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Behind the Brand with Bryan Elliott Profile

Behind the Brand with Bryan Elliott

English, Finance, 14 seasons, 176 episodes, 6 days, 10 hours, 3 minutes
About
Since 2010, I’ve interviewed more than 100 of the world’s most interesting and successful people for my docu-series, Behind the Brand. The guests range from celebrities and athletes, to bestselling authors and entrepreneurs. For most of my guests, it’s the first time they’ve really opened up in public to such a personal and in-depth interview that is unscripted and revealing. I seem to have a special gift that puts people at ease and helps them, like a therapy session, share some of the best advice you’ve ever heard.
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How to Build a Brand Around Experiences -- NOT Things | Batch CEO, Mike Petrakis

About Batch & CEO Mike PetrakisMike has never had a "real" job-- he's great at starting companies from scratch and growing them into profitable businesses and brands. Now at the helm of Batch, it's about experiences not things. From bach parties to birthdays to just simply having a good time, Batch provides a way to effortlessly discover and book the best things to do in the most popular destinations. Not only does the platform take celebrations to the next level with 3,000+ experiences for an unforgettable party - think stunning yachts, bar crawls, at-home hibachi and private chef dinners, spa days and more - but Batch also offers exclusive group pricing and promotions to make sure you’re getting the best deal. Special Thanks to our Sponsor WeWork!With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrand and check it out.Special Thanks to our Sponsor WHOOP!Use my special link and get a great deal on a new WHOOP 4.0.WEAR IT ANY-WEARComfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.WAKE UP AT THE OPTIMAL TIMESet a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.MONITOR YOUR HEALTHA robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.GET MORE ACCURATE DATA5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.TRACK METRICS 24/7Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.Support the Show.
7/23/20241 hour, 11 minutes, 24 seconds
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HexClad's Danny Winer Had to Lose it All to Find His $600 Million Winner

In 2016, Co-Founders Danny Winer and Cole Mecray launched the groundbreaking hybrid cookware brand – combining stainless steel and non-stick in a way that no other cookware brand had done before. The scrappy duo completely self-funded the company by emptying their savings accounts, draining their 401Ks and maxing-out credit cards, and they originally packaged orders by hand and made deliveries in their personal vehicles. Everyone told them that a DTC model “would never work,” but Danny and Cole knew they could disrupt the market. Fast forward to 2024, HexClad is outpacing the competition due to its patented technology, beautiful design and high-quality product innovation. HexClad is the first company to successfully marry stainless steel with non-stick, producing a “best of both worlds” product. The durability and performance of stainless (excellent searing and temperature conductivity) with the ease and convenience of non-stick (super easy to clean, dishwasher safe, oven safe). Also, it’s the only non-stick on the market safe to use with metal utensils – pizza cutter, knife, whisk, etc. The product is so well constructed that it has a lifetime warranty (most non-stick competitors last only 1-3 years).  Special Thanks to our Sponsor WeWork!With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrandSpecial Thanks to our Sponsor WHOOP!Use my special link and get a great deal on a new WHOOP 4.0.WEAR IT ANY-WEARComfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.WAKE UP AT THE OPTIMAL TIMESet a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.MONITOR YOUR HEALTHA robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.GET MORE ACCURATE DATA5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.TRACK METRICS 24/7Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.Support the Show.
7/18/20241 hour, 35 minutes, 4 seconds
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Outlive: How to Live a Longer Happier Life | Dr Peter Attia

Dr Peter Attia's new book is called Outlive: The Science & Art of Longevity. It's a very important and personal read for me as I'm now in my middle age and thinking more seriously about how to live out the last half of my life.  Enjoy!Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:➡️ Powerful cooling down to 37°F➡️ Smartphone connectivity for ultimate control➡️ Sleek exterior designThe all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out! Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrandSupport the show
10/29/202353 minutes, 44 seconds
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How to Build a Multi-Million Dollar Newsletter | Tyler Denk, Beehiive

You may not know Tyler Denk’s name yet, but you will. He looks like pretty normal a 20-something kid who came from a middle class neighborhood in Maryland — now transplanted to sunny Southern California. He’s hungry with ambition and got that look in his eyes -- like the eye of tiger. You know, that feeling we've all had when we thought we had the world in the palm of our hands.  Tyler is building what some might call a boring business —  a SASS product called Beehiive for people who write and email newsletters. The thing is, newsletters are only boring if you suck at writing them. And there’s millions of dollars to be made from them with case studies like Alex Liberman and Austin Rief’s Morning Brew that sold for $75M where Tyler wrote most of the early code… There’s The Hustle which the Sam Parr sold for $25M to Hubspot and others. Tyler is self-made and he is anything but ordinary. If you’re into music you might know him from his world famous Big Desk Energy playlist on Spotify. After Morning Brew, he did a season at Youtube Music, got Covid in 2020 and had to cancel a much needed vacation to San Diego. Instead, he build what might be the world’s most intuitive and effective SASS product for great writers who want to build an audience via an amazing newsletter. If you know, you know. Enjoy this master class of newsletter marketing with Tyler Denk…
7/30/20231 hour, 43 minutes, 43 seconds
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Everything You (probably) Don't Know About Marketing - Chris Do

