If the objects you use everyday could speak, what secrets would they reveal? Join us on an excavation of the real and untold stories behind India’s most iconic brands like Haldiram’s, Royal Enfield, Thums Up, and Maggi. Let’s find out how their business decisions and ad campaigns have revolutionized what we buy, and how we live! In a culture where everything and everyone is a brand, tune in for funny, inspiring, and entertaining stories of brands that we consume almost on a daily basis! Brought to you by Bound, a company that helps you grow through stories. Follow us @boundindia on all social platforms for updates on this podcast or take a look at their other podcasts.In collaboration with Shruti Taneja, a marketing professional and an entrepreneur who is building Stumble, India’s first search engine to discover modern consumer brands and Paired, a matchmaking platform to optimize partnership marketing. Produced by Aishwarya JavalgekarEditing and soundtrack by Aditya AryaNarration by Tavish BhattacharyaArtwork by Artisto DesignzSubscribe to the Brand Excavations Newsletter and receive new brand stories in your inbox every week!