2023 and beyond.  But it only works when you have the right strategy, alignment within your company, and execution.   This is exactly what Marcus Sheridan and I discuss on this episode of Brand in Demand!  If you're looking for strategies AND the tactical stuff on how to use content to win customers and generate revenue for your business, this delivers on that and more!    Hope you enjoy! LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://youtube.com/c/AlexBSheridan Website: Impaxs.com

A recession is the BEST time to build your personal brand Think about what happened the last time we had an economic downturn (The pandemic) Did people start consuming more content or less? MORE Did entertainment and edu-tainment become more important or less MORE It’s really as simple as this: While people may be more conservative in their spending habits, they will still spend the same, if not more time, on social media and consuming content. They will spend more time watching and listening to long form content like podcasts, shows, netflix, etc. And when thing are uncertain and maybe a little chaotic, how good does it feel to smile and laugh, and be entertained? Please listen to me when I tell you…..the next 12 months will be the absolute BEST time to create content and build equity in your personal and company brand Get clear on you content strategy Understand WHY you are creating content and WHO it’s for Build the process and workflow so consistency becomes second nature I’m telling ya, you’ll thank yourself in 12 months! I talk about ALOT of this and MORE (Including tactical advice) in todays podcast episode and youtube video Check it out now! PS: I am in the process of locking up an extra special guest on last podcast episode of the year!! He is a LEGEND in the world of content and marketing. Stay tuned!! Have a great week friends! LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://youtube.com/c/AlexBSheridan Website: Impaxs.com

Instead of talking about video content and building brand, this episode we talked about how to unleash your inner greatness, how to build strong relationships and advice on navigating family dynamics as an entrepreneur. (Because my Mom was the special guest!)   There’s a TON of learning lessons in going through all of this and we shared it all during this podcast episode!    Here’s a few other things we discussed…   👉How you can see things differently but still support each other  👉The importance of values in business and in life  👉Me selling nails when I was 9 years old 🤣   👉Why unleashing your inner creative and greatness is always the right move   👉My rapping days as a youngster and how it came back around into my content  👉And so much more!    Hope you enjoy!   LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://youtube.com/c/AlexBSheridan Website: Impaxs.com

In this episode I show you EXACTLY how to never run out of content ideas ever again.  And not only the ideas, but how to take those ideas and actually turn them into content that performs!   Every content strategy needs a system/process to turn content ideas into high quality content ready to post on social media: LinkedIn, TikTok, Youtube, Instagram, etc.     HERE ARE THE CONTENT IDEAS TO GO ALONG WITH THE CONTENT CATEGORIES WE DISCUSSED How-to Strategy/Tactic    De-Bunk a Common Myth    Stop Doing (Action) if You  Want to (Desired Result)    Something Noones Told You About (Topic)   If You're Struggling To Get (Desired Result), Here's What to Do Common Q and A    Personal Journey Story    Customer Success Story    3 Ways to Get (Results) Without Doing (Misconception)    Share The Behind The Scenes     Share a Failure/Mistake and Lesson Learned     If You're Struggling to (Get Result), Here's What to Do    Here's How I Turned (Undesirable Outcome) Into (Desirable Outcome)    Why You Aren’t Getting The Results You Want    Edu-tainment or Skit Video     Vlog Style Video     (Option 1) Vs (Option 2) Which One is Better If Your Trying to (Get Desired Result)    Interesting Statistic Around the Topic and Expand Why It Matters 2 Reasons You Are (Getting Undesired Results)     The Way I Do (Topic) Is Different Than Anyone Else Does It --------------- Want to be apart of these weekly live sessions? 🤩  Sign up for the live event and weekly communication here!👇 https://mailchi.mp/01d2362c74e8/brandindemand  LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://www.youtube.com/channel/UCqC8pwJCI6D2F0OpuTR18KA Website: Impaxs.com   -Alex Sheridan

Edu-Tainment style content is on the rise and has become some of the highest performing videos on social media.   What is edutainment?  Education + Entertainment = Edu-tainment.    Cool, and WHY does this style of content works so well?  👇   1.) It’s the fastest way to breakthrough on social, whether that's LinkedIn, Tiktok, Instagram, etc. Almost everyone is posting tips, tricks, and advice but very few have learned the art of entertaining as you do it. It allows you to create better hooks and more engaging messages throughout the video. 2.) It creates strong buy in and followership because you are emotionally connecting with your audience when you make them smile, laugh, or cry.    3.) It convert incredibly well if done right because think about the message you’re sending to a potential customer. (You’re an expert in your space, you’re creative, and you’d be really fun to work with!)   In this podcast/live event I broke down EXACTLY how you can start making these by category.    -Beginner  -Intermediate  -Advanced    ANYONE….and I mean ANYONE can create these with the way I teach these.   I’ve made hundreds of edu-tainment videos the past 3 years and one of my goals was to dumb this down and simplify this process so edu-tainment creation could be done by just about anyone :)  #edutainment #videocontent #contentstrategy #alexsheridan #videomarketing --------------------------------------------------------- Want to be apart of these weekly live sessions? 🤩 Sign up for the live event and weekly communication here!👇 https://mailchi.mp/01d2362c74e8/brandindemand LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://www.youtube.com/channel/UCqC8pwJCI6D2F0OpuTR18KA Website: Impaxs.com

