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Behind the Numbers: an eMarketer Podcast Profile

Behind the Numbers: an eMarketer Podcast

English, Technology, 1 season, 462 episodes, 1 day, 13 hours, 40 minutes
About
How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology. We keep you up to date, provide thought provoking analysis and have a little fun along the way.
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The Weekly Listen: The WNBA’s Record-Breaking Season, a New “Click to Cancel” Rule, and More | Oct 25, 2024

On today's podcast episode, we discuss the numbers that summed up this year’s record breaking WNBA season the most, how TV’s biggest attraction (the NFL) is getting on, how a new “click to cancel” rule will change consumer behavior, how much store themed marketing can move the needle, what percentage of college athletes make it to the pros, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting Oscar Orozco.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-wnba-record-breaking-season-new-click-cancel-rule-more   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.  
10/25/202444 minutes, 1 second
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The Daily: Media Measurement in a Video First World | Oct 24, 2024

On today's podcast episode, we discuss the most important measurement considerations for marketers, how brands are able to stand out on TikTok, and how to best determine the true impact of media buys. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Aashish Takkala, Product Marketing, Media Measurement at TikTok.    Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-media-measurement-video-first-world   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
10/24/202421 minutes, 37 seconds
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Reimagining Retail: Ancillary Services That Bring People Into Stores and What Retailers Should Think About Before Introducing Them | Oct 23, 2024

On today's podcast episode, we discuss the many goals of ancillary services, how they drive foot traffic, and what retailers should be thinking about before introducing them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-ancillary-services-bring-people-stores-what-retailers-think-introducing   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
10/23/202423 minutes, 44 seconds
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The Daily: How AI Chatbots Could Change Our Lives and a Possible AI Agent Revolution | Oct 22, 2024

On today's podcast episode, we discuss what a chatbot even is, what the most popular ones are, the main obstacles to widespread adoption, and how AI agents can take things a step further. Tune in to the discussion with host Marcus Johnson and Technology Analyst Jacob Bourne.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:      © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
10/22/202422 minutes, 2 seconds
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The Daily: What the Hell is Going On With Consumer Sentiment? | Oct 21, 2024

On today's podcast episode, we discuss why it has become so hard to get a read on consumer sentiment, the indicators we pay closest attention to to try and make sense of it, and how we expect consumers to feel for the remainder of the year. Tune in to the discussion with host Marcus Johnson, Director of Briefings Jeremy Goldman and Analyst Zak Stambor.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-what-hell-going-on-with-consumer-sentiment   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
10/21/202422 minutes, 25 seconds
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The Weekly Listen: The DoJ Floats a Google Breakup That Could Change Search, Walmarts Designed Just for You, and More | Oct 18, 2024

On today's podcast episode, we discuss how a department of justice suggested breakup of Google could change search, the potential impact of Walmart’s personalized homepages and customer support, what’s next for the buy now, pay later (BNPL) space, how Tesla’s new “cybercab” could change the world of robotaxis, what charitable donations in America look like, and more. Tune in to the discussion with host Marcus Johnson, director or Briefings Jeremy Goldman, analyst Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-doj-floats-google-breakup-that-could-change-search-walmarts-designed-you   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
10/18/202440 minutes, 26 seconds
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The Daily: Who is Actually Using GenAI, What They’re Using it For, and Nobel Physics and Chemistry Prizes Go to AI Pioneers | Oct 17, 2024

On today’s podcast episode, we discuss what GenAI platforms people will be using next year, the main ways people are using the technology, and what to make of AI researchers who were just awarded the Nobel prizes in physics and chemistry. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-who-actually-using-genai-what-using-for-nobel-physics-chemistry-prize-ai-pioneers   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.  
10/17/202422 minutes, 38 seconds
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Reimagining Retail: How Consumers View October Prime Day and How Its Changing Holiday Shopping Behavior | Oct 16, 2024

On today's podcast episode, we discuss whether the October Prime Day is actually a holiday event, how events around this time of year are changing how folks shop throughout the back half of the year, and what the disruptors are likely to be as we head into the holidays. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Zak Stambor and Rachel Wolff.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-how-consumers-view-october-prime-day-how-changing-shopping-behavior   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.  
10/16/202417 minutes, 29 seconds
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The Daily: The Companies That are Shaping the Future of AI and What Happens When Your Digital Bank Goes Down | Oct 15, 2024

In today’s podcast episode, we dive into how Apple Intelligence will move the AI usage needle and discuss which companies are poised to shape the future of artificial intelligence. "In Other News", we cover Bank of America’s recent outage and the risks associated with digital banking. Join host Marcus Johnson and analysts Jacob Bourne and Gadjo Sevilla for the conversation.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-companies-that-shaping-future-of-ai-what-happens-your-digital-bank-goes-down   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
10/15/202430 minutes, 19 seconds
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The Daily: Checking In on Ad Spend—What’s Been Driving Growth This Year, Why It Might Be About to Slow Down, and a Preview of 2025 | Oct 14, 2024

On today's podcast episode, we discuss whether search, social, connected TV, or retail media has been driving growth the most this year, how much non-cyclical ad growth has been fueling this year's numbers, and what to expect from ad spend in 2025. Tune in to the discussion with host Marcus Johnson and our analyst Ross Benes.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-ad-supported-vs-ad-free-viewers-streamers-driving-revenue-tv-consumption   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
10/14/202415 minutes, 14 seconds
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Behind the Numbers - Special Edition Episode: The Creator Era: How Creators Are Redefining Media, Marketing and Commerce | Oct 12, 2024

On today's special edition episode of the Behind the Numbers podcast, eMarketer analyst Jasmine Enberg and Yahoo Finance Senior reporter Alexandra Canal discuss the creator economy during "The Creator Era: How Creators Are Redefining Media, Marketing and Commerce" at the 2024 NAB Show NY.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-behind-numbers-special-edition-episode-creator-era-how-creators-redefining-media-marketing   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.  
10/12/202445 minutes, 25 seconds
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The Weekly Listen: What AI Will Be Capable of in 2030, a New Way to Search by Filming Video, and More | Oct 11, 2024

On today's podcast episode, we discuss the different futures AI could usher in, what Amazon’s store strategy should be, if searching with video will catch on, the impact of instant AI video generators, how many Americans drive an electric car, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-what-ai-capable-of-2030-new-way-search-filming-video-more   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
10/11/202440 minutes, 31 seconds
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The Daily: Google vs. The World—Are ‘AI Overviews’ Driving Growth, is Google’s Hold on Search Starting to Loosen, and More | Oct 10, 2024

On today's podcast episode, we discuss how much Google’s ‘AI Overviews’ can drive ad revenue for the company, which platform is most likely to chip away at its search lead, and what will be the most likely outcome from its antitrust trials. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.  
10/10/202423 minutes, 15 seconds
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Reimagining Retail: How Retailers and Brands Can Avoid Leaving Revenue on the Table Throughout the Purchase Funnel | Oct 9, 2024

On today's podcast episode, we discuss the places throughout the purchase funnel where retailers and brands are leaving revenue on the table. Listen to the conversation with our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Sarah Marzano.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-how-retailers-avoid-leaving-revenue-on-table-throughout-purchase-funnel   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.  
10/9/202419 minutes, 48 seconds
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The Banking & Payments Show: AI Risks to Banks | Oct 8, 2024

In today's episode of The Banking & Payments Show podcast, we will be discussing the potential risks that AI poses to financial institutions. In the 'Headlines' segment, we will examine an article from BBC.com titled "Could AI Trading Bots Transform the World of Investing," which discusses risk-related issues such as AI bots making financial decisions autonomously. In the 'Rankings' segment, we will rank the 5 AI risk categories that financial institutions must address in terms of importance. Join the conversation as host Rob Rubin chats with analysts Jacob Bourne and Grace Broadbent.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-banking-payments-show-ai-risks-banks   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.  
10/8/202418 minutes, 50 seconds
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The Daily: How Generations Spend Their Digital Time—Gen Z Smartphone Time, Millennials on Social Media, and More | Oct 7, 2024

On today’s podcast episode, we discuss how much time Gen Z are actually spending on their smartphones, the less discussed places Millennials are spending their social media time, and more. Join host Marcus Johnson, along with analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-how-generations-spend-their-digital-time-gen-z-smartphone-millennials-social-media   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.  
10/7/202422 minutes, 50 seconds
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The Weekly Listen: Why Folks Think Meta’s Orion Smart Glasses Are the Future of Computing, Amazon Gets Into Live News, and More | Oct 4, 2024

On today's podcast episode, we discuss why a surprising amount of people think Meta's Orion smart glasses are the future of computing, whether people will turn to Amazon for live news, what's happening to the middle of the market, why screensaver ads can have a significant impact, who was the richest American in history, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha, and analysts Bill Fisher and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.  
10/4/202435 minutes, 35 seconds
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The Daily: What Could Happen Now That California Just Vetoed a Huge AI Safety Law and What’s Next for OpenAI? | Oct 3, 2024

On today’s podcast episode, we discuss the impact of California not signing a controversial AI bill into law, what to watch for next in terms of state or federal AI rules, and how OpenAI is evolving after some high profile departures and a pivot towards a for-profit business model. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:      © 2024 EMARKETER   TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
10/3/202422 minutes, 26 seconds
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Reimagining Retail: How Retailers Are Using GenAI and When They Should Absolutely Not Use It | Oct 2, 2024

On today's podcast episode, we discuss the implementation challenges of GenAI, how smaller retailers should be playing with it, and when you should not use GenAI. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-how-retailers-using-genai-they-should-absolutely-not-use   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.  
10/2/202421 minutes, 59 seconds
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The Daily: How News Consumption Habits Are Changing—Will WhatsApp Emerge As a Hub, How Many People Use TikTok for News, and More | Oct 1, 2024

On today’s podcast episode, we discuss if folks will start consuming news on WhatsApp, how people get their news on digital channels, and some interesting generational gaps that exist regarding social media news consumption. Join host Marcus Johnson, along with director of reports editing Rahul Chadha and vice president of media, content, and strategy Henry Powderly for the conversation.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-how-news-consumption-habits-changing-whatsapp-emerge-how-many-use-tiktok-news   © 2024 EMARKETER   TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.  
10/1/202421 minutes, 22 seconds
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Around the World: What Ads Have Been Banned in Different Countries and How Much Do Advertising Bans Work? | Sep 30, 2024

On today’s podcast episode, host Bill Fisher, forecasting writer Ethan Cramer-Flood, and analysts Matteo Ceurvels and Man-Chung Cheung discuss why there are so many different types of advertising bans in different countries, if they work, and the economic costs.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-around-world-what-ads-have-been-banned-different-countries-how-much-do-advertising-bans-work   © 2024 EMARKETER
9/30/202429 minutes, 30 seconds
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The Weekly Listen: Brand Logos You Can Feel, Can Amazon’s New “Shark-Tank”-Style Show Catch On, and More | Sep 27, 2024

On today's podcast episode, we discuss how haptic logos could change the game, if retailer game shows might catch on, whether J. Crew's print catalog reboot is a good idea, Peloton's next move, what folks are actually doing when "working" from home, and more. Tune in to the discussion with host Marcus Johnson, our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/   © 2024 EMARKETER
9/27/202439 minutes, 8 seconds
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The Daily: AI Models That Can “Reason”, The Push to Invent a New AI Device, and The Possibility of “Safe SuperIntelligence” | Sep 26, 2024

On today’s podcast episode, we discuss what to make of former Apple Chief Design Officer Jony Ive working on a new AI device, what an AI model with “reasoning abilities” can actually do, and whether Ilya Sutskever’s new AI startup can create safe superintelligence. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/   © 2024 EMARKETER
9/26/202424 minutes, 31 seconds
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Reimagining Retail: The Unofficial Most Interesting Retailers List (September) | Sep 25, 2024

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of September. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Zak Stambor and Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-september   © 2024 EMARKETER
9/25/202427 minutes, 52 seconds
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The Daily: Very Specific 2024 Predictions (Fall edition) Part 2—Why ByteDance Will Sell TikTok, A Kids Online Safety Law, and a Dish/DirecTV Merger | Sep 24, 2024

In part two of this two-part podcast episode, we discuss why China and ByteDance might blink and sell TikTok to a US company, why a law around children's online safety will get passed, and what will happen if Dish Network and DirecTV merge. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell, and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/   © 2024 EMARKETER
9/24/202419 minutes, 42 seconds
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The Daily: Very Specific 2024 Predictions (Fall Edition) Part 1—Rejecting GenAI, Chrome’s Consent Workflow, and Tubi Ascends | Sep 23, 2024

In part one of this two-part podcast episode, we discuss some medium-term predictions that are too specific to be 100% certain about but could still come true, including: why the sentiment towards GenAI might turn, what to expect from Google’s new consent workflow now that it is not phasing out third-party cookies from Chrome, and why Tubi might be about to leapfrog Hulu, Disney+, and Peacock. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/   © 2024 EMARKETER
9/23/202423 minutes, 37 seconds
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The Weekly Listen: What Happens if TikTok Is (or Isn’t) Banned in the US, What Marketers Get Most Wrong About Consumers, and More | Sep 20, 2024

On today's podcast episode, we discuss what would happen if TikTok is (or isn’t) banned in America, what marketers get most wrong about consumers, will AI smartphones be impactful right out of the gate, will most companies eventually ask employees to be in the office five days a week, the world's favorite drinks, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins.    Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/   © 2024 EMARKETER
9/20/202439 minutes, 12 seconds
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The Daily: Google’s Digital Ad Tech Antitrust Trial—The DoJ’s Case Against Them and The Search Giants Defense | Sep 19, 2024

On today's podcast episode, we discuss what’s going on with Google’s digital advertising technology antitrust trial, the Department of Justice’s (DoJ) case against them, Google’s best defense, and what happens if the DoJ wins. Tune in to the discussion with host Marcus Johnson, senior director of Briefings Jeremy Goldman, and our analyst Evelyn Mitchell-Wolf.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/   © 2024 EMARKETER
9/19/202422 minutes, 10 seconds
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Reimagining Retail: Gen Z’s Path-to-Purchase—What Most Folks Get Wrong About Them and How Social Media Influences In-Store Behavior | Sep 18, 2024

On today's podcast episode, we discuss what people get wrong about Gen Z’s path-to-purchase, their relationship with stores, and how they differ from millennials. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Paola Flores-Marquez.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-gen-z-path-to-purchase-how-social-media-influences-in-store-behavior   © 2024 EMARKETER
9/18/202418 minutes, 31 seconds
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The Daily: How Generations Use Social Media—Gen Z’s Actual Favorite Platform, The One Boomers are Adopting the Fastest, and More | Sep 17, 2024

On today's podcast episode, we discuss the social media platform that actually gets the most attention from Gen Z, why millennials are losing their native social app, the one boomers are adding to their smartphones the fastest, and more. Tune in to the discussion with host Marcus Johnson and our analyst Paola Flores-Marquez.   Reports mentioned in this episode:  https://content-na1.emarketer.com/us-social-media-users-buyers-by-generation-2024?_gl=1*1ud4gda*_gcl_au*MTUyNDU1ODExMi4xNzIxODM1NjA2*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcyNTY0MjAxMS4yMDQuMC4xNzI1NjQyMDExLjYwLjAuMA   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/   © 2024 EMARKETER
9/17/202422 minutes
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The Daily: What to Make of Democratic Countries (Like Brazil) Banning Social Media Apps (Like X) | Sep 16, 2024

On today's podcast episode, we discuss the significance of a democratic country like Brazil banning X, how it will impact the platform in terms of users and ad dollars, and how advertisers in America are viewing the situation. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and analyst Matteo Ceurvels.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-what-make-of-democratic-countries-like-brazil-banning-social-media-apps   © 2024 EMARKETER
9/16/202422 minutes, 32 seconds
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The Weekly Listen: Does Facebook Actually Have a Young Person Problem, the Interactive Ads of the Future, and More | Sep 13, 2024

On today's podcast episode, we discuss whether Facebook actually has a young person problem, what will be the most popular kinds of interactive ads, if Amazon’s ‘Just Walk Out’ cashierless technology has found a new home, can a ‘Spotify for news’ like service work, where Americans are moving too in the country, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://emarketer.com/content/podcast-weekly-listen-facebook-actually-have-young-person-problem-interactive-ads-of-future   © 2024 EMARKETER
9/13/202434 minutes, 16 seconds
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The Daily: How Travel Is Changing—Has It Actually Fully Recovered and How Budget Airlines Are Pivoting | Sep 12, 2024

On today's podcast episode, we discuss the travel stats that sum up how the year has gone, if a full recovery is even on the cards, and what’s next for budget airlines. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, and forecasting analyst Zach Goldner.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-how-travel-changing-has-actually-fully-recovered-how-budget-airlines-pivoting           © 2024 EMARKETER
9/12/202420 minutes, 4 seconds
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Reimagining Retail: Why So Many New Peer-To-Peer Resale Marketplaces Are Being Launched And How They Can Succeed | September 11, 2024

On today's podcast episode, we discuss why many retailers are choosing now to launch peer-to-peer marketplaces, why consumers might choose IKEA’s resale platform versus the already established players like Facebook Marketplace and eBay, and what they need to be successful. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Sarah Marzano. Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-why-so-many-new-peer-to-peer-resale-marketplaces     © 2024 EMARKETER
9/11/202414 minutes, 50 seconds
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The Banking & Payments Show: Financial Media Networks | September 10, 2024

On today’s podcast episode of The Banking & Payments Show, we discuss financial media networks, identifying what they are and why financial institutions are creating them. In the ‘Story by Numbers’ segment, we talk about how different advertisers can migrate to financial media networks based on data assets. In the ‘For Arguments Sake’ segment, we debate if creating successful financial media networks depends on delivering audiences at scale. Listen to the discussion as host Rob Rubin welcomes analysts Maria Elm and David Morris to the show. Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-banking-payments-show-financial-media-networks     © 2024 EMARKETER
9/10/202420 minutes, 15 seconds
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The Daily: Why the California AI Bill Matters So Much, What AI Rules Are Missing, and More | Sep 9, 2024

On today's podcast episode, we discuss whether AI is more like cars or Google search, what's missing from the new AI bill, and what these new rules mean for the rest of the country. Tune into the discussion with host Marcus Johnson, and analysts Jacob Bourne and Grace Harmon   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-why-california-ai-bill-matters-much-what-ai-rules-missing-more       © 2024 EMARKETER
9/9/202422 minutes, 32 seconds
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The Weekly Listen: Why Pavel Durov’s Arrest Spooked Social Media Giants, Swapping Barcodes for QR Ones, and More | Sep 6, 2024

On today's podcast episode, we discuss if big tech executives will soon be held responsible for what happens on their platforms, whether Walmart+ is now a legitimate threat to Amazon Prime, how much swapping out barcodes for QR codes moves the needle, how early is too early for holiday marketing, why dogs tilt their heads, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, and analysts Sarah Marzano and Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://emarketer.com/content/podcast-weekly-listen-why-pavel-durovs-arrest-spooked-social-media-giants-swapping-barcodes-qr-ones   © 2024 EMARKETER
9/6/202435 minutes, 27 seconds
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The Daily: What AI Should (and Shouldn’t) Be Allowed to Do in Healthcare | Sep 5, 2024

On today's podcast episode, we discuss how physicians are thinking about AI, the specific problems in healthcare that AI is trying to solve, and what it should never be used for in the space. Tune in to the discussion with host Marcus Johnson and analyst Rajiv Leventhal.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-what-ai-should-and-shouldnt-allowed-do-healthcare       © 2024 EMARKETER
9/5/202422 minutes, 50 seconds
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Reimagining Retail: What Will Impact This Year’s 2024 Holiday Sales and Why In-store Shopping Will Be a Priority | Sep 4, 2024

On today's podcast episode, we discuss the main factors that will impact this year's holiday sales, why shopping in-stores will be more of a priority, and how last year's mobile commerce tipping point trend will continue. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-what-will-impact-this-year-2024-holiday-sales-why-in-store-shopping   © 2024 EMARKETER  
9/4/202417 minutes, 20 seconds
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The Daily: Why OOH Advertising is Making a Comeback, the Potential of OOH CTV Ads, and More | Sep 3, 2024

On today's podcast episode, we discuss what was behind the impressive first half of the year growth in out-of-home (OOH) advertising, how the medium is different from before the pandemic, the benefits of OOH TV, and what we can expect from the next few years. Tune in to the discussion with host Marcus Johnson and analyst Yory Wurmser.   Reports mentioned in this episode: https://content-na1.emarketer.com/out-of-home-forecast-trends-2024?_gl=1*1f2v2x2*_gcl_au*MTUyNDU1ODExMi4xNzIxODM1NjA2*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcyNDQ0NzE1OC4xODAuMS4xNzI0NDQ3Mjg5LjYwLjAuMA   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-why-ooh-advertising-making-comeback-potential-of-ooh-ctv-ads-more   © 2024 EMARKETER
9/3/202416 minutes, 1 second
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The Weekly Listen: How The New NBA Rights Deal Affects Networks, Viewers and Advertisers, Tapping into Consumer ‘Modes’, and more | Aug 30, 2024

On today's podcast episode, we discuss how the new NBA media rights deal will affect all the different players, the concept of consumer modes, how much Google’s ‘AI Overviews’ will affect publishers, what will happen to X’s user base next year, the state of America’s vacation culture, and more. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://emarketer.com/content/podcast-weekly-listen-new-nba-rights-deal-affects-network-viewers-advertisers-tapping-consumer-modes   © 2024 EMARKETER
8/30/202440 minutes, 59 seconds
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The Daily: The Relationship Between Where People Spend Their Time Media and The Ad Dollars That are Trying to Reach Them | Aug 29, 2024

On today's podcast episode, we discuss where ad dollars outweigh time spent with media, where time outweighs the ad dollars, and where the two are most closely aligned. Tune in to the discussion with host Marcus Johnson and forecasting writer Ethan Cramer-Flood.   Reports mentioned in this episode: https://content-na1.emarketer.com/us-ad-spending-vs-time-spent-2024?_ga=2.126296397.11248924.1723478673-916560001.1689791357&_gl=1*bk8f5h*_gcl_au*MTUyNDU1ODExMi4xNzIxODM1NjA2*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcyMzU1ODEzMS4xNjUuMC4xNzIzNTU4MTMxLjYwLjAuMA   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-relationship-between-where-people-spend-their-time-media-ad-dollars-trying-reach-them   © 2024 EMARKETER
8/29/202417 minutes, 33 seconds
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Reimagining Retail: The Unofficial Most Interesting Retailers List (August) | Aug 28, 2024

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of August. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Blake Droesch and Sarah Marzano, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-august   © 2024 EMARKETER
8/28/202424 minutes, 54 seconds
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The Daily: Why CMOs Tenure is Falling, The Main Ways the Role is Changing, and How GenAI is Helping Them Work | Aug 27, 2024

On today's podcast episode, we discuss the reason why CMOs at top US advertisers are leaving their roles sooner, the main ways the role is changing, and how GenAI is helping them with their jobs. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Kelsey Voss.   Reports mentioned in this episode:  https://content-na1.emarketer.com/how-cmos-successfully-mastering-expanded-role?_gl=1*1bl1rn*_gcl_au*MTUyNDU1ODExMi4xNzIxODM1NjA2*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcyMjYwNTQzMC4xNDcuMS4xNzIyNjA1ODc2LjYwLjAuMA   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/   © 2024 EMARKETER
8/27/202419 minutes, 18 seconds
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Around the World: The Paris Olympics—Broadcast Medalists, Changing Viewing Habits, and Ad Potential for The Next Games | Aug 26, 2024

In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the broadcast winners of the Paris Games, how Olympic viewing habits are changing, and what to keep in mind when advertising during the event.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-around-world-paris-olympics-broadcast-medalists-changing-viewing-habits-ad-potential   © 2024 EMARKETER  
8/26/202429 minutes, 14 seconds
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The Weekly Listen: Venu Sports (the Disney, Fox, and Warner Venture) Gets Blocked, How to Sell Folks on AI, and More | Aug 23, 2024

On today's podcast episode, we discuss what happens next now that sports-focused streaming service Venu Sports has been blocked, how to get customers onboard with your AI-infused products and services, how the streaming bundle is changing, the US considering a breakup of Google to address its search monopoly, the most sort after plane seats, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-venu-sports-the-disney-fox-warner-venture-gets-blocked-how-sell-folks-on-ai   © 2024 EMARKETER
8/23/202437 minutes, 48 seconds
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The Daily: AI—Are Investments Paying Off, How Is It Overrated, and Are We Approaching a Bubble? | Aug 22, 2024

In today's episode, we discuss when big tech's AI investments will pay off, the many ways AI is overrated, and how likely it is that we are heading towards an AI bubble. Tune into the discussion with host Marcus Johnson, and analysts Grace Harmon and Gadjo Sevilla.   Reports mentioned in this episode:  https://content-na1.emarketer.com/earnings-report-ai-driving-big-tech-earnings-fading-fast?_gl=1*170dwjf*_gcl_au*MTUyNDU1ODExMi4xNzIxODM1NjA2*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcyMzM4NTI4MS4xNjAuMC4xNzIzMzg1MjgxLjYwLjAuMA   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-ai-are-investments-paying-off-how-overrated-approaching-bubble   © 2024 EMARKETER
8/22/202419 minutes, 55 seconds
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Reimagining Retail: Why Starbucks is Struggling and How They Can Turn Things Around | Aug 21, 2024

On today's podcast episode, we discuss what Chipotle has that Starbucks is trying to gain, how Starbucks can turn the ship around, and what its struggles tell us about the greater retail world. Listen to the conversation with our analyst Sara Lebow as she hosts analyst Sky Canaves and vice president of content Suzy Davidkhanian.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/   © 2024 EMARKETER
8/21/202418 minutes, 40 seconds
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The Banking & Payments Show: Banks in 2030 | Aug 20, 2024

On today’s podcast episode of The Banking & Payments Show, we do a deep dive into Maria Elm’s EMARKETER report, The Bank in 2030. In the ‘Story by Numbers’ segment, we find out how banks will promote their brands to consumers in the future. We argue nicely in the ‘For Argument’s Sake’ segment about the end of banks as we know it and if it’s true that 90% of consumer-serving banks and credit unions won’t exist by 2030. Listen to the conversation with host, Rob Rubin, and analysts Maria Elm and Tiffani Montez.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-banking-payments-show-banks-2030   © 2024 EMARKETER
8/20/202420 minutes, 35 seconds
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The Daily: The Other Social Media Guys—Where Pinterest is Finding Growth, Snapchat+ Provides a Bright Spot, and More | Aug 19, 2024

On today's podcast episode, we discuss why Pinterest is growing so fast, how Snapchat is able to get more and more folks to pay for its premium service, and why people are spending increasing amounts of time on Reddit. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic. Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-other-social-media-guys-where-pinterest-finding-growth-snapchat-provides-bright-spot   © 2024 EMARKETER  
8/19/202418 minutes, 57 seconds
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The Weekly Listen: The Paris Olympics’ Ads and Viewership Habits, X Sues Advertisers, and More | Aug 16, 2024

On today's podcast episode, we discuss the interesting ways folks watch the Olympics, the best (and not so best) ads from the Games, the impact of X suing advertisers, how much in-store chatbots can move the needle, how to view Disney's streaming profitability milestone, which national park most of America could drive to in a day, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins. Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-paris-olympics-ads-viewership-habits-x-sues-advertisers-more   © 2024 EMARKETER  
8/16/202441 minutes, 41 seconds
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The Daily: What’s Fueling Amazon’s Ad Business, What’s Next For Its Brick-and-Mortar Plan of Action, and More | Aug 15, 2024

On today's podcast episode, we discuss what's driving online store sales for Amazon, its outlook on brick-and-mortar, and how its ad business is continuing to outperform the market. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Rachel Wolff.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-what-fueling-amazon-ad-business-what-next-its-brick-and-mortar-plan-of-action   © 2024 EMARKETER  
8/15/202420 minutes, 10 seconds
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Reimagining Retail: Is 'Just Walk Out' The Future of Payments, and If Not, What Is? | Aug 14, 2024

On today's podcast episode, we discuss if ‘Just Walk Out’ technology will ever catch on at scale, how different generations respond to self-checkout, and what the next iteration of in-store payments will look like. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-just-walk-out-future-of-payments-not-what-is   © 2024 EMARKETER  
8/14/202419 minutes, 1 second
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The Daily: What to make of the Google antitrust ruling, part 2—What this means for Google and which competitor benefits the most | Aug 13, 2024

In part two of this two-part podcast episode on the Google antitrust ruling, we discuss what this decision will actually mean for Google and which competitor is likely to benefit the most from whatever penalties get handed out. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-google-antitrust-ruling-part2-what-this-means-google-which-competitor-benefits-most   © 2024 EMARKETER  
8/13/202417 minutes, 8 seconds
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The Daily: What to Make of the Google Antitrust Ruling, Part 1—Why Google Lost and the Most Likely Penalties | Aug 12, 2024

In part one of this two-part podcast episode on the Google antitrust ruling, we discuss the reasons US district Judge Amit Mehta decided that Google’s search business constitutes an illegal monopoly and what penalties he is likely to dish out at a hearing in September. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:        © 2024 EMARKETER
8/12/202420 minutes
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The Weekly Listen: Making Sense of Consumer Sentiment, Creating AI Versions of Yourself, and More | Aug 9, 2024

On today's podcast episode, we discuss whether consumer sentiment is glass half full or half empty, if the era of one stop grocery shopping is over, how much artificial intelligence can move the creativity needle, whether folks will want to create AI versions of themselves, a huge Olympics milestone, and more. Tune in to the discussion with host Marcus Johnson, analyst Blake Droesch, and vice presidents of content Suzy Davidkhanian and Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-making-sense-of-consumer-sentiment-creating-ai-versions-of-yourself-more   © 2024 EMARKETER  
8/9/202437 minutes, 23 seconds
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The Daily: Explaining Meta’s Sustained Turnaround, The Biggest Threat It Faces Today, and More | Aug 8, 2024

On today's podcast episode, we discuss how Meta has been able to sustainably grow revenue again, whether or not it can actually be “the most used AI assistant in the world by the end of the year”, and what is atop the Meta threats list. Tune in to the discussion with host Marcus Johnson and vice president and analyst Jasmine Enberg.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-explaining-meta-sustained-turnaround-biggest-threat-faces-today-more   © 2024 EMARKETER
8/8/202418 minutes, 30 seconds
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Reimagining Retail: How Back-to-School Is Different from Last Year and The Role Influencers Play in Back-to-School Marketing | Aug 7, 2024

On today's podcast episode, we discuss standout data points from this year’s back-to-school season, creators' role in this shopping period, and what back-to-school is trying to tell us about this year's upcoming holidays. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Zak Stambor.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-how-back-to-school-different-last-year-role-influencers-play-marketing   © 2024 EMARKETER
8/7/202416 minutes, 19 seconds
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The Daily: What Google’s U-Turn on 3rd Party Cookies Means for Marketers, Cookie vs. Cookieless Going Forward, and More | Aug 6, 2024

On today's podcast episode, we discuss how Google might present its third-party cookie opt-in to Chrome users, what cookie and cookieless traffic will look like in the future, and what the next move for marketers should be. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-what-google-uturn-3rd-party-cookies-means-marketers-cookie-vs-cookieless-going-forward   © 2024 EMARKETER
8/6/202420 minutes, 48 seconds
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The Daily: How Kamala Harris’s Embrace of BRAT is Fueling Her Marketing Strategy | Aug 5, 2024

On today's podcast episode, we discuss what "Brat" means, the significance of the vice president of the United States Kamala Harris putting social media front and center of her campaign, if riding the "Brat" wave is replicable, and whether it might backfire. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and vice president of content Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-how-kamala-harris-s-embrace-of-brat-fueling-her-marketing-strategy   © 2024 EMARKETER  
8/5/202420 minutes, 52 seconds
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The Weekly Listen: Will People Start to SearchGPT, a Dynamic Pricing Minefield, and More | Aug 2, 2024

On today's podcast episode, we discuss the likelihood of people using OpenAI's new SearchGPT, how much of a minefield dynamic pricing is, if its better for shoppers to have fewer choices, Harley Davidson waiting for customers to age in to the brand, how Olympic athletes are changing, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian, and analysts Evelyn Mitchell-Wolf, and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-will-people-start-searchgpt-dynamic-pricing-minefield-more   © 2024 EMARKETER
8/2/202437 minutes, 15 seconds
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The Daily: How Google has turned ad growth around, AI’s impact on the search giant, and more | Aug 1, 2024

On today's podcast episode, we discuss what was behind Google performing so well in Q2, why YouTube is doing so well, and ranking the impact of AI at the search giant. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-how-google-has-turned-ad-growth-around-ai-s-impact-on-search-giant-more   © 2024 EMARKETER  
8/1/202418 minutes, 23 seconds
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Reimagining Retail: The Unofficial Most Interesting Retailers List: Back-to-School Edition (July) | Jul 31, 2024

On today's podcast episode, we discuss the unofficial list of the most interesting retailers in July, focusing on back-to-school initiatives for this episode. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Sky Canaves, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-back-to-school-edition-july   © 2024 EMARKETER  
7/31/202429 minutes, 30 seconds
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The Daily: How Spotify Became Profitable, What a “Deluxe” Version Might Look Like, and More | Jul 30, 2024