Chris Do puts on a sales & marketing masterclass in this podcast episode with Bryan Elliott talking everything you probably don't know.Special thanks to this week’s sponsor WeWork!The way you work has changed. The way you grow your business has changed. WeWork has flexible workspaces, built for all the ways you work today, so you can drop-in, connect with others, get your to-dos done.Get out of the house for a few hours and pop by WeWork’s co-working space when you need it. Looking to reconnect the team a few times a week? Bring everyone together in an office that fits what they need. Take meetings or off-sites around the world, from London to LA. Unlock hundreds of locations easily with amenities like; free coffee & tea. They’re even dog friendly!Now, you can try out your local WeWork– for the day– for 50% off!To redeem this offer, visit we.co/behindthebrand and download the WeWork On Demand App. Use the code BEHINDTHEBRAND at checkout by April 15, 2023 to receive 50% off your booking. Valid on one workspace booking. Terms apply.Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business! Go to: https://www.behindthebrand.tv/vip This episode is brought to by Vimeo…I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them.  There’s no compression or crushing of black colors or over- saturation like when I  upload to Youtube. My clients get the full 4K resolution HD as it was intended.I use it to host / broadcast live events…I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads. I can create a customized player and keep people on my landing page so they don’t get distracted and go down the rabbit hole watching someone else’s stuff. What you may not know is that Vimeo can be used if you’re in HR to put all your on-boarding videos in one place.. you could do the same if you teach a course…put your vids behind a paywall  and charge for it.Need a videographer, Creative director or editor? Vimeo let’s you post jobs or find creative professionals. There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible! Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrandListen to the Podcasthttp://bit.ly/BehindtheBrandPodcastJoin our email group to hear about special events and announcements https://BehindtheBrand.tvHere are my personal favorite Behind the Brand playlists:1. Behind the Brand full-length episodes:http://bit.ly/BTBfull-length2. The BEST advice from some of the most successful entrepreneurs: http://bit.ly/supersmartpeople3. 5 Minutes or less with some of the smartest people on the planet http://bit.ly/BTBunder5min---------------------More? Get Behind the Brand on...Instagram: http://instagram.com/1goodbrainTwitter: https://twitter.com/BryanElliottFacebook: http://fb.com/BehindtheBrandFor business inquiries: [email protected] my film and commercial production work here:http://bit.ly/thegoodbrainwork
3/8/20231 hour, 45 minutes, 26 seconds
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Gary Vaynerchuk - The House That Hustle Built

What can I say about Gary Vaynerchuk that you haven't already heard. In my mind, Gary is, among many things, a survivor. He was born in the former Soviet Union and escaped with his parents at a young age to suburban New Jersey where they relocated and started life over from zero. From his own stories and my own gut sense…to say that life was rough for Gary is probably a HUGE understatement. Gary has the mentality of a street fighter and the mouth of the most rogue pirate — who is unrivaled in his a mastery of swear words. When you see the fire in his eyes—even now these 40 years later burning just a brightly— it’s not hard to imagine him as a kid with his so-called Jersey friends being exceptionally cruel. I’m pretty sure Gary was bullied with intensity over many years and without mercy or relief. But instead of giving up, Gary fought back...or at least waited for his moment of revenge—even though it took 30 years to get to that place. I can picture Gary’s stoic Russian father — working in their new liquor store start up —too busy making ends meet to support or even notice the emotional damage being inflicted on his little son. And a loving mother, who Gary always holds in the highest esteem, trying her best to counter-act Gary’s brutal days at school with healthy doses of praise, positivity and gratitude for living in their new free democracy in pursuit of the American Dream. On the outside Gary looks like a Chihuahua. But on the inside he has the heart of a lion. He brags about being lousy at school to make a point that school isn’t all it’s cracked up to be—especially when your teachers label you a "loser" who will never amount to much. Gary has been quietly hell-bent on proving them all wrong even since. Instead of spending a ton of money on college with no ROI, he’d suggest you eat dirt and couch surf for the first seven years while you shadow your work idol and squeeze every bit of wisdom and experience from them before venturing off on your own. Whether you’re 20…30 or 50-something, Gary will remind you that you’ve got to be patient. BECAUSE. YOU. HAVE. SOOOOOOO. MUCH. TIME. Following Gary’s dogma can sometimes feel like multiple contradictions OR like trying to catch a blown up balloon that’s not tied off, as it whips around thru the air spastically and ultimately lands where you don’t expect it. I get the sense that we are all witnesses to Gary’s self-awareness transformations in real time. Daily. Sometimes via 50 pieces of content a day. Gary Vaynerchuk is the CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients. He also owns women’s brand PureWow and men’s lifestyle brand ONE37pm.  VaynerSports, that reps pro athletes and 20 other business ventures. Gary is a very popular and highly paid public speaker commanding over $100k per speech…he’s a 5-time New York Times bestselling author, who has written more books than he has personally read. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber—although he will tell you that he passed on Uber twice—and this probably cost him a billion dollars. Gary is currently the subject of DailyVee, a
4/16/202031 minutes, 21 seconds