How to make video content consistently, and effectively!  If you've been wanting to create better video content (That converts to customers) in less time, this episode is for you!  Whether you are repurposing content or batch recording content from scratch, we're going to show to you how to do it more efficiently and more effectively Hope you enjoy! Want to be apart of these weekly live sessions? 🤩 Sign up for the live event and weekly communication here!👇 https://mailchi.mp/01d2362c74e8/brandindemand LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://www.youtube.com/channel/UCqC8pwJCI6D2F0OpuTR18KA Website: Impaxs.com

Look, it’s no secret, we are in a recession (Oct 2022) Is it going to get better or worse from here, that’s not for me to say But one thing I know for certain is that the companies producing content and building legitimate BRANDS right now, are going to be the ones who thrive during this time. And LinkedIn is one of the best places to do it (If you're B2B) Think about it…. A recession hits and spending comes to a temporary halt Buyers stop taking as many calls with salespeople But do people stop scrolling the LinkedIn feed? TikTok? Do they stop consuming content? Do they stop listening to Youtube videos and podcasts? Heck no. They probably consume MORE content during this time (That’s what we saw during the pandemic) Many of our inbound leads (Through content) watch our videos and consume our content for months at a time before reaching out, scheduling a meeting, and becoming a customer That is what content does And that’s why, with a looming recession, you need to start this process NOW Because you want to be the door they are knocking on when it’s time to buy We talked about alot in this weeks live/podcast! Things like… 👉The type of content you need to create to convert 👉How to clarify your brand and messaging 👉How the LinkedIn algorithm has changed 👉Why being surgical and strategic on LinkedIn is key to winning customers Don’t miss out on the next live session!! We’re here every Tuesday @ 2:30pm CST (Anyone can join) TOPIC NEXT WEEK: The Behind the Scenes Look at How I Create All of My Content! Quality vs Quantity content—which actually matters more, the equipment I use, the tricks and tips to recording content faster and better, and so much more! See ya then my friends! Want to be apart of these weekly live sessions? 🤩 Sign up for the live event and weekly communication here!👇 https://mailchi.mp/01d2362c74e8/brandindemand LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://www.youtube.com/channel/UCqC8pwJCI6D2F0OpuTR18KA Website: Impaxs.com

In todays episode I walk you through the exact content strategy/workflow that has helped me win 100+ customers on social media and build a brand in demand in a highly competitive industry. This is great for B2B companies who want to leverage LinkedIn, TikTok, Podcasts, Live Events, and/or YoutubeI I go step by step through the entire strategy and workflow and show you how it's done. Please share this with your team or with a friend if this was valuable!  Want to be apart of these weekly live sessions? 🤩 Sign up for the live event and weekly communication here!👇 https://mailchi.mp/01d2362c74e8/brandindemand LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Youtube: https://www.youtube.com/channel/UCqC8pwJCI6D2F0OpuTR18KA Website: Impaxs.com

In todays episode I give you the exact frameworks and hooks to create your first 10 (Or next 10) videos on LinkedIn and TikTok. If you’ve been wanting to create video content but struggling with what to say or how to say it, this will solve this problem for you. Hope you enjoy! Want to be apart of these weekly live sessions? 🤩 Sign up for the live event and weekly communication here!👇 https://mailchi.mp/01d2362c74e8/brandindemand LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: Impaxs.com

If you've ever wondered what social selling really is and how to do it to book actual meetings with potential customers (On LinkedIn), this episode is for you! We've also got some great bonus content in the Q and A portion at the end!  Enjoy!  Want to be apart of these weekly live sessions? 🤩 Sign up for the live event and weekly communication here!👇 https://mailchi.mp/01d2362c74e8/brandindemand LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: Impaxs.com

You’d love to post relevant, niche video content that actually helps you build authority in your industry and wins customers. Here’s the problem: That type of content ends up being boring and puts your audience to sleep. Right? Not anymore! 😎 During today's episode we lay out the blueprint on how to make b2b content interesting, engaging! Don’t tell your competitors about this one 🤫 Want to be apart of these weekly live sessions? 🤩 Sign up for the live event and weekly communication here!👇 https://mailchi.mp/01d2362c74e8/brandindemand LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: Impaxs.com

You're a busy founder/CEO, I get it. But that doesn't make building a brand and creating content less important to the growth of your business.  You've heard and seen other businesses win clients, attract top talent, and empower their team through creating content and building personal brands. Now it's your turn!  In this episode I discuss two simple strategies that you can implement today! :)  (PS: The Q and A in this one is GOOD!) EQUIPMENT I'VE USED AND RECOMMEND  📲MICS (You can use the one on your smartphone too 😃) https://a.co/d/4gbFCqX https://a.co/d/fzRbkdZ https://a.co/d/clzT0Ko 📲CAMERA (Use your smartphone :) Or a simple web cam is fine to start 👇 https://a.co/d/fpZcnr4 📲RING LIGHTS https://a.co/d/gXgJAXa https://a.co/d/dgYY39I Want to be apart of these weekly live sessions? 🤩 Sign up for the live event and weekly communication here!👇 https://mailchi.mp/01d2362c74e8/brandindemand LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: Impaxs.com