On today's podcast episode, we discuss how Spotify reached sustained profitability, what a “deluxe” tier might look like, and where the audio streaming giant goes from here. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-how-spotify-became-profitable-what-deluxe-version-might-look-like-more   © 2024 EMARKETER
7/30/202420 minutes, 32 seconds
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Around the World: How sustainable are current subscription services and loyalty programs? | Jul 29, 2024

In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the longevity of subscription services and loyalty programs from both a client and corporate perspective. How many subscriptions can people afford, and how much can companies afford to give away as part of their loyalty programs?   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-around-world-how-sustainable-current-subscription-services-loyalty-programs   © 2024 EMARKETER  
7/29/202427 minutes, 43 seconds
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The Weekly Listen: Google Decides to Keep Cookies, A Spotify for Movies, and More | Jul 26, 2024

On today's podcast episode, we discuss what to make of Google deciding to keep cookies, whether a Spotify for movies service could work, if people will want to have a conversation with their newspaper, if Disney can be as addictive as Netflix, why there are more Olympic teams than countries, and more. Tune in to the discussion with host Marcus Johnson, our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-google-decides-keep-cookies-spotify-movies-more   © 2024 EMARKETER
7/26/202433 minutes, 15 seconds
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The Daily: How Netflix is Holding On To Its Streaming Crown, The Biggest Question for Its Ads Business, and More | Jul 25, 2024

On today's podcast episode, we discuss why Netflix was able to grow subscribers and revenue by such an unexpected amount, the biggest question surrounding its ads business, and the most significant threat facing Netflix at the moment. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-how-netflix-holding-on-its-streaming-crown-biggest-question-its-ads-business-more   © 2024 EMARKETER  
7/25/202420 minutes, 35 seconds
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Reimagining Retail: Prime Day 2024—How Summer Shopping Behavior is Changing and How Marketers Should React | Jul 24, 2024

On today’s episode, we discuss this year’s Prime Day. Was Amazon's ad platform breaking on the day of the big deal, how other retailers’ event-day behavior is changing, and how the shopping holiday is impacting the back-to-school season. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Zak Stambor.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/   © 2024 EMARKETER  
7/24/202420 minutes, 29 seconds
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The Daily: Why Organic Social is Making a Comeback, Why The Ad Market Still Feels Bleak, and More | Jul 23, 2024

On today's podcast episode, we discuss how organic social is having a resurgence, what brands are building communities around, and how brands are embracing ad-free features like the comments section and direct messaging. "In Other News," we talk why the ad market still feels so bleak and what X can do to turn the ship around. Tune in to the discussion with our director of Briefings Jeremy Goldman.   Reports mentioned in this episode:  https://content-na1.emarketer.com/organic-social-strategies-that-work?_ga=2.54073960.1739760313.1717776504-916560001.1689791357&_gl=1*gc3yw8*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcxNzc3NTYyMC41Mi4xLjE3MTc3NzY1MDMuNjAuMC4w*_gcl_au*NTQ5NjY4NjI2LjE3MTQwNTYwMDEuMTMzNTk1NzQ3MC4xNzE3Njg5MTQ5LjE3MTc2ODkxNDg.   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]   For more information visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at [email protected]   For a transcript of this episode click here: https://www.emarketer.com/content/podcast-daily-why-organic-social-making-comeback-why-ad-market-still-feels-bleak   © 2024 EMARKETER
7/23/202420 minutes, 5 seconds
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The Daily: How Our Media Time is Changing—A Bad Milestone for TV, Social Media Time Falls, and More | Jul 22, 2024

On today's podcast episode, we discuss how the time we spend with media is changing—a double milestone for digital and mobile, when time spent watching CTV will catch up with linear TV, and why social media time will fall for the first time ever. Tune in to the discussion with host Marcus Johnson, director of forecasting Oscar Orozco, and forecasting writer Ethan Cramer-Flood.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-how-our-media-time-changing-a-bad-milestone-tv-social-media-time-falls-more   © 2024 EMARKETER
7/22/202420 minutes, 27 seconds
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The Weekly Listen: The Major AI Adoption Issue We're Not Talking About, The Smart Tech That's Missing, and How to Turn X Around | Jul 19, 2024

On today's podcast episode, we discuss the one major hurdle to AI adoption that's not being discussed enough, the smart tech that's missing from your life, how to get X closer to its former glories, if it would be better to have an AI boss than your current human one, a grizzly consequence of global warming, and more. Tune in to the discussion with guest host Bill Fisher, and analysts Evelyn Mitchell-Wolf, Carina Perkins, and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-major-ai-adoption-issue-not-talking-about-smart-tech-missing-how-turn-x-around   © 2024 EMARKETER    
7/19/202433 minutes, 43 seconds
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The Daily: The Future of Streaming | Jul 18, 2024

On today’s podcast episode, we discuss the future of streaming, which streaming service stands out above the rest, how streamers are bringing more sports programming online, and what kind of programming people watch. Listen to the discussion as host Marcus Johnson welcomes analysts Paul Verna and Daniel Konstantinovic to the podcast.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-future-of-streaming   © 2024 EMARKETER  
7/18/202423 minutes, 24 seconds
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Reimagining Retail: The Rise of Commerce Media and Who Should Be Introducing Media Networks

On today’s podcast episode, we discuss the differences between commerce media networks and retail media networks, how financial services and payment companies are leveraging media networks, who has been successful in the space so far, and who we expect to launch a media network in the next year. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Maria Elm.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-rise-of-commerce-media-who-should-introducing-media-networks   © 2024 EMARKETER
7/17/202424 minutes, 38 seconds
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The Banking & Payments Show: Leveraging Finfluencers | Jul 16, 2024

Today’s podcast episode of The Banking & Payments Show examines if the financial services sector should leverage social media influencers. In ‘Story by Numbers,’ we discuss how the majority of users have seen someone reviewing or recommending financial products on social platforms and what this means. In ‘For Argument’s Sake,’ we argue nicely about whether the risks of using finfluencers outweigh the rewards. Listen to the conversation as host, Rob Rubin, welcomes analysts Jasmine Enberg and Lauren Ashcraft to the podcast.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-banking-payments-show-leveraging-finfluencers   © 2024 EMARKETER
7/16/202421 minutes, 23 seconds
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The Daily: Is the AI Train Already Losing Steam, Getting Rid of 'Hallucinations', and Where AI Is Actually Taking Us | Jul 15, 2024

On today's podcast episode, we discuss the reasons that the AI train might already be slowing down, how to get rid of AI 'hallucinations', and where the AI boom is taking us. Tune in to the discussion with host Marcus Johnson and our analysts Jacob Bourne and Yory Wurmser.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-ai-train-already-losing-steam-getting-rid-hallucinations-where-ai-actually-taking-us   © 2024 EMARKETER  
7/15/202418 minutes, 24 seconds
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The Weekly Listen: What's Next for Amazon As It Turns 30, Toys 'R' Us's All-AI Ad, and Why Customer Experience is So Low | Jul 12, 2024

On today's podcast episode, we discuss what Amazon has planned for its thirties, the all-AI ad that sparked a debate about the future of marketing, why customer experience is historically low, the most impactful AR feature in retail, what animal can fly backwards, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-whats-next-amazon-turns-30-toys-r-us-all-ai-ad-customer-experience-low   © 2024 EMARKETER  
7/12/202438 minutes, 44 seconds
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The Daily: Social Media Trends for H2 2024—Faceless Influencers, What Happens to TikTok This Year, and More | Jul 11, 2024

On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including faceless influencers, what will happen to TikTok, and more. Tune in to the discussion with vice president and analyst Jasmine Enberg and director of Briefings Jeremy Goldman.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-social-media-trends-h2-2024-faceless-influencers-what-happens-tiktok-this-year   © 2024 EMARKETER  
7/11/202421 minutes, 46 seconds
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Reimagining Retail: The Role of GenAI In Retail (Beyond Chatbots), Retailer Successes, and Getting Customers on Board | Jul 10, 2024

On today's podcast episode, we discuss examples of generative AI (GenAI) in retail, how to convince consumers to engage with it, and what GenAI is not good for. Join our analyst Sara Lebow as she hosts analyst Yory Wurmser and Beth Ann Kaminkow, CEO of the New York office and global chief commerce officer at VML.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-role-genai-retail-beyond-chatbots-retailer-successes-customers-on-board   © 2024 EMARKETER  
7/10/202424 minutes, 14 seconds
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The Daily: Digital Trends for H2 2024—Beyond AI Replacing People, Venu Sports Getting Delayed, and More | Jul 9, 2024

On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including how AI messaging will change, when Venu Sports will actually launch, and more. Tune in to the discussion with analyst Ross Benes and director of Briefings Jeremy Goldman.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-digital-trends-h2-2024-beyond-ai-replacing-people-venu-sports-getting-delayed   © 2024 EMARKETER  
7/9/202424 minutes, 22 seconds
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The Daily: Advertising and Media Trends for H2 2024—New Types of Bundling, Apple Intelligence's Effect on Apps, and More | Jul 8, 2024

On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including some new flavors of bundling we can expect to see, how Apple's AI offering will impact the app ecosystem, and more. Tune in to the discussion with vice president of content Paul Verna and analyst Yory Wurmser.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-advertising-media-trends-h2-2024-new-types-bundling-apple-intelligence-effect-on-apps   © 2024 EMARKETER
7/8/202421 minutes, 50 seconds
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Reimagining Retail: Pride Month—Brand Wins and Lessons, and What It Means for Other Holidays | Jul 3, 2024

On today's podcast episode, we discuss why it felt as though fewer brands were showing their support for LGBTQ+ folks, what a brands place in Pride (or holidays) is, and which retailers have hit the nail on the head this year. Join our analyst Sara Lebow as she hosts analysts Daniel Konstantinovic and Paola Flores-Marquez.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-pride-month-brand-wins-lessons-what-means-other-holidays   © 2024 EMARKETER
7/3/202421 minutes, 5 seconds
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The Daily: How Gen Z Uses Media, The LGBTQ+ Consumer, and US Hispanics Representation In Ad Budgets | Jul 2, 2024

On today's podcast episode, we discuss what its like to grow up with artificial intelligence, where Gen Z are spending most of their media time, and how best to target these young folks with ads. "In Other News," we talk about the LGBTQ+ consumer and how represented US Hispanic consumers are in ad budgets. Tune in to the discussion with our analyst Paola Flores-Marquez.   Reports mentioned in this episode:  https://content-na1.emarketer.com/gen-z-technology-media-preferences-2024?_gl=1*cs727o*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcxODExODc0NS42MC4xLjE3MTgxMTkxNDAuNjAuMC4w*_gcl_au*NTQ5NjY4NjI2LjE3MTQwNTYwMDEuMTMzMDY5NzQ1LjE3MTgwNDU5OTIuMTcxODA0NjAxMw..&_ga=2.28200628.906461788.1717954156-916560001.1689791357   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-how-gen-z-uses-media-lgbtq-consumer-us-hispanics-representation-ad-budgets   © 2024 EMARKETER  
7/2/202423 minutes, 10 seconds
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The Daily: Examining Nvidia’s Meteoric Rise and Can Mr. Musk's xAI Compete with OpenAI? | Jul 1, 2024

In today's episode, we discuss how Nvidia became the largest company in the world, what might slow them down, and which company is most likely to come for its AI crown. In Other News, we talk about whether Elon Musk's artificial intelligence company xAI can compete with OpenAI. Tune into the discussion with analysts Jacob Bourne and Gadjo Sevilla.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-nvidia-the-largest-company-world-you-may-never-have-heard-of-musk-compete-with-openai   © 2024 EMARKETER  
7/1/202423 minutes, 10 seconds
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The Weekly Listen: To AI or Not To AI, Social Media Warning Labels, and How People Want Ads to Make Them Feel | Jun 28, 2024

On today's podcast episode, we discuss the potential of an anti-AI movement, what the future of social media warning labels looks like, where folks will be searching for things in a few years, the feelings people want ads to conjure up, the US cities with the highest rents, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship owpportunities contact us: [email protected]. For more information visit: https://www.emarketer.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-ai-social-media-warning-labels-how-people-want-ads-make-them-feel   © 2024 EMARKETER   As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.  
6/28/202441 minutes, 13 seconds
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Around the World: How Digital is Having An Ever-Increasing Impact on Elections | Jun 27, 2024

In today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Matteo Ceurvels, and Jasmine Enberg to discuss the pervasive nature of digital in political campaigning. How big is the disinformation problem? And are we in line for an existential AI crisis when it comes to political messaging?   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship owpportunities contact us: [email protected]. For more information visit: https://www.emarketer.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-around-world-how-digital-having-ever-increasing-impact-on-elections   © 2024 EMARKETER   As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
6/27/202429 minutes, 29 seconds
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Reimagining Retail: The Unofficial Most Interesting Retailers List (June) | Jun 26, 2024

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of June. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Becky Schilling and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship owpportunities contact us: [email protected]. For more information visit: https://www.emarketer.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-june   © 2024 EMARKETER   As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
6/26/202427 minutes, 11 seconds
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The Daily: The Power of Full Funnel Activation, a Shifting Path to Purchase, and What's Next for In-Store Retail Media | Jun 25, 2024

On today's podcast episode, we discuss the main ways the shopper journey is evolving, how retail media is shifting to encompass the full funnel, and how in-store retail media can help bring a brand's shopping message to life, particularly during holidays and events. Tune in to the discussion with our analyst Sarah Marzano and Nikhil Sharma, senior director of performance and insights at Roundel.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship owpportunities contact us: [email protected]. For more information visit: https://www.emarketer.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-power-full-funnel-activation-shifting-path-purchase-whats-next-in-store-retail-media   © 2024 EMARKETER   As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
6/25/202429 minutes, 23 seconds
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The Daily: What Kind of Impact Apple Intelligence Will Have, What This Means for OpenAI, and Get Ready for the AI PC | Jun 24, 2024

On today's podcast episode, we discuss what Apple Intelligence promises to help users do, what a partnership with Apple means for OpenAI, and why this might be a bad move for the iPhone maker. "In Other News," we talk about the advent of the AI PC. Tune in to the discussion with our analysts Jacob Bourne and Yory Wurmser.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship owpportunities contact us: [email protected]. For more information visit: https://www.emarketer.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-what-impact-apple-intelligence-will-have-what-this-means-openai-ready-ai-pc   © 2024 EMARKETER   As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
6/24/202422 minutes, 8 seconds
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The Weekly Listen: How News Consumption on Social Media is Different, New Digital Price Tags, and Virtual Store Employees | Jun 21, 2024

On today's podcast episode, we discuss how news on social media is different, if the movies are dead yet, the promise of new digital price tags, IKEA paying virtual employees in its virtual Roblox store, the most visited places in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship owpportunities contact us: [email protected]. For more information visit: https://www.emarketer.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-news-consumption-social-media-different-new-digital-price-tags-virtual-store   © 2024 EMARKETER   As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.  
6/21/202443 minutes, 4 seconds
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The Daily: How Far Have The TV/CTV Scales Tipped and A Shuffle At The Top For the CTV Ad Streamers | Jun 20, 2024

On today's podcast episode, we discuss how much time folks are spending with TVs and CTVs, how many ad dollars are going to both, and which of the streaming platforms will make the most from ads going forward. Tune in to the discussion with our analyst Ross Benes.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship owpportunities contact us: [email protected]. For more information visit: https://www.emarketer.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-how-far-have-tv-ctv-scales-tipped-shuffle-top-ctv-ad-streamers   © 2024 EMARKETER   As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.  
6/20/202417 minutes, 17 seconds
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The Daily: More Very Specific 2024 Predictions (Part 2)—Measuring Retail Media, Starbucks Drones, and Publishers and AI | Jun 18, 2024

In part two of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what happens next when measuring retail media, Starbuck's drone delivery pilot, and how the publisher/AI relationship will play out. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship owpportunities contact us: [email protected]. For more information visit: https://www.emarketer.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-more-very-specific-2024-predictions-part-2-measuring-retail-media-starbucks-drones-ai   © 2024 EMARKETER   As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.  
6/18/202424 minutes, 56 seconds
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The Daily: More Very Specific 2024 Predictions (Part 1)—A Paramount Sale, Nordstrom's Next Move, and NBA TV Rights | Jun 17, 2024

In part one of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what will actually end up happening with Paramount, what Nordstrom will do next to get back on track, and where folks will be watching the NBA over the next 10 years. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship owpportunities contact us: [email protected]. For more information visit: https://www.emarketer.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-more-very-specific-2024-predictions-part1-paramount-sale-nordstrom-next-move-nba-tv   © 2024 EMARKETER   As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
6/17/202424 minutes, 1 second
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The Weekly Listen: The Biggest AI Story No One Is Talking About, YouTube Takes Over the TV, and Personalized Seat-Back Ads | Jun 14, 2024

On today's episode, we discuss the AI conversation that no one is having, how much people watch YouTube on TV, United Airlines showing personalized ads on seat-back screens, the best tasks for smart home robots, the state of working from home, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and vice president Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.emarketer.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-biggest-ai-story-no-one-talking-about-youtube-takes-over-tv-personalized-ads   © 2024 EMARKETER   As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.  
6/14/202436 minutes, 30 seconds
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The Daily: What a TikTok Ban Could Do to Social Search and How AI-Powered Chatbots are Changing How We Look for things | Jun 13, 2024

On today's podcast episode, we discuss how much people are actually searching on social media platforms versus looking elsewhere, what a TikTok ban could do to social search, and how AI-powered chatbots are changing how we look for things. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.   Articles mentioned in this episode:  Social Search Trends 2024   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.emarketer.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-what-tiktok-ban-could-do-social-search-how-ai-powered-chatbots-changing-how-look   © 2024 EMARKETER As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
6/13/202417 minutes, 42 seconds
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Reimagining Retail: Why Retailers Are Launching New Store Formats, Which Ones Have Worked, and Which Ones Have Not | Jun 12, 2024

On today's podcast episode, we discuss the reasons that retailers are launching new store formats, what those layouts look like in the US vs. the UK, which ones are working, and which ones are not. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Zak Stambor.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.emarketer.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-retailers-launching-new-store-formats-which-ones-worked-which-ones-not   © 2024 EMARKETER As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.  
6/12/202417 minutes, 43 seconds
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The Banking & Payments Show: Why Gen Z (and Gen Alpha!) Financial Literacy Matters | Jun 11, 2024

Today’s podcast episode of The Banking & Payments Show discusses why financial literacy is so important in younger generations (Gen Z and Gen Alpha), not only for individuals but also for financial institutions and society. In ‘Headlines,’ we examine Gen Z’s low functional knowledge of personal finances and then shift gears for the ‘In Argument’s Sake’ segment to debate whether improving financial literacy among young people is outdated. Listen to the conversation as host, Rob Rubin, welcomes our analyst Maria Elm and Sumit Arora, Global Head of Consulting at Persistent Systems, to the podcast.   Mentioned in this episode:  https://moneytalkwitht.com/blog/gen-z-financial-literacy/   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.emarketer.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-banking-payments-show-why-gen-z-and-gen-alpha-financial-literacy-matters   © 2024 EMARKETER As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
6/11/202420 minutes, 58 seconds
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The Daily: Ad-Supported vs. Ad-Free Viewers, How Streamers are Driving Revenue, and How TV Consumption Looks in a Few Years | Jun 10, 2024

On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.emarketer.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-ad-supported-vs-ad-free-viewers-how-streamers-driving-revenue-how-tv-consumption-looks   © 2024 EMARKETER As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
6/10/202419 minutes, 35 seconds
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The Weekly Listen: Navigating Google's 'AI Overviews', The Best New Membership Perk, and Does Every Brand Need a Personality? | Jun 7, 2024

On today's podcast episode, we discuss why the Atlantic thinks "Google is playing a dangerous game with AI search", the best new membership perk that retailers should introduce, TV networks strategy to deemphasize age, whether every brand needs a personality, why the Taj Mahal was built, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.emarketer.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-navigating-google-ai-best-new-membership-perk-every-brand-need-personality   © 2024 EMARKETER   As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.  
6/7/202439 minutes, 45 seconds
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The Daily: News and AI Divided—The NYTimes Sues OpenAI, Other Large Publishers Strike Deals, and How This All Shakes Out | Jun 6, 2024

On today's podcast episode, we discuss the argument for the NYTimes suing OpenAI, the argument for other publishers (like Vox, the Associated Press, and others) signing content licensing deals with OpenAI, and how this all shakes out. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.emarketer.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-news-ai-divided-the-nytimes-sues-openai-other-large-publishers-strike-deals   © 2024 EMARKETER As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.  
6/6/202422 minutes, 9 seconds
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Reimagining Retail: Retail Pulse Check—Why Prices Are Still a Hot Topic, How People Derive Value, and Why Things Feel Bad | Jun 5, 2024

On today's podcast episode, we discuss why prices continue to be such a hot topic, how consumers determine what value means to them, and which retailers performance is representative of the broader retail space. Join our analyst Sara Lebow as she hosts senior director of media content Becky Schilling and analyst Zak Stambor.     Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.emarketer.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-retail-pulse-check-why-prices-still-hot-topic-how-people-derive-value   © 2024 EMARKETER As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.  
6/5/202416 minutes, 6 seconds
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The Daily: How GPT-4o Can Help Employees at Work, How GenAI Will Shape Teams, and Will AI Have a Seat on the Board? | Jun 4, 2024

On today's podcast episode, we discuss how GPT-4o can help employees with their jobs, how artificial intelligence will shape organizational change design, and if your new CEO might soon be an AI. Tune in to the discussion with our vice president of GenAI Dan Van Dyke and senior vice president of media, content, and strategy Henry Powderly.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.emarketer.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-how-gpt-4o-help-employees-work-how-genai-will-shape-teams-will-ai-have-seat   © 2024 EMARKETER   As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
6/4/202421 minutes, 46 seconds
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The Daily: How The Way Creators Make Money is Changing, Virtual Influencers, and Who Americans Trust with AI | Jun 3, 2024

On today's podcast episode, we discuss what a TikTok ban could do to the creator economy, if chatbot influencers are the future, and the changing ways creators are making their money. "In Other News," we talk about who Americans trust most (and least) with AI. Tune in to the discussion with our analyst Jasmine Enberg.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-how-way-creators-make-money-changing-virtual-influencers-who-americans-trust-with-ai   © 2024 EMARKETER   As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.  
6/3/202420 minutes, 57 seconds
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The Weekly Listen: Caitlin Clark's Effect on The WNBA, Netflix Now Shows NFL Games, and Is TikTok Already YouTube? | May 31, 2024

On today's podcast episode, we discuss Caitlin Clark's impact on the WNBA, how digital advertisers are acknowledging societies concerns over technology whilst advertising on it, if there is room for two YouTube's (one called TikTok), what to make of the NFL coming to Netflix, the happiest places in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and vice president of content Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-caitlin-clark-effect-on-wnba-netflix-now-shows-nfl-tiktok-already-youtube   © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.  
5/31/202439 minutes, 23 seconds
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The Daily: Measuring Influencer Marketing Efforts, a "People's" Bid to Buy TikTok, and Meta Shuts 'Workplace' | May 30, 2024

On today's podcast episode, we discuss if influencers can actually deliver both upper- and lower-funnel outcomes, the common successes (and mistakes) brands make when blending influencer and affiliate tactics, and how best to align influencer content with a brands message. "In Other News," we talk about Frank McCourt's bid to buy TikTok and what to make of Meta shutting down 'Workplace'. Tune in to the discussion with our analyst Max Willens and Carissa Flinders, the team lead of influencer partnerships for AWIN.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-measuring-influencer-marketing-efforts-people-s-bid-buy-tiktok-meta-shuts-workplace   © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
5/30/202421 minutes, 47 seconds
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Reimagining Retail: The Unofficial Most Interesting Retailers List (May) | May 29, 2024

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of May. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Sky Canaves and Zak Stambor, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-may   © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
5/29/202425 minutes, 53 seconds
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Around the World: How Regulators Are Forcing Social Media Platforms to Think of The Kids | May 28, 2024

In today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Paola Florez-Marquez, and Minda Smiley to discuss the role that social media platforms are being asked to play in protecting children online. Is regulation, and subsequent heavy fines, about to force them to get more serious about this?   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-around-world-how-regulators-forcing-social-media-platforms-think-of-kids   © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.  
5/28/202427 minutes, 35 seconds
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The Weekly Listen: Google is Redesigning How We Search, Who Will Be America's Largest Retailer, and AR Billboards | May 24, 2024

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-google-redesigning-how-search-who-america-largest-retailer-ar-billboards   © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.  
5/24/202439 minutes, 55 seconds
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The Daily: OpenAI's GPT-4o—What Can It Do, Why Its Safety Team Lead Stepped Down, and Is This The Next Smartphone Evolution? | May 23, 2024

On today's podcast episode, we discuss the capabilities (good and bad) of OpenAI's new GPT-4o, what the disbanding of the companies "superalignment" team means, and whether we're witnessing the birth of the next super app. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-openai-gpt4o-what-why-safety-team-lead-stepped-down-next-smartphone-evolution   © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
5/23/202420 minutes, 55 seconds
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Reimagining Retail: Why DTC is Working for Some and Not for Others and What Is Its Second Act | May 22, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss who's having the most success in the DTC world, whether flip flopping so many times has harmed Nike, and how the cookie deprecation effect has impacted DTC. Then, in the second half, we talk about three strategies for what we’re calling the digitally native vertical brand or DNVB's second act. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Arielle Feger.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-why-dtc-working-some-not-others-what-its-second-act   © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
5/22/202419 minutes, 21 seconds
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The Daily: Disney Leads TV Usage, a Partnership Between Walmart and The House of Mouse, and How Many is Too Many Bundles? | May 21, 2024

On today's podcast episode, we discuss the media companies with the highest TV usage, how ESPN is being maneuvered, how multiple new streaming bundles will change the game, and a tie up between Walmart and Disney for enhanced targeting and measurement across streaming. Tune in to the discussion with our vice president of content Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-disney-leads-tv-usage-partnership-between-walmart-house-of-mouse-how-many-too-many   © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.  
5/21/202420 minutes, 28 seconds
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The Daily: LinkedIn Is Well Into Its Second Act, Marketers TikTok Ban Preparations, and Coin App or TikTok Notes? | May 20, 2024

On today's podcast episode, we discuss the main ways that LinkedIn has changed, whether TikTok can steal significant Gen Z market share from them, and whether daily games is the right fit for the employment-focused social media platform. "In Other News," we talk about how marketers are preparing themselves for a potential TikTok ban and which of TikTok's new initiatives has the most potential. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.     Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-linkedin-well-its-second-act-marketers-tiktok-ban-preparations-coin-app-tiktok   © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
5/20/202420 minutes, 38 seconds
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The Weekly Listen: The Biggest Question Facing TV, Apple's Ad Backlash, A Tactile Internet, and Video Ads Inside Roblox | May 17, 2024

On today's podcast episode, we discuss the most substantial question facing TV at the moment, the right way to advertise AI's advantages, how haptics could change how we use the internet, whether advertising can find a home inside of games, which countries drive, cycle and take public transport the most, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-biggest-question-facing-tv-apple-ad-backlash-internet-video-ads-inside-roblox   © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
5/17/202438 minutes, 1 second
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The Daily: Reevaluating This Years Ad Spend Picture, Amazon's Shoppable Video Ad Options, and How Many Folks Block Ads? | May 16, 2024

On today's podcast episode, we discuss whether we can believe an improved economic outlook, why the US ad market is experiencing such a sustained period of growth, and whether it can last. "In Other News," we talk about which of Amazon's three new shoppable video ad formats is most interesting and how many Americans have an ad blocker (and a surprising reason why). Tune in to the discussion with our analyst Yory Wurmser.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-reevaluating-this-years-ad-spend-picture-amazon-shoppable-video-ad-options   © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.  
5/16/202418 minutes, 15 seconds
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Reimagining Retail: How Retail Media Networks Are Using Non-Endemic Ads to Keep Growing and What The Risks Are | May 15, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what's fueling the non-endemic retail media fire, how to do non-endemic advertising the wrong way, and how success is measured. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Sarah Marzano.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-how-retail-media-networks-using-non-endemic-ads-keep-growing-what-risks   © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
5/15/202416 minutes, 31 seconds
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The Banking & Payments Show: The Role of ATM’s In Retail Media | May 14, 2024

Listen to today’s podcast episode of The Banking & Payments Show to hear an exciting discussion about retail media and the future role ATM’s will play in it. In a very engaging ‘Headlines’ segment, we inspect an article from The Financial Brand about the Chase Media Solutions platform. Learn all about how this platform enables advertisers to target Chase customers based on their purchase history and deliver ads on Chase’s digital platforms. In the ‘Story by Numbers’ segment, we investigate why ATM networks continue to grow despite the modern world enabling different ways to buy items without cash. Join the conversation as host, Rob Rubin, welcomes expert analysis from Stuart Mackinnon, COO of NCR Atleos.   Resources mentioned in today's episode:  https://thefinancialbrand.com/news/bank-marketing/digital-marketing-banking/chase-turns-first-party-data-third-party-cookies-crumble-176862/   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.  
5/14/202419 minutes, 38 seconds
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The Daily: Can Snapchat Be "Less Social Media", How It Turned Revenue Around, and What Snapchat+ Is Doing for The Company | May 13, 2024

On today's podcast episode, we discuss whether Snapchat's “Less social media. More Snapchat” is working, how concerned folks should be about its slowing user growth, and what to make of its revenue turnaround. Tune in to the discussion with our analyst Minda Smiley.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.  
5/13/202419 minutes, 50 seconds
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The Weekly Listen: How Bad is "Serial Churning", New Sports Tournaments, and Can Perplexity's "Search Engine" Threaten Google? | May 10, 2024

On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:    © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.  
5/10/202437 minutes, 49 seconds
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The Daily: How Amazon Is Able to Sell More Things (and Ads) and Is Delivery Speed Still Paramount for Online Shoppers? | May 9, 2024

On today's podcast episode, we discuss how Amazon was able to sell even more things online, how their ad business is getting on, and whether the retail giant is right to keep focusing so much on delivery speed. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.  
5/9/202419 minutes, 13 seconds
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Reimagining Retail: Why Restaurants Face Another Year of Uncertainty and The Loyalty Programs Keeping Some Ahead of the Pack | May 8, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss why the restaurant industry is facing another year of uncertainty and how restaurants are boosting loyalty. Then, for "Pop-Up Rankings," we rank the top restaurant loyalty programs. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and senior director of media content Becky Schilling.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.  
5/8/202420 minutes, 27 seconds
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The Daily: Why Meta Might Be a Dark Horse in GenAI, How AI Might Backfire, and How Advertisers View Threads | May 7, 2024

On today's podcast episode, we discuss how Meta could take the GenAI space by storm, the likelihood that rapid AI development and deployment backfires, and how advertisers are viewing Threads as it approaches its first birthday. Tune in to the discussion with our analyst Jasmine Enberg.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-why-meta-might-dark-horse-genai-how-ai-might-backfire-how-advertisers-view-threads   © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
5/7/202419 minutes, 44 seconds
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The Daily: Google Search in the Face of AI, Delaying Cookies Again, and What Stands Out About YouTube | May 6, 2024

On today's podcast episode, we discuss what to make of Google delaying the deprecation of third-party cookies (again), what was behind its most recent ad revenue growth, if it can defend its search business from a wave of AI, and what stands out about YouTube's recent performance. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.  
5/6/202419 minutes, 53 seconds
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The Weekly Listen: Is GenAI Looking For a Problem to Solve, Will Ads In Cabs Accelerate, and How Fast Do People Need Things? | May 3, 2024

On today's podcast episode, we discuss whether GenAI is just a solution in search of a problem to fix, how the video streaming world has shifted already this year, how significant of an ad battleground the back seat of a cab can be, how fast people need things delivered, what the most popular pets in America are, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-weekly-listen-genai-looking-problem-solve-ads-cabs-accelerate-how-fast-people-need-things   © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.  
5/3/202439 minutes, 49 seconds
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The Daily: Are Spotify's Money Losing Days Behind It, How Much Would You Pay for Music, and Can 'Music Pro' Move the Needle? | May 2, 2024

On today's podcast episode, we discuss why fewer folks are signing up to Spotify, whether breaking out an audiobook-only tier makes sense, and how much a speculative 'Music Pro' can move the needle. Tune in to the discussion with our analyst Ross Benes.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-spotify-money-losing-days-behind-how-much-would-you-pay-music-pro-move-needle   © 2024 EMARKETER   Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.  
5/2/202418 minutes, 49 seconds
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Reimagining Retail: How Luxury Can Get Folks to Love Them More and Heritage Brands That are Cool Again | May 1, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three heritage brands that have found a way to become cool again. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.  
5/1/202419 minutes, 50 seconds
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The Daily: How Retail Media Unlocks Brand Building and Whether There Are Enough Retail Media Dollars To Go Around | Apr 30, 2024

On today's podcast episode, we discuss how retail media is meeting the demand for full funnel campaigns, what folks are building to help with measurement, and how in-store audio can upgrade the experience. "In Other News," we talk about whether there is enough money to go around in retail media and why performance marketers are shifting their priorities to brand building. Tune in to the discussion with our analyst Sarah Marzano and Ryan Mayward, SVP of retail sales at Walmart Connect.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.  
4/30/202423 minutes, 17 seconds
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Around the World: What Amazon’s “Just Walk Out” Rollback Tells Us About The Future of The In-Store Experience | Apr 29, 2024

In today’s episode, host Bill Fisher is joined by researcher Man-Chung Cheung and analysts Sarah Marzano and Carina Perkins to discuss the in-store retail experience. What’s next for Amazon’s Just Walk Out technology, what lessons can be learned from Asia-Pacific, and how is Tesco helping marketers get in on the in-store act?   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.  
4/29/202427 minutes, 36 seconds
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The Weekly Listen: The TikTok Ban Gets Signed Into Law, Is AI Ready to Change Search, and Social Commerce's Ceiling | Apr 26, 2024

On today's podcast episode, we discuss what happens now that the TikTok ban bill has been signed into law, whether AI is ready to significantly change search, the likelihood that Threads ads will be a hit, what social commerce's ceiling will be, the WNBA and the sports gender pay gap, and more. Tune into the discussion with analysts Jasmine Enberg, Minda Smiley, and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-tiktok-ban-gets-signed-law-ai-ready-change-search-social-commerce   © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.  
4/26/202435 minutes, 25 seconds
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The Daily: How Netflix Surprised Folks, How Much Advertising Will Move the Needle, and What its "Next Act" Will Be | Apr 25, 2024

On today's podcast episode, we discuss why more people just signed up to Netflix than expected, how much of their revenue will come from ads, and what its "Next Act" will be. Tune in to the discussion with our analyst Daniel Konstantinovic.   Reports mentioned in this episode:  https://www.emarketer.com/products/briefings/     Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-how-netflix-surprised-folks-how-much-advertising-will-move-needle-next-act   © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
4/25/202420 minutes, 17 seconds
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Reimagining Retail: The Unofficial Most Interesting Retailers List (April) | Apr 24, 2024

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of April. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.     Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-april   © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.  
4/24/202428 minutes, 23 seconds
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The Daily: GenAI's Economic Impact, Part 2—The Effect on Jobs, Apple's GenAI Strategy and AI's Measurement Problem | Apr 23, 2024

On today's podcast episode, we discuss how concerned we should be about AI-driven mass unemployment, how ad industry jobs will change, and the ways in which AI will affect a persons workday. "In Other News," we talk about what to make of Apple's AI strategy and the AI measurement problem. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-genai-economic-impact-part-2-effect-jobs-apple-genai-strategy-ai-measurement-problem   © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.  
4/23/202422 minutes, 21 seconds
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The Daily: GenAI's Economic Impact, Part 1—The Economy, Amazon's AI Investments and ChatGPT in The Physical World | Apr 22, 2024

On today's podcast episode, we discuss what happens when GenAI hits the turbo button on economic growth, the next major shift AI is going to create, and the biggest concerns regarding an AI-powered injection of this magnitude. "In Other News," we talk about why Amazon is pouring more money into AI company Anthropic and what happens when ChatGPT steps into the physical world. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.  
4/22/202422 minutes, 2 seconds
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The Weekly Listen: What Replaces "Just Walk Out" as The Future of Retail, The Atlantic's Come Back, and Igniting TV Shopping | Apr 19, 2024

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.     Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-what-replaces-just-walk-out-future-of-retail-atlantic-come-back-igniting-tv   © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.  
4/19/202439 minutes, 58 seconds
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The Daily: How to Make Your Brand the Right Amount of Safe, Vertical Video Ads for TV, and Hulu Content on Disney+ | Apr 18, 2024

On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing vertical video ads for TVs can work and what Hulu adding its content to Disney+ means for the streaming universe. Tune in to the discussion with our vice president of content Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-how-make-your-brand-right-amount-of-safe-vertical-video-ads-tv-hulu-content-on-disney   © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.  
4/18/202417 minutes, 2 seconds
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Reimagining Retail: How to Reduce Friction at the Point of Sale and Predictions for the Future of Retail Payments | Apr 17, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the main friction points at the point of sale and potential sticking points to adopting easier payment systems. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of retail payments. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.  
4/17/202424 minutes, 37 seconds
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The Daily: GenAI and Healthcare, Part 2—How Physicians Are Using GenAI for Patient Care and a 'DIY Health Clinic-in-a-Box' | Apr 16, 2024

On today's podcast episode (part 2), we discuss how doctors are using GenAI to deliver healthcare, how patients feel about it, and why you may climb into a large AI-driven box for your next primary care visit. Tune in to the discussion with our analyst Rajiv Leventhal.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
4/16/202421 minutes, 8 seconds
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The Daily: GenAI and Healthcare, Part 1—How Consumers Are Using GenAI to Look Up Health Information and How Physicians Feel | Apr 15, 2024

On today's podcast episode (part 1), we discuss why consumers are using GenAI to look up health information, how physicians feel about it, and how this stacks up against other health-related internet searches. Tune in to the discussion with our analyst Rajiv Leventhal.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
4/15/202416 minutes, 59 seconds
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The Weekly Listen: Caitlin Clark's Effect on March Madness, a Women's Sports Revolution, and Who Will Rule the New Pay TV World? | Apr 12, 2024

On today's podcast episode, we discuss the takeaway's from this years March Madness NCAA basketball tournaments, what's most fueling a revolution in women's sports, who will rule the new pay TV world by 2026, the likelihood that sports betting faces a reckoning in the next 12-months, the best-selling cars in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:        © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.  
4/12/202441 minutes, 22 seconds
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The Daily: How Marketers Are Using GenAI, Where We Pay Most Attention to Social Media Ads, and Chase's Retail Media Network | Apr 11, 2024

On today's podcast episode, we discuss how marketers are using GenAI, how its affecting media plans, and whether GenAI’s usefulness for advertisers will be similar to the calculator’s effect on mathematicians. "In Other News," we talk about which platforms users are paying most attention to social media ads on and Chase bank using spending data to help advertisers target folks. Tune in to the discussion with our analysts Max Willens.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
4/11/202419 minutes, 26 seconds
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Reimagining Retail: The Beauty Path to Purchase and How Social Media Trends Have Influenced Beauty Products and Marketing | Apr 10, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the role of the store for the beauty space, Walmart's involvement in this product category, and how TikTok is changing things. Then, for "Pop-Up Rankings," we rank the top three social media trends that have influenced beauty products and how they're marketed. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-beauty-path-purchase-how-social-media-trends-have-influenced-beauty   © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.  
4/10/202423 minutes, 43 seconds
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The Banking & Payments Show: The Crypto Renaissance | Apr 9, 2024

Join industry experts on Behind the Numbers: The Banking & Payments Show as we take a compelling deep dive into the world of cryptocurrencies. Explore the market's rebound, analyze EMARKETER’s predictions, and unravel the dynamics behind the soaring values. This episode brings to light the phenomenal recovery of Bitcoin, reaching an unprecedented $69,000 peak, bouncing back from 2022's dramatic downturn. Delve into the critical factors propelling cryptocurrencies to new heights and the significant role of 'halving' in sustaining this momentum. In our engaging 'Headlines' feature, we dissect the factors contributing to the resurgence of crypto values, examining the critical elements that influence market highs. The 'For Argument’s Sake' segment ignites a thought-provoking debate on the practical uses of cryptocurrencies, with a spotlight on Bitcoin. Expert analysts, Grace Broadbent, and Tyler Van Dyke, join host, Rob Rubin, to offer their insights into the currency's real-world applications.     Key Insights:     - Cryptocurrencies are witnessing a remarkable revival, with Bitcoin leading the charge by hitting an all-time high.     - Market analysts and enthusiasts are keenly observing the impact of 'halving' events on cryptocurrency values.     - A detailed analysis of the utility and real-world application of cryptocurrencies fuels a spirited debate, underlining the digital currency's role in the current financial landscape.     Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-banking-payments-show-crypto-renaissance   © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.  
4/9/202417 minutes, 5 seconds
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The Daily: How Hispanic Americans Use Media Differently, Who Uses Social Media the Most, and How Kids Use the Internet | Apr 8, 2024

On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.   Reports mentioned in this episode: https://content-na1.emarketer.com/us-hispanic-consumer-media-habits-2024     Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-how-hispanic-americans-use-media-differently-who-uses-social-media-how-kids-internet   © 2024 EMARKETER     Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.    
4/8/202422 minutes, 41 seconds
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The Weekly Listen: Should Teens Need Permission to Access Social Media, Spotify's Video Moves, and The Path for Ride-Hailing | Apr 5, 2024

On today's podcast episode, we discuss whether teens will need permission to access social media, if companies saying goodbye to the CMO role is a good move, Spotify's video plans, the path for ride-hailing firms, better ways to measure progress, and more. Tune in to the discussion with our analysts Ross Benes, Carina Perkins, and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-should-teens-need-permission-access-social-media-spotify-video-ride-hailing   © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.  
4/5/202439 minutes, 48 seconds
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The Daily: The Most Interesting Ways We Wre Changing How We Spend Time with Media—a TV Surprise, TikTok Content, and More | Apr 3, 2024

On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco.   Report mentioned in this episode:  https://content-na1.emarketer.com/us-time-spent-with-media-forecast-2024   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-most-interesting-ways-changing-how-spend-time-with-media-a-tv-surprise-tiktok-content   © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.  
4/4/202423 minutes, 9 seconds
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Reimagining Retail: Where In-Store Retail Media is Headed and Activations That Are Moving The Needle | Apr 3, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three activations in retail media. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Sarah Marzano.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-where-in-store-retail-media-headed-activations-that-moving-needle   © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
4/3/202422 minutes, 24 seconds
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The Daily: Publishers Future, Part 2—What's Next for Publishing, AI Disclosure and Spotify's Video Learning | Apr 2, 2024

On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-publishers-future-part-2-what-s-next-publishing-ai-disclosure-spotify-s-video-learning   © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.  
4/2/202421 minutes, 19 seconds
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The Daily: Publishers Future, Part 1—What To Do About the GenAI Issue, BeReal's Next Move, and X Pivots to CTV | Apr 1, 2024

On today's podcast episode (part 1), we discuss what publishers can do about GenAI that summarizes answers, how to strike the right ad load balance, and who has the best 'what-to-do-about-social-media' strategy. "In Other News," we talk about what social app BeReal's next move will be and why X (formerly Twitter) is pivoting to CTV. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-publishers-future-part-1-what-do-about-genai-issue-then-bereal-next-move-x-pivots-ctv   © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.  
4/1/202420 minutes, 53 seconds
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The Weekly Listen: Is Apple Too Big, Can Aldi Be the Next Walmart, and Is Drone Delivery About to Get Real? | Mar 29, 2024

On today's podcast episode, we discuss how the Apple monopoly trial could change the smartphone market, whether Aldi can take on Walmart, if gambling ads will get banned, the impact of Amazon's "Big Spring Sale," how seriously we should be taking drone delivery, where the happiest people in the world live, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-apple-too-big-aldi-next-walmart-drone-delivery-about-real   © 2024 EMARKETER Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
3/29/202442 minutes, 54 seconds
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Around the World: New Rules on Digital Antitrust, Competition, and User Protection | Mar 28, 2024

On today’s podcast episode, host Bill Fisher is joined by our analysts Paul Briggs, Evelyn Mitchell-Wolf, and Carina Perkins to discuss the implications of new digital legislations that recently came into force in the EU. Could they be a template for tighter digital laws elsewhere in the world?   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER   Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.  
3/28/202430 minutes, 13 seconds
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Reimagining Retail: The Unofficial Most Interesting Retailers List (March) | Mar 27, 2024

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of March. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Becky Schilling and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Zak Stambor, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.    Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER
3/27/202427 minutes, 3 seconds
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The Daily: A New TikTok Ban, Part 2—What a TikTok-Less America Looks Like, Who Might Buy Them, and Marketers Considerations | Mar 26, 2024N

On today's podcast episode (part 2), we discuss what America looks like without TikTok, who would be most likely to buy the short-video app, and what marketers should be thinking about to plan for the future. Tune in to the discussion with our analysts Minda Smiley and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER   Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.  
3/26/202420 minutes, 23 seconds
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The Daily: A New TikTok Ban, Part 1—What's Going On, Do American's Want One, and The Likelihood of a Ban Happening | Mar 25, 2024

On today's podcast episode (part 1), we discuss the details of what's going on with a potential TikTok ban, how grave of a threat TikTok might be, whether Americans actually want a ban, and the likelihood of TikTok getting banned this time around (out of 10). Tune in to the discussion with our analysts Minda Smiley and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER   Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.  
3/25/202419 minutes, 57 seconds
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The Weekly Listen: Why Awards Shows Are Actually a Huge Deal, Netflix's Sports Play, and Can "News" Survive Online? | Mar 22, 2024

On today's podcast episode, we discuss what the 2024 Oscars taught us about the future of awards shows, whether its time to give up on email, how Netflix's sports strategy will play out, if the idea of "news" can survive online, how the money in the world is shared between us, and more. Tune in to the discussion with our analyst Bill Fisher, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER   Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.  
3/22/202436 minutes, 30 seconds
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The Daily: What Does Watching TV Mean Anymore, Live is the New Streaming, and The Real Reason Walmart Bought Vizio | Mar 21, 2024

On today's podcast episode, we discuss what TV even is anymore, how the redefining of TV is reshaping marketers' approach, and why not all data is created equal. "In Other News," we talk about why live TV is the new streaming and the real reason Walmart bought TV-maker Vizio. Tune in to the discussion with our analyst Ross Benes and Alison Gensheimer, head of Nielsen marketing.     Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER   Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.  
3/21/202422 minutes, 5 seconds
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Reimagining Retail: The Most—and Least—Important Takeaways From Shoptalk 2024 | Mar 20, 2024

On today's podcast episode, we're at Shoptalk 2024 discussing the main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join our analyst Sara Lebow as she hosts chief content officer Zia Daniell Wigder and analyst Jasmine Enberg, who were both at this year's conference.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER  
3/20/202420 minutes, 5 seconds
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The Daily: Is Copyright GenAI's Kryptonite, How 'Fair Use' Comes Into Play, and What Happens to the Creative Arts? | Mar 19, 2024

On today's podcast episode, we discuss how copyright lawsuits could down OpenAI (or the whole industry), whether publishers will land on The New York Times side of the generative AI (genAI) copyright debate or on the Axel Springer and Associated Press side, and how copyright will impact the creative arts. Tune in to the discussion with our analysts Evelyn Mitchell-Wolf and Yory Wurmser.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER   Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.  
3/19/202419 minutes, 45 seconds
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The Daily: Young People's Internet Habits, 20-Somethings Saying 'No' to TikTok, and Will a New TikTok Ban Pass? | Mar 18, 2024

On today's podcast episode, we discuss how young Gen Zers differ from older Gen Zers, the numbers that tell the story of teens' social media use, and how teens and parents approach screen time. "In Other News," we talk about whether 20-somethings saying "no" to TikTok is a big deal and whether a new push to ban TikTok is for real this time. Tune in to the discussion with our analysts Jasmine Enberg and Paola Flores-Marquez.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.  
3/18/202423 minutes, 34 seconds
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The Weekly Listen: How Finding Products Online Could Evolve, Ads Coming to Chatbots, and Target's New Paid Membership | Mar 15, 2024

On today's podcast episode, we discuss what finding products online will look like in 2025, if Target's new membership program can stack up against Amazon Prime and Walmart+, how ads on chatbots will change advertising, how to make stores more fun places to shop, what the world's first "ketchup insurance" offers, how Americans use dating apps, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Evelyn Mitchell-Wolf and Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER   Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.  
3/15/202443 minutes, 10 seconds
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The Daily: Where Folks Spend Their TV Money, the US Ad Market's Start to The Year, and The WWE Puts Ads Front and Center | Mar 14, 2024

On today's podcast episode, we discuss how all the different TV terms fit together, to what degree subscription revenues are moving from pay TV to streaming, who's winning the "digital pay TV" race, and how the new sports streaming service from Fox, ESPN, and Warner Bros. Discovery could change everything. "In Other News," we talk about what a new sponsor logo placement from the WWE will look like and how the US ad market is getting on to start the year. Tune in to the discussion with our analyst Ross Benes.   Reports mentioned in this episode:  https://content-na1.emarketer.com/digital-video-forecast-trends-q1-2024?_gl=1*xjsuui*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcwOTU5MzkwNi40LjEuMTcwOTU5NTY1Mi41NS4wLjA.*_gcl_au*MTQ4MTIyODY4LjE3MDUwNzQyNzIuMTk0Mzk0NzY3My4xNzA5NTc4MTQ4LjE3MDk1NzgzMzM   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-where-folks-spend-their-tv-money-us-ad-market-s-start-year-wwe-puts-ads-front-center   © 2024 EMARKETER   Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.  
3/14/202421 minutes, 1 second
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Reimagining Retail: Walmart—The Purchase of Vizio, Why It Needs More Stores, and What The Retail Giant Will Do Next | Mar 13, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss Walmart's purchase of Vizio, its brick-and-mortar strategy, and whether they can attract more upper income shoppers. Then, in a mini "Shark Tank"-style segment, we predict what the next big move for Walmart will be. Join our analyst Sara Lebow as she hosts senior director of media content Becky Schilling and analyst Zak Stambor.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER  
3/13/202420 minutes, 54 seconds
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The Daily: How the EU's AI Act Is—and Isn't—Informing US Legislation, The Era of BadGPTs, and a BNPL Credit Card | Mar 12, 2024

On today's podcast episode, we discuss the most important parts of the EU's new AI Act, what's missing, and how these rules could shape US regulation. "In Other News," we talk about what nefarious GPTs can get up to and a card-linked buy now, pay later (BNPL) offering. Tune in to the discussion with our analysts Carina Perkins and Yory Wurmser.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER   Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.  
3/12/202421 minutes, 32 seconds
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The Daily: What Will TikTok Turn Into Next, Threads vs. X, and Snap Distancing Itself from Social Media | Mar 11, 2024

On today's podcast episode, we discuss why TikTok might not actually be a social media platform, how much young people use it to search for things, and whether TikTok Shop is ruining TikTok. "In Other News," we talk about the battle between Threads and X (formerly Twitter), as well as whether Snap distancing itself from social media will work and start a trend. Tune in to the discussion with our analyst Jasmine Enberg and director of Briefings Jeremy Goldman.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 EMARKETER   Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
3/11/202421 minutes, 43 seconds
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The Weekly Listen: What Went Wrong With Online Ads, Is The Streaming Boom Over, and How the First Amendment Applies to Social Media | Mar 8, 2024

On today's podcast episode, we discuss what the hell happened—and is happening—to online ads, whether the video streaming boom is officially over, the next big wearable category, what happens when the First Amendment collides with social media, what the world would look like if there were only 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Blake Droesch.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-weekly-listen-what-went-wrong-with-online-ads-streaming-boom-over-how-first-amendment-apply   © 2024 EMARKETER   Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.  
3/8/202439 minutes, 19 seconds
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The Daily: Disney's Next Moves, Where Roku Stands, and What YouTube Premium Has Proven | Mar 7, 2024

On today's podcast episode, we discuss how the upcoming giant sports streaming service from Fox, Warner Bros. Discovery, and ESPN benefits The Walt Disney Co.; what will happen when Hulu and Disney+ combine; and why Disney is now choosing to invest so much in Epic Games. "In Other News," we talk about what to make of Roku's current market position and what YouTube Premium has taught us about ad-free video. Tune in to the discussion with our analyst Ross Benes.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-disneys-next-moves-where-roku-stands-what-youtube-premium-has-proven   © 2024 EMARKETER   Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.  
3/7/202418 minutes, 15 seconds
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Reimagining Retail: How the $100 Billion Resale Market is Evolving and What Retailers Should Be Thinking About | Mar 6, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the resale market is evolving, why some retailers work with a third party instead of developing their own charitable programs, and the role of digital marketplaces in resale. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and Nancy Youssef, chief global business development officer of Soles4Souls.   The 2024 CommerceNext Growth Show   https://commercenext.com/conference?utm_source=InsiderIntelligence&utm_medium=podcast     Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-reimagining-retail-how-100-billion-resale-market-evolving-what-retailers-should-think-about   © 2024 EMARKETER   
3/6/202421 minutes, 55 seconds
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The Daily: What Happens When You Merge Humans with AI Chips, ChatGPT Gets a Memory, and Gemini's Rough Start | Mar 5, 2024

On today's podcast episode, we discuss what happened when the first human ever received a brain implant from Neuralink, the other potential benefits of this technology outside of helping people with paralysis, and what the ultimate goal of Neuralink actually is. "In Other News," we talk about what happens now that ChatGPT has a memory and what to make of Gemini's rough start. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.     Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-what-happens-you-merge-humans-with-ai-chips-chatgpt-gets-memory-geminis-rough-start   © 2024 Insider Intelligence    Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.  
3/5/202421 minutes, 37 seconds
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The Daily: What's Behind The Upswing in Social Ad Spending, Can X Claw Back Some Share, and NYC Sues The Social Giants | Mar 4, 2024

On today's podcast episode, we discuss what's fueling the social ad spending upswing and what to watch from each of the major social platforms. "In Other News," we talk about advertisers' level of caution in returning to X (formerly Twitter) and why New York City is suing the social media giants. Tune in to the discussion with our analysts Minda Smiley and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-whats-behind-upswing-social-ad-spending-x-claw-back-some-share-nyc-sues-social-giants   © 2024 Insider Intelligence    Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
3/4/202421 minutes, 9 seconds
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The Weekly Listen: The End of Search as We Know It, The Purpose of GenAI, and Ikea's Plans to Save the Mall | Mar 1, 2024

On today's podcast episode, we discuss what comes after the end of search as we know it, what generative AI (genAI) is best at today, who the right partner for Paramount+ is, what Ikea's plans to save the mall entail, the most popular alcoholic drinks in the US, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.     Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 Insider Intelligence    Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.  
3/1/202443 minutes, 49 seconds
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The Daily: Young People's Evolving Relationship with Social Media and How Usage is at a Crossroads | Feb 29, 2024

On today's podcast episode, we discuss in what instances Gen Zers prefer TikTok over Instagram, Snapchat's relevance for young folks, and how much we anticipate young people will soon pull back from social media. Tune in to the discussion with our analyst Minda Smiley.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-young-peoples-evolving-relationship-with-social-media-how-usage-crossroads   © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.  
2/29/202422 minutes, 7 seconds
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Reimagining Retail: The Unofficial Most Interesting Retailers List (February) | Feb 28, 2024

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of February. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Sky Canaves and Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 Insider Intelligence     
2/28/202429 minutes, 19 seconds
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The Daily: How Building Creatives is Changing; Marketers' 2024 GenAI Priorities; and Goodbye Cookies, Hello *Blank* | Feb 27, 2024

On today's podcast episode, we discuss the main problems folks are facing today when it comes to building creatives, how to overcome them, and what the creative problems of the future might be. "In Other News," we talk about the generative AI (genAI) priorities for marketers this year and what will actually replace cookies. Tune in to the discussion with our analyst Bill Fisher and Aarjav Thakore, senior product manager at StackAdapt.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.  
2/27/202423 minutes, 49 seconds
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Around the World: Sports Advertising Opportunities Outside of the Super Bowl | Feb 26, 2024

On today’s podcast episode, we discuss the potential audiences for some of the world’s biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.  
2/26/202431 minutes, 43 seconds
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The Weekly Listen: The Best Apple Vision Pro Experiences, Instant AI-Generated Videos, and Who's Ready for Shoppable Media? | Feb 23, 2024

On today's podcast episode, we discuss which app experiences best transfer over to the new Apple Vision Pro mixed reality headset, whether instant AI-generated videos will be a hit, department stores' path to relevancy, if folks are ready for shoppable media, how marriage is changing in the US, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.  
2/23/202439 minutes, 43 seconds
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The Daily: What to Expect from the US Ad Market in 2024, Google Introduces Gemini, and How Often AI Chatbots Hallucinate | Feb 22, 2024

On today's podcast episode, we discuss what will influence digital ad spending this year, who's the "dark horse" ad player of 2024, and how the CMO role and marketing departments will change. "In Other News," we talk about what to make of Google's latest AI creation called Gemini and some research explaining how often AI chatbots make things up. Tune in to the discussion with our analyst Yory Wurmser.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-what-expect-us-ad-market-2024-google-introduces-gemini-how-often-ai-chatbots   © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.  
2/22/202421 minutes, 30 seconds
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Reimagining Retail: How AI Can Help with Hyperpersonalization and Promising Examples of AI in Retail | Feb 21, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what AI can do for retail, who the biggest players are, and if hyperpersonalization is something people even want. Then, for "Pop-Up Rankings," we rank four promising examples of AI in retail. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 Insider Intelligence   
2/21/202422 minutes, 50 seconds
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The Daily: Can Spotify Become The 'Audio App' and What it Will Take to Get There | Feb 20, 2024

On today's podcast episode, we discuss a user milestone for Spotify, whether it needs a rebrand, and where new growth is most likely to come from. Tune in to the discussion with our analyst Daniel Konstantinovic.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.  
2/20/202421 minutes, 49 seconds
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The Weekly Listen: Takeaways from Super Bowl LVIII; Fox, ESPN, and WBD New Mega Sports Streaming Service; and More | Feb 16, 2024

On today's podcast episode, we discuss the main takeaways from this year's Super Bowl; which ads had the biggest impact; how Fox, ESPN, and Warner Bros. Discovery's (WBD's) new giant sports streaming service announcement changes the game; some unbelievable facts about trees; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-weekly-listen-takeaways-super-bowl-lviii-fox-espn-wbd-new-mega-sports-streaming-service-more   © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.  
2/16/202443 minutes, 26 seconds
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The Daily: Why Snap's Decent Numbers Failed to Impress and If Snapchat+ Growth is Proving Folks Will Pay for Social Media | Feb 15, 2024

On today's podcast episode, we discuss the takeaway from Snap cutting staff, what to make of its current user total, and whether Snapchat+ can prove that there's a market for paid social features. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Minda Smiley.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-why-snaps-decent-numbers-failed-impress-snapchat-growth-proving-folks-will-pay   © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
2/15/202417 minutes, 39 seconds
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Reimagining Retail: How Different Buying Alcohol Is Online and How Consumption Habits Are Changing | Feb 14, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber’s shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-reimagining-retail-how-different-buying-alcohol-online-how-consumption-habits-changing   © 2024 Insider Intelligence 
2/14/202424 minutes, 5 seconds
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The Daily: How Amazon Was Able to Sell More, Its New AI Shopping Assistant, and Just How Large is Amazon's Ad Business? | Feb 13, 2024

On today's podcast episode, we discuss how Amazon turned its ecommerce business around, how much its new AI shopping assistant moves the needle, and what's really driving its ad business. Tune in to the discussion with our analyst Zak Stambor and vice president of content Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
2/13/202420 minutes, 45 seconds
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The Daily: Has Meta Turned Things Around, What's Next for Instagram, and Where Are We At With Threads? | Feb 12, 2024

On today's podcast episode, we discuss whether Meta has officially turned things around, just how big Instagram has gotten, and whether Threads can turn itself into a viable X (formerly Twitter) alternative. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-has-meta-turned-things-around-whats-next-instagram-where-with-threads   © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.  
2/12/202420 minutes, 39 seconds
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The Weekly Listen: Amazon's New AI Shopping Assistant, Targeted Ads at The Gym, and Miniaturizing TV | Feb 9, 2024

On today's podcast episode, we discuss how much Amazon's new shopping chatbot can move the needle, what Planet Fitness' out-of-home ad network looks like, becoming a digital mannequin to see what clothes look like on you, whether minutelong soap operas will catch on, who the smartest people in the world are, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-weekly-listen-amazons-new-ai-shopping-assistant-targeted-ads-gym-miniaturizing-tv   © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.  
2/9/202439 minutes, 54 seconds
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The Daily: Facebook Turns 20—The Highs and Lows of the Social Giant and What the Next 10 Years Hold | Feb 8, 2024

On today's podcast episode, we discuss Facebook turning 20 years old. We look back at how Facebook got started, its most significant highs and lows over the years, and predict what the social media giant will look like at age 30. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.     Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-facebook-turns-20-the-highs-lows-of-social-giant-what-next-10-years-hold   © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
2/8/202422 minutes, 6 seconds
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Reimagining Retail: How Shopping on Our Mobile Devices is Changing and Why Car Commerce Actually Makes Sense | Feb 7, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss why folks are shopping more on their mobile devices and the role of mobile in-store. Then, for "Red-Hot Retail," our analysts give us some spicy predictions about the future of mobile shopping. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Yory Wurmser.    The 2024 CommerceNext Growth Show   https://commercenext.com/conference?utm_source=InsiderIntelligence&utm_medium=podcast       Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 Insider Intelligence   
2/7/202419 minutes, 26 seconds
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The Daily: How Google's Q4 Influences Its 2024, YouTube's Turnaround, and The Trials That Could Change Everything | Feb 6, 2024

On today's podcast episode, we discuss whether Google's recent performance was actually good (or not), how YouTube turned things around, and what could trip up the digital giant in 2024. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-how-googles-q4-influences-its-2024-youtubes-turnaround-trials-that-could-change   © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.  
2/6/202418 minutes, 21 seconds
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The Daily: The Race to Create Artificial General Intelligence, Real 'Ready Player One', and Controlling Your Smart Home | Feb 5, 2024

On today's podcast episode, we discuss what artificial general intelligence (AGI) is capable of, why everyone is rushing to create it, and how close we are to reaching it. "In Other News," we talk about 'Ready Player One' becoming a metaverse experience and how we will start controlling our smart homes. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
2/5/202421 minutes, 35 seconds
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The Weekly Listen: How Prime Video with Ads Changes Things, Honest Advertising, and Inevitable Face Computers | Feb 2, 2024

On today's episode, we discuss the appeal of Prime Video with ads, why we might see more honest and transparent advertising, the inevitability of face computers, Netflix's chances of becoming a significant gaming hub, how the average retirement age is changing and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
2/2/202440 minutes, 22 seconds
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The Daily: How Netflix Has Roared Back to Life and A Milestone for Ad-Supported Video Streaming | Feb 1, 2024

On today's podcast episode, we discuss what was behind the streaming giants staggering subscriber growth, how Prime Video's new ad-tier will affect Netflix, and how a deal with the WWE changes its sports strategy. "In Other News," we talk about an important milestone for ad-supported video streaming. Tune in to the discussion with our analyst Daniel Konstantinovic.     Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.    
2/1/202420 minutes, 21 seconds
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Reimagining Retail: The Unofficial Most Interesting Retailers List (January) | Jan 31, 2024

On today's podcast episode, we launch our inaugural 'The Unofficial Most Interesting Retailers List' for January. Arielle, Becky, and Sara (a.k.a. The Committee) have put together a very unofficial list of 8 retailers they're watching right now, based on which retailers are making the most interesting moves this month. Who's launching new initiatives? What partnerships move the needle? What stand-out marketing campaigns are there? On future episodes, we’ll have analysts dispute this power rankings list, but on today's show we layout our top 8 for January. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and director of content Becky Schilling.     Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2024 Insider Intelligence 
1/31/202420 minutes, 40 seconds
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The Daily: The Great BtN Take Off—2024 Social Trends, Social Commerce Search and LinkedIn's Day in the Sun | Jan 30, 2024

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 social trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss search becoming the next battleground for social commerce and why LinkedIn is about to get its day in the sun. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.   Reports mentioned in this episode: https://content-na1.emarketer.com/social-trends-watch-2024?_gl=1*10nbzs1*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcwNjEzMzg5Ny4zOTMuMS4xNzA2MTMzOTA0LjUzLjAuMA..*_gcl_au*MTQ4MTIyODY4LjE3MDUwNzQyNzIuMTQ4NjA2MDg0MC4xNzA2MTMzOTAxLjE3MDYxMzM5MDE     Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:        © 2024 Insider Intelligence     
1/30/202421 minutes, 58 seconds
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Around the World: 2024 Global Predictions ('Shark Tank'-style)—Retail Media Rivals, Metaverse Shopping Experiences, and More | Jan 29, 2024

On today’s podcast episode, host Bill Fisher and our analysts Paul Briggs, Matteo Ceurvels, and Man-Chung Cheung each pitch their most dramatic predictions in their coverage regions for 2024, in hopes of securing "investment" from the other sharks. Can you be convinced to "invest" in their 2024 predictions?   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence 
1/29/202424 minutes, 46 seconds
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The Weekly Listen: Using AI to Enhance Shopping, Ads on Smart Carts, and The Problems with In-Store Retail Media | Jan 26, 2024

On today's podcast episode, we discuss how Walmart plans to use AI to enhance the customer shopping experience, Instacart pushing smart carts into in-store retail media, why consumers are dissatisfied with their in-store shopping experience, how best to reduce clothing returns, the rise—and potential fall—of the Marvel Cinematic Universe, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence 
1/26/202440 minutes, 18 seconds
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The Daily: AI in 2024—Multimodal Chatbots, The Copyright Battlefield, and How AI Might Influence the Election | Jan 25, 2024