I’ve made more mistakes as a content creator than I can count. I've also had a ton of wins too. Throughout this journey, I've learned a ton, built skills, developed strategies, and created systems/workflows in the process. And I wanted to pass these on to you! :) In todays episode I get real with where I missed the mark, what I learned from it, and what you can take away and apply right away. Hope you enjoy! Want to be apart of these weekly live sessions? 🤩 Sign up for the live event and weekly communication here!👇 https://mailchi.mp/01d2362c74e8/brandindemand LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: Impaxs.com

Posting high-performing content YEAR after YEAR takes 3 core things.... 1.) Compelling Message 2.) Strong Delivery 3.) Consistency and Refinement over time  We dive in to all 3 in this episode Wanna ask me questions and suggest topics for the next episode? Email me at [email protected] or DM me on LinkedIn! We also encourage you to join the live session (Brand in Demand) every Tuesday @2:30pm CST (Invite below). Join the Live Events and Get Weekly Communication Around Them: https://mailchi.mp/01d2362c74e8/brandindemand LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: Impaxs.com

Unless you've been living under a rock the last 12 months, you've heard about short form (Vertical) video. It's everywhere now: TikTok, LinkedIn, Instagram, Youtube, etc. The question is, why has it become so popular and what should you be doing about it. All of that and more in this episode!  Wanna ask me questions and suggest topics for the next episode? Email me at [email protected] or DM me on LinkedIn! We also encourage you to join the live session (Brand in Demand) every Tuesday @2:30pm CST. Send me a message and I’ll make sure you get the invite! LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: Impaxs.com

We asked you what your most common challenges were as it relates to making your content strategy a success and this is what we heard back... -Where do you even start with all of this?  -How do you make the time for it? -When to stay with current content strategy and when to switch it up and try something new? -What to do if content converting to clients  -How to deal with "Perfection" getting in the way of progress -And much more!! Wanna ask me questions and suggest topics for the next episode? Email me at [email protected] or DM me on LinkedIn! We also encourage you to join the live session (Brand in Demand) every Tuesday @2:30pm CST. Send me a message and I’ll make sure you get the invite! LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: Impaxs.com

Here's the step by step process of how I turned my video content into a 24-7 sales rep for my business. Warning: Once you hear this, you'll never look at content and video the same way! :)  Email me to be apart of our weekly live events where you ask questions and I answer them!  Every Tuesday 2:30pm CST [email protected] (Or DM me on LinkedIn)

If you feel like it's challenging to come up with new content and to stay consistent, you’re going to love this episode! We talk in depth about how to stop creating every piece of content and start BEING the content. Yes...YOU are the content! This means building your content around your business, not your business around your content. This gives you more content, and less time creating :) Enjoy! And send any questions, thoughts, or topics here! [email protected] DID YOU KNOW YOU CAN JOIN THESE LIVE SESSIONS FOR FREE EVERY WEEK @2:30pm CST? You can, and the best part is, you can ask questions at the end! Send me an email or DM me on LinkedIn and I’ll send ya the invite!

In today's episode we get to the bottom of all of your burning questions about video content. Things like…. Does it actually win business and generate revenue? If so, how long does it take to start working? How consistent are the results? Are there any industries or businesses it just doesn’t work for? And more! You ask…we answer :)

If I lost my followers, community, brand, everything...tomorrow.  Here is exactly what I would do!  Whether you are just starting out, or you've been on your journey, this episode will provide a ton of insights and value for ya! 

LinkedIn is the number one business community on planet earth, it’s got incredible organic reach, and the customers and talent you want to attract, are there! Unfortunately, most companies don’t yet know how to capitalize on this once in a lifetime opportunity. This episode is dedicated to helping you dominate on LinkedIn! 

In todays episode I break down the 5 step process of creating demand for you and your company. If you've wondered what a great content/demand strategy looks like and want the blueprint, this is it! If you've already been doing some of this but want to refine it and improve your results, this is also it! Enjoy, and as always hit me with feedback and future questions you want us to answer on the show! [email protected] Thank you for listening!  If you enjoy the show and love helping others grow too, leaving a review will help it reach and impact more people! ❤️👊

I get a lot of questions around how to build and leverage the company brand and personal brands.  Ideally, you are building both at the same time! In this episode I talk about what some of the most successful companies and people are doing to grow their brands and generate real revenue as a result! 

The way your customers buy has dramatically changed the last few years. And the reality is, most companies just have not caught on to this...yet. What I share in this episode is why/how they buy differently, and what to do about it so that you can position yourself as the "Hunted" vs having to always hunt down new business. This is about creating demand for your business, as opposed to trying to capture it.  Let me know what you think! [email protected]

One of the biggest challenges in creating video content is consistency and time.  Which is why in today's episode I show you how to build a video content machine that will help you create an endless amount of video content, as efficiently as possible!  Enjoy and let me know what you think!