On today's podcast episode, we discuss the impact of multimodal chatbots, the copyright case between The New York Times and OpenAI, and how AI could influence the election. "In Other News," we talk about how much Microsoft's new AI keyboard key might affect AI use. Tune in to the discussion with our analyst Yory Wurmser.     Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-ai-2024-multimodal-chatbots-copyright-battlefield-how-ai-might-influence-election   © 2023 Insider Intelligence     
1/25/202420 minutes, 7 seconds
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Reimagining Retail: Retailers to Watch in 2024—Most Likely to Reinvent Itself, Go Viral, or Make It in Media | Jan 24, 2024

On today's podcast episode, in our "Retail Awards" segment, we discuss the retailers to watch out for in 2024 (superlatives edition). Find out which retailer will win most likely to need a makeover, most likely to reinvent itself, most likely to go viral, and more. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Zak Stambor.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-reimagining-retail-retailers-watch-2024-most-likely-reinvent-itself-go-viral-make-media   © 2023 Insider Intelligence 
1/24/202416 minutes, 59 seconds
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The Daily: The Digital Habits of US Generations—Gen X's Approach, Millennials' Money, and Gen Z on Social Media | Jan 23, 2024

On today's podcast episode, we discuss the digital habits across generations: what baby boomers' top digital activity is, Gen X's approach to all things digital, and how much more time Gen Zers actually spend on social media over other generations. Tune in to the discussion with our analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-digital-habits-of-us-generations-gen-xs-approach-millennials-money-gen-z   © 2023 Insider Intelligence 
1/23/202419 minutes, 10 seconds
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The Daily: 2024 Forecast Trends—Gaming Ad Revenues Grow Pp, Ride-Sharing Flies High, and Taking Shoppable Media Seriously | Jan 22, 2024

On today's podcast episode, we discuss why gaming is a digital advertising hotbed, how consumers are embracing shoppable media, and what happens now that the ride-sharing industry has bounced back. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-2024-forecast-trends-gaming-ad-revenues-grow-up-ride-sharing-flies-high-taking   © 2023 Insider Intelligence 
1/22/202418 minutes, 29 seconds
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The Weekly Listen: The (non-AI) Standout Tech at CES 2024, The Largest TV Audiences, and Shopping with a Chatbot | Jan 19, 2024

On today's podcast episode, we discuss what non-AI technology took the spotlight at this year's Consumer Electronics Show (CES), second-tier TV audiences, what streaming will look like in a few years, what its like to shop with a chatbot, how digital grocery will take things up a notch, how big the sun actually is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-weekly-listen-non-ai-standout-tech-ces-2024-largest-tv-audiences-shopping-with-chatbot   © 2023 Insider Intelligence   
1/19/202437 minutes, 49 seconds
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The Daily: The Great BtN Take Off—2024 Health Trends, Healthcare Becomes Hyper-Partisan, and Alternative Forms of Care | Jan 18, 2024

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 health trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss why healthcare is going to be a hyper-partisan issue in the 2024 US election campaigns; how that will affect how people think about and deal with their own healthcare going forward; and why the coming year will create unprecedented challenges for patients when it comes to affording care and treatment, leading them to explore other options for accessing and paying for care. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-great-btn-take-off-2024-health-trends-healthcare-becomes-hyper-partisan-alternative   © 2023 Insider Intelligence 
1/18/202420 minutes, 59 seconds
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Reimagining Retail: The Most—and Least—Important Takeaways from NRF 2024 | Jan 17, 2024

On today's podcast episode, we discuss this year's National Retail Federation event—the main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join guest host Marcus Johnson as he speaks with our vice president of content Suzy Davidkhanian, who was at this year's conference.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-reimagining-retail-most-and-least-important-takeaways-nrf-2024   © 2023 Insider Intelligence   
1/17/202421 minutes, 38 seconds
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The Daily: The Great BtN Take Off—2024 Video Trends, Amazon Becoming No. 2, AI-created Video, and Streaming Consolidation | Jan 16, 2024

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 video trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss why Amazon will begin its ascension to become the second-most important company in streaming advertising, how more creators and brands will embrace AI to create videos, and what to expect from streaming platform consolidation. Tune in to the discussion with our director of Briefings Jeremy Goldman and analysts Ross Benes and Daniel Konstantinovic.     Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence 
1/16/202421 minutes, 54 seconds
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The Weekly Listen: Challenging Google’s Search Dominance, Saying Farewell to Cookies, and Can Apple Move the VR Needle? | Jan 12, 2024

On today's podcast episode, we discuss how this year will look as Google's cookies fade away, the biggest threat to Google's search dominance, how many consumers are moving to ad-supported streaming, whether Apple can move the VR needle, Peloton's content hub on TikTok, the first person to ever complete Tetris, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-weekly-listen-challenging-googles-search-dominance-saying-farewell-cookies-apple-move-vr   © 2023 Insider Intelligence 
1/12/202436 minutes, 41 seconds
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The Daily: The Great BtN Take Off—2024 Ad Trends, The Media-GenAI war, Ad Quality, and Brand Challenges | Jan 11, 2024

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 advertising trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how the media will go to war with generative AI (genAI), why the programmatic ad pendulum will swing toward quality, and a perfect digital media storm thats brewing for brands. Tune in to the discussion with our vice president of content Paul Verna and analysts Evelyn Mitchell-Wolf and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-great-btn-take-off-2024-ad-trends-media-genai-war-ad-quality-brand-challenges?_gl=1*1q4xsfi*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTcwNDk5NjcyOS4xNzQuMS4xNzA0OTk2NzMxLjU4LjAuMA..*_gcl_aw*R0NMLjE3MDExMTY2ODguQ2p3S0NBaUFtWkdyQmhBbkVpd0FvOXFIaVNNNFM4N0p1OGd5OTBvb1lfcUN3UHRjLVVVOTNPcVFnRTRtQXBJYU03ZzFYTnhlbzE5WjBCb0NxQklRQXZEX0J3RQ..*_gcl_au*MTc2ODgyNzI5OC4xNzAyMzMzMTc1   © 2023 Insider Intelligence 
1/11/202420 minutes, 49 seconds
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Reimagining Retail: Lessons from The 2023 Holiday Shopping Season and Some Way-Too-Early Predictions for The 2024 Holidays | Jan 10, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the 2023 holiday shopping season really went, whether we've shaken the feeling that we're in a recession, and what this means for the start of this year. Then for "Red-Hot Retail," our analysts give us two spicy predictions about the 2024 holiday season and two about what they would like to see from retailers. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-reimagining-retail-lessons-2023-holiday-shopping-season-some-way-too-early-predictions-2024   © 2023 Insider Intelligence   
1/10/202421 minutes, 18 seconds
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The Daily: The Great BtN Take Off—2024 mobile trends, shoppable media, mobile ad dollar shifts, and foldable phones | Jan 9, 2024

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 mobile trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how shoppable media will evolve on mobile devices, where mobile ad dollars are moving to, and why foldable phones are here to stay. Tune in to the discussion with our analysts Peter Newman, Andrew Spink, and Yory Wurmser.    Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-great-btn-take-off-2024-mobile-trends-shoppable-media-mobile-ad-dollar-shifts-foldable   © 2023 Insider Intelligence 
1/9/202420 minutes, 23 seconds
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The Daily: The Great BtN Take Off—2024 Tech Trends, AI Smartphones, Immersive Media, and GenAI’s Misinformation | Jan 8, 2024

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 tech trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how on-device AI features will boost flagging PC and smartphone sales, what happens when GenAI makes content less trustworthy, and how immersive media will take a qualitative leap. Tune in to the discussion with our analysts Jacob Bourne, Gadjo Sevilla, and Yory Wurmser.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-great-btn-take-off-2024-tech-trends-ai-smartphones-immersive-media-gen-ai   © 2023 Insider Intelligence 
1/8/202421 minutes, 11 seconds
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The Weekly Listen: Conversational Voice Assistants, Digitally Cloning Yourself, and AI Search Destroying Online Traffic | Jan 5, 2024

On today's podcast episode, we discuss what to expect in 2024, whether Google's new AI search tool will destroy traffic, a new self-checkout machine, loyalty in the age of the "zero consumer," if everyone will soon be creating digital clones of themselves, roads that can wirelessly charge electric vehicles, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-weekly-listen-conversational-voice-assistants-digitally-cloning-yourself-ai-search   © 2023 Insider Intelligence   
1/5/202442 minutes, 24 seconds
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The Daily: Digital Life in 2024—How Consumers Will Spend Their Time (and Money), and The Opportunities for Advertisers | Jan 4, 2024

On today's podcast episode, we discuss what the biggest trend of 2024 will be when it comes to how consumers will spend their time—and money—and what the biggest opportunities for advertisers will be as a result. Tune in to the discussion with our director of Briefings Jeremy Goldman and vice president of Briefings Jennifer Pearson.   Reports mentioned in this episode:  https://content-na1.emarketer.com/future-of-digital-2024?_gl=1*78igqq*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcwMDE1MjcwMi4yNDYuMC4xNzAwMTUyNzAyLjYwLjAuMA..*_gcl_au*MTY2NDgwMTMyMy4xNjk3MjI3MjEwLjE3NzY1OTIwODIuMTcwMDA4MjYwMy4xNzAwMDgyNjAy   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-digital-life-2024-how-consumers-will-spend-their-time-and-money-opportunities?_gl=1*1ob0bcg*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTcwNDM4MDkzMC4xNzIuMC4xNzA0MzgwOTMwLjYwLjAuMA..*_gcl_aw*R0NMLjE3MDExMTY2ODguQ2p3S0NBaUFtWkdyQmhBbkVpd0FvOXFIaVNNNFM4N0p1OGd5OTBvb1lfcUN3UHRjLVVVOTNPcVFnRTRtQXBJYU03ZzFYTnhlbzE5WjBCb0NxQklRQXZEX0J3RQ..*_gcl_au*MTc2ODgyNzI5OC4xNzAyMzMzMTc1   © 2023 Insider Intelligence   
1/4/202418 minutes, 3 seconds
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Reimagining Retail: 2024 Retail Trends (Shark Tank style)—The In-Store Renaissance, Livestream Shopping, and Buying RMNs | Jan 3, 2024

On today's podcast episode, we discuss the most important retail trends we're watching in 2024: How retailers will try to compete less with Amazon online, how China's influence will shake up online shopping in the US, and buying retail media networks. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analysts Sky Canaves and Blake Droesch.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-reimagining-retail-2024-retail-trends-shark-tank-style-the-in-store-renaissance-livestream?_gl=1*ziq10a*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTcwNDMxMDAzNi4xNjkuMC4xNzA0MzEwMDM2LjYwLjAuMA..*_gcl_aw*R0NMLjE3MDExMTY2ODguQ2p3S0NBaUFtWkdyQmhBbkVpd0FvOXFIaVNNNFM4N0p1OGd5OTBvb1lfcUN3UHRjLVVVOTNPcVFnRTRtQXBJYU03ZzFYTnhlbzE5WjBCb0NxQklRQXZEX0J3RQ..*_gcl_au*MjA1Njg4NTIzMy4xNzA0MzEwMDM2   © 2023 Insider Intelligence   
1/3/202422 minutes, 56 seconds
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The Daily: The Great BtN Take Off—2024 Trends, GenAI and Search, Prime Video Drives CTV, and Short-Video’s Reckoning | Jan 2, 2024

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss GenAI supercharging search, connected TV's (CTV's) next milestone, and short-video's monetization problems. Tune in to the discussion with our analysts Jasmine Enberg and Yory Wurmser, and vice president of content Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence   
1/2/202422 minutes, 22 seconds
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The Weekly Listen: The Beginning of Amazon’s Decline, Pairing Shopping With Streaming, and ChatGPT’s Giant Publisher Deal | Dec 22, 2023

On today's podcast episode, we discuss whether this is the beginning of Amazon's decline, if the Internet is becoming more ad-free, whether shopping pairs well with streaming, where brands will shift their ad dollars during the Super Bowl as they lean away from X (formerly Twitter), ChatGPT creator OpenAI's deal with publishing giant Axel Springer, the most visited tourist attractions in the world, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence    Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.
12/22/202348 minutes, 27 seconds
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The Daily: The Great Big Monthly Advertising, Media, and Retail Quiz Finals—X in 2024, Cars Online, and The Ad Market | Dec 21, 2023

On today's special podcast episode, we conclude our monthly contest where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month this year, three of our analysts representing their respective coverage area teams have competed against each other—now it's time to crown a champion. Today, we cover how X (formerly Twitter) will look in 2024, whether people will buy cars online, and what we can expect from the ad market. Tune in to the discussion with this month's contestants: our analysts Evelyn Mitchell-Wolf, Carina Perkins, and Yory Wurmser.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence    Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.
12/21/202333 minutes, 35 seconds
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Reimagining Retail: 2023 Retail Awards—The Most Must-Visit Store, The Retailer You Need to Know, and The Comeback Story of The Year | Dec 20, 2023

On today's podcast episode, we give out some 2023 retail awards for the most must-visit store, the company that came the closest to crashing and burning—only to course-correct at the last minute, the retailer you need to know, and the comeback story of the year. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sky Canaves.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence    Revolutionize retail intelligence with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.
12/20/202328 minutes, 31 seconds
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The Daily: The Future of Real-Time Insights, Reading Consumer Confidence, and The 2024 Cookieless Future Looms Large | Dec 19, 2023

On today's podcast episode, we discuss consumer spending over the holidays, how transaction data can help brands build deeper relationships with their customers, and what's next for consumer purchase data. "In Other News," we talk about Google starting to phase out cookies in a few weeks and what to make of the economy's mixed signals. Tune in to the discussion with our vice president of content Suzy Davidkhanian and Jonathan Silver, founder and CEO of Affinity Solutions.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence    Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.  
12/19/202321 minutes, 53 seconds
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Around the World: The International Forecasts of Past (2023), Present (now), and Future (2024) | Dec 18, 2023

On today’s podcast episode, our analyst Bill Fisher asks forecasting writer Ethan Cramer-Flood and forecasting analysts Oscar Bruce Jr. and Zach Goldner about the most interesting Insider Intelligence international forecasts of the past year, as well as what we can expect for 2024.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence    Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.  
12/18/202331 minutes, 23 seconds
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The Weekly Listen: The Shockwaves of Epic Games’ Win Over Google, McDonald’s New Restaurant Brand, and Keeping Up with AI | Dec 15, 2023

On today's podcast episode, we discuss what Fortnite developer Epic Games' win over Google means, whether McDonald's new restaurant brand will be a success, why women's sports worldwide are exploding right now, if video streaming bundles are inevitable, how AI rules can keep pace with AI development, who's planning to live underwater in a few years, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence    Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.  
12/15/202336 minutes, 7 seconds
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The Daily: The Dos and Don’ts of Using Generative AI In The Workplace, and How Employees Feel About It | Dec 14, 2023

On today's podcast episode, we discuss what employers expect their staffs to know about generative AI, whether every company will end up with their own custom version of ChatGPT, and the dos and don'ts of using generative AI in the workplace. Tune in to the discussion with our analyst Jacob Bourne and vice president of content, strategy, and operations Dan Van Dyke.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence    Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.  
12/14/202324 minutes, 56 seconds
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Reimagining Retail: How retail data helps inform campaigns | Dec 13, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how purchase data can inform campaigns, the importance of real-time information, and what retail media networks are missing. Then, for "Pop-Up Rankings," we rank the most exciting retail media tech advances happening right now. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and Damian Garbaccio, chief business and marketing officer at Affinity Solutions.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence    Revolutionize retail intelligence with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.  
12/13/202323 minutes, 11 seconds
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The Daily: Very Specific 2024 Predictions (Part 2)—Which Car Company Amazon Could Buy, AI controversies, and A Privacy Lawsuit | Dec 12, 2023

In part two of this two-part podcast episode, we discuss some predictions for 2024 that are too specific to be 100% certain about but could still come true, including: which car company Amazon could potentially acquire, how AI might land itself in hot water, and the next digital consumer privacy lawsuit. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence    Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.  
12/12/202323 minutes, 53 seconds
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The Daily: Very Specific 2024 Predictions (Part 1)—Which SVOD Apple Could buy, Metaverse Playgrounds, and The DOJ-Google Suit | Dec 11, 2023

In part one of this two-part podcast episode, we discuss some predictions for 2024 that are too specific to be 100% certain about but could still come true, including: which subscription video-on-demand (SVOD) platform Apple will likely buy, where metaverse playgrounds will spring up, and what the ruling between Google and the US Department of Justice will be. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence    Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.  
12/11/202331 minutes, 32 seconds
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The Weekly Listen: How Much Can Tech Help the Travel Rebound, What the NFL + Shopping Equals, and ChatGPT in 2024 | Dec 8, 2023

On today's podcast episode, we discuss the travel rebound and how tech is helping it out, how Black Friday football (with a side of online shopping) performed this year, will X (formerly Twitter) go bankrupt next year, a new way to stream NBA games post-cable, what to expect from ChatGPT next year, why your passport is the color it is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence    Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.  
12/8/202347 minutes, 40 seconds
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The Daily: How the US Ad Market Will Finish the Year, Ad Blocking’s Uptick, and A Cord-Cutting Milestone | Dec 7, 2023

On today's podcast episode, we discuss what's most to blame for this sustained ad spending rebound, what concerns us about it, and what we expect to see from ad spending in 2024. "In Other News," we talk about why ad-blocking rates are experiencing a gradual uptick and a cord-cutting milestone. Tune in to the discussion with our director of forecasting Peter Newman and vice president of content Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence    Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.  
12/7/202319 minutes, 37 seconds
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Reimagining Retail: What To Expect From The Rest Of The Holiday Season | Dec 6, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the Thanksgiving numbers look, why folks are online shopping more this season, and where the ecommerce ceiling is. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the remaining few weeks of holiday shopping. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence    Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.
12/6/202323 minutes, 31 seconds
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The Daily: The Ride-Hailing Ad Opportunity, the Direction of Self-Checkout, and Amazon Trialing Humanoid Robots | Dec 5, 2023

On today's podcast episode, we discuss whether Uber's business is actually sustainable, how many Americans use ride-hailing apps, and what the ad opportunity is. "In Other News," we talk about whether there will be more—or fewer—self-checkout options by the end of next year and whether the world is ready to accept humanoid robots used by Amazon. Tune in to the discussion with our analyst Yory Wurmser.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence    Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.
12/5/202316 minutes, 28 seconds
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The Daily: What the OpenAI Debacle Means for AI’s Future, Building GPT-5, and Short-Form Video Creation Using AI | Dec 4, 2023

On today's podcast episode, we discuss what happened with Sam Altman and OpenAI, how the AI revolution just went through a shift, and what's next for the maker of ChatGPT. "In Other News," we talk about what to expect from GPT-5 and how AI could disrupt short-form video creation. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence    Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.
12/4/202322 minutes, 22 seconds
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The Weekly Listen: Can X/Twitter Climb Out of The New Hole It’s Dug, Buying Cars on Amazon, and Targeted Ads on Planes | Dec 1, 2023

On today's podcast episode, we discuss whether X (formerly Twitter) can recover from its latest debacle, if folks will start buying cars on Amazon, whether ad-free social networks are inevitable, companies potentially ruining "buy one, get one free" deals, United Airlines weighing using passenger data to target ads on planes, how people feel about tipping in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Ross Benes and Bill Fisher.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence    Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.
12/1/202340 minutes, 43 seconds
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The Daily: November’s Great Big Monthly Advertising, Media, and Retail Quiz—AI Pins, Social Buying, and Amazon Ads | Nov 30, 2023

On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover the future of AI devices, shopping Amazon from your social feed, what happens now that the Hollywood strikes are over, and how Amazon is expanding. Tune in to the discussion with this month's contestants: our vice president of Briefings Stephanie Taglianetti and analysts Evelyn Mitchell-Wolf and Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence   
11/30/202340 minutes, 12 seconds
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Reimagining Retail: The Changing Ways Gen Zers Are Shopping and 3 Campaigns That Really Worked With Them | Nov 29, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Gen Zers discover products; where they stand on buy now, pay later; and how loyal they really are to brands. Then, for "Pop-Up Rankings," we rank three campaigns that really worked with Gen Z. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and editor Catherine Ollinger.   Chart of the Day Newsletter:  https://www.insiderintelligence.com/chart-of-the-day/    Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence 
11/29/202324 minutes, 3 seconds
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The Daily: Is Disney Moving in the Right Direction, Why Roku is Doing Better Than Expected, and Why WBD is Not | Nov 28, 2023

On today's podcast episode, we discuss what a completely Walt Disney Co.-owned Hulu will look like, if the entertainment giant has a Marvel problem, and whether Disney+ can ever rival Netflix for the subscriber crown. "In Other News," we talk about why Roku's revenues and streaming hours are doing particularly well and why Warner Bros. Discovery's ad revenues and subscriber growth are not. Tune in to the discussion with our vice president of content Paul Verna.    Chart of the Day Newsletter:  https://www.insiderintelligence.com/chart-of-the-day/    Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence   
11/28/202320 minutes, 45 seconds
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Around the World: Podcast Listenership, Content Choices, and Ad Opportunities | Nov 27, 2023

On today’s podcast episode, host Bill Fisher is joined by our forecasting writer Ethan Cramer-Flood and analysts Paul Briggs and Matteo Ceurvels to examine the podcast landscape around the world, looking at changes in listenership and the advertising opportunities that the format affords.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence 
11/27/202330 minutes, 46 seconds
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Reimagining Retail: What’s Happening on TikTok Shop and How It Compares with Instagram’s Social Commerce | Nov 22, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss whether TikTok Shop will face the same challenges as Instagram's social commerce efforts, how much Amazon's partnership with Meta's social media platforms will affect TikTok, and if TikTok Shop is ruining TikTok. Then in a newish segment, "Loyalty Point, Counter Point," we discuss whether Instagram or TikTok has a better overall ecommerce experience. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-reimagining-retail-whats-happening-on-tiktok-shop-how-compares-with-instagrams-social   © 2023 Insider Intelligence   
11/22/202328 minutes, 21 seconds
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The Weekly Listen: Can An AI Pin Replace The Smartphone, Shopping Amazon on Instagram, and The Next Big Social App | Nov 21, 2023

On today's podcast episode, we discuss whether Humane's new AI pin is about to become as ubiquitous as the smartphone, just how much ground brick-and-mortar retail will give to online shopping, the next big social media app, if folks will start shopping on Amazon right from their Facebook and Instagram feeds, how news consumption on social media is changing, which airlines carry the most passengers, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Max Willens and Yory Wurmser.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence 
11/21/202343 minutes, 19 seconds
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The Daily: X (Formerly Twitter) A Year After Musk Bought It: The Good, The Bad, and Whatever’s Next | Nov 20, 2023

On today's podcast episode, we discuss what's most to blame for X (formerly Twitter) losing half its value in the past year, what the platform has turned into, and the biggest challenges facing it heading into 2024. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens.     Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-x-formerly-twitter-year-after-musk-bought-it-good-bad-whatevers-next   © 2023 Insider Intelligence 
11/20/202324 minutes, 8 seconds
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The Weekly Listen: What Happens Now That The Actors Strike Is Over, How the Super Bowl is Changing, and What’s Next for WhatsApp? | Nov 17, 2023

On today's podcast episode, we discuss what happens now that the actors strike is over, how the Super Bowl is fundamentally changing, whether live sports need new shorter content, what's next for WhatsApp, why people immigrate to the US, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence   
11/17/202343 minutes, 57 seconds
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The Daily: President Biden’s AI Safety Executive Order, Microsoft’s AI Copilot, and Elon Musk’s New AI Chatbot | Nov 16, 2023

On today's podcast episode, we discuss the good, the bad, and what's missing from President Biden's new AI safety executive order. "In Other News," we talk about the potential of Microsoft's AI Copilot and Elon Musk's new AI chatbot called Grok. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-president-bidens-ai-safety-executive-order-microsofts-ai-copilot-elon-musks-new-ai   © 2023 Insider Intelligence   
11/16/202321 minutes, 21 seconds
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Reimagining Retail: US and UK Grocery Habits, Which Grocers are Doing Digital Well, and Which Are Taking an Alternate Approach | Nov 15, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the differences between how US and UK consumers shop for groceries. Then, for "Pop-Up Rankings," we rank two grocery stores doing digital well, two taking an alternate approach, and why both can work. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence 
11/15/202324 minutes, 40 seconds
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The Daily: Amazon’s Advertising Accelerates, Bed Bath & Beyond’s Comeback, and How Pinterest Surpassed Expectations | Nov 14, 2023

On today's podcast episode, we discuss whether Amazon's online sales business glass is half full (or half empty), if you should advertise on Amazon without selling there, and how much offering primary care to Prime members can move the needle. "In Other News," we talk about Bed Bath & Beyond's marketing, its comeback, and why Pinterest beat everyone's expectations. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-amazons-advertising-accelerates-bed-bath-beyonds-comeback-how-pinterest-surpassed   © 2023 Insider Intelligence   
11/14/202319 minutes, 44 seconds
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The Daily: Meta Launches Ad-Free Tiers, and Will AI Help Us Come Together Again on Social Media? | Nov 13, 2023

On today's podcast episode, we discuss a new lawsuit against Meta for designing its products to be addictive to kids, new paid ad-free versions of Facebook and Instagram, and where Threads engagement is at. "In Other News," we talk about whether we will ever come together again on social media and if AI can help us get there. Tune in to the discussion with our analyst Jasmine Enberg and director of Briefings Jeremy Goldman.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence   
11/13/202322 minutes, 35 seconds
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The Weekly Listen: Can News Influencers Replace Traditional Media, In-Store Sampling, and Is Social Media Addictive? | Nov 9, 2023

On today's podcast episode, we discuss the likelihood that news influencers will replace traditional media, whether in-store sampling can make a comeback, how many ads are enough ads, what the science says about social media being addictive, why more brands don't encourage consumers to recycle, where daylight savings time actually comes from, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Bill Fisher and Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence 
11/9/202340 minutes, 32 seconds
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Reimagining Retail: The Challenges of Impulse Purchases Online—and How to Incentivize Them | Nov 8, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how to define an impulse buy and some of the challenges in sparking them online. Then, for "Pop-Up Rankings," we rank three suggestions for inspiring online impulse purchases. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and director of Briefings Jeremy Goldman.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-reimagining-retail-challenges-of-impulse-purchases-online-and-how-incentivize-them   © 2023 Insider Intelligence 
11/8/202322 minutes, 51 seconds
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The Daily: Can Audiobooks Give Spotify a Second Wind, Can AI Hinder Customer Service, and Banning Ads for Minors | Nov 7, 2023

On today's podcast episode, we discuss how much audiobooks can move the needle for Spotify, how engaging its app is versus Netflix and TikTok, and how much of its podcast success is tied to Joe Rogan. "In Other News," we talk about how badly AI can hurt your company's customer service and why Google has called for a ban on personalized ads for minors. Tune in to the discussion with our analyst Daniel Konstantinovic.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence 
11/7/202320 minutes, 59 seconds
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The Daily: Has Snapchat Turned Things Around, Influencers vs. Creators, and LinkedIn’s Milestone | Nov 6, 2023

On today's podcast episode, we discuss how Snapchat+ is getting on, how much of a focus AR will be for the company going forward, and why user growth is doing just fine ... but revenue growth is not. "In Other News," we talk about the differences between the terms "influencer" and "creator" and what to make of LinkedIn's significant 1-billionth-member milestone. Tune in to the discussion with our analyst Jasmine Enberg.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-has-snapchat-turned-things-around-influencers-vs-creators-linkedins-milestone   © 2023 Insider Intelligence   
11/6/202318 minutes, 44 seconds
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The Weekly Listen: A Social Network t=That Improves Society, The ’Serial Churners,’ and Are Shoppable Ads Paying Off? | Nov 3, 2023

On today's podcast episode, we discuss how social networks could improve society, the NBA's plan to remake its TV deals, US consumers' feelings on shoppable ads, how many folks are "serial churners," how disruptive Sweetgreen's salad-making robot might be, a scientific breakthrough from a 14-year-old, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence 
11/3/202339 minutes, 21 seconds
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The Daily: Why Google continues to accelerate, Maps becomes Search, and the most interesting trend in affiliate | Nov 2, 2023

On today's podcast episode, we discuss the ongoing antitrust trial between Google and the Department of Justice, why Google should be looking over its shoulder at Amazon, and what to make of YouTube's most recent performance. "In Other News," we talk about why Google Maps is becoming more like Search and the most important thing going on in affiliate marketing. Tune in to the discussion with our analyst Max Willens.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-why-google-continues-accelerate-maps-becomes-search-most-interesting-trend-affiliate   © 2023 Insider Intelligence     
11/2/202321 minutes, 3 seconds
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Reimagining Retail: How Search is Changing How We Shop Today—and In the Future | Nov 1, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how retailers are staying ahead of the curve on search and also search within retail media. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the future of search in retail. Join our analyst Sara Lebow as she hosts analyst Sky Canaves and director of Briefings Jeremy Goldman.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence   
11/1/202325 minutes, 3 seconds
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The Daily: October’s Great Big Monthly Advertising, Media, and Retail Quiz—Second Prime Day, AI Rules, and Netflix | Oct 31, 2023

On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover how Amazon's second Prime Day got on, how Americans feel about AI rules, and all the ways Netflix is trying to make money. Tune in to the discussion with this month's contestants: our analysts Sky Canaves, Daniel Konstantinovic, and Yory Wurmser.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-octobers-great-big-monthly-advertising-media-retail-quiz-second-prime-day-ai-rules   © 2023 Insider Intelligence    Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across channels— automatically and with the power of AI.  
10/31/202335 minutes, 49 seconds
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Around the World: Media Consumption Milestones and Diversions in Different Countries | Oct 30, 2023

On today's podcast episode, host Bill Fisher is joined by our analysts Paul Briggs and Paul Verna and GWI’s chief research officer Jason Mander to discuss the latest Global Media Intelligence report, outlining media consumption behaviors from around the world.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence    Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across channels— automatically and with the power of AI.  
10/30/202326 minutes, 57 seconds
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The Weekly Listen: What Social Networks Keep Getting Wrong, Making Amazon Fun, and How AI May Change Entrepreneurship | Oct 27, 2023

On today's podcast episode, we discuss what social networks can't stop getting wrong, whether Amazon can make its app fun, if enough people care about voice assistants, whether Uber's "Return a Package" feature will take off, how AI may change entrepreneurship, which music format has made the most money for the music industry in the past 50 years, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-weekly-listen-what-social-networks-keep-getting-wrong-making-amazon-fun-how-ai-may-change   © 2023 Insider Intelligence    Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across channels— automatically and with the power of AI.  
10/27/202343 minutes, 13 seconds
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The Daily: How Netflix’s Bets on Ads, Sports, and Live Experiences Will Pay Off | Oct 26, 2023

On today's podcast episode, we discuss how Netflix's ad business is coming along; the streaming giant's first live sports broadcast; and its new retail, dining, and live experience destinations. Tune in to the discussion with our analyst Daniel Konstantinovic.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence    Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across channels— automatically and with the power of AI.  
10/26/202325 minutes, 33 seconds
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Reimagining Retail: Amazon’s Second Prime Day Event and How it Has Informed Our Predictions for the Holiday Season | Oct 25, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Amazon's second Prime Day performed and whether it's really a holiday sale. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the 2023 holiday season. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-reimagining-retail-amazon-second-prime-day-event-how-has-informed-our-predictions-holiday   © 2023 Insider Intelligence 
10/25/202323 minutes, 9 seconds
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The Daily: Why Personalization Matters, an Email Exhibition That Made Headlines, and Charging X Users to Post Content | Oct 24, 2023

On today's podcast episode, we discuss some personalization tips and tricks that emerged from research, examples of personalization done well, and how AI is accelerating it. "In Other News," we talk about why an email exhibition at a design museum made headlines and a plan to charge X (formerly Twitter) users to post content. Tune in to the discussion with our director of Briefings Jeremy Goldman and Malinda Sandman, senior director of global acquisition marketing at Intuit Mailchimp.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence    Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across channels— automatically and with the power of AI.
10/24/202324 minutes, 51 seconds
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The Daily: AI Rules to Focus on First, Minecraft’s Milestone, and What AI Chatbots Can Glean from a Conversation | Oct 23, 2023

On today's podcast episode, we discuss what AI rules the government should focus on first, what to make of AI "nutrition labels," and what concerns us most about the dark side of AI. "In Other News," we talk about a Minecraft milestone and what AI chatbots can tell about you from a conversation. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-ai-rules-focus-on-first-minecrafts-milestone-what-ai-chatbots-glean-conversation   © 2023 Insider Intelligence    Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across channels— automatically and with the power of AI.  
10/23/202321 minutes, 15 seconds
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The Weekly Listen: Is The Internet Getting Worse, a New Device for GenAI, and Are We Sure About Self-Checkout? | Oct 20, 2023

On today's podcast episode, we discuss why the internet might be getting worse, what a new device designed for generative AI (genAI) might look like, whether we're sure about self-checkout, why a new online safety bill matters, what consumers expect from brands on social issues, where the ultra-rich spend their holidays, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Bill Fisher and Carina Perkins.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-weekly-listen-internet-getting-worse-new-device-genai-sure-about-self-checkout   © 2023 Insider Intelligence    Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across channels— automatically and with the power of AI.  
10/20/202342 minutes, 47 seconds
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The Daily: Microsoft Acquires Activision, How Digital is Political Ad Spending, and Limiting Bulk Gmails | Oct 19, 2023

On today's podcast episode, we discuss why regulators changed their mind on approving the Microsoft-Activision Blizzard deal, how the gaming industry will react, and what the deal means for advertisers. "In Other News," we talk about how much of political ad spending has gone digital and how Google is tightening the reins on bulk email senders. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-microsoft-acquires-activision-how-digital-political-ad-spending-limiting-bulk-gmails   © 2023 Insider Intelligence    Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across channels— automatically and with the power of AI.
10/19/202321 minutes, 46 seconds
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Reimagining Retail: The Genius of Costco and What It Can Do To Get The Naysayers to Come Back | Oct 18, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Costco is getting on and the vision for the wholesale retailer in a crowded marketplace. Then, for "Pop-Up Rankings," we rank the two things Costco can take to the next level and two things it could do to get the naysayers to come back. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Zak Stambor.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence   
10/18/202322 minutes, 13 seconds
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The Daily: GenAI Adoption, AI PCs, and Will ChatGPT Hurt Publishers? | Oct 17, 2023

On today's podcast episode, we discuss how marketers have been adopting generative AI (genAI), what ordinary Americans want from it, and what the genAI frenzy could face in 2024. "In Other News," we talk about how much ChatGPT will hurt publishers now that it has real-time information and what we can expect AI PCs to do differently. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-genai-adoption-ai-pcs-will-chatgpt-hurt-publishers   © 2023 Insider Intelligence    Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across channels— automatically and with the power of AI.  
10/17/202324 minutes, 7 seconds
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The Daily: How Creators Are Changing, The Right Social Commerce Approach, and Freedom of Speech on Social Media | Oct 16, 2023

On today's podcast episode, we discuss how creators are evolving; why YouTube is white space for many marketers; and how marketers, social platforms, and media companies should shift their strategies. "In Other News," we talk about what freedom of speech actually means on social media and why TikTok and Pinterest are taking different approaches to social commerce. Tune in to the discussion with our analyst Jasmine Enberg.   Report mentioned in this episode:  https://content-na1.emarketer.com/influencer-marketing-2023?_gl=1*ybtntm*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTY5Njk3MDc0Mi4xNDkuMS4xNjk2OTcwNzU2LjAuMC4w&_ga=2.21263039.523321859.1696915010-916560001.1689791357   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-how-creators-changing-right-social-commerce-approach-freedom-of-speech-on-social-media   © 2023 Insider Intelligence    Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across channels— automatically and with the power of AI.  
10/16/202321 minutes, 57 seconds
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The Weekly Listen: Shopping on Amazon is Changing, Ad-Free TikTok and Instagram, and Toys-R-Us’s Comeback | Oct 13, 2023

On today's podcast episode, we discuss why shopping on Amazon is changing, the proposal of ad-free TikTok and Instagram subscriptions, how much Amazon's AI chatbot shopping assistant can move the needle for customers, whether Toys-R-Us can make a successful comeback, the share of women in leadership roles and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-weekly-listen-shopping-on-amazon-changing-ad-free-tiktok-instagram-toys-r-us-s-comeback   © 2023 Insider Intelligence    Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across channels— automatically and with the power of AI.  
10/13/202341 minutes, 15 seconds
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The Daily: Is US Ad Spending About to Hit the Gas, a Spotify/Roku Deal, and Amazon’s NFL Streaming | Oct 12, 2023

On today's podcast episode, we discuss how much ad spending will grow this year, whether there are more reasons to be optimistic or pessimistic about consumer spending, and what today's most interesting ad spending trends are by media and company. "In Other News," we talk about a deal to bring video ads to Spotify’s app on Roku and how Amazon's second year of streaming Thursday Night Football is going. Tune in to the discussion with our analyst Paul Verna.     Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence    Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across channels— automatically and with the power of AI.  
10/12/202322 minutes, 44 seconds
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Reimagining Retail: What’s Next for Amazon Fresh and Lessons on How Best to Compete with Walmart | Oct 11, 2023

On today's episode podcast, in our "Retail Me This, Retail Me That" segment, we discuss why Amazon is struggling to get Amazon Fresh off the ground, what it has going for it, and what would happen if Amazon broke out a separate subscription for grocery. Then for "Pop-Up Rankings," we rank the other players that could offer lessons on how Amazon Fresh could compete with Walmart. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of content Becky Schilling.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-reimagining-retail-what-s-next-amazon-fresh-lessons-on-how-best-compete-with-walmart   © 2023 Insider Intelligence     
10/11/202320 minutes, 50 seconds
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The Daily: Do People Still Care About Out-of-Home Ads, YouTube Ad Breaks, and A Real Streaming Ceiling? | Oct 10, 2023

On today's podcast episode, we discuss a digital out-of-home (OOH) TikTok initiative, whether OOH ads have actually bounced back, and what we expect to see from in-store retail media. "In Other News," we talk about YouTube experimenting with longer but less frequent ad breaks and whether consumers are finally bumping up against a video streaming ceiling. Tune in to the discussion with our analyst Ross Benes.   Reports mentioned in this episode:  https://content-na1.emarketer.com/us-out-of-home-ad-spending-2023?_gl=1*eguuc*_ga*Nzg5NjgwNzUyLjE2NjcxNzAyNzg.*_ga_XXYLHB9SXG*MTY5MTQyOTkxMC41NjcuMC4xNjkxNDI5OTEwLjAuMC4w Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence    Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across channels— automatically and with the power of AI.  
10/10/202320 minutes, 45 seconds
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The Daily: The Amazon Monopoly Trial, Peloton and Lululemon’s Deal, and Social Media Burnout is Back | Oct 9, 2023

On today's podcast episode, we discuss the Federal Trade Commission's (FTC) case against Amazon, the tech giants' defense, and what is most likely to come of this. "In Other News," we talk about what to make of Peloton and Lululemon striking a deal and why social media burnout is back on the radar. Tune in to the discussion with our analysts Jacob Bourne and Zak Stambor.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-amazon-monopoly-trial-peloton-lululemons-deal-social-media-burnout-back   © 2023 Insider Intelligence    Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across channels— automatically and with the power of AI.  
10/9/202327 minutes, 2 seconds
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The Weekly Listen: What to Make of The Writers Strike Deal, the Synthetic Social Network, and Wearable AI Tech | Oct 6, 2023

On today's podcast episode, we discuss what to make of the deal between the writers and studios, whether we'll soon be interacting with synthetic social networks, if AI can really improve customer service, wearable AI technology potentially replacing the smartphone, how much people have saved for retirement, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco and analyst Max Willens.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence   Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across channels— automatically and with the power of AI.  
10/6/202345 minutes, 37 seconds
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The Daily: Reaching LGBTQ+ Folks, TikTok vs. Instagram for Gen Z, and Which X Users are Leaving the Fastest? | Oct 5, 2023

On today's podcast episode, we discuss who the LGBTQ+ community are, their relationship with advertisers, and what advertisers are getting wrong. "In Other News," we talk about the battle between TikTok and Instagram for young people's attention and which X (formerly Twitter) users are leaving the platform the fastest. Tune in to the discussion with our analyst Paola Flores-Marquez.   Reports mentioned in this episode: https://content-na1.emarketer.com/gen-z-technology-media-preferences?_gl=1*1cm1j91*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTY5NTgzMjU2NC4xMDUuMS4xNjk1ODMzMzcxLjAuMC4w   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-reaching-lgbtq-folks-tiktok-vs-instagram-gen-z-which-x-users-leaving-fastest   © 2023 Insider Intelligence    Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across channels— automatically and with the power of AI.  
10/5/202325 minutes, 36 seconds
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Reimagining Retail: What Makes You Need and Want to Visit a Store, and The Most Must-Visit Store Experiences | Oct 4, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what makes people need to go into a store, what makes them want to go into a store, and the leading in-store pain points. Then for "Pop-Up Rankings," we rank the top four must-visit store experiences. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.   Join us at the next Live Attention Summit:  https://www.insiderintelligence.com/events/summit/    Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence     
10/4/202327 minutes, 25 seconds
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The Daily: Amazon’s Anthropic AI Deal, ChatGPT Can Now Speak and See, and Who’s Producing 10,000 Humanoid Robots? | Oct 3, 2023

On today's podcast episode, we discuss the significance of the Amazon-Anthropic deal and what's possible now that ChatGPT can talk to you and see things. "In Other News," we talk about whether Bard AI integrations can help Google catch up to the competition and why one company is producing 10,000 humanoid robots. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-amazons-anthropic-ai-deal-chatgpt-now-speak-see-whos-producing-10-000-humanoid-robots?_gl=1*17xzkfn*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY5NjI3OTUyMS4xNTEuMC4xNjk2Mjc5NTIxLjAuMC4w   © 2023 Insider Intelligence    Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across channels— automatically and with the power of AI.  
10/3/202322 minutes, 21 seconds
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The Daily: How the Google Antitrust Trial Could Reshape the Internet, the DOJ’s Case, and Google’s Defense | Oct 2, 2023

On today's podcast episode, we discuss the significance of Google's antitrust trial, the Department of Justice's (DOJ's) case against Google, Google's defense, and what the possible—and likely—outcomes might be. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
10/2/202329 minutes, 5 seconds
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The Weekly Listen: Amazon’s Next Big Hit, Is SEO Dead, and a Subscription-Only X? | Sep 29, 2023

On today's podcast episode, we discuss what Amazon's next big hit is, whether X (formerly Twitter) might become a subscription-only platform, whether SEO is already dead, if most retailers will stop offering free shipping, the shortest commercial flight you can take today, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
9/29/202335 minutes
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The Daily: September’s Great Big Monthly Advertising, Media, and Retail Quiz—Retail Media, GenAI, and Google | Sep 28, 2023

On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover retail media network investment and experimentation, the generative AI (genAI) bubble, and Google's dominance. Tune in to the discussion with this month's contestants: our vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
9/28/202333 minutes, 5 seconds
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Reimagining Retail: The Digitization of the Store, Which Retailers are Leading the Charge, and Who Doesn’t Need To | Sep 27, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what’s important in a good omnichannel experience, where in-store retail media is headed, and how stores can tailor experiential and experimental tech to build a more robust customer profile. Then, for "Pop-Up Rankings," we rank two retailers that are doing store digitization well and two that could possibly use a bit of work. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Zak Stambor.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence 
9/27/202323 minutes, 58 seconds
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The Daily: How Affiliate Helps Marketers Regain Control, Alexa Gets Chatty, and TikTok Shop Lands in the US | Sep 26, 2023

On today's podcast episode, we discuss how affiliate is helping marketers take back control of their ad spend. "In Other News," we talk about Amazon unveiling a smarter, more conversational, Alexa and TikTok Shop hitting the US. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
9/26/202327 minutes, 10 seconds
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Around the World: TikTok’s Global eCommerce Aspirations | Sep 25, 2023

On today’s podcast episode, host Bill Fisher is joined by our researcher Man-Chung Cheung and analyst Carina Perkins to examine TikTok’s ecommerce plans around the world, looking at what’s driven success in some markets and held it back in others.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-around-world-tiktoks-global-ecommerce-aspirations   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
9/25/202327 minutes, 45 seconds
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The Weekly Listen: Google Turns 25, What People Want from Rewards Programs, and Would You Hail a Robo-Taxi? | Sep 22, 2023

On today's podcast episode, we discuss what to make of Google turning 25 years old, how US shoppers feel about stores, why tiered rewards are all the rage, how Hispanic people think their values are reflected by advertisers and Americans, taxi drivers turning into robots, some mind-bending facts about US geography, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
9/22/202342 minutes, 27 seconds
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The Daily: The Speed of the Generative AI Revolution, How AI Can Improve Watching Football, and Roblox’s AI Assistant | Sep 21, 2023

On today's podcast episode, we discuss the speed of AI adoption, what to make of ChatGPT's engagement lull, and how Nvidia is shaping AI's future. "In Other News," we talk about how Roblox's AI assistant could transform gaming and how Amazon is using its neural network to improve the NFL's game-watching experience. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-speed-of-generative-ai-revolution-how-ai-improve-watching-football-roblox-ai-assistant?_gl=1*1tr7rua*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY5NTMwNTkxOS4xNDQuMC4xNjk1MzA1OTE5LjAuMC4w   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
9/21/202322 minutes, 2 seconds
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Reimagining Retail: How Digital Grocery Buyers Discover New Products and How Creator-Led CPG Brands Succeed | Sep 20, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how younger Gen Z consumers are most likely to discover grocery products, whether this new wave of celebrity-backed brands is different from previous ones, and what social media's role in all of this is. Then, for "Pop-Up Rankings," we rank the four elements a celebrity- or creator-led consumer packaged goods (CPG) brand needs to succeed. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence   
9/20/202321 minutes, 31 seconds
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The Daily: What ’Dr. ChatGPT’ Can—and Can’t—Do, Keeping Drug Prices Down, and Medical Misinformation ... from Doctors | Sep 19, 2023

On today's podcast episode, we discuss why supercharged online sports gambling is now everywhere, what the ecosystem looks like, and some hard truths about gambling addiction. "In Other News," we talk about the latest on writers' and actors' strike negotiations and how it is influencing advertising decisions and studio revenues. Tune in to the discussion with our analyst Paul Verna.     Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:        © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
9/19/202323 minutes, 31 seconds
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The Daily: How Sports Betting Came Out of Nowhere and How the Writers’ Strike is Influencing Ad Decisions | Sep 18, 2023

On today's podcast episode, we discuss why supercharged online sports gambling is now everywhere, what the ecosystem looks like, and some hard truths about gambling addiction. "In Other News," we talk about the latest on writers' and actors' strike negotiations and how it is influencing advertising decisions and studio revenues. Tune in to the discussion with our analyst Paul Verna.     Reports mentioned in this episode:  https://content-na1.emarketer.com/us-time-spent-with-social-media-2023?_gl=1*1y16uuv*_ga*Nzg5NjgwNzUyLjE2NjcxNzAyNzg.*_ga_XXYLHB9SXG*MTY5MjIxMzY3MS41OTkuMS4xNjkyMjEzOTM0LjAuMC4w   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:        © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
9/18/202325 minutes, 36 seconds
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The Weekly Listen: Buying Items from TV Shows, Are Online Ratings Broken, and Can CNN and Sports Help Max? | Sep 15, 2023

On today's podcast episode, we discuss whether people will ever buy items they see in TV shows, if online ratings are broken, a relaunched Amazon Shipping trying to compete with UPS and FedEx, if CNN and sports can move the needle for streaming service Max, whether the continuing partnership between Target and Starbucks is boosting curbside pickup, where we got gas before gas stations, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
9/15/202341 minutes, 46 seconds
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The Daily: What People Do on Social Media, TikTok Goes Traditional, and Getting Paid to Watch Social Ads | Sep 14, 2023

On today's podcast episode, we discuss how advertisers should adjust their plans based on social video time's slowing growth, whether people will spend more social media time on connected TVs, and the ratio between ad spend and time spent on social networks. "In Other News," we talk about whether TikTok can become a more traditional social network and getting paid to watch ads on a new socially conscious social media app. Tune in to the discussion with our analyst Debra Aho Williamson.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
9/14/202323 minutes, 31 seconds
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Reimagining Retail: How Standardization Can Unlock Retail Media Spend, and Retail Media Ad Buying Predictions | Sep 13, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how standardization can unlock retail media spend, when we are likely to see it, and where the future of targeting is headed. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the future of retail media ad buying. Join our analyst Sara Lebow as she hosts analyst Max Willens and vice president of business intelligence at Advertiser Perceptions Nicole Perrin.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-reimagining-retail-how-standardization-unlock-retail-media-spend-retail-media-ad-buying   © 2023 Insider Intelligence   
9/13/202328 minutes, 18 seconds
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The Daily: The Imbalance Between Time Spent and Ad Dollars, Trying to Sell NFL Sunday Ticket, and The Fate of Hulu | Sep 12, 2023

On today's podcast episode, we discuss the largest discrepancies in terms of where folks spend their media time versus where advertisers spend their money, and how advertisers should adjust accordingly. "In Other News," we talk about the Comcast-Walt Disney Co. negotiations centered around Hulu's ownership and whether YouTube's new NFL Sunday Ticket features will be enough to attract viewers and advertisers. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.   Reports mentioned in this episode:  https://content-na1.emarketer.com/us-time-spent-vs-ad-spending-2023?_gl=1*1absmnq*_ga*Nzg5NjgwNzUyLjE2NjcxNzAyNzg.*_ga_XXYLHB9SXG*MTY4OTg2MzU0MS41MjcuMC4xNjg5ODYzNTQxLjAuMC4w   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
9/12/202324 minutes, 51 seconds
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The Daily: Attention Metrics Adoption, Google Limits Unproven Advertisers, and a Controversial Privacy Bill | Sep 11, 2023

On today's podcast episode, we discuss when attention metrics might dethrone viewability, why advertisers are tentative about them, and why using attention as a currency is TBD. "In Other News," we talk about Google limiting impressions from "unproven" advertisers and the battle between advertising groups and the "Delete Bill," a California bill that would allow consumers to request advertisers delete their personal information. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-attention-metrics-adoption-google-limits-unproven-advertiser-controversial-privacy   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
9/11/202320 minutes, 23 seconds
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The Weekly Listen: Are Shorts Eating Long-Form Video, Paying to Avoid Instagram Ads, and Serving Two Ads at Once | Sep 8, 2023

On today's podcast episode, we discuss whether YouTube Shorts are cannibalizing long-form content, Instagram and Facebook users potentially being able to pay to avoid ads in Europe, how Netflix's password crackdown is getting on, whether serving multiple ads at once is a good idea, the impact of the Digital Services Act's arrival, how long it would take you to drive around every road in the US, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-weekly-listen-shorts-eating-long-form-video-paying-avoid-instagram-ads-serving-two-ads-once   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
9/8/202346 minutes, 34 seconds
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The Daily: TikTok vs. Meta—Which Platform is Winning in Time Spend, Advertising, and Innovation? | Sep 7, 2023

On today's podcast episode, our vice president of Briefings Stephanie Taglianetti hosts a mock-debate-style analyst showdown on Meta versus TikTok. Analyst Debra Aho Williamson and director of Briefings Jeremy Goldman go head to head, advocating on behalf of Meta (Debra) and TikTok (Jeremy) to prove which social platform is the bigger threat in three areas: getting people to spend time on each app, meeting advertisers’ needs, and AI innovation.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-tiktok-vs-meta-which-platform-winning-time-spend-advertising-innovation?_gl=1*7zu1kq*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY5NDA5MzY2NC4xMzguMC4xNjk0MDkzNjY0LjAuMC4w   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
9/7/202329 minutes, 39 seconds
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Reimagining Retail: What to Look Out for This Holiday Season, Who Will Do Well, and Why | Sep 6, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what we are paying close attention to this holiday season, how much more the holiday season has been pulled forward, and besides being earlier than everyone else, which holiday strategies will work? Then, for "Pop-Up Rankings," we rank one projected winner and one retailer that needs help this holiday season. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.     Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-reimagining-retail-what-look-this-holiday-season-who-will-do-well-why   © 2023 Insider Intelligence 
9/6/202322 minutes, 23 seconds
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The Daily: Microsoft’s Quest to Acquire Activision Blizzard, Social Media Algorithms in the EU, and More Google Privacy Problems | Sep 5, 2023

On today's podcast episode, we discuss the details and regulatory headaches surrounding Microsoft’s attempts to acquire the video game company Activision Blizzard. "In Other News," we talk about how Meta is allowing EU users to turn off their algorithms, and YouTube’s current issues around violating children’s privacy through tracking-based advertising on "made-for-kids" content. Tune in to the discussion with our guest host Bill Fisher and analysts Daniel Konstantinovic and Evelyn Mitchell-Wolf.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-microsofts-quest-acquire-activision-blizzard-social-media-algorithms-eu   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
9/5/202325 minutes, 37 seconds
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The Weekly Listen: The Rise and Stall of Threads, Streamflation, and Just How Significant is TikTok Compared with its Competitors? | Sep 1, 2023

On today's podcast episode, we discuss the quick adaptation and rejection of Threads by Instagram users, the complicated costs of bundling streaming services, where TikTok falls on the list of most influential social media apps, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Evelyn Mitchell-Wolf and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/search/?query=The%20Weekly%20Listen%3A%20The%20rise%20and%20stall%20of%20Threads%2C%20streamflation%2C%20and%20just%20how%20significant%20is%20TikTok%20compared%20with%20its%20competitors%3F&sortBy=bestMatch   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
9/1/202339 minutes, 23 seconds
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The Daily: August’s Great Big Monthly Advertising, Media, and Retail Quiz—Digital Ad Earnings, Disney’s Plan for Sports Betting, and Time Spent with Social | Aug 31, 2023

On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover the triopoly's Q2 advertising performance, The Walt Disney Co.’s foray into sports betting, and who exactly are Gen Alphas? Tune in to the discussion with this month's contestants: our analysts Ross Benes and Zak Stambor and vice president of Briefings Stephanie Taglianetti.   Reports mentioned in this episode:  https://content-na1.emarketer.com/us-time-spent-with-social-media-2023?_gl=1*1naomdq*_ga*nzg5njgwnzuylje2njcxnzaynzg.*_ga_xxylhb9sxg*mty5mjgymjk1os42mjcums4xnjkyodi2oda4ljaumc4w   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-augusts-great-big-monthly-advertising-media-retail-quiz?_gl=1*1qxd65u*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY5MzUwNDM1OS4xMzYuMS4xNjkzNTA0MzY1LjAuMC4w   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
8/31/202331 minutes, 37 seconds
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Reimagining Retail: TikTok for Toys, and How Brands are Driving Toy Sales Through Creative Marketing | Aug 30, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how toy brands are using TikTok as a marketing channel for children and adults alike, and how brands are making their toy stores more experiential to drive sales. Then, for "Pop-Up Rankings," we rank toy brands whose creative marketing strategies are making their toys stand out. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-reimagining-retail-tiktok-toys-how-brands-driving-toy-sales-through-creative-marketing   © 2023 Insider Intelligence   
8/30/202325 minutes, 45 seconds
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The Daily: Amazon’s TV and Voice Strategy, and Its Plans for Payment Integration | Aug 29, 2023

On today’s podcast episode, we take a deeper dive into lesser-known areas of Amazon’s business. First, we examine the initiatives at play for the company's TV and voice businesses. Then, we discuss Amazon's ambitions around “just walk out” and smart payment technology. Tune in to the conversation with our analysts Grace Broadbent, David Morris, and Yory Wurmser.   Reports mentioned in this episode:  https://content-na1.emarketer.com/power-of-amazon-2023?_gl=1*1xjw76z*_ga*Nzg5NjgwNzUyLjE2NjcxNzAyNzg.*_ga_XXYLHB9SXG*MTY5MjAzNzUzNC41ODkuMC4xNjkyMDM3NTM0LjAuMC4w#Echo_and_Alexa_Voice_connectivity_sits_at_a_crossroads   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-amazon-s-tv-voice-strategy-its-plans-payment-integration   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
8/29/202325 minutes, 48 seconds
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Around the World: Mapping FASTs—How Big is the Space, What’s the Advertiser Opportunity, and Who Are the Competitors? | Aug 28, 2023

On today’s podcast episode, host Bill Fisher is joined by our analyst Paul Briggs and forecasting writer Ethan Cramer-Flood to examine the size, advertiser opportunity, and competitors in the free ad-supported streaming TV (FAST) service space.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-around-world-mapping-fasts-how-big-space-whats-advertiser-opportunity-who-competitors   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
8/28/202328 minutes, 29 seconds
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The Weekly Listen: Are We Watching Sports differently, Can Uber Turn a Profit, and What Should Disney Do with ESPN? | Aug 25, 2023

On today's podcast episode, we discuss whether the way people watch sports has changed, if Uber and Lyft will ever be able to turn a profit, whether Peacock can keep its head above water, what happened to the TikTok ban, what The Walt Disney Co. should do with ESPN, who's not on the internet, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Bill Fisher and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/weekly-listen-watching-sports-differently-uber-turn-profit-what-should-disney-do-with-espn   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
8/25/202342 minutes, 37 seconds
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The Daily: Affiliate and Partner Marketing, YouTube and Ad Blocking, and Programmatic is Coming to a Theater Near You | Aug 24, 2023

On today's podcast episode, we discuss the current state of the affiliate space, bringing new light to influencer activity through "performance branding," the impact of programmatic ads coming to movies theaters, and how retail media aids affiliate marketing. "In Other News," we talk about the impact of programmatic ads coming to the movies and what YouTube's next anti-ad blocking measure will be. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-affiliate-partner-marketing-youtube-ad-blocking-programmatic-coming-theater-near-you   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
8/24/202322 minutes, 31 seconds
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Reimagining Retail: Why Established Brands are Dominating D2C and Which Digital Natives are Primed for Success | Aug 23, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what established brands have to gain by going D2C, the ways digitally native brands sell in brick-and-mortar stores, and how brands are maintaining a digitally native “identity” for marketing purposes while also going wholesale. Then, for "Pop-Up Rankings," we rank the the digital natives that are primed for success and the ones that need to up their game. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and president of SageBerry Consulting and author of "Remarkable Retail" Steve Dennis.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-reimagining-retail-why-established-brands-dominating-d2c-which-digital-natives-primed?_gl=1*1t5h1cj*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY5MjgwMDIyOC4xMjkuMC4xNjkyODAwMjI4LjAuMC4w   © 2023 Insider Intelligence   
8/23/202332 minutes, 32 seconds
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The Daily: Disney+ Loses Users, What’s Next for Writers Strike Negotiations, and The Roku Channel Establishes Itself | Aug 22, 2023

On today's podcast episode, we discuss why Disney+ is losing users, what a Disney+ password-sharing crackdown would look like, and the impact of ESPN Bet. "In Other News," we talk about what the Alliance of Motion Picture and TV Producers is offering at the latest writers strike negotiations and why The Roku Channel has become a legitimate player in the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-disney-loses-users-whats-next-writers-strike-negotiations-roku-channel-establishes   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
8/22/202323 minutes, 43 seconds
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The Daily: AI Comes Under Fire, When We Can Expect to See GPT-5, and Netflix’s Game-Controller App | Aug 21, 2023

On today's podcast episode, we discuss why the Federal Trade Commission is investigating ChatGPT-maker OpenAI; how publishers, content creators, and authors feel about generative AI; what the wrong kind of regulation looks like; and what AI rules we will likely see next. "In Other News," we talk about when we can expect to see GPT-5 and what to make of Netflix's newly launched game-controller app. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-ai-comes-under-fire-expect-see-gpt-5-netflixs-game-controller-app   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
8/21/202321 minutes, 30 seconds
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The Weekly Listen: Is it Too Early to Talk About Gen Alpha, What’s on TikTok Live, and Fast Fashion Repairs | Aug 18, 2023

On today's episode, we discuss whether it's too early to talk about Gen Alpha, delivering things without the box, what's happening on TikTok Live, fast fashion looking to repairs, what websites will look like in the future, the most popular theme parks in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, analyst Blake Droesch, and forecasting director Oscar Orozco.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-weekly-listen-too-early-talk-about-gen-alpha-whats-on-tiktok-live-fast-fashion-repairs?_gl=1*1fhzz6m*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY5MjM2OTYyOS4xMjQuMS4xNjkyMzY5NjMwLjAuMC4w   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
8/18/202347 minutes, 47 seconds
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The Daily: How to Prepare for AI, Labels on Smart Devices, and Apple’s Lip-Reading Technology | Aug 17, 2023

On today's episode, we discuss the ways in which firms are prepared—and unprepared—for AI, what happens when companies have finished test-driving generative AI, and what to make of Meta giving away its AI model. "In Other News," we talk about smart home device labels and how Apple’s lip-reading technology could be a step toward artificial general intelligence. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-how-prepare-ai-labels-on-smart-devices-apple-lip-reading-technology   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
8/17/202323 minutes, 2 seconds
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Reimagining Retail: Online Grocery-Buying Habits, and Can Uber and DoorDash Push Further Into Grocery? | Aug 16, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the changes in how US consumers buy groceries, strategies for building future growth in grocery, and who has the best shot at winning. Then in a newish segment, "Loyalty Point, Counter Point," we present arguments both in favor of and against Uber and DoorDash being able to push even further into grocery. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of content Becky Shilling.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-reimagining-retail-online-grocery-buying-habits-uber-doordash-push-further-grocery   © 2023 Insider Intelligence     
8/16/202327 minutes, 9 seconds
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The Daily: Gen Z’s Healthcare Journey, Amazon Clinic Video Visits, and Connected Fitness Post-Pandemic | Aug 15, 2023

On today's episode, we discuss Gen Zers and healthcare: what the beginning of their journey looks like, social media as an entry point, and what they want from their experience. "In Other News," we talk about Amazon expanding its Amazon Clinic telehealth services to include video visits and how connected fitness is getting on post-pandemic. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-gen-z-healthcare-journey-amazon-clinic-video-visits-connected-fitness-post-pandemic   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.      
8/15/202321 minutes, 52 seconds
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The Daily: Why Spotify is Struggling to Monetize, Remembering Audio Ads, and Netflix Lowers Ad Prices | Aug 14, 2023

On today's episode, we discuss how Spotify added a record number of users, the impact of its price increase, and the latest on its podcast business. "In Other News," we talk about how good people are at recalling audio ads and some adjustments to Netflix's ad tier. Tune in to the discussion with our analyst Daniel Konstantinovic.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-why-spotify-struggling-monetize-remembering-audio-ads-netflix-lowers-ad-prices   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
8/14/202320 minutes, 53 seconds
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The Weekly Listen: Ads in Stores, Could Google Eat the Internet, and Did HBO Max’s Rebrand to Max Work? | Aug 11, 2023

On today's episode, we discuss how to do ads in stores the right way, whether Google will eat the internet, whether the rebrand from HBO Max to Max worked, if the US ad market is starting to see green shoots, how successful the "Barbie" movie has been, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-weekly-listen-ads-stores-could-google-eat-internet-hbo-maxs-rebrand-max-work   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
8/11/202331 minutes, 58 seconds
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The Daily: Has Amazon Officially Reversed Course, Retailer Site Searches, and Watching Ads to Save Money | Aug 10, 2023

On today's episode, we discuss whether Amazon can keep expenses down while also keeping customers happy, where the company will place its bets on grocery, and how its advertising arm has performed of late. "In Other News," we talk about why most retailers site searches aren't working and how many streaming viewers will watch ads to save a few bucks. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-has-amazon-officially-reversed-course-retailer-site-searches-watching-ads-save-money   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
8/10/202322 minutes, 52 seconds
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Reimagining Retail: How Chinese Companies Influence US Retail and How Fashion Retail Will Change As a Result | Aug 9, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the opportunity for China-based companies like Shein, Temu, and TikTok in the US, and how they can compete with Amazon. Then for "Red-Hot Retail," our analysts give us some spicy predictions about how fashion retail will change in the US as a direct result of Chinese manufacturers. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and researcher and Asia-Pacific lead Man-Chung Cheung.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-reimagining-retail-how-chinese-companies-influence-us-retail-how-fashion-retail-will-change   © 2023 Insider Intelligence   
8/9/202325 minutes, 11 seconds
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The Daily: Why Snap Continues to Stall, How Pinterest is Getting On, and Social Media Habits by Generation | Aug 8, 2023

On today's episode, we discuss why Snap's growth continues to stall, what to make of their TikTok-esque short form video feed Spotlight, and what to expect from the company in the second half. "In Other News," we check in on Pinterest and discuss the most interesting trends in social media usage by generation. Tune in to the discussion with our analyst Jasmine Enberg.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-why-snap-continues-stall-how-pinterest-getting-on-social-media-habits-by-generation   © 2023 Insider Intelligence Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
8/8/202318 minutes, 57 seconds
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The Daily: Has Meta Officially Bounced Back, TikTok’s Text-Only Posts, and What Happened to Lemon8? | Aug 7, 2023

On today's episode, we discuss whether Meta has officially bounced back, what to make of Threads at this point, and what Meta's metaverse plans will look like in 2024. "In Other News," we talk about the impact of TikTok's new text-only posts and what happened to social media app Lemon8. Tune in to the discussion with our analyst Debra Aho Williamson.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-has-meta-officially-bounced-back-tiktoks-text-only-posts-what-happened-lemon8   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
8/7/202323 minutes, 6 seconds
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The Weekly Listen: How Swiping is Taking Over Social Media, Paying With Your Hand, and AI in the Home | Aug 4, 2023

On today's episode, we discuss how a new era of social media is rising, whether folks want to pay for things with their hand, when the best time to email your co-worker is, how Walmart+ is getting on, what AI in the home might look like, the most popular cars in the US, and more. Tune in to the discussion with our analysts Ross Benes and Blake Droesch and forecasting director Oscar Orozco.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-weekly-listen-how-swiping-taking-over-social-media-paying-with-your-hand-ai-home   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
8/4/202339 minutes, 13 seconds
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The Daily: Google’s Ad Growth Shows Signs of Life, Replacing Cookies, and Microsoft’s Future Bets | Aug 3, 2023

On today's episode, we discuss what Google's Q2 ad growth is telling us, what to make of YouTube's recent performance, and how Google will fair in the second half of the year. "In Other News," we talk about Google rolling out the first step of third-party cookie replacement and what Microsoft is betting on for the future. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.   Rules for this month's contest can be found here:  https://www.insiderintelligence.com/terms/podcast-sweepstakes/   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-googles-ad-growth-shows-signs-of-life-replacing-cookies-microsofts-future-bets   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
8/3/202318 minutes, 37 seconds
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Reimagining Retail: TikTok’s Flywheel, eCommerce Offering, and Copycat Platforms | Aug 2, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what TikTok's flywheel looks like, its latest efforts to build out its own shopping platform, and what the social network has that Meta doesn't. Then, for "Pop-Up Rankings," we rank our top four existing TikTok copycat apps. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-reimagining-retail-tiktoks-flywheel-ecommerce-offering-copycat-platforms   © 2023 Insider Intelligence 
8/2/202323 minutes, 6 seconds
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The Daily: How Netflix’s Password-Sharing Crackdown is Going and Why Disney Might Be Bailing on TV | Aug 1, 2023

On today's episode, we discuss whether Netflix's password-sharing crackdown is actually working out, why the company got rid of its basic ad-free plan, and whether sticking to sports-adjacent programming is the right move. "In Other News," we talk about whether The Walt Disney Co. might be bailing on TV too soon. Tune in to the discussion with our analyst Daniel Konstantinovic.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-how-netflixs-password-sharing-crackdown-going-why-disney-might-bailing-on-tv   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  
8/1/202322 minutes, 18 seconds
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Around the World: Economic Effects on Retail and eCommerce | Jul 31, 2023

On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to examine what impact global economic turbulence is having on retail and ecommerce in different markets.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-around-world-economic-effects-on-retail-ecommerce   © 2023 Insider Intelligence    Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.  
7/31/202334 minutes, 9 seconds
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The Weekly Listen: Twitter Becomes X, A Billboard In Your Living Room, and Why Airbnb Has No Loyalty Program | Jul 28, 2023

On today's episode, we discuss what to make of Twitter changing its name to X, whether Walmart is crushing Amazon in the grocery wars, what a billboard in your living room would look like, what Gen Z has done to the purchase funnel, why Airbnb doesn't have a loyalty program, what the most popular museums around the world are, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-weekly-listen-twitter-becomes-x-billboard-your-living-room-why-airbnb-has-no-loyalty-program   © 2023 Insider Intelligence    Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.  
7/28/202346 minutes, 3 seconds
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The Daily: July’s Great Big Monthly Advertising, Media, and Retail Quiz—Travel, Threads, and Prime Day | Jul 27, 2023

On today's special episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover how much the world is traveling again, how Amazon Prime Day did, the staying power of Threads, and more. Tune in to the discussion with this month's contestants: our analysts Carina Perkins, Max Willens, and Yory Wurmser.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-julys-great-big-monthly-advertising-media-retail-quiz-travel-threads-prime-day?_gl=1*jzbiy8*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY5MDQ3NDQyMS4xMTkuMC4xNjkwNDc0NDIxLjAuMC4w   © 2023 Insider Intelligence    Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.
7/27/202333 minutes, 27 seconds
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Reimagining Retail: What to Watch Out for This Back-to-School Season and How Retailers Can Stand Out | Jul 26, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what's most important this back-to-school season, how much Amazon Prime Day might have stretched out the shopping period, and where coolness comes from. Then, for "Pop-Up Rankings," we rank the things you need to do to be better than OK and in an OK market. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Zak Stambor.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-reimagining-retail-what-watch-this-back-to-school-season-how-retailers-stand   © 2023 Insider Intelligence   
7/26/202326 minutes, 24 seconds
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The Daily: Are We Back to Traveling Again, Gamifying Shopping, and Brands That Want to Text Us | Jul 25, 2023

On today's episode, we discuss whether the summer travel boom will last, how the economic climate is influencing how people think about vacations, and the changes in how people choose where they go on vacation. "In Other News," we discuss whether folks want gamified shopping experiences and how brands should—and shouldn't—text you. Tune in to the discussion with our analyst Zach Goldner and director of forecasting Oscar Orozco.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-back-traveling-again-gamifying-shopping-brands-that-want-text-us   © 2023 Insider Intelligence    Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.
7/25/202329 minutes, 27 seconds
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The Daily: The Who, What, and When of Marketing; Peacock’s Prices; and What The Writers (and Actors) Strikes Mean For Viewers | Jul 24, 2023

On today's episode, we discuss the who, what, and when of marketing and the current state of identity. "In Other News," we talk about why Peacock's price increase matters and what the writers—and now actors—strikes mean for viewers. Tune in to the discussion with our analyst Paul Verna and Tim Finnigan, director of product marketing at Verisk Marketing Solutions.     Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:        © 2023 Insider Intelligence    Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.  
7/24/202323 minutes, 6 seconds
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The Weekly Listen: Can Threads Keep Up Its Momentum, TikTok Music’s Potential, and the Women’s World Cup 2023 | Jul 21, 2023

On today's episode, we discuss whether Threads can keep up its momentum, if TikTok Music can compete in the music streaming world, how engagement with the Women's World Cup will look, what to make of the Burger King rebrand, whether US consumers actually shop on social media platforms, who invented the first-ever hybrid car, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:        © 2023 Insider Intelligence    Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.  
7/21/202344 minutes, 45 seconds
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The Daily: Searching for Things on Social Media and Whether Chatbots Will Be Our Personal Explorers | Jul 20, 2023

On today's episode, we discuss how much people are searching for things on social media, where they're looking, and how advertisers should approach social search. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.   Reports mentioned in this episode:  https://content-na1.emarketer.com/social-search-taking-off?_gl=1*squwvr*_ga*Nzg5NjgwNzUyLjE2NjcxNzAyNzg.*_ga_XXYLHB9SXG*MTY4NjkyODQ3OC40NDEuMS4xNjg2OTI4NDc5LjAuMC4w   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:        © 2023 Insider Intelligence    Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.  
7/20/202318 minutes, 53 seconds
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Reimagining Retail: Prime Day Campaigns That Stole The Show and New Flavors of Prime Day We Expect To See In The Future | Jul 19, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss data, campaigns, and non-Amazon retailers that captured our attention during this year's Amazon Prime Day. Then for "Red-Hot Retail," our analysts give us some spicy predictions about what changes to Prime Day we may see in the future. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and vice president and analyst Andrew Lipsman.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:        © 2023 Insider Intelligence   
7/19/202326 minutes, 45 seconds
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The Daily: Mobile Time Spent Nears a Pivotal Point, Paying with Smartphones, and How Many Folks Use Generative AI | Jul 18, 2023

On today's episode, we discuss a milestone for digital video, why TV lovers still love their TVs, and the relationship between digital audio and social networking. "In Other News," we talk about how many US shoppers use their phones to pay for things at the register and how many generative AI users there are in the US. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence    Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.  
7/18/202322 minutes, 10 seconds
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The Daily: Is Threads’ Arrival Curtains for Twitter, Snap Tempts Creators, and Proving Social Media’s Bad for Teens | Jul 17, 2023

On today's episode, we discuss the impact Threads will have on Twitter usage, how much of a revenue boost this could be for Meta, and what advertisers should be thinking about with the arrival of this new app. "In Other News," we talk about Snap's efforts to tempt creators and whether it's possible to actually prove that social media is bad for teens. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence    Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.  
7/17/202323 minutes, 39 seconds
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The Weekly Listen: Will Threads Replace Twitter, Is The Internet Turning Into TikTok, and ’Click to Cancel’ Pushback | Jul 14, 2023

On today's episode, we discuss what to make of Meta's new Threads app, whether the internet is becoming more like TikTok, the argument against "click to cancel," ad-supported versus ad-free video streaming, how shipping works, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Zach Goldner, and Evelyn Mitchell-Wolf.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-weekly-listen-will-threads-replace-twitter-internet-turning-tiktok-click-cancel-pushback   © 2023 Insider Intelligence    Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.  
7/14/202342 minutes, 3 seconds
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The Daily: Privacy Legislation Patchwork Explained, The Toughest Content Law in the West, and Gannett Sues Google | Jul 13, 2023

On today's episode, we discuss what the current patchwork of privacy legislation looks like in the US, what the most protective state privacy laws include, and whether a federal privacy law is on the horizon. "In Other News," we talk about the countdown to comply with the West's toughest content law and the significance of Gannett suing Google. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-privacy-legislation-patchwork-explained-toughest-content-law-west-gannett-sues-google   © 2023 Insider Intelligence    Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.  
7/13/202319 minutes, 58 seconds
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Reimagining Retail: Why Beauty’s Doing So Well and Brand Strategies to Learn From | Jul 12, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why beauty is doing so much better than the rest of retail, how we've seen the "lipstick effect" play out, and how beauty shopping habits are changing. Then, for "Pop-Up Rankings," we rank our top four beauty brand marketing strategies other retailers can learn from. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-reimagining-retail-why-beautys-doing-well-brand-strategies-learn   © 2023 Insider Intelligence   
7/12/202328 minutes, 51 seconds
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The Daily: Millennials and Healthcare, Unapproved Weight Loss Drugs, and Gen Z Meets Health Providers on TikTok | Jul 11, 2023

On today's episode, we discuss the state of millennials' health, the most popular ways this generation engages with healthcare, and what digital health tools interest them the most. "In Other News," we talk about who's selling unapproved weight loss drugs, and how and why healthcare providers and Gen Z consumers are meeting on TikTok. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.   Articles mentioned in this episode:  https://content-na1.emarketer.com/millennials-healthcare?_gl=1*tzex54*_ga*nzg5njgwnzuylje2njcxnzaynzg.*_ga_xxylhb9sxg*mty4nzk4njmxmy40nzeums4xnjg3otg2otmyljaumc4w    Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-millennials-healthcare-unapproved-weight-loss-drugs-gen-z-meets-health-providers   © 2023 Insider Intelligence    Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.  
7/11/202321 minutes, 7 seconds
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The Daily: Has The Ad Market Rebounded, The Verdict on Premium Video-on-Demand, and Streaming’s Share of TV | Jul 10, 2023

On today's episode, we discuss what to make of the mixed signals surrounding the US ad market, how much the space will grow in 2023, what's driving it, and what's holding it back. "In Other News," we talk about whether Universal Pictures’ premium video-on-demand success has reshaped the movie distribution model and what we spend our time watching on our TVs. Tune in to the discussion with our analyst Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-has-ad-market-rebounded-verdict-on-premium-video-on-demand-streamings-share-of-tv   © 2023 Insider Intelligence    Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.  
7/10/202319 minutes, 37 seconds
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The Weekly Listen: Advertising Is Falling for AI, Inside The Minds of Gen Zers, and Spotify Pivots | Jul 7, 2023

On today's episode, we discuss the advertising industry's recent love affair with generative AI, what happens inside the minds of Gen Z consumers, why Spotify is pivoting, Twitter's new CEO writing the the company's next chapter, how podcast advertising is doing, how much people spend when they go to Las Vegas, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Bill Fisher and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-weekly-listen-advertising-falling-ai-inside-minds-of-gen-zers-spotify-pivots   © 2023 Insider Intelligence    Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.  
7/7/202340 minutes, 46 seconds
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The Daily: What happens when AI learns from other AI content, and new features for the Apple Vision Pro | Jul 6, 2023

On today's episode, we discuss what lawmakers are most likely to tackle first when it comes to regulating AI, whether AI songs can win a Grammy, and what happens when AI eats up—and learns from—other AI-generated content. "In Other News," we talk about the newly announced features for Apple's Vision Pro AR headset and how this device could change the whole market. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-what-happens-ai-learns-other-ai-content-new-features-apple-vision-pro?_gl=1*upq21g*_ga*mtc1oti2otq5lje2nzewnziynda.*_ga_xxylhb9sxg*mty4odu5mzq3oc4xmdcums4xnjg4ntkzndc4ljaumc4w   © 2023 Insider Intelligence    Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.  
7/6/202322 minutes, 12 seconds
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Reimagining Retail: When Big Brands Go Out of Business—Who’s Innovating to Avoid This and Who’s at Risk | Jul 5, 2025

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss big brands going out of business: what happens to the brand, the opportunity for competitors, and whether a brand’s bankruptcy can change consumer behaviors surrounding life milestones. Then, for "Pop-Up Rankings," we rank retailers or brands that are innovating really well and brands that are at risk. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-reimagining-retail-big-brands-go-of-business-whos-innovating-avoid-this-whos-risk   © 2023 Insider Intelligence   
7/5/202323 minutes, 11 seconds
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The Daily: Where Americans Spend Their Time With Connected Devices, Amazon’s Sidewalk Network, and 2 New AI Bills| Jul 3, 2023

On today's episode, we discuss how time spent on smartphones is changing, what people do on different devices, and what digital time spent in your car might look like. "In Other News," we talk about the significance of Amazon's Sidewalk network and what to make of two new pieces of potential AI legislation. Tune in to the discussion with our analyst Yory Wurmser.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence    Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.  
7/3/202320 minutes, 15 seconds
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The Weekly Listen: Amazon’s Dark Patterns, Forcing Livestream Shopping, and Can Reduced Inflation Save The Day? | Jun 30, 2023

On today's episode, we discuss the implications of the Federal Trade Commission thinking Amazon tricked customers into signing up for automatically renewing Prime subscriptions, whether it makes sense for companies to force livestream shopping on Americans, if speciality stores really work, the impact of Facebook and Instagram restricting news access in Canada, whether reduced inflation can save the day, what a real work-life balance looks like, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Evelyn Mitchell-Wolf.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-weekly-listen-amazons-dark-patterns-forcing-livestream-shopping-reduced-inflation-save-day   © 2023 Insider Intelligence   
6/30/202343 minutes, 9 seconds
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The Daily: The Great Big Monthly Advertising, Media, and Retail Quiz - June | Jun 29, 2023

On today's special episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Today, we cover Americans' sentiment toward AI, how much Netflix's password-sharing initiative will boost subscriber numbers, how retail media ad spending dollars are moving around, and more. Tune in to the discussion with this month's contestants: our analysts Sky Canaves and Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-great-big-monthly-advertising-media-retail-quiz-june   © 2023 Insider Intelligence 
6/29/202335 minutes, 54 seconds
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Reimagining Retail: Digital Marketplaces—Advantages, Competition, and How They Will Evolve | Jun 28, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the sizes of different digital marketplaces, what their unique selling points are, and why smaller retailers are building out their own. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of digital marketplaces. Join our analyst Sara Lebow as she hosts forecasting analyst Whitney Birdsall and analyst Sky Canaves.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:      © 2023 Insider Intelligence 
6/28/202334 minutes
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The Daily: What Prime Day 2023 Will Bring, Targeted Ads During Live Sports, and Amazon’s AI Ambitions | Jun 27, 2023

On today's episode, we discuss how this year's Amazon Prime Day will be different, how competitors can maximize the sales holiday's impact, and an uncanny link between Prime Day and the end-of-year holiday season. "In Other News," we talk about the significance of NBCUniversal and Walmart Connect bringing targeted ads to live sports and Amazon's AI initiatives. Tune in to the discussion with our vice president and analyst Andrew Lipsman.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-what-prime-day-2023-will-bring-targeted-ads-during-live-sports-amazons-ai-ambitions   © 2023 Insider Intelligence 
6/27/202326 minutes, 50 seconds
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Around the World: The Retail Media Opportunity (and Maturity) In Key Regions | Jun 26, 2023

On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to discuss everything retail media-related. There’s been a boom in the US, but how big is the opportunity elsewhere, and who are the early wave-makers in this space?   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-around-world-retail-media-opportunity-and-maturity-key-regions   © 2023 Insider Intelligence   
6/26/202327 minutes, 37 seconds
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The Weekly Listen: When Brands Should Weigh In On Social Issues, Ad-Supported Prime Video, and The NBA’s New Home | Jun 23, 2023

On today's episode, we discuss when people are most likely to boycott a brand, whether folks will shop elsewhere if they are charged for returns, where the NBA will live next season, if an ad-supported tier for Amazon Prime Video will work, how much vacation time people take in the US versus other countries, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-the-weekly-listen-brands-should-weigh-on-social-issues-ad-supported-prime-video-nba-new-home   © 2023 Insider Intelligence 
6/23/202339 minutes, 53 seconds
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The Daily: Cannes Lions 2023—AI Conversations, The Changes Gen Z is Driving, and Branded Jingles at Self-Checkout | Jun 22, 2023

On today's episode, we discuss the Cannes Lions International Festival of Creativity 2023—the best conversations from the event, the value of being there, what we heard from marketers, and what we didn't. Tune in to the discussion with our analyst Jasmine Enberg and vice presidents Marissa Coslov and Ina Gottinger.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-cannes-lions-2023-ai-conversations-changes-gen-z-driving-branded-jingles-self-checkout   © 2023 Insider Intelligence 
6/22/202318 minutes, 45 seconds
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Reimagining Retail: How Retail Media Networks Look Different in 2023 and Predictions on Retail Media 2.0 | Jun 21, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the current retail media era, the partnerships that make the most sense, and how social media plays a role in this space. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of retail media. Join our analyst Sara Lebow as she hosts vice president and analyst Andrew Lipsman and analyst Max Willens.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-reimagining-retail-how-retail-media-networks-look-different-2023   © 2023 Insider Intelligence   
6/21/202329 minutes, 5 seconds
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The Daily: How Generative AI Can Humanize Messaging, LinkedIn Bets on Trust, and ChatGPT’s Personalizing Content | Jun 20, 2023

On today's episode, we discuss real-world examples of how generative AI can humanize messaging, increase engagement, and turn customers into brand advocates. "In Other News," we talk about why LinkedIn is betting on trust and some promising use cases for generative AI in content marketing. Tune in to the discussion with our analyst Kelsey Voss.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-how-generative-ai-humanize-messaging-linkedin-bets-on-trust-chatgpt   © 2023 Insider Intelligence   
6/20/202318 minutes, 23 seconds
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The Weekly Listen: Netflix is Growing Up, Sweetgreen’s Infinite Kitchen, and The Time We Spend with Connected Devices | Jun 16, 2023

On today's episode, we discuss password sharing and live sports on Netflix, what the definition of "convenience" is, if awards shows have turned things around, where we spend time with connected devices, sweetgreen's plan to automate all stores in five years, who invented the card game Uno, and more. Tune in to the discussion with our director of forecasting Oscar Orozco, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-the-weekly-netflix-growing-up-sweetgreens-infinite-kitchen-time-spend-with-connected-devices   © 2023 Insider Intelligence   
6/16/202341 minutes, 41 seconds
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The Daily: Very Specific 2023 Predictions—Microsoft Buying Roku, TikTok Search, and Instagram’s Twitter | Jun 15, 2023

On today's episode, we discuss some predictions for 2023 that are too specific to be 100% certain but could still come true, including: why Microsoft would want to buy Roku, whether TikTok will make a splash in search advertising, who will be the runaway retailer of the year, if Instagram's new Twitter competitor app will be a hit, and more. Tune in to the discussion with our analysts Debra Aho Williamson, Andrew Lipsman, and Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-very-specific-2023-predictions-microsoft-buying-roku-tiktok-search-instagram-s-twitter   © 2023 Insider Intelligence 
6/15/202339 minutes, 48 seconds
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Reimagining Retail: How Pet Care Is Changing In The US and Loyalty Drivers From Pet Retailers Others Can Emulate | Jun 14, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how pet care is moving online, the best pet services retailers are offering, and how recession-proof the category is. Then, for "Pop-Up Rankings," we rank the top four loyalty drivers from pet retailers that other businesses can emulate. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-reimagining-retail-how-pet-care-changing-us-loyalty-drivers-pet-retailers-others-emulate   © 2023 Insider Intelligence 
6/14/202325 minutes, 26 seconds
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The Daily: Healthcare—Retailers Provide It, Some Healthcare Systems Deny It To Patients, and Consumers’ Trust In It Falls | Jun 13, 2023

On today's episode, we discuss why Americans would go to a retailer for their healthcare, where most of them are going, and what the most significant deal in retail healthcare has been so far. "In Other News," we talk about why Allina Health is denying certain types of care to patients and why consumer trust in the healthcare system is continuing to fall. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-healthcare-retailers-provide-it-some-healthcare-systems-deny-patients   © 2023 Insider Intelligence   
6/13/202326 minutes, 27 seconds
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The Daily: TV vs. CTV, The Takeaway From This Year’s Upfronts/NewFronts, and Peacock’s Extreme Discounting | Jun 12, 2023

On today's episode, we discuss how much advertisers spend on traditional TV, whether connected TV (CTV) is stealing all of its dollars, and how much time Americans spend watching both. "In Other News," we talk about the one big takeaway from this year's upfronts and NewFronts and whether Peacock's new pricing strategy will work. Tune in to the discussion with our analyst Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-tv-vs-ctv-takeaway-this-years-upfronts-newfronts-peacocks-extreme-discounting   © 2023 Insider Intelligence   
6/12/202321 minutes, 28 seconds
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The Weekly Listen: Apple’s New MR Headset is Here, Shoppable TV Using AI, and Faster Amazon Shipping | Jun 9, 2023

On today's episode, we discuss what to make of Apple's Vision Pro, the company's newly announced mixed reality (MR) goggles; how AI could improve shoppable TV; why retailers and customers aren't on the same page; how ads on the New York subway are changing; how Amazon plans to deliver packages to folks even faster; how long it actually takes to play a baseball game; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-weekly-listen-apple-s-new-mr-headset-here-shoppable-tv-using-ai-faster-amazon-shipping   © 2023 Insider Intelligence   
6/9/202343 minutes, 40 seconds
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The Daily: Meet the FASTs, What’s Next for Ad Spend, and Microsoft’s Significance | Jun 8, 2023

On today's episode, we introduce you to the FAST (free ad-supported streaming TV) services (e.g., Tubi, The Roku Channel, and Pluto TV), explain how they became so popular, and look ahead to see what their ceiling is. "In Other News," we talk about whether the advertising space is on the mend and how significant of an ad player Microsoft is. Tune in to the discussion with our analyst Ross Benes and director of Briefings Jeremy Goldman.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-meet-fasts-whats-next-ad-spend-microsofts-significance   © 2023 Insider Intelligence 
6/8/202325 minutes, 51 seconds
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Reimagining Retail: How Ikea Developed a Cult-Like Following and Its Biggest Challengers, From Resale to Rental | Jun 7, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why Ikea has fallen behind on ecommerce, what to expect from its new store formats, and how the company developed its cult-like following. Then, for "Pop-Up Rankings," we rank Ikea's top four biggest challengers. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Zak Stambor.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-reimagining-retail-how-ikea-developed-cult-like-following-biggest-challengers-resale-rental?_gl=1*1brdm30*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4NjE0NzYxOC45Ni4wLjE2ODYxNDc2MTguMC4wLjA.   © 2023 Insider Intelligence 
6/7/202322 minutes, 6 seconds
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The Daily: Problems With AI, Part 2—Job Security, Regulation, and The Likelihood It Will Cause Human Extinction | Jun 6, 2023

On today's episode, we discuss whether most of what AI writes is useless, if AI is coming for your job, the likelihood of human extinction, and AI rules that could help us avoid that scenario. "In Other News," we talk about what Nvidia is and why it just joined the hyper-exclusive trillion-dollar club and what happens now that Neuralink can test its brain implants on humans. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-problems-with-ai-part-2-job-security-regulation-likelihood-will-cause-human-extinction?_gl=1*1uo7a7i*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4NjA1NjQzNC45NS4wLjE2ODYwNTY0MzQuMC4wLjA.   © 2023 Insider Intelligence   
6/6/202325 minutes, 24 seconds
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The Daily: Problems with AI, Part 1—Treating AI Like a Human, How Smart is ChatGPT, and What Happened to IBM’s Watson? | Jun 5, 2023

On today's episode, we discuss whether we'll be able to tell if something is AI-generated, whether AI can be considered an "inventor," and whether now is the right time to adopt this technology. "In Other News," we talk about how smart ChatGPT really is and what ever happened to IBM's AI supercomputer Watson after it won at "Jeopardy!" Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.     Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-problems-ai-part-1-treating-ai-like-human-how-smart-chatgpt-what-happened-ibm-watson   © 2023 Insider Intelligence 
6/5/202323 minutes, 56 seconds
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The Weekly Listen: How Influential AI-Generated Ads Will Be, TikTok’s Chatbot Tako, and VR In Your Car | Jun 2, 2023

On today's episode, we discuss what AI-generated ads will look like, TikTok testing a new AI chatbot called Tako, Formula One finding a new way to advertise on its cars, ESPN offering its channel as a standalone streaming service, what using VR in a car will look like, visualizing the US workforce as 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-weekly-listen-how-influential-ai-generated-ads-will-be-tiktok-chatbot-tako-vr-your-car   © 2023 Insider Intelligence 
6/2/202344 minutes, 57 seconds
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The Daily: Netflix (and Max) with ads, has esports momentum ground to a halt, and the best CTV ad formats | Jun 1, 2023

On today's episode, we discuss the significance of Netflix saying it has 5 million monthly active users on its ad tier, the biggest impacts of the new streaming service Max, and how much noise a combined Paramount+ and Showtime offering can make. "In Other News," we talk about the current state of esports and what the best connected TV (CTV) ad formats are. Tune in to the discussion with our director of Briefings Jeremy Goldman.   Visit  insiderintelligence.com/events to register for our next Attention! Virtual Summit    Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-netflix-and-max-with-ads-has-esports-momentum-ground-halt-best-ctv-ad-formats?_gl=1*akxw44*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4NTYyNzAxNy45MS4xLjE2ODU2MjcwMTkuMC4wLjA.   © 2023 Insider Intelligence     
6/1/202325 minutes, 18 seconds
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Reimagining Retail: How the Valued Benefits of Retail Memberships Have Changed and Some Creative Recommendations | May 31, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss exactly how much of the retail membership market Amazon Prime has gobbled up, whether Walmart+ is even competing with Amazon, and how valued benefits have shifted. Then, for "Pop-Up Rankings," we rank our top four creative recommendations for what retail memberships could offer members. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence    In the experience economy, every business must be digital, and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe drives Customer Experience Management across B2B and B2C companies of every size.  
5/31/202328 minutes, 32 seconds
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The Daily: The great big monthly advertising, media, and retail quiz - May | May 30, 2023

On today's special episode, we continue our new monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Today, we cover Google reinventing search, Amazon's grocery strategy, and what Twitter appointing a new CEO means for growth. Tune in to the discussion with this month's contestants: our analysts Ross Benes, Blake Droesch, and Debra Aho Williamson.     Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]      © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
5/30/202335 minutes, 1 second
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The Weekly Listen: Montana Bans TikTok, Amazon Jumps on the AI Chatbot Bandwagon, and Space Advertising | May 26, 2023

On today's episode, we discuss what happens now that Montana has approved a ban on TikTok, what Amazon's AI chatbot might look like, why Meta got a record fine from the EU, what space advertising looks like, a Supreme Court ruling on an infamous internet law, how good humans are at multitasking, and more. Tune in to the discussion with our director of Briefings Jeremy Goldman, analyst Evelyn Mitchell, and vice president of Briefings Stephanie Taglianetti.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]      © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  
5/26/202341 minutes, 38 seconds
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The Daily: The Rise of Attention Metrics, Apple and Microsoft vs. Google Search, and YouTube’s Unskippable Ads | May 25, 2023

On today's episode, we discuss which attention metrics are real, which are still in development, and where identity and addressability will be by the end of the year. "In Other News," we talk about how much Microsoft and Apple can encroach on Google's search turf and YouTube debuting unskippable 30-second ads. Tune in to the discussion with our analyst Evelyn Mitchell and Kunal Nagpal, chief business officer of InMobi.     Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-rise-of-attention-metrics-apple-microsoft-vs-google-search-youtube-s-unskippable-ads?_gl=1*1e3pss2*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4NDk2NTEyNC44Ny4wLjE2ODQ5NjUxMjQuMC4wLjA.   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
5/25/202319 minutes, 56 seconds
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Reimagining Retail: The Battle for Online Dollars—Chewy’s Growth, Carvana’s Momentum, and Can Amazon Be Caught? | May 24, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we invent a new sport called the "National Retailers League," where we look at how retailers stack up against each other across different areas. Then, we examine the battle between the top 15 retailers for online dollars and hand out some awards based on fulfillment experience, the best mobile app, and internet innovation. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Blake Droesch.    Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-reimagining-retail-battle-online-dollars-chewy-s-growth-carvana-s-momentum-amazon-caught   © 2023 Insider Intelligence    In the experience economy, every business must be digital, and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe drives Customer Experience Management across B2B and B2C companies of every size.  
5/24/202329 minutes, 55 seconds
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The Daily: Keeping Up With Retail Media, Ads in Roblox, and Tesla Gives Advertising A Go | May 23, 2023

On today's episode, we discuss what's currently driving retail media, the other retailers outside of Amazon to watch, and what advertisers should be focusing on in this moment. "In Other News," we talk about ads (and influencer content) in Roblox and why Tesla has decided to start advertising for the first time. Tune in to the discussion with our analyst Max Willens.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-keeping-up-with-retail-media-ads-roblox-tesla-gives-advertising-go   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  
5/23/202320 minutes, 43 seconds
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Around the World: GDPR turns 5 Years Old and What to Expect from AI Regulation | May 22, 2023

On today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Evelyn Mitchell, and Carina Perkins to discuss the global state of data protection five years on from the introduction of the General Data Protection Regulation (GDPR), and what lies ahead as regulators get to grips with the rapidly evolving AI space.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-around-world-gdpr-turns-5-years-old-what-expect-ai-regulation   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  
5/22/202328 minutes, 10 seconds
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The Weekly Listen: Does the NFL Have a Viewership Problem, Disney+ and Hulu Combine, and Are Free Returns Over? | May 19, 2023

On today's episode, we discuss whether the most watched program in the US (the NFL) has a looming viewership problem, Disney+ and Hulu joining forces, whether the free returns party is over, ride-hailing apps giving mixed messages, YouTube viewership on TV screens, the best-selling video games in history, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-weekly-listen-nfl-have-viewership-problem-disney-hulu-combine-free-returns-over   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  
5/19/202339 minutes, 4 seconds
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The Daily: Is Twitter In Permanent Decline, What AI Will Do To Social Media, and TikTok’s US Shopping Platform | May 18, 2023

On today's episode, we discuss the implications of Twitter's new CEO choice, what Tucker Carlson moving his show to the platform means for advertisers, and what to make of Twitter alternative Bluesky. "In Other News," we talk about the effect AI will have on social media and what to expect from TikTok's US shopping platform. Tune in to the discussion with our analyst Jasmine Enberg.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-twitter-permanent-decline-what-ai-will-do-social-media-tiktok-s-us-shopping-platform   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  
5/18/202324 minutes, 26 seconds
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Reimagining Retail: Why Mobile Wallet Adoption Matters in Retail and Predictions About How it Will Evolve | May 17, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how many Americans have a mobile wallet, which ones are most popular, and what's happening with retailers' branded wallets. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of mobile wallets. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jaime Toplin.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-reimagining-retail-why-mobile-wallet-adoption-matters-retail   © 2023 Insider Intelligence    In the experience economy, every business must be digital, and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe drives Customer Experience Management across B2B and B2C companies of every size.  
5/17/202327 minutes, 21 seconds
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The Daily: The US Physician Population, a Chatbot Medical Advice Competition, and Paying Off Healthcare Expenses | May 16, 2023

On today's episode, we discuss the changing demographics of US physicians, how much money doctors make, and how to address physician burnout. "In Other News," we talk about which chatbots are the best at giving medical advice and why medical credit cards might not be as good as advertised. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-us-physician-population-chatbot-medical-advice-competition?_gl=1*112h2zh*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4NDE3ODc4OS43OS4xLjE2ODQxNzg3OTAuMC4wLjA.   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  
5/16/202324 minutes, 47 seconds
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The Daily: Can Snapchat Innovate Its Way Back to Health, TikTok Brings Viewers to TVs, and What People Do on Social Media | May 15, 2023

On today's episode, we discuss Snapchat's first quarterly revenue decline since going public in 2017, what to make of the social platform's My AI chatbot, and how concerned we should be by Snapchat's inability to innovate (without being copied). "In Other News," we talk about TikTok ads bringing viewers back to bigger screens and what people are doing on different social media platforms. Tune in to the discussion with our analyst Jasmine Enberg.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-snapchat-innovate-its-way-back-health-tiktok-brings-viewers-tvs?_gl=1*1yhdn8c*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4MzkyNzQ1Ny43Ny4xLjE2ODM5Mjc0NTguMC4wLjA.   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  
5/15/202323 minutes, 2 seconds
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The Weekly Listen: Will AR Ever Have Utility, Is Roku the Biggest CTV Player, and Apple’s Big Banking Push | May 12, 2023

On today's episode, we discuss whether AR will ever have a less gimmicky and more utilitarian use case, whether Roku is the biggest player in connected TV (CTV), if Apple can successfully move further into financial services, whether "dumb" flip phones might have a mini renaissance, what the world's busiest airports are, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.     Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-weekly-listen-will-ar-ever-have-utility-roku-biggest-ctv-player-apple-s-big-banking-push?_gl=1*1oekrop*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4MzgzODg4OS43Ni4wLjE2ODM4Mzg4ODkuMC4wLjA.   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  
5/12/202337 minutes, 40 seconds
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The Daily: Is Amazon About to Hit The Throttle Again, How Pinterest Started 2023, and How Popular is Self-Checkout? | May 11, 2023

On today's episode, we discuss how we should feel about Amazon's online sales being flat, how its ad business was able to have such a good quarter, and why the company has yet to find a mass grocery format worth expanding. "In Other News," we talk about how Pinterest has been doing and just how popular self-checkout is. Tune in to the discussion with our analyst Blake Droesch.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-amazon-about-hit-throttle-again-how-pinterest-started-2023-how-popular-self-checkout?_gl=1*1w7e9u2*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4Mzc1MDkzNi43NS4xLjE2ODM3NTA5MzcuMC4wLjA.   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  
5/11/202321 minutes, 2 seconds
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Reimagining Retail: How Nike Stays Ahead of The Pack and How Other Footwear Retailers Might Catch Up | May 10, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how Nike was able to create such a strong brand, how that brand has transcended generations, and how close its competitors are to catching up. Then in a brand-new segment, "Loyalty Point, Counter Point," we present arguments both in favor and against various questions related to Nike, like can it remain the need-to-have running shoe and has the company alienated its core customer? Join our analyst Sara Lebow as she hosts analyst Sky Canaves and director of Briefings Jeremy Goldman.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-reimagining-retail-how-nike-stays-ahead-of-pack-how-other-footwear-retailers-might-catch-up   © 2023 Insider Intelligence    In the experience economy, every business must be digital, and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe drives Customer Experience Management across B2B and B2C companies of every size.  
5/10/202324 minutes, 12 seconds
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The Daily: Has Meta Turned Things Around, What Folks Want in a Social Media Platform, and ’Bonus’ BeReal | May 9, 2023

On today's episode, we discuss how Meta was able to snap its negative ad revenue growth streak, how Reels is helping Instagram grow time spent on the platform, and what Meta's metaverse plans are at this point. "In Other News," we talk about what Americans actually want in a social media platform and whether BeReal's new "Bonus" feature can help keep its momentum going. Tune in to the discussion with our analyst Debra Aho Williamson.   Reports mentioned in this episode:  https://content-na1.emarketer.com/social-video-usage-and-ad-engagement   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-has-meta-turned-things-around-what-folks-want-social-media-platform-bonus-bereal?_gl=1*1hlxbze*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4MzY0NDc0MS43My4xLjE2ODM2NDQ5MjYuMC4wLjA.   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  
5/9/202326 minutes, 44 seconds
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The Daily: Should We Be Worried About YouTube, Are We Still in an Ad Downturn, and Cookie Deprecation Sentiment | May 8, 2023

On today's episode, we discuss what to make of Google's start to the year, whether it can defend against AI-infused competitors, and how worried we should be about YouTube. "In Other News," we talk about whether ad spending is actually doing just fine and check in on how folks feel about cookies going away. Tune in to the discussion with our analyst Evelyn Mitchell.     Reports mentioned in this episode:  https://content-na1.emarketer.com/id-resolution-h1-2023?_gl=1*1b80tj4*_ga*Nzg5NjgwNzUyLjE2NjcxNzAyNzg.*_ga_XXYLHB9SXG*MTY4MzEyNzQ0OC4zMTIuMS4xNjgzMTI3NDk1LjAuMC4w   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-should-worried-about-youtube-still-ad-downturn-cookie-deprecation-sentiment?_gl=1*1c1p4oy*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4MzY0NDc0MS43My4xLjE2ODM2NDQ4OTIuMC4wLjA.   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  
5/8/202317 minutes, 30 seconds
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The Weekly Listen: Generative AI’s Biggest Impact, Lululemon Looks to Sell Mirror, and What Makes Shopping Convenient? | May 5, 2023

On today's episode, we discuss what the biggest impact of generative artificial intelligence (AI) will be, whether time spent with ad-supported media is falling, why Lululemon is looking to sell its connected fitness company Mirror, the battle between SMS and email, what makes a shopping experience convenient, which country could see its population cut in half; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, and analysts Blake Droesch and Paul Verna.     Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here: https://content-na1.emarketer.com/podcast-weekly-listen-generative-ais-biggest-impact-lululemon-looks-sell-mirror?_gl=1*1p7bwj5*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4MzY0NDc0MS43My4xLjE2ODM2NDQ4MDYuMC4wLjA.&_ga=2.211571350.247174622.1683644746-175926949.1671072240   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  
5/5/202341 minutes, 36 seconds
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The Daily: Spotify Surprises Itself, AI Tools for Google Ads, and Is Peacock Sustainable? | May 4, 2023

On today's episode, we discuss how Spotify beat expectations, why a price hike is inbound, and the audio streaming company's relationship with artificial intelligence (AI). "In Other News," we talk about AI-powered ads for Google and whether Peacock can survive the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.   Sign up for our briefing here: https://www.insiderintelligence.com/products/briefings/      Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-spotify-surprises-itself-ai-tools-google-ads-peacock-sustainable   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  
5/4/202320 minutes, 38 seconds
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Reimagining Retail: Examples of How Retail is Using Generative AI and The Most Promising Use Case in 2025 | May 3, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why retailers should be paying attention to generative AI and how brands and retailers can prepare for it. Then for "Pop-Up Rankings," we rank the top four most interesting examples of how retail is using generative AI. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Yory Wurmser.   Register for the ChatGPT and Generative AI Panel: Balancing Efficiency and Credibility   Reports mentioned in this episode:  https://content-na1.emarketer.com/chatgpt-retail   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-reimagining-retail-examples-of-how-retail-using-generative-ai-most-promising-use-case-2025   © 2023 Insider Intelligence    In the experience economy, every business must be digital, and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe drives Customer Experience Management across B2B and B2C companies of every size.  
5/3/202321 minutes, 17 seconds
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The Daily: Netflix’s New Normal, Digital Giants at the NewFronts, and Are Instant Videos the Next Leap in AI? | May 2, 2023

On today's episode, we discuss what the new normal looks like at Netflix, why its ad-supported tier isn't helping much, and what the first DVD ever mailed by the company was. "In Other News," we talk about Meta, TikTok, and YouTube facing off at this year's NewFronts and whether instant videos could be the next big AI development. Tune in to the discussion with our director of Briefings Jeremy Goldman.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-netflix-s-new-normal-digital-giants-newfronts-instant-videos-next-leap-ai   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  
5/2/202320 minutes, 26 seconds
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The Daily: A Multicurrency TV Measurement Future, Longer Mobile Video Ads, and Marketing’s Image Problem | May 1, 2023

On today's episode, we discuss the significance of Nielsen getting its national accreditation back, whether this year will be the first true multicurrency upfront, and what advertisers should do today to prepare for a less-than-certain measurement future. "In Other News," we talk about whether longer video ads are actually the way to go on mobile and whether marketing has an image problem. Tune in to the discussion with our analyst Evelyn Mitchell.   Reports mentioned in this episode:  https://content-na1.emarketer.com/ad-measurement-trends-h1-2023   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-multicurrency-tv-measurement-future-longer-mobile-video-ads-marketing-s-image-problem   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  
5/1/202318 minutes, 3 seconds
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The Weekly Listen: Social Media’s Future is ’Blank,’ Replacing TikTok and Twitter, and The Fight for The Car Screen | Apr 28, 2023

On today's episode, we discuss whether social media in the future will become less social or if it will go away altogether, what the streaming wars' battle royale looks like, how easy it would be to replace Twitter and TikTok, how people think their demographics are portrayed in ads, the fight for the car screen, where Americans have moved in the last 10 years, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-weekly-listen-social-media-s-future-blank-replacing-tiktok-twitter-fight-car-screen   © 2023 Insider Intelligence    Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.    
4/28/202339 minutes, 2 seconds
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The Daily: The Great Big Monthly Advertising, Media, and Retail Quiz - April | Apr 27, 2023

On today's special episode, we begin our brand-new monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams will compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Tune in to the discussion with this month's contestants: our vice president of content Suzy Davidkhanian and analysts Paul Verna and Yory Wurmser.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-great-big-monthly-advertising-media-retail-quiz-april   © 2023 Insider Intelligence      Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.  
4/27/202333 minutes, 48 seconds
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Reimagining Retail: Trader Joe’s, Grocery Brands With Cult Followings, and Private Label Brands People Seek Out | Apr 26, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss points of tension around Trader Joe's and other cult grocery brands. Then for "Pop-Up Rankings," we rank the top four private label grocery brands people go out of their way for—and why. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Zak Stambor.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-reimagining-retail-trader-joes-grocery-brands-with-cult-followings-private-label-brands   © 2023 Insider Intelligence   
4/26/202324 minutes, 20 seconds
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The Daily: Measuring In-Flight Campaigns, Nielsen Regains Its Accreditation, and Netflix Struggles to Livestream | Apr 25, 2023

On today's episode, we discuss how in-flight measurement helps marketers do more with less, the importance of an integrated cross-platform/media performance view, and how to be thoughtful about selecting KPIs. "In Other News," we talk about the significance of Nielsen regaining its accreditation for national TV ratings and what to make of Netflix struggling to livestream its "Love Is Blind" reunion. Tune in to the discussion with our analyst Paul Verna and Stephanie Gall, senior manager of measurement products at Cint.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-measuring-in-flight-campaigns-nielsen-regains-its-accreditation   © 2023 Insider Intelligence    Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.  
4/25/202316 minutes, 37 seconds
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Around the World: How The King’s Coronation and Other Major Events Will Impact Retail and Marketing | Apr 24, 2023

On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to talk about the upcoming crowning of King Charles III in the UK, other major events around the world, and what sort of effects they will have on retail and marketing.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-around-world-how-king-s-coronation-other-major-events-will-impact-retail-marketing   © 2023 Insider Intelligence    Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.    
4/24/202327 minutes, 41 seconds
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The Daily: HBO Max + Discovery+ = Max, Montana is About to Ban TikTok, and ChatGPT The Travel Advisor | Apr 21, 2023

On today's episode, we discuss whether there's room in people's streaming lives for the new service "Max," the significance of Montana preparing to become the first state to ban TikTok, why Expedia wants ChatGPT to be your travel advisor, a March Madness finals ratings surprise, YouTube TV launching its multiview feature, where the tradition of sports jersey numbers being retired came from, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of Briefings Jeremy Goldman, and director of forecasting Oscar Orozco.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-hbo-max-discovery-max-montana-about-ban-tiktok-chatgpt-travel-advisor   © 2023 Insider Intelligence    Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.  
4/21/202340 minutes, 55 seconds
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The Daily: How Much Search Ground Will Google Lose, Peacock Enters the Metaverse, and Are People Sick of Subscriptions? | Apr 20, 2023

On today's episode, we discuss whether Microsoft’s AI-powered Bing can take share from Google, if social platforms can compete with Amazon on product search, and what to make of the idea that Apple might release its own search engine. "In Other News," we talk about what watching Peacock in the metaverse looks like and how people feel about all of their subscriptions. Tune in to the discussion with our director of forecasting Peter Newman and analyst Max Willens.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-how-much-search-ground-will-google-lose-peacock-enters-metaverse?_ga=2.213979984.613858781.1681933161-175926949.1671072240&_gl=1*1gt4y0r*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4MTkzMzE2MC42MS4wLjE2ODE5MzMxNjAuMC4wLjA.   © 2023 Insider Intelligence    Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.  
4/20/202322 minutes, 54 seconds
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Reimagining Retail: Canadian and US Brands—Why They Succeed (or Fail) In Each Other’s Markets | Apr 19, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why US home improvement company Lowe's didn't work out in Canada, why Canadian athletic apparel retailer lululemon athletica succeeded in the US, and which Canadian brands would prosper in the US if they chose to fly south. Join our analyst Sara Lebow as she hosts analyst Paul Briggs and vice president of content Suzy Davidkhanian.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-reimagining-retail-canadian-us-brands-why-they-succeed-or-fail-each-other-s-markets   © 2023 Insider Intelligence   
4/19/202325 minutes, 28 seconds
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The Daily: How ChatGPT Will Change Media and Ads, Retail Media Boosts Advertising, and The EV Race in the US | Apr 18, 2023

On today's episode, we discuss what to make of Microsoft putting ads in its AI-powered Bing Chat platform, the biggest pitfalls of companies using generative AI, and publishers' concerns about AI chatbots cutting readership. "In Other News," we talk about how much retail media networks are actually boosting the US ad market and which car manufacturers are leading the US electric vehicle (EV) race. Tune in to the discussion with our analysts Gadjo Sevilla and Max Willens.   Reports mentioned in this episode:  https://content-na1.emarketer.com/chatgpt-generative-ai-media-advertising   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-how-chatgpt-will-change-media-ads-retail-media-boosts-advertising-ev-race-us   © 2023 Insider Intelligence      Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.  
4/18/202322 minutes, 18 seconds
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The Daily: US Sports Betting’s Explosion, How People Feel About Owning Crypto, and Substack’s New Notes Feature | Apr 17, 2023

On today's episode, we discuss how sports betting in the US became an overnight market and how many folks will own cryptocurrency going forward. "In Other News," we talk about Substack's new tweet-like feature "Notes" and how YouTube is pricing NFL Sunday Ticket. Tune in to the discussion with our director of forecasting Peter Newman and analyst Andrew Spink.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-us-sports-bettings-explosion-how-people-feel-about-owning-crypto   © 2023 Insider Intelligence      Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.  
4/17/202320 minutes, 4 seconds
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The Weekly Listen: Is AI Actually Coming for Your Job, Do Customers Care About Values, and The Subscription Divide | Apr 14, 2023

On today's episode, we discuss whether generative AI is actually coming for your job, how much customers really care about a company's values, whether there is a subscription divide among groups of people, whether audiobooks could be the next frontier for advertising, some karaoke facts, and more. Tune in to the discussion with our analysts Evelyn Mitchell and Max Willens and vice president of Briefings Stephanie Taglianetti.     Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-weekly-listen-ai-actually-coming-your-job-do-customers-care-about-values-subscription-divide   © 2023 Insider Intelligence      Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.  
4/14/202336 minutes, 25 seconds
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The Daily: Advertisers Aren’t Going Back to Twitter, Lemon8 Takes Off, and TikTok’s New ’Series’ Feature | Apr 13, 2023

On today's episode, we discuss why advertisers aren't returning to Twitter, what the impact of the new blue check mark will be, and whether folks actually want to pay for social media. "In Other News," we talk about the potential of TikTok's sister app Lemon8 and what to make of TikTok's new "Series" feature. Tune in to the discussion with our analyst Jasmine Enberg.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-advertisers-aren-t-going-back-twitter-lemon8-takes-off-tiktok-s-new-series-feature   © 2023 Insider Intelligence    Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.  
4/13/202320 minutes, 34 seconds
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Reimagining Retail: US Retail’s Physical Exam—Inflation Growth Slows, A Banking Meltdown, and Symptoms to Watch | Apr 12, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we conduct a physical examination of the US retail space: what do our new forecasts tell us, which categories are leading the charge (or struggling), and how is the banking debacle weighing on consumers purchasing decisions? Then for "Pop-Up Rankings," we rank the top four symptoms to pay attention to over the coming months. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.   Scaled retailers & brands get FREE admission to Commerce Next with the code “eMarketer". Register at the link below for your complimentary ticket TODAY:  https://commercenext.com/conference?utm_source=eMarketer&utm_medium=podcast    Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-reimagining-retail-us-retails-physical-exam-inflation-growth-slows-banking-meltdown   © 2023 Insider Intelligence        “3/22/23-4/12/2023 EMAIL CONTEST” Eligibility: The contest is open to all individuals who are 18 years of age or older, reside in the United States, and where this contest is legally permissible. How to Enter: To enter, email be one (1) winner each week, with four (4) winners in total.  No more than one entry per person, per week’s contest, is permitted. Prize: The prize for the contest is a "Reimagining Retail" branded duffel bag. Winner Notification: The winner will be announced on the podcast following the contest and will be notified by email within 24 hours of the podcast airing. Prize Claim: The winner will have 48 hours to claim their prize by responding to the winner notification email with their name, address, and phone number. If the winner does not respond within 48 hours, a new winner will be selected. Disqualification: Any entry that is incomplete, illegible, or contains inaccurate information will be disqualified. Publicity Release: By entering the contest, the winner agrees to allow the contest organizer to use their name and likeness for promotional purposes without additional compensation. Disclaimer: The contest organizer is not responsible for any technical malfunctions or errors that may occur during the contest. Privacy: The contest organizer will not share or sell any personal information collected during the contest. Modification: The contest organizer reserves the right to modify or cancel the contest at any time for any reason. Legal: The contest is void where prohibited by law and is subject to all applicable federal, state, and local laws and regulations.  NO PURCHASE REQUIRED TO ENTER OR WIN.  For a detailed set of contest rules email [email protected].    
4/12/202322 minutes, 39 seconds
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The Daily: How ChatGPT Will Change Healthcare, Bad Reviews Become Positive Change, and Subscription Primary Care | Apr 11, 2023

On today's episode, we discuss early initiatives to integrate generative AI into healthcare, the ways in which ChatGPT in healthcare could become a huge liability, and how chatbots can boost patient engagement. "In Other News," we talk about how to turn bad reviews into positive change and how ChristianaCare's subscription primary care offering is a little bit different. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.    Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-how-chatgpt-will-change-healthcare-bad-reviews-become-positive-change   © 2023 Insider Intelligence      Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.  
4/11/202322 minutes, 13 seconds
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The Daily: Is Co-viewing Ruining the Promise of CTV, A Road Map for Netflix Games, and A Netflix Basic with Ads Milestone | Apr 10, 2023

On today's episode, we discuss whether watching TV with other people ruins the potential of targeted connected TV (CTV) ads, who's winning the CTV advertising race, and how CTV stacks up against traditional TV ad spending. "In Other News," we talk about Netflix's road map for video games and what to make of its 1 million user milestone for its ad tier. Tune in to the discussion with our analyst Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-co-viewing-ruining-promise-of-ctv-road-map-netflix-games-netflix-basic-with-ads-milestone   © 2023 Insider Intelligence    Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.  
4/10/202321 minutes, 26 seconds
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The Weekly Listen: How to Think About Community, Apple Pay Later Arrives, and In-Store Robots Are Here | Apr 7, 2023

On today's episode, we discuss why brands should be thinking more about community; Apple rolling out its buy now, pay later offering; consumers' shipping priorities; H&M's new resale program; what in-store retail robots can do; facts about US national parks; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, vice president of content Suzy Davidkhanian, and analyst Blake Droesch.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-weekly-listen-how-think-about-community-apple-pay-later-arrives-in-store-robots-here   © 2023 Insider Intelligence    Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.  
4/7/202338 minutes, 29 seconds
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The Daily: What to Make of GPT-4, 3D ’Holoportation,’ and Do Brands Need a Digital Avatar? | Apr 6, 2023

On today's episode, we discuss the significance of GPT-4, calls for a pause on AI development, and what to make of ChatGPT being banned in Italy. "In Other News," we talk about whether 3D "holoportation" will catch on and why brands might need a digital avatar outside of the metaverse. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-what-make-of-gpt-4-3d-holoportation-do-brands-need-digital-avatar   © 2023 Insider Intelligence      Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.  
4/6/202324 minutes, 9 seconds
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Reimagining Retail: How Young People Will Change Shopping by 2025, and The Brands That Will Have Staying Power | Apr 5, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the preferred shopping channels for Gen Z shoppers, what gets teens to buy, and which innovations in payments will influence spending. Then for "Pop-Up Rankings," we rank the top four brands that will have staying power with teens come 2025. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-reimagining-retail-how-young-people-will-change-shopping-by-2025   © 2023 Insider Intelligence        “3/22/23-4/12/2023 EMAIL CONTEST” Eligibility: The contest is open to all individuals who are 18 years of age or older, reside in the United States, and where this contest is legally permissible. How to Enter: To enter, email be one (1) winner each week, with four (4) winners in total.  No more than one entry per person, per week’s contest, is permitted. Prize: The prize for the contest is a "Reimagining Retail" branded duffel bag. Winner Notification: The winner will be announced on the podcast following the contest and will be notified by email within 24 hours of the podcast airing. Prize Claim: The winner will have 48 hours to claim their prize by responding to the winner notification email with their name, address, and phone number. If the winner does not respond within 48 hours, a new winner will be selected. Disqualification: Any entry that is incomplete, illegible, or contains inaccurate information will be disqualified. Publicity Release: By entering the contest, the winner agrees to allow the contest organizer to use their name and likeness for promotional purposes without additional compensation. Disclaimer: The contest organizer is not responsible for any technical malfunctions or errors that may occur during the contest. Privacy: The contest organizer will not share or sell any personal information collected during the contest. Modification: The contest organizer reserves the right to modify or cancel the contest at any time for any reason. Legal: The contest is void where prohibited by law and is subject to all applicable federal, state, and local laws and regulations.  NO PURCHASE REQUIRED TO ENTER OR WIN.  For a detailed set of contest rules email [email protected].            
4/5/202330 minutes, 27 seconds
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The Daily: Why Is No One Talking About Apple vs. Amazon, TikTok’s Advertisers, and Brands’ Environmental Claims | Apr 4, 2023

On today's episode, we discuss why Apple and Amazon will be the two most consequential advertising companies for the rest of the decade, the ceiling on their streaming ambitions, and how their tech and health investments stack up. "In Other News," we talk about whether TikTok has been able to reassure advertisers after its recent government hearing and the Federal Trade Commission outlining how companies should communicate their environmental claims. Tune in to the discussion with our director of Briefings Jeremy Goldman.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-no-one-talking-about-apple-vs-amazon-tiktoks-advertisers-brands-environmental-claims   © 2023 Insider Intelligence      Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.  
4/4/202321 minutes, 4 seconds
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The Daily: Streaming TV’s Price Ceiling, Roblox’s New Ad Rules, and Why Walmart+ Resonates With Affluent Consumers | Apr 3, 2023

On today's episode, we discuss how recent YouTube TV price hikes will affect subscriptions, whether streaming TV actually costs less than cable, and if a sports streaming hub is a viable product. "In Other News," we talk about what Roblox's new ad rules will do to the metaverse and why Walmart+, Walmart's membership program, is resonating with high-income shoppers. Tune in to the discussion with our analyst Daniel Konstantinovic.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-streaming-tvs-price-ceiling-robloxs-new-ad-rules   © 2023 Insider Intelligence   Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.  
4/3/202321 minutes, 53 seconds
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The Weekly Listen: Quality of Life on the Internet, Apple’s Mixed Reality Expectations, and The New Primetime | Mar 31, 2023

On today's episode, we discuss how the quality of life on the internet is changing, what to expect from Apple's imminent mixed reality headset, when the new primetime is, whether customers are too demanding or businesses aren't empathetic enough, how plane speeds have changed over time, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-weekly-listen-quality-of-life-on-internet-apple-s-mixed-reality-expectations-new-primetime   © 2023 Insider Intelligence    Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.  
3/31/202342 minutes, 34 seconds
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The Daily: Has TikTok Broken Social Media, How Much Time Online is Spent on Social, and Meta’s AR and VR Plans | Mar 30, 2023

On today's episode, we discuss the effect TikTok has had on social media, what time spent on the platform looks like, and the impact of its new screen time limit for children and teens. "In Other News," we talk about whether social apps are taking up a bigger or smaller share of Americans' time spent online and what Meta's AR and VR hardware road map looks like. Tune in to the discussion with our analyst Debra Aho Williamson.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-has-tiktok-broken-social-media-how-much-time-online-spent-on-social-meta-s-ar-vr-plans   © 2023 Insider Intelligence    Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.  
3/30/202321 minutes, 30 seconds
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Reimagining Retail: Shoptalk 2023—Livestream Shopping, Generative AI, and The Fulfillment Experience | Mar 29, 2023

On today's episode, we're at Shoptalk 2023 discussing why influencers might be the key to unlocking livestream shopping, what folks on the floor are saying about generative AI in retail, and how one company plans to redefine the fulfillment experience. In our new "From the Shop Floor" segment, we bring you the best bits from the most interesting retail events. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and chief content officer Zia Daniell Wigder, live from this year's Shoptalk event.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-reimagining-retail-shoptalk-2023-livestream-shopping-generative-ai-fulfillment-experience   © 2023 Insider Intelligence    Reach more than 100 million shoppers with Ibotta’s network of retailers, publishers, and owned digital properties. The Ibotta Performance Network delivers unprecedented scale with performance marketing efficiency. Introducing the era of Rewards as a Service - promotions will never be the same. Click here to learn more.         “3/22/23-4/12/2023 EMAIL CONTEST” Eligibility: The contest is open to all individuals who are 18 years of age or older, reside in the United States, and where this contest is legally permissible. How to Enter: To enter, email be one (1) winner each week, with four (4) winners in total.  No more than one entry per person, per week’s contest, is permitted. Prize: The prize for the contest is a "Reimagining Retail" branded duffel bag. Winner Notification: The winner will be announced on the podcast following the contest and will be notified by email within 24 hours of the podcast airing. Prize Claim: The winner will have 48 hours to claim their prize by responding to the winner notification email with their name, address, and phone number. If the winner does not respond within 48 hours, a new winner will be selected. Disqualification: Any entry that is incomplete, illegible, or contains inaccurate information will be disqualified. Publicity Release: By entering the contest, the winner agrees to allow the contest organizer to use their name and likeness for promotional purposes without additional compensation. Disclaimer: The contest organizer is not responsible for any technical malfunctions or errors that may occur during the contest. Privacy: The contest organizer will not share or sell any personal information collected during the contest. Modification: The contest organizer reserves the right to modify or cancel the contest at any time for any reason. Legal: The contest is void where prohibited by law and is subject to all applicable federal, state, and local laws and regulations.  NO PURCHASE REQUIRED TO ENTER OR WIN.  For a detailed set of contest rules email [email protected].          
3/29/202320 minutes, 29 seconds
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The Daily: Everything Going On with The TikTok Ban, Meta’s ’Year of Efficiency,’ and Plans for a Twitter Rival | Mar 28, 2023

On today's episode, we discuss why the US is considering a TikTok ban; where influencers, users, and advertisers will go if there is one; and how marketers can prepare. "In Other News," we talk about what Meta's latest job cuts say about the company and what its plans look like for a Twitter rival. Tune in to the discussion with our analyst Jasmine Enberg.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-everything-going-on-with-tiktok-ban-meta-s-year-of-efficiency-plans-twitter-rival   © 2023 Insider Intelligence    Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.  
3/28/202321 minutes, 59 seconds
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Around the World: Regional TikTok Bans so far, and What Might Happen Next | Mar 27, 2023

In today’s episode, host Bill Fisher is joined by analyst Paul Briggs, forecast writer Ethan Cramer-Flood, and researcher Man-Chung Cheung to talk about the TikTok bans currently in place around the world. They consider if the pressure building on TikTok in the US could fan out to other countries?   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-around-world-regional-tiktok-bans-far-what-might-happen-next   © 2023 Insider Intelligence    Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.  
3/27/202326 minutes, 19 seconds
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The Weekly Listen: Is Amazon in Trouble, Uber’s Next Ad Venture, and Keeping Old Brands (like Clue) Alive | Mar 24, 2023

On today's episode, we discuss what more job cuts at Amazon could mean for the company, Utah's proposed ban on social media companies serving ads to minors, the Academy Awards' viewership in the age of streaming, Uber's next advertising venture, how to keep a 70-year-old brand (like Clue) alive, how humanoid robots are already here, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-weekly-listen-amazon-trouble-uber-s-next-ad-venture-keeping-old-brands-like-clue-alive   © 2023 Insider Intelligence    Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.  
3/24/202341 minutes, 11 seconds
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The Daily: Silicon Valley Bank’s Collapse, The Fallout, and What It Could Mean for Advertisers | Mar 23, 2023

On today's episode, we discuss what happened to Silicon Valley Bank, its knock-on effect on the media and retail worlds, and how this is affecting advertisers. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Jenna McNamee.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-silicon-valley-banks-collapse-fallout-what-could-mean-advertisers   © 2023 Insider Intelligence    Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.  
3/23/202322 minutes, 21 seconds
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Reimagining Retail: What are folks looking for from livestream shopping, and who’s doing it well? | Mar 22, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why livestream shopping hasn't caught on in the US and the UK the same way it has in China, what TikTok is doing to make the US’s launch more successful than the UK's, and what shoppers are looking for from a livestream. Then for "Pop-Up Rankings," we rank the top four brands that have done livestream shopping well. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-reimagining-retail-what-folks-looking-livestream-shopping-who-s-doing-well   © 2023 Insider Intelligence    Reach more than 100 million shoppers with Ibotta’s network of retailers, publishers, and owned digital properties. The Ibotta Performance Network delivers unprecedented scale with performance marketing efficiency. Introducing the era of Rewards as a Service - promotions will never be the same. Click here to learn more.     “3/22/23-4/12/2023 EMAIL CONTEST” Eligibility: The contest is open to all individuals who are 18 years of age or older, reside in the United States, and where this contest is legally permissible. How to Enter: To enter, email be one (1) winner each week, with four (4) winners in total.  No more than one entry per person, per week’s contest, is permitted. Prize: The prize for the contest is a "Reimagining Retail" branded duffel bag. Winner Notification: The winner will be announced on the podcast following the contest and will be notified by email within 24 hours of the podcast airing. Prize Claim: The winner will have 48 hours to claim their prize by responding to the winner notification email with their name, address, and phone number. If the winner does not respond within 48 hours, a new winner will be selected. Disqualification: Any entry that is incomplete, illegible, or contains inaccurate information will be disqualified. Publicity Release: By entering the contest, the winner agrees to allow the contest organizer to use their name and likeness for promotional purposes without additional compensation. Disclaimer: The contest organizer is not responsible for any technical malfunctions or errors that may occur during the contest. Privacy: The contest organizer will not share or sell any personal information collected during the contest. Modification: The contest organizer reserves the right to modify or cancel the contest at any time for any reason. Legal: The contest is void where prohibited by law and is subject to all applicable federal, state, and local laws and regulations.  NO PURCHASE REQUIRED TO ENTER OR WIN.  For a detailed set of contest rules email [email protected].        
3/22/202325 minutes, 40 seconds
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The Daily: Netflix Looks for a Boost, FuboTV Reaches a Milestone, and What Are People Watching on TV? | Mar 21, 2023

On today's episode, we discuss what's going on with Netflix's ad-supported tier, what its plans to crack down on password sharing could do to viewership, and what Netflix's subscriber growth will look like over the next few years. "In Other News," we talk about fuboTV's current position in the market and what people stream the most on their TVs. Tune in to the discussion with our analyst Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-netflix-looks-boost-fubotv-reaches-milestone-what-people-watching-on-tv   © 2023 Insider Intelligence      Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.  
3/21/202323 minutes, 27 seconds
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The Daily: GPT-4 is Here, Snapchat’s New AI Chatbot, and Can VR Influencers Save The Metaverse? | Mar 20, 2023

On today's episode, we discuss Snapchat's new AI chatbot, Meta's generative AI plans, and what's new about GPT-4. "In Other News," we talk about whether VR influencers can save the metaverse and how drone delivery company Wing is looking to make last-mile delivery more efficient. Tune in to the discussion with our analysts Jacob Bourne and Jasmine Enberg.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-gpt-4-here-snapchat-s-new-ai-chatbot-vr-influencers-save-metaverse   © 2023 Insider Intelligence    Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.    
3/20/202323 minutes, 47 seconds
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The Weekly Listen: Consumers’ Breaking Point, Women Cast in Domestic Roles In Ads, and Is Same-Day Delivery Fast Enough? | Mar 17, 2023

On today's episode, we discuss how close consumers are to reaching their breaking point, what consumers actually want from companies when shopping online, whether same-day delivery is fast enough, why ads are starting to depict women in domestic roles more frequently again, Subway's plans for an electric car charging "oasis," facts about weddings today, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Evelyn Mitchell.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-weekly-listen-consumers-breaking-point-women-cast-domestic-roles-ads-same-day-delivery?_ga=2.66762798.1653279008.1678839383-175926949.1671072240&_gl=1*1jdmewm*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY3OTA3MTk2MS40OC4wLjE2NzkwNzE5NjEuMC4wLjA.   © 2023 Insider Intelligence    Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.  
3/17/202343 minutes, 33 seconds
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The Daily: How the Digital Ad World is Faring, Brands Backing Women’s Sports, and How Many Folks Still Have Cable? | Mar 16, 2023

On today's episode, we discuss what to make of a seventh consecutive US monthly ad market decline, how ad prices look compared to before the pandemic, and what we expect ad spending in Q2 to look like. "In Other News," we talk about an initiative aimed at reducing barriers to buying ad inventory and sponsorships for women's sports, as well as how many Americans still have cable—and for how long. Tune in to the discussion with our analyst Paul Verna.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-how-digital-ad-world-faring-brands-backing-women-sports-how-many-folks-have-cable   © 2023 Insider Intelligence    Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.  
3/16/202323 minutes, 32 seconds
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Reimagining Retail: The Latest Retailer Earnings Checkup, and The Best and Most Concerning Performance Awards | Mar 15, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we talk about what the leading retailers' Q4 performances tell us about the state of retail. Then for "Pop-Up Rankings: Earnings Awards Edition," we rank the two best and the two most concerning retailer performances of late. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.   Visit the link below and use the code "eMarketer" to register for the CommerceNext Ecommerce Growth Show on June 20-21 in New York City: https://commercenext.com/conference?utm_source=eMarketer&utm_medium=podcast       Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcdast-reimagining-retail-latest-retailer-earnings-checkup-best-most-concerning-performance-awards   © 2023 Insider Intelligence    Reach more than 100 million shoppers with Ibotta’s network of retailers, publishers, and owned digital properties. The Ibotta Performance Network delivers unprecedented scale with performance marketing efficiency. Introducing the era of Rewards as a Service - promotions will never be the same. Click here to learn more.  
3/15/202320 minutes, 46 seconds
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The Daily: The Digital Patient Journey, Health Data for Ad Targeting, and Best Buy Teams Up with Atrium Health | Mar 14, 2023

On today's episode, we discuss what omnichannel healthcare should look like, how patients are using social media to find health information, and why physicians don't want to review their patients' wearable data. "In Other News," we talk about what will happen moving forward regarding patient health information being shared for advertising purposes and why Best Buy is teaming up with Atrium Health. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.    Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-digital-patient-journey-health-data-ad-targeting-best-buy-teams-up-with-atrium-health   © 2023 Insider Intelligence    Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.  
3/14/202324 minutes, 23 seconds
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The Daily: AI Search Ads, Measuring How Much AI is in a Product, and ChatGPT’s Impact on Businesses | Mar 13, 2023

On today's episode, we discuss how AI search ads will most likely work, how big of a problem reputational brand damage could be in an AI-content-generated world, and what generative AI can do for companies today. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-ai-search-ads-measuring-how-much-ai-product-chatgpt-s-impact-on-businesses   © 2023 Insider Intelligence    Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.  
3/13/202319 minutes, 36 seconds
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The Weekly Listen: Social Media Engagement Takes a Hit, YouTube Music Competes, and Is TikTok Gen Z’s Google? | Mar 10, 2023

On today's episode, we discuss how social media engagement is changing, whether TikTok is the new Google for young people, if the "deinfluencing" trend is here to stay, whether YouTube Music can compete with Spotify and Apple Music, what the road to electric vehicles looks like, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-weekly-listen-social-media-engagement-takes-hit-youtube-music-competes-tiktok-gen-z-s-google   © 2023 Insider Intelligence      Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.  
3/10/202336 minutes, 51 seconds
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The Daily: What’s Next for YouTube as CEO Exits, Ads for Apple TV+, and Improving Ad Measurement | Mar 9, 2023

On today's episode, we discuss why CEO Susan Wojcicki is leaving YouTube, the company's top concerns at the moment, and what the future holds. "In Other News," we talk about ads for Apple TV+ and a startup that is attempting to improve ad measurement. Tune in to the discussion with our analyst Evelyn Mitchell.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-what-s-next-youtube-ceo-exits-ads-apple-tv-improving-ad-measurement   © 2023 Insider Intelligence      Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.  
3/9/202319 minutes, 7 seconds
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Reimagining Retail: The Live Summit Game Show—Economic Uncertainty, Resale Value, and AR Shopping | Mar 8, 2023

On today's episode, we present our first-ever live recorded podcast segment of "Behind the Numbers Reimagining Retail," recorded during our "Attention!" summit. In the episode, hosts Sara Lebow and Marcus Johnson quiz our vice president of content Suzy Davidkhanian against her retail team—analysts Sky Canaves, Blake Droesch, and Zak Stambor—in a game show focused around consumer shopping behavior, how people perceive resale value, and whether folks want to use AR to shop.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-reimagining-retail-live-summit-game-show-economic-uncertainty-resale-value-ar-shopping   © 2023 Insider Intelligence      Reach more than 100 million shoppers with Ibotta’s network of retailers, publishers, and owned digital properties. The Ibotta Performance Network delivers unprecedented scale with performance marketing efficiency. Introducing the era of Rewards as a Service - promotions will never be the same. Click here to learn more.  
3/8/202333 minutes, 26 seconds
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The Daily: Why Time Spent Online Is Falling, People’s Changing Search Behaviors, and Announcements from MWC 2023 | Mar 7, 2023

On today's episode, we discuss why time spent online is falling, how folks use social media, and people's changing search behaviors. "In Other News" we talk about the most interesting developments to come out of this year’s MWC event. Tune in to the discussion with our analyst Bill Fisher and Angela Wiesenmüller, vice president of global demand generation at Meltwater.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-why-time-spent-online-falling-peoples-changing-search-behaviors-announcements-mwc-2023   © 2023 Insider Intelligence    Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.  
3/7/202323 minutes, 39 seconds
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The Daily: Consumer Awareness of AI, Generative AI’s Limits, and Why AI Search Might Be A Disaster | Mar 6, 2023

On today's episode, we discuss the US public's everyday awareness of AI, whether generative AI is more than just a hyper-advanced predictive text tool, and whether AI search might actually be a disaster. Tune in to the discussion with our analysts Jacob Bourne and Yory Wurmser.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-consumer-awareness-of-ai-generative-ai-s-limits-why-ai-search-might-disaster   © 2023 Insider Intelligence    Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.  
3/6/202324 minutes, 43 seconds
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The Weekly Listen: Time for Google to Spin Off YouTube, Sentiment Around Targeted Ads, and a TikTok Car App | Mar 3, 2023

On today's episode, we discuss whether it's time for Google to spin off YouTube, how people feel about targeted ads, what consumers think about using AR to shop, what an in-car TikTok app might look like, the US Supreme Court examining Section 230, paid health leave in the US versus the world, and more. Tune in to the discussion with our analysts Blake Droesch, Evelyn Mitchell, and Paul Verna.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-weekly-listen-time-google-spin-off-youtube-sentiment-around-targeted-ads-tiktok-car-app   © 2023 Insider Intelligence      Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.  
3/3/202339 minutes
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The Daily: Why Disney+ Is Struggling, Feelings About Enhanced CTV Ads, and A New Type of In-Stream Video | Mar 2, 2023

On today's episode, we discuss why Disney+ lost around 3 million subscribers, how much its new ad-supported tier can move the needle, and whether The Walt Disney Co. is more likely to buy the rest of—or sell—Hulu. "In Other News," we talk about how connected TV (CTV) viewers feel about "enhanced" ad formats and what a new category of video called "accompanying in-stream" is all about. Tune in to the discussion with our analyst Paul Verna.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-why-disney-struggling-feelings-about-enhanced-ctv-ads-new-type-of-in-stream-video   © 2023 Insider Intelligence   Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.  
3/2/202322 minutes, 11 seconds
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Reimagining Retail: What Today’s Customer Journey Looks Like and The Top Personal Frustrations With It | Mar 1, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what the customer journey currently looks like, where folks are discovering products, and how the funnel is collapsing. Then for "Pop-Up Rankings," we rank the top four personal frustrations in the customer shopping journey. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-reimagining-retail-what-todays-customer-journey-looks-like-top-personal-frustrations   © 2023 Insider Intelligence      Reach more than 100 million shoppers with Ibotta’s network of retailers, publishers, and owned digital properties. The Ibotta Performance Network delivers unprecedented scale with performance marketing efficiency. Introducing the era of Rewards as a Service - promotions will never be the same. Click here to learn more.  
3/1/202322 minutes, 56 seconds
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The Daily: Lessons from the DTC/Commerce World, More Twitter Layoffs, and How Pinterest is Getting On | Feb 28, 2023

On today's episode, we discuss how UGC can build trust, how measurement and marketing drive product strategy and being authentic to the channel you’re marketing on. "In Other News," we talk about what Twitter’s new round of layoffs mean for the social platform and how Pinterest has been getting on as of late. Tune in to the discussion with our analyst Jasmine Enberg and Jon Oberlander, CEO at Ampush / EVP Social at Tinuiti.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-lessons-dtc-commerce-world-more-twitter-layoffs-how-pinterest-getting-on   © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
2/28/202325 minutes, 1 second
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Around the World: ChatGPT and Other Generative AI Platform Adoption Across Regions | Feb 27, 2023

In today’s episode, host Bill Fisher is joined by analysts Carina Perkins and Paul Briggs, and researcher Man-Chung Cheung to talk about the buzz surrounding ChatGPT, and how different regions are seeing different patterns of development in the generative AI field.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-around-world-chatgpt-other-generative-ai-platform-adoption-across-regions   © 2023 Insider Intelligence     Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
2/27/202321 minutes, 26 seconds
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The Weekly Listen: Is Twitter Getting Worse, Digitally Possessing a Live Player, and Does Airbnb Reflect Travel? | Feb 24, 2023

On today's episode, we discuss if Twitter is actually getting worse, whether folks will want to become "Meta Verified," what it looks like to digitally insert yourself as a player into a live basketball game, whether Airbnb's recent performance is reflective of the overall travel market, what paid family leave looks like in the US and in different countries, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-weekly-listen-twitter-getting-worse-digitally-possessing-live-player-airbnb-reflect-travel   © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
2/24/202338 minutes, 8 seconds
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The Daily: What the Big Tech Players Are Doing in Healthcare, and Who’s Primed to be The Most Disruptive | Feb 23, 2023

On today's episode, we discuss the significance of Amazon buying a primary care network, how ChatGPT did when it took the US Medical Licensing Exam, and what an Apple mixed reality headset could do to treat pain. "In Other News," we talk about health information being shared for advertising purposes and what to make of CVS buying Oak Street Health. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.   Register for our Live Virtual Summit : Attention! Seizing the Retail Opportunity  https://on.emarketer.com/Attention-Summit-20230303-Reg-Page.html?Source=Podcast   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-what-big-tech-players-doing-healthcare-who-s-primed-most-disruptive?_ga=2.173718692.66314754.1677192434-175926949.1671072240&_gl=1*6dpz1o*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY3NzE5MjQzNC4xNi4wLjE2NzcxOTI0MzQuMC4wLjA.   © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
2/23/202324 minutes, 37 seconds
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Reimagining Retail: Which Brands Are Teetering On, Coming Back From, or Going Over The Edge | Feb 22, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss brands that are losing their edge, approaching the edge, on the edge, and over the edge—and how they got there. Then for "Pop-Up Rankings," we rank the top four brands that came back from the edge, and how they did it. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-reimagining-retail-which-brands-teetering-on-coming-back-from-going-over-edge   © 2023 Insider Intelligence   
2/22/202321 minutes, 22 seconds
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The Daily: What 2023 has in store for Spotify, how folks consume podcasts, and Tubi’s ceiling | Feb 21, 2022

On today's episode we discuss why Spotify was able to add so many new users recently, how a price increase might affect the company, and what to expect from its podcast investments. "In Other News," we talk about changes in podcast listening behavior and what Tubi's ceiling is. Tune in to the discussion with our analyst Daniel Konstantinovic.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of the episode, please click here:  https://content-na1.emarketer.com/podcast-daily-what-2023-has-store-spotify-how-folks-consume-podcasts-tubi-s-ceiling   © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
2/21/202323 minutes, 20 seconds
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The Weekly Listen: Bad Digital Ads, TikTok’s Parent Moves on VR, and People Like The Grammys Again | Feb 17, 2023

On today's episode, we discuss why some folks think digital ads are getting worse, whether things are looking up for Uber, TikTok’s parent company ByteDance challenging Meta on VR, why Warner Bros. Discovery will continue Discovery+, the Grammys rebounding from the pandemic's effect on viewership, the surprising most littered plastic item in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Max Willens.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-weekly-listen-bad-digital-ads-tiktok-s-parent-moves-on-vr-people-like-grammys-again   © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
2/17/202344 minutes, 17 seconds
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The Daily: Super Bowl LVII—Viewership Numbers, The Most Interesting Ads, and The Unofficial Playbook | Feb 16, 2023

On today's episode, we discuss whether Super Bowl viewership is trending up or down, what the best ads were (and why), and what to include in an advertiser's Super Bowl playbook. Tune in to the discussion with our analyst Paul Verna.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-super-bowl-lvii-viewership-numbers-most-interesting-ads-unofficial-playbook?_ga=2.51783337.1642582591.1676523024-175926949.1671072240&_gl=1*1pkz8b4*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY3NjUyMzAyNC4xMC4wLjE2NzY1MjMwMjQuMC4wLjA.   © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
2/16/202325 minutes, 8 seconds
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Reimagining Retail: Loyalty in the Age of Economic Uncertainty, and The Top 4 Under-the-Radar Loyalty Programs | Feb 15, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why people don't take advantage of loyalty, how to keep consumers engaged in membership programs, and how to make sure customers have a seamless experience with all the right loyalty touchpoints. Then for "Pop-Up Rankings," we rank the top four under-the-radar loyalty programs and consider the one thing that makes them great. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.   Register for our Attention! Seizing the Retail Media Oppertunity: https://on.emarketer.com/Attention-Summit-20230303-Reg-Page.html?Source=NEWContent   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-reimagining-retail-loyalty-age-of-economic-uncertainty   © 2023 Insider Intelligence 
2/15/202327 minutes, 45 seconds
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The Daily: Amazon’s Recently Mixed Performance, Pinterest’s Shoppable Video, and Malls Refuse To Go Away | Feb 14, 2023

On today's episode, we discuss what to make of Amazon's 2% decline in online store sales, how to interpret its advertising service's 19% revenue growth, and why the company is rethinking its Amazon Fresh strategy. "In Other News," we talk about how Pinterest views the future of shoppable video and how malls are resurging. Tune in to the discussion with our analyst Andrew Lipsman.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    View the transcript for this episode here:  https://content-na1.emarketer.com/podcast-daily-amazon-s-recently-mixed-performance-pinterest-s-shoppable-video-malls-refuse-go-away?_ga=2.206870483.1390524994.1676388848-175926949.1671072240&_gl=1*4j756l*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY3NjM4ODg0Ny44LjEuMTY3NjM4ODg5NC4wLjAuMA..   © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
2/14/202325 minutes, 19 seconds
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The Daily: Google’s Going in the Wrong Direction, Cookie Replacements, and Microsoft’s New ChatGPT-Powered Bing | Feb 13, 2023

On today's episode, we discuss how concerning Google's drop in search ad revenues is, the likelihood of Google getting broken up by the US Department of Justice, and the main reason YouTube is struggling. "In Other News," we talk about which cookie alternatives are emerging as favorites and the significance of Microsoft adding ChatGPT's AI technology to its search engine, Bing. Tune in to the discussion with our analyst Evelyn Mitchell.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence     Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
2/13/202319 minutes, 42 seconds
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The Weekly Listen: Google’s ChatGPT Rival, Instacart’s Shoppable TV QR Codes, and Is Twitter Shedding Users? | Feb 10, 2023

On today's episode, we discuss the significance of Google's ChatGPT rival Bard, whether Instacart's shoppable TV QR codes can be a hit, if Fanatics can crack the US livestream shopping code, whether Twitter allegedly shedding users is a short-term issue, where (and how) we listen to music, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Evelyn Mitchell.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
2/10/202333 minutes, 5 seconds
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The Daily: Meta’s Doing Better Than Expected, Rivals Gain on TikTok, and Consumers Feelings About Social Media | Feb 9, 2023

On today's episode, we discuss the significance of Facebook's 2 billion daily active user milestone, what's contributing to continued negative growth, and what to expect from the metaverse this year. "In Other News," we talk about how much Reels and YouTube Shorts are creeping up on TikTok's short video lead and how Americans feel about where social media is headed. Tune in to the discussion with our analyst Debra Aho Williamson.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
2/9/202324 minutes, 41 seconds
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Reimagining Retail: Breakout Brands in CPG, and The Reasons for Their Success | Feb 8, 2023

On today's episode, host Sara Lebow tees up a conversation between our principal analyst Andrew Lipsman and Jared Schrieber, co-founder and former CEO of InfoScout (now Numerator), to discuss the latter's new book, "Breakout Brands: Why Some Brands Take Off...and Others Don't." Lipsman and Schrieber discuss why brands like Rao's Specialty Foods, White Claw Hard Seltzer, BodyArmor, and Caulipower have seen some of the biggest market share increases in their respective categories, and the reasons for their success. Find out the marketing principles behind how consumer packaged goods (CPG) brands really grow, and why many of these drivers often go overlooked.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence   
2/8/202329 minutes, 55 seconds
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The Daily: Snapchat’s Bright Spots, Is Artifact the Future of Social Media, and How Tesla Could Affect Twitter | Feb 7, 2023

On today's episode, we discuss how Snapchat+ is getting on, concerns over time spent on the social platform, and why Q4 revenue growth stalled. "In Other News," we talk about whether Artifact, a new app from Instagram's co-founders, could become the future of social media, and how complications at Tesla could affect Elon Musk's other owned property, Twitter. Tune in to the discussion with our analyst Jasmine Enberg.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
2/7/202320 minutes, 33 seconds
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The Daily: How Helpful Has Netflix’s Ad-Supported Tier Been, Peacock Gains Traction, and The Subscriptions Ceiling | Feb 6, 2023

On today's episode, we discuss how much Netflix's new ad tier has helped subscriber growth, how the impending launch of its password-sharing initiative will play out, and what happens now that Reed Hastings has stepped down as CEO. "In Other News," we talk about how Peacock can right the ship and how many streaming services the average American subscribes to. Tune in to the discussion with our analysts Daniel Konstantinovic and Paul Verna.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
2/6/202323 minutes, 39 seconds
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The Weekly Listen: Is In-Store Shopping Bad Different, Buying on Mobile, and Are Folks Out on the Metaverse? | Feb 3, 2023

On today's episode, we discuss whether in-store shopping is different now (in a bad way), how much people are shopping on their smartphones, whether LinkedIn's newsletter strategy is paying off, how retailers are facing tougher greenwashing penalties, if retailers have given up on the metaverse, how in-person/hybrid/remote work is working out, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Evelyn Mitchell and vice president of Briefings Stephanie Taglianetti.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
2/3/202345 minutes, 19 seconds
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The Daily: TikTok—A Revelation About its Algorithm, The Impact of Its Ad Prices, and Will It Get Banned in the US? | Feb 2, 2023

On today's episode, we discuss why TikTok isn't as algorithmically driven as we once thought, the significance of its less expensive ad rates, and the likelihood of a US ban. "In Other News," we talk about Americans' brand engagement on social platforms and some upcoming milestones for social media in 2023. Tune in to the discussion with our analyst Jasmine Enberg.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
2/2/202320 minutes, 5 seconds
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Reimagining Retail: Where People Will Return Items in the Future, and How Retailers Can Reduce Online Returns | Feb 1, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why returns volume is falling, where people will return items in the future, and what returns look like across the pond. Then for "Pop-Up Rankings," we rank the top five things retailers can do to reduce the volume of ecommerce returns. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.   Articles mentioned in this podcast:  https://content-na1.emarketer.com/podcast-reimagining-retail-how-walmart-staying-online-shopping-race-with-amazon-what-future-holds   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence      Microsoft Cloud for Retail helps you build a more resilient retail business with proven, scalable solutions that integrate with the tools you already use. Learn how you can harness your data, delight customers, drive sustainability, and empower your employees with Microsoft Cloud for Retail today.  
2/1/202324 minutes, 17 seconds
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The Daily: How Sports Advertising is Changing, US TV Ad Spending in 2023, and Nielsen One Ads’ Launch | Jan 31, 2023

On today's episode, we discuss how Amazon's Thursday Night Football rights deal performed this year, the placement of sponsor logos on team uniforms, and superimposing digital logos around sports arenas. "In Other News," we talk about what we expect will happen to TV advertising in the US in 2023 and what to make of Nielsen One Ads now that it's here. Tune in to the discussion with our analysts Paul Verna and Max Willens.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
1/31/202326 minutes
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Around the World: 2023 Global Trends—Retail Media Isn’t For Everyone, Will TikTok Run Out of Steam, and More | Jan 30, 2023

On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Carina Perkins, and Man-Chung Cheung to talk about the biggest retail, advertising, and social media trends they expect to see in their regions in 2023.    Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
1/30/202327 minutes, 44 seconds
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The Weekly Listen: The Microsoft-OpenAI Deal, Apple Maps vs. Google Maps, and Is Streaming Turning Into TV? | Jan 27, 2023

On today's episode, we discuss the significance of the recent deal between Microsoft and OpenAI, whether TV is changing streaming back into TV, if the esports bubble has officially burst, whether Apple Maps' upgrades can start chipping away at Google's search dominance, some interesting facts about monarchies around the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence     Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
1/27/202338 minutes, 24 seconds
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The Daily: Privacy and First-Party Data, Meta’s GDPR Fine, and Twitter Loses More Top Advertisers | Jan 26, 2023

On today's episode, we discuss the prevalence of folks using first-party data in clean rooms, Amazon Marketing Cloud, and privacy. "In Other News," we talk about how Meta’s recent General Data Protection Regulation (GDPR) violation could threaten its ad duopoly status and the impact of Twitter losing more than 500 of its top advertisers. Tune in to the discussion with our analyst Max Willens and Tinuiti's Nirish Parsad, practice lead in emerging technology, and Aly Fields, associate director of commerce.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
1/26/202318 minutes, 2 seconds
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Reimagining Retail: How Walmart is Staying in the Online Shopping Race with Amazon, and What the Future Holds | Jan 25, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the power of Walmart: how Walmart is trying to stay in the online shopping race with Amazon, how Walmart+ is getting on, and what to make of its retail as a service offerings. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about the future of Walmart. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.   Reports mentioned in this episode:  https://content-na1.emarketer.com/power-of-walmart   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence 
1/25/202324 minutes, 59 seconds
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The Daily: 2023 B2B Marketing Trends—Influencer Marketing In Business, Buyers Reject Traditional B2B, and More | Jan 24, 2023

On today's episode, we discuss how customer programs are moving into the spotlight, why buyers are rejecting traditional B2B experiences, how influencer marketing will find its way into the business world, and more. Tune in to the discussion with our analyst Kelsey Voss.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
1/24/202316 minutes, 20 seconds
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The Daily: 2023 Tech Trends—How Generative AI Will Change Creative, Web3 Offers Benefits For Loyalty, and More | Jan 23, 2023

On today's episode, we discuss how generative AI will transform how content and creative teams function across industries, the relationship between Web3 and loyalty, brands focusing on games as a training ground for the metaverse, and more. Tune in to the discussion with our analysts Jessica Lis and Yory Wurmser.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence    Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
1/23/202312 minutes, 35 seconds
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The Weekly Listen: Reading the Economic Tea Leaves, a Verdict on Virtual Events, and Did Twitter’s Ad Sales Just Tank? | Jan 20, 2023

On today's episode, we discuss what to make of the economy's mixed signals, how young people's time spent using social media is changing, the verdict on virtual events' place in our lives, what streaming TV price hikes really mean, how much of a hit Twitter has taken to its bottom line in recent months, a few fascinating recent breakthroughs in science, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Blake Droesch, and Paul Verna.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
1/20/202344 minutes, 9 seconds
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The Daily: 2023 Forecast Trends—A Grocery Click-and-Collect Bright Spot, a Dip in Online Shopping, and More | Jan 19, 2023

On today's episode, we discuss a part of digital ad spending that will overperform this year, why some countries will see a dip in online shopping, what will happen to time spent on social platforms, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Zach Goldner, and director of forecasting Oscar Orozco.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
1/19/202323 minutes, 6 seconds
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Reimagining Retail: Shopping for Xbox and Surface Products, How TikTok Drives Sales, and Store Digitization | Jan 18, 2023

On today's episode, host Sara Lebow tees up a conversation between our analyst Andrew Lipsman and Ram Iyer, worldwide director, digital strategy and ecommerce at Microsoft, about omnichannel and mobile commerce, the consumer path to purchase, the metaverse, and more.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence 
1/18/202329 minutes, 57 seconds
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The Daily: 2023 Health Trends—Healthcare is Coming Home, Will Amazon Actually Buy a Hospital System, and More | Jan 17, 2023

On today's episode, we discuss why—and how—healthcare is coming home, the possibility of Big Tech companies buying hospital systems and offering health insurance, and more. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
1/17/202322 minutes
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The Weekly Listen: Has Travel Finally Recovered, Supporting LGBT+ Causes, and Is Streaming the Future of Sports? | Jan 13, 2023

On today's episode, we discuss whether we're finally back to pre-pandemic travel levels, the most interesting parts of the 2023 Consumer Electronics Show, how best to support LGBT+ causes, if the future of sports is actually streaming, what to make of new state-level data privacy rules, what the best universities in the US are, and more. Tune in to the discussion with our analyst Blake Droesch, director of forecasting Oscar Orozco, and vice president of Briefings Stephanie Taglianetti.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
1/13/202341 minutes, 26 seconds
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The Daily: 2023 Video Trends—Video vs. TV Ad Spend, Streaming Services Become Cost-Conscious, and More | Jan 12, 2023

On today’s episode, we discuss the relationship between video versus TV ad spend and time spent, what streaming services becoming more cost-conscious means for the space, what we can expect video measurement to look like this year, and more. Tune in to the discussion with our analyst Paul Verna.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
1/12/202319 minutes, 48 seconds
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Reimagining Retail: How the 2022 Holiday Season Went, and What to Look Out For in the Upcoming Q4 Earnings | Jan 11, 2023

On today's episode, we discuss the most interesting numbers that help outline what happened this past holiday season. Then for "Pop-Up Rankings," we rank the top items to look out for from the upcoming Q4 retailer earnings. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Andrew Lipsman.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence     
1/11/202322 minutes, 48 seconds
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The Daily: 2023 Social Trends—What Will Social Video Look Like This Year, Influencer Marketing’s Impact on Quality Advertising, and More | Jan 10, 2023

On today’s episode, we discuss what a looming Netflix and TikTok rivalry might look like, the potential consequences of monetizing influencer marketing on the social landscape, how the rise of retail media will affect social platforms, and more. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
1/10/202322 minutes, 7 seconds
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The Daily: 2023 Mobile Trends—Mobile AR Gets Anchored, The Smartphone Smart Home Controller, and More | Jan 9, 2023

On today's episode, we discuss why anchoring augmented reality (AR) experiences to exact locations matters, how the smartphone will transform the smart home, why Apple will revise its app commission policies, and more. Tune in to the discussion with our analysts Jessica Lis and Yory Wurmser.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
1/9/202315 minutes, 22 seconds
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The Weekly Listen: The Most Significant 2023 Trends, Interacting with Gen Alpha, and The Meta-Commercial | Jan 6, 2023

On today's episode, we discuss the most significant trends to watch in 2023, TV advertising beginning its walk into the sunset, what to know when interacting with Gen Alpha, what would happen if we gave technology a face, the concept of the meta-commercial, where New Year's resolutions come from, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Suzy Davidkhanian and Max Willens.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.    
1/6/202346 minutes, 52 seconds
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The Daily: 2023 Digital Trends—Downgrading Digital Ad Spend, Big Tech Solves Content Moderation, and More | Jan 5, 2023

On today's episode, we discuss the most important digital trends we're watching in 2023: why we downgraded our digital ad spending numbers (and by how much), why Big Tech will actually solve the content moderation problem, a retail media joint venture to rival Amazon, and more. Tune in to the discussion with our analyst Evelyn Mitchell.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
1/5/202318 minutes, 57 seconds
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Reimagining Retail: 2023 Retail Trends—Inflation’s Continued Effect, Click and Collect’s Popularity, and The In-Store Experience | Jan 4, 2023

On today's episode, we discuss the most important retail trends we're watching in 2023: how frugality and value are hollowing out the middle, why click and collect is so popular, why return policies will make or break retail loyalty, and more. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Carina Perkins.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
1/4/202328 minutes, 34 seconds
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The Daily: 2023 Trends—The Next Tier of Digital Ads, Gen Z Evolves Social Media, and Rethinking Customer Loyalty | Jan 3, 2023

On today's episode, we discuss the most important trends we're watching in 2023: what's upending the duopoly's dominance, Gen Z putting its stamp on the next phase of social media, what to make of consumers’ time and attention declining, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and director of Briefings Jeremy Goldman.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2022 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
1/3/202323 minutes, 10 seconds
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The Weekly Listen: Is Streaming’s Golden Age Fading, TikTok-Like Shopping on Amazon, and The Do-Everything App | Dec 23, 2022

On today's episode, we discuss whether streaming's golden age is suddenly waning, the race to build a do-everything app, Amazon's new TikTok-like shopping feature, how Disney+ is doing, Walmart's drone deliveries, the numbers that best sum up this year, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, vice president of Briefings Stephanie Taglianetti, and analyst Paul Verna.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2022 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
12/23/202246 minutes, 45 seconds
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The Daily: Brand Success in the Current Climate, Netflix With Ads’ Progress, and The Rise of ’Skyvertising’ | Dec 22, 2022

On today's episode, we discuss how brands are reacting to the overall macro-environment and what they are doing to be successful, how you should think about video and audio as another acquisition channel, the importance of incrementality measurement, what the move to ad-supported streaming means for both publishers and advertisers, and more. "In Other News," we talk about how Netflix With Ads is doing after its first month and whether advertising in the sky will become a thing. Tune in to the discussion with our director of briefings Jeremy Goldman and Stefanos Metaxas, chief strategy officer of Bliss Point Media (now part of Tinuiti).   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2022 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
12/22/202220 minutes, 53 seconds
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Reimagining Retail: The 2022 Holiday Retail Game Show Spectacular | Dec 21, 2022

On today's episode, we (and hopefully you) play our holiday retail game show spectacular where our retail analysts battle it out to win the infamous—and hitherto unknown—Retail Cup. Join our analyst Sara Lebow as she hosts analysts Sky Canaves, Suzy Davidkhanian, Blake Droesch, Carina Perkins, and Zak Stambor.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2022 Insider Intelligence    Tealium connects customer data– spanning online, in-store, mobile, and IoT devices— so retail brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.  
12/21/202223 minutes, 26 seconds
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The Daily: Very Specific 2023 Predictions—Amazon Redefines Ads, BeReal’s Revenue Model, and TV Measurement | Dec 20, 2022

On today's episode, we discuss some predictions for 2023 that are too specific to be 100% certain but could still come true, including: what will happen with TV ad measurement's single currency, how BeReal will make money, how Amazon will redefine advertising, what a Walmart+ and Paramount+ tie-up would look like, and more. Tune in to the discussion with our analysts Debra Aho Williamson, Andrew Lipsman, and Paul Verna.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2022 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
12/20/202233 minutes, 31 seconds
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Around the World: The International Forecasts of Past (2022), Present (Now), and Future (2023) | Dec 19, 2022

On today’s episode, our analyst Bill Fisher asks forecasting writer Ethan Cramer-Flood and analysts Oscar Bruce Jr. and Zach Goldner about the most interesting Insider Intelligence international forecasts of the past year, as well as what we can expect for 2023.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2022 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
12/19/202228 minutes, 11 seconds
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The Weekly Listen: ChatGPT’s Impact, What We Want From Streaming TV, and How Brands Celebrate The Holidays | Dec 16, 2022

On today's episode, we discuss the impact of OpenAI's ChatGPT, how brands are celebrating the holidays, what users actually want from streaming TV, disability representation in ads, Major League Soccer sponsorships, some facts about money, and more. Tune in to the discussion with our analyst Ross Benes, director of reports editing Rahul Chadha, and director of forecasting Oscar Orozco.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2022 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
12/16/202244 minutes, 5 seconds
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The Daily: Brand New Forecasts—Video Platform Ad Dollars, Card Network Payments, and Shopping Returns | Dec 15, 2022

On today's episode, we discuss which video streaming platforms marketers will spend most of their ad dollars on, how the different card network players stack up against each other, and where most folks prefer to return items. "In Other News," we talk about our expectations for out-of-home and programmatic advertising in 2023. Tune in to the discussion with our directors of forecasting Peter Newman and Oscar Orozco.   Follow us on Instagram at:   https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2022 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.   
12/15/202222 minutes, 29 seconds
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Reimagining Retail: BNPL During the Holidays, and What We Expect From BNPL in 2023 | Dec 14, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the state of the buy now, pay later (BNPL) union, whether Gen Z will be BNPL users for life or migrate to credit cards, and the stumbling blocks the new payment method faces. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about BNPL in 2023. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Grace Broadbent.   Follow us on instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2022 Insider Intelligence      Tealium connects customer data– spanning online, in-store, mobile, and IoT devices— so retail brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.  
12/14/202223 minutes, 54 seconds
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The Daily: The Most Interesting (and Mystifying) Health Data of 2022, Medical Messages, and Food as Medicine | Dec 13, 2022

On today's episode, we discuss why visits to the doctor don't feel more digital, the significance of seeking medical advice from social media, and whether price transparency in the US healthcare system could change sometime soon. "In Other News," we talk about paying for certain messages between patients and providers and whether the "food as medicine" trend will catch on. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2022 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  
12/13/202228 minutes, 9 seconds